The Sneakerheads Racing to Save Their Kicks From Decay
Professor Nguyen agrees. He chuckles when told that collectors scatter silica gel packs around their heirloom shoes like confetti. “That would have a minimal effect,” he says. Being a man of science, though, he believes even the most vexing problems can be solved. He pauses to consider possible solutions. After careful analysis—placing the shoes in a vacuum is suggested, but quickly dismissed; if there’s plasticizer in the PU, it may seep out and cause degradation—he concludes that the only solution is to place the shoes in an airtight steel vessel filled with argon. Yeah, science!
“The PU would not degrade because argon has an extremely low chemical reactivity,” explains professor Nguyen. This is an old trick scientists use when they want to prevent an important lab sample (or their tuna sandwiches) from being degraded by undesirable chemical reactions, which frequently happen to be oxidation and hydrolysis.
It’s only a matter of time before some guy in Brooklyn starts churning out “artisanal” argon chambers constructed from cold rolled 18-gauge steel, and selling them to sneakerheads for an ungodly price.
For everyone else, there’s a thriving cottage industry of self-taught PU cobblers that specialize in what’s known in the sneaker trade as “sole swaps.” If, for instance, your 2001 Air Jordan Black Cement 3s fall into disrepair, send them to Justin Douglas in Fort Worth, Texas. Don’t forget to include the “donor” midsoles. A used pair of retro 2011 Black Cement 3s ($50-$125) will do nicely. For $250 more (excluding shipping), Douglas, who goes by his Instagram handle, Ammoskunk, will work his magic.
This isn’t just a cut-and-paste job. It’s a complex 13-step process that requires five to seven hours of tedious labor. Heat guns, electric routers, industrial solvents and glues—these are the tools of Ammoskunk’s trade. Re-stitching toe caps with a sewing awl. Fabricating “NIKE AIR” heel tabs by pouring resins in molds. This is some serious craftsmanship.
How good is Ammoskunk? “There are hundreds of people doing swaps, but only a handful of them can do what I do,” he says matter-of-factly. “Not to brag, but I’m the only one who’s been able to pull off a Jordan 2. You have to shave those soles out perfectly to make them fit.” Don’t expect a quick turn-around. Ammoskunk has a 3-month backlog.Molly Cranna/WIRED
For those on a budget, there’s a wealth of video tutorials that cover this bizarre DIY subculture in minute detail. Watching young men with Photoshop skills painting donor midsoles with Angelus Acrylic Leather Paint and fine-point “shader” brushes is quite a treat. Inside tip: Ever dreamed of bleaching the yellow out of the “icy” soles of your 2000 Laney Air Jordan 5s? Now you can. Sea Glow, a toxic chemical compound used to clean the hulls of fiberglass boats is caustic but quite effective. It’s fallen out of favor, though. Legends Sole Sauce is now the go-to product for rejuvenating “piss-yellow” polyurethane.
Shoe manufacturers claim that in recent years they’ve improved PU formulations with additives and stabilizers that prolong the life of midsoles. “We’re not making a product that lasts 20 or 30 years,” says Paul Litchfield, the VP of Reebok’s Advanced Concepts Group. “But we’ve conducted accelerated aging tests, and the shoes are lasting longer.” Exactly how much longer he won’t say, but it’s definitely “longer.” (We asked Nike about PU degradation and what might be done about it, but the company declined to comment.)
Vincent A. Haas, the marketing manager for performance materials at BASF, a major polyurethane manufacturer, says thermal plastic polyurethane (TPU), specifically BASF’s Infinergy brand, trumps garden-variety PU. The new Adidas “Boost” cushioning system is based on this proprietary TPU. Not only does Infinergy top PU in energy return and compression set tests (94 percent vs 75 percent), Haas says it’s a far more stable compound. Asked if his TPU soles will crumble, Haas replies confidently, “That problem doesn’t exist.” He’s hesitant, however to quote an expiration date. Pressed for an answer, he gives Nike a jab. “I’ll say this: 20 years from now, our shoes will still be wearable.”
Adidas has an exclusive licensing deal with BASF for the time being. But foam polyurethane shoes aren’t going away anytime soon. It’s an inexpensive and versatile material that shoe companies are reluctant to part with. And why should they? They’re focused on designing high-performance athletic shoes, not designing collectables that can be bequeathed to future generations.
A nepotism scandal means Nike must rebuild trust with sneakerheads — Quartz
Nike is facing a loss of trust among its most loyal customers, the die-hard sneaker fans who show up every week to buy limited releases of its shoes and share their scores on social media.
Nike CEO John Donahoe spoke to staff in an internal meeting yesterday to address the frustrations and mistrust these shoppers have expressed around the company’s sneaker launches, according to Complex, a fashion and pop culture site that obtained a recording of the event. It reported that Nike will audit its process around releases.
Nike hasn’t publicly contested the accuracy of the story. The company did not reply to a request for comment.
The meeting came in response to the uproar following a Feb. 25 report in Bloomberg Businessweek about sneaker resellers that revealed a prolific reseller to be the son of a longtime Nike executive. Resellers have become a persistent nuisance for sneaker fans in recent years. They buy up limited-run shoes the moment they launch online, typically with automated computer scripts called bots that speed through checkout far faster than a human. They then flip the sneakers on the secondary market for a profit. Ordinary shoppers are often unable to get shoes they want without paying a sometimes hefty markup over the retail price.
Bloomberg’s story featured reseller Joe Hebert, whose business West Coast Streetwear was able to make tens of thousands in profit on a single sneaker release. It noted his mother was Ann Hebert, who was then the vice president and general manager of Nike’s North American business.
Joe Hebert used bots to buy most of his inventory and told Bloomberg his mother wasn’t involved in his business. He did, however, use her credit card to make his purchases. Complex later spoke with other resellers who said bots were Hebert’s main means of getting inventory, though his family connection did put him in touch with other Nike employees who sometimes helped him. Nike has maintained that Ann Hebert disclosed her son’s company in 2018 and did not violate any company policies.
Still, the story has prompted speculation about how Joe Hebert’s connections benefitted his business and fueled frustration around Nike’s sneaker releases. On March 1, Nike announced Ann Hebert’s departure from the company.
During today’s meeting, according to Complex, Heidi O’Neill, a president at Nike, reiterated that Ann Hebert did not break company policy. But she hadn’t continued providing Nike with sufficient disclosures as the business grew.
Donahoe said Nike will update its policies for employees and their family. He also emphasized that Nike has been working on technology to counter bots for years but said the company needs to step up its efforts.
Nike Heads Back to the Drawing Board for LeBron James’ Pair of New LeBron 11s | Bleacher ReportGetty Images
Nike is currently “redefining” the LeBron 11, which is a fancy word for giving the shoe an overhaul amid expletives because LeBron James can’t stand to wear them.
We might be assuming on the expletives.
ProBasketballTalk’s Kurt Helin reports LeBron isn’t all that fond of his new sneakers, wearing them all of two times.
James continues to wear last year’s model, the LeBron 10, while having another fantastic season, which has left the shoe company to head back and tweak the current model.
James spoke to ESPN about his plight:
Victor Baldizon/Getty Images
I just want to be able to wear them. It has been a frustrating process. But obviously, I know that Nike wants to do what’s best. They’re not going to put me out there in harm’s way. So we’re redefining the shoe to fit what’s best for my foot.
The ESPN report by Darren Rovell and Michael Wallace states fans on message boards have noticed James changing out of the new shoes as early as the first timeout of a game.
At the heart of the issue is fit. It seems the shoes marketed as lightweight don’t sit well on James’ feet. The interesting part is Nike designed them so the Heat star could apparently “feel the court” better.
Well, that feeling is causing him distress.
James continues, “I could wear them, but they don’t feel as great as I want them to feel. So we’re redefining them, and I feel like this next round is going to be perfect.”
Now, this isn’t all doom and gloom surrounding one of the bigger shoe releases of the year. From what it sounds like, Nike merely needs to make a few tweaks to the shoe to meet James’ taste. They also have the perfect shoe, the LeBron 10, to work from.Steve Mitchell-USA TODAY Sports
As Helin notes, James has been wearing that iteration to some success, averaging 25.7 points per game on 58.4 percent shooting.
However, The Wall Street Journal’s Sara Germano notes a man of James’ talent isn’t restricted by the comfort of his shoes.
James donned the 11s on Nov. 25 for the entirety of the Heat’s matchup with the Suns, scoring 35 points in the eventual win.
Germano also spoke with James’ manager, Maverick Carter, who explained a bit more fully, “It’s not that they hurt. It’s just to make the shoe exactly perfect. He’s a six-foot-eight, 250 pound guy, he runs at speeds none of us are used to. You don’t know until you’re in the game.”
So hold your head up high. If you were lucky enough to get a pair, you have some truly wonderful shoes. However, those 6’8″, 250-pound men wandering around might need a little tailoring on their respective pair.
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Matthew Wolff’s tie-dye Nike shoes turned heads at Seminole—here’s the story behind them | Golf Equipment: Clubs, Balls, Bags
Several winners emerged from the TaylorMade Driving Relief charity match this weekend. Of course, those who helped raise $5.5 million for COVID-19 relief were the biggest winners, with Rory McIlroy and Dustin Johnson winning the competition over Rickie Fowler and Matthew Wolff in an exciting closest-to-the-pin playoff. But Wolff emerged to a larger sports fanbase as a rising star in the game, and he turned heads for his choice in shoes, sporting a rainbow tie-dye pair of Nike golf shoes. We found out a little more about them.
The tie-dye golf shoes are part of the “Peace and Love” footwear collection Nike designed for the 2020 PGA Championship at Harding Park. The rainbow dye pattern is inspired by San Francisco’s history as home to the counterculture, hippie movement in the 1960s.
Wolff previewed the shoes during a practice session posted on Twitter the day before the match at Seminole Golf Club in Florida.
During the match, it was announced that the shoes would be auctioned off post-round with the proceeds being donated to COVID-19 relief efforts. The auction has since closed and the winner will be announced tonight.
For now the lucky auction winner and a few Nike ambassadors are the only ones able to get their hands on the bright kicks, but another pair of eye-catching Nikes recently dropped may help bide the time while we wait for the tie-dyes to hit shelves.
Sneakerheads Are Flipping Yeezys, Jordans, and Other Shoes
LISTEN: Sneakerheads Are Flipping Yeezys, Jordans, and Other Shoes
▲ Instagram posts by sneaker resellers.
Source: WEST.COAST.STREETWEAR/INSTAGRAM AND @510KICKS/INSTAGRAM
When the pandemic presented a buy-low opportunity, one college dropout hit the road and filled his truck with $200,000 worth of kicks.
Last July 30, Joe Hebert woke up early and drove to a small warehouse he’d leased in Eugene, Ore., the track-obsessed college town where Nike Inc. was born. He was expecting an important delivery: 600 pairs of Yeezy Boost 350 Zyon sneakers. Released by Adidas 12 days earlier, they’d sold out within hours and now commanded more than $100 above retail on the secondary market. Many sneakerheads would have felt lucky to snag a single pair of one of the world’s most sought-after styles. Adidas AG produces just 40,000 pairs of each Yeezy release, which are priced at $220 retail and sold through its Yeezy Supply website using a digital lottery.
When his shoes arrived, the 19-year-old, who’s known to his customers as West Coast Joe, stacked the hundreds of boxes like poker chips on the sun-drenched pavement outside the warehouse. “It’s easy to get a lot of this style, and they pretty much always sell,” he said, in one of a series of conversations we had last year about his business.
Photographer: Jessica Pettway for Bloomberg Businessweek
What Hebert meant by “easy” was this: The day these Yeezys were released, he’d awoken at 3 a.m., signed on to the messaging platform Discord, and rousted 15 members of his “cook group,” a term sneaker resellers use to describe their allies in arbitrage. When the shoes went on sale an hour later, Hebert’s team swarmed the Yeezy Supply website using specialized computer programs such as Cybersole, Kodai, and GaneshBot, each prepped with Hebert’s credit card information and capable of gaming a system meant to limit purchases to one pair per customer. By 6 a.m. the shoes were sold out, and Hebert’s bots had rung up $132,000 on his American Express. His company, West Coast Streetwear, resold the shoes in almost as little time as it had taken to buy them, clearing $20,000 in profit. “Anything that’s releasing that I know I can make a guaranteed buck on, I’m gonna go full into,” Hebert said.
Flipping sneakers has been a viable business proposition for decades. The demand side emerged as far back as 1985, when Nike dropped the Air Jordan 1, a culture-shifting sneaker that sold faster than the company could manufacture it. The supply side followed soon after, when some retailers began selling the few pairs they could get for more than Nike’s $64.95 suggested retail price. A year later, the company doubled down, limiting the initial release of the Air Jordan 2 to just 30 stores in 19 cities and adding $40 to the price. The Air Jordan 3, which marked the debut of Tinker Hatfield’s iconic “Jumpman” logo, was so popular that Nike has reissued it countless times without ever really satisfying demand. The advent of EBay in the mid-1990s brought nonretail sellers into the game, and the market only grew from there. EBay’s annual sneaker trade reached $388 million in 2014, and analysts pegged the broader resale market at $1 billion. Last July, Cowen Inc.
The sneaker boom has created opportunities for a new generation of speculator. Hebert and other young resellers are the first to treat footwear as a bona fide asset class, products as worthy of informed valuation and investment as any other commodity. The sneaker market, for them, is a lot like playing the market. In the hours after siphoning up stock from retailers, they essentially sell short-term futures based on street sentiment. By the time prices plateau, ultra-rare shoes such as the Air Jordan 1 OG Dior—a collaboration between Nike and the Parisian fashion house that was limited to 8,500 pairs—have become “grails” worth $10,000 or more, while more attainable stock has been bundled into tranches and sold on to other resellers at a bulk discount. Like their new fellow travelers, the day traders of Reddit, sneaker resellers have used community and technology to exploit a system that wasn’t quite ready for them.
▲ Sneaker resellers on Instagram.
Source: WEST.COAST.STREETWEAR/INSTAGRAM AND @510KICKS/INSTAGRAM
For these traders, the pandemic offered yet another opportunity. Cowen’s report pointed out that some of the fastest growth in the secondary market came in the months after the Covid-19 crisis began, driven in part by steep discounts from shoe companies that faced double-digit sales declines. “Foot Locker was panicking, and a lot of smaller boutiques were panicking, doing like 50%-off sales,” Hebert said. “Just trying to dump all that stuff.”
Shoppers were avoiding stores and flocking instead to e-commerce platforms such as StockX, where young entrepreneurs like him were offering “deadstock.” The term, once used by retailers to describe unsold, discontinued items gathering dust on store shelves, has been adopted by resellers, who emphasize that the styles are no longer made and the items are still in their original packaging.
That was also a breakout time for West Coast Streetwear. “I remember the night the stimulus checks hit. My sales tripled,” Hebert said. “In May we did $600,000.” This would have vaulted him into the upper echelons of sneaker resellers at StockX, according to a company spokesperson, who says those are the numbers of “a top-tier power seller.” An opportunity was clearly presenting itself. The teenager had a problem, though: Supply chain issues were starting to translate into fewer shipments to wholesalers. The shoes he needed were still out there in stores, their prices slashed, but if he wanted to buy the dip, he’d have to get creative.
Hebert’s reselling career started in high school, when he noticed that some Supreme T-shirts he owned were going online for two or three times what he’d paid. The margin traced at least partly to the 2016 launch of StockX, where limited-edition releases from Supreme, Off-White, Palace, and other streetwear brands were finding new life. The resale site was giving Hebert’s generation its own EBay—a “stock market of things” where transactions were public and items could be valued accordingly. “If you throw out everything else, StockX is a price guide,” says co-founder Josh Luber. “It’s a price guide that moves in real time, looking at supply and demand to understand the value of any particular shoe.”
When Hebert began selling shoes there in 2017, StockX had gone from processing hundreds of transactions per day to tens of thousands. Demand was surging for deadstock sneakers, in part due to the rising popularity of the streetwear brands, which supplemented a booming trade in T-shirts and hoodies with limited-edition shoe collaborations with traditional footwear makers. But it was also thanks to an industry-shifting move by Nike. The shoe giant’s “Consumer Direct Offense,” announced that year, was focused on driving sales away from brick-and-mortar partners such as Foot Locker Inc. and toward its own stores, mobile apps, and websites. By the end of the fiscal year ended May 31, 2019, it was clear the move was paying off: Digital sales were up more than a third, and direct-to-consumer sales had climbed to $11.8 billion, almost double what they’d been four years before. (This shift has lately helped insulate Nike from the effects of pandemic-related store closures, according to spokesperson Sandra Carreon-John. “The pandemic has been sort of a stress test that proves our strategy is working,” she says.)
▲ A screenshot of a page on stockx.com.
The move toward online sales was a boon for resellers like Hebert, who could use bots to target the most sought-after sneakers and acquire them in far greater quantities than customers could in the days of lining up outside stores. He and his peers operated instead in digital spaces such as Nike’s SNKRS app, which the company made the first place—and sometimes the only place—people could get certain limited-edition shoes. The app effectively gamified Nike’s engineered-scarcity model, making the experience of buying shoes like spinning a digital roulette wheel. It also turned its most avid customers into digital advertisers for the brand: After a big drop, winners and losers of the app lottery for the latest Jordan or Nike SB Dunk reissue would celebrate or complain on social media, fueling the hype cycle.
The potential to get rich quickly, in an informal setting with little oversight, drew a new breed of extremely online Gen Z trader. Most were White men, according to Adena Jones, chief executive officer and one of two Black co-founders of Another Lane, which launched its own digital marketplace for kicks last April. Jones and her husband, Chad, raised $160,000 to start their business by selling off shoes from their own collection. “Part of the reason,” she says, “was to have a voice in this culture that we started.” She’d seen sneaker reselling become highly transactional—“like buying wheat or oil,” in contrast with the approach of her husband, “who has been to the weddings of people he’s sold sneakers to.”
Chad marvels at how quickly things changed: “For 30 years I was boots on the ground, camping out in front of shoe stores. Then all of the sudden this middleman emerged.”
The ultimate middleman was StockX, which came about in part as a stabilizing force. In 2014, when Luber was still an IBM consultant with a sneaker blog, he told the Financial Times that the secondary market for sneakers was “more similar to the illegal drug trade” than a stock exchange. Two years later he launched StockX with an eye to changing that. He’s succeeded well enough that Einhorn, the senior economist, created a hypothetical index fund of 500 sneakers that he found outperformed the S&P 500 by a few percentage points. “The index of the top 500 increased about 30% since 2018, and about 75% of the sneakers in that portfolio gained resale value,” he says.
As with most assets, some vetting is required. Sellers ship items to a StockX processing center, where they’re authenticated before being shipped on to the buyer. Items are returned to the seller if they’re damaged or used or have missing or substandard packaging. A rigorous inspection helps weed out counterfeits. Other potential provenance issues aren’t accounted for—StockX doesn’t track how sneakers end up on its platform, for example.
▲ The authenticating room for sneakers at StockX in Detroit in 2018.
Photographer: Jeff Kowalsky/Getty Images
Hebert’s biggest score as a young shoe speculator came in January 2020. He’d just dropped out of the University of Oregon midway through his second term and moved back to Portland. There, he said, he tracked down a man he’d heard about who’d stumbled across an exceptional find in an abandoned storage unit: four pairs of Nike Mags, the futuristic self-lacing shoes worn by Michael J. Fox in 1989’s Back to the Future Part II. Hebert described finding the man and paying $22,000 for the collection, then flipping it for $42,000.
The proceeds went toward a play for a bigger and potentially more lucrative slice of the market: bricks. These shoes, whose nickname evokes both a badly missed shot in basketball and the way they cling, as if weighed down, to store shelves, tend to be less loved than Mags, but they’re much easier to get hold of. In today’s $60 billion global sneaker market, some releases inevitably fail to sell as projected. Whether the cause is overmanufacturing, underpromotion, or a failure to anticipate trends, the result tends to be the same: a markdown. When that happens, resellers have their bots snap them up in bulk, often before ordinary consumers notice they’re on sale. In many cases, they’ll use discount codes bought via social media, earning an additional 10% to 40% off orders worth tens or even hundreds of thousands of dollars. On the secondary market, the shoes can reliably earn from 10% to 30% more than the sale price—leading some bricks, paradoxically, to end up reselling for their full retail price or more.
“I’ll give you an example,” Hebert told me. “The Nike VaporMax is considered a brick shoe, because it’s not a hyped Jordan that resells for 50 or a hundred bucks over retail. It usually gets discounted.” But someone, somewhere always seems to want a pair, he said. And since resellers don’t need to worry about clearing out seasonal stock or meeting quarterly sales targets, they can sell the shoe whenever it’s profitable to do so.
“I’m not dealing with 100%, double-my-money margins usually,” Hebert said. “It’s just a pretty calm 10 to 20 and then moving product as fast as I can”
Before the pandemic-era sneaker surge, Hebert was selling enough bricks to clear $200,000 in revenue most months. They’re a volume business, though, so he’d had to start renting the warehouse in Eugene, which is big enough to accommodate two fire engines. The space became both a hangout spot and the setting for an endless well of Instagram posts designed to make sneakerheads drool.
Eventually, Hebert realized that his growing Instagram following included hundreds of entrepreneurial teens hoping to emulate his success, which led him to a new revenue stream. For $250 per month, they could subscribe to a Discord group, West Bricks, where he shared information on upcoming online releases, such as what sneakers would be discounted, when and where the sale would begin, and how many the retailer would have. As of late 2020, Hebert counted about 450 subscribers. One of the first to sign up was a 17-year-old Californian, who told me West Bricks had made him more than six figures. He described his primary market as middlemen who would resell the shoes in China—where customers offered top dollar to avoid buying counterfeits—and who would sometimes pay him in rubber-banded stacks of cash that he’d later flaunt on Instagram.
Hebert’s competitors have access to the same bot software and StockX-borne real-time market research as he does. What they don’t have, according to some of his subscribers, is consistent, sound analysis of what shoes to buy, how to get them, and, crucially, how long resellers might expect demand to persist. Hebert declined to talk about his sources of information, but he did say he was lucky to have grown up in Portland, where both Nike and Adidas base their U. S. operations. “If you know the right people here, this is the city to sell shoes,” he said. The right people “can give you access to stuff that, like, a normal person would not have access to.”
When the Covid boom got under way last year, Hebert found himself confronting the unexpected problem of having more customers than ever but no way of getting his hands on more kicks. For inspiration, he looked to Nike co-founder Phil Knight, who got his start selling another company’s shoes out of the trunk of his car. Like Knight, Hebert would hit the road.
The stock he needed was out there, he knew, languishing in backrooms at the retail outlets fearful American shoppers were avoiding. So he grabbed a pal, bought a 17-foot Ford E-350 box truck at auction, and embarked on a 25-day, 10,000-mile brick hunt. Hebert’s traveling companion was Justin Taliaferro, a friend from high school. The trip “seemed like exactly what we needed to get out of the house during quarantine,” Taliaferro said when I spoke with him months later.
▲ Unloading the truck full of shoes after a road trip.
Source: Joe Hebert
With a map of Nike outlets to guide them, the 19-year-olds headed east from Portland, traveling through Idaho, Utah, and Colorado, focusing on hot spots such as Salt Lake City and Denver, where Nike factory stores are more densely packed than in other metropolitan areas. “We know that Nikes have the most variety in styles and the best discounts on their more select shoes,” Taliaferro said. Along the way, they dropped in on every Foot Locker, DTLR Villa, and Champs Sports outlet they came across, stopping occasionally at Adidas outlets as well.
Some of the best scores, according to Hebert, came from mom and pop stores, which didn’t have the kinds of restrictive purchase limits that outlet stores for larger brands sometimes place on certain shoes. “There’s kind of a stigma against resellers,” he said. “They even went at us harder now, because these Nike outlets weren’t getting any new inventory. ” The mom and pops were more than happy to make dozens of sales at a time.
For the first two weeks, the pair saved money by stopping overnight at truck stops and Walmart parking lots, crashing in their vehicle’s cargo box on two thin sleeping pads and some pillows and blankets. When they reached Louisiana, the bugs and the heat forced them to seek out cheap motel rooms. By the time they escaped the U.S. humidity belt, they barely had enough room in the truck for shoes, let alone sleeping pads. Back home in Portland, they lifted the steel door and a wall of orange Nike boxes spilled onto the pavement. Hebert had spent more than $200,000 on about 2,000 pairs of shoes, which he hoped would return a profit of around $50,000. “I’m not dealing with 100%, double-my-money margins usually,” he told me. “It’s just a pretty calm 10 to 20 and then moving product as fast as I can.”
After the trip, as supply chains grew less strained, Hebert started diversifying his approach, wholesaling some of his summer brick stock, along with some Jordans and Yeezys, to smaller retailers. He said he thought the West Coast Streetwear brand might be getting big enough to launch its own direct-to-consumer offensive, starting with its own web store. Bypassing StockX would mean fewer fees and fewer returns. “If I ship them a shoe and the box has a damaged corner or something, they’ll go ahead and charge me 15% of the sale, and then they’ll charge me $14 to ship it back, which is like a double whammy,” Hebert said. “When I’m not working on a high margin it really hurts me, but they don’t do it for every sale, which is kinda weird. I still don’t know the formula, and I’ve been asking for it for a while.” (A spokesperson for StockX says that if the company receives a damaged or defective product, it charges only the shipping fee. “In certain cases—typically when a product is determined to be inauthentic,” she adds, “we do then charge the seller a minimum of $15 or up to 15% of the transaction amount.”)
He was also taking steps to go beyond selling shoes—which I’d learned, quite by accident, ran in his blood. At one point in late June, after his trip, he’d phoned me, and the number was identified as belonging to Ann Hebert. I looked the name up and discovered there was an Ann Hebert who’d worked at Nike for 25 years and had recently been made its vice president and general manager for North America. The press release announcing her promotion noted that she would be “instrumental in accelerating our Consumer Direct Offense”—the Nike initiative that had helped fuel the sneaker-resale boom. Hebert later sent me a statement for an American Express corporate card for WCS LLC, to demonstrate West Coast Streetwear’s revenue, and it was in Ann’s name.
When I asked Hebert about the connection later that year, he acknowledged that Ann was his mother and said that, while she’d inspired him as a businessperson, she was so high up at Nike as to be removed from what he does, and that he’d never received inside information such as discount codes from her. He insisted, though, that she not be mentioned in the article and cut off contact not long after our conversation. (Ann Hebert didn’t reply to emailed questions; Carreon-John, the Nike spokesperson, says Ann disclosed relevant information about WCS LLC to Nike in 2018. “There was no violation of company policy, privileged information or conflicts of interest, nor is there any commercial affiliation between WCS LLC and Nike, including the direct buying or selling of Nike products,” she writes.)
Nike’s marketing and corporate culture are strong enough in Portland that most anyone there can steep in it; the children of company executives, no doubt even more so. But whatever the advantages to growing up with a silver swoosh in one’s mouth, Hebert’s hustle couldn’t be denied. Not to mention, as he pointed out during our last phone call, that he’d started out selling Supreme T-shirts. He also moved plenty of Adidas stock.
In the fall, he’d struck out for even less familiar terrain. When Sony launched its PlayStation 5 console in November, Hebert sensed a looming shortage of stock. “We botted Walmart and Target pretty hard,” he told me. “I ended up with 24 of them and made between $300 and $500 on each one.”
There’d been growing pains outside the family business, though. His bots had initially gobbled up hundreds of PS5 systems, but because he was working in unfamiliar territory he’d made mistakes that resulted in most of his orders getting canceled, leaving him with just the two dozen consoles. “Wish I had prepared more,” he said.
How Sneakerheads Are Changing the Way Nike and Adidas Do Business
What was once a fringe group of fanatics is now changing the way sportswear giants Nike (NYSE:NKE) and Adidas (OTC:ADDYY) do business, and in the process they’re redefining the sneaker business.
Athletic footwear manufacturers acknowledge the rise of “sneakerheads” and are reacting to their devotion to the culture of athletic footwear by eschewing the age-old practice of replacing older sneaker models with new ones on a simple yearly cycle. The result is a growing populace of consumers following these companies’ every move like a tabloid photographer follows the latest celebrity train-wreck. That level of brand awareness is driving sales and even creating new markets.
What is a sneakerhead?
For the uninitiated, a sneakerhead is a devotee of athletic footwear. At one time an underground community of fanatics, sneakerheards are now a semi-mainstream collection of enthusiasts whose demographics run the gamut from suburban teens to celebrities like Mark Wahlberg, Jason Sudekis, and Jerry Seinfeld. Forbes recently estimated that sneakerheads represent about 5% of the $22 billion retail sneaker market in the U.S. That’s good for roughly $1.1 billion.
How has big sneaker responded?
In what can only be described as an acknowledgement of the buying power of sneakerheads, companies are taking a page out of Hollywood’s playbook and providing fans with a lot of information regarding upcoming releases. The two footwear makers routinely announce dates for particular models months in advance, as do retailers like Foot Locker (NYSE:FL) and Finish Line (NASDAQ:FINL). This drives up demand among sneakerheads who famously camp out in advance of a release to get a pair.
It is not uncommon for a particularly coveted or limited model release to sell out in minutes.
The big sneaker companies are also adjusting their business models in other ways in an effort to court sneakerheads. Back in the day Converse was the king of athletic footwear and the company would release a single new shoe model every year.
As recently as the late 1980s players like Magic Johnson and Larry Bird wore the same Converse Weapons from the first game of the season until the last. That changed when Michael Jordan entered the NBA and ascended to the top of the sporting world (in many ways he’s still on top).
Nike released several models of his eponymous shoe, the Air Jordan, every year, each in a different color scheme. The arrival of sneakerheads is taking that concept to the next level — players like LeBron James now sport as many as 10 versions of their signature shoe during the regular season, followed by a completely different model in various color schemes for the post season. Each time a new color scheme or model is debuted on the hardwood, the sneakerheads begin their quest to add them to their collections. Given that a pair of signature shoes can range in cost from $140 to $275, that’s no small investment.
Using social media
This type of devotion to footwear has even led Nike to use social media to offer sneakerheads the ability to purchase shoes that had previously sold out. Because a particularly coveted model will likely sell out within minutes of release online, Nike will sometimes, and without warning, issue what is called a restock.
Most times the only way to know about a restock is to follow Nike’s official Twitter feed, which will offer a surprise link to its online store where the previously sold-out models are waiting for buyers. There are those among the ranks of the sneakerheads who cry foul at the surprise nature of the restocks, but the bottom line here is that a restock, surprise or not, offers those who lost out during the initial release a second chance to get a pair and that isn’t a bad thing.
Not content with playing second-fiddle to Nike, Adidas is also leveraging social media to attract the attention of sneakerheads, albeit it in a more covert way. One of the company’s latest sneaker innovations didn’t make its debut in a press release or TV spot, instead it randomly appeared in the Twitter feed of spokesman Robert Griffin III.
Springblade technology, which features a sole comprised of a series of plastic blades that propel a runner forward, was featured in a photograph taken by the quarterback as he held the pair he’d just received. Sneakerheads immediately began flooding Adidas’ site to find out more about the shoe.
Creating new markets
In addition to driving sales of new releases to the retail market, the sneakerhead community is creating an entirely new market for athletic footwear, the second-hand market. There was a time when wearing a used piece of apparel was a serious faux pas among the fashionable, but when it comes to sneakers that are not available in stores, a sneakerhead will do what he or she has to in order to acquire them.
Due to the limited inventory released into the retail market and the increasingly high demand for models from the likes of Adidas, Nike, and its high-profile subsidiary Jordan Brand, the only way the vast majority of people who want a particular pair of sneakers is to buy on the secondary market … at a price that is often two to three times the cost of retail. That’s where Internet start-up Campless is changing the game.
According to Campless there are roughly 11 million sneaker auctions taking place at eBay (NASDAQ:EBAY), the most popular secondary sneaker marketplace, each day. Those auctions are analyzed and tracked by Campless, then reported to provide buyers with information like average price per model, how many pairs are in the market, and pricing trends. All of this arms those in search of the perfect pair of sneakers with knowledge to make an informed buying decision.
Currently the only information a buyer has regarding a particular pair of sneakers on the secondary market is the feedback provided by others who have done business with that seller and all the other listings for the model. The buyer doesn’t really know if the price is artificially inflated, on a downward swing, or if the model is “in-demand.”
Recently Campless examined sales growth in the secondary sneaker market and what it found was impressive. Between May of 2013 and April of 2014 the market generated $309 million in sales, which was an increase of 42% from the previous year. Campless is predicting that the secondary sneaker market will grow by 50% between May of 2014 and April of 2015. If accurate, that increase will result in $465 million in sales, and that’s only from one (albeit, the most popular) secondary market.
Will the change continue?
There is no denying that sneakerheads are changing the way companies like Nike and Adidas do business, and these changes are here to stay. And we can expect future changes to the way sneakers are marketed and sold. It won’t be long before every 10-year-old is following Nike on Twitter to get release dates, checking out LeBron James’ Instagram to see what sneakers he’s wearing, and then texting their parents to ask for the latest pair before tapping a “buy now” button embedded in the James photograph.
That also means we can prepare ourselves for a flood of new signature sneaker models. They won’t be any easier to acquire mind you. In fact, as the current sneaker climate indicates, scarcity drives desire. Instead we’ll be treated to “limited runs” of “special” colors that only a “select few” will be able to get their hands on. Until they end up on eBay.
Lastly, as the rise of the sneakerhead culture continues, there will be more pressure on companies to produce new technologies to keep the public satiated. The only thing that keeps a sneakerhead happy is getting the latest pair before everybody else, which creates a natural threshold. Once you have all the sneakers on your list you stop buying … until the latest innovation from Nike. Sneakerhead alert: the company has been hinting at a concept called “Power Laces.” Check your Twitter feed early and often.
This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.
Kelly Sopak – 17u Nike EYBL Head Coach
17u Nike EYBL Head Coach
Coach Sopak founded the Cal Stars in 2006 and has been serving 17u EYBL head coach since that time. Sopak arrived in California in 2000 and has since made his positive impact on the girls’ basketball scene here in the Bay Area and around the country. Kelly has coached teams of all ages, from second grade to high school varsity, and at all levels.
Since founding the Cal Stars in 2006 Sopak has grown the Stars into a highly respected national brand in the travel club circles. Kelly has expanded the Stars brand and now is the Director for several divisions of the Stars Basketball Club throughout the western United States, including the Northwest Stars (SW Washington & Portland Metro Area), Alaska Stars (Anchorage, AK), Cal Stars Ultimate (Walnut Creek, Ca), and Cal Stars Valley (Southern California), Cal Stars Sacramento & Cal Stars Swoosh (Santa Barbara). Under Coach Sopak’s guidance, the Cal Stars have produced more than 250 college basketball players at all collegiate levels, Including 10 plus All Americans, 12 State Gatorade Players of the Year and countless All State players.
The Cal Stars program has grown from a one-team local kids program in 2006 to a 25+-team nearly 500 player program today. As the EYBL Club Director and head coach of the Stars Signature team “17 Nike EYBL” team coach Sopak has help guide the program from the little known Orinda club to the national power they are today. The Cal Stars top team has won multiple National Championships, including the rare Trifecta of AAU Nationals, Adidas Nationals and the granddaddy of them all The Nike EYBL National Champions. The Cal Stars Nike EYBL has also finished as a National Runner up and three other Final Four appearances.
in the “off season coach Sopak heads up one of the elite public basketball programs in the California. Currently, coach Sopak is the head varsity coach at Carondelet High School in Concord California. Prior to accepting the Carondelet position coach Sopak spent 16 years coaching at both Northgate (Walnut Creek) and Miramonte (Orinda). During that time, Coach Sopak’s record stands at 398 wins and 66 Losses.
Coach Sopak took the Miramonte position in June of 2009. Since that time the Matadors quickly returned to regional dominance, winning 304 games and counting in the past ELEVEN seasons, including SEVEN STRAIGHT undefeated DFAL Championships and SEVEN consecutive North Coast Section Division III appearances, WINNING FOUR straight. The Mats won the 2014, 2015, 2016 & 2017 Section Championships. In addition, Matadors reached the CIF Northern California PLAYOFF ALL SEVEN YEARS, including a CIF Division III and a CIF Northern California OPEN Division Championship Runner Up following the 2011-12, 2013-14 & 2014-2015 seasons respectively. The Matadors won the 2016 Open Division CIF Northern California Championship.
Coach Sopak helped guide the Matadors to their winningest season in school history with a mark of 32 wins and 1 loss during the 2015-2016 season. Coach Sopak earned the prestigious Contra Costa Times East Bay Coach of the Year award following the 2012 season and was selected as Nor Cal Preps Division 3 coach of the year following the 2011-2012, 2012-2013 season and again following the 2013-2014 & 2015-2016 season. Kelly also earned the Cal Hi Sports Division 3 Coach of the Year. Most recently Coach Sopak was named the North Coast Section Honor Coach of the Year, the most respected and sought after award in area.
Prior to Miramonte, he spent four outstanding seasons at Northgate High School in Walnut Creek. During his tenure at Northgate, the Broncos rolled off more wins in any four- year period in the school’s history (94). In addition, the Broncos won two league titles (DFAL 2006 and DVAL 2009) during that span. The last two seasons, the Broncos made back-to-back North Coast Section Championship and CIF Nor Cal Regional appearances.
Coach Sopak also runs his own business as a State Farm Insurance Agent in Orinda California. Sopak has been with State Farm since 1994.90,000 Summer English Courses at Haywards Heath
Bury St Edmunds (13)
Brighton and Hove (9)
Great Yarmouth (5)
Newcastle upon Tyne (117)
St Albans (2)
Stines upon Thames (2)
Haywards Heath (1)
Exeter (6)90,000 New Year’s route: we celebrate the New Year with a walk in Kiev
The route turned out in such a way as to see everything and not get tired. It is especially suitable for those who are going to “walk” relatives-friends who have come to visit for a holiday. The length of the route is 4 kilometers; you can walk it in about an hour, plus stops for coffee / mulled wine.
So, the city center. Why center? Because there, on the Maidan, there will be a concert, the country’s main Christmas tree and a New Year’s fair. Getting there and back without waiting for a taxi is not a problem: the transport will run almost until the morning.
READ ALSO: How unusual to celebrate the New Year – in the underground, in the water, among the animals
This is what happened.
View Destination: Kontraktova Square, Kiev, Kiev, Ukraine (on foot) on a larger map
Point 1. Maidan
We suggest starting our route from Maidan Nezalezhnosti at 21:00. At this time, the festive New Year’s concert will begin. This year, the Kievites and guests of the capital will delight with their performances “Med Heads” and “TNMK”, the group “Druga Rika” and Ruslana in a new role. Also, “Vopli Vidoplyasova” and the Russian legend – the “DDT” group will sing their legendary songs.
Evening Maidan Photo: Alena Kraschenko
After watching the concert, you can continue your way through the New Year’s fair on Khreshchatyk – it will work around the clock.
Photo: Alena Kraschenko
Point 2. Khreshchatyk
Here you can warm yourself with fragrant mulled wine, which is brewed right on the spot (250 ml – 10 UAH), as well as taste Hungarian sweetness kalach (12-15 UAH per piece).According to the people of Kiev, you should definitely try “mulled wine from a barrel in which a peasant sits and pours a wine drink.” For 250 ml you will have to pay 20 UAH.
Kievans are sure that this barrel is the most delicious mulled wine on Khreshchatyk Photo: Alena Kraschenko
Salty lovers can try pancakes with different fillings (cheese, tomatoes, shank, chicken, bananas) . .. The cost of the pancake is 4 UAH, the filling is from 3 to 8 UAH.
Point 3. Landscape Alley
Having refreshed and warmed up, we suggest going to the Landscape Alley, so to speak, for aesthetic pleasure. You say, “It’s a long way off on foot.” But this is New Year’s Eve. Fortunately, at this time, the capital’s transport will run until 04:30 in the morning. So take trolleybus 16 or 18 (they leave from McDonald’s on the Maidan), go to Lvovskaya Square, and there it is a stone’s throw.
A magnificent panorama of Kiev at night opens on the Landscape.And on New Year’s Eve from here you will see a lot of fireworks from the “lower city” – Podil.
By the way, recently a new art object “Sign” was installed here: “This is a sign in Kiev, next to which everyone is photographed.” So don’t forget to take a photo.
Do not forget to take a photo with a sign Photo: http://kievsmi. net
Point 4. Andreevsky descent
Then we continue to the Andreevsky descent. The favorite street of Kiev residents and guests of the capital is even more mesmerizing with its beauty on New Year’s Eve.There are many mystics going on here, so be careful.
Point 5. Kontraktova Square
Having tickled your nerves on Andreevsky, we suggest you go to Kontraktova Square and plunge into the New Year’s fairy tale. The people of Kiev themselves note that an incredibly beautiful Christmas tree was installed on Kontraktovaya this year. Some even say that it is better than the “Maidan” one.
Herringbone on Kontraktova Photo: Alena Kraschenko
Let us remind you that the metro, as well as ground public transport, will work in New Year until 4:00 – 4:30 in the morning.If you use our route, the nearest metro station will be “Kontraktova Ploshcha” – you will surely be in time and you will not have to pay for a taxi.
Guus Hansen: the freedom-loving DaneShare with your friends
Standing in front of the entrance to the apartment of Gus Hansen (full name – Gustav) on the 14th floor of a high-rise building in Monte Carlo, I noticed that the door was left open.I knocked anyway. The shower switches and there is a muffled scream, which, as I understand it, invites me to enter. I slip in sideways along with the photographer’s equipment laden with equipment. Light pours into the room from an expansive balcony that overlooks the city and the beach.
A silver laptop on a plastic dining table is playing Dire Straits’ “Sultans of Swing”. Apparently, this particular computer was born to witness huge online pots, but then, judging by the other environment, I begin to doubt.
This room is small, about 12 feet long and 10 feet wide, and strewn with used T-shirts and tennis shoes. The coffee table is in the middle of the room and is littered with Pringles, half-eaten chocolates and a stack of poker magazines. A shopping bag lazily dumps its contents onto the floor next to a small TV in the corner. Most of the room is occupied by a cream-colored sofa, its cushions sagging from prolonged use.
Turning around, I peer into the kitchen, a cozier place than this room, large enough for one person.The work surface is home to a few lost pasta and sliced vegetables, but most of it is littered with piles of dark chocolate piled on top of each other. The overall furnishings don’t fit well with what you might expect from a playboy millionaire’s home, and oddly coupled with the € 2,500,000 price tag.
As soon as I decide to call Hansen again on his cell phone, he comes out of the bathroom in a cloud of steam, sporty khaki shorts, a white T-shirt and Mark Knopfler’s general enthusiastic look. Our request that he be dressed in a suit and shod was rejected with a light heart, but rejected nonetheless. “I love it to be real!” He says, laughing. “I never dress up that much and that’s what I usually wear.” He plops down on the couch and prepares to pose for the first photos.
Hansen moved to Monte Carlo in 2002, which may be why his dwelling is not a gilded seventh heaven. Back then, his only tournament win was the WPT Five Diamond Classic (over $ 500,000 in prize money), and online high-stakes games never existed.“I think I was the one who set the fashion – I was the first poker player to move here,” he says. “Now Finns have joined me – Patrik Antonius and Sami Kelopuro. Patrick lives in the next building on the right.”
His daily life is monstrously relaxed, and despite his more than impressive bank account, is little different from the one he led before his first WPT win. “I have more money now than I did then, and I can afford more, but I’m not an extravagantly big spender anyway. I can still do what I love. I usually go to a sports club to play tennis or golf, but now I have some knee problems, so I hang out in my apartment and play online poker. “
And, as confirmed by rumors, his life is full of female attention . “Obviously, appearing on TV, being quite famous and wealthy, one cannot fail to enjoy female attention. Besides, it’s no secret that I’m not married and I love girls, “he says with a grin.” I don’t have a girlfriend right now, and I’m not looking for her. “
He does not improve his apartments at all not because of money, but because of his lifestyle. “Monaco is a quiet place and I’m usually alone here, so I don’t need a huge place where anyone can come and have a party. This apartment is small, but it’s perfect for me.”
Added to this is the fact that he does not spend all his time on the southern coast of France. He rides between Germany and, of course, Las Vegas. “I still spend a lot of time in Vegas, which is the capital of the game, the capital of poker. I spend most of my time there, but Vegas is very noisy. Monaco is a quiet place, especially in winter. Shops are closing. “
Despite Sun City’s obvious lures, Hansen says his daily life there is not much different from that in Monaco. , noise and frenzied action. I’m pretty quiet myself, go to the gym, play squash. Poker certainly takes some time too.This does not mean that I am not getting out anywhere, but it does not mean that I am a wild party-goer who hangs out in clubs five days a week, gets drunk and smokes marijuana. “
This may sound like the notably boring existence of one of the most skilled, high-earning poker players in the world, but on the other hand, here too, Hansen manages to dance to his tune.
He is the same person who, at the beginning of the year, in a boxing match against pro Theo in the face of thousands, unleashed his newest achievement – GusHansenTV.”Theo and I play a lot for money – squash, golf, of course. Then this boxing challenge came along. We were both ready for it, but he beat me more than I beat him, so he won,” explains Gus.
His definite reputation is evidenced by the fact that he can call and organize a whole event for himself. “With traveling the world, appearing on TV and having a certain amount of money, you can go a long way,” he says. “If you know people who know the right people, then one phone call can make the difference.”
The GuesHansenTV premise is typically Hansen in its unorthodox. It’s an internet show, streamed directly from his apartment in Monte Carlo, where he comments on his own high-stakes hands – like Big Brother’s diary room all about poker. There is also a “Ask Gus” section where you can really ask whatever you want. Offers of marriage and admiration from hot female fans. “People ask cool things, and I think that’s okay.I always say, “You can always ask, but I can always say no or refuse to answer.”
The concept looks extremely intrusive, but after a few minutes of viewing it becomes obvious that the Dane is completely in his element. “It’s interesting to record the way I play. I have no problem showing myself as I am. I have nothing to hide. I just say this and the way it comes to my mind.”
Hansen does not say exactly how his site will develop, but this does not seem to be due to the fact that he really does not know it, but rather an attempt to be secretive.”The big plan has not yet been approved. Like most business projects, it is financially motivated, but if I spend time on something, I do it because I find it fun in some way.”
Now he is just enjoying the current state of affairs. “I think just showing yourself playing some of the biggest games in the world should grab attention. I have to admit that if I had to watch high stakes internet games without any editing or a 28-person poker tournament I’ve never had before didn’t see it, it wouldn’t be that. “
The photo session ends and Hansen heads for his wallet and keys. “Lunch?” He says, slipping into some slippers.
Five minutes later we are sitting under a tent in an Italian restaurant across the street. Despite his broken French, Gus easily comes to an understanding with the waitress. “Basically, we’re sitting at my local restaurant,” he says. “I really like to talk and do nothing. Actually, this is one of my favorite things!”
Between large chunks of steak and pasta (he ordered two main courses), the conversation turns to poker – another part of his life, where he constantly turns everything upside down. In fact, you can say that he reinvented himself as a player.
A brief history goes something like this: Between 2002-2005 he was the coolest tournament player on the planet. His hyper-aggressive play-any-two-card style helped him secure three WPT bracelets. Over the next two years, he disappeared off the radar to focus on the Great Games, where he was rumored to have lost millions, but he claims he was actually a small winner there.
In early 2007, he returned to tournaments and won the Aussie Millions, a win that spawned the book “Every Hand Revealed”, where he literally documented every hand of the tournament. Although his skills improved, he was the underdog in high stakes online games that year. At the end of the year, he admitted that he had lost $ 730,000 and admitted that he “maybe not an internet player at all and … made a lot of stupid mistakes.”
He was even on the verge of ruin in 2008, losing in Pot-Limit Omaha, but eliminating a deficit in Omaha of 8 or better.Either way, due to the greater fame of his losses, he became known as the big fish that attracted everyone to the tables. Players like Phil Galfond joked and called Hansen “the reason most games are played right now.”
In 2009 he started spending a lot of time on poker – 2,000 sessions and over 120,000 hands – more than any other player. “It’s no secret that I love playing poker,” he says. “I think the more time I spend playing the better. Like playing on the PlayStation.You start very badly, you play 10 times just as badly, but you already know how to play, and after 1,000 times you suddenly start playing well. I’m not saying that this is how poker is, but practice and analysis definitely helps to improve the game. “
I tried to find out more about the specific changes in his game, but Hansen can be very secretive when he wants to.” I think there are a lot of things that I have improved, “he mysteriously informs.” I cannot reveal them to you here, but I am a little more focused.One of Nike’s slogans is: “Do one thing and do it well.” Obviously, if you concentrate on one thing, you will do better than if you do ten more in parallel. I removed some of the nonsense that bothered me before, for example, I stopped leaving the TV on. “
Whatever he improved, his efforts were more than rewarded. he was up $ 1,700,000 for the year and was the best Pot-Limit Omaha player in the past six months.Thanks to all this, now there are no queues of players who want to fight him. During the last weekend in April, he got lucky and won a whopping $ 2,500,000. “Nobody is eager to play with me. Maybe they are slowly starting to understand something or just taking a break. This is another possible option.”
And while he is quite successful online now, he has no illusions about his success since. he realizes that this is more a product of variation than any magic winning formula he stumbles upon.”Of course, when I won $ 1,900,000, I was very lucky. I’m not going to play like that against the best players, but with them I maneuver, and that’s how I win.”
As Hansen once said, Phil Ivey is the only player who can beat and cheat anyone on a regular basis – which is why he, in fact, strives for this level of play. “He has an intuition that helps him navigate in any situation. Changing playstyle when playing with Ivey is a good move, but a difficult move.This does not mean that I think I will not stand against him, but I think that he will beat me in the long run. Imagine what he would have done to me after two months of playing. “
Hansen shies away from his long-term plans, but now he is content with his status quo. He hasn’t completely retired from live poker, but it is getting harder and harder for him to make himself play even in big tournaments. “Sometimes I have a tendency – and I know other high-stakes players have it too – to be a little lighthearted at the start of a tournament.We sit down with $ 10,000 stacks and $ 25 / $ 50 blinds, but we were playing online and with $ 500 / $ 1,000 blinds when the stacks were $ 100,000 or more. I play a tenth of what I usually play, even though I play heads-up and this table is so slow for ten! “
No matter how well he plays online, there are always detractors, but he does not pay attention to them. “Since I am far away, people can say whatever they want,” he says, leaning back in his chair.People will always push stories to each other and spread rumors, I cannot stop them from doing this. I just smile. The ones whose opinions I care about are the people I have played with and whom most consider the best players in the world – Phil Ivey, Patrik Antonius, Tom Dwan; and after 2 years and eight months I’m ahead – so what’s the difference! “
I think that’s quite high now. To be honest, the fluctuations in some of the games we play are now too big for most players.Sometimes I see drops to $ 200 / $ 400 because the fluctuations are very severe. During my losses, I often go downstairs myself in order to return to my usual state of affairs. I think all players should do this more often. It is sometimes hard, people are stubborn and too proud. “
Side projects like GuusHansenTV will continue – although he will not have the slightest hesitation if it is necessary to destroy him.” He is now in the embryonic stage, and if he develops in the right direction, I will continue with him, if not, then I will cover him. “
After all, Gus Hansen is in the very enviable position of being able to do what he wants whenever he wants. “I think this thing is the most precious thing to me,” he says.
And nowhere is this ideal more evident than in his chosen means of transport around Monaco. Where Bentley and Lamborghini meet at every turn, the Dane chose a modest bicycle. “No, this is not extravagant, this is not a Ferrari to hook up a girl, but to be honest, I don’t give a fuck, I don’t even have this f ***** car!”, – he defiantly declares.“I have one in Vegas, but also because it’s big. I don’t need big transportation for me and my 27 girlfriends. People laugh at me when I ride a bike, but this is the easiest way to get around! lord and no one can tell me “do this, do this”.90,000 Instagram in brown style. How to make any profile on Instagram beautiful
People are attracted by everything beautiful and interesting, even if a person has no aesthetic taste at all, he will be able to define a stylish Instagram account.
With constantly evolving technology, various image processing applications and the quality of modern mobile cameras, it is a sin to publish bad content. You can come up with so many cool options and easily bring them to life.
If we talk about what is fashionable on Instagram at the moment, then this is, first of all, a beautiful design and a single profile style.
What is a uniform Instagram account style?
In order to get Instagram in one specific style, you do not need to photograph only dogs or white plates.
Unified Profile Style is a visual mix of publications. There should be processing in a certain color scheme, with or without inscriptions, with or without frames.
And if it is enough for bloggers to apply one filter to all their photos, and Instagram will be smooth and exemplary, then what should the others do?
For example, how to combine all the shots of an online store or a children’s toy showcase? When there are only variegated and bright colors around, the eye does not automatically perceive all the information presented, but rather the finger reaches out to close this profile.
How to make Instagram in the same style?Not only filters can bring beauty. In order for your Instagram Profile to have a single style, you need:
- Decide on the color of your account. Let’s say you choose the main color in which your profile will be and complement it with shades. If it is red or yellow, then the rest of the publications should be processed in warm colors.
- Decide on the topic of your blog. This is probably one of the main rules of a unified style, because when you have an understanding of your topic, it’s already easier to decide on the rest. If you are photographing beautiful landscapes or sunsets, then the pictures will clearly be “friends” with each other.
- Use a general background color. If you are photographing your product / product or yourself against a specific background, then again choose a color. If your background is white, then it should be white or as light as possible in all publications.
- Use frames . Frames in a neutral color, mostly white, as the background of the application, will help to comply with the “dress code” of the profile. Even if one shot is slightly different, the frames will connect everything into a big picture.
- Text as an element of your design . You can use the same font for your publications. You can write quotes, some explanations of what may be in the description of the post, various titles and even hashtags.The text will act as a linking mark between your publications.
- Endless design. This is, first of all, the basic background and some elements that will become your style tool. It could be your logo, an emoticon, or just paint strokes. Endless designs can now be done with different ones.
- Start using presets . A preset is a set of settings with specified parameters for processing a photo.If you use one preset, then your photos will be combined with each other, since they will be combined with similar processing.
- Observe the general view. Let’s say you can post two photos, and then a picture with important text, or something else that will be different from the rest of the posts. If you do this on an ongoing basis, it turns out that you have divided your account into three parts with this particular strip of publications. They will line up and when you open the profile, there will be a structured appearance of the account.
Do not ignore the visual aspect of your profile, because it can also bring great results. By creating a unified style, you support, that is, create associations among users and increase awareness. This is a small stage in your advancement that must always be remembered.
Forget everything you previously knew about how to Instagram. Let’s start over. Together. However, first I propose to study the service so that you have the opportunity to simultaneously improve your account.Zengram is a special application that allows you to attract subscribers from your close circle.
Here are 11 of the simplest things you can do right now to properly Instagram. They will help make your account visually pleasing.
Because when your Instagram feed looks good and attractive, people are more likely to follow you and follow you regularly.
And if you are in business, then it is doubly important to keep Instagram right.
The appearance of your Instagram is a visiting card and the face of your business. There is a personality behind every face. The theme of an Instagram profile is his personality. That is why it is so important to maintain your profile correctly.
In this article I will tell and show:
- Which theme is best to use.
- What to do and what changes to make in posts to create a theme.
- Super simple (but super important) chips.
- Ready-made working ideas for reference
If you follow these tips, I guarantee that the difference will be noticeable.I even recently recorded a video about how to manage Instagram. Watch it and then come back.
Let’s get started!
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Discover the latest trends : New Post Ranking Principle, Shopping Tags, Stories Ads, Live Streams & Videos for IGTV, Story Ads Polls, Instagram Business Card, Story Highlights.
Select a grid layout
What is mesh?
The grid is how your posts are laid out on the page. The grid helps you know which of the photos to put side by side. The task is made easier by grid layouts. They make it easier to maintain a theme and maintain a consistent style.
There are nine grid layouts in total. There are many examples of them on the net.
Some of the options for your channel can be seen in the Preview application.
Select a topic
Doing (topic) can be called the mood and soul of the account.This is what your Instagram looks like in general.
A visual expression of the identity of an account.
So, what do you think your theme should be? Minimalism, something in the spirit of grunge, boho, tropics, something bright and colorful?
Here are some more good examples for inspiration:
- @thefattykid – light design;
- @samejustdifferent – dark;
- @byhannahrose – vintage;
- @saltyminded – tropics.
What exactly do you want to publish?
Subject (feed) is not only about colors.It is also the content that you post.
This step is optional.
However, if you are a blogger or business owner, then this is worth considering. What is the area that interests you the most? What should your Instagram be about?
Look at famous Instagram users. Most of them devote their posts to the same topics. They write about what really fascinates them. And that is why many are following them. They are inspiring.
What are you passionate about? Choose a few areas that appeal to you.One to five. And dedicate your posts to them. This is the content of your account, its history and its topic. Don’t be afraid to let your personality unfold and shine.
If you manage to properly manage your account in one style, then sooner or later you will be able to do well.
Top 5 Books on Instagram
- Instagram admin. Earning Guide. Authors: Evgeny Kozlov, Dmitry Kudryashov. The book is a bestseller and a hit of sales. Rating per liter: 4.46.
- The phenomenon of “Instagram” 2.0. All new features.
- How to promote a blog on Instagram: life hacks, trends, life.
- Pop Art Marketing: Insta Literacy and Content Strategy.
- Instagram: I want likes and followers.
9 brilliant Instagram profile ideas
Instagram feed is important. Seriously, it’s very important to keep your account right.
When a person first logs into your profile, he sees the whole picture, and not individual posts. The reaction of the visitor depends on this, he can subscribe, or he can pass by.This is why it is important to work not only on individual posts, but also on the overall look of your account.
Combining photographs to shape your brand story. Scrolling down your account page, people form their own idea of it.
What is your brand theme? What is its main message? What impression do you make? The answers to these questions depend on the look of your profile, on how well you are on your Instagram
At the same time, the formation of a high-quality image of Instagram is a challenge.
There are thousands of Instagram profile ideas. Plus tons of accounts with eye-catching and eye-catching color palettes. How exactly do you plan to generate interest from the public and keep it from subscribers? What will help you stand out?
Here are some expert tips and ideas to help you answer these questions. And also show you how to use different image editing platforms and tools to bring your account to life.
9 brilliant ways to improve your Instagram look
Before you start anything, it is important to have a plan and be clear about what exactly you want.Therefore, we decided to collect all useful ideas and examples for inspiration in one place. From successful color combinations to popular styles.
What will be discussed:
- Play with words.
- Add a pinch of illustrations.
Idea 1: Decide on direction and aesthetics
All attractive Instagram profiles adhere to the same theme and filter.
Those brands and popular users who run Instagram using no more than 1-2 filters win.And they edit photos in the same way. Some use stock photos, which are nearly all identical in style. All of their publications have one level of brightness, contrast, saturation, etc.
And all this is far from coincidental. Before publishing a post, Instagrammers plan how it will look. They carefully select filters and colors to match their brand.
Find and create your own unique style easily with a variety of image editors.For example, such as Sked. In such applications, you can test various filters, add text, stickers, frames, and other special effects. Thanks to them, your account will have its own distinctive image.
This is done in a dedicated image editor that provides access to various tools and effects. For example, filters. It is with their help that publications acquire their own unique style.
Before you start experimenting, here’s a quick rundown of some of the popular Instagram destinations.For inspiration:
Minimalism is one of the most popular trends on Instagram and in the design world. And this is not surprising. This direction makes it easy to organize and present visual content.
She now has over 1,000,000 subscribers and has managed to turn her love of photography into a career. What’s the secret? Her posts are bold and vibrant photographs of various corners from around the world.
At the moment, this direction is rarely found on Instagram.
However, it always looks stylish.
So your account will definitely stand out.
Monochrome is ideal for brands with a classic personality. If you choose black and white, it will accentuate details in photographs.
An example of a similar theme is account 555design (@ 555design).
Many Instagram users love pastel-themed channels.
And there is no reason not to love them.
Pastel theme will brighten your profile and make your heart beat faster. In addition, such posts are usually minimalistic, which, coupled with brightness, will perfectly cope with the presentation of the image.
Idea 4: Experiment with a post grid
We have already written about this above, but now we will give visual examples of how others conduct Instagram. Most Instagram account holders ignore this point. But for aesthetic-minded users, grid layouts are one of the key steps towards beauty.
It is convenient to refer to the Sked app function here. It shows exactly which posts and in what order will be displayed on your Instagram profile panel.
To start experimenting with your grid, you need to log into your Sked account and go to the “Planner”.
Here’s a list of gridding ideas that will really make your profile stand out:
This layout is one of the most difficult to maintain. It splits one image into several.After that, each separate part of the picture is sent to recreate a larger version.
The @twigyposts account is an example. The girl posts simple, warm and unique photographs.
What’s great about her profile is that every single photo is linked to the others. It is therefore interesting to scroll down her page to see how the individual images fit together
If you have selected several primary colors for your profile, you can use this scheme.Typically, as you scroll down, some shades are smoothly replaced by others.
One of the best examples of such a grid in action is @thecheerfulchica. Every 9 photos have approximately one shade. The next few images are of a brighter hue. As you scroll down the profile strip, each new block becomes slightly lighter. So, red can smoothly turn into pink.
This type also requires some effort. After all, you will need to select images for each of the blocks – 3, 6 or 9 photos.This means that the filters you will use may also change. You need to decide on the required colors in advance.
This mesh is also pretty interesting.
A checkerboard is when all photographs have a similar background or color scheme. Some alternate between light and dark images. Others alternate between regular photos and quotes.
Checkerboard grid example – @cerebralmist. Here, light photographs alternate with quotes on a black background.
One of the best grid ideas is the vertical lines theme.
The trick is to isolate the middle block of images. For example, make it lighter.
For this purpose, you can also publish quotes on it. You can even link the extreme images to each other and to the quotes in the middle.
In this case, the viewer’s attention is naturally directed to the middle of the tape. Also, this approach prompts you to scroll down the page.
The @elskabody profile is an excellent example of such a mesh. The girl sells non-toxic cosmetics made entirely from natural ingredients. She posts quotes in the center line, and photos around the edges are designed to emphasize aesthetics.
Idea 5: Play with words
What if you don’t travel all over the world, don’t take food photos and can’t boast of some special lifestyle like most popular Instagrammers do? Do not worry!
You can use text.Highlighting it with visuals and wordplay. This will also highlight the character of your brand.
You can post motivating quotes and inspirational phrases. Typically this strategy is suitable for B2B and non-profit organizations.
Special platforms can also be used to add text to images. The same Sked.
For an example of how to use text successfully, take a look at @marketingsolved. The company publishes hundreds of free marketing strategies, tutorials, and resources.The quotes they post are targeted at marketers and entrepreneurs. They don’t directly advertise their products. However, they got a lot of subscribers.
Idea 6: Use Suitable Fonts and Typography
Choosing the right font is essential. Especially if you post inspirational quotes a lot. It’s also a great idea if you are a design agency and want to impress your clients.
For inspiration and good ideas, visit @erikmarinovich’s profile.See how he is on Instagram. He is a designer, lettering artist and business owner. The bulk of his publications are his own creations. Thanks to this approach, he has already worked with brands such as Nike, Target, Google, Facebook and many others.
Another example is @misterdoodle. Now look at how he leads his Instagram. The designer includes beautiful solid lettering and inspirational quotes in his illustrations. This led to partnerships with major clients such as the Sunday Times UK and Citizen Apparel.
Idea 7: Don’t neglect illustrations
What if you are tired of posting product photos and want to spice up your account with something? Let’s say you’re tired of posting all sorts of images of the pizza you sell every week.
Then why not turn your attention to product illustrations?
A good example is the collaboration between the Gucci brand and the artist Ignacy Montreal. A total of 80 illustrations were created. The latter showed the myths of Greece and Rome, paintings of the Renaissance, medieval alchemy, Spanish culture and much more.Each illustration included Gucci products and accessories.
A similar strategy was used by the McDonald’s brand (@mcdsg). They combined illustrations with photos of their breakfasts to showcase how they help their clients stay afloat and keep up with everything. And to promote the nuggets, the brand used an illustration of a man breathing fire.
Idea 8: Make Videos and Tell Stories
While most publish photographs, others dilute the feed with witty and creative short videos.Short videos are the latest type of content to capture people’s hearts and attention. And for good reason.
If you remember the expression that one image is worth a thousand words, a video can be worth a million words.
Therefore, videos have the power to bring stories to life.
A study was conducted at Newswhip. It showed that in 2017, the level of user engagement for photos increased by 46.4%. While in relation to video, this figure was 53%.
This means that video beats photography. Moreover, on average, more comments are left under videos than under images.
How do you feel about video now? For regular inspiration, you can follow Zach King’s profile (@zachking).
Who is Zach King?
This is a person who knows how to turn into a statue or transform bedding into a kitten. Don’t believe me? Then check out his Instagram account filled with creative videos with great visuals.
His cleverly edited videos have amassed over 21 million subscribers. In an interview, Zach said the key to his success was that he tried to convey the mood of the brand through his own voice. Since his subscribers are predominantly children, his videos are aimed specifically at them.
As a rule, the main character of the video is himself. Zach adds unexpected and fun visuals to grab the viewer’s attention.
What can you learn from Zach’s success? Just know that the voice and personality of your brand plays an important role.Try to create interesting storylines with an unexpected twist.
Idea 9: Pick one type of border
Adding a border to posts is one way to instantly transform your account. This not only makes your Instagram more aesthetic. It’s also very easy to implement.
Some of the more common border styles are:
If you want to keep it simple, why not use a white border design? Even if the photos are done in different shades of light, the account will seem more cohesive.You can add such borders in Sked. This will help you place your posts evenly.
To use this feature and add frames, simply open an image editor, select the “borders” section in the toolbar, and then the style and size you want.
@elskabody specialize in body care. They also use white frames in their posts. This style is perfect for them as it creates a feeling of even greater purity.
Not a very common and popular effect among Instagram users.
So let you stand out.
This theme is perfect if you want your Instagram to look elegant and sophisticated. In addition, such borders can highlight and accentuate some details in photographs.
In addition, white space can improve the overall perception of your account in the eyes of a potential subscriber. This effect makes photos lighter, cleaner, and uncluttered.
A good example of using a similar theme is the @auroradesign profile.
Mixed White Borders
Another very original use of white space is the use of blended borders.
This route is ideal if you want one-of-a-kind artwork that makes every photo stand out. As the size of each image changes (due to white space), the user’s gaze will be drawn to it by itself.
Here’s an example of a blended white border effect from @barre_boss.
It’s time for a short summary.How to Instagram?
Planning the look of your Instagram account is a must if you want to make it something bigger.
Since users form their first impression as soon as they visit a profile page, it is important to try to grab their attention and interest.
What filters will you use?
What will the overall look of the account be?
If you’re not a photography or design expert, this can be a real challenge.
However, there are many simple ways to spice up your profile. Here is a summary of the key ideas discussed in detail in the article:
- Decide on direction and aesthetics.
- Choose key colors for your brand.
- Emphasize the personality of your account.
- Experiment with the post layout grid.
- Play with words.
- Use good fonts and typography.
- Add a pinch of illustrations.
- Publish videos that tell stories.
- Pick a border for your posts and stick to it.
With the help of special platforms like Sked, VSCO, Zengram, you can bring all these ideas to life. And seriously transform your account.
If you have any ideas about this, share in the comments.
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Just be careful! You can get too smart on my YouTube… 👇
A lot has been said about editing photos for Instagram. For example, in article .
All blocks are designed in the same style, often there is text on publications. These are covers.
They help you understand what the post is about and motivate visitors to learn more. Without such navigation, finding your way in motley photos is still a task. Only hashtags save, but you need to find them first.
Here are some of the Instagram account designs.
The path of least resistance is to choose one template for all posts.
The second option is to alternate two designs, staggered or in a row.
Often accounts create sets of covers in the same style for feed and Stories.
The most difficult option, when several posts are combined to create a single image.
These are the most popular approaches, but your options are limited only by your imagination.
Probably have imagined your ideal Instagram account more than once. But how to turn ideas into reality if there is no design education or budgets to develop professional templates?
Free mobile tools will come to the rescue. I’ll tell you about the best of them further.
How to design on Instagram
First, think over the concept. Is it enough for you to add an inscription to each post? Or are you planning to create different templates for each type of post?
It will be very useful to choose a color palette in advance, for example, on the In Color Balance website and decide on the future style: retro, chic, tenderness, drive, etc.
Having completed the preparatory work, you can start testing the tools. Choose which one will help you create the perfect Instagram page design.
17 post design tools
Some of the applications listed below were created to solve one problem – preparing templates for Stories or creating icons for Relevant. Others are multifunctional and will allow you to arrange your presence from start to finish.
Perhaps the most popular design tool.It offers hundreds of free templates, icons, backgrounds and Cyrillic fonts. There is no limit to your creativity in Canva: choose any shape, upload your own images, edit photos right in the app. It’s easy to work with text too: add a title to a new page, and then select a template, the text will adjust automatically.
Tool is a popular photo editor. But besides effects and filters, it also has a decent selection of templates, vibrant backgrounds, frames, and creative camera effects.The lack of interesting Cyrillic fonts is upsetting, but even without them the application is capable of a lot.
If you have thought about the concept, but have doubts about how the posts will look together, feel free to download one of the applications to preview your profile page. Go to it, download the prepared posts in the right order and evaluate the result.
Cult photo editing app with a wide range of features. But for the purposes of this article, it deserves our attention thanks to stickers with text.You see them on every second post on Instagram. Do you just need to add a caption to the photo? Then SnapSeed is your choice.
A simple tool that is essentially a set of Instagram Stories templates. Choose the design you like, upload your photo and download the finished post. Basic settings, some interesting fonts. What else is needed for happiness?
A fast-growing competitor, Canva is a full-fledged graphics editor, which can be difficult for newbies.There are really many functions here, including working with layers, editing images, adding various blocks. There is where to turn around.
A very simple tool for creating Stories. It is enough to choose a template, upload a photo and change the text. Voila, the stylish post is ready!
A wide selection of ready-made templates, smart editor and user-friendly functions make the application an interesting option. However, the free version is too limited for the language to turn to call it a great free tool.
A simple application for creating both stories and posts for an account. Its distinctive features: unusual templates, built-in filters, intuitive interface.
An application with a good selection of thematic templates. However, it is not so easy to understand its work. In addition to the standard features for adding text and backgrounds, the tool offers vibrant effects and stickers.
This tool is special. With its help, you can create a seamless design: when several posts are combined into one image.It works very simply. Upload the prepared photo, and the program will automatically split it into 9 records. Save only the pieces you want and upload to your profile. It will come out unusual.
This app boasts an enviable collection of templates for online stores. Discounts, sales, new arrivals – you can find cover options for such posts here. An application from the recognized industry giant Adobe. It really stands out from the competition right away.The most attractive features: templates divided by subject, palette selection, many Cyrillic fonts.
A clear tool for creating Stories with a minimum set of functions: templates, text, background. Conveniently, you can see how the finished post will look after publication.
Choose the tool you like and go ahead – create beauty and delight Instagram users. Show them designs they haven’t seen yet.
The number of accounts on Instagram is growing, so users are becoming more and more selective about content.Hundreds of “faceless” photos flicker in their feeds. At the same time, most of the pictures are not associated in any way in the minds of subscribers with specific pages. By creating a consistent style for your posts, you will increase brand awareness and stay ahead of the competition. Just a quick glance at your photos will be enough for the user to understand who their author is. Here are some cool tricks for creating a consistent account style that make you want to subscribe.
So, in today’s realities, the content should be:
- catching attention;
- associated with your account.
That is, with your posts you win the interest of users, and they start looking for your publications in their news. The result is increased reach and engagement, which in turn leads to better brand visibility in the feed. Therefore, each picture should evoke associations with you. A consistent style of account management is also important because it creates a positive first impression when visiting your page, and this greatly affects the conversion of visitors to subscribers.
# 1 – Color design
Uses one or more of the same colors in all photographs.The repetition of shades in each photo after a while involuntarily begins to be associated with your page among subscribers. It is advisable to use this technique from the very beginning of maintaining an account and maintain a single concept at all times. The colors that you have chosen for all the photos can be present in your logo. In this way, the connection of posts with the brand is strengthened.
This account is dominated by the color scheme of white, pale pink, brown and green shades, which can be traced partially or completely in all posts:
Blue, brown and black are intertwined here:
Bright accents look unusual in black and white or pastel photographs.
# 2 – Single Object or Character
Perfectly works on brand memorability by creating a single object or character that becomes a favorite of the general public. A prime example illustrating how you can win universal love is the @thetravelingmrfox account. A funny plush fox against the background of various world sights clearly evokes genuine sympathy.
Characters from the feline family seem to be no less attractive in the blog dedicated to the relationship between humans and predators (note the number of likes and comments):
# 3 – The same filter for all photos
If for some reason the first two methods do not suit you, select one filter for all publications.You can use the option from those offered by Instagram, or choose a more professional processing. Filters also increase the visibility of your content, without having to take them from the social network. Third-party mobile apps offer a much wider range of options. If you want all your photos to really be unique, ask a designer for help. An interesting effect can be achieved using artificially aged photographs.
# 4 – Unified photo format, unique idea
The trick is to use the same form for all or most of the photographs.To understand how the technique works, let’s look at a couple of examples. So, today selfies are popular, which can be seen, for example, in the account of the Gopro company.
A very original and catchy idea brought to life in the @muradosmann account. High-quality photos and videos with women from different parts of the world who lead a man by the hand to various sights of the world will not leave anyone indifferent.
# 5 – Unity of text design
This approach is applicable to most businesses.On the photos, you can give explanations, place quotes or names that reveal the essence of the posts, put branded hashtags, and so on. Pick one font, use the same text design all the time. Gradually, people will begin to associate it with your brand.
When you have already found your style, or come to a certain idea, it is important not to stop, but to move on. Most important for developing your Instagram profile is, of course, the consistency of the published content.
When we develop profiles our clients, we try to make as many posts as possible, at first it can be 1-3 posts per week, then 1 fast daily , and then you can go to 1-3 posts per day . This is to increase the reach of your publications. After all, as you know, in Instagram acts in the tape, therefore not all of your posts are visible even to your own subscribers.
Regularity is critical to success publications according to the content plan.But the nature of man is such that we cannot adhere to clear plans for a long time and soon we begin to “cheat”.
To avoid it , use automatic posting publications. Now there are quite a few cloud services that allow you to publish in advance. Such services make deferred posting to your Instagram no matter where you are now and what you are doing. They just won’t let you forget or miss a post.
Of all the variety of services, we can safely recommend the most reliable and simple service Parasite:
Allows you to do not only postponed posting, but also analyze your account statistics.For example, to more accurately understand the activity of your audience and post content at the right time. You can try the service for free within 7 days .
Also a huge plus, especially for those who accept orders and orders from customers via direct, there is a remote control of your incoming messages from Instagram …
Now, when working with Instagram publications, you can write posts at one time for a week, or even for the whole month, when a “muse” found you, and then just reap the benefits of your work and admire the content with your subscribers.
Everyone knows what they meet by their clothes. And especially when it comes to such a visual social. networks like Instagram. You can have mind-blowing lyrics. But you run the risk of remaining unnoticed, because the user first sees the picture, photo. If they “caress the eye”, then the chances that it will come to reading is greatly increased. And if keep Instagram in the same style 90,399, then the chances of finding followers are squared.
If you are contemplating on the photos of bloggers and want to have the same cool accounts, then you should read this article.In it, Zina @cool_insta_photo_ identified the main points on the way to a beautiful profile.
Colors in one style
In order to conduct Instagram “to the envy of your neighbors”, you need to decide on the color scheme that will prevail in your photos. See what color is the most in your wardrobe? What surrounds you? What time of year is outside the window? What colors do you like?
Choose for yourself three basic and their shades. Try to alternate so that the photos look harmonious.The color wheel will help you.
It is advisable to shoot a photo in natural light – even a schoolboy knows about this today. Correctly exposed light is the key to a good shot.
The best times to shoot are early morning when the sun rises and early evening when the sun sets. Then the subjects do not cast harsh shadows and the photos are great.
Do not neglect this point if you decide to maintain a beautiful account.There should be no noise, overexposure, artifacts, cluttered horizons in your images.
Try to filter your content. If you really like a photo, but it is of poor quality, no matter how you want, you should not post it on the page. You did great, but got a trash can in the frame? Do not be too lazy to remove it.
Unfortunately, Instagram does not have the ability to preview your photos in the feed. On the other hand, there are several mobile applications that do an excellent job with this problem.With their help, you load unpublished photos into the program and see how they will look in your profile. Move, change, play tags until you like the result.
There are both paid and free planners. One of my favorite apps is UNUM. It has a fairly intuitive interface. The only negative is the number of grids (empty cells). Over time, you will have to buy. But it’s worth it.
The good thing about the uniform style is that the processing of the photo does not differ much from photo to photo.There is no need to impose “stop hundred” filters. Pick the pair you like best and alternate between them. Better yet, use one filter. For beauty, you can also apply various glare effects, add beautiful fonts. Experiment, but in moderation.
As you can see, this is not as difficult as it seems. The main thing is to start today and tomorrow your page will pleasantly surprise everyone.
Gold Coast – season, monuments, beaches, parks, їzha
Gold Coast є the coastal city of the state of Queensland in Australia, which has grown from the capital of the state of Brisbane from the capital of the state of the New State.The Gold Coast is a high-class mascot, a choice for Australians and foreigners (who only have Surfers Paradise – the world of surfers) and the center of tourist activity.
Gold Coast – a great city district with a population of 550,000, the municipality of the Gold Coast. From 1995 to Misha for the sake of the Gold Coast, including the Council of Albert County.
The main sphere of economic activity in the Gold Coast is the sphere of services, towards tourism.Especially popular are the beaches, as well as the high quality of the surfers. Once in the world, the famous IRL IndyCar racing series on the Grand Prize of the Gold Coast.
There is a great number of high-rise buildings near the city of roztashovan, among which the famous ones are the Q1 Tower with a height of 322.5 meters.
District and front (from weekends to weekday)
- Paradise Point, Hollywell, Runaway Bay and Labrador – in front of the main story.
- Southport is a shopping center with shops, drugs, business, industry and uryadovy installations.
- Main Beach is a high-rise in front of high-rise and resorts.
- Surfers-Paradise is a tourist front with a concentration of living and important monuments.
- Brodbeach – another very lively tourist front, ale bigger weak, nizh Surfers Paradise. There are є casinos, 2 shopping malls and many restaurants and highrises.
- Mermaid Beach and Miami is a generally inexpensive life in front of motels and restaurants in the city of Miami.
- Burley Heads. There are numerous high-rise houses and a small shopping area. Beaches befitting surfers and families.
- Palm Beach – in the main living area.
- Karrambin, Tugun and Bilinga – a great living zone with a great number of large apartment buildings, which should be like seven and small inhabitants. Good access to the airport and motorway.
- Kirra, Coolangatta and Twid Heads – a small living area for the day, small, a little more popular.Hand for purchases and rosvag.
You can get acquainted with the prices at the Gold Coast hotels here, and book on all the Booking websites. So, before the speech, it is possible to poshukati the options for renting a living from the Muscovites, for example, from the whole Mapme distribution.
Internal districts and
Internal regions of the Gold Coast – in the main Silskoe culture; You will have to repair on the way to the Pacific Highway and be stored in the lancet trees, covered with woods, there is a large part of it with national parks.
Gold Coast Airport (IATA: OOL), also seen as Coolangatta Airport, is located in Coolangatta on a private day. Send aviaperelit to the Gold Coast can be found on a number of aggregator sites or, for example, here.
Price to reach a small terminal, even though it passes through – approximately 3.5 million passengers per rik, during part of the flight from the most important Australian destinations and international flights from New Zealand and Asia.It’s not a cyclical airport, it’s not a good idea to curl up at nothing, so don’t plan any vitrati in front of a cob of rank polota.
Tse approx 30 hilin drive to Surfers Paradise. Є Chavnikovy bus, which is located at the airport with the main Surfside bus route on the Gold Coast Hwy mіzh Surfers Paradise i-Twid Heads. Bus No. 777 will also provide express service between the airport and Pivdenny Brodbech, which is a Kintsevoy zupinka for the G-line tram line, as there are a large number of tourist points near Surf.Bus fare at Broadbeach is $ 7.80 without carte ruhu. The tariff will be 30% cheaper for the card, which is sold in the tourist information stand at the airport.
Queensland Hall includes a CityTrain service from Brisbane to Coomera, Helensweil, Nerang and Robin. Stretch to walk for skinny days from 6.00 to lunchtime 7 days a day, it takes about 70 minutes from the central station of Brisben to Nerang and Robin. In one year, the peak of the day can be re-upgraded.Buses run from Helensvale, Nerang and Robin at Surfers Paradise, Coolangattu and in the private part of New Pivdenny Wales.
Oskіlki poїzd ide parallel to uzberezhzhu, vypinnі dіznatisya, yak station є niblіzhchyuyu to your destination point in the Gold Coast.
Gold Coast – an hour at a time, the difference in hours with the Russian regions
If the season. If it is the most beautiful
In the Gold Coast, there is a subtropical climate with the last temperatures of ric, with an average number of 29 degrees per Celsius in the middle and 21 degrees in lime.In winter months there are few boards, at that hour it often rains with storms when it comes from sunset.
Basic memos. Would you like to wonder
The Gold Coast region is good to go to the theme parks. During the peak season, check to see that the stench will be busy. First of all, you go there, get discounts on tickets for collective travel and entry, multipark and multi-day passes.
Short list of memos and pay for entry:
- Reserve of wildlife Karrambin: koalis, kangaroos, birds, snakes, crocodiles.Input – from 31 to 99 dollars.
- Morskiy svit: sharks, dolphins, penguins, bili wedmed. Entry – from 50 to 80 dollars.
- Light film “Warner Braders”. Input – from 50 to 80 dollars.
- Kazkova land: park rozvag, creatures. Entry – from 50 to 80 dollars.
- Svit Whitewater: water park with pools, slides. Entry – from 30 to 50 dollars.
- Australian luscious uninhabited culture: horses and unique Australian way of life (without the supper).Entry – from 55 to 110 dollars.
- Vologa Wild Mistsevist: a water park with pools, slides, trips. Input – from 35 to 60 dollars.
- Tropical fruit light: fruit plantation garden with tour, show, tasting. Doros – 44 dollars, children – 25 dollars (from 4 to 16 years), concessions – 35 dollars, from time to time – 110 dollars (2A + 2C) or 120 dollars (2A + 3C).
- Go to the top of the Q1, when you see a hostile view of all the places, the line of beaches and inner districts.
- Gold Coast JetX, 30-34 Fernie Avenue, Paradise Surfing, QLD 4217, ☎ 07 5538 8890.10.00 – 17.00. The most and most reactive of the Gold Coast chapel is in the heart of Surfing Paradise. Entry – $ 55, children – $ 38, family – $ 4,150.
- Gold Coast Gondolis, Sailor’s Bay, 60 – 70 Seaworld Drive, Golovny Beach, Gold Coast, Queensland, 4217, ☎ 07 5574 6883. A private luxury cruise, a romantic evening on gondolas by the Cove through the Gold Coast canals.Day and night tours. From $ 75
Beach. More beautiful
Є more than 30 good beaches, 40 km long in the countryside. Everybody can be patrolled by volunteers and professional workers. They are patrolling regions of all importance with worms and great warriors. The signs on the beaches show you the best places to patrol the beaches in any hour of rock.
Be the head of the swim among the warriors. The stench poznachayut the most safe part of the beach and patrolled by ryatuvalnikov.If you have a good meal in a room, or you see that you have a meal in a glibini with a “breakout”, do not get magenta against a leak. Drink parallel to the beach and give your hand to screw the respect of the fishmonger.
105.7 Radio-Metro analyzes in detail about the breaks at 7.00, updated about 15.00.
Surfers Paradise has a long length, with warriors and patrols – literally hundreds of meters away from the beach. You, bezperechno, you can know a place de float, ale the beach on Cavell Avenue, call it even more lively and memorable for tourists.Just go to the beach or just go to the beach to know the less space. To become brodbeach about 3 km (walk 40 chilins, 5 chilins per day) for a day off Surfers Paradise and make sure you get away with the surf as well as Surfers Paradise. Plus, the beach is close to the beach and there are not so many people here, as on the beaches of Surfers Paradise. Calling me to be found Kurrava Park – a shopping center, de abundant cafes, restaurants and casinos “Yupiter”. You should know that Brodbeach often has some good situations for bathing, tied up with little leaks, so do not pour over the warrant, do not swim and dob in the dark hour.
- Pivnichny Burley to become 4 km below Brodbech (behind a small pagorba). Winn’s popular, not great brother, Burleigh Heads, ale garne mice, yaksho є vіtri, wіth wіth wіth pіvnіchі, oskіlki pagorb will save trochi zaistu.
- Burleigh Heads just 2 km away from Pivnichny Burley. There is a beach with a great park and pagorb, which is a good one for pikniks. Є a cafe, where you can feel the beach, і the appearance of a pagorba means that you can enjoy a good beach if it’s dim during the day.
- Tallebujira Creek – a lagoon, popular with people with sevens, for swimming and pleasure.
- Karrambin is a fantastic lagoon beach. As long as you can go to the new one there, even if the hour is lost. The beach is popular among local residents, surfing academics, as it is the easiest place to be on the Uzbek coast.
- Kirra is the world’s largest surfing beach.
- Greenmount Beach in Coolangatta offers a beautiful landscape and a view of the Uzbek coast and a fantastic place for a picnic.
- Rainbow Bay is located on the other side of Greenmount.
- Great popularity of the Snapper Rocks beach from Rainbow Bay. Here is the Quiksilver Pro game.
Internal districts of the Gold Coast – Batkiv region of three national parks, numerous mountains, struma, valleys, natural watersheds and gyrsky forms. The region has been covered with a subtropical timber forest by the head rank, and a part of the lands of the Bula has been cleared for dairy farms and wineries.The inner areas and the most beautifully visible from the cars or before the hour of the bus tour.
Survive in the outskirts
- Mount Tamborina – a great place for artisanal industry with fantastic restaurants. Winnie backwaters will propose excursions, in which you will proponyet bezkoshtovnі zrazki!
- Numinbah Valley.
- Carrumbine Valley.
. Scho taste
A special mint delicacy – mud crabs, especially savory in the season.
Near the back galleries of Surfers Paradise є dozens of cheap Japanese and Korean restaurants, sometimes served by the boxes, and the fact that the dish is amazingly great, does not seem like a head for a price (less than 15 heads)
Free Zooms are available at the Mall on Kevill Avenue. Vegetarian Varto Brutal Respect at govinda’s Veg-O-Rama. You will also be welcome to get the price up in a sushi van called Sushi in Paradise on the street off Kevill Avenue.
On Tedder Avenue from Main Beach in the outskirts of Broadbeach, there is the greatest concentration of restaurants and cafes, which can be tried at a price – from seafood to snacks to beer. The head country is here in the middle region from 20 to 50 dollars.
In the casino “Jupiter” є “Swedish style”, the lunch is $ 29 90 cents, and the supper – $ 40 (on Friday and Saturday – seafood for $ 50). Already there is miraculous and versatile.
Marinas at the pivnich of Broadwater – the whole block, de roztashovani all the beautiful ribbons of the Gold Coast.At peter’s Fish Market, you can also enjoy some ribs with a cartopley, if you don’t want to get some gotuwati.
The Royal Pines Resort in Eshmore offers a wonderful vibe of exciting restaurants. Eschmore is about ten minutes away from Surfers Paradise and close to the front.
Deja View Restaurant, Viv Avenue, Surfers Paradise (2nd Tier to Outrigger Hotel), ☎ +617557
. 0630 – 2130. For a snack you will have access to “Swedish style” leather day from 6.30 to 10.00 for 25 dollars for one older person. Before lunch, you can try it out as quickly as possible – from sandwiches to chicken snacks. At the supper, you will be served with seafood: fresh shrimps, oysters, crabs and meat, as well as a magnificent variety of stravs from chicken, yalovichini, etc. Also є salad, pizza, sir and rich desserts. Also the skin is not an accessible complex ob_d.
Bakeware. Why should we beware of
- Fight high-street merchants, find cash-free tickets in theme parks.Call the stench to be found at the Cavill Mall in Surfing Paradise. Tse shahrai.
- Bagato legitimate sellers sell non-stop tickets for the theme park. Reverse tourist information stands, which are managed by Gold Coast Tourism Corporation.
- If you need medical assistance, a few polyclinics are available in the Surfers Paradise area, available at any time. Yaksho vinikla supervised situation, phone 000.
- Gold Coast Licar Service, 125 Nerang Street, Southport QLD 4215, ☎ 07 5532 8666.Pratsyuk tsіlodobovo. At the Gold Coast є 3 point, the stars can be picked up at 18.00. All visits of the vehicle are paid for at the same rate.
Insert the cable
Bagato operators of the living room to pass the Wi-Fi-free Wi-Fi to their guests. Our Wi-Fi hotspots include McDonald’s restaurants and cafes, such as Starbucks and Gloria Jeans.
Shoping and shops
In the shopping center Cavill Mall there are inexpensive shops of souvenirs and T-shirts.Є dozens of shops in the outskirts of Surfers Paradise, which are sponsored only for tourists and sell Australian opals, virobi from sheep’s shkiri and wool and mint “artifacts”.
Surfers Paradise has a large number of shopping malls, including Centro hypermarket (with Woolworths supermarket and numerous souvenir stores) and Chevron Renaissance (with Coles supermarkets and mod shops).
Near Orchard Avenue, Cavell Avenue and Elhorn Avenue, Surfers Paradise is also a great vibe of shops and boutiques.
Harbor Town Center in Biggeria Waters є a great selection of stores including: Hugo Boss, Ralph Lauren, Tommy Hilfiger, Nike, etc. There is also a market of other farmers across the road.
Mista Robini Center is a modern shopping center with shops and cafes, which can be used by everyone.
Bari. Kudi come off
Enjoy cheap beer and beautiful views in one of the many surf bars on the Uzbek Gold Coast. Smell call to roztashovuyutsya right at the entrance to the beach and officers often wear a drink and drink right there.
Kirra Surf Lifesaving Club, Coolangatta Surf Lifesaving Club, Tweed Heads & Coolangatta Surf Lifesaving Club and Rainbow Bay Surf Lifesaving Club.
At the cordon of Queensland and New Pivdenny Welsh, there is a lot of places with untouched people and rovers for tuber prices.
Yak oversaturated in the place
Taxi. Some specialties
Get ready for your next taxi ride at night. The fare for a taxi by the Gold Coast Airport or Coolangatta and Surfers Paradise is approximately $ 55.For a limousine sedan, there is a lot of style. Great, small museums – a reasonable option for larger groups of people with a charge of about 100-110 dollars.
Gold Coast Oceanway – 36 km walk for hikers and cyclists, connecting Point Danger from Gold Coast Seaway and crossing a large part of the mountain coastline. In the surroundings, you can accumulate a lot of things.
Gold Coast Shvidkіsny tram, or “G: Link” є in the fastest, easiest and most manual way to get around the Gold Coast and connect the most populated areas.Servicing a 13-kilometer route from Gold Coast University Clinics to Broadbeach via Surfers Paradise, Southport, Holovny Beach and Graffiti University. Zupinka “Cavell Avenue” є a short five-hour walk to the Surfers Paradise Beach, and you can transport your surfboard on trams, some of them will be safe with stitches for everyone. Trams pass 7.5 quills for skin during the day at work days, for skin 10 quills for daily and skin 15 quills for a night until 7.00. Trams run from 5.00 to pivnich, for a vignette of Friday and Saturday nights. Vouchers, like a picture of a ruck, can be bought in vending machines for leather zupintsy and tickets in small buses, as well as at small trains near Brisben, some of Transconnections have implemented a system for buying Do not forget to energically crimp your map to the ruch before you read it on the zupintsy before your trip!
Surfside Buslines provide huge transport facilities near Gold-Kosi and near new, as well as on large main roads.The bus is very busy, and it is more frequent to walk during the day. All major memorials to be serviced by buses. Frequency of services uphill and down the Uzbek coastline along the beach along the Coolangattoy and Raum Surfingistiv – skin pivgodini. The distribution of the largest routes and trips to theme parks is more beautiful than reversing in advance.
Transfer (shuttle) vikoristovuyut method of “door-to-door” mіzh Airport Coolangattay and living in Uzbekistan and a popular alternative to taxis. The stench costs about $ 21 per person.
All travel services around the Gold Coast are available by car, and there are large parking lots in theme parks and monuments. Parking is available at the closest streets in Surfers Paradise, Southport and Burleigh Heads, but non-bay parking may be located a long way away. In Surfers Paradise and Southport, there are paid parking lots, shopping centers and municipal services, where they charge about $ 1 per year. Naidorozhchoyu є Bishop Bruce’s parking lot, located at the transit center.
The Gold Coast does not suffer from such re-entanglement, yak Brisben, at a certain number of dilovy centers. Ranking’s age is from 7.00 to 8.30, at that hour of the day from 15.30 to 17.00. To avoid traffic jams in an hour, go to the Bandol Road, Southport Nereng Road, Gold Coast Hwy in Surfers Paradise and Pacific Highways and Nerangom and Palm Beach.
A large number of car rental dealerships are located in the main business area in front of the Gold Coast and Surfers Paradise Boulevard.Late to get to know the prices for renting a car you can see here.
At that hour, there is a great part of companies for renting cars and renting cars for people over 25 years old, the companies of the company will present their services to people over 18 years old with an additional fee. If you haven’t gotten it right, you’ll be home with your car rental supplier for a long time, since you haven’t gotten 25 rockets yet.
Chim godvati pike? 5 myths about the harvesting of decorative shchuriv
Decorative Schur – even more intelligent, cute and good looking, which is a good idea to appreciate love and turbot.I want the triviality of the life of such vikhovants to act meaningfully, say, a kitty or a dog, more correctly to help them live happily ever after, and feel like stretching out life more beautifully. Pick up, yak the right year to catch the schure, and the development of stereotypes.
Myth 1: Schur can be all along
The people of Schur are famous for yak of being a stool, who can stick to and see any minds. It’s really so, if it’s about the whole population.Young females quickly reach their state of maturity, and if they do not live to see fate, they are too busy to write for themselves a legion of sites.
Іnsha on the right – a creature was taken, she did not lie there, but your love vikhovanets і little friend. The grocery cat Shura is wide, nіzh, for example, in a thoroughbred cat, ale does not mean that grisuns are vartoy are not deficient. Zokrema, for healthy health:
• be it malt, including dried fruit liquorice;
• fast food, chips, etc.NS.;
• smoked, cowbass virobi;
• oily, greased їzha;
• vipichka is welcome;
• salty cocoa, including arachis, rusks;
• beans, cabbage.
Bring a whole lot of natural products in one of the necessary areas – for example, liquorice fruits, berries and vegetables for quick bananas, dinosaurs, pears, plums, peaches lean. The quantity of fructose is great, it can take revenge in them, it can provoke fermentation processes in the intestine, and it can lead to painful and malignant pickling.
Bagato are old enough to eat, do not tolerate lactose, so you shouldn’t give whole milk, tops and butter. And the axis of fermented milk sir with fat content, kefir, ryazhanka, lactose-free solid sir and yogurt without additives should be fed on cinnamon.
Myth 2: Squishy gnaws at just a spruce horse
Same! On view of rabbits, hamsters or, perhaps, guinea pigs, squids – creatures of all. The nature of the stench is eager to eat worms, beetles, conic trees, lizards, eggs of birds and snakes, and some little birds.Yaksho vi is a shanuvalnik to naturalism, for vikhovanets it is possible in special stores to buy a cone or, say, a holey beetle, as well as worms and appetizing larvae.
Ale yaksho svit komakh you will not be welcomed, you will be honored with a schuru and extra meat – boiled or sir, frozen: chicken, indichka, rabbit, lamb, veal. You can get porridge with minced meat with podrostayuchim shchuryatami. To the soul of decorative kids and boiled eggs – chicken or quail. The bagatom of them is like riba (triska, hake, pollock, tuna) and seafood.
Myth 3: Nike Raising a shchuri – gorikhi and nasinnya
Home shchur is not a big one, it should be prepared until the winter. It will remain to store up as much calorie as possible, some of the life value will be kept alive by stretching out the last few months. And from for schur_v, an excess of fat is like a creature, so a tall one is shkidlivy.
Yaksho in the year of the pike with dry sums, the grain and the culprit should not be stored more than 15% from the out-of-store warehouse, in the base there are cereals: oats, barley, rice, wheat, wheat, wheat.Sonyashnikov’s nasinnya and arachis (which, before the speech, is not hot) are more beautiful than the potential for allergy. Significantly brown will be harbuz and llyane nasinnya, as well as hairs of peas and hazelnuts.
Myth 4: Patsyukov is enough cereals
Another extreme is provoked by advertising. Drinking “food for schurіv” you know about everything about everything you know about cereals, why you can make a meal, where you can be surrounded by a slicker menu.But for the most part, the reaction of vikhovantsya is guilty of being smart, and, in addition to cereals, gorіkhіv, nasinnya і bіlkіv tartarny hike, we must include in itself fresh vegetables and greens.
Vegetables are more beautiful than any kind of necrochmalist: harbor, carrot, celery root, beetroot, ripu, ogirki, broccoli, tomato, zucchini, topinambur. From green, green vegetables, lettuce, spinach and celery stalk, you can give leaves of kulbaby, plantain and stables, beetle badilla, steams of weight and wheat. Wild greens are picked up in mice, from all over the old part and from the others.
Myth 5: Schur figured it out himself
Lyudina often overestimates the gastronomic “wisdom” of tvarin – movlyav, the zombie itself sees, which is corny for new, but it’s not. So, so, the dogs themselves are so fond of zukerki, and the cats are cheap for the cowbass … It is the nature of the shchurs to fight for survival, and in such minds the criterion for the choice of life is the living value. And then, the creature is hungry for a higher calorie product, and if anyone is not a nobleman who is lively, it is far from being a brown one.
With a wide range of sickness, sickness to obesity, liver disease and malnutrition, gastritis, enterocolitis, allergy and avitaminoza. Prophylaxis of the beetroot change lie on you. In the case of a large variety of small animals, there are not enough calls for small ones – it is simpler and cheaper to preserve a different menu;
Once for a couple of months, see the vet with the vikhovan, see if the boy is healthy.You can find out the advice of the fahivtsya on our website, as well as add the comrade’s first needs for the shchuriv: feed, parasites, shampoos, pellets for the wedge, stones for grinding teeth, bowls and not only.91 464 90 000 Rating of media agencies of Ukraine by budgets for 2018 from the All-Ukrainian Advertising Coalition