Pop up sets. Pop-Up Shops: The Ultimate Guide to Creating Successful Temporary Retail Experiences

How do pop-up shops work. What are the benefits of running a pop-up shop. How much does it cost to set up a pop-up shop. How can brands create effective pop-up experiences. What strategies can maximize the impact of a temporary retail space.

Understanding Pop-Up Shops: A Brief Overview

Pop-up shops have become an increasingly popular retail strategy, offering businesses a unique opportunity to create temporary, experiential spaces without the long-term commitment of a traditional storefront. These short-term retail environments allow brands to test markets, launch products, and engage with customers in innovative ways.

But what exactly defines a pop-up shop? Essentially, it’s a temporary retail space that can take many forms – from a small kiosk in a mall to a fully-fledged store that operates for a limited time. The key characteristic is its temporary nature, which can range from a few days to several months.

Key Features of Pop-Up Shops:

• Temporary duration
• Flexible locations
• Customizable experiences
• Lower overhead costs compared to permanent stores
• Opportunity for experimentation and innovation

The Rising Popularity of Pop-Up Retail in a Post-Pandemic World

As the world recovers from the global pandemic, pop-up shops are poised for a significant resurgence. The retail landscape has been dramatically reshaped, creating unique opportunities for brands looking to establish or expand their physical presence.

Why are pop-ups particularly relevant now? The pandemic has resulted in a surplus of available retail space and a decrease in commercial rent prices. According to research by Appear Here, the US, UK, and France saw a 125% increase in available retail space listed between June and August 2020. This surplus has created a buyer’s market for brands interested in exploring physical retail options.

Factors Driving Pop-Up Shop Growth:

1. Increased availability of retail space
2. Lower commercial rent prices
3. More flexible lease terms from landlords
4. Consumer desire for in-person experiences post-lockdown
5. Need for brands to balance online and offline presence

The Benefits of Running a Pop-Up Shop

Pop-up shops offer numerous advantages for businesses, particularly in the current retail climate. They provide a low-risk way to test physical retail strategies, connect with customers, and create buzz around a brand or product launch.

Creating In-Person Connections

One of the primary benefits of pop-up shops is the opportunity to create face-to-face interactions with customers. While online shopping offers convenience, it can’t replicate the immersive experience of a physical store. Pop-ups allow brands to forge stronger connections with their audience, something that’s particularly valuable as people emerge from pandemic-induced isolation.

Building Brand Awareness and Buzz

The temporary nature of pop-up shops creates a sense of urgency and exclusivity that can drive significant interest. By leveraging scarcity as a marketing tactic, brands can generate excitement and encourage customers to visit before the opportunity disappears. This approach is especially effective for promoting new products, launching collections, or kick-starting major campaigns.

Balancing Customer Acquisition Costs

The pandemic has driven many retailers to focus heavily on online channels, leading to increased competition and higher digital customer acquisition costs. Pop-up shops offer an alternative way to reach customers, potentially at a lower cost than online advertising in some markets. With commercial rents at record lows in many areas, the economics of physical retail have become more favorable for many brands.

The Cost of Setting Up a Pop-Up Shop

One of the most common questions about pop-up shops is: how much do they cost? The answer, unfortunately, isn’t straightforward. The total cost can vary widely depending on factors such as location, duration, size, and the level of customization required.

While high-end pop-ups can cost hundreds of thousands of dollars, it’s possible to create a short-term retail experience on a much more modest budget. Some estimates suggest that a basic pop-up can be set up for as little as $1,500, while more elaborate experiences might cost $30,000 or more.

Factors Influencing Pop-Up Shop Costs:

• Rent for the space
• Duration of the pop-up
• Interior design and fixtures
• Inventory
• Staffing
• Marketing and promotion
• Technology and point-of-sale systems

It’s worth noting that experts predict pop-up costs will be lower in 2021 and beyond due to historically low commercial rent prices. In some prime retail areas, rents have dropped by more than 11% compared to 2019 levels.

Strategies for Creating Effective Pop-Up Experiences

Creating a successful pop-up shop requires careful planning and execution. Here are some key strategies to consider when designing your temporary retail experience:

Choose the Right Location

Location is crucial for any retail operation, but it’s particularly important for pop-ups. Look for areas with high foot traffic that align with your target demographic. Consider unconventional spaces that might offer unique opportunities for creative experiences.

Create a Memorable Design

Your pop-up’s design should reflect your brand identity and create an immersive experience for visitors. Consider how you can use the space to tell your brand story and showcase your products in innovative ways.

Leverage Technology

Incorporate digital elements to enhance the physical experience. This could include interactive displays, virtual try-on technology, or mobile point-of-sale systems for seamless transactions.

Offer Exclusive Products or Experiences

Give customers a reason to visit your pop-up by offering items or experiences they can’t get elsewhere. This could be limited-edition products, personalization services, or special events.

Integrate with Your Online Presence

Ensure your pop-up shop is part of a cohesive omnichannel strategy. Use QR codes to link physical products to online content, offer in-store pickup for online orders, or create social media-friendly photo opportunities to encourage sharing.

Marketing Your Pop-Up Shop for Maximum Impact

Effective marketing is crucial to the success of any pop-up shop. With a limited timeframe, it’s essential to generate buzz and drive foot traffic quickly. Here are some strategies to consider:

Leverage Social Media

Use your social media channels to build anticipation before the pop-up launches. Share behind-the-scenes content, tease exclusive products, and create shareable content that encourages followers to spread the word.

Partner with Influencers

Collaborate with influencers or local personalities who align with your brand. Invite them to preview events or create content featuring your pop-up to reach a wider audience.

Utilize Email Marketing

If you have an existing customer base, use email marketing to inform them about your pop-up. Consider offering early access or special perks to your most loyal customers.

Create a Sense of Urgency

Emphasize the limited-time nature of your pop-up in all your marketing materials. Use countdown timers on your website or social media to create a sense of FOMO (fear of missing out).

Host Special Events

Organize events within your pop-up to draw crowds and create memorable experiences. This could include product launches, workshops, or meet-and-greets with brand representatives.

Measuring the Success of Your Pop-Up Shop

To determine the effectiveness of your pop-up shop and inform future strategies, it’s important to track key performance indicators (KPIs). These metrics can help you understand the impact of your temporary retail space on your overall business goals.

Key Metrics to Track:

• Foot traffic
• Sales revenue
• Average transaction value
• Conversion rate
• Social media engagement
• Email sign-ups or loyalty program enrollments
• Customer feedback and satisfaction scores

Beyond these quantitative metrics, consider the qualitative insights you can gain from direct customer interactions. Use your pop-up as an opportunity to gather feedback, test new products, and gain a deeper understanding of your target audience.

The Future of Pop-Up Retail: Trends and Predictions

As the retail landscape continues to evolve, pop-up shops are likely to play an increasingly important role. Here are some trends and predictions for the future of pop-up retail:

Increased Flexibility and Modularity

Expect to see more flexible, modular pop-up designs that can be easily adapted to different spaces and quickly set up or taken down. This will allow brands to be more agile in their approach to temporary retail.

Integration of AR and VR Technologies

Augmented reality (AR) and virtual reality (VR) technologies are likely to become more prevalent in pop-up experiences, allowing brands to create immersive, interactive environments that blend the physical and digital worlds.

Sustainability Focus

As consumers become increasingly environmentally conscious, pop-up shops will need to prioritize sustainability. This could include using eco-friendly materials, implementing circular economy principles, or creating experiences that highlight sustainable practices.

Collaborative Spaces

We may see more collaborative pop-ups where multiple brands share a space, creating unique cross-promotional opportunities and offering customers a diverse range of products and experiences.

Data-Driven Personalization

Advanced analytics and AI technologies will enable pop-up shops to offer more personalized experiences, tailoring product recommendations and interactions based on real-time data and customer preferences.

In conclusion, pop-up shops offer a flexible, innovative approach to retail that’s well-suited to the current market conditions. By creating unique, temporary experiences, brands can connect with customers, test new markets, and generate buzz in ways that complement their online presence. As the retail landscape continues to evolve, pop-up shops are likely to remain a valuable tool for businesses looking to make an impact in the physical world.

How to Set Up & Open a Pop-Up Shop (2021)

With businesses in various stages of closure, it may seem like an odd time to set up a pop-up shop. But as the world recovers, consumers will be hungry for real-life experiences. And while they’ve gotten used to the convenience of shopping online, they miss feeling connected to brands (and to each other) in a physical environment.

Plus, the pandemic has resulted in a surplus of retail space and widespread commercial rent decreases, leading to a market ripe for retailers and brands interested in adding a physical presence to their business. The US, UK, and France saw a 125 percent increase in available retail space listed between June to August in 2020, according to research by Appear Here. And as landlords are desperate to fill their empty spaces, they’ve dropped their prices and eased up on lease terms, too.

We believe that low-budget, short-term, quick-install pop-ups are set to surge in the coming months. To help you plan, we’ll cover everything from cost to marketing strategies, and share examples of brands leading the charge in trending pop-up experiences in a post-pandemic world.

What is a pop-up shop?

If you’re interested in testing out a retail presence for your business, but you’re put off by the financial risk and commitment of a permanent storefront, a pop-up shop could be the solution for you.

Pop-ups provide an ideal opportunity for emerging, digitally-native brands to trial a brick-and-mortar space. They allow you to meet your current customers where they live and put your brand in front of new shoppers. It’s also a direct way to encourage sales without pouring more money into online customer acquisition.

A pop-up can look like a regular store, but many brands use them to create a unique, engaging physical shopping experience.

How much does a pop-up shop cost?

Unfortunately, there’s no clear-cut answer for this question. Location, duration, and size are just a few of the factors that can determine the total cost of a pop-up. The sky’s the limit as far as how much you can spend, but you also can pull off a short-term pop-up for as little as $1,500.

Popertee, a retail analytics firm, estimated the total cost of one 30-day pop-up at €29,085 (about $33,000), while Inkbox, an online temporary tattoo brand, totalled the cost of its 2016 two-week pop-up to about $15,000, plus $3,000 in furniture that it will be able to use for other purposes.

It’s worth noting that experts predict pop-up shop costs will be significantly lower for 2021. Historically low commercial rent prices means the bulk of your costs—rent—are more than 11% lower than they were in 2019.

Why run a pop-up shop?

Create an in-person connection with customers

Technology might make purchasing more economical and convenient, but there’s no replacement for face-to-face service and immersive in-person shopping experiences. A physical store allows you to connect with your customers on a human level—and people will be craving connection post-pandemic.

A physical store allows you to connect with your customers on a human level—and people will be craving connection post-pandemic.

A pop-up shop can also play an important role in the omnichannel experience offered by your brand. Consumers learn about products on social media, search engines, in print, and everywhere in between. Complementing your established online experience with an offline experience to match is an excellent way to build a network of loyal, engaged shoppers.

Build buzz and awareness

Scarcity is a proven sales tactic that drives action through a customer’s desire to purchase exclusive or otherwise limited products. A temporary pop-up shop with a definite end date encourages shoppers to visit before missing out.

This approach works especially well when promoting new products or collections, kicking off major campaigns, or simply looking to increase overall brand awareness.

Create a strong sense of urgency by letting your customers know the exact dates your pop-up begins and ends. Create a Facebook event page or send a broadcast to your email list. If you have a limited inventory and want to make your shop feel especially exclusive, consider promoting the closing date as whenever all items are sold out.

Balance customer acquisition costs

The pandemic has forced retailers and their marketing dollars online, driving up the cost of acquiring a customer through paid search and social media. But as ecommerce has boomed, the gap between digital acquisition costs and rental costs has gotten smaller.

But as ecommerce has boomed, the gap between digital acquisition costs and rental costs has gotten smaller.

Indeed, rising consumer real estate vacancy levels have forced commercial rents to record-low levels—37.5% lower than they were in 2019 in places like SoHo, New York City, according to CBRE. To address vacancies, landlords are reportedly relaxing lease terms and eagerly seeking pop-up tenants just to keep their storefronts activated.

This presents an unprecedented opportunity for brands to test out the retail waters, and diversify their marketing to include foot traffic alongside web traffic—in a low-risk, lower-cost environment.

Soon, a physical impression is going to be more affordable and higher quality than a digital impression

Ben Seidl, Founder/CEO of Neyborly

“Soon, a physical impression is going to be more affordable and higher quality than a digital impression,” says Ben Seidl, Founder of Neyborly, a platform that matches brands with commercial spaces.

Test the market for a permanent physical location

Pop-up shops require little upfront investment, which makes them a great testing ground. A successful pop-up can be a good indication that your business is a candidate for expansion into physical retail. If your shop doesn’t end up as successful as you’d hoped, you might need to regroup and find a new way to test your expansion plans. (We’ll look at some post-mortem metrics later.)

Eyeglass brand Warby Parker is a one-time digital-native brand that initially tested physical retail through pop-ups. Its experiment was so successful, the company opened several storefronts, and now has nearly 90 retail locations.

Drive more sales during busy seasons

Black Friday Cyber Monday and any other peak sales periods are excellent times to open a pop-up. A pop-up can drive retention long after your shop is closed and the holiday season is over, turning seasonal shoppers into lifelong customers. If you host seasonal pop-ups regularly, you’ll build a sense of anticipation among your most loyal customers. Denver’s annual Christkindl Market is just one example of a pop-up locals and tourists alike bookmark the date of every year.

Test new markets and gain traction in existing ones

One of the most important things for a new business to do is validate demand for its products—and real product validation only happens when money changes hands.

Manufacturing a small batch of merchandise to test at a pop-up is one way to validate customer demand before investing in a larger number of units. If you have an idea for a new collection or product line, for example, start with just one or two items to see if they have traction.

Pop-ups can also let you test different pricing, product bundles, and merchandising ideas.

Selling in person gives you the added benefit of receiving direct, unfiltered feedback from customers by seeing their initial reactions and finding out if they’re willing to spend money on what you’re selling (and how much).

If you’ve already established your business online and know you have a strong customer base in a specific region, a pop-up shop can help you literally be where your best customers are. It can also assist with word-of-mouth marketing in an area where you know your target demographic resides.

Unload older inventory

Holding on to dead stock is more expensive than you might think. You’re not only missing out on sales, you’re also paying for carrying costs and tying up money that could be invested elsewhere in your business. Plus, that inventory could eventually age out and no longer be sellable, which means lost revenue and capital.

Pop-up shops are a great way to breathe new life into aging stock—especially seasonal merchandise with a short shelf life—by using fresh displays and enticing visual merchandising elements to attract new shoppers. Encourage impulse purchases by offering special deals, such as buy-one-get-one-free, or bundling items together.

How to pick the perfect pop-up shop location

It’s important to find the right spot for your pop-up. There are a number of factors to consider, and one of the most important is determining what type of space makes the most sense for your event. There are a few common spaces used for pop-up shops:

• Vacant storefront. An empty storefront is a retail space just waiting to be used. All you have to do is customize it to your brand. Look around for vacant storefronts in your ideal area or contact a local real estate agent for help.
• Shopping center or mall. Many shopping malls have kiosks, booth space, or vacant in-line stores available to rent. Mall space may be less cost effective than other venues, but it can put you in front of the best kind of foot traffic—consumers who are looking to spend their money.
• Pop-ins. Pop-ins are stores within a store and a great way to piggyback off an existing brick-and-mortar brand’s success. Pop-in@Nordstrom, for example, is a series of pop-in shop collaborations with other brands, like Away luggage. Hotels are also a great location for pop-ins.
• Gallery/event space. Gallery or event spaces, unlike pop-in shops, offer a blank canvas for translating your digital brand into a physical space with eye-catching displays. These venues are also primed and ready for events, unlike some typical brick-and-mortar retail environments.
• Mobile. If you don’t want to limit yourself to one location, consider going mobile and renting a truck or bus to host your own traveling pop-up shop. In 2017, Casper’s Nap Tour traveled from Vancouver to Toronto, offering customers throughout Canada the chance to test out its mattresses. This opens you up to operating in various locations and maximizing your reach—you can set up at a farmer’s market, park, or any public setting that you think your customers would be frequenting.

How to choose your pop-up location

After you’ve determined what type of pop-up you want to have, you can begin deciding on a location. Knowing what your shop’s goals are is one important factor to consider. If you’re looking to launch a new swimwear collection, somewhere tropical or near a beach might be best. If you’re trying to decide whether to make a permanent move into physical retail, use current sales data (if you have it) to figure out where most of your existing customers are.

Once you have a general area in mind, look at some other factors to help you zero in on an exact spot.

Nearby retailers and events occurring in the vicinity are other important considerations. Look to see if surrounding retail stores are complementary or competitive to what you’re offering. Complementary is good, but you may want to steer clear of direct competitors. When established shops feel threatened by competing stores, you lose out on making a potential ally. Take the time to introduce yourself and establish a rapport with other shop owners in the area. From them, you can glean valuable information on what makes your shared target demographic tick.

Finally, one of the biggest considerations has always been foot traffic. Is the neighborhood or street you’re considering a high-traffic area? Are there plenty of people walking by the location you’re scouting—and, most importantly, are those people your target customers?

But buzzy downtown destinations may not be on the top of the list for some businesses. Following the pandemic, brands have increasingly popped up in local neighborhoods and suburbs. For example, in London, the five hottest pop-up locations have been Westbourne Grove, Neal Street, Curtain Road, Columbia Road and Golborne Road, while Paris’s top five are rue de Turenne, rue Pierre Lescot, rue du Roi de Sicile, rue de Charonne and rue Debelleyme, according to data from Appear Here.

Following the pandemic, brands have increasingly popped up in local neighborhoods and suburbs.

Still, other brands are staying put in cities and adapting their experiences to accommodate a more cautious consumer mentality. Ultimately, it comes down to who your customers are, where they are, and how they want you to show up.

?TIP: Analyze your customer email data to see where customers are located and if they’re congregated in certain cities or neighborhoods.

Things to consider when choosing a pop-up shop venue

Here are a few more factors to help you narrow down your venue options:

Type of pop-up shop

First things first—you need to figure out what type of event you’re having and understand what specifically makes that appealing to a pop-up shopper. There are a few common types of pop-ups:

• Press preview. Usually an invite-only/exclusive look at your shop for local journalists and bloggers who can help you spread the word about your store.
• Launch party. Pop-up shops make for great launch parties, whether it’s your pop-up debut or the launch of a new product line. Remember, if you’re billing it as a party, you need to deliver on your promise. Consider hiring a DJ, serving food and drinks, and promoting social sharing to further your reach.
• Experiential. Entice visitors with immersive experiences they can’t get anywhere else. Think about what types of featured workshops, speakers, and individuals work best for your brand. For example, HutchLA once ran a pop-up shop with a tattoo artist on premise because it aligned with the brand.
• Influencer party. Tap into an influencer’s audience in your niche by allowing them to host, curate, and be the “star” for the night. Ask them to build anticipation before the fact by posting about it on social media, and view the opportunity as a collaboration that ends up paying big dividends for both parties. They’re presented with a unique opportunity to do a meet-and-greet with their fanbase—and their fanbase becomes your customer base.
• Sponsored event. While even a one-off piece in the media can be advantageous, investing in a sponsored event can land you even more coverage. A partnership with a local magazine in your niche, for example, can provide you with coverage before, during, and after your pop-up happens.

Exterior factors

• Frontage. Does the storefront have a sidewalk for walk-ins and foot traffic? Is the frontage big enough so that you can easily manage curbside pickup orders? These will be important considerations for pop-up venues in the coming months.
• Signage. Check to see if the location you’re looking at comes with signage and, if so, whether you’re allowed to customize it. Some spaces may already have branded entrance or storefront signs, which could prevent people from noticing your shop. Other spaces may not allow signage at all. Determine what you need and how customers are going to find your pop-up.
• Condition and cleanliness. Landlords typically ensure the interior of a pop-up space is pristine, but the exterior can be susceptible to the elements. You’ll likely have to assume responsibility for its cleanliness. Get out there with a broom, bring your own potted plants, or invest in a bottle of Windex to get every last face smudge off of the venue’s windows.
• Parking and access to public transportation. The easier it is to visit your store, the more customers you’ll have. An on-site parking lot is ideal, but not always realistic. So create accessibility any way you can. Research public transit routes, check on parking meter rates and times, and look for nearby paid parking lots.

Interior factors

• Browsing space/square footage. Even as stores begin to reopen and the pandemic abates, health and safety will still remain a top priority for shoppers.  Make sure that the space is big enough to allow shoppers to browse while keeping a distance.
• Internet access. WiFi is usually included with most spaces, but double check with the leasing agent to make sure high-speed internet access is available. This is critical for your point of sale software to run smoothly, but also for your customers to be able to browse your online channels while exploring your physical store. It also means you can equip your sales representatives with a mobile POS to help pull up customer profiles on the spot and personalize the in-store experience.
• Stock space. Visible inventory not on display can make even the largest spaces look cluttered, so make sure you have a storage area. Many spaces won’t have a back stockroom, so see if it’s possible to create a makeshift separation or partition using curtains or a room divider. This will make the space seem more professional and tidy.
• Lighting.  Proper lighting sets the mood and makes your merchandise stand out. The right lighting for your store ultimately depends on the mood you want to create. If your brand is more modern, brighter lighting may work. Soft lighting pairs well with brands that feature a classic aesthetic. Ask to see if the bulbs are on dimmer switches or if lamps and portable lighting are available as an alternative.
• Anti-theft features. Tyco Retail Solutions estimates that 34% of retail shrinkage is due to shoplifting and crime. Find a space that has adequate loss prevention measures in place. Surveillance cameras and alarm systems are both great tools for preventing shoplifting. If a retail space doesn’t have cameras, see if other tactics were employed by previous pop-up vendors.
• Display space. Every space is different, so make sure the spot you’re considering is equipped with whatever you need to display your products or materials.
• Speaker system. Music is important for setting the mood in your store. It’s a big bonus if the space comes equipped with a speaker system. If not, make sure to bring your own bluetooth speakers and do a sound test before you launch.

Where to look for pop-up shop venues

You can contact realtors directly to see if they have any pop-up shop venues. There are also many online databases you can search to book properties yourself. Here are a few that we recommend:

Tips for closing the deal on your pop-up shop venue

There are several legal documents pop-up operators need to be familiar with before securing a space:

Lease

The lease is the most important document. Under a lease, the renter is considered a tenant and given exclusive possession for the time agreed to by both parties, otherwise known as the “term” of the lease. The term will outline what you’re allowed to do in the space, such as modifications, hours of operation, and several other key aspects.

When evaluating a retail space, request a comprehensive estimate of your monthly payment. Depending on your space, additional expenses could equal base rent, doubling your monthly payment amount. This could devastate your budget if you weren’t prepared to pay for it.

Licenses

Depending on your geography and the length of your pop-up shop, you may need a license rather than a lease. A license gives you, the licensee, the legal authority to use the landlord’s asset. In some cases, without a license, using the property is unlawful.

Generally, licenses are given out for short-term occupants and come with a limited arrangement that sometimes doesn’t guarantee exclusive use of the property.

Permits

Each region has its own legal regulations and business permit requirements. Many cities, for example, require a permit to sell food and alcohol. So, if you plan to serve champagne at your opening, you’ll need to secure the appropriate permit.

To ensure you’re set for opening day, check with your real estate agent, landlord, and/or the city to make sure you’re doing everything local law requires.

Insurance

Business insurance (or commercial insurance) is different from personal coverage. Without the proper insurance policies in place, you’re not only putting your business at risk, but your employees and customers as well.

Some rentals include insurance coverage, but you may want to look into consulting a risk management expert or firm.

Questions to ask before you book a space

To make sure you have a complete understanding of what you’re getting into, have the following questions ready for your property manager or real estate agent:

• What’s the rental cost? Find out the daily, weekly, or monthly rate (depending on how long you plan to be open). Be sure to check out multiple spaces and weigh your options, and don’t be afraid to negotiate on price before you sign.
• What’s included in the rental cost? Drill down on what you’re getting for your money. Make note of specifics like square footage, amenities, and occupancy dates—and get everything in writing.
• Are there any additional utility costs? Clarify any additional costs and how they’re split up. Make sure you determine which expenses you’re responsible for—and whether they’re reasonable. Utility costs for a pop-up rental can become a major unexpected expense.
• What’s the layout of the space? Have a good grasp on the shop’s current layout so you can visualize what your final presentation could look like. It might help to sketch out a scale drawing to make sure the space will work for your needs.
• What are the specific dimensions of the ceiling, windows, doors, counters, pillars, etc.? Know exactly what you have to work with—and work around. This information is good to have when you start designing your displays or printing signage, and it’ll give you a sense of how much or how little you’ll need to dress the space up.
• Can the space be modified? Know how much control you have over the space. If you’re sharing a gallery with multiple vendors, you might not be able to drill holes into the wall or make significant changes. Determine the landlord’s dos and don’ts and whether they’ll work for you.
• Who’s liable for what? Property owners typically will attempt to limit their liability, so read the fine print on your lease. If something happens, like a fire or a plumbing issue, it’s better to know ahead of time who’s responsible instead of disputing or creating a claim down the road.
• Is there internet or WiFi? You’ll need an internet connection to process transactions and accept credit card payments, whether you’re using Shopify POS or a mobile card reader. So determine if it’s included or if you need to set it up yourself.
• Will you need insurance? Getting property insurance is often a prerequisite when signing a lease agreement. This kind of coverage protects you from a number of things that could go wrong, including, but not limited to, theft, venue or glass repairs, and merchandise damage.
• How much of a deposit is required to secure the venue? Often, if your pop-up shop will span multiple months, the rental deposit is equivalent to a month’s rent. For shorter timelines, you might be expected to put down a third of the total rent payment. Be sure to find out how and when you’ll get your deposit back after the pop-up is over.
• What type of foot traffic can you expect? It’s a good idea to do your own research on foot traffic, but sometimes the property owner will have numbers they can share with you. This becomes even more pertinent if you’re getting a booth at a trade show.

Evolving your pop-up shop for a post-pandemic world

The pandemic will have a lasting impact on shopper behavior, so there are some key services you’ll want to consider offering to ensure a safe, convenient, and profitable pop-up experience.

We’re already seeing a demand for “dark stores”, where retail sales aren’t fueled by pedestrian traffic, but by curbside pick-up and same-day delivery. With proximity becoming the selling feature for your pop-up shop, alternative pickup and delivery options should be top-of-mind.

Consider offering the following:

• Curbside pickup. Also known as click and collect or buy online pickup in store (BOPIS), curbside pickup is a safe and convenient way to shop, allowing shoppers to order from you online and then swing by your pop-up shop to pick it up curbside or at a designated pickup point.
• Contactless payments. As health concerns grew in 2020, more consumers began seeking out safer options for transactions. According to our data, 62% of buyers are now more comfortable making in-store purchases with digital or contactless payments, according to Shopify’s Future of Retail Report 2021.
• QR codes. The use of QR codes makes the retail checkout disappear completely.With QR codes, mobile shopping is even easier. Shoppers can use their smartphone to scan a code and complete their purchase online via their mobile devices. If you’re a Shopify merchant, Shopcodes (Shopify’s QR code app) lets you generate QR codes within your store.
• Appointment shopping. Another option for safer shopping is to reduce the number of people who are in the store at a given time. One way to do this is with appointment shopping, where you only book one or a handful of shoppers for a particular time slot. According to Shopify data, 50% of shoppers indicated that this would be relevant to them—especially among shoppers in Italy, Spain, France, and the UK.

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How to market your pop-up shop

When determining your promotional strategy, remember what consumers go to pop-ups for: an immersive, unique, in-person brand experience. According to Retail Touchpoints, most consumers want unique services and products, localized assortments, and optimal pricing. If your pop-up offers any of those things, spread the word!

There are plenty of ways to go about getting PR for your event, including targeting traditional media, leveraging influencer marketing, and pitching your pop-up to local bloggers.

Targeting media and influencers

Keep your target customer in mind when creating a list of media outlets to contact, thinking about where they most likely find information on local events and what publications and websites they might regularly read.

Audience size isn’t always the most important factor when it comes to promoting your pop-up.

Micro-influencers may have smaller followings, but dismissing them completely could mean missing out on a potential partner who doesn’t have a large geographical reach but is influential in your pop-up’s area. Here are a few other tips to consider:

• Create a list of the key influencers, bloggers, and digital creators that best represent your vertical and reach out to them, highlighting different incentives for them to get involved. Set aside some budget to offer free products in advance of your pop-up launch if they’re not already familiar with your brand, and/or offer them an exclusive discount code to share with their audience.
• Understand who you’re pitching and what their needs are. There’s nothing wrong with using a template, but you’ll still have to customize it to elicit a good response rate.
• Give the media enough advance warning about your event to leave them time to do a story. Aim for two to three months before launch for local print, and two weeks for online media.
• Keep your media pitch short and simple. Be considerate, and make sure all of the important information about your event is prominent and easy to find.
• Open your pop-up shop on a high note. Pretty soon, gatherings and parties will be safe again. When that time comes, consider throwing a launch party and inviting an exclusive list of who’s who in your local region. For example, when apparel brand Kith opened a pop-up in Paris, it had a fantastic turnout and received great coverage from influential local blogs read by its target demographic.

Build buzz for your pop-up shop with social media

Be ready to maximize your exposure through social media before, during, and after your event—not only with your current and future customers, but with the editors and influencers whose interest you’ve piqued.

Pre-pop-up

• Keep any buzz you established with your initial outreach going. Include a branded hashtag in your press materials and other collateral to help you find and curate content posted about your event online.
• Identify co-marketing opportunities. Ask hotels and restaurants near your pop-up to mention you on their social media feeds, offering them some free promotion in return. Tourists love to return home with a unique product and story they discovered on vacation.
• Post behind-the-scenes content on your own social channels, showing your pop-up being built and set up. Give users a sneak preview of the products they can expect to see. Host an online contest and announce the winner at your pop-up.
• Send influencers, bloggers, and creators your products and ask them to post about them. The more products they can touch and feel, the more likely they are to connect with one of the products and post about them. Note: make sure to schedule this beforehand and get in contact with them 3-4 weeks before your launch.

At the pop-up

• Music for the mood. What kind of mood are you trying to create in your store? Make sure your playlist matches that. If you’re a streetwear fashion brand, orchestra music may not be the right fit.
• Encourage user-generated content. You have to create moments around your store that make customers want to take a picture or a video. In other words, you have to make your store Instagrammable. This could mean a selfie wall, a personalization of the product, or funny signage that people want to share and remember. You want customers taking as many pictures around the store and posting them online—you benefit from the free advertising and positive word of mouth. You can even gamify it to incentivize sharing with contests.
• Encourage influencers to create content. Taking it a step further, encourage Instagram influencers and TikTok creators to create and share content while at your pop-up. This will help you build a community around your brand—and bring their entire fanbase to your pop-up and/or website as well.

When Bev and Highline Wellness teamed up with Neyborly to launch a Valentine’s Day-themed pop-up called “The Dating Shop”, they invited TikTok creator David Suh—a photographer who creates content promoting self-love—to be a part of their experience. The pop-up provided David with a unique opportunity to do a meet-and-greet with his fans, while also creating fresh content featuring customers engaging with the products in real time.

At the same pop-up, florist brand Petal Mistry did a flower wall installation for couples to take photos in front of—a concept quite literally borne out of people’s commitment to getting the perfect Instagram shot. (And people are willing to trek for a perfect backdrop—especially when they’ve been stuck on their couch for a year.)

Couples from all over the Bay Area came to “The Dating Shop” pop-up to take pictures in front of Petal Mistry’s flower installation. Neyborly

Post-pop-up

• Don’t let the conversation stop once your pop-up is over. Keep up the buzz you worked so hard to build and continue engaging with people talking about your brand and the pop-up experience.
• Leverage user-generated content on your website, social feeds, product pages, and other online channels. Bazaarvoice found that more than two-thirds of shoppers prefer real customer photos of brands, not just on display or professional shots. Interesting product page photos can increase conversions by as much as 24%.
• Use your point-of-sale to collect email addresses and run targeted social media ads to drive shoppers to your online store. The lessons you learn from your pop-up can inform future digital campaigns.

Evaluate your pop-up shop’s success

Among the first things you should do when planning a pop-up is identify your shop’s goals and set specific key performance indicators (KPIs). This will help you understand what you’re trying to accomplish and eventually help you determine whether your venture was successful.

Conducting a postmortem will show you what you can do differently next time and whether selling in person is an effective channel for you.

Be sure to closely analyze your pop-up’s metrics, such as sales, foot traffic, brand awareness, and new email leads.

Examine sales metrics

There’s more to retail than just sales, but strong sales is the ultimate end goal. When you dig into your data, consider the following sales metrics:

• Sales by date. Sales by date can help you determine the best timing for your next pop-up. Knowing which days or hours were particularly busy is also useful information for planning special promotions and giveaways and for knowing when you need to add more staff.
• Sales by customer. Sales by customer can be broken down to both the average total items and total dollars spent. You can use this data to create refined customer profiles, which you can then analyze to segment your customers. You’ll also gain insights into price sensitivity, purchasing habits, and product preferences that can inform online promotions and campaigns.
• Sales by product. Zooming in on things like sales by stock-keeping unit (SKU), variants (e.g. color, size, etc.), and vendor can help you evaluate your products themselves. This information can tell you which product lines to invest in and which to consider scraping. Your bestsellers will also inform your visual merchandising and window displays.
• Sales by employees. Knowing which of your employees generate the most revenue can provide insights you can incorporate into the hiring and training of future employees, even if you’re not running a traditional commission-based compensation structure.

Track foot traffic

In the past, measuring foot traffic was hard to do and often yielded less-than-accurate data. Now, there are foot traffic counters that make it easy to learn not only how many people are walking into your store, but who they are and what preferences they have.

If you have room in your budget, consider using a traffic counter like Dor, Aislelabs, or ShopperTrak. These tools provide accurate, by-the-minute foot traffic analysis.

Once you have a grasp on how many people entered your pop-up, you can drill down into other metrics, like conversion rate (the number of sales divided by the total foot traffic).

Measure social media mentions and engagement

What happens offline is only half the story. Just as important is how an offline experience impacts your brand online. One way to look at this is by analyzing your social media mentions and engagement before, during, and after your pop-up.

Look at how many conversations your promotional hashtag inspired and how customers engaged with it via user-generated content. If you used a branded hashtag, track and measure impressions or conversations. And if you ran a contest or specific giveaway, look at how many entrants you had and how many emails you gained.

Here are some tools you can use to get a clear picture of just how much traction your pop-up shop brought to your brand:

Qualitative analysis for your pop-up

Perhaps the most meaningful information you can take away from your pop-up isn’t a metric at all—it’s in-store customer interaction and feedback. Seeing customers react in real time to your products can be an eye-opening experience, especially if you’ve previously sold only online.

Being able to talk to your customers about everything from your branding to displays to products to layout can be vital feedback for thriving in a retail environment.

Examples of pop-up shops to inspire new and emerging brands

Many of the qualities of a successful pop-up have stayed the same, but the pandemic has brought about some key changes in consumer behavior that are being reflected in the pop-up experiences we’ve seen recently. The desire for human connection, the interplay between online and offline, and deep support for local vendors are chief among these trends.

Below are some examples of emerging brands who have launched successful pop-ups—without huge budgets—that reflect the new shopping landscape. Keep reading for inspiration.

The Dating Shop

In this collaborative pop-up leading up to Valentine’s Day, human connection led the strategy. The pop-up was meant to raise awareness for sparkling wine brand Bev and CBD brand Highline Wellness. And while the products were clearly placed throughout the store, they weren’t the focal point.

In fact, to market this pop-up, singles in the Bay Area were asked to answer a personality quiz and applied in advance to be matched for blind dates while at the shop (socially distanced and with masks, of course). And they were incentivized to bring their friends. For couples, private bookings were taken for photoshoots in front of photogenic flower installations.

?TAKEAWAY: People crave connection and miss social experiences. Although brands with existing customer bases will continue to benefit from the transactional element of pop-up shops (e.g. stores serving as locations for same-day pickup), most new and emerging brands will need to create immersive experiences to stand out from the crowd.

Petal Mistry

What was once an at-home business, Petal Mistry validated her business idea with a pop-up concept before launching her business online. This may seem like an unusual route, but it’s one that we expect to see more of in coming months as brands realize that some in-person acquisition tactics may actually be more affordable than digital advertising.

Setting up shop in a strip mall in Palo Alto, surrounded by cafés and complementary brands, founder and florist Priya filled the small space with her unique and tropical floral arrangements. She made more than a month’s worth of sales in just two days.

Priya, founder of Petal Mistry, launched “The Flower Shop” with the help of Neyborly—a pop-up to validate her business idea. Neyborly

? TAKEAWAY: Pop-ups aren’t only valuable as a testing ground for a permanent retail space—they can also serve as a way to validate your business idea and build buzz before you launch your business online. Of course, this isn’t feasible for brands that require heavy product investment and manufacturing, and are best-suited for DIY brands like flower arrangements, candles, and similar at-home businesses.

Paka Apparel

Not all pop-ups need a physical space—or even inventory. Take Paka Apparel for example. The brand’s clothing is made from one of the most functional and sustainable materials on earth: alpaca wool. Three months into the pandemic, Paka Apparel founder, Kris Cody, decided to go on tour with his two alpacas—Chaska and Luna—to meet customers in-person.

“While everyone was going online, I really wanted to go offline and connect with people. I saw how much fear technology and the media was causing. I wanted to give people a break from it. Alpacas are magnetic creatures, so I made them the focal point of my tour instead of pushing the products in an unnatural way,” says Kris.

Knowing that the bulk of his customer base was in the U.S. West Coast, he organized the “Paka Tour” down the coast with his alpacas and trailer in tow. All he had was his mobile point-of-sale and unique wood-carved $20 gift cards that could be used to purchase anything on Paka Apparel’s website. He brought his alpacas to farmers markets, parks, and surfing competitions, offering free alpaca hugs to whoever wanted them.

“Without any product we created this incredible funnel from offline to online just by collecting emails in exchange for gift cards. We got thousands of customers into our system over the course of two months,” says Kris.

No inventory, no problem. Paka Apparel took their two alpacas on tour down the West Coast to drive online sales. Paka Apparel

The brand also benefited from leveraging influencer-generated content while on tour. TikTok creator, Bella Poarch, did a photoshoot with the alpacas and shared it with her 63.3 million fans! 

TikTok sensation, Bella Poarch, creates content with Paka Apparel’s alpacas. Kris Cody

? TAKEAWAY: You don’t need a physical space or even inventory to connect with your customers. Ensuring that you’re equipped with the right technology and incentives so that you can drive customers to your website at a later date is a low-budget and highly effective tactic for driving brand awareness and sales.

No Free Coffee

No Free Coffee, an LA-based coffee shop also known for their colorful merch, launched their Tiny Café pop-up concept in March of 2021—a hole in the wall (literally) decorated as a tiny door where baristas serve customers coffee from the other side.

The concept was inspired by the wine windows that became popular in 17th century Italy during the bubonic plague. To help prevent transmission and keep society well-lubricated, wine producers sold their wine through small windows. Similarly, No Free Coffee knew their products were essential during the pandemic and went to great and creative lengths to safely serve their customers.

The brand shared promotional pre-launch videos and behind-the-scenes footage explaining the history of the Tiny Café and letting their followers know when they’ll be launching their tiny pop-up. The video content alone earned them over 100,000 views and grew their social media following significantly leading up to the launch.

? TAKEAWAY: Creating behind-the-scenes content and tapping into your online community is a powerful way to build buzz for your pop-up shop.

Neighborhood Goods

Neighborhood Goods is a new kind of department store with an online presence and three retail locations. They work with more than 100 hand-selected brands, from major international names to direct-to-consumer startups to bootstrapped local concepts. The company strives to bring together brands, restaurateurs, musicians, and artists to engage with customers and support local communities. And they’ve seen a lot of success recently in hosting local vendors’ pop-ups in their own stores and restaurants.

For two weeks in March, Neighborhood Goods hosted a pop-up for Austin-based noodle cup company Chop Chop at their store in South Congress. Chop Chop’s founders offered mouthwatering specials for Neighborhood Goods customers while also selling their famous noodle cups.

And this summer, Neighborhood Goods is launching a pop-up space, Common Goods, that will provide a free platform for brands, restaurateurs, musicians, and artists whose businesses have been affected by COVID-19 to engage with their customers for the first time since the pandemic hit.

? TAKEAWAY: This “store in a store” pop-up concept will continue to rise in popularity in 2021 and beyond as brands increasingly seek collaborative partnerships. In particular, expect to see more big brands and department stores partnering with local vendors. These partnerships are mutually beneficial: brands can leverage each other’s mailing lists and marketing muscle, and also mitigate risk by using existing real estate.

Moving forward with your pop-up shop

A pop-up shop isn’t just a way to generate quick sales—they can be part of your overall brand strategy. They’re a powerful customer acquisition and retention tool, an accessible way to test ideas and gather data, and a great way to build buzz and awareness for your brand.

No matter how post-pandemic retail trends shake out, one aspect of pop-ups will remain unchanged: they offer an affordable first step into physical retail for digital brands who want to connect with their community. Online will always be a key distribution and marketing channel, but physical retail is where brands can create long-lasting connections with their customers.

As the world reopens, consumers will be looking for fun and safe ways to mingle with like-minded friends and brands. With this guide, you’re ready to plan, execute, and analyze your own pop-up—no matter what form it takes.

Add a Pop-up or Banner to Your Website | Square Support Center

Pop-ups are a great way to catch the attention of your visitors – use them to make an announcement, verify the age of website visitors, offer a coupon to new signups, or simply build up your mailing list. You can create an email collection pop-up for free, but you’ll need to upgrade to use other pop-up types.

Create a Pop-up

To create a pop-up:

1. Go to the Square Online Overview page.

2. Click Communications > Pop-ups.

3. Select the type of pop-up you want to use.

4. In the Layout section, click on a thumbnail to view an example.

5. Edit the pop-up, Style and Content, and Settings to best fit the needs of your business.

6. Click the Publish button to enable the pop-up on your live website.

Choose your Pop-up

Pop-up	Description
Collect emails	Collect email addresses from your customer to add them to your mailing list.
Offer a coupon	Create a coupon before before adding a coupon pop-up.
Make an announcement	Share important news or updates.
Verify age	Prevent minors from accessing your site.

Note: Settings will vary depending on which style of pop-up you’re creating.

Style and Content

Once you’ve decided on a layout, you can edit additional settings to customize the pop-up for your needs. Settings available will vary depending on which style of pop-up you’re creating. You can use the buttons at the top to see how it displays on mobile and check out the confirmation message.

Title and Text
: Customize the color, style, and content of the display text and confirmation message.

Form Fields
: Customise the placeholder text and style of the form fields and toggle the Name and Birthday fields on or off.

Action Buttons
: Customize the behavior and style of the primary button and close icon. The action button can be set to an email address or phone number. Alternatively, you can set it to open a page on your website or an external website.

Background
: Set a background color for your pop-up and upload an image for layouts that include one.
{: .accordion}

Settings

Use the Settings tab at the top left of the editor to configure the pop-up behaviour. Settings available will vary depending on which style of pop-up you’re creating. The following options can be adjusted here:

An internal name for your pop-up (eg, lead generation form).

Configure which actions will trigger the pop-up for visitors.

Decide how often to display the pop-up for returning visitors.

Choose when to permanently stop displaying the pop-up based on the visitor’s actions.

Select a timeframe for the pop-up. This is handy if you want to offer a limited-time discount to new signups, for example.

Check the box here to enter your email address and specify how often you want to be notified of new submissions. You can choose from immediately, once daily, once weekly, or once a month.

Copy the code here to manually insert it into a webpage.

When you’re finished setting up your pop-up, click the publish button to make it appear on your live website.

Managing Pop-ups

To view and manage any pop-ups you’ve created:

1. Go to the Square Online Overview page.

2. Choose Communications > Pop-ups.

3. Click the . . . icon > Edit to make changes to the settings. This will load the pop-up preview.

4. Click the Publish button to update the pop-up on your live website.

Note: The pop-up will be temporarily disabled during editing, and you’ll need to publish your site again after making changes.

How to set up a pop-up shop

How to set up a pop-up shop is one of the most frequent questions we get asked. Setting up a bricks and mortar pop-up store is a lot of work and while Storefront are the experts in finding venues for pop-up shops, there are many other factors that are equally important.

We’ve prepared the below checklist to help anyone who is contemplating running a pop-up shop. It takes the form of a list of questions and statements we recommend you consider before you go any further. Make sure you have considered every aspects and have an idea how to answer most of them.

It won’t all be relevant to you as so much of it depends on the specifics of your business, your product and what you’re trying to achieve with a pop-up shop. Nevertheless, we hope you find it useful and if you have any questions at all please don’t hesitate to get in touch.

We have broken the entire pop-up store journey into six phases; Planning, Getting Started, Ready for Opening, Operation, Closing and Evaluation.

Prepare for your pop-up store

Stage 1. Planning

• Have a clear objective – what are you trying to achieve with your pop-up shop?

This first item to tackle is probably the most important. Much of the success of your pop-up shop will depend on how stringent and thorough you are at the planning stage.

To do this properly you need to have a clear understanding of what you are trying to achieve and what it means for your business. In short, what’s your objective?

Are you looking to build your brand? Get new business? Simply test out your products? Raise awareness? Launch a new product? See what it’s like to have a retail presence?

These are all valid objectives and ones many brands have employed before. Just make sure you know what you’re trying to achieve.

A clear understanding of your objective will help you to accurately complete the rest of your planning. Every person involved in the project should know what the objective is.

Keep your objective in mind when considering the following:

• Budget – How much are you able or willing to spend on a pop-up shop in order achieve those goals? Budget will play a huge factor in teh rest of your plans. You need to be clear as to how much your are going to spend and what you are going to get back from it.

• Location – Which country, city and neighbourhood provides the best option for your business to achieve your goal? Consider footfall and foot traffic as well as branding and behaviour. Where is your ideal audience most likely to be? What kind of person are they?

• Venue – what does the space need to have in order for you to achieve your goals?

• What utilities do you need? (wi-fi, video equipment, or kitchen space, for example) and how will you use them? Most spaces include this in the price, but always double-check.

• Will you need storage? Will you need storage in the store or will you need storage elsewhere?

• Design – how do you want your pop-up store to look? What will most appeal to customers and foot traffic alike?

• Digital and offline synchronisation – understand how you’re going to couple your offline sales with your digital sales and ecommerce set up. Is it the same customer currently standing at the till who ordered something online last week?

• How are you going to promote it? Making people aware of your pop-up store is very important as you may not be able to rely solely on footfall (depending on where you’re located).

• Success? You should have an understanding of what success will look like and what factors will affect it. Is it a revenue target? A customer engagement target? Number of social media likes or sales? Online sales?

Set up your pop-up store

Stage 2. Getting started

• Make sure you’re aware of what’s going on around your venue for the duration of your stay. If there are building or road works planned you need to know about it and decide whether it’ll impact your ability to achieve your goal. What will the traffic outside be like? What do the shops around you look like? Are they having work done?

• Pick your location and book your venue. You can do this through the Storefront platform or work with our concierge team who can liaise with the landlord for you. They’re all retail experts so feel free to lean on their expertise.

• Don’t forget to make sure your plans work with the landlord’s requirements – check there isn’t a limit on retail operating hours or similar that could scupper your plans

• Insurance – better safe than sorry.

• Get any permits, licenses, in order. This will vary on the nature of your pop-up store, the nature of your retail and the country/city you are in. Do your research ahead of time.

• Visit your pop-up space and figure out its configuration so you always have a clear picture in your mind.

• What will your window displays look like? How will you get your message across?

• You may need to purchase or hire equipment such as fixtures, furniture, lights and decorations.

• Hire your staff. Staff are incredibly important. Successful pop-up shops are staffed by enagaing, exuberant and on brand staff. They are the face of your brand so it is critical that you get people you trust to engage with your consumers. Don’t scrimp on this one, get people with retail experience or people you can trust.

• Start marketing. It is never too early to start drumming up buzz for your pop-up shop. Awareness is important.

• How will you take payments? If you want people in and shopping you’ll need a foolproof and secure way of taking payments. There are a number of payment systems out there that sync directly with the WiFi and can be securely run from a mobile phone. If you’re planning a ticketed event, select a solution to sell and scan tickets.

Stage 3. Ready for opening 

• Determine your pop-up store’s policies such as whether animals are allowed and if only customers can use your restrooms. What happens if a shopper becomes unwell?

• Do something to draw visitors in – when you’re planning your marketing make sure you include how you’re going to get people walking past to come in.

• Give away swag. People love free stuff so consider giving away branded merchandise and make sure you plan it and order it well in advance. It doesn’t have to be your actual products. Think t-shirts, pens, stickers, mugs, chargers, umbrellas, batteries… Be as creative as you can – just bear in mind your objective.

• Events. Are you going to hold events during your pop up? They can be a great way to mobilise your customers and deliver impactful experiences. Try and tie them into your products and your brand.

• Stay in touch with your landlord. They are a person who probably has a fair amount of experience using their space. Keep them up to date with your plans and how it’s going. They want you to be successful and may be able to help.

• Test everything, from the lights and music to payment and other online systems.

• Are you going to have a grand opening? Think about whether you’re going to start with a bang. Retail relies heavily on the experience you can deliver. An opening event is a great excuse to put on a show. Wrap it up with your marketing efforts.

Stage 4. Operation

• Opening and shopper hours. When are you going to be open? Make these decisions early and communicate them as consistently as possible.

• Determine employee policies and think about how you can engage and motivate your staff. A happy employee will give a much greater level of service to your consumers.

• Cleaning – keeping the store neat and tidy is important and you need to decide whether it’s something staff can cover or if you need to look into a separate cleaning service.

• Maintenance and technical support. Make sure you have an understanding of how your kit works and put a process in place in case something goes wrong. Do you need contingencies for taking payments in case you go offline? Do you have a person you can call in case of technical issues?

• How are you going to say goodbye?  A big party? An email? Make sure it is in line with your overall objective. Your last few days or hours are a great opportunity to give it one final push to engage with consumers.

Stage 5. Closing

• Clean up the space. You will need to make sure you leave enough time and energy to probably clean up the space. If you’ve created quite a mess consider a private cleaning firm to come in and clean up after you. You’ll want to leave it in as good a state as you found it.

• Dispose of rubbish responsibly. Commercial waste needs to be disposed of in line with local regulations. Again, there are services you can look into that provide all in one solutions.

• Take down and disassemble all displays, furniture, banners, signs, and any furniture you customized for your pop up. Can you recycle them for future projects?

• Return keys to the landlord. Make sure that any equipment provided with your rental ends back in the right hands.

Stage 6. Evaluation and analysis

• Measure your performance against the objectives and any benchmarks you created.

• Determine what your overall success metrics were. If it was social media engagement what was the impact of the pop-up? How many shares did you get? New followers? If it was sales then what was your net revenue? New customers? How many sign ups did you receive?

• Promote the success of your project internally in your company and externally. Share your good work with other brands and customers.

• Reach out to your customers and anyone who helped the project to say thank you – including the landlord.

• Ask yourself: Would you do it again? was the location right? What would you do differently next time?

• Learn from any mistakes, and take note of the elements that worked so you can go bigger and better next time around.

As always, feel free to let us know if you have any questions about booking a space or planning your pop-up store. We’re happy to help.

You can always contact us.

Related articles

Popup Class (System.Windows.Controls.Primitives) | Microsoft Docs

Content Model: Popup has one content property: Child. A Popup can have a maximum of one child, which can be any UIElement.

The following illustration shows a Popup control that has a Button as its parent.

A Popup displays its content in its own window on the screen. A Popup control supports animation when the AllowsTransparency property is set to true and the application is running with full trust. An application that is running with full trust has complete access to system resources and is typically installed on the user’s system. For more information, see Security (WPF).

For bitmap and opacity effects to appear on the content of a Popup, you must set the effects directly on the Popup content. The content of a Popup does not inherit effects that are set on the Popup control or on any other element that is in the parent window.

A Popup is sized to its content by default. When this occurs, applying a RenderTransform or bitmap effects may cause the Popup to be obscured. This occurs because the default size of the content does not provide enough area for the effects to display. If more space is required, you can define a margin around the Popup content to increase the area that is available to the control.

The Parent property must be set on the Popup when used in a XAML browser application (XBAP).

Make Your Pop-up Shop Successful + 8 Creative Examples

We won’t try to bat you on the head with the whole “retail is not dead” narrative. After all, it’s been proven time and time again that physical stores are alive and well, and people still love visiting brick-and-mortar shops.

70% of all retail sales happen offline, and research from IHL Group found that for every company closing stores, there are two opening physical shops.

Clearly, there is a ton of value in having a branded physical space — and online companies are increasingly taking note. Online-first companies such as Warby Parker, Away, and Bonobos have decided to set up shop offline and are continuing to expand.

That being said, if you’re a small or medium business, setting up a full-fledged brick-and-mortar store may not be feasible, particularly if you’re on a budget or if you’re unsure of how to implement a brick-and-mortar strategy.

And this is where pop-up stores can be useful. When done right, a pop-up shop can boost your real world cred, help you connect with existing customers, and allow you to get in front of new customers.

Also, since pop-ups are temporary, they’re more cost effective to set up and carry less risk compared to permanent storefronts.

This post will walk you through the ins and outs of pop-up stores. In the following paragraphs, you’ll learn everything from how to budget for your pop-up, to how to market it, and how to measure results. You’ll also see some excellent examples of other brands that have successfully launched pop-up stores.

Let’s get started.

What is a Pop-Up Shop?

A pop-up shop is a temporary store set up by a brand (usually an ecommerce company but not always). There are several purposes for pop-ups. They include to:

• Drive brand awareness,
• Drive sales,
• Test a market or location,
• Test a physical retail strategy, and
• Engage with customers in a more in-depth way.

The duration of a pop-up store can vary, depending on its purpose and goal. Some pop-ups are only around for a few days, while others stay for two weeks or even months.

How Much Does It Cost to Run a Pop-Up Shop?

How much should you budget for your pop-up? There’s no one-size-fits-all answer to this, as your costs will depend on several factors, from the duration and size of your initiative to your shop’s location and the shopping experience you want to provide.

For instance, a simple pop-up booth in a mall or at an event could cost a couple thousand dollars. Andrew Pearson, the owner of Asia Yogies, says that their pop-up store at a high-end mall in Hong Kong cost them 20,000 HKD ($2,500 US) for four days.

But the case will be entirely different for large standalone stores in prime locations, which could cost tens of thousands of dollars, if not more.

Here are some of the things to think about when budgeting for your pop-up shop:

Pop-up locations.

Real estate will be one of your biggest and most important expenses, so it’s something you should think about early on. The main factors that will affect your leasing costs are the size of the space and location that it’s in.

To get a better idea of how much you’ll spend, visit sites like Storefront and Appear Here, enter your requirements, then see what comes up.

Design and architecture.

Think about how you want your store to be designed and built. How will you utilize the pop-up space? What activities are you planning to run? How do you want guests to feel?

Depending on your budget and resources, you can choose to answer these questions internally or hire a design/architecture firm to help.

Whatever the case, there will be costs involved, so budget your internal time and resources or get a quote from a third party who can help design your pop-up for you.

Furniture and fixtures.

Once you have your concept mapped out, you need to bring it to life through your boutique’s fixtures and other design elements. Think: lighting, furniture, shelves, displays, and more.

Consider the fixtures you need and the quantities for each item, then calculate the costs. For example:

• Lights…………………………………..$50 x 3
• Branded window and wall decals…..$15 x 10
• POP displays………………………….$500 x 1
• Instagram wall……………..…….……$200 x 1

Staffing.

Next, iron out your staffing costs. How many employees should be in your store and for how long? Calculating this should be pretty straightforward. Simply list how many people you need in your location, along with the rates that you’re paying them and duration of their shifts. Then, do the math.

For instance, if you’re paying Amanda Sellmore a rate of $17 an hour and you’ll need her for three 8-hour days, then the cost of hiring Amanda will be $408. Now, do that for the rest of your pop-up’s staff and you’ll have a solid idea of how much to budget for your store’s staffing needs.

Maintenance and compliance.

Next, you need to think about the costs associated with setting up, running, and maintaining your pop-up. These costs will vary, depending on the type of store you have and what your needs are, but generally speaking, you can expect the following costs:

• Utilities
• Insurance
• Internet and phone line
• Maintenance
• Supplies

Marketing.

Finally, you’ll need to budget for marketing costs. How will you get the word out? What channels will you use and how much are you willing to spend? The best way to figure all this out is to get organized. Determine the channels through which you want to market your business and list the budget for each one.

For example:

• Facebook and Instagram ads………….$1,000
• Influencer marketing…………………….$500
• PR…………………………………………$1,000

Why Have a Pop-Up Shop?

Are pop-up shops worth the investment? For many brands, they are. Let’s break down some of the benefits of setting up shop offline.

1. Create in-person connections with customers.

One of the downsides of running an online-only business is that you miss out on valuable facetime with shoppers. While communication channels like email, live chat, and social media have come a long way, nothing can replace real-life interactions with the people who are keeping you in business: your customers.

Research shows that consumers feel more connected to brands with physical shops. A survey by Google found 61% of respondents would prefer to shop from retailers with a brick-and-mortar location than with those who only operate online.

A pop-up store can bridge the physical-to-digital gap between retailers and their customers. By establishing a physical space, you’ll not only get the opportunity to converse with your shoppers, but you’ll see first hand exactly how they interact with your products and brand. That, in turn, can shed light on insights you can use in product development and business strategy.

2. Drive buzz and awareness.

To say that the ecommerce space is crowded would be an understatement. PipeCandy estimates that there are between 2–3 million ecommerce companies in the world, excluding China.

And with more and more companies selling online, it can be difficult to stand out. That’s why it may make sense to establish an offline presence through pop-ups. Having a physical space gives you real-world credibility. A pop-up shop also drives buzz and awareness and it puts you in front of people who may not have been aware of your brand.

3. Drive sales.

Buzz and awareness are great, but we’ll do you one better: a pop-up store can also increase your revenue.

The International Council of Shopping Centers (ICSC) found that offline shops create a halo effect around a brand that translates to higher sales.

According to the ICSC, when a customer spends $100 online and then visits the retailer’s physical location, that shopper will on average, spend $131 more. The boost is even higher when the customer buys offline first, with the total spend over a 15-day period amounting to $267.

4. Test offline selling.

If you’re already considering setting up a brick-and-mortar store but are on the fence about taking the plunge, a pop-up shop can provide a happy middle ground on which you can test offline selling.

You can set up a temporary storefront and, based on its performance, make an educated decision on whether or not brick-and-mortar retail is for you.

5. Test new markets and expand to existing ones.

If you’re planning to expand to a new market — say you’re an East Coast brand looking to expand to the West Coast — then having a temporary pop-up will give you the data you need to determine if it’s worth having a presence in another region.

Things to Consider When Choosing a Pop-Up Shop Venue

Now let’s talk about what you should look for in a pop-up store venue. It’s important to take your time with this step. You want to rent a space that accommodates your needs and positions your brand in the best possible way.

Here are some of the factors to consider when deciding on a pop-up shop venue.

Type of pop-up shop.

First things first. Think about the type of store that you want to establish. Figuring this out starts with determining your objectives. Is your main goal to generate buzz? Get to know your audience at a deeper level? Do you want to drive sales? Getting clear on these things will determine the kind of store you need.

Let’s look at your options below. (Note that your store can be a combination of any of these pop-up types.)

Retail

If you want to have a store that sells products, then you must rent a property that can support that. Fortunately, most empty commercial spaces can easily be converted into a retail location. You just have to make sure that the space you choose is large enough for your products, shelves, racks, and other equipment you require.

The footwear retailer Clarks serves as an excellent example of retail-centric popup. To showcase the brand’s latest products, Clarks curated the space with merchandise from its autumn and winter collection.

Experiential

If your objective isn’t to sell, but to provide an experience, then set your sights on spaces that have the capabilities to support immersive brand activations.

Figure out the kind of experience you want to create by listing the activities that you’ll hold in the store. What will guests be doing? What do you want them to see, hear, smell, and feel? Use the answers to these questions to guide your pop-up strategy.

Event

Many brands incorporate events into their pop-up, and for good reason. Events like press previews, customer parties, classes, and speaking engagements are a great way to bring people together and showcase your brand story.

To that end, you should lease a space that has the room and equipment to support whatever event you’re planning to organize. If you’re inviting speakers, for instance, then you’ll need a space with the right audio-visual equipment. Serving food and drinks? You may want to look for something with a kitchen or a bar.

When the fashion e-tailer Showpo had its LA pop-up, the company held a launch party the night before. Showpo invited several influencers for a night of food, drinks… and lots of Instagrammable moments.

Exterior pop-up shop factors.

Whether or not we want to admit it, people like to judge things by their appearance. In the same way that readers judge a book by its cover, customers judge retail stores by their exteriors.

For this reason, you need to evaluate the external components and features of the properties you’re considering. Here are some of the things you should look at.

Signage: Does the space have enough room for your store signage? If you’re open at night, are you able to illuminate your sign so people can see it?

Overall look and feel: You want the space to jive well with your company theme and style. If you’re a modern brand, for example, then your pop-up should be in a contemporary-looking building. Going for a classic or rustic look? Then a traditional exterior might be a better option.

You should also look at the property’s state in terms of wear and tear. Shabby-looking buildings are a huge turn off, so make sure everything is in top shape (or at least have the option to upgrade the space’s exteriors if necessary).

Accessibility: People should be able to easily get to your store. If you know that most of your customers are driving, then choose a property with lots of parking. If you’re catering to cyclists or commuters, go for a space that’s conveniently accessible via public transport.

Interior pop-up shop factors.

Now let’s move on to the inside of your store. Here are some of the interior pop-up shop factors to consider when looking at your space:

Square footage: You want a property that’s large enough for you to do your thing, but not too big that you end up paying for space you don’t use. The amount of space you require will depend on what you’re planning to do. If you’re selling lots of merchandise, see to it that you have adequate stock space. Holding an event? Get an estimate of how many guests will attend, and make sure the space can accommodate them.

Lighting: The shop’s lighting should showcase your items in the best possible… well, light. If the current ones aren’t a great fit, ask the property manager if you can install your own lighting.

Internet connectivity: It’s nearly impossible to function without internet connectivity these days, so you’ll need a space that’ll allow you to go online easily. If you’re planning to give your guests internet access, set up a separate network for them. For security reasons, it’s best to keep your store’s internal internet network (i.e., what you’re using to process sales) accessible only to staff to keep data secure.

How to Market Your Pop-Up Store

A great idea for your pop-up? Check.

Adequate budget? Check.

A cool space that paves the way for amazing experiences? You’ve got that too.

The next step is to map out how you’re going to market your store. Here are a few ideas:

Do media and influencer outreach.

Identify the influencers that your customers follow as well as the reporters covering your industry, then offer them an exclusive preview of the store before opening day. This is an excellent way to generate buzz on the days leading up to your launch, which can ultimately lead to a higher turnout.

One brand that did a great job with influencer and media outreach is Daily Harvest. When the company set up shop in Los Angeles, it reached out to reporters and bloggers and invited them for a special “VIP Preview” of the space.

Note: unless you’re planning to cover travel expenses, only reach out to influencers and reporters who live locally. In addition to making your pitch more relevant, targeting local individuals increases the chances of them actually showing up.

Fortunately, there are tools that enable you to easily do this. Buzzsumo works great for identifying members of the media, while GroupHigh works well for finding and targeting the right influencers.

Use social media to spread the word.

Publish posts and stories in the days and weeks leading up to the launch of your pop-up. This will get your fans and followers excited.

Take a leaf out of Showpo’s playbook. To promote its pop-up, the  company published several photos, videos, and stories on social media and even created a Facebook event inviting everyone to check out the store.

Tap into your existing customers and subscribers.

Get in touch with your existing customers so they’re aware that you’re planning to pop up in their city.

That’s what Shein did when it opened up a temporary store in San Francisco.

The company sent out an email to its subscribers, inviting them to swing by the shop.

Evaluate Your Pop-Up Success with the Right Metrics

The best way to determine if your pop-up was a success is to look at the data. The following metrics are a good place to start when evaluating the performance of your shop.

Sales.

Sales are critical to success for just about any retail business. Be sure to track how much products you’ve sold in — and as a result of — your pop-up. To get a clearer picture of the sales you’ve generated, pull up reports according to the following parameters.

Sales per product / category: This helps you see which products or types of products resonated most with your audience, so you’ll know what to stock in the future.

Sales by date and time: Knowing when sales are occurring lets you figure out your store’s peak hours and downtimes, so you can optimize your staffing and operations.

Sales by customer: This will help you get to know your customers better and give you insights into their spending habits, product preferences, and price sensitivity. Your “sales by customer” report can also aid you in building shopper profiles, so you can personalize the customer experience.

Online sales in relevant zip codes: As mentioned earlier, physical retail stores can influence your online sales. It’s a good idea to measure the impact of your pop-up by looking at the online sales that you’ve generated from customers who live in the places where you have a physical presence.

For instance, if you launched a pop-up shop in New York, you can measure the impact of your store on ecommerce by looking at web traffic and sales from users in NYC and neighboring areas.

Foot traffic.

For obvious reasons, it’s important to track the amount of traffic you’ve attracted to your store. The number of visitors who’ve walked through your doors is a great indicator of how effective your marketing efforts are.

It’s fairly easy to measure foot traffic. There are plenty of people counters and sensors in the market that can automatically do this for you.

And if you want to go even deeper, take your foot traffic data and compare it with your pop-up store sales to figure out your conversion rate.

Social engagement and press mentions.

You should also look at your social media conversations and media mentions. These metrics can indicate how well your pop-up resonated with guests and whether or not the community deemed it as interesting and newsworthy.

Brand search volume.

If your brand name gets a decent amount of online searches, you can measure a lift in brand awareness by looking at search volume. Use tools like Google Search Console and Google Trends to see if more people were searching for your brand in the duration of your pop-up.

8 Creative Examples of Branded Pop-up Shops

If you’ve made it this far, you should have a pretty good idea of what type of pop-up you’re going to launch. Still, it wouldn’t hurt to check out what other companies have done in the past.

We’ve mentioned some of these pop-ups earlier in this article, but this section provides a more detailed view of what these stores had to offer.

Check them out!

1. Clarks.

A while back, the shoe company Clarks opened its first North American pop-up store in Toronto. The 1,000 sq. ft. shop did an incredible job in showing off the brand’s best products, as the space was stocked with an edited range from Clarks’ autumn/winter line.

The pop-up experience also featured various elements that told Clarks’ story through the years. There were replicas of Clarks ads dating back to the 1900s and portraits of the company’s founders and early English factories were displayed.

“Not many people are aware that we’re one of the oldest shoe companies with a 190-year history of innovation,” said Christomer Scinto, the brand’s senior vice president and CMO at Clarks Americas in an interview with Marketing Magazine.

“With a limited retail footprint in Canada, it was an opportunity to really bring everything to life.”

2. Showpo.

The online fashion retailer Showpo set up shop in Los Angeles in 2019. According to Showpo’s founder Jane Lu and the company’s brand manager, Rosalie Molloy, they decided to set up shop offline to engage their US customer base. And since LA is one of their top markets, they decided to start there.

“We wanted to build trust with our customers and establish a better connection with them, and we felt like a good way to do that through a pop-up,” commented Molloy.

“The store allows shoppers to come in to touch and feel the products, try on different sizes, and see the breadth of what we can offer as well as the diversity in our range. Beyond that, the shop also lets people come in and be part of the Showpo world for a day, an hour, or even just 15 minutes if they like.”

Beyond selling merchandise, Showpo also had a social media nook in-store, which gave guests plenty of photo opportunities.

“We know that this is how our girl likes to interact with brands,” said Molloy. “She wants to shop, have a picture in-store, try on an outfit and take a mirror selfie. So we’ve kind of incorporated those elements into the shop.”

3. Stacks House.

Pop-ups can also be used to educate and empower. That was the goal of Stacks House, a pop-up museum that featured attractive and Instagrammable installations that aimed to educate guests (women, in particular) on financial literacy.

The rooms in the pop-up contained facts and stats as well as installations designed to help people learn more about their finances.

While Stacks House is an experience-first pop-up, it also had a retail component. Towards the end, guests could purchase books, tote bags, jewelry, and more.

4. Jeni’s Splendid Ice Creams.

Jenis Splendid Ice Creams is no stranger to pop-ups. The company has launched several pop-up shops in cities like New York, Austin, and San Diego. These shops allow the brand to get in front of new audiences and they make Jeni’s products a lot more accessible.

The company does a lot of cool stuff to generate excitement around its stores. For instance, when it set up shop in NYC, Jeni’s gave away free ice cream to anyone who visited on opening day. Plus, it created a special flavor — milk chocolate Bombay — specifically for NYC.

5. Daily Harvest.

Daily Harvest, the direct-to-consumer online brand that sells smoothies, soups, and more, launched a “Refueling Station” Pop-Up in Los Angeles in early 2019. The shop had several interesting offerings, including complimentary smoothies and bowls, an on-site nutritionist, a coin car ride, and Daily Harvest products for purchase.

6. Natori.

Fashion designer Josie Natori celebrated her 40th anniversary by unveiling her debut ready-to-wear line at branded pop-ups in various Bloomingdale’s locations.  

The stores, which were open for a little over a month, featured “a special capsule collection that epitomizes the Natori lifestyle hand-crafted in the Philippines.” It was a great initiative that allowed Natori to bring her products closer to her customers, while still maintaining an air of brand exclusivity, thanks to the fact that shoppers can only access the products at Bloomingdale’s stores.

7. Shein.

In 2019, the online fashion retailer Shein ran a 3-day pop-up shop in San Francisco. The store featured the company’s summer collection and was stocked with a range of products that shoppers could try on.

8. Pop-Up Grocer.

Pop-Up Grocer, “a traveling pop-up grocery store,” made a stop in Venice, CA, in early 2020. The hip and colorful store showcased hundreds of products from some of the most innovative and natural brands.

Unlike a traditional grocery store, which typically carries a wide range of common brands that can be found in many households, Pop-Up Grocer carries a carefully curated mix of items from companies you may not have heard of (yet).

“We’re not here for the purpose of your weekly haul of milk, eggs and toilet paper,” founder Emily Schildt told the Los Angeles Daily News. “We want to introduce people to the newest and most interesting products.”

Beautifully designed, the store has several Instagrammable colorful displays to encourage people to share their experience.

Ready to Launch Your Pop-Up?

Pop-up shops aren’t just a passing trend. They’re a proven store format that can drive brand awareness, strengthen customer relationships, and increase sales.

But to unlock all these benefits, you need a solid plan and you need to execute it in a way that truly “pops.”

Start with a compelling vision for your store, budget the necessary resources, and find a space that brings your vision to life. And to ensure the success of your efforts, market your store to new and existing audiences and come up with cool ways to make their visit worthwhile.

Good luck!

Planning a Pop-Up Store? Set Yourself up for Success with This Checklist | by Storefront

So you just booked the perfect space for your Pop-Up Store. You’re one step closer to creating an offline experience that will benefit your brand in many ways. But the truth is, there’s a lot of planning that goes into a Pop-Up Store. How can you make sure that your Pop-Up Shop goes off without a hitch?

At Storefront, we’re here to set you up for success before, during, and after your event. To ensure that you don’t pass over any critical details, we put together a checklist of everything you need for a successful Pop-Up Store.

• Coordinate setup with the space owner. Agree on a time to pick up keys and start setting up. (If you haven’t found a space yet, don’t worry — we’ve got thousands of available spaces for you to book.)
• Get any permits, licenses, and insurance in order. This will vary on the nature of your pop-up and your city and state’s regulations. Do your research well ahead of time. If you book and pay for your space through Storefront, you’ll automatically receive free $1M general liability insurance.
• Confirm the space’s utilities. Know what features are included in your rental (wi-fi, video equipment, or kitchen space, for example) and how to use them.
• Choose a payment system. Mobile POS systems and cash are both good options. If you’re planning a ticketed event, select a platform to sell and scan tickets.
• Design your layout. Visit the space and decide how you will configure it and showcase your products. Are there any furniture or fixtures available for you to use? Read up on visual merchandising to design a smooth customer experience from front door to checkout.
• Rent, buy, or make any furniture or fixtures you need. This can include shelves, clothing racks, hangers, display tables, extra lighting, decor, and more. Make sure that everything in your space aligns visually with your brand.
• Develop a marketing strategy. Promote your pop-up on social media, plan in-store events, create an event page, or partner with other brands or local influencers. How will you spread the word and build buzz?
• Create branded materials. Think price tags, signs (for your products as well as the interior and exterior of your space), posters, cards, and window displays.
• Stay in touch with your customers. Plan to collect email newsletter sign-ups or pass out business cards during your event. Get creative with social media. This is your chance to convert one-time visitors into lifelong fans.
• Hire staff if needed. Establish policies and guidelines to help staff provide a great experience for your guests.
• Set goals. Ask yourself why you’re putting on a pop-up. Are you building brand awareness or just trying to tap into seasonal sales? How will you know if you’ve met your goals? Set up a way to track key metrics.
• Determine store policies. Think about hours of operation, parking restrictions, sound limits, etc. Keep all staff in the loop.
• Set up your space. Arrange furniture and decorate according to your design plan. Assemble your products in a way that attracts shoppers and increases your conversion rate.
• Keep in contact. It’s always good to have your space owner’s contact info on hand if last-minute questions come up.
• Test your tech. Take your wi-fi, POS system, and other gadgets for a test drive before you open your doors.
• Draw in foot traffic. Attract visitors by putting up banners, signs, or other attention-grabbing elements.
• Bring a tool kit. The contents will depend on your event, but we suggest bringing along a hammer, nails, tape, tape measure, stapler, staples, pens, paper, glue, extra chargers or batteries, and anything else you might need in a pinch.
• Clean up the space. Leave the space in the same condition that you found it. It’s best to coordinate cleanup and trash disposal with the space owner.
• Break everything down. Take apart all displays, furniture, and signage that you brought in for your pop-up. Don’t forget to return any rented furniture.
• Return keys to the space owner. Make sure that any equipment provided with your space rental ends up in the right hands.
• Leave a review. Let your space owner know what you loved by leaving a review on their Storefront listing. As always, feel free to email us at [email protected] with any questions about booking a space or planning your pop-up. We’re happy to help.

Download the Ultimate Pop-Up Guide

Find your Pop-Up Store on Storefront

Funko Pop Up Movie Checklist, Gallery, Exclusives List, Variants Guide

Adventure is out there! Luckily, you don’t need to travel too far for the Funko Pop Up Movie series. The heartwarming 2009 film features Ed Asner as Carl Fredricksen, a cantankerous old man, and Russell, a Wilderness Explorer who tries to earn a merit badge by helping an elderly person.

Although the set is on the smaller side, Funko Pop Up flawlessly depicts both main characters. A white-haired Carl dons his Sunday’s best, including the “Grape Soda” bottle cap pin given by his wife, Ellie. Furthermore, Carl’s face is framed by the large, square-framed glasses, and he stands with the help of a cane braced by tennis balls. Forever unwilling to sit still, Russel proudly wears the Wilderness Explorer uniform. His ensemble includes an orange neckerchief with a slider and a sash full of merit badges.

Last, but definitely not least, Funko Pop Up Movie includes the talkative Golden Retriever, Dug. Aside from the main figure, the flocked Dug version is issued through Hot Topic, while the 2016 San Diego Comic-Con Toy Tokyo exclusive features Dug wearing the infamous “Cone of Shame.”

Shop for Disney Pixar collectibles on Walmart.

Although limited to just 200 total boxes, fans and collectors can also find an Up figure in the Disney / Pixar Collection 4-pack featuring smaller Pop! Minis for Carl along with Buzz Lightyear, Remy and Wall-E.

Collect more figures in Funko Pop Dug Days.

Please leave a comment or email us if you find any other Funko Pop Up Movie figures.

Funko Pop Up Movie Figures Checklist

Up Movie
59 Carl
60 Russell
201 Dug
201 Dug Flocked – Hot Topic
202 Dug Cone of Shame – 2016 SDCC
979 Carl & Ellie Movie Moment – 2020
Alien Remix
751 Carl
754 Dug
755 Russell
758 Kevin – 2020 SDCC

Pop Towns
05 Up House w/ Kevin – 2019 NYCC
Multi-Packs
2-Pack: Carl & Ellie – 2019 SDCC
4-Pack Minis – D23

Funko Pop Up Movie Figures Gallery

59 Carl

60 Russell

201 Dug

201 Dug Flocked – Hot Topic

202 Dug Cone of Shame – 2016 San Diego Comic-Con Toy Tokyo

979 Carl & Ellie Movie Moment – 2020 New York Comic Con

Other Funko Pop Up Movie Figures

Funko Pop Up Alien Remix Figures Gallery

751 Carl

754 Dug

755 Russell

758 Kevin – 2020 San Diego Comic-Con

Funko Pop Up Movie Towns / Multi-Packs

Town #05 Up House with Kevin – 2019 New York Comic Con / BoxLunch

2-Pack: Carl & Ellie – 2019 San Diego Comic-Con / BoxLunch

4-Pack Minis: Buzz Lightyear, Carl, Remy and Wall-E – 2013 D23 Expo (PR=200 pieces)

Configuring pop-ups — ArcGIS Pro | Documentation

When creating pop-up windows for vector layers, you can customize them so that the information you need is displayed in the most convenient way. Pop-ups can contain custom text, a list of fields, charts, images, attachments, and a series of charts and images displayed in a carousel. You can split, arrange, and rotate selections of items, and apply border styles.

To customize the popup for a layer, right-click the layer in the Contents pane, then click Customize Popups to open the Customize Popups pane.

Pop-up elements

By default, the pop-up contains one column with a list of fields. If the layer has attachments, an image is added. These elements do not display an outline. The choice is made by the buttons located at the top of the panel. Click an item type to add it to the end of the pop-up definition list. If necessary, click the element type and drag it to a specific vertical position. To switch an item to a different type, drag it over the corresponding item in the list to, for example, change an image item to text.This way, you don’t have to delete an existing element and thus change the position of all your elements in the wrong way.

Popup elements support linked data, hyperlinks, ArcGIS Arcade expressions, and HTML code.

The following popup elements are available in the following table:

With an item selected, double-click it to edit its properties, or click the Edit Popup Item button. You can also press F2 or Enter to edit its properties.

After editing the item’s properties, click Back to return to the main page of the Customize Pop-ups pane to apply the changes. Changing the selected layer in the Contents pane will also confirm your changes.The changes will be reflected the next time you use the pop-ups.

Tip:

At the bottom of the Customize Pop-ups pane, you can disable pop-ups, customize them using ArcGIS Arcade expressions, change the format of numeric and date fields, and reset them to a previous state.

HTML Mode

You can directly enter HTML to further customize most elements. Turn on the HTML Mode radio button to enter this mode.

In HTML mode, keep the following points in mind:

• Chart and image elements support HTML in titles and captions only.
• Field elements are converted to text elements, which are prepopulated with a table containing the current list of visible fields.

Below is a table of the supported HTML tags and attributes that you can use.

HTML tips

• HTML tags not listed in the table above are not supported and are filtered out.
• The allowed protocols for href and src are https, http, tel and mailto.
• Tags are closed automatically if they are not closed.
• <> & s are extracted from allowed tags, unless they are extracted using & lt; & gt; & amp; & quot;
• UNC references are not supported.
• When using the a tag, the target url href always opens in a new browser tab.
• Disabling HTML mode will result in the loss of all HTML settings.

Item Splitting

Each item added to the popup configuration can be split in half vertically or horizontally to create a unique mesh in the popup. Select one or more elements and click the Split into two horizontally docked elements button to create two identical elements side by side in the original space.

The item cannot be split into pieces that are less than 25 percent or one quarter of a line wide.The Split Horizontally command is also unavailable if there is not enough space to complete the split of any of the selected items.

Alternatively, you can click Split into two vertically docked items to duplicate the selected items as two vertically docked lines; all elements in the original line that are not selected, in this case, occupy those two lines vertically.

Rotate the stencil

The selected stencil can be rotated 90 degrees counterclockwise.As a result, one string of multiple elements will be converted to multiple strings of individual elements, and multiple strings of elements will be converted to a single string.

When converting multiple strings to one, a maximum of four elements are allowed.

To rotate elements, select two or more elements of the same width, or a set of elements that form an area of ​​the same width, and click Rotate Left 90 ° to rotate the selection.

Updating the ordering of pop-up items

The horizontal distribution of multiple items on the same line can be redefined at any time using the ordering drop-down menu.Click the drop-down menu next to the Split buttons to view distribution options when one or more items on the same row are selected. Expand the menu to see a list of the settings available for that row. Place your cursor over the appropriate option to see the percentage of the width. Choose a different location to rearrange the items on that row.

The vertical position of the element can be adjusted manually. To manually move an element edge, hover your mouse over the top or bottom edge where the blue line appears.Click and drag this line to a new location. As the rib moves, the line thickens in all accessible places. When you release the mouse button, the shape of this element and its surroundings will change.

One element cannot bypass another. If vertical movement is not possible, then when you hover the mouse cursor over the edge of the element, the blue line does not appear. If there are multiple locations available and the destination is capturing an adjacent item, no thick blue line appears to indicate that the move is not valid.

Element boundaries

An additional colored outline can be set for all elements. The contour thickness can be in the range from 1 point to 5 points. There is also a No Border option. A standard palette of colors is available.

Deleting popup elements

Deleting an element changes the ordering. Click the Remove Popup Item button to remove one item. Or select one or more items and click the Remove Popup Item button next to the Arrange button to remove all selected items.When you delete an element, the remaining elements will be positioned so that the resulting space is filled. Adjacent elements of the same height in the same row will fill this space. Deleting an element that spans multiple lines will expand all affected lines. If there are no adjacent elements of the same height, the element above or below the same width will be enlarged.

Related sections

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Guide to creating toast notifications – Windows apps

• 09/20/2021
• Reading takes 4 minutes

In This Article

Notifications are a mandatory part of the modern life cycle; they help users improve productivity and use applications and websites, and keep updates up to date.However, notifications can quickly try to switch and recycle if they are not designed in a user-centric way. Your notifications are a one-click right click due to shutdown and are unlikely to be turned on again after shutdown. Therefore, make sure that your notifications respect the user screen and the time, so this channel of engagement can be opened.

Important apis : Windows Community Notification Toolkit nuget package

, we analyzed Windows telemetry data, as well as other educational and third-party implementations, to get started with four rules to get a superior notification history.We are confident that these rules are universal, regardless of platform, and will help your notifications have a positive impact on your users.

1.notifications with actions

Actionable notifications allow users to work without having to open an app. While it is very convenient to launch applications, it is not the only measure of success, and giving users the ability to complete small tasks without having to go to the application can be a very powerful tool for making the user experience easier.

The above is an example of a notification using actions. The feeling of completed tasks is an universally positive feeling, and you can bring that feeling to your app or website by sending notifications with content that may contain actions. Notifications delivered through notifications can also improve performance in both enterprise and consumer scenarios by reducing the time users take to complete these small tasks.It is recommended that you include actions that are regularly performed by users, or that you are trying to educate users. Some examples:

• Favorite, tag or name content
• Approve or reject expense reports, timeouts, permissions, etc.
• Inline replies to messages, emails, group conversations, comments, etc.
• Completing orders with pending update
• Set up alerts or reminders for a different time and potential calendar bookings

Practical Notifications is a very powerful tool that allows users to work efficiently, complete tasks, and use an application or website very efficiently.There are many possibilities here. If you’d like to help discuss ideas, you can contact the Windows Notification Team.

2.time and urgency

Unlike how we often think of notifications, real-time isn’t always better! We strongly encourage developers to think about the user and if the notification they send is urgent information or not. Users can easily get overwhelmed with an overwhelming amount of information and be frustrated if they are interrupted while trying to concentrate.Windows provides several ways to account for the interference of notifications sent:

Raw Notifications: Using raw notifications can be useful for many reasons, especially when it comes down to minimizing interruptions for the user. Sending unhandled notifications will cause the app to log out in the background so you can evaluate whether an immediate delivery notification makes sense in the context of the app. If you want the user to appear immediately, you can open the Local Toast Notification.If the user doesn’t need to see it now, you can create a scheduled toast notification that will trigger later.

Pop-up notification. , you can also trigger an alert to be missed in the lower right corner of the screen and then send the notification directly to the notification center. This is accomplished by setting the SupressPopup property to true. While some skepticism does not push notifications outside of the action center, we can see that in the action center we will see a 2-3x higher engagement rate.Users are faster when they are ready to receive notifications and can control when notifications are interrupted, which is why the content in the Action Center can be so effective at notifying users in a non-invasive manner.

3. Remove unnecessary

Notifications can be stored in the action center for a long time (three days by default). It is imperative to ensure that the content that is here is up to date and set accordingly whenever the user opens an Action Center.You are wasting on user screen space and can use slots that can be used to fetch newer data. Let’s say a user installs an email management application and receives ten email messages and ten notifications along with those messages. Depending on the experience you want, you might want to remove these notifications if the user reads the relevant email or opens the app as a way to remove old clutter from the notification center.

We have a series of ToastNotificationHistory APIs that allow you to see what content is in the support center and also manage those notifications. Respect the user’s screen space and ensure that only relevant and current content is displayed to users.

4.ordering

As mentioned earlier, content stays in Support Center for three days. To help users quickly select the information they are looking for, organize notifications in the Action Center using headers or collections.An example of a header can be seen below.

Group these notifications so that the relevant content comes together (ie, think about a sports app splitting different sports events or sorting messages into groups). Collections are a more obvious way of grouping notifications, while headers are thinner, but both allow for quicker viewing and selection of notifications.

These four items above are the recommendations that we configured using our own telemetry analysis, and in the first and third experiments.However, remember that these recommendations are only for recommendations. We are confident that these rules will help improve the efficiency and performance of your notifications, but nothing replaces user-centered thinking and exploring your own data.

Bitrix – Pop-ups PRO

Select pop-up menu – 2015

Pop Up Toy Stress Relief Puzzle Jigsaw Pop It Set Toy Popits Fidget Dome Press Dome Toys Toy Senses Education Fidget Toys for Children

Pop-up Toy Stress Relief Puzzle Jigsaw Puzzle Pop It Popits Toy Set Fidget Dome Push Dome Toy Sensory Education Toy Fidget Toys for Children
Product Description

Detailed Pictures

Packing & Shipping

Company Profile

Workshop Assembly

Our Services

1.OEM and ODM service:
We can provide OEM Service, OEM service include OEM devices and OEM packaging.

2. Return Policy:
1. All items and accessories have been rigorously tested prior to shipment, so if you are not satisfied with the quality of your purchase, you can exchange for items within one week and you must contact us within 24 hours with the moment we receive your purchase.
2. Shipping and handling charges are non-refundable and customer should be responsible for all return and shipping costs.
3.We will pay no responsibility for any wrong or material damage caused by the buyer, or items lost or damaged or seized. We will pay at our own expense only if the problem is caused by (USA) quality.
4. We can provide you with the best after-sales service. Any problems happened, please contact our company at the first time.

3.local shipping agent:
We can provide a local shipping agent, so you don’t need to find an operator yourself, if you have your own agent, you can tell me how to deliver your cargo.

FAQ

Q: Can you mix colors?
Answer: Yes, we accept mixed colors;

Q: Can you make a design for us?
A: Yes. We have a professional team with rich experience in phone case design manufacturing.Just send us your ideas and we will help you translate your ideas into a perfect product. It doesn’t matter if you don’t have the files to complete. Send us high resolution images, your logo and text and tell us how you would like to place them, then we will send ready-made files for you to confirm;

Q: Are you a factory or trading company? May I visit it?
A: 1.Yes. We are a factory in China.
2. Make sure you are warmly welcome to visit our factory.

Q: Are you familar with Amazon?
A.Amazon FBA services: UNIT PROTECTION AND SWITCHING code free printing and labeling, Dropshipping service

Q: How is OEM for us?
A: Please contact us. Our sales team can provide you with more information on what may be of use to you.

Q: U how can u promise that you will offer the correct items i ordered?
A: 1.Before shipment, we will take pictures for confirmation. After you confirmed, then we will arrange a meeting of the shipment.Then send the tracking number to you.

Q: How to pay?
A: We accept escrow, credit card, paypal, western union, T / T.

Q: Can I get a free sample before placing an order?
Answer: Yes, free samples are available. But you have to pay for the shipping cost.

Q: What is your production lead time?
A: If in stock, items will be dispatched within 48 hours.
If the package is neutral, 5-7days is ok.
If OEM or product package, around 7-10 days.

Q: How to deliver the order?
A: Please tell us your instructions, by sea, by air, by express. In no way is ok for us. We are very professional forwarding agencies to ensure the best shipping cost, s, guarantee.

Q: Why choose us?

And we have 7 years of experience in phone number accessories for business.
We are professional sales professionals who are very good at products. Can help you save a lot of time.

Shipping & Payment

1. Payment: T / T 30% extra payment, balance before shipment.
2. Loading time: 5 – 7 working days after receiving payment
3. Port of loading: Shenzhen

How to disable hints (predictive typing) on ​​iPhone or iPad keyboard

Apple with each release of the new generation of its proprietary operating system iOS is trying to improve and make life easier for users.However, not all introduced innovations turn out to be popular. For example, the predictive typing function, which offers the user the most likely spellings of the current word, is highly controversial.

♥ RELATED TO: 20 iPhone features that can be disabled for most users.

Over time, the text input methods in iOS have undergone dramatic changes and made significant strides forward.Kuperinovtsy allowed us to use third-party keyboards, opened voice dictating of text (even in Russian) and improved predictive input.

But predictive input itself has become a rather controversial feature. Firstly, we have an additional panel above the keyboard, which takes up some part of the display. IPhone users with four-inch displays already suffer from a lack of workspace, not to mention devices with a 3.5-inch touchscreen. On devices with larger screens, of course, things are better with this.

Secondly, many people are indignant about the intellectual prediction of the text, which does not always work correctly, and is not as well trained as it was said at the presentation.

Thirdly, some users do not pay attention (do not use) this feature at all.

♥ ON TOPIC: How to speed up typing on the iPhone – a useful tip.

How to disable predictive typing on iPhone or iPad keyboard

1.Go to Settings → General → Keypad .

2. Set switch Predictive dialing to position Off .

It should be noted that you can also go to the keyboard settings from any application with a text input field. To do this, press and hold the globe icon. From the pop-up menu, select Keyboard Settings .

If you use this function and find it useful, be sure to write in the comments.

See also:

90,000 Popup is … What is Popup?

Pop-up window (English pop-up ) is a window that opens on the computer screen as a result of an operation.

Assignment

Pop-ups are used to implement the user interface in web applications.

JavaScript technology is traditionally used to create them, although other ways of implementation are possible.

Application

Pop-ups have a wide range of uses, from useful software for the consumer to malicious software.

The most widespread use of pop-up windows is for placing advertisements on the Internet. Pop-ups containing advertisements open in the foreground ( pop-up ) or in the background ( pop-under ). The latter is a more sophisticated method of distributing advertising messages that are not desirable for the user, since it does not attract the user’s attention until the active window is closed, and makes it difficult to determine the source of the pop-up window.

Pop-up windows can be displayed not only by browsers, but also by other programs. Some of them still launch a particular browser for this. Many spyware and ad-supported programs do this, although the line between the former and the latter is not always clear.

Another type of pop-up can be sent using the Messenger Service on Microsoft Windows operating systems. Despite its similar name, it should not be confused with the instant messaging clients of Windows Messenger or Windows Live Messenger.These pop-ups appear as a dialog box with a text message or picture, usually containing a link to a website. The messaging service was disabled in Service Pack 2 for Windows XP.

Pop-up window management

Fight unwanted pop-ups

The massive use of pop-ups to advertise on the Internet has led to the introduction of pop-up blockers in web browsers.Almost every modern browser includes such a function, and also allows the user to create a registry of sites for which pop-up windows are allowed or denied.

Blocking

Opera became the first popular browser with a pop-up blocker function. Mozilla subsequently refined the original approach by blocking only those pop-ups that opened on page load. By the early 2000s, all major browsers except Internet Explorer allowed the user to almost completely block unwanted pop-ups.Internet Explorer introduced the Pop-up Blocker feature in 2004.

In addition to blocking pop-ups, an ad filtering method and other methods of fighting annoying ads are also used.

Bypass blocking

Advertisers are constantly looking for ways to circumvent technical restrictions in the user’s browser settings. For example, in recent years, Adobe Flash technology has been used to implement pop-ups to outwit the blocking feature based on traditional JavaScript technology.

Lock bypass is also used when the lock is configured to only lock windows not requested by the user. This is how the blockers of popular web browsers are configured by default. In this case, any action on the site can have both a useful effect and the appearance of a “requested” pop-up window. In the Firefox browser, blocking such windows is possible using the Adblock Plus and Adblock Plus Pop-up Addon extensions installed together.

Some websites use a combination of banner ads and pop-ups (Eng. Hover ad ), which uses DHTML to get to the fore. With JavaScript, ads can be embedded in a non-displayable part of a web page, and then displayed wherever the author wishes. For example, an ad might contain Flash animations that link to the advertiser’s website. Or, the advertisement may look like a regular window. Since ads in this case are part of the web page, modified stylesheets or third-party ad blockers such as Adblock Plus are used to block ads.DHTML ads can be processor intensive, especially on older computers.

Useful Pop-ups

In some cases, pop-ups are desirable and even required for the functionality of web applications. Configuring the browser to prevent pop-ups from being shown in such applications may render them unusable by consumers.

For example, many modern web applications use pop-up windows to display help information, dialog boxes, and other user interface elements.For example, pop-up windows can display instructions for completing screens, reports, completion messages, or prompts to complete an operation. Some applications use pop-up windows to install software onto a personal computer directly from websites.