How does the new Nike Vapor Series redefine golf club technology. What makes the Vapor Pro, Vapor Pro Combo, and Vapor Speed irons stand out in the market. Why is Nike incorporating its signature Volt color into golf equipment. How are these clubs designed to improve performance for different types of golfers.
The Unveiling of Nike’s Vapor Series: A New Era in Golf Technology
Nike Golf has taken the golfing world by storm with the introduction of its revolutionary Vapor Series irons. In a star-studded event at Liberty National Golf Club, the company unveiled its latest innovation, featuring golf legends Tiger Woods and Rory McIlroy, along with late-night host Jimmy Fallon. This launch marks a significant shift in Nike’s approach to golf equipment, blending cutting-edge technology with bold design elements.
The Vapor Series Lineup
The Vapor Series consists of three distinct models, each catering to different player profiles:
- Vapor Pro
- Vapor Pro Combo
- Vapor Speed
These irons represent a departure from Nike’s previous offerings, incorporating new technologies and design elements that promise to enhance performance across various skill levels.
Technological Advancements in the Vapor Series
While specific technical details were initially scarce during the unveiling, subsequent information reveals the innovative features incorporated into the Vapor Series:
Modern Muscle Technology
The Vapor irons feature Nike’s Modern Muscle technology, which redistributes weight for improved stability and forgiveness. How does this impact performance? By shifting the center of gravity, these clubs offer enhanced control and more consistent ball flights, benefiting golfers of all skill levels.
FlyBeam Reinforced Structure
Nike has integrated a FlyBeam reinforced structure in the Vapor irons. This design element enhances the stability of the clubface, resulting in more consistent ball speeds across a larger hitting area. What does this mean for golfers? Improved distance and accuracy, even on off-center hits.
The Controversial Volt Accent: A Bold Statement in Golf Design
One of the most striking features of the Vapor Series is the incorporation of Nike’s signature Volt color. This bright neon accent represents a significant departure from traditional golf club aesthetics.
The Integration of Nike’s Broader Brand Identity
The use of Volt in the Vapor Series signifies a closer integration between Nike Golf and the larger Nike brand. This move aligns golf equipment with Nike’s overall design language, creating a cohesive brand identity across different sports and product lines.
Polarizing Reactions in the Golf Community
The introduction of such a bold color has sparked diverse reactions among golfers. While some applaud the modern and eye-catching design, others question its place in the traditionally conservative world of golf equipment. How will this design choice impact the perception of Nike Golf among different player demographics?
Tailoring Performance: The Unique Features of Each Vapor Model
Each model in the Vapor Series is designed to cater to specific player needs and preferences:
Vapor Pro: Precision for the Skilled Player
The Vapor Pro, evolved from the #MMProto irons, offers a sleek profile and precise control for advanced players. What sets these irons apart? Their compact head design and minimal offset provide the workability and feel that low-handicap golfers demand.
Vapor Pro Combo: Blending Performance and Forgiveness
Bridging the gap between player’s irons and game-improvement models, the Vapor Pro Combo offers a balance of workability and forgiveness. How does it achieve this balance? By combining a muscle cavity design in the long irons with a pocket cavity in the short irons, these clubs provide versatility for a wide range of golfers.
Vapor Speed: Maximum Distance and Forgiveness
Designed for golfers seeking maximum distance and forgiveness, the Vapor Speed irons feature a larger profile and enhanced perimeter weighting. What benefits do these design elements offer? They provide higher launch angles, increased ball speeds, and greater stability on off-center hits.
The Impact of Nike’s New Marketing Strategy
The launch of the Vapor Series marks a shift in Nike Golf’s marketing approach. By incorporating elements from other Nike sports lines and collaborating with non-golf celebrities like Jimmy Fallon, the company aims to broaden its appeal and attract new audiences to the sport.
Targeting a New Generation of Golfers
Nike’s bold design choices and innovative marketing strategies suggest a concerted effort to appeal to younger, more style-conscious golfers. How might this approach influence the future of golf equipment design and marketing?
Balancing Tradition and Innovation
As Nike pushes the boundaries of golf club design, it faces the challenge of balancing innovation with the sport’s traditional aesthetics. Can the company successfully bridge the gap between cutting-edge technology and the classic appeal of golf?
Performance on the Course: Early Impressions and Expectations
Initial feedback from media and professional players suggests that the Vapor Series offers significant performance benefits. Early testing indicates improved distance, consistency, and feel across the range of models.
Professional Adoption and Feedback
With golf stars like Rory McIlroy and Tiger Woods involved in the launch, their input and potential adoption of the new irons will be closely watched. How will their performance with these clubs influence consumer perception and adoption?
Real-World Testing and Long-Term Performance
As the Vapor Series makes its way into the hands of golfers worldwide, its long-term performance and durability will be put to the test. Will the innovative technologies deliver consistent results over time, justifying the bold design choices?
The Future of Nike Golf: Implications of the Vapor Series Launch
The introduction of the Vapor Series represents more than just a new line of golf clubs; it signals a potential shift in Nike’s overall approach to the golf market.
Integration with Big Nike
The closer alignment between Nike Golf and the broader Nike brand suggests a more unified approach to product development and marketing. How will this integration impact future golf product releases and innovations?
Potential for Cross-Sport Technologies
With Nike’s vast resources and experience in developing cutting-edge technologies for various sports, the potential for cross-pollination of ideas and innovations is significant. Could we see more technologies from other Nike sports lines making their way into golf equipment?
Market Reception and Competitor Response
The launch of the Vapor Series has undoubtedly caught the attention of both consumers and competitors in the golf industry. As these clubs make their way to retail shelves and golf courses worldwide, their impact on the market will be closely monitored.
Consumer Adoption and Sales Performance
The success of the Vapor Series will ultimately be determined by its reception among golfers. Will the bold design and innovative features translate to strong sales and market share gains for Nike Golf?
Competitor Reactions and Industry Trends
As a major player in the golf equipment market, Nike’s moves are closely watched by competitors. How will other manufacturers respond to the Vapor Series? Could we see a trend towards bolder designs and more integrated branding across the industry?
The launch of Nike’s Vapor Series irons represents a significant moment in the evolution of golf equipment. By blending innovative technologies with bold design elements, Nike is challenging traditional notions of what golf clubs should look and perform like. As these irons make their way onto courses around the world, their impact on player performance and the broader golf industry will become clearer. Whether you’re a fan of the striking Volt accents or prefer a more classic look, there’s no denying that Nike has made a statement with the Vapor Series, potentially setting the stage for a new era in golf club design and marketing.
As golfers and industry observers alike continue to analyze and test these new irons, the true measure of their success will be seen in the coming months and years. Will the Vapor Series revolutionize iron design and performance, or will it be remembered as a bold experiment in golf equipment evolution? Only time, and countless rounds of golf, will tell.
Buy Nike® Mercurial Vapor™ | SoccerPro.com
Nike Mercurial Vapor: Precision in All Conditions
Soccer is a game of speed, endurance, teamwork, and precision. Nike soccer cleats are made to perform in a variety of weather and field conditions. For starters, the Nike Mercurial Vapor 14 and other Vapor designs feature chevron studs that are scientifically positioned to give you an improved grip for stopping and accelerating on the field.
Premium boots like the Mercurial Vapor 14 Elite have the new Vaporposite upper and Vapornet material. Add on the All Conditions Control, or ACC, the coating helps ensure a consistent and responsive ball touch, regardless of Mother Nature’s mood. From wet and muddy, to bone dry conditions, new Nike Mercurial Vapor cleats will help you reach your potential.
A Classic, Collarless Design
So, what’s the big difference between the Mercurial Superfly and the Mercurial Vapor designs? In short, Superflys have a SockFit collar, while Vapors have a traditional, collarless design.
Some players find the collar to add to the comfort of wearing soccer boots for a long practice or game, and other players prefer lightweight and ultra-agile low-cut ankle styles, like you’ll find with the Vapor. Mercurial Vapors are a little lighter than Superflys and generally popular with players who don’t like the added collar.
Find the Right Fit for You
Whether you’re looking for a pair of understated Vapors or an attention-getting design Vapor Dragonfly, you’ll find it here at SoccerPro.com. Fast shipping and simple returns make it easy to find a fit that’s right for you. Try on a new pair in your living room, and if you’re not 100% happy with the fit, send them back for another pair. High-quality boots that fit right will come in handy when you’re clashing with your rivals next season.
Here are some other perks to these top-of-the-line cleats:
Avail Q Lining
Speed Band
Vamp Lining
Toe Reinforcer
Speed Collar Package
Speed Wings
Flyknit along the collar and throat for an adaptable fit
Are you looking for more designs by this legendary manufacturer? Shop the Nike soccer shoes selection at SoccerPro.
com, and enjoy free shipping on your next pair of cleats.
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Nike Vapor Irons
LIVE! Coverage Located At Bottom Of Post
Last night at a highly-scripted event held at Liberty National Golf Club, Nike Golf, with the help of Jimmy Fallon, Tiger Woods, and Rory McIlroy unveiled their new line of Vapor Series irons.
The actual presentation was unusually brief and light on any actual technical details (that’s what today is all about). Instead the crowd watched the 3 special guests crack jokes while Fallon and McIlroy took turns hitting to illuminated greens in the distance.
Fallon’s presence was interesting. He certainly ramped up the entertainment value of the evening. If he’s one-and-one with Nike so be it (it was fun), but if the company has larger plans for him, his influence could actually help Nike reach new golfers.
The Vapor Lineup
By now most of you have seen the #MMProto irons that Nike launched in extremely limited quantities a few weeks ago.
Those, now known as the Vapor Pro, are part of the new lineup, albeit with one not-so-subtle tweak. The Pro, along with the other two new irons (Vapor Pro Combo and Vapor Speed), feature bright neon accents. FYI, Nike calls the color Volt, and I suspect it’s not going to resonate – at least not in any positive way – with purists, and those of you who are already a bit Nike Golf averse.
This will not come as a surprise to anyone at Nike Golf.
Based on names along, I’m sure you can figure our where the Vapor Speed and Vapor Pro Combos fit in the Nike lineup. And yes…I’m vigorously shaking my head at the use of Speed. Fast/Speed, Speed/Fast…what else do you guys have?
This is a New Nike
One of the takeaways from the business side is that this is a new Nike Golf. There’s a new marketing team in place, the company is more focused on zeroing in on its target demographic (if you’re grumbling about Volt accents, it’s not you), and perhaps most noteworthy, the golf division is becoming more integrated with Big Nike.
What that means is that if Nike releases a bright neon signature shoe, the branding (including the color) is going to bleed its way into the Nike Golf product line.
What I saw last night was certainly non-traditional, absolutely polarizing, and totally Nike.
Let’s talk about what’s going on in real world terms. Nike has taken the name, and some of the coloring from it’s Hypervenom Soccer Boot and built an iron lineup around it (technical details not withstanding).
It’s no longer about Tiger and Victory Red. It’s about golf being part of the larger Nike identity.
Initial Impressions
The media had a chance to hit the new product (mostly in the dark) last night. My personal feeling is that Nike should have left the Volt off of the Pro. Blade guys favor clean designs, and the Vapor Pro isn’t that. Color aside, it’s a nice-enough looking blade that feels like it should when you hit it in the middle of the face. Miss it…well, it’s blade.
Nike has always done their Pro Combo set well, and the Vapor Pro Combo is no different.
In terms of demographics, they fill the sweet spot in the low to middle handicap range well, and while you’re not going to miss the volt accents, it’s by no means over the top.
The game-improvement iron (Vapor Speed) is where Nike has clearly made the biggest improvement. It’s a demographic that’s likely to be more receptive to Nike branding anyway, and finally Nike can say they have a visually compelling offering. It’s frighteningly easy to hit. It doesn’t matter where on the face you strike the ball, the line and trajectory remain constant. It’s not going to hurt Nike that the product is much easier on the eyes (even with a giant volt swoosh) than previous Nike GI irons.
Details to Follow
We’ll be onsite today and will update the live thread with more details from this morning’s technical presentations. We’ll no doubt hear about things like polymer packings, hollow cavities, and all those sorts of things that golf companies like to talk about.
The story is only beginning.
For now, what I can say is that Nike, a company know for taking bold steps, has taken its boldest leap to date, and arguably there’s no coming back from here. For better or worse, golfers will remember the day the Swoosh turned volt (even if they call it neon).
It’s aggressive. It’s risky, and while I’m inclined to tell you that neon (whatever you want to call it) can’t work in golf, I’m also certain that once upon a time people said the same thing about soccer, basketball, running, and the countless other sports where nearly everything Nike does works.
Live Coverage
Nike Vapor Fly, Vapor Pro Irons
Two new irons are replacing last season’s Vapor Speed irons in Nike Golf’s lineup for 2016: the Vapor Fly and the Vapor Fly Pro.
The Vapor Fly, which has a platinum-nickel finish and a yellow Nike Swoosh logo, has been designed to maximize distance and forgiveness. To make it easier to hit high, soft-landing shots, the 4- through 7-irons have been designed with a hollow chamber inside the heads.
However, instead of using the same 431-stainless steel on the back of the chassis, much it has been replaced with carbon fiber-reinforced resin. Opting for lightweight resin created 14 grams of discretionary weight and pushed more of each iron’s overall weight to the perimeter, which increases the moment of inertia (MOI) and should make the Vapor Fly more-forgiving. At the same time, the hollow-body construction lets the thin, Sup-10 spring steel face flex more easily at impact for increased ball speed.
To give players a blend of forgiveness and feel, Nike designed the Vapor Fly’s 8-iron through pitching wedge with a resin-filled, pocket-cavity. The attack wedge and sand wedge have been designed as resin-enhanced cavity-back irons to provide players with more feel.
The Vapor Fly Pro irons, which have a black finish and blue Swoosh logo, are designed for slightly more-accomplished players, straddling the line between a better player’s cavity-back and a game-improvement club.
Like the Vapor Fly irons, they come as an eight-club blended set, but the combination is different. The Vapor Fly Pros mix hollow-bodied 4- and 5-rons with pocket cavity mid-irons (6-8) and cavity-backed shot irons (9-A). According to Nike, the darker finish helps the clubs appear smaller at address and helps to conceal their offset. The Vapor Fly irons have slightly wider soles and thicker toplines than the Vapor Fly Pro irons, and according to Nike, should have a slightly higher initial launch angle because they have a slightly lower center of gravity (CG) position.
Both sets of irons should be in stores starting Jan. 29. The Vapor Fly irons will come standard (4-A) with True Temper ZT 85 steel shafts for $799.99, and UST Mamiya Recoil 400 shafts for $899.99. The Vapor Fly Pro irons (4-A) will come with True Temper XP 95 steel shafts for $899.99. Vapor Fly Pro 2- and 3-irons also will be available for $112.50.
Poland Home Vapor Match Jersey 2020 (Nike) CD0590-100
Poland official home jersey for the 2020-2021 season.
Branded Nike product in the Vapor Match version. Match model identical to the one in which players appear.
Table of contents
Add official print
You can add your own custom print.
The print on the jersey is made using the official, licensed PZPN font. This way, the jersey, name and number are identical to those offered by the official store.
Want to know more about printing on football jerseys? Click here to find out how prints are made in our store.
Product features
- fitted cut
- raglan sleeves – designed to provide freedom of shoulder movements
- polo-style collar
- pressed emblems: Poland crest and manufacturer’s logo
- applied premium technologies: VaporKnit
- material: 100% polyester
- licensed product – through purchasing you are supporting the club financially
com/video/452655264?background=1&autoplay=1&loop=1″ frameborder=”0″ allow=”autoplay; encrypted-media” allowfullscreen=”1″/>
Nike VaporKnit technology
Premium technology from an American clothing manufacturer.
VaporKnit material is made of ultra-light yarn that adapts to the athlete’s body thanks to its elastic structure.
The fabric incorporates microstructures that act as openings, allowing access of air to a large portion of the skin. This way, sweat is immediately discharged from the surface of the body.
The microstructures are located in carefully mapped places, i.e. where the human body produces the most sweat.
Clothing with VaporKnit technology is designed for high intensity physical activity.
Versions available for sale
Two versions of the jersey are available for sale:
1. Standard – Stadium (manufacturer’s code: CD0722-100). List price: €89,99.
This version is created for the fans.
The emphasis is placed on endurance and comfort. The greater grammage of the material ensures longevity of the jersey.
A standard, non-adherent fit cut is designed to ensure comfort. There are no vents or other elements important for professional athletes.
The badge and manufacturer’s logo are embroidered.
The material incorporates Dri-FIT and Breathe technologies.
2. Match – Vapor Match (manufacturer’s code: CD0590-100). List price: €139,99.
A version identical to the ones that Polish national team players wear.
During production, the biggest emphasis was on aeration and lightness. The material weighs slightly less than in the other version, so that the jersey is not so mechanically durable.
On the surface of the jersey there are additional vents to improve ventilation, including the back. The cut is matched to the athletic build of professional players – the jersey adheres to the body, without hindering movements.
The badge and manufacturer’s logo are pressed to reduce the weight of the jersey.
The material incorporates premium technology, i.e. Nike VaporKnit. Thanks to this, the jersey dries very quickly and provides skin ventilation at the highest level.
Which version should you choose?
If you are hesitant as to which version is right for you, we strongly recommend choosing the standard version. It guarantees comparable quality to the match version, at a lower price.
Enhancements accompanying the match version, e.g. the difference in the construction of the material, are only relevant for professional athletes and will not affect the comfort of normal, occasional use of the jersey.
90,000 Nike Logo History – Pioneer Design Studio Blog
Today we offer to look at the history of perhaps the most famous and beloved of the sports brands in the world – Nike. We are all familiar with the Nike swoosh, endorsed by a huge number of superstars such as Michael Jordan, LeBron James, Andre Agassi, Maria Sharapova, Venus and Serena Williams, the list goes on and on.
The famous “checkmark”, so well known and beloved at the present time, has a rather weak start as a logo, and as in any great story, has gone from humble beginnings to an incredible future.
In 1971, Phil Knight, founder of Blue Ribbon Sports, hired Portland University design student Carolyn Davidson to design a logo for the shoe. Davidson presented Knight with several design options, and although Knight did not consider the checkmark logo to be a stunning option, he chose this symbol and decided that “over time, many people may like it more and more.” Davidson billed $ 35 for the work, but years later, after the Nike logo became known around the world, Knight sent the designer a diamond swoosh ring and an envelope with Nike stock to express his gratitude.
Knight wanted the Nike logo design to be an emblem that was simple, dynamic and flexible at the same time. These words characterize the Nike logo, which has successfully evolved into one of the most influential and recognizable symbols around the world.
The Nike swoosh represents the wing of the famous statue of the Greek goddess of victory Nike, which has been the inspiration for many great and brave warriors. Initially, the brand was introduced as “tape”, but later became known as “swoosh” (the whistle of air being cut), as this name accurately symbolizes the material from which Nike makes sports shoes.
In the spring of 1972, the first Nike shoe with the swoosh logo appeared on the market, and a few years later, in 1995, the logo was registered as a trademark of the company and became its corporate identity. The image that is used today emerged nine years after the original logo was developed. Since then, the sign has been slightly changed – the check mark was slightly tilted, blurred and painted black.
The abstract wing is a significant symbol for the company involved in the creation of sports equipment and footwear.The logo has an exclusive mission: “to bring inspiration and innovation to every athlete in the world.
” The slogan: “Just do it” and the swoosh logo have become a way of life for many generations. The history of Nike’s identity is an amazing example of how a small symbol with a simple yet powerful design can contribute to the success of a brand and transform a company into a global star.
90,000 The Nike logo cost $ 35. It was drawn by a student – Russell Westbrook – Blogs
And the brand name was invented in a dream.
Nike founder Phil Knight in the early 70s could have lost his entire business – his own suppliers wanted to deceive him. There was no Nike brand yet; Knight was the head of Blue Ribbon, which sold Japanese-made Onitsuka Tiger sneakers in the States. At some point, the Japanese secretly wanted other partners in the United States. The future of Blue Ribbon was in jeopardy, and Phil started thinking about how to get away from Onitsuka.
In the end, Knight found a Canada factory in Mexico and ordered 3,000 pairs of football boots there.
The manufacturer asked him to indicate the name and logo that should be applied to the boots – this is how the history of the Nike brand began.
***
Knight approached Carolyn Davidson, a graphic design student at the University of Portland, where he studied. They met when Phil accidentally heard in the hallway how a girl complains that she has no money for painting courses. Knight approached and offered her a job – drawing lettering, logos and other graphics for two dollars an hour. She agreed and wrote her name and phone number on a piece of paper.
Knight’s first assignment to Davidson was to design a logo for his new, as-yet-unnamed brand. “I said you need something that evokes a sense of movement,” Knight wrote in his autobiography Shoe Salesman. “I really didn’t know what I wanted. I’m not an artist. ”
“I remember sitting in the workshop and working on the logo,” Carolyn recalls. – First I drew a sneaker. Then I drew logos on a napkin and superimposed one image on top of another.
And then I threw them away.Because you needed something that looked really good on the shoes. ” Phil did not like the first set of Davidson sketches, but the second turned out to be the same Swoosh that everyone knows today. Carolyn billed Knight for 17.5 hours of work, he wrote her a check for $ 35 (a little money even in the 70s).
Carolyn Davidson and her most famous drawing
Phil wasn’t happy with the logo, but he needed to send something to the Mexicans at the Canada plant.In addition, the partners liked the drawing. “We decided that this logo looks fresh and at the same time as if it is from the ancient world. It’s like he’s timeless, ”Knight recalls. Having dealt with the logo, he thought for a long time what to name the new company. He liked the Dimension Six version (it didn’t mean anything, Phil just invented it himself), the partners – Falcon (“falcon”). They argued until Knight’s colleague Jeff Johnson dreamed of a name that suited everyone – Nike.
Like Nika, the Greek goddess of victory.
Soon the new logo was called “Swoosh” in the office of Knight’s company. When customers asked Phil what that meant, he answered – it’s the sound with which someone is overtaking you.
***
The Nike logo has changed over the years. The company’s official website marks four stages in the evolution of the Swoosh.
The first stage is a drawing by Carolyn Davidson. First, she drew a swoosh, and then it was covered with the Nike wordmark in an ornate font.
Second stage – new logo style.The lettering was moved so that it did not run over the Swoosh, and the font was changed to Futura Bold. It was invented in 1927 by the German designer Paul Renner. Futura and various modifications are one of the main fonts of the 20th century: they typed all the texts in IKEA catalogs until 2009 (when the Swedes changed the font, they even created petitions in support of Futura on the Internet), it appears in the Futurama screensaver and on the cover of the video game Destiny .
.. The Supreme logo is typed in a similar font.
Third stage – boxing. To further accentuate the logo design, Nike has placed it in a contrasting square.
The fourth is pure Swoosh. By the mid-90s, Davidson’s drawing had become so recognizable that Nike designers removed all unnecessary things.
Air Force 1 sneakers with removable swoosh
By the early 80s, Nike had become one of the most famous companies on the planet, and its $ 35 logo was a design icon. In 1983, Knight additionally thanked Carolyn Davidson and threw a party in her honor, where she was presented with a gold swoosh ring with a diamond and a stake in Nike.In 2016, Knight said he was worth a million dollars.
“I’m proud of what I did, but in a way, this is just another example of design work,” says Davidson. “If it wasn’t for Phil and the Nike people, it would be just another drawing.”
***
Phil Knight retired in July 2016 to become Nike’s honorary chairman of the board. Caroline retired in the early 2000s and took up charity work. She says she never sold any of the shares she received from Knight.
Photo: Gettyimages.ru/Jamie Squire / Allsport; oregonlive.com; nike.com; sneakerfreaker.com
Nike Logo – $ 35 Billion Emblem
Reading time: 6 minutes
Nike logo on ball. Flickr / Josh Hallett
The Nike logo is one of the most recognizable corporate symbols in the world. It can be found in almost every country in the world. It is featured on clothing, shoes, sports equipment, billboards, televisions and magazines.One of the most successful marketing campaigns in the history of mankind – “Just do it” has passed under this symbol. In general, wherever there is a Nike company (and it is almost everywhere), there is also its logo.
Swoosh
Probably, you can not even explain what symbol we are talking about. At the very mention of Nike, this symbol rises before our eyes. Yes, yes, we are talking about an emblem in the form of a streak, tapering at the ends and known as a swoosh.
In English, “swoosh” means the sound of air being cut or the whistle that occurs when moving quickly.In general, it can be translated into Russian by a word from the Internet meme “vzhuh”. This is perhaps the most appropriate word in Russian (although it will hardly be possible to find it in Ozhegov’s dictionary), which conveys the dynamics and energy that the Nike logo combines in itself.
Nike logo. Flickr / Simon Williams
With this simple yet incredibly expressive symbol, Nike has grown from the obscure Blue Ribbon Sports to a billion-dollar global corporation. Undoubtedly, he became part of the company’s identity and played an important role in its success.In large part, thanks to him, the company has made billions. And what’s great is that the Nike logo cost the company only $ 35. [1]
Nike logo was designed by student
It was like this. In the late 1960s, Phil Knight, one of the founders of Blue Ribbon Sports, taught accounting at the University of Portland in addition to running a business. He overheard a conversation between two students. One of them told the other that she did not have enough money for oil painting classes.
This student’s name was Carolyn Davidson. She studied to be a designer. Phil Knight, hearing about Davidson’s financial difficulties, offered her a part-time job. He needed someone to draw graphs and diagrams for his presentation (it’s hard to believe, but in those days it was done by hand, without computers).
Carolyn Davidson has successfully completed the mission. And the next time Blue Ribbon Sports needed a designer again, she was again offered a part-time job. This time she designed posters and flyers.[1], [2]
And in 1971, Phil Knight and his partner Bill Boverman needed a symbol for a new line of sneakers. They asked Davidson to create a symbol that would be very different from the logos of the main competitors – Adidas and Puma. The main requirement for the new symbol was short: it “should look like speed”.
Davidson designed five characters, including the swoosh. Knight didn’t like any of them. But it seemed to him that the swoosh is the most different from the symbols of competitors.
Nike logo. Flickr / Peter Fletcher
“I don’t really like him,” Knight said. “But maybe in time I will.” [1]
Carolyn Davidson asked for $ 35 for the work. And she got them. Adjusted for inflation, this would be roughly $ 220 today.
In 1971, the company used the emblem for the first time. And in 1972, Blue Ribbon Sports was renamed Nike. The symbol designed by the student has become the Nike logo. Under this sign, the company has become a real industrial giant.[1], [2]
Just one of the jobs …
Nike executives used Carolyn Davidson several more times. And both sides were very pleased with the results of cooperation. According to Davidson, her work has always been judged on merit. Well, Knight admitted that ordering the logo from Davidson was a very good deal.
In 1983, Nike invited Carolyn to a special party in honor of its logo and its creator. At the party, the designer was presented with a gold ring with a swoosh and company shares.[1]
Flickr / dishwab
50 years after its creation, the Nike logo has not changed at all. But now it is one of the most recognizable corporate symbols. And Nike is now one of the most powerful brands in the history of the industry.
“When I see my design in everyday life, it seems a little surreal and strange to me,” says Davidson. “Of course I am proud of what I did. But for me it is, in a sense, just one of my jobs. It was Phil and his people who made Nike what the company is today.If they had not made the right decision then, the sign would have remained just a drawing forever. ”[1]
- Umoh R. Here’s how much Nike’s billionaire founder paid for the infamous swoosh logo in 1971. CNBC. Sep 5, 2018.
- Rovell D, How a college student created one of sport’s most iconic images. ABC News. Jun 17, 2016.
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Nike sues the company that produced “Satanic sneakers”
https://ria.ru/20210330/krossovki-1603388585.html
Nike sues the company that produced “Satanic sneakers”
Nike sues
Nike sues the company that produced Satanic sneakers
Nike sportswear brand sues MSCHF, which together with rapper Lil Nas X released “satanic sneakers” with a drop of human blood.About RIA Novosti, 30.03.2021
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WASHINGTON, March 30 – RIA Novosti. Sportswear brand Nike has sued the company MSCHF, which, together with rapper Lil Nas X, released “satanic sneakers” with a drop of human blood.NBC News reported. Nike accused MSCHF of trademark infringement. The fact is that the sneaker called Satan Shoes is a modified Nike Air Max 97: a pentagram suspension is added to the original version, and an air bubble in the sole contains, it is said, a drop of blood. In addition, the sneakers bear the inscription Luke 10:18 – a reference to verse 18 of chapter 10 of the Gospel of Luke, which refers to the fall of Satan from heaven. …A total of 666 pairs of sneakers were released for sale at a price of $ 1,018. Soon they all went their separate ways, notably that Nike only has complaints against MSCHF, and rapper Lil Nas X has not been named as a defendant. The lawsuit alleges that “satanic sneakers” have already led to calls to boycott Nike over rumors that the company itself has allegedly authorized the sale of such shoes. Nike emphasizes that it has nothing to do with “satanic sneakers.” You know I was just kidding, right? ”American rapper Lil Nas X (real name – Montero Lamar Hill) was born on April 9, 1999.He gained fame thanks to the single Old Town Road.
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WASHINGTON, March 30 – RIA Novosti. Sportswear brand Nike has sued the company MSCHF, which together with the rapper Lil Nas X released “satanic sneakers” with a drop of human blood.This was reported by the NBC News TV channel.
Nike accused MSCHF of trademark infringement. The fact is that the sneaker called Satan Shoes is a modified Nike Air Max 97: a pentagram suspension is added to the original version, and an air bubble in the sole contains, it is said, a drop of blood. In addition, the sneaker has the inscription Luke 10:18 – a reference to verse 18 of chapter 10 of the Gospel of Luke, which speaks of the fall of Satan from heaven.
MSCHF confirmed to the TV channel that they had indeed added a drop of blood to the sole, which the company’s employees donated specifically for this.A total of 666 pairs of sneakers were released for sale at a price of $ 1,018. Soon they all went their separate ways.
It is noteworthy that Nike has claims only against MSCHF, and rapper Lil Nas X is not named as a defendant. The lawsuit alleges that “satanic sneakers” have already led to calls to boycott Nike over rumors that the company itself has allegedly authorized the sale of such shoes. Nike emphasizes that it has nothing to do with “satanic sneakers”.
Lil Nas X commented on the news about “Satanic Sneakers” on Twitter by posting a snippet from the SpongeBob SquarePants animated series in which one of the characters says, “I was just kidding … You guys know I was just kidding, right?” ”
February 7, 08:00 Culture Step into the future: how we loved sneakers
American rapper Lil Nas X (real name – Montero Lamar Hill) was born on April 9, 1999.He gained fame thanks to the single Old Town Road.
The history of the Nike name and mass delusion
Perhaps the most famous Nike sneakers in the world were not always called that way. The first 14 years of its existence, from 1964 to 1978, the company bore the name “Blue Ribbon Sports”. During this time, the company was only a distributor of footwear of the Japanese manufacturer Onitsuka Tiger, whose name is still inextricably linked with the brand of running shoes ASICS (this name, in turn, stands for the Latin “Anima sano in corpore sano” – “Healthy body in a healthy spirit”).
In 1971, Nike founder, pro runner Phil Knight, and his colleague and trainer Bill Bowerman, developed and released the first in-house-made athletic shoe. They were sneakers with waffle-like soles. Rumor has it that Bowerman spied on this engineering decision in his own kitchen when his wife was making waffles. Developing its own production, the brand required changes, rebranding and, of course, the development of a new name. Since 1978, the company officially becomes Nike, Inc.
Under the wing of the Greek goddess of victory
Nike owes its name to Nike, the Greek goddess of victory. This approach to naming can hardly be called innovative even for its time, but the winner, Nika, obviously really has a positive effect on the athletes striving for victory and the creators of the brand competing in the market race.
The ancient Greek goddess of victory, Nike, who gave the name to one of the world’s greatest sports brands.
Naming and pronunciation difficulties
Despite the fact that such naming brought the brand multiple victories and worldwide fame, many over the years and still pronounce this name incorrectly.Mass delusion is as global as the spread of the brand itself. In the world, even employees and representatives of the brand have long pronounced its name incorrectly.
The problem arose because, according to the English reading rules, a letter combination such as Nike should actually read [naik] . But the name of the ancient Greek goddess is pronounced as [naiki:] with an elongated [i:] at the end.
This case has become a science for many name and brand specialists: if you want your brand name to be pronounced correctly, make it so simple and easy to read that no one has doubts or problems reading the name.
The famous Swoosh
The world famous Nike logo, or rather, its graphic component, the so-called Swoosh, is a stylized image of the goddess’s wing. Back in 1971, this truly ingenious logo was drawn by Carolyn Davidson, a student at the University of Portland. She received $ 35 for her work. 12 years later, Phil Knight presented the designer with a gold ring with diamonds and the symbols of his own company. Agree, very often it is difficult to appreciate true masterpieces right away.
The famous Nike swoosh
Today, the Nike logo is used as an example to design students around the world as a model of conciseness of thought and a holistic, recognizable image that works equally effectively in large and small forms.
Both Nike sneakers and the brand logo remain the benchmark for functionality and superior clean design, while maintaining a cohesive brand identity.
The logo integrates perfectly into the product design
The history of the Nike logo
In one of the TV programs “What? Where? When?” was asked about the history behind Nike’s famous “comma” logo.And the answer was as if she, this comma, means the belly of a pregnant woman, since Nike clothing was originally intended for pregnant women.
So, this version, to put it mildly, is not true. How it really was – real material.
In 1964, track and field athlete Phil Knight and his trainer founded Blue Ribbon Sports, which reselled sports shoes from the Japanese firm Onitsuka Tiger, now Asics. Things were going well until the collaboration between the two firms ended in 1971.
Blue Ribbon Sports have decided to launch their own production of sports shoes. It was in 1971 that the company began to produce shoes under the Nike brand, and in the same year the now famous Swoosh logo appeared.
Carolyn Davidson, a graphic design student in Portland, designed this wonderful and memorable logo. For her work, Carolyn then received $ 35. However, already in 1983, at a special banquet, Phil Knight handed her a diamond ring engraved with the Nike logo and a plump envelope with the company’s shares.
What does the Nike logo mean? First, it symbolizes movement and speed. Phil Knight, when commissioning Carolyn Davidson, emphasized that Nike’s logo should in no way resemble a trio of Adidas stripes. And secondly, the Swoosh personifies the flap of the wing of the ancient Greek goddess Nike, after whom the company is named. By the way, in the US they don’t say “Nike”, but “Nike”. Now the Nike brand is one of the most expensive in the world. And this simple and graceful logo played a huge role in its popularity and recognition.
By the way, to say, there was a million dollars worth of Nike shares in that envelope, but Carolyn still hasn’t sold a single one.
It so happened that Swoosh became a trademark only in 1995. And until now, the Nike logo has remained virtually unchanged.
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Nike sues the creators of “satanic” sneakers
MSCHF and rapper Lil Nas launch a sneaker with human blood in the sole based on the Nike Air Max 97
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PROfashion
Nike has filed a lawsuit in the Eastern District of New York against MSCHF, which teamed up with rapper Lil Nas to launch a limited edition Satan Shoes sneaker based on the Nike Air Max 97.The modified version of the sneaker contains human blood in the sole air balloon – a scandal involving a non-Nike collaboration damaging the brand’s business reputation, the lawsuit says.
Update | 04/02/2021 | Court upheld Nike’s claim and ordered MSCHF to stop selling sneakers co-branded with rapper Lil Nas X
Brooklyn-based MSCHF is known for its high-profile projects on the verge of fashion and art – designers rethink iconic items, releasing them for sale in limited capsules.So, recently there was a drop of “birkenstock” – a hybrid of sandals made from cut Birkin bags from Hermès and the original sole of the shoe brand Birkenstock. Earlier, the team presented the “Jesus Shoes” by customizing the Nike Air Max 97 sneakers. The shoe, released under the slogan “Walk on Water,” contained consecrated water from the Jordan River in the sole.
As part of the latest collaboration with rapper Lil Nas, the creators at MSCHF have released Satan Shoes, also based on the Nike Air Max 97.The air tank of their soles contains human blood, and there are pentagram-shaped fittings engraved on the lacing with the inscription “Luke 10:18” – a reference to a line from the Gospel of Luke. The limited collection includes 666 models worth $ 1,018 per pair. Despite the existing precedent of borrowing Nike models for their projects, this time the company’s lawyers were concerned about the proximity of satanic symbols with the corporate logo Nike “Swoosh”. Trademark abuse has led to lightning-fast consumer backlash against Nike.
Due to the damage to business reputation, lawyers ask the court “to prohibit MSCHF from producing, advertising and selling any goods with Nike brands, as well as to oblige MSCHF to transfer to Nike any shoes, clothing, packaging, business cards, printed materials and digital files bearing Nike trademarks. “. The company had no complaints about the rap artist who took part in the partnership.
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