Nike shipping reviews. Vessi Shoes Review: Innovative Waterproof Sneakers for All Conditions

What makes Vessi shoes unique. How does Vessi’s waterproof technology work. Are Vessi shoes sustainable and eco-friendly. What are the pros and cons of Vessi footwear. Where are Vessi products manufactured.

The Rise of Vessi: Revolutionizing Waterproof Footwear

Vessi has emerged as an innovative player in the footwear industry, captivating consumers with their all-in-one, multipurpose sneakers. Founded in Vancouver, Canada by Tony Yu, Andy Wang, and Mikaella Go, Vessi launched in 2017 through a highly successful Kickstarter campaign. The brand’s initial goal of $25,000 was far surpassed, raising an impressive $1,260,557 backed by 9,365 supporters.

What sets Vessi apart is their patented waterproof technology designed to withstand tough conditions year-round. This unique selling proposition addresses a common problem many face – the need to switch between different shoes for various occasions, seasons, and weather conditions.

Vessi’s Innovative Waterproof Technology Explained

At the heart of Vessi’s success is their revolutionary waterproof technology. How does it work? Vessi shoes feature a patented Dyma-tex membrane woven directly into the knit fabric. This innovative approach allows the shoes to repel water while maintaining breathability.

The construction of Vessi shoes involves multiple layers of engineered materials, each serving a specific purpose:

• A nano-filtering membrane on the top layer
• The Dyma-tex technology interwoven into the knit
• A stretch knit layer to prevent moisture and debris infiltration
• Antibacterial, replaceable insoles
• A Herringbone grip outsole with water-channeling grooves for improved traction

This sophisticated design enables Vessi shoes to stand up to rain, wind, mud, snow, and slush while remaining comfortable and stylish.

Sustainability and Eco-Friendliness: Vessi’s Commitment to the Environment

For environmentally conscious consumers, Vessi offers an appealing option in the footwear market. The brand prides itself on using no animal products in their shoes, making them entirely vegan-friendly. Additionally, Vessi claims to have a lower carbon footprint compared to traditional footwear manufacturers.

While specific details about their manufacturing process are limited, Vessi states that their production requires 600% less energy than average competitors. This significant reduction in energy consumption, coupled with faster manufacturing times, contributes to a more sustainable product.

Vessi Product Line: Versatile Styles for Every Occasion

Vessi offers three distinct styles of waterproof sneakers, each designed to cater to different needs and preferences. Let’s take a closer look at one of their popular models:

Everyday Slip-Ons: Comfort Meets Convenience

The Everyday Slip-Ons exemplify Vessi’s commitment to combining style, comfort, and functionality. These lace-less shoes feature:

• A clean, simple design that fits snugly around the ankles
• Quick slip-on and slip-off capability for indoor and outdoor use
• Front and side-to-side grip for enhanced comfort and stretch
• Breathable mesh for airy comfort
• Lightweight, weatherproof material ideal for various activities

The versatility of the Everyday Slip-Ons makes them suitable for gym sessions, lounging at home, or traveling.

Pros and Cons of Vessi Footwear

As with any product, Vessi shoes come with their own set of advantages and limitations. Understanding these can help potential buyers make an informed decision.

Pros:

• Three distinct, trendy styles versatile for various lifestyles
• Patented waterproof technology effective in tough weather conditions
• Easy cleaning process for all sneakers
• “Quadpay” payment plans available for U.S. customers
• Exclusively online for global accessibility
• Free shipping to select countries
• Free exchanges and returns within North America
• Sustainable manufacturing process

Cons:

• Sneakers not available in wider sizes
• “Quadpay” payment plans limited to U.S. customers with potential late fees
• No permanent retail stores, only occasional pop-up locations
• Shipping limited to select countries

Manufacturing and Production: Where Are Vessi Shoes Made?

Vessi shoes are designed in Vancouver, Canada, but the actual manufacturing takes place in Taiwan. While the brand doesn’t provide extensive details about their production process, they emphasize the technological aspects and design features of their shoes.

The choice to manufacture in Taiwan likely allows Vessi to leverage specialized expertise in footwear production while maintaining control over their unique waterproof technology implementation. This approach enables them to deliver high-quality, innovative products to consumers worldwide.

Vessi’s Market Position: Competing with Established Brands

Despite being a relatively new player in the footwear industry, Vessi has quickly gained traction and positioned itself as a competitor to established brands like Nike and Adidas. How has Vessi managed to carve out its niche in a crowded market?

1. Unique Selling Proposition: Vessi’s focus on truly waterproof sneakers that don’t compromise on style or comfort sets them apart from traditional athletic shoe brands.
2. Innovation: The patented Dyma-tex technology gives Vessi a technological edge that many larger brands have yet to match in the casual sneaker category.
3. Sustainability: With growing consumer interest in eco-friendly products, Vessi’s commitment to sustainability appeals to environmentally conscious shoppers.
4. Direct-to-Consumer Model: By selling exclusively online, Vessi can offer competitive pricing and maintain a close relationship with its customer base.

While Vessi may not have the brand recognition of Nike or Adidas, its innovative approach and focused product line have allowed it to establish a loyal following and compete effectively in the waterproof footwear niche.

Customer Experience: Ordering and Trying Vessi Shoes

For those considering purchasing Vessi shoes, understanding the customer experience is crucial. How does the ordering process work, and what can customers expect when trying on their new Vessi sneakers?

Ordering Process:

1. Visit the Vessi website and browse available styles and colors
2. Select your desired size (note that Vessi doesn’t offer wide sizes)
3. Add the shoes to your cart and proceed to checkout
4. Choose your shipping method (free shipping available to select countries)
5. Complete payment (U.S. customers can use the Quadpay option for installment payments)

Trying On and Returns:

Upon receiving your Vessi shoes, you’ll have the opportunity to try them on and assess their fit and comfort. If you’re not satisfied, Vessi offers:

• Free exchanges and returns within North America
• A straightforward return process through their website
• The option to exchange for a different size or style if needed

This customer-friendly policy allows buyers to shop with confidence, knowing they can easily return or exchange their purchase if it doesn’t meet their expectations.

Care and Maintenance of Vessi Shoes

One of the advantages of Vessi shoes is their easy maintenance. How should you care for your Vessi sneakers to ensure they remain in top condition?

Cleaning Instructions:

1. Remove excess dirt or mud with a soft brush or cloth
2. For tougher stains, use a mild soap and warm water solution
3. Gently scrub the affected areas with a soft-bristled brush
4. Rinse thoroughly with clean water
5. Allow shoes to air dry at room temperature (avoid direct heat sources)

The waterproof nature of Vessi shoes makes them resistant to stains and easy to clean. However, it’s important to avoid harsh chemicals or abrasive cleaning methods that could damage the shoe’s waterproof membrane.

Long-Term Care:

• Rotate your Vessi shoes with other footwear to extend their lifespan
• Store in a cool, dry place when not in use
• Replace the insoles periodically to maintain optimal comfort and hygiene
• Inspect the outsoles regularly for wear and replace if necessary

By following these care instructions, you can help ensure your Vessi shoes remain comfortable, waterproof, and stylish for years to come.

The Future of Vessi: Expansion and Innovation

As Vessi continues to grow and gain popularity, what can we expect from the brand in the future? While specific plans are not publicly available, there are several potential areas for expansion and innovation:

Product Line Expansion:

• Introduction of new styles to cater to different fashion preferences
• Development of specialized shoes for specific activities (e.g., hiking, running)
• Expansion into other waterproof apparel or accessories

Technological Advancements:

• Further refinement of the Dyma-tex technology for enhanced performance
• Integration of smart features or sustainability improvements
• Collaboration with other tech companies for innovative footwear solutions

Market Expansion:

• Increased global presence through expanded shipping options
• Potential brick-and-mortar stores or partnerships with existing retailers
• Collaborations with influencers or celebrities to boost brand awareness

As Vessi continues to challenge traditional footwear norms, it will be interesting to see how the brand evolves and what new innovations they bring to the market.

Vessi’s Impact on the Footwear Industry

Vessi’s emergence and rapid growth have undoubtedly made waves in the footwear industry. How has Vessi influenced the broader market, and what changes might we see in response to their success?

Driving Innovation:

Vessi’s focus on waterproof technology in casual sneakers has pushed other brands to reconsider their approach to weatherproof footwear. We may see increased research and development in waterproof materials and construction methods across the industry.

Sustainability Focus:

Vessi’s commitment to eco-friendly production and vegan materials aligns with growing consumer demand for sustainable products. This may encourage other footwear brands to prioritize sustainability in their manufacturing processes and material choices.

Direct-to-Consumer Model:

Vessi’s success with online-only sales may inspire other emerging footwear brands to adopt similar direct-to-consumer models, potentially disrupting traditional retail channels.

Versatility in Design:

The concept of all-in-one shoes that can handle various weather conditions and activities may lead to a trend of more versatile footwear designs across the industry.

As Vessi continues to grow and innovate, its impact on the footwear industry is likely to expand, potentially reshaping consumer expectations and industry standards in the process.

Vessi Shoes Review – Must Read This Before Buying

About Vessi

Vessi is a new player in the footwear industry that’s making heads turn with their innovative, all-in-one, multipurpose sneakers. The brand delivers a patented waterproof technology for the highest level of performance that’s designed to withstand the toughest conditions, all year round.

The following Vessi shoes review will guide you with an inside look into the brand and its product to ensure you make the right purchase decision.

Overview of Vessi

For many of us (and don’t be shy to admit it), our closets are filled with shoes for every occasion, season, and weather condition. Vessi recognized that problem of having to switch between shoes and were able to magically solve it with their line of Vessi sneakers.

Vessi footwear was founded by Tony Yu, Andy Wang, and Mikaella Go in Vancouver, Canada. The brand used a Vessi Kickstarter campaign and launched in 2017. As of September 5^th, 2019, the company raised an impressive $1,260,557, backed by 9,365 people, with an initial goal of only $25,000. Let that sink in. So many people are keen on their idea and the brand did not disappoint.

I’ve become a huge fan of Vessi shoes, and their aesthetically trendy look, for keeping up with the hottest styles from the likes of Nike, Adidas, and others. The true beauty behind the brand, however, is the benefits of its waterproof technology for the harshest conditions and the specific features that each of their three designs offer; but we’ll take a closer look at that later in the Vessi Shoes Review.

If you find yourself skeptical about sneakers being waterproof, I get it. The whole concept of a pair of Vessi shoes standing up to rain, wind, mud, dirt, snow, and slush seems to be good to be true. A Vessi shoes review discovered the brand’s secret: Vessi waterproof shoes feature a patented Dyma-tex membrane that is woven into the knit. The fabric also sits with layers of engineered material for extra stretch, moisture wicking, antibacterial insoles, and a slip-free Herringbone grip.

For environmentalists reading this Vessi shoes review, I have some great news. Vessi footwear doesn’t use any animals in their products and are able to leave a lower carbon footprint in their process. Specific details of how they achieve less pollution is left unclear, but the brand provides statistics such as requiring 600% less energy; all the while manufacturing their products faster than their average competitor.

Check out the rest of our Vessi shoes review for a breakdown on the features and benefits of their products. Below, you’ll find the pros and cons list:

Pros

• Three distinct and trendy styles that are versatile for any lifestyle
• Patented waterproof technology that stands up to the toughest weather conditions
• Easy cleaning process for all sneakers
• “Quadpay – payment plans” for 4x bi-weekly, interest-free installments
• Exclusively online for global accessibility
• Free shipping to select countries
• Free exchanges and returns within North America
• Sustainable manufacturing process

Cons

• Sneakers do not come in wider sizes
• “Quadpay – payment plans” are currently only available to U. S. customers; with $7 late fees
• No retail store; pop-up stores must be notified ahead of time
• Shipping is limited to select countries

Where Are Vessi Products Made?

Vessi sneakers are designed in Vancouver, Canada and are made in Taiwan. I’ve found that the brand doesn’t go into too much detail in the production process, but they do outline the technological aspect and design quite thoroughly. The main components of the shoes seem to be quite straightforward.

Every pair of Vessi shoes are thought-out on every level. The top layer features their nano-filtering membrane; Dyma-tex technology interwoven into the knit; and a stretch knit layer to prevent moisture and debris from getting in. The antibacterial insoles are replaceable for custom or orthotic insoles which I find to be a convenient feature for people. Lastly, the bottom uses a Herringbone grip with engraved channels to zone water out for better traction.

Vessi Shoes Review

Everyday Slip-Ons

The first style of Vessi waterproof shoes I want to address is the Everyday Slip-ons. The lace-less shoes offer a clean and simple look and fit comfortably around the ankles, much like a sock. The quick slip-on and slip-off design makes it perfect for indoors and outdoors. I find these pair to be the best for the gym; lounging at home; or when travelling.

The Everyday Slip-ons are a line of Vessi shoes that feature a front and side-to-side grip to deliver extra comfort and stretch. The breathable mesh is also supported by an airy comfort that makes you feel light on your feet. The lightweight and weatherproof material makes it the comfiest, convenient, and portable choice.

The only problem I have with the opening is that the material is designed to stretch over time and will eventually loosen up if you’re constantly putting them on and taking them off. Overall, the Everyday Slip-ons look and feel wonderful. The shoes come in three distinct colors and are currently available for $135 CAD.

Everyday Sneakers

The next line of Vessi waterproof shoes worth mentioning is the Everyday Sneakers collection. Just like the name states, these sneakers were made for your daily routines. I’m a fan of the trendy aesthetic of the shoe and the fashionable-athletic feel I get; which is comparable to other top brands in the industry.

The Everyday Sneakers feature an extra arch support with sportier soles which keeps your feet comfortable when wearing them all day, everyday of the year. The bottoms also feature zones that push water through the channels to deliver better traction in the snow or rain.

These Vessi sneakers are perfect for any lifestyle, active or not, and make a great collection to your closet. The fashionable pair comes in four colors to choose from and are currently available for $135 CAD.

Cityscape Sneakers

Last, but not least, the Cityscape Sneakers is from the brand’s original line of Vessi waterproof shoes. The aesthetic is minimalistic and made to stand out with its stylish design and is perfect with any attire – whether for work or leisure. I love the super lightweight feel to it which makes it a comfortable choice to wear everyday.

The Cityscape Sneakers are fantastic for your outdoor excursions and I had no problem with the mud or puddles. Although they offer less traction than the other styles, and aren’t great for the ice, they still deliver the same stretchy, breathable, lightweight, and waterproof features.

The Vessi footwear is versatile for your everyday life. However, if I had to choose between the Cityscape Sneakers and the Everyday Sneakers, I would opt to go with the Everyday Sneakers because these pair don’t feature the extra arch support. With that said, I’d still be happy with these as they definitely get the job done. The Cityscape sneakers are available in four colors and are currently available at $135 CAD.

An important question to ask in the Vessi shoes review and to be honest, the sneakers aren’t exactly cheap. However, the prices aren’t ridiculously expensive either; especially for the benefits and features you get.

A Vessi shoes review found that you’ll end up paying the same price as you would for a recognized top brand such as Nike and Adidas. Even better, one pair of Vessi sneakers will probably save you money from buying multiple shoes for various seasons. Below are the listed prices for their collection:

• Men’s and Women’s Everyday Slip-ons – $95
• Men’s and Women’s Everyday Sneakers – $95
• Men’s and Women’s Cityscape Sneakers – $95

Sizes. A common problem I find that gives everyone a headache. To make matters worse, Vessi doesn’t exactly have a retail store, other than the occasional pop-up store, to go in and try their shoes. Lucky for you, I’ve found the brand’s sizing chart page in the Vessi Shoes Review. In addition, for your convenience, I’ve listed the details for finding their correct shoe size:

• All Vessi sneakers
  are unisex
• All styles do not
  come in wider sizes; however, the men’s sizes do run wider than the women’s
• Men’s sizes range
  from 6-13
• Women’s sizes
  range from 6-11
• Shoes fit snug,
  like a sock – made to take shape of your foot over time
• If you’re a
  half-size – the brand recommends sizing up

Where to Buy Vessi

Retail

Sad news folks. Vessi Footwear does not have a physical
retail store to try-on and buy their shoes. The brand does, however, occasionally
hold pop-up stores and events but you would have to follow their social media account
to keep up with any news. Below is a list of their social media accounts so you
keep an eye out:

Online

Yes, yes, and yes. The Vessi products are available globally through their online store. The easy access is convenient and let’s you browse through all their products. Check out their site here.

Is Vessi Available on Amazon?

My
search came up empty. While there are tons of brands claiming waterproof
technology at a cheaper price, I’d stay away from Amazon and buy directly from
the brand, either at their pop-up events or online.

Vessi Promotions & Discounts

For this Vessi shoes review, we scoured the internet and managed to find a few Vessi deals you can use to save on your purchases. For now, the follow is the best that Vessi has to offer:

• Receive 10% off all orders with Vessi coupon code

FAQ

Vessi Shipping Policy

Vessi ships to select countries. All requests, fees, and processes are subject to change depending on the location, value, and condition of purchase orders. For your convenience, here’s a breakdown of their policy:

Vessi currently ships to Canada, the US, Australia, New Zealand, Japan, Taiwan, South Korea, and Singapore. Standard shipping is free and delivery generally takes 2-8 days.

Tracking numbers are available within 72 hours of orders placed for North Americans. International deliveries outside of North America can take between 7-14 days.

Tracking numbers are available within 5 business days for International orders.

Vessi Return Policy

Vessi offers a flexible exchange and
return policy. All requests, fees, and processes are subject to change
depending on the location, value, and condition of purchase orders. For your
convenience, here’s a breakdown of their policy:

• Returns are free within North America; within 60 days of delivery
• Final sale items are non-refundable; eligible for store credit if returned or exchanged within 60 days
• Undamaged orders are valid for exchanges and returns; eligible for refunds or store credit if returned or exchanged within 60 days
• Exchanges can take between 7-10 business days within North America
• There is a 6-month warranty on defects

Want to return your Vessi shoes? Click here to begin.

Contact Vessi

For more information, inquiries, and services, the customer
service team can be reached by submitting a request on their main website or email:

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About Us – Neighborhood Nike

Kreative Entrepreneur

Customizer

Names richey I’m from Memphis,TN and i have a passion for customizing shoes, I love to stand out myself and that’s what got me to customizing. I am 100% legit with my customs starting at 200$ I provide the base shoes for you and shipping. We ship world wide and currently have a customer fan base of 25,000 people from all over the world on our Facebook page RicheyCustoms. If you love standing out and turning heads when your out then you are in the right place, head over to my shop and purchase ay shoe you need, i can be contacted by phone 901-607-4372 i prefer text ALSO by my facebook page ‘RICHEY CUSTOMS’ enjoy my one of a kind customs you wont find anywhere else in the WORLD.

•I accept Paypal for payments which is 100% money back guaranteed for customer protection.

DISCLAIMERS 1. Shoes thats painted on the rubber midsole will chip eventually, as it’s the most walked on part of the shoe A sole protector purchased online or at your local shoe store will prevent this.. The upper part (is permanent) so to avoid that we have stopped painting the midsole on many shoes for your benefit so don’t panic

2. DUE TO COV_19 Wait time increases with high order volume but you will receive custom please be patient. I am a one man army with dozens of orders a day and all work is done by hand.

3. Shoes sometimes leave paint and tape residue and overspray on bottoms or other areas of the shoe that can easily be cleaned with acetone.

• I ship using usps priority shipping and provide tracking

4. (REFUND POLICY) Once base shoe is ordered (which happens within 48 hours after order) there is no refund the customization process has started and funds have been spent towards your sneakers.

5. In the shoe world a 10/10.5 runs and fits the same we have shoe trees and materials to test the size before we ship so don’t worry about that.

Cost Breakdown of a $100 Nike Shoe

Where Does the Money Go?

As you can see in the graphic, the manufacturer (in this case, Nike) pockets a relatively small portion of the total profit. Retailers (Finish Line, Foot Locker, etc.) get the biggest piece of the pie. Retailers getting 50% of the final retail price is common practice in the footwear industry.

A rule of thumb for athletic apparel and sporting goods companies such as Nike is to give retailers a 50% discount on suggested retail prices. The numbers provided by Matthew Kish line up with that rule. Also, note that not every $100 shoe will sell for full retail price. Often, eventual markdowns can take a chunk out of retailer profits. Or unsold inventory may force the retailer to send the shoes back to Nike (depending on the retailer’s agreement).

Retailers taking a big chunk of profits is a big reason why Nike drives more purchases to SNKRS and Nike.com. It makes a huge difference in terms of profit margin. Consequently, it’s best for Nike if you buy direct from Nike.

Cost Breakdown for a $100 Nike Shoe

The actual cost breakdown totals $28.50. This means Nike makes a profit of $21.50 on a $100 sneaker. Subsequently, after taxes and administrative expenses (including research and development), true profit is approximately $4.50.

These profit and cost numbers can fluctuate depending on a number of factors. These factors include new supply chain advancements, regulations in industrial countries like China, deals with factories, international tariffs, and the costs of freight/transportation/shipping.

Keep in mind this breakdown isn’t accurate for all shoes. High priced sneakers like the Nike Foamposite or Nike Adapt BB will have different cost structures. But with that caveat listed, this breakdown is very good data to reference any time someone tells you that “Nike makes shoes for -insert ridiculously low number- dollars. “

If you have any details that should be added to the cost breakdown or would like to share information from your time working in the athletic shoe industry, please reach out via Twitter, Instagram, or email.

If this is your first time visiting us, WearTesters is primarily a shoe review website.

We publish comprehensive and unbiased footwear, apparel, and sporting goods reviews. Our veteran team of WearTesters uses a detailed review and testing process designed to provide recommendations and insights to help readers determine the best shoes and apparel for them. Our primary goal is to help our readers save time and money while finding the best possible products.

Reviews | Kixify Marketplace

Oh yeah Jul 19,2021

Author: amid much sick funeral

They are shoes and shoes are good some expensive summer cheap but shoes go on your feet they are like skin for your skin

Scams Jun 25,2021

Author: Xsposed–101

Don’t buy from them I bough a item never got a tracking number contacted the seller no answer emailed the seller no answer messaged his PayPal no answer some people no longer use this platform and moved to stok x and goat so what ever items they had for sale they probably forgot to take the item down after they sold it on another platform

Could be better Mar 20,2021

Author: VdaVillain

Showing the release dates of the shoes would be helpful and also when they were released. I like the app a lot but missing some small key features and information that would help a consumer make a choice and show releases and dates of when they were released can impact a consumers purchase. Also adding an APO military shipping address would be very helpful as well.

Great app Jan 10,2021

Author: ray1/23:4;5(6$7$8

Highly recommend

My first time!!!! Dec 10,2020

Author: isomD3

I thought it was going to hurt but it actually felt good. Finding and purchasing was so so painless. Hopefully receiving is the same way!!!

Good service Jul 31,2020

Author: mookbands32

I recived my package I love it thanks a lot 5 stars

Happy customer Jul 13,2020

Author: PrettyBlack39

I lo

Awesome app. Kixify has a lot of shoes Jun 08,2020

Author: Rob lee g

Khrushchev is the place where you want to some nice shoes

It’s a request May 31,2020

Author: bdjdkappakqbdvbf

Come out with Jordan 4 red metallic

Best out there Apr 29,2020

Author: Jaydee1792

Kixify is the best in the game I don’t know how we survived without it. All I know is that they’ve helped guide me in finding the most legit sneakers around. Kixify keep it up

Jordan’s Apr 03,2020

Author: h don’t

I got my royal 12’s quicker than I thought I would and they legit

ASOS Reviews | Is ASOS Legit? What You Need to Know About ASOS.

com – AdvisoryHQ

Is ASOS Legit? What You Need to Know About ASOS.com and ASOS Marketplace

Over the past few years, ASOS has positioned itself as one of the most popular global online fashion and cosmetics shops but many online shoppers are still left wondering: Is ASOS legit?

ASOS sells thousands of clothing, shoe, and accessory products, from over 850 brands, including some from its own private label brands that often target its core audience in the young adult age group.

ASOS Online Shopping Review

Some of the major brands that ASOS online shopping offers include Levi’s, Nike, adidas, Calvin Klein, Hugo Boss, Juicy Couture, and more. If you’re looking for super cheap clothing and cosmetics, you won’t find that here, instead, they sell name brands, offering a discount off of retail.

This nearly 20-year-old online retailer promotes diversity and also offers a clothing marketplace featuring independent boutique labels and vintage clothing.

ASOS Marketplace opened in 2010 with just 20 sellers. Since then we’ve become the leading online platform for independent brands and vintage boutiques.

When browsing through the product selections at ASOS.com and ASOS clothing marketplace, you can expect a wide range of trendy clothing, such as ASOS suits, shoes, and jeans.

Customers can see high-quality images of ASOS shoes and clothing, which include detailed descriptions of sizing, material, and measurements.

ASOS’s clothing marketplace offers great features and simplifies discovering new fashion brands, but is ASOS legit? More importantly, is ASOS safe? 

Many customers wonder how easy ASOS returns are if you don’t like what you ordered or how long ASOS shipping and delivery times are. Prices aren’t low at ASOS, so you’re risking more when you buy there than you would be at some Asian-based e-commerce sites.

On the other hand, you may be getting what you pay for in the quality of the clothing and cosmetics. Is that the case with ASOS?

These questions–and more–will be answered through our in-depth ASOS review.

While there are plenty of ASOS reviews around, our ASOS review will take a close look at everything this online shop has to offer, providing shoppers with the information they need to make smart, safe choices when shopping online.

See Also: Is NewChic Legit? A Scam?

What You Need to Know Before Purchasing ASOS Clothing & ASOS Shoes

Here are some primary concerns that shoppers have when creating their own ASOS review about the online store and its marketplace:

• Is ASOS legit?
• Are ASOS reviews mostly positive or negative?
• What types of ASOS clothing, ASOS suits & ASOS shoes are available?
• Does the company offer free shipping?
• How long is the ASOS delivery time?
• How easy are ASOS returns?

This ASOS.com review aims to answer these questions for you by providing a review of ASOS. com, including a quick overview of the site and its marketplace of vintage boutiques and indie designers to help you get a better idea of what ASOS has to offer.

We will also look at various ASOS reviews from consumers, providing an expert ASOS review from a shopper’s perspective.

About ASOS.com | Is ASOS Legit?

ASOS.com was launched online in June of 2000 as a one-stop clothing e-commerce destination for quality fashion. Yes, ASOS online shop is a legit business.

The company’s founders wanted to have a business that could reach customers worldwide and allow online shoppers to easily get new fashion trends for men and women from the comfort of their homes rather than having to visit a retail store.

Ultimately, ASOS shoes and ASOS clothing are created with individuality in mind. The company believes that fashion thrives on individuality, and that fashion can empower people to look, feel, and be their best selves.

Online Presence

Our ASOS review found that the brand has a strong online presence, which certainly helps to positively answer the question, “Is ASOS legit?” This presence includes:

• 19 million social media followers
• 4 million active customers
• 69% of traffic from mobile devices

​They also have a hashtag they use to promote ASOS online shopping, #AsSeenOnMe, which encourages customers to upload photos of their ASOS style finds and purchases and share them on their favorite social platforms.

For those interested in forming their own ASOS review, you can follow ASOS on the following social media outlets: 

The company has an active social presence, which speaks positively to the question, “Is ASOS legit?” On its Facebook page, the company has the “very responsive to messages” badge, which is a good sign for customers needing assistance with questions or orders.

Corporate Responsibility

Our ASOS review also found that the company has uniquely and visibly outlined their goals to maintain a strong sense of corporate responsibility.

For ASOS, this means taking the initiative to reduce its carbon footprint on the world by embracing environmentally-friendly practices and green initiative goals. For example, ASOS ships its merchandise to customers in boxes made of 100 percent recycled material.

The company also boasts that 34% of all fibers used in ASOS brands come from sustainable sources.

ASOS Corporate Responsibility

Along with taking care of the environment, ASOS believes that ethical trading, sustainable sourcing, and animal welfare are all central components to their business model.

Our ASOS review found that not only is ASOS legit, but the company also promotes a strong sense of corporate responsibility.

If you’re looking for a brand that is equally passionate about fashion and ethical practices, then ASOS shoes and ASOS clothing may be worth considering.

Where Is ASOS Located?

Finally, the most basic way to answer “Is ASOS legit?” is to take a look at how the business is registered, and where.

ASOS’s main headquarters is located in London, England. ASOS delivery territory includes over 200 countries worldwide. There are fulfillment centers located in Europe, the UK, and the US.

Recently, there has been aa huge demand for ASOS clothing in the U.S., that the company had a few shipping delays from their warehouse in Atlanta, GA, but has since worked to improve ASOS shipping and delivery times.

The company is legally registered in the United Kingdom by Companies House, which is the U.K.’s official registrar of companies, proving their legitimacy.

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ASOS Reviews: Shoes, Suits, Jeans, & ASOS Maternity

Since ASOS is primarily an online clothing and accessories marketplace, it will be best to break down the ASOS clothing reviews into the most popular categories that its consumers normally purchase.

Trustpilot has more than 8,200 ASOS.com reviews. This includes ASOS reviews of shoes, suits, and jeans. ASOS maternity reviews are primarily derived from ASOS.com.

ASOS Shoes Review

ASOS’s product images and quick links to #AsSeenOnMe for ASOS shoes are a trending topic when looking at ASOS reviews.

The company offers customers the chance to view several high-quality images of the shoes on ASOS so they can ensure that they are getting the product that they want before purchasing it.

On the popular review website Trustpilot, consumers who purchased items from ASOS noted that the shoes they bought often matched the image they viewed online.

However, we found a concerning note on a few reviews about shoes looking used. One reviewer that gave a 1-star ASOS shoes review stated,

“I had to return a pair of shies [sic] I ordered from ASOS because they had dirt and scruffs all over them and the sole of the shoes were dirty. Obviously someone had worn them already. Gross. Not the mention the quality of the shoes was bad.”

Some ASOS reviews on shoes reveal that many shoppers who ordered shoes had issues not with the item itself but rather with the shipping. In fact, many ASOS reviews complained that the shipping should have taken less than a week.

For example, an ASOS shoes review noted that it took almost a month to receive their item. Another ASOS shoes review revealed that they never received their item at all.

Other ASOS reviews on shoes revealed that product exchanges were not easy and rather frustrating.

For example, one ASOS shoes review highlighted that when trying to initiate an ASOS return for an item due to not liking the product or having a change of mind, customer service was rude and disrespectful.

The overall consensus of negative ASOS reviews on its shoes involved customers’ shock and dismay regarding a horrible experience with customer service.

However, shoe-buying consumers who left positive ASOS reviews on shoes never indicated any issues with customer service, though happy customers have little reason to contact customer service for assistance.

ASOS.com Shoes Reviews

Many buyers who ordered shoes from ASOS.com were happy with the packaging. Also, many felt that ASOS’s quality met their expectations, therefore leaving positive ASOS reviews.

ASOS Suits Review

ASOS has a trendy selection of suits that draws many shoppers. ASOS suits include a wide selection of styles, including skinny suits, solid, checked, and floral patterns. On top of that, this online fashion shop also offers suits in tall sizes.

When it comes to buying a suit, it can be rather hard for a client to be confident in making this type of purchase online. However, ASOS suits reviews reveal that the site helps to alleviate this major concern thanks to its high-quality photos from several angles and videos.

Many of the suits show videos with models walking and turning around while wearing it, which allows online shoppers to view the fit of the suit on a model, making it easier to locate the best ASOS suits for your body type and style.

ASOS Suits Reviews

ASOS suit reviews via Trustpilot lacked complaints about the quality of ASOS suits, which is a good sign. However, negative reviews dealt with customer service, as we’ve seen previously.

For instance, one ASOS suit review claimed that customer service was awful and made them not want to do business again with the company.

On Styleforum, we did find posts from several reviewers that said ASOS suits were poor quality and did not fit well. One person that had purchased a suit at ASOS stated,

“I bought one for a fancy dress party actually. Perfectly suited to that occasion, but they are really very poor quality.”

On Reddit in the subreddit r/malefashionadvice, a reviewer also agreed that ASOS suits are “pretty poor quality” but said that he felt they were fine for casual wear and looked great because of all the different colors and styles.

ASOS Jeans Review

The consensus of ASOS clothing reviews on jeans involved a healthy mix of positive and negative comments. Many Trustpilot ASOS reviews regarding jeans approved of the quality of the clothing.

However, one ASOS jeans reviewer commented on their need to return a pair of jeans because it was too small. Other ASOS clothing reviews on jeans by shoppers highlighted the horrible customer service experiences they had when trying to initiate ASOS returns.

A review at ilovejeans.com mentioned that ASOS was a favorite place to shop for jeans due to all the sizes and the fact that they have videos with the models walking in the jeans, so you get a good idea of how they’ll look.

Related: Lulus Reviews | Is It Worth Shopping at Lulus.com?

ASOS Maternity Reviews

Although ASOS is a popularly reviewed brand on Trustpilot, it lacked specific ASOS maternity reviews. However, the consensus on ASOS.com involved positive ASOS reviews regarding product quality.

The adverse ASOS clothing reviews on its maternity wear are centered on — once again — customer service. ASOS clothing reviews also reveal that customers can expect delays in shipping.

Over at BabyCenter the moms on their forum praise ASOS maternity dresses but don’t love the additional ASOS shipping/customs fees to some countries. Some of the reviews for their maternity wear include:

“I have only ordered a formal maternity dress but it was great quality and true to size.”

“I ordered 6 maternity dresses from ASOS – love them, fit to size. Did not, however, love the surprise fees I got upon delivery (to Canada). Order was $99, paid $53 on top of that for duty/brokerage fee on delivery. Never again.”

ASOS Maternity Reviews

Overall, ASOS online shoppers give positive reviews for ASOS maternity wear, with complaints stemming from poor customer service and expensive surprise ASOS delivery fees, rather than the clothing itself.

ASOS.com Review Consensus

After examining ASOS reviews regarding clothing such as suits, maternity wear, jeans, and ASOS shoes, the biggest disadvantage of buying from the company seems to be its customer service and shipping delays.

Long ASOS shipping times seem to also be a common thread among ASOS reviews, although these times will differ from one country to the next.

On the other hand, the company’s sustainable practices in its supply chain and shipping discounts, as well as low-cost shipping options (to some countries), provide advantages for shopping at ASOS.com.

When it comes to the quality of ASOS clothing, it’s a mixed bag. The jeans and maternity wear get great marks for good quality, but ASOS suits are consistently mentioned as low quality in multiple online reviews.

As an additional benefit for younger online shoppers, the company also offers a 10 percent student discount on its clothing.

What About the ASOS Marketplace?

ASOS Marketplace The company’s vintage and independent marketplace sells the same product categories as ASOS and also offers the advantage of discovering new brands that may not be offered anywhere else. 

Many of these labels also come in a variety of sizes and price points, making it easy to shop both high and low. Amazingly, you can get clothing from more 750 boutiques from around the world.

ASOS online shopping through their marketplace gives the consumer the chance to buy global looks in one place, and their boutique directory makes it easy for customers to see what is available that might catch their eye.

Our ASOS review did find that a potential disadvantage to the boutique is that customer service and order fulfillment is handled by the boutique, and not by ASOS.

Unfortunately, you cannot apply a student discount to the marketplace. However, ASOS does assist if the boutique is not responsive or if the buyer is unsatisfied with the ordering process.

Popular Article: YesStyle Review | A Scam? Or One of the Best Asian Shopping Sites?

Does ASOS Offer Free Shipping?

One main advantage of shopping online at ASOS.com is that it offers free shipping. However, you must spend a certain amount to get it.

ASOS has multiple websites based on geographical locations around the world. Country-specific websites include:

That means that if you are in the United States, prices would be listed in U.S. currencies. However, if you don’t see your currency listed, you’ll have to select the appropriate currency in the drop-down box at the top right-hand corner of the page.

ASOS shipping costs are also based on your products’ final destination. For our purposes, our ASOS review will focus on US-based shipping costs.

• Standard Click & Collect Shipping: $4.99 or Free for orders over $50
• Express Click & Collect Shipping: $7.99

One important thing to note is that to get accurate shipping costs, you will need to double-check the currency settings to ensure that you are on the right page.

Our ASOS review found that, although the site is fairly intuitive by automatically assigning the correct geographical location, there are times where this is not consistent.

How Long Do I Have to Wait for ASOS Delivery?

In many reviews for ASOS, we found shoppers complaining that ASOS delivery times were longer than promised. The company itself has acknowledged some issues with long shipping times in the past but says it’s worked out the warehouse problems.

ASOS states that it delivers generally in 3 to 6 business days. It also offers a service called “Click & Collect.”

ASOS Standard Click & Collect states that you “can have your order delivered to a UPS collection point.” The timeframe for standard ASOS delivery is 6 business days.

Their Express Click & Collect is delivered within 2 business days.

To learn more about those UPS collection points and shipping timeframes, check out ASOS Delivery FAQ, as it breaks down how long you might have to wait to obtain your items. 

For frequent shoppers, our ASOS review found that it may be beneficial to consider the Premier Delivery program. For $19, this program offers unlimited two-day shipping for an entire year.

Tips for Ordering on ASOS.com

ASOS clothing reviews on Trustpilot overall have a poor rating, with just 1.9 out of 5, mainly due to poor customer service. Many of these issues occur when customers are trying to initiate an ASOS return and have a problem or are calling about a shipment that’s never arrived.

You can reduce the chance you’ll need to deal with ASOS returns by making sure you understand that their “large” might be considered a “medium’ by other retailers because their fashions are designed for 20-somethings.

It’s also a good idea to take time to watch the product videos, as they’re really helpful in seeing how the ASOS suits, dresses, and other clothing look in real life.

Keep in mind that ASOS might not be the best site if you are just buying clothes to try them out, based on customer ASOS reviews regarding processing exchanges and returns.

While ASOS returns policy has recently been extended to allow more days, it also can be a point of frustration if you don’t understand when you can and can’t get your full refund.

If you return an item within 28 days, you can get a full refund back to your payment methods.

If you do an ASOS return between 29 and 45 days after you’ve received the item, they give you an ASOS gift voucher instead.

Finally, ensure you know your size and use the sizing and visual tools the company provides.

This was a major issue that ASOS clothing reviews revealed, as many individuals ordered without being sure of their sizes. Taking these tips into consideration, you have a better chance of avoiding adverse customer experiences.

Read More: Cupshe Beachwear | Cupshe Swimwear & Bathing Suit Reviews

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Conclusion: Is ASOS Legit? Is ASOS Safe? 

So, is ASOS legit? Is ASOS safe? ASOS certainly is legit and safe to use for purchasing fashionable clothing, shoes, and even maternity wear. It also provides the advantage of finding unique labels that may not be accessible from anywhere else in the world.

Shoppers can also find clothing, shoes, and accessories from local makers or choose to use ASOS’s brands and visual shopping tools for an enhanced experience.

However, if anything goes wrong with your order or you plan to do an exchange or refund, it is entirely possible that you might encounter an unsatisfying experience with its customer service.

When it comes to determining whether ASOS shoes, clothing, or accessories are right for you, the best method is to thoroughly research the company. Read ASOS reviews to get a handle on their shipping policies, customer service record, and product quality. 

Ultimately, ASOS offers some great quality products, depending upon the brands and styles you shop, and can ship to you almost anywhere in the world, making this online retailer worth a second look.

Image sources:

• https://us.asos.com/?r=1
• https://www.asosplc.com/corporate-responsibility/fashion-with-integrity
• https://us.asos.com/vans/vans-x-harry-potter-gryffindor-sk8-hi-leather-sneakers/prd/12702106?clr=red&colourWayId=16411350&SearchQuery=&cid=14751
• https://us.asos.com/twisted-tailor/twisted-tailor-super-skinny-double-breasted-suit-jacket-in-check/prd/12239576?clr=navy&colourWayId=16448722&SearchQuery=&cid=27110
• https://us.asos.com/women/maternity/cat/?cid=5813&nlid=ww|clothing|shop+by+range

AdvisoryHQ (AHQ) Disclaimer:

Reasonable efforts have been made by AdvisoryHQ to present accurate information, however all info is presented without warranty. Review AdvisoryHQ’s Terms for details. Also review each firm’s site for the most updated data, rates and info.

Note: Firms and products, including the one(s) reviewed above, may be AdvisoryHQ’s affiliates. Click to view AdvisoryHQ’s advertiser disclosures.

Summary

Reviewer

AdvisoryHQ News

Review Date

2021-06-04

Item Reviewed

Online Shopping Site – ASOS

Author Rating

Item Name

ASOS

Review: Nike Adrenaline 2 | Nike Prescription Sunglasses

In need of sports sunglasses you can take with you anywhere? The Nike Adrenaline 2 is the latest and greatest of high-performance eyewear. Read on to learn more.

Nike Adrenaline 2 Details

Nike has updated their Adrenaline frame to be even better than before. A versatile style, these sunglasses are great for almost any sport and even daily life! Thanks to its injected frame, the Adrenaline 2 is light as a feather but significantly stronger. Its polycarbonate lenses contribute to the light weight, so even if you’ve got quite a strong prescription, these sunglasses won’t hinder your speed.

While the Adrenaline 2 is missing the rubber nose and temple grips that other sports frames might have, the textured temples will hold these in place regardless. The temples are also gently curved and slim for greater hat or helmet compatibility.

The Nike Adrenaline 2 can even hold a wide range of prescriptions. Despite being a fully wrapped (8-base) sunglass, it can handle most any prescription without causing what we call the “fishbowl effect.” So nab a pair of these in your prescription and enjoy the feeling of the world at your fingertips!

Nike Adrenaline 2 in Matte Midnight Navy with Green Lenses

Frame Dimensions:

• Lens Width: 66mm
• Lens Height: 40.5mm
• DBL (Distance Between Lenses): 15mm
• Temple Length: 135mm

Nike Prescription Sunglasses at SportRx

Need prescription Nike sunglasses? Done. When you shop with us, you’ll find video guides and tooltips throughout the build process as you customize the perfect pair. An answer to all your questions is at your fingertips, and if you want to chat with an expert, Contact Us. We’ll put you in touch with one of our friendly in-house opticians who can help you build your prescription Nike sunglasses.

Ditch risky online shopping with the See Better Guarantee. Try your sunglasses for 45 days. If you’re not satisfied, send them back. Get a full refund, exchange, or credit towards a better pair. And return shipping? Covered. Get your pair of prescription Nike sunglasses at SportRx today!

How to Identify an Online Scam

Learn how to spot online scams like the ridiculous $26 Air Jordans.

Social media networks are a great way for people to connect, keep in touch, update friends and family, but also a great place to spread fraudulent offers. Cybercriminals continuously take advantage of social media networks, like Facebook, to make money by spreading fake shopping deals. The latest fake deals we have come across are fake Nike websites being shared on social networks.

Creating the perfect scam

The purpose of this particular Nike scam is for cybercriminals to make money. The way they do this is by spreading fake sites selling popular products at extremely low prices on social media networks, like Facebook. In this case, Nike is being used to lure people onto the fake site, which “sells” popular shoes, like Air Jordans, at ridiculously low prices. Once a customer makes a purchase, the cybercriminals charge their credit card for products that will never arrive at their doorstep.

You might be asking yourself why anyone would fall for a cheap scam like this. You most likely have a few favorite online stores and are probably cautious when purchasing products elsewhere, which is why cybercriminals choose to spread scams like this on Facebook — to reach a new target audience they otherwise wouldn’t. People are also likely to be more susceptible to phishing attempts when they are in an environment they know very well and is shared by their friends and relatives. Why wouldn’t you trust a friend sending you a link to an online store having huge sales? Especially when they’re selling your favorite sneakers at an 80% discount. Your friend’s profile might have been hacked, though, and a bot probably sent the message. Also, with an average number of 338 friends per user, it’s easy to lose track of everyone’s activity. People may have stopped using the account or haven’t logged in for a long time and may not be aware that someone else gained access. A common problem is the reckless sharing of your personal data with careless third-party developers on a platform such as Facebook.

Pay close attention to detail

In addition to abusing people’s trust by using other people’s Facebook accounts to spread the fake website, the page is well-made with a responsive template and even displays a mobile- friendly version when people open the site on their smartphone. An important aspect, especially for fraudsters, is that they are targeting people from countries with low rates of personal computer ownership.

Most of the elements on the website actually work. You can search for products, browse through the terms & conditions, and even register an account with the site.

If you take a close look, however, you’ll notice a few shady things, including the “Contact Us”  page:

This page contains no legitimate information. You should always watch out for shops without a physical location listed on their website. The lack of a telephone number is also a sign that something is off. And finally, the text contains grammatical errors.

Customer reviews and comments can also be made up, giving shoppers a false impression. If you click on the social media buttons on the website, nothing will happen, and you will stay on the same page. You can notice in the screenshot below, following “href=” there is a #? There should be a link pointing users to the website’s Facebook page, or Twitter feed. However, the href=”#” just points to the top of the page.

Creating social media pages would require extra effort, effort that is just not worth it for these cybercriminals.

Another red flag is the volume of sales. It is probably normal to have few items on sale in a regular shop, but not everything!

As an example, in the above screenshot they are offering Air Jordan’s with a price drop of 87%. Furthermore, all the shoes are in stock in various sizes. You can order 10,000 pairs of sneakers worth thousands of dollars on this website, which is not normally possible on trustworthy websites, as stock is limited. This all does not add up, right? Indeed, it doesn’t.

Making its way around the world

Let’s concentrate on the geographical location of the scam now. The fraudsters are mainly targeting Eastern Europe and the Baltic states. But we also recorded attacks in Brazil and Indonesia. The number of times we blocked people from accessing the websites is low, which may be a result of people marking the posts as spam to Facebook, and Facebook taking them down.

The cybercriminals behind the scam use a simple technique to trick users into thinking that the online shop is the real deal. They use a combination of “nk” like in Nike , plus a random combination of three letters as the websites’ domain name, a few examples can be seen in the screenshot below. The shorter the domain name, the less attention it gets. That is the attacker’s goal.

If we look into the registrant of the domain, using the publicly available tool called “whois”, we get more useful information.

The information we get from “whois” proves that this is not a Nike subsidiary or even a regular business. We don’t know who the registrant is, the website is only a few days old, and it was registered in China.

Going a step further, we performed a search for the shop and on the first page of the Google search results included a forum post complaining about other, similar fake shops dating back to 2014. Fraudsters have been in business for a long time.

How to avoid online scams

Last year, all kinds of fake content was spread on the web. AI-generated videos proved to be almost indistinguishable from the real ones. The volume of fake news created by questionable publishers increased. It seems that navigating through the rough seas of the internet these days is harder than ever. So, let’s go through some basic tips you can follow to protect yourself from falling victim to a shopping scam:

1. Do some research. Try to look for the owner of the business on the website. Do they have an address on their website? If yes, copy and paste the address into Google Maps and have a look at the street view. Also, search for  the website and check the Facebook post for reviews. Carefully consider what others wrote about their experience with the website. Did they ever receive the products they purchased? How was the quality? How responsive is the company?

2. Question the sender. If you receive a link through an instant messaging app, pay attention to the sender. Do you know the sender well, or is it someone you added as a friend a long time ago and don’t know very well? Would this person even send you an offer like this?

3. Inspect the website. It is difficult to determine if an online shop is fake or not, so pay close attention to the details. Check the prices, products available in stock, shipping rates, and the language and images used on the site. If any of these appear suspicious, you may want to avoid making a purchase.

4. Let us know. Please note that everyone can report malicious content to Avast. You can go to https://www.avast.com/report-malicious-file.php and click on the “website” radio button, paste the fishy URL into the form and hit send. Quite easy.

90,000 Reviews – SAMBERI hypermarket chain

Select the hypermarket you are reviewing
Not selected Ussuriysk, st. Dzerzhinsky, 93Bg. Nakhodka, st. Sports, 2g. Nakhodka, Prospect Mira, 49 Khabarovsk, st. Serysheva, 25g. Khabarovsk, st. Karl Marx, 202 (Strelka shopping center) Vladivostok, st. Kalinin, 8g. Belogorsk, st. Lenin, 30g. Blagoveshchensk, st. Tenistaya, 160 (TC “Flagman”) Fokino, st. Club, 15 A (TC “Meridian”)Nakhodka, st. School, 1b (TC “Orange”) Vladivostok, st. Russian, 2 Kg. Vladivostok, st. Poletaeva, 6 (TC “Sedanka City”) Vladivostok, st. Krygina, 23 (Egersheld district) Vladivostok, st. Cheryomukhovaya, 15 (TC “Cheryomushki”) Ussuriysk, Blyukhera ave., 15 (Chumak Palace of Culture) Ussuriysk, st. Red Banner, 224 Ag. Komsomolsk-on-Amur, st. Dikopoltseva, 29 / bg. Komsomolsk-on-Amur, st. Dimitrova, 14 (TC “BOOM”) Komsomolsk-on-Amur, st. Kirov, 56 (shopping center “Choice”) Birobidzhan, st. Sholem Aleichem, 72Birobidzhan, st. Soviet, 58 (shopping center “Giant”) Khabarovsk, st. Bolshaya, 88 (TC “Horizon”) Khabarovsk, st. Krasnorechenskaya, 90 Khabarovsk, st. Suvorov, 25a (shopping center “South Park”) Khabarovsk, st. Voronezh, 31 Khabarovsk, st. Leningradskaya, 28 (TC “Maxi Mall”) Khabarovsk, st. Batuevskaya branch, 20g. Khabarovsk, st. Krasnorechenskaya, 92 (TC “Atrium”) Khabarovsk, st. Trekhgornaya, 98 Khabarovsk, st. District, 13 A (shopping center “Prostor”) Khabarovsk, st. Pavel Morozov, 58 Khabarovsk, st. Shkotova, 15

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90,000 Customer Reviews

Statistics show that the presence of reviews on the site greatly increases sales.However, testimonials are the most neglected element in online shopping.

There is such a thing – social proof. Everything that you write about your store and your products is advertising. Everything that strangers write is an opinion. This is what customers think, and often, not finding reviews in the online store, they return to the search engine in order to read reviews about the product they need, and as a result, they find a better deal in another online store.

If you want to sell more, advertising (your content) on your site should be diluted with opinions (customer reviews).

Reviews can be about the store as a whole, as well as about individual, most popular or relevant products. Try adding 5-7 positive reviews to the products that you urgently need to sell – and you will notice the effect.

The largest resource for IT professionals in Europe, habrahabr, conducted a study on the impact of reviews on the conversion of online stores, in which it was found that 90,015 reviews increase conversion by 14%, affect sales growth and increase the time spent by the user on the site which has a good impact on SEO .And also, by leaving reviews, users, one might say, publish unique thematic content on the pages of your online store.

Thus, the plugin “Customer Reviews” is a must for any online store.

Reviews in stores that offer sophisticated products and products for corporate clients are especially important.

How the plugin works

The user leaves a review.

After submitting, the review goes to the administration panel to make a decision on its publication, and only after confirmation by the administrator appears on the site.A notification about a new comment will be displayed on the informer panel.

At any time you can change the status of the revocation and completely edit it.

As you can see the plugin is very convenient and easy to use, the video below describes in detail the process of installing the plugin.

learning to collect and answer correctly

11.06.2020

Author: Academy-of-capital.ru

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From this material you will learn:

• The importance of customer reviews for business
• Common types of customer reviews
• 6 ways to convince a customer to leave a review
• 2 tips for getting detailed customer reviews
• No less interesting ways to collect feedback from customers
• Placing a section with real customer reviews on the website
• Correct reaction to negative reviews
• 4 disastrous mistakes when working with reviews
• Tips on how to get more value from customer reviews

Customer reviews are one of the pillars of business.Whole sales systems are built on reviews, a reputation is earned, the company acquires loyal customers. At the same time, such a phenomenon as negative reviews cannot be ruled out. No matter how hard you try, you cannot avoid criticism. How to organize the work with reviews?

To begin with, it is important to understand how to properly collect reviews. Overly intrusive requests to leave an opinion on a product or service are more likely to alienate the client than to induce him to share his thoughts. Having dealt with this stage, it is necessary to proceed directly to the work itself, which includes the answer, reaction, publications, etc.All aspects are detailed in our material.

The Importance of Customer Reviews for Business

Let’s start with the terminology. Feedback is a kind of feedback when employees, customers or other well-known people in the industry share their impressions of a company, product, service, specialist. Such feedback can contain analysis or analysis. Typically, reviews are left to thank for the benefits or success achieved.

The most reliable source of information about a brand for consumers is the manufacturer’s website.As a rule, after the first acquaintance with him, not everyone becomes loyal to the brand. A Testimonial Page can help in gaining customer trust. It is a great tool for communicating the benefits of a brand to users through stories of customers who have benefited from a product or service. And, as you know, success stories always prompt the audience to take targeted actions.

Why is customer feedback so important to the company?

• They allow you to make customers more loyal, because the feedback of real customers is trusted.Even a negative review will not spoil your reputation, provided you respond to it correctly. We will cover this topic at the end of the article.
• Reviews play a significant role in the formation of reputation. If they are positive, then the customers will have no doubts about the quality of the product / service, whether the price matches it and the high level of service.
• Testimonials are a good tool for attracting customers and increasing profits. After reading the reviews, the user can become a client and recommend the company to his environment.
• Search engines index reviews, which makes it easier to find a company on the Web: just enter the name of the company and the word “reviews” into the search bar, and the search engine will find all related links.

It is impossible to form a decent baggage of positive reviews without understanding the brand’s loyal audience. Therefore, collecting and analyzing feedback, and then using this material for marketing purposes, should only be after identifying satisfied customers.

It should be understood that the effectiveness of positive reviews can be different.The audience is not always impressed by the feedback in which the author simply lists the benefits of the product. Quality feedback is always a story that inspires readers (or viewers) and motivates them to buy.

Common types of customer reviews

Oral. This is a form of feedback that involves personal recommendations of clients to other people. It is known to all as word of mouth.

Written. These reviews are the most common.You can organize their collection on letterhead – then they will acquire the status of letters of thanks and recommendation.

Also, companies start special notebooks and magazines, where customers write their impressions by hand. But the credibility of feedback in writing is steadily declining.

Photo. A photo of a satisfied customer with a product can serve as a review. In addition, sometimes posting photos of customers next to their written testimonials has a positive effect on the audience’s confidence in this form of feedback.

Often, catering establishments and hotels use celebrity feedback in the form of photos. And it has a good effect. Many clients are more willing to visit places where famous people have been.

Case analysis . In such a review, the customer’s experience of using the company’s product is analyzed in detail. It should be noted that a more rigorous approach is required here. The product’s contribution to the customer’s success must be proven. Therefore, it is recommended to use facts and observations in case studies in order to demonstrate exactly how the product / service is useful to real buyers.

In the analysis of the case, the full story of the client is covered. This type of feedback is effective for the B2B sector: after reading the review and comparing their situation with the described one, businessmen decide whether the company meets their needs and requests.

Social networks . Maybe not everyone likes it, but social media is at the top of the list for feedback right now. Today, every third user tries to find solutions to emerging issues in social networks, preferring this method to calls and letters to customer support.

Almost 70% of consumers have solved their problems using social media at least once. Their main advantage is quick feedback. Now everyone can post an emotional review on the Internet, and the publication will be available for viewing by users from all over the world. And on how socially active a person is, the size of the audience who has read the review and its impact on the formation of the company’s reputation will depend.

If customers are helping to promote a brand on the Web by publishing posts about it, it is imperative to keep in touch with them, like and even share highly valuable publications.

Quotes . They represent positive customer reviews in the form of text or graphics. As a rule, quotes are accompanied by a photograph of the person to whom these words belong. This helps to gain consumer confidence.

Quotes are a great tool to show how valuable a product or its properties are. Authors of quotes must be real clients. Usually, this form of feedback shows higher efficiency than traditional advertising, since the target audience is always more loyal to ordinary people than to copywriters who write selling texts for money.

Audio. Clients can leave responses in the form of audio recordings. You can also record phone conversations with customers in which the manager assesses their impressions of the product.

Videos. Currently, a lot of information is consumed by people in the video format. It is this type of content that is now the most popular, since it allows you to perceive information both visually and by ear. Video testimonials help you achieve good conversions, as they are captivating brand stories that motivate you to buy.

This format is most common in the information business, but it is also appropriate in other areas of the economy. Today retail trade is actively developing this type of feedback.

What is the best way to organize the collection of reviews?

Blog Posts . A good way to engage your audience. Blogs can post detailed customer stories detailing their journey to success. This option is similar to cases, but involves addressing consumers not on behalf of the client, but on behalf of the company.

A full-time copywriter or freelancer can write a post. An external author is even preferable, since his material will not be perceived as biased by the audience. To publish an article, you can choose a thematic, well-read blog, or place the material on your website.

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Company overview in the media .An excellent option for those who are at the beginning of development. News is content that is consumed by almost everyone, which means that a multi-million audience will get acquainted with a product or service. Getting into the news feed with ads is quite difficult, but the result is clearly worth the effort. If a company managed to go out to the media with its product, it is imperative to inform users about it on the website, blog and social media accounts.

Authoritative opinion . This refers to materials in which famous personalities who are opinion leaders (influencers) share their experience of using the product and positive impressions from it.Celebrities have many fans and followers on social media, whose opinions they influence with their content. Therefore, the feedback of public people about the brand can contribute to strengthening its positive reputation. For a publication to get a good response, the author must share the values ​​of the advertised product and have the same target audience as the company.

Basically, businesses have to pay a lot for such reviews. Another challenge is choosing the right influencer.However, with the right candidate, marketing campaigns have a good impact.

6 ways to convince a customer to leave a review

The benefits of positive referrals and customer reviews of a company or product are clear. Therefore, everyone is eager to get them. How can you motivate buyers to give feedback? Here are 6 easy ideas.

1. Borrow good solutions from major market players.

   One example is the online platform Ozon.ru. Product pages on this site are supplemented with user reviews. You can do the same in your online store. It is worth noting that sometimes feedbacks begin with the words “Purchased from reviews” , which once again confirms their importance for building a customer base.

2. Use social media.

   Currently, most people actively use social networks, often trying to find reviews about the product / service they are interested in.Therefore, we recommend that each company maintain its own page. It is not necessary to cover all sites – one may be sufficient. For beauty salons, the best option is Instagram, for those who work in B2B it is better to stay on Facebook. If the target audience is consumers aged 40+, then there is no way to do without Odnoklassniki.

   An important advantage of a company having a page on a social network is the opportunity for users not only to get acquainted with the product through online customer reviews, but also to ask questions of interest.

3. Post both positive and negative reviews.

   You never need to get rid of negative reviews. It is impossible to achieve the ideal, and if the page is replete with only laudatory odes, then consumer confidence will fall. For customers to be loyal, they need to see feedback from dissatisfied customers as well.

4. Convince customers to leave reviews.

   You should not buy reviews, either for money or gifts.Material compensation for feedback is unacceptable. But you can encourage feedback, for example, by participating in a giveaway.

5. Use email.

   You can write to the customer by email shortly after purchase and ask them to share their opinion on the product. Perhaps collecting feedback in this way is the most preferable.

6. Post reviews on social media.

   It should provide an opportunity for buyers to leave reviews on the company’s pages in social networks – Vkontakte, Twitter, Facebook, Google+, etc.

   At the same time, one must understand that each client should be offered exactly the site they prefer.

2 Tips for Getting Detailed Feedback from Customers

Large firms with multimillion-dollar turnover usually do not need feedback – customers leave them, even if the company does not want to.However, small businesses with a small customer base often lack feedback. To remedy the situation, these companies ask customers for feedback, but they do it mostly wrong. It is not enough to say, “Please leave a review. Your opinion is very important to us. ” In this case, customers usually write succinctly, “Great purchase. No complaints. Thanks”. Or send a letter of thanks on the official letterhead.

What should be done to obtain, if not detailed reviews, then at least detailed answers? Ask a lot.

In this case, the main attention should be paid to the person, and not to the product / service. Show interest in the client. What need did he have? What options did you consider? What influenced his choice? What is the impression of the product? What are the advantages and disadvantages noted? Consumers love to share their experiences, and a company can use their responses as the basis for a compelling story about their brand.

1. Feedback through the questionnaire

It is good to use a feedback questionnaire if there are many clients and their contact details are known.In this case, it is possible to send them a link to take the survey with the obligatory textual accompaniment – a request to spend a little time and share your opinion about the product.

It is possible that some buyers are too lazy to fill out the questionnaire (which is why this method is not recommended with a client base of less than 300 people). But some customers will still want to tell their story of communication with the brand. It is worth noting that sometimes customer reviews can compete in efficiency with the selling texts of professional copywriters.

It is convenient to use Google Forms or specialized services (for example, Typeform) to create questionnaires. Based on the disparate responses from the customer, the company can create a complete article about the product. Then it is imperative to coordinate the text with the author of the opinion and take permission to publish.

2. Feedback through an interview with a client

When there are not many clients, it is better to collect feedback through interviews.An audio or video recording of the conversation will help not to miss anything important when forming a text version. The latter must be agreed with the client, as is the case with the questionnaire.

The choice of the moment. It is best to interview buyers when they are happy with the company. This rule seems obvious, but it is not always possible to follow it. So, if a company provides accounting support or is engaged in brand promotion, then it is difficult for it to choose the right moment.It may constantly seem that the time is not yet and the main success is just ahead. This feeling is deceiving. If the client is satisfied with everything, you should interview him, because in the future it will be possible to do it again. Otherwise, you can hold out until the end of cooperation and remain completely without feedback.

Who to interview. It is better if the interviewing will be freelance specialists or employees who have recently joined the company and do not associate themselves with it yet (and in no case have worked with the interviewee).Otherwise, the conversation may turn out awkward, and reliable information will not be obtained. So, if a person has been working in the company for a long time, then he will be embarrassed to ask the client a question about his impressions of cooperation – he will know the answer to it in advance. Such interviews can be compared to a giveaway game. The interviewer will tend to end the conversation faster, although the goal is quite the opposite.

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An outsider for the company will not be familiar with the client and therefore his interest in him will be genuine.In addition, he will easily act as a researcher if the fact of dissatisfaction with the company becomes clear – he finds out what the reasons for the negative impression are, and will not enter into an argument, persuade or appease.

How to draw out important details. Questions can be thought over and written in advance. But you need to be able to deviate from the intended plan if something goes wrong. For instance:

Interviewer: “Why did you buy a laptop from us?”

Client: “Your brand laptops have the best value for money.”

This answer is not exhaustive. Therefore, an additional question should be asked:

Interviewer: “What do you mean by the quality of a laptop?”

Client: “I needed a device for work, with good memory, preinstalled programs, maximum screen resolution”.

Already better, however, it is impossible to round off on this. The interview should be continued: “What criteria were still important to you?” This is the only way to collect enough information to form a complete review.At the same time, the company will be able to understand what competitive advantages it actually has.

Questions about the disadvantages of a purchase should not be avoided. It is impossible to create a perfect product, the application is always limited. So, a laptop designed for office work may not be able to handle a serious online game. But this will not mean that it cannot be used. You just need to correctly tell the audience about its capabilities in order to form the right expectations.

No less interesting ways to collect feedback from customers

Use a simple and convenient feedback form that any customer can fill out. But it is not enough to place this form on the site, you need to remind customers about the opportunity to leave a review. Few users are active themselves, so you need to encourage them to take action. A great way is a pop-up widget that is impossible to miss.

Add a google form. It will allow you to ask what is interesting and beneficial to the company. However, remember that it doesn’t get rid of negative customer reviews.

Install the mobile application with automatic sending of requests to customers to leave feedback – for example, Yclients.The link will redirect the person to a form for filling out a review with the ability to evaluate the work of a store or an employee.

Use popular services to collect reviews: Reformal, Otzovik, Yell, Yandex. Market “and others. A popular site with reviews is irecommend.ru. The opinions posted on such sites can be used for marketing purposes. In addition, you can always chat with the authors of the response and get feedback.

Self-track reviews of your business. To do this, you can use the paid services SemanticForce, YouScan, IQBuzz, as well as Yandex.Blogs. They work on the principle of searching for mentions of a company by keywords. In the search box, you can enter the name of the company or the domain of the site. The monitoring of feedback on social media is carried out in the same way. Tracking and responding to customer reviews helps you build a reputation for being a loyal and open brand.

Conduct a social media survey.This method is good for its informativeness, because, in addition to the opinion of customers, , you also get the opinion of other subscribers. Conducting such surveys also helps to attract followers (and therefore potential customers) to the company’s social media accounts.

Give discounts and bonuses for reviews. Of course, everyone is not worth motivating in this way. It is recommended to reward for reviews of either regular customers, prospective customers, or those whose reviews are regarded as the best.This is a great way to increase the collection of feedback: customers tell the audience that they have received a gift, and many users want to share their opinion.

A blitz survey can also be arranged verbally: It is appropriate to ask a few questions during a telephone conversation when the order has already been placed or when the client will pick it up. In general, personal meetings with customers are an additional opportunity to get feedback. After all, you can ask the client to record a review in the form of video or audio, or leave it in writing.

Placement of a section with real customer reviews on the website

First, it’s better to create a separate section where customers will share their opinions about the product and the company, and then you can post links to it on other pages. Over time, a lot of feedback will be collected, contributing to the maintenance and strengthening of the firm’s reputation.

It is better for online stores to leave this section for reviews about the company as a whole, which can be written, for example, by counterparties.And it is recommended to collect feedback on specific commodity items in their cards.

What tips can we give for developing a section for customer reviews:

1. Consider categorizing responses.

   For example, if you provide a range of services, then consider sorting reviews (one of the options is using tabs). This option will allow customers to get acquainted with the information only on the service they are interested in.

2. Develop a uniform response form .

   This point is often overlooked, and then customers do not know how to leave feedback. The location of the form can be the top of the page if it automatically downloads new messages when scrolling. If the list of reviews is divided into pages, the form can be placed at the bottom.

   Sometimes the link to the feedback form is in front of the list of reviews.

3. Provide automatic roll-up of volumetric responses .

   This will add neatness to the page, and customers will see more opinions.

4. Don’t make too many testimonial columns – one or two is enough.

   A large number of columns is bad for the perception of information.

How to design a page with two columns:

Now let’s look at the issue of placing a section with customer reviews.

Main page . There should definitely be a mention of the section with responses on the main page. We recommend that you select a small block, put in it some of the best reviews and a link to their entire list.

What a block like this might look like:

Product pages . Product cards should also have tabs with feedback, this will make it easier for buyers to choose. Be sure to post a response form.Automated mailing of letters to all customers with an offer to share the experience of the purchase will help to increase the collection of feedback.

A product review tab might look like this:

Service pages . On each page dedicated to a particular service, you should place a block for feedback on this particular service. You can arrange it in the same way as on the main page – include several attractive reviews and a link to the general list.

Company page . Here it is necessary to place the opinions of customers about the company as a whole, and not about goods and services. In the block dedicated to the section with feedback, you need to add the most interesting responses and a link to the section itself.

How to understand what a customer is ready to buy?

If there is no feedback from partners, you can add a link to customer feedback:

Correct reaction to negative reviews

Responses to customer reviews are a must, even if the responses are negative and after reading you want to delete them and forget forever.After all, this cannot solve the problem. One should learn to adequately perceive any criticism. She should motivate to develop and improve.

And it is even more impossible to answer rudely: there are no ideal people, everyone can make mistakes. How to correctly respond to the negative:

• express gratitude for your purchase;
• to apologize;
• explain yourself, identify the reasons that led to the incident;
• to correct the situation and notify the client about it;
• Offer a nice bonus or discount to mitigate a negative impression;
• to say that this will not happen again and that the company hopes for further cooperation.

Consider the example of : a young man ordered a watch from you, and it was delivered to him in a different color. He is unhappy, leaves an angry review on the site. Your actions should be as follows: find out whose mistake it is, take action, send the client a watch in the desired color and a souvenir as an apology. Then the incident will be settled, the client will understand that the company is interested in it, and not only will not leave, but will also become a loyal customer.

Competitors or trolls often leave bad reviews.In this case, you should not stoop to their level. You need to work with fake responses according to the algorithm described above in order to show your customer focus and politeness. Check the details of the incident. It is possible that ill-wishers will nullify communication.

Those who like to troll may try to knock you off balance. In no case should you succumb to provocations. We wish you all the best to continue to ignore such messages. Having not received the desired portion of emotions, the troll retreats from your site.And users will see that you are sympathetic and adequate.

4 disastrous mistakes when working with reviews

1. Do not answer them.

Leaving customer reviews unanswered will not work for the company. And buyers will soon stop sharing their opinions. It is important for people to understand that they have been heard. Therefore, you need to answer absolutely all responses and thank the authors for their time.

2.Create an awkward review form.

If leaving a feedback will imply registration, entering codes and passing a captcha, then it is better to completely abandon the section with reviews. Few people want to put in that much effort. In addition, it is you, not the customers, who are interested in reviews. Therefore, the procedure should be as simple, convenient and fast as possible for them:

• Design an understandable form, link to it.
• Briefly describe in accessible language what you expect from your customers.
• Install the chat widget or the comments widget Facebook, Twitter, VKontakte , the Disqus Products application that allows you to log in. The shorter the path to leaving a review, the more likely the customer will share their opinion.

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3.Respond aggressively to criticism.

Every response, even a negative one, needs to be worked out. What exactly needs to be done, see the end of the article.

4. Buy reviews on freelance exchanges or write yourself.

First, when the feedback is insincere, it’s noticeable. Secondly, even buying photos of users on stocks will not save you, because competitors can easily break through them in any search engine. Third, fake reviews are not fair.

Tips and Tricks to Increase the Return on Customer Reviews

If you want to record a video feedback in a store / office / presentation, then do not ask women to do so. They are unlikely to agree to this without preparation (they need to change clothes, fix their hair, put on makeup, etc.). Therefore, with such proposals – to men.

To grab the attention of your audience, choose a creative option for placing feedback – these can be unusual places and surfaces (for example, plates, napkins, etc.)). Even a sheet of metal roofing will do.

Another way to get attention is by hanging thank-you notes in your office crookedly. Then the glances of visitors will be involuntarily attracted to them.

Eliminate the risk of getting a short dry response like: “I liked everything, thank you!” you can carefully work out the structure of reviews.

It has long been noticed that buyers are more willing to share opinions if they get something in return. For example, one of the coffee houses treated customers to cappuccino for a review on Flamp (and for a negative one too).

The action lasted only three days, during which it was possible to collect more than 100 responses, and 90% of them were positive.

Customer reviews are perceived as real if they contain the author’s full name, photos, contacts. But the main thing is that they should be detailed and reflect the small disadvantages of the company (which, of course, do not exist anymore). In this case, users will fully trust the responses.

Feedback can be collected in different ways, which are always based on a request to the client.

And you can benefit from this. Every unnecessary contact with a customer that is not aimed at selling increases loyalty. Therefore, the number of orders from him may increase.

Remember to always put the comfort of your customers first, no matter how much you want to quickly collect a lot of long and positive feedback.

There is no need to ask too many questions, to force users to register, to limit the amount of text to the minimum number of characters, to require processed photos.

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90,000 6 Reasons Brands Need Bad Customer Reviews

According to research, 88% of shoppers rely on online reviews as well as personal recommendations when choosing products and services.Therefore, it is not surprising that all companies try to get only good and pleasant reviews from their customers.

If buyers trust reviews so much, does that mean the business should remove all negative mentions of the company? Not necessary. In fact, negative mentions can be just as helpful in building trust and brand awareness as positive ones.

Below are some of the reasons why a brand needs negative reviews and how they can be used to benefit your business.

1. Negative reviews will tell you what customers really need

Not all clients are the same. For one, your product will be the perfect solution to a long-standing problem, while for another it is complete nonsense that does not work, does not fit and does not like it. And that’s okay. While manufacturers are hungry for excellence, it is impossible to create a product that is perfect for everyone, but it is possible to create a product that is ideal for a specific target audience.

At this moment, negative reviews appear with detailed comments about what the client did not like. They are of particular interest to the brand, helping to understand what is lacking in a product or service to the ideal. If you look at a product through the eyes of a customer, you can understand what they really need, realize what you are doing wrong, and learn from competitors how to do it differently.

There are people who might have been unhappy with your product or service but didn’t bother to leave a public negative review.Many will breathe a sigh of relief and think that they are lucky or do not even know that there are dissatisfied customers in the ranks of clients. Silence of buyers only misleads that your product is close to ideal. To be successful, you must always look for subtle spots and constantly improve them.

2. Bad reviews make a business more authentic

Your brand can’t have everything perfect. There are no perfect people, just as there are no perfect products. Experienced buyers are well aware of this.

Therefore, only perfect rave reviews can raise suspicion. 95% of buyers believe that if only good reviews are written about a product, then they have been pre-checked or are not real. Too many good words about a product are bad too.

By showing all the reviews to customers (both good and bad), the company proves that it has nothing to hide from customers, and most importantly, that all reviews are real, not “fake”.

3.Negative reviews get more attention

Even one customer review, regardless of its nature, helps to create information noise around the business. This is especially useful if your company is new to the industry. As mentions of your products and services appear, good or bad, brand awareness and engagement rates gradually increase.

Shoppers rely on other people’s testimonials not only to compare products from brands they know, but also to learn about brands they haven’t heard of before.

Pizzeria Botto Bistro used negative reviews to quickly attract interest. They offered a 50% discount to guests who write a low-rated (1-star) review on Yelp, a service search site with the ability to add and view ratings and reviews. Thus, the users of the service instantly found out about the company, tk. the pizzeria became the leader in the “Worst Reviews” category. In addition, they used similar tactics to combat manipulative reviews.

4. Negative reviews help shoppers make informed purchasing decisions

In most cases, buyers leave negative reviews not because your product is bad, but because it doesn’t live up to expectations. Looking at negative reviews, prospective potential buyers will get a clear idea of ​​the product, and most importantly, what to expect from it.

Suppose one customer left a negative review for a product, stating that the size was not as expected, it turned out to be smaller.For the following buyers, this review will serve as a hint that they should order a larger item.

Negative reviews can provide more insightful and detailed information that may not be available in the case of positive comments. When shoppers know exactly what to expect, frustration can be avoided.

5. Bad reviews can make you look good

Negative feedback helps shed light on a bad customer experience. This gives the company a chance to fix problems before they escalate, and to maintain good relationships with customers.

How a company deals with negative reviews says more about the business than the review itself. Other buyers who read the company’s responses to complaints and claims give the impression that the brand takes every issue seriously, and if something goes wrong with the purchase, the client will be confident that the company will sort it out and support them anyway. Research confirms that 78% of buyers believe that companies care about them when they see responses to negative reviews.

Negative feedback remains as long as you do not respond to it.

6. Bad reviews help increase sales

Consumers today are smart enough, and before making a purchase, they compare the advantages and disadvantages of products. When you show bad product reviews, you also talk about the reasons why there were bad reviews, which is not always as bad as it sounds.

One way to increase sales with negative feedback is to encourage customer engagement. According to a Reevoo study, consumers tend to spend five times as much time researching a product if they see negative reviews about it.Even so, buyers remain 85% more likely to convert.

Most shoppers feel more confident in their purchasing decisions because they have seen the best and worst of what others have said about a brand or product. As a result, you get happier customers, fewer returns and bounces, and, ultimately, more sales.

Conclusions

Brands must recognize that reviews, good or bad, are the key to the success of any business, so you shouldn’t be afraid of them.Negative reviews must be taken constructively, only then will they help make the brand even more visible.

Based on materials relevance .com, translated from English by Alina Prudskikh

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