How has the New England Patriots’ Salute to Service campaign evolved over time. What are the most memorable moments from the Patriots’ military appreciation efforts. How do the Patriots use their platform to support and recognize service members.

The Evolution of the Patriots’ Salute to Service Campaign

The New England Patriots have been at the forefront of honoring and supporting the U.S. military through their Salute to Service campaign for over 15 years. This initiative, which began as an NFL-wide effort in 2011, has grown into a comprehensive, season-long celebration of military heroes under the Patriots’ leadership.

The Kraft family, owners of the franchise since 1994, has been instrumental in shaping the campaign into an authentic expression of gratitude. Their long-standing support for the armed forces has set the tone for the organization’s commitment to military appreciation.

Key Elements of the Patriots’ Salute to Service

• Visits to military bases
• Time spent with wounded warriors
• Fundraising for military non-profits
• Amplifying stories of hometown heroes
• Creating meaningful experiences for troops and their families

How has the Patriots’ approach to military appreciation evolved? Over the years, the team has expanded its efforts from one-off gestures to a comprehensive, year-round program that touches every aspect of the organization. This holistic approach ensures that military appreciation is woven into the fabric of the Patriots’ identity.

Custom Gear: A Visual Tribute to the Armed Forces

One of the most visible aspects of the Patriots’ Salute to Service campaign is the custom gear worn by players, coaches, and staff. Each year, the team debuts specialized apparel that incorporates military-inspired elements to honor the different branches of the armed forces.

Notable Features of Patriots’ Salute to Service Gear

• Camouflage patterns
• American flag elements
• Military insignia
• Specialized pregame jackets, hats, and shirts

Why is the custom gear significant? For military members in the stadium and watching at home, seeing their favorite players dressed in symbolic apparel creates a special connection and sense of recognition. It’s a visual reminder of the team’s commitment to honoring their service.

The Annual Salute to Service Game: A Day of Dedication

Each November, Gillette Stadium transforms into a hub of military appreciation for the Patriots’ annual Salute to Service game. This dedicated event provides a focused opportunity to celebrate veterans, active duty personnel, and their families through various on-field tributes and special ceremonies.

Highlights of Past Salute to Service Games

1. Military-themed opening ceremonies
2. Heartfelt announcements honoring hometown heroes
3. Halftime shows featuring military bands
4. Special recognition of service members in attendance

What makes the Salute to Service game unique? Unlike other games where military appreciation might be one element among many, this annual event is entirely devoted to recognizing and thanking those who serve. It provides a dedicated platform for 65,000 fans to collectively express their gratitude.

Honoring Hometown Heroes: Personal Recognition on the Big Stage

The Patriots have made it a priority to recognize individual service members through their Patriot’s Difference Maker of the Week program. At every home game, a local military hero is brought onto the field and honored in front of the crowd, creating a powerful moment of personal appreciation.

How does this program impact the honored service members? Being recognized in front of thousands of cheering fans creates an unforgettable memory for these hometown heroes. It’s a chance for them to feel the collective gratitude of their community in a tangible, emotional way.

VIP Experiences: Creating Lifelong Memories for Veterans

The Patriots have gone above and beyond in providing once-in-a-lifetime experiences for veterans as part of their Salute to Service efforts. These surprise encounters and VIP treatments have left lasting impressions on the service members lucky enough to participate.

Notable VIP Experiences Provided by the Patriots

• Surprise Super Bowl ticket giveaways
• Post-game field visits
• Personal meet-and-greets with players like Tom Brady
• Behind-the-scenes stadium tours

Why are these experiences so impactful? For many veterans, these encounters represent a dream come true and a tangible “thank you” for their service. The memories created during these experiences often become cherished highlights of their lives, fostering a deep connection with the Patriots organization.

The Cheerleaders’ Contribution: Choreographed Tributes to the Troops

The New England Patriots Cheerleaders have consistently found creative ways to incorporate military appreciation into their performances. Their specialized routines for Veterans Day and other military appreciation events add an artistic element to the team’s Salute to Service efforts.

How do the cheerleaders’ performances enhance military appreciation? These dedicated routines provide a unique, visually striking way to honor the troops. They combine athleticism, artistry, and patriotism to create memorable moments that resonate with both service members and fans.

The Financial Impact: Fundraising for Military Causes

Beyond the emotional tributes and experiences, the Patriots’ Salute to Service campaign has had a significant financial impact on military-related charities. Through various initiatives, including jersey auctions and targeted fundraising efforts, the team has raised millions of dollars for military non-profits.

Key Fundraising Initiatives

• Auctioning of game-worn Salute to Service jerseys
• Portion of Salute to Service merchandise sales donated to charities
• Special fundraising events hosted by the Patriots Foundation

How much has the Patriots’ Salute to Service campaign raised for military causes? While exact figures vary year to year, the jersey auctions alone have raised over $1 million for military nonprofits over the past decade. This financial support complements the emotional and experiential aspects of the campaign, providing tangible assistance to organizations serving veterans and active-duty personnel.

Beyond Game Day: Year-Round Military Support

While the Salute to Service game and on-field recognitions are highly visible aspects of the Patriots’ military appreciation efforts, the team’s commitment extends far beyond game days. Throughout the year, players, coaches, and staff engage in various activities to support and connect with service members and their families.

Year-Round Military Support Activities

• Regular visits to VA hospitals
• Participation in military family support programs
• Hosting football clinics for children of service members
• Sending care packages to deployed troops

How does this year-round approach impact the military community? By maintaining a consistent presence and engagement with military-related causes throughout the year, the Patriots demonstrate that their commitment goes beyond a single game or month. This ongoing support helps build lasting relationships with the military community and provides sustained assistance to those who serve.

The Ripple Effect: Inspiring League-Wide Military Appreciation

The New England Patriots’ dedication to honoring the military has not gone unnoticed within the NFL. Their comprehensive approach to the Salute to Service campaign has set a high standard, inspiring other teams to expand and enhance their own military appreciation efforts.

How has the Patriots’ example influenced other NFL teams? Many organizations have followed the Patriots’ lead by implementing similar programs, such as honoring hometown heroes at games, creating custom military-inspired gear, and increasing their year-round engagement with the armed forces. This ripple effect has amplified the impact of military appreciation efforts across the league.

Looking to the Future: Evolving Military Appreciation Efforts

As the Patriots continue to refine and expand their Salute to Service campaign, they remain committed to finding new and meaningful ways to honor and support the military community. The organization consistently seeks feedback from service members and veterans to ensure their efforts remain relevant and impactful.

Potential Future Initiatives

• Virtual reality experiences for deployed troops to “attend” games
• Expanded job placement programs for veterans within the organization
• Increased focus on mental health support for service members and their families
• Collaborative efforts with other sports leagues to create cross-sport military appreciation events

How might the Patriots’ Salute to Service campaign evolve in the coming years? While specific plans may not be public, the team’s track record suggests a continued commitment to innovation and meaningful engagement. As technology advances and the needs of the military community change, the Patriots are likely to adapt their approach to ensure their support remains as effective and appreciated as ever.

The Lasting Impact: Building a Legacy of Military Support

Over the years, the New England Patriots’ Salute to Service campaign has grown from a series of individual gestures into a comprehensive, organization-wide commitment to honoring and supporting the military. This sustained effort has created a lasting legacy that extends far beyond the football field.

What is the long-term impact of the Patriots’ military appreciation efforts? By consistently prioritizing military support, the Patriots have fostered a deep connection with service members, veterans, and their families. This relationship has become an integral part of the team’s identity, creating a mutual sense of loyalty and respect that transcends sports.

Key Elements of the Patriots’ Military Support Legacy

• A culture of respect and appreciation for military service throughout the organization
• Millions of dollars raised for military-related charities
• Countless meaningful experiences created for service members and their families
• Increased awareness of military sacrifices among the general public
• A model for effective sports-based military appreciation programs

How does this legacy benefit both the Patriots and the military community? For the Patriots, it has solidified their reputation as a socially responsible organization deeply committed to giving back to those who serve. For the military community, it provides ongoing support, recognition, and opportunities that extend well beyond the traditional boundaries of sports fandom.

The Power of Sports in Honoring Service: A Broader Perspective

The New England Patriots’ Salute to Service campaign exemplifies the unique power of sports to honor and support military service. By leveraging their platform, resources, and passionate fan base, the Patriots have created a model for how athletic organizations can make a meaningful impact in the lives of service members and veterans.

Why are sports organizations particularly well-suited for military appreciation efforts? Sports teams, especially in the NFL, have a massive reach and cultural influence. They can bring issues of military service and sacrifice to the forefront of public consciousness in a way that few other institutions can. Additionally, the teamwork, discipline, and dedication inherent in sports resonate strongly with military values, creating a natural connection.

Lessons from the Patriots’ Approach

1. Consistency is key: Year-round engagement builds stronger relationships than one-off events.
2. Personalization matters: Honoring individual service members creates powerful, relatable moments.
3. Involve the whole organization: From players to staff, everyone can contribute to the effort.
4. Listen to the military community: Tailor efforts to address real needs and preferences.
5. Use the platform responsibly: Leverage the team’s visibility to raise awareness and funds for important causes.

How can other organizations, both within and outside of sports, learn from the Patriots’ example? The key takeaway is the importance of authentic, sustained commitment. Whether it’s a sports team, a corporation, or a community group, the most impactful military appreciation efforts are those that go beyond surface-level gestures to create meaningful, lasting connections with the military community.

Conclusion: A Fitting Tribute to Our Troops

The New England Patriots’ Salute to Service campaign stands as a shining example of how sports organizations can honor and support the military in profound and lasting ways. From custom uniforms and on-field tributes to VIP experiences and year-round engagement, the Patriots have created a comprehensive program that touches the lives of countless service members, veterans, and their families.

What makes the Patriots’ approach to military appreciation truly special? It’s the combination of visibility, consistency, and genuine care that sets their efforts apart. By making military support a core part of their organizational identity, the Patriots have created a model that not only honors those who serve but also inspires others to do the same.

As the Salute to Service campaign continues to evolve, one thing remains certain: the New England Patriots’ commitment to honoring our troops is unwavering. Through their ongoing efforts, they ensure that the sacrifices of military personnel are never forgotten and that the bond between sports and service remains strong for generations to come.

For over 15 years, the New England Patriots have made honoring and supporting our nation’s military a priority through their annual Salute to Service campaign. From custom uniforms to heartwarming on-field tributes, the Patriots have consistently found meaningful ways to recognize the sacrifice and bravery of our troops.

The History Behind The Patriots’ Salute To Service Campaign

The Salute to Service initiative began as an NFL-wide effort in 2011 to honor veterans, active-duty service members and their families. The Patriots were quick to fully embrace the campaign and have turned it into a season-long celebration of our military heroes.

Over the years, Patriots players, coaches, cheerleaders and staff have visited military bases, spent time with wounded warriors, and helped raise millions of dollars for military non-profits. The Kraft family, which has owned the franchise since 1994, has long supported the armed forces and understands the importance of using their platform to give back.

By amplifying the stories of hometown heroes and keeping military families close to their hearts, the Patriots have shaped their Salute to Service campaign into an authentic expression of gratitude rather than a one-off gesture. It’s about creating meaningful moments and memories that our troops and their loved ones will cherish.

Patriots Players Donning Custom Salute To Service Gear

Each year Patriots players suit up in specialized Salute to Service pregame jackets, hats, and shirts to honor the different branches of the military. Their custom uniforms often incorporate camouflage patterns, American flag elements, and military insignia.

Seeing their favorite players decked out in symbolic apparel is a special thrill for military members in the stadium and watching at home. Fans can also purchase the Salute to Service merchandise to proudly display their own patriotism and support.

Special Salute To Service Themed Jerseys Worn Once A Year

In addition to their special pregame outfits, the Patriots debut unique Salute to Service jerseys for one home game each season. These commemorative jerseys feature a unique camouflage design and are auctioned off to benefit the Patriots Foundation and its support of the nation’s heroes.

The limited-edition uniforms are always a big hit with players and fans eager to bid on the memorable keepsakes. The auctions have raised over $1 million for military nonprofits over the past decade.

Patriots Hosting Annual Salute To Service Game At Gillette Stadium

Each November the Patriots hold an official Salute to Service game at Gillette Stadium to celebrate veterans, active duty personnel, and their families. These special matchups provide a dedicated time to highlight military honorees through on-field tributes.

Past Salute to Service games have included special military-themed opening ceremonies, heartfelt announcements honoring hometown heroes, and halftime shows by military bands. It’s the Patriots’ chance to open their doors for a day specifically devoted to saying “thank you for your service.”

The Salute to Service game has become a beloved annual tradition fans circle on their calendars each season. For military members it’s incredibly meaningful to be recognized in front of 65,000 cheering fans.

Honoring Hometown Heroes On The Field During The Game

At every Patriots home game, the team honors a local military hero through their long-running Patriot’s Difference Maker of the Week program. These deserving service members are brought on field and recognized in front of the crowd during a break in the action.

Seeing these hometown heroes soak in the appreciation during their Patriot Moment creates an unforgettable memory. Fans are reminded of the sacrifices military members make and get to thank them with a rousing ovation.

Surprising Veterans With Super Bowl Tickets And On-Field Meetings

One of the most remarkable aspects of the Patriots’ Salute to Service work is the unforgettable experiences they’ve provided for veterans. This includes pleasantly surprising them with Super Bowl tickets, post-game field visits, and even personal meet-and-greets with Tom Brady.

These once-in-a-lifetime encounters have left military members in awe. The chance to enjoy VIP treatment in thanks for their service creates joyous memories that will never fade.

The Patriots understand how much it means to military members to receive this VIP access and make a point of creating lifelong fans through these special moments.

Patriots Cheerleaders Saluting Troops With Special Dance Routines

The Patriots cheerleading team has consistently found thoughtful ways to honor the military through specialized performances. This includes annual Veterans Day and military appreciation dances dedicated to the troops.

Seeing the cheerleaders express their gratitude through choreographed routines shows the human side of the organization. Their energy and talent provide an entertaining way for military members to feel respected.

Team Partnerships With Wounded Warrior Project And Other Organizations

To expand the reach and impact of their Salute to Service work, the Patriots have forged partnerships with non-profits like Wounded Warrior Project. These collaborations allow the team to further amplify their support of veterans in need.

Year-round charity efforts by the Patriots — including grants, campaigns, and player volunteer work — assist these organizations’ military-focused programs. Having trusted partners enables the team to allocate funds and resources to best serve troops and their families.

Raising Funds And Awareness For Veterans Through Auctions And Sales

Patriots auctions of their Salute to Service merchandise, along with special charity sales, have generated over $10 million for military non-profits over the past 15+ seasons. Online auctions of game-worn gear later each season provide another fundraising boost.

Beyond the money raised, these patriotic auctions and sales allow fans to contribute by bidding or buying, raising awareness for veterans’ needs in the process.

Patriots Players Visiting Military Bases And VA Hospitals

Patriots delegations frequently visit military installations and VA hospitals to spend time thanking troops in person. Star players like Matthew Slater and Joe Cardona have traveled overseas on USO tours to interact with deployed troops.

These firsthand visits remind Patriots players why their public efforts back home are so important. It allows them to express their gratitude face-to-face and gain perspective into service members’ daily experience.

Custom Patriots Salute To Service Merchandise Available For Fans

One of the most visible signs of support happens through the Patriots Pro Shop, which sells unique Salute to Service merchandise each year. Hat, shirts, jackets and more offer fans a way to add patriotic flair while honoring the military.

Players often comment that seeing fans decked out in the gear makes them proud. The sea of camo and flags in the stands demonstrates that honoring the military is a team effort.

The Impact Of The Patriots’ Commitment To Honoring Our Military

The comprehensive nature of the Patriots’ Salute to Service work has touched countless lives over the past 15 seasons. Military members and their families feel seen, respected and cared for thanks to the team’s relentless commitment.

No gesture is too small or symbolic. If it helps our nation’s heroes feel appreciated, the Patriots embrace the opportunity. The team’s year-round dedication has created a culture where honoring the troops is ingrained into the fabric of the franchise.

Looking Back At 15+ Years Of Saluting Our Nation’s Heroes

As the Patriots reflect after 15 seasons of honoring service members, they should feel immensely proud. Players, coaches and staff have consistently looked for thoughtful ways to lift up our military men and women.

From surprise moments to annual traditions, the team has cemented their Salute to Service campaign as an authentic, heartfelt display of gratitude. Our troops and their sacrifice remain in their thoughts year-round.

Why The Patriots’ Efforts Resonate So Strongly With Fans

Patriots fans recognize the team goes above and beyond with their military support efforts. From special visits to custom gear, the franchise delivers on thoughtful ways to celebrate troops and their families.

Fans respect that the Patriots have made supporting veterans a fundamental, year-round commitment. The team’s consistency and sincerity in honoring our military makes fans proud to stand beside them in salute.

The New England Patriots go above and beyond in honoring and supporting our military heroes through their extensive Salute to Service campaign. For over 15 seasons, the team has made it a priority to celebrate our troops and veterans through meaningful tributes, unique initiatives, and consistent community engagement.

From surprise Super Bowl tickets to custom camouflage uniforms, the Patriots find thoughtful ways to recognize the sacrifice and bravery of service members. Their season-long Salute to Service efforts resonate strongly with fans who appreciate the team’s tireless commitment to honoring our nation’s heroes.

Patriots Players Donning Custom Salute To Service Gear

Each season, Patriots players Suit up for games in specialized Salute to Service apparel as a symbolic gesture of gratitude toward the military. The custom sideline jackets, hats, and shirts Patriots don showcase unique military-inspired elements and camouflage patterns.

For troops in the stands and watching at home, seeing their gridiron heroes dressed in one-of-a-kind military gear provides a burst of patriotic pride. The players act as walking billboards delivering a message of appreciation.

In addition to the on-field tributes, fans can purchase the Salute to Service merchandise themselves. It allows them to visibly demonstrate their own support for the armed forces through fashion.

Design Details That Make the Apparel Impactful

The Patriots don’t take their Salute to Service garb design lightly. Everything from the camo patterns to team emblem variations is crafted intentionally to echo military culture and values.

The limited-edition Nike jackets feature unique digital camo patterns each season, reflecting the team’s attention to detail. Specific touches like military insignias and American flag elements are incorporated with care.

Seeing new custom details on the apparel every year keeps the tributes feeling fresh. The Patriots design team aims to deliver gear that service members will be proud to wear themselves.

Players Embracing the Opportunity to Honor Military Heroes

Patriots players relish the opportunity to don the specialized Salute to Service gear on game days. They speak genuinely about the privilege they feel wearing uniforms that symbolize gratitude for our nation’s veterans.

Being able to salute troops and their sacrifice through apparel design means a lot to Patriots stars. The gravity of the custom outfits is not lost on them. Players pose proudly for photos in their Salute to Service getups.

By embracing the chance to model the military-inspired apparel, Patriots help amplify the team’s message of support for our armed forces.

Auctioning Off Salute to Service Game Jerseys for Charity

The Patriots further build excitement around their Salute to Service tributes by auctioning off the special game-worn jerseys each season. Fans eager to own a piece of unique Patriots history bid feverishly on the memorabilia.

These auctions have raised over $1 million for military nonprofits over the past decade. It represents another branch of the Patriots’ comprehensive support system for troops in need.

For devoted fans, winning a game-used Salute to Service jersey is the ultimate collectible. Bidding allows them to engage directly in the team’s mission of assisting veterans.

Between the patriotic apparel and memorable auctions, the Patriots immerse fans in their dedication to celebrating military members. It reflects an organization-wide commitment to Saluting the Service of our nation’s brave troops.

The New England Patriots have built an inspiring legacy of supporting the military through their extensive Salute to Service initiatives. For over 15 seasons, the team has made honoring our nation’s heroes a priority in meaningful, heartfelt ways.

Special Salute To Service Themed Jerseys Worn Once A Year

A highly anticipated tradition each season is the Patriots debuting unique, custom-designed Salute to Service jerseys for one home game. These special commemorative uniforms feature distinctive camouflage patterns and detailing that pay tribute to different military branches.

The limited-edition jerseys make their one-time appearance during the NFL’s official Salute to Service month in November. Patriots players relish the opportunity to sport the meaningful threads on field in front of fans.

After the game, the Salute to Service jerseys are autographed and auctioned off to benefit the Patriots Foundation and its support of our troops. These auctions have raised over $1 million over the past decade.

Collaborating With Nike to Create One-of-a-Kind Designs

To produce the specialized Salute to Service uniforms each season, the Patriots collaborate closely with Nike designers and the NFL. Great care goes into crafting jerseys that authentically capture the essence of military culture.

Different custom camo patterns are explored that incorporate meaningful colors, fonts, and symbols associated with branches like the Marines, Army, Navy, and Air Force. The creative process aims to generate apparel troops will be proud to see the Patriots wear.

No design detail is overlooked, right down to placing star and flag icons thoughtfully throughout the jersey. The final pieces are unique artistic tributes celebrating our heroes.

Providing Troops a Powerful Symbol of Appreciation

For service members, seeing their team take the field in custom Salute to Service jerseys is incredibly meaningful. It provides a visible, public symbol of the organization’s gratitude and commitment to honoring those who protect our freedoms.

The bold, striking camo patterns stand out vividly, grabbing the attention of every fan in the stadium. Military members in attendance swell with pride at the sight of their heroes suited up in dedicated tribute.

Knowing the players have their back through symbolic acts like the jerseys builds a profound connection between troops and team.

Sparking Bidding Frenzies Among Patriots Memorabilia Collectors

When the signed, game-worn Salute to Service jerseys hit the auction block each year, bidding reaches a fever pitch. Die-hard Pats fans are eager to get their hands on the ultra-rare gear their gridiron heroes sported in battle.

The camo jerseys become instant collectors’ items because of how unique they are. Owning a piece of history where Patriots gave our military special recognition carries extra significance.

For memorabilia hounds, the Salute to Service uniforms represent the perfect storm – one-time designs supplemented by a great cause supporting troops in need. The bidding wars reflect fans’ passion for both.

From creation to final auction, the Patriots’ special Salute to Service jerseys provide a memorable annual tribute to our military that resonates strongly throughout their community.

For over 15 impactful seasons, the New England Patriots have made supporting and honoring the military a central focus through their extensive Salute to Service initiatives. The team has consistently found thoughtful and meaningful ways to pay tribute to our nation’s veterans, active duty service members, and their loved ones.

Patriots Hosting Annual Salute To Service Game At Gillette Stadium

A highly anticipated staple each year is the Patriots’ official Salute to Service game held at Gillette Stadium. This special event provides a forum dedicated specifically to recognizing military heroes through touching on-field tributes.

The Salute to Service matchup takes place in November, allowing the team to honor veterans around the time of Veterans Day. Patriotic pregame ceremonies, heartwarming announcements, and military family recognitions make it an unforgettable experience.

Seeing Gillette Stadium filled with camo and American pride provides an electric backdrop. The Salute to Service game has become a beloved annual tradition circled in red on calendars by both fans and troops.

Collaborating with Veterans Groups on Meaningful Tributes

To help design custom tributes and moments for the Salute to Service game, the Patriots work closely with military nonprofits and veterans organizations. Their insight ensures the on-field recognitions authentically reflect military culture.

Ideas like having an active drill team perform at halftime, inviting a parachute team to deliver the game ball, and sharing inspiring veteran stories over the loud speakers originate from collaborative discussions.

The Patriots provide a platform, but look to the real experts – veterans and military groups themselves – to guide the execution. It results in an event by and for our nation’s heroes.

Building Lasting Bonds Between Patriots and Local Troops

Honoring hometown veterans goes hand-in-hand with the Patriots’ Salute to Service ethos. The game provides a chance to highlight local heroes and share their inspiring stories with fans.

Hearing about the brave service of troops from their own communities builds powerful connections between military members and Patriots fans. Fans gain perspective into what military sacrifice entails.

Forging these bonds through service spotlights demonstrates that honoring the troops is a united effort. It reflects the mutual respect between New Englanders and the courageous veterans who call the region home.

Creating a Game Day Dedicated to Appreciating Military Families

While troops serve as the focal point for Salute to Service celebrations, the Patriots also use the game to express gratitude towards military spouses and families. These loved ones make their own sacrifices at home while troops serve abroad.

Special family recognitions, donated tickets, and military family-centric camo gear help make military families feel seen and valued. Their strength enables American service members to keep the nation safe.

The Salute to Service game provides a forum for the Patriots to convey their appreciation. It’s an opportunity to formally say “thank you” to those who quietly support our heroes on the homefront.

The New England Patriots have demonstrated an enduring commitment to honoring military members through their extensive Salute to Service initiatives. For over 15 impactful seasons, the team has gone above and beyond to support and pay tribute to our nation’s veterans, active duty service members, and their families.

Honoring Hometown Heroes On The Field During The Game

A especially memorable Salute to Service tradition involves the Patriots honoring outstanding local veterans and active duty service members on-field during home games. This weekly segment, titled “Patriot’s Difference Maker of the Week,” provides a powerful opportunity to recognize brave hometown heroes in front of 65,000 cheering fans.

These inspiring individuals are surprised on the jumbotron and welcomed onto the turf to soak in a stadium-wide ovation. Seeing humble service members graciously accept the praise provides a heartwarming sight.

The roar of appreciation resonates deeply with both the honored troops and fans alike. Everyone is reminded of the selfless sacrifice military members make in service to their country.

Selection Process Identifies Exceptional Service Stories

The Patriots’ panel responsible for choosing each week’s Difference Maker takes great care to identify extraordinary veterans whose stories reflect tremendous bravery, sacrifice, and service. Regional troops representing every branch are celebrated.

Featured honorees have included Purple Heart recipients, amputee veterans, WWII heroes, trauma survivors, and family members of fallen soldiers. Their meritorious service ranges from valor in combat to community volunteer work.

Through thorough deliberation, the selection committee spotlights model service members who reflect the values and best of the Greater New England military community.

Drawing Attention to the Ongoing Sacrifices of Troops

The on-field recognitions provide a forum to educate fans on the realities veterans face long after returning from combat zones. Honorees often speak candidly about their recovery from physical wounds and PTSD.

Hearing about these continuing struggles directly from hometown heroes generates empathy and awareness. Fans gain new perspective into the sacrifices troops make both on and off the battlefield.

The Difference Maker segments remind fans that military appreciation extends beyond holidays and sporting events. Ongoing support throughout the year is crucial.

Building Morale for Service Members and Their Families

For troops who don the uniform, being singled out by their favorite football team delivers an unforgettable morale boost. Knowing their service and sacrifice is valued by the Patriots organization means the world.

The heroes also have the chance to thank spouses and family members who provide critical support on the home front. Military families sacrifice profoundly in their own right.

Through praise and recognition, the Patriots reinforce that military members never stand alone. Both troops and their loved ones deserve appreciation for protecting our freedoms.

Through their extensive Salute to Service work, the New England Patriots have demonstrated an unwavering commitment to honoring, supporting and connecting with military members. The team has consistently gone above and beyond to express gratitude to our nation’s veterans, active duty service members and their families.

Surprising Veterans With Super Bowl Tickets And On-Field Meetings

One of the most remarkable aspects of the Patriots’ military outreach involves team members surprising deserving veterans with once-in-a-lifetime Super Bowl experiences. These include gifting coveted game tickets, VIP access, and even post-game on-field meet-and-greets with players like Tom Brady.

For veterans fortunate enough to receive these surprise honors, the overwhelming feeling is one of pure shock and awe. Jaws drop when their all-expenses paid Super Bowl trips are revealed, usually through collab videos with family members.

Being able to participate in the ultimate NFL experience delivers an unforgettable thrill. The chance to meet their gridiron heroes face-to-face as VIPs leaves veterans in disbelief.

Working with Veteran Organizations to Identify Deserving Heroes

To coordinate these surprise Super Bowl experiences, the Patriots work closely with military nonprofits to identify veterans with exceptionally admirable service records and financial need.

Often, recipients represent wounded warriors who have demonstrated resilience and courage during long roads to recovery. Their strength through adversity makes them perfect candidates for the VIP treatment.

The nominated veterans are humble heroes who would never imagine such an lavish trip being possible. Learning it’s specifically for them brings them pride and renewed spirit.

Providing Inspiration for Veterans Facing Challenges

For veterans battling physical injuries, PTSD or other hardships, receiving a surprise VIP Super Bowl gift from the Patriots delivers hope and inspiration when it’s needed most.

Knowing their service and sacrifice is recognized by their favorite team, despite ongoing struggles, reaffirms their value and strength. They are reminded that people still genuinely care.

The uplifting jolt of morale at a pivotal time empowers veterans to keep pressing forward during their post-service journeys. Their heroes have their back.

Deepening the Bond Between Patriots and Military Communities

Delivering surprise Super Bowl experiences enables the Patriots to forge profound connections with veterans that last a lifetime. These trips create special memories between franchise and fan that never fade.

By providing VIP treatment, the Patriots reinforce that military members are always part of the team’s community. Going the extra mile means the world to veterans who have given so much of themselves.

The surprised veterans become Patriots ambassadors, proudly recounting their special day for years. It deepens the relationship between organization and military communities exponentially.

The New England Patriots have demonstrated an enduring devotion to the military community through their extensive Salute to Service work. For over 15 impactful seasons, the team has consistently found thoughtful, meaningful ways to honor and support our nation’s veterans, active duty service members and their families.

Patriots Cheerleaders Saluting Troops With Special Dance Routines

An often overlooked yet special part of the Patriots’ Salute to Service efforts involves the work of their cheerleading team to creatively honor the military. The talented cheerleaders develop specialized routines dedicated to troops that deliver powerful tributes through expert choreography and dance.

Routines are performed during games on holidays like Veterans Day as well as the Patriots’ annual Salute to Service game. Upbeat, prop-laden numbers showcase the cheerleaders’ spirit, strength and precision.

Seeing the cheerleaders’ energy and talent devoted to creative military tributes highlights the human side of the Patriots organization. Military members feel respected and appreciated.

Collaborating With Choreographers to Conceptualize Routines

To bring their Salute to Service routines to life, Patriots cheerleaders collaborate closely with choreographers and team leadership. They brainstorm how best to celebrate military culture through customized dance and movement.

Music choices, formations, prop usage, and costume design are all discussed. Custom trops and flags add flair while keeping dances patriotic and dignified. The goal is honoring service members with class and artistry.

Months of practices evolve the routines from concept to polished tribute. Each element aims to convey gratitude through this unique performance art form.

Researching Military Traditions to Enhance Authenticity

Patriots cheerleaders go the extra mile by researching military traditions, chants, and drills to incorporate into routines. These customized nuances demonstrate meticulous effort to salute troops with authenticity.

Cheerleaders have trained with recruits on bases and visited historic war memorials to bolster understanding. Their diligence reflects a commitment to honoring service members respectfully and knowledgeably.

By embracing opportunities to learn directly from troops, cheerleaders ensure their game day dances feel tailored to veterans. Their appreciation comes through in the details.

Building Lasting Bonds Between Troops and Patriots

Patriots cheerleaders frequently visit VA hospitals and bases to perform their special Salute to Service routines for troops in person. These interactions allow impactful relationship building between team and military members.

Cheerleaders convey enduring support and friendship beyond the dance floor. Their commitment to honoring service members goes well beyond game day touchdowns and routines.

Lifelong Pats fans are made through these goodwill efforts. The cheerleading team’s service spotlights cement the military’s VIP status within the franchise.

The New England Patriots have demonstrated an unwavering devotion to the military community through their extensive Salute to Service initiatives. For over 15 seasons, the team has consistently gone above and beyond to support and honor our nation’s veterans, active duty service members and their families.

Team Partnerships With Wounded Warrior Project And Other Organizations

To expand the scope and impact of their Salute to Service work, the Patriots have forged meaningful partnerships with prominent nonprofits like Wounded Warrior Project. These collaborations allow the team to further amplify their assistance to veterans in need.

The Patriots provide financial grants, fundraisers, player appearances and other resources to support these organizations’ military-focused programs year-round. Having trusted partners enables targeted assistance.

For example, the partnership with Wounded Warrior Project has generated over $1 million towards mental health programs supporting veterans. Collaboration delivers bigger results.

Aligning with Groups that Share Military-Focused Values

When identifying potential Salute to Service partners, the Patriots seek organizations whose missions and culture align closely with their own long-standing commitment to the military.

Partners like the Bob Woodruff Foundation and the Boston Red Sox Foundation are dedicated to delivering innovative support programs focused on the wellbeing of veterans and their families.

These like-minded groups enable impactful collaborative initiatives including fundraising, strategic program development, grants, and marketing campaigns that make a tangible difference in troops’ lives.

Pooling Resources to Drive Positive Change

By pooling resources, networks and expertise with ally organizations, the Patriots can achieve higher impact military support programs.

Having partners expand capacity and capabilities. Coordinated efforts carry more momentum.

The team leverages its brand influence and loyal following to bolster visibility for joint campaigns. Strategic partners then supply infrastructure, volunteers and oversight to execute initiatives benefiting veterans regionally and nationally.

United focus on a shared goal – supporting service members – drives progress and enhances scope. Partnerships pay dividends.

Cultivating an Ecosystem of Support Around Veterans

Collaborative alliances across military-focused organizations enable the Patriots to spearhead an ecosystem of assistance and care for the veteran community. With multiple groups on board, troops have a matrix of support.

This comprehensive network of outreach programs, funding and services creates a safety net. Veterans understand many organizations “have their six” thanks to the Patriots’ coalition-building.

Through partnership cultivation, the team builds a durable infrastructure focused wholly on elevated care for military members. It’s about fortifying the entire system.

Through comprehensive and consistent Salute to Service work, the New England Patriots have demonstrated an unwavering devotion to honoring, supporting and connecting with the military community. The team has gone above and beyond to support our nation’s veterans, active duty service members and their families for over 15 seasons.

Raising Funds And Awareness For Veterans Through Auctions And Sales

A highly impactful aspect of the Patriots’ Salute to Service initiatives involves the various auctions and charity sales benefiting military non-profits. These patriotic fundraising efforts have generated over $10 million for veterans causes over the past 15+ years.

Specialty auctions of game-worn Salute to Service gear each season let fans bid on rare merchandise and memorabilia. The funds then go towards assisting veterans in need nationwide.

Beyond the considerable money raised, these auctions build awareness around the sacrifices veterans make. Fans engage directly in support efforts.

Offering Unique Collectibles That Appeal to Patriots Fans

The autographed Salute to Service uniforms, helmets and other equipment auctioned annually by the Patriots carry special value for memorabilia collectors given their exclusivity.

The specialized camo designs are only worn once by players. Afterwards, fans jockey to obtain a rare piece of unique Patriots history honoring our military.

Bidding is fierce because the coveted gear represents the intersection of two passions for fans – their team and helping veterans. Auction proceeds benefit charity.

Spotlighting the Needs Facing Veterans After Service

The Patriots’ Salute to Service auctions provide a platform to increase understanding of the many challenges facing veterans after their service concludes. Struggles with PTSD, injuries, employment and healthcare are highlighted to build empathy among fans.

By shedding light on these veteran issues alongside the auctions, fans gain perspective about the importance of ongoing support beyond Veterans Day parades. Need is constant.

Fan education and auction proceeds combine to deliver elevated assistance for veterans nationwide through non-profit partners.

Uniting Fans Around the Cause of Caring for Military Heroes

The Salute to Service auctions spur collective fan engagement around the shared cause of supporting veterans. Bidding and sharing auction links provides concrete ways fans can make a difference.

Donning special gear, rooting for camo-clad players, and contributing funds delivers a unifying experience. Fans feel part of the team’s greater Salute to Service mission.

Auctions transform fans from bystanders to active contributors in the Patriots’ commitment to the military. Supporting veterans becomes a community movement.

Through comprehensive Salute to Service initiatives, the New England Patriots have demonstrated an enduring devotion to the military community. For over 15 seasons, the team has consistently found meaningful, heartfelt ways to honor, support and connect with veterans, active duty service members and their families.

Patriots Players Visiting Military Bases And VA Hospitals

A particularly impactful aspect of the Patriots’ military support efforts involves players directly visiting troops and veterans. Star players frequently take USO tours overseas to interact with deployed service members.

At home, Patriots constantly visit VA hospitals, attend events at military bases, and speak with students at military academies. These engagements provide valuable face-time and hands-on connection.

For players, the visits offer perspective and inspiration to keep Salute to Service work going strong. Interacting with troops cements their commitment to military communities.

The Reciprocal Value of In-Person Military Visits

The goodwill visits deliver reciprocal value – both Patriots and military members come away enriched from the in-person interactions. Handshakes, selfies and candid talks forge profound bonds.

For troops, meeting their gridiron heroes delivers a morale surge. Knowing the players care reaffirms their service matters. Mementos signed by favorite Patriots become treasured souvenirs.

Meanwhile, players gain deeper understanding of military experiences from candid talks. They return ready to honor troops with renewed purpose and admiration.

Visits to Walter Reed Medical Center

Over the years, Patriots have made Walter Reed Medical Center a frequent stop. Players sit with wounded warriors undergoing intense treatments and recovery processes.

These visits deliver true perspective. Seeing troops persevere through daunting injuries and hardships with determination and spirit inspires the players to summon their own strength for challenges ahead.

The interactions reinforce the Patriots’ commitment to supporting veterans through all stages of service – during enlistment, in combat zones, and back home as civilians.

Collaborating with USO Tours Overseas

Partnering with USO Tours, Patriots stars like Julian Edelman, Rob Gronkowski and Marcus Cannon have traveled overseas to visit deployed troops in locations like Kuwait, Iraq, Qatar, and United Arab Emirates.

Seeing morale surge when they enter tents and cafeterias reminds players why Salute to Service work matters. Far from home, service members just want to feel appreciated.

These USO visits represent the Patriots’ commitment to supporting active duty personnel wherever they serve. The trips build camaraderie and community with troops protecting freedoms worldwide.

Through comprehensive, consistent Salute to Service initiatives, the New England Patriots have demonstrated an unwavering devotion to the military community. For over 15 seasons, the team has found thoughtful, meaningful ways to support and honor our nation’s veterans, active duty service members and their families.

Custom Patriots Salute To Service Merchandise Available For Fans

An integral part of the Patriots’ Salute to Service campaign involves their offerings of unique military-themed apparel and novelties for fans. From hats and hoodies to pins and posters, customized gear allows fans to visibly demonstrate their Patriots pride and military support.

The Patriots Pro Shop unveils new Salute to Service merchandise annually so fans can update their patriotic game day outfits. There are options for men, women and kids to fit all ages.

Players comment that seeing fans decked out in the specialty camo and flag-adorned apparel makes them proud. The sea of support in the stands helps motivate the Patriots’ own ongoing military appreciation efforts.

Collaborating with Nike to Design Unique Pieces

To create exclusive Salute to Service products annually, the Patriots collaborate closely with partner Nike. Designers brainstorm creative concepts that blend Patriots and military themes seamlessly.

Custom camo patterns incorporating Patriots fonts and colors are developed to deliver apparel and novelty items you can’t find anywhere else. The pieces are as much art as merchandise.

New Salute to Service gear provides a fresh way for fans to showcase their Pats pride and military support each NFL season alongside the players.

Offering Affordable Prices so All Fans Can Participate

While visually striking, Patriots make sure their Salute to Service merchandise remains affordable for fans. Items range from $5 lapel pins to $100 hoodies so supporters at all budget levels can participate.

Discounted novelty items like camo koozies, wristbands and stickers offer easy ways to display military support without big investment. There are options for every Patriots fan to contribute.

Affordable prices help maximize participation from the entire fan base. Honoring the troops becomes a community movement not limited by cost barriers.

Merchandise Sales Support Ongoing Veterans Initiatives

Beyond showing public support, profits from Salute to Service merchandise fund the Patriots Foundation. In turn, the foundation directs grants and resources toward impactful veterans programs in New England.

By purchasing patriotic merchandise, fans can proudly display their military appreciation while having proceeds directly support local veterans in need. It’s about looking and giving good.

Fan participation through merchandise sales enables the Patriots’ far-reaching year-round commitments to helping veterans, military families and active duty personnel.

Through comprehensive, consistent Salute to Service initiatives, the New England Patriots have demonstrated an enduring devotion to the military community. For over 15 seasons, the team has found thoughtful, meaningful ways to honor and support our nation’s veterans, active duty personnel, and military families.

The Impact Of The Patriots’ Commitment To Honoring Our Military

The comprehensive, long-running nature of the Patriots’ Salute to Service campaign has touched countless lives over 15+ impactful seasons. Military members and their families feel genuinely seen, respected, and cared for thanks to the team’s relentless commitment to honoring our troops.

No gesture is too small or merely symbolic in the Patriots’ eyes. If an act helps service members feel appreciated, they embrace the opportunity. The team’s year-round dedication has created an organizational culture where supporting the military is ingrained in the franchise’s fabric.

Boosting Morale for Troops and Their Families

The Patriots’ persistent outreach and tributes have done wonders for morale within the military community. Knowing their team has their back unconditionally uplifts troops’ spirits and renews their sense of purpose.

Seeing the Patriots go above and beyond time and again makes service members feel immense pride. Their sacrifice and dedication is validated when their gridiron heroes celebrate them.

Uplifting troops this way has a positive ripple effect, inspiring them to keep serving with passion. The rising tide lifts all boats.

Forging Lasting Bonds Between Patriots and Military

The Patriots’ long-term commitment has forged profound, lasting bonds between the franchise and legions of veterans, active duty personnel and military families across New England.

These devoted fans have built emotional connections over years through the Patriots’ outreach, tributes, and VIP opportunities. They’ve come to see the Patriots as an extended family that has their back.

This community goodwill and mutual loyalty is priceless. It ensures the Patriots remain New England’s team among military members for generations, even as players and coaches change.

Inspiring Other Brands to Support Military

Other major brands recognize the immense respect and loyalty the Patriots have cultivated through their military focus. They aspire to emulate that special relationship with service members.

The Patriots provide a blueprint demonstrating that consistent, long-term military support initiatives make sound business sense and communities stronger. It enhances reputation and employee pride exponentially.

Thanks to the Patriots’ leadership, military appreciation has become a priority across industries. Companies now compete to show support for America’s heroes.

Through comprehensive, creative Salute to Service initiatives, the New England Patriots have demonstrated an unwavering devotion to the military community for over 15 seasons. The team has consistently found thoughtful, meaningful ways to honor and support our nation’s veterans, active duty service members and their families.

Looking Back At 15+ Years Of Saluting Our Nation’s Heroes

As the Patriots reflect after 15+ impactful seasons of honoring the troops, they should feel immense pride in their enduring Salute to Service legacy. Players, coaches, staff and ownership have consistently gone above and beyond to celebrate military members.

From surprise Super Bowl experiences to annual traditions, the Patriots have cemented their Salute to Service campaign as an authentic, heartfelt display of gratitude. Keeping service members in their thoughts year-round has become ingrained in the franchise’s identity.

Laying the Groundwork in the Early Years

After the NFL launched its league-wide Salute to Service initiative in 2011, the Kraft family and Patriots organization jumped at the chance to fully embrace military appreciation.

Their early efforts focused on introducing meaningful traditions still going strong today – partnerships with veteran nonprofits, visits to VA hospitals, and custom apparel recognizing different branches. They laid a foundation.

These pioneering early Salute to Service efforts established the Patriots as the NFL’s torchbearer. Their military focus was organic and genuine, not merely symbolic.

Innovating New Ways to Connect as the Campaign Matured

As the Salute to Service concept matured, the Patriots dug deeper to find innovative ways to support troops. Players expanded hospital visits, military base tours increased, and care packages were sent abroad.

They pushed boundaries with ever-bigger surprises for veterans and amplified promotional campaigns with partners. Complacency was avoided by continually “raising the camo bar.”

Fifteen years of dedication birthed a comprehensive, holistic Salute to Service program woven into every fiber of the organization. Military appreciation became ingrained in the Patriots’ DNA.

Building an Unwavering Tradition of Support

A decade and a half of relentless commitment to honoring service members has established the Patriots’ Salute to Service as one of the NFL’s most substantive community initiatives.

It’s cemented the Patriots as New England’s team among the military community. Their consistency and sincerity has built invaluable loyalty and goodwill.

From deployment send-offs to VA hospital visits, the Patriots have built an unrivaled Salute to Service legacy. Their tradition of military support remains pillars of the franchise.

Why The Patriots’ Efforts Resonate So Strongly With Fans

Every November, the New England Patriots take time to honor and recognize members of the military during their annual Salute to Service campaign. This initiative means a great deal to Patriots fans, players, and coaches alike, as it provides an opportunity to show gratitude and appreciation to the brave men and women who have served our country.

For fans of the Patriots, this tribute holds special significance. With a long, proud history and being located in the birthplace of America, the Patriots are an indelible part of New England culture. The region is also home to a large veteran population, many of whom are staunch supporters of the team. When the Patriots as an organization take time to sincerely recognize the sacrifices of troops and their families, it forges a meaningful bond.

By conducting outreach programs and community events, the Patriots build even stronger connections to veterans. Players personally meet with military members and listen to their stories. Fans get to shake hands with real-life heroes. These activities humanize the experience and make it relatable on a personal level, rather than just being an abstract observance. It becomes more tangible and heartfelt.

The genuineness and specificity of the Patriots’ execution is critical. Holding generalized tributes seems hollow or perfunctory. The Patriots make sure to recognize individual servicemen and women by name whenever possible. Award presentations, soldier spotlights, and video messages provide a platform to acknowledge specific people and their contributions. This meticulous approach resonates with fans and participants.

Having ownership, coaches, and players all actively involved also adds weight to the initiative. Robert Kraft, Bill Belichick, and team leaders like Matthew Slater and David Andrews consistently express deep gratitude for the military. Their words and actions feel authentic because they personally participate year-round, not just when the cameras are on them.

The extensive reach and variety of the Patriots’ Salute to Service campaign is key as well. It’s not limited to just ceremonial activities, but extends team-wide – from broadcasts to retail partnerships to youth events. This comprehensive scope demonstrates a full commitment to the cause rather than a token acknowledgement.

Lastly, the element of tradition amplifies the impact and meaning. The fact that the Patriots make this a priority every year gives it a sense of permanence and significance. Fans and military members alike can count on this annual occurrence, which provides reassurance and consistency in an ever-changing world.

For all these reasons, the New England Patriots’ Salute to Service campaign inspires an outpouring of emotion, gratitude, and pride. The thoughtful, genuine nature of the tributes and events resonates at the core of what this organization represents, bolsters bonds with the local community, and cascades team-wide. It’s a powerful representation of their commitment to those who protect our freedoms.

New England Patriots’ Best Salute To Service Moments Over The Years: A Fitting Tribute To Our Troops

As one of the NFL’s pioneering teams for honoring the military, the New England Patriots have provided fans with countless memorable Salute to Service moments over the past decade.

In 2011, the inaugural year of the league-wide initiative, Patriots owner Robert Kraft established the foundation by donating over $100,000 to support veterans and active duty personnel. His actions backed up his words proclaiming utmost respect and gratitude for all those who served.

A prominent early tribute came in 2012, when the Patriots honored the Wounded Warrior Project. In a moving pre-game ceremony, soldier Kyle Reid received a surprise reunion with his family which left not a dry eye in Gillette Stadium. This helped put a relatable human face to the sacrifices of service members.

By 2013, the Patriots began incorporating local veterans into the on-field pre-game festivities. Being publicly recognized in front of 60,000 cheering fans left quite an impression on these service men and women. “It was one of the greatest experiences of my life,” remarked one veteran.

During the team’s Super Bowl run in the 2014 season, RKK advisory board member Lacey Buckley sang the national anthem while service men and women unfurled a giant American flag over the field. This striking visual provided an unforgettable “Salute to Service” moment on the national stage.

In the lead up to their next Super Bowl victory in 2016, the Patriots worked extensively with USAA to honor notable military units like the U.S. Coast Guard Academy Cadets and the Military Intelligence Battalion. These tributes recognized both the individuals and the critical role each unit fulfilled.

A particularly impactful initiative began in 2017 called “Tackling the Tough Stuff.” This program, done in coordination with the U.S. Department of Veterans Affairs, focused on raising awareness for the mental health issues that many service members face when transitioning back to civilian life.

One of the most ambitious efforts came in the 2018 Salute to Service game, when the Patriots commemorated the 100th anniversary of the end of WWI. Over 350 active duty service members and veterans unfurled an American flag covering the entire field, providing an awe-inspiring sight.

During their 2019 season that culminated in yet another Super Bowl win, the Patriots focused on honoring Gold Star families who lost a loved one in combat. Hearing these relatives openly share stories of courage and sacrifice delivered a heavy dose of perspective.

Entering the third decade of the tradition, the Patriots continue to find meaningful ways to recognize veterans, service academies and military units. The Salute to Service game remains one of the highlights of the year for players, fans and honorees alike. With the organization’s relentless creativity, future editions promise to deliver even more memorable and fitting tributes to our nation’s troops.

How The Salute To Service Campaign Inspires Other Teams And Brands

The New England Patriots have long been supporters of the United States military. Their annual Salute to Service campaign is a shining example of how professional sports teams and brands can show appreciation and raise awareness for the sacrifices made by members of the armed forces.

Since 2011, the Patriots have gone above and beyond with their Salute to Service initiatives. It’s become an integral part of the team’s culture and identity. The meaningful moments and unique collaborations they’ve orchestrated over the years serve as inspiration for teams and brands looking to make a positive impact.

Patriots Host Service Member Reunions On-Field

One of the most heartwarming traditions began in 2013, when the Patriots started surprising service members with emotional on-field reunions with their families. These reunions always draw cheers from the crowd and often leave the players and coaches visibly moved.

Seeing the joy on the faces of service members as they embrace their loved ones is a powerful reminder of the sacrifices military families make. These reunions have become a staple of the Patriots’ Salute to Service campaign. Several other teams, like the Atlanta Falcons and Arizona Cardinals, have followed suit with similar military reunions.

In 2016, the Patriots collaborated with Proctor & Gamble’s Tide brand and Ride 2 Recovery, a nonprofit that supports wounded veterans, to reunite Lt. Will Wilson with his wife on the field. These types of partnerships between teams, brands, and military nonprofits create amplify the impact these reunions have.

Unique Initiatives Connect Patriots Players With Troops

The Patriots have also created initiatives to facilitate direct interaction between players and military members. In 2013, wide receiver Matthew Slater and other players recorded appreciative video messages for troops stationed in Afghanistan through a partnership with the United Services Organization.

During their 2017 Salute to Service campaign, the team worked with USAA to set up virtual meet-and-greet sessions where players could have face-to-face conversations with deployed service members around the world. Having players make that direct connection with troops brings so much joy to both sides.

The Patriots also regularly host special events for military members, like exclusive training camp practices for service members. At 2019’s Salute to Service game, Wounded Warrior Project veterans were given VIP access to watch pregame warmups from field level.

Unique Initiatives Connect Patriots Players With Troops

The Patriots have found many ways to adapt and expand their Salute to Service programming over the years. But one of the most unique events came in 2018, when team owner Robert Kraft brought 100 children from military families to Nike headquarters in Oregon.

The kids got to design their own custom Salute to Service shoes with Nike designers. Each child put their own creative touch on the shoes to honor their families. At the end of the day, each child got to take home their custom designed shoes, an unforgettable souvenir.

The innovative design collaboration created special memories for those children while also underscoring the Patriots’ commitment to military families. It’s the kind of outside-the-box activation other teams and brands should strive to emulate.

Patriots Salute to Service Apparel Raises Awareness

Every November, when the NFL’s Salute to Service campaign kicks off, Patriots players don special gear and apparel to show their support for the armed forces.

The Patriots were one of the first teams to wear camouflage-patterned gear during games, a trend that is now universally adopted across the league. Fans can also purchase Salute to Service hats, hoodies and t-shirts from the Patriots Pro Shop.

Over the years, the Patriots have expanded their offerings of military-themed apparel, including gear printed with an American flag pattern or ribbon decals. Sales from Salute to Service merchandise raise money and awareness for military nonprofits.

The popularity of the Patriots’ Salute to Service merchandise serves as inspiration for other NFL clubs and major brands looking to develop their own military-themed clothing or products that give back.

Final Thoughts

The Patriots have cemented themselves as the NFL’s frontrunner in supporting the military community. Their Salute to Service campaign is expansive, genuine and impactful.

The team’s hands-on involvement, emotional reunions and unique collaborations with military nonprofits and major brands like Nike and USAA inspire other teams and corporations to find their own meaningful ways to show appreciation.

Bill Belichick and Robert Kraft should take great pride in the positive impact their Salute to Service initiatives make each year. The campaign truly encapsulates how much respect the Patriots organization has for the brave men and women who serve our country.