Clio Sports Announces Its Juries for 2023 Awards
Clio Sports announced its 2023 Juries today, with eight leaders in the space serving as chairs—a first for the awards program. The awards show will take place on Dec. 6 in New York City.
Digital, Social Media, Esports:
- Ian Trombetta, SVP Social, Influencer & Content Marketing, NFL (Chair)
- Kristin Connelly, VP Global Brand Marketing, Activision Blizzard
- Kenny Gold, Managing Director, Head of Social, Content and Influencer, Deloitte Digital
- Shahbaz Khan, Global Director, Flagship Social Media Activation, Nike
- Paul Mascali, Head of Gaming and Esports, PepsiCo
- Nick Rago, Executive Director – Digital & Social Production, FOX Sports
- Sean Dennison, VP, New Media, WHOOP
- Arica Kress, VP, Marketing, Esports Engine
- Nick Jackman, Co-Founder, Fifty Digital
- Jenna McNaney, Lead, Sports Partnerships, TikTok
- Julie Uhrman, Co-Founder and President, Angel City Football Club
- Nicole Williams, Director of Social Media, Omaha Productions
- Varoon Bose, Director of Social Content, Bleacher Report
Direct, Creative Effectiveness, Creative Use of Data:
- Deadra K. Rahaman, EVP, Client Partnerships & Strategy, Hero Collective (Chair)
- Andrew Lynch, VP, Strategy, Motive
- Adriano Lombardi, Executive Creative Director, VMLY&R Commerce Mexico
- Jazmin Burrell, Director of Strategy, Obsidianworks
- Gen Kobayashi, Chief Strategy Officer EMEA, Weber Shandwick
- Lyle Yetman, Executive Creative Director, McKinney
- John (JP) Pollard, Head of Sports, Entertainment, and Events – Display Division, Samsung Electronics America
- Surf Melendez, VP, Executive Creative Director, Tennessee Titans
- Donna Lupton, Director, Cultural Partnerships, DoorDash
- Evan Brady, Head of Sports Marketing Strategy, Prime Video & Amazon Studios
- Sulmaan Ahmad, International Strategy Partner, TRO
- Kay Bradley, VP, Marketing, U.S. Soccer
“With the shift towards digital marketing, an increased focus on fan engagement, greater use of data analytics, partnerships with influencers and content creators it is ever more imperative that sports brands identify partners and create work that not only has a pulse on culture, but is rooted in a deep understanding of who the cultural amplifiers are that influences today’s new majority consumer,” says Rahaman.
Fan Engagement, Social Good:
- Jess Park, Chief of Brand & Fan Engagement, U.S. Olympic & Paralympic Committee (Chair)
- Bridget Sponsky, Executive Director, Brand and Sponsorships, Ally
- Ronnie Patt, Executive Creative Director, Jung Von Matt SPORTS
- Nilay Shah, SVP, Marketing & Brand Strategy, New York Giants
- Julie Haddon, Chief Marketing Officer, National Women’s Soccer League
- Heidi Browning Pearson, Senior EVP and Chief Marketing Officer, National Hockey League
- Ariel Abramovici, Executive Creative Director, GUT Los Angeles
- Kurt Hunzeker, EVP, Commercial Operations, National Lacrosse League
- Gustavo Lauria, Chief Creative Officer, We Believers
- Alex-Gunnar Ferrer Kristjansson, Senior Director, Marketing & Communication, Euroleague Basketball
- Jim McCoy, AVP, Sports Marketing, Nationwide
Film:
- Glenn Cole, Founder & Chairman, 72andSunny (Chair)
- Steve Horn, Group Creative Director, Translation
- Amanda Chin, VP, Brand Marketing, Golden State Warriors
- Chris Bellinger, VP, Creative & Digital, Frito-Lay North America, PepsiCo
- Bill Zorr, SVP, Brand & Digital Marketing, Arizona Coyotes
- Tim Greenberg, EVP, Production & Branded Content, World Surf League
- Amy Anderson, Head of Content Strategy, NASCAR
- Anthony J. Cortese, VP, Editorial, Definition 6
- Molly Jamison, Creative Director, Arts & Letters Creative Co.
- Noah Lerner, Creative Director, MLF Productions
- Donna Lamar, Executive Creative Director, Spotify
- Eugene Fuller, Group Creative Director, 72 And Sunny
- Jimmy Smith, Chairman, CEO, and Chief Creative Officer, Amusement Park Entertainment
- Ray Smiling, Director, division7
- Gerardo Ortiz, VP, Creative Director, UNINTERRUPTED/The SpringHill Company
Film Craft:
- Laura Sampedro, Executive Creative Director, MullenLowe U.S. (Chair)
- Will Shanahan, Creative Director, Diamond View
- Sinan Dagli, Executive Creative Director, Butler, Shine, Stern & Partners
- Tony Muller, Head of Creative, Madison Square Garden Sports
- Matt Miller, SVP & Executive Producer, Global Production, ONE Championship
- Sergio Gordilho, CEO/CCO, Africa Creative
- Zack Browne, Creative Director, Johannes Leonardo
- Brandon Hampton, VP, Creative Director, Dagger
- Alice Blastorah, Creative Director, Special U. S.
- Kia Heinnen, Creative Director, Freelance
Innovation, Design, Out of Home:
- Michael A. McCullough, EVP and Chief Marketing Officer, Miami HEAT (Chair)
- Caleb Jensen, Executive Creative Director – Nike, Wieden + Kennedy
- Christoph Bielefeldt, Executive Creative Director, Accenture Song
- Tina Mahal, VP, Brand Marketing, Frito-Lay
- Suzana Apelbaum, Head of Creative and Innovation, Google
- Michael Shaw, VP, Marketing, Miami Dolphins & F1 Crypto.com Miami Grand Prix
- Xavier Murillo, Creative Director, Major League Baseball
- Sy-Jenq Cheng, Executive Creative Director, Head of Art & Design, FCB New York
- Meredith Batcheller, Head of Global Sports Marketing, Adobe, Inc.
- Reese Fitzpatrick, Global Head of Marketing, Bayer Consumer Health
Partnerships & Sponsorships, Branded Content, Sports Betting:
- Ricardo Marques, VP Marketing, Michelob ULTRA, Anheuser-Busch Inbev (Chair)
- Heidi Noland, SVP, Global Brand and Creative, UFC
- Olivia Witherite, VP, Digital & Marketing, The Game Day
- David Evans, Partnerships Manager, Liverpool FC
- Jennifer Prince, Chief Commercial Officer, Los Angeles Rams
- Tammy Henault, Chief Marketing Officer, National Basketball Association
- Victoria Isley, VP, Partnership Solutions, Philadelphia 76ers
- Shiz Suzuki, VP Global Brand Sponsorships & Experiential Marketing, American Express
- Deanne Pownall, Managing Director, Corporate Partnerships, USTA
- Marisstella Marinkovic, Chief Marketing Officer, Nissan USA
- Tony Isetta, Head of Content Marketing, NFL Media
- Meg Ryan, VP – Channel Marketing, DraftKings
- Nick Kelly, VP, Sponsorships & Partnerships, Verizon
“I’m honored and incredibly excited to be amongst the first group of Jury Chairs in the history of Clio Sports,” says Marques. “I’m now looking forward to being inspired by the work and engaging in a lively discussion with my fellow jury team members.”
Public Relations, Experiential, Integrated Campaign:
- Troy Dunn, President & Chief Creative Officer, Dunn&Co. (Chair)
- Amy Ferguson, Chief Creative Officer,TBWA\Chiat\Day NY
- Laura Gentile, EVP, Marketing, ESPN
- Michelle Spivak, Group Creative Director, Rethink
- Shana Stephenson, Chief Brand Officer, New York Liberty
- Gerdine Lindhout, Head of Marketing Operations & Event Promotion, FIFA
- Melanie Wallner, VP, PR & Marketing, Drone Racing League
- Gavin Lester, Chief Creative Officer, Zambezi
- Jillian Tapper, Director, Momentum Worldwide
- Ashley Andrews, Group Creative Director, R/GA
- Bill Moseley, Director – Sponsorships & Experiential Marketing, AT&T
“When sports brands recognize the fan community in their work and try to galvanize this group in an interesting, novel way, this effort normally perks up the ears of the Clio judges,” says Dunn.
“Fandom is one of the most emotional, passionate, devotional expressions there is, and so trying to create work that captures the synergy between fans and teams is the ultimate goal in sports advertising. It’s pretty simple. There’s no sport without fans. Great sports advertising includes a nod to how the game makes fans feel, and if the advertising includes fans as participants in an engaging, unique way, that’s the Holy Grail for sports brands.”
For more information about Clio Sports, and to enter work, please click here.
Stockholders spin off Atlanta Braves from Liberty Media
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7.17.2023
- 7.14.2023
- 7.13.2023
- 7.12.2023
- 7.11.2023
- 7. 10.2023
- 7.07.2023
- 7.06.2023
- 7.05.2023
- 6.30.2023
- 6.29.2023
Stockholders spin off Braves from Liberty Media…Netflix doc to follow USWNT at Women’s World Cup…Nike’s new WWC ad honors past, present stars
The Braves’ “ownership structure will change” as a result of a vote today by Liberty Media stockholders to “split off the team as an independent publicly traded company.” The Braves and their real-estate development project, The Battery Atlanta, “no longer will be a branch of Liberty Media Corp. , but instead will comprise Atlanta Braves Holdings Inc.,” the new stand-alone public company being split off to Liberty stockholders. Liberty Chair John Malone will own shares of Braves Holdings stock “representing about 47.5% of the aggregate voting power.” Liberty CEO Greg Maffei “will be chairman of a new five-person board of directors” overseeing Braves Holdings, and “several current Liberty executives will double as officers of the split-off holding company” (ATLANTA JOURNAL-CONSTITUTION, 7/17).
Netflix cameras will follow the USWNT at the 2023 FIFA Women’s World Cup this summer for a new sports docuseries that will “feature Alex Morgan, Megan Rapinoe, Alyssa Thompson, Sofia Huerta, Lynn Williams and Kristie Mewis,” with additional names to be announced at a later date. The “all-access sports series” will “reveal an inside look at the most decorated team in soccer history. ” Issues “ranging from racial diversity, LGBTQ+ rights, equal pay, family, and motherhood are all brought to light” in the docuseries. The show will be executive produced by Connor Schell and will be directed by two-time Emmy winner Rebecca Gitlitz (THE ATHLETIC, 7/17).
Nike is “celebrating soccer heroes past and present” ahead of the 2023 FIFA Women’s World Cup, with a new ad campaign titled “What the Football.” Created by “longtime agency partner” Wieden+Kennedy, the spot opens with a father and his daughter “on the edge of their seats watching former U.S. player Brandi Chastain’s 1999 World Cup-winning penalty kick.” As the dad “mimics Chastain’s memorable move of ripping off her shirt, he comically slips on a banana peel and is propelled 24 years into the future.” He wakes up from a coma to a “different world for women’s soccer, with a new generation of stars and increasing energy behind the game. ” The ad features players such as Ada Hegerberg, Alex Morgan, Kadeisha Buchanan, Megan Rapinoe, Sam Kerr, Sophia Smith and many others (ADWEEK, 7/17).
Beginning in 2023, the annual Texas vs. Oklahoma clash is “being rechristened as the Allstate Red River Rivalry.” The new name “will take effect this year” in the 119th meeting between the two teams in Dallas, and it will “remain that way moving forward” (AUSTIN AMERICAN-STATESMAN, 7/17). Long known as the Red River Shootout, the game was “rebranded in 2005 as the Red River Rivalry” to “commemorate the 100th meeting between the programs and to distance itself from a name synonymous with gun violence. ” After AT&T “had been a sponsor for several years,” it was renamed the “AT&T Red River Showdown” in 2014 (ESPN.com, 7/17).
SEC Commissioner Greg Sankey said there is an “urgent need for Congress to enact a national standard for name, image and likeness” and was “emphatic in his belief that only Congress can adequately resolve these issues.” Sankey said that “to our knowledge, no state has taken action to enforce its own NIL laws,” and the individual states are also “preventing the NCAA and conferences from adopting and enforcing reasonable NIL standards.” Sankey said the players he has spoken with throughout the SEC “continue to ask for uniformity in NIL policies” across the country, and that he has “yet to have a conversation with an athlete who says they want to be deemed an employee of a school or conference” (ESPN.com, 7/17).
Meanwhile, Sankey announced SEC Media Days will “head to Dallas” in 2024. The Dallas location, at the Omni Hotel, “aligns with Oklahoma and Texas joining the conference” in 2024. It will be the first SEC Media Days “with the new membership” from the Sooners and Longhorns, and it will also be “the first SEC Media Days in Texas” (Nashville TENNESSEAN, 7/17).
CBS will unveil a new NFL broadcast crew this season made up of play-by-play announcer Andrew Catalon and analysts Tiki Barber and Matt Ryan (TWITTER, 7/17).
Prominent stakeholders in Rocket League’s esports scene have “launched the Rocket League Players Association (RLPA),” an organization that “seeks to improve communication with developer Psyonix and advocate on behalf of talent in the scene” (ESPORTS INSIDER, 7/17).
The Premier Lacrosse League and DUDE Wipes have formed a partnership that will see the DUDE Wipes logo on the jerseys of the Waterdogs, DUDE Wipes logo on all referees, a weekly video series called ‘Talkin’ Sh*t’ and product sampling at events (PLL).
Allegiant Stadium has been awarded LEED Gold Certification by the U. S. Green Building Council (USGBC) and was also recently recognized by the Green Sports Alliance at its annual summit, receiving a 2023 Play to Zero Award for its waste diversion program (Allegiant Stadium).
The Ducks will face off against Coyotes on Oct. 1 at 3pm PT at Acrisure Arena, marking the first NHL game to take place in Palm Springs. It will also be the first event at Acrisure Arena featuring teams from the top professional leagues (Acrisure Arena).
X Games announced an extension to their partnership with Monster Energy, making the brand the Exclusive Energy Drink of X Games California 2023. Since 2014, Monster Energy has been the official energy drink sponsor of X Games winter and summer events (X Games).
Fantastic to watch some of the world’s top athletes compete head-to-head at the @WNBA All-Star Game at @MichelobULTRA Arena. As an investor in the W, it was amazing to not only see the raw spectacle of skill of the players, but also the turnout & enthusiasm of the dedicated fans. pic.twitter.com/cfU7EkkQRu
— Angela Ruggiero (@AngelaRuggiero) July 17, 2023
This weekend marked @MLB’s best-attended of the 2023 season. pic.twitter.com/qol3gBFDpB
— MLB Communications (@MLB_PR) July 17, 2023
98 feels a smidge low, but I’ll take it #Madden24 pic.twitter.com/L4Sss235cp
— Stephen A Smith (@stephenasmith) July 17, 2023
SEC’s Greg Sankey on realignment: “We are a super conference. I’m focused on growth to 16. It’s not been a topic for the Southeastern Conference. Do I think it’s done? People say I get to decide that. We know who we are. We’re comfortable who we are.”
— Brett McMurphy (@Brett_McMurphy) July 17, 2023
QUITE the weekend for the #OctagonFamily 👏👏👏
* 🎾 Marketa Vondrousova claims the #Wimbledon Ladies’ Championship
* 🥊@alyciambaum is STILL your #Undisputed World Super Featherweight Champion
* ⛳️ @StephenCurry30 drains a #HoleInOne en route to the @AmericanCentury #ACCGolf 🏆— William Mao (@TheWilliamMao) July 16, 2023
BREAKING: My back. pic.twitter.com/rC6UNoiwrq
— Jeff Passan (@JeffPassan) July 17, 2023
The NWSL released a new spot ahead of the Women’s World Cup, where 60 NWSL players representing a record 16 nations are competing.
395,000 — Viewers for the debut of SRX on ESPN on Thursday night. The race, whose ending was cut short after weather delays, is the series’ least-watched race yet. The first two years saw CBS airing SRX on Saturday nights (previous low was 975,000) (Austin Karp, SBJ).
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nike
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Marketing
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0025 Orlova Valeria
Pilipenko Julia
Group 9-1 FEMP 3 course
American company, global
leader in sportswear
shoes and clothes.
middle distance runner on the Oregon team
University, and his coach Bill Bowerman (Bill Bowerman). Their
the goal was to make comfortable running shoes affordable
price.
invested $500 each and formed the first order of 300
a pair of shoes in January 1964
Sales began to grow, and slowly the business began to outgrow
from a simple resale of other people’s sneakers to the production of shoes
under your own brand. At 1978 Blue Ribbon Sports was
officially renamed Nike.
Nike waffle sole
In 1979, a model appeared in stores
Nike Tailwind made with
using polyurethane pumped up
gas.
In 1985, a contract was signed with a young
gifted by Michael Jordan
Nike Air Max
1987
The name of the brand comes from the name of the goddess of victory Nike and in
The original is Nike. That’s how it’s pronounced in
United States.
air
The Nike logo (in English swoosh, which means “sound
dissected air”) imitates the wing of the goddess Nike. He was
designed by a design student at the University of Portland
Carolyn Davidson in 1971, for which she received a fee of $35
In 1988, at a meeting with a group of employees
Nike is one of the founders
agency Weiden & Kennedy Den Weiden,
admired by their performance and
energy, said: “You Nike guys,
you just do it.” (“Nike guys, you just
doing it”). This is the legend of how
perhaps the most famous slogan appeared
in the world.
In a new European advertising campaign
Nike’s famous Just Do It slogan was replaced with a Here I Am statement. It
better suited to the needs
European women, says the developer
this and the old slogan Mark Bermaf.
we can offer Nike
Just start and you will win!
Today, Phil Knight holds the honorary position of Chairman of the Board of Directors,
and the CEO and President is Mark Parker. Mark’s office is not at all
looks like an office, rather it is an exhibition space with countless
museum exhibits. Here are collected such rare models as Nike McFlys, which
were on Michael J Fox, as well as art objects created from Nike sneakers.
IF YOU HAVE A BODY YOU ARE AN ATHLETE.
(if you have a body you are an athlete.)
Bill Bowerman
(Bill Bowerman)
The brand’s target audience is
almost everyone, regardless of
their sex, age or material
provisions. But by and large nike in its
based on the production of clothing and
equipment for athletes and youth
active people
In Ukraine, the target audience is people
from 5 to 55 years old. Urban population
19267652 people
The main competitors of Nike in the global market
in the world. Products are produced under the brands Nike, Air Jordan,
Total 90, Nike Golf, Team Starter, etc. Nike also controls
companies that produce goods under the brands Converse and Hurley
international.
Air Jordan
Nike Golf
Total 90
a symbol of success in the world of sports. The history of the company began at 1920
year when young Adi Dassler sewed his first pair
sports shoes. He wanted every athlete to have one
equipment that would help him achieve the best
results.
names of the founder of the company) appeared in 1948. IN
1949 the name was registered as
trademark, the symbol was also registered at the same time
adidas – the famous three stripes. In 1989 the company
was transformed into a joint-stock company after
almost seventy years of existence in the form
family business. At 191995, the company’s shares became
be listed on the stock exchange.
adidas is sports shoes, clothing and accessories.
There are 3 divisions of Adidas: adidas Sport
Performance, adidas Sport Heritage and adidas Sport Style,
which provide the company with more than 79% of the total
sales.
contracts with NHL and NBA stars, but lately
mastered in the football market. The main stars with whom
the company signed individual advertising contracts — Andrey
Shevchenko, Yao Ming, Allen Iverson, Lewis Hamilton, Alexander Ovechkin
Nicholas Almagro. The following football clubs also have contracts with Reebok,
like Bolton Wanderers and also FC Köln
specializing in the production of sports
footwear, clothing, inventory and perfumes under
Puma brand.
The company was founded in 1948 by Rudolf Dassler after he had a falling out
with his brother Adolf, under the name RuDa (from Rudi Dassler), somewhat later
renamed Puma. Until the moment of the quarrel, they were the owners of the company for
sportswear manufacturer Dassler. After the breakdown of relations, Adolf founded
Adidas company.
and clothes. The main distinguishing feature
manufacturer is that all created
their products are made locally
(American) factories, while others
companies massively began to transfer their
production in Asia. About 70%
New Balance products bear
proud inscription “Made in the USA”
The company was founded in 1906 English
immigrant William Riley.
market
Professional athletes
amateur athletes
People who do not play sports, but prefer
sport style.
Floor
Women
Men
Children
By occupation
Run
Basketball
Sports
cloth
Training
Football
Baseball
Golf
skateboarding
snowboarding
serfin
Tennis
Swimming
Yoga
Lacrosse
On the open
air
Volleyball
Category
Shoes
Cloth
ACCESSORIES
Image and reputation support
Informing about a new product
Stimulation target
audiences for shopping
Stimulation target
audience to active
use of applications for
smartphones
Increasing sales volume
Attracting new customers
http://prezi. com/kvj06rsdvpjc/nike/
According to a company press release, net profit in June-August amounted to
$780 million, or 86 cents per share, compared to $567 million, or 63 cents
per share received in the same period a year earlier.
Analysts polled by Thomson Reuters estimated profit at an average level of
78 cents per share.
Sales of the company grew in the last quarter by 7.7% and reached $6.97 billion
At the same time, in June the company predicted growth by 5-9%.
Nike brand revenue up 7% excluding price changes
currencies. At the same time, the indicator jumped by 9% in the USA and by 8% in Western Europe, and
in China fell by 3%. Emerging markets saw a rise in
5%.
Beaverton (Oregon, USA) – October 09 – BUSINESS WIRE – NIKE,
Inc. (NYSE: NKE) today reviewed progress on key
initiatives aimed at providing sustainable, profitable
long term growth
Until the end of 2017 it is predicted:
Nike predicts $1000 revenue
36 billion
It is expected that over the next four years
progressive income growth will be stimulated
electronic sales, which are predicted to
should grow to $2 billion,
Increase in the number of outlets
Maintaining the level of sales revenue in branded and
other stores.
In North America and Western Europe, the company
2017 financial year expects to achieve revenue
in the amount of more than $14 billion and $6 billion, respectively.
Public relations
Advertising
Direct Marketing
Outdoor advertising: billboards and custom advertising
Places of accommodation: near points of sale and sports clubs.
City centers and major urban areas
In sales meta: clearance
interior, shop windows,
indication signs
Internet advertising: banners in the social. networks and search sites, custom articles
Advertising in magazines:
Cosmopolitan Magazine
Esquire Magazine
Frequency: 1 time per month
Format: Published in two formats,
identical in content: A4 (215 x 275
mm) A5 (mini format, 170*225mm)
Distribution area all Ukraine
Audience: 305 000 people
Circulation: 185,000 copies
Esquire magazine circulation:
135,000 thousand
Esquire magazine distribution region:
Ukraine near abroad
Esquire magazine periodicity:
11 rubles/year
Esquire magazine format: A4
Number of pages of Esquire magazine: 230-350
Esquire Thematic Index:
Editions for men, editions for women
Sponsorship
Product placement
Media cooperation
word of mouth
SMS
Rketing: announcements about discounts, promotions, new products
there were no such good prerequisites for
benefit from opening
opportunities,” said the President and Chief
CEO of NIKE, Inc. Mark
Parker (Mark Parker). –
Advertisement
Nike, Inc.
Nike, Inc. [note 1] is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [4] It is the world’s largest supplier of athletic shoes and apparel, and a major sports equipment manufacturer with over $46 billion in revenue in fiscal year 2022. [5] [6]
The company was founded on January 25, 1964 years by Bill Bowerman and Phil Knight under the name “Blue Ribbon Sports” and officially became Nike, Inc. May 30, 1971 The name of the company comes from Nike, the Greek goddess of victory. [7] Nike markets its own branded products as well as Nike Golf, Nike Pro, Nike+ , Air Jordan , Nike Blazers , Air Force 1 , Nike Dunk, Air Max , Foamposite, Nike Skateboarding , Nike CR7, [8] and subsidiaries including Air Jordan and Converse. Nike also owned Bauer Hockey with 1 995 through 2008 and previously owned Cole Haan, Umbro and Hurley International. [9] In addition to producing sportswear and equipment, the company operates retail stores called Niketown. Nike sponsors many famous athletes and sports teams around the world using the well-known Just Do It trademarks and the Swoosh logo.
As of 2020, it employed 76,700 people worldwide. [10] In 2020, brand value alone exceeded $32 billion, making it the most valuable brand among sports companies. [11] Previously, in 2017, the Nike brand was valued at $29.6 billion. [12] Nike was ranked 89th on the 2018 Fortune 500 list of the largest U.S. corporations by total revenue. [13]
Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track and field athlete Phil Knight and his coach Bill Bowerman on January 25, 1964. The company initially operated from Eugene, Oregon to as a distributor for Japanese shoe manufacturer Onitsuka Tiger, generating most of its cross-country competition sales from Knight’s car.