What features make the Nike CEO U Lacrosse Head stand out. How does it perform for offensive players. Is the Nike CEO U Lacrosse Head worth its price tag. What are the pros and cons of this lacrosse head for different positions.
The Nike CEO U Lacrosse Head: An In-Depth Analysis
The Nike CEO U Lacrosse Head has been making waves in the lacrosse community, offering players a unique option from a brand that has been steadily gaining traction in the sport. As Nike continues to expand its presence in lacrosse equipment, the CEO U model represents an intriguing choice for players looking to enhance their game. This comprehensive review will delve into the various aspects of the head, from its design to its performance on the field.
Design and Appearance: A Head-Turning Look
One of the first things that catches the eye about the Nike CEO U is its distinctive shape and color. The head features a longer throat section that sharply widens towards the top, creating an aggressive and dynamic profile. This design choice sets it apart from heads that gradually widen, appealing to players who prefer a more pronounced shape.
The color option that truly stands out is the “volt” colorway, a vibrant neon yellow-green that has become synonymous with Nike’s bold design choices. This eye-catching hue not only makes a statement on the field but also adds to the head’s overall appeal.
Key Design Features:
- Longer throat section
- Sharp widening towards the top
- Aggressive overall profile
- Available in striking “volt” color
Stringing Capabilities: A Stringer’s Dream
For players who take pride in stringing their own heads or those who appreciate customization options, the Nike CEO U offers an impressive array of stringing holes. This feature allows for a wide range of stringing patterns and pocket styles, catering to individual preferences and playing styles.
Stringing Highlights:
- 8 holes on the scoop for versatile top string options
- Numerous sidewall holes for extensive customization
- Suitable for traditional and mesh pockets
- Allows for easy experimentation with different stringing techniques
Can you string a traditional pocket on the Nike CEO U? Absolutely. The eight holes on the scoop provide ample opportunity for crafting a traditional pocket or any other top string configuration you can imagine. The abundance of sidewall holes further enhances the head’s versatility, making it a fantastic canvas for stringers to showcase their creativity and technical skills.
Flexibility and Stiffness: A Double-Edged Sword
One of the most notable characteristics of the Nike CEO U is its exceptional flexibility. This feature sets it apart from many other heads on the market and has significant implications for its performance and suitability for different positions.
Flexibility Considerations:
- Extremely flexible compared to most lacrosse heads
- May require frequent straightening after intense play
- Ideal for offensive players who value a softer feel
- Less suitable for defensive players and face-off specialists
Is the Nike CEO U’s flexibility a benefit or a drawback? The answer largely depends on your position and playing style. For offensive players, particularly attackmen and offensive midfielders, the head’s flexibility can provide a softer feel when cradling and shooting, potentially enhancing ball control and shot accuracy. However, this same flexibility makes the head less ideal for defensive players and face-off specialists who typically require more rigidity for checks and face-offs.
Durability: Bending Without Breaking
Despite its high flexibility, the Nike CEO U demonstrates impressive durability. The head’s ability to give under pressure rather than resist it contributes to its longevity, allowing it to withstand impacts and stresses that might damage stiffer heads.
Durability Testing:
- Withstood impacts against hard surfaces
- Survived aggressive poke checks and ground ball scrums
- Maintained integrity despite attempts to bend it beyond normal limits
- Performed well through fall ball games and practices
How does the Nike CEO U’s durability compare to other lacrosse heads? While a full season of play would provide the most comprehensive durability assessment, initial tests and usage suggest that the CEO U holds up remarkably well. Its flexibility allows it to absorb and distribute forces that might crack or break more rigid heads, earning it the nickname “the Gumby of lacrosse heads.”
Value Proposition: Competitive Pricing in the Market
At $84.99, the Nike CEO U positions itself competitively within the current lacrosse head market. This price point places it slightly below many top-tier heads, potentially offering excellent value for players seeking high-performance equipment without breaking the bank.
Value Considerations:
- Priced below $100, a key psychological threshold for many buyers
- Competitive with other mid-to-high-end lacrosse heads
- Offers features and performance comparable to more expensive options
- Represents good value for offensive players
Does the Nike CEO U offer good value for money? For offensive players looking for a versatile, high-performance head with unique characteristics, the CEO U presents an attractive option at its price point. The combination of innovative design, extensive stringing options, and durability makes it a compelling choice for players who prioritize these features.
Performance on the Field: Excelling in Offensive Play
The Nike CEO U’s design and characteristics make it particularly well-suited for offensive play. Its shape, flexibility, and stringing options combine to create a head that excels in ball control, quick releases, and accurate shooting.
Offensive Performance Highlights:
- Shape facilitates quick ball movement and precise shots
- Flexibility aids in cradling and maintaining possession
- Customizable stringing allows for tailored pocket performance
- Lightweight feel contributes to agility and speed
How does the Nike CEO U enhance offensive play? The head’s design allows for a variety of pocket styles that can be optimized for quick releases or hold, depending on the player’s preference. The flexibility of the head can also provide a slight “whip” effect on shots, potentially increasing shot speed when mastered. Additionally, the head’s shape and weight distribution contribute to improved ball control during dodges and quick direction changes.
Limitations and Considerations: Not a One-Size-Fits-All Solution
While the Nike CEO U offers numerous benefits for offensive players, it’s important to recognize its limitations, particularly for players in other positions or those with different style preferences.
Key Considerations:
- Not recommended for defensive players due to high flexibility
- Unsuitable for face-off specialists (FOGOs)
- May require adjustment period for players used to stiffer heads
- Bright color options may not appeal to all players
Why isn’t the Nike CEO U suitable for all positions? The head’s extreme flexibility, while beneficial for offensive play, can be a significant drawback for defensive players who rely on stiff heads for checks and ground ball battles. Similarly, face-off specialists require heads that can withstand the intense pressure and leverage applied during face-offs, making the CEO U’s flexibility a liability in this role.
Players accustomed to more traditional, rigid heads may also find the CEO U’s feel and performance characteristics require a period of adjustment. Additionally, while many players appreciate the bold color options, some may prefer more subdued or traditional colorways for their equipment.
Nike’s Growing Presence in Lacrosse: The CEO U in Context
The introduction of the CEO U lacrosse head represents another step in Nike’s ongoing efforts to establish itself as a major player in the lacrosse equipment market. Following the success of their Lakota head, Nike has continued to innovate and expand their lacrosse product line.
Nike’s Lacrosse Journey:
- Gradual entry into the lacrosse market over several years
- Breakthrough success with the Lakota head
- Continued innovation with models like the CEO U
- Leveraging brand recognition and sports technology expertise
How is Nike changing the lacrosse equipment landscape? As a major sports brand with extensive resources and technological expertise, Nike’s increased focus on lacrosse has the potential to drive innovation across the industry. The company’s willingness to experiment with designs like the highly flexible CEO U demonstrates a commitment to pushing boundaries and offering players new options to enhance their performance.
Nike’s growing presence also introduces increased competition in the lacrosse equipment market, potentially benefiting consumers through more diverse product offerings and competitive pricing. As the brand continues to refine its lacrosse line and gain acceptance among players, it may increasingly challenge established lacrosse equipment manufacturers for market share.
The Future of Lacrosse Head Design: Lessons from the CEO U
The Nike CEO U’s unique characteristics, particularly its extreme flexibility, raise interesting questions about the future direction of lacrosse head design. As players and manufacturers continue to seek performance advantages, we may see further experimentation with materials and structural designs that challenge traditional notions of what a lacrosse head should be.
Potential Future Trends:
- Exploration of new materials with variable flexibility
- Heads designed for specific playing styles or techniques
- Integration of data-driven design optimizations
- Increased customization options for individual players
Will we see more highly specialized lacrosse heads in the future? The success of position-specific heads like the CEO U suggests that manufacturers may continue to develop increasingly specialized equipment. This could lead to a wider range of heads optimized for particular playing styles, shot types, or even specific game situations.
Additionally, advances in materials science and manufacturing techniques could enable the creation of heads with variable flexibility or other performance-enhancing features. As data analytics become more prevalent in sports, we may also see lacrosse head designs influenced by biomechanical analysis and performance data, leading to subtle optimizations that provide players with incremental advantages on the field.
Conclusion: The Nike CEO U as a Specialized Tool for Offensive Success
The Nike CEO U Lacrosse Head emerges as a specialized tool designed to excel in offensive play. Its unique combination of shape, flexibility, and stringing options make it a standout choice for attackmen and offensive midfielders looking to gain an edge in ball control, shooting accuracy, and overall offensive performance.
While not suitable for all positions or playing styles, the CEO U’s innovative design and competitive pricing make it a compelling option for players who align with its strengths. As Nike continues to establish itself in the lacrosse equipment market, products like the CEO U demonstrate the brand’s commitment to pushing boundaries and offering players new ways to enhance their game.
Ultimately, the Nike CEO U represents a bold step in lacrosse head design, challenging players to rethink their equipment choices and offering a glimpse into the potential future of specialized lacrosse gear. Whether this highly flexible design becomes a new standard or remains a niche option, it undoubtedly contributes to the ongoing evolution of lacrosse equipment and the constant pursuit of performance improvement in the sport.
Gear Review: CEO U Lacrosse Head by Nike
[rwp-review id=”1″]
Company: Nike / Product: CEO U Lacrosse Head / Price: $84.99
I have almost zero experience with Nike lacrosse equipment so I was excited to get my hands on this head. With zero experience when it comes to Nike lacrosse heads, I am completely un-biased to the big brand name that is Nike and thus, I focused 100% on the performance of the head.
Nike has been slowly getting its foot in the door of the lacrosse industry for a couple of years now, and I think the explosion in popularity of the Lakota head is what helped the brand really get exposure. Now with the CEO U, I’m hoping there is nowhere to go but up. Let’s get down to brass tax.
Appearance: +10.0
One of the first things I look at when looking at what head I want to use is the shape. I tend to avoid heads that gradually get wider towards the scoop.
With the Nike CEO U you can see that it has a longer throat portion of the stick then it sharply widens towards the top of the head. Also who doesn’t love volt? With the combination of a great shape and the volt color, this Nike CEO U has to get a 2.0 on Appearance. It’s an aggressive looking lacrosse head.
Stringing: +10.0
As a self-proclaimed stringer, I always look for the head with the most stringing holes. With 8 holes on the scoop, you could easily string up a traditional, or any top string you can think of. As you can see in the picture above, there are an immense amount of sidewall holes, so it’s a stringer’s dream. The possibilities are endless with this head,and you can string it however you would like. I strung this with ease because of all the different options.
Stiffness: +3.0
When I was first stringing up this Nike CEO U, I was working on the sidewall interlocks, and I pulled the sidewall string as tight as possible and it felt like the head almost folded in half.
This is one of the most, if not THE most, flexible head I have used. I found myself straightening the head a lot after ground ball scrums and what not. I would avoid this head if I were a FOGO or defense man, but since I play attack, I found it be fantastic.
Durability: +7.5
To truly test the durability of a head I think it needs to experience an entire lacrosse season. Since it is the off season I have just been beating the crap out of this head to simulate the season. I have smashed this head over steel beams, poke checked trees, tried to bend it beyond belief, and played a couple fall ball games and practices with it. And through all that, it has help up wondrously. The fact that this head is so flexible adds to its durability, in my opinion. It gives when under a ton of pressure. I was very impressed. This head is the Gumby of lacrosse heads.
Value: +7.5
The price of the Nike CEO U is right on the average of what lacrosse heads are costing in today’s market, $84.
99. If you are looking for a new head on the market and you find one under $100, it is a great deal. I haven’t seen a top of the line lacrosse head released with a price of lower than $95 in a very long time. So at $85 the Nike CEO U is a pretty fantastic all around head for an offensive player.
Overall: 7.4/10
Overall this lacrosse head performed fantastically for an offensive player like myself. I would NOT recommend it whatsoever for a defenseman or a FOGO. It is definitely an offensive head made for attack or offensive middies. I say this because of how flexible the head is… it will simply warp way too fast if used for defense or face offs. The shape of the head also favors an offensive player, it is not wide by any means, which is what most defensive players look for in a lacrosse head. But if you like to score goals, and have some attention drawn to you by the volt color, the Nike CEO U is the head for you!
Nike names new CEO same day as Under Armour
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An image of the Nike HyperAdapt 1.
0 is projected on a screen as Nike CEO Mark Parker speaks during a news conference, Wednesday, March 16, 2016, in New York. (AP Photo/Mary Altaffer) ORG XMIT: NYMA101 (Photo: Mary Altaffer, AP)
The CEO shuffle continues, this time at Nike.
Mark Parker, who’s helmed the sneaker giant for the last 13 years, will be replaced by board member John Donahoe as of Jan. 13, Nike announced Tuesday. Parker will take on the new role of executive chairman and continue to head the company’s board.
“This is an exciting time for Nike where we see brand strength and momentum throughout the world and great opportunity for future growth,” Parker said in a statement.
Donahoe, president and CEO of ServiceNow, is the former CEO of retail site eBay, as well as Bain & Co.
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The leadership change was announced the same day that rival Under Armour said its founder and CEO Kevin Plank will be stepping down, becoming the company’s executive chairman and brand chief as of Jan.
1.
Nike’s sales have been on the rise as the company focuses on selling more of its swoosh-branded sneakers online and on its apps. The company’s first quarter earnings last month soared past expectations. But Nike has also been plagued by scandals recently.
Three weeks ago, renowned track coach Alberto Salazar was banned from the sport for four years by the U.S. Anti-Doping Agency for running experiments with supplements and testosterone that were bankrolled and supported by Nike, along with possessing and trafficking testosterone. Nike announced that it was shutting down its elite Oregon Project track and field program overseen by Salazar in the wake of the scandal.
Parker said in a TV interview with CNBC Tuesday that the scandal had “absolutely nothing” with him leaving the top job and that succession plans have been months in the making.
“This is not something that happens in a matter of weeks,” he said.
Last year, allegations of misconduct and gender discrimination led to a leadership shakeup at the company._original_hd_1600.jpeg)
And earlier this spring, Nike announced changes to its contract policies after the New York Times published opinion articles and videos from female runners saying they risked losing pay if they became pregnant.
Nike shares dipped less than 1% to $95.60 in after-hours trading.
Contributing: Kelly Tyko, USA TODAY; Associated Press
Follow USA TODAY reporter Charisse Jones on Twitter @charissejones
Read or Share this story: https://www.usatoday.com/story/money/2019/10/22/ceo-shuffle-nike-names-new-ceo-same-day-under-armour/2450170001/
Nike’s North American head steps down after report reveals ties to resale business
Bloomberg
Plumber Buying Doge Shows Retail Investors’ Power in Crypto
(Bloomberg) — A rocky weekend for the legions that poured into all things crypto after Coinbase Global Inc.’s direct listing did little to undermine its grip on retail traders.Dogecoin rallied another 20% or so Monday, even after most of the biggest tokens, including Bitcoin slumped further.
To Mike McGlone, a Bloomberg Intelligence commodity strategist, the recent run-up in the joke token is exemplary of retail’s involvement in crypto markets. His plumber told him recently that he’d bought in.To McGlone, it’s a result of the “perfect storm” of pandemic lock-ups, lots of cash in the system, and investors’ ability to speculate around the clock. “Markets will never change — this one is just 24/7 and the easiest to access in history,” he said. It’s “a prime example of just plain gambling for fun — unless participants lose too much money, notably because they took too much risk at the casino.”While Coinbase’s market debut was undeniably a watershed moment for crypto’s move into the mainstream, the weekend rout delivered a harsh refresher on one of the market’s basic tenets: violent price swings are common.A false report from an anonymous Twitter account that the U.S. Treasury was cracking down on crypto money laundering was enough to help send Bitcoin plunging by as much as 15% on Sunday, days after clocking in at a record of $64,870.
While low weekend liquidity likely exacerbated the nose dive, the world’s largest cryptocurrency dropped another 3.5% on Monday.That an erroneous tweet can torpedo prices is a reminder that even for all the talk of Wall Street’s growing embrace of crypto, individual investors have a lot of heft to throw around. That dynamic is especially prevalent on weekends, when traditional trading desks go dark while Bitcoin and other cryptocurrencies continue to change hands. Even as Coinbase’s direct listing marks an important milestone for crypto, for institutions and traders venturing into crypto, learning to live with that volatility is a key first step.“It’s more an introduction to all the people who had gotten into Bitcoin or crypto over the last week because of Coinbase that crypto markets can be very volatile,” Philip Gradwell, chief economist at crypto data tracker Chainalysis, said by phone. “This is in some sense, nothing new if you’ve been in the industry for a few years.”Even by crypto standards, sentiment was looking stretched at the end of last week.
Bitcoin soared in the lead up to Coinbase’s much-anticipated listing, bringing year-to-date gains to over 118% at one point. That enthusiasm spilled into so-called altcoins such as Dogecoin, which has soared more than 13,000% over the past year.The moves can be jarring. Roughly $9.3 billion in so-called long Bitcoin future positions were liquidated on Saturday, followed by another $700 million on Sunday, according to data from Bybt.com.Such a pullback in Bitcoin was “inevitable” given the degree of froth, Galaxy Digital founder Michael Novogratz tweeted over the weekend, adding that “we will be fine in the medium term” as institutions enter the space.Shifting the power dynamic in favor of the institutions will be the “Holy Grail” for Coinbase, BI analyst Julie Chariell said last week, given that corporations are less likely to dump their holdings as quickly as retail traders. Though individual investors made up just 36% of the exchange’s volume during the quarter ending Dec. 31, more than 90% of Coinbase’s revenue came from retail trades.
Whether the cryptocurrency exchange is successful remains to be seen. But even should Bitcoin carve out a place in portfolios and on corporate balance sheets beyond the likes of MicroStrategy Inc. and Tesla Inc., the weekend will likely still belong to the individual investor.“The retail investor still dominates the crypto market,” Steven McClurg, CIO at Valkyrie Investments, said in a phone interview. “When you see action like that over the weekend, that’s just when all the institutional traders are asleep or not working.”For more articles like this, please visit us at bloomberg.comSubscribe now to stay ahead with the most trusted business news source.©2021 Bloomberg L.P.
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Nike CEO John Donahoe Said Resale Scandal Hurt Customer Trust: Report
Nike’s CEO reportedly said the firm’s recent scandal involving a former executive hurt customer trust.
According to Complex, the company’s CEO, John Donahoe, said the resignation of former vice president Ann Hebert, who left after Bloomberg reported her son ran a sneaker resale business, “sparked questions” about whether customers can trust Nike around product launches.
“There’s no value more core to who we are than the trust our consumers put into us and our brand and our products,” Donahoe said at a company meeting, Complex reported. “And the fact of the matter is, this incident has sparked questions in some of our consumers about whether they can trust us, particularly around launch product.”
Hebert resigned on March 1 after Bloomberg reported her 19-year-old son, Joe, runs the sneaker resale business West Coast Streetwear. Joe reportedly used Hebert’s credit card to buy over $100,000 worth of limited-edition shoes to resell.
Read more: Nike insiders say the company has ‘turned a blind eye’ to the shady resale industry for years, culminating in an exec resigning. Now, its CEO is reportedly tackling the issue head-on.
Hebert managed the Nike SNKRS app, which gives users access to footwear releases and events. She spent 25 years at the company and spent time as a sales representative and director of sales during her tenure.
Nike contributes to the resale market by releasing too few products to meet demand. Sneaker resellers can also work with industry insiders to get leaked details of hyped releases, Insider’s Shoshy Ciment reported.
Sources told Ciment Nike turns a “blind eye” to the resale market. “If the shoe has made it to the resale market, then it’s a win for the shoe,” one former employee told Insider.
The sneaker resale business can get violent. Last year, Two 19-year-olds were arrested in connection to the murder of a Miami high schooler who was selling three pairs of Adidas Yeezys.
Jordan Brand released its first statement on reselling violence in 2016 when vice president Howard White told Esquire, “It saddens me…’It’s a shoe that I want so I’m going to take it.’ Unfortunately those things happen, which are systemically bad.”
Nike did not immediately respond to Insider’s request for comment.
Nike CEO Mark Parker Steps Down, Will Be Replaced by John Donahoe
Nike CEO Mark Parker is stepping down from his position as chief executive and will be replaced by former eBay CEO John Donahoe, the company said on Tuesday.
Parker is stepping down, effective January 13, after 13 years as chief executive of Nike and three years as chairman, president, and CEO. He will become executive chairman of the board of directors and continue to work closely with the senior management team, Nike said in a press release.
Nike announced the management shakeup just hours after Under Armour revealed that its founder, Kevin Plank, would be stepping down from his role as CEO. Plank will become executive chairman and brand chief.
Donahoe has been a member of Nike’s board since 2014.
He is the president and CEO of ServiceNow, a cloud-computing company based in Santa Clara, California, and the chairman of PayPal Holdings. Before ServiceNow, he was president and CEO of eBay from 2008 to 2015 and the worldwide managing director of Bain & Co. from 1999 to 2005.
“This is an exciting time for Nike where we see brand strength and momentum throughout the world and great opportunity for future growth,” Parker said in a press release.
“I look forward to continuing to lead the board as executive chairman, as well as partnering closely with John and the management team to help him transition to his new role.”
In an internal memo to Nike employees obtained by Bloomberg, Parker said he was “not going anywhere.”
“To be clear, I’m not going anywhere,” he said, according to Bloomberg. “I’m not sick. There are no issues I’m not sharing. I strongly believe the best way for us to evolve and grow as a company is to bring in a phenomenal talent to join our team who has long been part of the Nike family.”
Parker said only two years ago in an internal memo that he planned to remain in his role as chairman and CEO of Nike beyond 2020, according to a report by Sara Germano in The Wall Street Journal.
Parker’s surprise departure comes several weeks after reports alleged that the chief executive exchanged emails with the Nike-backed running coach Alberto Salazar and the Nike-sponsored Dr.
Jeffrey S. Brown regarding their experiments with performance-enhancing drugs and creams for athletes.
Nike responded to these reports with the following statement to The Wall Street Journal: “At the time Alberto was concerned that Nike runners could be sabotaged by someone rubbing testosterone cream on them. … Mark was shocked that this could be the case and given Mark’s passion for running, Dr. Brown and Alberto made Mark aware of their findings. Mark Parker had no reason to believe that the test was outside any rules as a medical doctor was involved. Furthermore, Mark’s understanding was that Alberto was attempting to prevent doping of his athletes.”
Nike’s CEO Is Out. Here’s Why It Marks the End of Corporate Creativity. | by Rob Walker
Creatives have long been hyped as enlightened CEOs. So why is an ex-Bain consultant replacing a former designer to lead the famous cultural operator?
Credit: Jewel Samad/AFP/Getty
The streetwear and youth culture site Freshness, largely devoted to news of limited-edition sneakers and the latest from edgy brands like Supreme, doesn’t devote a lot of attention to the titans of corporate America.
But in 2011, it made an exception for Nike CEO Mark Parker, publishing a huge collection of photos of the “frenzied collection of art and shoes” cramming Parker’s office. And it’s true: Parker has a lot of cool stuff, plus a “social network of art and music luminaries” that reportedly includes Kanye West, conceptual artist Tom Sachs, and “an uncanny eye for good design,” as the Wall Street Journal once put it.
It’s as if Nike has decided to shift control of its future from the intuitive and creative-led right brain to the analytical and data-intensive left brain.
Two days ago, Nike announced that after a 13-year run, Parker will hand over the CEO reins to board member John Donahoe, former CEO of eBay and cloud-computing firm ServiceNow, in 2020. At eBay, he oversaw the acquisition of StubHub and Shopping.com, and the spinoff of PayPal, and was credited with streamlining what had become an unwieldy service into what he once called “tailored shopping experiences.” This seems like quite a change of pace. Prior to those techie CEO stints, Donahoe spent a couple of decades at Bain & Company, the management consultancy. His reputation is much more in the realm of the hard-nosed and logical than the instinctively hip; he’s been described as possessing “a consultant’s zeal for sloganeering” and speaking in “phrases that one could imagine spilling forth from 30 Rock’s Jack Donaghy.”
In a sense, it’s as if Nike has decided to shift control of its future from the intuitive and creative-led right brain to the analytical and data-intensive left brain. (Yes, the whole right/left brain thing is, on a biological level, actually dubious — but it’s a useful metaphor!) At the very least, Donahoe seems like the classic left-brain choice: His record is solid, he’s a master of e-commerce, and there are good reasons for Nike to choose no-nonsense, stable leadership right now, especially at a time when Nike has been dealing with a string of PR headaches, and the company has shifted toward more direct-to-consumer sales, particularly online.
But on the other hand — hasn’t Nike’s astonishing brand power always been kind of a logic-defying right-brain phenomenon? Its advertising has routinely achieved cultural talking point status, from the classic (those Spike Lee spots!) to the controversial (using the Beatles’ “Revolution”). Nelly’s ode to “Air Force Ones” was a smash. Its swoosh is one of the most recognizable logos in the world. “Just Do It” is, after all, the precise opposite of a data-driven idea.
It’s worth noting that Parker ascended to the CEO slot in the wake of a failed experiment in switching from Nike-in-your-blood leadership to broad-experience-in-consumer-goods leadership. In 2004, founder Phil Knight, a classic nervy and daring entrepreneur, ceded his CEO role to William Perez, previously the head of S.C. Johnson & Son, maker of Pledge, Saran Wrap, and similar household products. The fit never worked. Perez resigned after about a year, and the home-grown Parker — who started out as a designer in the company’s research and development department in 1979 and worked his way up through the ranks — took his place in 2006.
Parker’s run since then has been impressive. Indeed, Knight handed him a massively successful global brand, but under Parker’s reign, sales have doubled, and Nike’s stock price has soared. Revenue was up 7.5% annually as of May, and the market lately puts the company’s value at nearly $150 billion.
This success can be attributed in no small part to the near-mystical power of the Nike brand. It is highly rare for a brand to work as both an ultra-hipster signifier whose limited-edition releases are covered by streetwear blogs and as a perfectly acceptable thing for your dad to wear. There could be entire case studies devoted to how they’ve created that sort of brand alchemy, but the bottom line is that it defies logical explanation. And stewarding, or even protecting, such a brand is not a job to be done with spreadsheets.
Consider Nike’s decision to double down on its association with Colin Kaepernick. A controversial athlete who was not even actively playing his sport seems, rationally, like someone you’d drop from a sponsorship. Instead, Nike made him the star of its campaign marking the 30th anniversary of its “Just Do It” pitch, celebrating Kaepernick’s willingness to risk everything for social justice (and, in effect, claiming that bravery as part of the Nike notion). There was a noisy backlash, but it faded, and profits rose. The centerpiece ad won a commercial Emmy. Could the left brain have predicted that outcome?
On the other hand, Parker’s tenure, particularly recently, has shown evidence of a company culture that might benefit from some cold-eyed oversight. The Kaepernick campaign arrived just in time to divert attention from allegations that the company had fostered a toxic male-centric environment. Multiple executives departed (including one, Trevor Edwards, who was frequently mentioned as a Parker successor), and Parker issued an apology to his staff about failures in the corporate culture. The company was also embarrassed into changing a policy that had cut performance pay for female athletes it sponsored “who decide to have a baby.”
It’s worth noting that Nike’s lead independent director is Tim Cook — perhaps the most prominent example of a left-brainy person succeeding a right-brainy CEO ever.
More recently, the United States Anti-Doping Agency barred Alberto Salazar, a long-distance running coach for the Nike Oregon Project, from track and field for four years for conducting banned testosterone experiments — and disclosed emails indicating that Parker was in the loop. (Nike has stated that Parker transitioning out of the CEO role has nothing to do with this and was long in the works.)
Nike detractors (and, full disclosure, I have publicly noted on multiple occasions that although I stand in awe of Nike branding, I’m not the type who would ever wear the swoosh myself) would add to this that the company has always hewed to a very right-brain, fast-and-loose attitude toward whatever rules it encounters, which is exactly how it ended up being the poster-brand for the anti-sweatshop movement back in the 1990s.
It’s worth noting that Nike’s lead independent director and chair of its management succession committee is Tim Cook — perhaps the most prominent example of a left-brainy person succeeding a right-brainy CEO ever. Cook’s Apple is, of course, even more valuable and successful than the version that Steve Jobs (the ur-example of a right-brain visionary) left him.
Naturally, Cook is enthusiastic about this transition in Nike’s leadership — and has noted that he thinks Donahoe and Parker, who will remain Nike’s executive chairman, will “work together” well. We’ll see if that means a company led less by pathbreaking design than by cunning global distribution and turbocharged e-commerce.
An outside observer could still be forgiven for wondering whether the whole idea of Nike doesn’t somehow depend on cultural empathy over metrics and analysis, wild intuition over cold calculation. And the same question could be asked of any brand, from the established to the startup: Do we need to gather the data… or should we just do it?
Andrey Krishnev, Nike Russia: “We have one of the most innovative teams in Europe”
Home workouts have become one of the symbols of the isolation period. In many ways, the brand Nike became the ideologist of the home fitness movement. About how we managed to launch a large-scale fitness project in two days, about the brand’s mission, about the role of the Russian market in the overall structure of Nike, about projects born in Russia and scalable to the whole world, about “crisis hardening” and about athletes * who, according to Nike, everyone is.
* * *
You worked for a long time at the European headquarters in the Netherlands, and a little more than 3 years ago you headed the Russian market of the brand. What is the difference between the principles of work here and there?
– The experience of working in the European office was very interesting, because, as they say, there are two big differences – going there as a tourist and on short business trips or working and living with full long immersion. I had several motivating factors.First, examine how global strategic directions and strategic decisions are made at headquarters. Secondly, to find out how they live, how European specialists think, and find out if I can manage an international team with a different mentality. It was a challenging management challenge, new to me. And the third challenge was the very work in the western headquarters, at the highest level of the global company, the most difficult.
Did you manage to work there and show yourself?
– It worked.There is such a saying “it is not the gods who burn the pots”, and I think that it is very useful for those who go to work in Europe. It seems that something incredible is happening there in terms of complexity, large retailers, serious expectations, however, despite all this, you can show yourself very well there.
In Russia, where crises occur every few years, where there is very high competition and great restrictions in terms of consumer income, we are gaining such experience that, coming there, we can achieve excellent results.It is difficult to frighten Russian specialists with something. The main thing is not to be afraid, to go and work calmly. There are no insurmountable difficulties “there”.
I also understood how strategies are developed at Nike and learned to work and communicate with foreign colleagues.
What is the main specificity of communicating with foreigners?
– The fact is that mutual understanding occurs almost from the first minute of communication. But in the very process of communication there are little things that are not characteristic of a Russian person.
So, it is important to first talk with foreigners about life – about the weather, about weekends, about some general issues. This is what is called small talk. In our business communication, it is customary to immediately talk about business, about partnership, about a project. They do not understand this – it seems to them that you are trying to “push through” them. And I got into the habit of starting a conversation with a 5-7 minute small talk. After such a “prologue” it is easier to negotiate with them.
Was it difficult to adapt to such a scenario?
– Yes, for the first six months I artificially thought out topics for small talk and did not start talking about business until my foreign colleagues and partners raised the topic of business themselves.
How is Russia and the Russian market perceived in the western office?
– Russia is a big mysterious country, and for 99% of the huge team of the European office, I was the first Russian person they encountered on business. Seriously.
In terms of business, Russia is an important market for Nike, where we have not yet fully exploited our potential. We belong to developing countries, where there are fluctuations, but there is also a good potential for development.
.and we have a large sports audience!
– Yes! Everyone who comes here notes how high the trend in Russia is for a healthy active lifestyle, for sports, since this is not the case everywhere. There is great attention to sports in the world, but such active development and focus, including from the point of view of state support, is far from everywhere.
Those who came to Russia 10 years ago and have been here recently, notice the difference: there are much more people running, and the infrastructure of cities has become more favorable for sports.They literally do not believe their eyes and note that in some aspects – in business, in the implementation of technologies – we are ahead of many countries.
Without comparing brands, tell us what is the main advantage and mission of Nike?
– Our mission is to bring innovation and inspiration to all athletes * in the world. We write the word “athletes” with an asterisk, meaning that “* If you have a body, you are an athlete.” These are the words of Nike co-founder and track and field coach Bill Bowerman.Every person is a Nike athlete for us. Since any person, regardless of his capabilities, can be active, our goal is to make sport a daily habit for every athlete.
The second is innovation. We place great emphasis on technology development, both in the product and in the way we work and communicate with the consumer. We are implementing a Direct-to-consumer approach. Today, the Nike eco-system has been built in Russia, which consists of the Nike club (Nikemoscow.com), where we give early access to rare sneaker releases, the opportunity to train with famous athletes, and also share advice from an expert on training plan, nutrition, etc.nike.com, the Box MSK cultural and sports center in Gorky Park, the Nike flagship store on Kuznetsky Most with the NTC studio – the largest Nike store in Eastern Europe, as well as other Nike branded stores.
Each goal has or should have metrics. How do you feel about achieving goals? In particular, the number of people who, thanks to communication with Nike, have come to an active lifestyle?
– Good question, and my team and I are discussing the possibility of such measurements.But this indicator is difficult to measure directly. Nevertheless, we have tools that give us a picture of the dynamics of the growth of an active audience.
In particular, our Nike Training Club and Nike Run Club applications are such a tool, and one of the indicators of success is the growing number of Russians who regularly log into the applications and use them for their training.
In some weeks Russia is among the top 3 European countries in terms of audience activity in the Nike Training Club and Nike Run Club apps.This once again underlines the fact that Russia has a developed sports culture, and the market has enormous potential.
In the pandemic, sports, home workouts have become, judging by social networks, one of the main forms of home activities, and largely thanks to Nike. How did you get your home workout project up and running quickly? As if you knew in advance where everything was going …
– Yes, during the pandemic, people were forced to stay at home, and many tried to play sports at home for the first time.Back in February and March, we kept in regular contact with colleagues from Southeast Asia and saw that brands that, during quarantine, were able to quickly provide consumers with positive, useful content for home entertainment, benefited in terms of audience attention and loyalty.
At the end of March, as part of the Train at Home – Play for the World campaign, we turned our nikemoscow.com web application into an online training platform. We were joined by over a hundred famous athletes, sports clubs “Spartak”, “Zenith”, CSKA, several fitness studios.Our goal was to inspire Russians to be physically active despite the quarantine. The whole project was launched in two days, very quickly, and there were up to five trainings on the site a day. During the campaign, we have inspired over a million people to train with us!
What was the growth in the number of users of your applications?
– Several times. After trying to train online, people already wanted to train regardless of the training schedule. It was a great success.
Nike is a giant company, and all of a sudden – the launch of the project in two days.How is this possible?
– Answering this question, I will continue what we talked about at the very beginning of our conversation. Everything can be realized if you believe in the project.
In 2017, when I became the head of the Russian office, and we were faced with the task of successfully conducting a campaign around the World Cup, we as a team set the task of making a leap towards innovation. Having accepted this, we agreed that we will actively develop several areas.
The first is to create an atmosphere of trust in which employees are not afraid to come up with ideas.
Second, we began to develop an initiative called Speak Up, which involves constructive discussion so that people, again, are not afraid to speak out in a manager-subordinate dialogue. And when we saw someone on the team come up with an unusual idea, even if the idea was applied or not, we encouraged such an impulse.
All this allowed us to get away from the fact that people worked exclusively according to job descriptions, and began to think in terms of tasks.
And the third direction that we launched in teamwork is setting common goals. It was necessary to make sure that employees did not work in the context of their functions, but were guided by the achievement of general quarterly or annual goals. In the primary approach, which is used in many companies, people think that their narrow task is more important than the goal of the company or other departments. As a result, we have achieved that it is the common goals that have become a priority. This is an important ideological moment that allows the whole company to move forward.
All these moments allowed to build a special corporate culture in Nike Russia, which, according to foreign colleagues, has led to the fact that we have one of the most innovative teams in Europe. Many of the ideas that we have implemented here are being launched in other countries as well.
Read also: Unusual loyalty mechanics – cases from KFC, Nike, Canon and other global companies
How did the team accept the new ideology? Willingly agreed to the changes?
– We went through positive motivation, that is, we rewarded people for initiative.And even those who found it difficult to get out of their comfort zone gradually began to reveal their potential. Everything happened organically without negativity and pressure.
What Russian ideas have been implemented in other European markets?
– The Nike Box Sports and Cultural Center in Gorky Park became the first such project by Nike. The concept was to create not just a sports ground, but an inclusive center of attraction for active people, where sports, creativity, music, activism harmoniously coexist with each other.A similar project is currently under development in a number of countries.
Nikemoscow.com is a platform where people can sign up for our events, find out about news, watch live training or cultural events. Some of these features were first introduced by our team and are now being added to the Nike App in many countries.
There is a lot of talk about digital transformation now. What does she mean to Nike?
– Of course, at Nike, digital transformation occurs at all levels, but I want to point out one point: digital transformation begins in the minds and in the way the team works.Therefore, at the moment, digital transformation is not the task of IT specialists or digital marketing. Today this is a challenge for everyone! All employees of the company must be willing to introduce new technologies and be able to work at the intersection of functions. If the team is so structured, then digital transformation will go, this is a basic condition.
When we talk about Nike in the context of digital transformation, we see our main task in the development of the Nike sports ecosystem. This means that everything we do, we consider in the complex of all the tools and channels that we have in attachment to the consumer, first of all we focus on young people.And we are constantly studying how this generation lives, since all trends come from them. Where they like to be, what kind of opinion leaders they have, what interests, in what social networks they spend their time – based on this, we build the elements of the ecosystem.
The entire Nike ecosystem is divided into two parts: first – how to give our customers more reasons to communicate with us through social networks, through applications, through the Nike Box, and second – how to make sure that at any time from any device in any city they could buy our goods.All this together leads to an increase in the Life Time Value of each member of our club, that is, our loyalty program.
Your audience, your projects such as the Nike Training Club suggest the development of a loyalty program in a non-profit direction. Over-commodity activity within the club suggests itself. Does Nike in Russia have any ideas for such a development?
– Yes, the pandemic pushed us to new ideas, opened up new opportunities, and at a time when it is impossible to organize offline events, we realized that marketing needs to be brought online even more and, most importantly, to make it interesting.The organic consequence of this was a different approach to the loyalty program, and just in recent weeks we began to test elements of this new approach.
What is its essence? The point is to provide Nike Club members with personalized services through external partnerships that are tailored to their interests and athletic performance, so that consumers will feel like Nike thinks and cares about them.
How is it implemented?
– For example, we recently conducted a new segmentation, analysis of our audience, and for everyone who did a certain amount of training, we gave the opportunity to get a free subscription to the famous Insight Timer meditation app.Or, for example, for those who are actively involved in running, we offer a free massage, again from our partner, and for those who regularly bought football jerseys, we offer a free subscription to the Match Premier for several months.
This approach solves many problems at once. First, it is a personalized story that is relevant to the consumer and increases loyalty. Secondly, this approach encourages our customers to actively use applications and make purchases, as it increases interest in our products.And our main focus in the near future will not be on the number of app downloads, but on the duration and regularity of the involvement of existing users.
What is happening now in the sales structure? Are buyers saving?
– The same is happening now that happened in the 2015 crisis. And the question is not about savings and discounts, but about the availability of new collections in stores. If the collections are produced on time and in sufficient quantities to satisfy the entire demand of the global market, and the company timely updates and maintains a wide assortment in retail, then sales go.The speed of sales is now even higher than last year, plus the limitation in outbound tourism has affected. The buyers stayed in Russia, which also had a positive effect on demand.
How do you assess 2020 in general, and what plans does Nike have in Russia for the near future?
– It seems that 2020 is not a year, but three whole years, so much has happened. But I want to say that in Russia we often underestimate ourselves, our strengths and capabilities. We have a lot of innovative ideas, technologies, and, most importantly, we have a difficult market, which contributes to the development of entrepreneurship, fresh ideas, and resilience in difficult situations.We have crises on a regular basis, and they develop the ability to overcome difficulties. It was during this difficult period that our “crisis hardening” was felt.
So, during the pandemic, most Russian companies and representative offices of foreign corporations from various industries gathered and calmly went through all the difficulties. In the sports industry, everyone has practically recovered their sales figures. I believe that in 2020, thanks in part to the pandemic, we all made a big leap in the development of online commerce, that is, in a few months we reached the level that we planned to reach in 2022.
We have become more tempered and more prepared for unpredictable situations.
In the near future, we want to actively develop the Nike Club loyalty program, we will pay special attention to the production and promotion of clothing and footwear from recycled materials. Sustainable development is a strategically important area for Nike, for example, we recently launched a program for the recycling of Reuse-A-Shoe sneakers in cooperation with the Dmitrov plant of RTI. We recycle sneakers into crumb rubber, which is used for covering sports fields and other facilities.Next year we plan to expand the possibilities for the delivery of shoes, now the boxes are installed in Box MSK, in the store on Kuznetsky Most, in the Aviapark shopping and entertainment center, and the network will grow.
We will also develop all e-commerce and omnichannel initiatives. And of course, inspire more and more Russians to play sports!
We would like to thank Andrey Krishnev, CEO of Nike Russia for an interesting conversation.
New Retai l
90,000 Nike CEO Mark Parker discusses Mark Newson’s Star
Mark Newson helped instigate Nike’s “manufacturing revolution”, says CEO Mark Parker
Interview: As Nike prepares to reissue Marve Newson Zvezdochka footwear in , the president and CEO of the sports brand spoke to Dezeen about how the footwear “helped pave the way for other breakthroughs” in manufacturing, aesthetics and sustainability.
“The Little Star’s journey has had a big impact on our design and innovation teams, especially in how products are manufactured,” said Mark Parker in an email interview with Dezeen on the 10th anniversary of the shoe.
Parker, who was named president and CEO of Nike in 2006, said the four-piece shoe designed for industrial use rather than apparel has helped change Nike’s way of product development.
Asterisk Shoes by Mark Newson and Nike
“From a long-term perspective, Zvezdochka was an important step in what we now call the manufacturing revolution at Nike,” Parker said. “Projects like Zvezdochka have helped pave the way for other advances like Nike Flyknit or how we think about new tools like 3D printing.”
In an exclusive interview published today, Newson told Dezeen that injection-molded shoes were “a truly revolutionary idea” in terms of how they were manufactured, but Parker said it also changed the way Nike thinks about everything from environmental to individual settings.
“Importantly, it has also influenced the way we think about sustainability, one of the greatest design opportunities in the world,” he said. “It became part of the design process to try to remove some of the constraints from our business and minimize our impact on the planet.”
“The Sprocket Principles open up many interesting possibilities for Nike, from customization and modularity to sustainability and production,” he added. “Our collective approach has spawned a new aesthetic.”
Parker, 59, is based at Nike headquarters in Beaverton, Oregon. He competed at Pennsylvania State University before joining Nike in 1979 as a shoe designer.
Parker is also a member of Nike’s internal development team, which is part of the company’s core research division. The group, called the HTM, is made up of only three people and has no budgetary constraints or timelines.
Asterisk Shoes by Mark Newson and Nike
Initially, Star was released in a limited edition in five colors in 2004, and another one was released in 2010.Nike is currently re-issuing the shoe in the original five colors through select NikeLab and nike.com/nikelab stores starting December 29.
Read the full transcript of our interview with Mark Parker:
Marcus Fairs: How did the collaboration with Mark Newson come about?
Mark Parker: I knew Mark before Project Star, so I was familiar with his philosophy. Mark’s approach to problem solving is similar to ours, so working together has become quite natural for both of us.
When we started discussing the project, we turned our attention to an unexpected area – the traditional shoe making process. It was then that we began to explore new territory and saw that the potential of this project is more than just new shoes.
Marcus Fairs: Have you worked with other industrial designers in this way?
Mark Parker: With over 650 [internal] designers, Nike has a thriving creative culture that constantly connects with others.However, we believe that being open to external influences can be extremely powerful and help everyone reach the future faster.
This approach has brought us together with many creative people from the world of art, film and music over the years. These connections are a deep source of strength for us. Nike always has a spirit of inventiveness – we love to create things that have never been before. And not just new for the sake of the new, it should be better.
So yeah, it was very interesting to work with another designer on his game like Mark.Our collective approach has brought about a new aesthetic. But more importantly, it opened the door to opportunities that previously could not have been imagined by
Nike combo elements from previous designs for SneakerBoot LunarElite Sky Hi with pleated outsole and neoprene coating
Marcus Fairs: Tell us about shoes. What’s his inspiration?
Mark Parker: Mark was inspired by his time at the Russian Space Institute when he saw photographs of astronauts jumping on the walls of their spaceships for training.
We talked about the performance needs they might have: breathability, cushioning, versatility. This led us to a discussion around entirely new shoe shapes – after all, we were talking about space – and what it might take to create something completely different.
Marcus Fairs: You mentioned in a recent interview that Zvezdochka is your favorite collaboration with Nike. Is this the case? Why do you like this one so much?
Mark Parker: I’ve always been very proud of Star.It looks pretty straightforward, but it’s an incredibly finished product.
Often when you step into a project, you don’t know what you’ve learned until you start the next one. For Zvezdochka, we knew we had opened up new ground: a shoe with four replaceable parts. It was such a simplistic process that led to new research into how products are made and the potential for customization. This is a great example of how functional innovation can help create completely new aesthetics.
Indeed, the most interesting thing is that we are still developing some of the concepts presented by Zvezdochka.There is still great potential ahead.
Marcus Fairs: What Nike Learned From Collaboration?
Mark Parker: Sometimes you need to disrupt and create new models to influence meaningful change. We were not able to make the Star with the traditional methods of cutting and sewing shoes.
But we also didn’t expect the original idea to lead us in that direction. Sometimes it’s about the right questions at the right time, with the right tools in hand.
I like to think that there is always balance. You don’t always have to start over to create an emotional response to your product. It’s always a powerful breakthrough, but there is also a real art to make something great even better. The way Zvezdochka was created has had a great impact on our design and innovation teams, especially in how the products are manufactured.
From a long-term perspective, Zvezdochka was an important step in what we now call the manufacturing revolution at Nike.Projects like Zvezdochka have helped pave the way for other advances like Nike Flyknit or how we think about new tools like 3D printing.
Nike Vapor Ultimate American Football Football Boot with Flyknit and 3D-Printed Plate Released for FIFA World Cup
Importantly, it has also influenced the way we think about sustainability, one of the greatest design opportunities in the world. This became part of the design process to try to remove some of the constraints from our business and minimize our impact on the planet.
The Sprocket Principles open up many exciting possibilities for Nike, from customization and modularity to sustainability and production.
Design is an iterative process. One idea is often based on another. Looking ahead, I am energized contemplating the possibilities offered by customization and modularity. Of course, from a sustainable design standpoint, the influence of Zvezdochka will continue to be felt deeply. Shoes lifted the constraints for a sustainable future. This will always be our goal.
Marcus Fairs: Star has a retro-futuristic aesthetic. Many types of sportswear and fashion have been pretty nostalgic in recent years, but futurism seems to be gaining traction again, with new materials and techniques, and a whole explosion of wearable tech. Do you agree?
Mark Parker: Nike is at its best when we focus on the future. Sport is in constant progress. Athletes expand their potential every day – and we must do that too.
90,000 entrepreneur and founder, CEO Nikulin Sergey Nikolaevich (TIN 540308956863)
Information about organizations and individual entrepreneurs in which Nikulin S.N. participates
Register of mass leaders:
does not consist
Register of Mass Founders:
does not consist
Register of disqualified persons:
does not consist
TIN assignment region: Novosibirsk region
Role
Everything
Everything
Leader
Founder
Individual entrepreneur
Status
Everything
Everything
Topical
The organization was liquidated
- Position
- Director
- INN
- 2014292605
- OGRN
- 2231658336103
- Registration date
- January 14, 2003
- Core business
- 51.51.1 Wholesale of solid fuels
The organization was liquidated
- Founder
- Nikulin Sergey Nikolaevich
- Chairman of the Board
- Nekrasov Alexander Nikolaevich
- INN
- 3102208009
- OGRN
- 16631055
- Registration date
- October 9, 2007
- Core business
- 15422 Activities of other public organizations nec
SP liquidated
Novosibirsk region- INN
- 237626858354
- OGRNIP
- 139450750730554
- Registration date
- July 12, 2000
Information on organizations in which Sergey Nikolayevich Nikulin is / was a founder and / or director is given taking into account the TIN of an individual.
90,000 Mark Parker – Top 5 Nike CEO Merits
It was recently announced that Mark Parker will step down as President and CEO of Nike.According to the company, starting January 13, 2020, he will be replaced by John Donahue, and Parker will become chairman of the board of directors.
During his tenure at Nike, the Mark Parker name has become synonymous with rapid growth, digital thinking and innovative manufacturing. In 1979, Nike’s first staffer Jeff Johnson hired him as a shoe designer and product tester. Later in 2006, Mark became the CEO of the Nike brand. Nike co-founder Phil Knight later commented in an interview with Forbes: “Mark was one of the first guys we hired right out of college.So we have been following its growth for almost 40 years. ”
Mark Parker
In a letter to Nike employees, in which Parker spoke of leaving the CEO position, he stated, “I’m not going anywhere.” He announced that he will continue to be actively involved in product development, design, innovation and marketing. Despite this, the news of Parker’s resignation still means the end of an era for Nike.
We go back in time to trace Parker’s legacy, in particular his extraordinary accomplishments, which will be remembered for the former Nike CEO.
Mark Parker’s Legacy
Prior to and during his tenure as CEO, Parker spent a lot of time at the legendary Nike Innovation Kitchen, a top-secret space containing a variety of gadgets, equipment, materials and tools to help designers explore and develop new ideas. If many executives may not feel it necessary to do this in order to get their hands on design, Parker thought differently.Nike’s director of shoe innovation Michael Donahue, speaking of Innovation Kitchen, said: “I feel like his heart is still here. Parker pops in here a lot and talks to people about what they are working on right now, especially their side projects. He can’t help himself. ”
During his tenure at Nike, Parker has worked on numerous projects including Odyssey, Pegasus, Air Trainer 1, Presto, Nike Free Spring System, HyperAdapt self-lacing sneakers and the daily-focused HTM project (more on that below).Even Tinker Hatfield’s revolutionary Visible Air is patented in the Parker name.
Mark Parker – CEO & Designer
Prior to Nike, Parker was a designer and runner who customized and customized his own shoes. “I used to run in ASICS Tiger shoes with waffle soles in them,” he told Fast Company. – “Any creation with which you can realize its potential must have a good design.”
Nike HyperAdapt
It was this design-oriented mindset that set him apart from other CEOs with more traditional management backgrounds.At Nike, Parker equated leadership with editorial work. He believed that, compared to others, he is open to creativity and he has a sense of how important it is to focus on innovation. Constantly searching for ideas for innovative technologies, Parker with his “design” management style reminded of Jonathan Ive’s approach to creating Apple products.
Nike HTM
Parker is one of three members of HTM, a design team that stands for Japanese designer and founder of fragment design Hiroshi Fujiwara, innovative Nike designer Tinker Hatfield and finally Mark Parker.HTM was founded in 2002 when it launched its first product, a bespoke Air Force 1 with premium leather inserts and contrast stitching. The HTM project worked in a mode with no set deadlines or restrictions. Highlights from the team include collectible Lunar Flyknits, a range of iconic Kobe silhouettes and even a few Converse sneakers.
In 2018, Parker said, “HTM was more than just Japanese sneaker culture. Although at the very beginning, the mystical influence of Tokyo was very strong.HTM started with the idea of how the three of us, Hiroshi, Tinker, and myself, can change the classic sneaker silhouette to appeal to a new audience. This has grown into the partnership that we see today, where any of us can push the boundaries of the company, exploring new concepts. ”
Mark Parker Patron of the Arts
Around the mid-1990s, Mark Parker began collaborating with artists such as KAWS, Futura 2000, Stash, Mr Cartoon and Os Gêmeos to create limited edition sneakers.Partnerships with many of them continue today, and the released models are considered among the most coveted by collectors. Parker’s office contains a large number of works of art, from paintings by Andy Warhol to sculptures by Dustin Yellin. It is known that once Parker came to the sculptor from Missouri Chris Cooksey with a check without specifying the amount. “He just said, ‘Do something big,’” Cooksey recalls.
Eric Avar, Kobe Bryant and Mark Parker (left to right)
Parker said: “Collaborations are critical to our work at Nike – collaboration between our people helps develop ideas, and external partners can take us to new heights.Any partnership reveals a new perspective or teaches a skill we are interested in. The collaborative creative process always teaches you something. And you may not even realize it until you start the next project. ”
It all starts with the athletes
Nike’s position is to work with the brand’s famous athletes to identify their wishes and design gaps in the company’s products. Parker oversaw all of this personally. He talked a lot with Jordan, Kobe Bryant and Lance Armstrong and always kept in touch with them.In 2018, in a conversation with Highsnobiety, Parker said: “Building a model starts with the athlete. Solving the specific problems of an individual athlete, we understand how the product will look like. This often results in a completely new aesthetic. This is what sets us apart from many other designers. Fashion designers have always told us that it is this authenticity that attracts them to Nike. ”
Tennis player John McEnroe in Nike Air Trainer 1
Kobe Bryant, referring to his meeting with Parker, said he was surprised when, in the middle of the conversation, he took out his notebook and started sketching.In 1996, as vice president of consumer product marketing, Parker helped Nike sign a $ 40 million deal with Tiger Woods for 20 years. In 2001, the designer was instrumental in bringing Paula Radcliffe, until recently the fastest female marathon runner, to the company. Parker and Tinker Hatfield worked closely with John McEnroe to create the Nike Air Trainer 1, which the tennis player wore for most of his career.
Developing this relationship has always been a priority for Parker as CEO.
Source: Highsnobiety.com
Top 10 Nike Tinker Hatfield Sneakers
Nike, Inc. – Nike, Inc.
American sports equipment company
This article is about a sportswear and apparel company. For other uses, see Nike (disambiguation).
| Before | Blue Ribbon Sports, Inc. (1964-1971) |
|---|---|
| Type | Public |
| Industry | |
| Founded | January 25, 1964 ; 57 years ago (1964-01-25) |
| Founders | |
| Headquarters | Beaverton, Oregon, USA |
Serviced area | worldwide |
Key people |
|
| Products | |
| Income | USD 37.40 billion (2020) |
| 90,490 USD 3.12 billion (2020) 90,481 | |
| USD 2.54 billion (2020) | |
| Total assets | |
| Total capital | $ 8.06 billion (2020) |
Number of employees | 75 400 (2020) |
| Website | Nike |
| Footnotes / References | |
Nike, Inc. (aɪ to i / or aɪ to /) is an American multinational corporation that designs, develops, manufactures and worldwide marketing and sales of footwear, apparel, hardware, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area.It is the world’s largest supplier of athletic footwear and apparel and a major sports equipment manufacturer with over $ 37.4 billion in revenue in fiscal 2020 (through May 31, 2020). As of 2020, it employed 76,700 people worldwide. In 2020, the value of one brand exceeded $ 32 billion, making it the most valuable brand among sports companies. Earlier in 2017, the Nike brand was valued at $ 29.6 billion. Nike ranked 89th in the 2018 Fortune 500 list of the largest corporations in the United States in terms of total revenue.
The company was founded on January 25, 1964 under the name “Blue Ribbon Sports” by Bill Bowerman and Phil Knight and officially became Nike, Inc. May 30, 1971. The company takes its name from Nike, the Greek goddess of victory. … Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike +, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, Nike CR7 and subsidiaries including Jordan Brand and Converse.Nike also owned Bauer Hockey (later renamed Nike Bauer) from 1995 to 2008, and was previously owned by Cole Haan, Umbro and Hurley International. In addition to manufacturing sportswear and equipment, the company owns retail stores called Niketown. Nike sponsors many renowned athletes and sports teams around the world with the widely recognized Just Do It trademarks and the Swoosh logo.
Origin and History
Nike Factory Store in Wisconsin
Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track and field athlete Phil Knight and his trainer Bill Bowerman on January 25, 1964.The company originally operated in Eugene, Oregon as a distributor for Japanese footwear manufacturers. The Onitsuka Tiger, which makes the majority of track sales, comes from Knight’s car.
According to Otis Davis, a student athlete at the University of Oregon who was coached by Bowerman and who was an Olympic gold medalist at the 1960 Summer Olympics, his trainer made the first pair of Nike shoes for him, contradicting the claim that they were made for Phil. Knight.According to Davis, “I told Tom Brokaw that I was the first. I don’t care what all the billionaires say. Bill Bowerman made my first pair of shoes. People don’t believe me. In fact, I didn’t believe. ” I love how they felt on my feet. There was no support and they were too tight. But I saw Bowerman make them out of a waffle iron, and they were mine. ”
In its first year of operation, BRS sold 1,300 pairs of Japanese sneakers for a total of $ 8,000. By 1965, sales had reached $ 20,000.In 1966, BRS opened its first retail store at 3107 Pico Boulevard in Santa Monica, California. In 1967, due to increased sales, BRS expanded its retail and distribution operations to the East Coast, Wellesley, Massachusetts.
By 1971, the relationship between BRS and Onitsuka Tiger came to an end. BRS is preparing to launch its own shoe line, which has been rebranded as Nike, and will wear the Swoosh logo recently designed by Caroline Davidson.The Swoosh was first used by Nike on June 18, 1971, and was registered with the United States Patent and Trademark Office on January 22, 1974.
In 1976, the company hired John Brown and Partners from Seattle as its first ad agency. The following year, the agency created Nike’s first “brand ad” called “No Finish,” which did not feature a single Nike product. By 1980, Nike had taken 50% of the US athletic shoe market, and the company went public in December of that year.
Wieden + Kennedy, Nike’s primary ad agency, has worked with Nike to create a variety of print and television ads, while Wieden + Kennedy remains Nike’s primary ad agency. Agency co-founder Dan Weeden came up with the now famous “Just Do It” slogan for the 1988 Nike ad campaign, which was selected by Advertising Age in as one of the top five advertising slogans of the 20th century and is anchored at the Smithsonian Institution.Institution. Walt Stack was featured in Nike’s first “Just Do It” ad, which debuted on July 1, 1988. Weeden believes that the slogan inspired him for “Let’s do it”, the last words spoken by Gary Gilmour before his execution.
Throughout the 1980s, Nike expanded its product line to cover many sports and regions around the world. In 1990, Nike moved to the eight-building World Headquarters campus in Beaverton, Oregon.Nike’s first retail store, Niketown, opened in downtown Portland in November of that year.
In mid-2015, Phil Knight announced that he would step down as chairman of Nike in 2016. He officially resigned from all positions at the company on June 30, 2016.
In a public announcement on March 15, 2018, Nike CEO Mark Parker said that Trevor Edwards, one of Nike’s top executives who was seen as a potential CEO successor, will step down as Nike brand president and retire in August.
In October 2019, John Donahue was named the next CEO and replaced Parker on January 13, 2020. In November 2019, the company stopped selling direct through Amazon, focusing on direct customer relationships.
Acquisitions
Throughout its history, Nike has acquired and sold several clothing and footwear companies. Its first acquisition was the high-end shoe company Cole Haan in 1988, followed by the purchase of Bauer Hockey in 1994.In 2002, Nike bought surfwear company Hurley International from founder Bob Hurley. In 2003, Nike paid $ 309 million for the purchase of sneaker company Converse. The company acquired Starter in 2004 and soccer jersey manufacturer Umbro in 2007.
To reorient its business lines, Nike began divesting some of its subsidiaries in the 2000s. The company sold Starter in 2007 and Bauer Hockey in 2008.The company sold Umbro in 2012 and Cole Haan in 2013. As of 2020, Nike owns only one subsidiary: Converse Inc.
Nike acquired Datalogue, a New York-based digital sales and machine learning technology company, in February 2021.
Finance
Nike became a member of the Dow Jones Industrial Average in 2013 when it replaced Alcoa.
On December 19, 2013, Nike’s quarterly profit surged due to a 13 percent increase in global merchandise orders from April of that year.Future orders for shoes or apparel with delivery between December and April rose to $ 10.4 billion. Nike (NKE) shares rose 0.6 percent to $ 78.75 in extended trading.
In November 2015, Nike announced that it would initiate a $ 12 billion share buyback and a two-for-one split, with the stock trading at a reduced price on December 24th. This division will be the seventh in the history of the company.
In June 2018, Nike announced that it would initiate a $ 15 billion share buyback over four years, starting in 2019 following the completion of the previous buyback program.
In fiscal 2018, Nike reported $ 1.933 billion in profit with $ 36.397 billion in annual revenues, up 6.0% from the previous fiscal cycle. Nike shares traded at over $ 72 per share and had a market capitalization of over $ 114.5 billion in October 2018.
In March 2020, Nike reported a 5% drop in sales in China due to store closures due to the COVID-19 outbreak.This was the first decline in six years. At the same time, the company’s online sales grew 36% during the first quarter of 2020. Sales of personal training apps in China also increased by 80%.
| Year | Revenue USD million | Total assets USD million | |||
|---|---|---|---|---|---|
| 2005 | 13 740 | 1.212 | 8 794 | 8.75 | |
| 2006 | 14 955 | 1.392 | 9.01 | ||
| 2007 | 16 326 | 1.492 | 10 688 | 12.14 | |
| 2008 | 18 627 | 1883 | 12 443 | 13.05 | |
| 2009 | 1.487 | 12.14 | |||
| 2010 | 19 014 | 1 907 | 14 419 | 16.80 | |
| 2011 | 2133 | 14 998 | 19.82 | ||
| 2012 | 23 331 | 2211 | 15 465 | 23.39 | |
| 2013 | 25 313 | 2 472 | 17 545 | 30.50 | 48,000 |
| 2014 | 27 799 | 2 693 | 18 594 | 38.56 | |
| 2015 | 3 273 | 53.18 | |||
| 2016 | 32 376 | 3 760 | 54.80 | ||
| 2017 | 34 350 | 23 259 | 54.99 | ||
| 2018 | 36 397 | 1.933 | 22 536 | 72.63 |
Logo evolution
1995 – present
- Notes
Products
Sports equipment
Nike Air Jordan I Basketball Shoes
Nike manufactures a wide range of sports equipment. Their first product was running shoes. They now also manufacture footwear, jerseys, shorts, cleats, baselers, and more for a wide variety of sports including athletics, baseball, ice hockey, tennis, American football, lacrosse, basketball, and cricket. The Nike Air Max is a line of footwear pioneered by Nike, Inc. in 1987. Additional product lines were later introduced, such as the Air Huarache, which debuted in 1992.The most recent additions to their lineup are Nike 6.0, Nike NYX, and Nike SB Skateboarding Shoes. Nike recently introduced a cricket shoe called the Air Zoom Yorker, which is 30% lighter than the competition. In 2008, Nike introduced the Air Jordan XX3, a high-performance basketball shoe designed with the environment in mind.
Nike sells a range of products including footwear and apparel for sports such as football, basketball, running, martial arts, tennis, college football, athletics, golf and cross-training for men, women and children.Nike also sells footwear for outdoor activities such as tennis, golf, skateboarding, American football, baseball, American football, cycling, volleyball, wrestling, cheerleading, water sports, auto racing, and other sports and leisure activities. Nike recently teamed up with Apple Inc. to create a Nike + product that tracks a runner’s performance with a shoeless radio that connects to iPod nano. While the product generates useful statistics, it has been criticized by researchers who have been able to identify users of RFID devices from 60 feet (18 m) to the side using small, sheltered intelligence specks of dust in a wireless sensor network.
Nike launched the SPARQ Curriculum / Business Unit in 2004. Some of Nike’s newest running shoes contain Flywire and Lunarlite Foam for weight loss. Introduced in 2006 and currently in its 11th generation, the Air Zoom Vomero running shoe featured a combination of groundbreaking innovations, including a full-size air-cushion midsole, external opposing heel, heel cushion for cushioning and Fit Frame technology for a stable fit.
Nike Vaporfly
The Nike Vaporfly is cut in half to reveal the different layers that make up the base of the shoe. The dark gray line shows the carbon fiber plate.
The
Nike Vaporfly first appeared in 2017 and their popularity, along with their performance, pushed for a new series of sneakers. The Vaporfly Series features a new technology compound that revolutionized long-distance running, as research has shown the shoe can reduce running time by up to 4.2%.The outsole contains Pebax foam, which Nike has modified to call ZoomX (which can also be found in other Nike products). Pebax foam can also be found in aircraft insulation and is “softer, firmer and lighter” than foam found in regular sneakers. In the middle of the ZoomX foam is a full-length carbon fiber plate “designed to create extra spring at every turn.” As of this writing, Nike has just launched its latest product from the Vaporfly line, the Nike ZoomX Vaporfly NEXT%, which has been marketed as “the fastest shoe we’ve ever made” using two of Nike’s most innovative technologies, Nike ZoomX foam.and the VaporWeave material. ”
Street fashion
Nike Elite Soft Socks
Nike, with its distinctive V-shaped logo, quickly became a status symbol in modern urban and hip-hop fashion because of its association with sports success. Since the 1980s, various Nike garments have become staples of mainstream American youth fashion, especially tracksuits, tracksuits, baseball caps, Air Jordans, Air Force 1 and Air Max sneakers with thick air-cushioned rubber outsole and contrasting blue.yellow, green, white, or red border. Limited edition sneakers and prototypes with early regional release were known as Quickstrikes and became highly coveted items for teenagers belonging to the sneakerhead subculture.
By the 1990s and 2000s, American and European teens associated with a preppy or popular clique began by combining these sneakers, leggings, sweatpants, bleed tops and tracksuits with regular casual chic streetwear such as jeans, skirts, leggings, slouching socks, and bomber jackets.Particularly popular were the unisex Nike Tempo compression shorts, worn for cycling and running, with mesh lining, waterproof and, in the late 2000s, with a zippered pocket for a Walkman or MP3 player.
From the late 2000s to the 2010s, the Nike Elite Basketball Socks were used as casual wear by hip-hop fans and young children. Originally, plain white or black socks had a special cushioning sole and a moisture-wicking upper fabric.Later, Nike Elite socks became available in bold colors inspired by the returnable basketball jersey, often with contrasting bold abstract prints, celebrity prints and digital handprints to capitalize on the nascent nostalgia of 1990s fashion.
In 2015, a new shoe with automatic lacing was introduced. A model called the Nike Mag, which is a replica of the shoe from Back to the Future Part II , was in a preliminary limited edition, available only at auction, and all proceeds went to the Michael J.Fox. This was done again in 2016.
Nike has introduced a premium line, NikeLab, focused more on streetwear than sportswear.
In March 2017, Nike announced the launch of a plus-size clothing line, featuring new sizes from 1X to 3X on over 200 products. Another significant achievement of the era was the Chuck Taylor All-Star Modern, an updated take on the classic basketball shoe that featured a circular knit upper and soft Nike Air Jordans foam sole.
Collectibles
July 23, 2019 A pair of Nike Inc. was sold at Sotheby’s for $ 437,500. The so-called “moon shoes” were designed by Nike co-founder and athletics coach Bill Bowerman for the 1972 Olympic trials runners. The buyer was Miles Nadal, a Canadian investor and car collector who had just paid $ 850,000 for a group of 99 rare pairs of limited edition athletic shoes.The purchase price was the highest for a single pair of sneakers: the previous record was $ 190,373 in 2017 for a pair of signed Converse shoes in California, said to have been worn by Michael Jordan during the 1984 Olympics basketball finals.
Headquarters
Nike World Headquarters is surrounded by the city of Beaverton, but located in the unincorporated Washington County. The city attempted to forcibly annex Nike’s headquarters, which led to a lawsuit by Nike and lobbying by the company, which ultimately led to the passage of Oregon Senate Bill 887 of 2005.Under the terms of this bill, Beaverton is prohibited from forcibly annexing lands where Nike and Columbia Sportswear have been in Washington County for 35 years, while Electro Scientific Industries and Tektronix receive the same protection for 30 years. Nike plans to expand its Beaverton headquarters by 3.2 million square feet. The project will aim for LEED Platinum certification and will be lit by natural daylight and a wastewater treatment center.
Controversy
Nike North America office.
Nike has contracts with over 700 stores worldwide and offices in 45 countries outside the United States. Most of the factories are located in Asia, including Indonesia, China, Taiwan, India, Thailand, Vietnam, Pakistan, the Philippines and Malaysia. Nike is hesitant to disclose the contracted companies it works with. However, due to harsh criticism from some organizations such as CorpWatch, Nike disclosed information about its contract factories in its corporate governance report.
Sweatshops
Nike was criticized in the 1990s for using sweatshops. Later that year, numerous protests were held in major cities such as Washington DC and Boston to demonstrate public outcry over Nikes’ use of child labor and sweatshops. Nike has been criticized for contracting factories (known as Nike sweatshops) in countries such as China, Vietnam, Indonesia and Mexico.A group of Vietnam Labor Watch activists have documented that factories hired by Nike violated minimum wage and overtime laws in Vietnam as early as 1996, although Nike claims the practice has been discontinued. The company has repeatedly criticized the often poor working conditions and the exploitation of cheap foreign labor in the free trade zones, where their goods are usually produced. Sources of this criticism include Naomi Klein’s book Without a Logo and Michael Moore’s documentaries.
Campaigns have been launched by many colleges and universities, especially anti-globalization groups, as well as several anti-sweat groups such as United Students Against Sweatshops.
As of July 2011, Nike said that two-thirds of its Converse factories still do not meet the company’s standards for the treatment of workers. An Associated Press article in July 2011 stated that employees at the company’s factories in Indonesia reported persistent abuse by executives.
Child labor charges
Nike faced criticism in the 1990s for using child labor in Cambodia and Pakistan in factories it had contracted to manufacture soccer balls. While Nike has taken steps to curb or at least curtail this practice, it still has contracts to manufacture products with companies operating in areas where child labor is difficult to prevent due to inadequate regulation and monitoring.
In 2001, a BBC documentary revealed child labor and poor working conditions in a Cambodian factory used by Nike. The documentary focused on six girls who worked seven days a week, often 16 hours a day.
Factory strike in China
In April 2014, one of the largest strikes in mainland China occurred at the Yue Yuen Industrial Holdings shoe factory in Dongguan, which manufactures in particular for Nike.Yue Yuen paid an employee an additional 250 yuan ($ 40.82) per month. The average salary in Yue Yuen is 3,000 yuan per month. The factory employs 70,000 people. This practice has existed for almost 20 years.
Paradise Papers
On November 5, 2017, the Paradise Papers, a set of confidential electronic documents related to offshore investments, revealed that Nike is among the corporations that have used offshore companies to evade taxes.
Appleby filings detail how Nike increased its after-tax profit, inter alia, by transferring ownership of its Swoosh trademark to its Bermuda subsidiary Nike International Ltd. This transfer allowed the subsidiary to effectively collect royalties from its European headquarters in Hilversum, the Netherlands. converting taxable company profits into accounts payable in tax-free Bermuda.Although the subsidiary was effectively run by executives at Nike’s headquarters in Beaverton, Oregon – to the point where a duplicate seal of the Bermuda company was required – the subsidiary was treated as Bermuda for tax purposes. Her profits were not declared in Europe and only came to light due to a largely unrelated case in the US Tax Court, where filings filed by Nike briefly mention fees in 2010, 2011 and 2012 totaling $ 3.86 billion. …As an agreement with the Dutch authorities, the tax credits expired in 2014, so as a result of another reorganization, the intellectual property was transferred from the Bermuda company to the Dutch limited liability company Vennootschap or the Nike Innovate CV limited partnership. Dutch law treats resume income as if it was received by directors who do not have to pay taxes in the Netherlands if they do not reside there.
Colin Kapernik
In September 2018, Nike announced that it had signed with former American football quarterback Colin Kaepernick, known for his controversial decision to kneel down while singing the US national anthem, for a long-term ad campaign.According to Charles Robinson of Yahoo! Sports, Kaepernick and Nike have signed a new deal, even though Kaepernick has been with the company since 2011 and said that “interest from other shoe companies” played a role in the new deal. Robinson said the contract is “widespread approval” under which Kapernik will have his own brand line, including shoes, shirts, tank tops and more. According to Robinson, Kaepernick has signed a “star” contract that puts him on par with the “best player in the NFL” worth millions a year plus royalties.In response, some people set fire to their Nike-branded clothing and shoes, or carved the Nike swoosh on their clothing, and the Brotherhood Police Order called the ad “an insult”; others, such as LeBron James, Serena Williams, and the National Black Police Association, have praised Nike for its campaign. In response, the College of the Ozarks removed Nike from all of its athletic uniforms.
Nike’s stock price dropped 2.2% over the next week, despite Nike’s online product orders up 27% from the previous year.In the next three months, Nike reported sales growth.
In July 2019, Nike launched the Air Max 1 Quick Strike Fourth of July running the Betsy Ross flag. The sneakers were created to celebrate the Independence Day. The model was subsequently withdrawn after Colin Kaepernick told the brand that he and others considered the flag offensive due to its connection to slavery.
Nike’s decision to recall the product drew criticism from Arizona Republican Gov. Doug Ducy and Texas Republican Senator Ted Cruz.Nike’s decision was approved by others for the flag’s use by white nationalists, but the Anti-Defamation League’s Extremism Center refused to add the flag to its hate symbols database.
Protests in Hong Kong
US Vice President Mike Pence criticized Nike for “supporting the Chinese Communist Party and suppressing free speech.” He claimed that after Houston Rockets general manager Daryl Morey was criticized by the Chinese government for his tweet in support of the 2019 Hong Kong protests, Nike removed Rockets products from its stores in China.He stated that the brand “positions itself as a so-called social justice champion, but when it comes to Hong Kong, it prefers to keep its public conscience at the door.”
Nike Vaporfly Trainers
On January 31, 2020, World Athletics has released new rules for footwear that will be used in the upcoming 2020 Tokyo Olympics. These updates are in response to criticism surrounding the Nike Vaporfly sneaker’s technology, which was introduced around 2017-2018.These criticisms argued that the footwear gave athletes an unfair advantage over their opponents, and some critics saw this as a form of mechanical doping. The shoe can improve performance by up to 4.2%, according to a study funded by Nike, and runners who have tested the shoe say it reduces sore feet; sports technologist Bryce Dyer associates this with the ZoomX and the carbon fiber plate as it absorbs energy and bounces forward. Some athletes, academics and fans have likened this to the 2008 LAZR swimsuit controversy.
Some of the major guidelines changes that have resulted from this criticism include that “the outsole should not be thicker than 40mm” and that “shoes should not contain more than one rigid integral plate or blade (of any material) that goes through either along the entire length, or only over a part of the length of the shoe. A plate can consist of more than one piece, but these pieces must be sequential in the same plane (not stacked or parallel) and must not overlap. “Shoe components aren’t the only ones that have undergone major changes; from April 30, 2020 “any shoe must be available for purchase by any athlete in the open retail market (online or in store) for four months before it can be used in competitions.” Prior to these new guidelines, World Athletics reviewed the Vaporfly shoe and “concluded that there is independent research showing that new technology embedded in the soles of road and studded shoes could provide a performance advantage,” and recommends further research to “To establish the true effect of [Vaporfly] technology”.
Shoes Lil Nas X Satan
On March 29, 2021, American rapper Lil Nas X partnered with New York-based art group MSCHF to release a modified pair of Nike Air Max 97 sneakers called Satan Shoes. The shoes are black and red with a bronze pentagram depicting the Bible verse of Luke 10:18, and are filled with “60 cc. See and 1 drop of human blood. ” A total of 666 pairs were created and sold for $ 1,018. Nike immediately stated that it is not involved in the creation and promotion of the shoe and does not endorse the messages of Lil Nas X or MSCHF.Nike has filed a lawsuit against MSCHF in federal court in New York in an attempt to stop the distribution of the shoe. On April 1, a federal judge ordered a temporary ban on the sale and distribution of shoes pending a preliminary injunction.
Environmental report
In 2007, New England-based environmental organization Clean Air-Cool Planet ranked Nike as one of the top three companies (out of 56) in a survey of sustainable companies. Nike has also been praised for its Nike Grind program, which closes the product lifecycle, by groups such as Climate Counts.
Nike has been working on its Reuse-A-Shoe program since 1993. This program is Nike’s longest running program that benefits both the environment and society by collecting old athletic shoes of any type for recycling and recycle. The resulting material is then used to create sports surfaces such as basketball courts, treadmills, and playing fields.
Nike’s 2008 Earth Day campaign featured basketball star Steve Nash ad for Nike Trash Talk sneakers, which were made in February 2008 from lumps of leather and synthetic leather waste from the factory floor.The Trash Talk Shoe also featured a sole made from shredded rubber sourced from the shoe recycling program. Nike claims to be the first sports basketball shoe created from manufacturing waste, but only 5,000 pairs have been released for sale.
In 2008, a University of North Carolina project at Chapel Hill revealed that workers were exposed to toxic isocyanates and other chemicals in shoe factories in Thailand.Aside from inhalation, the biggest problem was skin exposure. This can lead to allergic reactions, including asthmatic reactions.
Marketing Strategy
Nike promotes its products through sponsorship agreements with celebrity athletes, professional teams, and college athletic teams.
Advertising
During the 1982 New York Marathon broadcast, Nike aired the first three nationwide television spots produced by the newly formed ad agency Wieden + Kennedy (W + K).The Cannes Advertising Festival named Nike Advertiser of the Year in 1994 and 2003, making it the first company to win this award twice.
Nike also won an Emmy Award for Best Advertising in 2000 and 2002. The first was for The Morning After, a satirical look at what a runner might face on the morning of January 1, 2000, if all the dire predictions about the Y2K problem came true. The second was for a 2002 video called “Move”, which featured famous and casual athletes involved in a variety of sports.
The Beatles Song
Nike was criticized for using the Beatles song “Revolution” in a 1987 advertisement against the wishes of Apple Records, the Beatles record company. Nike paid US $ 250,000 to Capitol Records Inc., which owned the North American recording rights, for the right to use the Beatles performance for a year.
In the same year, Apple Records sued Nike Inc., Capitol Records Inc., EMI Records Inc.and Wieden + Kennedy for $ 15 million. Capitol-EMI responded by saying the lawsuit was “unfounded” because Capitol licensed the use of Revolution with “the active support and encouragement of Yoko Ono, shareholder and director of Apple Records.”
Nike discontinued its Revolution ad in March 1988. Yoko Ono later gave Nike permission to use John Lennon’s “Instant Karma” in another ad.
New Media Marketing
Nike pioneered the use of internet marketing, email management technologies, and broadcast and ad-hoc communication technologies to create multimedia marketing campaigns.
Minor threat advertisement
In late June 2005, Nike was criticized by Ian McKay, owner of Dischord Records, guitarist / vocalist for Fugazi and The Evens, and frontman of the defunct punk band Minor Threat, for appropriating images and lyrics from the 1981 Minor Threat album of the same name. Flyer cover advertising the 2005 Nike Skateboarding East Coast Demo Tour.
On June 27, Nike Skateboarding apologized to Dischord, Minor Threat and their fans and announced that they were trying to remove and dispose of all flyers.They stated that the people who developed it were skateboarders and Minor Threat fans who created the ad out of respect and appreciation for the group. The dispute was ultimately settled out of court between Nike and Minor Threat.
Nike 6.0
As part of Campaign 6.0, Nike unveiled a new line of T-shirts that include phrases such as “Dope,” “Get High,” and “Ride Pipe” – sports jargon that is also an ambiguity for drug use.Boston Mayor Thomas Menino expressed his objection to the shirts when he saw them in a window in Nichtown and asked the store to remove them. “What we don’t need is a large corporation like Nike trying to reach out to the younger generation by trusting the drug problem,” Menino told The Boston Herald . A company spokesman said the shirts are meant to pay homage to extreme sports and that Nike does not condone illegal drug use.Nike was forced to replace the T-shirt line.
NBA Uniform
In June 2015, Nike signed an 8-year contract with the NBA to become the league’s official kit supplier for the 2017–18 season. The brand took over Adidas, which has been supplying uniforms for the league since 2006. Unlike previous deals, the Nike logo appears on NBA jerseys for the first time in the league. The only exception is the Charlotte Hornets, owned by longtime Nike sponsor Michael Jordan, which instead uses the Jumpman logo associated with Jordan-related merchandise.
Nike sponsors top athletes in many sports to use their products and promote and advertise their technology and designs. The first professional sponsor of the Nike athlete was the Romanian tennis player Ilie Năstase. The first proponent of running was distance runner Steve Prefontein. Prefontein was an excellent student of company co-founder Bill Bowerman when he coached at the University of Oregon. Today, the Steve Prefontein building is named after him at Nike’s corporate headquarters.Nike has made only one statue of its sponsored athletes – Steve Prefontein.
Nike has also sponsored many other successful track and field athletes over the years, such as Sebastian Coe, Carl Lewis, Jackie Joyner-Kersey, Michael Johnson and Allison Felix. The signing of basketball player Michael Jordan in 1984, followed by Nike promotions throughout his career with Spike Lee as Mars Blackmon, proved to be one of Nike’s biggest advertising and sales incentives.
Ronaldinho (pictured with Barcelona in 2007) appeared in a 2005 Nike ad that went viral on YouTube, becoming the site’s first video to hit a million views.
Nike is a major sports program sponsor at Pennsylvania State University and named its first childcare facility after Joe Paterno when it opened in 1990 at the company’s headquarters. Nike initially announced that it would not remove Paterno’s name from the building following the Pennsylvania sexual assault scandal.After the Freeh Report was released on July 12, 2012, Nike CEO Mark Parker announced that Joe Paterno’s name would be immediately removed from the Child Development Center. The new name has not yet been announced.
Nike made a major breakthrough in the association’s football business in the early 1990s, making deals with famous and charismatic players such as Romario, Eric Cantona or Edgar Davids. They continued to grow in the sport, signing more top players, including: Ronaldo, Ronaldinho, Francesco Totti, Thierry Henry, Didier Drogba, Andres Iniesta, Wayne Rooney, and still have many of the sport’s biggest stars under their name, including Cristiano Ronaldo. , Zlatan.Ibrahimovic, Neymar, Harry Kane, Eden Hazard and Kylian Mbappé among others.
Nike entered into a commercial partnership with the Asian Football Confederation in 2012. In August 2014, Nike announced that it would not renew its contract for the supply of sets of clothing with Manchester United after the 2014-15 season, citing price increases. Since the start of the 2015-16 season, Adidas has been producing Manchester United’s clothing set under a 10-year world record contract worth at least £ 750 million.Nike continues to have many of the best teams in their kits, including FC Barcelona, Paris Saint-Germain and Liverpool (most recent in the 2020-21 season), as well as the national teams of Brazil, France, England, Portugal and the Netherlands. among many others.
Nike has sponsored many top tennis players. Brand’s commercial success in sports went hand in hand with the signing of contracts with the largest and most charismatic stars in the world and the first players of subsequent eras, including John McEnroe in the 1980s, Andre Agassi and Pete Sampras in the 1990s and Roger Federer, Rafael Nadal, Serena Williams and Maria Sharapova since the beginning of the 21st century.
Nike sponsored Tiger Woods for most of his career and remained by his side despite the controversy that shaped his golfer’s career. In January 2013, Nike signed Rory McIlroy, then the No. 1 golfer in the world, to a 10-year $ 250 million sponsorship deal. The deal includes the use of Nike golf clubs – a move that Nick Faldo previously called “dangerous” for McIlroy’s play.
Nike has been the Official Indian Cricket Team Kits Sponsor since 2005.On February 21, 2013, Nike announced the suspension of his contract with South African limbless athlete Oscar Pistorius due to his murder charges.
Nike solidified its position in basketball in 2015 when it was announced that the company would sign an 8-year contract with the NBA, replacing the league’s former sponsor, Adidas. The deal required all members of the franchise team to wear Swoosh jerseys and shorts starting in the 2017/18 season. Following a successful partnership with Jordan that led to the creation of the unique Air Jordan brand, Nike has continued to partner with major basketball players.LeBron James was given the slogan “We are all witnesses” when he signed with Nike. Like the Air Jordan, the LeBron brand has become very popular. The slogan was a very accurate way to describe the situation that LeBron was heading for in the NBA, he was about to become the new king of the NBA. Signature shoes have been designed for some, including Kobe Bryant, Jason Kidd, Vince Carter, and more recently LeBron James, Kevin Durant, and Paul George.
A CNN news report reports that Nike spent $ 11.5 billion, nearly a third of its sales, on marketing and advertising contracts in 2018.Nike and its Jordan brand have sponsored 85 men’s and women’s basketball teams in the NCAA tournament.
Relations with the University of Oregon
Nike maintains strong ties, both directly and through partnerships with Phil Knight, the University of Oregon. Nike designs a suit for the University of Oregon football team. New unique combinations are issued before each game day. This work is led by Tinker Hatfield, who also redesigned the university’s logo.
Most recently, the corporation donated $ 13.5 million for the renovation and expansion of Hayward Field.
Phil Knight has made significant personal investments in the development and maintenance of the university’s sports equipment. His university projects often involve Nike designers and executives such as Tinker Hatfield.
Reasons
Nike is listed as a partner of (PRODUCT) RED in 2012 along with other brands such as Girl, American Express and Converse.The mission of the campaign is to prevent mother-to-child transmission of the HIV virus by 2015 (the campaign slogan is “Fight for an AIDS-free generation”). The company’s goal is to raise and channel funds for education and health care for those living in areas severely affected by AIDS.
Program
The Nike Community Ambassador Program enables Nike employees around the world to go out and donate to their community. More than 3,900 employees from various Nike stores have taken part in teaching children to be active and healthy.
See also
Notes
Further reading
Recommendations
External links
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Coordinates: 45.5093 ° N 122.8299 ° W 45 ° 30’33 ″ N 122 ° 49′48 ″ W. / / 45.5093; -122.8299
90,000 VP of Nike retired from the company after 25 years.She was framed by her son, boasting of business tricks – Multibrand – Blogs
The woman was suspected of leaking insiders.
Last week, Nike suddenly announced its separation from Vice President and Chief Executive Officer for North America Anne Hebert. The statement did not say the reason for the resignation, but almost certainly all because of the scandal that broke out around her son.
Last week, Bloomberg Businessweek came out with an investigation, from which it turned out that Hebert’s son is running a sneaker resale business using fraudulent schemes, and transactions are carried out on the mother’s corporate bank card.
Bought limited editions (including adidas) using bots, earned hundreds of thousands of sales per month
Initially, nothing foreshadowed a scandal. Joe Hebert, 19, enthusiastically told a reporter how he started reselling Supreme T-shirts in high school, dropped out of college, and now sells hundreds of thousands of dollars worth of sneakers every month.
Joe said he received 600 pairs of Yeezy Boost 350 Zyons last summer. Adidas had released them 12 days earlier, sold out in a matter of hours, and now each pair was worth $ 100 more than retail on the secondary market.
Adidas produces a limited number of shoes in every Yeezy edition, so many sneakerheads would be lucky to have at least one. They sold for a retail price of $ 220 through the digital lottery.
Joe smugly revealed his scheme: he and a team of 15 people used computer programs Cybersole, Kodai and GaneshBot, which allow you to bypass the “one pair to one hand” limitation. They target bots to purchase more pairs of shoes.
Hebert spent 132 thousand dollars, and soon resold through his store West Coast Streetwear (WCS LLC). Profit – 20 thousand.
“I know that I can guaranteed to make money on this. This is my style. ”Hebert happily showed off his ability to make money out of thin air.
In January 2020, he dropped out of the University of Oregon, from which Nike founder Phil Knight was a graduate, and returned to Portland. There he found a man who had 4 pairs of Nike Mags – the same limited-edition copy from Back to the Future 2.Hebert paid 22 thousand dollars for the mini-collection and sold it for 42. This is Joe’s best result for one sale so far.
“Usually it’s not about 100 percent profit,” says Hebert. “Because I’m getting rid of the product as quickly as I can.”
According to him, before the pandemic, the scheme brought the company 200 thousand dollars a month, and in May the amount tripled to 600 thousand. When he realized that many guys wanted to imitate his success, he sold information about future releases for money.
Hebert himself called the journalist from his mother’s number and threw off the statement from her corporate card. And then he panicked and asked not to mention her in article
Hebert’s competitors have access to the same bot programs. His advantage in analysis is that he knows what shoes to buy and how long the demand can hold out. Hebert declined to talk about sources of information, but said he was lucky to have grown up in Portland, where the US offices of Nike and adidas are based.
“This is a city where they sell shoes.It’s important to know the right people. They can give you access to things that the average person would not have access to, ”Hebert continued.
Bloomberg assures that the relationship with the Nike top manager came to light quite by accident. “He called me one day and the number was identified as Anne Hebert’s ,” writes the journalist who made the story about Joe. “I looked up the name and found that there is Anne Hebert, who has been at Nike for 25 years and was recently named vice president and general manager of North America.
Hebert later sent me an American Express corporate card statement for West Coast Streetwear to showcase the company’s revenue. And she was in the name of Ann.
When I later asked Hebert about his relationship with her, he admitted that Ann was his mother. He said that although she inspired him as a businessman, because of her high position at Nike, she was far from his business. Said he never got any inside information from her, including discount codes. However, he insisted that she not be mentioned in the article, and cut off contact shortly after our conversation. “
A Nike spokesperson says Anne Hebert revealed her son’s company back in 2018. “There have been no violations of company policy, confidential information or conflicts of interest, and there is no commercial relationship between WCS LLC and Nike.”
And yet, a few days after the scandal, the vice president resigned.
Photo: tvguidetime.com
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