NIKE, Inc. announces Board Member John Donahoe will succeed Mark Parker as President & CEO in 2020, Parker to become Executive Chairman
The Board of Directors of NIKE, Inc. (NYSE:NKE) announced today that John Donahoe will be appointed as the company’s new President and Chief Executive Officer, effective Jan. 13, 2020. At the same time, Mark Parker, CEO since 2006 and Chairman, President & CEO since 2016, will become Executive Chairman and continue to lead the Board of Directors and work closely with Donahoe and the senior management team.
“This is an exciting time for Nike where we see brand strength and momentum throughout the world and great opportunity for future growth,” said Parker. “I am delighted John will join our team. His expertise in digital commerce, technology, global strategy and leadership combined with his strong relationship with the brand, make him ideally suited to accelerate our digital transformation and to build on the positive impact of our Consumer Direct Offense. I look forward to continuing to lead the Board as Executive Chairman, as well as partnering closely with John and the management team to help him transition to his new role.”
“It is an honor to become President and CEO of this amazing, innovative company, and to join the more than 76,000 talented and passionate employees dedicated to serving athletes,” said Donahoe. “Over the last five years, I’ve been proud to be connected to Nike through my role on the Board and now look forward to being a full-time member of the team, working even more closely with Mark, building on Nike’s success and seizing the opportunities ahead.”
Donahoe is the current President and CEO of ServiceNow, Inc. and also serves on its Board of Directors. He is Chairman of PayPal Holdings, Inc. From 2008 through 2015, he was President and CEO of eBay, Inc. and previously was the CEO and Worldwide Managing Director of Bain & Co. from 1999 to 2005, and a Managing Director from 1992 to 1999. He earned a bachelor’s degree in Economics from Dartmouth College and an MBA from Stanford University.
Donahoe will remain on the Board of Nike where he has been a member since 2014.
|01/07/21||Chris L. AbstonVP: CORP CONTROLLER||30000||Derivative/Non-derivative trans. at $56.40 per share||1,692,000|
|01/13/21||John J. DonahoePRESIDENT & CEO; Director||31648||Derivative/Non-derivative trans. at $143.04 per share||4,526,930|
|01/07/21||Chris L. AbstonVP: CORP CONTROLLER||30000||Disposition at $145.00 per share||4,350,000|
|02/10/21||Hilary K. KraneEVP, CAO & General Counsel||18500||Derivative/Non-derivative trans. at $38.76 per share||717,060|
|02/16/21||Chris L. AbstonVP: CORP CONTROLLER||304||Derivative/Non-derivative trans. at $141. 71 per share||43,080|
|02/10/21||Hilary K. KraneEVP, CAO & General Counsel||18500||Disposition at $141.61 per share||2,619,785|
|03/26/21||Mark G. ParkerEXECUTIVE CHAIRMAN; Director||114094||Derivative/Non-derivative trans. at $22.92 per share||2,615,034|
|03/26/21||Mark G. ParkerEXECUTIVE CHAIRMAN; Director||114094||Disposition at $130.67 per share||14,908,663|
|04/14/21||Hilary K. KraneEVP, CAO & General Counsel||15000||Derivative/Non-derivative trans. at $38.76 per share||581,400|
|04/20/21||Peter Blair HenryDirector||3388||Disposition at $127.02 per share||430,344|
|04/14/21||Hilary K. KraneEVP, CAO & General Counsel||15000||Disposition at $133. 54 per share||2,003,100|
|05/31/21||Monique S. MathesonEVP: HR||25320||Derivative/Non-derivative trans. at $134.51 per share||3,405,793|
|06/29/21||Monique S. MathesonEVP: HR||10000||Derivative/Non-derivative trans. at $56.40 per share||564,000|
|06/25/21||Monique S. MathesonEVP: HR||10000||Derivative/Non-derivative trans. at $56.40 per share||564,000|
|06/29/21||Chris L. AbstonVP: CORP CONTROLLER||18000||Derivative/Non-derivative trans. at $59.10 per share||1,063,800|
|06/25/21||Chris L. AbstonVP: CORP CONTROLLER||16500||Derivative/Non-derivative trans. at $57.87 per share||954,855|
|06/25/21||Hilary K. KraneEVP, CAO & General Counsel||12500||Derivative/Non-derivative trans. at $38.76 per share||484,500|
|06/25/21||Hilary K. KraneEVP, CAO & General Counsel||9000||Derivative/Non-derivative trans. at $38.76 per share||348,840|
|06/25/21||Heidi L. O’NeillPRES: CONSUMER AND MKTPLC||25000||Derivative/Non-derivative trans. at $77.54 per share||1,938,500|
|06/29/21||Monique S. MathesonEVP: HR||10000||Disposition at $155.00 per share||1,550,000|
|06/29/21||Monique S. MathesonEVP: HR||30391||Disposition at $155.76 per share||4,733,702|
|06/25/21||Monique S. MathesonEVP: HR||10000||Disposition at $152.00 per share||1,520,000|
|06/29/21||Chris L. AbstonVP: CORP CONTROLLER||18000||Disposition at $155.00 per share||2,790,000|
|06/25/21||Chris L. AbstonVP: CORP CONTROLLER||16500||Disposition at $152.00 per share||2,508,000|
|06/25/21||Hilary K. KraneEVP, CAO & General Counsel||12500||Disposition at $154.00 per share||1,925,000|
|06/25/21||Hilary K. KraneEVP, CAO & General Counsel||9000||Disposition at $152.00 per share||1,368,000|
|06/25/21||Heidi L. O’NeillPRES: CONSUMER AND MKTPLC||25000||Disposition at $152.00 per share||3,800,000|
|06/15/21||Matthew FriendEVP: CFO||7016||Disposition at $131.54 per share||922,885|
|06/03/21||Matthew FriendEVP: CFO||9032||Disposition at $133.20 per share||1,203,062|
|06/03/21||Andrew CampionCHIEF OPERATING OFFICER||14307||Disposition at $133. 20 per share||1,905,692|
|06/10/21||Matthew FriendEVP: CFO||6336||Derivative/Non-derivative trans. at $130.98 per share||829,889|
|06/01/21||Matthew FriendEVP: CFO||6038||Derivative/Non-derivative trans. at $134.51 per share||812,171|
|06/01/21||Heidi L. O’NeillPRES: CONSUMER AND MKTPLC||6036||Derivative/Non-derivative trans. at $134.51 per share||811,902|
|06/01/21||Andrew CampionCHIEF OPERATING OFFICER||10809||Derivative/Non-derivative trans. at $134.51 per share||1,453,919|
|07/14/21||Hilary K. KraneEVP, CAO & General Counsel||15000||Derivative/Non-derivative trans. at $38.76 per share||581,400|
|07/02/21||Hilary K. KraneEVP, CAO & General Counsel||12500||Derivative/Non-derivative trans. at $56.40 per share||705,000|
|07/02/21||Hilary K. KraneEVP, CAO & General Counsel||3500||Derivative/Non-derivative trans. at $38.76 per share||135,660|
|07/08/21||Mark G. ParkerEXECUTIVE CHAIRMAN; Director||140000||Derivative/Non-derivative trans. at $23.27 per share||3,257,800|
|07/02/21||John G. ConnorsDirector||14000||Derivative/Non-derivative trans. at $34.75 per share||486,500|
|07/02/21||John G. ConnorsDirector||28000||Derivative/Non-derivative trans. at $24.18 per share||677,040|
|07/02/21||John G. ConnorsDirector||24000||Derivative/Non-derivative trans. at $22.55 per share||541,200|
|07/21/21||Heidi L. O’NeillPRES: CONSUMER AND MKTPLC||13000||Disposition at $160. 77 per share||2,090,010|
|07/14/21||Hilary K. KraneEVP, CAO & General Counsel||15000||Disposition at $161.87 per share||2,428,050|
|07/02/21||Hilary K. KraneEVP, CAO & General Counsel||16000||Disposition at $159.00 per share||2,544,000|
|07/08/21||Mark G. ParkerEXECUTIVE CHAIRMAN; Director||140000||Disposition at $160.16 per share||22,422,400|
|07/02/21||John G. ConnorsDirector||66000||Disposition at $159.50 per share||10,527,000|
|08/03/21||Matthew FriendEVP: CFO||43000||Derivative/Non-derivative trans. at $56.40 per share||2,425,200|
|08/01/21||John J. DonahoePRESIDENT & CEO; Director||25875||Award at $0.00 per share||0|
|08/01/21||Hilary K. KraneEVP, CAO & General Counsel||7393||Award at $0.00 per share||0|
|08/01/21||Heidi L. O’NeillPRES: CONSUMER AND MKTPLC||8625||Award at $0.00 per share||0|
|08/01/21||Monique S. MathesonEVP: HR||7393||Award at $0.00 per share||0|
|08/01/21||Andrew CampionCHIEF OPERATING OFFICER||8625||Award at $0.00 per share||0|
|08/01/21||Matthew FriendEVP: CFO||7393||Award at $0.00 per share||0|
|08/05/21||Andrew CampionCHIEF OPERATING OFFICER||7125||Disposition at $171.50 per share||1,221,938|
|08/05/21||Matthew FriendEVP: CFO||3546||Disposition at $171.50 per share||608,139|
|08/03/21||Matthew FriendEVP: CFO||43000||Disposition at $170. 00 per share||7,310,000|
|08/02/21||Mark G. ParkerEXECUTIVE CHAIRMAN; Director||17811||Derivative/Non-derivative trans. at $168.75 per share||3,005,606|
|08/02/21||John J. DonahoePRESIDENT & CEO; Director||5839||Derivative/Non-derivative trans. at $168.75 per share||985,331|
|08/02/21||Hilary K. KraneEVP, CAO & General Counsel||6436||Derivative/Non-derivative trans. at $168.75 per share||1,086,075|
|08/02/21||Heidi L. O’NeillPRES: CONSUMER AND MKTPLC||4145||Derivative/Non-derivative trans. at $168.75 per share||699,469|
|08/02/21||Monique S. MathesonEVP: HR||5824||Derivative/Non-derivative trans. at $168.75 per share||982,800|
|08/02/21||Andrew CampionCHIEF OPERATING OFFICER||6436||Derivative/Non-derivative trans. at $168.75 per share||1,086,075|
|08/02/21||Matthew FriendEVP: CFO||3205||Derivative/Non-derivative trans. at $168.75 per share||540,844|
|08/24/20||Heidi L. O’NeillPRES: CONSUMER AND MKTPLC||22000||Derivative/Non-derivative trans. at $38.76 per share||852,720|
|08/24/20||Monique S. MathesonEVP: HR||8500||Derivative/Non-derivative trans. at $31.68 per share||269,280|
|08/24/20||Heidi L. O’NeillPRES: CONSUMER AND MKTPLC||22000||Disposition at $110.00 per share||2,420,000|
|08/24/20||Monique S. MathesonEVP: HR||8500||Disposition at $111.00 per share||943,500|
|09/28/20||Mark G. ParkerEXECUTIVE CHAIRMAN; Director||95000||Derivative/Non-derivative trans. at $22.92 per share||2,177,400|
|09/24/20||Mark G. ParkerEXECUTIVE CHAIRMAN; Director||95906||Derivative/Non-derivative trans. at $22.92 per share||2,198,166|
|09/28/20||Andrew CampionCHIEF OPERATING OFFICER||80000||Derivative/Non-derivative trans. at $38.76 per share||3,100,800|
|09/25/20||Elizabeth J. ComstockDirector||28000||Derivative/Non-derivative trans. at $24.18 per share||677,040|
|09/24/20||Monique S. MathesonEVP: HR||8500||Derivative/Non-derivative trans. at $31.68 per share||269,280|
|09/24/20||Monique S. MathesonEVP: HR||16500||Derivative/Non-derivative trans. at $23.27 per share||383,955|
|09/23/20||Heidi L. O’NeillPRES: CONSUMER AND MKTPLC||22000||Derivative/Non-derivative trans. at $56.40 per share||1,240,800|
|09/15/20||Heidi L. O’NeillPRES: CONSUMER AND MKTPLC||22000||Derivative/Non-derivative trans. at $56.40 per share||1,240,800|
|09/02/20||Heidi L. O’NeillPRES: CONSUMER AND MKTPLC||22000||Derivative/Non-derivative trans. at $38.76 per share||852,720|
|09/15/20||Matthew FriendEVP: CFO||41000||Derivative/Non-derivative trans. at $38.76 per share||1,589,160|
|09/15/20||Matthew FriendEVP: CFO||34700||Derivative/Non-derivative trans. at $31.68 per share||1,099,296|
|09/17/20||Alan B. GrafDirector||1624||Award at $0.00 per share||0|
|09/17/20||John G. ConnorsDirector||1624||Award at $0.00 per share||0|
|09/17/20||Timothy Donald CookDirector||1624||Award at $0. 00 per share||0|
|09/17/20||Travis A. KnightDirector||1624||Award at $0.00 per share||0|
|09/17/20||Michelle A. PelusoDirector||1624||Award at $0.00 per share||0|
|09/17/20||Elizabeth J. ComstockDirector||1624||Award at $0.00 per share||0|
|09/17/20||John Washington RogersDirector||1624||Award at $0.00 per share||0|
|09/17/20||Cathleen A. BenkoDirector||1624||Award at $0.00 per share||0|
|09/17/20||Thasunda Brown DuckettDirector||1624||Award at $0.00 per share||0|
|09/17/20||Peter Blair HenryDirector||1624||Award at $0.00 per share||0|
|09/28/20||Mark G. ParkerEXECUTIVE CHAIRMAN; Director||95000||Disposition at $125.17 per share||11,891,150|
|09/24/20||Mark G. ParkerEXECUTIVE CHAIRMAN; Director||95906||Disposition at $127.06 per share||12,185,816|
|09/28/20||Andrew CampionCHIEF OPERATING OFFICER||80000||Disposition at $125.58 per share||10,046,400|
|09/25/20||Elizabeth J. ComstockDirector||28000||Disposition at $122.55 per share||3,431,400|
|09/24/20||Monique S. MathesonEVP: HR||8500||Disposition at $123.96 per share||1,053,660|
|09/24/20||Monique S. MathesonEVP: HR||16500||Disposition at $123.95 per share||2,045,175|
|09/23/20||Heidi L. O’NeillPRES: CONSUMER AND MKTPLC||22000||Disposition at $129. 56 per share||2,850,320|
|09/15/20||Heidi L. O’NeillPRES: CONSUMER AND MKTPLC||22000||Disposition at $120.00 per share||2,640,000|
|09/02/20||Heidi L. O’NeillPRES: CONSUMER AND MKTPLC||22000||Disposition at $115.06 per share||2,531,320|
|09/15/20||Matthew FriendEVP: CFO||41000||Disposition at $119.70 per share||4,907,700|
|09/15/20||Matthew FriendEVP: CFO||34700||Disposition at $119.70 per share||4,153,590|
|09/25/20||Philip Hampson Knight||7250000||Gift at $0.00 per share||0|
|10/14/20||Hilary K. KraneEVP, CAO & General Counsel||11000||Derivative/Non-derivative trans. at $31.68 per share||348,480|
|10/07/20||Mark G. ParkerEXECUTIVE CHAIRMAN; Director||75000||Derivative/Non-derivative trans. at $22.92 per share||1,719,000|
|10/05/20||Mark G. ParkerEXECUTIVE CHAIRMAN; Director||75000||Derivative/Non-derivative trans. at $22.92 per share||1,719,000|
|10/02/20||Mark G. ParkerEXECUTIVE CHAIRMAN; Director||75000||Derivative/Non-derivative trans. at $22.92 per share||1,719,000|
|10/06/20||Heidi L. O’NeillPRES: CONSUMER AND MKTPLC||30000||Derivative/Non-derivative trans. at $57.87 per share||1,736,100|
|10/28/20||Hilary K. KraneEVP, CAO & General Counsel||5670||Disposition at $123.30 per share||699,111|
|10/14/20||Hilary K. KraneEVP, CAO & General Counsel||11000||Disposition at $129. 53 per share||1,424,830|
|10/07/20||Mark G. ParkerEXECUTIVE CHAIRMAN; Director||75000||Disposition at $129.90 per share||9,742,500|
|10/05/20||Mark G. ParkerEXECUTIVE CHAIRMAN; Director||75000||Disposition at $128.38 per share||9,628,500|
|10/02/20||Mark G. ParkerEXECUTIVE CHAIRMAN; Director||75000||Disposition at $126.51 per share||9,488,250|
|10/06/20||Heidi L. O’NeillPRES: CONSUMER AND MKTPLC||30000||Disposition at $130.00 per share||3,900,000|
|10/02/20||Philip Hampson Knight||800000||Disposition at $125.31 per share||100,248,000|
|11/30/20||Timothy Donald CookDirector||28000||Derivative/Non-derivative trans. at $24.18 per share||677,040|
|11/30/20||Timothy Donald CookDirector||24000||Derivative/Non-derivative trans. at $22.55 per share||541,200|
|11/30/20||Timothy Donald CookDirector||28000||Disposition at $133.91 per share||3,749,480|
|11/30/20||Timothy Donald CookDirector||24000||Disposition at $133.91 per share||3,213,840|
|11/16/20||Matthew FriendEVP: CFO||1117||Derivative/Non-derivative trans. at $130.11 per share||145,333|
|12/30/20||Mark G. ParkerEXECUTIVE CHAIRMAN; Director||21634||Derivative/Non-derivative trans. at $22.92 per share||495,851|
|12/30/20||Mark G. ParkerEXECUTIVE CHAIRMAN; Director||108366||Derivative/Non-derivative trans. at $22.92 per share||2,483,749|
|12/30/20||Chris L. AbstonVP: CORP CONTROLLER||20000||Derivative/Non-derivative trans. at $56.40 per share||1,128,000|
|12/28/20||Monique S. MathesonEVP: HR||28500||Derivative/Non-derivative trans. at $38.76 per share||1,104,660|
|12/22/20||Hilary K. KraneEVP, CAO & General Counsel||25000||Derivative/Non-derivative trans. at $38.76 per share||969,000|
|12/22/20||Hilary K. KraneEVP, CAO & General Counsel||16500||Derivative/Non-derivative trans. at $31.68 per share||522,720|
|12/08/20||Heidi L. O’NeillPRES: CONSUMER AND MKTPLC||22500||Derivative/Non-derivative trans. at $59.10 per share||1,329,750|
|12/08/20||Andrew CampionCHIEF OPERATING OFFICER||120000||Derivative/Non-derivative trans. at $56.40 per share||6,768,000|
|12/30/20||Mark G. ParkerEXECUTIVE CHAIRMAN; Director||21634||Disposition at $141.99 per share||3,071,812|
|12/30/20||Mark G. ParkerEXECUTIVE CHAIRMAN; Director||108366||Disposition at $141.13 per share||15,293,694|
|12/30/20||Chris L. AbstonVP: CORP CONTROLLER||20000||Disposition at $142.16 per share||2,843,200|
|12/28/20||Monique S. MathesonEVP: HR||28500||Disposition at $142.54 per share||4,062,390|
|12/22/20||Hilary K. KraneEVP, CAO & General Counsel||25000||Disposition at $142.78 per share||3,569,500|
|12/22/20||Hilary K. KraneEVP, CAO & General Counsel||16500||Disposition at $142.94 per share||2,358,510|
|12/08/20||Heidi L. O’NeillPRES: CONSUMER AND MKTPLC||22500||Disposition at $140. 00 per share||3,150,000|
|12/08/20||Andrew CampionCHIEF OPERATING OFFICER||120000||Disposition at $140.00 per share||16,800,000|
|12/23/20||Elizabeth J. ComstockDirector||800||Gift at $0.00 per share||0|
A change of the guard at Nike – CEO Magazine North America
After 13 years at the helm of Nike, 64-year-old CEO Mark Parker is stepping down. What’s next?
The announcement made in October that Mark Parker will step down as Nike’s CEO after 13 years at the helm came as a significant shock to the business world. Not least because just two years ago, Nike had said Parker would remain CEO “beyond 2020.” Furthermore, the 64-year-old has been a Nike employee since 1979, rising through the ranks and making vital contributions to the company’s product design.
Yet Parker and Nike had been hit by scandals of late. In the spring of 2018, allegations over gender discrimination and the existence of a so-called “boy’s club” at the company led to multiple lawsuits and an executive overhaul. Then the company’s running club, Nike Oregon Project, was discontinued after longtime coach Alberto Salazar was banned from the sport for four years for doping violations. Parker has denied that these issues were involved in his resignation.
Founded in 1964 as Blue Ribbon Sports, Nike, Inc. is a US multinational corporation engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. It is the world’s largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of $36 billion in 2018. The company markets its products under its own brand, as well as Nike Golf, Nike Pro, Air Jordan, and Nike CR7, among others, and subsidiaries including Brand Jordan, Hurley International, and Converse. Nike also sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of “Just Do It” and the famous Swoosh logo.
Born in Poughkeepsie, NY, in 1955, Mark Parker earned his BA in Political Science at Penn State University in 1977 where he also competed on the track and cross country teams. He joined Nike in 1979 as a footwear designer based in its R&D department and rose through the company ranks to hold the positions of Division Vice President, Corporate Vice President, General Manager, and Vice President of Global Footwear. He remained closely involved in shoe design even after becoming CEO in 2006, as well as ensuring that Nike embarked on an environmentally conscious business strategy. Parker was voted Fortune’s Businessperson of the Year in 2015.
A self-professed “product geek,” Parker is credited with the invention of the world-famous Nike Air, a technology that uses an air bubble in shoe soles for cushioning and propulsion. The technology was created for running shoes, but has since been applied to many key Nike products and generated billions of dollars in sales. Crucially, Parker also pushed the company to invest heavily in research and development and build up a massive patent portfolio, with 867 patents secured in 2018 alone.
Parker will also be remembered for leading Nike’s efforts to integrate digital technologies into the company. The Consumer Direct Offense, which he announced two years ago, has helped Nike grow high margin direct-to-consumer and e-commerce sales, as well as subscriptions on its mobile apps. In his time as CEO, Nike’s stock has grown nearly 800%. Annual revenue has grown from $15 billion in 2006 to more than $39 billion in fiscal 2019.
“The future of sport will be decided by the company that obsesses the needs of the evolving consumer,” Parker said in 2017. “Through the Consumer Direct Offense, we’re getting even more aggressive in the digital marketplace, targeting key markets and delivering product faster than ever (…) Mark Parker has worked at Nike for 40 years, doing an exemplary job in many different positions,” Nike co-founder and Parker’s predecessor as CEO, Phil Knight, said in a statement upon news of his resignation. “His years as chief executive officer have been outstanding.”
Parker’s predecessor as CEO, Phil Knight, said in a statement upon news of his resignation. “His years as chief executive officer have been outstanding.”
Yet given the size and immense public profile of Nike, controversy could never be far away for Parker. Over the past two years, the company has been accused of a far-left bias with regards to its advertising and business practices, alleged pay discrimination against female employees, and the aforementioned Nike Oregon Project doping scandal in which Nike coach Alberto Salazar was targeted by the US Anti-Doping Agency for experimenting with performance-enhancing drugs on his athletes.
Nevertheless, following his departure from the CEO role in January, Parker will remain involved with the company and upon news of his resignation, published a letter to Nike employees in which he stated: “To be clear, I’m not going anywhere. I’m not sick. There are no issues I’m not sharing. I strongly believe the best way for us to evolve and grow as a company is to bring in a phenomenal talent to join our team who has long been part of the Nike family.”
Nike has long been regarded as a type of family, with the majority of key leadership figures coming from within the company. Indeed, former brand president Trevor Edwards had long been considered Parker’s heir apparent, until he resigned last spring amid the company’s cultural realignment. Instead, the role will go to relative outsider, John Donahoe, a current board member and CEO of cloud computing company ServiceNow, Inc. The only other outsider CEO in Nike history was William Perez, who was hired to replace Phil Knight in 2004.
Donahue is best known for his experience in the tech sector, something Nike has been investing in heavily. In 2018, it acquired the data analytics firm Zodiac and this year bought Celect, a company specializing in predictive analytics. From 2008 to 2015, Donahue served as CEO of eBay and also has valuable experience as CEO and managing director of the management consultancy Bain & Co.
Nike’s board appears certain that Donahoe will help propel the company’s digital transformation, which has been a key element of its business strategy in recent years. “John is the right leader and a proven CEO who is no stranger to Nike. In his new role as Executive Chairman, Mark will work closely with John to build on Nike’s success and seize the opportunities ahead,” a Nike spokeswoman told CNN Business upon the news of his appointment.
Analysts likewise view a smooth transition ahead. “Nike is a global icon, which provides protection from the numerous scandals that have occurred during Mark’s tenure,” said James Sisco, founder of risk advisory consultancy Enodo Global. “John’s experience at eBay and PayPal illustrate that Nike’s focus is on increasing profits by integrating digital marketing and other technologies into their operations. John was brought in to help Nike thrive in this new environment, which shows no signs of slowing.”
The investments in technology Nike has been making come in response to major upheavals in how consumers are shopping amid sluggish foot traffic and a record amount of store closures. In 2017, Nike announced its intention to focus its wholesale business on a much smaller group of retailers and increase its direct-to-consumer sales, especially online through its e-commerce site and apps.
Coming on the back of a big change in executive leadership at one of Nike’s leading rivals, Under Armour, where founder and longtime CEO Kevin Plank will also step down in January, Mark Parker—whose legacy at Nike will not be easily forgotten—was bullish on the prospects for the company’s future. “(John Donahue’s) expertise in digital commerce, technology, global strategy, and leadership, combined with his strong relationship with the brand, make him ideally suited to accelerate our digital transformation,” he said in a statement.
Nike CEO 2 Lacrosse head Unstrung
Do You Want Your Head Dyed?
— Please Select –No Yes +
— Please Select –Solid One Color Fade Colored Top Fade Colored Bottom Angle Dye Colored Top Angle Dye Colored Bottom
— Please Select –Athletic Gold Black Dark Green Kelly Green Light Blue Maroon Navy Orange Pink Purple Red Royal Vegas Gold Yellow
Do You Want Your Head Strung?
— Please Select –No Yes (White Mesh) Yes (Black Mesh)
Stringing Service Charge
— Please Select –Stringing Service Charge +
Do You Want To Add Mesh To Your Order?
— Please Select –No Lacrosse Unlimited Platinum White +
Lacrosse Unlimited Platinum Black +
(Out Of Stock)Stringking 3S White +
Stringking 3X White +
Stringking 3S Black +
(Out Of Stock)Stringking 3X Black +
(Out Of Stock)ECD Hero 3.0 White +
ECD Hero 3.0 Black +
Choose Your Mesh
— Please Select –Lacrosse Unlimited Platinum White +
Stringking 3S White +
Stringking 3X White +
ECD Hero 3.0 White +
Choose Your Mesh
— Please Select –Lacrosse Unlimited Platinum Black +
(Out Of Stock)ECD Hero 3. 0 Black +
Stringking 3S Black +
(Out Of Stock)Stringking 3X Black +
(Out Of Stock)
Shooting String Pattern
— Please Select –1 Straight Hockey Lace & 1 Nylon 2 Nylon 2 Straight Hockey Lace 2 Straight Hockey Lace & 1 Nylon 3 Straight Hockey Lace
— Please Select –Low Pocket Mid Pocket High Pocket
Do You Want To Add Custom Colors To Your Pocket?
— Please Select –Yes No
Shooting Strings Color
— Please Select –Black Carolina Blue Grey Kelly Green Maroon Navy Neon Green Neon Orange Neon Pink Neon Yellow Orange Purple Red Royal Teal Vegas Gold White Yellow
Sidewall Strings Color
— Please Select –Black Carolina Blue Forest Green Grey Kelly Green Maroon Navy Neon Green Neon Orange Neon Pink Neon Yellow Orange Purple Red Royal Teal Vegas Gold White Yellow
Nike CEO Says Ann Hebert Resell Scandal Affected Consumer Trust
Nike’s chief executive, John Donahoe, addressed the circumstances around the recent resignation of VP Ann Hebert in an internal all-hands meeting for the brand’s North America team on Monday. Her resignation came last week, just days after Bloomberg Businessweek published a story uncovering the sneaker resale business run by her 19-year-old son, Joe, raising questions of nepotism and unfairness around limited sneaker launches. During the virtual meeting, which Complex reviewed a recording of, the CEO spoke to the waning trust of Nike fans.
“There’s no value more core to who we are than the trust our consumers put into us and our brand and our products,” Donahoe said. “And the fact of the matter is, this incident has sparked questions in some of our consumers about whether they can trust us, particularly around launch product.”
Part of the way Nike plans to rectify this, the CEO said, is to do an audit of its launch process to ensure consumers have confidence in the way it releases limited-edition sneakers. These sneakers have been the targets of bots that seek to beat out regular customers for online drops.
“We’ve been working on anti-bot technology for the last several years,” Donahoe said. “That is part of the solution, but we need to double down our efforts.”
He explained that Nike plans to update its policies to make it clearer what is and isn’t appropriate for employees and their immediate family. This, Donahoe said, has become newly important because of the rise of sneaker resale markets globally.
Donahoe spoke during the all-hands meeting about bettering Nike’s compliance function in order to handle potential grey areas that arise for employees. The context of his comments places Hebert, whose name reportedly appeared on a credit card statement from her son Joe’s reselling business, in one of those grey areas.
Heidi O’Neill, Nike’s president of consumer and marketplace, also spoke during the call, explaining in new detail the events that led to Hebert’s resignation. She said that Nike’s legal and compliance teams conducted an internal review of the exec’s connection to her son’s business after receiving a media inquiry about it months ago. But according to O’Neill, who was Hebert’s manager before Hebert left the company, the review did not find that she’d broken any rules in her proximity to the resale business.
“Our internal review of the relationship between Ann and her son’s reseller business confirmed that she had not explicitly violated company policies,” O’Neill said.
O’Neill laid out the timeline from Hebert’s first disclosure to Nike about her son’s business in 2018, when he’d planned to start his resale company. She said that Hebert checked in with her then-manager (who is no longer at Nike) as the resale operation grew and intended to follow company policy, but did not continue to do so thoroughly enough.
“Ann should have continued to share updates, including informing me, as her new manager, and unfortunately she did not,” O’Neill said.
Nike’s president of consumer and marketplace referenced the turmoil the company’s employees have faced as the saga unraveled in the public eye over the past couple weeks. O’Neill spoke to the expressions of sadness, disappointment, and hurt she’d seen from employees. She said that Ann Hebert should have better considered the optics no matter the size of her son’s business.
“To be clear, we believe that Ann demonstrated poor judgment. However, we made the decision to not take corrective action against Ann,” O’Neill said, describing Nike leadership’s reaction to the internal review. “That decision was based on the information that we had at the time of the review. Following media reports, we had a more complete understanding than what we did when the review was conducted a few months ago and, together with Ann, we decided that it was best for her to resign.”
Nike names new CEO same day as Under Armour
The CEO shuffle continues, this time at Nike.
Mark Parker, who’s helmed the sneaker giant for the last 13 years, will be replaced by board member John Donahoe as of Jan. 13, Nike announced Tuesday. Parker will take on the new role of executive chairman and continue to head the company’s board.
“This is an exciting time for Nike where we see brand strength and momentum throughout the world and great opportunity for future growth,” Parker said in a statement.
Donahoe, president and CEO of ServiceNow, is the former CEO of retail site eBay, as well as Bain & Co.
What’s the best map? How do you navigate: Google Maps or Waze?
This card will cost you: This is the highest paying cashback card on the market, experts say
The leadership change was announced the same day that rival Under Armour said its founder and CEO Kevin Plank will be stepping down, becoming the company’s executive chairman and brand chief as of Jan. 1.
Nike’s sales have been on the rise as the company focuses on selling more of its swoosh-branded sneakers online and on its apps. The company’s first quarter earnings last month soared past expectations. But Nike has also been plagued by scandals recently.
Three weeks ago, renowned track coach Alberto Salazar was banned from the sport for four years by the U.S. Anti-Doping Agency for running experiments with supplements and testosterone that were bankrolled and supported by Nike, along with possessing and trafficking testosterone. Nike announced that it was shutting down its elite Oregon Project track and field program overseen by Salazar in the wake of the scandal.
Parker said in a TV interview with CNBC Tuesday that the scandal had “absolutely nothing” with him leaving the top job and that succession plans have been months in the making.
“This is not something that happens in a matter of weeks,” he said.
Last year, allegations of misconduct and gender discrimination led to a leadership shakeup at the company. And earlier this spring, Nike announced changes to its contract policies after the New York Times published opinion articles and videos from female runners saying they risked losing pay if they became pregnant.
Nike shares dipped less than 1% to $95.60 in after-hours trading.
Contributing: Kelly Tyko, USA TODAY; Associated Press
Follow USA TODAY reporter Charisse Jones on Twitter @charissejones
Nike CEO Mark Parker Steps Down; SAP CEO Finds New Role
“This is an exciting time for Nike where we see brand strength and momentum throughout the world and great opportunity for future growth,” said Parker. “I am delighted John will join our team. His expertise in digital commerce, technology, global strategy and leadership combined with his strong relationship with the brand, make him ideally suited to accelerate our digital transformation and to build on the positive impact of our Consumer Direct Offense. I look forward to continuing to lead the board as executive chairman, as well as partnering closely with John and the management team to help him transition to his new role.”
“ServiceNow’s board is thrilled to have Bill McDermott join the company,” said Jeff Miller, lead independent director of the ServiceNow Board of Directors. “His global experience and proven track record will provide for a smooth transition and continued strong leadership. Bill will further enhance ServiceNow’s momentum and reputation as a digital workflows leader committed to customer success, and as a preferred strategic partner enabling enterprise digital transformation.”
Donahoe.is chairman of PayPal Holdings, Inc. and from 2008 through 2015, he was president and CEO of eBay, Inc. He was previously the CEO and Worldwide Managing Director of Bain & Co. from 1999 to 2005 and a managing director from 1992 to 1999.
Parker, who joined Nike in 1979, has been Nike’s CEO since he took over from founder Phil Knight in 2006.
Parker said in an interview with CNBC’s Wilfred Frost that Donahoe is “no stranger” at Nike and decidedly is “the best choice to come in.” He said Donahoe should “enable this next level of growth,” digitally, for the company. And he added Nike’s board has spent “many months working on succession planning. … This is not something that happens in a matter of weeks.”
“It is an honor to become president and CEO of this amazing, innovative company, and to join the more than 76,000 talented and passionate employees dedicated to serving athletes,” said Donahoe. “Over the last five years, I’ve been proud to be connected to Nike through my role on the board and now look forward to being a full-time member of the team, working even more closely with Mark, building on Nike’s success and seizing the opportunities ahead. ”
“Nike is in the process of amplifying their digital capabilities and speed and Mr. Donahue will accelerate that trajectory,” wrote Cowen analysts led by John Kernan, to MarketWatch. “The succession plan, led by Tim Cook, CEO of Apple and a Nike board member since 2005, has been in the works for a long time and now is a fantastic time for Mr. Parker to pass the baton.”
90,000 Nike Head: The Most Creative and Productive Years of Your Life Begin After 50
Years before becoming CEO of Nike, John Donahue took a break from board meetings and conference calls. He worked for 30 years non-stop at the consulting firm Bain and then at eBay. In both companies, Donahue briefly served as CEO. Taking a break, he wanted to figure out what to do next with his life.
During the year when John Donahue was not working, he met with fifty people who shared with him ideas on how to stay energetic despite the passage of time, writes Fortune.On the Leadership Next podcast, the entrepreneur called that year “one of the most rejuvenating” of his life.
“First, attitude is everything,” Donahue said. – As we get older, we have gray hair or hair falls out, knees or back hurt – you kind of feel the signs of physical aging. I can feel it all. Yes, we all feel. But our brains don’t necessarily age. ”
Nike CEO quoted business consultant Jim Collins on this matter: “Your 50s, 60s and, God forbid, your 70s should be the most creative and productive years of your life.Because you have the wisdom of your experience. And you have the freedom to apply this wisdom wherever you want — you can do it outside of work and not because of the ego. ”
Another important conclusion that Donahue made is to spend at least some time with young people in order to gain strength. Many of the 50 people he spoke to did so through coaching or volunteering and felt much better.
“Every time I hang out at the golf club with guys my age, all we do is lament how bad our presentation is and brag about the red wine we drank the night before,” Donahue said. – It makes me old. I like being around young people. ”
As a parting word, here’s another tip from the CEO of Nike: Find something in your life that you are responsible for and that has consequences. It doesn’t have to be one thing, but find the important things in your life. ”
90,000 World’s most expensive sneakers: 1972 Nike went under the hammer for a record price
Photo author, Getty Images
Moon Shoe sole made by Bill Bowerman using an electric waffle iron
Pair A rare Nike running shoe from the early 1970s sold at Sotheby’s for a record $ 437,500.
Nike co-founder Bill Bowerman designed the Moon Shoe for runners for the 1972 Summer Olympics in Munich. In total, 12 pairs of these sneakers were released – more precisely, handcrafted. The most important thing about these sneakers is the so-called “waffle outsole”, which provided more reliable traction.
Electric waffle iron to help
“He [Bill Bowerman] was a running trainer in Oregon and literally made his shoes with an electric waffle iron.The pattern on the sole was made by a waffle iron, “- said the head of the e-commerce department of Sotheby’s Noah Wunsch.
The initial price of the sneakers was determined at 160 thousand dollars. The buyer – Canadian collector Miles Nadal – paid almost three times the starting price.
This is an absolute record for sneakers ever auctioned – the previous record was set two years ago at SCP Auctions when a pair of Converse sneakers worn by legendary American basketball player Michael Jordan in the 1984 Olympics final went under the hammer for $ 190,300 …
1972 Nike is the latest 100 pair of sneakers from the Ultimate Sneaker Collection. Nadal bought 99 pairs of the collection last week, paying 850 thousand dollars. Thus, the entire Ultimate Sneaker Collection ended up in the hands of one customer.
“We are delighted that all 100 pairs [of sneakers] from our collection of rare sneakers have stayed together and will be housed in the Miles private museum,” says Wunsch.
Photo author, Getty Images
100 pairs of sneakers from the Sotheby’s Ultimate Sneaker Collection
According to Sotheby’s, Miles Nadal will exhibit the acquired collection of rare sneakers at his private museum in Toronto – Dare to Dream Automobile Museum. where, as the name suggests, the collection of cars is presented.Miles Nadal, founder of Peerage Capital, was previously known primarily as a car collector. Its museum displays over 140 rare cars, including the 1886 The Karl Benz Motorwagen, as well as 40 rare motorcycle models.
Nadal says he is delighted with the acquisition of “a historical artifact in the history of sports and pop culture.”
“The culture of sneaker collecting is at its peak right now,” says the collector.
It was a kind of debut for Sotheby’s, which sells mainly art and jewelry.For the first time, Sotheby’s put up for auction a collection of sports shoes.
Among the lots of the auction are rare Adidas models, rare colors of Yeezy Boost 350 v2 sneakers and a pair of Tom Sachs x Nike.
The collection also featured two pairs of Nike Mags with automatic lacing – like the protagonist of the second part of the movie “Back to the Future” 1989 Marty McFly – one from 2011, the starting price was 18 thousand dollars, and a much rarer 2016 version. A total of 89 pairs of these sneakers were released in 2016.The starting price of Nike Mags Back to the Future 2016 was 50-70 thousand dollars.
Nike sues MSCHF over “satanic sneakers” with blood
Nike believes that shoes with satanic attributes and a drop of human blood in the soles, released by MSCHF together with rapper Lil Nas X, caused the sports brand reputation damage
Photo: depositphotos. com
Nike is suing MSCHF, which, together with rapper Lil Nas X, released “satanic sneakers”, according to Reuters.The Satan Shoes are a modified Nike Air Max 97: a pentagram suspension was added to the original version, and an air bubble containing a drop of blood was added to the sole.
Also on the shoe is the inscription Luke 10:18. This is a reference to the text of the Gospel of Luke, which talks about the fall of Satan from heaven. MSCHF confirmed that the sole of the shoe contains a drop of blood taken from company employees.
DROP 43 – SATAN SHOEShttps: //t.co/MNOFecjLBY
– MSCHF (@mschf) March 29, 2021
It is still difficult to assess Nike’s chances in such a litigation, believes Igor Simonov.
Igor Simonov Partner of the Moscow Bar Association “Knyazev & Partners”
Nike representatives stated that they had nothing to do with MSCHF products, which caused the company’s reputation damage, and demanded to stop selling sneakers. However, MSCHF reports that all 666 pairs of the so-called Satanic sneakers were sold in less than a minute after they went on sale. One pair cost just over a thousand dollars.
Such a story can only have a positive effect on Nike’s reputation, believes Viktor Michaelson, head of the Communicator group, head of the Moscow branch of Slow Food Ulitka.
Victor Michaelson Head of the Communicator Group, Head of the Moscow branch of Slow Food Ulitka
Earlier, MSCHF has already become famous for the production of non-standard items, for example, the release of bath bombs in the form of a toaster.
Nike notes that their claims relate only to MSCHF, rapper Lil Nas X is not named as a defendant. The musician commented on the news about “Satanic Sneakers” on Twitter, posting a fragment of the animated series “SpongeBob SquarePants”.One of the characters says, “I was just joking … Guys, you know I was just joking, right?”
– nope (@LilNasX) March 29, 2021
Add BFM.ru to your news sources?
Nike filed a lawsuit against the creators of “Satanic sneakers”. Shoes angered her customers and believers
Nike is suing New York-based MSCHF for making Satan Shoes based on the Nike Air Max 97.The creators were accused of infringement of the rights to the trademark – the Swoosh brand logo was used in the shoes, although Nike has nothing to do with these sneakers.
Satan Shoes outraged believers and some Nike customers who called for a boycott of the company. We will tell you how the shoes appeared and how they angered the public.
“Satanic Sneakers” were developed by MSCHF in collaboration with American rapper Lil Nas X. The creators assure that each pair contains a drop of human blood.It, together with 60 cubic centimeters of red ink, fills the air space in the sole of the shoe.
MSCHF x Lil Nas X “Satan Shoes” 🏹
👟Nike Air Max ’97
🩸Contains 60cc ink and 1 drop of human blood
🗡️666 Pairs, individually numbered
💰 $ 1,018
🗓️March 29th, 2021 pic. twitter .com / XUMA9TKGSX
– SAINT (@saint) March 26, 2021
As one of the founders of MSCHF explained to The New York Times, six employees of the company donated blood.When asked who collected the biological material, he replied: “Wow. Yes, ha ha ha. Not medical professionals, we did it ourselves lol. ”
Satan Shoes has a pentagram attached to its laces, with the inscription “LUKE 10:18” on the side. This is a reference to the message from the Gospel of Luke (chapter 10, verse 18), which says: “He said to them: ‘I saw Satan falling from heaven like lightning.”
The shoes were produced in 666 pairs and were priced at $ 1,018. Sales kicked off on March 29, and the company said the sneakers sold out in minutes.The owner of the last – the 666th pair – will be chosen by the rapper among the Twitter users who shared the announcement of Satan Shoes on social networks.
Shortly before the shoe’s release, Lil Nas X released a video for the track “Montero (Call Me By Your Name)”. In it, the rapper spends his time carelessly in a fantastic garden, which can be an allusion to paradise, until he is hypnotized by a creature with a snake’s tail. In the second part of the video, the musician descends into hell on a pole, where he dances on the lap of the devil.
“Satanic sneakers” criticized the believers, accusing the rapper of promoting Satanism.The Governor of South Dakota, Republican Christy Noem, said they would harm the children and urged them to fight for the eternal soul given by God.
Nike said some of its customers have called for a boycott of the company. Basketball player Neil Young said his kids would never listen to Old Town Road again, and he wondered if he should continue to wear Nike.
Publicly approved shoes, it seems, only the Church of Satan, whose representatives asked to send them a pair.
Faced with a wave of hate, Lil Nas X posted a video on YouTube titled “Lil Nas X Apologizes for Satan Shoes”.It begins with the rapper’s monologue, which ends abruptly with frames from his video “Montero”.
Nike’s official position was not long in coming. The company said it had nothing to do with the sneakers and demanded compensation from MSCHF through the court for damages – monetary and reputational, as well as payment for the services of lawyers.
Nike said the use of the corporate logo confused its customers and made them think it was their product. The company noted that it has filed a lawsuit to maintain control of its brand, protect its intellectual property and clear up the confusion in the market.
MSCHF has not yet commented on the situation, and Lil Nas X limited himself to a meme with Squidward, who asks for alms sitting in a cardboard box. The post is signed: “I’m after a lawsuit from Nike.”
90,000 Nike stock up 13%. What happened
Sportswear and merchandise maker NIKE rallied 13% in premarket trading on Wednesday and hit record highs after its strong quarterly report.
NIKE announced that it took advantage of the pandemic to accelerate the development of its digital sales, which grew by 82% compared to the same period in 2019.The company gave a positive outlook for fiscal 2021, while many companies completely abandon their forecasts due to uncertainty about the impact of the coronavirus.
The company said digital sales now account for at least 30%, a number that Nike previously planned to achieve only by 2023.
Earnings per share in the reporting quarter was twice as high as expected at 95 cents, against the forecast of 47 cents. The figure rose from 86 cents last year.
Revenue fell a modest 0.6% to $ 10.59 billion, beating the consensus of $ 9.15 billion. At the same time, sales in China were already growing 6%, and in North America, the fall was below expectations – at the level of 2%.
Head of the company John Donahoe said that in the current dynamic environment, no one can match NIKE in terms of the pace of launching innovative products and brand strength.
Quotes of NIKE shares with today’s growth have already outstripped the consensus. Analysts are generally positive about the company’s stock, but the current valuation includes an emotional reaction to the report and forecasts. However, analysts are already raising their long-term forecasts in response to the report. In particular, Goldman Sachs raised its target to $ 140 per share.
In general, the paper has a long-term growing trend, it is interesting on corrections. NIKE has been raising its dividend for 18 years in a row, but its yield is modest.The buyback was suspended in the spring to maximize liquidity during the pandemic, and the company may resume it.
Now we can single out the level of $ 115 as a pivot after a rollback, from which a new wave of growth may follow.
90,000 Uzbekistan announced plans to produce Nike and Adidas shoes
Uzbekistan plans to produce footwear of famous brands Nike and Adidas, he said in an interview with the Review.uz Chairman of the Uzcharmsanoat Association Fakhriddin Boboev.
“There is an agreement with the leading companies Nike and Adidas to enter our market. The production of sports shoes will be established in the Andijan region. The Sino International JV LLC plant plans to outsource 3 million pairs of sneakers under a world famous brand,” he said.
Fakhriddin Boboev says that Uzbekistan possesses a sufficient volume of high-quality leather raw materials, as well as cheaper labor.According to him, “all these advantages” must be conveyed to potential partners, then it will be possible to increase the number of world famous brands that manufacture products in Uzbekistan.
The head of the association separately announced plans to turn Uzbekistan into a production hub in Central Asia. According to Boboev’s plan, skins will be supplied to the country from neighboring countries for further processing and the production of finished products with high added value.
He added that over the next three to five years, they intend to open 15 new export markets, mainly in Europe and Southeast Asia.
The Uzcharmsanoat Association deals with the issues of increasing the export potential of the leather and footwear and fur and fur industries. It includes companies that are engaged in the procurement, storage and processing of leather, fur and fur raw materials and wool, the production of wool, astrakhan fur and artificial leather, leather goods, footwear.
In 2012, at the initiative of a number of international organizations, a boycott was introduced for Uzbek cotton: more than 130 global brands refused to buy it due to the use of forced labor of state employees and children.After taking office, President Shavkat Mirziyoyev signed a law banning forced labor in the country. The authorities have been trying to end the boycott over the past few years, and this is a priority for the government.
90,000 “Chased naked around the hotel.” Sex scandal led to Nike’s departure from Neymar :: Money :: RBK Sport
The reasons for the separation of Nike and Neymar have become known. Nike claims to terminate the contract due to the player’s accusations of harassment, the player’s father called the incident revenge for the unauthorized departure of his son to competitors. What happened in the end – about this in RBC
Read us at
Photo: Global Look Press
The American company Nike terminated the contract with the striker of the Brazilian national team and the French “Paris Saint-Germain” Neymar due to accusations of a football player of sexual harassment, writes The Wall Street Journal, citing the executive vice president of the company, Hilary Crane.
Nike terminated a relationship with an athlete because he refused to cooperate in good faith in an investigation of credible allegations of inappropriate behavior towards a female employee, Crane said.
The termination of the contract between Nike and Neymar was announced in the fall of 2020, at the same time it became known that the Brazilian had signed a contract with Puma for a record annual fee of $ 30 million by the standards of football.
In late May – early June 2016 in New York, Neymar joined basketball legend Michael Jordan in an advertising campaign for the Nike Jordan brand.According to the WSJ, citing sources and documents from the investigation, a Nike employee and colleagues coordinated Neymar’s logistics during an event in a Manhattan nightclub.
After midnight on June 2, the hotel staff asked the woman, along with a colleague, to help the intoxicated Neymar get into the hotel room. A few days later, the woman informed friends and colleagues about Neymar’s attempt to force her into an intimate relationship.
“This is a wake-up call.”Why soccer stars are leaving Nike
According to the employee, when she was left alone with the Brazilian, he allegedly took off her underwear and tried to force her to have sex. After the refusal, the footballer tried in every possible way to prevent her from leaving the room, and then “chased her naked along the hotel corridor.”
An employee complained to company management only in 2018, when the Me Too anti-sexual harassment movement gained momentum. She shared the details with Head of Human Resources Monique Matheson & Crane, who is also Nike’s general counsel.
Not the first harassment charge
In 2019, the model Nazil Trindade accused the football player of rape. In response, Neymar denied the accusations, stressing that he was the victim of scammers who extorted money.The court dismissed the rape suit for lack of evidence. Subsequently, the Brazilian authorities put forward charges of extortion and fraud against the model, which were later dropped.
In June 2019, following a public statement from a Brazilian model, a Nike employee asked Crane and Matheson about the status of her complaint she had filed a year earlier. In response, company executives said they did not take any action because they had the impression that she herself did not want to.It was only after repeated appeal that the corporation launched an investigation, for which they hired Cooley LLP, one of the leading American law firms.
Despite the accusations, Neymar continued to appear in Nike marketing campaigns. For example, he starred in a commercial for the company for the 2019 FIFA Women’s World Cup. It wasn’t until 2020 that Nike stopped recruiting a footballer to participate in ad campaigns.
According to Crane, the company has not previously discussed this issue publicly because “no single set of facts has been identified that would allow it to be substantive about this.”It would be inappropriate for Nike to make an accusatory statement without being able to provide supporting facts,” said the company’s vice president.
How Neymar replied
Representatives of Neymar cooperated with the company during the investigation, but the Brazilian himself refused to answer questions from Cooley’s lawyers. According to the statement, it was Neymar’s own refusal to cooperate that forced Nike to break the agreement.
According to the footballer’s press secretary, both sides have been cooperating since 2019.“It’s very strange that the incident that allegedly happened in 2016 and the accusations of the Nike employee became known only at that moment,” she said.
A spokeswoman denied the allegations. “Neymar will vigorously defend against unfounded attacks in the event of any lawsuits, which has not yet happened,” the athlete’s representatives said in a statement, which also noted that the reasons for the separation from Nike were commercial.
The father of 29-year-old footballer Neymar da Silva Santos – senior noted that his son does not know this girl, and called it revenge for leaving competitors.“We were surprised to hear the accusations, since no one remembers what happened in 2016. It looks very strange. Neymar does not even know this girl, of course, – the Brazilian portal Uol quotes his father. – Nike leaked it after we left them. It’s strange that everyone who leaves Nike is faced with such accusations. ”
One of the most influential people on the planet
Neymar has worked with Nike since the age of 13. For 15 years he was the face of the company in South America.The Brazilian is the most valuable player in history, moving from Barcelona to PSG for € 222 million.
He currently has over 150 million followers on Instagram. According to this indicator, he is among the three most popular athletes and the top 10 among all celebrities. For example, the eighth person by subscribers is the singer Beyoncé (169 million).
The importance of the Brazilian is also evidenced by the fact that Time included him in the top 100 most influential people on the planet in 2017. Until 2020, the Brazilian striker was consistently among the five highest paid athletes on the planet according to Forbes, and in 2021 he became the sixth with earnings of $ 95 million a year, $ 19 million of which he received from advertising contracts.
In addition to Puma, the player now has sponsorships with beverage maker Red Bull, Qatar Airways, poker portal PokerStars, clothing brand SuperDry and Epic Games Inc., maker of the popular video game Fortnite.