Nike Vapor Untouchable Pro Lax-White Lacrosse Cleats: The Ultimate Performance Shoe for Lacrosse Players

What are the key features of Nike Vapor Untouchable Pro Lax-White Lacrosse Cleats. How do these cleats enhance performance on the lacrosse field. Why are they considered a top choice for professional and amateur players alike. What makes the Nike Vapor Untouchable Pro stand out from other lacrosse cleats on the market.

Table of Contents

The Revolutionary Design of Nike Vapor Untouchable Pro Lax-White Lacrosse Cleats

Nike has long been at the forefront of athletic footwear innovation, and their Vapor Untouchable Pro Lax-White Lacrosse Cleats are no exception. These cleats represent a culmination of cutting-edge technology and design, specifically tailored to meet the demands of lacrosse players. But what makes these cleats so special?

The Vapor Untouchable Pro features a lightweight, yet durable construction that provides superior support and agility on the field. The upper is crafted from a breathable, synthetic material that molds to the foot for a custom fit. This design not only enhances comfort but also improves ball control during crucial moments of the game.

One of the standout features of these cleats is the innovative stud configuration. The strategically placed cleats offer optimal traction on various surfaces, allowing players to make quick cuts and changes in direction without losing their footing. This improved grip can be the difference between winning and losing in high-stakes situations.

Enhanced Performance: How Nike Vapor Untouchable Pro Elevates Your Game

When it comes to lacrosse, every advantage counts. The Nike Vapor Untouchable Pro Lax-White Lacrosse Cleats are designed to give players that extra edge on the field. But how exactly do these cleats contribute to improved performance?

First and foremost, the lightweight design of the Vapor Untouchable Pro allows for increased speed and agility. Players can move more quickly and change direction with ease, giving them an advantage over opponents. The responsive cushioning system also helps to reduce fatigue during long games or practices, ensuring that players can maintain their performance levels throughout.

Additionally, the cleats’ superior ankle support helps to prevent injuries, a crucial factor in a sport known for its quick movements and physical contact. This added protection allows players to focus on their game without worrying about potential ankle rolls or sprains.

Key Performance Features:

Lightweight, breathable construction
Responsive cushioning system
Superior ankle support
Optimal traction for quick movements
Custom-like fit for improved ball control

The Science Behind Nike’s Cleat Technology

Nike’s commitment to innovation is evident in every aspect of the Vapor Untouchable Pro Lax-White Lacrosse Cleats. But what scientific principles underpin this advanced footwear?

At the heart of these cleats is Nike’s proprietary Flywire technology. This system uses ultra-lightweight yet incredibly strong fibers to provide targeted support where athletes need it most. In the case of lacrosse players, this means enhanced stability during lateral movements and quick direction changes.

The outsole of the Vapor Untouchable Pro is another area where science meets sport. Nike has employed advanced computer modeling and athlete insights to develop a cleat pattern that maximizes traction while minimizing unnecessary weight. This data-driven approach ensures that every element of the cleat serves a specific purpose in enhancing performance.

Comfort Meets Functionality: The Ergonomic Design of Vapor Untouchable Pro

While performance is crucial, comfort cannot be overlooked in athletic footwear. The Nike Vapor Untouchable Pro Lax-White Lacrosse Cleats strike an impressive balance between these two factors. But how does Nike achieve this harmony?

The answer lies in the cleats’ ergonomic design. The shoe’s shape is carefully crafted to mirror the natural contours of the foot, reducing pressure points and potential discomfort. The breathable upper material works in tandem with strategically placed ventilation zones to keep feet cool and dry, even during intense gameplay.

Moreover, the cleats feature a padded collar and tongue that provide additional comfort around the ankle area. This extra cushioning not only enhances the overall fit but also helps to prevent chafing and blisters, common issues in high-intensity sports like lacrosse.

Comfort Features:

Ergonomic shape for natural foot movement
Breathable materials and ventilation zones
Padded collar and tongue for ankle comfort
Responsive cushioning for long-lasting comfort
Lightweight design to reduce fatigue

Durability and Longevity: Why Nike Vapor Untouchable Pro is a Wise Investment

Athletic footwear is an investment, and players want to ensure they’re getting value for their money. The Nike Vapor Untouchable Pro Lax-White Lacrosse Cleats are built to last, but what specific features contribute to their durability?

The cleats’ upper is constructed from a high-strength synthetic material that resists wear and tear, even under the rigorous conditions of competitive lacrosse. The reinforced toe box provides additional protection in high-impact areas, extending the life of the cleats.

Nike’s attention to detail extends to the cleats’ construction methods as well. Advanced bonding techniques are used to join the upper to the sole, creating a more durable connection than traditional stitching. This not only enhances the cleats’ longevity but also improves their overall performance by creating a more unified structure.

Style and Substance: The Aesthetic Appeal of Nike Vapor Untouchable Pro

While performance is paramount, the visual appeal of athletic footwear cannot be ignored. The Nike Vapor Untouchable Pro Lax-White Lacrosse Cleats combine cutting-edge technology with sleek, modern design. But how does this aesthetic contribute to the overall package?

The clean, white colorway of these cleats provides a classic look that complements any team uniform. The minimalist design allows the cleats’ advanced features to take center stage, with subtle branding that doesn’t detract from the overall aesthetic.

Beyond mere appearances, the cleats’ design serves a functional purpose. The white color helps to keep feet cooler under the hot sun during outdoor games, while the streamlined shape reduces wind resistance for improved speed on the field.

From Amateurs to Pros: Why Nike Vapor Untouchable Pro is the Choice of Champions

The Nike Vapor Untouchable Pro Lax-White Lacrosse Cleats have gained popularity among players at all levels, from high school athletes to professional stars. But what makes these cleats suitable for such a wide range of skill levels?

For amateur players, the cleats offer a professional-grade product that can help elevate their game. The advanced features provide the support and performance enhancements needed to develop skills and compete at higher levels.

Professional players, on the other hand, appreciate the cleats’ ability to meet the demands of high-intensity competition. The combination of comfort, durability, and performance-enhancing features makes the Vapor Untouchable Pro a reliable choice for those who make their living on the lacrosse field.

Benefits for Different Skill Levels:

Beginners: Improved stability and support for skill development
Intermediate Players: Enhanced performance features to take their game to the next level
Advanced Athletes: Professional-grade quality for competitive edge
Professional Players: Reliable performance under high-pressure situations

The versatility of the Nike Vapor Untouchable Pro Lax-White Lacrosse Cleats makes them an excellent choice for players at any stage of their lacrosse journey. Whether you’re just starting out or competing at the highest levels, these cleats provide the tools needed to perform at your best.

Comparing Nike Vapor Untouchable Pro to Other Lacrosse Cleats

In the competitive world of lacrosse footwear, how do the Nike Vapor Untouchable Pro Lax-White Lacrosse Cleats stack up against other options on the market? While many brands offer quality lacrosse cleats, the Vapor Untouchable Pro stands out in several key areas.

Firstly, Nike’s reputation for innovation and quality gives these cleats an edge. The company’s extensive research and development resources allow for the incorporation of cutting-edge technologies that may not be available in other brands.

The Vapor Untouchable Pro also excels in its balance of lightweight design and durability. Many competing cleats sacrifice one for the other, but Nike has managed to create a product that offers both without compromise.

Additionally, the cleats’ versatility sets them apart. While some brands focus on position-specific cleats, the Vapor Untouchable Pro is designed to meet the needs of players across the field, from attackers to defenders.

Key Differentiators:

Advanced Nike-specific technologies (e.g., Flywire)
Optimal balance of lightweight design and durability
Versatility for all playing positions
Superior comfort features
Sleek, professional aesthetic

While other brands certainly offer quality products, the Nike Vapor Untouchable Pro Lax-White Lacrosse Cleats provide a unique combination of features that make them a top choice for many players.

Maintaining Your Nike Vapor Untouchable Pro Cleats

Investing in a pair of Nike Vapor Untouchable Pro Lax-White Lacrosse Cleats is just the first step. Proper maintenance is crucial to ensure these high-performance shoes continue to serve you well throughout their lifespan. But what are the best practices for caring for these cleats?

First and foremost, cleaning is essential. After each use, remove any dirt or debris from the cleats using a soft brush or cloth. For tougher stains, a mild soap and water solution can be used, but avoid submerging the cleats entirely.

Proper drying is equally important. Allow the cleats to air dry at room temperature, avoiding direct heat sources which can damage the materials. Stuffing the cleats with newspaper can help absorb moisture and maintain their shape.

Regular inspection of the cleats is also recommended. Check for any loose stitching or separation between the upper and sole. Addressing these issues early can prevent more significant damage and extend the life of your cleats.

Maintenance Tips:

Clean after each use
Air dry at room temperature
Inspect regularly for wear and tear
Store in a cool, dry place
Replace worn studs as needed

By following these maintenance guidelines, you can ensure that your Nike Vapor Untouchable Pro Lax-White Lacrosse Cleats remain in top condition, game after game.

The Future of Lacrosse Footwear: What’s Next for Nike?

As impressive as the Nike Vapor Untouchable Pro Lax-White Lacrosse Cleats are, the world of athletic footwear is always evolving. What might the future hold for Nike’s lacrosse offerings?

One area of potential development is in customization. With advancements in 3D printing and scanning technology, we may see lacrosse cleats that are truly tailored to an individual player’s foot shape and playing style.

Another exciting possibility is the integration of smart technology. Future cleats might incorporate sensors that provide real-time data on player performance, helping athletes and coaches optimize training and gameplay strategies.

Sustainability is also likely to play a larger role in future designs. As environmental concerns become increasingly important, we may see Nike developing lacrosse cleats made from recycled materials or designed for easier recycling at the end of their lifespan.

Potential Future Developments:

Personalized 3D-printed cleats
Integrated performance tracking technology
Enhanced sustainability features
Advanced materials for improved durability and performance
Position-specific cleat designs

While the current Nike Vapor Untouchable Pro Lax-White Lacrosse Cleats represent the pinnacle of today’s technology, it’s exciting to imagine what innovations the future may bring to the world of lacrosse footwear.

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The most untouchable Giants records

The Giants.com crew is presented with four statements and must decide whether they are Fact or Fiction.

The most untouchable career franchise record on defense is Emlen Tunnell’s 74 interceptions

John Schmeelk: Fact – Players just don’t rack of those kind of interceptions any longer given the efficiency, pinpoint and short-pass based NFL offenses of the present. Rod Woodson, Charles Woodson and Ed Reed are the only players with more than 60 interceptions who played past the 2010 season. It’s just a very hard number to reach.

Lance Medow: Fact – Emlen Tunnel not only set a franchise record with 74 interceptions but his 79 career picks (five more with the Packers) ranks second in NFL history. To further put things in perspective, only three players in league annals have collected more than 70. The next closest Giant to Tunnel is Jimmy Patton, who recorded 52 picks.

Matt Citak: Fact – What Tunnell did during his time with the Giants is simply amazing. The defensive back earned eight consecutive trips to the Pro Bowl from 1950-1957, in addition to earning six selections as an All-Pro. He intercepted seven passes in just 10 games as a rookie in 1948 and then a career-high 10 interceptions the following year. From 1948-57, Tunnell had at least six interceptions every season. That just does not happen in the NFL any longer. Patrick Peterson and Harrison Smith are tied for the current lead among active players with 34 interceptions, and each have played in the league for more than a decade. It would be shocking to see anyone come even close to Tunnell’s 74 interceptions.

The most untouchable career franchise record on offense is Eli Manning’s 57,023 passing yards

John Schmeelk: Fiction – The NFL is becoming more of a passing league every year. Whether or not the Giants have a quarterback who can play 16 years like Eli did is a legitimate question, but getting to more than 57,000 yards over the span is very doable if a player can log that many games. Tiki Barber’s 10,449 career rushing yards might be tougher to break given how running backs rarely play the position full-ime any longer and have such short careers.

Lance Medow: Fact – It’s going to be very difficult for anyone to break most of Eli Manning’s marks given he made 222 consecutive starts between Nov. 2004-Nov. 2017. On top of that, in the entire history of the NFL, just four quarterbacks (Brett Favre, Philip Rivers, Peyton Manning and Eli) have reached 200 consecutive starts. That’s a huge reason why the Giants legend piled up more than 57,000 passing yards. Another Giants quarterback would have to play as long, without any injuries, to even start having a discussion that it could be feasible.

Matt Citak: Fact – This is another one that will be incredibly difficult for anyone to beat. Perhaps Manning’s best trait was his ability to stay on the field. The legendary quarterback started 210 consecutive games, and wasn’t even injured for the game that snapped his epic streak. This led to Manning creating a significant distance between himself and all other Giants quarterbacks – Phil Simms is second on the all-time passing list with 33,462 yards, more than 23,000 less than Manning. To put it into perspective, Daniel Jones is four years into his NFL career and is sixth on the franchise’s all-time list with 11,603 yards. Unless someone is able to start 200+ consecutive games at quarterback again, Manning’s record isn’t being touched.

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The most untouchable single-season franchise record on defense is Michael Strahan’s 22.5 sacks in 2001.

John Schmeelk: Fact – This isn’t just a Giants record, it is an NFL record (shared with T.J. Watt). Although sack numbers are increasing due to the higher frequency of passes being thrown in the league, it is hard to imagine another Giant surpassing 22.5 sacks. The expanded 17-game season helps but it is not enough.

Lance Medow: Fiction – It’s either Michael Strahan’s sack record or Jimmy Patton and Otto Schnellbacher’s shared interception total of 11 in 1958 and 1951, respectively. You can make a strong case for both but go with the latter. Although 22.5 sacks seem untouchable on the surface, Jason Pierre-Paul recorded 16.5 in 2011, which is at least in the same ballpark. No one has posted double-digit interceptions in a Giants uniform since 1968 and only one player has come close in the 21st Century (Stevie Brown had eight in 2012).Based on those trends, go with matching or passing Strahan as more likely.

Matt Citak: Fact – Strahan set the NFL all-time single-season sack record with his 22.5 in 2001. Pittsburgh Steelers OLB T.J. Watt matched that number in 2021, and others came close in the years before Watt was finally able to reach Strahan’s mark. But 22.5 sacks in a single season is quite the accomplishment. Lawrence Taylor, perhaps the greatest-ever defensive player, topped out at 20.5 sacks in 1986. The next-highest Giants sack total, other than Strahan’s 18.5 sacks in 2003, was Jason Pierre-Paul’s 16.5 in 2011. Strahan’s high-mark will be very tough for anyone to beat.

The most untouchable single-season franchise record on offense is Y.A. Tittle’s 104.8 passer rating in his 1963 NFL MVP season.

John Schmeelk: Fiction – Passer rating are only going up as completion percentages sky-rocket and interceptions plummet, thanks to passing games that include so many safe completions at or near the line of scrimmage. Those plays will often turn into big games thanks to the dynamic athletes on the other side of the plays.

Lance Medow: Fiction – While Y.A. Tittle’s feat shouldn’t be overlooked, several Giants quarterbacks have finished their respective seasons in the 90s, including 2015 when Eli Manning posted a 93.6 passer rating. When you look around the league, 104.8 has easily been surpassed by the NFL’s annual leader in 15 of the last 16 seasons. That’s why Tiki Barber’s single-season mark for carries will never be broken. He ran the ball 357 times in 2005 and the only player to even reach 300 carries since is Barber again. With most teams using running back committees and the injury rate at that position, Tiki’s mark is more than safe.

Matt Citak: Fiction – This one was close, as Tittle’s 1963 passer rating is an impressive mark, one that no other Giants QB has come close to in the 60 years since. However, Tittle’s 104. 8 ranks tied for 61st on the NFL’s all-time list. While no Giants QB has beat it, many others have. That is why I’m going with Daniel Jones’ 1.1 interception percentage last season as the most untouchable single-season franchise record. That mark is tied with five others as the 22nd-best in NFL history. Within the Giants record books, Phil Simms came closest at 1.3 percent. Jones’ 1.1 was the best in the NFL last season, as he threw just five interceptions on 472 pass attempts. In the last five years, the only QBs to best that mark are Aaron Rodgers (four times), Russell Wilson, Patrick Mahomes and Drew Brees.

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how the caste hierarchy penetrated the Indian IT industry – Career on vc.ru

Indian IT companies had a chance to become free from caste restrictions, but for the most part they have completely adapted this system. About why this happened, as well as the position of representatives of the lower social groups in the industry – in the retelling of Rest of World.

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Source: Rest of World

India experienced a hiring boom in 2021 with almost 50% of the country’s companies planning to add staff in early 2022 and the number of applicants doubled compared to last year. Competing with each other, IT firms offered potential employees even with little experience comfortable conditions, high salaries and corporate gifts.

At the same time, due to the caste organization of Indian society, the access of some people to prestigious and sought-after industries is difficult – castes are traditionally associated with certain professions.

Dalits, or the untouchables, have historically been given “dirty” jobs like manual garbage collection. In 1947, India introduced a reservation program: it assigned to Dalits and representatives of indigenous communities close in status to them the right to education and service in public positions, and also introduced quotas for them.

This made it more difficult for dominant groups to find jobs in public institutions. According to the publication, this pushed them to work in a predominantly private IT industry, where the state could not impose employment quotas.

But the Dalits also went there – the new industry promised to create equal conditions for everyone, in which everything would depend on individual abilities and personal merit, and religion, gender and caste would not matter.

However, this mixture led to the formation of caste hierarchies within the industry as well. Castes in the Indian technology sector are not disappearing, but are rapidly adapting to new conditions, concludes University of Canterbury professor B. Lindt.

It is difficult for members of the lower castes to obtain specialized education

Barriers to entry into the IT industry for historically oppressed groups arise from childhood. Among them:

Unequal access to quality primary education. High-caste people can afford English-language schools with the best teachers for their children, but the poor are denied that advantage, says Monash University teacher in Malaysia Rajesh Ramachandrana.

Remoteness of educational institutions. IT colleges are often located in cities – villagers have to travel long distances to get to them.

High cost of education. While most engineering colleges offer residential courses, they are not affordable for students from poor families.

Faced with these difficulties, many members of the lower castes choose non-engineering majors. An additional factor in this is the lack of knowledge of English, which is mainly taught.

PhD Jyoti Lavanya and her brother are children of Dalits. They told the publication that their parents couldn’t help them with their homework.

During my school years, no one in my family could tell me how to solve tasks in basic mathematics or English, not to mention help with admission to an IT specialty.
Jyoti Lavanya

Prestigious Indian Institutes of Technology, or IITs, are subject to a government-set quota, but these conditions are not always met.

Enrolling in IIT is like a “lucky ticket to life” because these institutions, according to the publication, are among the best engineering institutions in the world and attract foreign recruits every year. But even after overcoming the difficulties of primary education and enrolling in IIT, Dalit students face rejection.

According to a documentary made by Indian students, between 2007 and 2011, 18 Dalit students committed suicide due to caste discrimination.

In 2021, a video leaked online in which a teacher at an elite school insulted students enrolled through the reservation program.

A student at the Indian Institute of Management in Calcutta told how a professor devalued his contribution to a key project. “They couldn’t believe that the reserve candidate could do well,” he said.

It is difficult for educated Dalits to find decent work due to nepotism and caste prejudice

Manoj is a Dalit who graduated from the Indian Institute of Technology and joined a tech company in Bangalore. At first, colleagues did not know about his caste and treated him friendly.

But when they became aware of her, their behavior changed. The manager now greeted Manoj with a smirk, and a colleague casually remarked at lunch one day, “I didn’t know you were from the ‘reservation’.”

Prashat Tambe, a public figure and founder of a private college in Nagpur, said that he personally invited students from oppressed castes for interviews. “Almost 90% do not come because they are afraid that they do not speak English well enough, ”he shared.

Tambe was doing research for a multinational tech company and found out that most of the lower castes work as service personnel.

Caste discrimination is felt at a deeper level. Colleagues don’t always say things directly—their prejudice can be expressed in minor actions, intonations, or even body language.
Dhruva, Dalit Technician

The IT sector claims that merit-based hiring has supplanted nepotism. “But if most of the employees are English-speaking people from big cities, the industry is just modifying the old forms of nepotism,” said Shanmugavelan, a fellow at the nonprofit research organization Data and Society.

Much of the hiring happens on referrals, and this is how people from the same social groups move up the corporate ladder. However, if Dalits deliberately hire Dalits, it is not welcome, writes Rest of World.

Born into a Dalit family, Chandru holds a senior position in one of India’s leading software companies. He hired six workers for the office, focusing only on their ability.

According to him, the management of the firm was furious that they were all Dalits. Six months later, when the trial period ended, they were forced to quit.

Even within organizations employing more diverse staff, role stratification has emerged. “While graduates from IIT and other prestigious institutions are in the best places, college graduates are more likely to get into lower-paying routine positions,” Upadhya writes in his study.

Several major Indian software development companies prefer to hire students from mainstream schools. As one manager said in an interview with Upadhya, they need “guys who can just sit and write code without asking too many questions.”

Many Dalit workers see their caste as a barrier to career advancement. They face the challenge of how much to share about their origins.

I know that I am not promoting in my current company because I am a Dalit. You can hide it and develop in a career, but lose heart. Perhaps I will have a lower standard of living, but I will talk about myself and at least keep my dignity.
Ravi, technology company employee

Case against Google, cheap electric cars and untouchable WeChat

Topic – what threatens Google in the US antitrust investigation

This week, the US Department of Justice sued Google for abusing the monopoly in the search market. Next in line is Facebook. The lawsuit against Google, which was expected for more than a year, immediately became the topic of heated discussions and divided politicians and IT people into two camps: some believe that the position of the Ministry of Justice is weak, and the lawsuit is a purely political phenomenon, others talk about the terrible consequences of market monopolization and the need to take action. We tried to figure out what guides both of them, as well as what this case, which risks becoming the main process of the decade, can threaten you and me.

What Google is being accused of

This week the Decade Trial officially kicked off in the US, with the Department of Justice filing its lawsuit against Google for abuse of its monopoly position in the search and online advertising market after a year of deliberations. The case has been in preparation for more than a year, the lawsuit, in addition to the ministry, was filed by prosecutors from 11 states, Deputy Attorney General Jeff Rosen told reporters. Google is accused of creating an illegal monopoly in the US Internet search market, 88% of which is controlled by the service, and advertising in search services.

What Google is accused of:

In a multi-billion dollar deal with Apple to preinstall Google services on iPhones and iPads. This is one of the main charges. Google agreed with Apple that on all its devices around the world, Google will be the default search engine. For this, the company pays from $ 8 to 12 billion a year, and Apple itself records payments from Google in the segment of its revenue from the services segment, the growth of which boasts to investors. Apple CEO Tim Cook and Google CEO Sundar Pichai met in 2018 to discuss the deal. After that, a certain Apple executive wrote to his colleague from Google that “we work as if we are one company.”
That the company enters into restrictive agreements with manufacturers of devices based on the Android mobile OS developed by Google. Moreover, it was often impossible to remove Google services from a smartphone or computer.
Google controls through exclusive rights about 90% of all search queries in the US and receives $ 40 billion a year from advertisers. At the same time, the company gave an advantage in advertising to its products and pushed competitors, the lawsuit says.

Google itself released a lengthy rebuttal on its blog. The company’s vice president, Kent Walker, wrote that he believes the lawsuit is deeply flawed. “People use Google because they want to, not because they have to or can’t find alternatives. This lawsuit will not help consumers in any way. On the contrary, it will artificially support lower quality search alternatives, increase phone prices and make it harder for people to access the search services they want to use,” he said.

Changing default settings is easy, according to Google, and people use a lot of specialized services when it suits them. Besides, the company isn’t doing anything wrong: Google pays for a digital version of supermarket shelf space that food manufacturers pay for. Google’s competitors can do the same. And Apple chose Google because its product is the best.

What it threatens

The Wall Street Journal calls the lawsuit the largest antitrust case in the US in decades. The case is compared to two historic antitrust trials – 1974 years against telephone AT&T, which resulted in the division of the company into 9 regional operators, and 1998 against Microsoft, after which Bill Gates’ company miraculously avoided a similar division.

The lawsuit against Google does not specify the sanctions that the plaintiffs will demand to impose on the company, but the US Department of Justice does not rule out any options and even hints at a forced separation of the company. This option is also allowed by lawyers.

The requirement to separate Google’s business is a real prospect. Such a decision (in relation not only to Google, but also to Facebook, Amazon, and Apple) was called acceptable in a report published in early October following an investigation by the Congressional Antitrust Committee. Politico reported last week that the US Department of Justice is considering selling the Chrome browser and spinning off Google’s advertising services as one option.

But the shareholders of Google’s parent company, Alphabet, clearly do not feel much threat from the lawsuit, for the week the company’s shares not only did not fall in price, but also rose in price. The market has long considered the prospect of filing a lawsuit, the proceedings will take years, and the plaintiffs have not yet demanded the most radical measures, such as the forced division of the company, analysts told Reuters. Alphabet now has $120 billion in cash on its accounts – this will allow the company to pay any, even the largest fines, without any problems.

Who is next in line

The lawsuit against Google is only the first sign: the authorities in the US and the EU are investigating and preparing antitrust charges against all major technology companies:

The US Federal Trade Commission (FTC) is conducting its antitrust investigation on the tech market. In the next few weeks, she will file a lawsuit against Facebook. The focus is on deals to buy Instagram and WhatsApp, which the FTC has been studying for over a year.
The EU is also conducting its own antitrust investigation: the European Commission launched two parallel cases against Apple due to commissions in the App Store and Apple Pay rules. The first was initiated by Spotify and Rakuten and involves a 30% commission on in-app sales. The second is due to the fact that you can pay on the company’s devices only through your own payment service.
Another investigation that the European Commission may soon launch is against Amazon. It will affect the relationship of an online retailer with its sellers.

Disputes around the lawsuit

The main claim to the investigation of the Ministry of Justice against Google is political motivation. Democrats and Republicans are in the most bitter confrontation on all but one issue – the need to punish tech companies, writes The New York Times tech newsletter writer Shira Ovid in the column “Why Washington hates big tech. ”

Some critics believe that the cases against Google and others are the result of Donald Trump’s personal war against tech companies that do not support the Republicans and are actively at war against the incumbent himself. Others are reminiscent of the Democrats’ resentment on Facebook and other social media platforms that were instrumental in Trump’s 2016 election victory.

As a result, tech companies are trapped. “This is the most bipartisan initiative I’ve come across in five and a half years in Congress,” Republican Congressman Ken Buck said during a summer hearing that questioned the CEOs of Facebook, Google, Amazon and Apple.

On the one hand, the Republican Trump is actively making statements, unusual for his party, about tougher regulation of the tech business and social networks. He constantly accuses them of political censorship due to the removal of their posts, as well as his decree, which will allow regulation of social networks and deprive them of protection from allegations of defamation – because of which Mark Zuckerberg, Jack Dorsey and Sundar Pichai will have to testify before the Senate Commerce Committee on October 28.

On the other hand, the Democrats in Congress plan to continue their investigation against technomonopolies, which may eventually lead to a division of companies – but whether they will be able to complete the deal depends on whether the Democrats get the majority in the Senate, which so far holds the Republican Party.

Are the claims justified?

The issue of tech companies’ abuses will become more and more acute – after all, the strategy of all large technology companies is tied to achieving and maintaining a monopoly position, experts say. “These are companies that occupy a dominant position in the market, through which they buy emerging competitors so that their margins are not eroded,” explains Igor Danilenko, managing director of Fosun Eurasia Capital. Companies with a capitalization of more than $1 trillion are precisely the companies that have managed to build global monopolies and are now almost impossible to move, he says.

Facebook almost missed the mobile revolution, had to catch up – and for this he bought Instagram; now, until the next revolution occurs, which Facebook may miss, the situation will not change, he gives an example. The same applies to, for example, Amazon: the larger it becomes, the more difficult it is to move it, because its costs are constantly decreasing, and due to this it simply eats up other players: “Even now, when the economy is falling, they still take away market shares due to economies of scale, due to the fact that they have such a strong competitive position.”

The US has its own cultural conflict with monopolies, including those now built by tech companies. NYU Stern School of Business professor Scott Galloway, author of The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google, author of The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google, explains that the cult of democracy thrives in the United States, while all tech companies — which are also part of society — are run by unelected people whose work is largely unregulated. “In this sense, we can say that the current case is not antitrust, but necessary to bring the tech business to more democratic governance. And the separation should help reduce the concentration of power in one hand, ”says Grigory Bakunov, director of technology distribution at Yandex.

It is difficult to say how justified the position of the Ministry of Justice in the case against Google is, Vadim Novikov, a senior researcher at the RANEPA and a specialist in antimonopoly regulation, believes. Google services are indeed present on a huge number of devices, but the question is whether this is due to the company’s abuse or the competitiveness of its product and prices, Novikov explains. If a monopolist is clearly abusing prices, on the contrary, it helps competitors grow, which have the opportunity to set prices lower, he says.

There is a theory of competitive markets in economics, which suggests that a market can be competitive even if it has only one player, says Novikov. The main thing here is the theoretical possibility of entry. “If a company knows that in response to any attempt to abuse a monopoly, a competitor can immediately appear and begin to actively poach users, it is forced to behave as if it really has competitors. And here the main question is whether Google’s analogues have the opportunity to be its hypothetical competitor, ”explains the economist.

What this means for users

The Google case is indeed similar to the Microsoft case of the early 2000s, says Yandex’s Grigory Bakunov. At that time, Bill Gates’ company had a monopoly in the browser market, but antimonopoly officers were obliged to give the user a choice window between Internet Explorer and other browsers. Over the next four years, this led to a total redistribution of the entire browser market, as a result of which Google won with its Chrome, he notes.

If now Google has competitors in the search market, the user will win, but not immediately, Bakunov believes. “Any competition first leads to a deterioration in quality: new services always work worse than global players. But then, once they have the money for that quality, and once they have access to the consumer, the quality will go up.”

But a simple division of Google’s business into parts may not bring the radical results that Washington is counting on, the expert continues. If, for example, Chrome is separated from search, this will only lead to Chrome paying Google to promote its own service in the search bar, both companies will pay more taxes – but nothing will change for users. The same will happen if Instagram is separated from Facebook, he believes.

ELECTRIC CARS

In four years, electric cars will cost as much as conventional cars

By 2024, electric cars will cost the manufacturer no more than conventional cars with internal combustion engines – at least this is what UBS predicted. The main question is how quickly and how much cheaper batteries are the main cost item in production. Bank analysts said automakers that are trying to hold back sales of traditional cars risk falling behind Tesla and Volkswagen. The latter, as the world’s largest car manufacturer by sales, has already pledged to invest 33 billion euros in the development of electric vehicles. “There are not many reasons left to buy a car with an internal combustion engine after 2025,” said Tim Bush, an analyst at UBS.

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Topic – what threatens Google in the US antitrust investigation

What Google is being accused of

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Disputes around the lawsuit

Are the claims justified?

What this means for users

ELECTRIC CARS

In four years, electric cars will cost as much as conventional cars

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