Who is Kristin Marshall and what areas of law does she specialize in. What notable transactions has Kristin Marshall been involved with at Cooley LLP. How does Kristin Marshall contribute to Cooley’s expertise in mergers and acquisitions, technology, and life sciences industries.
Kristin Marshall’s Legal Expertise and Role at Cooley LLP
Kristin R. Marshall is an Associate at Cooley LLP, a global law firm known for its expertise in technology, life sciences, and high-stakes litigation. As a member of Cooley’s team, Marshall has been involved in several significant transactions across various industries, showcasing her versatility and depth of knowledge in complex legal matters.
Areas of Legal Specialization
- Mergers & Acquisitions
- Technology Transactions
- Life Sciences
- Capital Markets
- Emerging Companies
Marshall’s involvement in diverse practice areas demonstrates her comprehensive understanding of the legal challenges faced by both established corporations and emerging businesses in today’s dynamic market landscape.
Notable Transactions Led by Kristin Marshall
Throughout her career at Cooley, Kristin Marshall has played a crucial role in several high-profile transactions that have shaped various industries. Here are some of the most notable deals:
DigitalOcean’s Acquisition of Paperspace
In July 2023, Marshall was part of the Cooley team that advised DigitalOcean, a cloud computing solution provider for small and medium-sized businesses and startups, on its acquisition of Paperspace for $111 million. This transaction underscores Marshall’s expertise in technology-focused M&A deals and her ability to navigate complex negotiations in the rapidly evolving cloud computing sector.
ACELYRIN’s Initial Public Offering
Marshall contributed to Cooley’s advisory role in ACELYRIN, Inc.’s initial public offering in May 2023. This $621 million IPO was a significant milestone, marking the second-largest biotechnology IPO and the largest clinical-stage biotechnology IPO ever. Marshall’s involvement in this transaction highlights her proficiency in capital markets and her understanding of the unique challenges faced by life sciences companies going public.
Kristin Marshall’s Contribution to Cooley’s Tech and Life Sciences Expertise
Marshall’s work at Cooley spans a wide range of industries, with a particular focus on technology and life sciences. Her involvement in high-stakes transactions demonstrates Cooley’s commitment to providing top-tier legal services in these rapidly evolving sectors.
Technology Sector Expertise
In the technology realm, Marshall has been involved in transactions related to cloud computing, artificial intelligence, and other cutting-edge technologies. Her work on the DigitalOcean-Paperspace deal showcases her ability to handle complex tech-focused M&A transactions, navigating the intricate legal and regulatory landscapes that often accompany such deals.
Life Sciences and Healthcare
Marshall’s contribution to ACELYRIN’s IPO underscores her expertise in the life sciences sector. This transaction not only highlights her capabilities in capital markets but also demonstrates her understanding of the unique challenges and opportunities in the biotechnology and healthcare industries.
The Role of Associates Like Kristin Marshall in Major Law Firms
Associates like Kristin Marshall play a crucial role in the success of major law firms such as Cooley. They often work closely with partners and clients, providing valuable support and expertise across various practice areas.
Key Responsibilities of Associates
- Conducting legal research and due diligence
- Drafting and reviewing legal documents
- Assisting in deal negotiations
- Providing support during complex transactions
- Collaborating with cross-functional teams
The diverse range of transactions Marshall has been involved in demonstrates the important role associates play in delivering comprehensive legal services to clients across multiple industries.
Kristin Marshall’s Impact on Cooley’s M&A Practice
Mergers and Acquisitions (M&A) is one of the key practice areas where Kristin Marshall has made significant contributions at Cooley. Her involvement in high-profile deals showcases Cooley’s strength in handling complex M&A transactions across various industries.
Cross-Industry M&A Expertise
Marshall’s work spans multiple sectors, including technology, life sciences, and financial services. This cross-industry experience is particularly valuable in today’s market, where M&A deals often involve companies from different sectors converging due to technological advancements and changing market dynamics.
Navigating Complex Regulatory Landscapes
In M&A transactions, especially those involving highly regulated industries like healthcare and finance, understanding and navigating complex regulatory landscapes is crucial. Marshall’s involvement in deals across these sectors suggests her ability to help clients navigate these challenges effectively.
Kristin Marshall’s Role in Cooley’s Emerging Companies Practice
Cooley is well-known for its work with emerging companies and startups, and associates like Kristin Marshall play a key role in this practice area. Her involvement in transactions related to emerging companies demonstrates Cooley’s commitment to supporting innovative businesses at various stages of growth.
Supporting Startups and Scale-ups
Marshall’s experience likely includes advising startups and scale-ups on a range of legal issues, from formation and early-stage funding to more complex transactions as these companies grow. This work is crucial in helping emerging companies navigate the legal challenges they face as they scale their operations and enter new markets.
Bridging Traditional and Emerging Industries
With her diverse experience across traditional sectors like healthcare and cutting-edge areas like cloud computing, Marshall is well-positioned to help clients bridge the gap between established industries and emerging technologies. This expertise is particularly valuable as more industries undergo digital transformation and face disruption from innovative startups.
The Significance of Kristin Marshall’s Work in the Broader Legal Landscape
While individual contributions of associates are not always highlighted in firm communications, the work of professionals like Kristin Marshall is crucial to the success of major law firms and their clients. Her involvement in significant transactions across various industries reflects broader trends in the legal profession and the business world at large.
Adapting to Rapidly Changing Industries
The diverse range of transactions Marshall has been involved in demonstrates the need for legal professionals to be adaptable and knowledgeable across multiple sectors. As industries converge and new technologies emerge, lawyers must be able to navigate complex legal issues that span traditional industry boundaries.
The Increasing Importance of Technology in Legal Practice
Marshall’s work in technology-focused transactions highlights the growing importance of tech expertise in legal practice. As more companies across all industries undergo digital transformation, lawyers with a deep understanding of technology and its legal implications are increasingly valuable.
Future Prospects for Legal Professionals Like Kristin Marshall
The career trajectory of associates like Kristin Marshall offers insights into the future of the legal profession, particularly in areas related to technology, life sciences, and complex corporate transactions.
Specialization vs. Versatility
Marshall’s diverse experience raises interesting questions about the balance between specialization and versatility in legal careers. While deep expertise in specific areas is valuable, the ability to work across multiple sectors and practice areas may become increasingly important as industries continue to converge and evolve.
The Role of Technology in Shaping Legal Careers
As technology continues to transform various industries, legal professionals who can effectively navigate the intersection of law and technology may find themselves in high demand. Marshall’s involvement in tech-focused transactions suggests that this trend is likely to continue, with lawyers needing to develop a strong understanding of emerging technologies and their legal implications.
In conclusion, Kristin Marshall’s work at Cooley LLP exemplifies the dynamic and multifaceted nature of legal practice in today’s rapidly evolving business landscape. Her involvement in significant transactions across various industries demonstrates the importance of versatility, technological savvy, and industry knowledge in modern legal careers. As the legal profession continues to adapt to changing market dynamics and technological advancements, professionals like Marshall are likely to play increasingly crucial roles in shaping the future of legal services and supporting innovation across multiple sectors.
Kristin R. Marshall – Associate // Cooley // Global Law Firm
Experience
DigitalOcean Acquires Paperspace for $111 Million
July 6, 2023
Cooley advised DigitalOcean, a cloud computing solution for small and medium-sized businesses and startups, on its acquisition of Paperspace for $111 million.
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Related contacts
Related Practices & Industries
Mergers & Acquisitions
Artificial Intelligence
Technology
Technology Transactions
Emerging Companies
Public Company Advisory Team
Compensation & Benefits
Employment & Labor
Debt Finance
Tax
Antitrust & Competition
Cyber/Data/Privacy
ACELYRIN Announces Pricing of Upsized Initial Public Offering
May 15, 2023
Cooley advised Acelyrin, INC.
, a late-stage biopharmaceutical company, in its $621 million initial public offering, the second-largest biotechnology IPO and largest clinical-stage biotechnology IPO ever.
Read more
Related contacts
Related Practices & Industries
Life Sciences
Healthcare
Healthcare, Life Sciences, FDA & EU Regulatory
Medtech
Capital Markets
Public Companies
Public Company Advisory Team
Compensation & Benefits
Employment & Labor
Tax
Cyber/Data/Privacy
Securities Litigation + Enforcement
Commercial Litigation
Shareholder Activism
Insurance
Export Controls & Economic Sanctions
Protein Metrics Sells to Insightful Science
December 22, 2021
Cooley advised Protein Metrics, a leading provider of biopharmaceutical protein characterization and proteomics analysis software, on its sale to Insightful Science, the software company enabling the cloud for scientific discovery.
Partner Ray LaSoya led the team advising Protein Metrics.
Read more
Related contacts
Related Practices & Industries
Biotechnology
Life Sciences
Mergers & Acquisitions
Japan’s Paidy Agrees to Sell to PayPal for $2.7 Billion
September 10, 2021
Cooley advised Japanese company Paidy, a two-sided payments platform and provider of buy now, pay later (BNPL) solutions, on its agreement to sell to PayPal for approximately $2.7 billion in cash. Lawyers Rama Padmanabhan, Patrick Loofbourrow, Rowook Park, Andrew Harline and Vivian Tsai led the US- and Asia-based Cooley team advising Paidy on the transaction, which highlights Cooley’s strong capability for executing complex, globally handled deals.
Read more
Related contacts
Related Practices & Industries
Mergers & Acquisitions
Fintech
Technology Transactions
Technology
Capital Markets
Emerging Companies
Asia
Compensation & Benefits
Employment & Labor
Antitrust & Competition
Export Controls & Economic Sanctions
Tax
Eden Capital Invests in Wall Street Prep
September 9, 2021
Cooley advised Eden Capital, a New-York based private equity fund focused on technology, business services and education, on its investment in Wall Street Prep, a premier global financial training firm.
Partners Ray LaSoya and Jason Savich led the Cooley team advising Eden Capital.
Read more
Related contacts
Related Practices & Industries
Mergers & Acquisitions
Private Equity
Edtech
Kristin Diehl – USC Marshall
EDIT
- Professor of Marketing
Kristin Diehl’s research examines how people anticipate, experience, and remember events that unfold over time. In particular, she is interested in how taking photos during such experiences affects consumers’ enjoyment and memories of the experience. She also studies how consumers search for and use product information, particularly in environments where search costs are low, assortments are large, and recommendation tools may be available.
Professor Diehl has published, among others, in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Personality and Social Psychology, Journal of Experimental Psychology, and Psychological Science.
In 2010, she received the Early Career Award from the Association for Consumer Research.
Professor Diehl is President-elect of the Association for Consumer Research and a member of the Editorial Review Boards of the Journal of Consumer Research, the Journal of Marketing, and the Journal of Consumer Psychology.
Professor Diehl teaches classes on consumer behavior and consumer insight. Previously, she taught at the University of South Carolina and Duke University.
- 213-740-5054
- [email protected]
- Curriculum Vitae
- Google Scholar Page
- Personal Website
Press Inquiries: [email protected]
Areas of Expertise
Consumer Behavior
Consumer Experience
Customer Satisfaction
Decision-making
Experience Enjoyment
Experiential Marketing
External Categories
Food Marketing
Memories
Perception of Time
Personalized Orderings
Photos and Memory
Retail
Social Media
Social Media Photos
Wellness
Departments
Marketing
INSIGHT + ANALYSIS
The latest interviews, quotes, citations, and research in the media.
Quoted: Kristin Diehl in Good Housekeeping
DIEHL, professor of marketing, contributes to a GOOD HOUSEKEEPING piece detailing the benefits of “Habit Stacking” to increase productivity.
GO TO ARTICLE Quoted: Kristin Diehl in Good Housekeeping
RESEARCH + PUBLICATIONS
Consumers lose more weight when they log their food consumption more consistently, yet they face challenges in doing so. We investigate how the modality of food logging—whether people record what they eat by taking photos versus writing text—affects their anticipated and actual logging experience and behavior. We find that consumers are more likely to adopt and anticipate better experiences with photo-based food logging tools over text-based tools. However, in a weeklong field study, these expectations reveal themselves to be inaccurate; once participants start logging, they find taking photos (versus writing text) to be more difficult, log less of what they eat, and are less likely to continue using the logging tool.
These findings contribute to existing research on how people track goal progress, as well as persistence with and dis-adoption of products. Moreover, our findings provide insights into what might increase the use of products that encourage healthy eating.- Jackie Silverman
- Alixandra Barasch
- Kristin Diehl
- Gal Zauberman
Journal of the Association for Consumer Research, 7(4)
10.01.2022
GO TO PAPER
The impact of technology on mindfulness is theoretically and practically important. We propose that photo-taking can naturally promote mindful attention to visual aspects of experiences. Such mindful photo-taking can increase enjoyment of and memory for experiences, generate positive mood, and heighten life-satisfaction. When people adopt a social or temporal outward-focused perspective, threats to mindful photo-taking may negate these positive consequences.
A social outward-focus can arise when considering others’ evaluations of shared photos. A temporal outward-focus can arise with the principal objective and outcome of photo-taking: creating durable visual representations of experiences. Ultimately, reviewing photos provides visual memory cues, can improve memory, and allows people to reminiscence, although these benefits depends on the stock of accumulated photos.- Kristin Diehl
- Gal Zauberman
Current Opinion in Psychology
12.01.2021
GO TO PAPER
Social media may encourage novel ways of signaling that involve different purchase types (experiential vs. material), signaling frequencies (multiple vs. single signals) and other features unique to social media (e.g., hashtags). This work examines how purchase signals are received on social media and how these signaling variations affect signal receivers’ perceptions of the authenticity of social media posts as well as the overall impressions receivers form of the signal sender.
Data collected across six experiments shows multiple material purchase signals lead to more negative impressions compared to multiple experiential purchase signals. Signal receivers perceive multiple material purchase posts as less authentic, which dampens their impressions of the signal sender. In line with this mechanism, the impression premium of experiential purchase signals disappears when receivers use other cues (monetary mentions, other users’ comments, and marketer associations via hashtags) to infer a signal’s lack of authenticity. Additional data also documents downstream consequences on engagement. This work contributes theoretically to research in both signaling and social media and improves the understanding of substantive situations in which consumers’ objectives of curating a positive image and creating engagement with their posts, collide with marketers’ objectives of encouraging user-generated content and word of mouth.- Francesca Valsesia
- Kristin Diehl
Journal of Consumer Research
11.
01.2021GO TO PAPER
The role of duration in the evaluation of experiences has been a topic of great interest. Extensive research finds “duration neglect,” defined as the duration of experiences exerting only a negligible direct effect on overall evaluations of experiences over that of key moments, usually peak and end. In contrast, we argue that the temporal location of key moments that are embedded in an experience affects how people experience these key moments. Thus, duration enters overall evaluations indirectly through the experience of key moments. Seven studies, as well as three supplementary studies, employing diverse designs and analyses find that temporal location affects the evaluation of peak and end, and consequently duration has a significant indirect effect on overall evaluations, while also replicating duration neglect. Establishing duration-dependent key moments in the evaluation of experiences, our account also uniquely predicts, and we subsequently test, that the temporal location of key moments matters for evaluations of experiences.
These findings contribute to existing research on how people track goal progress, as well as persistence with and dis-adoption of products. Moreover, our findings provide insights into what might increase the use of products that encourage healthy eating.
A social outward-focus can arise when considering others’ evaluations of shared photos. A temporal outward-focus can arise with the principal objective and outcome of photo-taking: creating durable visual representations of experiences. Ultimately, reviewing photos provides visual memory cues, can improve memory, and allows people to reminiscence, although these benefits depends on the stock of accumulated photos.
Data collected across six experiments shows multiple material purchase signals lead to more negative impressions compared to multiple experiential purchase signals. Signal receivers perceive multiple material purchase posts as less authentic, which dampens their impressions of the signal sender. In line with this mechanism, the impression premium of experiential purchase signals disappears when receivers use other cues (monetary mentions, other users’ comments, and marketer associations via hashtags) to infer a signal’s lack of authenticity. Additional data also documents downstream consequences on engagement. This work contributes theoretically to research in both signaling and social media and improves the understanding of substantive situations in which consumers’ objectives of curating a positive image and creating engagement with their posts, collide with marketers’ objectives of encouraging user-generated content and word of mouth.
01.2021
