University of pennsylvania clothes. University of Pennsylvania Clothing: A Blend of Tradition, Style, and Identity

What makes University of Pennsylvania clothing unique. How does UPenn apparel reflect the institution’s heritage. Why do students and alumni cherish UPenn merchandise. Where can you find authentic University of Pennsylvania clothing and accessories.

Table of Contents

The Rich History Behind University of Pennsylvania Apparel

The University of Pennsylvania, founded in 1740, boasts a rich heritage that is reflected in its iconic clothing and merchandise. UPenn’s apparel has evolved over the centuries, mirroring the institution’s growth and the changing fashion trends. Today, UPenn clothing serves as a powerful symbol of identity, pride, and belonging for students, alumni, and supporters worldwide.

How did UPenn’s clothing become such an integral part of its identity? The tradition dates back to the early 20th century when collegiate apparel began gaining popularity. As one of America’s oldest universities, Penn quickly embraced this trend, incorporating its distinctive red and blue colors into various garments and accessories.

The Evolution of UPenn’s Iconic Colors

Did you know that UPenn’s official colors weren’t always red and blue? Initially, the university’s colors were light blue and black. However, in 1874, a group of students advocated for a change to the current red and blue combination. This alteration was inspired by the colors of Oxford University, where many of Penn’s early faculty members had studied.

1740: University of Pennsylvania founded
Early 1800s: Light blue and black adopted as unofficial colors
1874: Red and blue become the official colors
Early 1900s: Collegiate apparel gains popularity
Present day: UPenn clothing remains a symbol of pride and tradition

The Significance of UPenn Clothing in Campus Culture

University of Pennsylvania clothing plays a crucial role in fostering a sense of community and shared identity on campus. From freshman orientation to graduation day, UPenn apparel serves as a visual representation of the student body’s collective spirit and pride.

How does UPenn clothing contribute to campus culture? It creates a sense of unity among students, faculty, and staff. Whether it’s wearing a Penn sweatshirt to class or donning red and blue face paint at a sports event, these shared symbols help strengthen the bonds within the university community.

UPenn Clothing Traditions

Several clothing-related traditions have emerged at UPenn over the years, further cementing the importance of apparel in campus life:

Hey Day: Juniors wear red shirts with their class year
Penn Relays: Special edition merchandise for the annual track and field event
Homecoming: Alumni don vintage UPenn gear to celebrate their return to campus
Graduation: Custom stoles and cords representing various achievements and affiliations

Popular University of Pennsylvania Clothing Items

The University of Pennsylvania offers a wide range of clothing options for students, alumni, and fans. From casual everyday wear to formal attire for special occasions, there’s something for everyone in the UPenn apparel collection.

What are some of the most sought-after UPenn clothing items? Here’s a list of perennial favorites:

Classic UPenn hoodies and sweatshirts
Penn Quakers t-shirts and jerseys
UPenn logo hats and beanies
Red and blue striped scarves
Penn-branded polo shirts
Custom class year apparel

Sustainable and Ethical UPenn Apparel

In recent years, there has been a growing emphasis on sustainability and ethical manufacturing in the production of UPenn clothing. The university has partnered with eco-friendly suppliers to offer a range of sustainable options, including organic cotton t-shirts, recycled polyester hoodies, and fair-trade accessories.

The Role of UPenn Clothing in Alumni Connections

For University of Pennsylvania alumni, wearing UPenn apparel serves as a powerful way to maintain connections with their alma mater and fellow graduates. UPenn clothing acts as a visual cue, sparking conversations and fostering a sense of camaraderie among Penn graduates around the world.

How does UPenn clothing help alumni stay connected? It serves as a conversation starter, allowing alumni to recognize and connect with fellow Penn graduates in various settings. Whether it’s spotting a familiar Penn logo at an airport or bonding over shared experiences at an alumni event, UPenn apparel helps keep the Penn community strong long after graduation.

Alumni-Specific UPenn Merchandise

The University of Pennsylvania offers a range of alumni-specific clothing and accessories, including:

Class reunion apparel
“Penn Alumni” branded items
School-specific merchandise (e.g., Wharton, Penn Law)
Vintage-inspired UPenn gear

UPenn Clothing as Gifts and Memorabilia

University of Pennsylvania clothing and accessories make popular gifts for current students, alumni, and supporters of the institution. These items serve as tangible reminders of the Penn experience and can be treasured for years to come.

What makes UPenn clothing an ideal gift? It combines practicality with sentimental value. Recipients can wear their Penn pride while also cherishing the memories and connections associated with the university.

Popular UPenn Gift Items

Some of the most popular UPenn gift items include:

Customized UPenn apparel (e.g., name and class year)
Penn-themed accessories (ties, cufflinks, jewelry)
UPenn blankets and throws
Penn Quakers stuffed animals
Framed UPenn prints and artwork

Where to Purchase Authentic University of Pennsylvania Clothing

For those looking to purchase authentic University of Pennsylvania clothing and accessories, there are several official channels available. These ensure that you’re getting high-quality, licensed merchandise while also supporting the university.

Where can you find genuine UPenn apparel? Here are the primary sources:

The Penn Bookstore: Located on campus, it offers a wide selection of UPenn clothing and gifts
Online Penn Bookstore: Provides convenient shopping for those unable to visit the physical store
UPenn Athletics Shop: Specializes in Penn Quakers gear and sports-related merchandise
Alumni Association Store: Offers exclusive alumni-specific clothing and accessories
Licensed retailers: Select off-campus stores authorized to sell official UPenn apparel

The Importance of Purchasing Licensed UPenn Merchandise

Why is it crucial to buy licensed UPenn clothing? Purchasing official merchandise ensures that you’re getting authentic, high-quality products while also supporting the university. A portion of the proceeds from licensed merchandise sales goes back to UPenn, helping fund various initiatives and programs.

The Future of University of Pennsylvania Clothing

As fashion trends evolve and technology advances, the future of University of Pennsylvania clothing looks promising and innovative. UPenn continues to adapt its apparel offerings to meet the changing needs and preferences of its community while maintaining its rich traditions.

What can we expect from UPenn clothing in the coming years? Here are some potential developments:

Increased focus on sustainable and eco-friendly materials
Integration of smart technology in UPenn apparel (e.g., QR codes linking to university information)
Collaborations with high-profile designers for limited-edition collections
Expansion of customization options for personalized UPenn gear
Virtual and augmented reality experiences related to UPenn clothing

Embracing Diversity and Inclusion in UPenn Apparel

The University of Pennsylvania is committed to promoting diversity and inclusion, and this ethos is increasingly reflected in its clothing offerings. Future UPenn apparel collections are likely to feature more inclusive sizing options, gender-neutral styles, and designs that celebrate the university’s diverse community.

As we look to the future, University of Pennsylvania clothing will continue to evolve while remaining a powerful symbol of identity, pride, and tradition for the Penn community. Whether you’re a current student, alumnus, or supporter, wearing UPenn apparel allows you to carry a piece of this prestigious institution’s legacy with you wherever you go.

The Stories We Wear – Penn Museum

On view: September 25, 2021–June 12, 2022

Buddhist Crown, 16th century CE, Nepal, A1285

The clothing, accessories, and decorations we put on our bodies tell stories about who we are. They shape how others see us and how we see ourselves.

What we wear can prepare us for important events or transform us into someone new. It may follow tradition or a recent trend. And it can show that we belong or help us stand out.

Now and in the ancient past, close to home and far away, the stories we wear connect us.

Showcasing 2,500 years of style and adornment through approximately 250 remarkable objects, The Stories We Wear reveals how clothing and accessories offer powerful expressions of identity—examining the purpose and meaning behind what we wear. Discover a spectacular array of attire, jewelry, uniforms, regalia, and tattoos. Explore common threads woven throughout stories that transcend language, culture, and time.

Share your stories: #StoriesWeWear

Deepen your exhibition experience with tours and programs.

Unravel the Themes Behind The Stories We Wear

An actor in the Chinese opera wore this satin dragon robe costume onstage. Mang Pao (Dragon Robe) Costume, China, 19th century CE, 29-96-160A.

Dressing to Perform

What we wear shows the world who we want to be. Changing our clothing, jewelry, or even our hairstyle helps us step into new roles, like an actor putting on a costume before a performance.

A Khalkha woman in Mongolia would have worn this garment after she married. The long, hoof-shaped sleeves protected her hands while traveling on horseback. Deel (Garment), Mongolia, Early 19th century CE, 2002-15-1.

Dressing for Work and Play

We dress differently for jobs, sports, and everyday activities. Our clothing can signal that we are professionals, provide comfort as we relax in front of the TV, or show others that we’re part of a team.

A royal on the island of Abemama (now in Kiribati) wore this armor in ceremonial duels. Members of the community wove it from the husks of a thousand coconuts. Te Tanga (Armor), Kiribati, 19th century CE, P3294B.

Dressing for Battle

Shields and weapons protect our bodies and transform us into soldiers. When the fighting is over, stories of battle become legends. We look to armor as a symbol of strength, bravery, and honor.

The Buddhist priests in Nepal who wore this crown took on the qualities of a bodhisattva to lead others to enlightenment. Mukuta (Buddhist Crown), Nepal, 16th century CE, A1285.

Dressing for Ceremony

We gather together to celebrate important events in our lives. The things we wear for these occasions take on special—sometimes spiritual—meaning for ourselves and our loved ones.

A large emerald forms the body of a snarling jaguar pendant worn by a Coclé chief in what is now Panama. Pendant, Panama, 750–1000 CE, 40-13-27.

Dressing to Rule

Precious jewels, well-fitted suits, and bold colors can all communicate status and authority. We wear them on our bodies to command respect and show that we are leaders in our communities.

Exhibition Events

Private Group Tours

Explore this once-in-a-lifetime exhibition with your family or group on a private guided tour followed by a private lunch in one of our beautiful classroom spaces. Given the size of this gallery, we ask that all tours include a maximum of 15 people. Contact our Group Sales team to schedule your group visit today!

About the Curators

Lauren Ristvet, Ph.D., Lead Exhibition Curator: Dr. Lauren Ristvet, Robert H. Dyson, Jr. Assistant Curator in the Museum’s Near East Section, specializes in Ancient Mediterranean and Near Eastern history and archaeology, with an emphasis on the formation and collapse of archaic states, landscape archaeology, human response to environmental disaster, and ancient imperialism. She is the associate director of excavations at Tell Leilan, Syria (ancient Shehna/Shubat-Enlil), where she has excavated since 1999, and serves as the co-director of the Naxcivan Archaeological Project in Naxcivan, Azerbaijan, a combined survey-excavation project. Dr. Ristvet earned her Ph.D. from Cambridge University.
Sarah Linn, Ph.D., Curator: Dr. Sarah Linn is a Mediterranean archaeologist who specializes in Greek prehistory, particularly Minoan Crete. As Research Liaison at the Penn Museum, her passion is sharing the Museum’s collections and research with the public in an accessible way. Dr. Linn earned her Ph.D. in Mediterranean archaeology from the University of Pennsylvania.
Jane Hickman, Ph.D., Curator: An expert in gold and silver jewelry from the ancient Aegean, Near East, and Central Asia, Dr. Jane Hickman has studied and published articles about jewelry from Minoan Crete, the eastern Mediterranean, and Afghanistan. A Consulting Scholar in the Mediterranean Section, she earned her Ph.D. in Anthropology from the University of Pennsylvania and is the former editor of Expedition magazine.

Share your stories: #StoriesWeWear

What we wear matters. What’s your story?
Do you have a keepsake, jewelry, or item of clothing that has been passed down in your family? Do you have tattoos or body decorations that mean a lot to you? Share them with us, and your image may appear in the Stories We Wear exhibition. Here’s how to participate:

Take a photo of your special keepsake, jewelry, clothing, or tattoo. (A photo of the piece or of you wearing it are both acceptable.)

Post your photo on Instagram, Facebook, or Twitter, including a one-sentence caption describing why it’s important to you. Tag @pennmuseum and use #StoriesWeWear.

Not on social media? Email your photo and caption to This email address is being protected from spambots. You need JavaScript enabled to view it.

Acknowledging Our Underwriters

The Stories We Wear is made possible through the generous support of our Lead Sponsors David A. Schwartz, M.D., and Stephanie Schwartz, and Supporting Sponsors Adolf A. Paier and Geraldine Paier, Ph.D.; Nina Robinson Vitow; Bryan R. Harris; Janice T. Gordon, Ph.D.; The Estate of Ruth Herd; Allen R. Freedman, Ph.D., and Judy Brick Freedman, Ph.D.; Jacqueline W. Hover and John C. Hover II, and Helen P. Winston and Richard E. Winston.

Nov

16

At-Home Anthro LIVE

Step-by-Step: The Meaning and Making of Moccasins

Tuesday | November 16 | 1:00 pm – 1:45 pm ET

Dec

7

At-Home Anthro LIVE

Fashions of the Pharaoh

Tuesday | December 7 | 1:00 pm – 1:45 pm ET

Mar

13

The Stories We Wear Guided Tour

Sunday | March 13 | 1:00 pm – 2:00 pm ET

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Indiana University Of Pennsylvania Crimson Hawks Apparel

8 hours ago The Indiana University of Pennsylvania Store allows you to customize Crimson Hawks clothing and merch. Choose from thousands of products to decorate, including the newest Indiana University of Pennsylvania Crimson Hawks t-shirts, sweatshirts, hoodies, jerseys, hats, long sleeve shirts, face masks, polos, shorts, sweatpants, and more.

2 hours ago The ever-changing and challenging world of fashion is one of the most practical and competitive fields. Successful people in fashion merchandising have a flair for both fashion and business. The program at Indiana University of Pennsylvania acknowledges this by providing courses that emphasize apparel merchandising and promotion, apparel production and distribution, ready-to-wear analysis

Recently I purchased a 1926 yearbook for my alma mater, the University of Pennsylvania, and was pleasantly surprised to see a Brooks Brothers advertisement on the first page of the ad section. Flipping through, I also discovered ads for a few local establishments, including a campus menswear shop called Gommy. It seemed like Gommy may have been for Penn and Princeton what J. Press was for Yale. My interest piqued, I began searching for details on the history of the store.

I was not able to find much at all, however. Menswear expert Bruce Boyer, former J. Press president Richard Press, and trad guru David Wilder were unable to provide any details about Gommy. The one solid piece of information I was able to find on this Philadelphia shop was a quote from B. Franklin Reinauer II, a gentleman who graduated from Penn in 1938. He provides some details on Gommy as well as the general menswear retail environment at the time:

There were some good men’s clothing stores: Gommy’s on Woodland Avenue Street just below 36th Street, and Sox Miller on Spruce Street just above 36th Street. People from men’s clothing stores in other cities would travel from college to college campuses get a room in a hotel or elsewhere to show their clothing to students and hopefully make some sales. Student representatives at different schools tried to get students to come to see the clothes.

When we students went to our classes each day we were dressed in slacks, tweed jacket, shirts [many with button down collars] and ties. There was a fine shoe shine place on Spruce Street just above 36th Street where our cordovan shoes were shined to perfection. We wore coats and fedora hats, too. Those students who were members of the football or other team sometimes wore their sweaters with “P” emblazoned.

Urban Outfitters is one of the most successful sellers of inexpensive youth clothing in the United States. The brand has more than $ 3.5 billion in annual revenues. It sells clothing for teenagers and young people who resonate around the world. New designs appear here weekly, which, as a rule, do not linger on the shelves for a long time. At the same time, there is no representative office of Urban Outfitters in Russia, therefore, it is still possible to buy products of a well-known brand only in the USA.

The company was founded in 1970, almost 50 years ago, in Philadelphia, Pennsylvania (where we have a warehouse!). Urban Outfitters was created by Richard Hayne, then only 23. He was a business class student at the University of Pennsylvania, and this was his graduation project: to propose an idea and create a small firm designed to fill a niche that he felt was vacant. Richard came up with the idea of making a clothing company that is comfortable to walk around the city. Hence the name: “Urban” – “City”, “Outfit” – “Outfit”.

Now the company has more than 250 stores around the world. Including – in Canada, Belgium, France, Ireland, Germany. She has 17 thousand employees, and the official website of Urban Outfitters has become one of the most popular places to buy clothes from people aged 15 to 35 years. Well, Richard Hain, for whom it all started with a simple student project, is now in the list of the top 400 richest people in the United States.

The good news is that delivery from Urban Outfitters to Russia is carried out by Pochtoy.com. We have – from $ 11.99 per package, besides, you do not pay any taxes, and if you indicate the address of our warehouse in Pennsylvania when purchasing, even the delivery speed will turn out to be significantly higher than just the efforts of the store itself. Well, if you collect one large parcel with goods from different American online stores (for this, our warehouse allows you to store things until assembly for up to 70 days), the savings are even more serious.

Ben Nelson: It all started back when I was a student at the University of Pennsylvania. Even then, I began to think about how I could improve my university education. Society today consumes many different products: the cars and clothes we buy, the food we eat, and so on.Education is also a product that institutions began to offer back in the 17th century. But all the products of that time are different from what people bought even 100 years ago. Meanwhile, higher education in the United States has remained virtually unchanged.

Education was created here from scratch more than 100 years ago. When I thought about those times, how people then thought what the world was like, I thought that it was a completely different world. We need to radically change our idea of what institutions and universities should be like today.Actually, this should have been done 50 or at least 30 years ago, but today it is especially important.

At Minerva, our focus is on those people who will be in leadership positions who will make decisions and determine the success of everyone else. It is much more difficult to do this today than it was 100 years ago. Today there is much more information, much more things that are related to a particular field of activity. And if you are going to teach people to make decisions, you must teach them to think critically, teach them to be creative, teach them to understand the relationship between people and systems, teach them to communicate effectively, see the world from different points of view.

How can you be sure that you have taught students to think critically when you have hundreds of people on the course? In lectures with so many students, you generally have no way of checking whether the students have learned or understood anything.The only thing you can find out is if they did well enough to take the test. The whole system needs to be overhauled. And that’s why we created Minerva and named the project after the goddess of wisdom. We can afford to focus on this.

Ben Nelson: It seems to me that this model is even more suitable for scientific learning than for any other type of learning. My parents are molecular biologists and their generation amazes me. The qualifications of a scientist are not determined by the quality of the books, the contents of which he remembers. Scientists of previous generations differ from other people with a deep understanding of natural processes and methods that can be used for great new discoveries.

Any great scientist looks at this and understands that this is a fiction, a newspaper duck. At the same time, the scientific community has been discussing the validity of such ideas for months. Several years ago, a group of comrades announced that the neutrino had passed the speed of light. They detected particles that were moving at a faster speed. None of my father’s friends believed this, but the whole world believed that the speed of light was really no longer the limit.

In Minerva, more than 80% of students are foreigners. The same ratio could be at Harvard or Stanford. The only reason this does not happen is that these universities are closed to other countries. From year to year the same thing: about 90% of applicants are Americans.Not even English-speaking students, but US residents. But this is only 5% of the total population of the Earth, 20% of the English-speaking population of the world, a very small part.

Getting into Minerva is difficult, but we never ignore talents.And there are many of them in Russia. And if a person may not get into a well-known university or school in the United States, simply because the quota for students from Russia has been exhausted, then there is no such restriction in Minerva. If you are qualified enough, we will offer you a seat. Moreover, training in Minerva costs $ 10 thousand a year, which is several times less than in traditional institutions. Of course, you still have to pay for housing and food, there are some daily expenses, necessary expenses. But even with this investment, training in Minerva is half the price of anywhere else.That is, even though it is difficult to get to us, studying with us is cheaper.

Seven long March days and sleepless nights – and Tory Burch’s impeccably decorated library in her red-brick home in the Hamptons has become a command post. Pierre-Yves Roussel, Tory’s husband and CEO of the fashion company that bears her name, settled on a green patterned sofa. Birch herself, 54, the chairman of the board, donned leggings and took a table by the window overlooking the three hectares of land adjacent to the mansion. For three weeks the couple hardly left the room. “Day after day, week after week,” says Birch, who left her Park Avenue apartment with a small suitcase, believing the quarantine would not last long. – The whole month we almost did not rest. It was a terrible time. In 2008, our business changed overnight. But it wasn’t like 2008. It was much worse. ”

Even in the best of times, selling luxury clothing is a volatile business. The coronavirus has hurt him especially badly. Stores around the world have closed due to quarantine.Chinese tourists, which account for about 30% of sales to luxury goods manufacturers in Europe and North America, have stuck their travel bags away. J. Crew, Neiman Marcus and Brooks Brothers went bankrupt. In the second quarter, revenues for Gucci’s Kering conglomerate and Roussel’s formerly owned LVMH fell 40%. Ralph Lauren sales were down two-thirds.

In this devastating moment for the world, business and retail, Birch and Roussel allowed a Forbes journalist to share an eight-month wandering through the apocalypse with them. They had to improvise, close stores, rebuild supply routes and reorganize online sales in the hope that the business, which generated $ 1.5 billion in revenue in 2019 and, according to Forbes estimates, operated at an 11% profit margin, will survive.“We didn’t know if we could take a tight turn and stay flexible,” says Burch. “Uncertainty is very difficult.”

Birch spent a fabulous childhood in a huge old house in Valley Forge, Pennsylvania. Parents, a retired actress and financier, appreciated good clothes. In 1988, with a degree from the University of Pennsylvania in art history and a passion for fashion, Birch moved to New York. She worked for the Yugoslavian designer Zoran, her mother’s favorite. Then she became a journalist at Harper’s Bazaar and a public relations specialist at Ralph Lauren and Vera Wang. In 1996, she married investor Chris Birch. The couple formed a portfolio of investments that not only helped them financially, but also became a pass to New York high society.

Tory Burch’s first boutique opened in February 2004 in Manhattan’s Nolita neighborhood. The family ran it based on Birch’s vision of affordable luxury and a lifestyle brand. In 2005, the day after Tory’s appearance on the Oprah Winfrey TV show, Tory Burch had 8 million hits. Then there was an influx of shoppers into the store: that year, the brand’s revenue reached $ 17 million. Two years later, it grew to $ 113 million. The gold-plated T logo made its way into the elite list of international luxury brands.

Family troubles began. In 2006, Birch filed for divorce, which was filed two years later. In 2012, legal problems arose. Chris created C. Wonder, a fashion company that, Birch claimed, had too much information about the brand she founded with her ex-husband. At the beginning of 2013, the parties went to the world. By that time, the company Tory Burch LLC brought in $ 800 million in revenue, had 54 stores, and Forbes first included Burch in the billionaire rating. Chris left the board of directors and sold most of his 28% stake to new minority investors General Atlantic and BDT Capital for $ 650 million.Birch calls his divorce one of the most difficult times in his life.

A year later, Tory began dating Roussel. He worked as the CEO of fashion at the LVMH holding, was responsible for several global brands, including Céline, Givenchy, Kenzo and Marc Jacobs, and had the status of special adviser to the founder of LVMH billionaire Bernard Arnault.Birch met Roussel in 2012, when LVMH became interested in investing in her company. For about four years, Roussel cruised between New York and Paris. The couple married in December on the island of Antigua, at the Birch home, formerly of the Bunny Mellon style icon. “We got married and wanted to live together, in the same country,” says Burch. She invited Roussel to head Tory Burch. After persuasion, he agreed. “Even before the pandemic, our joint work was questionable,” says Roussel.”I come from a different world, from a different culture, from a different continent.”

“At first, Roussel hesitated,” recalls Vogue editor-in-chief Anna Wintour, who knows Roussel well from his work in the fashion industry. “It can be difficult to work with my wife, so he had to be persuaded.” Two weeks after the wedding, Birch announced Roussel as the new CEO of her company. He officially took office in January 2019, and Birch took over as executive chairman, leaving more time for creativity.The new partnership was soon tested.

The COVID-19 crisis found Birch at the height of his career. The entrepreneur says January was the best month for her 16-year-old company with stores in 35 countries. She soon decided not to run the September New York Fashion Week. This show is worth millions of dollars and is considered a waste of money by some industry players. Instead, Birch wanted to throw a private party on Mercer Street in Manhattan, where she was to open a new boutique.

The first blow fell on the supply chain. “Something, like a button, comes from Italy, and then Italy is closed,” explains Burch.- And without this button you can’t make a jacket. If something could not be sewn due to production delays, Birch’s team either redesigned it or abandoned it altogether. Among the losses were two lace dresses from India and Eastern Europe, as well as shoes from Italy. Sometimes they used and adapted for other needs fabrics left over from previous seasons. From Europe and Asia, which were hit by COVID-19 earlier than others, production was transferred to Brazil.

The next move is to transfer the finished product to where it can be sold. By analyzing real-time data and tracking where store reopened and consumer appetites grew, Roussel moved goods from other Asian countries to China, from Europe to the United States, from some American stores to an online distribution center in Atlanta.He cut down on seasonal merchandise and focused on year-round bestsellers like handbags and sneakers.

Food rescue was only the first step. Another headache is figuring out where to sell them. The world was quarantined, and Tory Burch’s presence in traditional retail was flushing money out of the company. By the end of March, Birch and Roussel had closed more than half of their 315 stores, including 38 in mainland China, 111 in the US, six in Canada and 14 in Europe (some stores in China reopened at the end of February).The company sent most of its sellers in the US and Europe on unpaid holidays. American workers continued to pay for health insurance. Birch does not reveal how many of the 5,000 employees were sent on vacation. “When you cannot protect what you have built, it becomes very difficult emotionally,” she says.

Like millions of other entrepreneurs whose businesses have turned upside down, the search for a balance between emotion and cold logic in the midst of a storm kept Birch on edge.Roussel has built his entire growth strategy around Asia. According to his plan, 20 new retail outlets were to open in China by 2022. Spring turned into summer, and the couple struggled to stick to the plan, pushing as many stores as possible towards the end of that period. In 2020, only two were earned, two more are due to open in December. “No one is ready for the fact that all the stores will close and it is not known when they will open. This is a decisive test for our company, ”says Roussel.

We also optimized the product range for 2021. It will decrease by 20% (Birch says the decline began even before the pandemic). The collection will include more bags and shoes. Tory Charm loafers and Tory sneakers remain the bestsellers this fall. Unlike clothing, shoppers see it as an “investment” – a product that they buy for a long time. The rest of the range will not change too much, says a spokesman for Tory Burch, adding that the company has previously offered a large selection of casual, sports and party wear.

Although the brand still attracts customers mainly with flowery sandals and small handbags, the Tory Sport collection of luxurious sportswear, launched in 2015, stands out as a bright spot. It was placed in a more prominent place on the home page of the site, and is actively promoted in the section of comfortable home clothes and mailing lists. Since the start of the pandemic, sales of Tory Sport have grown more than 30%, the company said.

To complete the new, more compact collection, Birch brought a truckload of unfinished dresses home to the Hamptons and moved the office from the library to the larger dining room. Carpets and furniture were removed. They were replaced by brightly colored fabrics and clothes hangers. The slender Birch tried on the new cut on two employees who, in her words, “are a little more suitable for the role of models.”

The same happened at Tory Burch. By shifting the focus away from physical stores, Roussel has redirected a significant chunk of budgets to e-commerce infrastructure and online promotion. He started in China, the Middle East and Japan, where online sales were marginal before the pandemic, especially in the $ 31 billion Japanese luxury market. Before getting a credit card, customers wanted to see the thing they decided to pamper themselves with, feel it, breathe in its scent.

The coronavirus changed shopping habits and Russel began selling some items on Tmall, Alibaba’s retail site. Along the way, he overhauled and expanded Tory Burch’s global site network. In June, he launched online platforms in Arabic and English for Kuwait, Saudi Arabia and the United Arab Emirates. The existing sites were improved and redesigned by hiring employees for this. All of Tory Burch’s sites, now a dozen, have been optimized for mobile phones and implemented artificial intelligence algorithms to deliver personalized product recommendations.

Burch also introduced a virtual stylist consultation service, where users set up private video calls to be shown in-store products. The approach to the most important clients is even more personalized. Birch is actively communicating with fans of the brand on Instagram and asks them to share ideas in private messages. At the end of August, she held a Zoom conference with 35 buyers to tell her why they love the brand. The company is offering more and more private counseling, even after hours, and its concierge service sends shoppers home personalized shopping bags for fitting.

The numbers are encouraging. Data from research firm Second Measure, which analyzes anonymized credit card transactions in traditional and online stores, illustrates how dire the situation was in the spring.Tory Burch’s direct sales in April were down 67% from the same month last year. They fell 41% in May. But now the Second Measure numbers show that Birch and Roussel weathered the storm. In August, the fall was only 4% (a representative of Tory Burch LLC confirms that Second Measure was generally correct, but did not take into account sales for cash and through payment services PayPal and Apple Pay). Burch and Roussel predict that Tory Burch’s revenues will fall 20% this year, to about $ 1.2 billion. “Of course, sales are not what they were,” Burch admits.

Neither Burch nor Roussel will tell you whether Tory Burch is still in the black or has any losses. Roussel says the company has “acceptable debt.”Due to declining sales, as well as falling shares of public competing firms, Forbes estimated Birch’s 28.3 percent stake in Tory Burch at $ 500 million, $ 300 million less than in 2019. We valued her other assets at a quarter of a billion, and Burch, with a combined fortune of $ 750 million, was ranked 26th on our list of self-made American women. In the ranking of billionaires, she appeared from 2013 to 2015, and then dropped out of it due to the fall in shares of public fashion brands.

But Birch is still in business, and the steps she and Roussel have taken bode well.Roussel says the company is now better prepared for lockdowns and will continue to rebuild its supply chain. Due to the pandemic, fashion trends began to shift even faster towards casual wear, Birch believes that in difficult times, women also want to dress festively and delight themselves. “We have legendary products that can be considered an investment,” says Burch. – They will not become obsolete. When you buy them, you know that you can wear them at any time. This is how we will get out of the crisis. ” To underscore this confidence, Roussel and Birch are expanding retail again, albeit more cautiously than before.By the end of the year, they plan to open three new stores in Australia and two in China. In early 2021, the company will launch a site for customers in China, and in the second half of the next – for Hong Kong, Singapore, Australia and Brazil.

“If you had a crystal ball, would you invest in the Goldman Sachs investment bank on the eve of the 2008-2009 financial crisis? Hardly, says Byron Trott, founder of investment and consulting firm BDT Capital Partners, minority owner of Tory Burch. “But after going through the pandemic, through all the market cycles over the past eight years, while we invest in the company, Tory’s business has proven to be financially sustainable.”

If HR offers to choose the hour for the interview on your own, be smart and think about what time the recruiter will be comfortable with.Glassdoor research suggests that it is best not to schedule appointments at the very beginning or end of the day or in the afternoon. Also try to shift interviews from Friday, Monday, pre- and post-holiday days. All these days, the recruiter’s thoughts are likely to be focused not on you.

Researchers from the University of Pennsylvania and Harvard found that applicants interviewed at the end of the day after a series of strong candidates were underestimated. On the other hand, after talking to weak candidates, recruiters overestimated subsequent candidates. It is unclear whether this is an unconscious phenomenon or whether interviewers specifically evaluate the latest candidates above or below their real level. One of the possible reasons is the reluctance for managers to think that the recruiter is giving all candidates a similar rating.

If you put your hands on the table, palms down, you are demonstrating dominance over the other person, says the book “
Crazy Good Interviewing “. Hiding your hands under the table is also not the best option – it seems that you are hiding something from the recruiter. We wrote about a couple of gestures and postures during the interview that influence the impression of you in the article “Where to put your hands during the interview?”

Admit, for example, that you’re struggling to organize yourself in the morning, but you’re making daily plans so your productivity doesn’t suffer. Or you do not like to communicate by phone, but you are always ready to resolve issues in correspondence and answer emails within 5 minutes. Have you noticed a trick? In each example, we’ve added information about how you deal with weaknesses and why they don’t interfere with your work. Be sure to do the same if the recruiter asks to talk about your weaknesses.

It turns out that if you want to sound smarter, you need to speak energetically and expressively. In the book ”
Subliminal: How Your Unconscious Mind Rules Your Behavior ”an example is given: if two people pronounce the same text, but one of them speaks a little faster, louder and with fewer pauses, then he seems smarter than the other person. So we get rid of “uh.. “,” Nuu .. “and other lowing sounds.

Fight shyness and make eye contact, especially when you first meet. Researchers at Northeastern University
conducted an experiment: participants were asked to watch video recordings of a conversation between two people and were asked to rate which of the interlocutors was smarter.The results showed that people rated the person better, who more often looked into the other person’s eyes and did not lose eye contact.

Stanford University in conjunction with Harvard Business School
conducted a study of the social assessment of a person. Participants received information about a hypothetical job candidate: half of the people said that the job seeker had two years of work experience and a high score on the leadership exam; the rest were convinced that the candidate had no experience, but received a high score on the leadership potential test.The results showed that the participants considered a person with great potential more suitable for the position, rather than experience. So, experience doesn’t solve everything!

Tricky advice from HR expert John Lees: when answering a question, for example, about dismissal, do not dwell on the reasons, but go on to discuss the positive points that you took out of the situation. For example, they took a fresh look at their career plan, worked out mistakes, and decided to learn new skills. At the interview (and in life), try to turn all negative situations into your merits and points of growth.

It turns out that in some interviews, a Hollywood smile can get in the way of getting a job.One behavioral study described an experiment with college students in which participants were asked to conduct an interview. As a result, “candidates” for newspaper reporter, manager, and assistant positions lowered their chances of being hired if they smiled during interviews. For students playing the role of sales representatives or salespeople, smiling, on the other hand, helped them get a hypothetical job.

A burning desire to work can be seen not only in the “burning eyes”, but also in the voice: energetic speech, lowering and raising the tone are indicators of excitement in a good sense of the word and the fact that a person is impatient to get to work. Cold calmness and a measured pace of speech does not mean that the candidate does not want to work for the company, but it is better to show a healthy amount of enthusiasm in front of the recruiter.

The old dress code prohibited schoolchildren from wearing any garments that featured symbols of Satanism and other cults. In the state of Pennsylvania, a Satanist organization from Delaware County convinced the local school authorities that banning their attributes and symbols infringes on civil rights. This is reported by Action News. It took the adherents of the organization about a month to get the ban lifted. Screenshot of Satanic Delco Website Joseph Rose, founder of Satanic Delco, claims that the dress code forbade schoolchildren from wearing any garments that were Satanic.School instruction, which, among other things, mentions the ban on Satanist symbols. “In a public school, religious expression is allowed, but we see a problem in the existence of a ban on one particular religion,” explains Rose, who called and sent letters to school leaders. The District Superintendent replied in his letter: “… Although no student or parent has complained, we will still remove the discriminatory message from the student dress code.” Anne Giuliano, a law professor at Villanova University in Pennsylvania, says the school leadership’s decision was right.“I liked the answer. They note that so far no complaints have been received, but admit that theoretically questions related to religious beliefs may arise, and therefore removed the discriminatory wording from the instructions. ” The journalists asked for the opinion of local residents. Most are against the presence of any attributes of Satanism or any other cult in the clothes of schoolchildren. People say they have to think about when issues related to the implementation of civil rights go too far.“It’s like freedom of speech. Is it permissible to allow the Nazis to put their symbols on the clothes of children and send them to school like that? ” Donna Willis asks. In turn, the head of the Satanist organization, whose religious feelings were offended by the school instruction, does not intend to stop there. Now Joseph Rose is demanding from another district to amend the rules that today prohibit the wearing of school clothes with cult symbols.

Harvard University in the United States has surpassed Stanford in the number of super-wealthy graduates. The number of former students, whose fortune now exceeds $ 30 million, at Harvard is 13 thousand 650 people. Stanford has two and a half times less of them. The third place is occupied by the University of Pennsylvania. And all three universities occupy the first places in the global ranking. … More …

The death of bees affected 30 Russian regions.According to the Russian Union of Beekeepers, on average, from 5 to 30% of bee colonies died there. An accurate assessment of the damage has not yet been made there. According to the beekeepers themselves, the main reason for the mass death of insects was the illiterate use of pesticides and pesticides. They warn that honey production in Russia … More …

In Bishkek, renovation of Toktonaliev street was resumed. According to the press service of the mayor’s office, it will be connected to Mederov Street across the bridge. The length of the bridge over the Ala-Archa river will be 36 meters, the width of the roadway – 15, the total width of the bridge, including the sidewalks, is almost 22 meters, the municipality noted.Now there is a retaining wall on the north side of the intersection. … More …

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