The prime time. Prime Time TV: Exploring the Golden Hours of Television Broadcasting

What is prime time television. How did prime time become the most valuable broadcast hours. When do prime time hours typically occur. What types of shows dominate prime time programming. How has prime time viewing changed with streaming services.

The Definition and Evolution of Prime Time Television

Prime time television refers to the block of evening programming that attracts the largest audience and highest advertising rates. Typically occurring between 8:00 PM and 11:00 PM in the United States, prime time represents the peak viewing hours when networks air their most popular and lucrative shows.

The concept of prime time emerged in the early days of television broadcasting as networks identified the evening hours when most Americans were available to watch TV after work and dinner. As television ownership exploded in the 1950s and 1960s, prime time solidified its place as the most coveted timeslot for advertisers and programmers alike.

When are Prime Time Hours?

Prime time hours can vary slightly by country and network, but generally fall within these timeframes:

• United States: 8:00 PM – 11:00 PM (7:00 PM – 10:00 PM Central/Mountain)
• United Kingdom: 6:00 PM – 10:30 PM
• Australia: 6:00 PM – 10:00 PM
• Japan: 7:00 PM – 10:00 PM

These hours represent the sweet spot when the majority of potential viewers are home from work or school and settling in for the evening, making it the ideal time for networks to showcase their best programming.

The Economic Impact of Prime Time Broadcasting

Prime time is not just about viewership – it’s also about big business. The prime time hours command the highest advertising rates due to the large audiences tuning in. This economic reality shapes programming decisions and network strategies.

How Valuable is Prime Time Advertising?

To put the value of prime time into perspective, consider these facts:

• A 30-second commercial during prime time on a major US network can cost anywhere from $200,000 to over $500,000.
• Super Bowl ads, which represent the pinnacle of prime time advertising, have reached costs of over $5 million for a 30-second spot.
• Prime time ad revenue accounts for a significant portion of network television’s total earnings.

This financial incentive drives networks to invest heavily in developing high-quality, mass-appeal programming for the prime time slots.

The Evolution of Prime Time Programming

Over the decades, prime time television has seen significant shifts in content and format. From the early days of variety shows and Westerns to the current landscape of prestige dramas and reality TV, prime time has always reflected and shaped popular culture.

What Genres Dominate Prime Time?

While programming trends fluctuate, certain genres have consistently performed well in prime time:

1. Drama series (medical, crime, legal)
2. Sitcoms
3. Reality shows
4. News magazines
5. Live sports events

These formats have proven their ability to attract and retain large audiences, making them staples of prime time schedules across networks.

The Impact of Streaming on Traditional Prime Time

The rise of streaming services and on-demand viewing has significantly altered the prime time landscape. With viewers no longer bound by network schedules, the concept of prime time is evolving.

Is Traditional Prime Time Dying?

While traditional prime time viewership has declined, it’s premature to declare its demise. Instead, we’re seeing an adaptation:

• Networks are investing in high-quality content to compete with streaming services
• Live events and sports continue to draw large prime time audiences
• Streaming services are adopting weekly release schedules for some shows, mimicking traditional prime time
• The definition of “prime time” is expanding to include peak streaming hours

Rather than disappearing, prime time is transforming to fit the new media landscape.

The Cultural Significance of Prime Time Television

Beyond its economic importance, prime time television has played a crucial role in shaping American culture. It has served as a shared experience, a reflection of societal values, and a platform for addressing important issues.

How Has Prime Time TV Influenced Society?

Prime time’s cultural impact can be seen in various ways:

• Introducing diverse characters and storylines, promoting representation
• Addressing social issues through popular shows
• Creating shared cultural touchstones and water cooler moments
• Influencing fashion, language, and social norms
• Providing a platform for news and political discourse

From “I Love Lucy” to “Game of Thrones,” prime time shows have left an indelible mark on popular culture.

The Global Perspective on Prime Time

While much of the discussion around prime time focuses on the American market, it’s a global phenomenon with interesting variations across cultures.

How Does Prime Time Differ Around the World?

Prime time practices vary significantly by country:

• In many European countries, prime time starts earlier, around 6:00 PM
• Japanese prime time often features variety shows and long-running serials
• In India, prime time is dominated by soap operas and reality shows
• Some countries have multiple prime time blocks to accommodate different lifestyles

These differences reflect varying cultural norms, work schedules, and viewing habits across the globe.

The Future of Prime Time in the Digital Age

As we look to the future, the concept of prime time is likely to continue evolving. The lines between traditional broadcasting and digital streaming are blurring, creating new opportunities and challenges for content creators and advertisers.

What Will Prime Time Look Like in the Future?

Several trends are shaping the future of prime time:

• Increased personalization of content recommendations
• Integration of social media and interactive elements
• Rise of mobile-first viewing experiences
• Adoption of AI and data analytics to predict viewing patterns
• Expansion of live streaming for events and sports

These developments suggest that while the traditional notion of prime time may change, the concept of peak viewing hours with premium content will persist in new forms.

Prime Time’s Role in Advertising and Marketing

For advertisers, prime time remains a crucial opportunity to reach large, engaged audiences. However, the strategies for leveraging prime time are evolving in response to changing viewer habits and technologies.

How Are Advertisers Adapting to New Prime Time Realities?

Advertisers are employing several strategies to maintain the effectiveness of prime time advertising:

• Investing in branded content and product placement within shows
• Utilizing second-screen experiences to engage viewers on multiple devices
• Employing dynamic ad insertion in streaming content
• Focusing on live events and sports that still draw large simultaneous audiences
• Leveraging data analytics for more targeted ad placements

These approaches aim to preserve the value of prime time advertising in an increasingly fragmented media landscape.

As we’ve explored, prime time television remains a significant force in broadcasting, advertising, and popular culture. While facing challenges from new technologies and viewing habits, it continues to adapt and evolve. The concept of prime time – those golden hours when audience engagement peaks – persists even as its form changes. Whether through traditional network TV or new digital platforms, the allure of reaching a mass audience during peak viewing hours ensures that prime time will remain a key focus for content creators, advertisers, and viewers alike in the years to come.

From Hang Time to Prime Time | Book by Pete Croatto | Official Publisher Page

PRAISE FOR  From Hang Time to Prime Time…

“In these days of LeBron and Zion and shoe deals and gazillion-dollar arenas, it’s easy to forget that, not so long ago, the NBA was a podunk operation just fighting for a crumb. But thanks to Pete Croatto’s brilliant work, the rise of the league (or, these days, The League) is brought forth in full color, with zest and passion and oomph. It’s outstanding.” – Jeff Pearlman, author of Showtime: Magic, Kareem, Riley, and the Los Angeles Lakers Dynasty of the 1980s.

“From Hang Time to Prime Time is deeply reported, smart, fun—and important. All the great players are here—Dr. J, Bird, Magic, Jordan—and so are the shoe deals, the songs, and the TV broadcasts that shaped the  modern game. If you want to understand how and why the NBA changed the world, this is a great place to start.”–Jonathan Eig, author of Ali: A Life

“Meticulously researched and deeply reported, From Hang Time to Prime Time takes basketball fans on a rollicking journey through the sport they love. Chronicling all the secret backroom deals, Hall of Fame talents, twists of fate, and everything else that paved the way for the modern NBA, Croatto has written a definitive and vital history that will stand the test of time.” —Erik Malinowski, author of Betaball: How Silicon Valley and Science Built One of the Greatest Basketball Teams in History

“It’s difficult imagining the NBA as anything but the cultural and financial juggernaut that it is. Of course, the league didn’t start out the way. In From Hang Time to Prime Time, Pete Croatto deftly documents, explores and details the twists and turns, the coincidences and circumstances, and the many, many personalities that contributed to the NBA ‘s evolution into today’s behemoth”—Jonathan Abrams, author of Boys Among Men: How the Pro-to-Prep Generation Redefined the NBA and Sparked a Basketball Revolution

“A marvel of intention, focus, and reporting, Pete Croatto’s FROM HANG TIME TO PRIME TIME tells the story of the rise and professionalization of basketball culture and business with intimacy, humanity and even comedy. In a sports universe of superstars and sycophants, Croatto’s book stands apart as a testimonial of how such worlds truly get built–on successes and failures, shrewd innovation and sheer luck, a host of scrappy and surprising characters from all walks of life hustling to get the deals done. The NBA we know and love hardly emerged fully formed. Croatto generously treats us all to courtside seats for its remarkable evolution.”—Howie Kahn, co-author of Sneakers  

“I love basketball. You might say it’s a lifelong obsession. And I love reading the work of other basketball obsessives. Particularly when they write with as much heart and fire as Pete Croatto does. This book is a Meadowlark Lemon half court hook, sweet on the release, sweeter as it travels in the air, and even sweeter as it swishes cleanly through the hoop.”—Brian Koppelman, co-creator of Billions  

“The growth of the NBA over the past 45 years is interesting not just because of its remarkable rate of expansion but also for how many segments of U. S. culture the sport intermingled with along the way. As Croatto shows repeatedly in From Hang Time to Prime Time, basketball’s growth was fueled by factors such as sneaker sales, the political landscape of the U.S. and the burgeoning hip-hop culture. The book has plently of hoop anecdotes, but what makes it shine is the stuff adjacent to the game. Erstwhile All-Star forward Curtis Rowe doesn’t appear; Kurtis Blow does, more than once.” — Sports Illustrated

“Any fan of the game would do well to pick this up—it’s a slam dunk.” — Publishers Weekly (starred review)

“You don’t even have to know a dunk from a dribble to be fascinated by this insightful history of how the NBA not only went mainstream—but became pop culture itself. How did Michael, LeBron, and Kobe become not just rock stars, but modern gods? Pete Croatto tells that tale, through exhaustive research and riveting storytelling.” — Jennifer Keishin Armstrong, New York Times bestselling author of Seinfeldia

prime time – Wiktionary

English[edit]

Alternative forms[edit]

prime-time, primetime

Pronunciation[edit]

• Audio (Southern England)

  (file)

Noun[edit]

prime time (uncountable)

1. (obsolete) Spring.
2. (obsolete) A new period or time of youthfulness; the beginning of something.
3. (television, radio) The block of programming on television during the middle of the evening, usually between 19:00 and 23:00
4. (figuratively) Maturity; the state at which a person or product will be accepted by the mainstream.
   • 2000, Ira Brodsky, Network World, page 18

     It took years longer than proponents had hoped, but wireless data is ready for prime time.

   • 2005, Leanna Stiefel, Measuring School Performance and Efficiency: Implications for Practice and Research, Eye On Education →ISBN, page 13

     Can these measures be regarded as useful, promising, or not ready for prime time? We focus only on the utility of these measures for use by policymakers.

   • 2007, John E. Richardson, Annual Editions: Marketing 08/09 →ISBN

     Now, as more and more businesses re-orient themselves to serve the consumer, ethnography has entered prime time.

   • 2008, J. Richard Kuzmyak, Forecasting Metropolitan Commercial and Freight Travel, Transportation Research Board →ISBN, page 3

     And as with commodity-based models, tour-based models have also not yet reached prime time.

Translations[edit]

block of television programming

Adjective[edit]

prime time (not comparable)

1. (television, radio) Showing during prime time.

Derived terms[edit]

Etymology[edit]

From English prime time.

Pronunciation[edit]

Noun[edit]

prime time m (countable and uncountable, plural prime times)

1. (usually uncountable) prime time
2. (Canada, countable) type of cigarillo

Synonyms[edit]

Prime Time Seniors Program | East Lansing, MI

The Prime Time Seniors Program is a nationally accredited program that serves to enrich the lives of community members who are age 55+. Prime Time is committed to providing programs which engage the physical, intellectual, emotional, social, spiritual and vocational dimensions of wellness, as well as encourage involvement in the community.

Ingham County COVID-19 Vaccine Interest Form

Community members who live in or work in Ingham County can find information on the people/groups currently eligible to receive the COVID-19 vaccine at hd.ingham.org/coronavirus. If interested in receiving the vaccine, you can fill out an Ingham County COVID-19 Vaccine Interest Form. When ICHD reaches your prioritization group, you will receive a link to schedule an appointment.

Zoom Tutorial for Seniors: Step by Step How to Join a Zoom Meeting 

Seniors can feel confident in their abilities to meet with others on Zoom after watching this step by step tutorial, which breaks down the process in detail. The video is designed for senior citizens or others who may find using a computer challenging and will show how to join a Zoom meeting.  Watch the Zoom Tutorial for Seniors here. 

New “Town & Gown” Speaker Series

The Senior Ambassadors Program, an initiative created by Prime Time, MSU’s Age Alive and the Social Science Scholars Program, is launching a “Town and Gown” series for seniors in the Greater Lansing area to connect and engage with MSU faculty and one another. The series involves weekly discussions via Zoom with MSU faculty, who will talk about their research on a wide variety of topics. Participation is free, but each session will be limited to 30 participants. Learn more, including how to register, by viewing the “Town & Gown” flier (PDF).

COVID-19 Update 

Prime Time staff have compiled a list of updates and resources for its members, which are listed below. For additional COVID-19 updates from the City of East Lansing, visit https://www.cityofeastlansing.com/coronavirus.  

View the Latest Prime Time Newsletter

Stay Connected to Prime Time

Fitness and Meditation Resources for Seniors

Programs and Courses

Prime Time offers more than 200 wellness programs and courses (PDF) in the arts, film, health, technology, fitness, finance and more. The program also offers a number of inter-generational programming, including a technology lab.

Prime Time’s Mission, Vision and Values

Mission Statement
To serve as a community focal point for senior citizens and their families in an atmosphere of respect, trust, empowerment and support.

Vision Statement
A professional organization committed to both advocating for and contributing to the health, enrichment, social and supportive service needs of East Lansing residents age 55 and older.

Value Statement
We value diversity, and will strengthen and support the integration of older people into the life of our community.

We value independence, and will serve as a community focal point assuring access to a comprehensive array of supportive services.

We value good health, and will offer health and wellness opportunities that will encourage healthy lifestyle behaviors and discourage disability and disease.

We value customer service, and will serve our clients and those who help us to serve our clients, with respect, sensitivity and confidentiality.

We value education, and will provide life-long learning opportunities that will meet the needs and interests of our community’s retirees.

Emergency Alerts & Preparedness

 
The City of East Lansing encourages community members to be prepared in the event of an emergency, such as a power outages, a natural disaster or an act of violence. Residents are encouraged to be prepared by signing up for emergency alerts and to attain an emergency alert file. Residents who are home-bound, isolated, disabled or have a chronic illness are encouraged to sign up for the emergency check list. Learn more about Emergency Alerts & Preparedness.

Snow Removal Help

Do you need help removing snow from your sidewalk and driveway? A number of resources have been listed to address the needs of snow removal for seniors.  Learn more.

Inclement Weather Policy

The Prime Time Seniors Program is closed when the East Lansing Public Schools are closed for inclement weather. 

Active Aging Public Service Announcement

East Lansing Prime Time has partnered with Message Makers and WLNS to feature a public service announcement on Active Aging.

Prime Time Auctions –

Prime Time Auctions –

Firearms, Antiques, Lumber, Decor

• Online 2nd Saturday:
  Sat, Oct 9th, 9:30 AM to 4:15 PM
• Inspection:
  Fri, Oct 8th, 9:00 AM to 5:00 PM
• 2221 S 5th
  3223 Ave of the Chiefs
  Pocatello, Idaho 83201
• NEW AUCTION PLATFORM! EVERYONE CLICK LOGIN / REGISTER, then Click Register at the Bottom of that Link. Follow Instructions. THANK YOU FOR YOUR PATIENCE! We are Doing our Best Through Cyber Attacks, Illness, Moving and Welcoming our New Staff.
  Artwork, Crane, Bannock County Excess Equipment Including Dump Trucks, Work Trucks and Composting Equipment, Tools, Auto, RV, Antiques, Collectibles, Coins, Jewelry, Tools, Shop Equipment, Furnishings, Decorations, Western, Hunting, Fishing, Guns, Private Collections and Much More. A Great Selection is Arriving Now! Sellers from all Over are Bringing in Things You Need. Details Added Often, Please Check Back!
  PICK UP: Saturday Until 5PM, Monday – Tuesday 9AM – 5PM

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Cars, Trucks, SUVs, Powersports

• Online:
  Sat, Oct 9th, 10:30 AM to 11:30 AM
• Inspection:
  Fri, Oct 8th, 9:00 AM to 5:00 PM
• 2221 S 5th
  Pocatello, ID 83204
• ENTERING INFORMATION INTO OUR NEW BIDDING PLATFORM NOW! PLEASE CREATE A NEW ACCOUNT TO BID. County Trucks, Cars, Trucks, SUVs, Trailers, RVs, Powersports, Gantry Crane, Truck Beds and More. Items Added Regularly Leading up to Auction Day.
  PICK UP: Saturday until 5PM, Monday and Tuesday 9AM – 5PM

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Quality Furnishings, Floral Decor

• Online:
  Wed, Oct 13th, 1:00 PM to 4:00 PM
• Inspection:
  Tue, Oct 12th, 11:30 AM to 12:30 PM
• TBA
  Idaho Falls, ID 83402
• Cataloging Now – Bid on Household Items, Bedroom and Living Room Furniture, Dining Set, Riding Mower, Dolls, Costume Jewelry and More! All Items are Located at the Estate in Idaho Falls and Need to be Picked up During Scheduled Times.
  PICK UP: Thursday and Friday 11AM – 1PM

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Antique Farm Implements, Camper, Trailers

• Online:
  Sun, Oct 17th, 1:00 PM to 3:00 PM
• Inspection:
  Fri, Oct 15th, 12:00 PM to 1:00 PM
• TBA
  Lava Hot Springs, ID 83246
• LINK NOW ACTIVE! Bid on a Variety of Quality Merchandise Including a Camper, Motorcycle, Trailers, Tools, Furnishings, Decor and More. Items are Located at the Estate in Lava Hot Springs. Check Back Soon to Start Bidding!
  PICK UP: Monday 10AM -12PM, Tuesday 12PM – 2PM

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Large Tool & Welding Selection

• Online:
  Wed, Oct 20th, 1:00 PM to 3:00 PM
• Inspection:
  Tue, Oct 19th, 12:00 PM to 1:00 PM
• TBA
  Roberts, Idaho 83444
• Cataloging Now – Bid on Welders, Grinders, Clamps, Jacks, Drill Press, Gas Cans, Compressors, Hand Tools, Hardware, Antlers and More! Items are Located in Roberts, ID and will Need to be Picked up During the Scheduled Times Listed Below.
  PICK UP: Thursday 10AM – 1PM, Friday 12PM -2PM

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Vehicles, Power Tools, Farm Implements

• Online:
  Wed, Oct 20th, 3:00 PM to 5:00 PM
• Inspection:
  Tue, Oct 19th, 11:00 AM to 12:00 PM
• Michaud Creek
  Pocatello, Idaho 83204
• Bid on Power and Lawn Tools, Tractor, Vans, Air Tank, Implements, Grill, Air Compressors, Generator, Power Tools and More. Closing in Conjunction with the Roberts Estate.
  PICK UP: Thursday 1PM – 4PM and Friday 2PM – 4PM

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80+ Sellers, 1 BIG Auction!

• Online 4th Wednesday:
  Wed, Oct 27th, 1:00 PM to 4:30 PM
• Inspection:
  Tue, Oct 26th, 9:00 AM to 5:00 PM
• 2221 S 5th
  3223 Ave of the Chiefs
  Pocatello, Idaho 83201
• Mark Your Calendars Now for the Fourth Wednesday in October! Items Will Begin Closing at 1PM Every 10 – 20 Seconds Until All Items are Sold. 99% of the Items Offered Will be Sold! Out of Thousands of Items a Few items Will Have Soft Reserves, of Which Most are Sold to the Highest Bidder. Find Something You Want or Need Here! Check Back Soon to Start Bidding!
  PICK UP: Wednesday until 5PM, Thursday – Friday, 9AM – 5PM, Saturday 9AM – 1PM.

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Great Selection – Please Check Back!

• Online 4th Wednesday:
  Wed, Oct 27th, 1:30 PM to 2:30 PM
• Inspection:
  Tue, Oct 26th, 9:00 AM to 5:00 PM
• 2221 S 5th
  Pocatello, ID 83201
• Cars, Trucks and SUVs in a Variety of Makes, Models and Conditions Ranging from Mechanic Specials to Low Mileage and Ready to Drive. Test Drive Vehicles in all Upcoming Auctions on the Lot of Our Headquarters Location, 2221 S. 5th.
  PICK UP: Wednesday until 5PM, Thursday – Friday 9AM – 5PM, Saturday 9AM – 1PM

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Cataloging This Week!

• Online:
  Thu, Oct 28th, 1:00 PM to 2:00 PM
• Inspection:
  Wed, Oct 27th, 11:00 AM to 1:00 PM
• TBA
  Malad, Idaho 83252
• Bid on a Horse Trailers, Camp Trailers, Farm Implements, Dump Truck, Back Hoe, Cow Chutes, Tractors, Paneling and More! A Majority of the Items will be Located at the Estate in Malad, ID. Check Back Soon to Start Bidding!

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Machining, Wood Working, Electrical, HVAC

• Online::
  Tue, Nov 2nd, 10:00 AM to 7:00 PM
• Inspection:
  Tue, Oct 26th, 10:00 AM to 3:00 PM
• 669 W Quinn Rd – Titan Center
  Former Gateway West
  Pocatello, ID 83201
• CATALOGING NOW! Electrical Equipment, Wood Shop, HVAC Refrigerant Equipment, Metal Fabrication Equipment, Machine Shop, Storage, Shelving, Welding, Bending, Fork Lifts, Man Lifts and More. Details Added Often, Please Check Back! HUGE SELECTION! Items Located at the New Development Titan Center – Former BE Bucyrus Erie, Gateway Center, Naval Ordinance “Gun Plant”
  PREVIEW: Tuesday, Oct. 26th and Monday Nov 1st 10AM – 3PM
  PICK UP: Wednesday, Nov 3rd – Friday, Nov 5th, 9AM – 4PM or by Appointment

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Check Back Soon to Start Bidding!

• Online:
  Wed, Nov 3rd, 1:00 PM to 4:00 PM
• Inspection:
  Tue, Nov 2nd, 12:30 PM to 1:30 PM
• TBA
  Inkom, Idaho 83245
• Cataloging Now – Tools, Household Goods, Truck, Car, TVs, Couches, Dressers, Beds and More. This Estate will Have Something for You!

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Business, Collections, Shop, Equip

• Online 2nd Saturday:
  Sat, Nov 13th, 9:30 AM to 4:30 PM
• Inspection:
  Fri, Nov 12th, 9:00 AM to 5:00 PM
• 2221 S 5th
  3223 Ave of the Chiefs
  Pocatello, Idaho 83201
• 8 Acres of things you need! Items brought in all month for one big day of bidding. You will find Tools, Art, Household Goods, Cars, Trucks, SUVs, Specialty Vehicles, Jewelry, Western, Hunting, Sports and More. Inventory posted as Cataloged.
  
  PICKUP: Saturday until 5, Monday – Tuesday 9 – 5.

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Ending the Day Before Thanksgiving

• Online:
  Wed, Nov 24th, 1:00 PM to 5:00 PM
• Inspection:
  Tue, Nov 23rd, 9:00 AM to 5:00 PM
• 2221 S 5th
  Pocatello, ID 83204
• We’re Thankful for Our Amazing Buyers and Sellers All Year Long! Bid Here for Vehicles in All Shapes and Sizes, Antiques, Tools, Coins, Jewelry, Furnishings and Much More. We will be Closed for the Holiday on the 25th and will Reopen for Normal Business Hours on the 26th. We Hope You Have a Great Thanksgiving and Look Forward to Seeing you Friday!

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Rare, Interesting & Practical Items

• Online:
  Sat, Dec 11th, 9:30 AM to 4:30 PM
• Inspection:
  Fri, Dec 10th, 9:00 AM to 5:00 PM
• 2221 S 5th Ave
  Pocatello, ID 83201
• Find Your Christmas Presents at Prime Time! Items up for Bid will Include Vehicles, Firearms, Tools, Coins, Jewelry, Furnishings, Decor and Much More. Keep Watching to See What Treasures You Can Find!

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Everything from Autos to Antiques

• Online:
  Wed, Dec 22nd, 1:00 PM to 5:00 PM
• Inspection:
  Tue, Dec 21st, 9:00 AM to 5:00 PM
• 2221 S 5th Ave
  Pocatello, ID 83204
• Don’t Miss the Last Community Auction of 2021! Items up for Bid will Include Vehicles, Antiques, Tools, Furnishings, Decor, Jewelry, Coins and More. Give us a Call at (208) 232-4912 to See if Your Items Would be a Good Fit for Auction!

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PRIME TIME – Green River College

PRIME TIME

PRIME TIME is a program for active adult learners 55+.

Members enjoy stimulating, intellectual learning through short non-credit courses, discussion groups, social activities, and educational tours.

Membership is open to adults 55+ who are interested in participating in classes and educational tours. A yearly membership fee of $55 entitles you to a discount on PRIME TIME classes. If you are not a member, you are welcome to attend at the non-member class fee.

Become a member today!

• Interesting short-term programs and educational tours that stimulate learning and interaction
• Discounted fee for PRIME TIME classes and educational tours
• Membership socials, luncheons, and guest lectures
• 10% discount on most Continuing and Community Education classes

Register by phone by calling 253-833-9111, ext. 2535.

Current Classes & Programs

Sign up for programs by browsing the selection below.

Dealing with Climate Change: Having to Adapt

“Our weather–it is achangin'”: Droughts, floods, hurricanes, temperature domes causing high heat, forest fires, and more. How did we get here? Why the rise of climate-change deniers? Most importantly, how will we have to adapt to changing weather patterns. Sign up to find out what to …

Learn about the different Medicare options in this seminar. We will discuss Medicare Part A & B as well as Medicare advantage health plans, prescription drug health plans, supplemental insurance and more!…

Retirement Planning Workshop

This workshop covers 3 main areas critical for individuals approaching retirement: how to budget for retirement income, protecting your most valuable assets from the unexpected and the potential rising costs of health care expenses. …

Contact Us

Questions? Please submit the form below and we will be in touch!

Contact Us

Green River College
Continuing and Community Education

12401 SE 320th St
Auburn, WA 98092 

Phone: 253-833-9111, ext. 2535

Welcome to PrimeTime Dance – Live! Dance! Shine!

Welcome to PrimeTime Dance – Live! Dance! Shine!

The PrimeTime LIVE Finals gives each competition the excitement of a Nationals even+t!

Tailored for a wide range of students with a leveled award structure, PrimeTime has a level for everyone!

Compete to become a PrimeTime Idol!

Featured Photogenic Champion Categories.

As a part of the Showbiz family, you can expect the same high quality production and professional staff.

The PrimeTime LIVE Finals gives each competition the excitement of a Nationals event!
Tailored for a wide range of students with a leveled award structure, PrimeTime has a level for everyone!
Compete to become a PrimeTime Idol!
Featured Photogenic Champion Categories.
As a part of the Showbiz family, you can expect the same high quality production and professional staff.

We are excited to announce that all digital download photos and videos for our regional competitions are now 100% free!
Learn More

For 2021, we are continuing our popular age divisions for solos. By breaking ages into eight divisions, dancers will be judged more accurately and create a more competitive atmosphere for everyone.
Learn More

We are excited to announce that all digital download photos and videos for our regional competitions are now 100% free!

Learn More

For 2022, we are continuing our popular age divisions for solos. By breaking ages into eight divisions, dancers will be judged more accurately and create a more competitive atmosphere for everyone.

Learn More

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Prime Time Cigars – CheapLittleCigar.com

Prime Time Little Cigars are a very popular brand of cigars that both occasional and frequent smokers choose for enjoyment. Not only are these cigars found at my convience stores and gas stations, making it an easy pick up while you are getting your groceries or fuel, but they also come in multiple flavors and are reasonable priced per pack. Keep reading for a bit more information on Prime Time Little Cigars. 

One of the first things people notice about Prime Time Little Cigars is the amount of flavors they offer. You can currently find blueberry, cherry, grape, peach, raspberry, strawberry, vanilla and watermelon, and the company continues to come out with new flavors on a regular basis. These different flavors add a hint of taste when you are smoking, making for an enjoyable break from your hectic day. Each flavor not only tastes like the flavor it claims to be, but it also smells like the sweet flavor on the label. 

Another benefit of Prime Time Little Cigars is the quantity options that they come in. Some people are occasional smokers and do not want to buy an entire pack of cigars. Prime Time Little Cigars are perfect for this, as they come in single wrapped cigars. If you are looking for just a pack to smoke in one night, then you can purchase a 10-pack of cigars. And if you are a regular smoker, a 20-pack is a good choice that will last long and taste sweet. No matter the occasion, you can buy just the right amount of Prime Time Little Cigars for what you desire.

Prime Time Little Cigars are part of Prime Time International Company and are manufactured in North America. The Prime Time International Company makes a variety of products, ranging from Prime Time Little Cigars, Happy Hour Cigars, PT Rillos, PT Tips, Smokers Choice, and more. With such a variety of preference options, you are sure to find exactly what you are looking for from the PT International Company brand. And knowing they use quality tobacco in all of there products, you know you are only getting the best.

Whether you only smoke Prime Time Little Cigars after a long days work, or you pick up a pack right before you head to the office, they are a great choice for smokers. They offer a ton of flavors that make smoking more enjoyable and still give you that relaxing feeling. Consider a pack of Prime Time Little Cigars for your tobacco needs. 

90,000 Prime Time Company. Media monitoring, analytics, industry digests, press reviews, competitive analysis, reputation audit

Prime Time provides consulting services in the field of media research. We offer our clients a wide range of information products, including Media monitoring, blog monitoring, press clipping, news reports, thematic and news digests, information map of the day, journalist ratings, analytical reports, competitive analysis, reputation audit and much more.
To solve non-standard tasks and develop new products to optimize information policy, we have created the Department of Special Projects and Analytical Development. Combining an individual approach to clients and the experience of analysts, we quickly carry out the most complex research.
The basis for most of Prime Time’s products is monitoring of media and other open sources of information (blogs, Internet resources of various organizations and departments, etc.). Media monitoring is carried out using a comprehensive database containing more than 10,000 Russian and 3,000 foreign sources (print media, news agencies, Internet media, transcripts and recordings of TV and radio, specialized press).
Along with the data of media monitoring in the preparation of information products, Prime Time specialists use materials from marketing and sociological research, their own results of studying the central and regional media markets in Russia and foreign countries.
Our products are a unique tool for optimizing the work of public relations specialists, employees of press services, employees of marketing departments, top management. Media monitoring and other information and analytical reports can improve the efficiency of solutions in such areas as Public Relations (PR), Media Relations (MR), Government Relations (GR), Investor Relations (IR).
The clients of Prime Time are the largest Russian and foreign companies, banks, public and political associations, financial and industrial groups.

Our clients receive up-to-date information promptly in a convenient form.

PrimeTime !, reviews, schedule and tickets for the play, staging Moscow Musical Theater, The 7 Fingers, Moscow – Afisha-Teatry

The plot would seem simple and predictable. A girl from the provinces comes to a television music competition to conquer Moscow.Hooking up, making a name for yourself, running away to a better life.

She is talented, beautiful and ambitious. And, of course, everything should work out for her. After all, there is always a place for miracles in life. Miracles and celebration. Namely, I followed the holiday!

Well. Expectations were more than justified, except for the predictability of the plot 🙂
I could not guess the ending with 100% accuracy. But this is great!
But how easily and naturally the creators of the play managed to incorporate the feeling of a holiday into literally every scene, be it a gorgeous broadcast from a Moscow studio or a small musical performance in a provincial cafe, the only one in the whole city.
No complicated decorations. Schematic, mobile, but thanks to this, literally in seconds, a dressing room, a meeting room, a chic platform for performances, a club, etc. appears on the stage. And all this is largely due to the superbly set lighting and gorgeous special effects! Three huge plasma screens make it easy to create the right atmosphere.

The main character – Anya (Asya Budrina) – what a gorgeous voice! What a range! And this is a virtuoso mastery of the “instrument”.Especially after the nightclub scene.
In general, the nightclub is the purest delight! They were all handsome there.

The antipode of the main character is the Muscovite Lyolya (Ekaterina Novosyolova) Lyolya is talented and beautiful, but for some reason a fish … I remained completely indifferent to her. Even in such an unexpected ending.
And because of this strange impression of the character, I really wanted to see the play in a different cast, to compare all three Lyol, suddenly I still like one of them.

And one more female image that I liked unconditionally! Its some kind of truthfulness, realism.This is Oksana, presenter (Oksana Kostetskaya)
And in this image everything was perfect! Bravo!

Efim Shifrin as Danila is a masterpiece!

One of the difficult roles – Matvey (Vadim Dubrovin) It is difficult, first of all, because the viewer must believe the guy. Believe that it is exactly like that. And I personally believed it! Well, this character did not leave me indifferent 🙂

As did the line of love, which, by the way, is present here more than once
Yes! I almost forgot about humor. I have no doubt you will appreciate the “cleaning lady show”
And the biting remarks “on the topic of the day.”Including about “zeroing” 🙂
By the way, I have no doubt that after the resumption of the performance we will hear something funny about the coronavirus 🙂
And this, of course, adds lightness and relevance to what is happening on the stage of life.

So feel free to take note, I recommend!
I myself am thinking of going to another train. Really curious.

Vacancies of Prime Time

Prime Time provides services for media monitoring and analysis of the results of PR-activity.Thanks to an individual approach to customer requests, the list of our services is always open: from daily monitoring of the media, the Internet and social networks to the preparation of serious analytical reports, information audit, competitive or reputation analysis and much more, which we ourselves do not know until then, until we receive a request from a client.

Our products are a unique tool for optimizing the work of public relations specialists, employees of press services, employees of marketing departments, top management.Media monitoring and other information and analytical reports can improve the efficiency of solutions in such areas as Public Relations (PR), Media Relations (MR), Government Relations (GR), Investor Relations (IR).

Prime Time Media Group has been operating in the media research market since 2005 and is a holding-type structure in organizational and legal terms, and includes such companies as Prime Time, Siberian Media Monitoring Center and International Center media research ”, having a single management team, development and quality standards and working under a single brand“ Media Group Prime Time ”.

The specificity of services presupposes the professional use of modern communication channels by the company’s specialists, and competition requires a constant reduction in the cost of the services provided. Under the influence of these factors, in 2007 a production department was organized in the Murmansk region, and in 2009 – in Kemerovo. The specialists of the regional production departments are managed remotely from the central office in Moscow.

In 2010, as a result of the expert acquaintance with the exclusive analytical developments of Prime Time in the field of PR effectiveness evaluation, the company was admitted to the membership of the international professional association for media measurement and evaluation of communications – AMEC (Association for the Measurement and Evaluation of Communication , www.amecorg.com), headquartered in London.

For the purposes of international cooperation and the development of analytical developments in 2011, the International Media Research Center LLC was organized.

Today, the services of Prime Time are used by such companies as: Schneider Electric, Sheremetyevo International Airport, Aeroexpress, Expobank, BKF Bank (Corporate Finance Bank), Investment and Development Company City-XXI Century, Embassy of Finland in Moscow , OOO Trading House Megapolis (TM Khortytsya), OOO Unilever Rus, ZAO Firm IT, SIBUR, OOO Capital Group, OAO Fortum, Danone-Unimilk Group of Companies and a lot others.

Clients of “Prime Time” highly appreciate the quality of services and willingly recommend the company to colleagues-specialists. This is evidenced by the presence of more than 19 letters of recommendation for the period from 2006 to 2013, posted on our corporate website www.prime-time.ru

We are successful professionals in the media research market. Our team includes both established specialists and young personnel – graduates of leading universities in Russia (Moscow State University named after M.V. Lomonosov, State University – Higher School of Economics, etc.).

Average age of the company’s employees Prime Time 25-30 years old. The ambitiousness of the young team is supported by the experience of working with such spheres of the economy as the oil and gas, metallurgical, coal industries, the banking market, the entertainment industry, IT and telecommunications, etc. » on the market of information and consulting services.

Linguistic Center “Prime Time” in Togliatti

LC Prime Time is
study of foreign languages ​​according to the latest foreign methods with experienced certified teachers in
modern comfortable classrooms or online / remotely for students from anywhere in the world.

Our center has been operating since 2012 and is licensed to carry out educational activities.

What is an educational license for? The license provides a number of benefits for our listeners.

First of all, an educational license guarantees the availability of a material and technical base, its own developed educational programs, printed and electronic training materials, and certified teachers.

In addition, the educational license gives us the right to issue you certificates of the programs you have listened to.
And finally, the most interesting (!): Having a valid license for education makes it possible to make a tax refund for payers for educational services.

And that’s not all. At the beginning of 2021, the Prime Time LC received the status of a privileged partner of the international company ETS Global, becoming the only such center in the Volga region and one of 7 centers in Russia.

What is ETS Global? It is a world leader in the creation, preparation and administration of international TOEFL and TOEIC English tests for adults and children. More than 50 million people a year pass these exams around the world to build their successful careers in the largest international corporations, to study at the world’s leading universities and simply to successfully master the English language.

Our accredited center administrators prepare for these exams using specialized study materials. Classes can be held in our classrooms, on-site or online. Based on the results of the courses, students can take an exam at the appropriate level according to the European system of the level of proficiency in a foreign language CERL.

And, of course, in our center you can simply sign up for the TOEFL or TOEIC exam individually. For corporate clients, it is possible to organize exams at the customer’s site.Test dates are agreed with each client individually.

Thus, we make every effort to make learning English in our center as comfortable, useful, fun and effective as possible.

Learning foreign languages ​​is always an exciting process, new acquaintances and a lot
interesting impressions. And training at the Prime Time LC will help you change your life for the better!

You can apply for training at https: // forms.gle / zDn8mUbZ59KfodcF7

We will be happy to provide you with additional information and to answer any questions you may have.

We are in touch
24/7: +7 (996) 730-71-91 (Viber).

Our e-mail: [email protected]

Don’t waste your time, learn English at Prime Time!

Take a free test and evaluate your knowledge of English

Latest news

30.04.2021

Working hours in MAY

OPERATION MODE IN MAY

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Spring session 2021 / TOEIC / TOEFL

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Registration for TOEIC is open

Registration for preparation or passing of the TOEIC exam is open.

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22.02.2021

Congratulations on Defender of the Fatherland Day.

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08.02.2021

Taking TOEFL and TOEIC exams for adults and children.

At the beginning of 2021, the Prime Time linguistic center officially became a privileged partner of the international company ETS Global, the only center in the Volga region and one of the few in Russia.

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90,000 Senator proposed showing successful teachers in prime time on TV

Legal mechanisms to protect teachers from bullying should be thought out, and stories of successful teachers should be shown in prime time on television.This opinion was expressed to Rossiyskaya Gazeta by the chairman of the Federation Council Committee on Education and Science Lilia Gumerova. The senator commented on the communication of President Vladimir Putin with representatives of the public and the meeting of the Presidium of the State Council of the Russian Federation, the topic of which was general education.

Earlier on Wednesday, the teacher of history and social studies from Yaroslavl Zhanna Torkhova complained to the head of state about the image of the teacher from the humorous show “Our Russia” Snezhana Denisovna, who extorts money from students and their parents. According to Torkhova, the demonstration of such characters negatively affects the image of teachers.

“During the President’s meeting with teachers and parents, the leitmotif sounded the idea of ​​increasing the prestige of the teaching profession. Of course, we understand that this system of measures. Two years ago, our chamber adopted an appeal to the government to change the remuneration system, we have developed approaches with relevant departments. Today I felt that there is an understanding that it is necessary not only to change the payment system, but also the moral component, “said Gumerova.

The Senator drew attention to the fact that if a teacher appears in prime time on television, then these are just some scandalous stories.

“An image has been formed in society that a teacher is an unsuccessful person persecuted by children, parents and work with a meager salary. But how many teachers do we see at the Teacher of the Year competition! They can give so much not only to their immediate students, but also children from all over the country. For some reason, a positive image of a teacher is not being lobbied, but this is no less important than raising salaries, “she said.

According to Gumerova, teachers often become victims of bullying and leave the profession.

“As a rule, a teacher is left alone with some kind of history, and not the best part of bloggers, in pursuit of hype and scandals, puts the situation in a bad light. Therefore, I think it is important to think over the legal mechanisms for protecting the teacher,” added the legislator.

As for the topic of extortions in schools, which was ridiculed in the image of Snezhana Denisovna, such cases cannot be hushed up, the head of the specialized committee of the Federation Council is convinced.

“There are school councils in which teachers, parents and students participate. A lot depends on the director of a particular school – how he managed to organize the process. Let’s be honest: there is not enough budget money for everything, there are additional expenses, but they have to carried out with the consent of the parents, openly discussed. These should be reasonable amounts, parents in no case should pay for what the state guarantees, “concluded Lilia Gumerova.

RC “Prime Time” – apartments near m.Airport | Completion date, apartment layouts, mortgage, prices from the developer

RC “Prime Time” is a business-class residential complex under construction in one of the most prestigious districts of the Moscow Central Administrative District. Just 700 m from the Aeroport metro station and 15 minutes to the Kremlin. The complex is in the heart of a green area with a unique historical appearance, formed by the majestic buildings of the Stalin era, surrounded by wonderful parks, squares and alleys.

Video presentation

The magnificent architecture of the Prime Time residential complex in the spirit of monumental and solemn neoclassicism harmoniously fits into the style of the ceremonial Stalinist buildings on Leningradsky Prospekt.Light facades finished with porcelain stoneware, austere upward forms, slender proportions and tall windows: Prime Time is the home of your time!

The center of the architectural group of the Prime Time residential complex has become the already built house of the first stage of construction: a monolithic building with a height of 15 floors consists of 9 sections, the house is planned to be delivered at the end of this 2018.

In the second stage (construction has already begun, the planned delivery in the first quarter of 2020) 3 monolithic-brick buildings.Building A has 2 sections, 16 floors high. Building B has 1 section with a height of 23 floors. Building C will become an office building.

RC “Prime Time” takes special care of its youngest residents: in each residential building of the second stage, the first two floors will be allocated for a kindergarten. A landscaped courtyard with playgrounds, green spaces, recreation areas and walking paths will be located on the operated roof of the underground parking. Access to the private area of ​​the inner territory of the complex is only by an electronic key.Stylish landscape design, “Yard without cars”, “Barrier-free environment”, closed guarded territory – privacy, safety, comfort and aesthetics from “Prime Time”.

The apartment layout of the second phase of the construction of the residential complex “Prime Time” includes standard apartments and European planning. The list of proposals includes 1, 2, 3, 4-room apartments with a total area of ​​36.6 to 127.17 sq. m.

The European plans provide for spacious kitchen-living rooms, which will become a common guest area and a place for rest and communication of the whole family.The apartments have loggias or balconies, double-glazed windows with aluminum profiles, facade elements and special niches for installing external air conditioning units, good quality entrance doors. And from the windows of the upper floors you can admire the magnificent panoramic views of the picturesque city landscapes of Moscow.

In the assortment, some of the apartments are offered with finished finishing from the developer – three design styles, high-quality construction and finishing materials, professional work.The rest of the apartments are rented out with a rough finish.

Entrance lobbies, reception area and common areas – wheelchairs, bicycle, elevator halls will be finished using natural materials according to an exquisite design project.

Estonia Visa Information – In St. Petersburg and Murmansk – Russian – General Information

For your convenience, we are pleased to offer the service of submission of documents for a visa “Mobile Biometrics”.

Benefits of this service:

• Mobile Biometrics is a convenient and secure way to apply for a visa without having to visit the Visa Application Center
• This service allows you to simultaneously apply for a visa and provide biometric data without leaving the comfort of your home or office
• A highly qualified specialist of the Visa Application Center will come to you with all the necessary equipment

We are glad to announce that at the moment there is a discount of up to 50% for the service *

* discount valid until May 31, 2021; the price below is indicated without discount

Service cost:

* When ordering in Moscow and Moscow region

Rates DO NOT include consular and service fees for processing an application

The cost of the service for children under 12 years old is fixed – 35 euros per application

The set of documents must be fully prepared before the arrival of the Mobile Biometrics specialist

How to issue: To find out the cost of the “Mobile Biometrics” service in your city, to get detailed information on the service, call us: +7 965 119 00 70, write mobilebiometrics-russia @ vfsglobal.com or fill out the application online. Our team will contact you shortly!

Attention: The use of this service does not affect the period of consideration of the visa application, the adoption of a positive decision on the visa application during its consideration, or the duration of the visa.

We also draw your attention to the fact that you can order this service only through our website, or by calling the number indicated above. The Visa Application Center is not responsible for services ordered on third-party resources.We warn you that such services can be poorly provided, and you can become a victim of fraudulent activities!

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