Team usa under armour. Under Armour and Team USA: A Comprehensive Look at Sportswear Partnerships

How does Under Armour’s partnership with Team USA impact athletes and fans. What are the key features of Under Armour’s Team USA collection. Why are major sponsors reconsidering their relationships with USA Gymnastics.

Under Armour’s Collaboration with Team USA: A Game-Changing Partnership

Under Armour, a leading sportswear brand, has been a significant partner of Team USA, providing high-performance apparel, footwear, and accessories for various sports. This collaboration has been instrumental in equipping American athletes with cutting-edge gear for international competitions, including the Olympic Games.

The partnership between Under Armour and Team USA extends beyond just providing uniforms. It encompasses a range of products designed to enhance athlete performance and showcase national pride. From training gear to competition wear, Under Armour has been at the forefront of innovative sportswear design for Team USA.

Exploring the Under Armour Team USA Collection

The Under Armour Team USA collection offers a wide array of products for both athletes and fans. Here are some notable items from the lineup:

• Youth UA Fan Fun Hoodie ($55)
• Youth UA Stats Don’t Lie Tee ($25)
• UA Royal Retro Stripe Tee ($25, on sale from $32)
• UA Seam to Seam Tee ($25, on sale from $30)
• Women’s UA Grey City Air Performance Tank Top ($30)
• Youth UA Team Blast 1/4 Zip Pullover ($45)

These products showcase Under Armour’s commitment to combining style with functionality, offering both performance-enhancing features for athletes and stylish options for supporters.

The Impact of Under Armour’s Sponsorship on Team USA

Under Armour’s sponsorship has had a significant impact on Team USA’s performance and image. By providing state-of-the-art gear, the brand has contributed to the athletes’ comfort and performance during training and competitions. Additionally, the partnership has helped create a cohesive and recognizable look for Team USA across various sports.

The collaboration has also extended to research and development, with Under Armour working closely with athletes and coaches to refine and improve their products. This ongoing innovation has helped keep Team USA at the forefront of athletic performance on the global stage.

Challenges in Sponsorship: The USA Gymnastics Situation

Despite the success of Under Armour’s partnership with Team USA, recent developments in USA Gymnastics have led to challenges in sponsorship relationships. According to reports, Under Armour, along with other major sponsors like Hershey’s and Procter & Gamble, are reconsidering their partnerships with USA Gymnastics.

The decision to end or not renew sponsorship deals comes in the wake of ongoing sexual assault cases that have rocked the sport of gymnastics. This situation raises important questions about the responsibilities of sponsors and the impact of controversies on sports partnerships.

Key Points in the Sponsorship Changes:

1. Under Armour is reportedly ending its eight-year deal with USA Gymnastics early. The original contract was set to run through the 2020 Summer Games.
2. Hershey’s contract is nearing its end, with no serious renewal negotiations reported.
3. Procter & Gamble has also indicated its intention to move on from its sponsorship.

These changes highlight the complex relationship between sports organizations, athletes, and corporate sponsors, especially in times of controversy.

The Future of Team USA Sponsorships

As major sponsors reconsider their relationships with USA Gymnastics, it raises questions about the future of sponsorships for Team USA across various sports. Will new sponsors step in to fill the void? How will these changes affect the funding and support for athletes?

The situation also brings to light the importance of ethical considerations in sports sponsorships. Brands are increasingly aware of the need to align with organizations that maintain high ethical standards and prioritize athlete safety and well-being.

Under Armour’s Commitment to Youth Sports

While the situation with USA Gymnastics presents challenges, Under Armour’s commitment to supporting youth sports remains evident in their product line. The company offers a range of youth-oriented products in the Team USA collection, including:

• Youth UA Black Shorts ($32)
• Youth UA Navy Shorts ($32)
• Youth UA Navy Wild Thing Tee ($25)
• Youth UA Red Wild Thing Tee ($25)
• Youth UA Game Day Excitement Tee ($25)

These products demonstrate Under Armour’s continued focus on inspiring and equipping young athletes, even as they navigate changes in their sponsorship strategies.

The Role of Sportswear in National Pride and Athletic Performance

The partnership between Under Armour and Team USA underscores the significant role that sportswear plays in both national pride and athletic performance. Team uniforms and related merchandise serve as powerful symbols of national identity during international competitions.

At the same time, the technical aspects of sportswear can have a real impact on athletic performance. Under Armour’s focus on innovative materials and designs aims to give athletes a competitive edge, whether through moisture-wicking fabrics, ergonomic fits, or other performance-enhancing features.

Balancing Style and Function

One of the challenges for sportswear brands like Under Armour is balancing style with functionality. The Team USA collection demonstrates this balance, offering products that are visually appealing and proudly display national colors and symbols, while also incorporating high-performance features.

For example, the UA Royal Retro Stripe Tee combines a classic, patriotic design with Under Armour’s signature performance fabric technology. This approach allows fans to show their support while benefiting from the same comfort and performance features as the athletes they admire.

The Economic Impact of Sports Sponsorships

Sports sponsorships, like the partnership between Under Armour and Team USA, have significant economic implications. These deals provide crucial funding for sports organizations, supporting athlete development, training programs, and competition expenses.

For sponsors like Under Armour, these partnerships offer valuable brand exposure and association with national pride and athletic excellence. The global visibility of events like the Olympic Games can translate into increased sales and brand loyalty.

The Ripple Effect of Sponsorship Changes

The decision by major sponsors to end or not renew their contracts with USA Gymnastics could have far-reaching effects. It may impact:

• Funding for athlete training and support programs
• The ability to host and participate in international competitions
• The development of youth gymnastics programs
• The overall public perception of the sport

As the situation evolves, it will be crucial to monitor how USA Gymnastics and other sports organizations adapt to these changes in sponsorship landscape.

Innovation in Sportswear: Under Armour’s Contribution

Under Armour’s partnership with Team USA has been a catalyst for innovation in sportswear. The company’s commitment to developing cutting-edge products has pushed the boundaries of what’s possible in athletic apparel and footwear.

Key Areas of Innovation:

1. Material Science: Development of advanced fabrics that offer superior moisture management, temperature regulation, and durability.
2. Biomechanics: Designing products that work in harmony with the athlete’s body, enhancing natural movements and reducing fatigue.
3. Customization: Creating gear that can be tailored to individual athletes’ needs and preferences.
4. Sustainability: Exploring eco-friendly materials and production methods to reduce environmental impact.

These innovations not only benefit elite athletes but often trickle down to consumer products, improving the performance and comfort of sportswear for everyday athletes and fitness enthusiasts.

The Global Reach of Team USA Merchandise

The Under Armour Team USA collection extends the reach of American sports beyond national borders. Team USA merchandise is popular not just within the United States but also among sports fans around the world who admire American athletes and teams.

This global appeal has several implications:

• Cultural Exchange: Team USA merchandise becomes a vehicle for sharing American sports culture globally.
• Economic Impact: International sales contribute to the overall value of sponsorship deals and support for US sports programs.
• Diplomatic Soft Power: Sports and related merchandise can serve as a form of cultural diplomacy, fostering goodwill between nations.

The wide range of products in the Under Armour Team USA collection, from performance wear to casual apparel, caters to this diverse global audience.

The Future of Sports Sponsorships in a Changing Landscape

As the sports world grapples with issues like the USA Gymnastics controversy, the future of sports sponsorships is likely to evolve. Brands may become more cautious and selective in their partnerships, placing greater emphasis on ethics and athlete welfare.

Potential trends in future sports sponsorships could include:

1. Increased Due Diligence: Sponsors may conduct more thorough investigations into sports organizations before committing to partnerships.
2. Ethical Clauses: Sponsorship contracts may include more robust ethical clauses and conditions.
3. Focus on Individual Athletes: There might be a shift towards sponsoring individual athletes rather than entire organizations.
4. Emphasis on Youth Development: Sponsors may prioritize supporting grassroots and youth development programs to foster a positive image.
5. Technology Integration: Partnerships may increasingly involve collaborations on sports technology and data analytics.

As Under Armour and other sponsors navigate these changes, it will be interesting to see how they balance their commercial interests with social responsibility and ethical considerations.

Conclusion: The Evolving Relationship Between Brands and Sports

The partnership between Under Armour and Team USA, and the recent developments with USA Gymnastics, highlight the complex and evolving relationship between brands and sports organizations. While these partnerships can drive innovation, support athletes, and inspire fans, they also come with responsibilities and challenges.

As the sports world continues to change, brands like Under Armour will need to adapt their strategies, balancing commercial interests with ethical considerations and social responsibility. The future of sports sponsorships will likely see a greater emphasis on transparency, athlete welfare, and positive social impact.

Ultimately, the goal remains to support athletes in their pursuit of excellence while inspiring fans and promoting the positive values of sports. As Under Armour and Team USA navigate these changes, they have the opportunity to set new standards for how brands and sports organizations can work together to achieve these goals.

Under Armour | USA Baseball Shop

Under Armour

Youth UA Fan Fun Hoodie

Youth UA Fan Fun Hoodie

$55

Under Armour

Youth UA Stats Don’t Lie Tee

Youth UA Stats Don’t Lie Tee

$25

Under Armour

Youth UA Black Shorts

Youth UA Black Shorts

$32

Under Armour

Sale!

UA Royal Retro Stripe Tee

UA Royal Retro Stripe Tee

$25

was $ 32.00

Under Armour

Sale!

UA Seam to Seam Tee

UA Seam to Seam Tee

$25

was $ 30.00

Under Armour

Youth UA Navy Shorts

Youth UA Navy Shorts

$32

Under Armour

Sale!

UA Navy Retro Stripe Tee

UA Navy Retro Stripe Tee

$25

was $ 32.00

Under Armour

Sale!

UA Royal Fading Fast Tee

UA Royal Fading Fast Tee

$25

was $ 32.00

Under Armour

Youth UA Navy Wild Thing Tee

Youth UA Navy Wild Thing Tee

$25

Under Armour

Youth UA Red Wild Thing Tee

Youth UA Red Wild Thing Tee

$25

Under Armour

Youth UA Game Day Excitement Tee

Youth UA Game Day Excitement Tee

$25

Under Armour

Women’s UA Grey City Air Performance Tank Top

Women’s UA Grey City Air Performance Tank Top

$30

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Youth UA Navy Slash Tee

Youth UA Navy Slash Tee

$25

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Sale!

UA Royal BSB Tee

UA Royal BSB Tee

$25

was $ 28. 00

Under Armour

Youth UA Navy BSB Tee

Youth UA Navy BSB Tee

$28

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Youth UA Red Slash Tee

Youth UA Red Slash Tee

$25

Under Armour

Youth UA Overprint Wordmark Tee

Youth UA Overprint Wordmark Tee

$25

Under Armour

Youth UA Team Blast 1/4 Zip Pullover

Youth UA Team Blast 1/4 Zip Pullover

$45

Under Armour

Sale!

UA Black Shorts With Pockets

UA Black Shorts With Pockets

$34

was $ 40.00

Under Armour

Sale!

UA Navy Shorts With Pockets

UA Navy Shorts With Pockets

$34

was $ 40.00

Under Armour, Hershey’s, Procter & Gamble ending sponsorship contracts with USA Gymnastics

Two USA Gymnastics sponsors will not renew their deals with the organization when their contracts expire at the end of the year, and another sponsor has decided to end its deal more than 2½ years early, sources told ESPN.

Sources said Under Armour, Hershey’s and Procter & Gamble, some of USA Gymnastics’ biggest sponsors, are moving on as sexual assault cases continue to rock the sport.

A source told ESPN on Friday that Under Armour, which signed an eight-year deal in 2013 to provide performance apparel, footwear and accessories to the team through the 2020 Summer Games, was ending its deal early.

A Hershey’s source told ESPN that, with 16 days left on the contract, there have been no serious renewal negotiations.

Procter & Gamble said in a statement provided to ESPN that “we will evaluate to renew our partnership next spring, in light of our longer term priorities and continued actions on their part.” The statement also said the company wants to “ensure all voices who have been affected by abuse have been heard and that USAG takes all measures necessary to address such vitally important issues.”

More than 140 women have accused former team doctor Larry Nassar of sexually abusing them. Many are part of a lawsuit against Nassar that is now in federal court.

Under Armour, Hershey’s and Procter & Gamble are leaving USA Gymnastics as sponsors, sources told ESPN, following a year in which a former team doctor pleaded guilty to 10 counts of sexual contact with underage girls Laurence Griffiths/Getty Images

Nassar, who last month pleaded guilty in Michigan to 10 counts of sexual contact with underage girls, was fired from USA Gymnastics in 2015, but the gymnasts say the organization didn’t do enough and still hasn’t taken responsibility for the doctor’s actions.

Last week, USA Gymnastics filed a motion to dismiss the claims of all the gymnasts against them, saying they had “no legal duty to protect plaintiffs from Nassar’s criminal conduct.”

On Friday, three women who say they were abused by Nassar — 2000 Olympic bronze medalist Jamie Dantzscher, former national team member Jeanette Antolin and three-time national champion rhythmic gymnast Jessica Howard — released a statement after a report in the Orange County Register that Procter & Gamble and Kellogg’s, whose deal expired at the end of 2016, would not return as sponsors.

“Procter & Gamble and Kellogg’s have decided they can no longer support an organization which refuses to take responsibility for the crimes committed by their National Team doctor and their failure to warn others of his criminal conduct,” the three said in a statement. “Hershey’s, Under Armour, AT&T, United Airlines and NBC Sports should put their money where America’s conscience is and withdraw their financial support of this organization until their officers and directors are replaced by people who will protect the health and safety of child athletes.”

United Airlines said the company does not sponsor USA Gymnastics, any individual sports or their governing bodies.

“United Airlines is proud to support the United States Olympic Committee and the outstanding athletes who represent the United States in Olympic competition,” the company said in a statement provided to ESPN.

In a statement, USA Gymnastics said it is “extremely grateful to all of our corporate partners for their support of our athletes, our sport and the organization.”

“While USA Gymnastics entered into certain sponsorship agreements that have been fulfilled, we are now discussing renewal opportunities that will reflect our commitment to creating a culture of empowerment focused on athlete safety and other important initiatives,” USA Gymnastics said. “We value our longstanding partnerships with all of our corporate partners, and we look forward to working together with them to make a positive difference in our athletes’ lives.”

Officials with AT&T and NBC Sports didn’t immediately respond to requests for comment.

“Sponsors of USA Gymnastics are normally marketing their product to children and their families,” said John Manly, a lawyer who represents 106 of Nassar’s accusers, including Dantzscher and McKayla Maroney, who was part of the gold-medal-winning U.S. Olympics team in 2012. “Our country might be deeply divided politically, but one thing everyone is united on is their opinion of sexual abuse. It is vile and unacceptable, and no corporation wants to be associated with that.”

One USA Gymnastics executive, president Steve Penny, has lost his job after the sexual assault accusations. In June, three months after Penny left, The Wall Street Journal reported that he received a severance package of nearly $1 million.

Manly said he was surprised that the USOC, which is named as a defendant in the lawsuits, hasn’t done more, not only on a moral basis but also to protect its future financial interests.

While lawyers are looking for compensation for the victims, Manly said there would be no discussion of that until the lawsuits accomplish their goal of understanding who knew what and when.

On Friday, Michigan State, where Nassar was also employed and was alleged to have abused victims, announced it was creating a $10 million fund that will be geared toward counseling for Nassar’s victims.

Earlier this month, Nassar was sentenced to 60 years in federal prison for possessing child pornography.

Bella Alarie ’20 signs with Under Armour

Bella Alarie ’20 has signed with Under Armour, the company announced, and is one of “three rookie basketball stars” to join its lineup. Alarie was drafted fifth overall in the 2020 WNBA draft by the Dallas Wings. 

“They are the latest class of young athletes to join Team UA, and part of the brand’s ongoing commitment to empower the next generation of female athletes and equip them with the latest product innovations,” Pilar Terry, executive director at MC Brand Communications, wrote in a press release. “As part of the multi-year deals, Bella, [Kaila Charles], and [Tyasha Harris] will step onto the hardwood this season in the upcoming UA HOVR Breakthru, Under Armour’s first basketball performance footwear designed for female athletes and featuring a women’s last.”

Alarie explained to Under Armour that, growing up playing basketball in Bethesda, she felt especially connected to the brand, whose headquarters are in Baltimore, Md. 

“I’ve watched the brand up its game over time, just like I’ve been working on mine,” Alarie told the Under Armour Newsroom. “Knowing that we’ve matured together, I’m especially proud to be joining the Under Armour Family and help grow the game for women all over the world. ”

Alarie finished out her final season for Princeton women’s basketball this spring as the sport’s unanimous Ivy League Player of the Year — her third time earning this distinction — closing out her four-year collegiate career that smashed records. She is the only Princeton athlete to be named First-Team All Ivy four times and first Ivy League athlete named to the Associated Press’s All-American roster twice. She finished this last season with the program’s all-time points (1,703), double-doubles (40), and blocks (249) records.

“We could not be more excited for Bella, Kaila and Ty to join us at Under Armour,” Brianna Colón, Under Armour Basketball Global Marketing Lead, told the Under Armour Newsroom. “These women embody our Under Armour values and they deserve our unwavering support. Fans should expect to see these fierce competitors make immediate impacts with their new squads on-court. After all, they have a track record of making history and we can’t wait to see what they do next.”

Alarie made her WNBA debut on July 26 against the Atlanta Dream, facing former Princeton women’s basketball star Blake Dietrick ’15 in the 105–95 loss.

Nike Capitalizes on Team USA’s Basketball Wins, Sidelining Under Armour

Kyrie Irving, left, and Carmelo Anthony of USA Basketball laugh on the bench during a game against Argentina on Day 12 of the Rio 2016 Olympic Games on Aug. 17, 2016.

Photographer: Sam Greenwood/Getty Images

Photographer: Sam Greenwood/Getty Images

Some of the Rio Olympics’ most decorated athletes flashed their Under Armour gear over the last two weeks, including Team USA’s women’s gymnastics juggernaut and 23-time gold medalist — and company pitchman — Michael Phelps.

Even so, the Baltimore-based company is missing its most famous face. The U.S. men’s basketball team is marching toward its sixth gold medal in seven Summer Games, and Golden State Warriors guard Stephen Curry is nowhere to be seen. The two-time NBA MVP put rest and recovery ahead of a trip to Rio, limiting Under Armour Inc.’s ability to promote its brand and leaving it without a presence on the Team USA men’s basketball team.

“What an unfortunate missed opportunity for Under Armour,” said Scott Becher, executive vice president of sports and entertainment at Zimmerman Advertising. “It hurts when you have global growth ambition and your most high-profile ambassador sits out the world’s biggest sports event.”

The company had planned to spotlight Curry’s trip to Rio in a six-month ad campaign to run before and after the games — a first for Under Armour, which was until this year stifled by the International Olympic Committee’s strict rules on marketing by companies don’t sponsor the games.

Nike’s Monopoly

Without Curry, the U.S. men’s basketball team, which plays in the gold-medal game at 2:45 p.m. Sunday, becomes a near-exclusive showcase for Nike. The company sponsors Team USA, which requires players to wear Nike-branded apparel at all official Olympic events. It also has shoe deals with nine of the 12 players on the USA Basketball roster, including superstars Kevin Durant and Carmelo Anthony.

Although the Adidas billboard known as James Harden also skipped the Olympics, the company can still tap Harrison Barnes and Kyle Lowry. Curry’s Golden State teammate Klay Thompson has a deal with China’s Anta Sports Products Ltd.

NBA All-Stars Chris Paul, Blake Griffin and Anthony Davis also sat out the Rio Games. Matt Powell, an analyst with NPD Group, said it’s unprecedented that so many NBA stars, not to mention highly compensated endorsers, would abandon the chance to play — and pitch — before a global audience.  A number of top golfers, including Jordan Spieth, also sponsored by UA, didn’t go because they said they were concerned about the Zika virus. “Never seen anything like it,” Powell said.

Spokespeople for Under Armour and Adidas, as well as Curry’s agent, Jeff Austin, declined to comment.

Missing Out

How much a company really loses by having its stars sit out is an open question. USA Basketball has been associated with Nike for a long time, said David Falk, who represented Michael Jordan during his playing days. “Nike is such a dominating influence that it (any message from another brand) might have gotten lost,” Falk said.

In China, an increasingly important market for shoe companies, the opportunity cost might be greater. The company is taking Curry on a five-day tour of Asia that begins Sept. 2, and a star turn on the Olympic team would have helped focus the world’s attention, Becher agreed.

During a July conference call with analysts, Under Armour Chief Executive Officer Kevin Plank said he hoped for at least $150 million in sales in China. He also attributed UA’s 157 percent year-to-date increase in online sales to China, where 300 million people play basketball and where the game is the No. 1 team sport, according to the Chinese Basketball Association.

Curry is already tremendously popular in China. He has had the No. 1 selling jersey there since the start of the 2015-16 season. Globally, Under Armour’s Curry 2 shoe now outsells LeBron James’s line, which is Nike’s top-selling footwear category after the Jordan brand. Adding an Olympic gold would only burnish his appeal.

“Under Armour lost a chance to make a global statement,” Becher said.

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Under the Lights Powered by Under Armour

Dear Under The Lights Parents,

We wanted to let you know that we are closely monitoring guidance from local, state, and federal health authorities regarding the novel coronavirus (COVID-19) and its impact within our various communities. Currently, there are no reported cases of coronavirus among any of our players, coaches or staff.

While the CDC has noted that “older people and people with certain underlying health conditions like heart disease, lung disease and diabetes, for example, seem to be at greater risk of serious illness, we must all take everyday precautions to protect ourselves and our community.

The Under the Lights Team will continue to promote recommended practices to keep our players and coaches safe. As a reminder, the following measures are recommended to help prevent the spread of viruses, including the coronavirus:

• Wash hands often with soap and water for at least 20 seconds. If soap and water are not available, use an alcohol-based hand sanitizer. Click here for handwashing tips from the CDC
• Avoid touching eyes, nose, and mouth with unwashed hands
• Avoid close contact with people who are sick
• Cover cough or sneeze with a tissue, then throw the tissue in the trash
• Clean and disinfect frequently touched objects and surfaces
  
   

We advise the following to all players, coaches and parents: 

• As always, remain home if symptoms of fever, body aches, chills, respiratory issues are present 
• Remain home until symptom free for 24 hours  
• If symptoms present during practice or games, the player will be sent home
  
   

We would also like to remind you to please take all necessary precautions to protect yourselves and our community from this and any illness. Under the Lights can not and will not monitor travel of families but we do ask that all travel advisories and guidelines from the CDC and US State Department are followed.  

Thank you for your continued support and confidence.

Under Armour mastered crisis communications after the 2014 Olympics — Quartz

In this series, Perfect Company, we are examining pockets of excellence in the corporate world. No single company is perfect, but together they show what the corporate ideal could look like.

The platonic ideal

“Communication leads to community, that is, to understanding, intimacy and mutual valuing.” —Rollo May, Power and Innocence: A Search for the Sources of Violence

The practice

The 2016 Olympics were quite a victory for Under Armour. The sportswear brand attached itself to some of the biggest names in the competition, including endorsers Michael Phelps and the US women’s gymnastics team, which sported Under Armour on the mat. Its clever commercial starring Phelps brought Under Armour major exposure during the Rio games—even though it’s not an official Olympic sponsor. And its only misstep was that the swimmer wore rival Nike on the cover of Sports Illustrated.

During the 2014 winter games in Sochi, Russia, however, Under Armour was in a very different position. What should have been a shining moment for the brand on the world stage devolved into a global public-relations nightmare.

By February 2014, the Baltimore, Maryland-based brand, which started out making compression shirts in 1996, had grown into a major player in the US sports-apparel space. Its sales more than doubled since 2010, reaching $2.3 billion in 2013. And it was angling to become a global household name, on par with larger rivals Nike and Adidas.

Under Armour went all in on the 2014 Winter Olympics, marking its largest sponsorship in the games at that point. Among other efforts, the company shoveled millions of dollars into a collaboration with Lockheed Martin on a suit for the US speedskating team, which was trumpeted as the fastest-ever during the weeks and months leading up to the winter games. The suit, called the Mach 39, was reportedly so amazing that it would give US athletes an almost unfair advantage, said Diane Pelkey, senior vice president of communications at Under Armour, about the coverage at that time.

When the Olympics were underway in Sochi, it became immediately clear that the Mach 39 would not be winning any medals. The US speedskating team was losing. Badly.

“We really wanted to get our message out there to help control it and shape the story.”

And on Feb. 13 the Wall Street Journal suggested that Under Armour was to blame for Team USA’s worst speedskating showing in 30 years. From there, “it really spiraled,” said Pelkey. The news took off on social media and made headlines all over the world.

Pelkey’s communications team quickly met with Under Armour’s top brass, including CEO Kevin Plank, head of innovation Kevin Haley, and then-marketing head Matt Mirchin, who is now the president of Under Armour’s North American operations. They decided to make Haley the first line of defense, and Mirchin available to answer marketing-related questions, rather than shy away from the press until the worst blew over.

“It was popping up everywhere,” said Pelkey. “We really wanted to get our message out there to help control it and shape the story.”

Haley and Pelkey fielded call after call from reporters over the next 24 hours. They answered questions about the suit’s technology and wear-testing, talked about the ways Under Armour was working with Team USA to fix the problems in Sochi, and pushed the brand’s mission of making athletes better through passion, science, and innovation.

The response minimized the fallout from Under Armour’s investors. The stock dipped 2.4% on Feb. 14, but quickly rebounded. “It was one day and then it was over,” said Corinna Freedman, senior analyst at BB&T Capital. “They dealt with it so quickly.”

But the speedskating team was still losing miserably, and the public blamed it on Under Armour.

“A lot of people anticipated that we were going to run away from speedskating,” Pelkey said. The company’s contract with the US speedskating team was up at the end of 2014, and the logical move would have been to distance itself from the sport.

Instead, Under Armour doubled down on its commitment to its athletes. One week after the company was initially blasted for the team’s loss, it extended its partnership with US speedskating for eight more years. Plank made the announcement in an exclusive interview with USA Today and went on a media tour to tout the move.

“The narrative really started to change then,” said Pelkey. “A lot of companies will hide initially. Our approach was, let’s face this head on. … In true Under Armour fashion, we may get knocked down but we’re going to get right back up and come up stronger bigger and bolder than ever.”

The team talked a big game about its speedskating suit leading up to the Winter Olympics.  And it was so confident in the Mach 39 that it didn’t have a contingency plan when the suit failed.

The brand’s confidence hasn’t waned since then. “We make bold declarations and we believe in our product,” said Pelkey.

But the communications team always has a plan B now. It crafts talking points and statements ahead of time in case athletes or products underperform. And it does its homework on every new release—working closely with folks in product and innovation to understand how products were tested before they’re announced to the public. It also talks to athletes who wear-test the gear to hear about the pros and cons.

“In true Under Armour fashion, we may get knocked down but we’re going to get right back up.”

The company beefed up its public-relations team—from nine employees to 14 globally—to support this new strategy as the company grows. And it retains third party agency Edelman for crisis communications.

You can never be too prepared, Pelkey said. Still, you can’t anticipate everything.  Bad publicity can spiral out of control on social media. Under Armour has to be scrappy and adjust its playbook in real-time when the situation warrants it, she said.

Most of all, Pelkey said Under Armour has learned to own up to its mistakes and move swiftly to remedy them. In May 2015, the brand came under fire for releasing a basketball shirt that resembled the US Marine Corp. War Memorial, which offended military veterans. Under Armour quickly pulled the shirt and apologized on Twitter. Plank, the chief executive, also personally apologized to the veterans and their families who complained to him directly about the shirt, Pelkey said.

Last fall, it drew criticism again because it released a line of Star Wars apparel for men and boys, but not women and girls. It turned out that the company had apparel for women and girls as well, but the release dates were staggered. Some customers weren’t impressed.

“The speed at which a lot of these situations happen is so fast,” said Pelkey. “You might get one call, you have seconds to respond, and the next thing you know there’s tons of chatter on social media.”

The takeaways

Under Armour responded to the 2014 speedskating incident on the fly. But the communications team has since applied lessons from the crisis into its public-relations strategy to help it to react more quickly.

The company’s culture of transparency and openness extends beyond crisis communications into investor relations, which is handled by a separate team within the company.

An analyst who covers Under Armour said the sportswear brand is consistently more open with investors than competitors like Nike, even while growing into a $4 billion business. ”That’s a reflection of the CEO’s personality,” said Freedman, the analyst at BB&T. “Kevin has been a very open CEO.”

The company talks in depth about future plans during investor presentations, which are available to the public. Last September, Under Armour executives outlined plans to evolve the company’s digital strategy and leverage the fast-growing women’s category. “They were quite forthcoming in terms of details,” said Matt Powell, sports industry analyst at NPD Group.

“Kevin has been a very open CEO.”

In general, Powell said the athletic-wear space is fairly transparent. The industry is forced to be more open than others in the apparel space, or elsewhere, because it has major sponsorship deals with high-profile athletes that draw a lot of attention from the public.

Nike has been slammed for its labor practices in the past, so the sports industry takes corporate responsibility seriously. Under Armour shares details about its suppliers and ethics on its website, for example, as do its competitors.

The contrast with industries like the technology field is stark, however. ”Oftentimes we find entrepreneurs not wanting to share much,” Powell said. “They want to protect what they built.”

But Under Armour, he said, is “highly aware of the necessity of being as transparent as they can.” They’ve got some “real pros” in investor and public relations, he added.

It stems from the underdog mentality Plank established when Under Armour was a tiny sporting-good supplier. The company balances that with the realities of being the second-largest athletic apparel brand in the US.

Under Armour gymnastics leotards for girls by GK, sold from Discount Leotards

US Engineering | Tankopedia | World of Tanks Blitz

Premium vehicles

heavytank

Heavy tanks

Thanks to its thick armor and powerful weapons, it is a serious opponent for any enemy.

mediumtank

Medium tanks

Medium tanks differ both in armor and speed, and in gun power. Unleash the capabilities of your tank and see how your role in the team changes with each battle from a scout, a fire support tank to an attacking vehicle.

lighttank

Light tanks

Light tanks – the eyes and ears of the team. Use the excellent maneuverability of the vehicle to find the enemy and communicate his location to your comrades. The high speed of the tank will allow you to quickly return to cover before the enemy has time to realize that he has been discovered.

at-spg

tank destroyer

Anti-tank self-propelled guns are designed to destroy enemies from long distances, while remaining unnoticed. Find suitable cover, switch to sniper mode and track targets on the map.

90,000 The Governor of the Krasnodar Territory announced the reservation of the region’s resorts for the May holidays by 80% – Society

KRASNODAR, April 15. / TASS /. The resorts of the Krasnodar Territory, which is the main tourist region of the Russian Federation, are booked for the upcoming May holidays by more than 80%. The region plans to host 600 thousand tourists, regional governor Veniamin Kondratyev told TASS on Thursday.

“This year, the holiday season in the Kuban starts on May 1. We are ready to receive tourists from all over the country, including those who were planning a vacation in Turkey. We expect 600 thousand tourists during the May holidays, for this period 80% of the hotel has already been booked. fund “, – said the head of the region.

He noted that luxury hotels are in high demand in the region, in some hotels with 4 and 5 stars there are no more vacant rooms, while there are still vacant rooms in the middle price category in the resorts of the Kuban.

“This is a market, and demand dictates the price. Hoteliers sell everything at today’s prices, we must also take this into account. But for the sake of objectivity: the resorts of the Krasnodar Territory are not only Sochi and not only five-star hotels. There is also the Azov coast, Anapa , Tuapse and the most numerous category are hotels of the category 2 and 3 stars, as well as hotels without stars. Today there are opportunities for recreation, “said Kondratyev.

Krasnodar Territory is the main resort region of Russia, in 2020 the total tourist flow to the Kuban amounted to 12 million tourists, which is less than the indicator of 2019 by almost 5 million people.Due to the coronavirus pandemic in the region, a moratorium on resort tax collection was introduced, which was lifted on January 1, 2021.

The authorities of the Krasnodar Territory do not intend to tighten restrictive measures against the background of the expected high flow of tourists to the region during the May holidays. Vacationers will not need to do coronavirus tests to check into the hotel, nor will they need to wear masks on the beaches, Kondratyev said.

“We are not planning to introduce any serious restrictions.On the streets, wearing masks is optional. And we will definitely not demand masks from tourists on the beaches. Also, there will be no additional requirements when checking into hotels – tests for coronavirus or a certificate of vaccination. Except for the requirements of individual sanatoriums, which are medical institutions, “said the head of the region.

He added that there is no need to tighten restrictive measures, since the epidemiological situation in the Krasnodar Territory is stable, no more than 110 cases of coronavirus infection are detected per day.At a good pace, he said, a vaccination campaign against coronavirus is underway in the province. It is not planned to open the observators that operated in 2020 in the Kuban during the upcoming holiday season.

Changes were made to the news (18:07 Moscow time) – information on the epidemiological situation in the region was added

CompMechLab® Hi-Tech News. Bionic design. In the United States, bionic armor is being developed – to create a protective system for the future, researchers are studying the principles of the structure of fish scales, snake skin and butterfly wings – FEA.RU | CompMechLab

When developing a new generation of body armor, scientists are increasingly turning to ideas suggested by nature. A team of researchers at Boston Northeastern University plans to achieve the optimal balance of strength and lightness of the created armor thanks to constructive solutions based on the principles of the structure of fish scales, snakeskin and butterfly wings.

A lot of research has been devoted to fish scales, since, on the one hand, it provides reliable protection, and on the other hand, it does not restrict freedom of movement.In most of these works, scientists focused on the structure of the scales themselves, as well as on their strength and protective properties. Northeastern University College of Engineering Research Fellow Ranajay Ghosh and his colleagues took a different approach.

“In our work, we focused on the contact interaction of both the scales themselves and the skin to which they are attached,” explains Ranajay Gosh .

The developed armor consists of two layers – a soft base and embedded “scales” plates, printed on a 3D printer. Using the created mathematical model, the researchers changed the size and order of the plates on different types of substrates in order to determine how this would affect the protective properties and flexibility of the structure, and to achieve the optimal balance of these characteristics.

“In nature, scaly structures are optimized for various purposes – some, first of all, perform protective functions (for example, in fish), others provide the necessary mobility (in snakes), and still others give optical coloration effects (in butterflies). In theory, armor could be developed that would combine all of these properties, ”says Ranajay Ghosh .

For this, the research team is also experimenting with various materials and production technologies.At the same time, it is taken into account that the armor must withstand high-power impacts and be resistant to high temperatures.

“We have the ability to create more effective protection than those found in nature,” says Gosh . “Because we have a wider range of materials at our disposal that we can use.”

About Northeastern University

Northeastern University is a private research university in Boston, Massachusetts (USA). The university has been leading its history since 1898. Currently, more than 30 research centers funded from the federal budget operate on the basis of Northeastern University.

The College of Engineering (analogue of the faculty in the Russian Federation) of Northeastern University is known for interdisciplinary research and educational programs, in particular, in the fields of energy, ecology, health and safety, which are carried out with the support of the state (more than $ 30 million in annual federal funding).

The article was prepared based on the materials of the websites gizmag.com and northeastern.edu

90,000 Anthem Game – EA Official Site – Electronic Arts

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90,000 US Army purchased 120,000 tactical AR-glasses HoloLens – Iron on DTF

{“id”: 689558, “url”: “https: \ / \ / dtf.ru \ / hard \ / 689558-armiya-ssha-zakupila-120-tysyach-takticheskih-ar-ochkov-hololens “,” title “:” \ u0410 \ u0440 \ u043c \ u0438 \ u044f \ u0421 \ u0428 \ u0410 \ u0410 \ u0430 \ u043a \ u0443 \ u043f \ u0438 \ u043b \ u0430 120 \ u0442 \ u044b \ u0441 \ u044f \ u0447 \ u0442 \ u0430 \ u043a \ u0442 \ u0438 \ u0447 \ u0435 \ u0438 \ u0447 \ u0435 \ u0438 \ u0447 \ u0435 \ u44- u043e \ u0447 \ u043a \ u043e \ u0432 HoloLens “,” services “: {” vkontakte “: {” url “:” https: \ / \ / vk. com \ /share.php? url = https: \ / \ / dtf.ru \ / hard \ / 689558-armiya-ssha-zakupila-120-tysyach-takticheskih-ar-ochkov-hololens & title = \ u0410 \ u0440 \ u043c \ u0438 \ u044f \ u0421 \ u0428 \ u0410 \ u04 \ u0443 \ u043f \ u0438 \ u043b \ u0430 120 \ u0442 \ u044b \ u0441 \ u044f \ u0447 \ u0442 \ u0430 \ u043a \ u0442 \ u0438 \ u0447 \ u0435 \ u0441 \ u4e043a \ u435 \ u0441 \ u4e043a \ u441 u043a \ u043e \ u0432 HoloLens “,” short_name “:” VK “,” title “:” \ u0412 \ u041a \ u043e \ u043d \ u0442 \ u0430 \ u043a \ u0442 \ u0435 “,” width “: 600,” height ” : 450}, “facebook”: {“url”: “https: \ / \ / www.facebook.com \ / sharer \ /sharer.php? u = https: \ / \ / dtf.ru \ / hard \ / 689558-armiya-ssha-zakupila-120-tysyach-takticheskih-ar-ochkov-hololens “,” short_name “:” FB “,” title “:” Facebook “,” width “: 600,” height “: 450},” twitter “: {” url “:” https: \ / \ / twitter.com \ / intent \ / tweet? url = https: \ / \ / dtf.ru \ / hard \ / 689558-armiya-ssha-zakupila-120-tysyach-takticheskih-ar-ochkov-hololens & text = \ u0410 \ u0440 \ u043c \ u0438 \ u044f \ u0421 \ u0428 \ u0410 \ u0437 \ u0430 \ u043a \ u0443 \ u043f \ u0438 \ u043b \ u0430 120 \ u0442 \ u044b \ u0441 \ u044f \ u0447 \ u0442 \ u0430 \ u043a \ u442 \ u0430 \ u043a \ u442 \ u0430 \ u043a \ u44 u043a \ u0438 \ u0445 AR- \ u043e \ u0447 \ u043a \ u043e \ u0432 HoloLens “,” short_name “:” TW “,” title “:” Twitter “,” width “: 600,” height “: 450},” telegram “: {” url “:” tg: \ / \ / msg_url? url = https: \ / \ / dtf.ru \ / hard \ / 689558-armiya-ssha-zakupila-120-tysyach-takticheskih-ar-ochkov-hololens & text = \ u0410 \ u0440 \ u043c \ u0438 \ u044f \ u0421 \ u0428 \ u0410 \ u0437 \ u044 \ u043f \ u0438 \ u043b \ u0430 120 \ u0442 \ u044b \ u0441 \ u044f \ u0447 \ u0442 \ u0430 \ u043a \ u0442 \ u0438 \ u0447 \ u0435 \ u0441 \ u043a \ u7e0438 \ u0441 \ u043a \ u0438 \ u441 \ u043a \ u0438- u043e \ u0432 HoloLens “,” short_name “:” TG “,” title “:” Telegram “,” width “: 600,” height “: 450},” odnoklassniki “: {” url “:” http: \ / \ /connect. ok.ru\/dk?st.cmd=WidgetSharePreview&service=odnoklassniki&st.shareUrl = https: \ / \ / dtf.ru \ / hard \ / 689558-armiya-ssha-zakupila-120-tysyach-takticheskih-ar-ochkov-hololens “,” short_name “:” OK “,” title “:” \ u041e \ u0434 \ u043d \ u043e \ u043a \ u043b \ u0430 \ u0441 \ u0441 \ u043d \ u0438 \ u043a \ u0438 “,” width “: 600,” height “: 450},” email “: {” url “: “mailto:? subject = \ u0410 \ u0440 \ u043c \ u0438 \ u044f \ u0421 \ u0428 \ u0410 \ u0437 \ u0430 \ u043a \ u0443 \ u043f \ u0438 \ u043b \ u0430 120 \ u0447 \ u044 \ u044 u0442 \ u0430 \ u043a \ u0442 \ u0438 \ u0447 \ u0435 \ u0441 \ u043a \ u0438 \ u0445 AR- \ u043e \ u0447 \ u043a \ u043e \ u0432 HoloLens & body = httpsf: \ / \ / dtru \ / hard \ / 689558-armiya-ssha-zakupila-120-tysyach-takticheskih-ar-ochkov-hololens “,” short_name “:” Email “,” title “:” \ u041e \ u0442 \ u043f \ u0440 \ u0430 \ u0432 \ u0438 \ u0442 \ u044c \ u043d \ u0430 \ u043f \ u043e \ u0447 \ u0442 \ u0443 “,” width “: 600,” height “: 450}},” isFavorited “: false}

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90,000 Questions and answers. System requirements for World of Tanks – how to enable the game WoT, questions and answers on the game

If you did not find the answer to your question here, look for it in the constantly updated section on our forum.

You can also visit our Tank Wiki.

General information

Tanks

Gameplay

Cards

Development

“World War”

Strongholds

General information

What genre does the game belong to?

World of Tanks is a versatile game in which several genres are intertwined. First of all, this is a multiplayer tank action game. In addition, the game contains elements of such genres as shooter, simulator, RPG and even strategy with a focus on economics and diplomacy.

What are the system requirements for the game?

Minimum system requirements

• Operating system: Windows 7/8/10.
• Processor (CPU): with two or more physical cores, supporting SSE2 technology.
• Memory (RAM): 2 GB.
• Video adapter: NVIDIA GeForce 8600, ATI Radeon HD 4550.
• Free hard disk space: ~ 40 GB.
• Internet connection speed: 256 Kbps.

Recommended System Requirements

• Operating system: Windows 7/8/10 – 64-bit.
• Processor (CPU): Intel Core i5 (Desktop).
• Memory (RAM): 4 GB (or more).
• Video adapter: GeForce GTX660 (2 GB) / Radeon HD 7850 (2 GB).
• Free hard disk space: ~ 40 GB.
• Internet connection speed: 1024 Kbps or higher (for voice chat).

System requirements for playing on Ultra settings

• Operating system: Windows 7/8/10 – 64-bit.
• Processor (CPU): Intel Core i5-7400 / AMD Ryzen 5 1500 X.
• Memory (RAM): 8 GB (or more).
• Video adapter: GeForce GTX 1050ti (4 GB) / Radeon RX 570 (4 GB).
• Free hard disk space: ~ 61.5 GB.
• Internet connection speed: 1024 Kbps or higher (for voice chat).

Which operating systems are supported?

World of Tanks supports MS Windows operating systems.

How do I download and update the game?

The main tool for installing and updating the game is Wargaming Game Center. Detailed information on installing the game can be found here.

Tanks

What is the current number of tanks in the game?

At the moment, the World of Tanks game features more than 500 combat vehicles of the USSR, Germany, USA, France, Great Britain, China, Japan, Czechoslovakia, Sweden, Italy and Poland.

What types of armored vehicles are in the game?

The game features tanks and other armored units from the USSR, Germany, USA, France, Great Britain, China, Japan, Czechoslovakia, Sweden, Italy and Poland, produced and designed from the 30s to the 50s of the XX century. Players have at their disposal light, medium and heavy tanks, as well as anti-tank (PT-ACS) and artillery (ACS) self-propelled guns. In addition to production cars, prototypes are involved in the game, such as the German VK.

What role do tank destroyers and self-propelled guns play on the battlefield?

As in the real battles of World War II, the role of these devices in World of Tanks cannot be overestimated. Anti-tank self-propelled guns are an ideal defense tool. Their powerful guns allow them to hit enemy units from a long distance, and their thick frontal armor guarantees a high level of frontal protection. On the other hand, lack of mobility and weak rear and side armor make them vulnerable in close combat.

The SPG has a slightly different role.They work closely with light tanks, which use reconnaissance to “highlight” enemy units for self-propelled howitzers. The extremely powerful cannons of the self-propelled guns, with a well-aimed hit, can severely damage the tank and stun its crew. However, howitzers are also very vulnerable in close combat.

What is the role of light tanks in the game?

First of all, light tanks are excellent scouts, capable of quickly finding and neutralizing enemy artillery. Secondly, their mobility and large viewing radius allow them to quickly find enemy vehicles and transmit their coordinates to allied howitzers.Thirdly, they are most effective in close combat against enemy light tanks and, therefore, can defeat them on their own territory. The development of the line of light tanks, despite their meager armor and low-power guns, makes sense. Moreover, pumping a good light tank will take much less time than developing a medium or heavy tank.

What is the role of medium tanks?

Medium tanks are designed for mobile combat.Rapid flank breakthroughs and strikes from the rear, the destruction of enemy artillery, the hunt for single heavy tanks – these are just some of the tasks assigned to the CT in the game.

What role do heavy tanks play on the battlefield?

Heavy tanks are the main striking force of the team. They are equipped with powerful cannons and strong armor. The fist of heavy tanks is the best way to crush enemy defenses or hold off the onslaught of his forces.

Gameplay

How realistic is World of Tanks?

The game strikes a balance between realism and comfortable gameplay.World of Tanks is not a hardcore simulator: players do not have to spend time learning a complex control system. Rather, the difficulty of the game is based on the skill of the players to apply tactical thinking.

To what extent does the gaming technique correspond to historical prototypes?

The vehicles presented in the game are as similar as possible to their historical prototypes in appearance and are comparable in terms of tactical and technical characteristics. This means that their speed, maneuverability, maneuverability, turret traverse speed and rate of fire are the same as that of real tanks and self-propelled guns in range conditions.In addition, such elements as the location of modules and crew members, the number of shells in ammunition load, etc., correspond to historical prototypes.

To what extent does the behavior of vehicles in the game correspond to the real ones?

The developers have made every effort to make the behavior of the game models as accurate as possible. When firing on the move, the probability of hitting is reduced, the terrain and the ground affect the dynamics of the vehicle, projectiles of various types have different flight speeds.After the introduction of new physics in update 0.8.0, it became possible to fall off a cliff or push an enemy, drown, fast tanks drift around corners. A projectile hit not only inflicts damage on the vehicle, but can also concussion a crew member, set the tank on fire, and damage one or another module.

How long does one battle last on average?

In modes “ Standard battle ” and “ Encounter battle ” each battle takes from 5 to 15 minutes. If, after 15 minutes, armored vehicles from each side remain on the battlefield and none of the bases is captured, a draw is declared.

In the mode “ Assault ” the battle takes up to 10 minutes. If, after 10 minutes, the attacking team failed to break the resistance of the defenders or capture their base, the victory of the defensive team is declared.

Do newbies have the opportunity to practice before entering the “adult world”? Is the training mode available and can it be turned on offline?

For beginners, in-game training and a sandbox mode are available, in which for the first 10 battles there are only tier 1 vehicles, then the threshold rises: tier 1–2 vehicles.This will help new recruits get comfortable with the technique, control system and gameplay. Training modes are available online.

Which view is the main one in the game? How difficult is the management?

The main view in the game is from the third person, with four modes of distance from the tank and the ability to freely move the camera around the vehicle. In addition, there is a first-person view, which includes the so-called. “Sniper mode” for tanks, as well as “howitzer” mode for long-range artillery, in which the map is viewed from a bird’s-eye view, also with the ability to zoom in / out of the camera from the ground.The game uses standard controls: WSAD keys plus mouse control. In addition, players can use “cruise control” to move both forward and backward. To do this, use the R and F keys, respectively.

Does the game have auto guidance?

The game has auto-homing, which allows you to shoot at a moving enemy. To enable auto-guidance, you need to aim the sight at the enemy tank and press the right mouse button.

Is there a disguise in the game?

Disguise is present.At the moment, there is a coefficient that determines how close you need to drive up to a hidden tank in order for it to become noticeable. Bushes and especially walls are the best way to hide from the enemy. A camouflaged tank can “betray” itself by starting a movement or opening fire – its silhouette becomes visible. In addition, a special camouflage for tanks has been introduced in the game, which also adds a small percentage to stealth.

Is there division by nation in battle?

Each time before the start of a battle, the game distributes combat vehicles into two teams, trying to maintain an optimal balance and balance of forces.In this case, the nationality of the equipment is not taken into account: teams can be mixed.

Are there any machine guns in the game?

Machine guns are present on tanks, but their use is not expected, since even the most powerful machine gun is not able to harm a well-armored tank.

What types of shells are available in the game?

Depending on the cannon installed and the shells used on it, players can buy high-explosive, HEAT, APCR and armor-piercing shells for their vehicles.

Will free cam mode be available after the tank is destroyed?

The game has a “tracking camera” mode, in which the player, whose tank was hit, can follow the allies remaining in the battle. To switch between allies after the destruction of your tank, press the right mouse button.

Cards

What is the typical size of a combat map and why are these values ​​chosen?

Currently, the average map size is 1 square kilometer for rural areas and slightly less for city maps.These dimensions are optimal for providing interesting gameplay, since, on the one hand, players can stick together on the battlefield, and on the other hand, tanks need relatively large space for normal maneuvers, ambushes and flanking maneuvers.

The size of the map also depends on the number of elements placed on it, and a simple rule applies here: the smaller the objects on the map, the larger it can have. Therefore, desert maps, for example, can be as large as 25 square kilometers.

In addition to this, the game has oversized maps for battles 30 by 30 in the General Battle mode.

Are there destructible items on the maps?

There are destructible objects on the maps. The plans include the destructibility of the maximum number of objects on the map, and this will have its pros and cons. For example, the player will be able to punch a hole in a wall and use it as an embrasure to fire at an enemy. On the other hand, seemingly reliable protection can be extremely vulnerable.

Will players be able to play at different times of the year, time of day and in different weather conditions?

It is planned to introduce different seasons, but they can be seen on different maps. As for the time of day, there will be a different level of illumination and, accordingly, a different level of visibility. The battles will take place both under a clear sky, and in rain or fog, when the battle is actually going on by touch.

The names of some maps coincide with the locations of the legendary battles.Are they identical to the historic area?

It is very difficult to make a game card identical to its prototype, since when creating a card it is necessary to achieve an optimal game balance, which in real life was out of the question. Nevertheless, the maps are visually similar to the originals, and when creating them, photographs and drawings of real-world terrain are actively used.

Development

What is a pumping tree?

All World of Tanks vehicles belong to one of 11 nations: USSR, Germany, USA, France, Great Britain, China, Japan, Czechoslovakia, Sweden, Italy and Poland.When playing as a tank of one of the nations, the player must go through the path of development, built in the form of a “tree” with several branches and lines of development.

How is the leveling up to the next level tanks?

Each tank has its own “Development” section. By participating in battles and earning experience and credits, the player can research more advanced elements of the tank (guns, chassis, radio stations, turrets, engines) and install them on the tank. As soon as a player researched a module that was installed on a tank of the next tier, this tank becomes available for research for experience and subsequent purchase for credits.

If during pumping you decide that you have chosen the wrong path of development, you can switch to another by moving a few levels back to the intersection of the branches of the pumping tree.

Do the tanks have crews?

Each car has its own crew. Each crew member occupies a certain place and has its own qualities that affect the corresponding characteristics of the tank. The number of crew members in the tank corresponds to the real historical one.

Tankers develop their abilities relatively quickly.This means that during the pumping of the tree, it will be possible to fully develop several crews specialized for specific tanks.

What are the additional skills and abilities of the crew for?

After upgrading the crew to 100%, its development does not stop. The player becomes available to develop specific skills and abilities that will make tankers even more qualified and skilled. For example, the development of the camouflage skill will make the tank less noticeable, and the training of the Sniper skill by the gunner will increase the probability of critical damage to enemy modules and tankers.Skills are both general, available to all crew members, and specific for each specialty. For some tanks, crew members combine two specialties. In this case, they have access to skills for both specialties.

Additional skills begin to operate only after learning up to 100%, and skills affect the characteristics of the tanker from the very beginning of the study.

Can you store more than one armored unit in your garage?

By default, each player can keep up to 12 vehicles in his hangar, regardless of the nationality of the vehicle.For an additional fee, you can increase the number of slots for tanks in the hangar, thus expanding your personal fleet of armored vehicles. Also, additional slots for vehicles can be obtained as a reward for completing Daily tasks, Personal combat missions, for completing some game events, as well as when purchasing equipment if its kit includes a slot.

How does the World of Tanks financial system work?

The game contains credits that the player earns by participating in battles, as well as in-game gold, which can be purchased for real money or earned in game events.The presence of gold will give the player the opportunity to purchase certain bonuses, but will not be able to provide him with a decisive advantage in battles.

“World War”

Are there clans in the game?

Yes, for a certain number of credits, any player can create his own clan. Each clan can have up to 100 members.

What types of clan battles are there?

Inter-clan tournaments have been implemented in the game. However, perhaps the most exciting part of the clan game is the “World War” on the Global Map, where battles for territories unfold.

How are clan wars organized?

In clan mode, the game is played on the Global Map, divided into many provinces, similar to the historical lands that existed during the Second World War. Entering the Global Map, each clan will have to capture one of the coastal (starting) provinces. The clan will get the free province without a fight, while the territory occupied by another clan will have to go into battle.

Will the occupied territories supply the clans with resources?

Provinces are divided into several categories – from common to key (“capitals”).Depending on the type, the captured province supplies the clan with a certain amount of resources (currently – game gold). Key provinces generate much higher income.

How are the battles for the provinces organized?

Each clan has a certain number of “chips” (equal to the number of members of the clan). By placing tokens on provinces on the Global Map, a clan indicates its claims to it. If, at the same time, another clan places its own token or several on the selected province, or this province is already occupied by another clan, the two clans must converge in a battle for it.

Strongholds

What is a Stronghold?

“Strongholds” – a new game mode for clan players. It is available in the game client and has nothing to do with battles on the Global Map. The Stronghold is understood as the property of the clan, which consists of a virtual military base, directions leading to it and additional buildings. The stronghold can be created free of charge by the clan commander at will.

How many people must a clan have to create a Stronghold?

There are currently no restrictions on the number of players in a clan for creating a Stronghold.

What is the Stronghold in the game?

Stronghold is a virtual clan base in the game client. While developing their Stronghold, a clan can erect buildings in order to gain access to a variety of bonuses that can be activated for a certain time. For example, increased income based on the results of any battles or accelerated leveling of crews. It all depends on the development strategy of the Stronghold. The current version of the mode is just the beginning of work. Many innovations are planned for the near future.For example, after reaching a certain level of the Stronghold, players will be able to attack enemy Strongholds and defend their own. At the same time, unique opportunities will appear in battles, such as reconnaissance from the air, shelling, the creation of minefields, and much more.

Why start playing Strongholds?

Primarily for the sake of bonuses, which are conventionally called reserves. These bonuses apply to all clan members in all battles without exception, be they random or battles on the Global Map.

Bonuses can be very diverse: for combat experience, for credits, for crew experience, and so on.

Strongholds is a free mode that does not require spending game gold. It makes it possible to receive bonuses without investing real money, almost the same as those provided by a premium account.

How

“Fortifications” differ from the Global Map ?

The number of provinces on the Global Map is limited. At the same time, any clan can create its own Stronghold and receive bonuses from it.

When playing on the Global Map, you must adhere to the battle schedule. You can go into battle for an industrial resource in the “Strongholds” mode at any time when a team has gathered.

To land on the Global Map, you must successfully complete the landing tournament. A weak clan is not always able to do this or not the first time. In battles of the “Strongholds” mode, at any outcome of the battle, you will receive an industrial resource and will be able to use it to develop the Stronghold or prepare reserves.

Will I be able to play Strongholds if I am already playing on the Global Map?

If you are playing on the Global Map, nothing prevents you from fighting for an industrial resource in the “Fortifications” mode during a break between battles for provinces.

A lot of time passes between battles on the Global Map. Spend this time fighting for industrial resources! This will allow you not only to increase the number of battles, but also to receive more bonuses.

Not all clan fighters can get into battles on the Global Map.Those who do not participate in the battles for the provinces today can go on sorties and earn bonuses for the entire clan.

Is the Stronghold a Farm Frenzy?

No, unlike browser games, the industrial resource for the development of the Stronghold can only be earned in battles. And the effect of all bonuses from the Stronghold is associated only with battles. Industrial resource cannot be exchanged for any property. It is spent only on the construction of buildings and the preparation of reserves (bonuses).

If you did not find the answer to your question here, take a look at the constantly updated section on our forum.

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Return of armor and guns: will the world see new battleships | Articles

The American magazine National Interest, known for its often eccentric materials on the military topic, published another “nail”: the columnist Salvatore Babones, associate professor of sociology and social policy at the Faculty of Social Sciences and Political Science at the University of Sydney, invited the United States to return to the construction of battleships – as combat units that are best suited for displaying the flag, as well as having greater combat stability and survivability in comparison with modern ships, often devoid of any constructive protection.Leaving aside the questions of the need for battleships in general, Izvestia tried to assess the feasibility of such a project already in Russian conditions – if such a task were suddenly posed.

Why did the battleship disappear?

This question must be answered before discussing the possibility of resuming the construction of this class of ships. Usually, the reasons for the departure of battleships from the scene are reduced to two main ones: the development of aviation (deck-based in the first place) and the emergence of nuclear weapons. Missiles, oddly enough, are rather secondary here – by the time of the appearance of serial anti-ship missiles in noticeable quantities (early 1960s), most of the battleships had already been withdrawn from the fleets.

The battleship “Yamato” on trials, 1941

Photo: commons.wikimedia.org

At first glance, the reasons are really weighty: as shown by the Second World War in the Pacific Ocean, a sufficient number of aircraft will eventually send any ship to the seabed, even if it is a giant of the Yamato type, and carrier-based aircraft is obviously a more effective means of destruction than artillery, at least due to the significantly longer range. With a nuclear bomb, it was already more difficult: heavy artillery ships during the tests of the 1940-1950s demonstrated, on the contrary, rather high resistance to the damaging factors of a nuclear explosion – if we were not talking about a direct hit or triggering in the immediate vicinity (hundreds of meters), then the ship remained afloat, and at a distance of a couple of kilometers or more, it retained its combat capability and maintainability.

As noted by the results of the first tests on Bikini Atoll in 1946, US Navy Secretary James Forrestal – “heavily built and heavily armored ships are difficult to sink unless they sustain underwater damage”. they did not receive damage to the underwater part “).

US Navy Secretary James Forrestal

Photo: Global Look Press / Mary Evans Picture Library

In any case, of all the available classes of ships of that time, battleships obviously had the highest combat resistance both against a nuclear attack and against an air attack. Nevertheless, their number was rapidly decreasing: after the decommissioning in 1946-1949 of all obsolete battleships built in 1910-1920s, the British Royal Navy was left with only five ships of this class, and all of them went to the reserve and for scrapping over the next 5 10 years.The same thing happened with the French battleships, the United States also put its battleships in reserve, but the four Iowa-class ships had a more interesting fate, including returning to service after modernization.

The main reason for the departure of battleships in the 1950s was rather the lack of an equivalent enemy for them – here it can be noted that they were kept in reserve “just in case” while rumors circulated in the West about the possible construction of modern battleships for the USSR Navy. As soon as the flights of high-altitude reconnaissance U-2 put an end to these speculations, the maintenance of such expensive combat units was no longer considered necessary.

By this time, missiles had just entered the scene, making it possible to effectively participate in a sea battle even for the smallest warships and ensuring high accuracy of delivery to the target for both non-nuclear and nuclear charges – guided weapons made it possible to accurately knock out the main connection ships.

Battleship Iowa laid up, Susan Bay

Photo: commons.wikimedia.org/Check-Six

In the conditions of the “nuclear hysteria” that gripped the world, the battleships seemed to have nothing to catch: no constructive protection would help in a naval battle, in which a squadron could be attacked by a larger number of missiles with nuclear warheads than the number of ships in its composition.The only chance was to be able to see and sink the enemy first (which was difficult – the attack could have come from submarines), or at least to intercept the missiles launched in your direction. The ships began to rapidly grow the capabilities of electronic weapons, anti-aircraft missile ammunition, and jamming systems designed to confuse enemy radars.

For coastal targets instead of cannons, carrier-based aviation worked, however, as the practice of both the Vietnam War and the Middle East conflicts showed, the commissioning of American battleships from the reserve dramatically increased the effectiveness of hitting targets – in the range of actual fire of naval artillery, there was little with it. compare.

In the 1980s, the United States went on the modernization of four Iowa-class battleships, which received, among other things, helicopters, Tomahawk and Harpoon missiles in deck launchers and modern anti-aircraft artillery (anti-aircraft missiles of escort ships were supposed to work at long distances ). One of the incentives to improve the Iowa battleships was the creation in the USSR of Project 1144 heavy nuclear missile cruisers – in conditions when a possible future war was already seen as non-nuclear, Soviet cruisers, which had serious constructive protection and powerful air defense weapons, had a clearly higher combat stability than their Western peers of all classes.

Tomahawk cruise missile launch

Photo: Global Look Press / U.S. Navy

After the collapse of the USSR, the American battleships again went into reserve, and then they were generally withdrawn from the fleet – now, apparently, finally, and talk about their revival today has become the lot of journalism – as in the case under consideration.

Battleship of the future

Nevertheless, the image of a heavy artillery ship is too attractive not to be remembered from time to time.Let’s try to materialize the ghost, and decide what we have to build a battleship, and what we lack.

First of all, you need a shipyard. In Russia, the construction of a battleship with a displacement of 60-70 thousand tons, if necessary, can be undertaken by the Baltic Shipyard, for which it is a traditional trade – there were built before the revolution battleships of the “Sevastopol” type, and were never built (due to the revolution) battle cruisers of the “Izmail”, and there was built the lead battleship of the project 23 “Soviet Union”, the construction of which was canceled by the Great Patriotic War.

Launching of the battle cruiser “Izmail”, Baltic Shipyard, St. Petersburg, June 9, 1915.

Photo: commons.wikimedia.org

In addition to the Baltic Shipyard, a ship of this size can be built in Kerch at the Zaliv shipyard or at the new Zvezda shipyard in the town of Bolshoy Kamen near Vladivostok.

Secondly, the main weapon of the battleship is artillery. Problems arise here: neither in Russia nor in the world have they built ship artillery systems of the main caliber for a long time – the most powerful guns of modern ships have a caliber of 127–130 mm, although their highest fire performance makes it possible to compete in the weight of metal thrown per minute with systems 280– 305 mm of the first half of the last century.

The development of a modern 406-mm cannon, however, looks like a very interesting task, especially given the fact that the latest advances in the design of artillery systems, metallurgy and mechanics can dramatically increase the rate of fire and survivability of the barrel of such a gun, raising the firing performance of the battleship’s main battery battery to about 100 tons per minute. The guns will have a water cooling system, and the towers can be made completely uninhabited, which will reduce the internal volume, dramatically increasing the level of protection.The effective firing range of such a weapon using active-rocket projectiles can exceed 200 kilometers.

View of the Zaliv shipyard in Kerch

Photo: RIA Novosti / Sergey Mamontov

Reservations are another challenge. The world has long stopped massively rolling armor plates of 300-400 mm thickness, from which the main belt of battleships was assembled. A return to such rental is hardly advisable, including taking into account the development of modern means of destruction, so that, apparently, like modern tanks, the battleship of the new generation will have combined armor using steel, special alloys, cermets and composites.The cost of such a booking is likely to swoon most finance ministers, even from rich countries, but this is a separate issue.

Least of all questions to the energy sector. Advanced design and production of nuclear power plants will equip the ship with a 150-200-megawatt installation operating on four shafts, the speed of the ship will be over 30 knots.

In the same way, there are no questions about the universal caliber, anti-aircraft and anti-submarine defense systems.A sharp reduction in the battleship’s crew and compact modern energy will free up large volumes that can be occupied by vertical launchers for cruise missiles (Onyx, Zircon and Caliber) and medium / long-range anti-aircraft missile systems (Redut air defense missile system), and entrust the close line to 130-mm automatic cannons and Pantsir-type missile and artillery systems.