Reebok vs RBX: Unraveling the Differences Between Two Athletic Brands

Are RBX and Reebok the same company. How do their product offerings differ. What are the key features that set these athletic brands apart. Discover the unique characteristics of Reebok and RBX in this comprehensive comparison.

The Origins and Evolution of Reebok and RBX

To understand the distinction between Reebok and RBX, it’s crucial to examine their origins and development over time. Reebok, a British-American footwear and clothing company, has a rich history dating back to 1895. Initially founded as J.W. Foster & Sons in Bolton, England, the company rebranded as Reebok in 1958. Since then, Reebok has grown into a global athletic brand, known for its innovative designs and performance-driven products.

RBX, on the other hand, is a relatively new player in the athletic apparel market. Founded in 2016, RBX stands for “Rugged Brand Xtreme” and positions itself as a provider of affordable, high-quality activewear and accessories. Despite its shorter history, RBX has quickly gained popularity among fitness enthusiasts looking for budget-friendly options without compromising on quality.

Key Differences in Brand Identity

• Reebok: Established global brand with a focus on performance and innovation
• RBX: Newer brand emphasizing affordability and quality in activewear
• Reebok: Wide range of athletic shoes and apparel for various sports
• RBX: Primarily focused on activewear and accessories

Product Offerings: Reebok’s Diverse Portfolio vs RBX’s Focused Approach

One of the most significant differences between Reebok and RBX lies in their product offerings. Reebok boasts a diverse portfolio that caters to a wide range of athletic pursuits and lifestyle needs. Their product line includes:

• Athletic shoes for running, training, and various sports
• Performance apparel for different activities
• Lifestyle clothing and footwear
• Accessories such as bags, socks, and hats

RBX, in contrast, maintains a more focused approach to its product offerings. The brand specializes in:

• Activewear for men and women
• Yoga and fitness accessories
• Affordable athletic footwear

This focused approach allows RBX to concentrate on providing quality activewear at competitive prices, appealing to budget-conscious consumers who prioritize functionality and affordability in their workout gear.

Technology and Innovation: Reebok’s Legacy vs RBX’s Practical Approach

Reebok has long been associated with technological innovation in the athletic footwear and apparel industry. The brand has introduced several groundbreaking technologies over the years, including:

• The Pump technology for customizable fit in shoes
• DMX moving air technology for enhanced cushioning
• Flexweave material for lightweight, breathable upper construction

RBX, while not as focused on cutting-edge technology, emphasizes practical features that enhance comfort and performance in their products. Some of the technologies and materials used by RBX include:

• Moisture-wicking fabrics for sweat management
• Four-way stretch materials for enhanced flexibility
• Compression fabrics for muscle support

While both brands prioritize performance, Reebok’s approach leans more towards advanced technological innovation, whereas RBX focuses on incorporating proven, functional features into their affordable product line.

Market Positioning and Target Audience

The market positioning and target audience of Reebok and RBX differ significantly, reflecting their distinct brand identities and product offerings.

Reebok’s Market Position

Reebok positions itself as a premium athletic brand, competing with other major players in the sports apparel and footwear industry. Their target audience includes:

• Serious athletes and fitness enthusiasts
• Fashion-conscious consumers interested in athleisure wear
• Individuals willing to invest in high-performance athletic gear

RBX’s Market Position

RBX targets a different segment of the market, focusing on budget-conscious consumers who still value quality and style in their activewear. Their audience typically includes:

• Casual fitness enthusiasts and gym-goers
• Price-sensitive consumers looking for affordable workout gear
• Individuals who prioritize comfort and functionality in their activewear

This difference in market positioning is reflected in the pricing strategies of both brands, with Reebok generally commanding higher price points compared to RBX’s more affordable offerings.

Brand Collaborations and Sponsorships: Reebok’s Star Power vs RBX’s Grassroots Approach

Another area where Reebok and RBX diverge is in their approach to brand collaborations and sponsorships. Reebok has a long history of partnering with high-profile athletes, celebrities, and fashion designers to create exclusive collections and promote their brand. Some notable Reebok collaborations include:

• Victoria Beckham x Reebok collection
• Cardi B x Reebok collaboration
• Reebok x Maison Margiela partnership

Additionally, Reebok has sponsored numerous professional athletes and teams across various sports, further solidifying its position as a premium athletic brand.

RBX, on the other hand, takes a more grassroots approach to brand promotion. Instead of high-profile celebrity endorsements, RBX focuses on:

• Partnerships with fitness influencers and micro-influencers
• Collaborations with local gyms and fitness studios
• Engagement with customer communities through social media and events

This strategy allows RBX to connect more directly with its target audience and build brand loyalty through relatable, authentic partnerships.

Distribution Channels: Global Reach vs Focused Retail Presence

The distribution strategies of Reebok and RBX also reflect their different market positions and brand identities.

Reebok’s Distribution Channels

As a global brand, Reebok maintains a wide-reaching distribution network that includes:

• Branded Reebok stores in major cities worldwide
• Presence in high-end department stores and sports retailers
• E-commerce platform for direct-to-consumer sales
• Partnerships with online marketplaces and specialty retailers

RBX’s Distribution Channels

RBX adopts a more focused approach to distribution, targeting channels that align with their affordable pricing strategy:

• Presence in discount department stores and off-price retailers
• Partnerships with budget-friendly online marketplaces
• Direct-to-consumer sales through their e-commerce website
• Limited presence in specialty athletic retailers

This distribution strategy allows RBX to maintain its competitive pricing while reaching its target audience through accessible retail channels.

Sustainability Initiatives: Reebok’s Corporate Responsibility vs RBX’s Emerging Efforts

In recent years, sustainability has become an increasingly important factor for consumers when choosing athletic brands. Both Reebok and RBX have taken steps to address environmental concerns, but their approaches and scale of initiatives differ.

Reebok’s Sustainability Efforts

As a larger, more established brand, Reebok has implemented several comprehensive sustainability initiatives:

• The “Cotton + Corn” sustainable footwear line made from plant-based materials
• ReeCycled collection featuring products made from recycled materials
• Commitment to using sustainable materials across their product range
• Partnerships with organizations focused on environmental conservation

RBX’s Sustainability Approach

While RBX’s sustainability efforts may not be as extensive as Reebok’s, the brand has begun to incorporate eco-friendly practices into its business model:

• Use of recycled materials in select product lines
• Efforts to reduce packaging waste
• Exploration of more sustainable production methods

As consumer demand for sustainable products continues to grow, it’s likely that both brands will further expand their eco-friendly initiatives in the coming years.

Customer Loyalty Programs: Reebok’s UNLOCKED vs RBX’s Direct Engagement

Customer loyalty programs play a significant role in building brand affinity and encouraging repeat purchases. Reebok and RBX have different approaches to fostering customer loyalty, reflecting their overall brand strategies.

Reebok UNLOCKED Program

Reebok’s UNLOCKED loyalty program offers members a range of benefits:

• Points earned on purchases that can be redeemed for rewards
• Exclusive access to limited-edition products and collaborations
• Early access to sales and promotions
• Personalized product recommendations
• Invitations to special events and experiences

RBX’s Customer Engagement Strategy

While RBX doesn’t have a formal loyalty program, the brand focuses on direct customer engagement through:

• Email newsletters featuring exclusive discounts and promotions
• Social media contests and giveaways
• Customer feedback initiatives to improve products and services
• Responsive customer service across various platforms

These different approaches to customer loyalty reflect each brand’s market position and target audience, with Reebok offering a more structured program for its premium customers and RBX focusing on direct, value-driven engagement with its price-conscious consumers.

In conclusion, while Reebok and RBX both operate in the athletic apparel and footwear market, they are distinct brands with different histories, product offerings, and target audiences. Reebok’s legacy as a global athletic brand contrasts with RBX’s positioning as an affordable, quality-focused activewear provider. Understanding these differences can help consumers make informed decisions when choosing between these two brands for their athletic and fitness needs.

Is Rbx The Same As Reebok?

Are you a fashion enthusiast who loves to keep up with the latest trends? If so, you may have come across the terms “Rbx” and “Reebok.” While they may sound similar, they are not the same thing. In this article, we will explore the differences between Rbx and Reebok, and clear up any confusion you may have about these two brands.

Firstly, Reebok is a well-known sportswear brand that has been around since the 1950s. On the other hand, Rbx is a relatively new brand that specializes in activewear and casual wear. Despite their differences, both brands offer high-quality products that cater to different styles and preferences. So, let’s dive in and explore the unique features of each brand and what sets them apart.

Is RBX the Same as Reebok?

No, RBX is not the same as Reebok. Although both brands offer athletic apparel and footwear, they are separate companies with distinct product lines and branding. Reebok is a well-established brand that has been around since 1895, while RBX is a newer brand that was founded in 2016. While both brands offer quality athletic products, they are not the same.

Is Rbx the Same as Reebok?

When it comes to athletic wear, Reebok is a well-known and respected brand. However, some people may have recently come across the term “Rbx” and may be wondering if it is the same as Reebok. In this article, we will explore the similarities and differences between Rbx and Reebok, and answer the question of whether they are the same or not.

History and Background

Reebok is a British-American footwear and clothing company that was founded in 1958. It has since grown into a global brand that is known for its athletic shoes and apparel. Reebok has a strong presence in the sports industry, sponsoring athletes and teams across various sports.

On the other hand, Rbx is a brand that is owned by a company called Reebok CrossFit. It was launched in 2012 as a clothing line that was designed for CrossFit athletes. Rbx stands for “Reebok CrossFit Box” and is meant to represent the community of CrossFit athletes.

Benefits of Reebok

Reebok has a long history of producing high-quality athletic wear that is designed for performance. Their shoes, in particular, are known for their comfort and durability. Reebok also has a strong reputation in the sports industry, and their apparel is often worn by professional athletes.

Benefits of Rbx

Rbx is designed specifically for CrossFit athletes, meaning that their clothing is tailored to the unique demands of this sport. This means that their clothes are made to be flexible, durable, and moisture-wicking, which is important for athletes who are constantly pushing themselves to the limit.

Product Offerings

Reebok offers a wide range of products, including shoes, apparel, and accessories for various sports and activities. They have a large selection of shoes that are designed for running, training, and other activities. They also offer clothing that is designed for sports such as basketball, football, and tennis.

Rbx, on the other hand, is focused solely on clothing for CrossFit athletes. Their product offerings include shorts, pants, shirts, and other apparel that is designed to be flexible and moisture-wicking. They also offer accessories such as hats and bags.

Reebok vs Rbx

One of the main differences between Reebok and Rbx is their product offerings. While Reebok offers a wide range of products for various sports and activities, Rbx is solely focused on clothing for CrossFit athletes. This means that if you are not a CrossFit athlete, you may not be interested in Rbx’s product offerings.

Price Comparison

Reebok and Rbx also differ in terms of their pricing. Reebok has a range of products at different price points, with some items being more affordable than others. Rbx, on the other hand, is a more high-end brand that is priced accordingly. This means that Rbx’s products may be more expensive than Reebok’s.

Conclusion

In conclusion, Rbx is not the same as Reebok. While Rbx is a brand that is owned by Reebok CrossFit, it is focused solely on clothing for CrossFit athletes. Reebok, on the other hand, offers a wide range of products for various sports and activities. While there are some similarities between the two brands, such as their focus on athletic wear, they are ultimately different brands with different product offerings and pricing.

Frequently Asked Questions

Is Rbx the Same as Reebok?

Many people wonder if RBX is just another name for Reebok. Although the two brands may seem similar, they are actually separate entities. RBX is a fitness apparel brand that produces activewear and accessories, while Reebok is a well-known athletic shoe and clothing company.

While both brands share a focus on fitness and athleticism, they have different product offerings and business models. So, if you’re looking for some new workout gear, RBX and Reebok each offer their own unique options to choose from.

What are the Key Differences Between RBX and Reebok?

There are several differences between RBX and Reebok that set them apart from each other. Firstly, RBX’s focus is primarily on activewear and accessories, while Reebok is known for its athletic shoes and clothing. Additionally, RBX is a smaller brand with a more limited product range, while Reebok has a much larger global presence and more diverse product offerings.

Another key difference between the two brands is their target audience. While both cater to fitness enthusiasts, RBX is geared more towards individuals who are looking for affordable, stylish workout gear, while Reebok has a broader appeal and caters to a wider range of athletes and fitness enthusiasts.

Can I Find RBX and Reebok Products in the Same Stores?

While both RBX and Reebok products may be available at some sporting goods stores or department stores, they are not typically found in the same store. RBX is a relatively small brand that may be found at select retailers or online, while Reebok has a larger retail presence and can be found at many sporting goods stores, department stores, and their own branded stores.

However, some retailers may carry both RBX and Reebok products, so it’s always worth checking to see what’s available at your local store or online retailer.

Are RBX and Reebok Owned by the Same Company?

No, RBX and Reebok are not owned by the same company. RBX is a subsidiary of FAM Brands LLC, a fitness apparel company based in California. Reebok, on the other hand, is a subsidiary of the German sportswear company Adidas, which acquired Reebok in 2005.

While both RBX and Reebok may share some similarities in terms of their focus on fitness and athletic apparel, they are separate brands with different ownership structures.

Which Brand Should I Choose: RBX or Reebok?

Ultimately, the choice between RBX and Reebok comes down to your personal preferences and needs. If you’re looking for affordable, stylish activewear and accessories, RBX may be the better choice for you. On the other hand, if you’re in the market for high-quality athletic shoes and clothing from a well-known brand with a global presence, Reebok may be the way to go.

Regardless of which brand you choose, both RBX and Reebok offer quality products that can help you achieve your fitness goals and look great while doing it.

The Decline of Reebok…What Happened?

In conclusion, it is clear that RBX and Reebok are two separate brands with different histories and product offerings. While both brands may share some similarities in their athletic apparel and footwear, they are not the same. RBX is a relatively new brand that focuses on affordable and fashionable activewear, while Reebok is a well-established brand with a long history of producing high-quality athletic gear.

It is important for consumers to understand the differences between these two brands before making a purchase. While RBX may be a great option for those looking for affordable activewear, Reebok is the better choice for those who want a more premium product with a long history of quality and innovation. Ultimately, it is up to the individual consumer to decide which brand best fits their needs and preferences.

In conclusion, while both RBX and Reebok offer athletic apparel and footwear, they are not the same brand. Consumers should be aware of the differences between these two brands before making a purchase decision. With RBX offering affordable and fashionable activewear and Reebok providing premium products with a long history of quality and innovation, there is a brand for everyone.

Is RBX shoes the same as Reebok? – BioSidmartin

Miscellaneous

Esther FlemingAugust 16, 2019

Is RBX shoes the same as Reebok?

TRB is being painted as the conductor of the infringement, allegedly giving license to Elite and RBX to manufacture infringing products in China and import, market and sell within the U.S. Looking at consumer recognition, RBX is peewee compared to major league Reebok.

Is RBX a running shoe?

RBX seamless running shoes have plenty of performance features. The mesh ventilated sneakers are made with X-Dri fabric and a stretch jersey upper. This combination keeps your feet dry and cool with its absorbing power.

What does RBX shoes stand for?

OUR MISSION. From our beginnings over a decade ago, Rugged Bear X-Treme™ has evolved into RBX Active. Built on the idea that being healthy and active should not be a luxury, but rather a basic need, RBX Active seeks to bring fashionable fitness apparel and products to everyone at affordable prices.

Who manufactures RBX?

The lawsuit says Reebok adopted the RBK logo in 2002 and that one of Adidas’ trademarks incorporates three stripes in a triangle shape. And it adds, “Many of TRB’s Infringing Products bear the letters ‘RBX’ and a three-stripe design that, in combination with the letters ‘RBX,’ forms a triangle shape.”

What shoe brand is RBX?

Is RBX place reliable?

Thousands of Roblox players have used rbx. place, and all of them had a pleasant experience with the site, as none of them were ever scammed. However, getting banned for using or trading the items that you get from the site is definitely possible, so it isn’t safe for your Roblox account.

Is RBX place shutting down?

Conversation. UPDATE: RBX Place is now closed. The website will cease its operations entirely on June 30th. The website was known for controversy.

Is RBX active a US company?

RBX Activewear includes: men’s, women’s and children’s apparel, footwear, bags, fitness accessories, socks and sporting goods….RBX Active Information.

Is RBX place fake?

Which is the best RBX shoe to buy?

Top RBX Running Shoes Comparison Chart. 1 1. RBX Burke Men’s Running Shoes. 2 2. RBX Climate Men’s Running Shoes. 3 3. RBX Luna Women’s Running Shoes. 4 4. RBX Zenith Men’s Running Shoes. 5 5. RBX Stride Men’s Running Shoes.

Is RBX the same as Reebok?

FAQ’s About RBX Running Shoes Is RBX the Same as Reebok? This question is asked frequently, and it’s pretty easy to see why. The names do look very similar, so some people naturally infer that RBX is some sort of spin off brand from the Reebok ‘tree.’ While it may appear to be that way, this is not the case at all.

What is RBX and is it worth it?

What is RBX? RBX, if you are not sure, and we don’t blame you if you are, is a brand that is very much committed to making fitness available to all. There mission statement indicates as much, stating that “ RBX Active aims to make fitness accessible to everyone by making activewear that’s great value and looks fantastic.”

How much do RBX active apparel cost?

Lightweight tops, shorts, and socks for men to the latest in styling for women who are looking for lightweight comfort apparel when running, stationary biking or working out in the gym. Prices for RBX Active apparel for women start at $26.99 for tops to $37.99 for bottoms including the latest in leggings styling.

Category: Miscellaneous 90,000 $3.8 Billion Sneakers Adidas intends to purchase all available Reebok shares. The deal is valued at $3.8 billion. The deal is valued at $3.8 billion, with the offered share price covering the Aug. 2 closing price by 34.2 percent.

Both companies expect to complete the deal in the first half of 2006. Of course, Reebok has yet to get shareholder approval, and Adidas from antitrust authorities, but the main step towards catching up with the market leader has been made.

Something like this should have long been expected, because a significant part of the sports goods market is controlled by just a few companies. At the same time, Nike is in the lead, the second place is occupied by Adidas, and the third is Reebok. By the way, the news about the impending purchase of Reebok appeared shortly after Puma announced its intention to catch up with Adidas and Nike by buying up a number of assets and entering new markets.

Characteristically, the size of the companies in the top three largest manufacturers of sports goods varies greatly. So, if the market capitalization of Nike is $22.5 billion, then Adidas is worth much less – $8.2 billion, and Reebok – only 2.6 billion.

Adidas

The purchase of Reebok is Adidas’ largest acquisition since 1998, when the company acquired Salomon. Reebok is expected to double Adidas’ sales in the US market, traditionally dominated by Nike. Experts are confident that the deal is extremely attractive for Adidas in the long run.

In the long run, both companies will benefit from the deal, as they will significantly reduce costs by combining production, distribution and research departments. According to the head of Adidas Herbert Heiner, the acquisition will increase the company’s revenue in the first year, and save 120-125 million euros in the first three years.

Adidas birthday – August 18, 1949. It was founded by Adolf Dassler and named after himself, taking the first letters of the name.

Reebok’s revenues are growing faster than Adidas’s. Therefore, Adidas believes that the new acquisition will provide growth in sales in Europe and North America, after two years in a row, Adidas’ North American sales revenue has declined by an average of 13 percent.

The Reebok acquisition would also increase Adidas’ share of the global sneaker market to 28 percent, which is pretty close to Nike’s 31 percent market share. Since the Bavarian company will also get the clothing business owned by Reebok, it will get licenses to supply NBA and NFL uniforms.

The biggest fights are expected in the US sneaker market. Last year, Adidas had an 8.9 percent share of that market, Reebok had a 12 percent share, and Nike had a 36 percent share. Together, Adidas and Reebok will increase sales to $11.7 billion, while Nike’s $13.7 billion figure will remain unchanged.

In addition, Adidas and Nike will have a tough showdown ahead of the 2006 FIFA World Cup. So, last year, Adidas managed to sell 6 million Roteiro soccer balls and a million pairs of PredatorPulse sneakers. Now she can redouble her efforts.

After the announcement of the purchase, Adidas shares rose 1.2 percent.

Reebok

Reebok was founded in 1958. The founders named it after one of the species of African gazelles.

In fact, Reebok has received an offer they can’t refuse. The amount offered by Adidas is 10.7 times Reebok’s annual income before taxes and depreciation, which is 90 percent annual revenue. At one time, Adidas successfully offered Salomon similar conditions.

Among other things, the sale of Reebok to another company may solve the problem of choosing a successor to the current head of the company, Paul Fireman (Paul Fireman). If the deal goes through successfully, Fireman, who replaced Jay Margolis a year ago, will be able to resign with a light heart.

This will give Adidas not just a smaller competitor, but also fresh blood, as Reebok is developing extremely dynamically – in the second quarter of this year alone, its profit grew by 71 percent – and this despite the fact that sales of shoes from the so-called “classic The lines have shrunk.

The Russian branch of Reebok has not yet been able to comment on the statement and said that they are waiting for instructions from the US office (Reebok headquarters is in Massachusetts). In any case, says Yuri Baev, general director of RBC Retail Trade, which represents Reebok in Russia, the Russian branch has a contract with its headquarters until the end of 2007.

Conclusion

Almost everyone remembers Adibas, Abibas and even Abidas sneakers, made in underground workshops and taking advantage of the Adidas brand. It should be noted that the products of Nike, Reebok and the same Puma are counterfeited in this way much less often.

It is the number of imitations and fakes that speaks most expressively of the brand’s popularity. It’s scary to imagine the power Adidas will gain with the support of such a strong ally as Reebok. However, it is worth for a moment to doubt the sincerity of Adidas – the fact is that analysts often compare the current acquisition with the acquisition of Salomon, the Freedom Action Sports brand, a leading manufacturer of winter sports products.

And if the deals are really similar, then one should hope that Reebok does not repeat the fate of Salomon – after all, as you know, since the beginning of May, the sale of Salomon to Amer Sports Corporation has been in full swing. The deal will close by autumn 2005, but don’t think that Adidas just traded a winter asset for a summer one – it’s quite possible that Reebok’s position under the wing of the German company is not as stable as one might think, and is more like the position of a bomb under the fuselage, which at exactly the right moment they will drop on Nike.

and you have something from … Reebok Rbk

The second most popular shoe brand, of course, after Adidas, in Russia was Reebok. Why exactly Reebok, and not Nike, which for a long time was simply not known in Russia? Apparently, the fact that, unlike Nike, Reebok was formed in Europe and was initially focused on its market, also played a role. I must say that the acquaintance of Soviet athletes with Reebok happened almost earlier than with Adidas. For the first time after the Second World War, having left for competitions in the West, the Dynamo (Moscow) football team returned home in boots from J.W. Foster & Sons, a well-known English manufacturer, which later formed the backbone of Reebok. The history of Reebok is similar to that of its German counterpart, who grew out of the same talented shoemaker Adi, and is associated with the equally legendary figure of the English runner and sports administrator – Joseph William Foster, nicknamed “Old Joe”. The roots of the company go back to the end of the last century, to Old Joe’s Bolton enterprise for the production of shoes for athletes. The Foster enterprise, like the Dasslers, was a family enterprise, but the grandchildren of Old Joe turned out to be more talented organizers than the heirs of Adi. At 19In 58, they founded their own separate company Reebok (named after the small and fast African antelope). Soon, the young company completely absorbed J.W. Foster & Sons. Reebok and is still controlled by the descendants of Joseph Foster. In general, I present to your attention the history of the Reebok brand. I will not paint everything in an artistic style, but will present you with the chronology of the company.

1895 Date of formation of the Company. It all started in England in the city of Bolton. The company’s founder, Joseph William Foster, becomes a member of the local Primrose Harriers jogging club and an ardent fan of this sport. As Joseph’s interest in running grows, so does his desire to get himself a pair of quality running shoes. The limited range of shoes on offer and the lack of manufacturers who could help Joseph fulfill his dream prompted him to make a simple decision – to make such a pair himself. By profession, Joseph was a shoemaker, and his ingenuity could be envied, and now the first spiked Foster running shoes appeared (Joseph attached several nails to the soles of his shoes). The first name of the Company is “J. ‘W. Foster & Co.
1906 J. ‘W. Foster & Co. Renamed “J. ‘W. Foster & Sons”, in connection with the birth of sons from the founder of the Company.
1908 Foster’s running shoes were handmade in a factory called “Olympic Workshops”. When developing shoe models, the features of a particular type of running were taken into account (conditional division of categories into collections):
– spikes were provided for hurdling on the heel;
– for cross-country running – straps to support the ankle joint;
– a middle distance running model and an indoor model were designed.
1909 In addition to individual fittings in the workshop, Foster proposed a new service system. The athlete outlined the contour of his foot and sent it to Foster’s workshop with an indication of the measurements made. It was the first attempt to provide each runner with a shoe made to order and in accordance with the wishes of the athlete. The first measuring table and dimensional scale.
In the early 1930s, J.W. Foster & Sons was known in the country as the oldest and leading sports shoe company. Gradually begins to expand and the range of products. Now, in addition to running shoes, the Company manufactures shoes for boxing, hockey, rugby, walking, football, and cycling.
1941-1945
World War II disrupted the smooth running of the company. During the war years, she was engaged in the production of boots for the army.
1948-1952
The continuation of family traditions and a glorious name found its embodiment in the sons of James – Joseph and Jeffrey (grandchildren of the founder of the company), who begin to learn skills in the “Olympic Workshops”.
By 1958 the company had grown considerably. For further progressive development, a serious reorganization was required. Joseph and Jeffrey launch the new Mercury athletic shoe. The company was renamed and briefly called “Mercury Sports Footwear”. A few months later, Joseph finds the word REEBOK in the dictionary (REEBOK is the name of a swift-footed African antelope with sharp horns), which becomes the name of the updated company.

1960-1979

REEBOK rapidly expands its activities in Europe, since then the company is officially known as REEBOK International, headquartered in Bolton.

1979

In 1979, REEBOK, as part of the British delegation, took part in the International Industrial Exhibition in Chicago. It was there that Paul Fireman, an American outdoor equipment retailer, noticed REEBOK products. He liked the design and quality of the company’s products, and soon he signed a distribution agreement with Joe Foster and received the right to represent REEBOK products in the USA.

1981

The popularity of mass sports in America had a positive impact on the development of the company and its rapid growth. In 1981, the US is in the grip of a running boom. Paul Fireman successfully uses this phenomenon and releases three new running models (including the Aztrek model) to the American market. Runners Ward magazine recognized these models as the best in quality

1982

At this time, America is experiencing another boom. Aerobics has become a new craze for women. REEBOK responded quickly to customer requests and introduced the “Freestyle” and “Princess” models to the market. These were the first models designed specifically for women. The success of the models exceeded all expectations. But Paul Fireman did not limit himself to novelties in the field of design, he also introduced innovations in the field of commerce. Paul Fireman sends his agents to the gyms, where each instructor has been given a pair of running shoes. Thus, the instructor advertised the model and still received a percentage of sales. It was these two booms in America that allowed Paul Fireman to later buy the Company from Foster’s grandchildren.

1984

REEBOK introduces the first Phase 1 tennis model to the market.

1985

In 1985 Paul Fireman buys the company from Joe Foster (Jr.) and merges the American company and Reebok International into one Reebok International Ltd. The company ceases to be private and becomes a joint-stock company. Paul Fireman is a 16% shareholder. Since 1985 REEBOK launches mass production of apparel and accessories.

1986

Launch of the Rockport division, which specializes in technical everyday footwear.

1987

REEBOK expands its product range with the production of basketball models.

1989

REEBOK has introduced a revolutionary technology to the market, the Pump air system (over 12 million pairs of sneakers with this technology have been sold in 4 years), since 1992. REEBOK receives a patent for the Pump technology.

1990

In 1990, Paul Fireman began to actively work on creating a new image. As a leader in the development of new directions in physical education and sports, REEBOK offers a new wellness program for both women and men – Step Reebok (step aerobics).

1991

Formation of Reebok Russia.

1992

REEBOK’s latest development in athletic footwear was in 1992 with the introduction of the Insta Pump system. Sneakers with the Insta Pump system went on sale in 1993.

1993

In 1993 REEBOK changed its logo. The British flag is being replaced by a vector logo designed by the French agency Leo Burnet. This was due to the fact that the UK government prohibits the use of national symbols for advertising purposes.

In 1993, REEBOK introduces another wellness program – Slide Reebok (sliding movements along a special track).

May 9, 1993 REEBOK Russia opens the first concept store in Moscow on Novinsky Boulevard.

1994

February 26, 1994 – a concept store opens in St. Petersburg.

In 1994, an even lighter and more efficient Ultra Hexalite shock absorber is introduced.

1995

In 1995 REEBOK introduces progressive dynamic cushioning technology (DMX). December 1995g. The American Orthopedic Medical Association gives DMX technology a seal of excellence. DMX is a technological superiority over the competition, as for the first time air dynamics is used as cushioning.

1996

the letters TM at the top of the logo are replaced by R.

At the 1996 Olympic Games in Atlanta, REEBOK is the Official Sponsor of shoes and other sports equipment. REEBOK equips nearly 3,000 athletes participating in the Olympics, as well as 1,200 officials and 349contract athletes, representatives of 81 countries.

1997

REEBOK presents the latest technological developments: Dmx 10, 3D Ultralite and Radial Suspended Hexalite

2000

Sydney Summer Olympics. Under a contract with the Russian Olympic Committee, all athletes at the Olympics are dressed in REEBOK equipment.

2001

REEBOK and the NBA announce a new strategic partnership. Beginning in 2001, REEBOK will develop licensed products for the NBA. Since 2004 – 2005 REEBOK will have the exclusive rights to supply equipment for all NBA and WNBA (Women’s Basketball Association) teams for 10 years. REEBOK has signed a lifetime contract with Allen Iverson of the Philadelphia 76s.

Also signed a contract with the American Football Federation – NFL for the full equipment of all teams.

2002

REEBOK continues its investment program in Russian sports. Basketball club “Ural – Great” from Perm signed an agreement with the company “REEBOK” for the full equipment of the team. Contracts were signed for equipping the Russian national teams in artistic and rhythmic gymnastics and trampoline.

New X-veam technology is born, a lightweight, low-profile plate made from TPU.

The company launches the Rbk line, a youth collection inspired by street fashion. Rbk launches production of hip-hop sneakers by collaborating with musicians.

2003

In the production of sportswear, the Play Dry technology is introduced, based on comfort and thermoregulation.

The SS 2003 shoe collection introduces DMX FOAM technology, chambers in the sole filled with soft Foam material.

On January 28, 2003, the official opening of the fitness club REEBOK Sports Club Moscow took place.

Continuing the hip-hop theme, the company signs a contract with Jay-Z to create a signature line of shoes. After a resounding success, Reebok signed a similar contract with 50 cent, the collection was named “G Unit Collection by Rbk” and also gains huge popularity among the hip-hop population.

2004

Athens Olympic Games. REEBOK is represented by various federations and athletes.

In March, the solemn opening of the sport – club “REEBOK fitness” in St. Petersburg on Efimova street 4a.

On April 2, the St. Petersburg branch of ZAO RBC (Retail Trade) was renamed RBC-Petersburg LLC.

2005

Adidas buys Reebok. After that, Paul Fireman is replaced by a new director, Paul Harrington.

Is it worth writing something further? After all, after 2005, roughly speaking, Reebok no longer exists.