Nike News – Apparel Archive
In January, Jordan Brand debuted a new function-first women’s apparel capsule. Though aesthetic cues stemmed from classic ’80s basketball design language, the silhouettes established a new vision for wardrobe standards tailored explicitly for today.
With that grounding, Jordan Brand continues to elevate utility-driven staples in its upcoming fall apparel collections: Jordan 23 Engineered, Women’s City Utility Collection, Women’s NYC Collection and Women’s Flight Essentials Collection.
Emphasis throughout the new collections is on creating a suite of versatile garments.
“Throughout its history, Jordan Brand has delivered the unexpected through a balance of performance and romance,” says Martin Lotti, Jordan Brand VP of Design. “These new collections offer utilitarian performance infused with a basketball soul, and created through a refined articulation of classic basketball design lines.”
The Jordan City Utility Collection cements the Flight Suit and Utility Pant as icons of feminine functionality. Both highlight the tailored approach Jordan Brand brings to articulating utilitarian garments, with lightweight fabrics and easy adjustability allowing body-confident individual styling. These hallmark pieces are complemented by the Jordan Utility Off-Shoulder Jacket, Jordan Utility Bike Shorts (including a zippered back pocket for keys and cards) and fleece offerings formed with elegant proportions.
“We strive to design functional, wearable statements that evoke a cool confidence,” Lotti says.
Fit, flow and volume are similarly spotlighted in the Women’s Flight Essentials Collection. Comprised of fundamental garments, such as crew necks, tights, sports bras, tracksuits and T-Shirts, the collection translates ’80s Jordan silhouettes though a contemporary women’s lens.
Jordan 23 Engineered focuses on innovative technical details, materials and translucent Air-inspired trims, as well as garment-dye color innovation, to push a classic Jordan design language to new territory. Devised as a gender-neutral assortment, Jordan 23 Engineered garments are intended to naturally transition from athletic activity to laid-back leisure.
The latest Jordan 23 Engineered collection is available now on Jordan.com. The Jordan Women’s City Utility Collection will be available July 24 and the Jordan Women’s Flight Essentials collection will be available on August 20.
View hi-res images here.
Nike Unveils New 2020 Tokyo Olympics Gear: Uniforms, Shoes, and More
The onus on athletes to show up, suit up, and deliver the greatest performance of their lives at the Olympic stage is inimitable. They have to not just meet the baseline of expectation, but override the chatter and pain to surpass the confines of human limitation. The power of one is momentous, whether an athlete competes in an individual sport, like skateboarding (one of the newest additions to the Games that we’ll see firsthand at this summer’s Tokyo Olympics), or a team event, like basketball.
Because at this stage, human performance is elastic; there is no ceiling as new talent is discovered, new personal bests are unearthed, and new innovations facilitate those breakthroughs. At this stage, the power of one elevates not just the team but the country as a whole.
The Olympics provide an endless supply of inspiration and problems, says John Hoke, Nike’s chief design officer. The Games have historically uplifted and united humanity. And for a brand like Nike, every four years is a chance to innovate. Continuing the momentum from product-driven achievements in recent years (i.e. Eliud Kipchoge’s unofficial marathon time of 1:59:40 in the Nike Vaporfly 4%), Hoke says Nike’s ambitions are in the same vein for the Tokyo Summer Olympics: “Don’t be timid. Be bold. Be daring. Take action. Create the change we want to see.”
With that in mind, Nike has two tentpole goals for its 2020 Olympic gear:
- Create products that boast proven performance backed by science. For instance, they say, traditional foam provides athletes with 60-70 percent energy return. The Nike ZoomX Foam tests at around 90 percent.
- Protect the future of sport by emphasizing sustainability. Climate change impacts sports. There is no sport if we have no planet. Nike’s pledging to power their facilities with 100 percent renewable energy by 2025, phase out single-use plastics at headquarters, and create more sustainably circular designs.
With that in mind, here are the 2020 Tokyo Olympics innovations from the Swoosh. You’ll see these kits, uniforms, and footwear on athletes across track and field, basketball, and skating—including some Olympics-inspired gear you can get yourself in the coming months.
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Nike reveals uniforms for Tokyo 2020 Olympics
Nike has designed basketball and soccer uniforms for the Tokyo 2020 Olympics that it says will be the “most sustainable” and “highest performing” to date.
The sportswear brand has created uniforms for America’s men and women basketball teams, and soccer jerseys for the USA, Korea and Nigeria teams. The apparel includes outfits for competition, the medal stand and training.
Nike has used a mixture of materials with the aim to make the attire more environmentally friendly. They include polyester created from recycled plastic bottles, recycled nylon, and rubber and yarn waste from the company’s factories.
The US team’s all-white medal stand attire is made from recycled materials including excess rubber from Nike factories
“This is the most sustainable product and the highest performing product we have ever created as a collection,” said Nike Chief Design Officer John Hoke.
“So whether it is on the track and field, the celebration of the medal stand, the village wear, the training wear or the other outfits they wear, everything that we are doing is 100 per cent sustainable.”
The Nike Air Vapormax sneakers comprise 75 per cent manufacturing waste products
On the medal stand, athletes will wear Nike Air Vapormax sneakers made with 75 per cent manufacturing waste. The design for the sneakers – a combination of various textures, colours and shapes – was influenced by the appearance of waste piles.
Nike has made the upper part from recycled polyester, which it said not only reduces waste, but also cuts down carbon emissions by approximately 30 per cent.
Nike has designed blue and white outfits for the USA soccer teams
It also incorporates Nike’s Flyknit platform, which is made by cutting yarn and fibre to exact specifications of the shoe design to produce less waste. The shoe’s airbag is made from recycled thermoplastic polyurethane, TPU, a rubber-like plastic.
Nike also added its Flyease technology to the footwear to make it easier for athletes to slip into the shoes.
Nike designs first-ever Olympic skateboarding uniforms for Tokyo 2020
A white windbreaker jacket and matching pants, also fabricated with polyester from materials such as plastic bottles, complete the outfit.
Zipper pulls, the US Olympic emblem and Nike’s swoosh logo are fashioned from recycled waste rubber that has been ground down into granules, which the company has branded as Nike Grind.
The Korean soccer uniforms feature a pattern of red trigrams that takes cues from the country’s national flag
Football players will compete wearing a new shoe, the Air Zoom Mercurial, which uses 3D-printed textile Flyprint.
USA’s soccer team will sport blue shorts with a white top for their home kit and a blue camo patterned shirt for their away kit, while the Korean and Nigerian global football uniforms honour the country’s culture and traditions.
The Korean home sets feature a pattern of red trigrams that takes cues from the country’s national flag, while the away version is decorated with painterly tiger-stripe design.
Nigerian global football uniforms honour the country’s culture and traditions with symbols intended to pay homage to the country’s heritage and nobility
The patterns and colours on Nigeria’s sets are also hand-drawn and reference symbolism related to the country’s heritage, nobility and family.
Like the soccer jerseys, Nike has designed the Olympic basketball uniforms using 100 per cent recycled polyester and nylon.
All soccer players will compete wearing the Air Zoom Mercurial, which is made using Flyprint, a 3D-printed textile
The USA team outfit references the look of the 1996 USAB sets with its use of colour and wordmark. Twelve stars line the side of the womens’ shorts to represent the 12 Olympic games the team has competed in.
Drawstring cords, zipper pulls and the Nike swoosh logo on the clothing are made using Nike Grind.
Nike has also designed the first-ever Olympic skateboarding uniforms for Tokyo 2020. All of the jerseys will be made from 100 per cent recycled polyester comprising “water bottles and other things that would go to waste,” according to the brand.
The USA basketball uniforms are based on the 1996 USAB sets
The Tokyo 2020 Olympics are set to take place from 24 July to 9 August 2020. Ahead of the event the regulatory board World Athletics released new sporting guidelines that allow Nike’s controversial Vaporfly shoe to be used in competition.
Nike’s recycled designs follow other creations for the world sporting event that make use of sustainable practices, such as the medals, created by Japanese designer Junichi Kawanishi that incorporate old smartphones.
Nike’s 2020 Olympics Uniforms Present A New Take On American Pride
The Olympics are a global demonstration of unity and human potential, a feel-good idea that has become all too real in the face of a climate crisis that demands, well, a delicate multi-national conversation. That urgency is all over the symbolic details of the 2020 Olympic games in Tokyo games, the athletes’ uniforms, too. The medals are made from recycled cell phones; the stadium architecture celebrates native plants; even the plushy anime mascot Miraitowa’s name is a portmanteau of “mirai,” meaning “future” and “towa,” meaning “eternity.”
The question for Nike, who for the 32nd year will dress athletes representing the United States on the medal podium, is: What’s team USA’s role in all this? How do you bring global accolades to a country that, since the last Olympic games, has pulled out of an international climate accord and turned away political refugees? What does national pride look like in 2020?
The brand’s answer, judging from the Feb. 5 release of Team USA’s Tokyo Olympics looks — for the medal stand, along with track & field, soccer, basketball, and for the first time, skateboarding — is an ambitiously sustainable pack of products that uses innovative materials, minimizes waste production, and celebrates America’s history of sport.
The medal stand tracksuits tone down the stars and stripes for a mostly white look that resembles what an American astronaut might wear on an international space mission. The letters USA on the underside of the jacket’s right forearm, appear when the medalist places their hand over their heart for the national anthem — a favorite detail among those competing. “The Olympics is not a time to be shy,” explains John Hoke III, Nike’s Chief Design Officer, as we sit in a stark all-white room, looking for the first time at what will be Team USA’s kit come summer. “It’s a moment of dreaming big, working with athletes’ wildest audacious imagination and abilities, taking daring steps forward. And most importantly, taking actions, converting words and concepts into real life products that push performance forward.”
According to Hoke, the Olympics are an opportunity to act on the brand’s innovative reputation and set new standards for sustainable materials, since athlete performance cannot be compromised. “You can’t make a product that is sustainable but doesn’t live to the standard of excellence that our athletes want. So I think we’re in the ability of literally developing new material science.”
For the 2020 games, team USA’s medal stand suit is constructed out of 100 percent recycled polyester and the logo is stamped with recycled rubber. The sneakers, the Air Vapormax 2020, are made of 75 percent manufacturing waste. This spring Nike is also releasing a four-style futuristic footwear collection called Space Hippie constructed of scrap from Nike’s factory floors repurposed into yarn or ground into flecks and embedded in the shoes’ foam, a design concept which inspired the futuristic podium looks. The final ensemble looks contemporary, yet wouldn’t have been out of place in Stanley Kubrick’s “2001: A Space Odyssey.”
Back on earth, the 2020 Olympic marathon has been relocated due to concerns about the heat. Going into what’s reported to be the hottest games on record, athletes’ health has been a priority through the design process. “As Paralympic athletes, we have a hard time regulating temperature, explains Tatyana McFadden, a 17-time medalist in track & field. “It doesn’t matter how good you are compared to the rest of the world if you can’t make it because of the heat.” She explains that the more streamlined and breathable a uniform is, the better. But, she notes that this year, the dual focus on sustainability is a particular point of pride. “The saying is that if there’s no planet, there’s no sports,” she explains. “It’s good to know that we’re wearing something that’s environmentally friendly and it looks good too.”
“We believe that we play a role in protecting the future of sports. Sport is a birthright for every generation.” — John Hoke III
The Nike designs pair futuristic materials with nostalgic references: the years of the women’s’ basketball teams’ gold medals are hidden in a flap on the shorts; the away soccer jerseys feature an abstract, blue-on-blue camo; and the new skateboarding tops are inspired by basketball jerseys, a nod to the NBA and WNBA’s popularity stateside.
“Regardless of nationality, when you watch the Olympics, you’re watching the human race really come together,” Hoke says. “We’re thinking about cultural appreciations, not just nationalistic pride. So we’re going several clicks deeper, even providing little Easter eggs of information that connect back to the story. The job is not to alienate. The job is to unite everyone in the awe of sports.”
There’s hard sales data to support the notion that American athletes can unite us, perhaps especially when their achievements are symbolic of the off-field challenges we face. After team USA won the women’s world cup amid a public battle for equal pay, their top became Nike’s best selling jersey of all time.
Nike reveals official apparel for 2020 Tokyo Olympics, including technology from controversial sneakers
Nike revealed the competition apparel it will be giving to its athletes during the 2020 Olympic Games in Tokyo. The highlighted clothing includes uniforms for sports such as basketball, track and field, and skateboarding apparel to wear on the medal stand and different sneakers that include technology that has received some scrutiny from the international community as of late.
Take a look at some of the uniforms and apparel below:
The United States’ new track and field kits.
The USA’s Nike SB x Parra jersey, which will be worn by skateboarders.
The Nike Air Zoom Alphafly NEXT%.
Nike concept football boot, the Nike Air Zoom Mercurial.
The apparel falls in line to two major tentpoles that the company wants to focus on for these upcoming Olympics. The first is creating high performance product backed by science with proven benefits to the athletes. The second is protecting the future of sport with an eye on sustainability and mindfulness of climate change.
“Ahead of competition in Tokyo, Nike debuts progressive new collections featuring sustainable materials for all athletes,” Nike’s site reads. “As the growing climate crisis continues to disrupt competition and training, Nike’s sustainable innovations signal the brand’s commitment to helping protect the future of the planet – and, consequently, the future of sport. “
Shared among the four sneakers released — the Nike Air Zoom Mercurial, Nike Air Zoom BB NXT, Nike Air Zoom Viperfly and Nike Air Zoom Alphafly NEXT% — are bits of technology from the controversial AlphaFly, which required judgment from World Athletics, the global governing body of track and field, on whether they gave too much of an advantage to athletes who used them. The organization ultimately decided that the sneaker, which Eliud Kipchoge wore to run the world’s first-ever sub-two hour marathon, would be approved provided that manufacturers followed certain stipulations from then on out.
One controversial aspect of the AlphaFly technology is its wider carbon fiber plate, which Nike says “provides stability and a smooth transition” for the wearer.
No other global sports governing body has made any remarks or decisions on the technology getting applied to sneakers in other sports — in this case basketball, soccer and sprinting track events.
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Countries gear up for mouthwatering Olympic challenges after draw – Tokyo 2020 Women’s Olympic Basketball Tournament 2020
TOKYO (Japan) – The United States women are gunning for a seventh consecutive Olympic gold medal this summer in Tokyo and there aren’t many pundits that will be betting against them.
Even so, after this week’s draw at the Patrick Baumann House of Basketball, which pitted the Americans against a Nigeria team they beat by just five points at the FIBA Women’s Olympic Qualifying Tournament in Belgrade one year ago, against a French team that is No. 5 in the FIBA World Ranking, Presented by Nike, and against No. 10 Japan, who are hosts, a seventh consecutive gold may not be so straightforward.
“Nigeria is getting better every year, France is always a tough team to play and Japan has such a different style of play than what were used to seeing, plus they’re the home team,” USA coach Dawn Staley said. “We are not looking past any of these opponents. We know that we will have to beat the best of the competition to make it to the top of the podium.”
Japan coach Tom Hovasse accepts that his team will be the underdogs against the USA and will probably be viewed as such against France, too.
He is not looking ahead with a sense of unease, anxiety or fear, even with the uncertainty surrounding star center Ramu Tokashiki and point guard Nako Motohashi, with both players battling back from serious injuries.
“I love the underdog challenge,” he said.
“I tell my team, ‘I don’t care if it’s USA, Australia or what the name is on the front of the jersey. We’re going after it. We’re going to win.'”
Hovasse and Japan face an enormous challenges in Group B against the USA, France and Nigeria
Purely on ranking, No. 10 Japan are underdogs with eight of the other 11 teams at the Olympics higher. Nigeria at No. 14 are the only team in the Group B with a lower ranking.
Yet Hovasse watched a video replay of Nigeria throwing a scare into the USA at the OQT in Belgrade.
“Nigeria was up 16 points at half-time,” he said. “USA led for the first time with like three minutes in the game. Nigeria’s going to be difficult, they’re very physical. France is going to be tough and the USA is the USA – it’s a tough group.”
“THIS OPALS PLAYING GROUP ARE GOING TO TOKYO WANTING TO WIN AUSTRALIA’S FIRST EVER WOMEN’S BASKETBALL GOLD MEDAL AT AN OLYMPIC GAMES AND WE HAVE THE TALENT TO DO IT.”- Australia coach Sandy Brondello
The tournament will be staged July 26 to August 8, which means the teams from Europe, like France, are having a 2021 summer that’s going to be busier than previously expected. The FIBA Women’s EuroBasket was already slated for this year and will be staged before the Olympics, from June 17 to June 27.
The competition system is different, with three groups instead of two like at previous Olympics, and less games in the Group Phase.
“Between the preparation games and the EuroBasket, which will precede the Games, the fact of having a shortened format can be favorable to us,” France coach Valier Garnier said. “With the order of the games, the first against Japan will be decisive (to advance).”
In Group C, Australia are with Belgium, China and Puerto Rico.
The sublime yet powerful game of Belgium sensation Emma Meesseman will be on show in Group C
“It’s certainly good to know who we are playing in the preliminary round and from a coaching point of view, we can gather information and start scouting those teams,” said Australia coach Sandy Brondello. “However, our primary focus is on ourselves and being the best we can be, leaving no stone unturned in our preparation and peaking at the right time.”
Australia, before losing in the Quarter-Finals to Serbia at the Rio Olympics, had reached the podium at five consecutive Olympics, dating back to 1996. Brondello, who led the Opals to the Final of the FIBA Women’s Basketball World Cup in Spain three years ago, is thinking big.
“This Opals playing group are going to Tokyo wanting to win Australia’s first ever women’s basketball gold medal at an Olympic Games and we have the talent to do it,” she said. “We know our effort and execution needs to match our ambition and we look forward to making Australia proud in Tokyo.”
Belgium are playing at the Olympics for the first time.
“IF YOU LOOK AT GROUP B, IT QUICKLY BECOMES CLEAR THAT IT IS THE ‘GROUP OF DEATH’, WITH HOST COUNTRY JAPAN AND NIGERIA, THE STRONGEST COUNTRY FROM THE FOURTH POT.”- Belgium point guard Julie Allemand
“They are balanced groups and our group does offer some opportunities,” said Belgium center Emma Meesseman. “Australia is the favorite, but we have to go for the win against them, too. China and Puerto Rico seem feasible on paper and we should indeed aim for qualifying for the Quarter-Finals. However, it is still more than five months before the Olympics start and a lot can still happen. Which players are fit and what the form is. Our ambition? We look at it game by game, but reaching the Quarter-Finals is the first goal.”
Belgium point guard Julie Allemand is optimistic. “Our draw isn’t the worst, we can be satisfied.
“If you look at Group B, it quickly becomes clear that it is the ‘group of death’, with host country Japan and Nigeria, the strongest country from the fourth pot.
“Group A (with Spain, Serbia, Canada and Korea) Also looked very interesting to us, but we are certainly not dissatisfied. Australia naturally has many qualities and we know Puerto Rico. We have to immediately pursue those two opponents, and then deal professionally with the game against China.”
Puerto Rico’s women are ranked No. 22 and excited to be headed to Tokyo.
“At this level you have to face the best in the world,” Puerto Rican Basketball Federation president Yum Ramo said. “We got No. 2 Australia and No. 6 Belgium. But here we go.”
In Group A, world No. 2 Spain, No. 4 Canada and No. 8 Serbia are joined by No. 19 Korea.
Spain coach Lucas Mondelo said: “I am happy with the draw because they are teams that we know and that gives us an advantage, but do not confuse my happiness with it (the task) being easy. There are no easy groups at the Games.”
World No. 4 Canada are a force to be reckoned with after after winning the OQT in Belgium last year
Lisa Thomaidis is preparing to coach world No. 4 Canada at the Olympics for the second straight time. She led the team to the Quarter-Finals at the Rio de Janeiro Games and the World Cup, and to three wins in as many games at the OQT in Belgium.
“We’ve been waiting for a year to see what the draw will look like in Tokyo, so we’re excited to finally know our pathway,” she said. “With 12 of the best teams in the world in Tokyo, every game is going to be a grind.
“There is a lot of work still to be done, but knowing our draw brings an added sense of excitement to our preparation.”
Serbia coach Marina Majkovic says every opponent presents challenges.
“We all know Spain well, a team that we haven’t beaten for years,” she said. “We definitely have a huge desire for Serbia to finally defeat Spain one day, which is very difficult. Canada is a physically extremely dominant team that plays the best defense in the world when it comes to women’s basketball.
“They are extremely strong physically and practically perfect, solid and rough on defense. We lost to them in Rio at the last Games for these very reasons.”
Having coached in China, and more recently Japan, Maljkovic also appreciates the challenge of taking on the Koreans.
“Korea is a classic representative of Asian basketball,” she said, “which is adorned with high speed. We who work in Asia know what it’s about. That basketball is 20 or 30 percent faster than European basketball, and with that speed, they also have great precision.”
90,000 What will athletes wear at the 2021 Olympics? Canada has jeans with hieroglyphs, Ralph Lauren and Armani sewed suits for the USA and Italy – Cutting – Blogs
Last week we saw the uniforms of Russian athletes for the Tokyo Olympics. Despite the WADA sanctions, the outfit turned out to be very bright, in contrast to the gray sets of Pyeongchang-2018.
Although the Zasport company fulfilled the requirements presented to Russia – it refused the coat of arms and the flag – it is difficult to call the uniform neutral.And what about in other countries? Americans and Italians sew suits in fashion houses, while Canadians have been criticized for their street style.
Not everyone liked the style of the Canadians, Australia was criticized for working with the Japanese brand
The kits that Russian athletes will wear at the opening and closing ceremonies of the Games drew criticism.
“It’s like a middle finger in the face of the rest of the world. Russia was allowed to have clothes in the colors of the flag. With this collection, she mocks the rest of the world with the approval of the smiling IOC, ”- the commentator of the Norwegian NRK Jan Petter Saltvedt was indignant.
At the same time, Russia is not the only country whose equipment questions have arisen. Canadians took the path of originality, but not everyone liked it.
Last summer, the NOC of Canada presented three sets of dress uniforms: for the opening and closing ceremonies, as well as for the awards. The main direction of the collection is street style: jeans, light jackets and color minimalism. And if the jacket for the opening of the Games surprised by the fact that it resembled a leather jacket (although it is nylon), then the outfit for the closing of the Olympics caused a heated discussion among experts and fans.
Canadian athletes will enter the stadium wearing Levi’s denim jackets that look like they are spray-painted. Designers were inspired by Japanese street fashion, and they also fit more than one symbol on clothes. The dates 1964 and 2020, the years when the Olympics were held in Tokyo, were printed on the collar, several inscriptions “Canada” in different styles were applied, and Paris, where the next summer Games will be held, was also painted on the jacket. There was a place for the Canadian flag, hieroglyphs and other inscriptions.
Many fans did not understand the designers’ ideas and criticized the form.They even called for the Olympics to be canceled, just not to see these jackets.
Canadians were condemned for originality, but Australians got it for choosing a manufacturer.
The team of Australia used the usual colors for the national team: yellow and green. An important detail is the drawings of the indigenous population of the country, placed on T-shirts. The clothing depicted the meeting place of the tribe – it is also a symbol of unification, which is so often talked about at the Olympics.
Everyone liked the design, but human rights activists called cooperation with the Japanese company ASICS shameful.All because of the difficult situation in Xinjiang, where camps for national minorities are common. People are forced to work, and it is in this region of China that the largest cotton factories are located. More recently, the well-known brand H&M faced sanctions in the Chinese market, refusing to sew products in Xinjiang.
ASICS has not yet canceled shipments from China, so the Australian NOC has been accused of involvement in forced labor. The committee immediately assured: not a single thing that athletes will wear in Tokyo 2020 were sewn in Xinjiang.However, it is almost impossible to verify this.
USA and Italy selected star fashion designers
The range of outfitters for the Olympic teams is very wide: in Russia they rely on the young company Zasport, Sweden has chosen the Japanese giant of the mass market Uniqlo, Belarus patriotically cooperates with Solo-Pinsk. But fashion houses are also competing to participate in the Games.
Nike has traditionally developed a sports uniform for the USA team. At the ceremonies, the Americans will appear in costumes from Ralph Lauren.While presented options for closing the Games.
The clothes were made in the USA, they used environmentally friendly materials in the production: jackets were sewn from fabric based on recycled plastic bottles, leather elements were abandoned in favor of plant analogues.
Clothes from Ralph Laurent for the US NOC are not only an opportunity to go to the stadium wearing branded clothes. It is also mutually beneficial cooperation. The company sends profits from the sale of items from the Olympic collection to the US team.
Americans are not the only mods of the Games. Team Italy in Tokyo is dressed by Giorgio Armani. The designer combined Japanese motives and national symbols of Italy in the outfit. For example, the country’s flag is depicted on the jackets in the form of a circle – it also resembles the flag of Japan. The font on the back is in the style of hieroglyphs.
Armani paid special attention to detail: the colors of the flag can be seen even on the laces of the sneakers, and on the inside of the collars there is the beginning of the Italian anthem. The full text was printed on the lining of the jackets.
The Hungarians have a kimono, the Japanese have a tribute to the 1964 Olympics
Japanese culture often inspires designers: someone uses hieroglyphs, someone uses national symbols. The outfit of the Hungarian team reminds of an important attribute of Japan – the kimono.
The Hungarian company Nubu was given a difficult task: to combine the identity of the country and at the same time remind about where the Games will be held. The designers did it: loose trousers and blouses with wide belts are a direct reference to the Japanese kimono, and the choice of colors is to the flag of Hungary.
The Japanese themselves chose minimalism. White and red are a predictable combination, but the ceremonial uniform of the hosts of the Olympics is also a reminder of Japan’s sports history.
Tokyo hosted the 1964 Olympics for the first time. The legacy of those Games is an important topic for the country. Then, at the opening ceremony, the Japanese came out in a memorable combination: red jackets, white hats and trousers. The outfit for this tournament almost completely repeats the design of 57 years ago: only now the top of the suit will be white, and the bottom will be red.
For the first time ever, Japanese Olympians and Paralympians will wear the same uniform at the Games – another gesture reminder of the unifying goal of the tournament.
Mexico chooses from three options: all – chic
Mexicans have combined originality and national identity. True, it is not yet known in what form the national team will appear in Tokyo 2020. And it’s not about late designers or production problems.
In Mexico, a vote was held – the equipment is chosen by the fans.By the end of April, they will determine which of the three options the athletes will take to Japan.
Three designs of ceremonial uniforms reached the final. The form with the poetic name “Golden Stone of the Sun” refers to the times before the Spanish colonization: against a black background, the golden traces of ancient tribes appear.
The second option, perhaps the most laconic – blue trouser suits with a floral pattern on the lapel of the jacket. The designers were probably inspired by the artist Frida Kahlo.
The third outfit is a copy of the traditional Charro costume – Mexican cowboys.Blue trousers and white shirts are diluted with important details – embroidery and the famous butterfly around the neck.
On 23 July, the opening ceremony of the Olympics will take place in Tokyo. Due to the pandemic, the tournament was postponed for a year, and the IOC has already announced that the number of participants in the parade will be limited. Despite all the difficulties, the Games seem to take place.
Photo: olympic.ca; au.sports.yahoo.com; ralphlauren.com; hollywoodreporter.com; dailynewshungary.com; olympicchannel.com; com.org.mx
Former outfitter of the Russian Olympic team became IOC supplier
Mikhail Kusnirovich (left) and IOC President Thomas Bach.Photo: Christophe Moratal / IOC
The Russian company Bosco will replace Nike as the exclusive supplier of clothing for the International Olympic Committee (IOC)
The agreement was reported by the website Inside the Games. According to the newspaper, a change of supplier may occur in the near future – and then at the 2018 Winter Olympics in Korean Pyeongchang, representatives of the IOC will already use the clothes of the Russian manufacturer.
Bosco representative Olga Yudkis confirmed to Kommersant that the company had won the tender for the IOC outfit.According to her, Bosco will become the exclusive supplier of both sports and formal wear for members and employees of the committee, starting with the OI-2018. Yudkis could not name the term of the agreement.
Bosco has previously collaborated with the IOC – according to a contract in force since the 2016 Summer Olympics in Rio de Janeiro, committee employees must appear at all official events in representative suits of a Russian company until the end of the Tokyo Games in 2020.
“We have expanded our contract.Now it is not only official equipment, but also everyday sports equipment for the IOC members, for the IOC administration, for the Olympic Museum in Lausanne. We are talking about millions of euros “, – TASS quotes with reference to” Russia 24 “the words of the head of Bosco Mikhail Kusnirovich .
Now there is a possibility that Bosco will become the outfitter for Russian athletes. According to the decision of the IOC adopted on December 5, the Russian national team will not be in Pyeongchang due to violations of anti-doping rules.Instead, athletes from our country will perform under the Olympic flag and the name “Olympic Athletes from Russia”. This means that the costs of their participation in the Olympics will be borne by the IOC. Including he must provide the “neutral” team with the form.
Recall that in February this year, the Russian Olympic Committee did not renew its 15-year partnership with Bosco and chose ZA Sport as a new supplier of clothing and footwear. She presented her collection for the 2018 Games a week before the suspension of the Russian national team, but now this uniform cannot be used at the Olympics.Nevertheless, ZA Sport hopes that they will be able to equip the “Olympic Athletes from Russia” team.
“Zasport will make every effort to provide the Olympians with equipment that meets the new requirements. We are waiting for technical requirements from the IOC, on Friday there will be a meeting in Lausanne on this subject , – said the founder of the company Anastasia Zadorina . – As for Bosco, they equip IOC employees, not athletes. ”.
From 1995 to 2012, the Japanese company Mizuno was the IOC outfitter.From 2012 to 2016 – American Nike.
Why did the uniform of Olympic athletes from Russia become fashionable and what are athletes from other countries wearing? Read on from Rendez-Vous Daily!
Why is the current uniform of the Russian national team better than the one that was before, what athletes from other countries are wearing, and how to integrate a sports style into a wardrobe if sweatpants and sneakers are not about you? Understanding the complex Olympic fashion burdened by political games.
The uniform of the Olympians traditionally causes no less excitement than the doping scandals around them, and among the designers who develop it there are the most famous names (Ralph Lauren, for example, has been working on the uniform of American athletes for many years, Lacoste makes clothes for athletes from France, and Stella McCartney has designed the British Olympians’ uniforms several times).Anastasia Zadorina was responsible for the clothes of the Russians this year, who, before receiving a large-scale tender, was not particularly known for anything in the weak, but still existing Russian fashion industry.
1. US Olympic Team uniform, Ralph Lauren. 2. The form of the US Olympic team, Nike. 3. Form of the Olympic team of Canada. 4. Form of the Olympic team of France, Lacoste. 5. Form of the Olympic team of Finland. 6. Form of the German Olympic team. 7. Form of the Olympic team of Australia.
However, the form fired. The design of the Zadorina Zasport brand turned out to be discreet, universal and, most importantly, modern: the form does not exploit the motives of traditional fine arts like Khokhloma and Gzhel, and the Soviet legacy (the Olympics-80 was listed in the sources of the designer’s inspiration) was carefully reworked.
Finally, the basic gray down jackets and white scarves, in which independent athletes from Russia came to the competition, became in fact a material metaphor of neutrality.It is symbolic. However, the athletes especially did not have options: the IOC banned identification marks like the colors of the flag and coats of arms on their uniforms.
1, 2, 3. Demonstration of the form of the Russian Olympic team, Zasport. 4. Independent athletes from Russia at the opening of the 2018 Olympic Games
It should be noted that independent athletes admitted to the Games after the suspension of an entire team is not a new story for the Olympics. Athletes from Serbia and Montenegro did not participate in the 1992 Summer Games, since the union republics of Yugoslavia at that time were under UN sanctions.
In a word, there are precedents in history.
1. Olga Korbut at a competition in Munich, 1972. 2. Soviet team of gymnasts, late 1980s. 3. Soviet hockey players, 1975. 4. The uniform of Russian athletes at the 2014 Olympics in Sochi, Bosco. 5. Olga Fatkulina in the Bosco uniform at the 2014 Olympics in Sochi.
It is ironic that it is the emblems and heraldry that are among the leitmotifs of the new autumn collection of the French brand Vetements, presented in January as part of the Paris Fashion Week for men.The art director of the brand Demna Gvasalia decorated the clothes with the colors of the Ukrainian and Russian flags, the coat of arms of the European Union (the symbol, by the way, has long become a political expression in the fashion world and this is not the first time it appears in the collection of the same Vetements), as well as phrases with social connotations (“Russia . Don’t you mess around with me! “Or” Belgium. The Heart of Europe “in rainbow letters).
To put a social statement on a T-shirt today, in principle, has become a move comparable to a public statement of position.But while Maria Grazia Chiuri, for example, stands for feminists (the “We should all be feminist” T-shirt), Prabal Gurung supports her (“Nothing more, nothing less”, “Girls just wanna have fundamental rights” or “Voices for choices”) , and Gvasalia – sneers at Europe, the Russian team plays in unmarked uniform.
They, however, can still be worn by fans of Russian athletes (that is, you). In honor of the Olympics, we decided to remember that the interaction of fashion and sport is a two-way process, and tried to integrate into the everyday wardrobe something that has penetrated the catwalk from a typical sports uniform, and something that has moved from the catwalks to the Olympic arsenal.
1. Comme des Garcons x Nike, spring 2018.2. Fenty x Puma, spring 2018.3.4. Gosha Rubchinskiy x Adidas, spring 2018.
There are no longer any boundaries between the luxury and sports segments. Today, numerous collaborations are responsible for sports on the podium, where both names are equally important: Rihanna went into big fashion with her Fenty x Puma line, Comme des Garcons presented a collaboration with Nike for the spring-summer 2018 season, and Gosha Rubchinsky teamed up with Adidas in new collection 2018.
Logomania in this field acquires a special charm, but works according to the usual rules: the larger the inscription and the more significant the brand, the better.
1. Calvin Klein, spring 2018. 2. Marc Jacobs, spring 2018. 3. Off-White, spring 2018. 4. Rochas, spring 2018. 5. Céline, spring 2018. 6. Christopher Kane, spring 2018 .
In the coming spring, gloves – in noticeable colors, elbow-length, sewn from complex materials – are the same must-have accessory as the beret was last season.Ralph Lauren, who is in charge of the US team, knew this for sure: the huge leggings made of brown suede stand out in the photos from the opening ceremony more than the country’s flag.
Integrating them into a winter wardrobe is not only logical, but also simple: just feel the color and volume.
Text: Galya Bushueva
Photo: Vogue Runway
90,000 Nike unveils innovative Tokyo Olympics
The collection includes the first ever skateboarding kit to be included in the Olympic program for the first time.
Ahead of the Tokyo 2020 Summer Olympics, Nike has unveiled a collection of sustainable sportswear. The world’s largest sports brand is innovating for sustainability amid the growing climate crisis. The new release includes an Olympic uniform for basketball, athletics and the first skateboarding team in the history of the Olympics. In 2016, the Executive Committee of the International Olympic Committee supported the inclusion of all five types of skateboarding in the Summer Games program.
Nike’s first skatewear collection is designed for three national teams – the USA, Brazil and France. The designs for each of the federations were created in partnership with former skateboarder and now artist Pete Parra, who already worked with Nike on the Air Max 1 silhouette. Nike also worked closely with the athletes who will represent the US national team in Tokyo to design the collection. …
The company notes that each look is created to be unique to the style of the country to pay tribute to its sporting history.With the upcoming Games set to be some of the hottest in history, Nike has strived to create a form that is as lightweight and breathable as possible.
“Athletes will compete in uniforms designed from 100% recycled polyester with bold, bold styling to celebrate each country’s unique skateboarding culture,” commented Nike.
The uniform for the women’s basketball team is created in a classic style with a neckline in the image of the 1996 team.The sidelines with the stars are also an ode to the legendary team that returned the Games gold to the USA. The 12 stars on the jerseys represent the number of players in the team, and the hidden detail on the side represents the number of players in the entire history of the federation (84), the number of international matches of the team (10) and the number of gold medals won (8).
The Athletics team’s garments were created from the all-new Nike Dri-FIT Aeroswift material.The fabric is able to better deal with perspiration and help athletes maintain the body’s natural cooling system by wicking away sweat and distributing it evenly over the entire surface of the garment.
Refurbished in 2020, Nike Aeroswift technologies feature a design that completely changes color, transforming static shades into dynamic shades as the athlete moves. The new material creates a completely breathable garment that moves with the body and stretches 25% better.
The Summer Olympics will be held in Tokyo from July 24 to August 9, 2020.Earlier it became known that the regulatory council of World Athletics decided to allow Nike Vaporfly sneakers for use at the Olympics, in which the world record in the marathon was set.
PyeongChang 2018 Winter Olympics uniform
The Russian Olympic uniform without symbols is still being prepared. Other countries had more time. Collections of world famous brands from Nike to North Face are already presented. Let’s see. Plus, especially for those who will follow the snowboarding competitions at the 2018 Olympics, we are publishing the schedule.
On January 18, sketches of an updated Olympic uniform for athletes from Russia without national symbols appeared on the Instagram of the Zasport brand. There is very little time left before the Olympiad and, for sure, the designers did not have enough time to work out everything thoroughly, so we will not judge them harshly. The uniform is designed for various ceremonies and movement around the Olympic village. The fate of the competition uniform is not yet known. I think we will find out in what athletes will perform only with the beginning of the broadcasts.For example, the uniform of the Russian national snowboarding team was developed by O’neill. Perhaps, a uniform without Russian symbols will be sewn promptly, perhaps the riders will perform in some neutral color options, time will tell.
Sketch from Zasport Instagram
But, since there is a reason to talk about the Olympic form, let’s take a look at the collections of the national teams of other countries.
Nike developed the uniform for the awards ceremony – it turned out cool and technologically advanced.The highlight of the collection (sneakerheads, keep yourself in control) is a futuristic shoe with a unique “lacing” inspired by the FlyEase system.
Apparently, not everyone liked the uniform of the Americans at the Sochi Olympics, and after 4 years, the Ralph Lauren brand was entrusted with the development of the collection only for the closing ceremony. It turned out to be more restrained and more conservative.
Burton is a permanent partner of American snowboarders for the fourth Olympiad in a row.Although the theme of NASA’s space achievements has already been sufficiently explored by designers, it does not lose its relevance, and the US snowboard uniform confirms this. The fabric contains aluminum, which gives it an unusual shine and even more resembles a space suit.
Freeski clothing for athletes was handled by the North Face. According to a press release from the company, the kit includes 63 items, which allows each athlete to create their own style, while maintaining the team colors and style.
For another favorite of the Winter Olympics, the legendary and oldest Canadian company Hudson’s Bay was engaged in the form. It’s hard to believe, but in the 17th century, during the fur trade, the company owned vast territories, which were later sold to the state. Also, Hudson’s Bay first wore the Canadian national team at the Olympic Games in Germany in 1936.
The HBC Foundation has supported the Olympic and Paralympic teams since 2005 with over $ 45 million in total donations.In 2009, on the eve of the Vancouver Olympics, The Bay stores began selling red mittens with Olympic symbols and a maple leaf. The campaign became so successful that it was continued at all subsequent Olympiads, and a third of the proceeds from the sale goes to support the Olympic movement.
The Republic of Belarus and… Lithuania
The Lithuanian brand Audimas is preparing the uniform for the Belarusian national team for the second Olympiad in a row.
Despite the fact that you have hardly heard of this brand of clothing or seen it in stores, it is quite famous in the Baltic and Eastern Europe, and has been dressing the Lithuanian national team for more than 15 years.
Lacoste repainted the crocodile in national colors and presented a collection for the awards ceremony, opening and closing of the Olympic Games.
Technological and minimalistic. It would be interesting to take a look at the black and white photographs used to compose collages.
Office greetings from the Southern Hemisphere! The Australian press has been quite critical about the day-to-day form of their team, and this is not surprising.
Developed by Total Image Group, a company specializing in corporate uniforms.
One for all: Poland, Serbia, Latvia, Croatia, Greece and Macedonia
The Polish brand 4F cooperates with several countries at once. Some teams have very few rosters, so it’s unlikely that we will be able to find images of their uniforms before the opening ceremony.
Official supplier of the Olympic uniform of the land of the rising sun – Asics.The colors of the fabrics were not chosen by chance – “sunrise red” and “Japan sea blue”. According to legendary ski jumper Noriaki Kasai, this is the most beautiful uniform he has ever worn. By the way, this will be the eighth Olympic Games for him.
Particular attention was paid by Asics to the Paralympic participants. Despite the fact that their shape looks exactly like that of ordinary athletes, many details have been worked out especially for them. For example, in wheelchair athletes, the jackets are shortened and the sleeves are protected against wear.In addition, regular trouser pockets were almost impossible to use, so they were placed where it would be convenient. This scrupulous approach fully reflects the collection’s slogan – “The Pride of Japan”.
Nice and urban. Adidas did it.
On November 1, 2017, Gracenote updated its virtual forecast for the PyeongChang Olympics medal winners, with the German national team ranking first. Here you can see the full table and calculation methods.
The uniform was developed by Icepeak, part of the L-Fashion Group.
Clothes for the hosts of the Olympiad were developed by the North Face brand, which, moreover, is the official partner of the Olympiad in Pyeongchang. Of the interesting features, it is worth noting that the South Korean anthem is printed on the lining in small letters.
Especially for those who will follow the snowboarding competitions at the 2018 Olympics, we publish the schedule. Moscow time (UTC + 3):
Zenith form for the season 2020-2021.
Photo: FC Zenit
Zenit and Nike presented a new uniform for the St. Petersburg club.In it, the blue-white-blue will spend the 2020/21 season.
The new Zenit home kit features all the club’s corporate colors – from blue to light blue. This is a reference to the legacy of form design from yesteryear. The new shape was inspired by the strict, clear design style of the 50s of the last century.
The form perfectly matches the atmosphere and image of St. Petersburg – the cultural capital and one of the largest seaports in Russia. All this is reflected in a color scheme that echoes the marine aesthetics.
The guest kit of the six-time champions of the country has received a new shade. In the away games of the 2020/21 season, the team will defend the honor of their city in light gray colors.
All kits are designed with Nike Dri-FIT Technology to help keep moisture evaporating, so jerseys, shorts and leg warmers stay cool and dry for longer, keeping players comfortable under the most intense workouts.
Made from recycled polyester for less environmental impact.An average of 16 recycled plastic bottles are used to create one set of soccer jerseys. T-shirt and shorts are made from recycled polyester fabric. The material is created from plastic bottles, melted specifically to obtain a fine thread.
Zenit footballers will play for the first time in a new kit in the match for the Russian Super Cup, which will take place on 7 August. The game Zenit – Lokomotiv will take place at VEB-Arena and will start at 19.00.
“There is only one promotion team for Semak in Russia”
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90,000 The history of the Olympic uniform – www.be-in.ru
The idea of the need for a uniform uniform for athletes of national teams taking part in the Olympic Games appeared at the beginning of the twentieth century. In the thirties, a sporty style, where comfort and convenience were the main ones, became widespread in Europe and America. In 1936, a provision appeared in the Olympic Charter on the obligation of uniform equipment for members of the national team of one country.
Olympic clothing is divided into three categories: uniform for competition performance, casual wear for life in the Olympic Village, and dress uniform for attending official events.It is prohibited to repeat the same design from year to year by the decision of the International Olympic Committee.
Denmark team. London, 1908. Photo: Hulton Archieve
Realizing that through the form it is possible to tell about the country and its culture, the representatives of the states involved the main fashion designers in the creation of the outfit. France especially distinguished itself in this. Over the years, fashion designers Coco Chanel, Yves Saint Laurent, Pierre Cardin were involved in the design of the outfit.So, Yves Saint Laurent in 1960 came up with the design of the uniform for the Olympics in Rome and Squaw Valley. He created functional clothing that at the same time reflected the national spirit of the country.
Squaw Valley Olympics, 1960. Photo: wordpress.com
Women began to take an active part in competitions since 1900: only then golf and tennis for women were included in the program of the Olympic Games. Unlike men, who could wear comfortable shorts and sneakers, women performed for a long time in knee-length dresses and low-heeled shoes, which made their performances more difficult.
Nevertheless, most countries preferred sports clothing brands, since equipment must first of all be distinguished by convenience and functionality. In addition, the cost of the uniform was much cheaper than that offered by fashion houses. In 1948, the football uniform of the German team was developed by the designers of the Puma brand. In 1984, the French team was dressed in sports brands Adidas and Ellis. And during the games in Los Angeles, you could see athletes dressed in Adidas, Reebok, Nike, Speedo.
Olympic Games, 1948
In the USSR, the question of choosing a form was taken very seriously. Until 1980, Soviet athletes were dressed by the All-Union House of Models, and then the House of Models of Sportswear. Tracksuits were made in Armenia (there was a special outfitting department under the State Sports Committee, which had an agreement with a factory in Yerevan). After perestroika, uniforms for Soviet athletes were sewn in Yugoslavia.
In the mid-nineties, the design of the outfit was entrusted to the fashion designer Valentin Yudashkin. In 2000, it was replaced by the Italian brand Sarba Sr, and already in 2002, during the Olympic Games in Salt Lake City, Bosco di Ciliegi assumed responsibility for the appearance of Russian athletes. They adorned the uniform with traditional folk ornaments and images of the Russian flag. The Olympic Committee was pleased: Bosco has been working with Russian Olympians for twelve years.This year, together with the Bosco company, the Quiksilver brand was engaged in outfitting the athletes, which developed a special collection for the Russian national snowboard team.