Nike’s Winter Olympics gear for Team USA is amazingly retro
Style
With a vintage feel and updated tech, the collection reminds us of when America was actually great.
Maya Ernest
As Team USA athletes stand on the podium at this year’s Olympic and Paralympic Winter Games in Beijing, they’ll do so in Nike-designed apparel. The brand revealed its thematic gear — seemingly inspired by that of years past — previewing hooded jackets, insulated trail pants, quarter-zip tops, and boots.
Feeling red, white, and blue — In tune with the icy and patriotic palette, the collection arrives in an array of blue shades, seeing red and white accents throughout its branding. Light and dark blue hues contrast each other on jackets, while retro-looking trail pants take on a navy color to let its white “USA” and Swoosh motifs shine. A pair of gloves takes on the same navy, albeit with hits of red, as the capsule’s sole footwear — dubbed the Gaiadome boot — stands out in a clean white shade with transparent details.
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Jackets and tops come adorned with either an Olympic or Paralympic patch on the left chest, mirrored by a Nike Swoosh on the right chest. Each boasts a vertical USA logo, complete with an American flag, on their backside. The design makes it so the patriotic motif reads the same regardless of what position the viewer is in.
Making it look (and feel) easy — Meant to be accessible to all competitors, the clothing features Nike’s FlyEase technology, which the brand has recently tried to implement more widely throughout its offerings. Throughout the Olympic and Paralympic collection, oversized zippers and magnetic closures help athletes get dressed with ease, while pockets secure with fish-trap technology to hold an array of items without the need for a zipper.
All jackets come with side-vent zippers to allow for extra flexibility, particularly for athletes who use wheelchairs. Accompanying trail pants have been outfitted with a quick-release magnetic buckle — something Nike calls a “first-of-its-kind” feature — alongside an oversized zipper for accessible wear. The entire Team USA collection, the brand adds, has been made with top materials for peak performance. Sustainable details, like recyclable materials and garment dyes that take 90 percent less water to produce than traditional processes, were implemented as well.
The accessibility of the Nike capsule extends to its footwear, too. Specially designed for the Team USA athletes — and not available for retail — the ACG Gaiadome boot features a zippered back entry and no-tie, toggle lacing system. A Gore-Tex upper helps reinforce the competitor’s steps (even on ice and snow) with a gray, red, and blue palette that seemingly emulates astronaut wear.
Nike’s Team USA collection, save for the ACG Gaiadome boot, will release through the brand’s website later this year. With a retro feel and updated tech, consider the capsule the best of both worlds — and totally worth snagging while you can.
Vintage 90s Clothing Bootleg Nike Team USA Olympics Olympic
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Michael Phelps appeared on the cover of Sports Illustrated in the form of Nike
Phelps – the only 23-time Olympic champion in the history of sports / Michael Sohn / AP
American swimmer Michael Phelps appeared in Nike clothes on the cover of Sports Illustrated, although he has had it since 2010 a contract with another sports brand – Under Armor, writes Bloomberg. Phelps is the pride of Under Armor, Fortune notes, in total the company has signed sponsorship contracts with about 250 athletes.
Phelps is the only 23-time Olympic champion in the history of sports: he won 13 gold medals in individual championships and 10 medals in relay races; as well as the absolute record holder in the history of the Olympic Games in terms of the number of medals.
Under Armor must be furious, although they don’t advertise it, Bloomberg quotes former U.S. Olympic Committee marketing director Rick Burton. Phelps’ agent Peter Carlisle of Octagon Worldwide and a spokesman for Under Armor said the swimmer was required by the U.S. Olympic Committee to wear a Nike wing logo. Nike is the official sponsor of the country’s Olympic team. There was no such requirement, three people familiar with the situation assured Bloomberg. A spokesman for the committee itself did not respond to the agency’s request, while a spokesman for Sports Illustrated declined to comment.
Cover of Sports Illustrated /Simon Bruty / Sports Illustrated via AP
The photoshoot lasted only 15 minutes and was held in the press room of the Olympic Park in Rio, Bloomberg cites a person who was present there. Phelps came to the photo shoot right after the official press conference of the US Olympic Committee, where he was supposed to wear a Nike uniform. At the same time, on the leotard of American gymnast Simone Biles and on the clothes of swimmer Kathy Ledecky, who, along with Phelps, pose on the cover of the magazine, Nike emblems are not visible.
There are many complicated rules and conventions about what and when Olympic athletes can wear during the Games, says Carlisle. The actions of athletes are constantly analyzed and interpreted, he explained. If Phelps needed to dress in a Nike uniform, he did a poor job, Bloomberg points out.
The audience of Sports Illustrated is about 18.2 million people. Thus, Nike advertised for about $ 453,000, calculated the sponsorship and analytical company Apex Marketing Group. In addition, Nike benefited from the awkward position that Under Armor found itself in. Both companies are fighting for contracts with athletes like Steph Curry: the American basketball player used to work with Nike, but his career flourished with Under Armor.
The world’s largest sportswear brand, Nike has spent the most on the Rio Olympics of any sports brand, according to Fortune. Despite this, the shares of its competitors – Adidas and Under Armor, which are not official sponsors of the Games – are growing faster, the magazine adds.
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