Nike just do it gym sack. The Ultimate Guide to Gym Bags: From Duffels to Drawstrings

What features should you look for in a gym bag. How do different types of gym bags compare. Which gym bag is best for your workout needs. Discover the top gym bags for every fitness enthusiast.

Understanding the Importance of a Quality Gym Bag

A well-chosen gym bag is more than just a place to toss your workout gear. It’s an essential tool that can significantly enhance your fitness routine. The right bag can help you stay organized, protect your equipment, and even motivate you to hit the gym more often. Let’s explore why investing in a quality gym bag is crucial for any fitness enthusiast.

Organization and Efficiency

How does a good gym bag improve your workout routine? First and foremost, it keeps you organized. With dedicated compartments for shoes, clothes, and accessories, you’ll spend less time rummaging through your bag and more time focusing on your workout. Many high-quality gym bags feature special pockets for water bottles, protein shakers, and even wet clothes, ensuring everything has its place.

Motivation and Commitment

Believe it or not, having a great gym bag can actually boost your motivation to work out. When you have a bag that’s specifically designed for your fitness needs, you’re more likely to use it regularly. It serves as a visual reminder of your commitment to health and fitness, encouraging you to pack up and head to the gym even on days when you’re feeling less motivated.

Types of Gym Bags: Finding Your Perfect Match

Gym bags come in various styles, each suited to different needs and preferences. Understanding the pros and cons of each type can help you make an informed decision when choosing your ideal gym companion.

Classic Duffel Bags

Duffel bags are perhaps the most versatile and popular choice for gym-goers. They offer ample space for all your gear and typically feature a large main compartment with additional pockets for smaller items. Duffels are great for those who need to carry a lot of equipment or who like to hit the gym before or after work.

Drawstring Bags

For those who prefer a lightweight option, drawstring bags are an excellent choice. They’re perfect for quick gym sessions or when you don’t need to carry much gear. While they may not offer as much organization as other types, their simplicity and ease of use make them a popular option for many fitness enthusiasts.

Backpack-Style Gym Bags

Backpack-style gym bags offer the best of both worlds: the organization of a duffel with the comfort of a backpack. These bags are ideal for those who commute by bike or public transport, as they distribute weight evenly across your shoulders.

Essential Features to Look for in a Gym Bag

When shopping for a gym bag, certain features can make a big difference in terms of functionality and convenience. Here are some key elements to consider:

• Separate compartments for wet and dry items
• Ventilated shoe pockets
• Water-resistant materials
• Comfortable, adjustable straps
• Durable zippers and hardware
• Easy-to-clean interior lining

Is durability important in a gym bag? Absolutely. A well-made gym bag should withstand frequent use, exposure to moisture, and the weight of your gear. Look for reinforced stitching and high-quality materials to ensure your bag lasts for years to come.

Top Gym Bags for Every Budget

Now that we’ve covered the basics, let’s explore some of the best gym bags on the market, catering to various budgets and needs.

Best Overall: Under Armour Undeniable Duffle 4.0

The Under Armour Undeniable Duffle 4.0 is a top choice for its versatility and durability. It features a spacious main compartment, vented pockets for sweaty gear, and water-resistant bottom panel. Available in multiple sizes and colors, this bag is suitable for a wide range of users.

Best Budget-Friendly Option: Adidas Defender II Duffel Bag

For those looking for quality on a budget, the Adidas Defender II Duffel Bag offers excellent value. It provides ample storage space, reinforced stress points for durability, and comes in various sizes to suit different needs.

Best Luxury Pick: Filson Medium Rugged Twill Duffel Bag

If you’re willing to invest in a high-end gym bag that doubles as a stylish weekender, the Filson Medium Rugged Twill Duffel Bag is worth considering. Made from water-resistant twill and featuring leather accents, this bag combines functionality with timeless style.

Specialized Gym Bags for Specific Activities

Different workouts often require different gear, and consequently, different types of bags. Let’s explore some specialized options for various fitness activities.

Yoga Bags

Yoga enthusiasts require bags that can accommodate their mats along with other essentials. Many yoga bags feature external straps or pockets designed specifically for carrying yoga mats, making them ideal for yogis on the go.

Swimming Bags

Swimmers need bags that can handle wet gear without developing unpleasant odors. Look for bags with waterproof compartments and good ventilation to keep damp swimsuits and towels separate from dry items.

CrossFit Bags

CrossFit workouts often involve a variety of equipment, from weightlifting shoes to jump ropes. CrossFit-specific bags typically offer multiple compartments and external attachment points to organize and carry all necessary gear.

Maintaining Your Gym Bag: Tips for Longevity

A high-quality gym bag is an investment, and proper care can significantly extend its lifespan. Here are some tips to keep your gym bag in top condition:

1. Clean your bag regularly, following the manufacturer’s instructions
2. Air out your bag after each use to prevent odors and mildew
3. Use packing cubes or smaller bags to organize items within your gym bag
4. Avoid overstuffing your bag to prevent strain on zippers and seams
5. Store your bag in a cool, dry place when not in use

How often should you replace your gym bag? This depends on factors such as frequency of use, quality of the bag, and how well you maintain it. On average, a good gym bag should last 2-5 years with proper care.

Eco-Friendly Gym Bag Options

As environmental consciousness grows, many fitness enthusiasts are seeking sustainable options for their workout gear, including gym bags. Fortunately, several brands now offer eco-friendly alternatives that don’t compromise on quality or functionality.

Recycled Materials

Many companies are now producing gym bags made from recycled materials such as plastic bottles or discarded textiles. These bags often boast the same durability and features as their traditional counterparts while reducing environmental impact.

Sustainable Production Practices

Some brands focus on sustainable production practices, using renewable energy in their manufacturing processes or implementing water-saving techniques. When shopping for an eco-friendly gym bag, look for certifications like bluesign® or GOTS (Global Organic Textile Standard) to ensure the product meets high environmental standards.

Biodegradable Options

For those concerned about end-of-life disposal, some innovative companies are developing biodegradable gym bags. These bags are designed to break down naturally at the end of their useful life, reducing long-term environmental impact.

Are eco-friendly gym bags as durable as traditional options? In many cases, yes. Advancements in material science have allowed for the creation of recycled and sustainable fabrics that match or even exceed the performance of conventional materials.

Personalizing Your Gym Bag: Beyond the Basics

While functionality is paramount, personalizing your gym bag can make your fitness routine more enjoyable and help you stand out at the gym. Here are some ways to customize your bag:

Custom Embroidery or Patches

Many retailers offer custom embroidery services, allowing you to add your name, initials, or a motivational quote to your gym bag. Alternatively, iron-on or sew-on patches can add a personal touch and reflect your interests or achievements.

Bag Charms and Accessories

Small accessories like keychain charms or luggage tags can add personality to your gym bag while also making it easier to identify in a crowded locker room.

Color Coordination

Choose a gym bag that complements your workout gear or reflects your personal style. Many popular gym bag models come in a variety of colors and patterns, allowing you to express yourself through your choice of bag.

How can personalizing your gym bag impact your workout routine? A personalized gym bag can serve as a source of motivation and pride, potentially encouraging more frequent gym visits and a stronger commitment to your fitness goals.

The Future of Gym Bags: Innovative Features and Technologies

As technology continues to advance, gym bags are evolving to meet the changing needs of fitness enthusiasts. Let’s explore some cutting-edge features that are shaping the future of gym bags:

Smart Tracking Technology

Some high-tech gym bags now come equipped with built-in tracking devices, allowing you to locate your bag via smartphone app. This feature can be particularly useful for those who frequently misplace their belongings or travel with their gym gear.

Integrated Charging Solutions

For those who rely on fitness apps or music during workouts, gym bags with built-in charging ports or battery packs are becoming increasingly popular. These bags allow you to keep your devices charged and ready for use, even during long workout sessions.

Advanced Odor Control

New materials and technologies are being developed to combat the perennial problem of gym bag odors. Some bags now feature antimicrobial linings or integrated deodorizing systems to keep your gear fresh between washes.

Climate Control Features

Innovative gym bags are beginning to incorporate climate control features, such as insulated compartments to keep drinks cool or heated sections to warm up gear in cold weather. These advancements can enhance comfort and performance, especially for outdoor enthusiasts or athletes training in variable conditions.

Will these high-tech features become standard in gym bags? As technology becomes more affordable and consumer demand increases, it’s likely that many of these innovative features will become more common in mid-range and high-end gym bags. However, traditional, no-frills options will likely remain available for those who prefer simplicity.

In conclusion, choosing the right gym bag is an important decision that can significantly impact your fitness routine. By considering factors such as bag type, essential features, budget, and personal preferences, you can find a gym bag that not only meets your practical needs but also enhances your overall workout experience. Whether you opt for a classic duffel, a lightweight drawstring bag, or a high-tech smart bag, the perfect gym companion is out there waiting to support you on your fitness journey.

Best Duffle Bags for the Gym and Beyond

Finding the best duffel bags for the gym is easy—there are tons of them—but picking the right one for you? That’s a little more difficult, because we all have different needs and tastes. Some have a dedicated bag where their gym gear lives. Others like to use a variety of bags depending on the day, the type of workout, and what their post-workout plans are. The important thing is to buy the bag you’re comfortable with. Whether you need a duffle bag with a separate compartment for wet clothes or you’re looking for a simple drawstring sack to carry your wallet, keys, and phone, there’s a wide range of options to choose from.

Here, we’ve rounded up duffle bags for the gym from top brands like Nike and Under Armour, as well as smaller companies like Baboon to the Moon. No matter where you’re headed or how much gear you’re hauling, these picks will serve you well.

Under Armour Undeniable Duffle 4.0 Medium Duffle Bag Courtesy Image

Under Armour Undeniable Duffle 4.0 Medium Duffle Bag

The newest version of UA’s Undeniable line is its most advanced yet. It’s big enough for all your gear yet small enough to stow out of sight, and it comes with a multitude of storage pockets, including a vented space that allows shoes or sweaty clothes to dry out. Plus, it’s available in nine different colorways.

[$45; underarmour.com]

Get itNike Heritage Duffel Bag Courtesy Image

Nike Heritage Duffel Bag

This bag from Nike is perfect if you’re searching for a classic duffel bag look. The main compartment offers plenty of room for swallowing gear or even a weekend’s worth of clothing, it comes with a removable shoulder strap for easy toting, and there’s a hidden side pocket for storing smaller items, too.

[$40; nike.com]

Get itThule Chasm 130L Courtesy Image

Thule Chasm

With its 130-liter capacity, the Chasm is a fantastic pick for guys who need to lug around large, bulky items like hockey pads or baseball bats. It’s also available in smaller sizes if you don’t need quite so much space.

[$170; thule.com]

Get itPatagonia Ultralight Black Hole Duffel Bag 30L Courtesy Image

Patagonia Ultralight Black Hole 30L

Made of lightweight and durable ripstop nylon, this duffle has a large top opening for easy access to gear, and the “daisy chain” design on the strap webbing allows you to tie the bag down or clip on accessories. And thanks to its large handles, you can even wear it as a backpack.

[$69; patagonia.com]

Get itBaboon to the Moon Go-Bag Small Courtesy Image

Baboon to the Moon Go-Bag Small

For proof that duffle bags don’t have to be boring, look no further than Baboon to the Moon. The company offers the Go-Bag in three different sizes (the small has a 40-liter capacity), and it’s available in a range of bright, bold colors with limited-edition interior prints. This bag will definitely stand out at the gym—or wherever you take it.

[$169; baboontothemoon.com]

Get itNike Brasilia Training Gym Sack Courtesy Image

Nike Brasilia Training Gym Sack

Sometimes all you need is a light and easy carryall for your shoes and keys. This drawstring satchel is perfect for quick trips to the gym, and it comes in four different colors.

[$16; nike.com]

Get itAdidas Defender II Duffel Bag Courtesy Image

Adidas Defender II Duffel Bag

One of the best budget-friendly duffel bags for the gym out there, the Defender II is highly rated, comes with a generous main compartment and two zippered end pockets, and is relatively small, so it’s easy to carry around or stuff into a locker.

[$38; amazon.com]

Get it

 Filson Medium Rugged Twill Duffel Bag Courtesy Image

Filson Medium Rugged Twill Duffel Bag

Meet the Rolls-Royce of duffels. If you need a bag that can go from the gym to the office to a long weekend away—and do it all in style—this duffel from Filson has you covered. The water-resistant twill fabric is tough enough to handle the bumps and scrapes of your commute, and the leather straps and accents elevate it from utilitarian storage solution to handsome accessory. When’s the last time you could say that about a duffel bag?

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Top Backpacks & Duffels of 2021

Starting your workout by packing one of the best men’s gym bags is one easy way to make exercise less of a chore and more of a treat.

A good gym bag is not just a practical hold-all for carrying sweaty gear around town. The best gym bags are designed to make your workouts easier, more efficient, and more enjoyable. 

Whether you’re on the journey to becoming a professional body-builder, on a Couch-To-5k training plan, or preparing for your fifth triathlon of the year, a good workout bag can make the difference between an average and exceptional workout session.

After all, you’re far less likely to forget those all-important protein bars if you’ve got a special pocket especially for them. Or a compartment for towels and a padlock—so you don’t have to pay extra when you arrive.

And the best way to maintain that post-workout high is with a nice hot shower and a fresh outfit. So you need a bag with a section for keeping clean clothes separate from your tracksuit. 

The 15 best gym bags for men

Check our buyers’ guide after the list to see exactly what you should pay attention to before purchasing a woman’ gym bag.

Here are the 15 best gym bags for men, from the rugged and hard-wearing to the high-end and luxurious. Plus some budget-friendly options, and the best for taking to school or work. 

Nike Brasilia: Overall best men’s gym bag

One of the top-rated men’s gym bags is Nike’s Brasilia Duffle Bag. This champion of the workout hold-alls outperforms all other gym bags thanks to its ample size, durability, and carry comfort. 

Available in medium and large size, this gym bag has space for all your gear, whether that’s swimsuit and goggles or an extensive toiletries selection for freshening up after an intense gym session. 

It’s made of machine-washable and durable polyester with a weather-resistant finish that stops both wind and rain. So even if the weather lets you down, this bag won’t. 

On the outside, you’ve got several zippered pockets for quick access to essentials while inside is a large compartment for your clothes, gears, and shoes as well as two other pockets for additional organisation. As every all-star athlete knows, you’ll get nowhere without organisation. The bag is available in a range of colours, including black, navy, and grey.

This men’s workout bag ticks all the boxes for a great workout companion, lessening the load so you can stay active, healthy, and happy. It will have you waltzing into the 5 am workout class like it’s the easiest thing in the world.

Best for: all-round great gym bag, purpose-built for the task

Herschel Supply Co. Sutton Herringbone Canvas Duffle: Best high-end gym bag for men

Who says you can’t channel a bit of luxe factor when you rock up for a workout? Herschel’s Sutton Duffle is all the proof you need that you can look classy while burning calories. 

No-one does old-school cool quite like Herschel and the Sutton duffle is evidence in point. Made from herringbone canvas, not only is it durable but the army-green colour has a cool vintage vibe. 

The bag is also water-resistant, which means rain is no longer an excuse for skipping a workout. It features a front zippered pocket where you can put valuables like your watch or wireless earbuds. And, for carrying, the handles can be converted to backpack straps—nifty. 

Whether you’re a semi-professional athlete or just someone trying to get that beach body for summer, this is the ideal luxury gym bag. It’s functional, fashionable, and won’t fall apart unexpectedly. 

Plus, with a capacity of 50 litres, this is also a great travel bag. We can imagine it being thrown in the back of an SUV for a camping trip or a weekend in a remote cabin somewhere. 

Best for: a high-end and high-quality gym bag to help you hit those fitness targets

Puma Men’s Contender Bag: Best value gym bag for men

When it comes to the best budget gym bags, Puma’s Contender is, funnily enough, a top contender. Whether it’s competitive team sports or solo cross-country running, this bag will help get you moving—without breaking the bank in the process. 

First things first, it’s a total steal—almost too good to be true. But the reviews are there as a guarantee, with people raving about everything from its large size and high quality to its attractive appearance. 

Feature-wise, you’ve got a separate footwear compartment for storing sweaty trainers and multiple zip pockets for shower accessories so you can clean up quickly and neatly post-workout.

For carrying, you’ve got a choice between the short connectable webbing handles or the longer shoulder strap. Both are comfortable and efficient. A padded bottom panel provides added abrasion-resistance. 

Aesthetically, the bag is sleek and streamlined. We like the smart black colour scheme but the black-and-red combination is a striking and bold alternative.

Step outside your comfort zone with this men’s workout bag. You’ll also feel smug in the changing room knowing that you got a great bargain with this particular purchase.

Best for: bargain-hunters looking for a budget gym bag

Bellroy Transit Workpack: Best modern design gym bag

The modern gym-goer needs an equally future-focused backpack to help them to keep their eye on the finish line. Bellroy’s Transit Workpack is a backpack that perfectly nails 21st century cool.

Featuring a front zipped pocket and internal zipped pocket, as well as two pouch pockets, the bag has plenty of space for all your workout gear, as well as for a dopp kit and your laptop. It also comes with a dedicated soft-lined sunglasses pouch up top, out of the crush zone.

The main compartment can be opened fully to allow easy access to your gym clothes and gears. You’ll find inside additional meshed pockets to keep your stuff organised. The backpack is available in three different sizes, so you can pick the one most convenient to your training routine.

The Transit Workpack is made from premium, environmentally certified leather, and durable, water-resistant woven fabric, made from recycled materials. So you’ll feel good about your purchase too.

Best of all, this backpack can double as your carry-on bag when travelling and it wouldn’t look out of place at social gatherings either. The perfect day-to-night backpack.

Best for: exercising some effortless contemporary cool

Alpha Industries Crew Duffle: Best small gym bag for men

This nylon duffle bag by Alpha Industries is setting the pace in the world of small gym bags. The minimalist gym bag is the ideal workout buddy for those who want something that won’t cause any problems on public transport. 

From the brand best known for making some of the best bomber jackets for men, this bag can seamlessly transition from a classic duffle bag to a backpack without breaking stride. 

The Alpha Industries Crew Duffle streamlined and pared-back but despite its small size, you can still fit a small laptop inside, as well as your workout wear. Gym and ID cards—plus any other essentials—can be put in the external zipped pocket for easy access. 

The bag is made from 100% nylon, a hard-wearing material that’s also lightweight, so the bag can be packed away neatly for storage at home.

Best for: style-conscious gym-goers seeking something sleek and low-profile

WolfWarriorX: Best large gym bag for men

If you’re someone who takes their workouts seriously, you need a bag with the same kind of no-messing-around attitude. 

Stepping up to the challenge is the WolfWarriorX Gym Bag. A brand with a name like WolfWarriorX can definitely be relied upon for a rugged and no-nonsense carry item. No surprise, then, that this is one of the top-rated men’s workout bags. 

It’s also the best large gym bag on our list, ideal for those who have a lot of extras to haul around, such as jump ropes or resistance bands. 

There are two zippered side pockets where you can put phones, keys, or even an iPad. 

Then there are four main storage spaces for all your exercise apparel, as well as a separate side compartment that expands to store dirty clothes or shoes. Perfect if your exercise of choice involves a lot of mud and dirt. 

It’s a pretty badass bag to look at, especially in Tan or Camouflage. The kind of bag designed for guys who race through endurance training without even breaking into a sweat. 

Up your game with the WolfWarriorX and get ready to feel the burn. And when you go on weekends away fishing or camping, it will serve perfectly as a travel bag.

Best for: storing and transporting a lot of gym kit

Bleu de Chauffe Hobo Hold-all: Best luxury men’s gym bag

If you thought gym bags couldn’t be classy, think again. The Hobo Hold-all by Bleu de Chauffe is a masterful lesson in how to make a functional accessory stylish and luxurious. With this over your shoulder, you’re sure to have ninety-per cent of the gym looking at you as you sweep through the door.

Glossy and exclusive with its authentically aged patina, this luxury gym bag will have your endorphins racing even before you start exercising. 

Meanwhile, inside that gorgeous cow leather exterior, you’ve got a detachable zipped cotton pocket. There’s also an adjustable and detachable shoulder strap for easy carrying.

At 20 litres, this one of the smaller gym bags on our list but has ample room for your workout clothes and grooming essentials. Unobtrusive in size, it can accompany you to work or to out-of-office client meetings without cramping your style. 

Whether you’re a CrossFit addict or need more motivation to get in shape, this bag is all you need. On rest days, you can use it as a hold-all for weekend excursions and city breaks. 

Best for: looking impeccably stylish as you swan into the gym

Montblanc Sartorial Duffle Bag: Most stylish gym bag for men

Style-conscious individuals should be able to work out without compromising on fashion-forward design. Montblanc’s Sartorial Duffle, one of the best luxury gym bags, makes it all possible. 

With its jet black exterior and cross-grain leather corners, this bag will flatter your look, fit neatly into your exercise routine, and maybe even get you eager to work out more frequently. 

Like all Montblanc produces, it conveys a level of quality and craftsmanship that has few equals. Team with a pair of high-end headphones and you’ll actually find yourself getting excited about getting sweaty. Yes, we didn’t think it was possible either. 

This handsome duffle bag is ideal for carrying a heavy load, while the fabric is water and scratch-resistant so you can be sure it will last a long time. 

Finished working out and ready to hit the cocktail bar? Pair the bag with a casual roll-neck, jeans, and luxury sneakers—plus maybe your favourite bomber jacket. No-one will ever know you spent the last hour panting on a treadmill. 

Easily one of the most stylish gym bags, the Sartorial is aptly named. And you would be remiss not to use the opportunity of a business trip or last-minute holiday to give it another outing. 

Best for: a gym bag that wouldn’t look out of place at New York Fashion week

Speedo Teamster: Best gym backpack for men

Whether it’s travelling to and from work, whizzing around the city for meetings, or trying to squeeze in a gym session before your dinner date, if you’re on your feet all day, you need a bag that’s comfortable to carry. 

With the Speedo Teamster Backpack, you’ll feel immediately energised and ready to raise your heart rate. 

Speedo is known for its swimwear and this is the ideal backpack for swimmers. Inside you can fit everything from trunks and goggles to a snorkel if you’re hitting the beach—plus towels and toiletries for afterwards. 

But it doesn’t have to be swimming. Whether it’s callisthenics, spinning, or even yoga, this rucksack could be perfect. 

Made from polyester and nylon—durable and abrasion-resistant—it also has a water-repellent bottom. And, with multiple pockets, you can keep everything organised and protected. That includes your laptop which can fit into the specially designed laptop sleeve. There’s also a removable bag for dirty or wet gear. 

Our favourite feature? A pull out bleacher seat that can be removed from behind the laptop compartment to provide you with a comfortable cushioned seat. Perfect if you consider yourself more of a sports spectator than a sportsman. 

Best for: a bag that’s always ready to go

Adidas Defender III Duffel: Best men’s duffel bag for the gym

If you like to be prepared, then you need a duffel gym bag. These large hold-alls are perfect for hauling a large amount of workout gear around, whether it’s a yoga mat, water bottles, spinning shoes, or running trainers. 

The best gym duffel bag? The Adidas Defender III. You name it—this bag can hold it. 

The Defender III’s structured shape means everything you put inside is well-protected. The front zipper is PU coated which makes it water-resistant, perfect for keeping valuables like a wallet safe and secure. 

The bag is made of ripstop polyester so it can withstand a certain amount of rough and tumble. As for carrying, you’ve got an adjustable shoulder strap and padded haul handles, so you can choose the method you find most comfortable. 

Thanks to its large size, the Defender III is the perfect holiday bag too. You can easily fit a couple of changes of clothes as well as all the vacation essentials. 

Best for: an extra-large gym bag that doubles as a holiday hold-all

Adidas Alliance II Sackpack: Best men’s gym bag for school

If you’re looking for a gym bag for school, you need something budget-friendly and not too big. The Adidas Alliance II can fit under a desk during class but still has enough room for all your exercise gear and a water bottle. 

Admittedly, we were first drawn to this bag for its aesthetics. It’s an iconic gym bag—one of the originals. Plus there’s a whole range of colour schemes to choose from. 

This bag also fulfils all practical considerations. It’s got a mesh water bottle pocket, is easy to open with durable cord straps, and there’s a zippered exterior pocket where you can store your phones, keys, and ID cards. 

Whether you plan to use it for football gear, cycling, or just to transport a pair of cool kicks for after school, this bag will do the job nicely. It’s small enough to fit easily inside a locker, as well as under the seat in front on a plane. 

The Alliance II is the ideal low-maintenance gym bag, and one regularly sported by world-class athletes. Time to channel a bit of top league energy.

Best for: a classic gym bag from one of the world’s most famous sportswear brands

Álvaro 47 Hold-all: Best gym bag for the office

For a gym bag that will make you look professional, you want something smart and minimalist with a bit of high-end panache. Basically, you want the Álvaro 47 Hold-all—one of the best men’s gym bags for taking to and from work. 

After all, the corporate environment calls for sophisticated business attire. Álvaro’s bags are made by Florentine artisans in Italy, which is basically all you need to know.

Created from vegetable-tanned calf leather, this bag has timeless appeal. There’s a side slip pocket and internal zipped and patch pockets, but if you find you need more organisational compartments, you could always invest in some packing cubes. 

With a capacity of around 31 litres, this bag is ideal for holding both office supplies and your gym kit, as well as a snack to get you from one to the other. 

And it will double up nicely as an overnight bag. We can already picture you swinging this into your Bugatti before whizzing off for a weekend in the country. 

Best for: breezing from work straight from the gym without skipping a beat

Under Armour Hustle Backpack: Most durable men’s gym bag

Under Armour’s Hustle Backpack is a durable carrier that definitely won’t let you down. 

Made from long-lasting polyester, the Hustle Backpack features UA Storm technology, a water and wind-resistant finish that allows you to withstand all the elements. 

Meanwhile, the shoulder straps are adjustable with HeatGear technology to help you stay cool and dry. Ideal if you plan to take the rucksack on runs or cycle rides. 

It may look small from the outside but the Hustle packs a lot in. Inside, you’ll find a large pocket for dirty laundry and shoes. There are also two pockets at the front for valuables, and two water bottle pockets at the sides. One for pre-workout coffee and one for a post-workout protein shake. 

For regular gym runs, the Hustle backpack offers an unobtrusive carry. And it could double as an EDC backpack on rest and recovery days. 

Best for: pushing yourself to your limits with a hard-wearing battle-ready backpack

AmazonBasics Sports Duffel: Best budget gym bag for men

It’s no secret that gym memberships can cost a pretty penny. Do you really want to spend more money on a fancy gym bag? If you’re looking for a budget workout bag, this AmazonBasics Men’s Gym Bag is just the thing. 

This wallet-friendly gym bag offers a no-fuss carrier to transport your workout gear to and from the gym. As well as your standard exercise gear, there’s plenty of space for street apparel. You can stick sweaty clothes in the vented laundry pocket—or use it to hold your gym shoes. 

There’s room for a water bottle to replenish post-workout, plus an interior zippered pocket for phones and keys. An adjustable padded shoulder strap makes for speedy and streamlined carrying. And with tough and abrasion-resistant bottom and side panels, the bag will survive travelling around town.

Whether it’s weekly sessions on the treadmill or training for an IronMan, this could be one of the best sports duffels—and one that’s also versatile enough to function as a weekender bag. 

And, at a price like that, even if you skip a workout, you won’t feel too guilty. 

Best for: financially-friendly and versatile gym bag

Berluti Jour Off Hold-all: Most expensive men’s gym bag

Working out is tough. We need all the motivation we can get. What if that motivation came in the form of an ultra-deluxe leather hold-all, or the Jour Off Hold-all by Berluti? 

The Jour Off is made by master artisans. With its black leather exterior featuring signature Venezia trims and mahogany calf leather handles, it’s quite a sight to behold. 

There’s a front zippered pocket for valuables, sunglasses, or cologne so you can speed out of the gym looking and smelling fresh, ready for the evening ahead. 

For carrying, choose between the brown leather handles and the optional suede shoulder strap. The latter is ideal for in-flight luggage. 

Whether it’s intense cardio or slow and steady muscle-building, you need a bag that will help you to break through that pain barrier. Knowing this bag is waiting for you in the changing rooms will keep you going even when your body is crying out for a break. 

Best for: fitness fanatics seeking the best of the best

Buyers guide: what to look for when buying a gym bag for men

When choosing a man’s gym bag, there are a few different things to consider with different options on the market to suit different preferences. 

Size and shape

You need to be able to fit all your gym kit inside your gym bag. What your gym kit consists of will depend on your workout of choice. 

Swimmers, for example, will carry different things to weight-lifters or track runners. Make a list of your essential gym kit, then work out how much space it requires.

Beyond gym equipment, you might also want to carry toiletries for freshening up in the shower, plus a change of clothes and shoes. Maybe you need space for a laptop if you’re heading straight to the gym from work. 

Size-wise, bigger is generally better. The more stuff your bag can accommodate, the more versatile it is. Then it can double up as a weekend bag, for example, if necessary. 

However, if you travel frequently on public transport, you may want something better suited to crowded spaces. Plus, if your bag is too big, it may not fit in a standard gym locker. 

Most gym bags are duffel-style bags. However, backpacks, shoulder bags, messenger bags, as well as classic totes can all function as gym bags. Backpacks, in particular, are incredibly comfortable to carry. 

Material

Most gym bags are either made of heavy-duty nylon or cotton canvas. Both afford long-lasting durability and both are reasonably priced. 

Leather looks great but is more high-maintenance and might start to smell after carrying around sweaty gym clothes. Plus it can’t be thrown in the washing machine. 

Look out for material that is water-resistant, especially if you walk or cycle to the gym. Arriving for a workout with your clothes already wet is not a good start. Plus, if you also plan to store your laptop or iPad inside, it’s even more important to choose water-repellent materials. 

Abrasion-resistance is another thing to consider. Keep an eye open for rip-stop fabric, which is specially designed to prevent tears. These more rugged hold-alls are ideal for those who also want an outdoor adventure bag. 

Cost

The cost of your gym bag will likely depend on the quality of materials and construction, the brand, and how many additional features it has. 

A gym bag needn’t cost a lot of money. We’ve included some great budget-friendly options in our list—as well as some high-end offerings. 

A few other key features to pay attention to when choosing a gym bag: 

• Lining – for swimmers or anyone engaging in watersports, look for a water-resistant lining to transport wet clothes back to the washing machine. 
• Pockets and compartments – organise your gear and keep your fresh clothes separate from your dirties. Plus you also want secure pockets for valuables like your wallet or phone. Mesh pockets are particularly useful as you can see what’s inside without having to open them. 
• Shoe compartment – you don’t want your shoes rubbing up alongside your smart workwear. 
• Interior laundry sack – useful for storing sweaty clothes or swimwear. 
• Straps – adjustable and padded straps make for comfortable carrying. Some duffel-style gym bags have the option to carry them as a backpack.

Equinox

Frequently asked questions about men’s gym bags

What is the best gym bag on the market?

The best gym bag on the market is Nike’s Brasilia duffle bag. This bag is the perfect size for transporting all your workout gear. It’s durable and hard-wearing and is comfortable to carry around. It’s machine-washable, another perk, and has plenty of pockets for organisation too. Check out our list for more of the best gym bags for men.

What makes a good gym bag?

A good gym bag is one that combines high functionality with a sleek aesthetic. You want a bag that is durable, spacious enough to hold all your workout gear, and with compartments and pockets for organising. Good gym bags can also double up as a hold-all for overnight or weekend trips away.

What should be in a man’s gym bag?

Inside most men’s gym bags, you should keep workout clothes, a water bottle, a pair of trainers, toiletries, and towels. Other things you might want to consider storing in your gym bag include energy bars and supplements. Headphones are also important for working out and flip-flops are useful for the showers.

How many litres should a gym bag be?

An average gym bag is between 30 and 40 litres. This is a good size for storing most workout gear but small enough to comply with airline carry-on restrictions in case you want to take your bag on trips away.

What should be in a gym bag for school?

For gym bags for school, you should pack your exercise clothing, a water bottle, a towel for freshening up in the showers afterwards, and any toiletries you might need. A plastic bag for storing dirty clothes is also useful, and a few snacks like energy bars is a smart idea.

20 Best Gym Bags For Women Who Love Fitness

While the perfect workout often comes down to the right combination of determination, energy, and a banger playlist, it also relies on having the right gear. As such, it’s essential to have a great gym bag so you’re always adequately equipped to achieve your fitness goals. There are plenty of options available, including duffels, totes, backpacks, and bum bags. Plus, many have great storage options with separate compartments and valuable features like different carrying options. These are the best gym bags that have the right combination of space, storage, functionality, and style that you will want.

Gym Bags for Women

1. Adidas Graphic Duffel Bag

Adidas’ Graphic Duffel Bag is a great all-rounder bag for the gym. It has plenty of room in the main compartment for everything, including joggers, a towel, a change of clothes, and toiletries so that you can freshen up after your sweat session. There are two smaller compartments for storing smaller items like your phone and keys. One is an internal zippered pocket, while the other is an external one also with zip closure. Plus, you can carry this duffel using either the double handles or adjustable shoulder strap. Select from a range of colors, including orange and pink, pale grey with coral and sage, or classic black and white.

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2. Under Armour Adult Undeniable Duffel 3.0 Gym Bag

Know your gear will stay dry and protected even in the worst weather with this gym bag from Under Armour. It utilizes UA Storm technology to deliver a waterproof finish. Other features include an abrasion-resistant bottom and side panels, padded and adjustable shoulder strap, and grab handles with comfortable velcro grip. Not only is there a large main compartment, but you’ll benefit from smaller organizational pockets on both ends and the front. Finally, there’s a massive choice of colors, including various patterns.

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3. Speedo Unisex-Adult Deluxe Ventilator Mesh Equipment Bag

If you prefer a backpack as a gym bag, then this option from Speedo is excellent and comes in a dozen colors. It’s specially designed with an open weave mesh for both strength and airflow. Consequently, your sweaty gym gear or even wet swimmers will dry much quicker without developing odors. You can store smaller items separately in the front pocket and a water bottle in the front mesh section that lets condensation dry. A drawstring closure ensures quick and easy access to your gear without compromising security. When it comes to carrying, the straps are fully adjustable for the ideal fit.

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4. Adidas Alliance II Sackpack

The iconic Alliance II Sackpack is a brilliant choice for a gym bag. It takes up very little space when not in use yet fits all your workout essentials. Enjoy features like a front zipped compartment for smaller items such as keys and phone and two separate mesh water bottle pockets. The main section cinches closed via a drawstring, which doubles as the shoulder straps. The design is simple, classic, and excellent value.

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5. Puma Evercat Align Women’s Duffel

Enjoy heaps of space in the Puma Evercat Align Women’s Duffel. The large main compartment will fit all your gym bag essentials, including a change of clothes, shoes, and a towel. If you have wet items or even just your post-workout shoes, they can go in the large mesh pocket at the end, keeping them separate from the rest of your belongings. Meanwhile, keep smaller possessions like your car keys in either the internal or external zipped pockets, so they don’t get lost. Finally, carry the bag with ease using either the double handles or the adjustable shoulder strap. While this bag is excellent for the gym, it also works excellently as an airline carry-on or a weekender.

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6. Nike Women’s Gym Club

Just do it with Nike. This women’s gym bag is an ideal choice for your everyday workout needs. The large, classic duffel shape fits all the essentials and is easy to carry with the adjustable shoulder strap or double handles. It features one large main compartment plus two smaller zippered pockets to help keep you organized. Plus, you can choose from a range of feminine colors to suit your athletic aesthetic. There are iconic black and white, pastel pink and gold, grey and ocean, grey and coral, and watermelon options.

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7. Adidas Training Bum Bag

Light travelers will appreciate the compact size and convenience of the Adidas Training Bum Bag. The front pocket is perfect for sunglasses and earbuds, while the larger main space will fit your phone and keys. There’s even a slip pocket for bank cards so you can ditch your wallet entirely. The design can be worn traditionally as a belt, or you can sling it over your shoulder as a cross-body bag. It works if you’re out for a run, heading to the gym for a class, or just want a comfortable way to carry your essentials through the day. Best of all, it’s made with 100% recycled polyester, as part of Adidas’ goal of reducing plastic waste.

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8. Reebok Training Essential Tote

Reebok’s Training Essential Tote is large and in charge. This design is perfect for packing your workout gear and sports equipment, ready for an intense training session. Fit in your shoes, towel, and a change of clothes, with room to spare. Plus, there are carry handles and an adjustable shoulder strap to make it simple to grab and go. Finally, you can use an internal pocket to keep small items organized and prevent them from getting lost in the vastness of the main compartment.

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9. The North Face Base Camp Small 50L Duffel Bag

There’s no mistaking which bag is yours with this bright red duffel from The North Face. As experts in the outdoors, this sturdy bag will withstand the most demanding conditions at the gym and beyond. It’s also packed full of practical features. To start, there’s a large main compartment, which boasts plenty of room, a D-zip opening with a weather-resistant flap, and an internal mesh pocket. Plus, there’s a zippered end-cap pocket to keep small items secure. Carry it via the padded straps that double as a backpack, or use one of the many grab handles located on each side of the bag. Finally, the exteriors are made with the brand’s legendary durable construction, featuring water-resistant Base Camp material, extra bartacks, and double stitching. This is the kind of gym bag that will last you for years.

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10. Adidas Training Street Tote

Adidas’ Training Street Tote is pretty in pink. Its large size lets you fit in everything you need for a solid sweat session. Make use of the twin handles for a grab-and-go vibe. Alternatively, if it’s heavy or you want your hands free, then the adjustable shoulder strap is an excellent alternative. Plus, the chunky zipper opening keeps your gear secured without the risk of snagging. Adding this brightly colored gym bag to your collection is sure to give you an energy boost on the way to your workout!

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11. Reebok Training tote

A classic black tote bag is the perfect way to transition from office to gym. This design from Reebok is simple yet functional. Enjoy plenty of room in the main compartment, plus an extra, smaller pocket on the exterior. This helps keep smaller items easily accessible and organized. There are also two carry options. The first is classic twin tote straps that will sit comfortably on your shoulder. The second is two smaller handles on each end of the bag for a more convenient grab-and-go option. As soon as you’re off the clock, you can race out the door and sweat off a busy day with a solid endorphin hit!

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12. FocusGear Ultimate Gym Bag 2.0

A passion for fitness is behind the FocusGear brand. As such, the Ultimate Gym Bag 2.0 is built for athletes. There are ten different compartments in total, so you can stay incredibly organized. Make use of the large opening to pack your gear into the main section easily. Then, there are two wet pockets with water-resistant lining for wet and sweaty gear, including your shoes. Plus, there are two extra mesh pockets for a water bottle and protein shaker and multiple internal pockets for storing items like your phone and keys that can get easily lost. Finally, you can choose from a range of enticing colors, including teal, orange, navy, grey, black, and burgundy.

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13. Only Play Sports Bag with Logo

Only Play is a fashion-infused sportswear brand that incorporates fun, femininity, and movement into its products. This logo gym bag is a classic and stylish option for any woman on the go. It features a large central compartment for most of your gear, including shoes, gym gear, towel, and water bottle. Then there are two open pockets on each end that make it easy to slip stuff into and a zippered side pocket for more valuable items. Utilize the adjustable shoulder strap, or use the grab handles if you don’t need to keep your hands free.

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14. Champion Velocity Duffel Bag

Keep it classic with the Velocity Duffel bag from all-American brand Champion. It features twin webbing handles with a comfy velcro grip, plus an adjustable and removable shoulder strap, so you can choose your favorite way to carry it. In addition to a large central compartment, there’s also a front zip pocket for small items that you want quick access to. Plus, you’ll appreciate an interior zip and mesh pocket for extra organization.

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15. Kuston Sports Gym Bag with Shoe Compartment

Not only is the Kuston sports bag perfect for the gym, but it also makes a stylish weekender for short vacations. There’s plenty of room in the main compartment for clothes and toiletries, plus a separate shoe compartment. Two front pockets and one inner pocket make organizing small items simple, and there’s a mesh water bottle holder for that all-important hydration factor. Hang on with the double grab handles that have a padded grip, or use the shoulder strap that is both adjustable and removable. If the pastel pink is not your vibe, there’s also a purple, grey, or black option.

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16. Leopard Foldable Small Gym Bag

Ladies with limited storage space at home will appreciate this folding gym bag. When it’s folded, it forms a three-inch cylinder that weighs only three and a half ounces. Yet when unfolded, it is a massive 15 inches wide. That means there’s heaps of space for all your gym essentials, including a towel and shoes. The double straps can be used as a backpack or as grab handles. This bag is also perfect for travel, especially when you’re expecting to do some shopping. Pack it in your suitcase and fill it with the latest fashion and souvenirs on the way back home!

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17. Wandf Foldable Travel Duffel Bag

Enjoy the best of small storage yet loads of useable space with this foldable duffel bag from Wandf. You’ll get the choice of over 30 colors, so there’ll be a style to suit your aesthetic. It’s super tiny and lightweight when folded, weighing just under 10 ounces. However, it has a capacity of up to 40 liters, which is more than enough for all your workout essentials. It also features multiple carry options, with two adjustable grab handles, plus an adjustable shoulder strap. Not only is it brilliant for the gym, but it’s also the perfect size for carry-on luggage for your next vacation.

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18. Love Gymnastics Gymnast Print Drawstring Backpack

Sometimes simple is all you need. This drawstring backpack is perfect if you don’t need to carry a lot of gear. It’s made from lightweight yet high-density nylon, which is tear and scratch-resistant. It also has a 15L capacity, which is excellent for daily use and leisure activities. Plus, it’s exceptionally affordable, making it a brilliant gift, and comes in a variety of fun patterns and colors, so you could splash out on a couple of options!

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19. Ultralight Travel Duffel Bag

Take this ultra-light gym bag with you on vacation. It’s made from military-grade parachute material, which is light, durable, and folds up extra small for storage. However, it has a capacity of 30 liters when unfolded. There’s a large main compartment with two additional slip pockets inside. Choose to carry in one of three ways – as a backpack, with the grab handles, or with the adjustable shoulder strap. Each is reinforced for strength and durability and features quality hardware, including metal buckles. While it’s perfect for travel, it’s also great for taking your gear to your next training session.

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20. Gym Bags for Women Travel Bag with Shoes Compartment Duffel Bag

You can separate your sweaty shoes from the rest of your clothes with ease when you’ve got this gym bag. It has a compartment designed just for your joggers, plus an additional wet pocket for sweaty socks or swimwear. In addition to these and the main compartment, there are another three smaller pockets for organization. Keep your keys and phone in one, makeup in another, and wallet and gym pass in the last. Finally, this bag is also easy to carry, with three options available. There are soft padded grab handles, a removable and adjustable shoulder strap, plus an extra grab handle on one end. Select from four pretty colors, including classic black, pale green, blue/grey, and pink.

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Gym Bag Buying Guide

Size

Large gym bags are ideal if you need to take a lot of stuff with you. If your schedule has you hitting the gym on the way to or from work, you’ll need an outfit change, towel, shoes, and toiletries, so a big bag is ideal. A small bag is perfect if you don’t need much more than your keys, phone, and headphones, so a bum bag or cross body would be perfect. The benefit of a larger bag is that many also make ideal weekenders for short vacations, just make sure you’ve aired it out thoroughly after your last sweat session!

Style

The three most common styles for gym bags are duffels, totes, and backpacks. Duffels tend to be the largest, have the most compartments for organization, and multiple carry options. They also make great bags for travel. Totes often just have shoulder straps but can still be quite large. They can also look quite stylish so are good for the workplace. Finally, backpacks are very convenient to carry, have great pockets and segmentation, and are brilliant for outdoor activities such as hiking and day trips. However, depending on the style you choose, you might have a limited capacity.

Functionality

A bag may seem pretty basic, but it can be very frustrating if it doesn’t function in quite the way you need. There are many features, such as different handles, compartments, bottle holders, and wet pockets that add extra functionality. Consider what you’ll be using your bag for, including how you’re getting to and from your training session and if you’ll need to carry anything else. This will help determine what kind of functionality and extra characteristics your gym bag will need.

Storage Space

It’s essential to have the right kind of storage in your gym bag. While plenty of room can be excellent, compartments can be handy. They help keep smaller items from getting lost in the vast abyss of the main section. It can also help separate clean and dirty things. Like size, the kind of storage you need will depend on your schedule and activities, and different sports will need different types.

Materials

The best materials for a gym bag are generally polyesters. They’re good because they’re strong, durable, water-resistant, and often abrasion-resistant. They also won’t absorb smells from your sweaty clothes or shoes and can be cleaned relatively easily (a must in the case of a protein shake spill!).

Price

Of course, your budget also plays a role in choosing a good gym bag. Average prices sit around $50-$60; however, they can be a low as $30 or as high as $200 depending on the brand. Try to find a balance between cost and quality. If you’re shopping online, read reviews or opt for reputable brands with good customer service.

FAQs

What is the best gym bag brand on the market?

Some of the best gym bags come from sportswear companies like Nike, Adidas, Puma, Reebok, and Under Armor.

What should a woman pack in a gym bag?

The contents of your gym bag will vary between women and depend on your schedule. However, assuming you’re heading to the gym before or after work, basics include your gym or work outfit and the relevant shoes. Then you’ll also want toiletries like shampoo, conditioner, body wash, deodorant, perfume, and hair styling products. If you’re on your way to work, pack your makeup and a toothbrush. Finally, a water bottle, towel, shower shoes, and headphones are a must!

How do I choose a gym bag?

Choosing a gym bag can be tricky, but there are things to consider to help you decide. Firstly, what does your regular gym schedule look like? Are you going on the way to or from work? In that case, a large bag is ideal so you can fit a change of clothes and toiletries. Extra compartments, especially wet ones, can be great if your sweaty gear is sitting for a while and helps keep you organized. However, if you just need the essentials, a small design like a bum bag is all you need. You should also consider whether a tote, duffel, or backpack is the right design, as they’re all carried differently and have various capacities. Finally, aim for a durable material that will last and not absorb smells. 

Can I use a backpack as a gym bag?

A backpack is an excellent option as a gym bag. They may not always have the same capacity as a duffel but have the convenience of allowing you to be hands-free. They’re also great if you walk a distance to your gym (which totally counts as the warm-up!). 

What size gym bag should I get?

The size you choose for your gym bag will depend on what you need to take with you. Heading for a workout on the way to or from work means you’ll need space for an outfit change, toiletries, and a towel. However, if you have time to go home, you’ll just need basics like a phone, earbuds, and keys, so a small bag will suffice. If you participate in sports that require equipment, a large bag will, again, be a better option so you can fit your gear. 

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Discounted Nike Gym Bags For Men

Purveyor of all things activewear, Nike boasts some of the best accessories for gym goers. Their duffels, totes and backpacks all do a great job at complementing your gym look while storing all your necessary junk.

It’s a smart choice to invest in a quality gym bag you’ll take with you every day, and luckily, Nike has some cool gym bags marked down on their site. Check out a selection of the gym bags on sale below, or head over to their site now.

1

Brasilia (Medium) Training Backpack

This backpack features a spacious main compartment and padded shoulder straps for ample storage and comfortable carrying.

2

Hoops Elite Pro Basketball Backpack

This backpack features multiple small-item pockets and a separate, ventilated compartment for your shoes. Its shoulder straps feature Pro Adapt technology for comfortable carrying to and from the gym.

3

Vapor Max Air (Medium) Training Duffel Bag

This duffel bag provides spacious storage for all your gym essentials, while a water-resistant coating helps keep your gear dry.

4

Vapor Power Men’s Training Duffel Bag (Medium)

This bag is built to carry all your training essentials. Multiple zippered pockets help keep you organized, while a shoe compartment separates your clean and dirty gear.

5

Vapor Speed Men’s Training Duffel Bag (Small)

This bag features a top-loading design that opens up to a spacious main compartment. Its padded shoulder strap offers comfortable carrying, while a ventilated compartment keeps your shoes away from your gear.

6

Brasilia Training Backpack (Extra Large)

This backpack is built for secure storage. It features a durable design that includes a spacious main compartment and padded shoulder straps for comfort on the go.

7

Vapor Training Gym Sack

This gym sack features durable, water-resistant material to help keep your gear dry and protected to and from the gym.

8

Vapor Power 2.0 Training Backpack

This backpack offers a spacious main compartment plus a shoe compartment and laptop sleeve for all your storage needs. It also features ergonomic padding and a durable exterior for comfortable carrying and element-resistant storage.

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16 Best Gym Bags for Every Kind of Exerciser 2020 | The Strategist

Photo-Illustration: Retailers

An ideal gym bag needs to check a lot of boxes: Can it hold everything you need for your workout and what you need to look presentable afterward? Does it have space for a water bottle, sweaty gym clothes, and a change of shoes? And, we don’t think this is too much to ask, does it actually look nice?

We asked 14 fitness instructors and gym professionals to recommend their favorite backpacks and totes for carrying everything from your sneakers, spinning shoes, and sports bras to your toiletries and laptop. Their handsome and functional picks are a far cry from your beat-up college-era duffel.

While it looks sleek and streamlined from the outside, this backpack offers serious interior organization with two water-bottle pockets and zipper compartments in a variety of sizes for all your essentials. It comes highly recommended by Kelvin Gary, head fitness coach and owner of Body Space Fitness, who says, “I’m not necessarily one of those over-the-shoulder, old-school, big, bulky Nike gym-bag guys.” A typical day can take him from the gym, to checking in on a personal-training client, to picking up his kids at school, and he likes that the RYU backpack helps him look put together wherever he goes. Andrew Mariani, a trainer at Hudson River Athletics and Fhitting Room, also uses the RYU backpack. He likes that it’s “waterproof and has internal pockets made for laptop storage and water bottles, and valuables can be stowed [away] and secured.”

When Megan Norregaard, a trainer at Solace New York, is hunting for a gym bag, she says, “I look for something that is both functional and stylish. It needs to be big enough to carry clothes, shoes, toiletries, and food. I also look for a material that’s durable and water resistant.” This Lululemon backpack, with a water-bottle holder, laptop sleeve, expandable pocket for dirty clothes, and an exterior phone pocket (for quick access), meets all of her requirements and more. Norregaard likes that it looks small and compact but holds a ton of stuff. “It’s like a Mary Poppins bag,” she says, “but cute.”

“As a busy fitness instructor, I’m always on the go and find that a backpack works better for me than a traditional gym bag,” says Hollis Tuttle, a trainer at CITYROW. Specifically, she relies on this backpack from the Lululemon men’s section for keeping all of her things organized. With a laptop compartment, a pocket for a water bottle, and multiple interior and exterior zip pockets for quickly accessing necessities, it has everything Tuttle looks for in a gym bag. It’s also water resistant, which she says is key because “you never know when you are going to get caught in a rainstorm.”

Another one of Norregaard’s favorites, this roomy backpack — “I can leave my apartment for two days, and it holds everything I need, with space for more,” she says — also doubles as a workout tool. Its two reservoirs can be filled up with water or sand, adding up to 40 pounds in total, so you can take your boot camp or lifting workout wherever you’d like, and the reservoirs barely take up any space when empty.

For yoga fanatics committed to their very specific mat — or just a bit too germophobic to use those questionably clean rentals at the studio — toting along a yoga mat adds another dimension to the search for the perfect gym bag. Fortunately, this backpack from Sweaty Betty has straps for carrying a mat, which can be tucked away when not in use. Leigh Barton, master instructor and director of programming at the Monster Cycle, says it “looks office ready and works well for workouts that don’t require extra equipment, like barre or yoga.” If you need to tote around boxing gloves or extra shoes for spinning, though, opt for something a little bigger.

“I’m not even sure this tote is meant to be a gym bag, but lots of people who come into the studio are using it that way,” says Taryn Toomey, founder of the Class. “It’s chic without being overstated, and it’s oh so durable.” Thanks to its crossover appeal for everywhere from the gym to the streets, Toomey and her students aren’t the only ones using the MZ Wallace Metro as an all-day tote. Danielle Nowak, membership manager at Nike NYC, says she owns a lot of gym bags but that this one is her absolute favorite. “It truly fits everything,” she says. “But it doesn’t really look like a gym bag, so I’m able to use it throughout my day and if I’m going out after work.”

Dagne Dover’s easy-to-clean neoprene bags are similarly both functional and attractive. “This duffel is chic enough to bring anywhere, but it’s perfect for the gym,” says Norregaard. “[It] comes with a laptop sleeve, a mesh pouch to carry essentials, and a water-bottle pocket.” Also, like the MZ Wallace totes, they come in tons of colors if you need a break from your basic black gym bag.

Even though it’s technically a small travel bag, Zoe Weiner, beauty and fitness editor at Well+Good, says this roomy gym bag is ideal for her as a self-described “‘bring your own straightening iron and three outfit options because I can’t make a decision sub-7 a.m. and never remember to pack the night before’ kind of gal.” She likes that the bottom compartment, where she stashes her laptop and other daily essentials, zips off so she doesn’t have to “schlep everything to post-work drinks.”

It may look like a simple tote, but Katelyn DiGiorgio, vice-president of training and technique at Pure Barre, says this bag’s functionality makes it her top pick for the gym — and beyond. “The tote is made with a lightweight and water-repellent fabric, which makes it easy to carry around and simple to wipe clean in case your shake or water bottle spills,” she says. You can also adjust the strap length for more comfortable carrying, like if you have to accommodate a puffy winter coat, for example.

“It’s hard to beat a classic canvas bag for the gym,” says Keegan Draper, a fitness specialist at Mindbody, and he especially likes this duffel from Topo Designs. It has a durable exterior to withstand years of wear and tear and still looks nice enough for an overnight trip. Plus, according to Draper, “It’s easy to wash so you can get that gym smell out.”

For a sportier-style duffel, Draper recommends this take on Patagonia’s classic Black Hole bag (a longtime Strategist favorite) that can also be carried as a backpack. Since it’s made of the same rugged, water-resistant material as the brand’s bigger bags, Draper says it’s “likely the last gym bag you’ll ever buy.” He likes that it has lots of pockets and compartments (including a padded laptop sleeve) and places to attach other items like a water bottle or keys.

Domenic Marzilli-Green, an instructor at Cyc, says “gym to work is the story of my life,” so he’s tried out his fair share of gym bags. “I’m always looking for something from a reputable brand that is lightweight to start, has plenty of space, clean style, can protect my laptop, and [can be carried] as a duffel or over my shoulder.” His current go-to is this Herschel bag because of its separate shoe compartment (a feature he says “can be surprisingly hard to find”), reasonable price point, and durability.

This Lululemon duffel, one of Barton’s recommendations, also has a yoga-mat strap that folds into the bag when not in use. “It’s the perfect size for a workout outfit, change of regular clothes, and laptop (everything I need for class), with enough room for anything extra like makeup, a book, and a water bottle or juice,” she says. In all black and free of flashy logos or tons of straps, Barton thinks it’s “a bit more work appropriate” than some other, sportier options out there.

If your routine includes sparring in the ring (or just against a bag), like Rick Richey’s, this duffel has a compartment for your boxing gloves and anything else you might need to tote around. “I like wearing it as a backpack, but it can be a shoulder-throw or handle-carry,” says Richey, co-founder of Recover. “This bag works perfectly for my gym lifestyle.”

It’s more expensive than the rest of our choices, but the Caraa Studio bag, a favorite of Cyc instructor Christine Abramo’s, does triple duty, converting from a backpack to a shoulder tote to a cross-body duffel. Abramo likes that it has “shoe space, laptop space, a section for dirty clothes, and a makeup pouch.” If you’re wearing it as a backpack, the breathable mesh back will keep you dry even after a sweaty workout.

Fitness trainer Kat Ellis calls the Lily tote “the most versatile bag I’ve ever owned.” The waterproof tote-backpack hybrid comes with a separate bag for shoes or dirty clothes, as well as a cosmetics case, and features a protective interior laptop pocket. Beyond working out, Ellis says, “I travel quite a bit for work, and it allows me to carry my laptop, a change of clothes, toiletries, and my favorite book without bothering my shoulders.”

The Strategist is a new site designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best notebook, black T-shirts, fashion-editor-approved jeans, toothbrush, and apartment décor. Note that all prices are subject to change.

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29 Best Gym Bags for Women 2021

Now that gyms have been given the green light to open their doors, you may find yourself gravitating towards the many good-looking gym bags out there and we don’t blame you.

After a year of questionable events, we’d say you’re more than deserving of a “treat yourself” moment and what better way than to pick out a new gym pal that’ll hold all your necessary (and unnecessary) goodies on your exciting goal-grabbing outings out the house.

Pick the right gym bag and you’ll not only have enough storage space but you’ll also have the added motivation of wanting to put your fashionable find on display as often as possible. Plus, with a little love and care, they can end up lasting much longer than your love affair with Hot Yoga did.

How to clean your gym bag

Overtime, your go-to gym bag can become as smelly as your sports bra after a gruelling circuit session. However, fear not, keeping it fresh and funk-free is not as onerous as it sounds!

Most gym bags have been designed to see to it that cleaning them is as easy as a regular once-over wipe with a damp cloth and you can mix warm water, white vinegar and an essential oil of your choice for an odour-busting boost.

Certain fabrics will require only a tiny bit more TLC. If you’re opting for canvas, you’ll want to spot clean the areas in need and machine-washable bags usually recommend a cold cycle.

There are also things you can do to keep your gym bag cleaner for longer. Making sure to remove any sweaty or wet gear as soon as you can, will help with the smell and the same can be said of airing it out after each use.

Gym bag smell hack

If you don’t quite manage to prevent the stench, dropping a few dry tea bags in overnight or adding dryer sheets to the bottom of your gym bag are clever tricks that will kill unwanted odours.

Never without your essential oils? Add a few drops to a spray bottle and sprits to your hearts content. Don’t forget to let it dry out afterwards, though.

Essentials for every gym bag

Gym bags are a useful piece of gear any way you look at it but packed with the right goodies they can go from merely carrying your gym gear to somehow providing you with everything you could possibly need before you even realise you need it.

Activewear, trainers and water bottle aside, we picked out the essentials you’ll want at your fingertips to make your trip to the gym as easy-going as you deserve it to be after putting in as many reps as possible on the floor. Once packed, they can stay put and you won’t have to worry about morning-brain sabotaging your session.

With that in mind, here is an edit of all the best gym bags available now – whether you’re looking for a backpack that’ll do gym and work, a holdall that can go from being a gym bag to a weekend bag with ease (now that travel is opening up, too), a tote stylish enough to double as a handbag or a duffel big enough to store everything but the kitchen sink. Look no further for the perfect solution to your packing woes.

We’ll have you ready for your grand return to public exercise in no time…

29 Best Gym Bags

1

best stylish gym bag

Lululemon On My Level Bag

lululemon.co.uk

How much? £128.00

Volume: 30L

Why? If you often find the organiser in you at odds with the version of you wanting to keep it effortless and cool, this gym bag may be the answer to your conflicting character traits. Coming in a stylish print and slouchy design, you’ll be on-trend and at ease knowing that all your goods have been packed to perfection in the many internal pockets available. The straps have been reinforced to support you on those days where just about everything makes it into your bag and clever mesh around the external zip will give your sweat-soaked kit a chance to breathe on the move. As pricey as it seems, with both style and practicality on its side, you’ll be investing in more than just a “gym bag”. Did we mention the showerproof water-repellent fabric?    

2

best gym bag with laptop compartment

GOODMOVE Multi Pocket Gym Backpack

GOODMOVE
marksandspencer.com

How much? £39.50

Why? You’d be forgiven for thinking this was just a hip backpack for everyday activities. While it may look good enough to be one and you may end up using it as one, it has been designed to meet your gym bag needs. It is big enough to store all your gym gear and has a water bottle holder and internal and external pockets to separate the sweaty goods from the not so sweaty goods. The straps are adjustable to have it sitting comfortably on your back as you go about your day and the padded laptop pocket means that if you’re going straight from work to the gym (granted you’re not working from home) you won’t need to lug around two bags. 

3

best extra small gym bag

Reebok MYT Imagiro Bag

reebok.co.uk

How much? £23.00

Volume: 7.5L

Why? This is more than just your average gym bag, that’s for sure, but if you’re heading to and from the gym and looking for a place to store your keys, cash and earphones, then this super mod bag has you covered. They’ll remain on hand throughout the journey and all separation anxiety can be avoided. The adjustable strap enabling you to wear it in more than one way and removable gym sack to store your shoes or sweat-drenched set post-workout are an added bonus, proving there’s more to this clever carrier than meets the eye.  

4

best gym tote bag

Sweaty Betty Cloud Bag

sweatybetty.com

How much? £60.00

Why? Coming in a purple colourway that bag dreams are made of as well as in a padded style that is all the rage at the moment, this gym bag is raising the bar on what to expect from the carrier of your kit. Not only is the outer material and padding made entirely from recycled polyester, but the bag has a water-resistant finish and is secured by an aquaguard zip to keep your gear safely stowed in the ever-changing weather. Totes worth the purchase! See what we did there….  

5

best drawstring gym bag

Accessorize Dani Drawstring Gym Bag

accessorize.com

How much? Was £25.00 now £12.50

Why? Are we the only ones impressed by how stylish gym bags are these days? At only 12.50, you’d be crazy not to grab this back-hugging buddy before it’s gone. Being as light as it is, it is ideal for those days when you’re looking to stash the essentials and dash to it. There is a spacious main compartment to hold your gear and a secure zipped pocket for the valuables you’ll want within reach – think phone, cash and an energy bar or two. Add to this how easy it is to clean with just one wipe (give or take), and you have a cheap no-fuss gym bag that looks hella sweet too…    

6

best designer gym bag

MZ Wallace Medium Metro Tote

MZ Wallace
thesportsedit.com

How much? £175.00

Why? At £175, you may very well find yourself asking why more than just once but if you’re looking for a gym bag that is versatile, you can’t go wrong with this one. You not only end up with a bag that will fit all your sweat-session regulars in easily but, as a trendy tote, it can go from weight room to farmers market and everywhere else in between, effortlessly. Love the look of the quilted fabric? Then you’ll be pleased to know it is near impossible to destroy and is water and stain resistant. A handy feature for when your smoothie decides to make a run for it mid-journey. Still not sure? Allow the six internal pockets and detachable travel pouch to convince you further.      

7

best large gym bag

Myprotein MP Gym Holdall

myprotein.com

How much? £34.00

Why? We can see why MyProtein have dubbed this ‘the perfect gym bag’. A holdall, that really can hold it all, this gym bag is good value, spacious, and easy to carry with its removable, padded shoulder strap. It also has a zip pocket for your valuables and a side pocket big enough for your trainers. The cherry on the top? Water-resistant fabric so you won’t be caught out if the great British summer weather turns out to be, well, not so great.

8

best pink gym bag

Adidas 4ATHLTS Duffel Bag

adidas.co.uk

How much? £30.00

Volume: 21.5L

Why? When a gym bag comes in a colour called screaming pink, you know it’s going to be good. This duffel bag is compact yet capable and the small size doesn’t mean its short on features. There are both carry handles and a shoulder strap so you can switch up the way you carry it and the fabric is made from 100% recycled material. With internal and external pockets aplenty and a ventilated external shoe compartment, you’ll be more than satisfied with your storage options. Not too small or too big, some would say it’s just the right size and we wouldn’t disagree.

9

best waterproof gym bag

Rains Gym Bag

rains.com

How much? £59.00

Volume: 27L

Why? We love everything that Rains creates and this waterproof gym bag is no exception. Simple, sleek and stylish, it is suitable for both your gym ventures and your weekend getaways. With a waterproof rating of 8000mm, you need not worry when the rain catches you out sans umbrella, and your valuables will be just as safe in the waterproof front pocket as the rest of your kit is – sitting dry in the main compartment. Over your shoulder, across your body, in your hand, you can carry it any way you want and look luxe all the while. Having set out to design the perfect gym bag, we think they may have succeeded.

10

best gym sack bag

Superdry Drawstring Bag

superdry.com

How much? £14.99

Why? For those constantly on the run with little time to spare, this gym bag will make life quick and easy, no faff necessary. Effectively, all you need to do is chuck your kit in your bag, tug on the strings and sling it over your shoulder. You’ll be out the door in no time and your gear will be resting happy in your light-as-can-be sack. Making it that little bit easier to put your oversleeping debacle behind you. Its foldable nature and smaller size mean it is just as straightforward to store as it is to use so you can take it with you wherever you go and watch just how often it comes in handy. We foresee it having a lot more use than in just your gym-based scenarios.  

11

best work gym bag

Gymshark X Series Backpack 0.1

gymshark.com

How much? £35.00

Volume: 27L

Why? There’s a reason you could spot a couple of these backpacks, on any given pre-COVID-19 day, in the WH office. It has SO. MUCH. STORAGE. It may be in backpack form but that hasn’t affected the storage capacity of this gym bag in the slightest. Other things it has going for it are the padded laptop sleeve, exterior pocket that’s big enough to stow trainers in and a chest strap for added support, not to mention the wet and dry pocket on the side. A 10/10 gym bag that won’t go out of style, we’re pretty sure they’ll be out in full force once things get going in the office again.

12

best gym bag with shoe compartment

Boost Sports Gym Bag

Boost
amazon.co.uk

How much? £27.79

Why? If you frequent the pool just as often as the gym, this gym bag can cater for both. There is an internal shoe compartment to keep your kicks safe while the useful wet pouch means gone are the days where your towel doesn’t manage to contain your costume and the contents of your bag turn damp. There are plenty of pockets to store things as you please with the mesh side pocket suited to water bottles or reusable coffee cups, a front pocket for things you need to grab on the go and an internal pocket for your more treasured goods. And if purple is not your vibe, there are 3 other colours to choose from.

13

best multi compartment gym bag

Alo Yoga City Zen Duffle

aloyoga.com

How much? £141.00

Why? It’s called a carryall for a reason. With a 27L capacity at the top and an 11L capacity at the bottom, even those prone to overpacking will struggle to overload this big guy. The bottom section is made from neoprene to separate out your sweaty bits from the rest of your gym bag regulars and two straps at the front are just the right amount of stretchy to hold your yoga mat in place. As big as this gym bag is, it still manages to look sleek and luxurious, making it just as weekend-friendly as it is gym-friendly.

14

best weekender gym bag

Nike Heritage Duffle Bag

nike.com.uk

How much? £26.95

Why? While this gym bag is the perfect size to store everything from your gym trainers to your muscle gun and still have space left over, it’ll also come in handy on those days where you don’t make it to the gym, or you have something more exciting (as if) on the cards. From those longed-for overnight trips to a surprise weekend getaway that involves a plane ride (once things are up and running again, of course), this duffle is as versatile as it is trendy and ready to carry what you need it to with zero complaints. 

15

best xxl gym bag

Under Armour UA Undeniable 4.0 Medium Duffle Bag

underarmour.co.uk

How much? £36.00

Volume: 58L

Why? Back and better than ever, Under Armour’s Undeniable gym bag goes from strength to strength with each new version released. Coming in strong with a whopping 58L volume, there’s little that won’t fit in this duffle bag and, when you decide to pack it all, the many internal and external pockets of varying sizes will see to it that everything has its own place. Even your strong-smelling sports bra and leggings can find sanctuary in the vented pocket after being put through their paces in a gruelling HIIT session. A gym bag perfect for taking your workout outdoors, the UA Storm technology will take on the elements with a water-resistant finish to give you one less thing to worry about when battling those burpees and high knees in less-than-ideal conditions. When it comes to this one, purchase satisfaction is undeniable….   

16

best foldable gym bag

Adidas by Stella McCartney Packable Recycled-Fibre Holdall

Adidas by Stella McCartney
matchesfashion.com

How much? £100.00

Volume: 28L

Why? We love a collab and we especially love an Adidas by Stella McCartney collab but the win, when it comes to this gym bag, is its packability. Despite being a holdall, it can easily be folded up to fit in the small accompanying pouch so if it’s not in use it won’t be taking up unnecessary space. When it is in use though, the perfect number of pockets and choice between shoulder straps and carry handles will make it a practical yet fashion forward option for the gym.

17

best barrel gym bag

Puma Essentials Barrel Bag

uk.puma.com

How much? £25.00

Why? Some people view the gym as a place where they can take risks and ditch their usual neutral or black-heavy attire for something a little less conventional and a little more pizazz. If you are one such human being, you’ll love this fun gym bag in a snakeskin print. Coming in a good size for all your gear with a rounded shape and three practical pockets, you can let your gym bag do the talking while you focus on squatting to perfection.  

18

best gym bag with yoga mat holder

Gaiam Metro Gym Bag

Gaiam
johnlewis.com

How much? £33.99

Why? Designed with the dedicated yogi in mind, this gym bag is cute and compact yet surprisingly able to store a good deal of gear. A cinch cord allows you to attach your yoga mat to the bottom of the bag but if you prefer circuits to sun salutations you can also attach your foam roller for a well-deserved recovery roll post-session. Made for your convenience, you will not only no longer need a separate yoga mat bag, but you’ll also be able to chuck this one in the machine when it needs a refresh. You may want to be careful where you swing this when a mat is attached, though.

19

best small gym bag

Andi Studio Backpack

Andi
thesportsedit.com

How much? £99.00

Why? If you’re looking to integrate your vegan ways into your workout gear purchases, you’ll know it’s no easy feat. When you do find something vegan-friendly, more often than not, it verges on unattractive. Well, not in this case. We present to you the perfect solution to your vegan gym bag problem. It is 100% vegan and cute to boot with reflective handles and a luminous interior. Your responsible choices won’t be the only things standing out once this backpack is on your back.

20

best black gym bag

Domyos The Sport Tote

Domyos
decathlon.co.uk

How much? £12.99

Volume: 25L

Why? £12.99 is a great price for a gym bag that does what it needs to whilst looking chic. This tote has a volume of 25L, so you’ll be able to pack your entire treadmill look (minus the treadmill of course) from the headband all the way down to your running shoes without a catch and four internal pockets are available to store any extras (hello chocolate covered treats). The motivating slogan is a nice touch that will help you reach for your gym bag even on those days where it seems easier not to.

21

best lightweight gym bag

New Balance LSA Barrel Duffel

newbalance.co.uk

How much? £40.00

Why? For just £40, you can get yourself a gym bag that can second as a travel bag and will last even when you’re using it for both. This barrel bag has been made with ripstop nylon to ensure great durability while still being light, which means the extra weight can go into lugging your ankle weights and ab wheel around. The simple style means you won’t tire of it when it ends up lasting a small lifetime, so you’ll effectively be gaining a loyal gym buddy that just so happens to hold your shoes when you’re not running in them. 

22

best convertible gym bag

Reebok X Victoria Beckham Convertible Appliquéd Shell Backpack

Reebok X Victoria Beckham
net-a-porter.com.uk

How much? £159.00

Volume: 26L

Why? Don’t let this gym bag fool you into thinking it’s just a backpack. It might be but it is also a tote and a cross-body bag, depending on the day and what you’re feeling for. We haven’t quite got off the collab train and this convertible gym bag isn’t giving us any reason to. It has a laptop compartment, 26L of storage and is ultra-chic. Need we say more?

23

best animal print gym bag

Tikiboo Monochrome Giraffe Gym Bag

tikiboo.co.uk

How much? £39.99

Why? Not your everyday gym bag…well actually, it’s perfect as your everyday gym bag but you know what we mean. Coming in a playful giraffe print, it’s a great option if you’re looking to be a bit more adventurous and the appealing design means you won’t mind using it as a weekend bag or as your hand luggage when you take a break from the bench. Looking for even more excitement? Grab the sports bra and leggings in matching print.

24

best modern gym bag

Cos Nylon Gym Bag

cosstores.com

How much? £59.00

Why? Looking more like art than a gym bag, this stunning piece seems almost too delicate to take to a place where sweat is flowing, and muscles are flexed. Don’t let that stop you though because it is after all exactly that, a gym bag and while it may look beautiful with its lush green colour and front pleats, it is also machine washable. If it can survive a tumble in the washer, it’ll be just fine amongst the dumbbells. Still put on edge by the idea of it mixing with the heavyweights? Save it for your Saturday morning Pilates sessions, where your bag will be the talk of the class.

25

best environmentally-friendly gym bag

The North Face City Voyager Tote Bag

thenorthface.co.uk

How much? £70.00

Volume: 27L

Why? If a tote being effortlessly good-looking is not good enough reason for you to splash out on a gym bag, then the use of recycled materials in the making of it may motivate you, especially when it is helping to reduce landfill waste. Water-resistant with a roomy main compartment and laptop-friendly fit, you can feel better knowing your gym bag purchase has less of a negative impact on the environment and looks good too.      

26

best cheap gym bag

H&M Sports Bag

hm.com.uk

How much? £19.99

Why? Simplicity and affordability are a great combination and one that makes this gym bag such a find. You’ll not only be saving on pounds that can go towards your fitness tracker or your weekend coffee fund, but you’ll also have a bag that takes your gear to and from the gym, as you need it to, and goes with everything in your workout wardrobe. 

27

best gym duffle bag

Glossier Sunshine Yellow Duffel Bag

glossier.com

How much? £19.00

Why? Isn’t it obvious? A main compartment, front pocket and adjustable, detachable shoulder strap keep this gym bag nice and simple, but the mood-boosting yellow makes it a standout. Back on sale due to high demand, we’re sure the positivity-packed colour has something to do with it. Just looking at it has us feeling all sorts of happy and, these days, that’s harder to come by than we’d like to admit.

28

best yoga gym bag

Arket Lightweight Yoga Bag

arket.com

How much? £59.00

Why? Find you inner zen with the help of this yoga bag. A no-frills approach to a gym bag, it has eliminated unnecessary distractions with its simple lightweight design and bulk-free form. Just what you need when practicing poses and the art of mindfulness. Made from recycled polyester, your environmental impact will be one less thing on your mind when focusing on your breath and allowing your thoughts to come and go without attachment. 

29

best canvas gym bag

Jack Wills Leyland Gym Bag

Jack Wills
sportsdirect.com

How much? £35.00

Why? We wouldn’t go as far as to say we are living for this canvas gym bag in its striped navy colour-way, but would you blame us if we were? More spacious than ever before, your trainers, speaker, water bottle and gym wear will all be able to find refuge so you won’t have to make the tough call as to which bit of gear gets the boot. If you’re looking to be “fabulously British,” you’ve found your bag. 

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Top 20 Best Gym Bags in 2021

The good old gym bag by Everest is still in high demand, and we can see why. This medium-sized powerhouse is a reliable piece of equipment that will come in handy for basketball players to CrossFit enthusiasts and everyone in between.

At less than $30, it is rich with features that range from a padded water bottle pocket to a separate shoe/wet compartment.

Where to buy:

Specs & Features:

• Material: 600-Denier Polyester
• Peculiarity: Metal anchor points
• Capacity: 32 liters
• Dimensions: 18 x 11.5 x 10.5 inches
• Weight: 2.8 lbs.

What we like:

• The two large front pockets along with the side mesh pocket offer you a significant amount of storage
• The bottom panel is flat and structured, which plays a role in the gym bag being abrasion- and tear-resistant

What we don’t like:

• Not the most durable gym bag on the market

The 600-Denier Polyester it is made from gives it an edge over other gym bags – be it rain or snow, it will be able to withstand both. The shoulder strap is fully adjustable and is equipped with metal anchor points.

You simply can’t go wrong with a gym bag under $30 that was raved about by every customer.

Designed to accommodate every fitness enthusiast and triathlon professional, it is a versatile accessory that is bound to last you many years with proper care.

Where to buy:

Specs & Features:

• Material: 600-Denier Polyester
• Peculiarity: Comfort cushion shoulder strap
• Capacity: 30 liters
• Dimensions: 19.7 x 9.8 x 9.3 inches
• Weight: 0.8 lbs.

What we like:

• One of the most lightweight gym bags on the market
• It is affordable

What we don’t like:

• Not the largest gym bag on the list

The bag is built from the anti-tearing 600-Denier Polyester that is coated with a layer of the water-resistant PVC. This combination ensures your purchase can withstand harsh weather conditions and bumps into sharp objects.

The construction is just as sturdy – the main compartment can fit a good load of clothes, towels, and other gym essentials. Additionally, the internal security pocket can store your valuables, while the external pockets can be made responsible for those quick-access knick-knacks.

The built-in shoe compartment acts as a cherry on top with its ventilating properties and spacious dimensions.

PUMA Contender Duffel Gym Bag

If you have ever been to a sports apparel/equipment store, the chances are you are familiar with PUMA. How can you not be when the brand’s commercials are on par with those of Adidas and Nike?

The item we are about to review is everyone’s favorite – a duffel gym bag with the name Contender.

Where to buy:

Specs & Features:

• Material: 100% Polyester
• Peculiarity: Bottom hook
• Gender: Unisex
• Dimensions: 29 x 10.5 x 12 inches
• Weight: 1 lb

What we like:

• The 27-inches long strap is fully adjustable
• The U-shaped zipper at the top makes it easy to quickly access your belongings

What we don’t like:

• No separate compartment for shoes

This 100% Polyester pack comes in 10 colors, thus accommodating every buyer out there. And while its design isn’t sophisticated, it will fit in the lifestyle of a swimmer, bodybuilder, and a yoga guru equally well.

The classic PUMA logo on the front isn’t the only element that steals the show – the spacious interior, the multitude of pockets, and the low weight of the bag all come into play when making it stand out.

Stylish, practical, and affordable? Yes, please! Kuston sports gym bag is all of that and more. Coming in 10 different colors, it draws the attention of a wide audience that won’t be disappointed with the vast range of features the pack offers.

Where to buy:

Specs & Features:

• Material: Oxford
• Peculiarity: Sneakers compartment
• Capacity: 34 – 60 liters
• Dimensions: 22.8 x 11.4 x 10.2 inches (44 liters)
• Weight: 1.5 lbs.

What we like:

• The detachable shoulder strap has some padding for achieving the ultimate comfort
• The shoe department has a venting hole for prevention of bad odor

What we don’t like:

• The quality of the side mesh pocket is not great

Starting from the wet pocket that is suitable for storing towels and clothes and ending with a compartment for sneakers, there is nothing missing from this gym bag. The SBS zippers are made to be durable yet smooth, and the same goes for the mesh pocket designed for keeping your water bottle safe.

The brand’s signature Oxford fabric adds security that is very much needed when doing sports at crowded gyms.

Known for its sturdy quality, the material ensures your gym essentials don’t get stolen at any point throughout your workout.

G4Free is a duffel-backpack hybrid that happens to be perfectly appropriate for gym settings. Whether you carry it in your hands, on your shoulder, or on your back, you are not likely to get exhausted from moving it from one place to another.

Where to buy:

Specs & Features:

• Material: Nylon
• Peculiarity: Detachable and rotatable D-buckle
• Capacity: 40 liters
• Dimensions: 23 x 10 x 12 inches
• Weight: 1.55 lbs. (shipping)

What we like:

• It can be folded into a small carry-on pouch that comes with the bag
• It’s versatile and affordable

What we don’t like:

• The shoe compartment is relatively big in proportion to the size of the bag

It is constructed from the water- and tear-resistant Nylon that is durable enough to last you for years. First-class SBS metal zippers together with solid stitching in stress points back up the bag’s durability too.

The main compartment features an interior mesh zippered pocket and can easily be accessed through the U-shaped opening. To store your electronics and little knick-knacks like headphones and drinkables, you can use the zippered pocket in the front and a side pocket.

A compartment for shoes is also there – it is fully ventilated so that you can separate your smelly sneakers from dirty gear and not receive strange looks.

HOLYLUCK Drawstring Gym Backpack

If carrying hefty gym equipment isn’t a part of your plan, a drawstring gym backpack like the one from HOLYLUCK is your best bet. Spacious enough to fit a pair of shoes, a change of clothes, and a water bottle, it is a great compact pack for everyday use.

Where to buy:

Specs & Features:

• Material: Polyester
• Peculiarity: Leather decor at the corners
• Colors: 21
• Dimensions: 13.4 x 8.3 inches
• Weight: 0.3 lbs. (shipping)

What we like:

• The gym bag comes in plenty of colors and is extremely affordable
• The material of the bag is super thick

What we don’t like:

• You won’t be able to fit a lot of stuff in it

You aren’t limited to gym setting only – bring it with you when you go hiking, camping, or traveling, and you will be pleasantly surprised by how well it serves you.

The bag is built from sturdy Polyester both on the inside and the outside, which means that it is not only recyclable, but also easily washable.

What’s more, the drawcord closure allows you to have your hands free for carrying other things, which, as the practice shows, is a handy bonus.

Duffels are hands-down the most convenient gym bags out there – this model released by Canway proves that. Originally designed for gym settings, its uses go beyond the walls of the gym.

You can bring it with you to your next overseas trip as well as to a weekend getaway to the countryside – the scenarios are endless.

Where to buy:

• Amazon with worldwide shipping

Specs & Features:

• Material: 600-Denier Polyester
• Peculiarity: Reinforced major stress points
• Capacity: 45 liters
• Dimensions: 20 x 10 x 10 inches
• Weight: 1.45 lbs.

What we like:

• It has waterproof interior and exterior
• There are 5 solid colors to choose from

What we don’t like:

• The shoulder straps and swivels are quite loud when putting the bag on

It is built from the heavy-duty Polyester of 600 Denier that also happens to be water- and tear-resistant. With premium-quality metal zippers, a padded and adjustable shoulder strap, and stitched grab handles, it becomes a real deal in the eyes of every gym enthusiast.

As if the main compartment wasn’t roomy enough, you are given a separate pocket for your shoes and wet clothes and a side mesh pocket for a protein shake or a snack.

Hang your gym bag in the locker or hotel room by the hook attached to it, and you are set to build your muscles or explore the new city.

Perhaps the most versatile fitness gym bag on the market is the one released by INOXOTO. For less than $30, it has the perfect dimensions for fitting it into the locker, a durable water-resistant fabric, and a shoe compartment with an air vent.

Oh, it also features a suitcase strap for travel junkies who want to use it as a carry-on.

Where to buy:

• Amazon with worldwide shipping

Specs & Features:

• Material: Nylon
• Peculiarity: Dry/wet separation compartment
• Capacity: 35 liters
• Dimensions: 17.7 x 10.6 x 10.6 inches
• Weight: 1.3 lbs.

What we like:

• The ventilation holes make the shoe compartment well-ventilated
• It’s extremely lightweight

What we don’t like:

• Not big enough to fit large items

The bag is multifunctional – the shoulder straps and handles are padded for carrying it in your hands, across the chest, and on the back.

Also, the straps are adjustable, which means that you can customize the fit according to your preferences.

You have a mesh water bottle pocket, a dry/wet separation compartment, and sturdy metal zippers – there’s nothing it is short of.

MIER Large Duffel Gym Backpack

Can’t decide between a duffel and a backpack? Then MIER large duffel gym backpack is your answer. Featuring detachable backpack straps that can be easily adjusted, it is a rare find.

The water-resistant Tarpaulin combined with the tear-resistant floor panel make the gym bag suitable for a variety of weather conditions including strong winds, rainfalls, and snow.

Where to buy:

Specs & Features:

• Material: Tarpaulin
• Peculiarity: Large shoe compartment
• Capacity: 45 – 90 litres
• Dimensions: 25.6 x 13.8 x 13.8 inches (60 liters)
• Weight: 3.68 lbs. (60 liters)

What we like:

• The material of the bag is both water-repellent and abrasion-resistant
• The grip handle is padded on all 4 of the sides for comfort

What we don’t like:

• Can be hard to cram into the gym locker

Solid stitching integrated into every section plays part in the overall sturdiness of the pack and the absence of the need to replace it anytime soon.

You are provided with plenty of storage to keep your stuff in – interior mesh, zipper, and open pockets in conjunction with the exterior side and front zipper pockets work well together to accommodate any load.

The innovative compression straps come particularly in handy when carrying heavy items, which is always a nice bonus to have.

Built from the first-class Oxford fabric, Boost sports gym bag is a steal for those looking for a durable pack on a budget. Be it tennis, yoga, travel, or camping, this bag has got you covered.

Where to buy:

• Amazon with worldwide shipping

Specs & Features:

• Material: Oxford
• Peculiarity: Wet pouch
• Colors: Black, Grey, Blue, Pink, Purple
• Dimensions: 20 x 10.2 x 10 inches
• Weight: 1.6 lbs.

What we like:

• The two ventilation holes on the side of the bag enable great airflow
• One of the most affordable gym bags on the market

What we don’t like:

• No separate water bottle pocket

You are provided with a shoe compartment, a side pocket, a tear-resistant leather bottom, and a wet pouch – basically, everything you might need when out and about.

Use the small pocket for storing your electronics, the main compartment for gym gear and a water bottle, and the waterproof wet pouch for your, well, wet towel.

There is no need to bring additional bags – this one has enough space for all of your essential and non-essential items. Pick your favorite color from the ones given, and you are set for a productive day at the gym.

Under Armour SC30 Storm Gym Duffle Bag

Under Armour is known for its high-quality sports apparel and equipment, which already puts it in an advantageous position. But this is not just a hypothesis – their SC30 Storm bag, a part of the Stephen Curry’s signature collection, is the proof.

Where to buy:

• Amazon with worldwide shipping

Specs & Features:

• Material: Polyester
• Peculiarity: HeatGear shoulder straps
• Capacity: 48 liters
• Dimensions: 10.7 x 23 x 11 inches
• Weight: 1.9 lbs.

What we like:

• The good reputation of the brand means quality
• The bag is machine washable

What we don’t like:

• The backpack straps tend to get in the way when carrying the bag in hands

Made from 100% Polyester, the gym bag features a patented UA technology that makes it a highly water-resistant accessory. With the padded shoulder strap and the top handle and an abrasion-resistant bottom panel, it is guaranteed to last you a long time.

The main compartment of the bag is super large, which isn’t obvious from the first look. It fits up to 48 liters of stuff that can be accessed via the U-shaped top zipper. The rugged zipper system locks make it secure to use in large crowds where the possibility of theft is high.

Stuff your sneakers in the bag’s shoe compartment, place a drink in the water bottle pocket, and get ready to be out of the door in no time.

Thule Chasm Duffel Gym Bag

Thule Chasm gym bag is every sports enthusiast’s ‘go-to’ hauler. Whether you carry it as a duffel or a backpack, it is guaranteed to safely transport your gear from A to B.

Its wide mouth combined with the removable straps makes it a practical bag that can be used for travel adventures too.

Where to buy:

Specs & Features:

• Material: Tarpaulin
• Peculiarity: Compression straps
• Capacity: 40 – 130 liters
• Dimensions: 27 x 16 x 12 inches (medium)
• Weight: 3.74 lbs. (medium)

What we like:

• Internal pockets allow you to neatly organize your belongings
• The daisy chain lash enables you to attach gear to the bag

What we don’t like:

Crafted from the durable Tarpaulin that also happens to be waterproof, it stands out as a rugged carrier that can withstand every weather condition. You can easily access your equipment through either the main opening or the zippered sides.

The manufacturer made sure the bottom of the bag is padded for additional protection when placing it on the ground.

Use the exterior stash for storing your hands-on essentials, compress the bag with the straps for extra security, and you are good to go.

Apera Performance Duffel Gym Bag

The not your typical gym bag by Apera is here for a reason – apart from being a functional accessory, it has unique features that make it stand out from other packs.

Where to buy:

Specs & Features:

• Material: Polyester
• Peculiarity: Antimicrobial coating
• Capacity: 43 liters
• Dimensions: 11.4 x 11.8 x 22.2 inches
• Weight: 1.7 lbs.

What we like:

• The bag is super spacious despite its unconventional shape
• The water-resistant base helps to prevent moisture from leaking into the interior

What we don’t like:

Starting from the two flexible water bottle pockets and a tech pocket with soft-touch lining for your cellphone and ending with a laser-cut venting design for ventilation, it is rich with never-seen-before characteristics.

The high for this storage capacity (43 liters) combined with the antimicrobial coating makes it the ultimate gym bag from which everyone will find good use.

The large exterior pocket can fit a pair of men’s shoes, while the padded shoulder strap and two carry handles are capable of providing you with the desired comfort.

Be it that you are running late to work after your gym session or vice versa, the straightforward construction of this bag might just be able to help you get there faster.

King Kong Heavy-Duty Gym Bag

Crossfit enthusiasts will get the most use out of this King Kong’s heavy-duty gym bag that is as bulletproof as it gets.

Where to buy:

• Amazon with worldwide shipping

Specs & Features:

• Material: 1000-Denier Nylon
• Peculiarity: #10 YKK zippers
• Capacity: 33 liters
• Dimensions: 11 x 18 x 11 inches
• Weight: 2.8 lbs.

What we like:

• The most rugged gym bag on the market
• The most suitable gym bag for CrossFit and weight-lifting

What we don’t like:

Crafted from the sturdy, military-like 1000-Denier Nylon, it can be used solely as a wet towels’ carrier – that’s how waterproof it is. No matter how much gear you will fill it up with, the chances of it tearing apart are extremely low. The highly abrasion-resistant material makes it almost impossible for the bag to rip apart.

The construction of the pack is mighty too – there are tons of pockets of all shapes and sizes for storage of all types of essentials and non-essentials. You have a separate pocket for storing your shoes, side mesh pockets for your water bottle and snacks, and a couple of more exterior and interior compartments for the gym equipment.

With the ultra-tough YKK zippers, your stuff is always safe and sound.

Adidas Defender II Duffel Gym Bag

Crafted from 100% Polyester, Adidas Defender II duffel bag is a perfect pack for your gym equipment. You can quickly throw it into the trunk of your car or in the gym’s locker and be sure it doesn’t tear apart.

Where to buy:

Specs & Features:

• Material: 100% Polyester
• Peculiarity: Dual top handles
• Capacity: 100 liters
• Dimensions: 29 x 15 x 12 inches
• Weight: 0.84 lbs. (shipping)

What we like:

• Adidas is a reputable brand with durable products, and this gym bag is not an exception
• The interior is spacious enough to fit all of your stuff

What we don’t like:

• The bag is huge, meaning that it might not be the best option for a daily use

The construction of the pack is straightforward – it has got dual top handles, and an adjustable shoulder strap with padding, an interior pocket, and 2 exterior pockets.

The main compartment is spacious enough to fit all of your essentials and still have some room left for protein snacks.

The shoe pocket can be easily accessed from the side of the bag, thus reducing the amount of time spent dressing up for the workout. The ventilation integrated into this compartment comes in handy too, because, let’s face it, no one wants to be dealing with bad odor coming from their gym sneakers.

Kemy’s Store Athletic Gym Bag

We get it, not everyone likes carrying duffel bags or backpacks when going to the gym. This is where Kemy’s athletic gym bag comes into play.

This tote is a perfect yoga, pilates, or a weight lifting companion for women with all kinds of style preferences. Made from the high-quality Polyester, it is large enough to fit a change of clothes, a pair of shoes, some electronics, and even a mat.

Where to buy:

• Amazon with worldwide shipping

Specs & Features:

• Material: Polyester
• Peculiarity: Scrunched design
• Capacity: 35 liters
• Dimensions: 10.24 x 18.7 x 8.07 inches
• Weight: 1.85 lbs.

What we like:

• The double-rooted shoulder strap doesn’t put a strain in your shoulder
• The gym bag is foldable

What we don’t like:

• Missing zippers on the pockets make it not secure to carry valuables in them

You will find a ventilation hole in the shoe bag compartment that allows for airflow and prevents bad odor from forming. This is particularly important for running to the gym straight from the office and vice versa.

Make use of the 4 small pockets, 1 large pocket, and a roomy main compartment when carrying your essentials and rest assured that your workout session will be productive.

Crafted from the high-quality ripstop Nylon, LBLA waterproof gym bag is a real deal. At $16, it is equipped with the features of its high-end counterparts that come in handy for every athlete.

Where to buy:

• Amazon with worldwide shipping

Specs & Features:

• Material: Nylon
• Peculiarity: SBS metal zippers
• Colors: Black, Grey, Pink
• Dimensions: 12.2 x 4.4 x 3.6 inches
• Weight: 1.05 lbs.

What we like:

• The shoulder strap is both adjustable and detachable
• It’s one of the most affordable gym bags on the market

What we don’t like:

• Not suitable for everyday gym goers (won’t last long)

The bag’s structure is smart – there are 2 zippered pockets in the front for your hands-on essentials, and an interior anti-theft pocket for valuables.

The main compartment is roomy – you will be able to fit a change of clothes, a bag of toiletries, and towels with no issues. For shoes, there is a separate section in the bag that is fully ventilated for preventing bad odor from accumulating.

Feel free to bring the bag with you to your swimming classes – its waterproof construction ensures no water soaks through your belongings.

VOORAY Burner Compact Gym Bag

Who said gym bags can’t be pretty? Definitely not VOORAY. Their Burner compact gym bag is the epitome of elegance and style that so many women enjoy using for yoga, dancing, and as a weekender.

Built from the 600-Denier Polyester and Nylon, it is as durable as a gym bag can get.

Where to buy:

• Amazon with worldwide shipping

Specs & Features:

• Material: 600-Denier Polyester, Nylon
• Peculiarity: Magnetic leather handles
• Capacity: 23 liters
• Dimensions: 15.5 x 9.5 x 9.5 inches
• Weight: 1.6 lbs.

What we like:

• Your belongings can be neatly organized in the pockets of the interior compartment
• The shoe section is a nice bonus to have given the relatively small size of the bag

What we don’t like:

• The quality of the strap is not great

It features plenty of pockets including a padded media compartment and stretchy sleeve for your water bottle that prove to be useful in a variety of scenarios. The ventilated shoe compartment is present too – it is spacious enough to fit men’s size 13.

With an adjustable shoulder strap, magnetic leather handles and metal clips and zippers, the bag is, what they call it, a full package.

Pick the pattern you like the most, and fill your new accessory with everything you will need for a productive yoga session or a weekend in the countryside.

Under Armour Undeniable Packable Gym Bag

Do you want your gym bag to serve as a weekend getaway bag too? Then we suggest you go for the Under Armour’s Undeniable packable gym bag. Created by the famed sports company, it is an investment that will pay off sooner rather than later.

Where to buy:

• Amazon with worldwide shipping

Specs & Features:

• Material: 62% 600-Denier Polyester, 38% Polyurethane
• Peculiarity: UA Storm technology
• Capacity: 58 liters
• Dimensions: 22 x 12 x 11 inches
• Weight: 1.7 lbs.

What we like:

• The removable and adjustable shoulder strap has HeatGear technology incorporated into it for providing you with the ultimate comfort
• It can be packed into a small pouch when not in use

What we don’t like:

• Due to the lack of structure, the bag is on the flimsy side

It is built from the 600-Denier Polyester in combination with the Polyurethane and abrasion-resistant PU panels, which make the bag tough and durable.

The Storm technology embedded into the bag means that the pack is capable of repelling water without sacrificing breathability – an important factor that isn’t that common among gym bags.

You will also appreciate having dual grab handles for easy travel and multiple organizational pockets for storing everything from shoes to wet towels.

For a girly gym bag, consider looking into Suruid’s pink version of their workout gym bag. It will look pretty not only sitting in your closet, but also waiting for you in the local gym’s locker.

Made from the water-resistant Nylon, the bag is sturdy and comfortable to wear (thanks to the adjustable shoulder strap).

Where to buy:

• Amazon with worldwide shipping

Specs & Features:

• Material: Nylon
• Peculiarity: Wet/dry compartment
• Colors: Black, Pink
• Dimensions: 19.68 x 11.42 x 9.0 inches
• Weight: 1.33 lbs.

What we like:

• It can be used for outdoor and indoor sports and travel
• The bag is super affordable

What we don’t like:

Apart from the roomy main compartment, you get a place to store your shoes in, an open front pocket, and a zippered side pocket. You also get a separate wet compartment for dividing your wet and dry clothes – a handy feature, as the practice shows.

Be it a sports tournament or a business travel trip, your gym bag will serve you well.

Nike Advertising Slogan Just do it

Most great inventions were created with only two kinds of effort: painstaking work and the deeds of chance. Only in a certain hypostasis does randomness still have a pattern, an ingenious background of the person to whom this chance arrived. Actually, this is a kind of reward for diligent thinking, not physical labor. Blueing, eureka, idea – whatever.

Content

Advertising slogans

As for today’s days, a banal slogan, which acts as an inducement to action, may be a great invention that can be fully appreciated by all of humanity.True, they do not stimulate good and good deeds, not to progress in the name of humanity and science, but to purchase. A phrase that, at the subconscious level, should make a person mentally want to buy something, and at the same time become a motto.

We know the example of Volkswagen ‘Das Auto’, Nokia ‘Connecting people’ and McDonalds ‘I’m lovin it’. And it really looks more like mottos than advertising slogans. But we remember them so well that we automatically draw a brand image in our heads when we hear something similar.But this is already a competent PR move, which focused the public’s attention on ordinary words, and now these words play the role of a showcase, an advertising stand, forcing us, sooner or later, to give preference to this particular product. And how much effort it cost their advertiser to come up with such a slogan, only they know. Maybe a week of no-escape brainstorm. Or perhaps it all lasted for an instant.

The slogan-motto of the American brand of sportswear and footwear Nike is of the same importance and role.The mighty giants of this market segment became really popular all over the world when they learned how to sell themselves competently and efficiently. And for such a sale, you need a slogan that would become the most memorable for people who are the direct target audience. Remember Nike’s slogan? Of course, remember – ‘Just do it’. So where did he come from?

Just do it

The 80s were a furor for sportswear and brands that produce it.Fierce competition between leading brands put each of the parties in a harsh framework, and through this framework they had to break through. The same Reebok was significantly ahead of Nike, capturing the segment of the female audience. This had to be countered with more than the mere involvement of sports superstars in Nike ad campaigns. The brand with the droplet logo needed innovation for its positioning, a fresh trickle capable of taking 10 steps forward along the path of progress and reaching the leading position in the market.

For these purposes, the company’s management has taken a step towards developing a corporate slogan that should cut into the minds of its customers so that they spend more money on Nike products and employees so that they work better. Only this ‘generous customer-hardworking worker’ combination could have propelled far ahead in the race of the sportswear giants.

The most important mission was entrusted to the advertising agency Wieden & Kennedy, and the founder of the company, Dan Wieden, took over the work.It was not only good money earmarked for a completed contract that was at stake. It was a matter of reputation. One of the best advertisers in the United States had to deliver something brilliant, something stunning and really powerful. But in fact, it turned out that the level of responsibility was so pressing on Dan that he simply did not know what to do. On the night before Nike’s new slogan was officially unveiled, Dan Weeden had absolutely no slightest choice, although he could not be said to have wasted the time allotted to him.He worked, worked hard and thoughtfully. But the cart was still there.

“The evening before the presentation, I was worried that we still don’t have some kind of liaison for the campaign. So I sat down and sketched out four or five slogans. I tried to find something unifying that would resonate equally with a woman who is just thinking about how to get in shape and with world-class athletes. And for some unknown reason, I wondered about Gary Gilmore. Gary killed someone in Utah, and this is not the best place to kill, because you will be caught and killed in return.He was convicted and sentenced to death. So they dragged him into a certain room, made him sit on a chair and, before putting a sack on his head, asked if he would like to say something in the end. And he said:

“Let’s do it! (Let’s do it – English, ed.) “

Dan Weeden

Gary Gilmore

This is the irony of fate. The man who has several murders on his account and who himself ended up at the firing line has had more influence on the advertiser Dan Wieden than the hundreds of heroic examples of his compatriots.

Gary Gilmore spent most of his life in prisons, periodically released, and then returned again. The prison was not his second, but even his first home, because none of his relatives wanted to see him, especially after the story of the murder of relatives. Most likely, if by some random coincidence, Gilmore survived, he would receive a certain bonus for his ingenious phrase, slightly corrected by Dan Wieden on ‘Just do it’ and became a cult for the world leader in the production of sportswear and equipment.But would he have said this phrase if he was not in danger of death? Unlikely. Then there would not have been this story, according to which Nike, which has a multi-billion dollar turnover, became so largely due to the appearance in 1988 of its new and now recognizable slogan ‘Just do it’. Great things are known in little things.

Now you know perfectly well who was the inspiration for Dan Weeden. So when putting on your “corteses” or “airmaxes” next time, remember the poor fellow Gilmore, who was destined to go down in history in such a way that was not bad for him.

90,000 History of the Just Do It slogan. It was invented, inspired by the speech of the criminal before the execution – Siesta – Blogs

Nike then fought with Reebok for leadership in the United States.

In the mid-1980s, Nike had a powerful competitor. Reebok successfully entered the aerobics boom and took the lead in the American market.

Nike was helped by three simple words – Just Do It.

AdAge, the oldest American advertising magazine, ranked Just Do It at the 2nd place in the ranking of the best slogans of the 20th century, and at the 1st place – A Diamond Is Forever by De Beers Corporation.

British magazine Campaign wrote that the slogan Just Do It has broken down age and class barriers. According to the author, each person interprets the slogan in their own way – this is how a personal connection with the brand is established.

This year, British design agency Sparkloop surveyed 1,000 people between the ages of 18 and 65 and found Just Do It as their most memorable slogan. Almost half of the respondents (44.65%) remembered him, in the top three – Every Little Helps (Tesco, a large British retailer of food and household goods) and I’m Loving It (McDonald’s).

Learn how three words helped Nike grow from a niche brand to a major sporting goods company with space revenues ($ 36.4 billion in 2018, $ 1.9 billion in net income).

Nike slept through the aerobics boom in the 80s and lost the lead to Reebok

From the 70s to the early 80s, Nike was doing well. The company grew steadily, expanded its range and every year earned more and more, until it recorded revenue of $ 867 million in 1983 (in 1973 it was only 28.7 million).

By the end of the year, the situation had changed dramatically. The running boom that Nike had decently picked up has peaked and waned. In February of the following year, the company reported its first losses: revenue for the year fell by 29%, sales of sneakers – by 11.5%. By the end of the year, Reebok had deposed Nike and become the leader in the US athletic shoe market.

Nike is to blame: in the early 80s, he did not notice the wildly growing trend in aerobics at close range. But he noticed Reebok and entered an absolutely free niche.Women who did aerobics wore jogging and tennis shoes – Reebok offered them shoes made from soft pliable leather in vibrant and trendy colors. And he got into the money: From 1983 to 1985, sales of aerobics shoes in the US market grew 450%.

Nike revised the target audience: before it was athletes, now – in general, all people

Nike’s problem was that their clients were athletes, they were guided by all promotional campaigns. After fiercely flogging Reebok, the company realized that it was impossible to limit the audience.It is necessary to break the framework and focus on a wider range of people, regardless of age, gender and level of physical fitness.

“There are only about a million professional and student athletes, and the fitness universe is at least 150 times larger,” said Jerome Conlon, Nike’s director of marketing and planning.

By 1987, Nike, at the cost of reducing sales and personnel (by 10-20%), finally realized that it was necessary to change its philosophy and become a brand for everyone.

The slogan Just Do It has become a symbol of change.

Nike boss didn’t like Just Do It slogan

Nike decided that a powerful promotional campaign would help them become a brand for everyone. It was commissioned by Nike’s in-house ad agency, Wieden & Kennedy. Nike planned to run 5 videos of 30 seconds each, they were made by five creative groups W&K. “Some videos were funny, others more serious. I thought: we need a slogan to bring the material together, ”recalls agency co-founder Dan Weeden.

Dan did not sleep all night thinking about the slogan: first he sketched 4-5 options, and then settled on the Just Do It option (how he came up with it, you will find out later). “Before the presentation, I went to Nike, and Phil Knight said [about the Just Do It slogan]:“ We don’t need this shit. ” I replied, “Just trust me.” They trusted and it went pretty fast, ”Weeden recalls.

In the summer of 1988, the presentation in the Nike office was stifling, the new slogan was presented by W&K copywriter Jim Riswold, who was holding a stack of foam boards.

“We don’t have to teach people and tell them to lose 9 pounds or why running isn’t for them,” Riswold began.”We shouldn’t tell them what to do, because they themselves know it.”

After these words, the first board fell on the table, three printed words appeared above the swoosh: Just Fuck It. An awkward silence covered the room, someone chuckled softly.

“We can’t say that for sure,” Jim noted with a smirk, “but we can write that.” Another board fell on the table and the inscription appeared: Just Do It.

After that, Weeden took the floor – he jumped up and said: “You won’t believe what we can do with these three words.”In the next half hour, he showed 15 advertising ideas.

Knight believed. The new slogan was approved.

Creator of Just Do It was inspired by the words of a criminal killer

The origins of the phrase Just Do It were not known for a long time until Weeden split in an interview for Dezeen magazine.

“I remembered a man from Portland (the city where Nike and W&K were founded – Sports.ru), he grew up there and traveled around the country, committing crimes. In Utah, he killed two people, for which he was sent to prison and sentenced to death.He was asked if he wanted to say something in the end, to which he replied: Let’s Do It (“Let’s do it”). I didn’t like Let’s Do It, I changed it to Just Do It, ”says Weeden.

The outlaw was named Gary Gilmore and grew up in Portland. In 1976, Gilmore in Utah robbed and killed a gas station worker. The next night he robbed and killed the motel manager. His case was very noisy; before him, no one had been executed in the United States for almost ten years (since 1967).Gilmore voluntarily chose death, and refused to petition for clemency, despite the persuasion of his lawyer to change his position.

The offender was shot in Utah on January 17, 1977. His last phrase – Let’s Do It – is recorded in a digitized issue of The New York Times on January 18, 1977.

Slogan entered. Aggressive marketing and frenzied sales growth

The hero of the first Just Do It promo in 1988 was the 80-year-old marathon runner Walt Stuck (died 1995).In the video, he ran through morning San Francisco and said: “Every morning I run 17 miles. People ask me how my teeth don’t chatter while running in winter. I just leave them on the bedside table. ” With the launch of the Just Do It campaign, Nike launched an aggressive marketing strategy: in 1988, the company spent $ 40 million on advertising.

Former Nike director of brand planning and marketing research, Jerome Conlon, sees Just Do It as a turning point.

“Following the launch of Just Do It, Nike sales grew 1000% over the next ten years. Nike has become one of the world’s leading brands, ”says Conlon.

Over the year, Nike’s revenue grew by almost 30%: from 877 million in 1987 to 1.2 billion in 1988. Profit rose from $ 35.8 million to $ 101.69 million. By 1990, profit reached 242.9 million.

The bet on the idea of ​​”Nike is a brand for everyone” has clearly gone.

The slogan Just Do It is still exciting. It’s not out of date in 30 years

Nike still uses the Just Do It slogan when it wants to bring up hot social topics in its ads.

In 1995, an advertisement for If You Let Me Play was released under the Just Do It label, which focused on women’s rights in sports. In the video, girls of different ages explain to the viewer that gender equality in sports helps women fight unwanted early pregnancies, depression, relationship violence and other problems.

In the same year, Nike released a video featuring HIV-positive Los Angeles marathon runner Rick Muñoz. The video is extremely simple: Muñoz runs through the woods, from time to time credits appear: “80 miles every week.10 marathons every year. HIV positive. Just Do It “.

Last year the slogan turned 30 years old. NIke released Dream Crazy and launched a campaign with Colin Kaepernick, ex-NFL San Francisco quarterback. In addition to famous athletes, basketball player Megan Blank, who won gold at the Paralympics in Rio in 2016, also starred in the video; 10-year-old wrestler Isaiah Byrd, born without legs; Ironman Charlie Jabali – He lost 55 kilograms, became a vegan and fought a brain tumor.

The video resonated primarily thanks to the participation of Kapernik, who was then perhaps the most talked about athlete in America (although he had not played for two seasons). Colin criticized Trump and his policies, scolded the authorities for the deaths of black teenagers at the hands of police officers, kneeled down during the anthem before the NFL matches to remind everyone of the problems of inequality in the United States.

Some people were so outraged by the participation of Kapernik in advertising that they launched the hashtags #BoycottNike and #JustBurnIt on social networks, under which users posted photos and videos of them burning sneakers with swoosh.After the release of the video, Nike shares fell by about 3%, but by the end of the month, according to CBS News, the company’s capitalization had grown by $ 6 billion.

Just Do It was conceived as an inclusive slogan that brings people together – in many ways that’s why it has become a cult. But in 30 years the world has changed – today people quarrel over Nike ads on social media.

Photo: nike.com; commons.wikimedia.org/Fortepan, Ze Carlos Barretta; Gettyimages.ru/Mike Powell; used photo: globallookpress.com

Nike – official representative in Ukraine ᐉ Nike at Estafeta.ua

Nike. Just do it

Nike is definitely a legendary company. Legends are made up not only of scandalous incidents in which the stars of world sports are involved, but also of secret technologies that are supposedly being developed only for the powerful. However, the huge demand for Nike products proves that their technology is available to everyone who loves and respects sports.

Buy Nike in Kiev

If you are looking for where to buy Nike in Kiev, go to the Estafeta store website.All Nike branded products are from Nike Official Importers. Brand quality guaranteed! In any case, the final choice will depend on your preferences. After browsing our range of Nike products, you will very quickly find the one you need. And the Estafeta online store guarantees you fast delivery in Ukraine and quality service!

Nike Online Store

The well-known megabrand Nike has made a real revolution in the world of sportswear and sports shoes.Nike online store – Estafeta offers you a wide selection of luxury sportswear and footwear for active sports, as well as for creating a youth style. Here you can buy everything that the Nike logo means!

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It’s no secret that Nike clothing and footwear is a legend in the global sports fashion and style industry. Choosing Nike is your surest step towards sporting success! The sophisticated design, reliability and functionality of Nike sportswear and footwear will attract the attention of every person who prefers an active lifestyle and sports.Our Nike online store presents to your attention a wide range of sportswear of this brand, which has been a symbol of high quality for many generations. High modern production technologies of this trade mark allow providing the consumer with maximum comfort and quality reliability for many years. You will be convinced of this by using Nike products!

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The world famous Nike clothing and footwear will satisfy all the needs of both men and women.The style has never left women indifferent. Therefore, the goal of every woman is to be stylish with a great athletic figure. Nike will provide an opportunity for every woman to create an individual sports style. We offer you a wide selection of Nike women’s sportswear for every taste: women’s jackets, windbreakers, sweatshirts, women’s tracksuits, T-shirts and women’s sports shirts, skirts and dresses, women’s sports shorts and leggings, capri pants and trousers – as you can see, the range is large and demonstrates an individual approach to each client, taking into account his taste and preferences, especially if the client is a Woman.

Women’s sports shoes Nike

Every woman dreams of an impeccable athletic figure! This requires comfort in movement and a feeling of ease of flight, which will make sports even more enjoyable. Our Nike online store presents to your attention modern models of Nike women’s sports shoes that will satisfy the needs of every woman: running shoes, fitness shoes, tennis shoes, everyday shoes, women’s and skater shoes, women’s shoes, ballet flats, etc.the choice is really rich and great! And, of course, the quality of the products is at the highest level, which will make your choice the only right one!

Men’s sports shoes Nike

In order to buy high quality men’s sports shoes, just remember the world famous brand Nike! Sneakers of this brand have been appreciated for many years, both by athletes and professionals, as well as by those who strive to keep themselves in good shape. The Estafeta sports online store welcomes everyone who is looking for a truly branded and quality sports shoes.Nike mens running shoe technologies (Nike Shox, Zoom Air, Nike Air, Max Air, Tubular Air) are developed in special Nike laboratories, which fundamentally break the previous stereotypes regarding cushioning. The use of capsules containing compressed air was a truly revolutionary discovery! We present to your attention the latest models of Nike men’s sports shoes in our catalog. The choice is yours!

Men’s sportswear Nike

The Nike brand offers a huge range of products for sports and outdoor activities.High-quality, comfortable Nike men’s sportswear will be the “key” to your inner potential. After all, all Nike clothing is made of modern high quality material, in which the skin “breathes”. Having visited the Estafeta online store, you will see a wide range of men’s outerwear from down jackets to sports shirts, as well as sports pants, sports shorts, thermal underwear will open up great opportunities to meet all customer needs!

What is just do it. How does Just do it (Nike slogan) translate? How to Create an Effective Slogan

Brand Finance, $ billion

Since 1993, Delta-Sport has been the exclusive distributor of Nike on the Russian market, but since 2004 Nike decided to abandon its services and conquer the market on its own.In Russia, the company is represented by Nike LLC, which supplies Nike products for sale through retail chains of partner companies (the largest of which is Sportmaster).

Company history

The company was originally founded in 1965 by student Phil Knight, a middle distance runner on the University of Oregon team, and his coach Bill Bowerman. Then it was called Blue Ribbon Sports and specialized in ordering sneakers in Asian countries and then selling them in the American market.Having invested in the business for $ 500, they buy 300 pairs of sneakers from the famous Japanese company Onitsuka Tiger. The company’s first self-developed product is a sneaker based on the waffle-shaped outsole design Bowerman took from the waffle maker.

William Jay Bowerman

Philip Hampson Knight

In 1966, the company opened its first retail store. In 1971, the Nike trademark appeared for the first time – under this name football boots were released.In 1978, Blue Ribbon Sports was officially renamed Nike, Inc.

The name comes from the name of the ancient Greek spirit of victory Nika, and not from an English word that would read “Nike”. Ignorance of this fact led to widespread distribution in the Russian-speaking environment of the incorrect transcription of “Nike”, which was even used in the name of the company’s official representative in Russia.

On October 23, 2007 the company bought the Umbro brand for $ 580 million
, a manufacturer of sportswear and footwear.

90,002 $ 44 million – that’s how much Nike reportedly paid the Indian cricket team in 2009 under a five-year sponsorship contract. Nike lists 13,000 footwear and apparel models every quarter.

In 2010
Nike
signed an 8-year sponsorship contract with Maria Sharapova for $ 70 million.

Brand history

The history of Nike is inextricably linked with the name of Phil Knight. The Nike myth was created by Phil Knight. He was a mediocre middle-distance runner on the University of Oregon team, and after years with a fortune of more than $ 3.8 billion, he became the sixth richest American.Explaining the Metamorphosis is a business he started with his sports coach Bill Bowerman in 1964.

American-made sports shoes cost only 5 USD then, but their quality left much to be desired. Many athletes returned from the tracks with bloody calluses on their feet. German footwear was of much higher quality, but it cost six times more – 30 USD.

Knight-Bowerman’s idea was simple: high-quality shoes can be designed in the USA, made in Asia, and sold in America at lower prices than popular West German sneakers.While pursuing an MBA in economics at Stanford in the 1960s, Knight took lessons in Frank Shallenberger’s class. The task at the next seminar was a business development strategy for a small private firm, including a marketing plan. According to Nike legend, it was during this marketing seminar that Knight came up with the concept of the company.

Japan was chosen as the Asian manufacturer because labor there was much cheaper than in America. In 1963, Knight went to Japan.In the Land of the Rising Sun, he entered into an agreement with the Onitsuka factory to sell high-quality Japanese Tigers sneakers in the United States. Back in America, the 26-year-old merchant began selling Japanese shoes right from the back of his truck near the treadmills. Their project – the progenitor of Nike – was called Blue Ribbon Sports. The name of the company was born during negotiations with the Japanese, where Knight introduced himself on behalf of the defunct American distributor of Blue Ribbon Sports sneakers, interested in selling Japanese shoes in the United States.

By 1964, Knight had sold $ 8,000 worth of sneakers and ordered a new batch. Bowerman and Knight worked in tandem, but they soon hired sales manager Jeff Johnson.

In 1965, Bowerman and Knight changed the name of their company to the Greek goddess of victory, Nike. The new name of the company – Nike, according to legend, was invented by Jeff Johnson, who saw in a dream the winged goddess of victory Nika.

In 1971, Carolyn Davidson, a design student at Portland University, designed a logo for an unknown firm for a modest fee of $ 35.Twelve years later, in 1983, Phil Knight invited her to a restaurant and presented a gold ring, in addition to the emblem invented by Caroline, decorated with a diamond, moreover, he also added an envelope with some shares of the company to his gift. This has become a fair reward for the sign, the mere presence of which on sports shoes increases its consumer appeal several times. This logo, familiar to everyone today and symbolizing the wing of the goddess, was named SWOOSH, which can be roughly translated into Russian as “flying with a whistle.”

The fitness revolution and jogging fashion in the early 70s. stimulated the rapid development of business. By 1969, Knight had sold the sneaker for $ 1 million. But the company’s net income was low.

In 1975, Bill Bowerman came up with an idea that became a turning point in Nike history. Over breakfast, looking at his wife’s waffle iron, he decided that making the sole of his sneakers grooved would improve the push on the one hand and reduce the weight of the shoe on the other. He soon fitted a waffle sole to his athletic slippers and invited the athletes to try it out.This ingenious invention instantly propelled Nike into the industry leader with a market share of 50% (1979) And after leaving Adidas in 1980, Nike was left with only one competitor – Reebok. Until Michael Jordan showed up.

Campaign debuted in 1988 with baseball star Bo Jackson. Three videos showed Jackson running, cycling and playing basketball. The videos ended with the phrase “Bo knows.” The next video played on the coincidence of the names of Bo Jackson and Bo Diddley, a famous musician.Headline posts said “Bo doesn’t know Diddley.”

However, the company did not have to enjoy the winner’s laurels for long. In 1998, Nike’s popularity declined, as it simply became not fashionable to wear what is worn by thousands of people around. But this was not a surprise for Nike, which was fully armed. In 1998, Knight introduced a new line of products – ACG – All Weather Accessories. In addition, Nike restructured part of its business into separate groups: Nike Golf, Jordan Brand, Nike Hockey, Nike ACG, etc.

In 1999, Nike gets over it. The Internet is being successfully mastered. The company is overgrown with a considerable number of web addresses.

In January 2000, a 30-second commercial appeared on television with the participation of athlete-sprinter Marion Jones, who runs through the streets, fleeing from a maniac with a chainsaw. The video ends abruptly and viewers are sent to whatever.nike.com to continue the story. On the e-page, visitors were given a unique opportunity to watch a TV clip in Apple QuickTime and come up with its own ending.The best options were broadcasted there, on the web.

In May 2018, Nation News reported that Nike had developed a conveyor belt that pulls the foot into the shoe.

As noted in the Nike patent application, a small motorized conveyor belt is built into the insole or sole of the shoe. As soon as the person lowers the forefoot into the shoe, it automatically starts and pulls the foot into the shoe.

The source of energy for the conveyor in the shoe is a battery that can be charged not only from the mains, but also while running in these shoes due to the piezoelectric effect.

At the moment, Nike has not officially announced plans to create such a sneaker, so far only a patent application is known.

In December 2017, a sports hijab appeared on sale – an item of clothing produced by Nike has no analogues.

Jeff Johnson, who was instructed to come up with a name for the new company within 24 hours, dreamed of the ancient Greek goddess Nike. This is how the name Nike was born.

Knight’s first investment in his firm was $ 500.Phil’s first counter was the trunk of his car.

The slogan for his company was accidentally invented by Knight himself. He hung up the phone after listening to a version he didn’t like and said “Just do it!”

Bill Bowerman put a rubber strip in a waffle iron to make fun of his wife. The waffle sole was the first standalone product of the company, and to this day it is considered the most optimal option for sports shoes.

The sneakers of Michael Jordan, who worked with the company, were black and red, but these colors were banned in the NBA.He was fined $ 1,000 for each game he played, but Jordan continued to play in Nike shoes. The basketball sneaker scandal played into the hands of the company.

In 2008, the Central Election Commission of Russia agreed with Nike on the main logo of the presidential company of the Russian Federation, which was very similar to the legendary “tick”.

The name comes from the name of the Greek goddess of victory Nike, and not from an English word that would read “Nike”. Ignorance of this fact led to widespread distribution in the Russian-speaking environment of the incorrect transcription of “Nike”, which was even used in the name of the company’s official representative in Russia.

Nike has been criticized for contracting factories in countries such as China, Vietnam, Indonesia and Mexico. A group of Vietnam Labor Watch activists have documented that factories Nike has partnered with violated Vietnam’s minimum wage and overtime laws in late 1996, although Nike claims to have abandoned the practice.

If you’re looking for inspiration, check out our list of awesome slogans from globally renowned companies.

But before that, let’s figure out what a “good slogan” is and what exactly makes it a seller.

What is a slogan?

Slogan
is a phrase or group of words that identifies a product or company.

Companies need slogans for exactly the same thing as logos – for advertising. The only difference is that logos are visual advertising, and the slogan is sound advertising. But both of these formats attract consumers’ attention much more effectively than just the name of the company or product.Plus, a logo or slogan is much easier to understand and remember.

The purpose of any slogan is to convey to the client the main message of the brand, the key idea that will certainly remain in the memory of people.

How to create an effective slogan?

All successful slogans are similar in characteristics:

• It is remembered
  
  The slogan must be easily recognizable. A few short, bright, memorable words can be used in ads, videos, posters, business cards, etc.d.
• It conveys a core brand value
  
  Selling is not about product features, but product benefits – this is the golden rule of marketing, perfect for creating successful slogans. A good slogan should clearly and clearly convey information about the benefits of the company (product) to the target audience.
• It sets your brand apart from the competition
  Find what sets your brand apart from others and use that to create your slogan.

• It evokes positive emotions towards the brand
  
  Successful slogans use positive, optimistic words. For example, the slogan “Russia is a generous soul” will evoke positive emotions among consumers, while the slogan “Otmochitos in the style of Cheetos” is just bewilderment.

So, we’ve looked at the key characteristics of successful slogans. Now let’s see how modern companies use them in practice.

1. Nike – “Just Do It”

Nike’s message instantly resonated with people.The company has become much more than an ordinary manufacturer of sportswear and footwear – it is a special state of mind and body! Nike’s motivating message inspires hope in people around the world: “If you want to do something, just do it!”.

The specialists at Kennedy + Weiden, who came up with the legendary slogan, could hardly imagine that it would become so popular. Nike used to make clothing exclusively for marathon runners. But after the thunderous success of the slogan, Nike’s audience has grown exponentially.This example only proves that some firms need time to create a slogan that would convey the brand message and resonate with the target audience.

2. Apple – “Think Different”

This slogan first appeared in Apple’s “Here’s to the Crazy Ones, Think Different” advertising campaign, dedicated to famous dreamers who challenged the system and were able to change the world. The phrase itself is a bold response to IBM’s “Think IBM” campaign, which launched its ThinkPad at the time.

Soon, the slogan “Think Different” began to appear in all advertising for Apple, despite the fact that the company was not launching any new products at the time. Suddenly people began to understand that Apple is not just computers, but at the same time powerful and easy-to-use devices available to all of us.

3. L “Oréal -” Because You “re Worth It”

Who among us does not want to feel worthy of something? L “Oréal experts know for sure that a woman uses cosmetics to feel more beautiful, attractive, desirable and … worthy
of this.L “Oréal’s slogan is not about the product itself, but about the look and feel the company can bring to women. This message allowed the L” Oréal brand to go beyond and change the usual concept of the cosmetics industry.

Celebration of the 40th anniversary of the slogan “You deserve it” was held in Paris. Guest stars – Jane Fonda, Frida Pinto, Iness de la Fressange and others came to congratulate L “Oréal Paris and talk about what it means for them to collaborate with the brand, whose slogan makes millions of women around the world believe in themselves.

4. MasterCard – “There are some things money can” t buy. For everything else, there “s MasterCard” / “There are things that cannot be bought. For everything else, there is a MasterCard”

This two-sentence slogan was coined by MasterCard back in 1997. Back then, the slogan was part of an outstanding advertising campaign launched in 98 countries in 46 languages. The very first appearance of an ad campaign was on television in 1997. The content of the advertisement was as follows: father and son go to the baseball field together, father pays for tickets, hot dogs and drinks, but the conversation between father and son is priceless.After that, the MasterCard advertising campaign went viral, and long before the advent of social networks.

What is the secret of the MasterCard campaign? Each commercial evokes emotions in the audience, evokes pleasant, dear memories – for example, as it was with the first advertisement, memories of going to baseball with dad. Nostalgia is a very powerful marketing tool.

5. BMW – “The Ultimate Driving Machine”

BMW sells cars all over the world, in North America the brand is known under the slogan “The Ultimate Driving Machine” – “Full drive”.This slogan was coined in the 1970s by the agency Ammirati & Puris and was aimed at “baby boomers” who started making their own money and were ready to spend it. And what better demonstrates status than buying a premium car?

With this slogan, the brand wanted to emphasize the fact that BMWs are cars that take your breath away to drive. It is based on an emotional message for which consumers were willing to pay more.

For Russia, the slogan “With pleasure at the wheel” (Freude am Fahren), which has existed since 1961, has become more popular.

6. M&M – “Melts in Your Mouth, Not in Your Hands” / “Melts in your mouth, not in the heat”

Understanding this brand’s value proposition is a snap. How can one type of chocolate be different from another? M&M were able to distinguish their product from competitors – their chocolate does not melt in your hands.

7. De Beers – “A Diamond is Forever”

Basically, diamonds cost at least 50% less than what you pay for them in a jewelry store.So why did they become a symbol of wealth? All thanks to an amazing marketing strategy from N.W. Ayer, developed in the early 1900s for De Beers.

The iconic phrase “Diamonds Are Forever” began to appear in every De Beers ad since 1948, in 1999 AdAge named it the best slogan of the century. Its main message is that diamonds, like your relationship, are eternal. This, among other things, stopped consumers from massively reselling diamonds (and hence reducing their value). An ingenious move.

8. Lay “s -” Betcha Can “t Eat Just One”

In Russia, this slogan was translated with minor changes and sounded like “It’s so tasty that you can’t resist!”

Seriously, did anyone succeed? While this slogan would have worked for other snack companies, Lay’s were the first. The slogan does not describe the taste of the product. Instead, the brand turned to human nature: it is simply impossible to stop while eating chips.

9. Audi – “Vorsprung durch technik” / “Superiority of high technologies”

The

“Vorsprung durch technik” has been the main Audi slogan around the world since 1971. The Audio 80 (B1 series) appeared a year later in 1972: these cars with new technical characteristics perfectly reflect the slogan. And to this day, the slogan “Superiority of high technology” is relevant for the Audi brand. It is important to note that on written media, Audi invariably leaves their slogan in German, no matter in which country they sell and advertise their cars.

10. McDonald “s -” I “m Lovin” It “/” This is what I love “

The “I’m Lovin’ It ”advertising campaign was launched in 2003 and is still relevant today. This is a great example of a slogan that resonates with your target audience. McDonald’s food is far from the healthiest, but many people really love its taste.

11. Maybelline – “Maybe she” s born with it. Maybe it “s Maybelline” / “Maybe she was born with this. Maybe it is Maybelline”

In Russia, this slogan was translated with minor changes and sounded like: “Everyone is delighted with you, and you are with Maybelline.”

The first Maybelline slogan was created in the 1990s and has become one of the most famous around the world. It instills a sense of self-confidence in women. After all, brand cosmetics can make it look like a model from a glossy magazine.

The company changed its slogan to “Make IT Happen” in February 2016, inspiring women to express their understanding of beauty in their own way. Nevertheless, the previous motto does not lose its relevance.

12. The New York Times – “All the News That” s Fit to Print “

The slogan was created in the late 1890s and was the answer to other publishers who only made money from sensations.The New York Times, by contrast, focused on important facts and stories that educated readers in new ways. Thanks to the slogan, the newspaper has become a credible source of information.

A good advertising slogan should be associated with the brand, communicate the basic principles of the company. – the famous slogan of the American company Nike. It is one of the most recognizable advertising slogans in the world. The expression Just Do It is translated from English into Russian “just do it”.

History of origin

How is it translated Just do it? “Just do it”. In the late 1980s, Nike competed with several companies in the sneaker market. Its main competitor was Reebok. At that time, morning jogging was very popular in the United States. Sales of sportswear and sneakers increased significantly. Nike has become one of the leaders in terms of sales. This was done through advertising with the involvement of sports stars.But Reebok was still ahead of Nike in its female audience. Then the firm decided to contact the reputable agency Weiden & Kennedy to develop a new advertising campaign. She had to bring the company to a leading position. One of the tasks set was to create an advertising slogan that would attract the attention of both women and men.

Creation of a slogan

We have found out how Just do it translates. This slogan is clear to both housewives and professional athletes. There are several versions of the emergence of the famous expression.According to one of them, the creator of the slogan Dan Weiden was inspired by the story of the criminal Gary Gilmore, who spent most of his life in prison. He was sentenced to death for double murder. The lifting of the moratorium on the death penalty in the United States has drawn widespread attention to the case. Gilmore’s last words before the execution – Let “s do it! – (” Let’s do it! “) Became winged. Weiden did not want to show respect to the killer, so the first word was replaced with Just. As a result, the slogan echoed with the drug company Just say no (“Just say no”).The idea came to Weiden the night before the slogan was launched. Initially, the Nike owner was skeptical about the slogan. But Weiden convinced him that he was right.

Advertising campaign

What does Just do it mean? Initially, the slogan was: “Don’t give a damn about everything, just do it!” The new commercial features an 80-year-old runner. At the end of the video, a slogan written in white letters appears on a black screen.

Now you know how Just do it is translated. And for the creation of a successful slogan, Den Weiden received a ring with the same inscription and a part of the company’s shares.

Most great inventions were created with only two kinds of effort: painstaking work and the deeds of chance. Only in a certain hypostasis does randomness still have a pattern, an ingenious background of the person to whom this chance arrived. Actually, this is a kind of reward for diligent thinking, not physical labor. Blueing, eureka, idea – whatever.

Advertising slogans

As for today’s days, a banal slogan, which acts as an inducement to action, may be a great invention that can be fully appreciated by all of humanity.True, they do not stimulate good and good deeds, not to progress in the name of humanity and science, but to purchase. A phrase that, at the subconscious level, should make a person mentally want to buy something, and at the same time become a motto.

We know the example of Volkswagen ‘Das Auto’, Nokia ‘Connecting people’ and McDonalds ‘I’m lovin it’. And it really looks more like mottos than advertising slogans. But we remember them so well that we automatically draw a brand image in our heads when we hear something similar.But this is already a competent PR move, which focused the public’s attention on ordinary words, and now these words play the role of a showcase, an advertising stand, forcing us, sooner or later, to give preference to this particular product. And how much effort it cost their advertiser to come up with such a slogan, only they know. Maybe a week of no-escape brainstorm. Or perhaps it all lasted for an instant.

The slogan-motto of the American brand of sportswear and footwear Nike is of the same importance and role.The mighty giants of this market segment became really popular all over the world when they learned how to sell themselves competently and efficiently. And for such a sale, you need a slogan that would become the most memorable for people who are the direct target audience. Remember Nike’s slogan? Of course, remember – ‘Just do it’. So where did he come from?

Just do it

The 80s were a furor for sportswear and brands that produce it.Fierce competition between leading brands put each of the parties in a harsh framework, and through this framework they had to break through. The same Reebok was significantly ahead of Nike, capturing the segment of the female audience. This had to be countered with more than the mere involvement of sports superstars in Nike ad campaigns. The brand with the droplet logo needed innovation for its positioning, a fresh trickle capable of taking 10 steps forward along the path of progress and reaching the leading position in the market.

For these purposes, the company’s management has taken a step towards developing a corporate slogan that should cut into the minds of its customers so that they spend more money on Nike products and employees so that they work better. Only this ‘generous customer-hardworking worker’ combination could have propelled far ahead in the race of the sportswear giants.

The most important mission was entrusted to the advertising agency Wieden & Kennedy, and the founder of the company, Dan Wieden, took over the work.It was not only good money earmarked for a completed contract that was at stake. It was a matter of reputation. One of the best advertisers in the United States had to deliver something brilliant, something stunning and really powerful. But in fact, it turned out that the level of responsibility was so pressing on Dan that he simply did not know what to do. On the night before Nike’s new slogan was officially unveiled, Dan Weeden had absolutely no slightest choice, although he could not be said to have wasted the time allotted to him.He worked, worked hard and thoughtfully. But the cart was still there.

“The evening before the presentation, I was worried that we still don’t have some kind of liaison for the campaign. So I sat down and sketched out four or five slogans. I tried to find something unifying that would resonate equally with a woman who is just thinking about how to get in shape and with world-class athletes. And for some unknown reason, I wondered about Gary Gilmore. Gary killed someone in Utah, and this is not the best place to kill, because you will be caught and killed in return.He was convicted and sentenced to death. So they dragged him into a certain room, made him sit on a chair and, before putting a sack on his head, asked if he would like to say something in the end. And he said, “Let’s do it! (Let’s do it – English, ed.) ”

Dan Weeden

Gary Gilmore

This is the irony of fate. The man who has several murders on his account and who himself ended up at the firing line has had more influence on the advertiser Dan Wieden than the hundreds of heroic examples of his compatriots.

Gary Gilmore spent most of his life in prisons, periodically released, and then returned again. The prison was not his second, but even his first home, because none of his relatives wanted to see him, especially after the story of the murder of relatives. Most likely, if by some random coincidence, Gilmore survived, he would receive a certain bonus for his ingenious phrase, slightly corrected by Dan Wieden on ‘Just do it’ and became a cult for the world leader in the production of sportswear and equipment.But would he have said this phrase if he was not in danger of death? Unlikely. Then there would not have been this story, according to which Nike, which has a multi-billion dollar turnover, became so largely due to the appearance in 1988 of its new and now recognizable slogan ‘Just do it’. Great things are known in little things.

Now you know perfectly well who was the inspiration for Dan Weeden. So when you put on your “corteses” or “airmaxes” next time, remember the poor fellow Gilmore, who was destined to go down in history in such a way that was not bad for him.

90,000 Just do it history. Advertising slogans that conquered the world. What is a slogan

Most great inventions were created through only two types of effort: painstaking work and the deeds of chance. Only in a certain hypostasis does randomness still have a pattern, an ingenious background of the person to whom this chance arrived. Actually, this is a kind of reward for diligent thinking, not physical labor.Blueing, eureka, idea – whatever.

Advertising slogans

As for today’s days, a banal slogan, which acts as an inducement to action, may be a great invention that can be fully appreciated by all of humanity. True, they do not stimulate good and good deeds, not to progress in the name of humanity and science, but to purchase. A phrase that, at the subconscious level, should make a person mentally want to buy something, and at the same time become a motto.

We know the example of Volkswagen ‘Das Auto’, Nokia ‘Connecting people’ and McDonalds ‘I’m lovin it’. And it really looks more like mottos than advertising slogans. But we remember them so well that we automatically draw a brand image in our heads when we hear something similar. But this is already a competent PR move, which focused the public’s attention on ordinary words, and now these words play the role of a showcase, an advertising stand, forcing us, sooner or later, to give preference to this particular product.And how much effort it cost their advertiser to come up with such a slogan, only they know. Maybe a week of no-escape brainstorm. Or perhaps it all lasted for an instant.

The slogan-motto of the American brand of sportswear and footwear Nike is of the same importance and role. The mighty giants of this market segment became really popular all over the world when they learned how to sell themselves competently and efficiently. And for such a sale, you need a slogan that would become the most memorable for people who are the direct target audience.Remember Nike’s slogan? Of course, remember – ‘Just do it’. So where did he come from?

Just do it

The 80s were a furor for sportswear and brands that produce it. Fierce competition between leading brands put each of the parties in a harsh framework, and through this framework they had to break through. The same Reebok was significantly ahead of Nike, capturing the segment of the female audience. This had to be countered with more than the mere involvement of sports superstars in Nike ad campaigns.The brand with the droplet logo needed innovation for its positioning, a fresh trickle capable of taking 10 steps forward along the path of progress and reaching the leading position in the market.

For these purposes, the company’s management has taken a step towards developing a corporate slogan that should cut into the minds of its customers so that they spend more money on Nike products and employees so that they work better. Only this ‘generous customer-hardworking worker’ combination could have propelled far ahead in the race of the sportswear giants.

The most important mission was entrusted to the advertising agency Wieden & Kennedy, and the founder of the company, Dan Wieden, took over the work. It was not only good money earmarked for a completed contract that was at stake. It was a matter of reputation. One of the best advertisers in the United States had to deliver something brilliant, something stunning and really powerful. But in fact, it turned out that the level of responsibility was so pressing on Dan that he simply did not know what to do.On the night before Nike’s new slogan was officially unveiled, Dan Weeden had absolutely no slightest choice, although he could not be said to have wasted the time allotted to him. He worked, worked hard and thoughtfully. But the cart was still there.

“The evening before the presentation, I was worried that we still don’t have some kind of liaison for the campaign. So I sat down and sketched out four or five slogans. I tried to find something unifying that would resonate equally with a woman who is just thinking about how to get in shape and with world-class athletes.And for some unknown reason, I wondered about Gary Gilmore. Gary killed someone in Utah, and this is not the best place to kill, because you will be caught and killed in return. He was convicted and sentenced to death. So they dragged him into a certain room, made him sit on a chair and, before putting a sack on his head, asked if he would like to say something in the end. And he said, “Let’s do it! (Let’s do it – English, ed.) ”

Dan Weeden

Gary Gilmore

This is the irony of fate.The man who has several murders on his account and who himself ended up at the firing line has had more influence on the advertiser Dan Wieden than the hundreds of heroic examples of his compatriots.

Gary Gilmore spent most of his life in prisons, periodically released, and then returned again. The prison was not his second, but even his first home, because none of his relatives wanted to see him, especially after the story of the murder of relatives. Most likely, if by some random coincidence, Gilmore survived, he would receive a certain bonus for his ingenious phrase, slightly corrected by Dan Wieden on ‘Just do it’ and became a cult for the world leader in the production of sportswear and equipment.But would he have said this phrase if he was not in danger of death? Unlikely. Then there would not have been this story, according to which Nike, which has a multi-billion dollar turnover, became so largely due to the appearance in 1988 of its new and now recognizable slogan ‘Just do it’. Great things are known in little things.

Now you know perfectly well who was the inspiration for Dan Weeden. So when you put on your “corteses” or “airmaxes” next time, remember the poor fellow Gilmore, who was destined to go down in history in such a way that was not bad for him.

If you’re looking for inspiration, check out our list of awesome slogans from globally renowned companies.

But before that, let’s figure out what a “good slogan” is and what exactly makes it a seller.

What is a slogan?

Slogan
is a phrase or group of words that identifies a product or company.

Companies need slogans for exactly the same thing as logos – for advertising. The only difference is that logos are visual advertising, and the slogan is sound advertising.But both of these formats attract consumers’ attention much more effectively than just the name of the company or product. Plus, a logo or slogan is much easier to understand and remember.

The purpose of any slogan is to convey to the client the main message of the brand, the key idea that will certainly remain in the memory of people.

How to create an effective slogan?

All successful slogans are similar in characteristics:

• It is remembered
  
  The slogan must be easily recognizable.A few short, bright, memorable words can be used in advertisements, videos, posters, business cards, etc.
• It conveys a core brand value
  
  Selling is not about product features, but product benefits – this is the golden rule of marketing, perfect for creating successful slogans. A good slogan should clearly and clearly convey information about the benefits of the company (product) to the target audience.
• It sets your brand apart from the competition
  Find what sets your brand apart from others and use that to create your tagline.

• It evokes positive emotions towards the brand
  
  Successful slogans use positive, optimistic words. For example, the slogan “Russia is a generous soul” will evoke positive emotions among consumers, while the slogan “Otmochitos in the style of Cheetos” is just bewilderment.

So, we’ve looked at the key characteristics of successful slogans. Now let’s see how modern companies use them in practice.

1. Nike – “Just Do It”

Nike’s message instantly resonated with people.The company has become much more than an ordinary manufacturer of sportswear and footwear – it is a special state of mind and body! Nike’s motivating message inspires hope in people around the world: “If you want to do something, just do it!”.

The specialists at Kennedy + Weiden, who came up with the legendary slogan, could hardly imagine that it would become so popular. Nike used to make clothing exclusively for marathon runners. But after the thunderous success of the slogan, Nike’s audience has grown exponentially.This example only proves that some firms need time to create a slogan that would convey the brand message and resonate with the target audience.

2. Apple – “Think Different”

This slogan first appeared in Apple’s “Here’s to the Crazy Ones, Think Different” advertising campaign, dedicated to famous dreamers who challenged the system and were able to change the world. The phrase itself is a bold response to IBM’s “Think IBM” campaign, which launched its ThinkPad at the time.

Soon, the slogan “Think Different” began to appear in all advertising for Apple, despite the fact that the company was not launching any new products at the time. Suddenly people began to understand that Apple is not just computers, but at the same time powerful and easy-to-use devices available to all of us.

3. L “Oréal -” Because You “re Worth It”

Who among us does not want to feel worthy of something? L “Oréal experts know for sure that a woman uses cosmetics to feel more beautiful, attractive, desirable and … worthy
of this.L “Oréal’s slogan is not about the product itself, but about the look and feel the company can bring to women. This message allowed the L” Oréal brand to go beyond and change the usual concept of the cosmetics industry.

Celebration of the 40th anniversary of the slogan “You deserve it” was held in Paris. Guest stars – Jane Fonda, Frida Pinto, Iness de la Fressange and others came to congratulate L “Oréal Paris and talk about what it means for them to collaborate with the brand, whose slogan makes millions of women around the world believe in themselves.

4. MasterCard – “There are some things money can” t buy. For everything else, there “s MasterCard” / “There are things that cannot be bought. For everything else, there is a MasterCard”

This two-sentence slogan was coined by MasterCard back in 1997. Back then, the slogan was part of an outstanding advertising campaign launched in 98 countries in 46 languages. The very first appearance of an ad campaign was on television in 1997. The content of the advertisement was as follows: father and son go to the baseball field together, father pays for tickets, hot dogs and drinks, but the conversation between father and son is priceless.After that, the MasterCard advertising campaign went viral, and long before the advent of social networks.

What is the secret of the MasterCard campaign? Each commercial evokes emotions in the audience, evokes pleasant, dear memories – for example, as it was with the first advertisement, memories of going to baseball with dad. Nostalgia is a very powerful marketing tool.

5. BMW – “The Ultimate Driving Machine”

BMW sells cars all over the world, in North America the brand is known under the slogan “The Ultimate Driving Machine” – “Full drive”.This slogan was coined in the 1970s by the agency Ammirati & Puris and was aimed at “baby boomers” who started making their own money and were ready to spend it. And what better demonstrates status than buying a premium car?

With this slogan, the brand wanted to emphasize the fact that BMWs are cars that take your breath away to drive. It is based on an emotional message for which consumers were willing to pay more.

For Russia, the slogan “With pleasure at the wheel” (Freude am Fahren), which has existed since 1961, has become more popular.

6. M&M – “Melts in Your Mouth, Not in Your Hands” / “Melts in your mouth, not in the heat”

Understanding this brand’s value proposition is a snap. How can one type of chocolate be different from another? M&M were able to distinguish their product from competitors – their chocolate does not melt in your hands.

7. De Beers – “A Diamond is Forever”

Basically, diamonds cost at least 50% less than what you pay for them in a jewelry store.So why did they become a symbol of wealth? All thanks to an amazing marketing strategy from N.W. Ayer, developed in the early 1900s for De Beers.

The iconic phrase “Diamonds Are Forever” began to appear in every De Beers ad since 1948, in 1999 AdAge named it the best slogan of the century. Its main message is that diamonds, like your relationship, are eternal. This, among other things, stopped consumers from massively reselling diamonds (and hence reducing their value). An ingenious move.

8. Lay “s -” Betcha Can “t Eat Just One”

In Russia, this slogan was translated with minor changes and sounded like “It’s so tasty that you can’t resist!”

Seriously, did anyone succeed? While this slogan would have worked for other snack companies, Lay’s were the first. The slogan does not describe the taste of the product. Instead, the brand turned to human nature: it is simply impossible to stop while eating chips.

9. Audi – “Vorsprung durch technik” / “Superiority of high technologies”

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“Vorsprung durch technik” has been the main Audi slogan around the world since 1971. The Audio 80 (B1 series) appeared a year later in 1972: these cars with new technical characteristics perfectly reflect the slogan. And to this day, the slogan “Superiority of high technology” is relevant for the Audi brand. It is important to note that on written media, Audi invariably leaves their slogan in German, no matter in which country they sell and advertise their cars.

10. McDonald “s -” I “m Lovin” It “/” This is what I love “

The “I’m Lovin’ It ”advertising campaign was launched in 2003 and is still relevant today. This is a great example of a slogan that resonates with your target audience. McDonald’s food is far from the healthiest, but many people really love its taste.

11. Maybelline – “Maybe she” s born with it. Maybe it “s Maybelline” / “Maybe she was born with this. Maybe it is Maybelline”

In Russia, this slogan was translated with minor changes and sounded like: “Everyone is delighted with you, and you are with Maybelline.”

The first Maybelline slogan was created in the 1990s and has become one of the most famous around the world. It instills a sense of self-confidence in women. After all, brand cosmetics can make it look like a model from a glossy magazine.

The company changed its slogan to “Make IT Happen” in February 2016, inspiring women to express their understanding of beauty in their own way. Nevertheless, the previous motto does not lose its relevance.

12. The New York Times – “All the News That” s Fit to Print “

The slogan was created in the late 1890s and was the answer to other publishers who only made money from sensations.The New York Times, by contrast, focused on important facts and stories that educated readers in new ways. Thanks to the slogan, the newspaper has become a credible source of information.

A good advertising slogan should be associated with the brand, communicate the basic principles of the company. – the famous slogan of the American company Nike. It is one of the most recognizable advertising slogans in the world. The expression Just Do It is translated from English into Russian “just do it”.

History of origin

How is it translated Just do it? “Just do it”. In the late 1980s, Nike competed with several companies in the sneaker market. Its main competitor was Reebok. At that time, morning jogging was very popular in the United States. Sales of sportswear and sneakers increased significantly. Nike has become one of the leaders in terms of sales. This was done through advertising with the involvement of sports stars.But Reebok was still ahead of Nike in its female audience. Then the firm decided to contact the reputable agency Weiden & Kennedy to develop a new advertising campaign. She had to bring the company to a leading position. One of the tasks set was to create an advertising slogan that would attract the attention of both women and men.

Creation of a slogan

We have found out how Just do it translates. This slogan is clear to both housewives and professional athletes. There are several versions of the emergence of the famous expression.According to one of them, the creator of the slogan Dan Weiden was inspired by the story of the criminal Gary Gilmore, who spent most of his life in prison. He was sentenced to death for double murder. The lifting of the moratorium on the death penalty in the United States has drawn widespread attention to the case. Gilmore’s last words before the execution – Let “s do it! – (” Let’s do it! “) Became winged. Weiden did not want to show respect to the killer, so the first word was replaced with Just. As a result, the slogan echoed with the drug company Just say no (“Just say no”).The idea came to Weiden the night before the slogan was launched. Initially, the Nike owner was skeptical about the slogan. But Weiden convinced him that he was right.

Advertising campaign

What does Just do it mean? Initially, the slogan was: “Don’t give a damn about everything, just do it!” The new commercial features an 80-year-old runner. At the end of the video, a slogan written in white letters appears on a black screen.

Now you know how Just do it is translated. And for the creation of a successful slogan, Den Weiden received a ring with the same inscription and a part of the company’s shares.

90,000 Nike is unrivaled: just do it!

Among the brands of the online store Professionalsport is the popular Nike – the legendary manufacturer of sportswear, footwear and accessories.

At the end of 2014, Forbes magazine compiled a traditional ranking of the 40 most valuable sports brands. As in previous years, Nike became the dominant global sportswear company, experts estimated the value of this sports brand at $ 19 billion. The history of the legendary company began in 1964.Athlete Phil Knight, along with running coach Bill Bowerman, invested only $ 5 hundred in the new Blue Ribbon firm. Aspiring entrepreneurs used the trunk of a car as a counter to sell Japanese sneakers. Incidentally, these sneakers were the prototype of Asics, purchased from the Japanese company Onitsuka. Business went well, and in 1966, the first retail store opened in Santa Monica, California, and in 1971 the company began producing self-designed sneakers.

The idea of ​​a waffle sole made a splash in the sports world. Sneakers with flexible, durable and lightweight soles have propelled the company to the pinnacle of success. The name “Nike”, received in honor of the ancient Greek goddess Nike, the developing company officially registered in 1978

The dynamic swoosh checkmark, symbolizing the wing of the goddess of victory, was developed for just $ 35 by design student Carolyn Davidson. Adorning sneakers, T-shirts and apparel, the compact badge quickly became synonymous with impeccable style and exceptional quality.For one of the many promotions, the company’s famous slogan: Just do it! Was coined, which was later included in the list of the five best slogans of the 20th century.

For half a century, Nike has become the largest manufacturer of sports shoes, apparel, equipment and equipment. Since 1985, the company has ceased to focus exclusively on clothing and special footwear for professional athletes. Now, under the Nike brand, fashionable everyday clothes for walking, made in a sporty style, are produced.In 1990, the head office moved to Oregon in Beaverton. Today, more than 30 thousand people are employed in the production of popular products around the world. Subsidiaries manufacture sports goods under the Converse and Hurley brands. The company behind the iconic sneaker is the sponsor of global sports stars and professional teams.
90,000 Nike – From Sole Waffle to Marathon in 2:00:25

Nike is no longer just shoes or clothes. It is a culture that many associate with their best athletic performance, simple, comfortable footwear for everyday wear, or high-end accessories for professional sports.But the history of this giant corporation began not so long ago and was initially very modest.

Nike’s first breath in the 50s

The story of this legendary brand begins with the collaboration of two people – Bill Bowerman and Phil Knight. The first of them was an athletics coach at the University of Oregon, the second was a student at this university, moreover, a middle distance runner.

Already during his studies, Phil Knight was dissatisfied with the fact that there were no competitors in the category of running shoes for Adidas and Puma, it was then that he thought about making a revolution.So he contacted Onitsuka Co. (the future Asics), since it was an opportunity to produce cheap shoes, and sent the first samples to Bill Bowerman.

The sent copies pleased Bill and he offered Phil to cooperate. This was also dictated by the fact that Bowerman offered non-standard solutions to shoe manufacturers, but they did not listen to him. This is how the prerequisite for Nike sneakers was born to this day.

60s: Beginning with Blue Ribbon Sports

Thus Bowerman and Knight set out to create the footwear, which was released for the first time in 1964 under the Blue Ribbon Sports brand.

Knight began selling in a small store, and Bowerman among the athletes he worked with. And here he faced a difficulty – the new urethane coating was damaged by the spikes on the sneakers, and the athletes could not train normally.

Bowerman could not solve the problem for a long time, until one day his wife served him waffles at breakfast. It dawned on Bill! This is how the Waffle Trainer outsole was born, providing comfort on the new surface.

Also in the late 60s, Jeff Johnson joined the company as the demand for Blue Ribbon Sports grew.

70s: birth of Nike Corporation

Johnson created the first product brochures, print advertisements and marketing materials, and even shot photos for the company’s catalogs. He designed several early Nike men’s running shoes, and even created the Nike name in 1971. Around this time, the relationship between BRS and Onitsuka collapsed.

So BRS needed an athlete to support and lift the new lineup, and they found a young man from the coastal town of Coos Bay, Åre State, Steve Prefontein.

Prefontein has never lost a race on his home circuit in a one-mile run and quickly gained national fame with the covers of magazines such as Sports Illustrated and his fourth place in 1972 at 5000m in Munich. He became an influential spokesperson for BRS and Nike after graduating from the University of Oregon.

The 80s: Big Changes

Nike entered the 1980s with the successful launch of Nike Air technology in Tailwind in 1979.Then the company briefly lost ground, but returned to the circle of leaders with the acquisition of support from Michael Jordan.

In 1987, Nike launched a major marketing campaign to restore its leadership in the industry and differentiate Nike from the competition. The focus was on the Air Max, Nike’s first shoe to feature air bags. The campaign was supported by an unforgettable TV commercial, the soundtrack of which was the original Beatles recording of “Revolution”.

90s: Expansion of Influence

Inspired by a series of successful product launches, Nike entered the 1990s with a beautiful headquarters in the suburbs of Portland, Oregon, which later became the NikeTown retail and wholesale center.

In 1994, Nike signed several individual players from the Brazilian World Cup winning team. Nike has also begun partnering with the men’s and women’s national soccer teams in the United States and other countries.

XXI century: Leadership of a new generation

In the new millennium, Nike saw the new Nike Shox cushioning system, which debuted in Sydney in 2000. The result is a cushioning system worthy of joining the Nike Air as the gold standard.The company also presented React technology.

Today Nike continues to seek new and innovative ways to develop superior sporting goods, so buying Nike running shoes is a great investment!

History of the logo

The Nike logo was designed by Carolyn Davidson in 1971. The logo was originally called “srtip”, which later became widely known as “Swoosh”. The Nike swoosh logo first appeared on the shoe in the spring of 1972.

The company registered the logo as its trademark in 1995.Since then, the Nike mark has been an exclusive trademark of Nike Inc.

The meaning of the Nike logo

Swoosh is the sound we hear when something is driving past us quickly. This word denotes fast sound, speed and movement. This is the reason why a logo has a shape that “shows” movement.

Essential design elements of the Nike logo

The Nike symbol is one of the most recognizable and simplest logos. Its main features are:

The Nike swoosh is shaped like the wing of the Greek goddess of Victory.Borrowing shape and other design elements from mythical, cultural and historical sources.

The Swoosh has appeared in different colors. It has appeared in black for years. The light orange hue was then introduced as the brand color.