NIKE BASKETBALL — Amy L. Frazer
OVER THE YEARS, THE ORIGINAL ELITE SOCK HAS GONE THROUGH A FEW UPDATES AND ITERATIONS. FOR 2016 I WAS CHALLENGED WITH UPDATING THE HYPER-ELITE SOCK THAT WAS INTRODUCED A FEW YEARS EARLIER, making it more comfortable and modern. THROUGH MANY INTERVIEWS AND WEAR TESTS WITH ATHLETES RANGING FROM HIGH SCHOOL TO NCAA TO THE NBA, THE TEAM DEVELOPED AN AMAZING MIX OF COMFORT AND STYLE. THIS SOCK WILL BE WORN ON COURT FOR COLLEGES, THE NBA AS WELL AS THE USA OLYMPIC TEAMS AT THE 2016 RIO OLYMPICS. this is the Elite Versatility sock. this sock is the perfect canvas for color and graphics to be layered on.
Teammates on this one include: Amy Frazer (Design Lead),Fitz Paccione (Product Manager), Edwin Gonzalez (Developer), David Malul and Ronny Yehuda (Technicians) Deb Kaplan (color), Jered Bogli (Graphics)
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OVER THE YEARS, THE ORIGINAL ELITE SOCK HAS GONE THROUGH A FEW UPDATES AND ITERATIONS.
FOR 2013 I WAS CHALLENGED WITH UPDATING THE ORIGINAL ELITE SOCK THAT WAS INTRODUCED BACK IN 2009. THIS WAS A GREAT CHALLENGE CONSIDERING THE ORIGINAL ELITE SOCK HAD CHANGED THE INDUSTRY AND HAD IGNITED A FASHION CRAZE IN A SPORT THAT HARDLY REALIZED SOCKS EXISTED. THROUGH EXHAUSTIVE RESEARCH WITH ATHLETES OF ALL LEVELS FROM HIGH SCHOOL, TO NCAA TO THE NBA, THE NIKE HYPERELITE SOCK WAS BORN. WE WERE ABLE TO CREATE MORE DETAILED GRAPHICS AND BRIGHTER, IN YOUR FACE COLOR THAT WAS THE PERFECT COMPLEMENT TO THE FOOTWEAR AND APPAREL. THE HEAD TO TOE LOOK COULD BE COMPLETED.
Featuring specialized cushioning that responds to on-court movements, the Nike Hyper Elite Basketball Crew Socks deliver excellent impact protection. Dri-FIT fabric wicks sweat away and moves it to the fabric surface helping to keep feet dry and maintain a snug fit during play.
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TO CELEBRATE THE NIKE HYPER ELITE BASKETBALL CREW SOCKS, BASKETBALL STARS JAMES HARDEN AND NNEKA OGWUMIKE DISCUSSED WHY PROPER SOCK ETIQUETTE IS PARAMOUNT TO SUCCESS ON THE COURT IN A SERIES OF 3 SOCK ETIQUETTE VIDEOS.
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EACH SPRING AS MARCH MADNESS HEATS UP, SO DOES the energy around the nike ncaa uniforms. since 2012, I’ve been working with the very best nike apparel and footwear designers to bring nike basketball socks to the court in a graphic way. as a team we designed the look head to toe. I was responsible for the graphic look and color of the socks on court.
the original elite sock was designed by my very talented colleague colleen frederick. Working from that original design, I layered in the seasonal stories, innovations, graphics and colors.
you cAN FIND MORE IMAGES AND STORIES of the 2014 collection ONLINE HERE AT NEWS.NIKE.COM and the 2015 collection here at News.nike.com.
STAY TUNED.
MORE TO COME!
Soon after President Barack Obama came into his first term of the Presidency, I had the opportunity to work on a very special project. The team I worked with at Nike Equipment wanted to make some basketballs to honor President Obama’s love of basketball and his heritage growing up in Hawaii. The projects below were a team effort led by jeremy Hewitt. I was the lead designer for the basketballs.
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STAY TUNED. MORE TO COME!
NIKE BASKETBALL SPONSORS SOME OF THE BIGGEST NAMES IN THE SPORT. LEBRON JAMES, KOBE BRYANT. KEVIN DURANT. OVER THE YEARS I’VE HAD THE PRIVILEGE AND HONOR OF DESIGNING SOCKS FOR THESE ATHLETES. BELOW ARE A FEW EXAMPLES OF THE WORK.
STAY TUNED. MORE TO COME!
Custom Athletic Socks – Design Your Own Athletic Socks for Your Team, Swag or Uniform
Our Best-Selling Custom Athletic Socks
Custom athletic socks are on the rise! With added cushion in the heel and toe, along with compression in the footbed and ankle, not only are they the coziest from being fully custom knit socks, but they’re also built for performance.
Whether you’re looking for customizable socks to add words, mascots, numbers or logos for your team, staff, or fans – these are the perfect fit! We’ve seen them most used as custom baseball socks or custom softball socks, but we know they’re perfect for any sports team out there!
Our custom crew socks are equivalent to Nike Elite Socks, so we recommend them for all types of sports teams. We’ve seen many clients bulk order them as custom basketball socks, custom lacrosse socks, custom football socks, and custom soccer socks!
Our custom ankle socks are equivalent to “Bombas” socks so we recommend them for not only sports teams, but for runners as well! Some other popular custom athletic socks we’ve seen clients bulk order them as custom company gifts for those who staff that are on their feet all day (think essential workers!). These high quality custom cotton socks, really go a long way.
Our Custom Athletic Socks are Best For…
Why Sock Club Custom Athletic Socks?
Sock Club helps you create your own socks fast and easy! We provide several ways for you to design your own sports socks including our professional in-house design team, our custom sock creator and graphic design sock templates.
Our custom athletic socks are extremely versatile! We offer a one-size-fits-most option which means you don’t have to worry about ordering other sizes and they’re unisex, which means you can order custom socks in bulk for any audience no matter the gender (and even age)!
Because we specialize in socks custom knitted in the USA at our custom socks manufacturer facilities – our customized socks are high quality that won’t lose shape, colors, or softness overtime. This is especially important for custom athletic socks that need to keep up with athletic lifestyles of training, game days, and more!
Sock Club is regarded as the best custom sock company in the USA and #1 among sock vendors because of this unique combination of having free custom sock designs, being a USA-based sock maker, and having the fastest production turnaround time of 5 days!
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Free Sock Design Service
Let us do the work for you! Our professional sock design team is at your disposal – get custom designed socks in just a few days for free.