Matt Gaudet – Yale
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44 – Matt Gaudet
|High School:||Salisbury School|
2017: Scored 32 goals and had 5 assists. .. Had 11 multi-goal games… Scooped up 19 ground balls… Started 14 games and played in 16… Caused two turnovers… NEILA Second Team Honoree.
Before Yale: Played three years of lacrosse at attack at Salisbury School (Salisbury, Conn.)… Voted captain of varsity lacrosse team senior year… Earned high honors senior year… First-team All-New England twice… Lacrosse team leadership award… 2 Canadian National Gold Medals for Team Ontario (both box and field lacrosse) and was elected captain of the field U-18 team… Drafted 1st overall in the Jr. A box lacrosse draft to the Six Nations Arrows in 2014… Jr. A Minto Cup Champion… AP Environmental Science Award… AP French “V” Award.
Personal: Matthew Gaudet is the son of Andre & Irene Gaudet… Preferred Major in Economics.
|Faceoff percentage||0. 0||0.0|
|Shots on goal||51||21|
|Shots on goal percentage||81.0||84.0|
Gaudet, Yale set to battle No. 1 Penn State
NEW HAVEN — Yale attacker Matt Gaudet stood in front of a row of television cameras on Thursday afternoon, waiting to be interviewed two days before the third-ranked Bulldogs highly-anticipated showdown at No.
“Just another game,” Shay said without making eye contact or breaking his stride.
“Just another game,” Gaudet repeated.
“Outstanding opponent,” Shay said.
“Outstanding opponent,” Gaudet again repeated.
If there’s one thing Shay has mastered over the years it’s the ability to keep his team relaxed and focused when the stakes are incredibly high. No need to ruffle feathers or toot his own horn, whether the opposition is an overmatched mid-major or the top-ranked team in the country.
It’s a big reason why Yale has made successive trips to the national championship game, winning the 2018 title.
Gaudet, a senior and a media favorite for his candor, has been interviewed dozens of times. He certainly didn’t need to be reminded of anything, especially how good Penn State is. It was simply Shay’s way of keeping things loose and having some fun.
But there’s no question the eyes of the lacrosse world will be focused squarely on Saturday’s matchup of titans at Penn State’s Panzer Stadium (noon, Big Ten Network).
Yale (1-0) was the only team to beat the Nittany Lions last season, a 14-13 victory in New Haven and a 21-14 win in the national semifinals at Lincoln Financial Field in Philadelphia. The last time Penn State lost to a team that wasn’t Yale was in April 2018, when it lost the season finale to Michigan.
Asked what’s different about this year’s version of Penn State, Shay paused for a moment.
“They’re better, that’s the only thing I can come up with,” Shay said. “They have almost every point back, their goalie back, most of their defense back, their faceoff guy back. Coach is back. They’re No. 1 for a reason. They’re exceptional.”
Indeed, there are almost no weaknesses on the Nittany Lion roster, which features two legitimate Tewaaraton Award candidates in Grant Ament and Mac O’Keefe and one of the nation’s top faceoff men in Gerard Arceri.
Ament (eight goals, 16 assists) is averaging eight points per game through the first three contests, all Penn State wins. O’Keefe (16 goals, five assists) isn’t far behind. Arceri has won 68.1 percent of his faceoffs.
Yale brings the firepower with seniors Jackson Morrill, Gaudet and sophomore Matt Brandau along with a dangerous group of offensive midfielders. Sophomore Thomas Bragg, a 6-foot-4, 200-pound midfielder who played sparingly last season, had four goals and two assists in what was essentially his debut as a regular in an 18-12 win over Villanova in the season opener on Feb. 15.
In both meetings last season, the offense was fast and furious. There’s the possibility today’s game could feature another 30 goals. Penn State is averaging 18 goals in wins over Lafayette, Villanova and St. Joseph’s.
“Both teams are capable of scoring a lot during a game,” Gaudet said. “I think both defenses have gotten better.
Yale also has the majority of its defense back as well as faceoff specialist and Tewaaraton candidate T.D. Ierlan, who set the national Division I record for ground balls last week at Villanova.
Jack Starr, the Bulldogs starting goalie the past two seasons, injured his back late last week and was scratched at Villanova. Senior Brody Wilson recorded a career-best 13 saves and is 5-0 as a starting goalie. Shay said Starr will get another week to rest his injury, so Wilson will get the start at Penn State.
With Lights-Out Finishing, Yale’s Matt Gaudet Became Championship Weekend’s Star
Lacrosse stars are made in NFL stadiums. The latest player to take that next step to greatness is Yale sophomore Matt Gaudet, who earned Most Outstanding Player honors in the Bulldogs’ title run. Gaudet had 10 goals on 13 shots, for a ridiculous 76.9% shooting.
The Hamilton, Ont., native who attended Salisbury School (Conn.) is no stranger to finding the back of the net. His freshman year he scored a Yale rookie record 32 goals and has had a prolific box career, drafted first overall in Jr. A and winning a Minto Cup.
It was an hit-or-miss sophomore year — though still quite prolific — for Gaudet, who scored three goals in the entire month of March. He came on in late April, starting with a hat trick against Albany then big games in Ivy League play. He was named to the Ivy League All-Tournament Team. After his stellar Championship Weekend, he finishes his season with 37 goals.
Coach Andy Shay challenged him to step up his game right before the team came to Foxborough.
“Matt has had an up-and-down year, and he’s been challenged, and he got challenged before we left for Foxborough, right before we got on the bus, we had a spicy moment in practice where I told him we needed more out of him, and he responded,” said Shay after the national championship win. “So I’m just really proud. Really proud of him.”
His roster mugshot is one for the ages, and combined with his ability to bury opponents drew the nickname “The Undertaker” from Paul Carcaterra on the ESPN2 broadcast.
Gaudet finished everything, but he also has teammates to credit. Ben Reeves took a ton of attention from both the Albany and Yale defenses. Against Albany, that freed up Gaudet to score six goals. While most were right on the doorstep, he showed a quickness and finishing ability unparalleled over the weekend, extending out with a nice turn-and-shoot from about eight yards out to give Yale a 7-0 lead. He scored on his first five shots.
Players like Jason Alessi, Lucas Cotler, Jackon Morrill and Jack Tigh drew slides to free him up, which he was quick to point out.
“I don’t think my 10 goals this weekend was attributed to anything I did specifically. I honestly could not thank our offensive guys enough and our coach. Hate to admit it, but we are talented, we are talented. Hard work has been the framework for our program, and just the weight room every single day, practice every single day. We’ve been put in these strenuous situations, and our midfielders along with Ben and Jackson, even the defensive side of the ball has just worked incredibly hard,” he said.
“This weekend I thought that our midfielders and both Ben [Reeves] and Jackson Morrill were able to draw a lot of attention. As soon as I saw the back of my defenders helmet, I just went under him. They’d be able to draw the slide, and I was able to get my lay-ups. I just owe it all to my teammates.”
Said Shay: “Matt’s such a threat inside that he changes your slide game, or if you want to come from the inside, he’s going to get open. When he gets open, he’s pretty deadly.”
He got on the radar nationaly in March of his freshman year, a 16-13 win against Princeton in which he had a hat trick. “He’s a finisher, a tough kid who does his job,” Shay said then.
But he was on Yale’s radar as a key piece to the championship puzzle prior to that. Originally committing to Syracuse in January 2014, he switched to Yale in July 2015 as a rising senior. He had played with Justin Guterding at Salisbury School, now his opponent and Tewaaraton finalist at the other end of the field. Gaudet ran over to at the end of the game to console him as his team piled up in celebration.
Shay recalls sitting in a hotel room before a game years ago, talking with his athletic director Thomas Beckett about Gaudet and what he could bring to the Bulldogs.
“We were talking about this kid that we got, Matt Gaudet, and I said, ‘Tom, you’re going to finish everything. He’s unbelievable. You wait until you see him.’”
Gaudet’s Chirping: Effective Strategy, ‘Just Part of the Game,’ Classless or Contrived?
(Photo courtesy of PLL)
In what will be remembered as one of the wildest days in the history of pro lacrosse (and there is stiff competition for that title), the memory of Chrome LC rookie attackman Matt Gaudet’s trash talking may prove to be the most enduring from Saturday.
Gaudet finished with one goal on three shots in his team’s 13-9 win over Chaos LC. He was also featured with a clip highlighting some of his on-field comments, then criticized opposing goalie Blaze Riorden while doing a remote interview with the broadcast team while standing next to Riorden.
Gaudet gets his first of many for his pro Career. Also drops his first F bomb on the hot mic afterwards. Gonna go ahead and Assume that wont be an isolated incident as well. pic.twitter.com/Qhrwjd9DTm— Upstream Lacrosse (@upstreamlax) July 26, 2020
The rookie has got chirps ⚔️ pic.twitter.com/MotHMSWJYA— Chrome Lacrosse Club (@PLLChrome) July 26, 2020
Matt Gaudet is not shy. pic.twitter.com/P8zchIaCy8— Premier Lacrosse League (@PremierLacrosse) July 26, 2020
The way I see it, there are five layers to this issue:
1. Guadet’s chirping
2. His opponent’s response
3. The role the broadcast plays in highlighting it and extending its reach
4. The lacrosse community’s negative reaction to it
5. The lacrosse community’s (and sportsfans beyond the lacrosse community) positive reaction to it
Starting with Gaudet: He’s a 6-1, 220-pound righty from Hamilton, Ont., who played three years at Salisbury School (Conn.) and was a captain as a senior. He went on to Yale, where he was a four-year starter (who was notably benched for a stretch during his sophomore season) and scored 142 goals. In the 2018 Final Four vs. Albany and Duke, he scored 10 times as the Bulldogs won the title. He finished his degree in New Haven this spring, forgoing the opportunity to spend a final season of eligibility playing college lacrosse elsewhere.
He was selected No. 5 overall by the Chaos and was later traded to the Chrome.
Critics of his approach have pointed to three things: He’s a rookie, he only scored once and he better be prepared to deal with the ramifications. In addition to his goal, his former offensive coordinator and current Marquette head coach Andrew Stimmel noticed some production that doesn’t make its way into the box score.
“That is what Matt does so well for his teammates — subtle seals to open up Gutty and others a few times,” Stimmel texted Sunday a.m. “He’s ‘in the way’ constantly and, as you know, at that level, being a step late is often a goal.”
To that end, his team went on a nine-goal run throughout the second half to turn an early deficit into a 13-9 win.
As for whether he’ll be prepared for forthcoming retribution, fellow Yale alum Shane Thornton speculates that not only will Gaudet be ready, but that he wants that target.
Revenge game + blatantly standing next to the guy you’re chirping = green light by me.
Also has the biggest target on his back for the rest of the Champ series. My guess is that that was Gaudy’s hope https://t.co/7Pg3EtcHba— Shane Thornton (@Shane_Thornton6) July 26, 2020
It should be noted that Gaudet has taken many big hits throughout his career, several that have resulted in head injuries, which is why — among other reasons — he wears a compression collar around his neck when he plays.
On the decorum of trash talking, the conventional response seems to be, “If you don’t want your opponent to talk trash, do something to stop him.
Very surprised a D man didn’t step up for their goalie. #soft— Brian Reese (@breese34) July 26, 2020
If you were on the field yesterday and did nothing about it and now you’re complaining on social media…..it’s not a great look for you. You had an opprtunity to handle it and you didn’t. You knew what was happening all game.— Ryan Flanagan (@RyanFlanagan24) July 26, 2020
Chaos coach Andy Towers pointed to the classlessness of Gaudet’s approach, though later acknowledged accusations of his own team’s propensity to talk trash.
💯- what an embarrassment – he puts the ASS in classless. Lack of character ALWAYS shows itself. #tool https://t.co/CVfeGNHGcY— Andy Towers (@AndyTowersPLL) July 26, 2020
Towers also acknowledged that this type of trash talk has been prevalent outside of the PLL (specifically in the NLL), which raises the important question of the role that the unique access of the broadcast and the quality distribution via PLL’s social media turned this from an issue not about an action, but about public awareness of the action.
Spot on @dougmarcus https://t.co/VgqXOTWnXW— Andy Towers (@AndyTowersPLL) July 26, 2020
Consider that in less than 24 hours since the clip was was posted, the interview amassed more than 500,000 views on Twitter and more than 100,000 views on Instagram. Surely that’s nearly unprecedented exposure for such a lacrosse clip. In the converstion surrounding the clip, few current and former players dipsute that such trash talking goes on in other games and leagues and by other players, so the issue with this instance has more to do with how aware the public is of its existence and the added social discussion, positively and negatively. Thousands of comments ran the gamut of the issues laid out above.
Electric. I love this https://t.co/kRvkfCC3h5— Lance Sell (@SellLance) July 26, 2020
Electric. I love this https://t. co/kRvkfCC3h5— Lance Sell (@SellLance) July 26, 2020
Don’t see any other hate when the NHL or the NFL does it. They’re trying to grow a product and while you may not agree, it can and will attract other people to watch. The sport needs to grow and if you don’t agree with all aspects of the marketing then so be it. But don’t be mad-— Rob Farrington (@RobFarrington4) July 26, 2020
If this how and what the @PremierLacrosse is marketing, I’ll pass on the product.— Chris Ryan 🧢 (@CoachRyan30) July 26, 2020
The fact your social media team took the time to make this video is commical, shows the class of the @PLLChrome club. Can’t wait to see how this tournament unfolds#BallDontLie #Karma #Deep— Steve Fryer (@stevefryer39) July 26, 2020
Sunday’s NBC broadcast of Atlas vs. Waterdogs opened with a sequence spotlighting Gaudet, so it’s clear the league is not shying away from what happened. Whether Gaudet wears a microphone the next time he takes the field will clearly indicate the approach moving forward.
The worst team in the PLL last season, the 1-0 Chrome take the field next on Tuesday night, 9:30 p.m. ET on NCB Sports Network vs. Redwoods LC. The Redwoods are coming off of a loss to the Whipsnakes and play the Chaos on Monday.
2021 NCAA Lacrosse Preview: No. 8 Yale (Men)
College lacrosse is back. As perhaps the most anticipated season in NCAA history approaches, we’re featuring every team ranked in the Nike/US Lacrosse Preseason Top 20.
Check back to USLaxMagazine.com each weekday for new previews, scouting reports and rival analysis.
No. 8 Yale 2020 Record: 3-1
Pre-COVID Ranking: 5th
The Yale men’s lacrosse program has been through plenty of adversity over the better part of the past year.
From the fateful March practice when Director of Athletics Victoria Chun informed the team that the lacrosse season had been canceled to the time of press for our February edition, coach Andy Shay had yet to meet with his full program. The Bulldogs had no physical fall season, and much of the roster did not enroll during the first semester of the 2020-21 school year.
In that time, Shay has done little coaching outside of Zoom calls and occasional messages to his team.
“If there’s any clarity, it’s that I realize that I’m not mentally equipped to do anything else [other than coach],” Shay joked. “I told my wife, now I’m not even going to retire. Once I go into retirement, they’re going to bury me on the field, as far as I’m concerned.”
There are few Division I coaches more committed to their craft than Shay, who enters his 12th season at the helm of the Yale program. Since 2010, he’s created one of the most recognizable team cultures in the sport.
When fans and commentators refer to Yale men’s lacrosse, similar clichés are shared.
Toughness. Grit. Blue-collar. Accountability. Team-First Attitude.
Nike/USL Preseason Top 20
The challenge for Shay and his coaching staff throughout 2020 and into the 2021 preseason was daunting on many accounts. Jackson Morrill and Lucas Cotler, both off to Denver as graduate students after Yale did not permit its seniors to return. Matt Gaudent went off to the Premier Lacrosse League. TD Ierlan is also now in a state of limbo, telling US Lacrosse Magazine that he intends to transfer to Denver if the Ivy League does not play spring sports — a league decision that still appears to be pending.
So, what will Shay do about leadership? How could the coaching staff instill that culture in incoming players and maintain it for veterans returning for another season?
“We would do Zoom meetings in the summer and the fall,” Shay said. “By the time September rolled around, I didn’t want to be on a Zoom with anybody. We needed to be a little creative, find a way to kind of introduce [freshmen] to what we’re about as quickly as possible. Without even the fall to have experience, these guys have no idea how we practice or anything.”
Shay knew that with the unorthodox year his program had experienced, he needed an equally unorthodox approach.
When players met on Zoom calls over the winter months, Shay had homework ready. He instructed his team to help write the “Book of Yale Lacrosse,” a figurative story about the culture present in New Haven.
Within the book would be 12-13 “chapters” titled after crucial aspects of the team philosophy. The first chapter was titled “One” in a nod to a common phrase, Only Need Everybody, used in many locker rooms across the country. After that came chapters like “Accountability,” “Humility,” “Process,” “Details,” etc.
Shay’s vision, he hoped, was for players to find external sources of inspiration — speeches from professional athletes like J.J. Watt, excerpts from the Doc Rivers documentary on Netflix, magazine articles on Michael Collins’ role on the Apollo 11 shuttle crew — and place them in the appropriate chapters.
Once complete, the “Book of Yale Lacrosse” would serve as a reminder to returners of the mentality the previous class had helped foster and an introduction to the standard to which the freshmen would be held.
“This is a way to kind of introduce [freshmen] to what we’re about as quickly as possible,” Shay said. “We normally do it kind of organically. We’ll end up maybe losing a game in the spring and we kind of go back to our ethos. Without even the fall to have experience, these guys have no idea how we practice or anything.”
It may have taken a few tries to explain his plan, but Shay eventually had his players eager to learn more about the culture of Yale lacrosse.
“If you were sitting through some of the meetings, you’d understand,” junior star Matt Brandau said. “We’re just trying to find different examples and texts about what makes us what we are, and it was really fun. The clips that stood out to me were from ‘Remember the Titans,’ ‘Miracle,’ ‘Friday Night Lights,’ that kind of thing. ”
For a program that has advanced to the NCAA championship game in consecutive seasons, Yale men’s lacrosse has faced maybe its greatest challenge during the COVID-19 pandemic. As has every program in college lacrosse, the Bulldogs have had to adapt.
Shay has helped to instill his culture into the next generation of Yale lacrosse players. There may be no distinct end to their figurative book, but he hopes to write one last chapter with a second championship in three seasons come May.
TD Ierlan, FO, Sr.
Ierlan already owns just about every faceoff record in NCAA history, and as long as the Ivy League plays a spring season, he will be a focal point in New Haven. He now has 1,159 faceoffs in his three-plus-year career, and he returns after winning 84 of 110 faceoffs in 2020 (76.4 percent).
Matt Brandau, A, Soph.
With the departures of Jackson Morrill and Matt Gaudet, Brandau becomes the biggest threat on the Yale offense. He dropped 74 points (50 goals and 24 assists) in his freshman season in 2019 and had 16 goals in four games last season. He’ll be looked to both facilitate the offense and score timely goals.
Fake burst onto the scene his freshman year, helping Yale to the national title. Now a senior, he has 59 ground balls and 32 caused turnovers in his Bulldogs career. Fake will be one of the anchors of a defense that could rank among the nation’s best.
McDermott is poised to have a breakout season with the voids in the Yale offense. The fourth attackman on the 2020 offense has only appeared in six career games, but boasts a toughness and skillset that Shay compared to Gaudet.
“They’re just solid. That group is built well. They play great defense and win faceoffs. With a couple guys moving on, they have a few holes to fill. If you can continue to have that success at the X, it’s going to create a lot of momentum moving forward.”
Combined career points by former Yale stars Jackson Morrill and Matt Gaudet. The duo became one of Yale’s most electric in program history. Morrill transferred to Denver following the cancelation of the season and Gaudet made his presence known in the PLL this summer. The Bulldogs’ offense will look much different in 2021.
Gaudet’s latest undertaking is helping shoot Yale into final
FOXBOROUGH, Mass. — If the first glimpse you catch of Matt Gaudet is his photograph online as part of his Yale bio, wow, it’s scary.
His hair is fairly long. His beard is more than fairly thick. Yet it’s those eyes that are particularly striking. Staring, glaring, those eyes cut right through you.
“A piece of it was for comedy and the other piece is because they started calling me ‘The Undertaker’ last year,” Gaudet said after he had scored six goals to help propel Yale to a 20-11 Final Four rout of Albany on Saturday. “I thought I’d embrace it.
“The Undertaker looks like kind of a psycho in his picture, so I figured I’d just tag along and do it with him. I forget what game it was, but (ESPN analyst) Paul Carcaterra gave me the name. I had incredibly long hair before, halfway down my back. My eye black is all messy. I kind of looked like him.”
An Ivy League school? A national lacrosse semifinal? That’s about the last place you’d figure a WWE metaphor to jump off the turnbuckle at you. But there was Gaudet scoring on his first five shots and six of eight to bury Albany on Saturday in front of a crowd of 30,616 at Gillette Stadium.1of245Yale’s Brian Ward celebrates with the trophy after his team defeated Duke in the NCAA college Division I championship final lacrosse game, Monday, May 28, 2018, in Foxborough, Mass. (AP Photo/Michael Dwyer)Michael Dwyer/Associated PressShow MoreShow Less2of245FOXBORO, MA – MAY 28: Yale Bulldogs head coach Andy Shay celebrates with his team after defeating the Duke Blue Devils 13-11 in the 2018 NCAA Division I Men’s Lacrosse Championship game at Gillette Stadium on May 28, 2018 in Boston, Massachusetts. (Photo by Maddie Meyer/Getty Images)Maddie Meyer/Getty ImagesShow MoreShow Less3of2454of245FOXBORO, MA – MAY 28: Tyler Warner #5 of the Yale Bulldogs cuts the goal net after the Bulldogs defeat the Duke Blue Devils 13-11 in the 2018 NCAA Division I Men’s Lacrosse Championship game at Gillette Stadium on May 28, 2018 in Boston, Massachusetts. (Photo by Maddie Meyer/Getty Images)Maddie Meyer / Getty ImagesShow MoreShow Less5of245Yale’s John Daniggelis (4) shoots against Duke’s Danny Fowler, left, during the first half of an NCAA college Division I championship final lacrosse game, Monday, May 28, 2018, in Foxborough, Mass. (AP Photo/Michael Dwyer)Michael Dwyer / Associated PressShow MoreShow Less6of2457of245FOXBORO, MA – MAY 28: Lucas Cotler #9 of the Yale Bulldogs celebrates with teammates after scoring a goal against the Duke Blue Devils in the 2018 NCAA Division I Men’s Lacrosse Championship game at Gillette Stadium on May 28, 2018 in Boston, Massachusetts. (Photo by Maddie Meyer/Getty Images)Maddie Meyer/Getty ImagesShow MoreShow Less8of245FOXBORO, MA – MAY 28: Yale Bulldogs line up before the 2018 NCAA Division I Men’s Lacrosse Championship game at Gillette Stadium on May 28, 2018 in Boston, Massachusetts. (Photo by Maddie Meyer/Getty Images)Maddie Meyer/Getty ImagesShow MoreShow Less9of24510of245FOXBORO, MA – MAY 28: Ben Reeves #2 of the Yale Bulldogs looks on during the 2018 NCAA Division I Men’s Lacrosse Championship game at Gillette Stadium on May 28, 2018 in Boston, Massachusetts. (Photo by Maddie Meyer/Getty Images)Maddie Meyer/Getty ImagesShow MoreShow Less11of245Duke’s Brad Smith, right, defends against Yale’s John Daniggelis during the second half of an NCAA college Division I championship final lacrosse game, Monday, May 28, 2018, in Foxborough, Mass. (AP Photo/Michael Dwyer)Michael Dwyer/Associated PressShow MoreShow Less12of24513of245FOXBORO, MA – MAY 28: Matt Gaudet #44 of the Yale Bulldogs celebrates after the Bulldogs defeat the Duke Blue Devils 13-11 in the 2018 NCAA Division I Men’s Lacrosse Championship game at Gillette Stadium on May 28, 2018 in Boston, Massachusetts. (Photo by Maddie Meyer/Getty Images)Maddie Meyer/Getty ImagesShow MoreShow Less14of245FOXBORO, MA – MAY 28: From left, Christopher Keating #11 of the Yale Bulldogs, John Daniggelis #4 and Jerry O’Connor #17 celebrate after defeating the Duke Blue Devils 13-11 in the 2018 NCAA Division I Men’s Lacrosse Championship game at Gillette Stadium on May 28, 2018 in Boston, Massachusetts. (Photo by Maddie Meyer/Getty Images)Maddie Meyer/Getty ImagesShow MoreShow Less15of24516of245FOXBORO, MA – MAY 28: Joseph Sessa #3 of the Yale Bulldogs celebrates with fans in the stands after the Bulldogs defeat the Duke Blue Devils 13-11 in the 2018 NCAA Division I Men’s Lacrosse Championship game at Gillette Stadium on May 28, 2018 in Boston, Massachusetts. (Photo by Maddie Meyer/Getty Images)Maddie Meyer/Getty ImagesShow MoreShow Less17of245FOXBORO, MA – MAY 28: Jackson Morrill #15 of the Yale Bulldogs makes a pass against the Duke Blue Devils celebrate after defeating the Duke Blue Devils 13-11 in the 2018 NCAA Division I Men’s Lacrosse Championship game at Gillette Stadium on May 28, 2018 in Boston, Massachusetts. (Photo by Maddie Meyer/Getty Images)Maddie Meyer/Getty ImagesShow MoreShow Less18of24519of245FOXBORO, MA – MAY 28: Lucas Cotler #9 of the Yale Bulldogs takes a shot on goal during the 2018 NCAA Division I Men’s Lacrosse Championship game against the Duke Blue Devils at Gillette Stadium on May 28, 2018 in Boston, Massachusetts. (Photo by Maddie Meyer/Getty Images)Maddie Meyer/Getty ImagesShow MoreShow Less20of245FOXBORO, MA – MAY 28: Lucas Cotler #9 of the Yale Bulldogs celebrates after scoring a goal against the Duke Blue Devils in the 2018 NCAA Division I Men’s Lacrosse Championship game at Gillette Stadium on May 28, 2018 in Boston, Massachusetts. (Photo by Maddie Meyer/Getty Images)Maddie Meyer/Getty ImagesShow MoreShow Less21of24522of245Yale players cut the net after defeating Duke in the NCAA college Division I championship final lacrosse game, Monday, May 28, 2018, in Foxborough, Mass. (AP Photo/Michael Dwyer)Michael Dwyer/Associated PressShow MoreShow Less23of245FOXBORO, MA – MAY 28: Members of the Yale Bulldogs cut the net after defeating the Duke Blue Devils 13-11 in the 2018 NCAA Division I Men’s Lacrosse Championship game at Gillette Stadium on May 28, 2018 in Boston, Massachusetts. (Photo by Maddie Meyer/Getty Images)Maddie Meyer/Getty ImagesShow MoreShow Less24of24525of245FOXBORO, MA – MAY 28: Members of the Yale Bulldogs cut the net after defeating the Duke Blue Devils 13-11 in the 2018 NCAA Division I Men’s Lacrosse Championship game at Gillette Stadium on May 28, 2018 in Boston, Massachusetts. (Photo by Maddie Meyer/Getty Images)Maddie Meyer/Getty ImagesShow MoreShow Less26of245FOXBORO, MA – MAY 28: Jerry O’Connor #17 of the Yale Bulldogs celebrates with fans after the Bulldogs defeat the Duke Blue Devils 13-11 in the 2018 NCAA Division I Men’s Lacrosse Championship game at Gillette Stadium on May 28, 2018 in Boston, Massachusetts. (Photo by Maddie Meyer/Getty Images)Maddie Meyer/Getty ImagesShow MoreShow Less27of24528of245FOXBORO, MA – MAY 28: Will Weitzel #10 of the Yale Bulldogs celebrates after defeating the Duke Blue Devils 13-11 in the 2018 NCAA Division I Men’s Lacrosse Championship game at Gillette Stadium on May 28, 2018 in Boston, Massachusetts. (Photo by Maddie Meyer/Getty Images)Maddie Meyer/Getty ImagesShow MoreShow Less29of245FOXBORO, MA – MAY 28: The Yale Bulldogs celebrate after defeating the Duke Blue Devils 13-11 in the 2018 NCAA Division I Men’s Lacrosse Championship game at Gillette Stadium on May 28, 2018 in Boston, Massachusetts. (Photo by Maddie Meyer/Getty Images)Maddie Meyer/Getty ImagesShow MoreShow Less30of24531of245Yale’s Aidan Hynes celebrates after his team defeated Duke in the NCAA college Division I championship final lacrosse game, Monday, May 28, 2018, in Foxborough, Mass. (AP Photo/Michael Dwyer)Michael Dwyer/Associated PressShow MoreShow Less32of245Yale players celebrate after defeating Duke in the NCAA college Division I championship final lacrosse game, Monday, May 28, 2018, in Foxborough, Mass. (AP Photo/Michael Dwyer)Michael Dwyer/Associated PressShow MoreShow Less33of24534of245FOXBORO, MA – MAY 28: Ryan McQuaide #22 of the Yale Bulldogs, Conor Mackie #21 and William Renz #16 celebrate after defeating the Duke Blue Devils 13-11 in the 2018 NCAA Division I Men’s Lacrosse Championship game at Gillette Stadium on May 28, 2018 in Boston, Massachusetts. (Photo by Maddie Meyer/Getty Images)Maddie Meyer/Getty ImagesShow MoreShow Less35of245FOXBORO, MA – MAY 28: Ryan McQuaide #22 of the Yale Bulldogs celebrates after the Bulldogs defeat the Duke Blue Devils 13-11 in the 2018 NCAA Division I Men’s Lacrosse Championship game at Gillette Stadium on May 28, 2018 in Boston, Massachusetts. (Photo by Maddie Meyer/Getty Images)Maddie Meyer/Getty ImagesShow MoreShow Less36of24537of245Yale’s Jason Alessi, left, defends against Duke’s Brad Smith during the first half of an NCAA college Division I championship final lacrosse game, Monday, May 28, 2018, in Foxborough, Mass. (AP Photo/Michael Dwyer)Michael Dwyer/Associated PressShow MoreShow Less38of245FOXBORO, MA – MAY 28: The Yale Bulldogs celebrate after defeating the Duke Blue Devils 13-11 in the 2018 NCAA Division I Men’s Lacrosse Championship game at Gillette Stadium on May 28, 2018 in Boston, Massachusetts. (Photo by Maddie Meyer/Getty Images)Maddie Meyer/Getty ImagesShow MoreShow Less39of24540of245FOXBORO, MA – MAY 28: Sean Cerrone #13 of the Duke Blue Devils defends Jack Tigh #18 of the Yale Bulldogs during the 2018 NCAA Division I Men’s Lacrosse Championship game at Gillette Stadium on May 28, 2018 in Boston, Massachusetts. (Photo by Maddie Meyer/Getty Images)Maddie Meyer/Getty ImagesShow MoreShow Less41of245Yale coach Andy Shay celebrates with his team after defeating Duke 13-11 in the NCAA men’s lacrosse championship at Gillette Stadium in Foxborough, Mass.Maddie Meyer / Getty ImagesShow MoreShow Less42of24543of245Yale’s Lucas Cotler celebrates with teammates after scoring a goal against Duke during Monday’s NCAA men’s lacrosse championship at Gillette Stadium on in Foxborough, Mass. Maddie Meyer / Getty ImagesShow MoreShow Less44of245FOXBORO, MA – MAY 28: Members of the Yale Bulldogs cut the net after defeating the Duke Blue Devils 13-11 in the 2018 NCAA Division I Men’s Lacrosse Championship game at Gillette Stadium on May 28, 2018 in Boston, Massachusetts. (Photo by Maddie Meyer/Getty Images)Maddie Meyer / Getty ImagesShow MoreShow Less45of24546of245FOXBORO, MA – MAY 28: Yale Bulldogs head coach Andy Shay celebrates with his team after defeating the Duke Blue Devils 13-11 in the 2018 NCAA Division I Men’s Lacrosse Championship game at Gillette Stadium on May 28, 2018 in Boston, Massachusetts. (Photo by Maddie Meyer/Getty Images)Maddie Meyer / Getty ImagesShow MoreShow Less47of245FOXBORO, MA – MAY 28: Will Weitzel #10 of the Yale Bulldogs celebrates after defeating the Duke Blue Devils 13-11 in the 2018 NCAA Division I Men’s Lacrosse Championship game at Gillette Stadium on May 28, 2018 in Boston, Massachusetts. (Photo by Maddie Meyer/Getty Images)Maddie Meyer / Getty ImagesShow MoreShow Less48of24549of245Yale’s Jason Alessi (45) celebrates his goal with Jackson Morrill (15) during the second half of an NCAA college Division I championship final lacrosse game against Duke, Monday, May 28, 2018, in Foxborough, Mass. (AP Photo/Michael Dwyer)Michael Dwyer / Associated PressShow MoreShow Less50of245Yale’s Brian Ward celebrates with the trophy after his team defeated Duke in the NCAA college Division I championship final lacrosse game, Monday, May 28, 2018, in Foxborough, Mass. (AP Photo/Michael Dwyer)Michael Dwyer / Associated PressShow MoreShow Less51of24552of245Yale’s John Daniggelis (4) shoots against Duke’s Danny Fowler, left, during the first half of Monday’s NCAA men’s lacrosse championship in Foxborough, Mass.Michael Dwyer / Associated PressShow MoreShow Less53of245Yale players celebrate after defeating Duke in the NCAA college Division I championship final lacrosse game, Monday, May 28, 2018, in Foxborough, Mass. (AP Photo/Michael Dwyer)Michael Dwyer / Associated PressShow MoreShow Less54of24555of245Yale’s Jason Alessi, left, defends against Duke’s Brad Smith during the first half of an NCAA college Division I championship final lacrosse game, Monday, May 28, 2018, in Foxborough, Mass. (AP Photo/Michael Dwyer)Michael Dwyer / Associated PressShow MoreShow Less56of245Yale’s Ben Reeves looks on during Monday’s NCAA men’s lacrosse championship at Gillette Stadium in Foxborough, Mass. Maddie Meyer / Getty ImagesShow MoreShow Less57of24558of245Yale’s Matt Gaudet celebrates after beating Duke 13-11 to win the NCAA men’s lacrosse championship on Monday.Maddie Meyer / Getty ImagesShow MoreShow Less59of245FOXBORO, MA – MAY 28: Ryan McQuaide #22 of the Yale Bulldogs celebrates after the Bulldogs defeat the Duke Blue Devils 13-11 in the 2018 NCAA Division I Men’s Lacrosse Championship game at Gillette Stadium on May 28, 2018 in Boston, Massachusetts. (Photo by Maddie Meyer/Getty Images)Maddie Meyer / Getty ImagesShow MoreShow Less60of24561of245Yale’s Jackson Morrill makes a pass against Duke Blue Devils celebrate after defeating the Duke Blue during Monday’s NCAA men’s lacrosse championship at Gillette Stadium in Foxborough, Mass.Maddie Meyer / Getty ImagesShow MoreShow Less62of245FOXBORO, MA – MAY 28: Ryan McQuaide #22 of the Yale Bulldogs, Conor Mackie #21 and William Renz #16 celebrate after defeating the Duke Blue Devils 13-11 in the 2018 NCAA Division I Men’s Lacrosse Championship game at Gillette Stadium on May 28, 2018 in Boston, Massachusetts. (Photo by Maddie Meyer/Getty Images)Maddie Meyer / Getty ImagesShow MoreShow Less63of24564of245The Yale men’s lacrosse team celebrates after defeating Duke 13-11 in the NCAA championship game at Gillette Stadium on Monday in Foxborough, Mass.Maddie Meyer / Getty ImagesShow MoreShow Less65of245Yale players celebrate after defeating Duke in the NCAA college Division I championship final lacrosse game, Monday, May 28, 2018, in Foxborough, Mass. (AP Photo/Michael Dwyer)Michael Dwyer / Associated PressShow MoreShow Less66of24567of245FOXBORO, MA – MAY 28: The Yale Bulldogs celebrate after defeating the Duke Blue Devils 13-11 in the 2018 NCAA Division I Men’s Lacrosse Championship game at Gillette Stadium on May 28, 2018 in Boston, Massachusetts. (Photo by Maddie Meyer/Getty Images)Maddie Meyer / Getty ImagesShow MoreShow Less68of245Yale’s Ryan McQuaide celebrates after the Bulldogs beat Duke 13-11 to win the men’s lacrosse national championship game at Gillette Stadium on Monday.Maddie Meyer / Getty ImagesShow MoreShow Less69of24570of245Yale’s Jack Tigh tried to get past Duke’s Sean Cerrone during the 2018 NCAA Division I Men’s Lacrosse Championship game Monday at Gillette Stadium in Foxborough, Mass. Maddie Meyer / Getty ImagesShow MoreShow Less71of245Duke’s Brad Smith, right, defends against Yale’s John Daniggelis during the second half of an NCAA college Division I championship final lacrosse game, Monday, May 28, 2018, in Foxborough, Mass. (AP Photo/Michael Dwyer)Michael Dwyer / Associated PressShow MoreShow Less72of24573of245Yale players cut the net after defeating Duke in the NCAA college Division I championship final lacrosse game, Monday, May 28, 2018, in Foxborough, Mass. (AP Photo/Michael Dwyer)Michael Dwyer / Associated PressShow MoreShow Less74of245Yale’s Aidan Hynes celebrates after his team defeated Duke in the NCAA college Division I championship final lacrosse game, Monday, May 28, 2018, in Foxborough, Mass. (AP Photo/Michael Dwyer)Michael Dwyer / Associated PressShow MoreShow Less75of24576of245FOXBORO, MA – MAY 28: Yale Bulldogs line up before the 2018 NCAA Division I Men’s Lacrosse Championship game at Gillette Stadium on May 28, 2018 in Boston, Massachusetts. (Photo by Maddie Meyer/Getty Images)Maddie Meyer / Getty ImagesShow MoreShow Less77of245FOXBORO, MA – MAY 28: Tyler Warner #5 of the Yale Bulldogs cuts the goal net after the Bulldogs defeat the Duke Blue Devils 13-11 in the 2018 NCAA Division I Men’s Lacrosse Championship game at Gillette Stadium on May 28, 2018 in Boston, Massachusetts. (Photo by Maddie Meyer/Getty Images)Maddie Meyer / Getty ImagesShow MoreShow Less78of24579of245FOXBORO, MA – MAY 28: From left, Christopher Keating #11 of the Yale Bulldogs, John Daniggelis #4 and Jerry O’Connor #17 celebrate after defeating the Duke Blue Devils 13-11 in the 2018 NCAA Division I Men’s Lacrosse Championship game at Gillette Stadium on May 28, 2018 in Boston, Massachusetts. (Photo by Maddie Meyer/Getty Images)Maddie Meyer / Getty ImagesShow MoreShow Less80of245FOXBORO, MA – MAY 28: Joseph Sessa #3 of the Yale Bulldogs celebrates with fans in the stands after the Bulldogs defeat the Duke Blue Devils 13-11 in the 2018 NCAA Division I Men’s Lacrosse Championship game at Gillette Stadium on May 28, 2018 in Boston, Massachusetts. (Photo by Maddie Meyer/Getty Images)Maddie Meyer / Getty ImagesShow MoreShow Less81of24582of245FOXBORO, MA – MAY 28: Lucas Cotler #9 of the Yale Bulldogs takes a shot on goal during the 2018 NCAA Division I Men’s Lacrosse Championship game against the Duke Blue Devils at Gillette Stadium on May 28, 2018 in Boston, Massachusetts. (Photo by Maddie Meyer/Getty Images)Maddie Meyer / Getty ImagesShow MoreShow Less83of245FOXBORO, MA – MAY 28: Lucas Cotler #9 of the Yale Bulldogs celebrates after scoring a goal against the Duke Blue Devils in the 2018 NCAA Division I Men’s Lacrosse Championship game at Gillette Stadium on May 28, 2018 in Boston, Massachusetts. (Photo by Maddie Meyer/Getty Images)Maddie Meyer / Getty ImagesShow MoreShow Less84of24585of245FOXBORO, MA – MAY 28: Members of the Yale Bulldogs cut the net after defeating the Duke Blue Devils 13-11 in the 2018 NCAA Division I Men’s Lacrosse Championship game at Gillette Stadium on May 28, 2018 in Boston, Massachusetts. (Photo by Maddie Meyer/Getty Images)Maddie Meyer / Getty ImagesShow MoreShow Less86of245FOXBORO, MA – MAY 28: Jerry O’Connor #17 of the Yale Bulldogs celebrates with fans after the Bulldogs defeat the Duke Blue Devils 13-11 in the 2018 NCAA Division I Men’s Lacrosse Championship game at Gillette Stadium on May 28, 2018 in Boston, Massachusetts. (Photo by Maddie Meyer/Getty Images)Maddie Meyer / Getty ImagesShow MoreShow Less87of24588of245
Photos from the UAlbany fan section during the men’s lacrosse team’s Final Four semifinal game against Yale at Gillette Stadium in Foxborough, Mass., on May 26, 2018.Michael ParkerShow MoreShow Less89of245
Photos from the UAlbany fan section during the men’s lacrosse team’s Final Four semifinal game against Yale at Gillette Stadium in Foxborough, Mass., on May 26, 2018.Michael ParkerShow MoreShow Less90of24591of245
Photos from the UAlbany fan section during the men’s lacrosse team’s Final Four semifinal game against Yale at Gillette Stadium in Foxborough, Mass., on May 26, 2018.Michael ParkerShow MoreShow Less92of245
Photos from the UAlbany fan section during the men’s lacrosse team’s Final Four semifinal game against Yale at Gillette Stadium in Foxborough, Mass. , on May 26, 2018.Michael ParkerShow MoreShow Less95of245
Photos from the UAlbany fan section during the men’s lacrosse team’s Final Four semifinal game against Yale at Gillette Stadium in Foxborough, Mass. , on May 26, 2018.Michael ParkerShow MoreShow Less102of245103of245
Photos from the UAlbany fan section during the men’s lacrosse team’s Final Four semifinal game against Yale at Gillette Stadium in Foxborough, Mass. , on May 26, 2018.Michael ParkerShow MoreShow Less110of245
There was Yale blitzing Albany for a 7-0 lead in the opening 11:26. And there was Gaudet, after his scoring his third goal early in the second quarter, turning his stick around and shooting it like it was a rifle. Bull’s-eye. The guy couldn’t miss.
“That was the first time I did it,” Gaudet said. “I’m not even sure where it came from. I just spun around, did a little gun with my stick. The thrill of the moment, I guess.”
There have been lots of thrilling moments for the Bulldogs this spring. Yes, they’d won what has been called a national championship in 1883, a three-way tie as a culmination of a small 19th-century regular-season schedule. But this day marked their first Final Four in 28 years, and now they will face Duke on Monday for their first NCAA championship.
“I couldn’t ask for any more,” said Gaudet, a sophomore from Hamilton, Ontario. “I’m incredibly grateful.”
Ben Reeves is a spectacular lacrosse player in every way. Jackson Morrill is especially skilled. Gaudet has 37 goals this season, but 23 in his past seven games. He is a finisher. He also had a weak start to the season. He did some watching from the sidelines, didn’t start five games.
“Matt was challenged by the coaches, the offensive coordinator Andrew Stimmel and myself,” Yale coach Andy Shay said. “I think we put ourselves in a position where we could say, ‘We have Brendan Rooney (who had a pair of goals Saturday) if you can’t do it for this team.’
“I think every guy on our team at any point in time could use a kick in the pants. Matt got one. He could have sulked. He could have thrown in the towel. Brendan would have played great in his stead. Matt finally won the spot and the rest is we’re here now.”
Yes, they’re in the national championship. Yet the lessons aren’t over.
“I let Matt have it (Friday) in practice,” Shay said. “We try to challenge these guys as much as possible. I hope he can appreciate that. I’ll probably yell at him tomorrow if he’s going to drop six goals on (Duke). ‘Eat your breakfast,’ something. He’s a good kid and an immense talent.”
Opponents key on Reeves, who had five goals and four assists in a typically brilliant performance. They’d be fools not to do so. That opens the field for possibilities for others. Read the coverage. Follow the slide, the coaches always tell Gaudet, get behind your guy.
“Ben draws a lot of attention,” Gaudet said. “Other teams not realizing he’s not the only player we have is a big help. I got some layups today.”
Shay said the team even makes jokes about having other players than Reeves.
“Yeah, we’re a big-time program, we have sticks and uniforms and everything,” Shay said. “We’re not just one guy and a bunch of idiots — coaches — but I do think it’s a statement of how good a player Ben is.”
Gaudet was an outstanding lacrosse player as a youngster. Yet he gave up the most highly competitive field lacrosse teams for four years to focus on basketball and box lacrosse. College lacrosse coaches can’t start recruiting until you’re 15, so he turned to hoops.
“Basketball helped me tremendously,” Gaudet said. “It correlates with box lacrosse (indoor 5-on-5) a lot better, but field lacrosse as well. The pick-and-rolls, the sets; the only difference is the defensemen have long sticks in lacrosse and the ball is a little bigger.”
Gaudet spent three years at Salisbury School. So he has been around Connecticut for five years. Gaudet said Shane Simpson, a former player at North Carolina, and his family are neighbors of his in Hamilton. Simpson played at Salisbury.
“I wasn’t doing too well back home in public school,” Gaudet said. “They really convinced my parents. When I visited the school, they were incredibly welcoming. Coach (Bobby) Wynne and his staff were incredible. I couldn’t be more grateful to them.”
Salisbury has turned out a bunch of college stars. One of them, Duke’s Justin Guterding, the NCAA Division I all-time leading goal scorer, played one year with Gaudet there. They meet again Monday at Gillette.
Shay said the Yale coaches knew about Gaudet from the eighth grade, but he had committed to Syracuse early on. Gaudet didn’t think he had the grades for Yale, particularly in mathematics.
“I thought it was a real doubt,” Gaudet said. “Salisbury helped me get in line. Study hours, staff that really cares about you. I had neglected school initially. Salisbury changed my life.”
His coach from home, Marc Burton, called Gaudet. He asked him if he was happy with Syracuse.
“I said I guess, but I didn’t feel a lot of love from them,” Gaudet said. “Syracuse had been my dream school since I was a kid. I gave Coach Shay a call. I hadn’t thought I had the grades for Yale.”
Shay told him to work his tail off in the classroom.
“As his high school career went on he realized he was a pretty good student,” Shay said. “He realized Yale was an option. Then to get him late in the process was definitely a stroke of luck.”
So there was The Eli Undertaker crouching over on the field as the game ended Saturday. Was he deep in thought after his six goals? Was he overwhelmed with emotion about getting to the national championship?
“Nah, I was dehydrated,” Gaudet said. “I thought I was going to pass out. I’m good now.”
Yes, he is.
Led by seniors, ‘talented’ Yale players helped Bulldogs win first men’s lacrosse national championship
FOXBOROUGH, M.A. — Fresh off of four goals in the national championship game and being named Most Outstanding Player of the NCAA Tournament, Yale Bulldogs attackman Matt Gaudet didn’t want to admit the obvious for many.
“We are talented,” the sophomore said.
After three years of First Round exits, those talented group of players were rewarded with a national championship after downing the Duke Blue Devils, 13-11, on Memorial Day at Gillette Stadium. For the seniors on the team, it capped off an incredible run in New Haven.
“To finally get that monkey off our back, we felt like this year we had a special group and that we’d be able to do it,” said short stick defensive midfielder Tyler Warner. “Getting bounced in the First Round, it was tough. But it’s all worth it now.”
“All the guys that came before us that helped build the culture and build the brand that this program is,” said attackman Ben Reeves, who finished the tournament with 25 points, tied for most all-time along with Eamon McEneaney and Tim Goldstein of Cornell. “All the credit to Coach [Andy] Shay and the rest of the coaching staff. They do a tremendous job every single day getting us ready and building the culture, and just who Yale lacrosse is as a team.”
Talent doesn’t come without some hard work involved. It’s been part of the Yale framework, from hitting the weight room, to practicing, to watching film every single day during the Spring season. That hard work, along with camaraderie on and off the field, have proved to be the keys for this championship team.Chris Jastrzembski
Another element is leadership, thanks in part to a very talented senior class spearheaded by a pair of best friends, Warner and Reeves.
“Being able to play with [Reeves] the last four years, he’s been an amazing leader,” Warner said. “Doesn’t talk much, but its just how he leads by example as opposed to the game, staying after practice. He’s been amazing, just being able to follow his lead is huge for us.”
Having Reeves as a role model for many of the underclassmen helped them understand the game a lot better. Especially with Gaudet and fellow sophomore Jackson Morrill.
“I think from day one, Ben really showed me what it’s like to be a Yale lacrosse player,” Gaudet said. “I used to really believe that lacrosse was just a talent based game, and then Ben showed me the way, and he showed me it’s all about fundamentals. It’s about working hard. I can’t even express how much I’m going to miss him next year.”
Shay mentioned how Reeves helped the development of players on the opposite side of the ball, specifically with freshman defenseman Chris Fake and his confidence.
“When you can come in and a guy like Ben Reeves gives you respect for being a cover guy,” Shay said, “I think that goes a long way. And he really has no ego about him. He just wants to be the best player that he can be for our program. These guys do a great job of pushing him and pulling him along, and being the guy they need him to be.”
Reeves has been a talented lacrosse player for the past few seasons. But coming into Yale, he was under recruited and originally supposed to go to Hobart. Since then, he’s developed into one of the best attackmen in the history of college lacrosse.
His hard work earned him a spot at Team USA tryouts in the summer and fall, where he made an impression on head coach John Danowski, who was on the opposite end of Yale’s win yesterday afternoon for Duke. But Reeves knew there were more opportunities to play for his home country in the future. He had business to take care of first.
“Dino’s like, ‘if he can make it, great. I don’t want you to have to play him.’ So I talked him out of it, and I said ‘you need to go to tryouts. You have to go. This is Team USA.’ And he said, ‘Coach, I’m the captain of this team, I’m staying.’
“Nobody knew that. People thought he was blowing off the tryout, he was hurt, whatever. Ben Reeves said he was captain of the team and turned down a shot at Team USA. And he had a great shot at playing on Team USA.
“He said, ‘Coach, I’ll go next time, it’s fine. I’m the captain of this team.’ For our fall ball. Are you kidding me? This kid is unbelievable. Never seen anything like it. Like I said, as a student, as a person.”
Reeves’ play on the field will probably overshadow his character and leadership as a team captain. As a junior, he was named a team captain, even though he didn’t want to be one.
In the end, everything turned out to be all right. He was a two-time captain, Yale’s all-time leader in goals, assists, and points, and more than likely a Tewaaraton Award winner.
“He’s the man,” Shay said. “I’m going to miss him. I love him dearly. I’m going to miss him.”
Alcoholic dark market: marketing “in the dark”
The realities of the dark market have long ceased to be perceived as restrictions and have passed into the category of great opportunities. Alcohol brands, having tried different types of communications, today not only create alibi platforms, but invent new promotion channels, using the most modern technologies: augmented reality, artificial intelligence and others. Constraints only spur creativity – the marketing environment has replenished with dozens of projects with complex creative communication.
Sostav.ru together with Anastasia Gritskova, Communications Director of the Louder Agency, prepared a selection of interesting dark market cases that clearly reflect the main market trends.
Alcohol brands have always promoted on-trade and sponsored events. However, in recent years, a new format has been gaining popularity – pop-up space. These are bars and clubs that are open for several days or months and then close. One of the first such projects in Russia was the Heineken Bar , which staged a real coup on Bolshaya Dmitrovka.A temporary bar with a summer garden is located in a hidden green courtyard and combined music, city and art festivals on the site into one never-ending friendly party. It was followed by Campari bar , but on a smaller scale.
Own wine festival SimpleWine Fest was held for the second time by SimpleWine on June 15 this year. On the basis of the port of Sevkabel (St. Petersburg), wine tasting zones, bars, food courts, and a lecture hall were organized.With this review, the guests were given the opportunity to combine business with pleasure: try drinks from a wide variety of wine regions, listen to a lecture, attend a master class or dance.
The latest high-profile project is the closed pop-up club La Maison Rémy Martin in a historic 18th century mansion. For four evenings in a row, celebrities revealed unexpected talents in front of secular Moscow: musician Sergey Shnurov presented an exhibition of paintings of his authorship, director Konstantin Khabensky showed shots of the new film, and Grisha Urgant (better known as Ivan) played a musical concert.
Sergey Shnurov at La Maison Rémy Martin
Several years ago William Lawson’s became the first brand in Russia to use Twitch as a communication channel, the largest video streaming platform that unites professional gamers and amateurs. For two months it hosted online broadcasts of Lawson Cup – the international virtual football championship. This step allowed access to an audience not yet engaged by alcohol brands.In the summer of 2017, Miller released a one-of-a-kind bottle of Miller Alcohol Free equipped with an NFC chip. An NFC chip was hidden under the label of each bottle from the limited edition, by activating which the user got to the project’s website. On it, his face was scanned by a neural network using emotion recognition technology. Artificial intelligence caught the slightest fluctuations in the mood of users, changing the melody of the track in accordance with them, without stopping the sound on the site.
This year the cognac house Rémy Martin presented its own augmented reality (AR) application, with which users can change the urban environment. ARt by Rémy Martin allows you to complement the surrounding landscape with objects of art from the American designer Matt Moore, who collaborates with such corporations as Apple, Nike, Coca Cola. Wherever you are, in your apartment, office, in the main square of the city or in a metro station, the application will independently create a grid in any space and place one of the sculptures on it.
Influencer marketing perspectives adopted SimpleWine . So the curator of the MOD Academy Mari Koberidze, writers Alexander Tsypkin and Alexander Snegirev appeared in the project # wine tests – a video tasting of wine sets “without ties”, where drinks are evaluated by people without special training, but with imagination and a sense of humor.
In the broadest sense of the word, all alcohol brands create their content. Here we mean the brands’ own communication platforms, which are independent newsmakers.One of the first such platforms in Russia was the Heineken Insight campaign, produced and developed by the Louder team. A kind of city life guide from Heineken offered the audience a trip to the most relevant places and events and allowed them not to get lost in the metropolis. Following the “star” of Heineken, fans of the brand found themselves at exhibitions of young artists, closed presentations of fashion designers, concerts and club parties.
BUD’s #BUDSTUDIOS beer platform, launched concurrently with the FIFA World Cup, invites audiences into a production studio where guests can produce their own content and exchange ideas on how to create it with other creators and digital influencers.
One of the most obvious ways to promote in the dark market is to collaborate with famous brands from other categories. This method is still popular with global and local alcohol brands and almost always lives up to expectations. The main thing here is to bet on the right partner for the collaboration.
In January of this year, cognac brand Louis XIII and the legendary house of crystal Baccarat released the world’s only 9-liter decanter Le Salmanazar – a true masterpiece of glass art.For the landmark work, 20 of the best French craftsmen were called: to process 15 kg of precious material, the forces united an elite corps of artisans led by the chief sculptor, holder of the honorary title Meilleurs Ouvriers de France (“Best Master of France”). LOUIS XIII LE SALMANAZAR is exclusively available at a price of 350,000 euros at the LOUIS XIII brand boutique in Beijing SKP – the price should not be surprising, as this rare collector’s item has been recognized as the largest decanter ever created
Louis XIII is not the only brand to create a decanter in the course of the collaboration.In the fall of 2016, Beluga and French crystal and jewelery manufacturer Lalique teamed up to launch the limited edition Beluga Epicure by Lalique crystal decanters. Their design reflects the images that are iconic for the two brands – the mysterious naked figure of the girl Lalique and the wheat ears of Beluga. Each of the 1000 issued decanters was assigned an individual number. The first decanter of the series sold for € 11,000 at the Off White charity auction, held in favor of the Naked Heart Foundation with the support of Christie’s.
Companies willingly cooperate not only with brands, but also with celebrities – designers, artists, heroes of the fashion industry. The results of such projects are often items that are not directly related to the drink. A whole series of successful collaborations of the Irish Baileys brought the brand a lot of PR value and an almost complete collection of accessories (from a bracelet to a tiara). The brand’s partners were jeweler Stephen Webster, designer Philip Tracy, actresses Mila Jovovich, Olga Kurylenko, Yulia Vysotskaya.
Last summer the hit of the season in Moscow were raincoats from Martini and designer Alexander Arutyunov. Items from the capsule collection MARTINI & ARUTYUNOV quickly became the protagonists of Instagram accounts of popular bloggers.
Collaborations in the dark market often become the embodiment of the global brand philosophy. For example, American bourbon Bulleit , inspired by the story of its creator Tom Bullet, began to support urban artisans around the world.The idea of inspiring young beginners rolling up their sleeves at the forefront of cultural change has spilled over into the Made For Bulleit campaign. For several years in a row, niche Russian brands have been producing various products under the Made for Bulleit brand: shoes, longboards, sauces and even stencils for tattoos. The countercultural DIY-brand of leather jackets from St. Petersburg Bats together with Made For Bulleit has released a collection of leather jackets with provocative slogans in Cyrillic: “Young means immortal”, “Under the asphalt beach”, “Make mistakes more daringly”.
It’s no secret that conscious consumption, health and ecology care is the territory where all self-respecting brands are now capitalizing. This is a global trend, and marketers creating communications for restricted consumer goods (alcohol and tobacco) feel like fish in water here. A statement of support for separate waste collection could bring a brand far more than a dozen top celebrity collaborations. And if you combine these two reasons, you get the effect of an exploding bomb.
A striking example of this is the campaign of the cognac house LOUIS XIII “100 YEARS”. In 2017, the brand, together with American artist Pharrell Williams, recorded a track that the world can only hear if we take care of the future of the planet. The only copy will be kept in the basements of the LOUIS XIII house in a special Fichet-Bauche safe, the contents of which can collapse if immersed in water. If the sea level continues to rise at the same rate as it is today, scientists predict that in 100 years, a significant part of the land, including the province of Cognac, will be under water.The only chance to leave a Farrell song as a legacy to our descendants is to talk about the tragic consequences of global warming that will come if we do not change our way of life.
At the end of spring, the brand presented this project to the Moscow public as part of a cocktail evening. Louder agency developed creative mechanics that reflect the essence of the global campaign: each of the invited guests of the event became part of an initiative launched by LOUIS XIII and Farrell – along with the invitation to the event, the guests received a puzzle that became one of the elements of the picture symbolizing the importance of common efforts to prevent global warming …The objectives of this experiment are consonant with the idea of the “100 YEARS” project and are aimed at attracting wide public attention to environmental problems of our time.
This is not the first time the brand has tried to look into the future. In 2015, renowned actor and visionary John Malkovich collaborated with director Robert Rodriguez to film 100 Years: The Movie You Will Never See. In this tape, the creators, inspired by the patience and work of several generations of cognac masters, explore the relationship between the past, present and future.The brand announced the premiere of the film with a loud party with Hollywood stars, at which the film was placed in a special capsule. It will be possible to open it only in a hundred years, but only if humanity stops the pollution of the planet and continues to actively fight global warming.
It is equally important to keep an eye on cultural life. Successful exhibitions provide a unique opportunity to support art and launch a positive news feed. For example, SimpleWine has become a strategic partner of the Museum of Modern Art and, as part of the opening of the Antoni Gaudi exhibition, has developed a special cocktail menu – together with the best Moscow bartenders J.Roger Family. So cocktails were named after the most famous works of the artist – “Sagrada de Familia”, “Park Guell”. In the first weeks, visitors to the SimpleWine wineries in Moscow and St. Petersburg were offered a Gaudi wine set – and the first 100 buyers received invitations to the exhibition.
In a highly regulated environment, alcohol brands are growing and trendsetters in marketing innovation – whether it’s virtual reality activations or immersive staging campaigns.New opportunities are born from restrictions: dark market brands are exploring new areas faster and moving the advertising market forward. It is important not only to remain flexible and follow trends, but also to be able to organically integrate the brand, to put the interests of the audience at the heart of any communication. With a professional approach, limitations are inspiration!
Music with Boris Barabanov – Weekend – Kommersant
Today is the birthday of the Club on Brestskaya. The musical accompaniment of the holiday is the responsibility of the London band The Real Tuesday Weld, whose work is usually characterized as a “cabaret of the era of computers”.The GoMoscow! Festival of Scottish rock music will open at the Vermel club. Tomorrow at the festival – Jyrojets (Inverness), The Hedrons (Aberdeen) and Crash My Model Car from Glasgow, real Scottish Radioheads with strong local influences. Also participating in the festival are the domestic band The Fingies, which recently released an album in England. Today in the Ikra club music lovers will perform by artists who are directly related to the very roots of modern electronics. The very concept of “sample”, “a fragment of a work of art that became the basis for another work of art,” is directly related to the activities of the London duo Coldcut.Ninja Tune label founders Jonathan Morr and Matt Black, together – Coldcut, will perform a program that includes not only tracks from the new album “Sound Mirrors”, but also original visuals. Coldcut’s second show at Caviar is scheduled for Saturday.
Tomorrow, in the Mir Concert Hall on Tsvetnoy Boulevard, the presentation of the new album of the singer Linda “Aleada” will take place. The former ward of Maxim Fadeev once again starts life from scratch. This time she chose a Greek composer and producer Stefan Korkolis as her travel companion.Through the efforts of the tireless Linda PR specialists, we learned that the Greek is related to all the highest musical achievements of civilization, including even the Metallica group, so that his appearance at a concert in Mir should be perceived as an exceptional event. In the “Club on Brestskaya” – the gaining popularity of the English violinist Sophie Solomon, whose recordings are received with a bang by the leading experts on world music. A fan of gypsy and Jewish music, Sophie Solomon chose as partners for the Moscow performance of the participants of the klezmer ensemble Ivan Zhuk “Naekhovichi”.And on the same evening, the season will open at one of the main dance floors of the city – “Gaudi Arena”. Behind the DJ turntables will be Dutch trance musician Marco V and Parisian favorite of our club crowd David Guetta.
On Sunday, on the billboard of the chamber hall of the Moscow International House of Music – one of the most famous names in world music in recent years. On the website of the MMDM they write without fuss: “Concert of the Armenian Naval Jazz Ensemble”. In fact, the Armenian Navy Band is something like a “submarine in the steppes of Ukraine,” and its leader, an American Armenian of Turkish origin, Arto Tunchboyadzhan, is an integral part of the world’s Armenian behind-the-scenes.He started out as a drummer with Ala di Meola and Joe Zawinul, then recorded music for “Ararat” by Atom Egoyan and collaborated with Serge Tankian from System of a Down. In the Armenian Navy Band, Mr. Tunchboyadzhan is a percussionist, vocalist, composer and inspirer. In 2006, the Armenian Navy Band received the most honorable awards in the world of world music – the BBC Awards for World Music, in the Audience Choice Award nomination. The music that the ensemble will play in Moscow should be described as avant-fusion, but of course there is something in it from naval orchestras as well.On Monday, Mr. Tunchboyadzhan’s flasks will be performed at the Variety Theater.
October 17 at the Tinkoff restaurant – a concert of the favorite Hungarian acid-jazz project Yonderboi in Moscow. Its leader Laszlo Fogarashi is bringing songs from the latest disc “Splendid Isolation”, recorded together with the Dutchman Junkie XL, to Moscow, one of the most demanded electronic producers now.90,000 UNION OF MUSEUMS OF RUSSIA * official website UNION OF MUSEUMS OF RUSSIA * official website
President of SMR
News of the Union
# fc3424 # 5835a1 # 1975f2 # 0556a1 # 425187 # 5f41ea90,000 8 Effective Tips to Increase Your Newsletter Subscriptions in 2021
Confronting fear may be the lot of the Jedi, but the job of a marketer is much more difficult!
Don’t believe me? How about getting new visitors to subscribe to your email newsletter?
For this, young marketers, I present to you the ultimate solution: newsletter subscription.
But wait, there’s more! If you want to master your online forms, you also need to know how to optimize them!
Lucky for you, I have exactly what you need.
In a special online form this week we will see how to optimize the newsletter subscription form like a true Jedi Master.
So are you ready to upgrade your rating to stars?
* abruptly removes the robe *
Because I’m sure!
Email marketing: a force to be reckoned with
Let me reveal a little secret .
That’s it: email marketing is alive and well!
According to a DMA report, the email ROI in 9010 has now grown from $ 41 to $ 55 for every dollar spent on email.
So how can email marketing be dead when the data shows otherwise?
I believe that someone on the dark side must be held responsible for this false rumor.Do not worry; we will get them next time!
Now you can choose the right email marketing service and focus on what matters most.
Everyone wins, no pain.
Build relationships with your potential clients, potential clients and customers. Check!
Deliver targeted messages to to your subscribers. Also check!
Take advantage of email automation.Double check!
Email as a marketing channel allows you to connect with subscribers and deliver messages directly to their inbox.
Plus, emails have a special place in the hearts of your audience!
According to a Twilio study, 83% of consumers worldwide prefer emails or text messages when it comes to receiving messages from businesses.
So why are some claiming email marketing is dead?
Well, spam will kill your marketing strategy sooner or later.
However, personalized emails are your secret weapon to success.
A Brief History of Newsletter Subscription
Time for a History Lesson!
Let’s start with the basics: Subscribing to the email newsletter is the form used to enter the email address of visitor .
For example, when you visit the Moosend website, you come across this little thing:
This newsletter subscription (or Slim Jim in forms called Tea, as it was once called) can hijack your email addresses. visitors without annoying them.
Form is a prime example of a discreet and static form, will stay in place until your visitor takes action.
Slim Jim is ideal for your distracted visitors, who pay little attention to your shape.
Now you might be thinking, if I can get the Slim Jim out of my form, can I also get the Moonpie?
Well, I’m happy to announce that newsletter sign-up forms come in all shapes and sizes! Whether they are sticky, pop-up, or full-size , their ultimate goal is always one : grab, grab, grab!
A wild form has appeared.
By entering their details and pressing the register button, Nike visitors automatically join the brand’s mailing list. Hurray!
But wait a minute!
Where is the confirmation message?
Am I really registered or something went wrong and I need to register again?
Where? Why? How !?
First of all, take a deep breath, my friend.
Second, there’s still a way to find out if you’ve joined the awesome Nike mailing list without filling out a form.
Behind every great sign up form is a great email to sign up for the newsletter
Formerly a newsletter subscription drama.
So you found the popup, filled in your email address, clicked the submit button, and then nothing?
Well, in protecting your Nike newsletter subscription, have you checked your email?
If you have done this and now you smile back at your screen, I recommend that you write to the detective by signing up for the newsletter.
If not, then let’s take a look at our mailbox!
So so. What do we have here?
It looks like our registration was successful , and now we are in it! Thank the marketing gods!
With this simple email to sign up to the newsletter, Nike achieves two goals.
First, it informs their new subscribers that they just have joined their mailing list and clears up any confusion.
Second, it gives them the opportunity to become a NIkePLus member and take their experience to the next level.
Can I tell you now that Nike did this to ?
Then let’s move on!
Golden Rules for Subscribing to the Newsletter
The first rule of newsletter subscription forms is: You keep them as simple as possible.
The second rule … Well, you know how it happens!
If you want to capture all those soft 9010 leads waiting in the corner, then you’ve come to the right place.
Before we go over the best tips, let’s take a look at the golden rules of forms and find out why simple pop-ups like this can work wonders.
Everyone said that the simpler your shapes are , the better will work !
Simplicity is an essential component of every successful marketing campaign and content.
By making your newsletter subscription as easy as possible, you will increase your subscriptions and minimize frustration.
I’m not talking about the balance of Power, but about copying and color balance of your form.
Keep your text short, to the point and focus on highlighting the benefits of joining your mailing list.
Also, choose the correct color schemes wisely. Well thought out and balanced elements are always appreciated by visitors.
Nobody will subscribe to your mailing list if they don’t see the point.
Showing their real cost of joining the mailing list, however, will do the trick!
Be as honest as possible and avoid spam in your words.
Visitors will be able to tell if you are lying about the value of joining your list, so be careful!
4. Social proof
Social proof is the crucial element that determines whether is clicking on your calls to action or not .
There are several types of social proof. The most common are consumer reviews and star ratings.
Adding social proof to your newsletter subscription will boost your credibility and encourage even the most difficult visitors to subscribe.
5. Call to action.
Your friendly neighborhood CTA is here to save the day.
From right copy to right color, your calls to action can either make or break your entire shape. Therefore always choose the correct combination.
Getting to know the golden newsletter subscription rules will help you stick to them every time.
But what exactly do you need to do to increase your subscribers to your newsletter?
Clap and repeat after me: tips for subscribing to the newsletter !
We’re now ready to dive into the best newsletter subscription tricks Every Successful Marketer Should Know.
So, start your high-speed engines because it will be an unforgettable ride!
Your tips for signing up for the Out of This World newsletter
What do we want? Top Tips to Optimize Your Newsletter Subscription!
When we need them!
1. Simplicity is key when subscribing to the newsletter.
Simplicity is the perfect weapon to create your forms and attract visitors to sign up.
Now sit down and imagine this: a brightly colored figure with a bright image that makes your eyes hurt.
For some reason, there are two calls to action, and everywhere you look, chunks of text are flying everywhere!
Well … I can’t imagine what kind of monster recorder you just created, but I’m sure this is what the newsletter nightmares are all about!
As a proponent of the minimalist design, I would say that the simpler your shapes are, the the better they will work .
Although more complex newsletter subscription forms look more attractive , you can confuse your visitors with unnecessary elements.
According to the Harvard Business Review, Ease of Decision Making is what consumers want from today’s marketers. So, sacrificing fantasy for the sake of simplicity is your way to the top.
This is what a simple popup from MVMT looks like:
Fill in.Click on it. Access it. Get it!
2. Light, camera, call to action!
Well, now is the time to talk about your calls to action (CTA) and why you need to pay extra attention to them.
If you’ve seen our Landing Page Series, then you already know that your calls to action are the most important building blocks for converting visitors to subscribers. If not, check them out here!
What if I told you that the same thing we talked about about landing pages could apply to your newsletter subscription?
Since you seem like a trustworthy person, I will tell you all my secrets! About forms of subscription to the newsletter, of course!
Let’s start, shall we?
I’m copying this …
A well-designed call-to-action button turns your form into a powerful subscription tool that will take your subscription rate to a higher level.
Sometimes, however, it doesn’t even have to be filled with visuals and colors to work.
Now you may wonder how this is even possible. The answer is your copy!
Using the right words is the key to the success of your CTA buttons. Be careful though, because picking the right copy can be a little tricky.
For example, if you drag it too long, the visitor may get bored. Likewise, if you make it too short, your visitor may not even notice it.
So what’s the secret to using your copy of the CTA? Well, success is about a simple principle: “Does it show value?”
To give you a clue, here’s a pretty self-explanatory example from Spoon Graphics:
Emphasize The importance of joining your mailing list is of utmost importance here.
Come to think of it, your visitors have already clicked on numerous boring calls to action.Thus, if you give them something to surprise them, it will boost your signup efforts.
For example, the phrase “Send me a package” seems more interesting than the simple phrase “Receive” or “Join now”.
… And I add a splash of color
Before I talk about the CTA color, I would like you to take another look at the Spoon Graphics example. Have you noticed anything inappropriate?
Well, if you thought about the CTA block color, then you are on fire!
For your calls to action to be effective, they must stand out; otherwise your visitor will miss them.
While Spoon Graphics has a stunning copy, it completely ignores the fact that the background color and CTA box are the same.
This little failure may seem trivial; however, this is one of the most pop-up blunders, that many brands still make.
Hiding your CTA will reduce the effectiveness of your form and even annoy the visitor who won’t even search for it.
To avoid this, try to make sure your CTAs contain this statement from Klientboost:
4.Newsletter Subscription Times are Everything
The secret to skyrocketing newsletter subscribers is Right Time!
While you might think the timing of a popup is trivial, timing is one of the most important elements to optimize before publishing forms.
For example, if you show a pop-up window when a visitor visits your site, it annoys him.
I’m sure you must have been in the same scenario at least once.
My marketing instinct tells me that this probably caused me to break the exit button in order to get rid of my annoying newsletter subscription.
Think about your own experience subscribing to newsletters – this is the key to optimizing them correctly.
Now let’s see what you should avoid.
For this experiment, I visited the Swarovski website.
I expected to see their home page, but instead the brand was quick to show me a popup as soon as I entered their page.
If you interrupt interactions with visitors earlier than expected, they will close your popup, no matter how wonderful it is.
According to a report from the Nielsen Norman Group, the first 10 seconds of a visit to page is critical to deciding visitor to stay or leave.
Delivering a great user experience with timed popups will increase the likelihood that your visitors will click on your CTAs.
So, if you want to subscribe to the newsletter, you have to wait for those important seconds, and then display a compelling popup to grab their emails.
Keep in mind that there are things that newsletter subscription forms can do and what not.
To convince visitors stay, you don’t need any tricks. What you need to help your newsletter signup is an attractive website design that will hold them long enough for your forms to capture them.
Gone with the Wind
Now there is one more thing we need to talk about: what happens if you put off pop-ups for too long?
The visitor will leave without even looking at your popup.
So now we need to figure out the ideal formula to display your form at the right time.
The first thing you need to master the pop-up is to find the average time your visitor spent on your page.Then, based on your products or services, you can determine how long it takes for your visitor to digest your content.
To find out the average amount of time visitors spend on your page, you just need to go through Google Analytics:
Choosing the time for pop-ups depending on the time of visiting your page and your experience as a user helps you find the perfect formula.
The correct time for the popup might be process trial and error so feel free to test things out until you get the best results.
5. Law of Surprise
We all know that today’s consumers won’t give you their email address unless you give them something amazing in return.
Getting their attention with a well-designed shape is the first step to getting them on board.But do you know what will ultimately get your visitors to subscribe?
Encouraging them is the best tactic to help them make decisions and realize the value of joining you.
Alexa, play it, Flip a coin to your Witcher, please!
Whether it’s a discount or a free e-book, visitors always love to get something back after completing the email subscription process.
So, to get more signups, try to figure out what your audience wants in return for their email, and voila!
If you want concrete results, you should also make sure that after joining your new subscriber will receive the gift you promised.
Failure to do so will result in immediate disconnection from the subscription, followed by an even more painful unsubscription.
If you want to avoid this, I recommend following the example of Pipcorn.
Here is their email to sign up for the newsletter.
In my opinion, the brand has managed to deliver one of the most outstanding newsletter subscription emails I’ve ever seen.
From a warm welcome to an incredible discount on your first purchase – this example is everything that should be in your newsletter subscription emails.
6. Experience Newsletter Subscription
Do you think you’ve found the perfect newsletter subscription formula to increase conversions? Well, if yes, then I’m proud of you!
However, there is always room for improvement!
This is where A / B testing comes in to help you improve your newsletter subscriptions.
If you are not familiar with this term, A / B testing is a method that allows to compare two versions of of the same variable.
The test aims to track your audience’s reaction to Option A over versus Option B, to choose the one that works best.
Successful A / B tests will give you a better idea of what your audience prefers and what elements they prefer over others.
Are you now ready to start testing?
Are you copying?
I know you may have heard this a thousand times already, but when it comes to subscribing to newsletter , less is more.
Compared to a promotional copy, a subscription to a newsletter is designed to convince a visitor to join your mailing list for free .
So now that you know what you need to use to convince your visitors, let’s see how we can improve it.
To find out which version performs better, one of CrazyEgg’s customers came up with these two forms:
According to the test, the shorter version had a subscription rate of 1.16% compared to the second, of which the subscription level was 1.11%.
The overall performance of the lite version is influenced by the fact that short sentences are easy to digest.
Come to think of it, your visitors might not even have a few extra seconds to read the entire message.Thus, the smaller pieces of information are easier to understand.
Interestingly, due to the reduction of the copy length, the 10% discount stands out much better than in the second version.
As you can see, this change highlights the immediate benefit a visitor will receive by joining the mailing list.
Hosting a test mailing signup form page
To place a form page correctly, you first need to know the most common form types that most form builders offer:
- The classic popup form we all know and adore
- Inline form appearing in page content
- Floating bar form located at the top or bottom of your page.
- Sticky form, that sticks to the visitor, no matter how far they scroll
- Full page form, covering the entire page of the visitor
As you can see, each company chooses different forms of newsletter subscription to convert their visitors.
While the classic popup can help, using just one type will not help you find the perfect page placement for your form.
A / B testing of different page placements will give you valuable insights and help optimize your newsletter subscription like a pro.
Headlines That Make a Statement
Headlines are your most important triggers for your newsletter subscription performance since time immemorial!
Without a fabulous headline, your newsletter sign-up form will fall to pieces like half the Avengers in Infinity War.
Instead of using boring headlines, try to come up with compelling headlines that will get your visitors to click your CTA.
Now let’s look at another A / B test:
According to the test results, the bold title showing product value had a subscription rate of 13.40%, while the more general title gained 6.70%.
In this case, the statement using the bold sentence doubled the subscription rate for the second headline.
What’s worth mentioning, although the numbers are different, they both represent the same sentence in different ways.
So what does this tell us about subscribing to the newsletter?
While the offering is pretty much the same, showing your visitors what they need to see will give you better results.
Well, who wouldn’t want to win a $ 2000 watch?
I know I will!
7. I am socially oriented, I have nothing to lose
You’ve heard about it, but you don’t know what it is …
No problem! That’s what I’m here for!
According to the definition of , social proof is a psychological and social phenomenon, in which people imitate the actions of others, to determine how is correct to act in a given situation.
For example, suppose the humidity in your home is so high that it affects not only your health and home, but also your sanity.
Now you need to find a way to fix the problem once and for all. Well, that cool dehumidifier you’ve seen on the internet looks like a real humidity fighter.
However, when you check to see if anyone else has bought it, you won’t find any reviews and any proof that it works.
So what are you doing?
To solve the moisture problem, you need a device that will not be a waste of time and money.
So when you return to your search, you will find a dehumidifier that has numerous reviews consumer and star rating higher than Canis Majoris.
Well, doesn’t that sound like a tempting offer to restore your sanity?
Social proof worked because it helped overcome customer insecurity and prompted us to buy the product.
In this case, the email newsletter subscription is like this dehumidifier. If the has no evidence to support its real value, then it is unlikely that your audience will buy it.
Strong social proof will increase the credibility of your mailing list and increase the number of subscriptions.
Before moving on to the next tip, let’s look at the most common types of social proof that you can include in your forms.
Social proof platform
Social proof comes in many shapes and sizes. Regardless of the type, social proof is like a piece of cheese that goes with every glass of wine.
Here’s my top pick of social proofs for your newsletter signup forms:
- Satisfied customers / subscribers
- Expert endorsements
- Visual Social Proof
Does Gouda think it’s true?
Here’s how BigCommerce does it:
8. Intent of the explorer visitor
The newsletter subscription form is your canvas.
Like Picasso, you need to choose the right newsletter subscription template and start painting! However, is it enough to increase your registration?
Well, if you want to have better newsletter signup forms, you also need to consider the intent of your visitors.
There are different newsletter subscription templates for collecting visitor emails depending on your industry.
For example, SaaS forms typically provide additional content to visitors, and e-commerce forms offer a discount.
To show you the importance of keeping track of visitor intent, let’s look at three examples of newsletter subscriptions from three different industries.
Subscribe to the e-commerce newsletter
Hello e-commerce registration my old friend.I came to talk about you again!
The best way to turn your forms into powerful transformation tools is to reward visitors.
For example, a discount or incredible offer is your golden ticket to get them to join your mailing list.
For example, Arizona has a full page form that gives an amazing 20% discount for new subscribers.
Pro tip: Don’t forget to include a fantastic discount or offer to grab the attention of your visitors.For best results, omit unnecessary information that will distract your visitor.
SaaS Enterprise Newsletter Subscription
SaaS Newsletter Subscription Forms usually have various lead magnets, such as e-books, white papers, reports or presentations.
Still, wouldn’t a good discount be more attractive than a simple e-book?
Well, it depends on your audience.
When it comes to SaaS audiences, free educational content is far more valuable than a simple offering.
Providing your audience with the knowledge to use your product / service is common practice for attracting and nurturing your email subscribers.
So when reaching out to your SaaS audience, be sure to give them a reward that suits their needs.
Pro Tip: Signing up to a Saas newsletter can benefit from Social Proof .The most successful types you can use are reviews and subscribers on your list.
Subscribe to Blogger Newsletter
Finally, subscribing to a newsletter can be a blogger’s best friend contributing to his list building efforts.
Emphasizing the value of joining your list and adding social proof is your secret weapon to convince your readers to join you.
Providing them with additional content and early access to your articles will also reward your visitors.
This is how the Mad Scientist does it:
Pro Tip: Before displaying your newsletter subscription , give the visitor time to read your content. The more they interact with your blog, the better your form will work!
Anatomy of a Successful Newsletter Subscription
Welcome to our first issue of Anatomy of a Mussend.
Today we will analyze some of the best newsletter subscription examples to see what attracts them.
Now put on your masks and take scalpels, because everything will be just crazy!
( Disclaimer: No forms were harmed during the creation of this episode)
Pop-ups have a long history of hate from Internet users.Regardless of visuals, copy or timing, 90,010 visitors will always close your pop-ups if they find them annoying.
However, there are some shapes that visitors like.
First on our list is this exclusive gem of the creative minds of CHANTY, AI-powered team chat software.
As Morpheus himself would say, there is a difference between knowing the path and walking the path.
For Chanty , the road to success with newsletter subscriptions is a piece of cake.
Let’s see why:
Copy: Despite its brevity, the copy gives what the visitor wants to see.
Percentage adds credibility to the offer and excites the visitor.
Visuals: Integrating pop culture into your marketing efforts is a great way to free yourself from your regular newsletter subscription.
For Chanty, using the animation of the famous Morpheus Matrix character is both innovative and compelling .
CTA: The bright green button matches the blue background perfectly. It not only stands out, but also matches the visual design.
The Secret of a Successful E-Commerce Newsletter Subscription Form Revealed!
Here Converse has developed an extended registration form, in which, in addition to emails from visitors, the date of birth and floor are indicated.
In addition, requesting additional information enables Converse to deliver more relevant content from the through personalized campaigns.
Copy: Here we have two separate sections to copy. The first one on the left asks a question that prepares the visitor for action. In this section, Converse strategically summarized the benefits of joining its mailing list.
In addition, the second heading from the right tells visitors what they need to do in order for not to miss out on fantastic deals.
Visual effects: in this form, visual effects have a more secondary function.
When subscribing to an email newsletter, preference is given to less sophisticated elements to promote the message through their copy.
CTA: The Converse CTA benefits from the use of whitespace in its pop-up form. Black and white are a classic pairing that makes your calls to action stand out without diminishing their effectiveness.
3. General Assembly
General Assembly has a form that gives its visitors every reason to subscribe to their mailing list.
The company manages to personalize the experience of its users by by asking them what they would like to know.
Collecting customer information will also allow you to start segmenting your list. As one of the best email marketing practices, segmentation helps you deliver targeted content to reach your subscribers.
Cc: This email newsletter subscription uses the power of numbers to intrigue its visitors. Under the headline, the text presents an irresistible value proposition of the form using strong words such as “save” to generate interest from visitors.
Visual Effects: To make the form more efficient, the General Assembly uses an image of a woman taking notes. Familiar face looks inspiring for new visitors who want to learn something new and awaken the desire to register.
CTA: According to color psychology, red is one of the best colors for to attract the attention of visitors. The minimalist design also benefits the CTA, making it the first thing a visitor will notice.
4. Rogue + Wolf
Rogue + Wolf is a brand with unique image, reflected on its websites and in different marketing campaigns.
So it comes as no surprise why this brand has a special place on our list.
(I swear it’s not about jewelry and amazing stationery!)
Are you ready for their popup?
Copy: I have to say that the Force is strong in this. Its simplicity and the way the headline conveys the character of the brand in one line is phenomenal.
Using a specific language that reflects the culture of the brand also attracts visitors and gives them more reasons to subscribe.
Visual Effects: This popup is a prime example of matching your forms with your website design. Rogue + Wolf uses its stunning visuals to grab attention and get visitors to take action.
CTA: Although the CTA could have been a different color, the white font and exclusive copy make up for this.
In a nearby marketing galaxy …
Aha! You did it!
Since your newsletter subscription training is complete, it’s time to reward you as the new newsletter subscription master!
After reading this, you will be ready to optimize your email newsletter subscription and succeed in your list building efforts.
So, what are you waiting for? Optimize your forms now and you will immediately see your registration rate skyrocket.
And until we meet again young marketers, may the marketing force be with you!90,000 7 universities where everyone wants to study
Charles Darwin, Barack Obama and Hunter Thompson studied there, conducted (and are) thousands of scientific studies, forged the political and business elite. It is not easy to get there, not to fly out is even more difficult.But such is the payment for the right to become graduates of universities that do not leave the top lines of the world rankings. Here are seven universities in which everyone dreams of sitting down at a school desk.
The second oldest university in Britain after Oxford regularly leads the rankings of the best universities in the world. The very first college in Cambridge (today there are more than three dozen) opened its doors back in 1284. The name of the university is strongly associated with the important scientific achievements of its graduates – from Newton’s laws of mechanics to the discovery of hydrogen (Henry Cavendish) and the electron (Joseph Thompson) and deciphering the structure of DNA.The most spectacular building in Cambridge is King’s College Cathedral, which regularly hosts a boys’ choir. There are many nice bookstores and restaurants on the territory of the university, hundreds of bicycles are “parked” by the walls of the buildings. The most popular tourist activities in Cambridge are boat trips, as well as “jogging” in local museums – archaeological (with an emphasis on the travels of James Cook), zoological and polar (Antarctic exploration). Notable alumni: Isaac Newton, Charles Darwin, Francis Bacon, James Maxwell, Vladimir Nabokov, Frederic Senger (twice Nobel laureate in chemistry), George Byron, Samuel Butler, Stephen Fry, Sacha Baron Cohen.Tuition fees: about $ 14,000 per year.
The most prestigious university in the United States is located in Cambridge, Massachusetts (not to be confused with Cambridge in the UK). For decades, Harvard has been regularly forging cadres for the country’s political (eight American presidents graduated) and the country’s scientific elite (30 Nobel laureates). The main color of Harvard is burgundy, which is the color of most of the buildings on the campus. Libraries, office buildings and freshman dorms are located in the giant Harvard Yard Park, while the famous Harvard Business School and stadium, where the student football team plays, are to be found in the neighboring town of Allston.
Getting to Harvard as a tourist is easy – there are free guided tours several times a week (lasting one hour). While walking around the campus, do not forget to take a picture next to the statue of a seated John Harvard – students believe that if you rub the toe of his shoes with your sleeve, you will be able to pass all exams without problems. Notable alumni: Theodore Roosevelt, Mark Zuckerberg and Bill Gates (both did not finish their studies), John F. Kennedy, George W. Bush, Barack Obama, Matt Damon, Daren Aranofsky, Natalie Portman.Tuition fees: about $ 40,000 per year.
Princeton University is a member of the famous “Ivy League” – the association of the eight oldest universities in the United States. It is incredibly difficult to enroll here: only 8-10 percent of the total number of applicants applying for admission to the university are accepted. The oldest building on campus is Nassau Hall, which has a stunning history: it was here during the American Revolution that the Continental Congress was located, and here members of Congress learned that the British signed the Treaty of Paris (1783), recognizing the independence of the United States.Once in Princeton, don’t miss the huge university chapel with 27 stained glass windows and an 8,000 trumpet organ, as well as the ivy-covered Firestone Library, one of the largest in the world. Free guided tours for visitors are held daily on campus. Notable alumni: Woodrow Wilson, Francis Scott Fitzgerald (studied but did not graduate), John Nash (Nobel laureate in economics) Tuition fees: about $ 37,000 per year
One of the most famous universities in the world is located in the “epicenter” of Silicon Valley – near the town of Palo Alto in California.Dozens of talented specialists emerged from the depths of the university, who became the founders of many super successful companies, including Hewlett-Packard, Cisco Systems, Electronic Arts and Yahoo !. Some of the office buildings on campus are named after famous alumni. Unlike the “classics” of Harvard, Yale and Princeton, built in the Gothic style, Stanford immediately feels the southern breath of California. The campus looks like a Mexican resort: palm trees and cacti grow here, roofs of houses (for their construction were used sandstone) are covered with red tiles, a fountain is rustling, and a mosaic that adorns the facade of a local church gleams in the sun.One of the most amazing places in Stanford is a garden with wooden sculptures brought from New Guinea many years ago. In addition to guided walks around the campus (conducted daily), Stanford visitors can attend free lectures given by educators and young entrepreneurs. Notable alumni: John Steinbeck, Condoleezza Rice, Sigourney Weaver, Tiger Woods, Larry Page and Sergey Brin (founders of Google), Steve Fossett. Tuition fees: about $ 40,500 per year.
Together with Harvard and Princeton Universities, Yale makes up the top three in the famous Ivy League.At the same time, Yale seriously competes with Harvard (by analogy with British Oxford and Cambridge), which is especially evident in sports – football and boat regatta. Back in the early 1930s, the university was divided into 12 colleges, each with its own complex of buildings, with an eye on its English “colleagues”. This dozen also includes Morse College, named after the inventor of the code of the same name. The Yale campus is one of the most impressive in the United States. Mansions of the 19th century are combined here with Gothic towers and columns, openwork arches and carved facades of administrative buildings with sculptures “embedded” in them.Particular attention during a tour of the campus should be paid to the Sterling Library (it contains 11 million books), as well as the Yale Art Gallery with masterpieces of European and American painting from different periods and a rich collection of modern art. Notable alumni: Gerald Ford, William Clinton, Edward Norton, Meryl Streep, Jodie Foster, Henry Luce (creator of Time magazine), David Duchovny, Hillary Clinton. Tuition fees: about $ 40,500 per year.
The education of students at the oldest university in Great Britain began in the 11th century.The teaching staff of Oxford is huge by university standards – almost 4,000 people (more than a hundred of them are members of the prestigious British Academy), and the management system is confusing and complex. The campus is like a mini-state with four dozen colleges and seven “halls” (educational institutions without college status), each of which has its own rector. All Oxford students are assigned professor-mentors (“tutors”). It is strictly forbidden to enroll in Oxford and its rival Cambridge at the same time.Almost every building in Oxford is a piece of history. The famous Balliol College, founded in 1263, has studied many English prime ministers. The opulent Bodleian Library rivals the Vatican for the title of the oldest book depository in Europe. And the Eshmolovsky Museum of Art and Archeology is the oldest in the country. His collection includes a collection of ancient Egyptian art, works by Michelangelo and Raphael, paintings by Renoir, Rubens, Rembrandt and Picasso.Nearly all Oxford colleges and libraries and museums are free to visit. Notable alumni: Stephen Hawking, Andrew Wiles (the mathematician who proved Fermat’s Last Theorem), Graham Greene, Oscar Wilde, Margaret Thatcher, Tony Blair, Jonathan Swift, David Cameron. Tuition fees: depends on the specialty, on average – $ 14,000 per year.
Another Ivy League university occupies six blocks on New York’s Manhattan Island. The elitism of Columbia can be judged by the list of its alumni, which includes three US presidents, two dozen billionaires and 25 Oscar winners.The Faculty of Journalism of Columbia University presents the well-known Pulitzer Prize, FM radio was invented within the walls of the university, a new technology for the production of LCD displays was discovered, experiments were carried out with the fission of uranium atoms. The predecessor of Facebook, the social network Campus Network, also appeared here. Free excursions are held daily on the campus of the university, but you can also go for an independent walk, having previously armed yourself with a map. Unlike Princeton and Harvard, which easily grew in empty spaces, “Columbia” is squeezed into a metropolis, therefore it values every meter, and some of the administrative premises are located underground.However, this does not mean that the walk will be short – the campus is huge, and most of the buildings here (for example, the “Havemeier Hall” for chemistry students, within the walls of which six Nobel laureates studied, or the St. Paul’s Chapel with a unique mosaic) are worthy of special attention … Notable alumni: Franklin Delano Roosevelt, Mikhail Saakashvili, Warren Buffett, Jerome Salinger, Hunter Thompson, Barack Obama, Katherine Bigelow (first woman to win an Oscar as a director). Tuition fees: about $ 45,000 per year.90 002 (381 Hits, 1 Hits today) 90 003 forwarina 90,000 Chapter Seventeen The Infrared Factor. Food Journey
We will cure you, but this is not all
Before me is the usual invitation, made with all due respect. There is a map-scheme by which you can orient yourself, the address and time of the upcoming event, as well as a friendly offer to take the whole family with you.But the design elements are unusual: the illustration shows the human large intestine in section with neatly made explanatory notes. Above in a cheerful “festival” font: “We invite you to a meeting with the intestinal microflora!” The host is Alexander Koruts, gastroenterologist and assistant professor of medicine at the University of Minnesota. In addition to advising on colonoscopy and treating dyspepsia, he “transplants” colon bacteria – transplants the intestinal microflora.
Almost all those present participate in this work.Mike Sadowski is the co-editor of the Fecal Bacteria textbook and research partner of Korutz. Leaning against the sideboard, stands Matt Hamilton, after completing his Ph.D. at the University of Minnesota on a temporary basis and in charge of preparing the “transplants.” He spooned onto a plate a homemade salad made in the Koruts house according to a Russian recipe from dark red beets. He doesn’t skimp on his portion, and the nurse tells him that tomorrow he will “look like a gastrointestinal hemorrhage.”
The nurse herself does not take her eyes off the chocolate-covered bananas laid out whole on a platter. This is one of the “thematically seasoned” desserts created by the 13-year-old son of Koruts. James, as they say, is dad’s son – smart, cultured and with a crafty humor. He knows how to play classical music on the piano standing in the living room and dreams of eventually starting to write novels. The nurse asks him what number is dessert  on the Bristol Stool Scale ? The younger Koruts answers without hesitation: to the fourth (“like a sausage or a snake, smooth and easy to pressure”).
It is difficult to find among those who are talking who would not lead at a party with refreshments dubious, at a stranger’s glance, conversations about food. And not because the audience is limited or poorly educated, but because they see the universe of the large intestine quite differently from most of us. The interaction between the human body and the microbiome (as hundreds of billions of our “gut lodgers” are now called) has recently become an area of intense research. For decades, experimenters have sought to determine the role of foods and nutrients in the prevention and treatment of disease.But now this approach seems too simplistic. Today’s goal is to take a closer look at how our body interacts with food and microorganisms that help process it. An example is the group of unchanging cancer fighters – polyphenols. This is part of the daily diet of people – substances found in coffee, tea, fruits and vegetables. Some of the most valuable polyphenols are not absorbed in the small intestine, and we depend on how well the bacteria in the large intestine metabolize them.Based on the microorganisms in your gut, you may or may not be able to benefit from what you eat. Or you may be harmed. Overcooked red meat has long been called a carcinogenic product, although in fact it is only a raw material for the occurrence of carcinogens. This kind of “raw material” is harmful to us if friendly microorganisms living in the intestine are not connected to its processing. (This also applies to medicines: depending on the composition of your microflora, the effectiveness of certain drugs may differ markedly.) This scientific direction is new and requires answers to a considerable number of complex questions. However, to summarize, the general meaning is simple: as it turns out, changing the microflora that is organic to humans can be a more effective strategy for treating and preventing many ailments than changing the diet.
We are all representatives of the culture in which it has always been customary to demonize bacteria in general and microorganisms picked up from others in particular. We may find it extremely outrageous to think that we will be taken to the hospital for the “implantation” of bacteria taken from the colon of another person.But for a patient whom we will soon meet and who was infected with Clostridium diffcile , such a “transplant” of microflora is a welcome event. Chronic infection Clostridium diffcile (to use the medical term for a health threat) can permanently incapacitate a person, and in some cases even lead to the development of a deadly disease.
“When you are 55 years old and have to change diapers ten times a day,” says Matt Hamilton, “you are defenseless against the IR factor” .He puts stuffed tomatoes on his plate. He has a powerful and unbreakable appetite for a large young man.
“For this patient, there is no pressure from the IR factor anymore,” adds the word Koruts. – There are already more than enough ikows in his life. The disease is chronic, and the only thing a person needs in his position is to simply get rid of it. And that’s all. ”
As for bacteria in general, the attitude towards them is being radically revised. For starters, there are a lot of them – much more than the cells in the human body.There are nine (albeit smaller) bacterial cells for every cell in the body. Korutz seems to be inclined to view the “they versus us” problem not only in a physiological or purely medical way, but also in a metaphysical one. “Bacteria are a metabolically active organ inside our body.” They are you. And you are them. “This is a philosophical question. Who possesses and who possesses? ”
“Demography of bacteria” determines the everyday state of people. “Certain communities of bacteria living in the intestine are able to induce their ‘host’ to adhere to a certain diet or to store energy in different ways.”(Clinical trials are currently underway in the Netherlands to test whether bacteria taken from the faeces of lean donors and transplanted into overweight subjects can contribute to their weight loss.  The results are encouraging, although not overwhelming.) gives a memorable example of how microorganisms can secretly manipulate the behavior of a living being. The parasite Toxoplasma infects rats, but must enter the cat’s intestines to reproduce.His strategy is to target the rodents’ brains by producing cravings for cat urine. As a result, the rats run to the cats and are killed and eaten. If you become a witness of such events, without knowing their background, you will have to scratch your head and ask yourself: what is going on with the rats? And the scientist smiles. “Do you think maybe the Republicans have a different microflora?”
So how is the script born for the characters and performers living within us? First of all, it is written according to the will of fate.The microflora in the large intestine of each of us, to a greater or lesser extent, remains approximately the same as it developed at the age of six months. A person receives about 80% of the intestinal microflora from the mother at birth. “It’s a very robust system,” says Koruc. “You can use it to draw a person’s family tree.”
The party seems to be heading for a close. I head to the kitchen to say good night to James Koruts and his cheerful and sweet friend Katherine. The blender sits at the edge of the sink, waiting to be washed.”Hey,” James says, “what about the poop-colored chocolate smoothie?”
It’s okay. I know they won’t give me a fake.
As with any transplant, it all starts with the donor. “Anyone will do,” says Koruts. He has no idea what he needs, that is, which bacteria will turn out to be angels of vengeance, capable of defeating Clostridium diffcile . But even if it were known, there is no simple and easy way to determine the types of bacteria present in the donor material.Most faecal bacteria are difficult to grow in the laboratory because they are anaerobic, meaning they cannot survive in the presence of oxygen. (The well-known strains E. coli and Staph are an exception to the rule. They can successfully exist in the external environment, as well as find a place for themselves on doctors and their equipment, and indeed everywhere.)
The only thing that Koruts requires from donors is the absence of digestive disorders and infectious diseases.Family members are not the most desirable donors, as they are not always truthful when answering doctors’ questions about their health problems. “You don’t necessarily tell your loved ones that you went to prostitutes.” Koruts anxiously recalls one simple guy who, for obvious reasons, wished to remain incognito. His microflora was transplanted to ten patients – and they all recovered. “And he himself seemed to have grown wiser, and they began to respect him more,” adds Koruts dispassionately. Most of what the doctor says is spoken with a dispassionate air.”In Russia,” he tells me, “if you smile too much, people might think that something is wrong with you.” Alexander has to remind himself that it would be nice to smile sometimes during conversations with others. Sometimes this understanding of the situation is slightly delayed – like the words spoken by a foreign correspondent who is reporting live from somewhere far away.
“Here he is.” A tall stranger, dressed as the Minnesota winter dictates, strides into the hallway, carrying a small paper bag.
“Not the best I did,” says the man, nodding in greeting and handing the package to Korutsu. And without adding anything more, he turns to leave. He does not look confused – rather, he is in a hurry. He is a hero that bears little resemblance to a hero. But he is also the one who quietly saves lives and helps restore health to people by sharing with them the products of his morning toilet.
Korutz slips into an empty classroom and dials Matt Hamilton’s phone number.This morning, when the bacteria transplant was scheduled, Matt had to stop by the hospital for a short while on his way to the environmental microbiology lab, where he is working all the time and where the material is to be further processed. By this time, he is usually already there, and Koruts does not find a place for himself from impatience. Anaerobic bacteria taken from the colon require quick action. Nobody knows how long they will remain viable.
Koruts leaves a message: “Hi, this is Alex.The product is ready, you can pick it up. ” Alexander narrows his eyes: “ I think , dialed his number.” If the message gets to someone else, its meaning may seem highly questionable. A picture arises in my mind: the drug control officer shaking the gastroenterologists, and Korutz furiously tries to explain something.
Koruts is barely able to control himself when Matt rushes in in a hurry, covered in snow like a polar bear and full of apologies. Matt smiles as naturally as Alexander will never be able to.It seems to me that it is impossible to be angry with Matt Hamilton.
The laboratory is 10 minutes away by car. Matt drives fast, and the portable refrigerator keeps pulling out of the back seat, and there is some tension in the car. This refrigeration device is a conspicuous thing. It looks like a cross between a box with a set of products and a living passenger. Soon we are already circling, looking for a place to park. Hamilton is indignant at the waste of time: “I would have taken organs, they would have given out a parking pass long ago!”
Looks like finding a parking lot is a longer matter than the work process itself.The equipment you need is simple: an Oster blender  and a set of sieves for sifting the earth. There are two nozzles built into the blender lid: one to pump in nitrogen, the other to displace oxygen. Usually, two to three 20-second pulses are sufficient. The material becomes liquefied to the required extent, and the screening stage begins. For obvious reasons, everything happens under exhaust ventilation. Passing everything through the sieves, Matt casually chatters, from time to time naming something recognizable – a piece of chili, for example, or a peanut.
The decision is made to run everything through the blender again. If the material does not flow freely, then it can clog the colonoscope and prevent the even distribution of microbes in the large intestine. Hamilton turns to face me: “Today we are faced with what we have to do if there are too many hard and dense pieces, and not just something almost homogeneous.” It’s like in the reality show American Chopper, when Paul Senior or Vinnie look directly into the camera and comment on what the viewers see on their screens.
The liquid mass is finally poured into a container with a very strong lid and sent back to the cooling unit. It looks just like coffee with milk, only milk has a reduced fat content. There is almost no smell, all gases have gone into the hood even earlier. The three of us, Matt, myself and the portable refrigeration unit, are all in a hurry to get back into the car to head back to the hospital.
The patient to be transplanted has already arrived and is waiting on a gurney in a curtain-fenced cubicle.Korutz is still in the hallway, since he hadn’t had time to take off his light coat. Matt hands Alexander the refrigerator box. The material is still in a plastic container lined with ice. Koruts asks a passing nurse where to leave the container before opening the treatment room. She casts a fleeting glance in our direction on the run: “Just do not bring this to where we drink coffee during breaks.”
Like humans, bacteria feel worse or better not so much on their own as depending on the circumstances.Staphylococci, for example, are not too comfortable on the skin – probably because there is not enough food for them. As soon as they get into the bloodstream (say, through an operating incision), we get a completely different story. Receptors and surface proteins allow microorganisms to “smell” nutrients in their environment. As Hamilton puts it: “This is a nice place, they say to themselves, let’s rush here.” Everyone to the gut bacteria party! But here’s the bad news: The strains of bacteria in hospitals are usually antibiotic-resistant.Hospitalized patients often have weak immune defenses and cannot fend for themselves.
Typical case – E. coli . Most of its strains, being in the large intestine, do not give clear symptoms. The human immune system habitually resists many of these bacteria that live in the intestines. No alarms. But as soon as the same strains enter the urethra and bladder, our body already perceives their presence as an encroachment on our health.And now the immune response itself creates the symptomatology – in the form of, say, an inflammatory process.
Even C. diffcile  itself is not yet pathogenic. This bacterium is present in the microflora of 30 to 50% of newborns, which does not cause any painful manifestations. Other bacteria may limit the excretion of C. diffcile toxins, or the volume of its bacterial mass is too small to show noticeable symptoms of illness.
Problems arise after the intestines are “flushed out” with antibiotics. C. diffcile gets a chance to reclaim a foothold and “take a position in society.” As much as hospitals fight to keep their walls clean, spores C. diffcile are found everywhere. Under certain conditions that affect the development of the intestinal environment, this microbe can truly thrive. Diverticula – pockets sometimes formed in the walls of the large intestine – often occur with chronic constipation.If the muscles of the intestine are forced to push forward with force the food lump or residual products of digestion, and in some areas the intestinal wall is weaker than usual, then the internal pressure finds places of least resistance. As a result, a weak spot in the wall protrudes outward in the form of a bubble – and a small pocket is obtained. Spores C. diffcile willingly settle in such “nooks”.
Can antibiotics treat C. diffcile infection? Yes, 80% of the time it does.However, after a week or two, the turn of the remaining 20% begins. Having anchored in diverticula, they resist destruction – like al-Qaeda militants, only hiding in the hard-to-reach “caves” of the gastrointestinal tract. “Antibiotics are a double-edged sword,” says Koruts. “They suppress the reproduction of C. diffcile , but at the same time they also kill the microflora that prevents the pathogen from multiplying.” Whenever the patient has a relapse, the likelihood of another noticeable worsening is doubled.Infection with C. diffcile kills about 16,000 Americans each year.
In our time, diverticula can turn into abscesses in many patients. Numerous severe bouts of colitis cause diarrhea, and in some situations it is necessary to provide nutrition to the patient only with intravenous fluids. However, looking at the patient who had just been brought to the examination room, you cannot say all this. He was already sedated with Versed. And he lies quietly on his side – no pants, but in “johnny” (a hospital blue and white shirt with ties on the back).Hospitalized patients undergoing various medical procedures are sometimes excruciatingly vulnerable psychologically. There, behind the hospital walls, they may be generals or leaders of entire organizations, but here they are only sick. Obedient, hopeful and grateful.
The lights go out slightly and the stereo starts to play classical music. To test the depth of the sedative effect, Koruts starts a conversation with the patient. He listens to the patient’s words, gradually slowing down the pace of his own speech and lowering his voice.”Do you have any pets?”
There is a moment of silence in the room. “…Pets”.
“I think we can start.”
A nurse brings a container of laboratory vials. I ask her if the red color of the plugs serves as a warning about the biological hazard of microorganisms inside them?
“No, only the brown color of the material itself.”
If you don’t look too closely, a fecal transplant is very similar to a colonoscopy. The first thing that appears on the monitor screen is the view of the ward panned as the ultra-wide-angle fisheye lens built into the colonoscope probe sees it when the device is removed from the holder and brought to the patient’s bed.If you’re still young enough and can afford not to get to know the colonoscope, imagine you’re at a bar and the bartender is holding a soda gun — a long, flexible black tube with buttons embedded in a guide head. True, the bartender has access to buttons for soda or cola, and Koruts chooses between carbon dioxide (to expand the intestine – so that its “interior” is better viewed) and saline (to wash out the remains of what in the language of doctors is called “unsatisfactory results of preparation”).
Alexander controls the control buttons with his left hand, and twists the flexible hose with his right hand. I would say that his actions are somewhat similar to playing the accordion or piano, when each hand is busy with its own work independently of the other. Koruts, in addition to his colonoscopy skills, who knows how to play the piano, prefers the analogy of prosthetics instead of amputated arms. “Over time, it becomes like a part of your body. Even though my nerves are not there, I still feel what is happening. “
The probe of the colonoscope is already inside, and we are “on the rise.” The patient’s heartbeat is reflected by the pulsation of the intestinal wall. Koruts makes a small turn. Changing the position of the patient helps to avoid too sharp a deviation, so the nurse puts pressure on the patient – almost like a chauffeur who needs to slow down at a bend in the road.
Using the plunger on the control head of the colonoscope, Alexander injects a portion of the transplanted material. Since the intestines were previously cleansed with antibiotics, unicellular “aliens” should not meet with hostile reception from the “aborigines”.Although some representatives of the patient’s own microflora managed to survive even under the influence of drugs, “immigrants” will certainly dominate anyway. According to Koruc’s research, within two weeks the microflora of the donor and the recipient will come to an optimal ratio.
Another release of the transplanted material at the very end of the large intestine – and the doctor removes the probe of the colonoscope.
A couple of days later, Koruts sends me an e-mail from the patient, removing, of course, the patient’s last name.The pain and diarrhea that had prevented him from working for a year disappeared. “I,” he writes, “had one heavy chair on Saturday night.” You might not find such an event particularly exciting on a Saturday night, but Mr. F. felt it was almost the ultimate dream.
The first transplant of this kind was performed in 1958 by a surgeon named Ben Eisman. At the early stage of antibiotic use, patients often suffered from diarrhea caused by massive death of normal microflora.Eisman suggested that it would be helpful to replenish the patient’s gut flora with friendly gut bacteria from another person. Ben is now 93 years old and lives in Denver. I wrote to him, and in response he said: “Those were the years when, having grasped a suitable idea, we just tried it in practice.”
Rarely, very rarely did medicine have to get at its disposal a method of treatment that was just as effective, inexpensive and free of side effects. As I have already written, in the fight against the intractable infection of C.diffcile Koruts performed 40 microflora transplants – and the success rate reached 93% of cases. In a 2012-sponsored study published by the University of Alberta, 103 of 124 faecal transplants experienced immediate improvement. 55 years have passed since Eisman first pressed the plunger button, but even now none of the US insurance companies formally recognize this procedure.
Why? Is the IR factor hindering the approval of the method? Partly yes, Koruts believes: “The change is too drastic.It’s hard to accept. ” The scientist believes that the perception of what is happening is significantly influenced by the procedure for moving from the experimental stage to the generally accepted method. A year after my meeting with Koruc, leading representatives of the gastroenterology and infectious disease control community invited a “faecal transplant enthusiast group” to come together to come up with a document aimed at identifying “best practices” and optimal procedures. Together, the first step has been taken, confirming the legitimacy of the new methodology and encouraging insurance companies to officially introduce it into the practice of paying for medical services.Even in mid-2012, there were no rules for compulsory payments for fecal transplantation procedures, nor agreements on appropriate fees for doctors. Currently, the invoice for the colonoscopy is being filled, and nothing more.
The bureaucracy that exists in the field of health care sometimes blocks the way to improving health care, and to such an extent that in some cases it seems simply amazing. It took Koruts a year and a half for his work in bacteriotherapy to combat recurrent C.diffcile , received approval from the University of Minnesota Supervisory Board. And this despite the fact that he, the council, could see how safe the medical care they received was for patients, and its members had no reason for significant criticism or reasons for concern in connection with the methodology used. That morning, when I happened to see a transplant of intestinal microflora, Alexander showed me a certain object with which I had never dealt with before. It looks like a plastic bowl with wings.It is called a “toilet hat” . Designed to collect “donor material” and is installed directly on the toilet. “It took about two months to place an order,” says Koruts. The supervisory board of the university sent me back an application with the question: who will pay? ” The price of one device is 50 cents.
Pharmaceutical concerns make money on the treatment of diseases, but not on the cure of the sick.
Alexander also worked on the possibility of using fecal transplant for the treatment of ulcerative colitis .Inflammatory Bowel Diseases: Irritable Bowel Syndrome, Ulcerative Colitis, Crohn’s Disease – all of these ailments are believed to generate an inadequate immune response to bacteria typical of the human microflora, as a result of which the large intestine is under double fire. So far, the supervisory board has refused to approve the trial program, pending approval by the Food and Drug Administration (FDA). But we are only talking about the research program. The final approval received from the Directorate to make this or that medical procedure available to everyone can take almost a decade, and the process itself requires considerable financial investments.
In the case of faecal transplantation, neither drugs nor special equipment are used. Therefore, there is neither a pharmaceutical company nor a manufacturer of special devices with pockets so deep that money can be drawn from them for multi-stage clinical trials. For that matter, drug firms would be more interested in opposing the official approval of this technique. Pharmaceutical companies make money by curing diseases, but not by curing sick people.“The stakes are high,” Korutz admits, “at billions of dollars. I already told Katerina: if everything works out, look for me at the bottom of the river and don’t be too surprised. ”
We are sitting in Alexander’s office – right between the colonoscopes. Above our heads, on a shelf, rests a deathly pale plastic replica of a human rectum, affected by all imaginable and inconceivable ailments – including hemorrhoids, fistulas, ulcerative colitis, fecal matter … Is this a symbol of the American healthcare system?
“Advertising props” – smiles Koruts.The pharmaceutical firm handed them out during Digestive Disease Research Week, an annual convention of gastroenterologists and drug manufacturers. The random person was dressed up appropriately, and he played the Stomach and delivered samples.
As the bureaucracy crawls forward, fecal transplants to combat C. diffcile are quietly being performed in hospitals in 30 states. However, there are 20 more states where patients are prevented from being treated with this method.Some patients decide what one researcher in the scientific paper on pages Clinical Gastroenterology and Hepatology called “self-organized fecal transplant.” And while seven out of seven people with C. diffcile disorder, improved their health on their own or with a “family-run” fecal transplant using pharmacy-bought enemas, things did not always end as well as desired. More recently, a woman emailed Korutsu asking for advice.However, she retreated from the instructions received, pouring tap water into the blender – and the chlorine killed the bacteria. In another case, the transplantation of microflora, carried out at home, turned out to be the replacement of one source of diarrhea with another – because fecal parasites were transmitted from the donor to the recipient. Rather than defending the interests of patients, the supervisory board – with all its procrastination and bloated paperwork – is actually pushing sick people on the wrong path, which is harmful to health.
The practice of fecal bacteriotherapy should be modernized, and preferably more quickly.More thorough filtration will ensure the separation of unicellular organisms from any “dirt”. It is necessary to dose the bacterial material with the addition of cryoprotectants to protect cells from damage by ice crystals. But at the same time, donor material should be frozen and delivered there and then, where and when it will be needed. The operations carried out by Koruts are already developing in this direction.
The holy grail can be a simple tablet used with lactobacillus suppositories – and this method will serve as the basis for the treatment of recurrent infection associated with insemination with yeast.Unfortunately, aerobic microorganisms, which are easy to cultivate and maintain in the presence of oxygen in the laboratory, are unlikely to be particularly beneficial to patients. Although researchers today do not know exactly which bacteria are most important in the treatment process, it is known that these species must be anaerobic and adapted to exist inside the large intestine. We all need microflora that is the most resilient in a healthy human body and evolutionarily ready to meet the individual needs of our nature.In other words, one that can play the role of a partner in the fight for the overall health of the host and friendly bacteria.
I asked Alexander what probiotic  is on sale? Marketing, he replied. Microbiologist Gregor Reid, director of the Canadian Center for Probiotic Research and Development, shares this sentiment. With the exception of one case, bacteria (even existing ones) contained in probiotics are aerobic in nature – growing, using and transporting microorganisms under conditions that exclude oxygenation has been and remains a complex and expensive business.95% of “probiotics”, according to Reed, “have never been tested in humans, and cannot even be called such.”
I’m ready to predict that – one way or another, in a dozen years or a little earlier – each of us will find an acquaintance who has benefited from a dose of “material” produced by the body of another person. More recently, I received an email from a doctor in Texas about Lloyd Storr, a physician in Lubbock. This physician cured a chronic ear infection with an at-home “earwax transfusion” – when the recipient received, drop by drop, the donor material dissolved in boiling glycerin.Earwax maintains an acidic environment, preventing bacterial overgrowth and probably carries some antimicrobial components. However, whatever the mechanisms of such interaction, in some cases they work better than everything else. Koruc encouraged one of his friends (a periodontist by profession) to try bacterial transplantation as a treatment for gum disease .
People who are closely familiar with the structure of the human intestine see perfection in it – and not only in its complex organization, but also in its internal landscape and architecture.
If everything goes on as it should, then the hysterical fear of everything bacterial – mixed with someone’s self-interest and enduring love for purrella and lysol – will come to naught. Thanks to the courageous pioneers of bacterial transplantation with their blenders preparing material for transplant from donor to recipient, silly nervousness and unfounded fears will give way to a rational view of things. And, it is possible, they will even bring a bit of gratitude to the creators of the method.
And toilet hats will rise in your honor, Alexander Koruts!
A special irony is that the alimentary tract was originally “our everything”.Finally, when we drove away from his clinic on the last day of my stay at the University of Minnesota, Korutz remarked: “In essence, we are all earthworms that have reached a high stage of evolution, developing around our digestive tract.” In the end, the food processor had to acquire a brain to search for food and limbs to obtain it. The living creature grew in size, and he needed circulatory organs to deliver fuel to his arms and legs. And so on.Even now, the digestive tract has its own immune system and its own primitive brain – the so-called intestinal nervous system. I recall what Tony van Vliet said about one point: “It is strange for people to think that each of us is a big pipe, and what else is around it.”
We are what we eat. Moreover, we are also the way in which we eat. Let’s say thanks to nature: we are not anemones spewing out the remnants of lunch through the same hole in which the food was fed.And we will be glad that we have no need to graze somewhere on the lawn and we are not ruminants who spend our whole life throwing fuel into the stove. And we will thank our digestive juices and enzymes, and our intestinal villi, and fire, and the ability to cook food on it, and all the miracles that made us what we are. Koruts cites the example of a gorilla, our closest relative among the great apes, who has retarded development due to a less “modernized” intestine, which spends a fair amount of energy on its own activities.Like the cow, the gorilla subsists on large amounts of raw plant foods that need to be fermented. “The gorilla eats leaves all day. It just chews and then digests inside itself. And where can great thoughts be born here? ”
People who are closely familiar with the structure of the human intestine see perfection in it – and not only in its complex organization, but also in its internal landscape and architecture. In one of the numbers of the New England Journal of Medicine for 1998, two Spanish doctors published several photographs.The photographs show the “gauuration of the transverse colon”, with arcades arranged one by one along the line of each upper floor – as in the house of Mila (La Pedrera), built by Antoni Gaudi in Barcelona . Inspired and wanting to see my own “Mila’s house” inside myself, I decided on the first colonoscopy in my life without the use of drugs .
I cannot express in one word what I felt during these ten minutes of my life. Curiosity, a sense of being chosen, and even humility are mixed in me.Awe on the verge of fear. It was as if I was back in a snowy field on the outskirts of Fairbanks, Alaska, and the northern lights blazed over my head, which seemed so close to me that I fell to my knees. On a dark night in the mountains, it crushed me, and I kept peering and peering into the sparkling strokes that were born above me in the space of our Galaxy. Stopping my gaze on my own ileocecal valve or peering into the depths of my appendix, observing with my own eyes all the magnificent complexity of the human body, I felt, to be completely frank, somewhat restrained.I think you understand what I mean. Most of us live our lives without even looking at the organs of our bodies – the most precious and amazing things we possess. Until things go wrong, we rarely take the trouble to think about them. It seems strange to me. How is it: Christina Aguilera is more interesting to us than the inner space of our bodies? Or is it me myself – a strange person, in someone’s opinion? You might say to yourself, “Well, Mary Roach is always going to hell!” And I will answer: “Yes! But not for long – and with all due respect to you. “
This text is an introductory fragment.Continuation for liters 90,000 Times do not choose. Live and die in them I hasten to share the freshest impressions of the musical “Times do not choose” of the Moscow Theater of Musical.Here about him: http://teamuz.ru/plays/vremena-ne-vybirajut/ I must say that the show was successful. Easy, elegant, sophisticated. The music of the 30s of the last century is mesmerizing. American jazz is subtly intertwined with Soviet songs, and the present time smoothly passes into the time of the past and vice versa. The love story of an American jazz singer and a Soviet pianist, of course, must have been tragic. And yet the happy ending took place. And don’t ask me which one. Go and watch the play.
Since photography and video filming of the performance is prohibited, I will show you photographs of 2012 from the pre-premiere screening of scenes from this performance at the Broadway on Tverskaya festival.Sorry for the quality of the photos, taken by the ancient camera
01. Jennifer – Valeria Lanskaya
All this reminded me of the romance of our great actress Zoya Fedorova with the deputy head of the naval section of the American military mission Jackson Tate. It began in January 1945. And already in July, Fedorova was sent on a tour to the Crimea, and Tate was asked to leave the USSR within 48 hours. He did not even know that in 1946 his daughter was born. Soon Fedorova was arrested. With Tate, she was able to meet in the United States only in 1976, but did not stay with him.In 1980, she met in the United States, but she was not released, and on December 11, 1981, Zoya Fedorova was found murdered in her apartment. The killer was never found. And the performance, as it were, is a mirror image of this story. I don’t know whether the authors of the libretto Mikhail Shvydkoy and Aleksey Kortnev made a start from this or it happened by chance, but they hit the mark for sure.
This is a lyrical and historical digression inspired by the performance. However, let’s get back to it. And great actors are involved in the musical.Let’s find out who they are.
03. Becky – Ksenia Larina
The host of the radio station Matt Frey is played by Efim Shifrin. It would seem that he is not a singer at all. But no, this is what is called “a man sings with his soul.” This is such a Raikinsko-Bernesian. This is from there, from afar, from that old era. Well, everything was played flawlessly as an actor.
Melissa, Freya’s assistant – Oksana Kostetskaya became a discovery for me. A very interesting voice.
Becky – Ksenia Larina, beyond praise.Her face just lives. Every movement is conveyed by facial expressions.
Jennifer, Frey’s mother – Teon Dolnikov. Also brilliant, lyrical and tragic.
Matvey – Ivan Vikulov, Vasily – Evgeny Waltz, Joshua – Evgeny Viltovsky, Misha – Stanislav Belyaev, all these are wonderful actors with excellent voices.
Separately, it should be said about the actors of the extras. Well done! And dances and songs, everything is performed from the heart.
In general, young actors have a subtle sense of the Soviet era of the 1930-1960s, which is commendable.
And of course, I felt nostalgic from the bottom of my heart. I remembered the Soviet childhood, golden, parents. Thanks to the Moscow Theater of Musical for a good performance and a good evening.