How will the partnership between Adrenaline’s LXM PRO and Major League Lacrosse impact the sport. What changes can players and fans expect from this collaboration. How does this agreement benefit the growth of professional lacrosse.
The Groundbreaking Alliance: LXM PRO and Major League Lacrosse
In a landmark move for professional lacrosse, Adrenaline Lacrosse and Major League Lacrosse (MLL) have forged a partnership that promises to reshape the landscape of the sport. This collaboration, involving Adrenaline’s LXM PRO Tour and its industry-leading Adrenaline Apparel, marks a significant step towards unity and cooperation in the world of professional lacrosse.
The partnership aims to eliminate conflicts within the outdoor pro lacrosse scene, providing top-level players with unprecedented freedom to choose when and where they play. This agreement is set to take effect in the upcoming season for both the MLL and the Adrenaline LXM PRO Tour, ushering in a new era for professional lacrosse.
LXM PRO Tour: A Dynamic Alternative to Traditional Pro Lacrosse
LXM PRO Tour, operated by Adrenaline Lacrosse, has established itself as a nimble and innovative alternative to traditional professional lacrosse leagues. How does the LXM PRO Tour differ from conventional leagues? The tour attracts top players to compete nationwide, showcasing the sport in a wide range of emerging markets.
In 2013, the LXM PRO Tour featured 12 stops across the United States, including:
- Orange County
- San Diego
- Chicago
- Utah
- Sacramento
- Dallas
- Atlanta
- Arizona
- Las Vegas
- Florida
- Los Angeles
This unique format has allowed the LXM PRO Tour to bring high-level lacrosse to areas that may not have established professional teams, contributing significantly to the sport’s growth and popularity.
Major League Lacrosse: The Established Pro Lacrosse Powerhouse
Major League Lacrosse, founded in 2001, has long been the industry giant in professional lacrosse. Operating a competitive league model, the MLL has successfully maintained a strong presence in the sport for over two decades. As of the partnership announcement, the MLL comprised eight franchises located in:
- Denver
- Ohio
- Charlotte
- Florida
- New York
- Chesapeake (Annapolis)
- Rochester
- Boston
The MLL’s established structure and long-standing presence in major markets have been instrumental in elevating the profile of professional lacrosse and providing a stable platform for the sport’s top athletes.
Synergizing Schedules: A Win-Win for Players and Fans
One of the most significant aspects of this partnership is the strategic alignment of schedules between the LXM PRO Tour and the MLL. How will this scheduling change benefit players and fans? Adrenaline will be shifting the LXM PRO season to occupy the non-MLL months of September through March. Concurrently, the MLL will permit its players to participate in the LXM PRO tour during this timeframe.
This coordinated approach results in two distinct and exciting professional lacrosse experiences filled with the world’s top players, available to fans across the country throughout the year. The elimination of schedule conflicts allows players the freedom to participate in both leagues, potentially elevating the level of play and providing more opportunities for athletes to showcase their skills.
Player Benefits and Opportunities
The partnership opens up new avenues for players in both leagues. The MLL will re-open its player pool, allowing interested LXM players to register and enter the league. This cross-pollination of talent has the potential to raise the overall level of competition and provide players with diverse playing experiences throughout the year.
Adrenaline Apparel: Bringing Fresh Style to the MLL
As part of this groundbreaking partnership, Adrenaline’s industry-leading apparel division will become an official partner of the MLL. What role will Adrenaline Apparel play in this collaboration? The company will serve as the exclusive provider of hats and shooting shirts, as well as a supplier of performance team socks for the entire league.
Adrenaline’s design team is set to create custom, lacrosse-specific apparel items for the MLL, infusing them with the brand’s signature western flair. This collaboration promises to bring a fresh, innovative look to MLL team gear, further enhancing the league’s visual appeal and player comfort.
The Vision Behind the Partnership
The driving force behind this partnership is a shared vision for the future of lacrosse. Both Adrenaline CEO Alex Cade and MLL Commissioner David Gross have expressed mutual appreciation and respect for each organization’s contributions to the sport. This spirit of cooperation and inclusivity is at the core of the agreement, aiming to provide top-level professional athletes with maximum flexibility and opportunities.
Alex Cade, CEO of Adrenaline, emphasized the positive nature of this collaboration, stating, “This partnership between Adrenaline Apparel, Adrenaline’s LXM & the MLL is one that truly shows the nature of cooperation that is taking hold within our sport. This positive movement is at the core of everything we stand for at Adrenaline.”
Impact on the Growth of Professional Lacrosse
How will this partnership affect the overall growth of professional lacrosse? By combining the strengths of both organizations, the collaboration has the potential to accelerate the sport’s development in several ways:
- Expanded market reach: The LXM PRO Tour’s presence in emerging markets complements the MLL’s established franchises, potentially growing the sport’s fanbase.
- Year-round professional play: The coordinated schedules provide fans with access to high-level lacrosse throughout the year.
- Increased player opportunities: Athletes can now participate in both leagues, potentially increasing their earning potential and exposure.
- United marketing efforts: The combined promotional power of both organizations could lead to increased visibility for professional lacrosse.
- Innovation in apparel and equipment: Adrenaline’s involvement in MLL apparel could drive advancements in lacrosse-specific gear.
Future Prospects: What’s Next for LXM PRO and MLL?
As the partnership takes effect, both organizations are gearing up for exciting developments. What can fans and players expect in the coming months? Adrenaline has announced plans to reveal the new 2014/2015 Adrenaline LXM Tour stops in the near future. This announcement will be followed by a player acquisition process and the unveiling of official team rosters.
For the MLL, the reopening of the player pool presents an opportunity to infuse the league with fresh talent from the LXM PRO Tour. This influx of players could lead to increased competition for roster spots and potentially elevate the overall level of play in the league.
Potential Challenges and Opportunities
While the partnership presents numerous benefits, it may also face certain challenges. How will the organizations address potential issues? Some areas that may require attention include:
- Maintaining distinct identities: Both the LXM PRO Tour and MLL will need to preserve their unique characteristics while collaborating.
- Balancing player commitments: Ensuring that players can effectively participate in both leagues without burnout or scheduling conflicts.
- Coordinating marketing efforts: Developing strategies to promote both entities without creating competition between them.
- Adapting to market feedback: Remaining flexible to adjust the partnership based on fan and player responses.
Despite these potential challenges, the opportunities for growth and innovation in professional lacrosse are significant. The combined expertise and resources of Adrenaline and the MLL could lead to groundbreaking developments in how the sport is played, marketed, and experienced by fans.
The Broader Impact on Lacrosse Culture
Beyond the immediate effects on professional play, this partnership has the potential to influence lacrosse culture as a whole. How might this collaboration shape the future of the sport? Some possible outcomes include:
- Increased youth participation: Greater visibility of professional lacrosse could inspire more young athletes to take up the sport.
- Expansion of lacrosse into new regions: The LXM PRO Tour’s focus on emerging markets, combined with the MLL’s established presence, could accelerate the sport’s geographic spread.
- Advancements in training and development: Shared knowledge between the two organizations could lead to improved coaching and player development methods.
- Evolution of playing styles: The cross-pollination of talent between the LXM PRO Tour and MLL might result in new tactical innovations and playing styles.
- Enhanced media coverage: A unified professional lacrosse landscape could attract more media attention, potentially leading to improved broadcasting deals and increased exposure.
As the partnership between Adrenaline’s LXM PRO Tour and Major League Lacrosse unfolds, the lacrosse community eagerly anticipates the positive changes it will bring to the sport. This collaboration represents a significant step towards a more unified and robust professional lacrosse scene, promising exciting developments for players, fans, and the sport as a whole.
Adrenaline, LXM PRO Partner With The MLL: For The Good Of The Game – Adrenaline Lacrosse
San Diego, CA.
In the spirit of unity and cooperation Adrenaline Lacrosse and the MLL have reached a monumental partnership involving Adrenaline’s LXM PRO Tour and its industry leading Adrenaline Apparel. Adrenaline’s LXM PRO Tour is a nimble, alternative professional lacrosse experience courting top players to play nationwide in front of fans in a wide range of emerging markets. The MLL is the original professional lacrosse innovator and industry giant successfully operating a competitive pro league model since 2001. Adrenaline’s LXM featured 12 Tour stops on its 2013 season, in Orange County, San Diego, Chicago, Utah, Sacramento, Dallas, Atlanta, Arizona, Las Vegas, Florida, and Los Angeles. The MLL currently has 8 franchises, located in Denver, Ohio, Charlotte, Florida, New York, Chesapeake (Annapolis), Rochester and Boston. Although both models vary greatly, both professional lacrosse properties have done much to support and foster the growth of the sport.
This unprecedented partnership is set to take effect during this upcoming season for both the MLL and the Adrenaline LXM PRO Tour and will change the face of professional lacrosse in a substantial way. To the delight of fans of both professional experiences, the partnership serves to eliminate conflict with the outdoor pro lacrosse landscape, allowing top-level players the freedom to play when and where they choose. Adrenaline will be moving the LXM PRO season to occupy the non MLL months of (September-March). While the MLL will be allowing players to participate in the LXM PRO tour during this time frame. The result will be two uniquely amazing professional lacrosse experiences filled with the top players in the world for fans across the country.
Adrenaline CEO Alex Cade explains, “This partnership between Adrenaline Apparel, Adrenaline’s LXM & the MLL is one that truly shows the nature of cooperation that is taking hold within our sport. This positive movement is at the core of everything we stand for at Adrenaline.
After speaking with MLL Commissioner David Gross, it was refreshing to hear firsthand the mutual appreciation and respect for what each professional organization has done for the sport. This agreement between the MLL and Adrenaline LXM is one that is inclusive in nature and provides top- level professional athletes the freedom to play where they want, when they want, and how they want. I can’t think of anything better for the sport than that.”
LXM Co-Founder, Xander Ritz stated, “The LXM and MLL partnership is a great step forward for professional lacrosse. Connecting the two organizations formally and removing some of the challenges that athletes faced having to choose one place or another will undoubtedly advance the pro game immediately. When we started LXM I think we always expected this sort of collaboration to take place and we’re excited to continue pressing forward in partnership with the MLL.”
Adrenaline’s industry leading apparel division will also become an official partner of the MLL by being the exclusive provider of hats and shooting shirts as well as a provider of performance team socks.
This will include outfitting the entire league with apparel items that are designed specifically for lacrosse, and with a little bit of western flair that Adrenaline has become synonymous with.
While discussing the decision process, Alex Cade mentioned, “After talking with David Gross, understanding the common vision we both have for the future of the sport, it was an easy decision to partner with The MLL. Our phenomenal team of art designers gets very excited to do new and interesting things. Relevant, custom, and unique designs are what they do best and I know they are already bouncing around various designs for the MLL items. We have innovative, lacrosse specific apparel items we are excited to get on the guys also.”
MLL will re-open the player pool and Adrenaline LXM players who have interest in being in the MLL can register to enter the league. Adrenaline will be announcing the new 2014/2015 Adrenaline LXM Tour stops in the coming months, followed by a player acquisition process and announcement of the official team rosters.
About Adrenaline
Adrenaline Lacrosse is one of the most dynamic brands in lacrosse due to its multi-faceted and authentic nature. Adrenaline’s apparel offers cutting edge team, performance, and lifestyle items, distributed in retailers nationwide representing the true core of lacrosse. Adrenaline is dedicated to enacting a positive social change by utilizing the power of sports with its Awareness program. Also the largest lacrosse event provider in the nation, Adrenaline has properties including: the LXM PRO Tour, Training Programs, Recruiting Programs, Adrenaline Starz Clubs, Tournaments, Camps and Leagues. The Adrenaline Recruiting System features the #1 recruitment program, The Adrenaline Black Card showcase, and boasts the nation’s top Collegiate Placement Success Rate (CPSR). Adrenaline Starz is the largest club network in the sport, and includes the nationally ranked Adrenaline West Coast Starz Teams. Adrenaline truly is All Fight No Flight. Visit our website at adrln.
com or contact us at [email protected] to find out more.
About Major League Lacrosse
Major League Lacrosse (MLL), the premier professional outdoor lacrosse League, was founded by Jake Steinfeld and is headquartered in Boston. Major League Lacrosse commenced play in June 2001 and will embark on its fourteenth season. MLL has continued to lead the sport of lacrosse into the mainstream of competitive team sports. The league is made up of eight teams: The Boston Cannons, Charlotte Hounds, Chesapeake Bayhawks, Denver Outlaws, Florida Launch, New York Lizards, Ohio Machine and Rochester Rattlers. More information about the league can be found at www.majorleaguelacrosse.com, Facebook or Twitter.
The 2014 MLL All-Star Game will be held at Harvard Stadium on June 26. Tickets for the event are on sale now by visiting Ticketmaster or by calling the Boston Cannons office at 617-746-9933.
The 2014 Championship Game will be held at Fifth Third Bank Stadium in Kennesaw, Ga.
, on Saturday, August 23 and tickets can be obtained by clicking HERE
LXM – Lacrosse All Stars
Kyle Harrison grew up in Baltimore, Maryland, the son of Dr. Miles Harrison, who famously played lacrosse at Morgan State. He first started playing the sport at age 3 and went on to play at Friends School in Baltimore. Harrison also played soccer and basketball at Friends School and won state titles in all three […]
Get those social media accounts ready, Peter Baum and Adrenaline are giving away some of Pete’s favorite ADRLN, Cascade, STX, Ohio Machine and LXM PRO gear! Learn how you can win swag from #15’s personal collection.
When it was announced that the LXM PRO and the MLL would partner up, and that players from both camps could now play in both leagues, there was a lot of talk of who could “make the jump” to Major League Lacrosse. A range of opinions were offered as analysts tried to decide who could cut the mustard, and guesses ranged from up to 6 players to as many as 20.
Markbuster Videos! Markbuster Videos, long live Matt Russell… The great Matt Russell, goalie for Team STX and formerly at Navy, has decided to call it quits. I watched the broadcast of Matt’s final game on The Lacrosse Network, but honestly, I don’t remember ever hearing about Matt hanging it up. I had the chance to […]
LXM Pros Erik Krum, Shamel Bratton, Matt Russell, and Peter Baum discuss their own upbringings in the sport, including the experience of getting recruited and turning pro, and the apparent differences in the sport of lacrosse when it comes to East Coast versus West Coast.
The Ohio Machine have gotten an LXM infusion. Kyle Harrison was picked first by the Machine in the special Major League Lacrosse waiver wire process opened to include LXM Pro Tour players after the deal announced Feb. 13 between MLL and Adrenaline that allowed LXM players to play MLL and vice versa.
No more of this either or mess, as the LXM and MLL have finally come together to unify professional field lacrosse.
Time to let a player play; if you can cut it, you can take your services to both pro leagues, just the way it should be. Rosie drops his thoughts on the new situation.
Of course the big news last week was that Adrenaline and LXM PRO had reached an agreement with Major League Lacrosse. There was a wide range of reactions to this, though the majority of people seem excited about the potential this deal has for impacting the growth of the game. Greg “Beast” Gurenlian, one of MLL’s best face-off men, had this hilarious comment about the MLL and LXM deal, and the possibility of Kyle Harrison’s return to the MLL.
Welcome back to End Caps, a weekly review from the mind of Mark Donahue. Check out the new and improved Markbuster Videos, LAS RAW and more…(02/14/14)
With the 2013-2014 LXM PRO season having wrapped up a few weeks ago with a final stop in Los Angeles, the 2014 NCAA lacrosse season now underway, STX becoming an official Major League Lacrosse partner, and now Adrenaline and LXM PRO joining forces with the MLL, I can’t help but wonder who the next LXM star will be.
Tom Garvey gave me an older STX Proton+ from his days at Johns Hopkins and he wanted a pocket thrown in there so he could either use the stick while coaching or put it on display. I decided to up the ante a little bit and throw in a second head, which I dyed to resemble the Hopkins head in style, to commemorate his time playing for Maverik United in the LXM PRO.
A few weekends back, I spent the entire day outside of Los Angeles for the final LXM PRO event of the 2013-2014 season. With the event also came the final Adrenaline tournament of the year. But what is it that keeps bringing teams back to ADRLN tournaments? Here’s what players and coaches have to say.
LKM Torg – a manufacturer of paints and paints and varnishes in Moscow
Two-component epoxy paint for concrete floors “EPOXTON”
In the process of repairing our workshop, this paint proved to be excellent, all indicators are normal, hiding power, decorative properties – all a solid five points .
Well, now let’s see how long all this beauty will last. The first impression is positive, as stated, neither petroleum products nor other aggressive solvents take it.
“UNICOM” paint for metal and galvanized roofs
Painted a roof in a warehouse for finished products. Bare metal, even galvanized, cannot cope with the salty wind, and we have 2 meters from the warehouse by the sea, roughly speaking. We hope that with such protection it will last longer. Previously, goods from LKM-Torg have already been used, there are no complaints, so we have no doubt about this paint either.
Primer-enamel on rust 3 in 1 “UNICOM” urethane
In some century they organized an HOA and ventured to repair the yard, otherwise after the Criminal Code we had almost ruins here. With this paint, we managed to turn our ruins into a quite cozy courtyard, and at a minimal cost. For the price this is a great product. They painted, in fact, wherever there are pieces of iron, from entrances to parking lots and a playground.
The result is nice to look at!
Concrete floor paint “DALKID”
I decided to adapt the second floor in the garage for a “men’s lair”, so, in order to increase comfort and beauty, I used this paint. Looks good, no issues. The only thing is that I have a little left, I painted it near the gate, on the street, and there, of course, it doesn’t show itself so well. It copes with street loads more weakly, all the more, there is also a car driving on it. Although, I repeat, for interior work – excellent!
Antiseptic “Active ULTRA” alcohol
We have stocks of this antiseptic in the gym since the pandemic, many visitors continue to use it. Good, in terms of a large container – quite budgetary. But, perhaps, more glycerin can be added to the composition, otherwise it dries the hands with frequent use. Guys are fine, but some ladies complain.
“UNIKOM” primer for concrete
We specialize in apartment renovation, so we are well aware of the entire range of LKM-Torg.
We can subscribe that this is the best product on the Russian market. This primer is proof of that. In apartments it is possible to work both on the walls and on the floors, strength allows, even for painting, even for wallpaper, even for panels, in living rooms and bathrooms. We advise!
“UNICOM” facade paint
From the very beginning, I had no doubts about the UNIKOM facade paint. I decided to give a “second youth” to the country house. A comrade works in a building store, helped with tinting – they hit exactly the right tone so that I wouldn’t rip off everything to the bare tree. Cool result, it’s a pity you can’t attach photos here so as not to seem unfounded. 100% Satisfied! I didn’t sand anything especially, I just quickly covered it with a primer – and the paint lay perfectly!
Heat-resistant paint “UNICOM”
Our heating networks sometimes act weird, they literally start pouring boiling water into the mains. Not so long ago, the basement was repaired, so they decided “with a margin”, to cover the pipes with UNIKOM heat-resistant paint.
200 degrees are declared here, it is unlikely to come to this, but boiling water boils regularly. We hope it will last a long time, will not crack or peel off. There are no complaints about the decorative properties, a pleasant gloss, deep color.
Hammer enamel “UNICOM”
Successfully carried out a small repair in the workshop. The work is minimal: refresh the metal structures, polish the workbenches and so on. We used only UNIKOM primer-enamel. Good general purpose paint. It was possible, probably, to save money, to look for some specialized compositions for a number of works, but the cost estimate, in any case, turned out to be quite moderate!
Primer-enamel on rust 3 in 1 “DACRIL”
Already according to the classics, during the next cosmetic repair, LKM-Torg products were used. This time – 3 in 1 DACRIL primer-enamel on rust. Painted garage doors. Our masters tinted, praised, clearly hit the corporate colors. In some places the gate was already beaten with rust, but the paint on top lay well, blocked everything.
In general, LKM-Torg, as always, is on top! A small wish – if only 10 kilograms of containers would be included in the catalog!
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We invite you to the UMIDS exhibition in Krasnodar
From 5 to 8 April we will be glad to see you and your colleagues at our booth No.
D225 in pavilion No. 4
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New from Sirca – white primer FWBP430, matt white enamel OWBP430
Both products are suitable for painting both interior and exterior window frames.
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Water based UV varnish WWO5410HPG3
Prevents access and development of bacteria on parquet.
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May 2023 be a successful and fruitful year for you!
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Key Sirca customers with a worldwide reputation
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Exhibition “Furniture-2022” in the Central Exhibition Complex “Expocentre”
How was the most important furniture exhibition of the year
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Arikon LK Systems is the official distributor of Polchem in Russia
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09/21/2022
We are participating in the Furniture-2022 exhibition at the Expocentre!
The exhibition will be held from 21 to 25 November 2022.
