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18 January 2020
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|I guess the best place to start is at the beginning. When you’re expecting a child I guess everyone hopes for a routine “normal” delivery.|
|And so begins Devin’s journey…|
|Devin’s difficulties started with an unforeseen trauma at birth which led to developmental delays for all his bench marks. It seems now that all of Devins problems are not linked to this tragic event. He was late to turn over, crawl, walk and talk but otherwise was a happy and generally healthy baby. He was diagnosed with low muscle tone and attended therapies from 9 months on and continued to develop at his own pace. Devin’s pace.|
|Once he was able to communicate he would complain of headaches that were so debilitating that he would cry out in pain, sleep and vomit. The doctors appointments were endless, going from specialist to specialist, with no answers. Devin entered school but experienced many difficulties learning to read, write and understand simple math equations he was far behind developmentally. It became clear Devin would require special schooling because after all he is a very special boy.|
|Ironically on Mothers day 2007 he began another episode of headaches and vomiting but this time it was much different. He was having trouble communicating with us, words were jumbled and hard to understand. This led us to Florida South where a team of doctors found Devin had suffered three small strokes and his brain was not receiving the much needed blood flow. There is a disease called Moyamoya, doctors called Devins issues Moyamoya like but still no definite diagnosis. In May of 2007 he received an indirect artery bypass to help with this lack of blood flow to the left side of his brain. What a trooper. Devin never ceases to amaze us he came through with flying color. It seems as though it was much more difficult for the rest of us. Now to hope the surgery was successful !|
|After many follow up appointments and therapies and obtaining a school more suited for Devin’s needs we were making slow progress. The last five years have been spent changing medications, monitoring his health and trying to recapture what he lost after his strokes. His condition affects muscle movement, learning capabilities, speech, memory, social abilities and every other part of his life that we all take for granted. He now receives eye therapy as well as occupational and speech at the school he attends.|
|Until recently we have been working toward gaining and improving his skills. About a month ago we got a call from his school that something is wrong. Devin is having involuntary movements causing speech difficulties,balance issues and uncontrollable body movements which was later diagnosed as chorea.|
|After speaking with the neurologist and the neurosurgeon we were sent to get an MRI/MRA and cranial angiogram. Results were: previous surgery is supplying minimal blood flow to the left side of the brain and the right side is getting 75% less blood flow than a mere 5 years earlier. We were advised to traveled to Boston’s Children’s Hospital to see Dr. Michael Scott, an expert on Moyamoya and the only one skilled in performing the surgery that was looking more and more like a reality.|
|After traveling to Boston and meeting with Dr Scott We were advised that Devin’s condition is still undiagnosed as it is atypical of Moyamoya Syndrome, but very much like it, he explained that Devins condition is rare….extremely rare. Dr Scott said he must consult with his team of neurosurgeons, he would let us know in a week if Devin was in fact a surgery candidate. In a conference referring with many doctors specialized in this rare disorder they agree he will need a direct bypass to restore blood flow to both sides of his brain and he needs is NOW.|
|Devins chance of having a major stroke without surgery is up to 82%, after surgery it drops to 4%. This surgery will be much more involved than the first. It will be an 8+ hour surgery, we will be flying up and back because there is no time time drive back up and the return drive back would be too hard on Devin.|
|We have struggled with Dr bills, the expensive schooling, the various therapies and the day to day expenses of having a special child. Devins eye therapy alone is $3500.00, his school is $22,000.00 and the list goes on and on. Insurance pays little if any of most of the expenses, you see, you can’t get disability without a diagnosis. Devins condition is so rare, they have no name for it. Asking for help is not something that comes easy for us, but that is what I am doing. We need help, any amount is appreciated beyond words.|
|Devin used to call me Spiderman when he was younger. …but you see, HE is our Super Hero! He simply loves everyone with the innocence of a child, of a very special child!|
|Thank you from the bottom of our hearts.|
|The entire Bane Family|
Discomfort Needs a Hug: Leadership and Content with Animalz CEO Devin Bramhall
Episode 68 of Yes, and Marketing
Devin Bramhall is the CEO of content marketing agency Animalz and is recognized as one of the most game-changing, charismatic leaders in the industry today. In this episode, learn why discomfort (and embracing it) has been such an important part of her career, in addition to her views on leadership and content:
- Why top of funnel traffic probably doesn’t matter
- Why measuring content effectiveness isn’t one-size-fits-all
- What it was like becoming CEO in the midst of a pandemic
- The content challenge she’s thinking about right now
- Her philosophy on developing leaders
- The definition of progress
Tap through the chapters above to listen, or read on for our highlights from the conversation. You can also watch the full interview at our show page.
? Name: Devin Bramhall
? What she does: CEO of Animalz.
?️ Find Devin on the web: Animalz | LinkedIn | Instagram
? Get smart: ““Process is the most unsexy thing, and it’s also the most important. It’s how you achieve consistency. ”
Zoom out ?
Devin tells how the first thing she did when she became CEO of Animalz was to take a step back. The job of a CEO, she says, is “to take as much bias and opinion out of it and say, ‘All right, what does this moment call for?’”
Zooming out and taking a broader perspective isn’t only for leaders, though. It’s also part of her strategy for dealing with the discomfort that’s an inevitable part of professional growth.
“I’m always zooming out,” she says. “If you look at it through a microscope, all you see is discomfort. If you lift your head up, you’re like, ‘Oh, I’m in a lab that’s in a research center that’s looking for the cure to this disease. That little thing in the Petri dish is just a means to an end.’” Keeping an eye on the greater mission and where you’re trying to go makes it easier to recognize discomfort as a part of life, instead of something to avoid.
Her mission at Animalz ?
“I want to show that you can put out excellent, top quality work and still be nice,” Devin says. Coming from a background in startups that proved the reputation “where good behavior goes to die,” Devin’s vision for Animalz is very different.
Creating a place where people “feel supported and included” and where “feedback doesn’t have to be shame” is just one piece, however. Devin recognizes that in order for that internal culture she’s creating to have an impact beyond the four walls of Animalz, the company needs to be successful.
“If the company doesn’t make money, no one cares about what I’m doing,” she explains. “It has to be a success for people in the outside world to look at what I’m doing and say, ‘Oh, I want to do that.’”
Own your own growth ?
“Most people don’t give enough credit to the amount of development they’ve done for themselves. I think it’s earnest and good to give credit to the people that support you along the way, and I have a long list, but I think part of making progress is owning your own growth and your own picking yourself up by your bootstraps. ”
The content challenge she’s thinking about: Distribution for B2B SaaS
“Social media for B2B SaaS is broken. What’s happened is the influencer phenomenon has filtered into B2B SaaS, and now it’s people follow people at brands, not the brands.
So as an example, my friend Ashley Faus is a marketer at Atlassian. She is very active on LinkedIn and she shares a lot of stuff. She often gets more engagement than the Atlassian posts, and they’re leaning on her sometimes to get more distribution because she, as a person, has more levers at her disposal to engage in these communities and build that really engaged following.”
Why top of funnel traffic probably doesn’t matter
“I used to think that top of funnel traffic was really important, and it isn’t anymore for some companies. We talk about it like a vanity metric now, like ‘Oh, I got this many unique visitors.’… It’s kind of like saying ‘I have so many followers,’ but they’re not really your friends.
…At Helpscout famously, we had this post called ‘The Psychology of Color’ that brought in tons of traffic every month that had nothing to do with our product and didn’t convert. It was one of our worst converting posts because none of the people reading ‘psychology of color’ cared about customer service tools.”
How do you measure content’s effectiveness?
“It depends. What is your company? What is your goal? I talked to a company yesterday who is pre-product and they wanna attract people in the C-suite and also people who could potentially want to work there ‘cause they’re in a hiring stage, versus another company that’s like, ‘Okay, we need to get users real fast.’ Measurement for those two companies is completely different. And therefore how they measure not just effectiveness but quality is different.”
Process = consistency
“Process is the most unsexy thing, and it’s also the most important. It’s how you achieve consistency. It’s how you stop relying on an individual star player. And you can start to say, we are a business that can deliver quality, not just a single human.”
Biggest challenge of being a leader
“The thing about being a leader that’s one of the secretly most challenging is, you have to inspire people to keep doing that thing over and over and help them see what they’re building towards, help them see that that day-to-day stuff really matters and is making a difference and it’s helping them grow and build their career. That it’s not nothing.”
When progress looks like insanity
“Doing the same thing over and over expecting different results is the definition of insanity. But it’s also the definition of progress, right? Minus the expectations, you’re going to get better.”
Humility in content marketing
“There’s a humbleness to this job because much like a product developer, they have to create something and put a version of it out there that they know isn’t perfect, and they see what’s not perfect about it by getting feedback from people in the outside world, which is scary, right? And then make it better.
It’s similar for content marketing. We have to make some guesses. We have to do our research and talk to a lot of people and then form a hypothesis, put it out in the world, see what happens and make changes from that.”
“A lot of times the problems that people have aren’t things that can be fixed. They’re things that the product lacks.”
“One of the core tenets of content marketing is you use helpfulness to attract the people who might want to buy your product.”
“You can’t say to a creative, ‘Oh, just don’t take it personally.’ You’re going to take it personally.”
“One of the jobs of a CEO is you have to be able to take a giant step back and evaluate and see what’s going on.”
“Discomfort is only as important as you make it, so stop making it so important.”
“A business doesn’t thrive on ego.”
“Every change in content marketing has brought with it an opportunity for businesses to experiment and innovate with their content. ”
Three Dot Thoughts – “Devin, We’ll See you Christmas Day”
This isn’t breaking news, but Devin Booker needs a break. He needs a break from carrying the Suns from the Bubble last September, to the Finals in July, to Team USA as part of the Gold Medal team. Thinking about his run, I can’t help but marvel at the sacrifices HE has had to make over the last year. His body is young and spry, but I have to believe that the last eleven months took more than a year off of his career. Mental stress can’t be seen. Think for a moment about what he had to carry on his shoulders until September 2020 playing on so many bad teams! A run to the Finals is one thing but being a key part of a team expected by its country to win a gold medal is completely another. If Booker doesn’t come up for air until Christmas, I am just fine with it (serious).
Do I really need to see him on a Tuesday night game against the Rockets in November? How about the mighty Monday game against Memphis in early December? I am into some form of load management for Booker to start next season. Christmas Day seems about right to have him back out on the court. I need him in June, not mid-December…
Adam Archuleta continues to move up the food chain at CBS in the role of NFL analyst. The former Sun Devil will be joining longtime play-by-play man Greg Gumbel in calling games this Fall. Quite a rise for someone who sat in an empty booth with yours truly to practice games into a laptop ten years ago. Archuleta confirmed the news of his promotion on Saturday afternoon by text. Not only is he rising in the broadcast space, but Archuleta has also opened a couple of eateries in the SE Valley. He spoke with me about the business last Fall.
Adam Archuleta on Life After Football, Entrepreneurship
I enjoyed covering Edgerrin James when he was in Arizona as part of the Cardinals Super Bowl team. His induction speech into the Pro Football Hall of Fame Saturday night was filled with good stuff. “Edge has always been about business” was how he transitioned his speech from playing with Indianapolis to joining the Cardinals. I loved seeing Edge on stage…
Jamie Westbrook, the former Basha high school baseball star, was part of the USA Baseball team that came up just short in the gold medal game on Saturday night. Westbrook is with the Milwaukee Brewers organization…
A full reset of the Diamondbacks organization should include Derrick Hall. Sometimes a house needs more than a coat of paint. Ken Kendrick has given Derrick many years as Team President, but it’s time to part ways for a new fresh face and look at the franchise top to bottom. I can’t remember when the organization has been any lower and off radars in the community. Derrick is talented enough to do many, many things other than run a baseball team. By the way, the Diamondbacks haven’t won a road series since April…
Pitcher Matt Peacock stole a base Friday night. Yep, it’s been that kind of year for the Hometown 9…
Apple TV’s “Ted Lasso” is more than worth your screen time. Trust me…
Phil Mickelson group is no longer affiliated with Ocotillo Golf Club in Chandler. There was a time when Phil opened an M Club at the corner of Ocotillo and Alma School. Those plans are gone. Still a lot of water on that track…
Over/under on Cardinals victories in 2021 is 8.5. I’m taking the under…
There’s been some buzz about a statue being erected for Jerry Colangelo in our community. Now that he has won another gold medal in directing USA Basketball, his bust somewhere on Jefferson Street between the Arena and Ballpark needs to happen. People much smarter than me should figure it out…
Devin D. Parram | Energy, Environment & Utilities Attorney
Devin Parram provides counsel to clients on a wide range of energy and utility issues. A significant portion of his practice focuses on litigating and processing cases before the Ohio Power Siting Board (OPSB) and the Public Utilities Commission of Ohio (PUCO). Devin advises clients on various PUCO matters, ranging from routine regulatory filings to complex rate cases.Devin regularly represents the Ohio Hospital Association in electric cases before the PUCO and advises hospitals regarding ratemaking proceedings, energy efficiency, energy procurement, distributed energy resource opportunities and all PUCO regulatory matters that potentially impact the unique needs of health care providers. Devin also represents the Northeast Ohio Public Energy Council (NOPEC) before the PUCO in a variety of matters affecting residential and commercial consumers’ electric and natural gas rates. NOPEC is the largest public retail energy aggregation in the U.S., with approximately 220 county, township and municipal members. Devin also represents competitive energy suppliers on PUCO matters, including advising suppliers regarding the PUCO’s consumer protection rules.
At the OPSB, Devin represents major electric generation facility developers and natural gas utilities. He has served as lead counsel in fully-contested wind farm cases before the OPSB and as regulatory counsel in dozens of cases involving the development of natural gas pipeline infrastructure.
Outside of the regulatory space, Devin has represented a variety of clients regarding energy-related transactions by drafting and negotiating purchase power agreements, lease agreements, energy procurement agreements, utility management/optimization agreements and asset purchase agreements related to the purchase of utility systems. He frequently works with hospitals, schools, businesses and municipalities on these various energy transactional matters.
Prior to his career at Bricker, Devin served as an Assistant Attorney General with the Ohio Attorney General’s Office Public Utilities Section. In this role, he argued numerous cases in the Ohio Supreme Court regarding PUCO appeals. In addition, while serving as an Assistant AG, Devin represented PUCO staff in cases before the PUCO and OPSB.
Meet the Team – Devin Dickinson, DDS
We recognize that all of our patients are unique and deserve to receive dental care that reflects their individual needs. Our experienced and talented dental team is committed to working with you and your family to create a comfortable, stress-free, and rewarding dental experience every time you visit our practice.
We are pleased to welcome you and your family, and we look forward to working with you.
Registered Dental Hygienist
I enjoy getting to know my patients, learning about their lives so I can better meet their needs. I especially love seeing people receive great care at our practice, as they regain the confidence that comes with a beautiful and healthy smile. Working one-to-one with patients, I take X-rays, assess gum and oral health, and provide preventive cleanings and non-surgical gum care. A lot of my time with a patient focuses on education: I want them to know why it’s important to keep their mouth clean and give them the knowledge and tools needed to keep it healthy.
Originally from Oregon I now live in Lake Stevens with my husband and son. We live an active outdoors lifestyle, enjoying bike rides, hiking, and fishing. I also like working in my yard and with my husband on home improvement projects. My son participates in many school activities and I love supporting his interests.
I feel truly blessed to have been welcomed by Dr. Dickinson and his team, in April 2019. I have worked in the dental field since 1990, with combined years in general dentistry, periodontics and orthodontics. In my current position as financial coordinator, I am responsible for treatment planning, insurance verification, and billing. My goal is to always provide the highest quality service and care to each patient.
Growing up in the Mill Creek and South Everett areas, I relocated to the Stanwood-Camano Island area in 1996, where I met my husband Scott and together raised our daughter AnnMarie. I enjoy spending time with family and friends, traveling, boating, snow-skiing, exercising and cheering on the Seattle Seahawks!
I am the first person to greet you when walking into our practice. I answer our phones, set appointments, and am in charge of the schedule, making sure each patient is seen on time and has plenty of time for their visit. My favorite part of my job is having the opportunity to build relationships with our patients and helping them feel at ease for their dental visit.
I was born in Riga, Latvia and raised in Arlington, WA. When I am not at work, I enjoy spending time with my husband, family, and our 2 cats and puppy. I love flying, kayaking, gardening, and working on home projects.
Registered Dental Hygienist
I am happy to build relationships with people and help keep them healthy by taking care of their oral health. We have an amazing team: everyone genuinely cares about our patients, personally! I offer preventive and periodontal cleanings, oral and periodontal exams, and a lot of patient education. It’s important people understand how the health of their mouth and body affect each other and what they can do to keep both in great shape. Seeing a patient make positive changes in their home care routine makes me smile!
My husband of twelve years and I welcomed our second child, a daughter Viola, in March 2018. She joins her older brother Howie who was born in February 2016. We live in Marysville with our orange tabby cat, Bernie. We keep busy with home improvement projects and are looking forward to traveling as a family.
When a visit is finished and the patient is relaxed, smiling, and happy because they’ve had a great experience, I’m thrilled! It’s a great pleasure to work with such a caring and talented team, with everyone focused on each patient’s comfort and needs. I work chairside, assisting Dr. Dickinson with dental procedures, including extractions, crowns, impression, and implants. I especially love assisting with pediatric restorations: seeing a happy child’s smile at the end always makes me smile.
When not caring for patients, I enjoy animals, my garden and working on my house, and decorating and making crafts. I find a lot of joy in being a foster parent, too.
Phoenix Suns’ Devin Booker needs to rebound from poor Game 3 performance
Devin Booker could be a legend in the making if he rebounds with a strong game tonight. Image: Getty Images
Devin Booker needs to have a legacy-defining bounce-back game tonight.
Booker is a great talent, and he’s a guy that has championship-level DNA. He’s shown the entire world that he’s ready for this moment, even though this is the first time he’s been in the playoffs in his six-year career.
He could possibly be the face of the league very soon. So that’s what makes his Game 3 performance against the Bucks in the Finals such an anomaly. Booker shot 3-of-14 and had only 10 points while shooting 14 percent from three-point land.
Booker has gotten cold during this playoff run before — against the Clippers, Patrick Beverley had Booker figured out for a large part of the Western Conference Finals, but Booker was able to still get his points even though he wasn’t necessarily that efficient. He ended that series averaging 25.5 points a game, even though he only shot 38 percent from the field and 28 percent from three.
In other words, he found a way to get it done.
That’s exactly what he’s going to have to do tonight to give his team a chance to gain a stranglehold in this series. Going up 3-1 on the Bucks would put the Suns in an extremely favorable position to capture their first NBA title, obviously.
G/O Media may get a commission
Booker’s name has been mentioned in the same sentence as all-time greats, most notably, the late, great Kobe Bryant. Booker has said that Bryant is a huge inspiration for him and his game.
You can debate whether or not Booker is the next Bryant, but what you can’t debate is the fact that all-time greats respond to adversity. And for Booker, his back is against the wall now, and he needs to prove that he deserves to be in such discussions this early in his career.
Game 4 and the rest of this NBA Finals series will tell us a lot about Booker and where his place in the NBA should be for the moment and where it’s potentially going.
Basketball player Devin Booker will start raising money to fight coronavirus
Basketball player Devin Booker will start raising money to fight coronavirus
Basketball player Devin Booker will start raising money to fight with coronavirus – RIA Novosti Sport, 20.03.2020
Basketball player Devin Booker will start raising money to fight the coronavirus
American basketball player Phoenix Suns Devin Booker will launch a fundraising campaign to fight the coronavirus epidemic, the NBA website reported.RIA Novosti Sport, 20.03.2020
National Basketball Association (NBA)
Cancellation of sports tournaments due to coronavirus
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MOSCOW, March 20 – RIA Novosti. Phoenix Suns American basketball player Devin Booker will launch a fundraising campaign against the coronavirus epidemic, according to the NBA website. vulnerable people in society. The donations will go to food companies providing hunger relief, a fund for the elderly, and a non-profit health organization.Booker pledged that he plans to raise $ 100,000 during this campaign. The World Health Organization declared the outbreak of the new coronavirus COVID-19 a pandemic on March 11. More than 207 thousand people in 166 countries have already been infected in the world, more than 8.6 thousand have died.
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basketball, National Basketball Association (NBA), Phoenix Suns, Devin Booker, cancellation of sports tournaments due to coronavirus
MOSCOW, March 20 – RIA Novosti … American basketball player “Phoenix Suns” Devin Booker will launch a fundraising campaign to fight the coronavirus epidemic, according to the NBA website.
Booker will partner with Phoenix to raise money during a live stream on Twitch to support nonprofits that meet the needs of the most vulnerable in society. The donations will go to food companies providing hunger relief, a fund for the elderly, and a non-profit health organization.Booker promised that during this action he plans to raise $ 100,000.
“With so many people around the world turning to live streaming to get away from things, I thought this was a great opportunity to connect everyone, raise awareness and help those in need at the same time. These are tough times that go beyond basketball. I would like to encourage everyone to become partners on the same team to solve the problem together, “said Booker.
The World Health Organization declared the outbreak of the new coronavirus COVID-19 a pandemic on March 11.More than 207 thousand people in 166 countries have already been infected in the world, more than 8.6 thousand have died.
Know your needs. The secret language of money. How to make smart financial decisions
Chapter 5 A financial question that nobody asks What it takes to get to the point where you meet your financial needs
CHAPTER 5 A financial question that nobody asks What it takes to rise to the level where you fulfill your financial needs Warren Buffet, considered by many to be one of the greatest investors of all time, once said: “To financial heaven
Know your ideals
Know your ideals Your ideals represent your internal standards of excellence.They represent your core values, your personal model of what truly matters to you. We are satisfied with our level of self-esteem and self-worth,
Know your best models
Know your best models During a recent broadcast – SMB Unversily. which appears on the StockTwits TV channel, I persistently implored the audience to pay as much attention to trading models as possible – “In order to progress, a trader needs to determine which
Know your competitors
Know your competitors When I was buying myself a new luxury car, I had the most wonderful experience.I considered three well-known brands as possible options. At different periods of my life I have owned cars of all three brands, so it’s not bad
Know Your Buyers
Know your buyers Amazon works with orders, delivers books, CDs, videos and other products, and does it well. However, customer satisfaction is achieved not only by speed and accuracy of delivery, but also by careful attention to expectations
2.3. Social needs (needs of belonging and involvement)
2.3. Social needs (needs of belonging and involvement) After the physiological and safety needs are met, social needs come to the fore. In this group? needs for friendship, love, communication and
Chapter 2.Know Your Time
Chapter 2. Know your time In most cases, the discussion of the tasks facing the manager begins with an indication of the importance of work planning. It is difficult to dispute the benefits of planning, but the point is that not all planned actions are implemented.
Know that strategy is all
Know that strategy is everything Strategy is everything.Think about this: if marketing is a business focused on selling as many goods and services as possible at the best prices, it cannot be a random chain of
Know the different types of image
Know the different types of image The most important are, in my opinion, five elements of the overall image: brand image, product image, associative, as well as user and usage images.All of them should be used to strengthen the overall image.
XV. Know Everybody By Name
XV. Know everyone by name For most people, nothing sounds more adorable than their own name, which you remember and pronounce correctly. Be sure to learn the full names of all your colleagues and find out something about them. Find out what they do and why there are
Know your audience
Know your audience One thing good storytellers have in common is the ability to “read” their listeners.“If you are speaking to a competent audience,” comments Nancy Duarte, “you should contain emotions and demonstrate reliability and trust. If you are
Know your strengths
Know your strengths Try to take an honest look at yourself. What are your best skills, qualities and abilities? Which of the things you do is most important to the company’s success? How valuable are you personally contributing to the business: Imagine yourself as a doctor conducting
Know your customer
Know your client The next question, which you should give a clear answer to, is: “Who is my client?” Who is this person who buys goods or services from you today? Write a detailed description of it.What is the age of your ideal client? What should
Know your enemy
Know your enemy You must be clear about who your competitor is. The choice of a competitor will affect almost everything you do in the market – just as the choice of the enemy determines everything that a general does when conducting a military
Know how and when to repeat
Know how and when to repeat Writing a business plan opens up a rare opportunity for you to repeat what has already been said for the benefit of your business.People don’t read the plan from start to finish; they first go to the sections that interest them the most and then skim
Know your audience
Know your audience Who are your listeners? How do they prefer to receive information? If you are going to speak to office workers whose work involves numbers, it is better to focus on analytics and data rather than storytelling.Conversely, if you are90,000 1.7. Basic theories of motivation for professional activity. No motive
1.7. Basic theories of motivation for professional activity
There are two approaches to the study of theories of professional activity motivation.
The first approach is based on the study of the content side of the theory of motivation.Such theories are based on the study of human needs, which are the main motives for their implementation, and therefore, activities. Proponents of this approach include American psychologists Abraham Maslow, Frederick Herzberg and David McClelland. Let’s take a closer look at these theories.
Theory of motivation according to A. Maslow. The first of these theories is called Maslow’s hierarchy of needs. Its essence boils down to the study of human needs. This is an earlier theory.Its supporters, including Abraham Maslow, believed that the subject of psychology is behavior, and not human consciousness. Behavior is based on human needs, which can be divided into five groups:
1) physiological needs necessary for human survival: food, water, rest, etc .;
2) needs for security and confidence in the future – protection from physical and other dangers from the outside world and confidence that physiological needs will be met in the future;
3) social needs – the need for a social environment, in communicating with people, a sense of “fellowship” and support;
4) the need for respect, recognition of others and the pursuit of personal achievement;
5) the need for self-expression, i.e.e. the need for their own growth and in the realization of their potential.
The first two groups of requirements are primary, and the next three are secondary. According to Maslow’s theory, all these needs can be arranged in a strict hierarchical sequence in the form of a pyramid, at the base of which are primary needs, and the top are secondary ones.
The meaning of such a hierarchical structure is that the needs of lower levels are prioritized for a person, and this affects his motivation.In other words, in human behavior, it is more decisive to meet the needs of first low levels, and then, as these needs are satisfied, the needs of higher levels also become a stimulating factor.
The highest need – the need for self-expression and growth of a person as a person – can never be fully satisfied, therefore the process of motivating a person through needs is endless.
The duty of a manager is to carefully monitor his subordinates, find out in a timely manner what active needs drive each of them, and make decisions on their implementation in order to improve the efficiency of employees.
David McClelland’s Theory of Motivation. With the development of economic relations and the improvement of management, a significant role in the theory of motivation is assigned to the needs of higher levels. The representative of this theory is David McClelland. According to him, the structure of the needs of the highest level is reduced to three factors: the desire for success, the desire for power, for recognition. With such a statement, success is regarded not as praise or recognition from colleagues, but as personal achievements as a result of vigorous activity, as a willingness to participate in making difficult decisions and take personal responsibility for them.The desire for power should not only speak of ambition, but also show a person’s ability to work successfully at different levels of management in organizations, and the desire for recognition – his ability to be an informal leader, have his own opinion and be able to convince others of his correctness.
According to McClelland’s theory, people striving for power must satisfy this need of theirs and can do this when occupying certain positions in the organization.
Such needs can be managed by preparing employees for the transition through the hierarchy to new positions through certification, referral to refresher courses, etc.e. Such people have a wide social circle and strive to expand it. Their leaders should be instrumental in this.
The theory of motivation by Frederick Herzberg. This theory appeared in connection with the growing need to find out the influence of material and non-material factors on human motivation.
Frederick Herzberg created a two-factor model that shows job satisfaction.
The first group of factors (hygienic factors: company and administration policy, working conditions, earnings, interpersonal relations, the degree of direct control over the work) is associated with the self-expression of the individual, her internal needs, as well as with the environment in which the work itself is carried out.The second group of motivation factors (success, promotion, recognition and approval of the result, a high degree of responsibility, the possibility of creative and business growth) is associated with the nature and essence of the work itself. The leader here must remember the need to generalize the content of the work.
F. Herzberg’s hygienic factors seem to correspond to physiological needs, the need for safety and confidence in the future.
The difference in the considered theories is as follows: according to A.Maslow, after motivation, the worker will definitely start to work better, according to F. Herzberg, the worker will start to work better only after he decides that the motivation is inadequate.
Thus, meaningful theories of motivation are based on the study of needs and the identification of factors that determine the behavior of people.
The second approach to motivation is based on procedural theories. It talks about the distribution of efforts of employees and the choice of a certain type of behavior to achieve specific goals.These theories include the theory of expectations, or the model of motivation according to V. Vroom, the theory of justice and the theory, or model, of Porter – Lawler.
Theory of expectations by V. Vroom. According to the theory of expectations, not only need is a necessary condition for motivating a person to achieve a goal, but also the chosen type of behavior.
Procedural expectation theories establish that the behavior of employees is determined by the behavior:
1) a manager who, under certain conditions, stimulates the employee’s work;
2) an employee who is sure that under certain conditions he will be given remuneration;
3) an employee and a manager who admit that with a certain improvement in the quality of work, the employee will be given a certain remuneration;
4) an employee who compares the amount of remuneration with the amount that he needs to meet a specific need.
The foregoing means that the theory of expectation emphasizes the need for the prevalence of improving the quality of work and confidence that this will be noted by the manager, which allows him to really satisfy his need.
Based on the theory of expectations, it can be concluded that the employee should have such needs that can be largely satisfied as a result of the expected benefits. And the manager should give such incentives that can satisfy the expected need of the employee.For example, in a number of commercial structures, remuneration is allocated in the form of certain goods, knowing in advance that the employee needs them.
According to this theory of justice, the effectiveness of motivation is assessed by an employee not according to a specific group of factors, but systematically, taking into account the assessment of remuneration given to other employees working in a similar systemic environment.
An employee evaluates his / her own incentive in comparison with the incentives of other employees.In doing so, he takes into account the conditions in which he and other employees work. For example, one works on new equipment, and the other on old, one had one quality of workpieces, the other had another. Or, for example, a manager does not provide an employee with a job that matches his qualifications. Or there was no access to the information needed to get the job done, etc.
Porter-Lawler’s theory of motivation. This theory is built on a combination of elements of the theory of expectations and the theory of justice.Its essence is that the relationship between the remuneration and the results achieved has been introduced.
L. Porter and E. Lawler introduced three variables that affect the amount of remuneration: effort expended, personality traits and abilities, and awareness of one’s role in the labor process. Elements of the theory of expectation here are manifested in the fact that the employee evaluates remuneration in accordance with the effort expended and believes that this remuneration will be adequate to the effort expended by him.Elements of the theory of justice are manifested in the fact that people have their own judgments about the correctness or incorrectness of remuneration in comparison with other employees and, accordingly, the degree of satisfaction. Hence the important conclusion that it is the results of labor that are the cause of employee satisfaction, and not vice versa. According to this theory, performance should be steadily improved.
Among Russian scientists, the greatest successes in the development of the theory of motivation were achieved by L.S. Vygodsky and his students A. N. Leont’ev and B. F. Lomov. They investigated the problems of psychology using the example of pedagogical activity, they did not consider production problems. It is for this reason that their work has not received further development. In our opinion, all the main provisions of Vygodsky’s theory are also suitable for professional activity.
Vygodsky’s theory states that in the human psyche there are two parallel levels of development – the highest and the lowest, which determine the high and low needs of a person and develop in parallel.This means that the satisfaction of the needs of one level with the help of the means of another is impossible.
For example, if at a certain moment of time a person needs satisfaction of lower needs first of all, material incentives work. In this case, the highest human needs can be realized only in an immaterial way. LS Vygodsky concluded that the higher and lower needs, developing in parallel and independently, collectively control the behavior of a person and his activities.
In our opinion, this theory is more progressive than any other. However, it does not take into account the higher problematic needs of a person.
Based on the systemic representation of human activity, it can be argued that a person makes decisions at the level of regulation, adaptation and self-organization. Accordingly, the needs must be realized at each of the indicated levels simultaneously. It can be argued that the lowest, highest and highest needs develop in parallel and cumulatively and are controlled by human behavior at all levels of his organization, i.e.That is, there is a threefold nature of satisfying needs through material and non-material incentives.
Douglas McGregor’s theory of motivation. Douglas McGregor analyzed the activities of the performer at the workplace and found that the manager can control the following parameters that determine the actions of the performer:
1) tasks that the subordinate receives;
2) the quality of the assignment;
3) time of receipt of the task;
4) the expected time to complete the task;
5) funds available to complete the task;
6) the team in which the subordinate works;
7) instructions received by subordinates;
8) convincing the subordinate of the feasibility of the task;
9) persuading a subordinate to be rewarded for successful work;
10) the amount of remuneration for the work performed;
11) the level of involvement of the subordinate in the range of work-related problems.
All these factors depend on the manager and at the same time, to one degree or another, affect the employee, determine the quality and intensity of his work. Douglas McGregor concluded that based on these factors, it is possible to apply two different approaches to management, which he called “Theory X” and “Theory Y”.
Theory “X” embodies a purely authoritarian style of management, characterized by significant centralization of power, tight control over the factors listed above.
Theory “Y” corresponds to the democratic style of management and involves the delegation of powers, improving relationships in the team, taking into account the appropriate motivation of performers and their psychological needs, enriching the content of the work.
Both theories have an equal right to exist, but due to their polarity in their pure form, they do not occur in practice. As a rule, in real life there is a combination of different management styles.
These theories have had a strong influence on the development of management theory in general. Links to them today can be found in many practical manuals on personnel management of an enterprise, motivating subordinates.
McGregor’s theories were developed in relation to an individual person.Further improvement of approaches to management was associated with the development of the organization as an open system, and the work of a person in a team was also considered. This led to the concept of a holistic approach to management, that is, the need to take into account the entire set of production and social problems.
Thus, William Ouchi offered his understanding of this issue, called “Theory Z” and “Theory A”, which was largely facilitated by the differences in management in the Japanese and American economies.
Ouchi notes the disproportionate attention to technology and technology to the detriment of the human factor. Therefore, Theory Z was based on the principles of trust, lifelong recruitment (like attention to a person) and a group method of decision-making, which also gives a strong connection between people, their more stable position (see Appendix, Table 1).
However, it can be noted that management has developed for the most part in the direction of the ideas laid down in “Theory Y”, the democratic style of management.Thus, with certain assumptions “Theory Z” can be called a developed and improved “Theory Y”, adapted primarily for Japan. Theory A is more typical of the United States. However, some companies in Western countries are successfully applying the principles of “Theory Z”.
This text is an introductory fragment.Continuation for liters 90,000 They Succeed by Meeting Your Needs – Forbes Kazakhstan
The spectacular rise in the global fortune of the world’s billionaires and the fact that another 200 have joined their ranks will surely spark an outcry among the left, which will decry the growing inequality between rich and poor.After all, why are the number of the rich and their wealth growing while most of the world’s countries continue to suffer? But these rich people should not be blamed for failures in the economy of states. In fact, the overwhelming majority of these people made their fortunes not through clan capitalism or inheritance, but by satisfying the needs and requirements of other people. They did not succeed at the expense of other people’s suffering. Market capitalism is not a balance sheet system.
The list shows how the entrepreneurial spirit is showing surprising resistance
In fact, we should be happy about this list, as it shows that despite widespread government policies that often interfere with economic growth, the entrepreneurial spirit is showing surprising resistance to the world.Armancio Ortega ousted Warren Buffett from the top three by producing cheap clothes. Nicholas Woodman proved that his passion for extreme sports can make a fortune of $ 1 billion. No one heard of Tory Birch just a few years ago. The same can be said for the creator of the Diesel jeans, Renzo Rosso.
We have already seen an amazing rise in global living standards after the fall of the Berlin Wall and China’s retreat from communism. Time will pass, the current surge of bad economic policy will pass, and the generally accepted policy of the world states will be low taxes and sound monetary policy.Human progress will resume.
The Daily Show host, John Stewart, should be honored with the Nobel Prize in Economics. That said, the Nobel Committee won’t even have to issue a new one – they can simply give Stuart the prize they gave to New York Times columnist Paul Krugman in 2008. In January, Stewart made fun of the idea of a $ 1 trillion coin, which was voiced as a solution “around the public debt ceiling.”The crisis that accompanies the increase in the national debt will soon return, as will this stupid idea – the idea that the Ministry of Finance can mint such a coin and then give it to the Federal Reserve as money that will continue to finance the federal state.
Money from clean air! Why has no one invented this yet? “Why isn’t this a $ 20 billion coin?” Stewart asks.
Nobody would scold you if you thought the comedians Saturday Night Live or The Daily Show came up with this idea.Unfortunately, people like Krugman take her seriously. After all, Krugman says, money is a “social invention” that politicians in Washington can play for our good. Krugman is so serious himself that he even “attacked” Stewart, calling him lazy and accusing him and his employees of a lack of professionalism. However, Stewart understood the essence of the idea – it is stupid and dangerous. He said, “It’s time to take the dollar seriously again.” Amen!
It may be time to appoint John Stewart as head of the Federal Reserve and replace Ben Bernanke, whose monetary policy is doing so much damage to the American and global economy.
Two central banks – Japanese and English – change their heads. Japan’s new prime minister wants to devalue the yen to revive the country’s sluggish economy. He fired the former head of the central bank and replaced him with a man promising a Japanese version of quantitative easing.
And the new head of the Central Bank of England, Canadian Mark Carney, is considering “fresh” ideas to stimulate the British economy. One such idea is the printing of new money, which will continue until the British economy grows at a rate of, say, 10% (the nominal growth of the US economy is now slightly above 3%, despite Bernanke’s frivolous policies).
This is all sad and a little shocking. Cheap money has never led to a long and strong economic recovery. Almost every economist and politician forgets that the two main goals of the Central Bank are to maintain a stable currency and rarely intervene in the event of a financial panic. The idea that making money out of thin air stimulates the economy is ludicrous. It is like the idea that if you create new tags for coats, the production of coats will increase, or if you add more minutes to the hour, productivity will increase, since people will work more for the same pay.
Belief that central banks are omnipotent will only lead to additional problems. As the pilots say, when the plane enters the turbulence zone: fasten your seat belts.
Money is just a measure of value. Money makes buying and selling much easier and we don’t have to barter. It is this constant process of commerce that creates real wealth, not the distribution of government bonds. The central bank should be like a fuel injector in a car – by creating the right amount of money, not too much and not too little, to meet the natural needs of the market.
Belief that central banks are omnipotent will only lead to additional problems
Orthodox economists reject the idea that the best way to achieve this goal is to peg the exchange rate to the price of gold, but they are deeply wrong.
If the gold standard is properly implemented, the flow of money increases as the economy grows – and stops when the economy stagnates.90,000 What is known about transgender Rachel Levin? | In the world | Politics
For the first time, a transgender woman may take the post in the US administration.Rachel Levine, 62, , is now the head of the Pennsylvania Department of Public Health and is leading public health agencies to tackle the pandemic. US President-elect 90,099 Joe Biden 90,100 has nominated her to the post of Assistant Secretary of Health, according to The Washington Post.Rachel Levin. Photo: www.globallookpress.com/ Biden Transition via CNP
“Dr. Rachel Levine will provide the sustained leadership and expertise we need to get through this pandemic – regardless of zip code, race, religion, sexual orientation, gender identity, or disability – and meeting the public health needs of our country at this critical moment and beyond, ”the publication cites Biden’s statement.
In the event of Levin’s transition to the federal level, she will oversee key departments and programs of the Ministry of Health. Her candidacy must be approved by the Senate.
What is known about Rachel Levin?
Rachel Levin was born on October 28, 1957 in Wakefield, Massachusetts. At birth, she received the name Richard .
Levin attended a Jewish school. She received her high school diploma from Belmont Hill School in Belmont, Massachusetts.
Levin then graduated from Harvard College and Tulane University School of Medicine (a private research university in New Orleans, Louisiana).She also completed her residency in pediatrics.
From 1988 to 1993, Levin trained at Mount Sinai Hospital in New York, where she trained in pediatrics.
In 1993, she moved to central Pennsylvania and began working at Pennsylvania State Medical Center in Hershey. Levin set up a department of adolescent medicine and an eating disorder clinic at this institution.
In 2015, Governor-elect of Pennsylvania Tom Wolfe appointed Levin to the post of General Physician of Pennsylvania.She held this position until 2017.
In July 2017, Governor Wolfe named Rachel Levine as the state’s minister of health.
Levine leads public health operations to combat the pandemic in Pennsylvania. She works closely with the Federal Emergency Management Agency and provides daily press briefings.
In addition, Rachel Levine is Professor of Pediatrics and Psychiatry at the Pennsylvania State College of Medicine.
Levin changed her name and passport in 2012. She has two children: David and Dana . Rachel Levine and her ex-wife Martha Peasley Levine divorced in 2013.
Fincher, David is … What is Fincher, David?
David Andrew Leo Fincher (English David Andrew Leo Fincher , born August 28, 1962 (19620828)) – American filmmaker and clip maker, one of the brightest “recruits” of Hollywood of the 1990s,  creator of the cult film Fight Club (1999).In 2011 he received the BAFTA award for the film “The Social Network” as the best director.
David Fincher was born on August 28, 1962 in Denver, Colorado, but he grew up in California. After watching the western “Butch Cassidy and the Sundance Kid” ( Butch Cassidy and the Sundance Kid , 1969), Fincher decided to link his fate with cinema. At the age of eight, he first took up a movie camera and began to shoot his own films. 
At the age of 18, in order to gain experience in professional filming, Fincher finds a job at Korty Films as a simple worker (his duties include moving and installing cameras).Released in 1980, the second film in George Lucas’ Star Wars epic, The Empire Strikes Back , makes a strong impression on Fincher. 
At the age of 20, the “prodigy”  Fincher joins the special effects company ILM, owned by Lucas, where he takes part in the films Return of the Jedi (1983), Indiana Jones and the Temple of Doom (1984) and “Endless Story” (1984).
In 1984, Fincher received a lucrative offer to work in a television commercial and left ILM.Success awaits him in a new field. Fincher’s very first commercial, commissioned by the American Cancer Society, draws attention to the director. In this dark video, he shows a baby smoking in the womb. New offers don’t keep you waiting, Fincher is shooting ads for famous companies such as Revlon, Nike, Pepsi, Coca-Cola and Levi’s.
In 1986, Fincher went to work at Propaganda Films, where he began filming high-budget music videos. Among the director’s works are the video “Janie’s Got A Gun” by Aerosmith, “Love Is Strong” by The Rolling Stones, “Freedom” by George Michael.But the most famous is Fincher’s collaboration with Madonna, for whom he creates a stylish video for the hits “Bad Girl” and “Vogue”.
In 1992, Fincher directed his first feature film, Alien 3, which was the subject of much derision.  Subsequently, he managed to rehabilitate himself and become one of the most sought-after directors of the younger generation. The fairy tale “The Mysterious Story of Benjamin Button” (2008) won 13 Oscar nominations (including Best Director).The social network biopic (2010) is notable for the fact that it has not received a single negative review in the American press. 
From time to time, Fincher returns to his roots – short commercials and music videos. So, already in the 2000s, he shot a video for the song “Only” by the Nine Inch Nails group, as well as commercial videos for Hewlett-Packard and Heineken.
Fincher’s films, especially the early ones, are characterized by a very dynamic narrative with many secret passages, various visual “gadgets” and dark cinematography in the style of neo-noir.  The problematic of his paintings often leads to questions about the fragility of family relations and the fatal complacency of the consumer society.  At the center of many of his films are outstanding personalities, pushed to the sidelines of society and trying to establish themselves in life by roundabout ways. These are almost always men who feel the need to extricate themselves from a faceless, routine, mechanized existence in the modern world and choose abnormal, even perverted forms to fulfill this need.  At a deep level, the filmmaker empathizes with this need, hence the frequently asked question about the extent to which Fincher criticizes the described phenomena and to what extent he admires them.  His films reveal the tendency of his contemporaries to isolate themselves from the outside world, which is absolutely indifferent to man and threatens to dissolve him in himself. Following Kubrick, the director draws the loneliness of man in the world he created for himself.  In the noir tradition, almost all of his films about lost, disoriented contemporaries are based on the American city and its main cell: a large building resembling a labyrinth.  Like Kubrick, Fincher carefully designs his film projects — on average, each takes three years to prepare. He willingly experiments with images and uses innovative technologies: for example, “Zodiac” was filmed with a Thomson Viper digital camera, which records video in one stream without compression. At the same time, Fincher’s requirements for operators are traditional: according to the Fight Club operator, the director prefers symmetry in the frame – clear lines, smooth frame boundaries, no trapezoidal distortions. 
The Dowina Factory launched a new series of guitars – “A Series” (A – Series).
This new series has a very attractive design and attractive design. Especially adorable are the Amber Road “Amber Path” guitars, which have the tuners decorated with natural amber.
This series was presented in the spring of 2015 at the International Exhibition of Musical Instruments in Frankfurt am Main, Germany. Currently, samples of the above series have been launched into production.
What is so special about this series?
The top of the A Series guitars is made of a very high quality solid wood, however, like other series of guitars, the tops of which are made of solid wood.
The back of A Series guitars is also made of solid wood, and the sides are made of expensive wood veneer.
In the past, it has been observed that whole (hard) wood shells have a tendency to crack due to changing humidity conditions to very dry climates in some regions in winter. From an acoustic point of view, the shell has a minimal effect on sound. Based on my own experience, the main influence is the top (“heart” of the guitar), then the neck, back, and only then the sides.
We will introduce 3 “A Series” models – all names will start with the letter “ A”:
1. Alboraya. Alboraya is a part of Valencia (Spain) where the head of the Dowina factory Stanislav Marinov himself often stops and lives while he personally selects wood for the production of tools. According to him, the secret of the great sounding of Dowina guitars originates in these places.
The Alboraya top will be made from solid Sitka Spruce – USA, Red Cedar (Canada) or Dolomite Spruce (Italy).If possible, all the tops of the “A Series” will be made by the head of the Dowina factory Stanislava Marinov.
Alboraya back and sides: back made of rosewood (India) with laminated sides.
2. Arona . Arona is a small town on the island of Tenerife, near which Stanislav Marinov has stopped every winter for the past 20 years. All his best guitars and ideas were “born” in this city.
Arona Back and Sides: The back is made of Pao Ferro (hardwood, a very beautiful variety of Brazilian Rosewood) and laminated siding.
3. Amber Road . Amber path.
The ruins of Dowina Castle rise above the intersection of two ancient roads: the Amber Road and the Silk Road. The Silk Road is more than 4000 years old, it stretches from the Baltic coast through our places (along the Morava River and the Carpathian Mountains) to the northern part of Italy and from there by ships across the Mediterranean to Ancient Egypt. In honor of this legacy, we decided to give names to our series of guitars – Amber Road and Silk Road.
Amber Road Back and Sides: The back is made of Indian Rosewood with a large strip of Carpathian Flaming Maple and laminated Rosewood sides.
Amber Path is a luxurious model, the guitar pegs will be decorated with natural amber parts.
We hope that Class A guitars will bring joy to all our partners.
Vintage series. Series “ Vintage”
We remind you that all the series presented are made of hardwood.
The following vintage models are now available:
1. Chardonnay. Chardonnay – The back and sides of this model are made from South American mahogany.
2. Cabernet, Rioja Cabernet, Rioja – the back and sides of this model are made of Indian Rosewood.
In the near future, we want to upgrade this luxury series with other precious woods. Hardwoods such as Pau ferro, Cocobolo and Ziricote have become available to us. Cocobolo is a particularly beautiful wood species.
We will introduce new luxury models and give them new names.In the current price list, we offer only two models of hardwood Chardonnay and Cabernet. In the near future we will be able to offer new improved models. If all goes well, the updated series will be presented by the 2015 New Year holidays. We will inform you additionally about new changes in the “Vintage” series.
“Woody” series now – Antique series
This is where a significant change has taken place in our portfolio of guitars in this series.This is due to the need to improve our craftsmanship and to apply new material for the production of this series of guitars, also we have changed the names of the models of the guitars and the series itself. So far we have presented 7 models: Puella, 111, 222, 333, 555, 888, 999.
At the International Musical Instrument Show in Frankfurt am Main, only 5 models were exhibited, we excluded 111 and 333 models from participation. Now, the remaining 5 models will have a back and sides made of their own kind of wood, as previously the 111 and 555 were made from the same type of wood – sapelly /, and the 333 and 999 were made from rosewood /.
Thus, only 5 models similar to their predecessors from the following wood species were presented at the exhibition:
Puella ( Puella) – from Okume / one of the most valuable hardwoods. Distribution : natural range is limited, it is mainly the territory of Equatorial Guinea, Gabon and Congo. In its natural form, it is used as a substitute for mahogany, mahogany wood, but is cheaper to manufacture.
222 – Zebrano / – Africa.Zebra tree is also zebra, zingana (Microberliniabrazzavillensis). It is used as a source of a valuable wood called zebrano. Wood has become widespread due to its strength and original large texture: the zebrano pattern resembles the coloring of a zebra, dark stripes on a light background. Distribution: West Africa. Zebrano grows in tropical rainforests of the lower latitudes of Cameroon, Gabon, Congo, Equatorial Guinea.
555 Sapels ( pommele) – (Entandophragma cylindricum) Grows in western central and eastern Africa, Liberia, the Ivory Coast, Ghana, Nigeria, Cameroon, Gabon, Congo, Angola, Zaire and Uganda Due to the unusual a sapele texture, the wood of this tree gives a particularly attractive configuration of figured wood, a reddish brown color typical of red or mahogany wood.
999 Indian Rosewood / Rosewood – India /
888 Koa or Pao Ferro / Koa Formosa, or Pau ferro – Taiwan, or Brasil / Koa – known as Hawaiian mahogany. The wood of the tree is very durable. Pao ferro wood is used for the manufacture of linings and is excellent for this purpose. Very smooth ebony-like structure.By its sonic characteristics, we can say that this wood sounds brighter than rosewood rosewood. Colors range from light tan to darker coffee. Usually, the wood is radially cut to show the lovely striping of the wood.
Now the most important thing! The series “ Woody ” was abolished, instead of it a new Antique series was born Antique series .
The antique series got its name from the Ancient (Antique) history of our area, which has historical significance. This area is characterized by the so-called patron spirit of the place. In Latin, there is a catch phrase “Genius Loci” – literally “Genius of the place.” All these places have a certain historical connection and are located no more than 5 km from our factory.
In the current price list, you can see the distinctive features of each model of the Antique series. An ebony fingerboard will be installed on all models of guitars that are not lower than the Rustic model in the model range.
The new original names will be as follows:
New Names of Antique Series Guitars
Puella / Puella /
Rustica / Rustica /
Luna Silva / Moon forest /
Danubius / Danube /
History of the origin of the names of the Antique series.
The names of the models are taken from Ancient times regarding our region (the location of the Dovin castle) and cover the period – from the Roman era (1st century AD) to the Slavic era (VIII AD).
The ruins of the Devin Castle rise above the confluence / confluence of the two rivers Danube and Morava (Danubius and Marus are Latin names for ancient rivers) at the intersection of the Silk Road and the Amber Road. This is a historical and important place for many cultures and civilizations.
Dowina Puella – Dowina est Puella (Dowina is a Girl – in latin). Puella in Latin means a girl, translated into Slovak from Latin Puella is Dovina. A mention of this fortress can be found in the Fulda annals of 865 AD. which tells about the battle of the king of the East Frankish kingdom Louis the German and the prince of Great Moravia Rostislav and about the attack of the Franks on the Slavic fortress of Dovin.
Dowina Marus (formerly model 222) – Marus is the Latin name for the Morava River (right tributary of the Danube.The Dowina factory is located just a few hundred meters away). The name of the river dates back to the time of the Celts and is mentioned in the ancient Roman chronicle. The word Mari (Mari) among the Celts meant water. The famous Amber Route stretches along this river from the Baltic Sea to the Mediterranean coast.
Dowina Rustica Rustica (formerly Model 555) – Excavations were carried out near our Dowina factory, during which they discovered an ancient structure from the time of the Roman Empire (built around the 2nd century AD).NS.). It was a country house with a bathhouse. This structure from Roman times is known as Villa rustica (rural villa), a term used in the Roman Empire to refer to a villa in open countryside, often the center of land tenure (farm estates).
Dowina Luna Silva (formerly model 888) translated from English. means “Lunar forest” – this designation of the forest on the map of the famous scientist, astronomer and geographer of antiquity Ptolemy. The map is drawn approximately, since Ptolemy never visited our region, he lived in Alexandria (Egypt).From the records of other ancient historians who lived during the wars of the Roman Empire led by Caesar Marcus Aurelius against the barbarian ancient Germanic tribes of Markomania and Kvadov, there is a high probability that Luna Silva is a designation on the map of the beginning of the Carpathian Mountains – the Small Carpathians. The ruins of the Dovina fortress stand on a rock that forms the beginning of the Carpathian Mountains.
The ruins of Devin Castle rise above the confluence / confluence of the Danube and Morava rivers (engraving of the 17th century).
Dowina Danubius ( formerly model 999) – Danube is the ancient name of the Danube River (translated from Latin).