What are the key elements of the FDA logo. How can contractors use the FDA logo on deliverables. Why is the use of private sector logos prohibited on government publications. What are the approved uses of the FDA logo. What are the official colors of the FDA logo.
Understanding the FDA Logo Components and Usage
The FDA logo is a crucial element of the U.S. Food and Drug Administration’s visual identity. It consists of two main components: the Monogram and the Wordmark. Together, these elements form the “primary logo” of the FDA.
The FDA Monogram
The Monogram is a distinctive feature of the FDA logo. It comprises the letters “FDA” placed inside a box, which can be FDA Blue, FDA Black, or FDA White. This component serves as an instantly recognizable symbol of the agency.
The FDA Wordmark
The Wordmark complements the Monogram and spells out the full name of the agency. It is arranged in a specific format:
- “U.S. Food and Drug” appears on one line
- “Administration” is placed slightly smaller on a second line
These two components are locked together in a specific relationship, forming the complete FDA logo. It’s important to note that this composition should not be altered in any way to maintain consistency and brand integrity.
FDA Logo Usage Guidelines for Contractors and Private Sector
The FDA has strict rules regarding the use of its logo by external entities. These guidelines are in place to prevent any implication of endorsement or favoritism by the FDA towards private organizations.
Restrictions on Contractor Use
Can contractors use the FDA logo on proposals or consulting deliverables? No, contractors are not permitted to use the FDA logo on their proposals or consulting deliverables. This restriction helps maintain the distinction between the FDA’s official communications and contractor-produced materials.
Exceptions for FDA Publications
There is a specific exception to this rule. If a contractor is producing a deliverable in digital format or other reproducible copy that is intended to be an FDA publication for distribution to the public, they may be allowed to affix the FDA logo. However, this can only be done under the direction and guidance of the FDA project officer and with approval from the Office of the Commissioner.
Prohibition of Private Sector Logos
Why are private sector logos prohibited on government publications? The use of private sector or contractor logos on government publications or communication products is strictly prohibited. This rule applies regardless of whether the organization is non-profit or commercial. The rationale behind this prohibition is to prevent any perception of government endorsement or favoritism towards private entities.
Approved Uses of the FDA Logo
The FDA logo is reserved for official use by the U.S. Food and Drug Administration. However, there are several approved applications where the logo can be utilized:
- Printing purposes: This includes pamphlets, posters, flyers, booklets, and periodicals.
- Exhibits and public affairs materials: The logo can be used in various public-facing materials related to FDA activities.
- Electronic media: This encompasses television, radio, internet, fax, CD-ROMs, DVDs, streaming video, and any other medium that requires electricity or digital encoding of information.
- FDA business cards: Official FDA business cards may feature the logo.
- Co-branding and partnerships: In co-branding situations, the FDA Monogram must appear first and be right-justified in a horizontal configuration.
FDA Logo Color Specifications and Usage
The FDA logo has specific color guidelines to ensure consistent representation across various media. Understanding these color specifications is crucial for maintaining the integrity of the FDA’s visual identity.
Primary Logo Colors
What are the official colors of the FDA logo? The FDA logo utilizes three primary colors:
- FDA Blue (RGB: 0/124/186, CMYK: 95/41/6/0)
- FDA Black (RGB: 46/41/37, CMYK: 66/64/67/67)
- FDA White
FDA Blue is considered the dominant color of the brand, followed by FDA Dark Blue and White. For printing purposes, CMYK values should be used, or a printing specialist should be consulted for equivalent spot (Pantone) colors. Digital applications should utilize RGB or Hex values.
Color Reproduction Guidelines
When reproducing the FDA logo, certain rules must be followed to maintain its integrity:
- Single-color reproduction: The logo may appear in CMYK, Black, or White.
- No partial colors or screen tints are allowed on the logo.
- Sufficient contrast must be maintained between the logo and its background.
- FDA Blue is the preferred field when surprinting or overprinting the logo.
- Two-color or multi-color reproduction of the logo is not permitted.
Size and Placement Considerations for the FDA Logo
Proper sizing and placement of the FDA logo are essential for maintaining its visibility and impact across various applications.
Logo Sizing Guidelines
How large can the FDA logo be displayed? The FDA logo can be scaled up as large as desired, allowing for maximum visibility in various contexts. However, there are restrictions on the minimum size to ensure legibility:
- The logo lock-up should never be smaller than the minimum horizontal and monogram size.
- The minimum size for the logo is 5/8 inch in length.
Logo Placement Rules
When incorporating the FDA logo into layouts, certain placement rules must be observed:
- The space directly below the FDA Monogram to the top of the page must be clear of all text, artwork, headlines, and other elements.
- In co-branding situations, the FDA Monogram must be the first logo to appear, right-justified in a horizontal configuration.
These placement guidelines help maintain the logo’s prominence and prevent visual clutter that could diminish its impact.
Legal Implications of Unauthorized FDA Logo Use
The unauthorized use of the FDA logo is not just a matter of branding policy; it also has potential legal consequences.
Violations of Federal Law
Can unauthorized use of the FDA logo lead to legal action? Yes, unauthorized use of the FDA logo may violate federal law. This can result in serious consequences for those responsible, including:
- Civil liability
- Criminal liability
The severity of these consequences underscores the importance of adhering to the FDA’s logo usage guidelines.
Implications of Misuse
Why is unauthorized use of the FDA logo considered problematic? The primary concern is that such use could mislead the public by implying that the FDA endorses or favors a private sector organization or its activities, products, services, or personnel. This implication, whether overt or tacit, is something the FDA cannot and does not do.
By strictly controlling the use of its logo, the FDA maintains its neutrality and protects the public from potential misconceptions about its relationships with private entities.
Obtaining and Using Official FDA Logo Files
For those authorized to use the FDA logo, accessing the correct files and using them appropriately is crucial.
Accessing High-Resolution Logo Files
Where can authorized users obtain official FDA logo files? The FDA provides a downloadable zip file containing high-resolution logo files for printing purposes. This file, named FDA_Logos.zip, is approximately 1.79 MB in size.
Using Logo Files Correctly
Once the logo files are obtained, it’s important to use them correctly:
- Extract the logos from the zip file before use.
- Open the logo files from within a graphics application for best results.
- Ensure that the chosen file format is appropriate for the intended use (e.g., vector formats for scalable applications, raster formats for web use).
By following these guidelines, authorized users can ensure that the FDA logo is represented accurately and professionally in all approved applications.
FDA Logo Policy | FDA
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General Information
The FDA logo is for the official use of the U.S. Food and Drug Administration (FDA) and not for use on private sector materials. To the public, such use would send a message that FDA favors or endorses a private sector organization or the organization’s activities, products, services, and/or personnel (either overtly or tacitly), which FDA does not and cannot do. Unauthorized use of the FDA logo may violate federal law and subject those responsible to civil and/or criminal liability.
The FDA logo consists of two components— the Monogram and Wordmark. The lock-up of the two components is referred to as the, “primary logo.” When creating layouts, the space directly below the FDA Monogram to the top of the page on communications products must be clear of all text, artwork, headlines, etc.
The monogram is a spell-out of, “FDA” placed inside either an FDA Blue, FDA Black, or FDA White box. The Monogram and Wordmark follow a set relationship. This lock-up composition should not be altered in any way.
The FDA wordmark spells out, “U.S. Food and Drug” on one line, and “Administration” slightly smaller on a second line in lock-up. The FDA wordmark is the only content that may be shown to the right of the FDA monogram.
Use on Proposals or Consulting Deliverables
Contractors may not use the FDA logo on proposals or consulting deliverables.
Publications and Digital Products Developed by Contractors
If a contractor deliverable in digital format, or other reproducible copy, for the express purpose of being an FDA publication or digital product for FDA distribution to the public; then, and only then, may the contractor affix the FDA logo, under the direction and guidance of the FDA project officer and as approved by the Office of the Commissioner.
Private Sector or Contractor Logos on Government Publications
FDA components may not use private sector or contractor logos on Government publications or other Government communication products. Such use is prohibited. Whether or not the private sector organization is non-profit or commercial is not a factor.
Private sector logos constitute institutional advertising. Using a private sector logo on a Government communication product (regardless of intent) implies that the Government favors or endorses all that which the logo represents (see general information section for more information about the use rule).
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Logo Use and Colors
The FDA logo is for official use of the U.S. Food and Drug Administration.
Approved uses are:
- Printing purposes (pamphlets, posters, flyers, booklets, periodicals, etc.).
- Exhibits and other public affairs-related materials.
- Broadcast or storage media that take advantage of electronic technology.
- They may include television, radio, Internet, fax, CD-ROMs, DVD, streaming video, and any other medium that requires electricity or digital encoding of information.
- On FDA business cards.
- Co-branding & Partnerships.
When creating a co-branding/partnership logo grouping for an FDA publication, the FDA Monogram must be the first logo to appear — right justified in a horizontal configuration.
The logo cannot be used:
- By the private sector, including grantees, vendors, and contractors.
- In combination with other elements to create a logo for an office or program.
Size
The FDA logo is set for maximum visibility and impact. The logo may be scaled up as large as desired. The logo lock-up should never be smaller than the minimum horizontal and monogram size, or a size of less than 5/8 inch in length.
Logo Colors
FDA Blue is the dominant color of the brand, followed by FDA Dark Blue and White.
For printing use CMYK, or consult your printing specialist for the equivalent spot (Pantone) color. For digital applications, use RGB or Hex values.
The official colors of the FDA logo are:
FDA Primary Logo Colors:
- FDA Blue
- RGB – 0 / 124 / 186
- CYMK – 95 / 41 / 6 / 0
- FDA Black
- RGB – R=46 G=41 B=37
- CMYK: C=66 M=64 Y=67 K=67
- FDA White
- RGB – N/A,
- CMYK: N/A
Single-Color Reproduction
- The logo may appear in CMYK, in Black, or in White.
- No partial colors or screen tints are allowed on the logo.
- Sufficient contrast should be maintained between the logo and the field on which it is reproduced. FDA Blue is the preferred field when surprinting or overprinting the logo.
Two-Color Reproduction
- Two-color or multi-color reproduction of the logo is not permitted.
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Official FDA Logo
- For high-resolution printing, please download the FDA_Logos.zip (1.79 MB). After extracting the logos from the zip file, open them from within a postscript program such as Adobe Illustrator® or Adobe Photoshop®. These programs will read Postscript® documents, and give you the ability to select, crop and save a single logo for high resolution printing.
- These logos are best used for purposes of low resolution printing and/or Web publishing. To save a graphic using Windows®, hold the mouse on the desired logo, right-click, release, and select “Save picture as” from the menu bar. Using Macintosh®, while holding down the CTRL key, hold the mouse button down over the image until a window opens and select “Save this image as”.
- The FDA Visual Identity Guidelines should be used for guidance in applying the FDA Logo. The FDA Visual Identity Guidelines are located here in a high (7. 63 MB) version and a low (4.49 MB) version.
63 MB) version and a low (4.49 MB) version.back to top
Content current as of:
These are the top 30 most recognizable logos in the USA
The simple “apple” logo of the tech giant has been named the most recognizable logo in the United States, according to new research.
A study of 2,000 Americans tested respondents on their knowledge of logos and saw the famous yellow “M” symbol of McDonald’s and the Coca-Cola logo also among the most well-known.
Nike, Starbucks and Google all made the top 10 with Facebook, Adidas, Amazon and YouTube rounding out the list.
SWNS
More than a third of those polled (36%) say the logo itself helps them remember a brand.
It also emerged that half are more likely to use a company with a logo they recognize, while three in five wouldn’t use a company if their brand image looked terrible — even if they’d heard good things about the product itself.
The research was commissioned by Promotique by Vistaprint — a promotional products provider to small- and medium-sized businesses.
More than three-quarters (78%) of respondents go as far as to say that logos should be regarded as “works of art.”
A further 42% believe a logo tells them about the business’ “personality” and more than a third said it suggests the quality of a brand.
In fact, when thinking about starting their own business, 28% of Americans said the logo would be their single highest priority and more than half said it would be “high.”
The research also found a quarter of respondents believe the colors used in a logo help them to remember a brand.
A fifth believe red makes for the most memorable images followed by blue and green.
Pink was found to be the least memorable color for a logo.
Three in 10 also said the first thing they notice when they see a product is the logo, followed by the name and color.
“Our research shows just how much of an impact a businesses’ logo has on its credibility,” said Llorenç Solà, General Manager for Promotique by Vistaprint. “Customers can recognize the leading brands with just a primary color or a certain shape of a logo and consumers naturally trust these companies more.
“This means both new and more established businesses need to get their logos out in the market to make them more memorable.
“Everything a business puts out there should reflect their overall identity. Whether it’s a T-shirt with a logo on or branded tote bags, customers should be able to connect with the business’ story and who they are.”
According to the study, 85% of respondents described themselves as “loyal” to brands and a further three-quarters agreed the “look and feel” can make or break a brand.
Three-quarters of those surveyed said they are also more likely to remember a brand if they receive merchandise from them.
Half would like to receive T-shirts as promotional products, while a third opt for pens and a quarter favor tote bags.
And 51% said receiving promotional products from a brand makes them more likely to buy from them.
More than half of Americans already own clothing featuring logos — a quarter said they would wear a T-shirt with McDonald’s imagery and a fifth feel the same about Starbucks.
“The research shows that getting your logo out there is extremely important,” said Solà.
“Promotique by Vistaprint offers promotional products which can be customized with a logo to help businesses be both recognized and remembered.”
How well do you know famous brand logos? Take this quiz to find out.
Toys R Us logo and symbol, meaning, history, PNG
Toys R Us Logo PNG
Toys “R” Us is known for its colorful and playful logotype, which perfectly fits the toy industry and appeals to kids.
Meaning and history
1948 – 1957
The Toys R Us logo was created in 1948 when the store was called “Children’s Supermart”. It was a simple yet bright banner in white with bold arched lettering in the red set above the blue promotional text-line, where there were sales and deal announced.
1957 – 1967
The redesign of 1957 introduced the logo where the “Toys R Us” line first appeared. It was a cool and friendly monochrome badge with the “Children’s Supermart” nameplate on top, and a funny giraffe image on the left. The animal was wearing a Sabra hat and saying “Toys R Us”.
1967 – 1969
In 1967, the brand was officially renamed “Toys “R” Us” and adopted a logo with letters of different colors. The old Toys R Us logo looked pretty similar to the current one, though there were several notable differences.
1969 – 1972
In 1969, the design was slightly updated. While the overall style remained the same, there was some playing around with the color and shape of the glyphs.
1972 – 1976
The following modification (1972) resulted in smoother glyphs. Now, they looked rather like a single whole than several letters put together. However, it still had a distinctive feature separating it from the later versions – an exclamation mark.
1976 – 1980
In 1976, the exclamation mark was removed.
1980 – 1985
The palette grew brighter and more playful in 1980. Some of the colors became more vivid, and there were also new ones added.
1985 – 1998
As a result of the 1985 update, the colors were modified once again. The green grew slightly darker, while all the letters, except the “T” and “S,” changed their colors (remaining within the existing palette, though). Several outlets went on using this version until 2018.
1998 – 2007
In 1998, the reversed “R” was placed inside a blue star. This approach made it more visible and added playfulness to the logo. This logo was also used at several locations until 2018.
2007 – Today
The 2007 emblem had both the shapes and colors modified. If you compare it side by side with the previous logo, you’ll notice almost all the letters have slightly altered their shape and size. This is especially noticeable in the case of the “R.” As for the star, it was still present on the logo, although it grew smaller and was now placed inside the reversed “R.”
Colors
The color scheme looks vivid and features a visual “rhythm.”
What is Toys R Us?
Toys R Us is the global chain of toys and kids goods retailer, which has one of the widest ranges of items in its catalog and also operates online, delivering toys to kids all over the globe.
Most Expensive Logos In The World
How much do you think it costs to create an effective and appropriate logo? Well, the options can be different – from mere cents to ten-digit amounts or more.
In this article, we have collected the Most Expensive Logos In The World, including full rebrands and brand acquisitions plus we have hidden a few surprises at the end.
- Symantec Brand & Acquisition — $1,280,000,000
- British Petroleum Logo & Marketing — $210,000,000
- Accenture Logo Design — $100,000,000
- Posten Norge Rebrand — $55,000,000
- Australia & New Zealand Banking Group (ANZ) Logo — $15,000,000
- BBC Logo Redesign — $1,800,000
- CitiBank — $1,500,000
- Pepsi Logo — $1,000,000
- London 2012 Olympics Logo — $625,000
- Belfast Logo Design — $280,000
- City of Melbourne Logo Design — $148,000
- NeXT – $100,000
- And Two More Surprises
- What Makes These Logos Really Outstanding?
- If You Want a Great Logo with a Reasonable Cost
- Conclusion
- Join The Logo Community
Symantec Brand & Acquisition — $1,280,000,000
This very simple but very impressive logo was worth the price tag you see on the headline.
Its key element is a checkmark, indicating that the operation was successful. And this is ideally suited to the specifics of a company that provides website security. Plus, the yellow color of the circle means continuity and stability of protection. All this combination forms a feeling of safety, trust, and security.
British Petroleum Logo & Marketing — $210,000,000
This brand decided to get the most out of the psychology of colors in marketing. Since it is clear from the name that the company contributes to environmental pollution, they decided to convince their customers that they are doing everything possible to stay as green and environmentally friendly as possible.
So a logo resembling a flower growing from the sun was born. The idea of a marketing message was originally to convince customers of its environmental friendliness, but this was a failure and even the object of jokes. Many users found it cynical to talk about environmental initiatives when you make money on oil, and the scandal with the Gulf of Mexico only added fuel to the fire.
Accenture Logo Design — $100,000,000
A nine-digit amount was paid for the logo consisting of the name of the company, plus its values and the mathematical symbol at the top. The main idea was that the company is constantly striving for the future, for growth and development. And although the logotype also received criticism, at the moment the company is successfully operating in the market, and its brand is quite recognizable.
Posten Norge Rebrand — $55,000,000
As they say, all ingenious is simple. When the state-owned postal company, which by the way is a monopolist in the Norwegian market, decided to rebrand, they simply wrote down the name of the company and supplemented it with a circle consisting of halves, one of which flows into the other. The marketing message is obvious – in this way letters are delivered from the sender to the recipient. Well, this logo turned out to be simple, but clear and effective.
Although the price is definitely high.
Australia & New Zealand Banking Group (ANZ) Logo — $15,000,000
This logo was created during the merger of two large banks and was the result of combining the first letters of their name into one abbreviation. Designers decided not to break the classic rules of marketing psychology and used white and blue colors to form an association of stability, security, and safety. By the way, PayPal uses the same colors for similar purposes.
BBC Logo Redesign — $1,800,000
The BBC logo has been familiar to us since childhood. And this is just the same example of a successful investment. The company has been working under this logo for a long time and is firmly associated with reliable and fresh information in the subconscious of users.
Here, designers also decided to strive for minimalism, and created white letters on a black background, enclosing each letter in a square.
And here we can already talk about the psychology of forms where clearly defined contours are associated with unambiguity and reliability.
CitiBank — $1,500,000
The logo of this bank is a logo that lasts. It was created twenty years ago and, as before, it remains recognizable, memorable and relevant. Taking into account the turnover of this banking organization, the cost of its creation is a mere trifle, a drop in the bucket.
But the most remarkable thing about creating this logo is the fact that this version was the first one invented. It was painted on a napkin, becoming the first but the final. Perhaps it’s worth paying for such a talent.
Pepsi Logo — $1,000,000
A picture of this logo is not needed to recall three multi-colored waves combined into one ball. And by the way, for a brand of this magnitude, the price of developing a logo seems quite reasonable. This new logo was an attempt to challenge Coca Cola, which has been and remains the world leader in the production of sweet carbonated drinks.
And it is impossible to say that they succeeded, but the design was definitely successful. It is obvious that the company feels good because it can afford to pay such money for a logo, plus they are clearly not going to leave the market.
London 2012 Olympics Logo — $625,000
And here we already see a tendency to complicate the logo, but, paradoxically, to reduce its price. This logo recalls the cubic style in art, and the associations that it causes are quite controversial. The logo itself looks overloaded with configurations, but none the less, it cost more than half a million dollars. It seems that the designers tried to recreate the style of London architecture in this logo, but to be honest, the result of their work received a lot of criticism.
Belfast Logo Design — $280,000
The creators of the logo of this city decided not to complicate their lives too much and simply enclosed its name in a heart, which can be interpreted as a stylistic performance of the letter B as well.
This logo is reminiscent of magnets that are sold on tourist streets in popular cities. And by the way, the idea of designers was just that – to create the right association (we know that you also remembered these narrow alleys with souvenir products) and attract a stream of new tourists to the city.
City of Melbourne Logo Design — $148,000
The logo design of the city has slowly become an iconic logo for Melbourne; with its sharp lines and variant shades of green and blue, it is meant to symbolize corporate power the, and modern, vibrant and cool city that Melbourne is today and will be for the future. It was designed in 2009 by the Sydney office of Landor Associates, to whom the City of Melbourne paid a fine sum of $148,000.
The logo design has an appeal to it and defines Melbourne as a trendy and progressive city adapting to today’s world; the brand identity created has an impact and adaptability that extends beyond the logo design alone, and it looks remarkably vibrant and dynamic.
The design was greeted with positive reviews.
NeXT – $100,000
The now-defunct American computer company started by Apple founder Steve Jobs, NeXT, had its logo and brand identity designed by the late renowned graphic designer Paul Rand. Jobs, who at this point was ousted by Apple’s board members, poured his heart and soul into NeXT to compete against his former company. His willingness to go toe-to-toe with Apple cost Steve Jobs $100,000 to create his logo design and brand identity. Rand famously authored a 100-page manual detailing the process, including his stylization of the company’s name from “Next” to “NeXT”.
And Two More Surprises
It would be simply blasphemy to talk about the most expensive logos in the world, but not to talk about the cheapest. And if you are now expecting to hear the names of brands that are not known, then you will find a cool surprise. The two brands that we will call now got their world-recognizable logos for almost a penny.
So, are you ready?
- Further – even more, shocking content. The first version of the blue bird on a white background, which encourages us to read new tweets, costs only $15. When the creators of Twitter came to the need to develop a logo, they just bought the stock image designed by Simon Oxley for $15 for the non-exclusive rights to the image, and its creator Simon only received a ridiculous $6 for his work.
What Makes These Logos Really Outstanding?
As you can see, the most expensive feature is simplicity, clarity of the marketing message and ease of perception. The designs of all these brands are paradoxically simple, and each of them has chosen its own brand strategy – some of the companies managed to enter their name and values directly into the logo, and someone affects the target audience at a subconscious level through the power of colors and associations.
But the overall trend remains the same.
The cost of the logo is determined by the ideal combination between minimalism, ease of perception, the values of users and the company and the ability to easily distinguish a particular brand from the rest. It sounds simple enough, but in each case, the designers did a great job, looking for this perfect combination and visualizing it through colors, text, and shapes.
If You Want a Great Logo with a Reasonable Cost
So, as always, you need to look for a reasonable balance in everything. The history of marketing knows examples where a brand invested fabulous money in creating a logo or rebranding, and … completely failed. For example, this happened at some point with Tropicana, a company that produces sweet drinks. And this is just the case when the high cost does not mean efficiency.
Therefore, when developing a logo design, you need to come from the expectations of the target audience, take into account trends, plus test ideas before investing huge amounts.
If your in the market for a logo for your brand and able to make a reasonable investment in developing your business further. Hire The Logo Creative we work with brands globally from startups to larger organisations on logo design projects to rebrands and other branding elements that are required we are always happy to discuss potential projects. Check out our case studies.
Conclusion
So, as you can see, these are insane numbers that companies paid of either the logo design, rebrand and full brand acquisitions. But for the logo designs and logo redesigns we’re not mistaken prove once again the importance of the logo in brand promotion and marketing strategy.
The two cheapest logos that we cited as a reverse example only prove this trend. In part, they became successful due to an innovating idea, as in the case of Twitter, or due to excellent quality in combination with perfect service and new approaches to production, as is the case with Nike.
But the logo still occupies one of the key places in brand positioning, therefore, be extremely careful, accurate and creative when developing it.
We hope this article about Most Expensive Logos In The World has been interesting, Let us know what you think in the comments section below. If your new to logo design and in the learning process than check out the Logo Design Online Masterclass below its a great course to learn in your quest to become a logo designer.
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What is a logo and why is it needed | Design, logo and business
Most often, when creating a business, an entrepreneur is sure that his new company definitely needs a logo, although not everyone fully understands why.
For some it is just a beautiful picture or a set of symbols, but for others it is a trademark of the company. Considering making it simple, most beginner entrepreneurs try to do everything on their own, because they consider ordering from professionals too expensive. In this article we will try to tell you more about the purpose of the logo and the fact that it does not have to be expensive at all.
The logo is a trademark that people associate with a particular brand. A logo is not an abstract set of symbols or just a pretty image. The logo does not have to be complicated, it doesn’t have to tell about the field of activity, and your mom likes it.
Create your logo online . More than 50 thousand brands around the world are already using logos from Turboly.
Create a logo online
Why do you need a logo?
Let’s take a look at a few functions that a well-designed logo performs successfully:
1.
The logo helps to stand out from the competitors
The logo is the first acquaintance of the client with your company. It is by him that many judge the services and goods offered and, often, decide whether to give their preference to your business or to go to competitors. Therefore, the logo should be as associative as possible and evoke only positive emotions in the client (Read more about the types of logos here).
2. Legal guarantee of ownership
The logo is the same property of the company as the products it produces.Therefore, it is some form of protection of rights to goods. If the logo is used by another company, it can be held criminally or administratively liable.
3. Customer confidence
Not all companies have their own logo, but a company focused on quality and customer love must have one. Obviously, buyers trust more products that have a logo on them. Think back to the last time you bought something without these markings.Most likely, this has not happened for a long time.
4. Unusual and aesthetics
Do not forget that the logo helps to make any product unusual, to add some distinctive mark to it. An example would be the bull’s eye on all products from Apple. No one will argue that they are ready to buy any laptop just because of one such glowing apple, the rest of the parameters will be looked at later.
5. Promotional assistance
A logo can greatly help in promoting a product, because it is printed everywhere: on products, on company stores, business cards, banners and ads, in social networks.That is why it should be easy to remember, so that any person in the story to his friend can only mention how the logo looks like, and it would immediately be remembered.
As a result, we have five functions that any logo can successfully fulfill and create a unique image of the company, thereby helping it “fly to Olympus”! That is why it is worth paying sufficient attention to its creation, because such a small image performs such large and important functions.
Thanks to modern technologies, logo design is not so expensive: you can draw a logo using an online constructor.The main thing is not to be lazy, but to approach the creation with full responsibility and dedication.
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Product and graphic designer with over 10 years of experience. I write about branding, logo design and business.
AutoSpecCenter introduced new logo and corporate identity
In December 2017, the AutoSpecCentre group of companies announced a rebranding for the first time in 19 years of operation. The company completely renewed its corporate identity and identity, developed new logos and visualization.The trademark is a unique design of the ASC abbreviation, enclosed between two slashes. The sign is the key brand identifier, slashes are the main elements of the corporate identity.
GC “AutoSpecCentre” is one of the largest players in the auto retail sector in Russia, has been operating in the market since 1998.
A company with a long and successful history has gone through several stages in its development: from a mono-brand distributor to a large holding with a diversified customer service.At present, the ASC includes 27 dealerships of 15 world brands: Porsche, Audi, BMW / MINI, Infiniti, Volkswagen, SKODA, Nissan, Datsun, Hyundai, KIA, Mazda, Peugeot, Citroen, Mitsubishi and car dealerships of HINO trucks, FUSO, HYUNDAI, FOTON.
All these years, customers and employees of the company have been accompanied by a brand name with a rearing horse. Its appearance was associated with the history of the company. In the 18-19 centuries, on the site where the Taganka Audi Center – the first official dealer center of the ASC – was located, noble stables functioned, they contained thoroughbred racehorses of the Moscow nobility.It was this historical fact that served as the ideas for the creation of the first company logo.
Now it is important for any business to be technologically advanced and modern, therefore, along with the modernization and updating of business processes, the holding decided to replace the corporate identity.
The brand renewal reflects changes in the ASC strategy in terms of group management and customer relationship. The new concept is open-minded and is based on the concept of providing expert advice among a broad portfolio of GCs, based on the client’s needs.
The updated corporate identity reflects the key characteristics of the company – modernity, continuous development, business and customer focus. Thin diagonal lines used in the design of the new identity create dynamics of style and serve as a functional technique for placing accents. At the same time, they maintain an expert brand image, evoking associations with drawings and instructions. The bright, fashionable color avoids excessive restraint in style, creating a sense of the current, progressive brand.
http://wroom.ru/news/7152
Creation of a logo. A successful metaphor for your brand
Logo design. A successful metaphor for your brand.
A selection of cases for creating a logo in our agency 2019-2020
What should be the perfect logo? We at the branding agency Mind-Expert know the answer to this question.
A high-quality logo should contain two messages of equal importance. Watch our video on how to create a successful brand metaphor.
Secret symbol in logo design
This is the so-called inner side of the logo design, the side directed towards the inside of the company. It can be a reminder of the mission and values of the company as spelled out in the brand platform. In the symbol, the history of the creation of the company, both real and the legend of the origin of the brand, can be encrypted.
The meaning of this symbol will be inaccessible to people from the outside and this will contain a special sacred meaning hidden from outsiders.The presence of such a riddle in the logo makes the employees of the company involved in something bigger, to feel like a part of a single team. Usually, such elements become public only after a lapse of time, when the company goes global and begins to grow into legends.
And it creates added value for the brand.
Let’s take a few brand logos as an example. Overgrown with history. Did you know that the word mom is encrypted in the collar of Wendy, and the company itself is named after the founder’s daughter.Three stripes of Adidas symbolize the stages of development of the company and the three continents on which the company is present. And the Trussardi trademark depicts the founder’s favorite breed of dogs – the Greyhound.
Brand Metaphor
In this case, the logo should also have a clear meaning, which will be read during a detailed examination of the logo by a potential buyer. These metaphors create additional value for the brand’s customers. As a rule, these are symbols that reveal the USP of the company or emphasize the scope of its activities.
And if we look at the logo not as “just a beautiful icon”, then it becomes clear that this is a product of a much higher class. This is the result of the work of a whole group of people:
- Marketer in charge of Facebook research. What is already on the market, following the accurate message of the
- Art Director , who sets the direction of the designer’s thought and evaluates ideas.
- Designer working on ideas and finalizing the logo.It is the art director-designer tandem that is engaged in creating the image of the future brand.
- Illustrator – Often a sign must be created to visualize the secret symbol and metaphor of the brand. Hand-drawn. That is why the illustrator often takes part in the creation of the logo as well.
What is already on the market, following the accurate message of thecompany mission
And of course, these specialists have specific knowledge in the field of psychology, composition, typography – we will talk about this below.
Points to Consider When Creating a Logo
1.Psychology of Form
The simplest symbols have existed for thousands of years. Their occurrence is due to the psychology of the perception of the world by our ancestors.
Therefore, the simplest shapes: circle, square, triangle, etc. carry a certain charge. And this charge, this information is read at a subconscious level.
For example, if you are a company striving for harmony and perfection, then you obviously need to order a logo containing rounded shapes. Companies with aggressive policies may have a triangle logo, while research or creative companies may have sinuous lines.
2. Psychology of Color
Each color also carries a certain message. For example, orange is an active color, suitable for the food industry, education. Moreover, it is rather an inexpensive brand in the middle price segment. On the contrary, purple is a premium color, but also dynamic and active. If you decide to order the development of a logo, think not only about its shape, but also about the colors.
Knowledge of the psychological perception of color allows the specialists of our branding agency to select the right shades for the image of your brand.
3. Typography
We’ve written extensively about the importance of type in logo design. The key point of working with the spelling of the company name is that the inscription should be made in the most unique font and in accordance with all the laws of typography. With correct spacing between letters, logical and justified height and width of letters. Etc. Developing a high-quality logo means reworking a standard font or creating a completely new one.
Knowledge of the laws and regulations of typography allows you to achieve maximum readability and, as a result, brand recognition.
4. Laws of composition
An ideal logo is usually made in accordance with the laws of composition. These are certain rules by which the logo lives. Using these rules makes the logo harmonious and pleasing to the eye.
This can be the principle of the golden ratio, when the sizes of objects are made in a certain ratio to each other. Or the principle of contrast, when one of the objects contrasts in size (color, shape) with other objects.
The principle of statics or dynamics – in which the object is either located statically and then symbolizes the stability of the company, or tends forward (to the right).
Thus, such a task as the development of a logo is the product of the work of a large number of people with a very wide range of competencies and experience. This is what distinguishes the logo, which is part of the brand, from the icon generated by the free service. If you decide to order a logo – a symbol of your brand – entrust this task to a team of professionals, specialists in the field of branding.
90,000 Souvenirs with a logo, corporate gifts in bulk to order
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Free design layouts
for our clients
Higher education in advertising
70% of our account managers have
We work with VAT
according to the general taxation system
Free shipping
in Moscow when ordering from 60,000 rubles.
15 years of experience in the souvenir market
We have been operating since 2004
We work all over Russia
Free delivery to the terminals of transport companies
70,000 souvenirs on our website
We are the largest integrator of souvenirs and gifts
Own production
for applying logos
Our best employees
The main task of our managers is to help in the selection of the most suitable for you in terms of time and budget.
and the style of souvenirs.We know everything about the stages of production of advertising and souvenir products!
Alena
Account Manager.
Diploma with honors from GOU TKBS with a degree in Economics and Accounting in the Service Sector.
Natalia
Account Manager.
Diploma of the Institute of World Economy with a degree in Accounting, Analysis and Auditing.
Irina
Account Manager.
RTU MIREA diploma in the specialty “Standardization and Metrology”.
Marina
Marketer.
Diploma of the Plekhanov Russian University of Economics with a degree in Marketing.
Tatiana
Manager for work with VIP-clients.
Head of the Sales Division.
Diploma with honors from the Russian Presidential Academy of National Economy and Public Administration with a degree in Advertising and Media Business Management.
Margarita
Account Manager.
Diploma of the Ryazan State Radio Engineering University named after VF Utkin with a degree in Economics.
Xenia
Account Manager.
Diploma with honors from the Moscow City Psychological and Pedagogical University, specialization “State and Municipal Administration”.
Natalia
Head of Sales Department.
Diploma of the Vernadsky Crimean Federal University with a degree in Management.
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Consultations by phone, skype, chat on the website, ordering a call back on the website.We conduct negotiations and correspondence in Russian, English, Spanish.
Delivery of goods to your office in Moscow; if you are in another city of Russia – delivery to the terminal of the transport company
Selection of souvenirs, preparation of commercial offers and presentations at your request
Development of a design layout for your
future souvenirs and gifts
Provision of product samples, production of a test sample
Departure of the manager to your office for a detailed discussion of your project
About us | LLC “Logo-on-Znac”
Badges HIT manufactured in Russia
more than 8 years on the market
have proven their best performance.
- Badge material . The badges are made of high quality plastic, which makes the badge lightweight and durable. In the case of metallized badges, the surface of the badge is covered with a durable metallized compound that is resistant to external damage and abrasion. Therefore, our badges keep their beautiful appearance for years.
- Reverse side . The badge is attached to clothes either on a built-in nickel-plated pin or on a magnet (in this case, there is a built-in steel plate on the back of the badge).Built-in fastening gives the badge reliability in use.
- Protection of removable information. Transparent name protection inserts are made of polyethylene terephthalate glycol (PETG), Germany. The main properties of this material: impact resistance, high chemical and UV resistance, excellent optical properties, increased moisture resistance, fire safety, which allows it to be used in the medical and food industries. The inserts are of sufficient density to prevent both their own bending and the bending of the name paper inside the window.
- Method of applying the logo. We apply the logo by UV printing, there are no restrictions on the number of colors.
Images applied by this method can withstand the highest operational loads. They are not afraid of temperature extremes, rain, snow, intense solar radiation, so they retain the brightness and richness of their colors for a long time. - Delivery. The price includes the cost of delivery in Moscow when ordering from 50 pieces.
- Double mount available. Pin and magnet can be used at the same time.
- Built-in mount . Both the pin and the magnetic plate are embedded in the
case
Ectos group badges Impulse group badges Euros group badges Fortos group badges Fantasy badges
size 69 x 39 mm size 69 x 34 mm size 72 x 37 mm size 69 x 34 mm Your size
Corporate Identity – Dropbox
In the following cases, please refer to this folder.
The logo is a universal identification mark that we use in all our messages. We want to be recognized immediately, so it is very important to remember about uniformity – please do not change the logo in any way, do not change its proportions, colors and composition.
Graphic mark and brand name spelling
Our logo has both a graphic sign and a corporate name spelling.Please make sure that both of these elements are correctly positioned.
In most cases, use our two-color logo. The color of the graphic may change under certain circumstances, but the corporate name spelling must remain black or white.
Accommodation
If you are composing, place the Dropbox logo or graphic in one of the four corners or in the center of the page.
Graphic symbols for individual products
Our Paper sign comes in two flavors and we redesigned it to match the geometry and proportions of the new Dropbox sign.
The height of the Paper glyph is less than the height of the Dropbox glyph — more precisely, less than 1/6 the height of the diamond.
How not to do it
Do not turn graphic sign
Do not split the graphic sign
Do not stretch the graphic sign
Do not fill a graphic symbol
Don’t use the wrong colors
Don’t use a gradient fill
Don’t center the layout
Do not outline a graphic or brand name
Do not recolor the logo
Program and application icons
When referring to individual applications, please use our icons.
Dropbox for Mac
Dropbox for iOS
Dropbox for Windows
Dropbox for Android
Dropbox Paper for Android
Dropbox Paper for iOS
Screenshots of our products
We use screenshots when offering stock products.We do not want to describe the product allegorically and believe that for educational purposes it is more correct to use its real images.
You can freely use the screenshots “as is” if you need to instruct users. Please do not add anything to the images, do not change the appearance of our products, and do not use any personal information of users in screenshots. You can add explanations or comments, but only if they are located separately from the screenshot itself.Our screenshots can be found in the press materials section.
How to use our branded content
General instructions
Please do not use our name, logos or screenshots (any of our proprietary materials) in a way that misleads users or indicates our sponsorship, advertising support or other similar involvement.For example, your business name and logo should be as prominent as the Dropbox logo and name. And please don’t change our logo – we like it anyway!
Advertising and sales materials
Please consult us before using our logo on websites, products, packaging, manuals or other commercial purposes. But it is perfectly possible to just write “works with Dropbox” or “compatible with Dropbox” (if that’s true!).
Education and training (books, instructions, publications and conferences)
It is possible to use our branded materials for teaching and educational purposes, but please remember: this should not mislead users or indicate our sponsorship. For example, we usually do not allow our logo or screenshots to be used on book covers.
Be sure to also include the following (or similar) statement in your published material: “(Your title) is not affiliated with Dropbox, Inc. in any way.and is not sponsored by this company. ”
Products, websites, names and logos
Please do not include our name in the name of your company or service, website, brand or product. Do not use our logo as yours or include it in your own. Do not use the word “dropbox” or similar words (if it might confuse users) in your domain name.
Using materials for interface, buttons, etc.d.
Developers of our API may use proprietary content in accordance with the Developers’ Guidelines for Graphics and Branding.
Links to Dropbox
If you are a Dropbox user and would like to include our logo with a link to our site, you can do so as long as the logo is used in accordance with all instructions. For example, “we use Dropbox! [Logo with a link to the site or a link to a site next to the logo]” or “here are photos (they are hosted on Dropbox!)”.
Souvenirs
We make different T-shirts with our own logo and usually do not allow third parties to make, sell or distribute any items with our name or logo.
If you use Dropbox branded content, you automatically agree to Dropbox’s terms of service, graphics and branding guidelines, and all Dropbox policies as they change from time to time.If you use the Dropbox trademarks, you automatically acknowledge that Dropbox is the sole owner, agree not to dispute Dropbox’s rights to those marks, and acknowledge that the intangible assets and reputation earned in connection with the Dropbox trademarks are solely owned by Dropbox. Dropbox reserves the right to change or revoke your permission to use the Dropbox trademarks at any time.
About us – Logo Polis
We study the following sciences and every
day we vary the topics:
Philosophy (from the Greek.phileo – love, sophia – wisdom) – love of wisdom. Philosophy is the science of the universal, it is a free and universal area of human knowledge, a constant search for something new. Philosophy can be defined as the doctrine of the general principles of knowledge, being and the relationship between man and the world.
Examples of Topics:
“5 Philosophers Who Created Modern Reality”;
“Beauty”;
“Is there a great design for the universe”
Physics in total (from ancient Greek φύσις – nature. The nature of everything) area of natural science: the science of the simplest and at the same time the most general laws of nature, of matter, its structure and motion.The laws of physics underlie all natural science.
Examples of topics:
“Space-time”;
“How a nuclear reactor works”;
“3-dimensional space”.
Etiquette (from the French étiquette – label, inscription) – the rules of behavior of people in society that support the idea of a given society about what is appropriate. In its modern form and meaning, the word was first used at the court of King Louis XIV of France – cards (labels) were handed out to guests with a description of how they should behave; although certain sets of norms and rules of conduct have existed since ancient times.
Examples of themes:
“Casual style”;
“Sock color as a dialogue with society”;
“Slow Dance Invitation”.
Art (from church-Slavic art, Art. Slavic art – experience, test) – figurative understanding of reality; the process or result of the expression of the internal or external (in relation to the creator) world in an artistic image; creativity designed to reflect the interests of not only the author himself, but also other people. Art (along with science) is one of the methods of cognition in the natural-scientific picture of the perception of the world.
Examples of topics:
“Mono no avare, the aesthetic principle of Japan”;
“Calligraphy is the basis of civilizations. Writing as an art. Practical lesson”;
“Creation of the worlds. Star Wars
and The Lord of the Rings as an example.
Information technology (IT, also – information and communication technologies) – processes and methods of search, collection, storage, processing, provision, dissemination of information. The development of science, technology and technology, as well as their impact on individuals and society.
