U.S. Open Championship 2022 | Brookline, MA
To Celebrate Brookline’s Unique History and Tradition of Golf
- TCC is a Charter Member of the USGA and host to many prominent tournaments over time
- Famed 1913 US Open that elevated the popularity of golf in the United States led by young amateur player Francis Ouimet from Brookline
- Was host to the famous 1999 Ryder Cup
To Generate Economic Activity
- Local businesses will be used and local residents will have opportunities to volunteer and work
- Excise taxes will be generated on hotels and meals
To Improve Municipal Property
- Long term improvements will be combined with restoration for temporary use
To Create Community Excitement and Benefits
- Funding for community based non profits, programming for youth and other events
- Ensure that the tournament will reflect Brookline’s values of equity and sustainability
Provision of Municipal Services
- Public Safety and Traffic Control
- Licensing for Food and Beverage
- Building Permits for Temporary Structures and Services
Use of Municipal Property
- Putterham Golf Course
- Larz Anderson Park
- DPW Landfill Facility
- Brookline preference for volunteers, employment and commerce
- Ticket packages for community fund raising
- Merchandising partnership
- Special programming
Public Safety and Traffic Control
- Police/fire personnel funded by USGA through private duty detail program/rate
- EMS partner Fallon Ambulance contracted by USGA separately
- Public Safety command post in clubhouse fed/state/local presence (possible funding)
- Required DPW personnel funded by USGA at 1. 5 of relevant contract rates
Traffic Management Plan
- Developed in coordination with Town using Howard Stein Hudson/Tom Tinlin
Licenses and Permits
- Town and USGA to negotiate consolidated permit fee based on volume of activity
- Food and beverage
- Building permits
- Town and USGA to negotiate consolidated permit fee based on volume of activity
To provide for facilities, staging, parking and patron access
- Attachment A describes location and purposes of access
- Internal parking, network compound, public safety command post
- Temporary road construction for two weeks beginning in November 2021
- Non exclusive pre/post tournament access for staging from June 1 to June 9 and from June 21 to June 30
- Exclusive tournament access June 10 June 20.
- Town Administrator discretion during inclement weather
- Reimbursement of all lost revenue in June of 2022, including greens fees, cart/club rentals, driving range, concessions and merchandise sales ($250,000 –$350,000). USGA will facilitate partial course use to offset this loss
- $150,000 rental fee
- Repair/improvements to all areas used by USGA
- USGA commits to allow Town to host oversubscribed hospitality opportunities at market rates
To provide for pre ticketed parking and a shuttle/drop off area
- Attachment C describes location and purposes of access
- Up to 600 parking spaces on grass area and certain paved areas. Different footprint and scale from the Ryder Cup
- Shuttle depot/drop off
- Non exclusive pre/post tournament access for staging from June 6 to June 12 and from June 21 to June 24
- Exclusive use of licensed premises from June 13 June 20. All other areas of the Park will be open to the public.
- Town Administrator discretion during inclement weather
- $50,000 rental fee
- $100,000 contribution (cash or in kind) to support preferred capital project
- Repair/improvements to all areas used by USGA
USGA Need to Accommodate “Staff” Parking and its Attendee Shuttle Program
- Efforts to secure other nearby locations have been met
- Historical use and expectations
- Temporary and infrequent (last tournament was in 1999)
Management of Larz Anderson Park During Tournament Week
- Challenges of enforcement of parking, drop off and other activity if no organized program
- If not “sufficient” what is?
To stage equipment and materials for delivery to TCC
- Attachment B
- Phased between March 1 through July 31
- Priority Brookline Business Program (hotels and restaurants)
- Priority Employment and Volunteer Program for Brookline residents
- Excise taxes on food, drink and hotel rooms
- General tourism
- Authority to sell official USGA merchandise (no Internet sales)
- 20% royalty with $100,000 guaranteed net profit
- Town banner
- Community Partnership Committee Town of Brookline and The Country Club
- Use of complimentary ticket packages for community fundraising ($120,000 face value)
- Programming community events
- Community values racial equity and environmental sustainability
- Long term relationship between the Town and TCC (example Brookline Youth Fund)
Authorized by the Select Board
Joint leadership and membership from Town and TC C
- TCC membership reflects community investment and diversity
- Town membership represents multiple interests/values
- Select Board liaison role
Chaired jointly by the Town and TCC
- Ken Goldstein and Kate Leness
- Supported b y senior staff of each organization
Advocate and support aspects of the Agreement with USGA relating to community benefits and community values
Develop community programming and excitement around the US Open
Work to build long term relationships and a framework for future events at TCC
Community Partnership Committee Process
Refinement of Use and Restoration Plan for Municipal Property
Development of Traffic Plans and Event Logistics
- Staff (Recreation Director Leigh Jackson and Golf Director Justin Lawson,
- Associate Town Counsel Michael Downey)
- DPW, Police and Fire, Building and Health departments
- Ken Goldstein
- Paul Saner and Ken Lewis
Presentation of USGA Agreement (pdf)
The Country Club in Brookline is set to host the 2022 US OpenGolf
The tournament marks the first time in 34 years a golf major will be held in the Boston area.The 18th green and the clubhouse at The Country Club in Brookline, which will host the 2022 US Open golf tournament. James Sylvia / MembersFirst
For the first time in 34 years, a major golf championship will take place in the Boston area.
The 2022 US Open will tee off at The Country Club in Brookline — the 10th major open to take place in Massachusetts, and the fourth to take place at The Country Club. Weeklong tickets went on sale Friday on the USGA website.
The Country Club has a rich history. In 1894, the club was one of five that banded together to form the USGA. Along with the Chicago Golf Club in Wheaton, IL, Newport Country Club in Rhode Island, Shinnecock Hills Golf Club on Long Island and Saint Andrew’s Golf Club in New York City, The Country Club was part of a group often referred to as “The Founding 5.
“We use the term, ‘The cathedrals of the game,’” Jeff Hall, the USGA’s managing director of rules and open championships told Volin. “It’s a founding club of the USGA, it’s got history, and we’re just delighted to be able to go back and continue that history.”
The US Open took place at The Country Club three times — 1913, 1968, and 1988. The course also played host to the Ryder Cup in 1999, where the US claimed a memorable victory over the Europeans with a huge Sunday performance.
PGA pro Justin Thomas, a former No. 1 golfer in the world, called The Country Club one of his favorite courses.
“Just old school golf, all right in front of you, small greens,” Thomas said, per Volin. “It’s one of those places where you walk around the clubhouse and grounds and you get a grasp of everything and how special it is.
Read the full story here.
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U.S. Open returning to The Country Club in 2022
The Country Club is getting its first U.S. Open in three decades, and Los Angeles Country Club is set to host its first major championship.
The USGA announced three sites for the U.S. Open on Wednesday, including a return to Pinehurst No. 2. It effectively alternates the U.S. Open between the East Coast and prime-time TV of California for at least a seven-year stretch.
The U.S. Open will go to The Country Club in Brookline in 2022, the course outside Boston that was the scene of perhaps the most important golf championship in American history. It’s where Francis Ouimet won a playoff over British titans Harry Vardon and Ted Ray. The upset put golf on the front pages of newspapers.
Curtis Strange won the last U.S. Open in Brookline in 1988. The last big event there was the Ryder Cup in 1999 that featured the great American comeback under captain Ben Crenshaw.
The newcomer is an old classic – the North Course at Los Angeles Country Club, which gets the U.
LA North is on the other side of the 405 freeway near Beverly Hills. George C. Thomas redesigned the course in 1927, and Gil Hanse restored it five years ago.
“We’re in for a real treat,” USGA executive director Mike Davis said. “It will be a wide U.S. Open. The course will have generous fairways, and it will be firm and fast. And it will be great to take the U.S. Open to the second-largest city in the country.”
Pinehurst No. 2 in North Carolina gets its fourth U.S. Open in 2024 as it becomes a regular part of the U.S. Open rotation. Martin Kaymer won in 2014, and Michelle Wie won a week later when the USGA played the men’s and women’s Opens in back-to-back week. The USGA did not mention whether it will try another doubleheader.
The U.S. Open starts its East Coast-West Coast rotation in 2018 at Shinnecock Hills on Long Island. From there it goes to Pebble Beach in 2019, Winged Foot in New York in 2020, Torrey Pines in San Diego in 2021, The Country Club in 2022, Los Angeles in 2023 and Pinehurst in 2024.
That’s as far out as the U.S. Open is planned, and even nine years out is a long time for typical USGA planning.
Ahead of the U.S. Opens, Pinehurst No. 2 will host the U.S. Amateur Four-Ball Championship in 2017 and the U.S. Amateur in 2019. LA North will have the Walker Cup in 2017.
2022 US Open Golf Travel Packages
U.S. Open Travel Packages
Join us in Brookline, MA at The Country Club. Our travel packages include US Open golf tickets, lodging in the Boston area, transportation and hospitality options for both the Opening and Final Rounds, or All Four Rounds. The 2022 US Open Golf Tournament runs from June 13-19, 2022 at The Country Club in Brookline, Massachusetts.
Tickets: Thursday & Friday Grounds Passes
Attend the opening two rounds of the US Open Golf Tournament at The Country Club with roundtrip transportation from downtown Boston to the course.
Tickets: Saturday & Sunday Grounds Passes
Enjoy a Friday city tour on a famous Boston Duck prior to attending the US Open on Saturday & Sunday.
U.S. Golf Tournament – Torrey Pines – San Diego, CA
The U.S. Open Golf Tournament is one of four majors held every year on the PGA Tour, and is an official event of both the PGA and the European tour. This event is held in June every year, and the final round is always played on the third Sunday in June, which is Father’s Day. The U.S. Open is held at a variety of different courses, and is typically one of the toughest events on the schedule, do to the demanding fairways and greens. Typically the winner of the tournament scores around par or just under par.
The U.S. Open has a long history beginning in 1895, and has been a popular event ever since. In the past we have seen some of the world’s best and well known golfers win this tournament. In 2008, the US Open was held at Torrey Pines Golf Course in San Diego, California, and was known to be one of the most exciting golf majors in history. Tiger Woods rallied to force an 18-hole playoff with Rocco Mediate. The playoff did not result in a winner, forcing sudden death, which was won by Tiger Woods. Woods became only the sixth player in history to win more than three U.S. Open’s. Many consider the 2008 Open to be Tiger Woods’ greatest major championship performance. Due to the courses history of intense competition and popularity, the 2021 US Open will return to Torrey Pines.
This is an absolutely beautiful course that is situated atop of cliffs towering above the Pacific Ocean. Nearly all golfers know this course by name, as it is one of the most prestigious courses in the country. The course is very spectator friendly, hosting over 295,000 golf fans in 2008, and having one of the largest on-course golf shops in the United States.
Customize your Trip to the US Open Golf Championship!
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How to Build Your Golf Swing
MAIN Recreation Sports Golf
How to Build Your Golf Swing
It don’t mean a thing if you ain’t got that swing! And, the swing is where all good golf games begin.
Take a tip, or several, from a golf pro who can help you make that hole without digging yourself into one…
TO START – GRIP AND POSTURE
To find YOUR neutral grip, first take your address position, but without a club, and let both arms hang downward from the shoulder sockets with NO TENSION. Most golfers will find that their target side arm hangs somewhere between the middle of the target side thigh to the inside of the thigh (depending on the width of stance and/or the width of the chest). As you look down at your target side hand pay attention to the angle it hangs. Some of you will see two knuckles of the hand, some will see three, and some may even see four. It doesn’t matter how many you see! Whatever the number, this is YOUR bodies way of telling you its natural tendency and that is the neutral angle for YOUR grip! When you place your target side hand on the club it should be at the same angle you just saw.
The club then runs diagonally from between the first and second joint of the index finger to the base of the pinkie finger. Close the fingers and then close the hand with the heel pad on top of the shaft with the thumb to the backside of the shaft. This supplies pressure from the heel pad downward and the last three fingers exert pressure upward. Then take the lifeline of the trailing hand, located between the thumb and heel pads, and place it on the thumb of the target side hand. The lifeline against the thumb exerts the pressure here; the right forefinger should be separated, in a “triggering position”, but with no pressure.
It is important to understand that the forefinger and target side thumb both be on the same side and angle of the shaft for the best support. The trailing thumb should be on the target side of the shaft. You never want the thumbs to exert any pressure. Finally, in order for the hands to work together, they must be parallel to each other.
Regardless of the player’s level of golf anyone can get into a posture that looks as good as any Tour Player, it takes no athletic ability to get into a proper posture! For full swing shots, other than a Driver, the inside of the heels should be as wide as the outside of the hips (for a Driver the inside of the heels as wide as the outside of the shoulders). Push the hips sockets back and up so that the pelvis is at an angle, not horizontal to the ground. As you push the hips back, and up, this will lower the chest and place the weight toward the back of the arch of the foot. Simply unlock your knees, you’ll feel a little pressure above the kneecaps, and let the arms hang limply downward from the shoulder socket. There should be NO TENSION in the arms or shoulders. Some players like to tilt their upper bodies slightly away from target as the final set-up adjustment and just because your trailing hand is lower than the target side hand this is acceptable, just don’t overdue it. Now you have YOUR grip and posture.
Ball position is the most misunderstood portion of the entire set-up. There have been many opinions about ball position. Some say one position for every shot, others say move it around depending on the club. All of the guesswork is taken out however if the golfer would set the club at address as the manufacturer designed it. All clubs, except for the Driver, are designed so that the grip end of the club is ahead of the clubhead if soled properly, this means the shaft leans forward, not vertical or backwards! If you address the ball, with say a 5 iron, and the shaft is vertical then even before you swing you’ve added loft and turned it into a seven iron!
That same 5 iron is designed to have approximately 8 degrees of forward lean at address. The best players in the world, using that same 5 iron, have upwards of 15 degrees at Impact! This turns it into a 3 iron! Having said that you have the option of setting up to the ball with the shaft vertical as long as you can get into the proper Impact position?the shaft leans forward at Impact!
The player also has the “option” of starting with the shaft, and hands, at a mid-body position. We also need to cover where the ball is located in relation to the player’s upper body, not the feet. The width of the stance changes during the course of a round but the width of the upper body does not. In addition, the target side shoulder socket is the low point of the arc and the fulcrum of the target side arm swing. Therefore the ball with a wedge will be in the center of the chest, in line with the sternum, for full swing shots, the 5 iron under the target side of the chest, and the Driver at the low point, which is the shoulder socket.
This could vary depending on whether the player has exceptionally wide shoulders, but for the most part these locations will be fine for irons but the target side shoulder socket IS the LOW POINT and the Driver MUST be played at this location for straight shots!
Back of this location produces a fade, with no manipulation, and forward of this location produces a draw, with no manipulation. You may see some players playing the ball back, or forward, of the target side shoulder socket but these players must either change the shoulder location at Impact, by leaning backward with the upper body, or must manipulate the clubface to hit a straight shot.
AIM and ALIGNMENT
As you take your grip you must be sure the leading edge of the clubface square. The leading edge is the edge closest to the ball. Always set the clubface first, perpendicular to the target line, then set your feet, knees, hips, eyes, and shoulders parallel to the target line.
THESE LINES ARE PARALLEL TO EACH OTHER! NEVER AIM YOUR BODY AT THE TARGET!
What is the object of golf? To get the ball in the hole with the fewest strokes as possible! To aid in alignment it is imperative that you utilize a procedure called an “Intermediate Target”. The intermediate target is something between the ball and the target. It could be a piece of discolored grass, an edge of a divot, a broken tee, etc. It should be within your peripheral vision, so that you don’t have to lift your head.
Because we play golf on an Inclined Plane this dictates that the club MUST move on an arc. That means the club head is only on the base on the Plane Line approximately 2 inches during the swing! It also means that the club always moves in 3 dimensions.
The Backstroke dimension is backward, upward, and inward all simultaneously and On Plane. The keyword for Backstroke is “BACK”. The hands and arms control the backward and upward movement of the club. Therefore, if you did not make a shoulder turn the clubhead WOULD NOT move inside the baseline. The shoulder turn moves the club inward, NOT back and up. So if the player just turned their shoulders, without any hand or arm movement, then the club would be inside but not back and up.
These two movements MUST work together to achieve the proper sequence. The trailing forearm moves the club on Plane by “tracing” the Plane. The bending, and folding of the trailing elbow also raises and lowers the club and cocks and uncocks the target side wrist. Never raise the arms and club by lifting from the shoulders sockets!
The Downstroke dimension is downward, outward, and forward. Once the player has reached full extension (follow-through) then the club moves again upward, inward, and backward. This completes the 3 dimensional swing.
LENGTH OF ARC
What does this term mean? Simply put, length of arc means how far back YOU can take the club. Some players may be able to take their hands high above their heads in the backswing while others can only get their hands to shoulder height, or less. It doesn’t matter! However far you can take the club and still maintain structure is the end of YOUR swing! You can increase your length of arc by increasing your range of motion. (see your local physical therapist for exercises to increase your range of motion).
LET’S GET STARTED
Before every shot you play there must be a sequential order of events. First of course we have to find our golf ball. Once the ball is located we then must examine the type of lie we have, the distance to the target, the shot shape desired, the wind conditions (if any), how we’re feeling that particular day, whether to play aggressively or conservatively or somewhere in between (this depends on our style), and finally choosing the correct club for the type of shot.
We can’t call this a “pre-shot routine” because there is nothing routine about a golf shot! There are always factors to be decided and these factors constantly change. So we would encourage you to use the phrase “PRE-SHOT”. Pre-shot may or may not include a dress rehearsal of the swing, a practice swing. During the practice swing you’re getting a feel for the mechanics involved in hitting the shot and visualizing the ball flight.
ADDRESS AND SET-UP
Once we have gone through our pre-shot we now start the initial mechanical and mental programming procedures. Approach the ball from behind and follow this order for success. Verify these six Impact Alignments.
Clubface to Target Line Grip to Clubface Hands to Ball the Plane Angle Pressure Points Position of the Trailing Forearm Balance, Grip, and Plane Line MUST be verified before EVERY shot!
Now we’re ready to start the backstroke.
Once address is completed we can start the backstroke. As discussed earlier, this involves two separate movements. These movements are controlled from the waist up. The lower body should be moved by the upper body if the player is flexible enough, if not, then allow it to move freely in both directions. The hands and arms = the vertical plane. The shoulders = the horizontal or inclined plane
At this point we would like to remind you that Address and Impact are NOT THE SAME! The only thing that has not changed is the ball position.
You may use any backstroke procedure you choose and there are basically three to choose from.
A one piece takeaway: Jack Nicklaus and Tiger Woods
A two piece takeaway: Ernie Els, David Duval, Karrie Webb, Anika Sorenstam
A three piece takeaway: Raymond Floyd, Nancy Lopez Choose any one you wish that feels comfortable and natural.
What initiates the backstroke? Ask ten different instructors and you will get ten different answers.
Some player’s feel it starts with turning the shoulders, some feel it may be the hips, and still others think and feel it’s the hands.
We believe it is a combination of the hands, trailing forearm, AND shoulder turn that start the backstroke. Earlier we talked about the role of the hands, arms, and shoulders during the backstroke. They absolutely must work together and synchronous if the club is to stay on plane!
As the club starts back the clubhead must point at the base of the plane line until the clubshaft reaches parallel to the plane line and horizontal to the ground. As the club starts upward then the butt of the club must point at an extension of the base of the plane until it reaches the top of the swing. If you can’t get the clubshaft to parallel, then the butt of the club MUST point to the base of the plane line. If you are one of the few that can get the shaft to parallel, then it should be parallel to the base of the plane line.
The hip sequence (how the hips move) for full swing shots is always the same. They Turn, Slide, Turn. A great majority of players think the hips slide in the backstroke (shifting weight). While this certainly is an option it eliminates creating any rotating force of the body. A better procedure would be the one described above and is the option that the majority of the world’s best players use.
About the Author…
Dr. Richard Myers
Other Golf Sites of Interest:
Step by step guide to a great golf stance
Golf Tips – Grip, Stance, Alignment, Swing Path
More in Sports -> Golf
Odds to win 2022 U.S. Open, Golf Major Futures Betting Odds
Oct. 18, 2021
by VI News
Odds to Win 2022 U.S. Open
Odds Provided by bet365 – Subject to Change
The U.S. Open is the third of four major championships in golf, as this tournament began in 1895. The 2021 U.S. Open championship was hosted by Torrey Pines South Course, which is located in La Jolla, California.
The 2022 installment which head to the East Coast as “The Country Club” in Brookline, Massachusetts will host the major golf tournament.
The 2021 U.S. Open Championship went to Jon Rahm, and he was the top betting favorite to win the tournament at 19/2 (Bet $100 to win $950) odds.
Rahm shot a 4 under 67 in the final round and captured a one-shot victory over South African product Louis Oosthuizen.
2022 U.S. Open Contenders
- Jon Rahm +900
- Rory McIlroy +1100
- Dustin Johnson +1200
- Brooks Koepka +1400
- Bryson DeChambeau +1600
- Xander Schauffele +1600
U.S. Open Recent Winners (2016-2021)
- 2021 – Jon Rahm (19/2)
- 2020 – Bryson DeChambeau (25/1)
- 2019 – Gary Woodland (60/1)
- 2018 – Brooks Koepka (25/1)
- 2017 – Brooks Koepka (30/1)
U.S. Open All-Time Winners
The US Open 2021 Dates, Prize Money, History & Champions
The US Open Golf is an annual golf championship held in the USA. It is the second of the four largest competitions (“majors”) in this sport and is included in the official schedule of the PGA Tour and European Tour. The tournament is held by the American Golf Association in mid-June. This year, the event will take place from June 17 to June 20, 2021 at Pebble Beach, California. The prize fund is $ 10 million.
Pebble Beach Golf Links is one of the most famous fields in the world. It is in the rotation of the US Open. Pebble Beach Field is located in the same city in California. In 2001, it was named the best field of America according to the magazine Golf Digest. In addition, this is the first public field, which received a similar honor. This field hosted the US Open Golf five other times in history.
This tournament is called the most difficult test for golfers in the world. Organizers usually choose the most difficult fields. A distinctive feature of most of the US Open are fast greens and high rough. Often, champions play above the pair. The two-time reigning champion is Brooks Koepka.Therefore, if you are an ardent fan of the sport, you should already be looking to purchase cheaper tickets by now. Which true fan would want to miss out on the entertaining action the tournament has in store for us? Legendary golfers are set to battle it out for glory on the green fields of Shinnecock Hills Club in Southampton, NY. There are basically four major tournaments in the golf calendar, and these are the Masters, US Open, Open Championship, and the PGA Championship. The US Open golf tournament is the second most prestigious golfing event, featuring consistently in both the European and PGA tour calenders. It is hosted by the USGA. The interesting thing about the US Open 2021 tournament schedule is that it has been set such that the final round of the event falls on the third Sunday of the month, which corresponds with Father’s Day in America. The golf tournament is such a big event and it is expected to attract thousands of fans across America to come and watch their favourite golfers play at the 2021 edition of the US Open tournament. Choose the best bookmaker from Top Sports Betting Sites UK.
2021 US Open Dates & Prize MoneyThe 2021 edition of the US Open date is confirmed and sealed in case you were wondering when is the US Open. The US Open 2021 date has been marked for mid-June, starting on 11th through to the 18th when legendary players will meet at the course to battle for the top honours at Shinnecock Hills Club. Most prestigious competitions have a heavy purse for the winners, and the US Open is no exception. While golf has always been associated with the rich and wealthy class, the prize money they have on most of their competitions would leave tongues wagging in wonder. For instance, the US Open 2017 edition had a prize money totalling a whooping $12 million! The purse for 2021’s edition is likely to surpass that by a significant margin. While the event promises loads of action for the attendees, the competing golfers anticipate one of the most challenging events ever. Why is this so? Well, there are a number of premier golfers who are expected to field in during the upcoming US golf Open tournament. Some of the expected golfers include the following:
- Brooks Koepka (won last year’s edition),
- Brian Harman (position 2 sharing in last year’s edition),
- Hideki Matsuyama (position 2 sharing in last year’s edition).
Historical Facts about Shinnecock Hills & the US OpenThe first edition of the prestigious golf US open tournament was organized in 1895 at the Newport Country Club, where the players competed over a 9-hole course. Horace Rawlins, a 21-years old British golfer, made history that day by winning the first ever US Open tournament. Over the years, the tournament has been organized in many golf courses across America, and this year’s edition will see the event hosted at the Shinnecock Hills Golf Club. Shinnecock Hills Club is renowned for hosting prominent golf tournaments, has seen many US Open golf scores, and it has continued to do so for more than a century. The 2021 edition of the US Open will be the fifth US Open to be hosted by the club. Therefore, the club will make history by being the first venue to host the US Open in three centuries. It first hosted the event in 1896, which was the second edition of the US Open. James Foulis took home the win by three strokes over the previous edition’s winner, Horace Rowlins. The second time it hosted the event was in 1986, where Raymond Floyd won by two strokes over Lanny Wadkins and Chip Beck. The third time was in 1995, in which Corey Pavin won by two strokes. The fourth event was in 2004, in which Retief Goosen took home the win by two strokes over Phil Mickelson. The US Open golf prize money just keeps attracting the best players. Even though the Shinnecock Hills Club was established way back in 1891, it has maintained its reputation as a quality venue for hosting major golf tournaments. The current golf course at the club was designed by William Flynn, and it is expected to provide a true challenge for the top legendary golf players who will field in during the 2021 US Open golf tournament.
Qualification and PrizesThe major sporting event is open to any golfer whose updated USGA Handicap does not exceed 1.4. To qualify to compete in the tournament, golfers have to compete successfully in the qualifying round. Even though the field holds 156 golfers, approximately half of these are exempt from participating in the qualifying round. One could say this is how US Open champions are born – through difficult qualifying stages. Since 2014, the following are some of the USGA exemption categories:
- Winners of the tournament held in the last decade
- Winner and runner-up of the previous edition of the US Amateur
- Winner of the previous edition of the Amateur Championship
- Winners of the last 3 editions of Players Championship
- Winner of the previous edition of the US Senior Open
- Golfers who qualified for the previous edition of the Tour Championship
- Top 60 golfers listed in the Official World Golf Ranking (OWGR)
- Special exemption as decided by the USGA
The women’s part of the selection can be played in Dubai, the men’s – in Abu Dhabi. Last year qualifying for the tournament was held in Doha
Read us atnews news
Photo: Scott Barbour / Getty Images
Qualifying for the season’s first Grand Slam, the Australian Open, may again qualify in the Middle East in 2022.It is reported by the Daily Mail and Times.
Competition organizers are considering this option to reduce the number of special invitations to Australia that are issued to tournament participants and their teams. The fact is that now Australia’s borders with other countries are closed. There are still various restrictions due to the coronavirus.Daniil Medvedev donated his racket to the Tennis Hall of Fame
Qualifiers are slated to start on December 24th.At the same time, the women’s selection will take place in Dubai, and the men’s selection will take place in Abu Dhabi. The main part of the Australian Open is set to start on January 17th.
Last season, qualifying for the Australian Open was held in Doha due to the pandemic.
Ivan Vitchenko90,000 what’s next for event, event lighting and audiovisual production?
1. Hybrid events aren’t going anywhere
“You will continue to see the evolution of hybrid events [in 2022],” predicts Scott Frankel, president of Animatic Media, LLC, a full-service video and event production company with offices throughout America. “The tricky part here is that the term hybrid is somewhat ambiguous – if you ask 100 planners what hybrid means, you get 50 different answers, all of which are correct.”
In terms of the audiovisual needs of the events, “I think the recordings of the sessions / slides from the speeches will come back,” says Frankel. He notes that over the past few months, the demand for the service of recording slides at conferences with further placement on the site has increased by 40%. “In this way, planners can make content available to attendees who did not attend the event in person or want to see more content that they may have missed due to adjacent sessions.In addition, [organizers] may charge fees for their content, if appropriate. ”
Adam R. Faldetta, president and CEO of AFPC’s AV manufacturing and rental company, is also excited about the hybrid’s potential. “I have always been a proponent of using streaming components in offline events, even before the pandemic. In the past, this was often extremely expensive for customers, because the only way to implement such a project was satellite transmission.Simply because the internet technologies of the past were not stable and reliable enough. COVID-19 forced our entire industry to quickly adapt and develop hardware and software solutions that made virtual experiences more and more professional and reliable as we evolved. ”
Faldetta adds that many companies have been slow to modernize their Internet infrastructure, but audio and video technology has become a true “networking and streaming guru,” he notes.“All this makes the use of streaming or remote content within an offline event available for most events. I believe that the more our clients accept the hybrid and watch their shows in real time in front of the monitor, the sooner they will find the opportunity not only to “turn on” and activate the virtual audience, but also learn to interact with it and impress it just as effectively. as a “live” audience ”.
Luc Galli, account manager for production company Show Imaging in San Diego and Orlando, adds that accessibility will be a key factor at events in 2022.“Our events will become more accessible to the audience,” he says. – This is creating more hybrid conferences for those who cannot travel, or increasing the level of safety at offline events. It’s great that our industry really does its best to make events accessible to everyone. ”
2. AV should help attract visitors when they go offline.
“As the virtual classroom returns to live events, I think we will see a significant decrease in efficiency from the 2D screen (simple scenes and screen settings),” adds Galli.“Returning to larger rooms and convention centers, we will create more immersive content than ever before to engage audiences again.”
3. Outdoor activities will continue to be popular.
John Retsky, owner and lead designer of Got Light, a lighting design and manufacturing company based in San Francisco, says outdoor events tripled during COVID-19, and he predicts that trend will continue in 2022. …“Dinner in the open air, outdoor constructions, large-scale concerts with talented musicians and much more – people really get used to open air parties, and the weather does not prevent them from enjoying such events,” he notes. “I think we will see a large number of events carried over to outdoor venues. People feel safe without the masks, and the designers / designers are excited to be able to create their own fully personalized locations using a completely blank canvas. “
4. XR and augmented reality will be hot topics of conversation in the coming years
Frankel says Animatic Media relies on augmented reality, or what they call “enhanced content.” The company enables event and conference attendees to hold their phones near various elements within an event to access overlaid, enhanced content. “This content can be on screens in the conference room, on monitors around the event, on printed graphics and signage, and on display stand materials,” explains Frankel. “This is a two-step win because there are opportunities to attract sponsors and increase revenue, as well as create a more non-contact environment to limit print waste and tactile contact among participants.”
XR, or augmented reality, is also the subject of close scrutiny by our experts. “Now that XR technology is more affordable and reliable, we will be deploying more at hybrid events to help create an equally immersive experience for an entire audience, whether you’re sitting in front of a stage or in front of a screen,” says Gally.
Adam McCarthy, managing director of BlackOak Technical Productions, the audiovisual arm of Kehoe Designs in Chicago, is also a fan of XR technology. “Augmented reality could disrupt the offline event industry if it manages to create a unique experience for attendees who connect to an event remotely,” says Adam, although he’s not sure how quickly the technology will become widespread. “Will Facebook’s metaverse and Horizon Workrooms or RayBan smart glasses make a splash next year? I don’t think so, but this is a trend that is worth watching over the next decade. ”
But not everyone agrees with the XR trend. “I believe XR will be used much less frequently in the future,” Faldetta argues, noting that this may be an unpopular view. “Don’t get me wrong, when I saw The Mandalorian I was amazed by the technology. XR development is, without a doubt, one of the coolest and most advanced technologies I’ve seen. But I don’t think its use will be justified outside the set of major Hollywood films or television shows. ”
Faldetta continues: “As we go back to offline and hybrid events, the specifics of working with large audiences are not always related to special effects. More often than not, it’s about the basics: making sure participants hear the message, see the message, and remember it. ”
5. Products released just before the pandemic will take time to prove themselves
Faldetta adds that right before the pandemic, many new products and technologies were released that “have not yet had the opportunity to stretch their legs.”“I think vMix is not going anywhere, especially in the hybrid world. … The Barco Gen.2 E2 system, MA Lighting GrandMA 3 consoles and Yahama RIVAGE audio consoles are all incredibly cool technologies that everyone was excited to start using at events in 2020. When the pandemic hit, we didn’t have the opportunity to go into the market and truly use these new technologies to their fullest. ”
6. Lighting and event designers will work together more and more creatively
Recky notes that lighting decor, chandeliers and living chandeliers are all the rage right now.“Florists and lighting designers come together to create incredible awnings, structures or ceilings that combine embedded greenery, flowers and light in a new and interesting way,” he says.
Recki adds that architectural lighting is also relevant now. “You’re seeing a trend where events are inspired by the style of architectural lighting found in hotel lobbies, resorts and upscale restaurants. We see a lot more synergy between architectural lighting and event design coming into play. ”
What tendencies are worth paying attention to according to Recki. “Kinetic light or movement with light is also of great importance now. Everyone needs a lit dance floor for the event (probably because no one has been on the dance floor for 18 months), ”he notes. “Right now, these technologies are creating a true WOW effect at weddings and parties – both indoors and outdoors.” He adds that kinetic balls are popular today, as well as inflatable and metal or mirror spheres.”It’s a super-elegant way to bring color and reflection to an event.”
And last but not least? “An Edison string light or bistro light is the perfect product for outdoor events of all sizes,” says Retzki. “We have quadrupled our range of bistro lighting fixtures to meet demand, and we will begin to use even more creative ways to place fixtures in outdoor areas ahead of us.”
7. Customers will start spending more
Faldetta believes the industry will once again value quality over budget in 2022. “The last year and a half has been brutal for our industry in many ways, with event dropping its prices out of desperation just to save the business,” he explains. “While I understand that we all needed to survive this period, it’s time to start respecting ourselves and our industry again. The budget directly affects how safe our events are, how efficient our teams can be, and how well we maintain our equipment. “
8.Covid-19 will continue to have a major impact, especially on staffing
Chuck Bauman, CEO of J&S Audio Visual (JSAV), over 100 hotels and convention centers across North America, predicts that COVID will continue to impact offline formats. “We believe that the number of small regional or local events will increase, and the use of hybrid technologies will narrow the gap between large and medium events.”
Frankel adds, “I think you’ll see more integration of automatic temperature testing with digital notifications to create contactless logging.”
Overall, Recki predicts that it will be much more convenient for attendees to attend offline events in 2022, but the biggest challenge will be labor shortages. “The incredible artists, technicians, florists and many others who run this industry are a lot harder to find now,” he says.- Our task now is to satisfy the deferred demand with fewer resources. Everyone is focused on rebuilding the teams they had before the pandemic. This is happening, but not as quickly as required. ”
9. But the future looks bright
In general, producers are optimistic about the future and look forward to the full return of offline events. “We believe live events are important, and while virtual can be a good alternative, the inspiration that meeting attendees get from face to face interactions outweighs the convenience of online and hybrid meetings,” Bauman notes.
McCarthy, meanwhile, hopes the lessons from COVID-19 will lead to more effective collaboration. “My biggest hope is that production companies will be able to work together with event organizers as partners at a strategic level. It is imperative to absorb all the knowledge gained over the past 18 months and plan flexible, high-quality, COVID-resistant production for every event in 2022, ”he says, adding,“ I also think we will have to apply these lessons to planning with taking into account extreme weather conditions associated with climate change ”.
Rezki is pleased to see the industry continues to adapt and find new ways to get creative. “People are not just hosting events again – they are hosting mega events with incredibly ambitious designs,” he notes. “This is what we love to see and do. We love to go beyond, create new ideas, solve huge problems and produce new products to bring them to the event market. ”
Open Doors 2021-2022
Biology and Biotechnology
Computer Science and Data Science
Mathematics and Artificial Intelligence
Business and Management
Neurosciences and Psychology
Linguistics and Modern Languages
Chemistry & Materials Science
Economics and Econometrics
Engineering and Technology
Clinical Medicine and Public Health
Education90,000 Business trends 2021-2022: which business will be relevant after the coronavirus
Fitness centers are moving after schools and universities online.The American edition of Entrepreneur sees three reasons for strengthening this trend. The first is audience loyalty. Even adherents of the usual offline format in conditions of self-isolation, they decided on online training.
The second reason is convenience: you can train at any time with any trainer ready to go on the air. And the third is gamification. Elements of the game easy to integrate into online workouts: you earn points for completing exercises, and you can immediately share your successes on social networks.Smartphones and fitness bracelets become companions who track workout results and support enthusiasm.
Matthew di Pietro took advantage of this: he founded a startup Salut and raised $ 1.25 million in investment for his development. This is an iOS and Android app that allows fitness trainers to conduct virtual classes.
The platform allows you to schedule, broadcast and recruit students.And the latter, in turn, can choose a coach, “Not being tied” to the subscription of any hall. While payment is being made for the quantity classes, but the service plans to switch to a subscription monetization model – payment for access to the platform.
The concept of “smart home” is already familiar to many: it is a system home automation. Talking clock reminds you to get up, smart oven independently prepares breakfast, and the weather station reports that it is raining outside.Smart building (English smart building) is a system that ensures safety, resource saving and comfort for visitors to offices, commercial objects, etc.
The concept itself is not new: in the 1990s, buildings began to acquire video surveillance and access control systems. The pandemic has accelerated the trend: now control you need not only electricity and water supply, but also air quality, temperature of incoming.Fortune Business Insights predicts global smart building market will grow to $ 110 billion by 2026. For comparison, in 2018 this the figure was about 44 billion.
Startup Infogrid in the fall of 2020 raised $ 15.5 million in investments, promising make buildings not only smart, but also sustainable. The company manufactures sensors based on artificial intelligence. They are able to analyze air quality, water consumption and electricity, as well as signal the appearance of bacteria, for example, to detect legionella in the water supply.
Telemedicine is becoming more and more popular, and services for mental health, for example, online consultations with a psychologist, is becoming more and more relevant. Television services have combined these two trend. Remote psychological assistance turned out to be in demand more than ever in the conditions of self-isolation. Foreign researchers expect that the world market for telemental medicine by 2026 will grow to 15 billion US dollars.
Singapore startup Intellect has developed a telematic service that can be used not only by individual users, but also whole teams. This is a kind of corporate online psychologist. Already after six months after launch, about a million people signed up on the platform. The founders startups emphasized: against the background of the pandemic, companies began to pay special attention to the psychological climate in the team.Many employees were close to burnout, and self-isolation has exacerbated loneliness. A month of working with the Intellect service reduces the level stress in the team by 35%.
Digital nomads (digital nomads) are people who do not depend on the physical place of work and combine their activities with constant movements around the world. This phenomenon should not be confused with downshifting, which boomed in the 2000s.In this case, residents of megacities leave high posts with a decent salary and leave to look for “real themselves” to warm countries. Nomads are satisfied with their work, their goal is to see world, broaden your horizons and make new acquaintances.
The pandemic has forced many to switch to telecommuting. Twitter, Facebook, Google, Amazon, Spotify, Shopify, Salesforce, PayPal, Uber have allowed employees to work online.And Iceland, Estonia, Georgia, Anguilla, Barbados, Antigua and Barbuda have introduced special visas for remote workers, in some cases it even includes paid testing for COVID-19.
What are the nomads missing? Services that will comfortable relocation. This is what the startup Flown did. The company, which attracted $ 1.5 million in investment in the fall of 2020, offered two products. The first one is Flown Away – selection of houses, hotels and just places for seclusion like a hut in the woods.These “floating” offices are fully equipped for remote work. The second is Flown Here, an online platform that brings together tools for productive work. The company expects to receive money not only from nomads, but also with property owners. The latter will benefit from diversifying their income.
The distance between employer and employee has increased. For execution operational tasks – from team planning to tracking results – many services have been created.However, the field of vocational training has not yet adapted to a post-covid world. Practicing mechanical skills in many areas is still important with your hands.
Transfr decided to change the situation by creating virtual production halls and laboratories. The company started out as an educational virtual reality programming game. Later Transfr sold simulators in a wide variety of areas: for example, medical students mastered surgery in virtual lecture halls.In the face of the pandemic, Transfr has offered services for massive professional development.
The startup uses Facebook’s Oculus for Business headset. She designed for the implementation and scaling of virtual reality in various industries entrepreneurial activity. The company receives income from the implementation of training programs and software licensing.90,000 The Ministry of Digital Industry plans to launch a super-application “State Services” in 2022 – Economy and Business
MOSCOW, October 18./ TASS /. The ministry plans to launch a super-application “State Services” in 2022. This was announced by the Minister of Digital Development, Communications and Mass Media Maksut Shadayev at a meeting of the State Duma Committee on Information Policy, Information Technology and Communications.
“Next year we are planning to launch a large super-app, we call it super-app, the State Services mobile application, which should also fully adapt to the user’s profile, offering those services that are supposed to be of interest to him.In this sense, the proactive provision of services is a very important part for us, “the minister said.
He added that this year the ministry launched a new web version of the portal. “I hope that by the end of the year we will turn off the old version of the portal. There are a lot of new technical possibilities. Everything is aimed at ensuring that the user can find the required service as quickly as possible, fill out the required application as quickly as possible, using the minimum number of clicks,” he added Shadayev.
The Ministry of Digital Industry also sets itself such tasks in terms of ensuring cybersecurity for 2021-2022 as identifying and blocking 80% of phishing sites within 24 hours; 50% reduction in the number of fraudulent calls; operational monitoring of personal data leaks and others.
As follows from the presentation of the ministry, presented by Shadayev at the meeting, the Ministry of Digital Industry plans to pay considerable attention to the development of mass communications in 2021-2022. So, among the tasks for the coming year: organization of effective feedback on fakes; creation of an independent system of online measurements in the network and labeling of online advertising; organizing the fight against pirated content in new social media; creation of a system for operational interaction with leading Internet companies on content removal; providing sign language translation on OTP for at least two hours a day, as well as free broadcasting of 20 federal TV channels on the Internet.
At the meeting, Shadayev also spoke about support for the development of the IT industry. Thus, the ministry plans to launch a program to support the export of high-tech solutions in 2021-2022. Other challenges include introducing a digital tax in line with OECD recommendations; methodological support and control of import substitution in the field of IT in state-owned companies; the formation of a Russian open source alliance and the introduction of restrictions on the use of foreign solutions at KII facilities.
Earlier, the minister said that children under the age of 14 can be registered on the portal of public services.This opportunity will appear before the end of 2022.90,000 calendar for the season 2021/2022. Where to look and what to expect
Olympics publishes the calendar of figure skating competitions for the Olympic season. We have included in the selection the main events where we can see the leaders of Russian and world figure skating.
The season in figure skating starts in the summer. From the end of August to the beginning of October, all stages of the junior Grand Prix series take place, and top adult skaters “warm up” on the less prestigious international ISU Challengers.Also in September, the stages of the Russian Cup – Rostelecom tournament begin. It was these starts last year that “saved” Russian figure skating, giving the skaters the necessary competitive practice in a difficult pandemic season. This year, the Grand Prix series will still take place, so there will be less attention to the Cup. However, some top skaters will use these starts as an additional competitive experience during the Olympic season.
|September 1-4|| Juniors.Stage III ISU Grand Prix |
(including pair skating)
|September 10-12||Adults. ISU Series Challenger||Bergamo, Italy|
|September 15-18|| Juniors. IV stage ISU Grand Prix |
(including pair skating)
|September 22-25|| Juniors.ISU Stage V Grand Prix |
(including pair skating)
|September 22-25|| Adults. ISU Series Challenger |
“Nebelhorn Trophy” (Olympic qualification)
|September 22-26||Stage I “Russian Cup – Rostelecom”||Syzran, Russia||October 29||Juniors.Stage VI ISU Grand Prix||Gdansk, Poland|
In October, the last stage of the Junior Grand Prix series took place, where the finalists were determined.
Towards the end of the month the adult series will start with the Skate America tournament, where we should see Alexandra Trusova , as well as several more candidates for the Olympic team of the ROC. Find the full schedule of stages and participants here.
At the beginning of October, the Finlandia Trophy tournament was held, in which the leading Russian figure skaters traditionally take part.The tournament was remembered for the scattering of medals of Russian figure skaters and world records of Kamila Valieva. And at the tournament in Budapest, Maya Khromykh sensationally won against Anna Shcherbakova.
|October 6-9||Juniors. Stage VII ISU Grand Prix||Linz, Austria|
|October 7-10|| Adults.ISU Series Challenger |
|10-14 October||Stage II “Cup of Russia – Rostelecom”||Yoshkar-Ola, Russia|
|Adults 13-17 October|| ISU Series Challenger |
“Asian Open Figure Skating Trophy”
|October 15-19|| All-Russian competition “Memorial N.A. Panina-Kolomenkina “ |
All types (MS, CMS)
|St. Petersburg, Russia|
|October 22-24|| Adults. Stage I ISU Grand Prix |
|Las Vegas, USA|
|October 24-28||Stage III Russian Cup – Rostelecom||Sochi, Russia|
|October 28-31|| Adults.ISU Series Challenger |
Denis Ten Memorial
|October 29–31|| Adults. ISU Stage II Grand Prix |
Skate Canada International
Four more stages of the adult Grand Prix series will take place in November, which this year ends with the Russian stage in Sochi instead of the traditional Moscow one.The third stage was supposed to take place in China, but was canceled. Among the applications for the stage on the same dates received by the International Skating Union, Turin won. As a result, in early November, the skaters will go to Italy. Last time Turin ice was lucky for Alena Kostornaya, Anna Shcherbakova and Alexandra Trusova when they won the 2019 Grand Prix series finals.
|November 5-7|| Adults.Stage III ISU Grand Prix |
“Gran Premio d’Italia”
|November 8-12||Stage IV “Cup of Russia – Rostelecom”||Kazan, Russia|
|November 11-14|| Adults. ISU Series Challenger |
“Cup of Austria by IceChallenge”
|November 12-14|| Adults.Stage IV ISU Grand Prix |
|November 17–20|| Adults. ISU Series Challenger |
|17-21 November||Stage V “Cup of Russia – Rostelecom”||Perm, Russia|
|19-21 November|| Adults.ISU Stage V Grand Prix |
“Internationaux de France”
|November 26-28|| Adults. Stage VI ISU Grand Prix |
Winter is the time of the main starts in figure skating. Many national championships take place in December and January. Championship of Russia this year will be held at the end of December in St. Petersburg, where the fate of 12 Olympic quotas ROC teams will be decided. In winter, figure skating grand slam tournaments also start – Grand Prix series finals in December, continental championships after the New Year and the main start of the four-year period – Beijing Olympic Games .
|December 8-11|| Adults.ISU Series Challenger |
“Golden Spin of Zagreb”
|December 9-12||Seniors, juniors. ISU Final||Osaka, Japan|
|December 11-21||World Winter Universiade||Lucerne, Switzerland|
|December 21-26||Rostelecom – Russian Championship 2022 St. Petersburg||, Russia|
January is the time of continental championships. The European Championship was canceled last year and is due to take place in Estonia this year. But the Championship of the Four Continents has been canceled for the second year in a row – in 2020, Sydney did not accept it due to the pandemic, and this time China refused to hold the competition. As with the canceled stage of the Grand Prix series, ISU was waiting for applications to host the tournament on the announced dates, but there were no applicants. The preliminary decision is to hold the stage in Estonia immediately after the end of the European Championship.
|January 10-16||ISU European Championship||Tallinn, Estonia|
|17–22 JanuaryChampionship 9020 , Estonia|
February starts with the Russian Championship among juniors, but, of course, the main start is Olympic Games in Beijing:
- 4, 6, 7 February skaters from 102 countries will compete in 9027 tournament .
- 8, 10 February men will fight for medals.
- 12, 14 February will compete for medals dance duets .
- 15, 17 February singles will go on the ice.
- 18, 19 February sports pairs will finish the tournament.
- Demonstration performances of the world’s best skaters will take place on 20 February .
The full schedule of the Olympic figure skating tournament is here.
|February 4–20||Olympic Games||Beijing, China|
|February 1–5||Russian ChampionshipRussia|
|23-27 February|| Final “Cup of Russia – Rostelecom” ||Saransk, Russia|
Spring – the end of the season and time World Championships : junior and adult.The Olympic season is no exception, despite the fact that some winners of the Games traditionally miss the post-Olympic world championships. Also, in the spring, the World Team Championship is held in Japan, but only once every two years. The last tournament took place just last year and the Russian team finally won the gold of the tournament.
|March 5-7||All-Russian competition “First Channel Cup”||Sochi, Russia 07||ISU World Junior Championships||Sofia, Bulgaria|
|March 21-27||ISU World Championship||Montpellier, France|
Open Coffee has been supplying green coffee to Russia since 2018.We work with trusted world-renowned suppliers who deliver superior quality products. Our exclusive partners are Ally Coffee and Nordic Approach. We handle all the logistics ourselves and store coffee in warehouses in Moscow and St. Petersburg.
Our team includes Q-graders and other certified professionals.
Ally Coffee has Brazilian American roots. On its own farms, the company creates and grows rare varieties of coffee. With a large staff of farmers, baristas and experts, Ally advises growers and roasters around the world.Since Ally is first and foremost farmers, working with this company we know that we get coffee “first hand”.
Nordic Approach is our partner from Norway. This company was established in 2011. We chose Nordic for its high coffee selection criteria and many years of experience. The founder of the company, Morten Venersgaard, is personally involved in testing, blending and roasting the coffee before delivery.
Thanks to foreign partners, Open Coffee establishes close contact with producers and improves its qualifications.When placing an order on our website, you will receive excellent service, fair transparent prices and a large selection of unique lots of green coffee.
The history of Ally Coffee began in Brazil. Ricardo Tavares was obsessed with the idea of creating a vertical monopoly that would unite coffee farms integrated into a common import system to other countries. At that time, he ran the Tres Coraçoes company passed to him from his father and supplied coffee to grocery stores throughout Brazil, and subsequently invested heavily in infrastructure development and the introduction of innovative harvesting and processing technologies.
Coffee production, station operations and logistics were vertically integrated into the Grupo Montesanto Tavares, with the last task remaining to establish direct supply of coffee from farms to the USA and Europe. In 2010, Ricardo and his partners Marco Figueirdo and Bruno Tavares established Mountain Coffee Corp in Plantation, Florida, and began importing commercial coffee into the States (mostly grown and harvested from Grupo Montesanto Tavares’ farms in Chapada de Minas and Minas Gerais ).In January 2013, Ricardo Periera joined the company (now he is the CEO of Ally), who was entrusted with the launch of a department working with specialty coffee – the idea was to offer roasters lots of the highest quality from different parts of the world, expand the geography every year and add new varieties to your assortment.
This date can be considered the starting point of Ally’s history. In 2017, the company consolidated its position in Europe by opening representative offices in Sweden and Switzerland, and today they have added offices in Brazil, Colombia, Costa Rica and Ethiopia.Since Ally’s origins lie in coffee farms, the company looks at things from a manufacturer’s perspective and approaches the coffee import business with a holistic understanding of the global dimension of the coffee industry.
Nordic Approach was founded in 2011 by Morten Wennersgaard: with an impressive experience of working with coffee producers in Africa, Central and South America, Asia, for the last 9 years he has been a product manager and purchaser at the Norwegian company Solberg & Hansen Coffee Roasters.In addition to running the company, Morten is today a major purchaser and cuptesting specialist due to his exceptional understanding of the flavor profile a cup of coffee should have.
Nordic Approach’s work is based on sourcing, improving, carefully selecting and importing the best coffee from the most interesting regions. The company is convinced that the transparency of each stage of the path that the grain goes through and the high level of remuneration received by the farmer is the only way to achieve sustainable and consistently high quality.Nordic Approach regularly pays premiums to producers, which allows them to develop infrastructure and purchase new equipment, improving the performance of their coffee year after year. Particularly noteworthy is the company’s focus on lot traceability and price transparency, which creates additional value for the final product.
Nordic Approach invests its labor, time and attention in places with high potential for growing truly outstanding coffee and specializes in several countries in East Africa and Central and South America, offering a wide range of lots from each selected region..