Will the Empire Strike Back in 2022. CBS Sports Network: Lacrosse’s New Media Hub

How is CBS Sports Network revolutionizing lacrosse coverage. What partnerships has CBS Sports Network secured for lacrosse broadcasting. Why is CBS Sports Network well-positioned to grow the lacrosse audience. How many live lacrosse games does CBS Sports Network now televise annually. What factors are contributing to lacrosse’s potential breakout moment.

Table of Contents

CBS Sports Network’s Major Lacrosse Partnerships

In a groundbreaking move for the sport, CBS Sports Network has positioned itself as the premier destination for lacrosse coverage. The network’s strategic partnerships with key organizations have set the stage for unprecedented exposure of “the fastest game on two feet.”

In 2021, CBS Sports Network secured multi-year agreements with several influential entities in the lacrosse world:

NCAA
Atlantic Coast Conference
Big East
Patriot League
Southern Conference

These partnerships grant CBS Sports Network extensive broadcast rights for both men’s and women’s regular season and tournament games. This comprehensive coverage ensures that fans have access to more live lacrosse action than ever before.

Unprecedented Coverage Scale

How extensive is CBS Sports Network’s lacrosse coverage? The network now televises over 100 live lacrosse games annually, including the prestigious NCAA lacrosse championships. This substantial increase in broadcast volume marks a significant milestone for the sport’s visibility.

Expanding Beyond Live Games: Comprehensive Lacrosse Programming

CBS Sports Network’s commitment to lacrosse extends far beyond just live game coverage. The network has developed a robust lineup of lacrosse-specific content to cater to fans’ growing appetite for the sport.

What types of lacrosse programming can viewers expect?

Pre-game previews
Post-game highlights and analysis
Studio shows dedicated to lacrosse discussion
Documentaries exploring lacrosse culture and history

One notable example is “NLL Wired,” an inside look at the National Lacrosse League. This series offers viewers a behind-the-scenes glimpse into professional lacrosse, showcasing developing storylines, highlight-reel goals, and the intense physical nature of the sport.

Lacrosse’s Growing Momentum: A Sport on the Rise

CBS Sports Network’s increased focus on lacrosse comes at an opportune time, as the sport experiences significant growth and interest across various levels.

Surging Participation and Investment

What factors are contributing to lacrosse’s upward trajectory?

Youth participation has seen a substantial increase in recent years
Major equipment brands like STX and Maverik are investing heavily in the sport’s growth
Professional leagues such as the Premier Lacrosse League and National Lacrosse League are expanding their reach

This combination of grassroots momentum and professional development suggests that lacrosse may be on the verge of a significant breakthrough in popularity and mainstream appeal.

CBS Sports Network: The Ideal Platform for Lacrosse’s Growth

Why is CBS Sports Network particularly well-suited to elevate lacrosse’s profile? Several key factors position the network as the ideal catalyst for the sport’s expansion:

Extensive Reach and Accessibility

CBS Sports Network’s presence in nearly 60 million homes nationwide provides lacrosse with unprecedented potential viewership. This broad reach is further amplified by associated programming and promotion across other CBS/Viacom platforms.

How does CBS Sports Network ensure lacrosse content is accessible to all viewers?

High-definition broadcasts
Quality commentary and analysis
Live streaming options for cord-cutters

Cross-Sport Appeal

As an established sports outlet, CBS Sports Network offers lacrosse a unique opportunity to tap into existing fan bases. The network’s coverage of major college sports like football and basketball provides a natural crossover audience. Exposing fans of these popular sports to the speed, skill, and intensity of lacrosse could be a key driver in attracting new followers to the game.

Strategic Scheduling: Primetime Slots for Maximum Exposure

CBS Sports Network’s commitment to lacrosse extends to its scheduling strategy, with the potential for marquee matchups to receive primetime slots. This approach significantly increases the chances of capturing casual viewers and introducing them to the excitement of lacrosse.

How does strategic scheduling benefit lacrosse?

Increased visibility during peak viewing hours
Potential to attract new fans through channel surfing
Elevates the perceived importance of key matchups

While it took decades for college football and basketball to secure consistent primetime coverage, CBS Sports Network has the power to accelerate lacrosse’s ascent to similar status.

Challenges and Opportunities for Lacrosse’s Growth

Despite the increased exposure provided by CBS Sports Network, lacrosse still faces challenges in its quest for mainstream popularity. The sport must continue to evolve and improve to capitalize on this unprecedented opportunity.

Areas for Improvement

What aspects of lacrosse need attention to enhance its appeal?

Faster pace of play
Simplified rules for easier comprehension by new fans
Development of compelling rivalries
Enhancement of the in-venue and at-home viewing experience

The NCAA, in particular, must focus on making its regular season as engaging and consequential as its tournament play.

Seizing the Moment

With CBS Sports Network providing an unparalleled platform, the onus now falls on the lacrosse community to capitalize on this opportunity. Players, coaches, and fans must rise to the occasion and showcase the sport’s excitement and skill to a broader audience.

The Future of Lacrosse on CBS Sports Network

As CBS Sports Network continues to invest in lacrosse coverage, what can fans expect in the coming years?

Expanding Content Offerings

The network’s commitment to lacrosse is likely to result in an even more diverse range of programming, including:

In-depth player profiles
Tactical analysis shows
Historical documentaries on the sport’s evolution
Youth and amateur lacrosse spotlights

Technological Enhancements

How might CBS Sports Network leverage technology to enhance the lacrosse viewing experience?

Advanced statistical overlays during broadcasts
Multi-angle replays for crucial plays
Virtual reality experiences for immersive game viewing
Interactive second-screen experiences for fans

These innovations could further differentiate CBS Sports Network’s lacrosse coverage and attract tech-savvy viewers to the sport.

The Potential Impact on Lacrosse’s Ecosystem

CBS Sports Network’s increased focus on lacrosse has the potential to create a ripple effect throughout the sport’s ecosystem. How might this enhanced exposure benefit various stakeholders?

College Programs

Increased visibility on a major network could lead to:

Higher recruitment potential for top programs
Increased funding and resources for lacrosse departments
Greater fan engagement and attendance at games

Professional Leagues

The Premier Lacrosse League and National Lacrosse League may experience:

Heightened interest from potential expansion markets
Increased sponsorship opportunities
A larger pool of talented players entering the professional ranks

Equipment Manufacturers

Companies like STX and Maverik could benefit from:

Expanded market reach as new players take up the sport
Opportunities for product placement and sponsorship during broadcasts
Increased demand for high-performance equipment

Lacrosse’s Global Expansion: CBS Sports Network’s Role

While lacrosse has traditionally been strongest in North America, CBS Sports Network’s coverage could play a crucial role in the sport’s international growth. How might this increased exposure impact lacrosse’s global footprint?

International Viewership

As CBS Sports Network’s content becomes more widely available through various platforms, international audiences may gain greater access to high-quality lacrosse coverage. This exposure could spark interest in countries where the sport is still in its infancy.

Inspiring New Markets

Increased visibility of college and professional lacrosse could inspire:

Development of lacrosse programs in new countries
Greater participation in international lacrosse competitions
Cross-cultural exchanges and partnerships in the lacrosse community

The Role of Social Media in Amplifying CBS Sports Network’s Lacrosse Coverage

In today’s digital age, social media plays a crucial role in sports promotion and fan engagement. How can CBS Sports Network leverage social platforms to enhance its lacrosse coverage?

Content Distribution

Social media can serve as a powerful tool for distributing lacrosse content, including:

Highlight reels and top plays
Behind-the-scenes footage
Player and coach interviews
Live game updates and scores

Fan Interaction

Social media platforms offer unique opportunities for fan engagement, such as:

Live Q&A sessions with players and analysts
Fan polls and contests
User-generated content campaigns
Virtual watch parties for big games

By effectively utilizing social media, CBS Sports Network can extend the reach of its lacrosse coverage and foster a more engaged and interactive community of fans.

The Economic Impact of CBS Sports Network’s Lacrosse Focus

The increased exposure provided by CBS Sports Network has the potential to significantly impact the economic landscape of lacrosse. What areas of the sport’s economy might see growth as a result of this expanded coverage?

Sponsorship and Advertising

With a larger audience tuning in to lacrosse content, the sport may see:

Increased interest from major brands in sponsorship deals
Higher advertising revenues for leagues and teams
New categories of sponsors entering the lacrosse market

Player Earnings

As the sport’s profile rises, players at various levels may benefit from:

Increased salaries in professional leagues
More opportunities for endorsement deals
Potential for full-time careers in lacrosse

Industry Growth

The broader lacrosse industry could experience expansion in areas such as:

Equipment and apparel sales
Training and development programs
Lacrosse-specific media and content creation

This economic growth could create a positive feedback loop, further fueling the sport’s development and popularity.

Challenges in Sustaining Long-term Growth

While CBS Sports Network’s commitment to lacrosse is a significant boost for the sport, sustaining long-term growth presents its own set of challenges. What obstacles must lacrosse overcome to maintain its upward trajectory?

Competition for Attention

In a crowded sports landscape, lacrosse must continue to innovate to capture and retain viewer interest. This may involve:

Developing new game formats or tournaments
Enhancing the storytelling aspects of broadcasts
Creating compelling narratives around teams and players

Balancing Tradition and Innovation

As lacrosse seeks to appeal to a broader audience, it must strike a balance between:

Preserving the sport’s rich history and traditions
Introducing rule changes to enhance viewer experience
Adapting to changing media consumption habits

Developing a Pipeline of Talent

To sustain growth, lacrosse needs to ensure a steady influx of talented players and coaches. This may require:

Expanding youth development programs
Increasing accessibility to the sport in diverse communities
Creating clear pathways from youth to professional levels

By addressing these challenges head-on, lacrosse can position itself for sustained growth and success in the years to come, with CBS Sports Network playing a pivotal role in this journey.

CBS Sports Network Expanding Its Lacrosse Coverage

Lacrosse fans, get ready for an emphatic check and epic cradle this season as CBS Sports Network looks poised to become the sport’s new media hub. With expanded programming and key conference deals now locked in, the network’s laser focus on showcasing “the fastest game on two feet” could propel lacrosse squarely into the mainstream sports conversation.

Signaling its commitment to lacrosse, CBS Sports Network inked multi-year partnerships in 2021 with the NCAA, Atlantic Coast Conference, Big East, Patriot League and Southern Conference. This slate of deals provides the network with extensive broadcast rights for men’s and women’s regular season and tournament games. The result for fans is more live lacrosse action than ever before.

CBS Sports Network now televises over 100 live lacrosse games annually, including the NCAA lacrosse championships. Complementing game coverage is an array of lacrosse-specific studio shows and programming. From previews, highlights and analysis to documentaries exploring the sport’s culture, CBS Sports Network is all-in on lacrosse.

The increased exposure comes at an opportune time. Lacrosse participation has surged in recent years, especially among youth. Supporting this grassroots momentum, iconic lacrosse equipment brands like STX and Maverik are investing heavily to accelerate growth. Meanwhile, professional leagues like the Premier Lacrosse League and National Lacrosse League are expanding their reach. The building hype suggests lacrosse could be on the cusp of a breakout moment. And CBS Sports Network is poised to slingshot it into the big time.

Prime Position to Grow Lacrosse Audience

With its extensive reach into nearly 60 million homes nationwide, CBS Sports Network provides lacrosse maximum potential viewership. Associated programming and promotion across other CBS/Viacom platforms offers further amplification. Simply put, CBS Sports Network offers lacrosse unrivaled exposure.

Production value and accessibility matter too. CBS Sports Network delivers lacrosse in HD with high quality announcers. Live streaming options give cord-cutters access. The network is simply better equipped to showcase lacrosse and attract new fans than niche streaming alternatives.

CBS Sports Network’s positioning as an established sports outlet also benefits lacrosse.Adjacent programming like college football and basketball provides a natural crossover audience. Introducing fans of major sports to the speed, skill and intensity of lacrosse is the best way to drive conversion.

Scheduling More Primetime Lacrosse

A marquee early season matchup slated for primetime? It’s now a real possibility on CBS Sports Network. Strategic scheduling in high-visibility slots gives lacrosse better odds to capture the casual fan flipping through channels. Primetime college football and basketball required decades to attain; CBS Sports Network can accelerate lacrosse’s ascent.

Growth trajectory aside, if the product is good enough, fans will find it. The onus is on lacrosse to continue improving its in-venue and at-home experience. Faster pace of play, easier to follow rules and compelling rivalries are prerequisites. The NCAA in particular must make its regular season tournament-worthy.

Yet the opportunity is clearer than ever: CBS Sports Network is providing lacrosse the platform it needs to step into the mainstream. For too long, lack of exposure has been the proverbial stick in the spokes. What remains to be seen is if lacrosse can seize the moment and generate breakout engagement, viewership and revenue.

The potential feels analogous to a skinny sophomore getting an unexpected call up to varsity. The stage is set this season for lacrosse to flash its imprint and hang with the big boys. The visionaries at CBS Sports Network deserve credit for taking a chance on lacrosse and giving it a spotlight. Now it’s up to players, coaches and fans to shine under primetime’s bright glare. Are you ready?

Key Conference Deals Secured Recently

The lacrosse landscape has seen some major shakeups in recent years when it comes to television rights deals. With the proliferation of sports networks and the rise in popularity of lacrosse, conferences have been able to secure lucrative contracts to get more games on national television. The recent deals secured by the Big Ten, America East, Southern, and ASUN conferences demonstrate the growing value of lacrosse as a television product.

The Big Ten led the way by agreeing to a six-year media rights deal with CBS Sports Network and the Big Ten Network in 2021. As part of the agreement, CBS Sports Network will televise at least 25 Big Ten men’s lacrosse games per year, including the conference tournament championship match. This represents a significant increase in national exposure for what is consistently one of the strongest men’s lacrosse conferences. Having the Big Ten tournament final on CBS Sports Network is also a major step forward for the sport’s visibility.

In the fall of 2022, America East Conference announced a new 10-year media rights deal with ESPN that will greatly expand the broadcast coverage of America East lacrosse. ESPN networks will televise 30-35 men’s and women’s lacrosse games per year, including the conference championships and semifinals. With lacrosse powers like Albany and Stony Brook in the mix, America East games regularly feature top-20 matchups and NCAA tournament-caliber teams. The increased ESPN presence will allow those high-level games to reach wider audiences.

The Southern Conference also capitalized on lacrosse’s growth by inking a 10-year agreement with ESPN in 2022. The deal makes ESPN networks the exclusive national television partners for Southern Conference lacrosse. There will be a minimum of eight men’s games and four women’s games on an ESPN platform each season. The semifinals and finals of the conference tournament will also be televised. Having consistent national broadcasts raises the profile of Southern Conference lacrosse.

Most recently, the ASUN Conference locked in an eight-year contract with ESPN that designates the ESPN family of networks as the exclusive home for ASUN lacrosse starting in 2023-24. ESPN will televise the ASUN men’s lacrosse championship and at least 20 regular season men’s games and 10 regular season women’s games annually. With schools like Utah joining the ASUN for lacrosse, this deal provides increased visibility for a conference on the rise.

The television rights deals secured by these conferences are a clear sign of the growth and popularity of college lacrosse. For too long, many high-level matchups were only available on regional sports networks or smaller platforms. The partnerships with ESPN and CBS Sports Network will bring several top conferences into more homes than ever before. For young athletes and casual fans, being able to easily find these games on major networks can spur interest in the sport. It’s an exciting time for lacrosse.

Will the Empire Strike Back in 2022?: Why CBS Sports Network Could Be Lacrosse’s New Home

With their recent television rights deal with the Big Ten Conference, CBS Sports Network positioned themselves to become a major destination for college lacrosse coverage. The six-year agreement running through 2026-27 includes CBS Sports Network airing a minimum of 25 Big Ten men’s lacrosse games per season. This adds to CBS Sports Network’s existing deals with the Patriot League and NCAA to broadcast lacrosse.

The Big Ten is undeniably one of the power conferences in college lacrosse. Perennial contenders like Maryland, Johns Hopkins, Rutgers and Ohio State ensure that the Big Ten is stocked with nationally ranked teams and NHL-caliber talent every season. Getting 25+ Big Ten games per year is a huge boost to CBS Sports Network’s lacrosse programming.

In addition to regular season matchups, CBS Sports Network will air the Big Ten men’s lacrosse championship game each year. The tournament final is always one of the biggest events on the college lacrosse calendar, pitting the two best teams in a conference crowded with title contenders. Landing the rights to the Big Ten final further strengthens CBS Sports Network as a go-to destination for high-profile lacrosse action.

CBS Sports Network is no stranger to lacrosse. They have been the television home of the Patriot League since 2012, airing an impressive lineup of games featuring Army, Loyola, Lehigh and others. The network also broadcasts selected games from the NCAA tournament, including the men’s quarterfinals and championship weekend. Their lacrosse announce team led by Evan Washburn, Sheehan Stanwick-Burch and Jay Alter is among the best in the business.

While ESPN has long been viewed as the worldwide leader in lacrosse coverage, CBS Sports Network’s recent moves signal that they are coming for the throne. The increased inventory of live games from major conferences like the Big Ten and Patriot League position CBS Sports Network to become a go-to destination for lacrosse fans. Instead of having to seek out games on regional networks, fans can simply turn to CBS Sports Network and find exciting matchups.

The growth of any sport relies heavily on television exposure and accessibility. By securing the rights to premier conferences, CBS Sports Network is providing college lacrosse with a bigger platform than ever before. If they continue to invest in lacrosse programming, CBS Sports Network could very well become the new home of college lacrosse. Their impressive lineup of live games and knowledgeable announcers make CBS Sports Network poised to have a major impact on lacrosse moving forward. The empire is striking back.

Lacrosse Popularity and Participation Rising

Over the past two decades, lacrosse has seen immense growth in popularity and participation across North America. The fast-paced, high scoring game is attracting new fans and players every year. There are several factors driving the rapid expansion of lacrosse.

At the youth level, lacrosse is the fastest growing team sport. According to US Lacrosse, participation among children and high school athletes increased by over 150% from 2010 to 2020. Much of this growth is concentrated in non-traditional lacrosse hotbeds like California, Texas and Colorado. Lacrosse is gaining popularity as an alternative to mainstream sports like football, baseball and basketball.

The rise of professional lacrosse leagues like the PLL and NLL has also boosted interest in the sport. Having pro leagues with games on national television provides new exposure to lacrosse and high-level play. This captures the attention of casual sports fans looking for exciting games to watch. The success and stability of these pro leagues generates more buzz around lacrosse.

Increased media coverage of lacrosse at all levels is supporting the growth. More college games than ever before are broadcast on mainstream sports networks. There is growing local and national coverage of high school lacrosse standouts. Even youth lacrosse tournaments and championships are now streaming online. This expanded access allows new fans to discover and learn the sport.

NCAA lacrosse has never been more popular, thanks largely to perennial powers like Syracuse, North Carolina, Duke and Maryland. The NCAA lacrosse championships regularly draw big crowds. Championship weekend has developed into a marquee event on the sports calendar. This popularity trickles down to spur youth, high school and recreational league participation.

The cross-training benefits of lacrosse make it enticing for multi-sport athletes. Lacrosse utilizes skills from several other sports like hockey, basketball and soccer. Playing lacrosse can complement an athlete’s training in their primary sport. This two-sport participation expands overall interest in lacrosse.

Backyard lacrosse goals and nets are now easy to find at major retailers. Having accessible equipment makes it simpler for kids and families to play casual lacrosse in their neighborhood. Unstructured “lax bro” games are an entry point to cement passion for the sport at a young age.

Coaches and administrators deserve credit for growing lacrosse. Advocates have worked tirelessly for decades to spread lacrosse domestically and internationally. Their efforts establishing community clubs, camps and leagues are paying dividends in participation growth.

The unique culture of lacrosse cannot be overlooked as a factor in its rise. The team camaraderie, respect for opponents, and the fast pace of play breeds passion among those who play it. Once athletes are exposed to lacrosse, many are hooked on the sport for life.

These contributing factors show no signs of slowing down. Expect lacrosse participation and viewership to continue surging over the next decade. The more young athletes who pick up a stick today, the bigger and brighter the future of lacrosse will be. The growth and longevity of the sport rests on bringing in the next generation. Based on current trends, the state of lacrosse looks stronger than ever.

CBS Sports Network Emerging as a Major Lacrosse Destination

CBS Recognizing Lacrosse’s Growth Potential

The recent television rights deal between CBS Sports Network and the Big Ten Conference highlights the network’s recognition of lacrosse’s rising popularity. By securing Big Ten lacrosse games, CBS Sports Network is making a major investment in the future of the sport.

Lacrosse has seen tremendous growth at all levels over the past decade. Youth and high school participation numbers have skyrocketed across the country. At the college level, conferences like the Big Ten are packed with lacrosse powerhouse programs and future professional stars.

The proliferation of professional lacrosse leagues like the PLL, NLL and WPLL shows that the sport has staying power beyond college. Having stable pro leagues creates new fans and encourages young athletes to pursue lacrosse long-term rather than quitting after high school.

CBS Sports Network’s deal with the Big Ten runs through 2026-27 and includes a minimum of 25 men’s lacrosse games per season. Additionally, CBS will televise the Big Ten men’s lacrosse championship match annually. This level of investment and commitment reflects CBS’s confidence in lacrosse as an emerging sport.

The Big Ten consistently features thrilling matchups between nationally ranked teams and future pro players. Getting exclusive access to games from one of the strongest lacrosse conferences is a huge win for CBS Sports Network. It immediately elevates them as a go-to destination for lacrosse fans and players.

CBS Sports Network already has experience broadcasting college lacrosse as the television partner for the Patriot League since 2012. Carrying the Patriot League expanded their inventory, but adding the Big Ten takes it to another level. Big Ten lacrosse will bring new fans and viewers to CBS Sports Network.

Beyond college lacrosse, CBS Sports Network airs selected NCAA tournament games and championship weekend coverage. Their experienced announce team led by Evan Washburn demonstrates an existing commitment to broadcasting lacrosse.

For years, ESPN and its family of networks have been viewed as the unrivaled leader in televised lacrosse. However, the recent CBS Sports Network deals illustrate a strategy aimed at challenging ESPN’s supremacy in lacrosse and stealing market share.

CBS Sports Network’s investments indicate they recognize lacrosse’s growth trajectory far from plateauing. Youth and high school participation numbers will soon translate to even bigger crowds and viewership for college and pro lacrosse. CBS Sports Network wants to be established as the home for lacrosse before it hits the mainstream.

The increased visibility and accessibility of lacrosse on a major network like CBS Sports Network can become a self-fulfilling prophecy. Consistent nationally televised games will inevitably convert casual viewers into lacrosse fans. This grows the sport’s overall popularity and makes the CBS investment pay dividends.

For a sport to thrive and expand, television exposure is enormously important. CBS Sports Network’s lacrosse programming attracts new demographics of viewers that may not actively seek out the sport elsewhere. Simply stumbling upon an exciting Big Ten matchup could spark a lifelong passion for lacrosse.

CBS Sports Network identified lacrosse as an untapped market and made aggressive moves to become the sport’s new television home. Their commitment to showcasing marquee games indicates they recognize lacrosse’s substantial growth potential. CBS Sports Network is betting big that lacrosse’s best days are ahead. Based on current trends, it looks like a smart long-term investment that will establish CBS as a leader in broadcasting lacrosse.

CBS Sports Network Expanding Its Lacrosse Programming

The recent television rights deal between CBS Sports Network and the Big Ten Conference greatly expands CBS’s lacrosse programming and establishes the network as a premier destination for college lacrosse. The six-year deal running through 2026-27 is the latest move by CBS Sports Network to position itself as a leader in lacrosse broadcasting.

The agreement provides CBS Sports Network the rights to a minimum of 25 Big Ten men’s lacrosse games per season. Additionally, CBS will televise the Big Ten men’s lacrosse championship match annually. This represents a significant volume of new, high-level lacrosse content for CBS to feature.

The Big Ten consistently fields several top-10 lacrosse teams each season. Perennial powers like Maryland, Johns Hopkins, Ohio State and Rutgers ensure competitive matchups featuring future pro talent. Big Ten games offer no shortage of excitement.

Landing exclusive Big Ten games is a huge victory for CBS Sports Network in the competitive market for lacrosse broadcasting rights. The national exposure of the Big Ten on CBS creates a new, easily accessible destination for lacrosse fans to find premier games.

CBS Sports Network has used lacrosse to differentiate itself from competitors for years. The network has been the television home of the Patriot League since 2012, airing Army, Loyola, Lehigh and others through the years. Carrying the Patriot League expanded CBS’s lacrosse offerings and proved their commitment to the sport.

In addition to regular season games, CBS Sports Network broadcasts selected NCAA lacrosse tournament matchups including the men’s quarterfinals and championship weekend. Their experienced announce team led by Evan Washburn demonstrates CBS’s dedication to lacrosse coverage.

While ESPN has long been viewed as the industry leader, the recent CBS Sports Network deals aim to challenge ESPN’s supremacy and establish CBS as a legitimate competitor in lacrosse broadcasting. More programming and marquee games will attract new viewers.

CBS Sports Network identified an opportunity to meet growing consumer demand for lacrosse content. The sport’s rapidly rising youth participation numbers are translating to more fans of college and professional lacrosse. CBS has positioned itself perfectly to benefit from this growing audience.

The CBS Sports Network deal with the Big Ten represents the latest step in an apparent strategy to become the new television home of lacrosse. Increased live game coverage makes CBS Sports Network a must-watch destination for lacrosse fans. Their commitment to showcasing marquee matchups and conferences will pay dividends as interest in lacrosse continues rising.

Increased Exposure Critical for Lacrosse Growth

For any sport to expand its audience and participation numbers, increased exposure through broadcast deals and media coverage is critically important. The recent television rights agreement between CBS Sports Network and the Big Ten Conference highlights the immense value of exposure for lacrosse as it seeks to continue its rapid growth.

Over the past two decades, lacrosse has seen tremendous growth at all levels in North America. Youth and high school participation has skyrocketed across the country. At the college level, conferences like the Big Ten, ACC and Big East feature perennial powerhouse programs with rabid fan bases.

However, for growth to be sustained and accelerated, lacrosse needs to be accessible for new fans. Media rights deals that showcase lacrosse on widely available networks provide invaluable exposure to the sport.

The six-year agreement between CBS Sports Network and the Big Ten gives CBS rights to a minimum of 25 men’s lacrosse games per season. Additionally, CBS will televise the Big Ten men’s lacrosse championship annually through 2026-27. This opens the door for new fans to discover the exciting brand of Big Ten lacrosse.

The deal adds to CBS Sports Network’s existing lacrosse coverage which includes the Patriot League and selected NCAA tournament games. More live lacrosse on CBS makes the sport easier to find for channel surfers and casual viewers.

While established lacrosse hotbeds on the east coast already boast dedicated fan bases, emerging regions need exposure. A lacrosse novice in Texas or California can hardly be expected to follow the sport without accessible games on television.

Increased visibility generates new fans that in turn drive growth in youth participation, ticket sales, equipment sales, coaching jobs and other downstream impacts. TV deals create a self-sustaining cycle helping lacrosse thrive.

For years, ESPN platforms have been the primary destination for lacrosse. However, new players like CBS Sports Network provide healthy competition. Different broadcast styles and personalities ultimately benefit fans through increased choices.

A major network like CBS brings lacrosse in front of viewers who otherwise may not seek it out. Simply stumbling upon an exciting Big Ten game while flipping channels can spark a newfound passion for the sport.

CBS Sports Network’s willingness to invest in multi-year media rights packages demonstrates their belief in lacrosse having staying power. Increased exposure today pays dividends down the road as young athletes inspired by watching lacrosse eventually develop into the next generation of players and fans.

Accessible games also allow the unique culture of lacrosse to shine through to new audiences. The fast pace of play, community feel, and respect between competitors make lacrosse an exciting participatory and spectator sport.

Innovative production quality and behind-the-scenes lacrosse content generates added interest. Features exploring the roots of the sport and prominent figures attract viewers that build an affinity for lacrosse.

For a traditionally regional sport like lacrosse, increased national television exposure provides the rocket fuel needed for continued growth. The CBS deal is an indicator of the value that media companies see in showcasing lacrosse. More outlets jumping aboard to provide broadcast homes bodes extremely well for spreading lacrosse nationwide.

CBS Deal Provides Big Ten Lacrosse Much-Needed National Exposure

The recent agreement between CBS Sports Network and the Big Ten Conference provides Big Ten lacrosse substantially increased national exposure. As part of the six-year deal through 2026-27, CBS gains rights to a minimum of 25 men’s lacrosse games per season as well as the conference championship game.

Despite having perennial top-10 programs and future pro talent, many Big Ten games were previously only available on regional sports networks or smaller platforms. The CBS deal makes Big Ten action accessible to fans across the country.

Big Ten men’s lacrosse boasts historic programs like Johns Hopkins, Maryland and Ohio State along with rising powers like Penn State and Rutgers. However, the conference lacked a consistent national television package to showcase these nationally relevant teams.

The Big Ten getting enhanced visibility is also a boost for lacrosse overall. Showcasing the parity and competitive balance of a major conference attracts first-time viewers to the sport and drives broader interest.

Lacrosse still fights for relevance outside of its traditional northeast hotbeds. A regularly scheduled package of Big Ten games on CBS Sports Network provides the opportunity to engage new fans, especially in the Midwest where Big Ten universities boast built-in support.

In addition to game exposure, the CBS deal enables ancillary Big Ten lacrosse content to reach bigger audiences. Previews, rankings, features and analysis centered around the conference gain more visibility on a national platform.

CBS Sports Network has proven experience broadcasting college lacrosse as the television partner of the Patriot League while also airing selected NCAA tournament matchups. Now adding Big Ten action cements CBS as a go-to destination for the sport.

The increased accessibility of Big Ten lacrosse on CBS figures to enhance recruiting efforts as well. Playing on a major network is attractive to recruits seeking to maximize their exposure ahead of a potential professional career.

For the Big Ten, the national television revenue and marketing boost provided by having lacrosse on CBS Sports Network are added benefits on top of increased visibility.

After being hampered by limited national availability, the creative production, commentary and storytelling of CBS Sports Network finally gives Big Ten lacrosse the platform it deserves. Fans of Big Ten universities located anywhere with cable now have easy access to follow their school’s lacrosse programs.

In today’s crowded sports media landscape, battling for television time is a challenge. This makes the CBS deal a huge victory for Big Ten lacrosse programs as they aim to build their brands and stay relevant nationally. The agreement provides much-needed exposure that will elevate Big Ten lacrosse to new heights.

Hey lacrosse fans, did you hear the big news? CBS Sports Network is now available in nearly 60 million homes across the country! This exciting development has huge implications for the future of lacrosse, especially at the college level. As one of the premier American sports channels, CBS Sports Network provides an enormous platform to showcase our beloved sport to millions of new fans. But what exactly does this expanded reach mean for lacrosse? Let’s break it down.

CBS Sports Network in Nearly 60 Million Homes

CBS Sports Network first launched back in 2002 as the College Sports Television (CSTV) channel. Since then, it has grown into one of the largest sports programming providers on TV. The network airs a wide range of content, from college football and basketball to PGA golf tournaments. However, CBS Sports Network has yet to fully dive into lacrosse. That could soon change with their boosted distribution.

Just this year, CBS signed new carriage agreements to bring CBS Sports Network into nearly 60 million households. For perspective, that’s about half of all cable/satellite subscribers in the US! The deals with major providers like YouTube TV, Hulu Live, and FuboTV massively expanded the network’s potential viewership. It’s now available in many more homes than niche channels like NBA TV or MLB Network. The table is set for CBS Sports Network to become a true mainstream outlet.

What This Means for Lacrosse

So why does this matter for lacrosse? Simply put, it provides access to a huge new audience. The network plans to air over 600 live college sporting events in 2023. A good chunk of those will likely involve mainstream sports like football and basketball. However, CBS executives would be foolish not to take advantage of the lacrosse programming rights they already own.

CBS Sports Network has been the exclusive national broadcaster for NCAA men’s lacrosse since 2014. Every March and April, they air dozens of live games from top conferences like the ACC, Big Ten, and Big East. The NCAA tournament semifinals and national championship are also broadcast on the network. College lacrosse has never had this level of national exposure before!

By making CBS Sports Network available to millions more fans, lacrosse can be positioned as a premier spring sport right next to March Madness. Casual viewers flipping through channels could easily stumble upon an exciting lacrosse matchup. Once they experience the fast-paced, high-scoring action that lacrosse provides, they just might get hooked!

More Games, More Eyeballs

Expanded reach also allows CBS to consider airing more lacrosse games. They could choose to show early-round NCAA tournament games or add more regular season matchups. Every new time slot is another opportunity to draw in potential new fans. Events like the Ohio State-Penn State showdown or the always unpredictable NCAA quarterfinals could bring droves of viewers.

Let’s also not forget about professional lacrosse. The Premier Lacrosse League just completed its fourth season and continues to gain popularity. The PLL’s championship weekend this past September drew over 140,000 viewers on ABC. It’s not unreasonable to think CBS Sports Network could look to air PLL games as well to fill programming hours. More pro lacrosse on TV equals more growth for the sport.

Challenges and Opportunities

Now increased exposure alone won’t magically grow lacrosse overnight. There are still challenges to overcome. Attracting new fans requires dynamic announcing and storytelling around games. Production values must be on par with major sports. Lacrosse can’t be treated like a niche sport if the goal is mainstream appeal. CBS will need to promote games across all their platforms to drive viewership.

But the opportunity is massive if they make the investment. Imagine turning on CBS Sports Network in April and seeing lacrosse highlights featured on their sports news shows. What if lacrosse players were guests on their talk shows and podcasts? With the right promotion, lacrosse could thrive on CBS and cement itself as a fixture on national television.

The ball is now in CBS Sports Network’s court (or should I say field?). It’s time to leverage their expanded reach and bring lacrosse to the forefront. The NCAA tournament is just around the corner in 2023. Lacrosse fans can only hope that CBS sees the enormous potential and finally gives the sport the platform it deserves.

Massive Audience Reach for Lacrosse Via CBS

The sport of lacrosse has seen immense growth over the past decade, with participation numbers rising steadily each year. However, one area that has lagged is television coverage and viewership. Most lacrosse games are only available on niche streaming services or regional sports networks with limited reach. This could be poised to change in 2022 as CBS Sports Network has emerged as a potential new broadcast home for the sport.

CBS Sports Network is currently available in over 50 million homes across the United States. Compared to the current lacrosse TV deals which reach less than 10 million households, this represents a massive increase in potential audience size. Additionally, CBS has broadcast partnerships with every major cable and satellite provider, making the network readily accessible to mainstream sports fans.

Lacrosse remains a regional sport with hotbeds on the East Coast and select areas of the Midwest and West. However, participation and interest continue to grow nation-wide. A presence on CBS Sports Network provides an opportunity to engage fans outside of lacrosse’s traditional strongholds. Taking a cue from the success of college football and basketball, a high-profile TV deal gives lacrosse the platform to build itself into a true national sport.

In 2022, CBS Sports Network is slated to broadcast over 25 NCAA lacrosse games, with potential for more. This coverage will encompass the full Division I lacrosse landscape, including perennial powers like Syracuse, Maryland, North Carolina, and Denver. Top games will also be simulcast on the CBS Television Network, bringing lacrosse to over 120 million households on a major national network.

Lacrosse fans have long clamored for greater television visibility and CBS appears ready to answer the call. Airing games across their platforms provides unparalleled reach. It offers an opportunity to engage both established and casual fans alike. Increased visibility is also a boon for lacrosse betting and fantasy sports, which continue to see exponential growth.

However, challenges remain in making lacrosse mainstream. As a new Olympic sport starting in 2028, lacrosse has potential to grow internationally. But domestically, it remains anchored on the coasts and lacks exposure in large swaths of the country. A presence on CBS helps, but continued grassroots development is still needed.

There are also questions around production value and promotion. Will lacrosse get first-class broadcasts on par with football and basketball? Will CBS position lacrosse as a featured sport instead of an afterthought? The network’s commitment needs to extend beyond just airing games if lacrosse hopes to make a dent.

Still, the foundation is there for CBS Sports Network to raise lacrosse’s profile. Increased visibility helps attract talent, sponsorships, and fans – all crucial for growth. The partnerships with CBS proper and streaming services provide nationwide availability. Now the onus is on lacrosse’s stakeholders to capitalize on the platform.

Lacrosse’s meteoric rise at the youth and college level has not yet translated to the mainstream. But the CBS TV deal offers a pathway for finally breaking through. National exposure on a widely available sports network removes barriers for new fans to experience the fastest game on two feet. 2022 may prove to be a landmark year as lacrosse vies to stand shoulder-to-shoulder with America’s most popular sports.

The potential is there, and CBS holds the key to unlocking lacrosse’s next level. If lacrosse can leverage this opportunity, its long-awaited lacrosse empire may finally strike back with a vengeance.

Production Quality and Promotion Key Factors

The announcement that CBS Sports Network will broadcast over 25 NCAA lacrosse games in 2022 has been met with enthusiasm by fans. Lacrosse has struggled to gain mainstream popularity, and a deal with CBS provides unprecedented exposure for the fastest game on two feet. But increased visibility alone may not be enough to make lacrosse a household name. Production quality and promotional support from CBS will be key factors if lacrosse hopes to leverage this opportunity.

Too often, lacrosse has been treated as a niche sport by broadcasters. Games are saddled with barebones productions, minimal graphics, and announcers who lack context on the sport and teams. Camera angles fail to adequately capture the speed and intricacies of lacrosse. This does a disservice to new viewers trying to experience and understand the game.

In contrast, CBS has state-of-the-art capabilities to deliver polished, engaging broadcasts. Lacrosse on CBS must receive the same first-class treatment given to mainstream sports. Utilizing multiple camera angles, advanced graphics, instant replay, and knowledgeable announcers is pivotal. Anything less risks losing viewer interest.

Lacrosse terminology and strategies can also seem opaque to casual fans. Effective use of graphics, replays, and announcer commentary can quickly educate new viewers on the basics. The game’s complexity is part of its appeal, but broadcasts must make lacrosse accessible without dumbing it down.

Promotion will also be critical. CBS cannot treat lacrosse as an afterthought. The schedule reveal sparked buzz in lacrosse circles, but CBS must market these games to general sports fans. Cross-promoting during other college sports broadcasts can showcase lacrosse’s athleticism and excitement.

Partnerships with equipment brands can also boost lacrosse’s profile through advertising campaigns. Authentic lacrosse gear on CBS broadcast teams further cements its place in the mainstream sports conversation. Letting lacrosse stand on its own beside football and basketball raises its perception.

CBS’s streaming services provide another opportunity. Placing lacrosse games alongside major sports on Paramount+ elevates its stature. Streaming allows casual fans to sample the sport at their convenience, increasing chances of conversion to avid fans.

However, streaming comes with its own production demands. Paramount+ lacrosse broadcasts cannot be treated as a separate, lower-tier offering. Maintaining production quality across platforms is imperative to building the sport’s prestige.

Showcasing rivalries and star players provides a hook for new fans. Package these games as must-see events with pumped-in crowd noise and highlight reels. Let characters like Grant Ament and Chris Gray put their otherworldly talent on full display.

CBS must also ensure its announcers educate viewers on lacrosse’s culture beyond the field. From Native American origins to stick craftsmanship to its rapid expansion west, lacrosse has a great story to tell.

There are risks in thrusting lacrosse into the mainstream. Constant college realignment has damaged regional rivalries. Tournaments like the PLL Championship Series have struggled to gain traction. Even rules changes have created division within the sport’s community.

Maintaining lacrosse’s uniqueness and loyalty to its roots will be paramount. College lacrosse has resisted trends like early specialization and pay-for-play, instead valuing multi-sport athletes. Youth participation remains anchored in hotbed areas where lacrosse is ingrained in the culture. These qualities have fueled the game’s rise and must not be diluted in the name of television.

Still, CBS can provide a platform to rocket lacrosse into the national sports conversation. Production value, promotion, and seizing opportunities across platforms will determine if this deal creates new devotees. Lacrosse is poised for liftoff – but CBS must demonstrate it believes in the sport as more than just programming filler.

Commitment from both parties is essential. Lacrosse stakeholders must continue growing the game from the ground up. In turn, CBS must back up their talk by giving lacrosse the star treatment. Do this, and lacrosse may finally be ready to challenge the traditional sporting empire.

CBS Investing Resources Into Lacrosse Coverage

The recent announcement of an expanded lacrosse broadcasting deal between CBS and the NCAA has sent shockwaves through the sport. A presence on CBS and its platforms provides lacrosse unprecedented mainstream exposure. However, exposure alone is not enough – CBS must back up its commitment by investing substantial resources into top-notch lacrosse coverage.

Too often, networks have dabbled in broadcasting lacrosse only to provide a subpar viewing experience. Low-quality productions, barebones announce teams, and limited promotional support have doomed previous deals. CBS must demonstrate a willingness to allocate real assets to ensure its lacrosse offerings are on par with other major college sports.

From a production standpoint, CBS is promising. A vast array of camera angles, advanced graphics, studio shows, and use of high-speed instant replay can elevate lacrosse broadcasts.Slow-motion replays in particular showcase lacrosse’s combination of speed, power, and skill. Multi-angle shots reveal the intricacies of schemes and on-field communication.

However, top-tier production requires significant investment. Camera crews must be trained to properly track the ball and cover lacrosse’s constant motion. Additional production trucks and personnel are needed for a 25+ game schedule. There can be no cutting corners – great lacrosse broadcasts require major resource allocation.

The announce team will also make or break the viewing experience. CBS must tap knowledgeable lacrosse experts, not just repurposed football or basketball announcers. nuances like two-man game offense, split dodges, and slides. Lacrosse has a language all its own that must be explained properly.

Assembly of broadcast and studio teams should begin immediately. Combining experienced lacrosse voices with charismatic hosts who can engage casual fans is key. Investment into personnel with lacrosse bona fides shows commitment to growing the sport.

Promotion will also require significant investment by CBS. Lacrosse cannot just be crammed between major sports broadcasts. Creative TV, print, and social media campaigns build hype and tune-in. Partnerships with equipment brands can spur additional promotion across multiple platforms.

Further opportunities exist on CBS’s various streaming platforms. Paramount+ in particular could provide a crucial gateway for new lacrosse fans. But this requires dedication of resources for high-caliber streaming productions along with promotion of lacrosse as a marquee offering.

There are risks, however. Spreading resources too thin has doomed previous partnerships and left hardcore fans disappointed. CBS must identify day one priorities, starting with the productions of top games. Bedrock supporters are the lifeblood of any growth – their support must not be taken for granted.

Maintaining production quality across both linear and streaming options will be pivotal. Cord-cutting lacrosse fans still expect an equivalent viewing experience. Drop offs between platforms foster resentment and stunt the sport’s growth potential.

If executed properly, the CBS deal can provide a framework for lacrosse’s ascent to the big time. But it will require substantial investment of cash, personnel, production capabilities, and promotional bandwidth. Half-measures will only lead to frustration on both sides.

In many ways, this is a prove-it moment for CBS as well. Their commitment will signal if network executives see big potential in lacrosse. Impactful investment today can pay dividends down the road as the sport continues to expand.

Both parties have much to gain – as well as much to lose. CBS must allocate sufficient resources for lacrosse to thrive in the mainstream sports conversation. In turn, lacrosse can provide compelling content to fill programming hours. For this symbiotic relationship to work, the investment must be more than just monetary – it requires a commitment of network pride and prestige.

If CBS embraces this challenge, lacrosse may finally have its big-time television partner. But half-measures will only lead to unfulfilled potential. The time is now for CBS to put substantial skin in the game – and lacrosse is ready to rise to the challenge.

Partnerships With Key Lacrosse Organizations

The recent deal between CBS and the NCAA promises to bring unprecedented exposure to college lacrosse. However, elevating lacrosse requires more than just broadcasting games to mainstream audiences. True growth depends on strategic partnerships between CBS and key lacrosse governing bodies.

Collaboration between media partners and sports organizations provides mutual benefit. Broadcasters gain premium content and promotional support. Governing bodies receive crucial visibility for their events and athletes. When executed correctly, these symbiotic relationships can propel a sport to new heights.

In lacrosse, potential partners for CBS abound. Established organizations like US Lacrosse, the NCAA, and MLL can provide invaluable guidance, resources and cross-promotion. Access to their networks and supporters will fuel lacrosse’s growth under the CBS banner.

The NCAA in particular holds tremendous sway. A close working relationship for their college events adds prestige. Collaborating on marketing, sponsorships, scheduling and more gives CBS inside access. The NCAA’s institutional knowledge helps craft compelling lacrosse narratives.

However, the NCAA is also notoriously strict. Navigating their complex guidelines and restrictions will require deft negotiation skills. There are also opportunities for CBS to push back and evolve outdated NCAA conventions in lacrosse’s best interest.

Developing partnerships beyond the NCAA will also be crucial. Preseason events like the HEADstrong Classic or distraction-free regular season games supply quality early content. Offseason events keep lacrosse on CBS during dormant periods.

Organizations like US Lacrosse, NLL, and MLL provide avenues to showcase the sport’s full landscape. Complementing college lacrosse with rising pro leagues provides fuller audience engagement. Tying everything together under the CBS umbrella elevates the sport overall.

Content sharing can also be a major growth driver. Allowing partners access to CBS-produced features, player profiles, and more bolsters their own productions. This symbiosis nourishes lacrosse at all levels and associations.

There are also risks that partnerships dilute what makes lacrosse special. Lacrosse has thus far avoided the hyper-commercialization plaguing major sports. Business interests cannot be allowed to corrupt lacrosse’s community feel and accessiblity.

Maintaining lacrosse’s connection to its Native American origins and history will be paramount. Growth must be sustainable and tied to the game’s roots – otherwise the soul of lacrosse may be lost.

Balancing these dynamics requires active collaboration and communication. Both parties must represent the best interests of players and fans. Pushing lacrosse down a path toward short-term gains over long-term cultural vibrancy would be a mistake.

CBS must also ensure its partnerships extend into lacrosse hotbeds. Engaging local communities through youth clinics, gear donations, and fan events builds goodwill. CBS becomes part of the fabric, not just an outside observer.

In the end, growth is a team effort. Media exposure opens the door, but needs substance to enrich new fans’ experience. Partnerships create an ecosystem of rising tides where organizations uplift each other. Lacrosse has an opportunity, but fulfilling the promise depends on alignment and vision.

CBS now has a seat at the table with lacrosse’s biggest movers and shakers. Mutual trust, transparency and commitment will determine if these partnerships can propel lacrosse into the upper echelon. The potential is there ifexecuted strategically.

CBS Uniquely Positioned to Grow Lacrosse Audience

The recent partnership between CBS and college lacrosse has tremendous potential to expand the sport’s reach and popularity. As a major network with broad distribution, CBS is uniquely positioned to bring lacrosse into the mainstream sports conversation.

Two key factors give CBS outsized opportunity to grow lacrosse’s audience. First, their family of broadcast and streaming platforms provides unmatched scale. Second, lacrosse offers differentiated and compelling content to fill programming hours.

From a distribution standpoint, CBS checks all the boxes. A national network broadcast reaches 120 million households. Cable offerings via CBS Sports Network tap into over 50 million homes. And direct-to-consumer options like Paramount+ offer lacrosse to cord-cutters and hardcore fans.

This multi-platform approach allows CBS to engage fans at all levels. Casual viewers can sample lacrosse on CBS proper. Sports fans can access games via CBS Sports Network. And converts drawn in can take a deeper dive through premium subscriptions. This blended strategy maximizes exposure.

Lacrosse also fills a need for CBS. With over 100 D1 teams, lacrosse offers content depth comparable to college football and basketball. Spring games give CBS live sports during downtimes when competition is minimal. New fans spawn increased ratings and subsidiary revenue through betting, fantasy and more.

The differentiator for lacrosse is its newness. Most team sports have been commercialized and optimized for decades. Lacrosse retains a sense of novelty along with the loyalty of its cult following. New fans can feel like they’re discovering a sport, not just passively consuming.

However, risks exist in pushing too far too fast. Maintaining lacrosse’s approachability and provincial rivalries will be crucial. College lacrosse’s adherence to traditional school models has fueled its rise. Diluting this by introducing early recruiting or undermining alumni loyalties won’t pay dividends.

There is also a question of returns on investment. Building an audience requires significant upfront spends on rights fees, marketing and production. CBS must be willing to operate at a loss for years before metrics tick upward.

Promoting lacrosse subtly alongside established sports may smooth the runway. Embedding lacrosse segments in broader programming eases transmission. Transitioning proven NFL or college football talent as announcers adds credibility.

Patience and appropriate expectations will be key. Overnight success is unlikely, but modest, sustained growth must continue. Losing faith after a couple years of tepid ratings spells failure. The long-term play requires commitment.

CBS will also need to lean into lacrosse’s uniqueness. There is rich cultural heritage around Native American roots, iteration of equipment, and geographic footholds. Celebrating what differentiates lacrosse breeds organic interest.

In the end, CBS wields all the requisite tools to nurture lacrosse’s mainstream rise. But doing so requires playing the long game. If CBS sticks to the vision and invests responsibly, lacrosse has an opportunity to join football, basketball and hockey atop America’s pastimes. The bones are there – CBS just needs to put in the work to fully realize lacrosse’s potential.

Scheduling More Games in Primetime Slots

The new deal bringing NCAA lacrosse to CBS and its platforms comes with an opportunity to showcase the sport in primetime. Strategic scheduling of marquee games in evening and late-afternoon time slots can maximize exposure and viewership. Capturing casual sports fans looking for evening entertainment should be a priority.

To date, most lacrosse broadcasts have been relegated to regional networks and streaming in the early afternoon. While convenient for live attendees, these games miss key television viewing hours. Primetime games attract an entirely different audience looking for excitement after a long workday.

CBS has extensive experience maximizing primetime. Just look at how they’ve turned March Madness into a late-night phenomenon. Deploying this same approach for lacrosse can drive awareness and ratings.

The 9-11 PM EST window should feature the most compelling matchups. Rivalry games like Hopkins vs. Maryland and Army vs. Navy make ideal centerpiece programming. CBS also has opportunities with the Ivy League, ACC and Big Ten for late afternoon lead-ins.

Production value becomes even more crucial for primetime lacrosse. Additional cameras, glossy graphics, pyro and pre-produced packages enhance the big-event feel. Primetime demands a broadcast worthy of a national spotlight.

There are risks, however. Lacrosse purists deride any changes to the traditional Saturday afternoon time slot. Travel logistics for visiting teams also get more challenging. And late games usurp other programming, so ratings must justify the replacem

Maximizing weekday games provides another primetime avenue. While weekends feature rivalries, weeknights can showcase individual stars and compelling inter-conference matchups. Viewers are already conditioned to seek sports entertainment on weekday evenings.

Here too production value raises the stakes. For west coast teams on the East Coast, late start times are unavoidable. CBS must keep viewers engaged with a polished broadcast style.

Using streaming and on-demand options can mitigate logistical challenges. Primetime broadcasts draw in linear TV viewers while streaming gives flexibility for alternate start times. Multi-platform delivery broadens accessibility.

The key will be advancing lacrosse to equal footing with major sports. Lacrosse commands off-peak hours on cable whereas big conferences commandeer network primetime. High-profile placements signal CBS is serious about growing lacrosse.

There is also an opportunity to differentiate lacrosse as an exciting late-night option. As opposed to monotone golf or stale late-west coast baseball, lacrosse played at an elite level delivers a jolt of adrenaline.

In the end, primetime windows provide the best opportunity to engage casual sports fans. appointing second-tier games to low viewership hours accomplishes little. For lacrosse to thrive, CBS must be willing to give its biggest games the brightest spotlight.

Online Streaming Also Expanding Lacrosse Reach

CBS’s multi-platform strategy for broadcasting college lacrosse provides unprecedented exposure. But equally important are the online streaming options that can expand lacrosse’s reach beyond traditional television.

Streaming via Paramount+ and other direct-to-consumer services gives CBS several key advantages. First, it allows lacrosse to be watched anytime, anywhere via internet-connected devices. Second, it provides a gateway for cord-cutters and young fans less likely to have cable TV access. Capitalizing on streaming creates lacrosse fans for life.

Accessibility is paramount. Busy parents, traveling fans and west coast audiences can catch games on their own schedules. Missed broadcasts are available on-demand. Portability also allows lacrosse to be showcased in non-traditional environments like airports, gyms or bars.

Production quality remains vital however. Streaming can’t be an afterthought or also-ran option. Graphics, announcers, immediacy and more must mirror the linear TV experience. Drop-offs degrade the perception of lacrosse as a marquee sport.

Streaming also provides greater opportunity to customize and target offerings. Individual game and team subscriptions cater to hardcore fans. Special camera angles add value. Archives of classic games satiate lacrosse purists.

Hyper-targeting streaming broadcasts allows maximization of limited resources. Regionally restricted games preserve locality while syndicating nationally relevant matchups. Niche content sustains engagement between tentpole events.

There are challenges to solve, however. Streaming suffers from fractured rights issues. Ensuring access to every game is impossible given schools’ individual content deals. Frustrated fans encourage piracy when unable to easily view their favorite teams legally.

Technical issues also persist around stream reliability and quality. Lags, pixelation and other glitches remain too commonplace. CBS must invest to ensure stream uptime and stability rival established networks like ESPN.

Pricing of streaming packages requires balance. Overreach stifles adoption and strains household budgets. But undervaluing content leaves revenue on the table. Hybrid subscription models with tiered access may find optimal equilibrium.

In the end, streaming provides lacrosse maximum exposure. Traditional broadcasts establish CBS as the lacrosse destination. Streaming then expands availability to connect with fans on their terms. Omnichannel distribution is crucial for lacrosse to thrive.

Thechallenge for CBS is seamlessly tying these channels together. Streaming can’t undermine linear broadcasts, and vice versa. Harmonious alignment gives fans freedom while maintaining CBS as the go-to lacrosse authority.

Executed strategically, streaming cements lacrosse fans for the long haul. Readily accessible content breeds loyalty and evangelism. For growth to sustain, lacrosse must dominate online just as it does on-field.

Exciting Times Ahead for Lacrosse Fans on CBS

The recently announced partnership between CBS and college lacrosse has thrilled fans eagerly awaiting expanded broadcast opportunities. With unprecedented reach via CBS proper and cable platforms, these are truly exciting times for lacrosse faithful awaiting mainstream exposure.

Three key elements have lacrosse supporters so enthusiastic. First, the ability to watch top-flight games on CBS network television provides validation. Second, the volume of content across multiple channels caters to hardcore fans. And third, CBS’s promotional prowess promises to elevate lacrosse’s visibility.

Seeing lacrosse featured between college basketball and PGA Tour telecasts signifies its arrival. Casual sports fans attracted to big-name programs build awareness. Lacrosse beside major sports leagues puts it on equal footing.

Access to over 25 NCAA games also satiates lacrosse die-hards. Multiple games each weekend mean no more navigating obscure stream sites. Knowing lacrosse has a reliable broadcast home breeds comfort.

The icing is CBS hyping up their lacrosse offerings. Promos during March Madness provide huge exposure. Lacrosse-specific lead-ins preview the excitement. Network commitment to growing the sport is clear.

However, risks remain if execution falls short. Subpar productions with lackluster announcers will disappoint loyal fans expecting a first-class experience. Failure to ramp up storytelling and accessibility could also undermine growth.

Maximizing the early schedule will be critical. The first few weeks as fans adjust to a new lacrosse home require strong matchups and flawless broadcasts. Viewership trends are set right from the start.

Maintaining production quality across both linear and streaming options will also be key. Cord-cutters expect an equivalent experience. Drop-offs between platforms sow frustration.

CBS must also ensure lacrosse receives active promotion during other programming. Passive presence alone is insufficient. Specific lacrosse segments during broader shows provide better exposure.

ProvidingShoulder programming gives fans more reason to stick around. Supplementing games with gear reviews, skills challenges, and lifestyle segments engenders deeper investments.

In the end, CBS and lacrosse can rapidly accelerate one another. Network proximity plants seeds of loyalty in casual fans. And lacrosse provides CBS with differentiated content and engaged audiences. Together, the rising tide should lift both boats.

But the honeymoon period will be brief. Strong initial execution is imperative. Doing lacrosse right from day one earns faith that CBS is the true home. Half-measures waste tremendous goodwill and opportunity.

The pieces are in place for a transformational partnership. CBS and lacrosse can reach new heights together. Maintaining open communication and upholding commitments will determine if the early enthusiasm translates into enduring success.