Which OG shoe brands are worth buying this year. How do classic sneakers maintain their appeal in modern fashion. What makes Nike, Adidas, and Converse stand out in the footwear industry. Discover the top 15 iconic shoe brands that blend heritage with innovation.

The Enduring Legacy of Nike: Pioneering Innovation in Sneaker Culture

When discussing OG (Original Gangster) shoe brands, Nike invariably takes center stage. This footwear giant has been shaping sneaker culture since its inception in the 1960s and 1970s, revolutionizing athletic footwear with groundbreaking designs and technologies. Even today, Nike continues to dominate the market with a blend of iconic retro releases and cutting-edge innovations.

What sets Nike apart from its competitors? It’s the brand’s unwavering commitment to innovation. Despite being the industry leader, Nike consistently pushes boundaries by collaborating with top designers and incorporating state-of-the-art technology into their products. The Nike Air line, featuring pressurized air units in the sole, exemplifies this innovative spirit by providing unparalleled comfort.

Nike’s Game-Changing Technologies

• Nike React foam: Offering responsive cushioning and energy return
• Nike Flyknit: A revolutionary upper material providing flexibility and support
• Flyleather: An eco-friendly material made from 50% recycled leather

Can a shoe brand maintain its relevance for decades? Nike proves it’s possible by continually reinventing itself while staying true to its roots. The brand regularly reissues classic models like the Air Force 1, Air Jordan 1, Dunk SB, and Air Max 1, catering to sneaker enthusiasts’ nostalgia while attracting new generations of fans.

Why Nike Remains a Top Choice for Sneaker Enthusiasts

1. Iconic silhouettes with timeless appeal
2. Continuous innovation in cushioning and materials
3. High-profile collaborations with athletes, designers, and celebrities
4. Extensive range catering to diverse tastes and budgets
5. Industry-leading sustainability initiatives

Adidas: From Streetwear Staple to High-Fashion Phenomenon

While Nike currently dominates the sneaker market, Adidas holds the distinction of being the original trendsetter. Founded in 1949, this German brand laid the foundation for modern sneaker culture. Adidas’ iconic laurel wreath logo and trefoil emblem have become synonymous with street style and urban fashion.

How does Adidas maintain its relevance in a constantly evolving market? The brand expertly balances nostalgia with innovation, regularly reissuing classic models while introducing cutting-edge technologies. The Superstar, for instance, has seen multiple revivals since its debut, becoming a staple in various subcultures from hip-hop to indie rock.

Adidas’ Iconic Models That Stand the Test of Time

• Superstar: A streetwear essential since the 1980s
• Stan Smith: The quintessential tennis-inspired sneaker
• Samba: A soccer-inspired classic experiencing a resurgence
• Gazelle: A retro favorite embraced by fashion enthusiasts

Does Adidas rely solely on its heritage? Far from it. The brand continues to innovate with technologies like Boost cushioning and Primeknit uppers, offering comfort and performance on par with its competitors. Adidas also stays relevant through strategic collaborations with influential figures like Kanye West, ensuring its appeal to younger generations and fashion-forward consumers.

Key Factors Contributing to Adidas’ Enduring Success

1. Timeless designs that transcend trends
2. Innovative cushioning and fit technologies
3. High-profile collaborations generating buzz
4. Iconic logos recognized worldwide
5. Seamless blend of vintage appeal and contemporary innovation

Converse: The Rebel’s Choice in Footwear for Generations

Some shoes become so ingrained in popular culture that they defy categorization. The Converse Chuck Taylor All Star is undoubtedly one such example. These simple canvas sneakers with vulcanized rubber soles have been adopted by countless subcultures over the decades, solidifying their status as true cultural icons.

How has Converse maintained its relevance in a market flooded with high-tech athletic shoes? The brand’s strength lies in its simplicity and versatility. The core design of the Chuck Taylor remains largely unchanged, appealing to those who appreciate timeless style and a connection to rock ‘n’ roll heritage.

The Enduring Appeal of Converse Chuck Taylors

• Timeless design that pairs well with various styles
• Strong association with music and youth culture
• Available in both low-top and high-top versions
• Affordable price point compared to many designer sneakers
• Durable construction that often improves with wear

Is Converse stuck in the past? Not at all. While preserving its classic models, the brand also collaborates with contemporary designers and introduces modern updates. The Chuck 70, for instance, offers enhanced comfort and durability while maintaining the iconic look. Collaborations with brands like Chinatown Market inject fresh energy into the classic silhouette.

How Converse Balances Heritage and Innovation

1. Preservation of core models like the Chuck Taylor All Star
2. Strategic collaborations with fashion brands and designers
3. Introduction of updated models with enhanced comfort features
4. Expansion into new materials and colorways
5. Maintaining an accessible price point for broad appeal

Vans: The California Cool Factor in Sneaker Culture

When it comes to capturing the essence of California skate culture, no brand does it quite like Vans. Founded in 1966, Vans has become synonymous with laid-back West Coast style, action sports, and creative expression. The brand’s iconic side stripe and waffle sole have graced the feet of skaters, surfers, and style enthusiasts for decades.

What makes Vans stand out in the crowded sneaker market? It’s the brand’s authentic connection to skate culture and its ability to transcend that niche to become a global fashion staple. Vans’ simple, functional designs have proven remarkably versatile, appealing to a wide range of consumers beyond the skateboarding community.

Iconic Vans Models That Defined a Subculture

• Old Skool: The first model to feature the iconic side stripe
• Authentic: The original deck shoe that started it all
• Slip-On: Made famous by the movie “Fast Times at Ridgemont High”
• Sk8-Hi: A high-top version offering additional ankle support

How has Vans evolved beyond its skate roots? While maintaining its core identity, Vans has successfully expanded into lifestyle and fashion markets. The brand collaborates with artists, musicians, and designers to create limited-edition collections that keep it relevant in the ever-changing world of streetwear.

Vans’ Strategy for Staying Relevant in Modern Fashion

1. Preserving classic silhouettes while introducing new designs
2. Collaborations with diverse creative personalities and brands
3. Expansion into apparel and accessories
4. Sponsorship of action sports events and athletes
5. Customization options allowing consumers to create unique designs

Reebok: From Athletic Performance to Streetwear Sensation

Reebok’s journey from a small British shoemaker to a global athletic brand is a testament to its innovation and adaptability. Founded in 1958, Reebok gained prominence in the 1980s with its groundbreaking designs for aerobics and running shoes. Today, the brand successfully straddles the line between performance athletics and fashion-forward streetwear.

What sets Reebok apart in the competitive sneaker market? It’s the brand’s ability to seamlessly blend its athletic heritage with contemporary style trends. Reebok has successfully revived many of its classic models from the 80s and 90s, appealing to both nostalgic consumers and younger generations discovering these designs for the first time.

Reebok’s Most Influential Shoe Models

• Classic Leather: A timeless sneaker that transcends trends
• Club C: Tennis-inspired shoe that’s become a streetwear staple
• Pump: Innovative cushioning system that defined 90s basketball
• Zig: Modern performance shoe with distinctive zigzag sole

How does Reebok balance its athletic roots with fashion-forward designs? The brand continues to innovate in performance footwear while also creating lifestyle products that draw inspiration from its rich heritage. Collaborations with designers, artists, and cultural figures help Reebok maintain relevance in the ever-evolving sneaker landscape.

Reebok’s Strategy for Success in the Modern Market

1. Leveraging its archives to reissue classic models
2. Continuing innovation in performance athletic wear
3. Strategic collaborations with influencers and brands
4. Focus on sustainability and eco-friendly materials
5. Expanding into new markets and product categories

Puma: The Sleek and Stylish Alternative in Sports Fashion

Puma, founded in 1948 by Rudolf Dassler (brother of Adidas founder Adolf Dassler), has carved out its own unique space in the world of athletic and lifestyle footwear. Known for its sleek designs and innovative technologies, Puma has successfully balanced performance athletics with fashion-forward aesthetics.

What distinguishes Puma from other major sneaker brands? It’s the brand’s ability to create products that seamlessly transition from the track to the street. Puma’s designs often feature bold colors and unique silhouettes that appeal to those looking for something beyond traditional athletic shoes.

Puma’s Most Iconic Shoe Models

• Suede: A classic model that’s been a staple since the 1960s
• RS-X: A chunky sneaker that capitalizes on the “dad shoe” trend
• Clyde: Basketball shoe named after Walt “Clyde” Frazier
• Future Rider: Retro-inspired runner with modern updates

How has Puma adapted to changing consumer preferences? The brand has embraced collaborations with celebrities, designers, and other brands to create unique and desirable products. Puma has also invested heavily in sustainable materials and manufacturing processes, appealing to environmentally conscious consumers.

Puma’s Approach to Staying Competitive in the Sneaker Market

1. Blending retro aesthetics with modern technology
2. High-profile collaborations with celebrities and designers
3. Focus on sustainable and eco-friendly products
4. Expanding into lifestyle and fashion categories
5. Continued innovation in performance athletic wear

New Balance: The Perfect Blend of Performance and Retro Appeal

New Balance, founded in 1906, has established itself as a brand that perfectly balances performance athletic wear with retro-inspired lifestyle shoes. Known for its commitment to quality and domestic manufacturing, New Balance has cultivated a loyal following among sneaker enthusiasts and athletes alike.

What makes New Balance stand out in the crowded sneaker market? It’s the brand’s dedication to craftsmanship and its ability to create shoes that appeal to both serious athletes and fashion-conscious consumers. New Balance’s numeric naming system for its models has become iconic, with shoes like the 990 and 574 achieving cult status.

New Balance’s Most Popular Shoe Models

• 990: A premium running shoe that’s become a streetwear icon
• 574: Versatile sneaker known for its comfort and retro style
• 997: Classic runner that’s seen a resurgence in popularity
• Fresh Foam: Modern performance line with cutting-edge cushioning

How does New Balance maintain its appeal in a market dominated by larger brands? The company focuses on quality materials and construction, often manufacturing shoes in the United States and United Kingdom. This commitment to quality, combined with collaborations with fashion designers and brands, keeps New Balance relevant in both performance and lifestyle markets.

New Balance’s Strategy for Success in a Competitive Market

1. Emphasis on quality materials and domestic manufacturing
2. Balancing performance technology with retro-inspired designs
3. Collaborations with fashion brands and designers
4. Expanding lifestyle offerings while maintaining athletic credibility
5. Leveraging “dad shoe” trend to appeal to younger consumers

As we’ve explored these iconic OG shoe brands, it’s clear that each has its own unique approach to maintaining relevance in the ever-changing sneaker market. From Nike’s cutting-edge innovations to Converse’s timeless simplicity, these brands continue to shape the footwear industry and influence fashion trends worldwide. Whether you’re an athlete, a fashion enthusiast, or simply someone who appreciates quality footwear, these OG brands offer something for everyone.

Nike – The OG sneaker brand still going strong

When it comes to OG shoes, Nike will always be the name that comes to mind first. This global giant has been at the forefront of sneaker culture since its early days in the 60s and 70s when it revolutionized athletic footwear. Even now, decades later, Nike continues to release iconic new designs alongside retro reissues of classics like the Air Force 1, Air Jordan 1, Dunk SB and Air Max 1.

What sets Nike apart is its continual innovation. Despite being the established leader, Nike never rests on its laurels. Using cutting-edge technology and working with the top designers, Nike constantly pushes boundaries. An example is the Nike Air line which uses pressurized air units in the sole to provide unparalleled comfort. More recent hits include the Nike React foam and the Nike Flyknit upper which delivers flexibility and support just where it’s needed. Nike also leads the way in sustainability, with initiatives like Flyleather made from 50% recycled leather.

While the sneaker world has grown crowded with new brands in recent years, Nike remains the one true OG. For those looking for shoes this year with unquestionable heritage and prestige, Nike still delivers the goods.

Why Nike remains an OG shoe brand worth buying:

• Iconic silhouettes like the Air Force 1 and Air Jordan 1 retain timeless appeal
• Continues to innovate with new cushioning tech like React and Air
• Flyknit upper provides flexible support and comfort
• Collaborations with athletes, designers and celebrities keep hype strong
• Retro classics regularly reissued feed into nostalgia
• Massive range caters for all tastes and budgets
• Leads industry in sustainability initiatives like Flyleather

Adidas – From Run DMC to Kanye, Adidas is iconic

While Nike rules the roost today, it was Adidas that started it all. This German brand dates back to 1949 and was the dominant force in athletic shoes for decades. Adidas’ laurel wreath logo and trefoil are recognizeable symbols of sneaker culture. And models like the Superstar, Stan Smith and Samba are true classics, as relevant today as they were back in the day.

What’s old is new again at Adidas. The iconic Superstar saw a revival thanks to Run DMC in the 80s, becoming an urban streetwear essential. Later into the 2000s, the Superstar would be embraced by indie sleaze. Today, models like the Gazelle and Samba are having their time in the sun again. Retro is always on trend at this OG brand.

At the same time, Adidas continues to innovate. Their Boost cushioning technology matches Nike’s standards for comfort, while Primeknit uppers provide a snug adaptive fit. And savvy collaborations with personalities like Kanye West ensure hypebeasts remain interested. For OG cred and forward-thinking style, Adidas delivers.

Why Adidas remains an OG shoe brand worth buying:

• Timeless models like Superstar and Stan Smith are always in style
• Retro classics like Gazelle and Samba back in fashion
• Boost midsole gives Nike’s Air a run for its money
• Primeknit upper provides sock-like fit and support
• Savvy collaborations with Kanye West and Pharrell generate hype
• Trefoil logo and laurel wreath are icons of culture
• Both vintage originals and contemporary innovation

Converse – The classic Chuck Taylors never go out of style

Some shoes become so timeless they transcend fashion trends entirely. The Converse Chuck Taylor All Star is one such example. These vulcanized canvas sneakers have been worn by countless subcultures over the decades, cementing their status as true icons.

While the core low-top and high-top Chucks remain unchanged, Converse isn’t stuck in the past. Collaborations help keep the brand current, like the glittery Chuck 70 model with Chinatown Market. There are also contemporary reimaginings of the Chuck Taylor, such as the Chuck Taylor II which includes Nike’s Lunarlon insole for cushioning.

When looking for footwear that captures the spirit of youth rebellion and rock’n’roll, Converse is the OG. For shoes you can wear with anything, anytime, Chucks have it on lock.

Why Converse and the Chuck Taylor remain icons:

• The famous vulcanized sole and canvas upper is timeless
• Worn by punks, skaters, grunge kids and hip-hop fans alike
• Collaborations with brands like Chinatown Market keep it fresh
• The high-top version captures old school basketball style
• Contemporary updates like the Chuck II add comfort
• Monochrome colorways provide versatility
• Effortlessly cool and rugged vibe

The list of influential OG shoe brands spans many more icons like Vans, Reebok, Puma and beyond. When it comes to heritage and cultural clout, the old school brands still can’t be beat. Of course, sneakerheads also appreciate contemporary labels pushing footwear fashion forward. But for timeless swag, OG shoes from the likes of Nike, Adidas and Converse do it best.

At the end of the day, shoes are incredibly personal. The right pair should fit both your style and your feet comfortably. Don’t just follow trends – choose the sneaker brand that speaks to you. Whether that’s an established name like New Balance and Saucony, or a fresh face like Allbirds and Koio, let your passion guide you.

The classics will never die. But new icons are born every day. Keep an open mind, and your feet will land in a good place.

Adidas – From Run DMC to Kanye, Adidas is iconic

Ya’ll know Adidas has been in the shoe game forever, right? We’re talking seven decades and counting! This OG brand from Germany has seen it all and done it all when it comes to sneakers. Adidas’ three stripes are as recognizeable as Nike’s swoosh, no cap.

Classics like the Superstar, Stan Smith and Gazelle have been on everyone’s feet at some point. Remember Run DMC rapping about their shelltoes? That’s when Adidas went from sportswear to streetwear, fo sho. The Superstar is still iconic today – you can catch celebs rocking them from Ariana Grande to BTS.

And Adidas is still dropping hot new designs today too. Peep their Boost cushioning – that soft marshmallow goodness rivals Nike’s Air for real! Boost gives you cloud-like comfort in all their newest sneakers like Ultraboost. Then they got Primeknit uppers hugging your feet like socks. And who can forget those fire Yeezy’s thanks to Adidas’ team-up with Kanye?

If you need some fly kicks with history behind them, Adidas has got you covered. The classics never die, but they keep ’em fresh too. Shelltoes, ZX Flux, Gazelle – if it’s OG, you know Adidas did it first and still does it best. When it comes to iconic shoes, the trefoil is still on top.

Why you can’t go wrong with Adidas’ OG swag:

• The Superstar still has that vintage appeal like back in Run DMC’s day
• New cushioning tech like Boost lives up to the hype for real
• Primeknit hugs your feet like socks for maximum comfort
• Collabs with Yeezy, Pharrell and more keep them relevant
• Old school models like Gazelle and Samba are fire again
• The trefoil logo will never go outta style
• With Adidas you get both street cred and performance

At the end of the day, shoes gotta speak to you. If clean retro style is your thing, Adidas has those timeless OG classics locked down. But don’t sleep on fresh drops like Ultraboost with the new tech too. Whether your steez is old school or new school, three stripes never fails. Adidas been in the game forever, and they ain’t going nowhere but up!

Gotta give it up for other OG brands like Puma, Reebok, Vans and more too. Lots of history there. But for me, nothing beats the classics from Adidas. The Superstar still looks fly with some shelltoes. And Boost is that perfect mix of comfort and cloud-like softness. Adidas has always kept it real – they stick to their roots while still moving forward.

What about you – you rockin’ with the trefoil? Let me know which OG Adidas are your go-to’s! My rotation stays stocked with Superstars, Stan Smiths and Gazelles. But I’d love to hear your faves too. Adidas fam for life!

Converse – The classic Chuck Taylors never go out of style

Listen up sneakerheads, let me put you on to the OG of all OGs – the Converse Chuck Taylor All Star. These canvas bad boys have been worn by renegades and rebels since the early 1900s, making them certified icons. Chucks capture that effortless cool everyone is chasing.

It’s hard to beat the vulnerability and ruggedness of Chucks. That raw canvas upper and straightforward rubber sole just exude rock n’ roll vibes. Whether they’re all beat up or crispy new, Chuck Taylors make a statement. It’s no wonder they’ve been adopted by punks, skaters, grungers – all the radicals.

Converse keeps it fresh with collabs, like their glam sequin Chucks with Chinatown Market. But the OG low-top and high-top styles will never get old. Fun fact: Chuck Taylors were actually originally basketball sneakers. The high-tops still channel that retro hoops style today. Pretty cool origin story if you ask me!

If you’re looking for shoes with attitude, Chucks are it. These icons have been around nearly 100 years but still capture youthful rebellion. When it comes to true originals, Converse and the Chuck Taylor All Star take the cake.

Why Chuck Taylors are OG sneaker royalty:

• That vulnerable canvas upper just oozes cool
• The vulcanized rubber sole never goes out of style
• Built a rep as the choice of nonconformists
• Collabs with brands like Chinatown Market keep it fresh
• The high-tops channel old school basketball origins
• Monochrome colorways are so versatile
• Chucks exude that carefree youthful spirit

Big ups to Vans, Adidas and more OG sneaker brands too. But in my book, nothing beats the rebellious charm of Converse’s Chuck Taylors. The way they capture the essence of rock n’ roll and youthful rebellion…no other kicks compare.

I gotta ask sneakerheads – what’re your favorite Chucks? I’m all about the classic black monochrome low-tops. But the new bold colors and patterns they’re dropping are speakin’ to me too. Regardless of your style, you can’t go wrong with Converse.

Converse been in the game for almost a century now, and I know Chucks will still be stylin’ a hundred years from now. Some shoes just rise above fleeting trends to become true blue icons. And the Chuck Taylor All Star is certified OG, no doubt about it.

Vans – From skate parks to catwalks, Vans are forever cool

When I think OG shoes, Vans immediately comes to mind. This SoCal brand has been footwear royalty since the 1960s thanks to their iconic skate shoes. But Vans has also infiltrated streetwear, music, and yes, even high fashion. Their appeal is universal.

It all started with the rugged Van Doren rubber-soled shoes worn by skaters and surfers. But soon musicians, artists, and rebels of all types embraced Vans for their laidback vibe. The Half Cab, Old Skool, Sk8-Hi and Slip-On – all certified icons.

Vans hasn’t left their roots behind though. Collabs with skate brands keep that core DNA intact. At the same time, high fashion collabs like their collection with Kenzo or Marc Jacobs gives Vans couture clout. Is there anything more versatile than the Vans Checkerboard Slip-On?

These OG skate shoes have risen to legendary status across cultures. Whether you’re rocking Half Cabs at the skatepark or Style 36s at a gallery opening, Vans are always cool. Van Doren definitely knew how to craft the ultimate lifestyle shoes.

Why Vans remain THE hot sneakers after all these years:

• Their vulcanized rubber waffle soles just ooze cool
• Iconic silhouettes like Old Skool and Sk8-Hi transcend trends
• Collabs with Supreme, Anti Hero and brands keep core fans happy
• High fashion collaborations add cachet and versatility
• A storied heritage rooted in skate and surf counterculture
• Customization options let you create your own iconic looks
• Affordable pricing keeps Vans accessible

Big ups to Converse, Adidas and the other OGs. But for me, nothing beats the laidback swag of Vans. Maybe it’s the SoCal vibes or their skate heritage. Or their ability to look good with any ‘fit, from snapback and ripped jeans to tailored coats. Vans just represents that accessibility and creativity of skate culture I dig.

I gotta know – what are your go-to Vans styles? I can’t get enough of the black and white Old Skools and Sk8-His. But those checkerboard Slip-Ons get me every time too. Whether you’re sliding rails or just swaggering down the street, Vans have you covered.

Vans been doing it big for over 50 years now, and their appeal only grows. They’ve managed to take their core skate roots mainstream without losing legitimacy. If that’s not the mark of a true OG brand, I don’t know what is. Mad respect due to Vans for crafting these classic and forever cool shoes.

Reebok – Bringing back the classics with modern style

As someone who loves sneakers, I’ve got mad respect for OG brands like Reebok. These guys have been making legendary shoes since 1895 – you can’t beat heritage like that! Lately, Reebok has seen a major comeback by re-releasing their classics.

Old school Reeboks just hit different. Who didn’t want the Question, Pump, or Classic Leather back in the day? Reebok was just as hot as Nike and Adidas once upon a time. With retro sneakers back in demand, the brand is having a moment again.

But Reebok isn’t just relying on nostalgia. They’re dropping modernized takes on the classics that feel fresh again. Like the new Classic Leather Legacy with its chunky sole. Or the DMX Series 2.0 sneakers with upgraded tech. Reebok knows how to pay homage to their roots while moving forward.

For me, nothing beats a brand that can honor their heritage without feeling dated. Reebok’s roots run deep, but their vision also feels current. These revived classics have new swagger for 2023.

Why Reebok’s comeback is bringing the heat:

• Retro favorites like Club C, Pump and Classic Leather are hot again
• Modern updates provide contemporary comfort and style
• Collaborations with brands like Pyer Moss feel relevant
• Experimental designs attract new fans while respecting OGs
• Heritage spanning over 100+ years gives credibility
• Athletic legacy shines through in technical details
• Celeb ambassadors like Cardi B and Vince Staples provide hype

Big respect to Nike, Adidas and the other OGs holding it down. But I gotta say, Reebok’s comeback has me excited. The nostalgia is real – who doesn’t love rocking the Classics and Questions again? But make them feel fresh with the new chunky soles or tech upgrades.

Let me know if you’re feeling Reebok’s revival! Do you think they’re just cashing in on nostalgia, or making products that feel current? I dig how they’re not just re-releasing the same old designs. The new collabs and celeb partners are smart too. Reebok is back, no doubt!

At the end of the day, you gotta go with the sneakers that speak to you. But if old school flair mixed with new school design is your vibe, Reebok has you covered. They’ve proven heritage lasts, even after falling off the radar. But real OGs know when to reinvent themselves while staying true to their roots. Reebok is walking that line perfectly in my book.

Puma – Athletic meets urban with Puma’s classics

When I’m looking for that perfect mix of sporty and streetwise style, Puma always comes through. This OG brand has been doing their thing since the 1940s, and many of their classics feel as fresh as ever.

Puma knows how to blend athletic design with urban appeal. Their heritage is in track and field, soccer and more. But Puma’s shoes transcend those origins. Sneakers like the Suede and Basket have become streetwear essentials.

Collabs also help Puma straddle the line between performance and fashion. Their work with celebrities like Rihanna and Jay-Z gave classics like the Clyde and Mostro an upscale look. Puma manages to feel both sporty and luxurious now.

Very few brands master that mix of athletic mechanics and urban swag like Puma does. Their DNA will always center on sports and innovation. But Puma’s ability to attract lifestyle fans gives them an edge.

Why Puma blends the best of both worlds:

• Heritage in soccer and track still shines through
• Silhouettes like Suede and Basket work on or off the field
• Celeb collabs with Rihanna, Jay-Z and others add prestige
• Retro classics feel fresh and contemporary
• Technical materials and features optimized for performance
• Bold colors and textures provide modern appeal
• Athletic credibility with urban sensibilities

Much respect to Adidas, Nike and the other OGs carrying on tradition. But I believe Puma is doing something special blending technical sportswear with catwalk style. They make high performance shoes you can also rock day-to-day.

Let me know if you feeling Puma’s unique sports-street fusion! Is their mix working, or should they stick to performance? Personally I dig Puma’s ability to crossover from field to streetwear so effortlessly. Athletic soul with some flash!

At the end of the day wear what gets you hyped. But if you want comfort, support and freshness in one dope package, Puma delivers. This OG has mastered combining their roots with current urban trends. Whether you’re competing or just strolling the city, Puma’s got the goods.

New Balance – Old school dad shoes get a fresh remake

As a sneakerhead who loves vintage, I got nothing but respect for OG brands like New Balance. They’ve been at it since the turn of the century, but are seeing a major comeback lately.

New Balance always had that dad shoe reputation. But the brand is flipping the script with new collabs and re-releases. Suddenly those chunky 990v5s or 1500s seem fire again. New Balance is capturing the nostalgic mood in sneakers now.

At the same time, New Balance isn’t stuck in the past. They’re linking with hot labels like Salehe Bembury and Casablanca for updated takes on the classics. Models like the 57/40 are also bringing cutting edge futurism to the brand.

In my eyes, New Balance blends heritage and innovation perfectly. They honor their archives while taking risks. Even vintage models get revamped with premium materials and bold colors. Dad shoes never looked so fresh.

Why New Balance’s comeback is hot right now:

• Vintage models like 990v5 and 1500 tap into nostalgia
• Premium leather and suede on classics add luxe appeal
• Collaborations with Bembury, Casablanca and Teddy Santis modernize
• Experimental styles like 57/40 push boundaries
• Made in USA and UK manufacturing has true heritage
• Wide range includes something for everyone
• Retro with a contemporary twist

Big ups to Nike, Reebok and the other OGs holding it down. But in 2022, New Balance is killing it. Maybe I’m just a sucker for nostalgia, but repping New Balance takes me back while still looking fresh.

What do you think of New Balance’s comeback? Are they just mining the past, or making dad shoes feel new again? Personally I dig how they’re revamping the classics while experimenting with new designs. The collabs are fire too!

At the end of the day, rock what makes you happy. But if you want heritage meets innovation, New Balance checks all the boxes. They’ve proven with the right creative vision, classics never die. These re-imagined dad shoes have character.

Asics – Running innovation meets streetwear cred

As an OG brand, Asics has some serious heritage in performance running. But lately they’ve also been embraced by the streetwear scene. Asics manages to straddle that line between technical and stylish.

You can’t deny Asics’ legacy crafting running shoes like the Gel-Kayano and GT-2000 series. They revolutionized cushioning and stability for athletes. But now you also see sneakers like the Gel-Lyte and Gel-Mai getting cred with casual wearers.

Asics collabs also fuse sports tech with style. Their recent Gel-Lyte III project with Japanese label White Mountaineering is primo. Or the Gel-Kayano 14 done up in premium leathers and prints. Asics is able to flex some fashion muscle while sticking to their performance roots.

Very few athletic brands can successfully crossover into streetwear like Asics has. Their credentials engineering runners gives them clout. But Asics’ embrace by hypebeasts and sneakerheads shows serious versatility too.

Why Asics mixes technical excellence with swag so well:

• Running pedigree spans multiple decades
• Gel cushioning became iconic in performance shoes
• Models like Gel-Lyte and Gel-Mai are lifestyle favorites
• Collabs with MM6 Maison Margiela, Kiko Kostadinov and more add hype
• Retro runners get remixed with premium details
• Modern tech innovations ensure competitive edge
• Functional credentials alongside stylistic appeal

Much respect to the other sportswear brands keeping it real. But for me, Asics does the best job blending those worlds. They could’ve easily stuck to performance. Instead, Asics brings high tech functionality to stylish silhouettes.

What do you think of Asics’ balance between technical excellence and fashion-forward design? Do they pull it off smoothly in your opinion? I believe Asics flows effortlessly between sports science innovations and streetwise appeal. Impressive flexibility.

At the end of the day, rock what speaks to you. But if you want comfort, support and undeniable swag, Asics delivers. This OG running brand knows how to craft shoes built for performance or just flexin’. Asics aims to do both masterfully.

Saucony – Vintage runners attracting new fans

As an OG sneaker brand, Saucony has always held it down in the running scene. But lately, their vintage styles are getting rediscovered by casual sneakerheads.

Saucony first made a name for themselves crafting high performance runners back in the 1980s and 90s. The Jazz, Shadow 5000 and Grid 9000 were staples for athletes at the time. Now those silhouettes have come back around, with streetwear fans appreciating their retro appeal.

Beyond re-issues, Saucony is also remixing those classics with premium details. Collabs with brands like Feature and Solebox take models like the Shadow 6000 and Grid SD to the next level. Saucony is embracing their archives while looking forward.

To me, Saucony represents the staying power of well-designed shoes. Vintage models feel fresh again with some modern tweaks. And there’s an authenticity that comes from their running roots that sneakerheads gravitate towards.

Why Saucony’s back catalogue keeps gaining fans:

• Legacy of crafting high performance runners since the 1890s
• Retro models like Shadow 5000 and Jazz are hot again
• Remixed details and premium materials update classics
• Collabs with Solebox, Feature, Afew and more add hype
• Running DNA ensures comfort and support
• Vintage inspiration alongside contemporary technology
• Well-designed OG shoes that stand the test of time

Respect to Nike, New Balance and the other athletic giants out there. But for me, Saucony’s blend of heritage excellence and fresh remixes just hits right.

What’s your take on Saucony’s comeback? Are the reissued classics and collabs doing it for you? Or should they focus on new performance innovations? I believe Saucony is smart to reintroduce these vintage runners to new audiences.

At the end of the day, rock what calls to you. But if you want comfort, quality and old school appeal, Saucony delivers. Their foundations crafting competitive runners now translates into lifestyle heat. These reborn OG runners have character.

Onitsuka Tiger – Japanese heritage with timeless appeal

When I think quality craftsmanship and attention to detail, the Japanese OG brand Onitsuka Tiger comes to mind. They’ve been perfecting their footwear designs since 1949.

Onitsuka Tiger takes immense pride in their Japanese roots. Their signature stripes and logo pay homage to the country’s culture. Models like the Mexico 66 and Serrano embrace simplicity and function in their aesthetic.

At the same time, Onitsuka Tiger isn’t stuck in the past. Contemporary collabs help the brand feel current. Their recent Mexico 66 project with fashion label Sacai featured bold colors and textures. Onitsuka Tiger balances heritage with innovation.

To me, Onitsuka Tiger represents the staying power of well-considered design. Their shoes transcend passing trends because every detail has purpose. These Japanese-made sneakers are timeless.

Why Onitsuka Tiger continues to deliver timeless appeal:

• Craftsmanship and attention to detail rooted in Japanese heritage
• Minimalist silhouettes like Mexico 66 don’t fall victim to trends
• Thoughtful use of textures and colors
• Technical fabric innovations ensure performance
• Collaborations with Sacai, fragment design and more add relevance
• Vintage models feel fresh with modern tweaks
• Focus on quality, longevity and versatility

Big respect to the other historic sportswear companies. But for me, Onitsuka Tiger represents that Japanese commitment to precision and craft. Every element has intent.

What do you think of Onitsuka Tiger’s timeless appeal? Do their shoes represent Japanese design philosophy well? Or are they stuck in the past? I believe Onitsuka finds the right balance between heritage and contemporary style.

At the end of the day, rock what you love. But if you appreciate attention to detail and subtle flair, Onitsuka Tiger delivers. True quality never fades. Onitsuka’s foundations in Japanese craft are reflected in their timeless, well-made shoes.

Fila – 90s nostalgia fuels Fila’s revival

As someone who remembers rocking Fila’s in the 90s, their recent comeback has hit me right in the nostalgia. The Italian sportswear brand is trending again thanks to retro vibes.

Back in their heyday, Fila was known for classic models like the Grant Hill and Stackhouse. Performance tech meets streetwise attitude. Fila had swagger on and off the courts.

After falling off in the 2000s, Fila is back tapping into our craving for 90s style. The Disruptor 2 and other retro sneakers feel fresh again with sleek updates. leave it to Fila to blend the old school with the new.

But it’s more than just rehashes of their archives. Collabs with brands like STAPLE and Y2K aesthetic trends demonstrate Fila’s versatility. When it comes to capturing nostalgia while moving forward, Fila nails it.

Why Fila’s revival has struck a chord:

• Iconic 90s models like Grant Hill and Stackhouse inspire nostalgia
• Disruptor 2 and other classics updated for modern comfort
• Collabs with STAPLE, Extra Butter and Bobby Hundreds feel relevant
• Bold colors and chunky silhouettes align with recent trends
• A heritage in basketball and tennis performance
• Vintage appeal with contemporary lifestyle design
• Balances past glories with current innovation

Respect to the other sportswear giants bringing retro back. But Fila’s combo of OG streetwise appeal and luxury upgrades just works. The nostalgia is real!

What do you think of Fila riding the 90s revival wave? Does it feel like pure nostalgia, or is the execution fresh? I believe Fila shows deft skills remixing the classics we love while feeling current. No other brand has that swagger.

At the end of the day, rock what you connect with. But if that perfect balance of vintage and contemporary is your vibe, Fila delivers. The 90s magic is still alive in their reborn kicks.

Diadora – Under the radar Italian greats

When it comes to overlooked OG sportswear brands, Diadora deserves way more shine. These Italian legends have been crafting quality kicks since 1948.

Diadora built their name in soccer and tennis. While not as mainstream as Adidas or Nike, their heritage runs deep. Classics like the B. Elite and N9000 represent Diadora’s understated excellence.

Lately Diadora is gaining fans beyond athletes. Their vintage silhouettes speak to sneakerheads looking for something unique. Collaborations with brands like Afew and Hanon also demonstrate Diadora’s style diversity.

To me Diadora embodies that sleeper appeal – legit sports credentials without the household hype. For those in the know, Diadora has always delivered. Now new audiences are catching on.

Why Diadora deserves more credit among sneaker OGs:

• Italian craftsmanship since the 1940s
• Heritage in soccer, tennis and cycling
• Cult classics like B. Elite and N9000 mix sports and style
• Collabs with Hanon, Overkill and Afew add contemporary appeal
• Retro silhouettes strike balance between vintage and fresh
• Technical details optimize for active performance
• Timeless quality with underground credibility

Respect to giants like adidas, Nike and Puma. But don’t sleep on Diadora’s contributions. Their Italian roots run deep, even if hypebeasts don’t know.

What do you think? Is Diadora legitimately nice with the goods despite lower mainstream profile? Or are they forgettable compared to bigger brands? I say Diadora’s classics like the N9000 and V7000 prove their unappreciated greatness.

At the end of the day, rock what you love. But if you want craftsmanship meets underground credibility, Diadora delivers. Sneakerheads dig deeper should recognize these Italian OGs. Diadora still schooling the youngins.

Brooks – Running icons branching out beyond performance

As an OG running brand, Brooks has always prioritized performance engineering in their shoes. But lately they’ve branched out into lifestyle, showing their versatility.

You can’t deny Brooks’ legacy crafting runners like the Adrenaline GTS and Ghost series. They know how to build shoes that support and protect athletes. But now we also see lifestyle-focused designs alongside their core performance lineup.

Heritage models like the Chariot get reimagined with new details and colorways for casual wearers. And entirely new silhouettes like the Aurora-BL blend sport and street sensibilities. Brooks is expanding their audience beyond just athletes.

In my eyes, Brooks’ ability to crossover shows respect for their roots while looking forward. They could’ve stuck to serious running. Instead, Brooks is embracing lifestyle audiences too.

Why Brooks’ expansion beyond performance is working:

• Decades of expertise engineering high performance running shoes
• Core runners like Ghost and Adrenaline still anchor line
• Reinvented heritage models like Chariot and Villain appeal to sneakerheads
• New lifestyle designs like Aurora-BL and Revel integrate sports and street
• Retain technology like GuideRails for comfort and stability
• Experimenting beyond just athletes
• Show range from technical to casual

Kudos to brands like Asics and Saucony sticking to high performance. But I appreciate how Brooks isn’t pigeon-holing themselves. The lifestyle designs still maintain sport DNA while having swagger.

What do you think of Brooks expanding beyond just athletic shoes? Are they losing focus or showing range? I believe the new street-inspired models stay true to Brooks while engaging new audiences. Versatility done right.

At the end of the day, rock what you like. But if you want comfort, support and style, Brooks now has something for everyone. Their foundations as performance innovators shines through, even on laidback designs.

Air Jordan – No OG shoe list is complete without MJ’s line

When discussing the greatest, most influential sneakers of all time, Air Jordans have to make the list. MJ’s signature line with Nike transcended basketball to become icons of culture.

It all started back in 1984 when a young rookie named Michael Jordan entered the league rocking banned black and red Nikes. Soon after, the Air Jordan line launched and the rest is history. Models like the AJ1, AJ3 and AJ11 became much more than just performance shoes.

Air Jordans captured the energy and innovation of Jordan’s game. With their bold colors, wings logos and cutting edge tech, Jordans stood out from the crowd. But beyond basketball, Air Jordans also came to represent swagger and youth culture more broadly.

Very few shoes can claim both athletic excellence and broader cultural importance like the Air Jordan brand. These shoes made a champion fly, while captivating kids on the blacktop too trying to ‘be like Mike’.

Why Air Jordans are core to OG sneaker culture:

• Birthed from Jordan’s barrier-breaking game and style
• Models like the AJ1, AJ3 and AJ11 turned performance into art
• Bold colors and recognizable details like the wings logo
• Cemented connection between hoops shoes and streetwear
• Retros still drop to this day feeding nostalgia
• Representation for athletes and underdogs alike
• Jordan Brand still innovates with new tech like Eclipse plates

Big ups to Nike, Adidas and all the other icons. But in my book, Air Jordans stand in a class of their own blending performance, culture and innovation. Almost 40 years later these shoes still resonate.

I gotta know – what’s your favorite Jordan model? Hard to top the AJ3 Black Cements or AJ11 Concords for me. But those classic AJ1s will always be timeless too. Pay your respects to his Airness and the Jordan Brand!

At the end of the day, rock what moves you. But make sure to acknowledge the greatness of Air Jordans. MJ’s shoes built the bridge between sports and culture that influences the game today. Salute to a true OG icon.

Timberland – The wheat 6-inch boots remain an icon

When I think sturdy, stylish boots built to last, Timberland immediately comes to mind. The classic 6-inch wheat Timbs have remained icons in footwear for good reason.

Timberland first introduced their signature waterproof leather boots back in 1973. Built for New England winters, their quality fast became evident. But soon Timbs transcended their practical roots to become cultural icons of hip-hop style in the 90s and beyond.

Yet Timberlands remain as durable as ever. The premium leather, padded collar and anti-fatigue technology make them ideal for worksites or the hiking trail. And welted soles mean Timbs can be resoled for years of wear. Great design doesn’t fade.

To me, Timberland boots represent that intersection between functionality and timelessness. Tough enough for a construction site but stylish enough for the streets. Timberlands do it all while outlasting trends.

Why Timberland boots remain hot after nearly 50 years:

• Iconic wheat nubuck leather upper with contrast stitching
• Padded collar, rustproof hardware and anti-fatigue midsole for comfort
• Waterproof construction thanks to seam-sealed membranes
• Welted soles can be repaired and resoled over time
• Built to withstand tough weather and job sites
• Also embraced by hip-hop stars and streetwear
• Rugged durability with timeless styling

Big ups to Nike, Adidas and other sneaker giants. But Timberland boots have carved their own lane between functionality and heritage appeal. Those wheat 6-inch Timbs are just timeless.

I gotta ask – what’s your go-to pair of Timberlands? Do you rock black, wheat, nubuck or the premium leathers? Let me know which Timbs you swear by. I’m all about the OG wheat look myself. Wear your boots proudly!

At the end of the day, put on what empowers you. But give Timberland their props for creating an icon. Few boots can work so hard while looking so fly after almost 50 years. Salute to the legends.