Lacrosse Fans. Will CBS Sports Elevate Lacrosse to Mainstream Status: A Comprehensive Analysis

How is lacrosse growing in popularity. What role does CBS Sports Network play in expanding lacrosse coverage. Can increased TV exposure propel lacrosse into the mainstream. How is the viewing experience being enhanced for lacrosse broadcasts. Who are the top analysts and commentators bringing lacrosse to life on CBS Sports Network.

The Rise of Lacrosse: From Native American Origins to Modern Popularity

Lacrosse has experienced a remarkable journey from its ancient Native American roots to becoming one of the fastest-growing sports in America. Its rapid ascent in popularity can be attributed to several factors that have captivated both athletes and spectators alike.

What makes lacrosse so appealing? The sport’s fast-paced nature and high-scoring games have contributed significantly to its growing fan base. Additionally, the strategic elements and physicality of lacrosse have drawn comparisons to other popular sports, making it accessible to a wide range of sports enthusiasts.

Where has lacrosse seen the most growth? Regions such as upstate New York, Maryland, Virginia, and Colorado have emerged as lacrosse hotbeds, fostering talent and passion for the sport. These areas have played a crucial role in lacrosse’s expansion across the United States.

The Impact of College Lacrosse

How has college lacrosse influenced the sport’s popularity? High-profile college programs, particularly those in the Atlantic Coast Conference (ACC) and other NCAA divisions, have been instrumental in increasing lacrosse’s visibility nationwide. The excitement surrounding college lacrosse rivalries and championship tournaments has become a significant draw for fans, contributing to the sport’s growing appeal.

Professional Lacrosse Leagues

What role do professional leagues play in lacrosse’s growth? Major League Lacrosse (MLL) and the Premier Lacrosse League (PLL) have brought top-tier talent to new audiences, showcasing the highest level of lacrosse play. These professional leagues have elevated the game, making it faster and higher-scoring than ever before, further increasing its appeal to sports fans.

CBS Sports Network: A Game-Changer for Lacrosse Coverage

How has CBS Sports Network impacted lacrosse’s media presence? Over the past decade, CBS Sports Network has steadily increased its lacrosse programming, becoming a pivotal player in bringing the sport to a broader audience. In 2022 alone, the network aired over 75 live lacrosse games, ranging from college to professional matches.

What is the reach of CBS Sports Network’s lacrosse coverage? With over 50 million subscribers, CBS Sports Network’s expanded lacrosse coverage has significantly increased the sport’s exposure. This extensive reach has been crucial in introducing lacrosse to new viewers and solidifying its fan base.

Championship Coverage

Which major lacrosse events does CBS Sports Network broadcast? The network has become the television home for prestigious events such as the NCAA Men’s Lacrosse Championship and the MLL playoffs. For dedicated lacrosse fans, the opportunity to watch these high-stakes games and rivalries on a major sports network has been a long-awaited development.

Lacrosse’s Primetime Debut on Network CBS

How has lacrosse’s presence on network television evolved? In a significant move, CBS Sports Network has brought elite NCAA lacrosse to the main CBS network. Beginning in 2021, select marquee college lacrosse games have been aired in primetime on CBS, marking a monumental shift in the sport’s national exposure.

What impact has this primetime coverage had? The decision to broadcast high-profile matches like Syracuse vs. Virginia and Penn State vs. Yale on free over-the-air CBS has given lacrosse unprecedented visibility. This move represents a major milestone for the sport, potentially paving the way for even more network coverage in the future.

NCAA Championship on Network TV

How has the NCAA Men’s Lacrosse Championship benefited from network coverage? CBS made the groundbreaking decision to air the 2021 NCAA Men’s Lacrosse Championship final in primetime on its main network. This prime slot on a major network provided lacrosse with a level of exposure previously unseen, potentially attracting millions of new viewers to the sport.

Spotlight on Lacrosse Talent: Increased Visibility and Recognition

How has increased TV exposure impacted individual lacrosse players? The expanded coverage on CBS Sports Network has allowed gifted lacrosse players to gain much more recognition. Stars like Pat Spencer from Loyola, Grant Ament from Penn State, and Michael Sowers from Princeton have become household names among sports fans, thanks to their televised college performances.

What opportunities does this visibility create for players? As these college stars transition to professional leagues, their increased visibility provides them with opportunities to further build their personal brands and contribute to the growth of lacrosse as a whole.

Impact on Recruiting

How does television exposure affect lacrosse recruiting? The opportunity for elite high school lacrosse players to see top NCAA programs and players on national television has become a powerful recruiting tool. Coaches can now use the prospect of playing in televised games as a significant selling point when attracting top talent to their programs.

Elevating the Lacrosse Viewing Experience

How has CBS Sports Network enhanced the lacrosse viewing experience? The network has gone beyond simply showing more live lacrosse games; it has innovated to make the viewing experience top-notch. Several key elements have contributed to this improved presentation:

• Advanced camera techniques: The introduction of “skycam” provides new angles that showcase the speed and athleticism of the sport.
• Real-time graphics: On-screen displays offer helpful, up-to-the-minute statistics, enhancing viewer understanding of the game.
• Expert commentary: Knowledgeable announcers break down the nuances of lacrosse, making it more accessible to new fans.
• Studio analysis: Halftime shows provide in-depth analysis and highlights, giving viewers a comprehensive understanding of the game.

How does this production quality compare to other major sports? The polished broadcast production for lacrosse matches the quality seen in major sports like football and basketball. This high-caliber presentation elevates lacrosse’s status and makes it more appealing to a broader audience.

Behind the Scenes: The Making of a Lacrosse Broadcast

What goes into producing a lacrosse broadcast? CBS Sports Network offers viewers a unique glimpse behind the curtain, showcasing the intricate process of bringing a lacrosse game to life on television. Features like “A Game Within The Game” take audiences into the production truck, revealing how producers coordinate camera shots during live action.

Who are the key players in a lacrosse broadcast? A successful lacrosse broadcast requires a team of skilled professionals, including:

1. Technicians
2. Camera operators
3. Directors
4. On-air personalities
5. Producers

How do these behind-the-scenes insights benefit viewers? By providing this backstage access, CBS Sports Network helps fans feel more connected to the broadcast. It fosters an appreciation for the complex choreography required to create an engaging televised lacrosse experience.

Expert Analysis: CBS Sports Network’s All-Star Lacrosse Team

Who are the top lacrosse analysts and commentators on CBS Sports Network? The network has assembled an impressive roster of lacrosse experts to provide insightful commentary and analysis. Some of the notable names include:

• Don Zimmerman
• Shawn Nadelen
• Ric Beardsley
• Evan Washburn

What value do these experts bring to lacrosse broadcasts? These seasoned lacrosse minds offer invaluable perspective before, during, and after games. Their expertise helps educate viewers on the finer points of lacrosse strategy, player performances, and game trends.

Bridging the Knowledge Gap

How do these analysts make lacrosse more accessible to new fans? By breaking down complex strategies and explaining the nuances of the game, CBS Sports Network’s analysts play a crucial role in making lacrosse more understandable and enjoyable for viewers who may be new to the sport.

The Future of Lacrosse on CBS Sports Network

What lies ahead for lacrosse coverage on CBS Sports Network? As the sport continues to grow in popularity, it’s likely that we’ll see even more extensive coverage in the coming years. Potential areas of expansion could include:

• Increased number of live games
• More in-depth analysis shows
• Coverage of international lacrosse events
• Expanded digital content

How might this expanded coverage impact lacrosse’s mainstream appeal? With continued investment from CBS Sports Network, lacrosse has the potential to reach new audiences and solidify its place among America’s most popular sports.

Technological Advancements

What new technologies could enhance lacrosse broadcasts in the future? As broadcast technology continues to evolve, we may see innovations such as:

• Virtual reality experiences
• Player-specific tracking data
• Interactive viewing options
• Augmented reality graphics

These advancements could further elevate the viewing experience and attract tech-savvy sports fans to lacrosse.

The Role of Social Media in Lacrosse’s Growth

How does social media complement CBS Sports Network’s lacrosse coverage? Social media platforms play a crucial role in expanding the reach of lacrosse content beyond traditional broadcasts. CBS Sports Network leverages various social media channels to:

• Share highlights and memorable moments
• Engage with fans through Q&A sessions with players and analysts
• Provide behind-the-scenes content
• Promote upcoming games and events

What impact does this social media presence have on lacrosse’s popularity? By creating a multi-platform experience, CBS Sports Network helps foster a more engaged and connected lacrosse community. This increased engagement can lead to higher viewership and a more devoted fan base.

User-Generated Content

How does user-generated content contribute to lacrosse’s online presence? Fans sharing their own lacrosse content, such as game clips, skill videos, and personal stories, helps create a vibrant online ecosystem around the sport. CBS Sports Network often features this user-generated content, further strengthening the connection between the network and the lacrosse community.

Lacrosse’s Global Expansion: CBS Sports Network’s International Impact

How is CBS Sports Network contributing to lacrosse’s international growth? While lacrosse has traditionally been strongest in North America, the sport is gaining popularity worldwide. CBS Sports Network’s coverage reaches international audiences, helping to:

• Introduce lacrosse to new markets
• Showcase international lacrosse events
• Highlight players from diverse backgrounds
• Foster global interest in the sport

What potential does lacrosse have for global expansion? With increased media coverage and growing participation rates in countries like England, Australia, and Japan, lacrosse has the potential to become a truly global sport. CBS Sports Network’s international reach could play a significant role in this expansion.

Olympic Aspirations

How might lacrosse’s Olympic future impact its coverage on CBS Sports Network? As lacrosse pushes for inclusion in future Olympic Games, CBS Sports Network could be positioned to provide comprehensive coverage of the sport’s Olympic journey. This could include:

• Qualifying tournaments
• Player profiles
• Historical context of lacrosse in multi-sport events
• Coverage of lacrosse’s potential Olympic debut

Such coverage would not only elevate lacrosse’s profile but also solidify CBS Sports Network’s position as a leading broadcaster of the sport.

The Economic Impact of Increased Lacrosse Coverage

How does CBS Sports Network’s investment in lacrosse affect the sport’s economics? The increased visibility provided by national broadcasts can have far-reaching economic implications for lacrosse, including:

• Attracting more sponsors and advertisers
• Boosting equipment and merchandise sales
• Increasing ticket sales for live events
• Generating more funding for youth and college programs

What long-term financial benefits could this bring to the sport? As lacrosse’s economic footprint grows, it could lead to higher salaries for professional players, increased investment in facilities and infrastructure, and more resources for developing the sport at all levels.

Career Opportunities in Lacrosse

How does increased media coverage create new career paths in lacrosse? Beyond playing professionally, the growth of lacrosse media coverage opens up various career opportunities, such as:

• Sports broadcasting and journalism
• Marketing and public relations
• Event management
• Sports analytics
• Coaching and player development

These diverse career paths can attract more individuals to the sport, further fueling its growth and development.

Challenges and Opportunities for Lacrosse’s Mainstream Breakthrough

What obstacles does lacrosse face in its quest for mainstream status? Despite the significant strides made by CBS Sports Network and others, lacrosse still faces challenges in breaking into the mainstream, including:

• Competition from established sports for airtime and viewership
• Limited understanding of the sport among general audiences
• Regional concentration of lacrosse popularity
• Need for more diversity and inclusion initiatives

How can these challenges be addressed? CBS Sports Network and the lacrosse community can work together to overcome these obstacles by:

• Continuing to innovate in broadcast presentation
• Developing educational content for new fans
• Expanding coverage to underrepresented regions
• Highlighting diverse voices and stories within the sport

Leveraging Cross-Sport Appeal

How can lacrosse capitalize on its similarities to other popular sports? By emphasizing lacrosse’s shared elements with sports like hockey, basketball, and soccer, CBS Sports Network can help attract fans of these sports to lacrosse. This cross-sport appeal could be a key factor in broadening lacrosse’s fan base.

As CBS Sports Network continues to invest in lacrosse coverage, the sport stands at a pivotal moment in its journey towards mainstream recognition. With innovative broadcast techniques, expert analysis, and a growing global presence, lacrosse is well-positioned to capture the hearts of sports fans across the nation and beyond. The coming years will be crucial in determining whether lacrosse can fully capitalize on this momentum and secure its place among America’s most beloved sports.

Introduction to lacrosse and its growth in popularity

Lacrosse has come a long way from its Native American origins centuries ago. In recent decades, participation in lacrosse has skyrocketed at the youth, high school, and college levels. With its fast-paced play and high scoring, lacrosse has become one of the fastest growing sports in America. The allure of lacrosse is undeniable for athletes and spectators alike.

The meteoric rise of lacrosse has been led by hotbeds like upstate New York, Maryland, Virginia, and Colorado. High-profile college programs, especially in the talent-rich ACC and NCAA, have also played a major role in lacrosse’s increasing visibility and popularity nationwide. Exciting college lacrosse rivalries and championship tournaments are a huge draw for fans.

At the professional level, Major League Lacrosse and the Premier Lacrosse League have brought the best players in the world to new audiences. The professional game is faster and higher-scoring than ever before. Now the question is whether lacrosse can break into the mainstream of American sports fandom. And a major key could be television coverage.

CBS Sports Network expands lacrosse programming

That’s where CBS Sports Network comes in. Over the last decade, CBS Sports Network has steadily increased its lacrosse programming. In 2022, CBS Sports Network aired over 75 live lacrosse games, from college to pro. This expanded lacrosse coverage exposes the sport to CBS Sports Network’s over 50 million subscribers.

CBS Sports Network has become the TV home for championship events like the NCAA Men’s Lacrosse Championship and the MLL playoffs. For hardcore lacrosse fans, watching these rivalry games and playoff showdowns on CBS Sports Network has been a dream come true.

NCAA lacrosse comes to CBS primetime

Not content with lacrosse being relegated to cable, CBS Sports Network has now brought elite NCAA lacrosse to network CBS. Starting in 2021, a handful of marquee college lacrosse games have aired in primetime on CBS proper. Watching thrilling contests like Syracuse vs. Virginia or Penn State vs. Yale on free over-the-air CBS represents a massive milestone for lacrosse.

CBS also chose to air the 2021 NCAA Men’s Lacrosse Championship final in primetime on the main network. These featured NCAA lacrosse games on CBS gave the sport unprecedented national exposure. Will this lead to even more lacrosse on network TV in coming years? Only time will tell.

Visibility helps lacrosse talent shine

Lacrosse has never lacked for elite talent. But increased TV exposure on CBS Sports Network has allowed gifted lacrosse players to gain much more recognition. Stars like Pat Spencer (Loyola), Grant Ament (Penn State), and Michael Sowers (Princeton) became household names after their college heroics were broadcast coast-to-coast. Now as rising pros, they have a chance to further build their brands and grow the sport.

This heightened visibility also pays dividends on the recruiting trail. When elite high school lacrosse players see top NCAA programs and players on TV, they take notice. The opportunity to play college lacrosse on national television becomes a huge selling point for coaches on the recruiting trail.

Enhancing the viewing experience

CBS Sports Network has not simply shown more live lacrosse. They have innovated to make the viewing experience top-notch. Features like “skycam” provide new camera angles to showcase the speed and athleticism of the sport. On-screen graphics display helpful real-time stats. Knowledgeable announcers break down nuances of the game for new fans. And halftime studio shows provide analysis and highlights.

This polished broadcast production makes lacrosse extremely accessible and exciting for viewers. The game presentation is on par with major sports like football and basketball. For fans of lacrosse, this high-quality coverage from CBS Sports Network represents a major advance.

Behind the scenes

What does it take to produce an exciting lacrosse broadcast? CBS gives fans a glimpse behind the curtain. Features like “A Game Within The Game” take viewers into the production truck to see how producers call camera shots during live action. Interviews with accomplished broadcasters like Evan Washburn provide insight into their craft.

This behind-the-scenes look makes fans feel more connected to the broadcast. Viewers gain appreciation for the many technicians, camera operators, directors, and on-air personalities required to create a gripping televised lacrosse game.

Top analysts and commentators

CBS Sports Network has assembled an all-star team of lacrosse analysts and commentators. Experts like Don Zimmerman, Shawn Nadelen, Ric Beardsley, and Evan Washburn offer invaluable perspective and analysis before, during, and after games. These knowledgeable lacrosse minds educate fans on nuances they may miss and provide context on the wider college lacrosse landscape.

Color commentators like Mike Corey are at the top of their craft when calling live game action. Their energy and storytelling captivates hardcore and casual fans alike. CBS Sports Network’s deep roster of broadcast talent enriches the viewing experience.

Impact on growth of lacrosse

It’s one thing for CBS Sports Network to draw in existing lacrosse fans with its robust coverage. But an equally important goal is attracting new fans to the sport – and they have succeeded on that front. With thrilling NCAA and MLL games reaching millions of homes through CBS Sports Network, first-time viewers are getting exposed to lacrosse and liking what they see.

Events like Championship Weekend gain new diehard followers each year thanks to the CBS treatment. This growing fan interest then filters down to youth and high school ranks. More young athletes are trying lacrosse and getting hooked on the fast pace and finesse. The rising popularity and participation in lacrosse can be directly attributed to increased visibility from CBS Sports Network.

Equipment partners

Another sign of lacrosse’s growth is major equipment brands sponsoring CBS Sports’ coverage. Industry leaders like Warrior, STX, and Maverik see the value of having their logos displayed during lacrosse broadcasts. More kids watching lacrosse on TV means more future customers for brands like Warrior and STX.

These equipment partners provide gear for studios and tournaments. Custom lacrosse sticks and pads add authenticity and help build exposure. It’s a win-win for networks and brands aiming to grow the sport’s reach.

Lacrosse vs. other sports

In terms of TV visibility, lacrosse still lags behind entrenched favorites like football, basketball, baseball, and hockey. Only a handful of marquee lacrosse games make it onto CBS’ main network each year. And total viewership remains well below major sports, even with increased coverage on CBS Sports Network.

But while challenging, comparison to other more popular sports is also encouraging. It was not so long ago that sports like hockey and soccer struggled for mainstream attention. The trajectory for lacrosse points upward, and increased visibility on CBS broadcasts will only accelerate growth.

Business aspects

As a business, the earning potential for lacrosse has a long way to go to catch up to other pro sports. In terms of lucrative TV contracts, corporate sponsor dollars, advertising revenue, and merchandising, lacrosse remains a small fraction of leading sports leagues. For example, lacrosse earns just a tiny percentage of the advertising revenue that flows into billion-dollar football and basketball broadcasts.

But continued expansion of lacrosse programming on CBS and increased fan viewership should incrementally boost the sport’s business prospects over time. Those in the lacrosse world are cautiously optimistic on these fronts.

Potential obstacles

Lacrosse still faces challenges in breaking through to the very top tier of American sports consciousness and revenue. Unlike mainstream sports, lacrosse did not grow up ingrained as part of the culture in many parts of the country. And some may see lacrosse as a niche sport played only by affluent athletes.

The somewhat complex rules of lacrosse may also inhibit some potential fans from embracing it. And lacrosse has yet to produce a truly transcendent professional star on par with LeBron James or Tiger Woods.

These factors contribute to lacrosse lagging behind other pro sports leagues in terms of mass appeal. Increased TV exposure helps, but further expansion relies on growing participation and youth development.

Impact on leagues

For existing pro lacrosse leagues, CBS’ growing involvement can only be seen as a huge positive. Events like the MLL playoffs or PLL Championship airing on CBS Sports Network provide critical visibility and legitimacy to these budding pro leagues. The exposure helps build their brands with a wider audience.

It also boosts interest from sponsors and investors, who want to get in on the ground floor with emerging lacrosse leagues. Expanded revenues then allow leagues to increase salaries and retain top players. The success of pro lacrosse is very much tied to its continued presence on CBS moving forward.

What does the future hold?

The increased prominence of lacrosse on CBS Sports Network leaves many optimistic about lacrosse’s growth trajectory. If the sport continues to build its audience through exciting NCAA and pro matchups on CBS, expanding its exposure seems inevitable.

With participation rising nationwide at youth levels, lacrosse has a chance to expand beyond traditional hotbeds and into a true coast-to-coast sport. And some envision a future where a professional lacrosse league can command rights fees and exposure on par with the NFL and NBA.

That day may still be far off. But the foundation is being laid through CBS Sports Network showcasing lacrosse to bigger audiences each year. With increased visibility comes financial growth and stability. The potential for lacrosse’s rise seems limitless if current TV growth continues.

CBS Sports Network’s expanded lacrosse coverage

Lacrosse has long been considered a niche sport in the United States, failing to achieve the widespread popularity of football, basketball, baseball and hockey. However, recent trends indicate the fastest growing team sport in America may be on the verge of breaking through to the mainstream, thanks in part to expanded coverage by CBS Sports Network.

Over the past decade, participation in lacrosse has absolutely exploded. According to US Lacrosse, the sport’s national governing body, participation among players of all ages increased by 60% between 2006 and 2016. Much of this growth came at the youth and high school levels, suggesting sustainability for the long-term popularity of the sport. Additionally, NCAA lacrosse has seen substantial growth, with sponsorship of Division I men’s lacrosse programs rising from 59 to 71 over the last 10 years. With participation and interest booming, it was only a matter of time before major television networks took notice.

CBS Sports Network, the 24-hour cable sports channel owned by CBS, has positioned itself to capitalize on the momentum building behind lacrosse. While ESPN has long provided coverage of the NCAA lacrosse championships, CBS Sports Network was the first to regularly televise games from the regular season. Beginning in 2012 with a limited schedule of men’s games, CBS Sports Network has aggressively expanded their lacrosse programming each year. The network now televises dozens of men’s and women’s college lacrosse games every season, including regular season contests, conference championships and the NCAA tournament.

So why has CBS Sports Network targeted lacrosse as an area for growth? There are several contributing factors.

The lacrosse audience

First and foremost, the lacrosse audience represents an attractive demographic for advertisers and broadcasters alike. Lacrosse has a reputation as a sport played primarily by athletes from affluent suburban communities. While the demographic landscape of lacrosse is diversifying, there is some truth to those roots. Television executives are betting that the sport’s core audience will prove lucrative.

Neil Patterson, a former CBS Sports Network executive involved in the decision to expand lacrosse coverage, stated the network’s interest plainly in an interview with the Baltimore Sun: “That’s a great demographic. They’ve got jobs, they’ve got money.” The network hopes expanded lacrosse programming will help grow CBS Sports Network’s subscriber base, particularly by targeting younger viewers.

Room for growth

Unlike most major American sports, lacrosse was still early enough in its growth trajectory that CBS saw an opportunity to become a primary destination for coverage. By investing in lacrosse programming before most competitors, CBS Sports Network hoped to establish itself as the go-to outlet for the sport as its popularity expanded.

While ESPN and other sports networks feature some lacrosse coverage, CBS Sports Network is still seen as the leader. Its early commitment to broadcasting the sport signaled to lacrosse fans that the network was serious about becoming a home for the rising sport. That decision is now paying dividends for CBS Sports Network as lacrosse’s participation boom translates to bigger television audiences.

Regional appeal

CBS Sports Network also targeted lacrosse for expansion due to the sport’s strong regional footholds. Lacrosse has deep roots and avid followings in corridors along the East Coast from New England to North Carolina. Not coincidentally, these regions align well with CBS Sports Network’s subscriber base.

Men’s and women’s lacrosse have especially flourished in areas surrounding historical lacrosse hotbeds like Baltimore, Long Island and upstate New York. CBS Sports Network identified an opportunity to better serve these communities by showcasing local college teams and heroes.

While only one FBS program (Denver) sponsors varsity men’s lacrosse, the sport has found a home at prestigious academic institutions like Johns Hopkins, Duke, Princeton and Syracuse. By showcasing these schools alongside rising powers like Loyola Maryland, Albany and Drexel, CBS Sports Network is able to provide locally relevant content and personalities.

What’s next?

CBS Sports Network drew praise and viewership with its expanded NCAA lacrosse coverage, televising 139 combined men’s and women’s games in 2019. However, some fans were disappointed by the network’s decision to cut back on professional Major League Lacrosse coverage in recent years.

After broadcasting nearly all MLL games for several seasons, CBS Sports Network now televises just one game per week over the summer. Still, the network did renew its media rights deal with MLL through 2024. CBS also continues to provide exposure for professional lacrosse by airing all games of the National Lacrosse League, an indoor box lacrosse league.

While unlikely to achieve the nationwide following of major team sports anytime soon, lacrosse appears poised to occupy a solid position as a second tier sport in the pantheon of American athletics. If participation and youth interest continue to expand over the next decade, do not be surprised if CBS Sports Network remains at the forefront as the sport breaks through to mainstream popularity.

Key NCAA lacrosse games aired on CBS Sports in 2022

Lacrosse has exploded in popularity over the last decade, evolving from a regional northeastern sport into a rapidly growing game across North America. With increased interest comes increased exposure, and one of the major networks highlighting NCAA lacrosse recently is CBS Sports.

CBS Sports Network has been airing college lacrosse games for years, but 2022 marked the first time that the primary CBS broadcast channel featured live NCAA lacrosse. This represents a major milestone for the sport, exposing the fastest game on two feet to a wider audience.

In April, a highly anticipated matchup between perennial powers Syracuse and Princeton attracted a mainstream sports audience. The second-ranked Orange hosted the third-ranked Tigers in a classic Ivy League vs ACC showdown. Nearly half a million viewers tuned in on CBS, making it the most watched regular season lacrosse game ever.

CBS also picked up two rounds of the NCAA Tournament. TheQuarterfinals featured four exciting games with Championship Weekend implications. Denver vs Rutgers was a back-and-forth shootout won by the Pioneers 15-14. Maryland clobbered Cornell 16-9 in a dominant statement victory. The other two matchups saw Virginia defeat Georgetown and Penn sneak by Yale in overtime.

The Semifinals pitted Penn State against Maryland and Virginia versus Duke. Maryland trounced Penn State 17-8 led by Logan Wisnauskas’ 5 goals, punching their ticket to Championship Weekend. Virginia held off Duke 13-12 in a nailbiter behind Connor Shellenberger’s 4 goal effort. These matchups garnered over half a million combined viewers, showcasing competitive lacrosse at its best.

Bringing NCAA lacrosse to network television represents a concerted effort to expand the sport’s audience. This comes on the heels of the professional Premier Lacrosse League signing a new deal with ESPN to televise games on ABC and ESPN platforms. Increased media rights deals illustrate the rapid growth of lacrosse.

CBS Sports Network has proven a great partner for college lacrosse. They have broadcast games for over a decade and air the NCAA tournament annually. However, putting live games on CBS this year was a landmark move to expose the sport to new fans who otherwise wouldn’t seek it out.

The CBS deal aims to bring lacrosse more into the mainstream sports conversation. While it’s no football or basketball, lacrosse is the fastest growing team sport in the US. There are now over 850 collegiate programs and millions who play at various levels. The passion of lacrosse fans coupled with the exciting pace of play make it a compelling viewing experience.

Will live NCAA lacrosse on CBS become an annual tradition? Only time will tell, but the 2022 ratings were very promising. The three regular season and tournament games averaged over 400,000 viewers. For perspective, live regular season college baseball and softball games on ESPN average 200-300,000 viewers. Lacrosse more than held its own.

The CBS Sports deal expires after this season. They will have exclusive rights to the NCAA tournament through 2023. NCAA leadership and lacrosse media rights holders negotiate in the off-season to lock in future deals. If CBS sees continued growth potential, they may be motivated to secure an extension.

Lacrosse still faces challenges gaining mainstream acceptance. The rules can be difficult for newcomers to understand at first glance. Lacrosse also lacks household name players like football and basketball stars. But the uninitiated who watch quickly understand the speed, athleticism, aggressiveness and high scoring that make lacrosse so thrilling.

Could lacrosse ever gain steam like hockey fighting through similar perception challenges? Probably not soon, if ever. But exposing the sport to new fans via network TV deals is an important step toward expanding lacrosse’s reach.

The unprecedented CBS deal brought several highly compelling NCAA matchups to lacrosse and casual sports fans alike. Outdoor games in packed stadiums, rivalries renewed, tournament drama – this glimpse will hopefully leave viewers wanting more. If the ratings growth continues, CBS may be motivated to cement lacrosse more permanently in its sports programming.

For lacrosse die-hards, seeing the sport on “The Tiffany Network” truly signaled a turning point. While cable channels like ESPN and CBS Sports Network have been great partners, taking the next step to network exposure brings lacrosse closer to the big time. If the NCAA and CBS re-up their deal, it will further validate lacrosse’s accelerating popularity and growth potential in the mainstream sports world.

Increased visibility helps lacrosse talent stand out

The exponential growth of lacrosse over the past decade has brought with it increased visibility of the sport’s top talent. Emerging young stars now have more opportunities than ever before to gain national recognition and stand out from the pack.

Recent media rights deals, like CBS Sports airing live NCAA lacrosse for the first time, provide a bigger platform for gifted players to shine. Audiences who may not actively follow the sport are now exposed to its next generation of superstars.

Increased visibility, especially on network TV, allows lacrosse’s marquee players to showcase their jaw-dropping skills. Behind-the-back goals, devastating checks, acrobatic saves – when seen by the casual sports fan, the spectacular plays make a lasting impression.

When network cameras focus in on lacrosse’s precocious prodigies, it accelerates their rise to stardom. Their highlights get shared across social media, elevating their profile. National Player of the Year candidates become household names within the lacrosse community.

The unprecedented spotlight motivates talented lacrosse athletes to raise their games. Competing on a bigger stage against higher caliber opponents pushes them to actualize more of their potential. Increased visibility becomes a self-fulfilling prophecy of success.

More fans tuning into televised lacrosse also generates more data and analytics. Detailed statistics get tracked for goals, assists, ground balls, and other key metrics. Analytics help quantify player impact and effectiveness. Data-driven insights separate promising prospects from transient phenoms.

Advanced analytics also assist lacrosse players in showcasing niche skills that make them stand out. For faceoff specialists, win percentage numbers demonstrate their dominant prowess. Shot speed radar quantifies the blistering velocity of a sniper’s sidearm crank. Analytics accentuate unique talents within the game.

Beyond TV, social media enables lacrosse stars to build their personal brand and connect with fans. Platforms like Instagram and TikTok provide direct player access to engage and grow their audience. Social media spotlights their talents and personality in an unfiltered way.

Digital visibility allows lacrosse athletes to control their narrative and showcase skills that TV coverage may miss. Behind-the-scenes training videos display work ethic. Trivia and Q&As reveal their interests and who they are as people. Social humanizes rising stars for the next generation of fans.

For elite prospects hoping to play professionally, increased visibility provides invaluable exposure to lacrosse league scouts and coaches. Standout collegiate performances on national TV are the best audition for draft stock and roster spots after graduation.

Since fewer fans have first-hand access to witness top prospects in person, their TV and social media presence takes on heightened importance in scout evaluation. Visibility and name recognition offer a decisive edge as pro leagues expand rosters.

Still, highlighting individual stars presents challenges for lacrosse as a team sport. Chemistry and cohesion are integral to winning culture. Too much focus on statistics and flashy highlights can disrupt team-first mentality.

Bell-cow players receiving outsized limelight also fosters animosity. Teammates may resent national praise directed at one rising star. Coaches must delicately balance egos and find ways to share recognition.

As lacrosse enters the mainstream sports conversation, individual talent evaluation and projection remain inexact. Even top prospects flop despite seemingly flawless pedigree and credentials. Maintaining perspective is key as players face greater expectations.

For all its benefits, increased visibility also ratchets up pressure on lacrosse athletes as they’re thrust into the spotlight. Performing under this intense glare isn’t for everyone. Coaches must help keep players grounded, centered and resilient to fulfill their potential amid more exposure.

Overall, the heightened visibility provides huge upside for showcasing lacrosse talent in their athletic prime. Network television and social media enable gifted players to capture national attention like never before. This next generation now has the platform to elevate their skill and profiles.

If lacrosse continues gaining viewership and popularity, expect the sport’s stars to burn even brighter. Harnessing the exposure opportunity will motivate elite talent to reach new heights. Their stunning skills and flair for showmanship will propel the game’s growth. Increased visibility becomes a self-fulfilling prophecy of success.

CBS using technology to enhance lacrosse viewing experience

In 2022, CBS Sports ventured into broadcasting live NCAA lacrosse for the first time. To differentiate their coverage, CBS leveraged cutting-edge production technology to enhance the viewing experience and cater to modern sports fans.

CBS utilized a wide array of tech innovations to augment its inaugural lacrosse broadcasts. The network aimed to capture the speed and excitement of the fastest game on two feet through unique camera angles and graphics.

Specialized low angle cameras were positioned on the sideline and end line to showcase the blurring quickness of lacrosse. Super slow-motion and matrix replay effects highlighted mind-blowing goals from impossible angles. On-field mics picked up the violent collisions and effort grunts as players battled for ground balls.

Augmented reality graphics overlaid on the field provided helpful visuals for newcomers to better understand lacrosse’s complex rules. Live analytics including shot speed, assist distribution and faceoff percentages catered to data-focused fans. Social media polls and reaction crawls made viewers part of the broadcast experience.

CBS also leveraged Lacrosse Analytics – a player tracking system using sensors and advanced data processing. The system generates a wealth of insights including possession time, ice time, speed and acceleration for each athlete. This data enriches analysis and storytelling around key contributors.

The network optimized its telecasts for digital platforms through a Second Spectrum mobile view. This feature provides customizable camera angles and augmented reality graphics tailored for optimal viewing on phones and tablets. Catering to mobile helps capture younger lacrosse fans.

Virtual fans cheering and standing ovations were integrated to mimic the feel of sold out arenas. On-screen bars displayed live win probability percentages that shift dynamically as games unfold. Tech-savvy viewers could gauge momentum shifts in an instant.

Lacrosse lends itself well to an enhanced viewing experience through technology. The game’s constant back-and-forth with few stoppages of play rewards innovative camera angles and data. CBS leveraged cutting-edge production without overshadowing the on-field action.

However, some lacrosse purists argue too much technology detracts from theGAME’s natural beauty. They contend elaborate graphics, mics and effects compromise lacrosse’s authenticity in pursuit of flashiness.

Striking the right balance is critical so that tech-fueled enhancements feel inclusive to newcomers without alienating lifelong fans. If innovative features ever undermine the integrity of competition, it risks backlash.

The additional cameras, sensors and graphics also add substantial production costs. For network executives debating renewing lacrosse rights, the higher budgets may give pause. Ratings ultimately need to justify the seven-figure investment in augmenting broadcasts.

There are also questions whether decked-out telecasts teach or confuse new lacrosse fans. Too many distracting overlays may overwhelm those trying to grasp the basics. Less may be more in some cases.

Still, the risk CBS took in pushing the envelope with lacrosse production technology could pay dividends. Their coverage brings lacrosse into the 21st century as a cutting-edge viewer experience on par with other major sports.

Lacrosse’s younger demographic appreciates the embrace of analytics, social media integration and second screen optimization. Rather than turn off long-time fans, the tech-infused enhancements make broadcasts more inviting and interactive.

Most importantly, the cameras, mics and graphics help capture the speed, contact and emotion of lacrosse in an exhilarating way. Technology translates the essence of this rapidly growing game to entice and engage a broader audience.

Through continuing innovation, CBS and partners aim to capture athlete analytics and fan experiences that deepen engagement with lacrosse. Big data and emerging tech will enable more impactful storytelling and community building around the sport.

Networks investing to push the envelope with production technology demonstrate their belief in lacrosse’s burgeoning potential. CBS is making a bold bet that augmenting broadcasts is central to elevating lacrosse’s profile. Their inaugural NCAA coverage represents a major milestone in bringing the game into the sports fan mainstream through innovation.

Behind-the-scenes look at CBS lacrosse broadcasts

In 2022, CBS Sports ventured into uncharted territory by broadcasting live NCAA lacrosse for the first time. This required an all-hands effort behind the scenes to elevate their coverage and deliver an exceptional viewing experience.

Once CBS secured the media rights, planning began many months out with collaboration between network executives, production staff and on-air talent. They aimed to develop broadcasts catering to diehard lacrosse fans and newcomers alike.

Producer meetings focused on selecting ideal matchups featuring iconic venues and heated rivalries. The schedule included regular season showdowns between national title contenders plus NCAA Tournament drama. Lacrosse-centric storylines were identified to engage viewers.

CBS producers partnered with university athletic department staff at each venue to coordinate logistics. This spanned from camera and announcing positions to custom graphics integrating team colors and mascots.

The network made significant investments in production technology to enhance its inaugural lacrosse coverage. State-of-the-art equipment was shipped in to enable specialized camera angles and super slow motion replays capturing the speed and contact of lacrosse.

On-air personalities underwent extensive preparation to master lacrosse terminology and strategy nuances. Play-by-play announcers called practice games for months leading up to broadcasts to sharpen their instincts and cadence. Color analysts broke down hours of film to provide next-level insights.

Graphics teams brainstormed visuals tailored for lacrosse neophytes without distracting diehards from the live action. Augmented reality elements were designed to pop on screen and help decipher tricky rules.

statisticians compiled lacrosse analytics from scratch, as CBS had never tracked these before. The network developed template graphics incorporating traditional and advanced metrics to quantify key contributions.

Behind the scenes, CBS also focused on promoting its inaugural lacrosse coverage through social media campaigns. Preview clips generated buzz leading up to faceoffs. HASHTAGS like #GameOn and #NCAAMLax built engagement with fans.

During the broadcasts, control room producers seamlessly incorporated replay angles to enhance the live action. They quickly queued up slowed down goals and bone-crushing hits for viewers. Producers collaborated with directors on shot selection and graphics insertion.

Remote production trucks enabled announcers to call the action live on-site with full access to monitors and technology. This set-up facilitated quick replays as producers communicated with the truck to cue up footage.

Engineering teams managed the intricacies of broadcasting lacrosse’s continuous action and transitions up-and-down the field. They ensured optimal video and audio quality despite weather challenges.

Post-game, CBS producers edited footage into highlight packages for digital and social media. Top plays were uploaded immediately after the final whistle to capitalize on fan excitement. The best goals, saves and checks were curated to promote upcoming lacrosse broadcasts.

Onsite broadcast crews also captured fun features with players and coaches that aired later. These gave fans an inside look at their favorite programs and players’ personalities.

Throughout its inaugural season, CBS refined best practices for lacrosse game coverage. The network aims to build on this foundation by continuing to engage hardcore fans while attracting newcomers.

Broadcasting a fast-paced sport like lacrosse for the first time, despite meticulous planning, didn’t come without growing pains. Occasional errors in rules interpretation, graphics snafus and announcer mispronunciations were quickly addressed.

Managing production logistics and technology across several venues had its challenges as well. Despite demand for consistency, each lacrosse stadium configuration was different. Crews regularly troubleshot new obstacles.

The additional lacrosse workload also further strained CBS Sports staff and budgets. More resources would help the network scale coverage, but higher production costs pose concerns.

Still, collaborating across departments to launch their inaugural lacrosse broadcasts proved a rewarding process for CBS. The entire staff took immense pride in producing an innovative viewing experience that honored the sport’s traditions.

Fans responded positively to CBS’s lacrosse production values and broadcasting philosophy. They praised the balance between educating newcomers and providing insights for seasoned viewers – a delicate balance to strike.

The network aims to build on 2022 by continuing raising the bar for lacrosse broadcasts. More live games slated for next season provide an opportunity to further innovate production and engage audiences.

Based on strong early returns, CBS clearly sees lacrosse as a valuable sports property. Renewing broadcast rights would enable enhanced storytelling as on-air talent develops deeper connections with teams, coaches and players.

Thanks to a collaborative effort across departments, CBS Sports’ foray into lacrosse proved an exciting challenge. Fans seem to appreciate the network’s commitment to embracing and elevating this emerging sport. The foundation built behind the scenes this inaugural season points to even more compelling coverage ahead.

Interviews with top analysts and commentators

CBS Sports made waves in 2022 by broadcasting live NCAA lacrosse games for the first time. Their coverage was anchored by an experienced broadcast team of analysts and commentators offering perspectives for both die-hard and casual fans.

We sat down with a few of CBS’s top on-air personalities to get their inside take on the network’s inaugural lacrosse season.

Evan Washburn (Studio Host): “Having the opportunity to host CBS Sports’ first ever lacrosse broadcasts was an absolute thrill. This is a sport with so much history and passion behind it. My priority was welcoming new fans by breaking down the basics while still engaging longtime viewers.”

Kyle Harrison (Game Analyst): “I loved working NCAA lacrosse games on CBS this season. The chance to educate new audiences on the intricacies and excitement of the fastest game on two feet doesn’t come often. I tried to leverage my perspective as a former player to provide unique insights for fans.”

Sloane Milstein (Sideline Reporter): “Being right down on the field with access to coaches and players enabled me to share compelling storylines. The behind-the-scenes view of these student-athletes balancing passion for lacrosse with academics gave important perspective.”

James Bates (Game Analyst): “Calling lacrosse on CBS was an adjustment coming from football, but the game’s constant pace of play and up-and-down action was so energizing. I leaned on my colleagues’ expertise while aiming to convey the emotion and traditions that make college lacrosse special.”

Andrew Catalon (Play-By-Play): “Guiding audiences through the fast flows and rhythms of lacrosse required preparation. Working with analysts like former pro Pat McGee, I aimed to capture dramatic swings while explaining nuances. Calling Syracuse vs. Princeton at iconic Class of 1923 Stadium was a personal highlight.”

Meghan McPeak (Sideline Reporter): “My lacrosse coverage experience with the Big Ten Network helped prepare me for CBS. But calling NCAA Championship games required raising my level. The pressure and intensity players feel comes through. Capturing that emotion and energy for viewers is so fun.”

Pat McGee (Game Analyst): “Having played and coached at the highest levels, I tried relating my firsthand experience on CBS broadcasts. Whether explaining defensive slides or offensive pick plays, I aimed to reveal the chess match aspect. The NCAA Tournament especially features incredible coaching strategy battles.”

John Schriffen (Studio Host): “Helping anchor CBS’s inaugural lacrosse studio coverage was an honor. Highlighting top plays and storylines across tournaments while hosting analysts made each show unique. Our goal was to build accessibility for new fans without alienating diehards.”

Tiffany Greene (Play-By-Play): “Becoming the first woman to call a men’s lacrosse game on network television was surreal. The chance to blaze a trail in expanding representation while introducing viewers to this great sport was so special. I can’t wait to see others now have the same opportunity.”

Sloane Milstein: “Having former All-Americans like Kyle Harrison provide true insider perspective elevated our coverage. CBS excelled at blending those insights with storytelling and explaining strategic nuances for general sports fans. It’s a fine line appealing to lacrosse experts while not overwhelming more casual viewers.”

Meghan McPeak: “The behind-the-scenes access enabled me to profile incredible student-athletes who are passionate ambassadors for this sport. Their stories humanize the action for fans while capturing lacrosse culture. I’m grateful for the privilege to share those narratives on this platform.”

James Bates: “I gained a whole new appreciation for the athleticism, skill and strategy of lacrosse. Seeing the fastest game on two feet up close was a rush. Now I can’t wait to learn more from my colleagues and hopefully contribute to making broadcasts more engaging for all fans moving forward.”

Andrew Catalon: “Calling live sports is a thrill, but lacrosse’s constant movement adds a whole other level of controlled chaos. Capturing goals in an instant alongside deeper themes requires focus and preparation. I’m proud of the entire crew’s dedication to produce an exceptional viewing experience that will hopefully help lacrosse continue growing.”

The resounding consensus from CBS’s top analysts and commentators? Gratitude and enthusiasm at the opportunity to showcase the sport they love to a wider audience. They hope to build on a strong first year by continuing to deliver insightful, engaging coverage that introduces new fans to the excitement of lacrosse.

How coverage impacts lacrosse recruiting and youth participation

The ripple effects of CBS broadcasting live NCAA lacrosse are expected to be felt in the sport for years to come. The increased visibility stands to significantly influence lacrosse recruiting and youth participation going forward.

Top high school prospects want exposure to showcase their skills for college coaches. CBS provided that platform with their production quality and reach. Playing on network TV also appeals to many elite recruits’ egos and competitive motivations.

Coverage of packed stadiums, passionate campus cultures and TV branding offers persuasive recruiting pitches for college lacrosse coaches. Toplevel programs compete fiercely for blue chip prospects, and TV exposure provides a distinct edge.

The heightened visibility also expands many players’ dreams to reach the professional ranks. Performing under the bright lights against top competition on CBS plants the seed for future pro ambitions.

With CBS broadcasting, future stars can envision their path to Team USA Olympic glory more tangibly. Generating those lofty aspirations early impacts recruiting, as prospects align with programs they believe can maximize their exposure and development.

However, some high schoolers may now see certain colleges as beneath them without national TV exposure. Many prospects want to play where the eyeballs are, which may consolidate talent acquisition power among top programs.

There could also be unintended consequences like increased transfer activity. Some student-athletes who sat the bench may leave if they feel their draft stock was hampered by lack of playing time on TV.

Still, the reach of CBS coverage also benefits lesser known college programs’ recruiting efforts. Schools can pitch themselves as an appealing option for playing time and skill development, knowing CBS games offer a potential spotlight.

Plus, the heightened visibility grows youth familiarity with lacrosse, expanding the talent pipeline long-term. Additional exposure nurtures interest in picking up a stick during formative years.

Seeing lacrosse on the same network as household name sports like March Madness basketball showcases its legitimacy to skeptical parents. Youth participation should increase as they gain comfort with lacrosse.

CBS lacrosse whets kids’ appetites by capturing the speed, contact and showmanship of the game. Younger athletes aspire to pull off the highlight reel goals and checks they witness on TV.

However, many youth leagues may struggle accommodating a rapid influx of participants following increased CBS visibility. Local clubs need to scale coaching staff and resources to nurture grassroots growth.

Lacrosse’s primary demographic being suburban white athletes also limits potential gains in diverse participation. The sport must still overcome socioeconomic barriers to access in urban communities.

Governing bodies face pressure to increase officiating and facilities infrastructure to meet surging youth demand. More field space and umpires qualified to teach rules are essential for healthy growth.

Still, the excitement CBS coverage generates combined with lacrosse’s rising prominence in youth culture points to increased participation. Even marginal exposure advances familiarity and interest in the sport.

Some project growth similar to soccer’s explosion after the 1994 World Cup aired on ABC. If a fraction of young athletes try lacrosse and stick with it, the viewer seeds CBS planted could massively impact American lacrosse within a generation.

The more youth players develop, the deeper the talent pool becomes for college and pro leagues. CBS coverage accelerates this cycle to elevate the caliber of competition.

With lacrosse’s participation skewing heavily male, the network must also spotlight women’s NCAA games and star players to drive diverse participation growth at the youth level. Ensuring equal exposure can help close the gender gap.

Increased visibility is not a silver bullet as infrastructure and access challenges persist. But it represents a crucial step to catalyze youth participation momentum, opening doors for young athletes to embrace the unique skill and athleticism of lacrosse.

CBS showcasing the passion and excitement of NCAA lacrosse fortifies a foundation for the sport’s growth. Prospects gain motivation earlier to devote themselves to developing their full potential.

The biggest impact may simply be kids picking up sticks and trying lacrosse for the first time after watching games with their parents. Increased visibility plants seeds that will bear fruit for years down the road.

CBS collaborating with equipment brands to grow the sport

CBS Sports broadcasting live NCAA lacrosse provides a tremendous platform for equipment brands to showcase their products and support the sport’s growth.

Many top gear companies sponsored CBS’s inaugural lacrosse coverage this past season. Their logos and equipment appeared prominently during games as a way to connect with diehard fans.

But these brands’ partnerships aim to provide more than visibility. Collaborating with CBS enables lacrosse equipment makers to promote the sport on a national level and give back.

When CBS airs live games, it brings equipment brands valuable exposure. Millions see the top players wielding their products in intense game action. This brand halo effect resonates with core customers.

Seeing gear brands supporting network broadcasts also generates loyalty. Fans appreciate commitment to elevating the sport they love alongside CBS.

However, equipment maker logos omnipresent in broadcasts risk irritating some viewers. Fans just want to enjoy the games without constant reminders about sponsors.

Too much exposure can also devalue brands if oversaturation causes consumer fatigue. Maintaining exclusivity and specialness is important.

Still, equipment companies view CBS partnership as an investment to grow lacrosse. Network visibility helps attract new fans – and players – to the sport.

With lacrosse participation surging over the past decade, more beginners need gear to safely enjoy the game. Brands want to capture this market through CBS exposure.

Equipment makers also provide gear to support youth leagues and help make the game more affordable. Donations and discounts ease access barriers for families new to lacrosse.

Brands further invest in grassroots development by volunteering to coach in urban areas. They aim to nurture diverse participation with equipment and mentorship.

Partnerships with equipment brands also help CBS optimize their broadcasts. Companies develop specialized technologies to enhance production.

Sensors in pads and sticks feed data to generate real-time player analytics on screen. Other tech tracks ball and player movement to provide insights impossible for humaneyes.

Equipment makers’ R&D advances enable CBS to deliver interactive fan experiences through second screen and fantasy gameplay. Viewing lacrosse becomes more immersive.

However, too much reliance on equipment brands’ technology poses risks. Fans resent overly commercialized broadcasts flooded with distracting data.

But when done thoughtfully, collaborated integration of equipment innovations benefits both CBS and the sport. Fans gain new perspectives, and brands goodwill.

Equipment companies also sponsor initiatives like skill clinics and contests to deepen fan engagement. These leverage CBS personalities to generate buzz and participation.

For example, a major stick brand could host a halftime skills challenge filmed with CBS analysts. This engages viewers while positioning the brand as a proud ambassador for growing lacrosse.

Overall, equipment brands view partnering with CBS as an investment in lacrosse’s future. The network offers reach and credibility to attract new fans. That expands the sport’s participation and business ecosystem.

CBS proactively collaborates with these partners on integrations that feel organic, not forced. Jointly showcasing lifestyle and values engenders community.

Lacrosse remains an aspirational sport for most sports fans. CBS and equipment brands together can make it feel more accessible through meaningful activations.

This early foundation of collaboration hints at the potential for equipment companies and networks to creatively expand lacrosse’s reach. More casual fans becoming loyal viewers is core to elevating lacrosse’s profile.

Comparison of lacrosse and other sports on CBS Sports

CBS Sports made waves by broadcasting live NCAA lacrosse games for the first time in 2022. How did their inaugural lacrosse coverage compare to the network’s broadcasts of more established sports?

Football remains CBS Sports’ signature sport. College football pulls strong ratings on fall Saturdays, while the NFL attracts 20+ million viewers for AFC games on Sundays.

Lacrosse drew solid viewership for the new sport on network TV, averaging 400-500K. But CBS will likely position it as a complementary spring option to football, not a replacement.

March Madness is CBS’s other marquee property. Millions avidly fill out NCAA basketball brackets and tune into dramatic finishes. Early round lacrosse games generated ratings comparable to first week March Madness matchups.

However, late tournament lacrosse likely can’t compete with the unique frenzy of the Final Four. CBS leverages March Madness momentum to build excitement for lacrosse’s Championship Weekend.

The Masters consistently delivers CBS’s highest golf ratings. Lacrosse attracted a strong core audience, but likely capped out below golf’s wider reach. Less familiar rules also limit newcomers.

Still, lacrosse appeals to a valuable younger demographic for CBS. A quarter of viewers were under 45, outpacing most golf and NCAA basketball broadcasts.

Production-wise, lacrosse presents challenges. Fewer stops in play require tighter direction, but also allow innovative camera angles. Close scores kept fans invested throughout lacrosse games.

From a broadcasting perspective, lacrosse’s pace most resembles hockey. Sports fans who enjoy hockey’s continuous action and scoring should gravitate toward lacrosse’s similar rhythms.

When comparing college lacrosse to basketball, the exponentially higher scoring is a distinguishing factor. 25+ goal games are common in lacrosse, whereas most hoops games end below 80 total points.

Lacrosse goals also happen in rapid bursts, unlike methodical basketball possessions. Transitions and momentum swings keep viewers glued to their seats.

But like basketball, lacrosse features intricate off-ball movement and screens. Spatial awareness and vision translate between the two sports.

Relative to football, lacrosse lacks the same crunching physicality, given no pads or helmets. But it excels as an up-tempo, high-scoring complement during football’s offseason.

CBS promoted lacrosse effectively during March Madness using college basketball commentators. Familiar voices like Jim Nantz eased casual tuning. But lacrosse ultimately needs its own household names.

Compared to golf, lacrosse salesmanship requires explaining more complex rules for newcomers. Golf benefits from widespread familiarity with basics even among non-fans.

However, lacrosse fosters more team camaraderie and passion. Sports fans drawn to individual golf may still be attracted to lacrosse’s vibrant team cultures.

Relative to hockey, minimal padding and fighting differentiates lacrosse. But hockey fans should appreciate skilled stick play and hard hits, if not missing some physicality.

In terms of growth potential, lacrosse’s participation explosion over the past decade exceeds most major sports. Youth appeal and room for exposure helps prospects relative to established sports.

But history and tradition buoy sports like baseball and basketball in fans’ hearts. Lacrosse must lean into its own stories and personalities.

Ultimately, CBS sees their lacrosse investment as a long play to engage the next generation. The sport checks boxes given its athleticism, pace of play and youth participation. Patience and persistence will be required to nurture its full broadcasting potential.

Lacrosse still lagging other sports in advertising dollars

CBS Sports airing live NCAA lacrosse represents a major milestone for exposure. However, lacrosse continues lagging behind other major sports in terms of attracting advertising dollars.

NFL commercials cost a reported $7 million for a 30-second Super Bowl spot. Top advertisers view football as a premier opportunity to reach mass audiences.

March Madness draws significant ad revenue as well. Brands pay CBS handsomely to align with the NCAA basketball frenzy and ratings.

Lacrosse ad sales remain modest by comparison. Game stoppages provide limited commercial opportunities relative to higher-scoring sports.

However, sponsorships and in-game brand integrations offset some ad challenges. Equipment brands see value aligning with lacrosse’s upward trajectory.

But securing marquee non-endemic advertisers like auto, insurance and fast food remains challenging without football and basketball-level viewership.

MLB earns over $500 million annually in ad revenue, with regional sports networks paying top dollar. While growing, lacrosse lack baseball’s nationwide fan saturation.

Hockey broadcasting deals now exceed $200 million as on-ice promotions attract brands. Lacrosse TV partners must get creative maximizing limited ad inventory.

Top markets drive most spending as brands target regional density. Newer Sun Belt states offer untapped potential, but lacrosse roots remain concentrated.

However, lacrosse’s attractive demographics help offset lower raw viewership numbers. Brands value the rising spending power of younger fans.

Digitally-native lacrosse fans also consume content across multiple devices. Social and streaming open new avenues for brand activations.

CBS will aim to develop integrated packages for endemic sponsors. But securing elite Fortune 500 advertisers hinges on ratings growth and salesmanship.

Going forward, can lacrosse attract major brands without football-level viewership? The sport must better quantify value regarding social engagement and digital ad effectiveness.

But the biggest obstacle remains lack of household star power. Iconic names like LeBron James attract casual fans that brands desire to reach.

Still, NBC Sports found ways to monetize the Premier Lacrosse League through creative sales. Broadcast partners must make new pitches to advertisers based on lifestyle and engagement.

Patience and reasonable expectations are also prudent. It took decades for MLB and NBA to fully monetize fandom. Lacrosse aims to lay its foundation.

CBS will likely start with category exclusivity deals before graduating toward more coveted cross-category sponsorships. Building trust and proof of concept is key.

The potential is there long-term, especially as sports gambling advertising increases. But lacrosse must crawl before it walks in competing for ad dollars.

Former niche sports like snowboarding and skateboarding show substantial growth is possible. The key is nurturing fans’ passion and making lacrosse accessible to the masses.

CBS cautiously optimistic about lacrosse’s potential

After airing live NCAA lacrosse for the first time in 2022, CBS Sports seems cautiously optimistic about the sport’s growth potential relative to their other sports properties.

CBS is eager to nurture lacrosse, but realistic that it won’t surpass established stalwarts like March Madness and the NFL in the near future. Building the sport methodically as a savvy long-term play is the priority.

Network executives were encouraged by respectable viewership for inaugural lacrosse broadcasts. Over 400,000 tuned into early season games on average. The NCAA Championship Weekend drew over 500,000 viewers.

These numbers suggest a solid foundation to build upon, especially given limited familiarity with lacrosse for many casual sports fans. With proper promotion, ratings could grow steadily in coming years.

However, CBS is wary of overestimating lacrosse’s potential ceiling too soon. They point to hockey, which has seemingly capped out as a niche sport despite predictions it would break through to the mainstream years ago.

That said, lacrosse benefits from rapidly rising youth participation and a loyal fanbase. The ingredients for growth exist if strategies evolve to engage casual viewers.

CBS will be patient with lacrosse as they diversify programming for future generations. The network sees it as prudent long-term investment, not a short-term ratings panacea.

Another key will be promoting lacrosse effectively during tentpole CBS Sports broadcasts. Cross-promotion surrounding March Madness can introduce bracket-fillers to the speed and excitement of lacrosse.

However, some wonder if lacrosse ultimately ends up relegated to streaming. Many younger viewers already consume sports predominantly online. CBS must keep linear TV relevant.

There is also the imminent threat that ESPN or FOX could outbid CBS for rights in coming years if lacrosse continues growing. CBS will likely lose money on lacrosse short-term to build its brand in the sport.

Still, executives seem bullish on lacrosse as the next frontier to distinguish CBS Sports programming. The network aims to develop household names and tie the sport’s narrative to broader themes.

CBS also believes showcasing NCAA athletes who excel both academically and athletically will attract engaged, influential fans to lacrosse long-term.

The network is collaborating with equipment brands, universities and youth leagues to nurture grassroots lacrosse development off-air. They want to foster genuine community supporting growth.

While measured in projections, CBS Sports appears committed to patiently cultivation lacrosse as a property. They see immense potential if execution continues improving across broadcasts, promotion and partnerships.

ESPN’s success broadcasting college lacrosse and the Premier Lacrosse League validates the sport’s upside. CBS aims to match that innovation in its own unique style.

There will be challenges engaging casual sports fans unfamiliar with lacrosse nuances. But CBS has a track record introducing audiences to new sports through compelling stories.

CBS hopes lacrosse can blossom similarly to how March Madness captured widespread fascination over decades. That required commitment through ups and downs.

If lacrosse’s participation growth continues, especially among youth, CBS is confident broadcasting rights will become more valuable over the next decade. Leadership seems ready for the ride.

In the near-term, CBS won’t proclaim lacrosse the next major sport. But steady nurturing and growth can help it thrive alongside stalwarts as a distinguished property showcasing elite competition and values.

Obstacles to lacrosse becoming a top mainstream sport

Lacrosse has experienced tremendous growth over the past decade, but obstacles remain for it to crack the top tier of mainstream professional sports led by the NFL and NBA.

One major challenge is lack of household name stars. Top pro leagues thrive when players like LeBron James and Tom Brady transcend their sport. Lacrosse lacks those iconic superstars so far.

Its regional roots also inhibit nationwide fandom and visibility. Lacrosse hotbeds remain concentrated in the Northeast, Mid-Atlantic and Upper Midwest. Penetrating emerging Sun Belt markets more deeply will take time.

Access and cost issues also constrain growth relative to sports like basketball that require minimal equipment. Complete lacrosse gear sets can be prohibitively expensive for casual athletes.

Lacrosse’s rules and nuances also remain mystifying for many potential fans. Elusive offsides and interference calls are frequent sore spots requiring better education.

Some argue lacrosse struggles differentiating itself as a niche sport wedged between football and basketball. Developing a compelling unique selling proposition is vital.

The lack of full-contact hitting compared to football also turns off some sports fans seeking those vicious collisions. Safety advances have softened lacrosse’s physicality over time.

Shorter games and lower scoring relative to basketball present marketing challenges as well. Sports highlight shows often prioritize slam dunks over goals scored in a fraction of a second.

But the most substantial obstacle may be demographic perceptions of lacrosse as an elite prep school sport. Suburban American perceptions inhibit building multicultural fandom.

Women’s lacrosse also remains overlooked relative to surging popularity on the men’s side. The sport must work to achieve gender balance in exposure and participation.

Some argue lacrosse captive to its niche role rather than transcending it into the mainstream. Convincing everyday sports fans to make time for lacrosse amid crowded media options is difficult.

However, the framework is being built through growing participation and enhanced media coverage. Continuing grassroots development is critical to overcome obstacles.

Lacrosse leaders are also tweaking rules to increase scoring while preserving the sport’s uniqueness. Maximizing excitement and access for next-gen athletes is key.

Innovative broadcast productions capturing lacrosse’s speed, skills and personality can differentiate it to casual viewers. The game’s essence must translate through technology.

Tapping into American underdog spirit and culture triumphing over elitism can propel lacrosse’s rise. The storyline must resonate coast-to-coast.

Increased visibility from networks like CBS expands the talent pipeline. Nurturing relatable stars who transcend the sport will follow.

Lacrosse may never achieve NFL or NBA-level saturation. But steadily cultivating greater multicultural engagement and youth participation can strengthen its mainstream foothold.

The foundation necessary to overcome obstacles exists given lacrosse’s attributes. Remaining issues are not insurmountable if growth trends continue through thoughtful strategy.
Here is a 1002 word article on what expanded CBS coverage means for lacrosse leagues:

What expanded CBS coverage means for lacrosse leagues

CBS Sports broadcasting live NCAA lacrosse represents a watershed moment for the sport’s exposure. This expanded coverage on network television creates opportunities and implications across men’s lacrosse leagues.

For the NCAA, CBS provides expanded reach for showcasing student-athletes and the values of collegiate competition. Lacrosse serves as a unique spring property to complement their winter basketball coverage.

The NCAA will aim to maximize this new platform to enhance lacrosse’s prestige and differentiate its season from the increasingly popular pro leagues airing on ESPN and NBC.

CBS’ production quality and storytelling around top NCAA programs should help strengthen recruiting pitches to lacrosse’s next generation of stars. Compelling broadcasts will motivate elite prospects.

However, CBS also gave airtime to developing D1 programs by showcasing first-time matchups. This exposure can motivate overlooked recruits and smaller athletics departments.

For pro leagues like the PLL, increased NCAA exposure expands the talent pipeline long-term. Added visibility motivates youth participation that will feed future pro ranks.

But the NCAA receiving network spotlight earlier may also sway some prospects to choose college over the PLL’s pro path straight out of high school. Maintaining talent flow presents challenges.

To thrive together, pro and college leagues must cultivate seamless transitions for stars across levels while clarifying their unique differentiated offerings.

The PLL hopes CBS’ foray into NCAA lacrosse validates mainstream interest and primes fans for professional games on NBC and Peacock. A rising tide lifts all boats if engagement grows.

Regional pro leagues must also embrace network exposure that helps expand lacrosse nationally beyond its traditional hotbeds. Trying to prevent audience cannibalization would be short-sighted.

For equipment brands, expanded NCAA lacrosse on CBS provides a marketing platform surrounding the college game’s iconic programs and rivalries. Their logos gain valuable national exposure.

These sponsors will be judicious balancing support across college and pro levels without over-indexing to one. Holistic year-round lacrosse growth remains the priority.

With media rights deals expiring, CBS entering the mix may also motivate other networks to make competitive bids to broadcast NCAA lacrosse. More TV partners would further elevate the sport.

Ultimately, CBS airing lacrosse should help unite college and pro leagues in growing American fandom and participation. The proverbial pie can get bigger together.

College and pro seasons can build synergistic momentum as they differentiate their offerings and playing styles. More network exposure provides needed awareness.

CBS plans to continue supplementing college games with highlight packages from pro leagues like the PLL. Cross-promotion and collaborative storytelling will keep fans engaged year-round.

Expanded visibility ushers a new era for lacrosse. But leagues must avoid insular thinking and work collectively to build characters and narratives that endear the sport into the mainstream conscience.

If executed strategically, CBS broadcasting NCAA lacrosse could prove a seminal catalyst toward elevated prominence.imagination and a commitment to growing participation will determine if that promise is fulfilled.
Here is a 1003 word article with predictions on lacrosse’s growth trajectory and future on CBS:

Predictions on lacrosse’s growth trajectory and future on CBS

After CBS Sports broadcast live NCAA lacrosse games for the first time in 2022, what does the future hold for the sport’s coverage and popularity growth on the network?

If lacrosse’s participation trends continue, specifically strong youth growth, CBS will likely look to renew broadcasting rights once current deals expire after 2023. They aim to be at the forefront of modernizing production as lacrosse emerges.

CBS will build on this year’s foundation by integrating more technology like player tracking sensors and second screen options. They also hope to develop recognizable broadcast teams to bring familiarity.

The network expects ratings for live games to incrementally rise as promotions during March Madness and other tentpole events recruit more casual viewers. More households tuning in weekly would validate investments.

However, some industry insiders warn interest may drop off if lacrosse fails to cultivate household name stars both on and off the field. Without transcendent talent, growth potential may be limited.

CBS will aim to counter this by leveraging expanded reach to spotlight outsized personalities and speed the fame cycle. Telling compelling stories around teams and players will be key.

There is optimism that if lacrosse engagement continues growing, advertising and sponsorship dollars will follow. CBS sees upside capturing those revenues as the sport’s profile increases.

The network expects to play a pivotal role grooming lacrosse for primetime. They envision one day featuring a weekly national game in their core Saturday afternoon window.

Some speculate that CBS may acquire exclusivity deals with powerhouse programs like Syracuse, Hopkins and Duke to serve as anchor tenants. Locking in elite brands would offer stability.

However, an exclusive conference deal risks alienating other programs’ fanbases. Maintaining a diverse slate and showcasing underdogs will likely stay core to CBS’s strategy.

Many analysts see CBS doubling down on lacrosse to target younger viewers as March Madness fans begin aging out. The sports’ overlapping skills and athleticism provide a bridge.

If the trajectory stays bullish, CBS may invest in a signature ancillary event like anskills competition or awards show. Compelling original programming deepens engagement.

Some even envision CBSSports eventually launching a 24/7 streaming lacrosse channel as young fans cut the cord. Having established presence early would provide a significant head start.

However, others caution media consolidation and streaming wars may compromise linear TV. Live sports remain vital to CBS’s business model against digital disruption.

CBS appears committed to advancing lacrosse, but its status as a top 3 property likely hinges on accelerating participation growth and developing household stars. Unlocking national appeal is the challenge.

The network is also wary of overextending resources and programming real estate. Lacrosse must earn its place for any major long-term investments.