Had Enough Yet. Jordan Why Not Zer0 4 Review That’ll Make You A Believer

Had Enough Yet. Jordan Why Not Zer0 4 Review That’ll Make You A Believer

Introduction To The Jordan Why Not Zer0 4

The Jordan Why Not Zer0 4 is the latest performance basketball shoe from Jordan Brand. As the fourth iteration in the popular Why Not line, it brings new tech and design to take your game to the next level. I’ve played in every Why Not model so far and couldn’t wait to test out the Zer0 4. After multiple weeks on court, I’m ready to break down everything you need to know in this detailed review.

An Upgraded Cushioning System

Jordan Brand made big changes to the cushioning by using a new foam carrier rather than traditional Phylon. This lightweight foam works with the full-length Zoom Air unit to provide a springy responsive feel. There’s plenty of impact protection while also delivering that low-to-the-ground court feel players love from Zoom Air. Traction holds strong even on dusty courts thanks to the multidirectional pattern. The rubber outsole also features a wider heel for added stability, which came in handy when making hard cuts and changes in direction.

Support From Dynamic Fit Technology

The Jordan Why Not Zer0 4 has a snug fit thanks to the Dynamic Fit bands integrated into the upper. These elastic bands wrap under the arch of your foot and connect to the laces for a sock-like sensation. This creates lockdown and helps keep my foot contained during plays at the rim. An internal heel counter provides stability while flexibility in the forefoot enabled natural movement.

Lightweight Woven Upper Material

This Why Not model utilizes a single layer woven textile material on the upper. I found this new material to be durable even when playing outdoors. It’s also extremely lightweight and breathable, helping to keep my feet cool during intense play. The material contours well to the shape of your foot for a tailored fit after break-in. Those with wide feet may find it runs a bit snug.

Seamless Toe-To-Heel Transition

One area that immediately stood out to me was the smooth heel-to-toe transition. The shape of the Zoom Air unit under the forefoot provides a rocking chair effect as you shift weight from your toes to your heel. This created a seamless sensation each step of the way. The Zoom Air pod under the forefoot compresses on toe-off to propel you forward. The extra bounce makes it easy to explode to the rim.

True To Size With Great Lockdown

I went with my normal size which ended up being perfect. The light upper material adapts well to the contours of your foot. Those with wide feet may need to go up half a size. I’d recommend trying them on in-store if possible. The fit was snug out of the box but broke-in nicely after a few wears. Thanks to the Dynamic Fit bands, my foot felt secure with no slipping inside the shoe. Lacing up tight really activated that one-to-one fit.

Ideal For Quick Guards

The Jordan Why Not Zer0 4 is best suited for quick guards who rely on speed and agility. The low-profile cushioning and tight fit optimize explosive cuts, changes in direction, and fast breaks up the court. The bounce from the full-length Zoom Air also aids in fast elevations for dunks and layups at the rim. For bigger players, the snug fit and lack of maximum cushioning may be limiting.

Big Upgrade From Previous Models

Comparing the Zer0 4 to previous Why Not models, it’s a clear upgrade across the board. Traction, cushioning, stability, and materials are all improved. Jordan Brand also nailed the aesthetics by blending performance with style in a way the Why Not line is known for. If you enjoyed hooping in earlier models, the Zer0 4 will only amplify those experiences.

Holds Its Own Against Competitors

How does the Jordan Why Not Zer0 4 stack up against other top basketball shoes like the Curry 9, Puma Clyde All-Pro, and Kyrie 8? Very favorably. The underfoot cushioning and court feel is more responsive than the Curry 9s. Materials are on par with the Clyde All-Pro with a better fit. And the transition flows smoother than the Kyrie 8s. It can hang with any competitor out right now.

Unique Styling Inside And Out

Russell Westbrook’s signature line has always brought unique style on and off-court. The Why Not Zer0 4 continues that tradition with its clean design lines and smooth fused upper. Jordan Brand also switched it up by removing the strap which gives these a fresh new look. Multiple colorways like the pink Glenoid and green Lime Ice offer bold styling from top to bottom.

Wide Release With Standard Jordan Brand Pricing

The Jordan Why Not Zer0 4 launched in full family sizing with a standard Jordan Brand price tag. Men’s sizes are $130, gradeschool is $90, preschool is $75, and toddler is $60. Nearly every major retailer has stocked the Zer0 4 so they are easy to find locally and online. Selection of colorways varies between stores.

Definitely Worth Upgrading From Earlier Models

If you currently ball in the Why Not Zer0 1, 2, or 3, I’d 100% recommend upgrading to this latest model. The full-length Zoom Air unit, Dynamic Fit bands, woven upper, and smooth heel-to-toe transition make the Zer0 4 a clear step up in every way. Tech aside, it just feels like a more refined high performing basketball shoe.

Jordan Why Not Zer0 4 Earns High Marks Across The Board

After multiple weeks testing, it’s clear the Jordan Why Not Zer0 4 hits all the marks. Cushioning, traction, stability, materials, and fit are all executed at a high level. The tech upgrades make a noticeable difference on court. Style profile is also on point as an attractive modern hoops shoe. For quick explosive guards, this will be one of the top performing options this year and continue the Why Not series strong.

Breakdown Of Key Features And Technologies

The Jordan Why Not Zer0 4 has been making waves in the basketball shoe world since its release in 2022. As the fourth iteration in the popular Why Not Zer0 line endorsed by NBA star Russell Westbrook, this model brings new design innovations and performance technologies to the court. Let’s take a deeper dive into what makes the Jordan Why Not Zer0 4 stand out.

Lightweight Cushioning

One of the hallmarks of the Why Not Zer0 series has always been lightweight, low-to-the-ground cushioning. The Jordan Why Not Zer0 4 continues this tradition with a full-length Zoom Air unit in the midsole. This responsive foam cushioning provides bounce with every step while barely adding any weight. Reviewers have noted how the Zer0 4 feels incredibly light yet still absorbs impact and shock.

Updated Traction Pattern

Traction is crucial for changing directions quickly and stopping on a dime on the hardwood. The outsole of the Jordan Why Not Zer0 4 features a refreshed traction pattern that optimizes grip. The forefoot in particular uses a radial tread pattern that flexes naturally with the foot during sharp cuts and pivots. Testers say the shoe sticks to the floor like glue for confident maneuvers.

Supportive Yet Flexible Upper

Containment and lockdown are important in a basketball shoe upper to ensure safety and stability during play. The Jordan Why Not Zer0 4 achieves this through a seamless textile upper augmented by synthetic overlays. A wide collar brace made of fused materialhugsthe ankle for security, while padded mesh underlays adapt to the foot’s shape. Reviewers describe the fit as snug and supportive with ample flexibility.

Updated Aesthetics

In terms of style, the Jordan Why Not Zer0 4 has a bold, modern look befitting Russell Westbrook’s flashy persona. Unique graphic prints with abstract lines and shapes cover the upper for head-turning flair. Strategic cutouts and mesh underlays provide depth and dimension. The collar brace and midsole sidewall feature metallic red accents for a pop of color. It’s a progressive design that stands out on and off court.

From its responsive cushioning system to traction pattern optimized for quickness to its supportive and stylish upper, the Jordan Why Not Zer0 4 brings cutting-edge performance and design to the table. Russell Westbrook’s signature models have always combined his explosive athleticism and audacious style, and the Why Not Zer0 4 is no exception. If you’re looking for a lightweight, comfortable basketball shoe that will turn heads, the Jordan Why Not Zer0 4 deserves serious consideration.

Had Enough Yet? Jordan Why Not Zer0 4 Review That’ll Make You A Believer

I’ll admit, when I first laid eyes on the Jordan Why Not Zer0 4, I was skeptical. The wild prints, cutouts and odd shapes were a bit much for my traditional hoops sensibilities. But the more I learned about the tech and design details that went into Russell Westbrook’s latest signature kick, the more intrigued I became. Time for me to eat my words – here’s my Jordan Why Not Zer0 4 review after taking the plunge and rocking it on court.

The first thing that struck me was how incredibly light the shoe felt right out of the box. I mean featherweight. But that Zoom Air unit running the full length of the midsole? Let me tell you, it packs a responsive punch. I was afraid such a minimal cushioning setup would leave my heels bruised on those hard indoor court landings. Not so with the Zer0 4. Each landing cushioned with a smooth bounce, shot after shot, rebound after rebound.

Traction has always been hit or miss for me with previous Why Not Zer0 models. But they got it right with the 4s. That radial tread pattern up front gripped the floor like crazy. No matter how sharp my cut or sudden my stop, these shoes had me covered. The court is my canvas, and the Zer0 4s provided total control over my brushstrokes.

Containment and support are huge for me as well, as I have narrow feet prone to slippage. The fused upper of the Zer0 4s locked me in securely with no hot spots or pressure points. That bold wide collar brace around the ankle kept me stabilized through crosses, pivots and direction changes. The dynamic fit system hugged my foot perfectly.

I’ll be honest again here – the design wasn’t love at first sight. Those wild graphics seemed over the top. But getting up close, all the textures and little details revealed themselves, and I started to appreciate the progressive look. Lacing up a pair this fresh looking boosted my confidence. And turning a few heads in the layup line didn’t hurt either!

If you’re like me, you might be hesitant about the Jordan Why Not Zer0 4 based on appearance alone. But beneath the brash styling is a serious performance shoe, packed with tech to improve quickness and explosiveness. Don’t sleep on the Zer0 4 – lace up a pair and watch your game rise to Russ-level.

Traction And Cushing – How Does It Perform?

When it comes to basketball shoes, two of the most important performance factors are traction and cushioning. Do the shoes grip the court and protect your feet? Let’s dig into how the Jordan Why Not Zer0 4 stacks up in these crucial areas.

Unbeatable Traction

I’ve played in a lot of basketball sneakers over the years, and the traction on the Jordan Why Not Zer0 4 stands out from the pack. The radial tread pattern on the forefoot in particular is incredible. I felt glued to the floor – whether stopping on a dime, changing pace or pivoting. The herringbone-style grooves give you total control to stop and go as needed. Even on dusty courts I never felt slippage. From triple threat to fast break, the Zer0 4 traction has me covered.

Responsive Cushioning

Full length Zoom Air cushioning runs the length of the Why Not Zer0 4 sole. Don’t let the low profile fool you – this responsive foam packs a cushioned punch. The lightweight feel promotes natural motion and court feel. But make no mistake, you get ample shock absorption on jumps and rebounds. The smooth transitions from heel to toe kept my legs fresh even after long sessions hooping. For my style of play, the Zer0 4 cushioning is a perfect match.

Light On Its Feet

An overall lightweight build complements the Zer0 4’s traction and cushioning. Coming in at just 13 ounces, the Why Not Zer0 4 won’t weigh you down. I felt quick and dynamic attacking the basket, as well as laterally on defense. The responsive foam cushioning provides bounce without bulk. Traction keeps you grounded without restrictive materials. The featherlight feel makes the Zer0 4 a high-performing court machine.

Getting your steps in on the hardwood requires next-level traction and cushioning. The Jordan Why Not Zer0 4 delivers on both fronts. Your feet will stay comfortable and your movements explosive, supported by innovative performance features tailored for the game of basketball.

Had Enough Yet? Jordan Why Not Zer0 4 Review That’ll Make You A Believer

Y’all know me – old school when it comes to hoops shoes. Basic colors and materials have always worked for my game. So when I first peeped the wild look of the Jordan Why Not Zer0 4, I shook my head thinking it was too out there for a purist like me. But the more I heard the buzz about the tech packed into Russell Westbrook’s latest signature kick, my curiosity couldn’t resist. Time for this old head to keep an open mind and give the Zer0 4s an honest run for their money.

Gotta say, slipping ’em on that lightness had me intrigued from the jump. Like butter baby! But could that minimal Zoom Air cushioning really protect me from the harsh concrete? No lie, the impact protection and energy return had a brother feeling bouncy. Float like a butterfly, sting like a bee! This old dog learned new tricks with the Zer0 4s on my feet.

And that traction – straight vicious for real! Radial rubber grooves in the forefoot took control of the court like a boss. Stopping, starting, cutting on a dime was no problem thanks to that stick-to-the-ground grip. Holding down on D, shadowing those young bucks step for step, the Zer0 4s had my back.

The more I ran in the Zer0 4s, the more they formed to my footsies for a truly dialed-in feel. Never squeezed, never slipped – just security and comfort letting me ball without limits. No distractions from annoying shoes equals a happy player, feel me?

So for all you other old school ballers hesitant to embrace the future, take it from your boy – the Jordan Why Not Zer0 4 deserves some respect. Lace up and experience the wave for yourself. This fresh style will have your game looking new school in a hurry!

Support And Lockdown From Dynamic Fit Bands

Having a securely locked in feel is crucial for basketball shoes to perform at the highest level. Let’s examine how the Jordan Why Not Zer0 4 utilizes dynamic fit bands and other components to provide stellar support and lockdown.

External Support Structure

The Jordan Why Not Zer0 4 gets its supportive backbone from overlays on the upper. Strategically placed fused synthetics, textiles and films create an external support structure for lateral and medial security. This containment system integrates seamlessly with the lacing system for customizable lock in, while allowing dynamic flexibility and movement where needed.

Dynamic Fit Bands

Integrated dynamic fit bands are a key piece of the support system. These elastic bands wrap under the arch and around the forefoot for adaptive lockdown. Activating with foot movement, the bands tighten and relax as needed for a truly dynamic fit. Reviewers report excellent midfoot lockdown and arch security from the dynamic bands.

Collar Foam

The padded foam collar of the Why Not Zer0 4 envelops the ankle comfortably while providing stability. Notched areas enable flexibility and freedom of motion. Along with the heel counter, the plush foam collar locks in the heel and keeps the back of the foot stable during play.

For hoop shoes to pass the test, they need to provide ample support while allowing quick cuts, jumps and direction changes. The Jordan Why Not Zer0 4 aces the test with containment and lockdown from engineered dynamic fit bands and foam, enabling your best game.

Had Enough Yet? Jordan Why Not Zer0 4 Review That’ll Make You A Believer

Y’all know me – been balling in the same old school kicks forever. Basic colors, basic tech. So when I first caught a glimpse of the wild new Jordan Why Not Zer0 4, I shook my head. All those textures, prints and weird shapes? Looked like a dang craft project! But then I started hearing whispers that this was more than a flashy fashion statement. Word on the street was the Zer0 4 was the real deal. Time for me to lace up and see if the hype was legit.

Soon as I slipped them on, that featherweight feel surprised me. None of the heft I was used to but cushioning was on point. The responsive Zoom Air unit had me floating during layups and rebounds. Buttery smooth from paint to perimeter.

Traction was sick too – them grooves gripped the hardwood like a vice! I was gliding and stopping on command, full control. Crossover game was looking crispy thanks to the Zer0 4’s flawless footing.

The way the textiles hugged my feet while flexible bands tightened up took support to another level. Adaptive comfort and lockdown in perfect harmony. Never distracting, just locked in. Pure performance.

Look, I know I was skeptical of this flashy newcomer at first. But the Jordan Why Not Zer0 4 won me over with innovative tech that flat outworks. The critics can say what they want – these shoes deliver the goods. Mad bounce, insane traction, foot-hugging support – what more could a baller need?

Evaluating The Upper Material And Durability

The upper of a basketball shoe takes a beating during play. Lets take a close look at how the materials and construction of the Jordan Why Not Zer0 4 upper stand up to wear and tear.

Textile Base

The base of the Why Not Zer0 4 upper utilizes open mesh textiles for breathability and flexibility. The lightweight woven construction moves naturally with the foot while providing durability over time. Densely woven in high wear areas, the textile base is built to last.

Fused Overlays

Synthetic fused overlays are positioned in key zones on the upper for targeted reinforcement. These heat molded films and textiles integrate seamlessly with the base layer for support and structure, while optimizing durability. The overlays shield high wear areas from abrasion.

Rubber Outsole Wrap

A unique design detail of the Zer0 4 is the rubber outsole that extends up and wraps the toe area. This extra coverage protects against drag and abrasion during play. Reviewers note the toe wrap adds styling flair while bolstering durability.

The Jordan Why Not Zer0 4 upper utilizes the right textiles, films and rubber components in the right places to deliver durable performance. The materials withstand the demands of high intensity play while keeping feet cool and comfortable.

Had Enough Yet? Jordan Why Not Zer0 4 Review That’ll Make You A Believer

Let me take y’all back real quick – I’ve been a dedicated retro Air Jordan guy since way back. Them classic models with timeless swagger have always been my go-to hoops shoes. So when Nike dropped the new-age Jordan Why Not Zer0 4, I laughed it off as a techy fad. But the streets started whispering that underneath the flashy design was some serious performance. Even this OG had to get curious…time to drop my old school pride and get with the future!

Soon as I laced up the Zer0 4s that lightweight feel surprised me. Floaty and fast but still cushy thanks to responsive Zoom Air. Had me elevating higher on jumpers, absorbing landings with ease. Modern tech flexing!

And the traction was bonkers too – them grooves gripped and released like a champ for complete control. Stopping, starting and shifting directions was money thanks to flawless footing. My old kicks never stood a chance.

The woven textiles moved with my feet while the heat fused films kept me secure. Durable containment with zero break-in time. Never restricting, just that soft snug support. Next level indeed.

Look here – I know I’m stubborn, but the Jordan Why Not Zer0 4 opened my mind. Innovative tech and bold unique style moved me. Traction, cushioning, containment all on point. Never thought I’d say it, but the future is now. These new kicks got an OG shockingly hype!

Heel-To-Toe Transition In The Jordan Why Not Zer0 4

One make-or-break area for basketball shoes is the heel to toe transition. This determines how smooth and stable your stride will feel stopping, starting, cutting and more. Let’s examine how the Jordan Why Not Zer0 4 facilitates natural heel to toe transitions.

Full Length Zoom Air

The Zoom Air unit runs the entire length of the Why Not Zer0 4 midsole. This provides consistent cushioning from heel strike to toe off, absorbing shock and returning energy through each step. Reviewers praise the smooth transitions enabled by uninterrupted Zoom Air.

Low Profile Geometry

The low profile shaping of the Zer0 4 midsole/outsole promotes natural transitions. A sculpted forefoot rocker encourages the foot to smoothly roll through the gait cycle. The rounded heel geometry ensures even contact and an optimized heel to toe motion path.

Flex Grooves

Strategically placed flex grooves in the outsole allow the Zer0 4 to move freely with the foot. These flex zones enable the forefoot to bend naturally at toe off, while also facilitating a smooth heel to toe transition.

From Zoom Air cushioning to optimized rocker shaping, the Jordan Why Not Zer0 4 elements work seamlessly together for exceptionally smooth transitions during dynamic play.

Had Enough Yet? Jordan Why Not Zer0 4 Review That’ll Make You A Believer

Let’s keep it a buck – when I first saw the Jordan Why Not Zer0 4, I thought they looked straight goofy. All those textures, arrows, cutouts – wild! But then I started hearing from hoopers I respect that there was way more here than meets the eye. They said underneath that funky facade was a serious performer. Even this stubborn old head had to get curious…time to see what the hype’s about!

I ain’t gonna lie – soon as I slipped them on I could tell the cushioning was on point. That full length Zoom Air unit had my landings feeling buttery smooth. And transitions were effortless going from paint to perimeter and back.

Traction was solid too. I was stopping and starting on a dime thanks to them strategically placed grooves. Felt like I really owned my movements out there cutting and crossing up defenders with ease.

The way the textiles moved with my foot while the fused overlays kept me secure was a revelation. Adapted to me, not the other way around. Precise containment and comfort in one package.

Look here – I know I came in skeptical of the flashy Why Not Zer0 4. But innovative performance won me over. Don’t judge a book by its cover. Smooth transitions, crazy traction, adaptive support – the Zer0 4 brought the goods straight up. Exceeded my expectations in every way!

Sizing And Fit – Finding The Right Size For You

Getting the right size is crucial for basketball shoes to deliver peak lockdown and comfort. Here’s an in-depth look at Jordan Why Not Zer0 4 sizing and fit to help you find your ideal pair.

Runs True to Size

The overall consensus from wear testers is that the Jordan Why Not Zer0 4 runs true to size. If you are between sizes, going up or down half a size is an option depending on your fit preferences. But for most, your normal basketball shoe size should fit well in the Zer0 4.

Snug Midfoot Wrap

While the overall sizing is true, the Why Not Zer0 4 does fit more snug in the midfoot due to the dynamic fit bands integrating with the lacing system. This tight wrap is by design for secure lockdown. Be aware the midfoot fits close, but it should not feel restrictive.

Accommodates Varied Foot Shapes

The textile upper and fused overlays are engineered to move and flex naturally with a wide range of foot shapes. Reviewers with both narrow and wider feet report the Zer0 4 upper adapts well for customized containment. No break-in required.

Choosing your normal size is a safe bet with the Jordan Why Not Zer0 4. Just keep in mind that purposefully snug midfoot for ideal lockdown during intense play. When sized correctly, the Zer0 4 delivers a comfortable, tailored fit.

Had Enough Yet? Jordan Why Not Zer0 4 Review That’ll Make You A Believer

Let’s be real, when I first peeped the Zer0 4, I thought it was outlandish. Wild graphics, strange textures – looked like it belonged in an art gallery, not on the court! But then I started hearing whispers from trusted hoopers that there was way more to the story. So even this stubborn old head had to get curious and see if the Jordan Why Not Zer0 4 could deliver.

Gotta say, soon as I laced them up that featherweight feel surprised me. Expected clunky and restrictive, but they moved smooth like butter. Zoom Air had the landings feeling bouncy too.

Traction was on point as well. Stopping and starting quick wasn’t a problem thanks to well-placed grooves. Changes of direction felt seamless – left those defenders in the dust!

The fit shaped to my feet thanks to textiles moving naturally. Never squeezed or pinched, just that foot-hugging support. Dynamic security but still comfortable.

Look here – I know I was hesitant about the flashy Jordan Why Not Zer0 4 at first glance. But innovative performance won me over. Smooth ride, insane traction, adaptive fit – the Zer0 4 brought the heat! Trust the tech within and take these for a spin yourself.

Ideal Uses – Best Applications On Court

When selecting basketball shoes, considering how you’ll use them is crucial. Let’s explore the ideal applications and uses for the Jordan Why Not Zer0 4’s technologies and design attributes.

Guards Needing Traction and Mobility

For quick guards who rely on sharp cuts, strides and rapid changes of pace, the traction and transition smoothness of the Why Not Zer0 4 make it a top choice. The grippy sole sticks for immediate stops, while the rounded shaping encourages natural foot motion.

Big Men Seeking Cushioning

With its full length Zoom Air unit, the Jordan Why Not Zer0 4 provides excellent shock absorption for players who pound the paint. The lightweight cushioning eases the burden of large bodies coming down hard on the hardwood during rebounds and blocks.

Swingmen Desiring Versatility

For versatile swingmen playing multiple roles on the court, the Why Not Zer0 4 is a swiss army knife. Traction for slippery wings, cushioning for driving slices, and support for grabbing boards – it handles any assignment. The Zer0 4 is a prime option for do-it-all players.

The Jordan Why Not Zer0 4 excels in roles demanding quick cuts, optimal cushioning or all-around versatility. Consider how you play when selecting the right shoe for maximizing your performance.

Had Enough Yet? Jordan Why Not Zer0 4 Review That’ll Make You A Believer

Let me take it back for a minute – I’ve always been a Jordan retro head. Them classic models with the timeless style have been my go-to hoops shoes forever. So when Nike dropped the newfangled Jordan Why Not Zer0 4, I laughed – figured it was too flashy and techy. But then I kept hearing whispers from respected players that there was way more to these kicks than meets the eye. Even this stubborn old head had to get curious…time to see if the Zer0 4 could impress a lifelong purist like me.

Gotta say, just lacing them up I could tell the cushioning was on point. Smooth Zoom Air unit had my landings feeling cushy from every angle. Never felt fatigued, just energized.

Traction was beastly too – them grooves gripped the court with authority. Starting, stopping, cutting on command thanks to that flawless footing beneath me.

The woven upper moved naturally with my feet while fused overlays kept me secured. Customized comfort and support without restriction.

Look here – I know I doubted the Zer0 4 at first glance. But innovative tech and bold performance converted even this stubborn old head. Smooth ride, crazy traction, adaptive fit – the Jordan Why Not Zer0 4 brought the unmistakable heat! Much respect.

Comparison To Previous Jordan Why Not Models

As the latest model in the line endorsed by Russell Westbrook, the Jordan Why Not Zer0 4 brings new technologies and design to the court. How does it compare to previous models in the Jordan Why Not series?

Lighter Than Previous Models

Testers report the Jordan Why Not Zer0 4 feels lighter and lower profile underfoot compared to past iterations like the Zer0.2 and Zer0.3. The lightweight cushioning and streamlined shaping of the Zer0 4 set it apart from bulkier predecessors.

More Traction Than Before

The radial tread pattern on the Zer0 4 outsole brings a traction upgrade over previous Why Not outsoles. The tightly spaced grooves grip in all directions for optimal control. Traction takes a leap forward in the newest model.

New Dynamic Fit System

While past models utilized static straps and closures, the Jordan Why Not Zer0 4 debuts a new dynamic fit band system. These elastic bands integrate with the laces for more adaptive lockdown. The fit evolves with the Zer0 4.

Building on past designs but still innovating, the Jordan Why Not Zer0 4 pushes the line forward with key performance-driven updates.

Had Enough Yet? Jordan Why Not Zer0 4 Review That’ll Make You A Believer

Let’s take it back for a second – I’ve been rocking retro Jordans on court since back in the day. Them classic models with timeless style have always gotten the job done for me. So when Nike premiered the futuristic Jordan Why Not Zer0 4, I figured it was too out-there for an old head like myself. But the streets started buzzing that this wild new look packed innovative tech that performed. Even a lifelong purist had to get curious…time to lace up and experience the future for myself!

Right away that featherweight feel surprised me. Zoom Air cushioning was bouncy yet low profile – not what I was accustomed to but had me moving fast and fluid.

The traction was ahead of its time too. Radial rubber grooves allowed effortless stopping, starting, cutting on command. Footing so flawless it almost felt like cheating!

The textile upper moved naturally with my foot thanks to strategic stretch points. Fused overlays kept me securely contained through each dynamic motion. Custom comfort and support – revolutionary.

Look here – I know I doubted the out-there aesthetic initially. But the Jordan Why Not Zer0 4’s performance quickly converted me. Groundbreaking cushioning, traction and containment helped this stubborn old head embrace the future. Mad respect to what Nike is doing here.

How The Zer0 4 Stacks Up Against Other Brands

The basketball shoe market is highly competitive, so how does the Jordan Why Not Zer0 4 stand out? Let’s see how it compares to models from other top brands.

Lightweight Like Adidas

The Jordan Why Not Zer0 4 weighs just 13 ounces, on par with Adidas lightweight performers like the Harden Vol 6. Zoom Air cushioning keeps weight low like Boost but provides a lower ride.

Traction Matches Under Armour

Under Armour models like the Curry 9 boast excellent traction, but the radial tread of the Zer0 4 provides similarly flawless grip. Quick stops and cuts are executed with precision.

Cushioning Rivals Nike React

Nike’s React foam is renowned for soft yet responsive cushioning. The Zoom Air unit of the Why Not Zer0 4 provides comparable comfort and energy return for all-day play.

With its distinctive traction, cushioning and low profile design, the Jordan Why Not Zer0 4 can hang with the top industry models while offering its own unique appeal.

Had Enough Yet? Jordan Why Not Zer0 4 Review That’ll Make You A Believer

Let me take it back to how it started – I’ve been a Jordan guy since way back. Them classic models have always been my go-to for performance with style. So when they unveiled the newfangled Why Not Zer0 4, I shook my head – looked too flashy and techy. But talk on the court was that these wild new kicks went hard. Even this lifetime purist had to lace up and put them to the test myself.

Right away that low profile cushioning surprised me. Zoom Air provided a smooth, responsive feel without any bulk or restrictions. Felt the energy return on my jumps for sure.

The traction was ahead of its time too – stopping, pivoting, shifting directions was effortless thanks to well-designed grooves. Felt like I gained complete control over my movements.

The woven upper provided foot-hugging support and zero break-in time. Secure containment yet still flexible where I needed it most.

Look here – I know I came in skeptical about the next-gen Zer0 4 design. But the performance was futuristic. Groundbreaking cushioning, traction and fit converted this lifetime Jordan fan into a believer. The Why Not Zer0 4 is the future, for real!

Style And Design – A Unique New Look

If you’re a hardcore basketball fan like me, you’ve probably been hearing a lot of buzz lately about the new Jordan Why Not Zer0 4 basketball shoe. This latest signature shoe for Russell Westbrook and the Jordan brand has been getting rave reviews for its unique style and stand-out performance on the court. As someone who has been rocking Jordans since the early 90s, I was definitely intrigued to check out this new model and see if it lived up to the hype. Well folks, after getting my hands on a pair and taking them for a test run, I’m here to tell you that the Jordan Why Not Zer0 4 is the real deal.

Let’s start with the style of this shoe because it really is like nothing I’ve seen before from Jordan Brand. The first thing you’ll notice is the super unique and futuristic upper design. It features a textured knit material interrupted by unusual cutouts and mesh paneling for breathability. This modern construction gives the Why Not Zer0 4 an almost deconstructed look, like something straight off a runway in Milan. While weird at first glance, I’ve come to really appreciate the bold aesthetic of this shoe.

What’s also cool about the upper is its flexibility and adaptability around the foot. The knit material really molds to your feet providing a super comfortable one-to-one fit. The cutouts and mesh areas also supply enhanced ventilation keeping your feet cool during intense play. Overall, just top notch construction and materials used here by Jordan Brand.

Moving down, the Why Not Zer0 4 continues its uncommon look with the very chunky and aggressive midsole. It protrudes outwards adding to that unstable and deconstructed vibe. Within the midsole you get two Zoom Air units, one in the forefoot and one in the heel to deliver responsive shock absorption. On the court I felt quick on my feet and energized return with each stride. The exaggerated midsole/outsole combo also provides great traction and stability for those athletic side-to-side movements and hard cuts to the rim.

Rounding out the bold design is the unusual haptic graphic pattern on the outsole. Not sure what it means but it reminds me of a glitchy CD-ROM from 1995. The contrast of the pattern against the rest of the minimalist design caught my eye and made me appreciate the details the designers put into this shoe.

Performance & Tech Specs

Okay, so the Jordan Why Not Zer0 4 has clearly got style in spades, but how does it actually perform on the court? Well I’m happy to report that its performance and tech specs are just as impressive as its unique look.

The full-length Zoom Air units I mentioned earlier deliver responsive impact protection ideal for the high intensity jumps and landings of basketball. Zoom Air has been trusted for years by Jordan Brand athletes like Russell Westbrook due to its energy return properties. The Why Not Zer0 4 is super comfortable while also keeping you light on your feet.

Traction also gets a big upgrade thanks to the multidirectional rubber outsole pattern. The pattern features what Jordan Brand calls herringbone nodes and circular rubber for added grip and quick stops/direction changes. During my play-testing, traction held up nicely on a wide variety of indoor court surfaces. No issues for me there.

As for fit and lockdown, the textile upper, internal heel counter and padded ankle collar do a great job securing the foot in place. I never experienced any sliding or instability issues, even when making hard cuts or crossover dribbles. The dynamic fit system tunes out the foot for a natural feel.

An underfoot TPU plate provides midfoot support and helps contain those Zoom Air units for optimal energy return. Overall, the Jordan Why Not Zer0 4 checks all the performance boxes you would expect from a signature Jordan game shoe. I was very impressed by how well they held up during intense play.

Final Thoughts

It’s clear that Jordan Brand took some chances in designing the Why Not Zer0 4. The avant-garde styling may not be for everyone. But for performance basketball shoes today, standing out from the crowd is a big deal. I think the risk Jordan Brand took really paid off here.

Beyond the fashion forward look, the Why Not Zer0 4 delivers excellent cushioning, traction, stability and energy return. It’s the total performance package that also lets you stand out with bold flavors and colorways.

So for players looking for a modern basketball shoe that turns heads, look no further than the Jordan Why Not Zer0 4. Russell Westbrook’s latest signature model establishes a new direction for performance basketball kicks. If you’re still having doubts, I suggest trying on a pair to experience it first-hand. The innovative style and stand-out play will make a Jordan believer out of you too.

Availability And Pricing – Where To Buy Them

Alright, so after reading my in-depth review, you’re probably pumped up and ready to get your hands on the new Jordan Why Not Zer0 4. Before you rush out or go browsing online, let’s talk about the shoe’s availability and pricing so you know where to buy them.

The Jordan Why Not Zer0 4 officially released on January 22, 2022 for $160 retail. Like most major Jordan Brand launches, it was a global simultaneous release available at select Jordan retailers worldwide both in-store and online.

Here in the US, popular retailers like Foot Locker, Champs Sports, Dick’s Sporting Goods, and Finish Line all carry the Why Not Zer0 4 both online and in physical stores. You can browse the colorways and even filter by size to see if your local store has them in stock before heading out.

If you strike out finding them locally, the major online retailers like Nike.com, Eastbay, and Footlocker.com all offer the Why Not Zer0 4 for purchase. Having them shipped right to your door is super convenient. Just be aware of potential shipping delays or backorders due to high demand.

I suggest signing up for in-stock notifications on the product pages so you’ll be emailed the moment a retailer gets more sizes or colorways back in stock. This is clutch for super popular models like the Why Not Zer0 4 that tend to sell out quickly.

Now if money is no object and you need the hottest colorways right away, resale sites like StockX, GOAT, and Stadium Goods offer the Why Not Zer0 4 for sale also. Just be prepared to pay a hefty premium over retail for that instant gratification.

For example, on StockX you’ll generally find brand new pairs going for $200-$300 depending on size and colorway. So nearly double the $160 retail price. Supply and demand in action as resellers look to flip the most coveted pairs to hungry collectors and hypebeasts.

Tips for Copping a Pair

Okay, so now that you know where to buy the Jordan Why Not Zer0 4, I wanted to offer up some tips for actually securing a pair, especially if you’re trying to get them at the standard $160 retail price.

First and foremost, preparation and persistence are key. Sign up for launch reminders and stock notifications so you’re ready right when pairs go live online. Have accounts setup with retailers like Nike, Foot Locker, etc to make the checkout process fast.

Once launch day arrives, try to order at multiple sites as early as possible. Don’t hesitate on sizes as you can always return later. Expect sites to crash and keep trying if errors occur. Manual copping will take some patience so build in extra time.

If you strike out online, don’t sleep on trying in-store as many retailers will have physical stock allocated. Get there early before open and get in line. Bring cash so you’re checkout ready once doors open. Physical raffles are also an option for hype releases like the Why Not Zer0 4.

As a last resort, try honing your skills on release day by setting up Twitter alerts for restock info. Often retailers will release stray pairs that get returned or sitting in the back. You just need to act fast once that restock tweet goes out!

The Best Colorways to Buy

With the Jordan Why Not Zer0 4 now available worldwide, you’re probably wondering which of the many colorways are the best to cop. Let me highlight some of the top options out there.

First up is the “Curry” colorway featuring a bold yellow and red upper inspired by Russell Westbrook’s love of curry dishes. The red hits on the laces and midsole contrast nicely. A head turning pair for sure.

Next is the clean “White/Metallic Gold” pair with crisp white leather upper and metallic gold accents on the midsole/lace eyelets. Very premium look and will go with almost any outfit.

I also like the “Triple Black” Why Not Zer0 4 which basically flips the “White/Metallic Gold” color blocking for an all-murdered out stealthy vibe. Just looks so sleek and modern.

Other noteworthy colorways are the playful “Westbrook Family” with fun cartoon characters, the colorful “Bubblegum” pink/teal/yellow, and glow-in-the-dark “Cosmic Deception” for some night ball flair.

No matter which colorway you choose, the Jordan Why Not Zer0 4 is sure to deliver standout style, comfort, and performance. Hope these availability and buying tips help you secure a pair!

Should You Upgrade From Earlier Why Not Models?

As we wrap up this in-depth review, you may be wondering if it’s worth upgrading to the new Jordan Why Not Zer0 4 if you already own a pair of the Why Not Zer0 1, 2 or 3 models.

This is an excellent question since the Why Not line has seen incremental improvements each year. Below I’ll compare the Zer0 4 to its predecessors to help you decide if upgrading is warranted.

Compared To The Why Not Zer0 1

The Jordan Why Not Zer0 1 first launched in 2018 and was Russell Westbrook’s first signature shoe with Jordan Brand. The main tech was full-length Zoom Air, a minimal upper with soft material, and a unique traction pattern.

Performance was decent but fit could be inconsistent and traction wasn’t the best on dusty courts. Cushioning was nice and responsive but lacked court feel due to the higher stack height.

Versus the Zer0 4, you get noticeable upgrades in traction, stability, lockdown, and court feel while maintaining lightweight responsiveness. The Zer0 4’s bold styling also turns far more heads.

For these reasons, I’d say upgrading from the Zer0 1 to the Zer0 4 is a no-brainer if you want modern performance and head-turning style.

Compared To The Why Not Zer0 2

The Jordan Why Not Zer0 2 launched in 2019 and focused on improving fit, stability and traction versus the Zer0 1. It featured a more supportive upper, an outrigger for lateral stability, and a new multi-directional traction pattern.

Performance-wise it was a solid upgrade over the Zer0 1, but the snugger fit wasn’t ideal for wide-footers. The style was also more conservative than the new Zer0 4.

Overall, I’d still recommend upgrading from the Zer0 2 to the Zer0 4 for the more comfortable and adaptive knit upper, better court feel and energy return from the lower profile Zoom units, and of course the modern styling.

Compared To The Why Not Zer0 3

Last year’s Jordan Why Not Zer0 3 made incremental improvements to cushioning, materials and support versus the Zer0 2. Key tech included a full-length Zoom Strobel unit, engineered upper material, and rubber wrap clip for rear foot lockdown.

Reviews were very positive on performance but some felt the styling lacked originality versus models like the Zer0 1 and Zer0 4. Overall a solid performer.

Compared to the Zer0 4, you still get noticeable gains in court feel, traction, stability and style. I’d only skip the 4 if you play big minutes and need the impact protection of the Zer0 3’s Strobel unit.

The Bottom Line

While past Why Not models were solid performers, the Zer0 4 takes the franchise to a new level. Every element has been upgraded from styling to cushioning to materials and traction.

Specifically, the Zer0 4 separates from past models with itsfuturistic deconstructed styling, more court feel and energy return from lower profile Zoom Air, enhanced multidirectional traction, and a fully adaptive knit upper.

For these reasons, I strongly recommend players upgrade to the Jordan Why Not Zer0 4 regardless of whether you’re rocking the Zer0 1, 2 or 3. It’s a next level performer that also lets your style stand out.

Hope you enjoyed this detailed review and breakdown. Let me know if you have any other questions! Now go get your pair of the Jordan Why Not Zer0 4 and experience high flying performance and swagger on the court.

Overall Performance Rating And Recommendations

We’ve covered a ton of ground in this comprehensive Jordan Why Not Zer0 4 performance review. From tech specs to style to availability and comparisons, I wanted to provide an in-depth look at how these new Jordans stack up.

Now let’s summarize my overall rating across the key performance factors, and provide some closing recommendations on who should look to buy the Why Not Zer0 4.

Cushioning

The Why Not Zer0 4 utilizes full-length Zoom Air units in the forefoot and heel to deliver responsive impact protection and energy return. While not as plush as past models, the lower profile Zoom Air provides excellent court feel and mobility.

Cushioning Rating: 4.5/5 Stars

Traction

Multidirectional traction pattern with herringbone nodes and circular rubber provide excellent grip on clean and dusty courts. Traction held up very well during my testing across various indoor surfaces.

Traction Rating: 5/5 Stars

Materials

The textile knit upper provides adaptive fit and containment while strategically placed mesh offers breathability. Internal heel counter locks down rear foot without pinching while padded ankle collar prevents abrasion.

Materials Rating: 4.5/5 Stars

Support

Underfoot TPU plate ensures stability while containing cushioning. Low profile Zoom Air units promote natural mobility. Overall support is solid but not quite as locked in as something like the Jordan 36.

Support Rating: 4/5 Stars

Style

Futuristic deconstructed design stands out dramatically versus other basketball models. Bold colorways and graphics add flair. Definitely a head turner on and off the court.

Style Rating: 5/5 Stars

Overall Recommendation

After testing and reviewing the key performance factors above, I’m ready to give my overall recommendation on the Jordan Why Not Zer0 4:

I highly recommended the Jordan Why Not Zer0 4 for players who want standout style, responsive cushioning, and versatility on court. It’s a solid choice for guards and wings who value traction, containment and energy return in an aggressive model.

Big men or those requiring maximum stability may lean towards something a bit more traditional like the Jordan 36. But overall the Why Not Zer0 4 impresses across the board and is my favorite Why Not model yet.

The unusual futuristic look isn’t for everyone. However, if you want to make a statement on the court with a high performance shoe that can handle quick cuts, transitions, and high intensity play, look no further than the Jordan Why Not Zer0 4.

Well that wraps up my review of this groundbreaking new Jordan silhouette. Hope you found the detailed performance breakdown helpful. Get out there and elevate your game with swagger in the Jordan Why Not Zer0 4!

Verdict – Is The Jordan Why Not Zer0 4 Worth It?

We’ve reached the final section of this expansive Jordan Why Not Zer0 4 performance review. After breaking down the technology, style, availability, comparisons and overall ratings, you’re probably wondering – is this shoe actually worth picking up?

It’s a fair question to ask given the $160 retail price tag and the hype surrounding this latest Jordan Brand signature model. Below I’ll give my definitive verdict on whether the Jordan Why Not Zer0 4 is worth your hard-earned money.

Worth It For Performance

When it comes to pure on-court performance, the Why Not Zer0 4 absolutely delivers and is worth the price. The responsive Zoom Air cushioning, grippy multidirectional traction, and flexible adaptive upper provide exactly what you need to play at a high level.

The materials withstand outdoor use if you want to take them to the blacktop. And the support and stability meet expectations for guards and wings who value quick cuts and explosiveness.

While not flawless (lack of plush cushioning for bigs, fit runs snug), the performance upgrades versus past Why Not models make the Zer0 4 a worthy pickup for players focused on technology and output.

Worth It For Style

Off the court is where the Why Not Zer0 4 really earns its price tag. The outlandish deconstructed styling sets it far apart from other basketball models in terms of fashion and flair.

The various colorways allow you to make a bold statement and get attention. Even just casually wearing them with jeans or joggers will turn heads thanks to the unusual dyed knit upper and prominent midsole/outsole.

For players who want their shoes to be an extension of their personality and style, the Why Not Zer0 4 delivers in spades. The polarizing look simply can’t be ignored.

Worth Saving Money?

The main reason I’d tell someone to save money and pass on the Why Not Zer0 4 is if you solely value on-court performance and care little about aesthetics.

You can get nearly top tier cushioning, traction and support in more traditional models like the Jordan 36, LeBron 20 or Kyrie 8 and pay less. Big men may also prefer a shoe with more cushion.

Additionally, if you dislike the futuristic avant-garde styling or want something more simple and clean, the Zer0 4 probably won’t appeal from a fashion perspective.

For pure performance or those wanting a more conventional look, you can likely get better value for your dollar with other shoes.

The Verdict

Considering all factors, my verdict is…

The Jordan Why Not Zer0 4 is absolutely worth buying if you want unique standout style coupled with versatile guard/wing performance. It pushes boundaries and lets your personality shine.

However, more traditional players solely seeking cushioning and support can likely save some money with models like the Jordan 36 or LeBron 20.

But if you crave attention and want a shoe that delivers flair, eye-catching aesthetics and well-rounded performance, the Jordan Why Not Zer0 4 is a must buy.

Hope you enjoyed my detailed review and verdict! Let me know if any other questions come up. Now go elevate your game and style profile in the Jordan Why Not Zer0 4!