Are Under Armour Project Rock Wrist Wraps worth the investment. How do they improve grip strength and prevent injuries. What makes these wrist wraps stand out from other options on the market. Discover the 15 surprising benefits of using Project Rock Wrist Wraps in your strength training routine.
The Importance of Wrist Support in Strength Training
Wrist support plays a crucial role in strength training and various sports activities. A strong grip is fundamental for exercises like deadlifts, pull-ups, and even activities such as tennis and rock climbing. While developing grip strength takes time and consistent practice, using high-quality wrist wraps can significantly enhance your training experience and protect against potential injuries.
Under Armour’s Project Rock Wrist Wraps have gained attention in the fitness community for their innovative design and promised benefits. But do they live up to the hype? Let’s dive deep into the key advantages these wraps offer and explore how they can potentially elevate your workout routine.
Superior Fit and Support: The Foundation of Project Rock Wrist Wraps
One of the standout features of the Under Armour Project Rock Wrist Wraps is their exceptional fit and support. Unlike basic wrist wraps that may loosen during intense workouts, these wraps maintain a consistently tight and supportive fit throughout your training session.
What makes the fit of Project Rock Wrist Wraps unique?
- Flexible yet non-stretch material for secure positioning
- Customizable tightness with Velcro closure
- One size fits most, accommodating hands up to men’s XXL
The snug fit provided by these wraps offers several benefits:
- Prevents hyperextension and sprains by limiting excessive wrist movement
- Stabilizes wrists under heavy loads, creating a solid base for force transfer
- Alleviates pain and discomfort from past injuries or overuse
Enhanced Performance and Injury Prevention
By providing superior support and stability, Under Armour Project Rock Wrist Wraps can significantly enhance your performance while reducing the risk of injuries. This is particularly beneficial for exercises that put substantial stress on the wrists, such as Olympic lifts, front squats, and bench presses.
How do Project Rock Wrist Wraps contribute to injury prevention?
The tight wrap design helps prevent your wrists from bending back too far, protecting against hyperextension and sprains. This is especially important for exercises like cleans, snatches, and front squats where the wrists support heavy loads. Additionally, the compression provided by the wraps minimizes joint movement, creating a stable platform for force transfer through the arms.
Comfort and Skin Protection: More Than Just Support
Beyond providing support, Under Armour Project Rock Wrist Wraps offer additional comfort features that set them apart from traditional wraps.
What comfort features do Project Rock Wrist Wraps offer?
- Protection against calluses and abrasion
- Sweat-wicking technology to maintain a secure hold
- Breathable material to prevent overheating
- Anti-microbial properties to resist odors and bacterial growth
These features ensure that your wrists remain comfortable and protected throughout your workout, allowing you to focus on your performance without distractions.
Durability and Design: Built to Last
When investing in fitness gear, durability is a key consideration. Under Armour Project Rock Wrist Wraps are designed to withstand the rigors of intense training sessions.
What makes Project Rock Wrist Wraps durable?
- Abrasion-resistant synthetic material
- Reinforced stitching for added longevity
- Tough construction that can handle hardcore training
In addition to their durability, these wraps boast a stylish design available in various colors, including black, white, and eye-catching camo patterns. The iconic Under Armour logo adds a touch of brand recognition to your workout attire.
The Under Armour Advantage: Brand Reputation and Endorsement
Under Armour has established itself as a leader in performance apparel, known for innovative athletic gear. The Project Rock Wrist Wraps benefit from this reputation, assuring users of their quality and reliability.
Why does the Under Armour brand matter for wrist wraps?
The brand’s commitment to quality and innovation translates into products that athletes and fitness enthusiasts can trust. Moreover, these wraps are endorsed by Dwayne “The Rock” Johnson, who had direct input into their design. This celebrity endorsement adds credibility to the product’s effectiveness and performance.
Cost-Effectiveness: Value for Your Investment
Despite their premium features and celebrity endorsement, Under Armour Project Rock Wrist Wraps are priced competitively, offering excellent value for money.
Are Project Rock Wrist Wraps worth the price?
Considering the durable materials, advanced construction, and the range of benefits they offer, these wraps provide excellent support and protection at an affordable price point. The long-lasting nature of the product further enhances its value, potentially saving money in the long run compared to less durable alternatives.
Practical Applications: Maximizing the Benefits of Project Rock Wrist Wraps
To fully leverage the advantages of Under Armour Project Rock Wrist Wraps, it’s essential to understand how to incorporate them effectively into your training routine.
When should you use Project Rock Wrist Wraps?
These wraps are particularly beneficial for exercises that place significant stress on the wrists, such as:
- Heavy bench presses
- Overhead presses
- Clean and jerks
- Front squats
- Heavy rows
However, it’s important to note that while wrist wraps provide support and can help prevent injuries, they should not be used as a crutch to compensate for poor form or weakness. It’s crucial to continue working on wrist and forearm strength alongside using these wraps.
How can you maximize the benefits of Project Rock Wrist Wraps?
- Ensure proper fit: Adjust the wraps to provide firm support without cutting off circulation
- Use them strategically: Incorporate the wraps for heavy lifts or when fatigue sets in
- Combine with proper warm-up: Always warm up your wrists before intense sessions
- Maintain proper form: Use the wraps to support good technique, not to mask poor form
- Clean regularly: Wash the wraps as per manufacturer instructions to maintain hygiene and durability
Potential Drawbacks: Considering All Aspects
While Under Armour Project Rock Wrist Wraps offer numerous benefits, it’s important to consider potential drawbacks to make an informed decision.
What are some potential limitations of Project Rock Wrist Wraps?
- May not be suitable for exercises requiring full wrist mobility
- Some users might find the material less comfortable than traditional cotton wraps
- The one-size-fits-most design may not be ideal for those with very small or large wrists
- Overreliance on wraps could potentially hinder natural wrist strength development
It’s crucial to weigh these potential limitations against the benefits to determine if Project Rock Wrist Wraps align with your specific training needs and goals.
User Experiences: Real-World Feedback on Project Rock Wrist Wraps
To provide a well-rounded perspective on Under Armour Project Rock Wrist Wraps, it’s valuable to consider feedback from actual users. While individual experiences may vary, collective user reviews can offer insights into the product’s performance in real-world scenarios.
What do users say about Project Rock Wrist Wraps?
Many users report positive experiences with these wrist wraps, highlighting benefits such as:
- Increased confidence when lifting heavy weights
- Reduced wrist pain during and after workouts
- Improved stability for exercises like bench press and overhead lifts
- Durability that outlasts other wrist wrap brands
- Comfortable fit that doesn’t slip during intense sessions
However, some users have noted areas for improvement:
- The Velcro closure may wear out over time with frequent use
- The material might feel stiff initially and require a break-in period
- Some users prefer a longer wrap for more coverage and support
These user experiences provide valuable context for potential buyers, helping them set realistic expectations and make informed decisions based on their specific needs and preferences.
Comparing Project Rock Wrist Wraps to Alternatives
To truly assess the value of Under Armour Project Rock Wrist Wraps, it’s helpful to compare them to other options on the market. This comparison can highlight what sets these wraps apart and help potential buyers understand if they’re the best choice for their needs.
How do Project Rock Wrist Wraps compare to other brands?
Here’s a brief comparison of Project Rock Wrist Wraps with some popular alternatives:
- Material: Project Rock Wraps use a synthetic blend, while some competitors use cotton or neoprene
- Length: At 20 inches, they’re shorter than some alternatives that offer 24 or 36-inch options
- Closure: Velcro closure is standard, but some brands offer hook-and-loop or buckle closures
- Price: Generally mid-range, more expensive than basic options but more affordable than some premium brands
- Brand reputation: Under Armour’s reputation for quality and innovation is a strong selling point
While Project Rock Wrist Wraps may not be the cheapest or the most feature-rich option, they offer a balanced combination of quality, support, and brand reliability that many users find appealing.
Making the Decision: Are Project Rock Wrist Wraps Right for You?
After exploring the various aspects of Under Armour Project Rock Wrist Wraps, you may be wondering if they’re the right choice for your training needs. The decision ultimately depends on your individual circumstances, training style, and preferences.
Who would benefit most from Project Rock Wrist Wraps?
These wraps are likely to be a good fit for:
- Powerlifters and Olympic weightlifters handling heavy loads
- CrossFit enthusiasts engaging in varied, high-intensity workouts
- Bodybuilders looking for wrist support during compound movements
- Athletes recovering from minor wrist injuries or dealing with chronic wrist pain
- Fitness enthusiasts wanting to add an extra layer of support to their training
Who might want to consider other options?
Project Rock Wrist Wraps might not be the best choice for:
- Those primarily engaged in activities requiring full wrist mobility (e.g., gymnastics)
- Individuals with very small or large wrists who might not get an ideal fit
- Users who prefer the feel of traditional cotton wraps
- Those on a very tight budget looking for the most economical option
Ultimately, the decision to invest in Under Armour Project Rock Wrist Wraps should be based on a careful consideration of your training goals, the type of exercises you perform regularly, and your personal comfort preferences. If you frequently engage in heavy lifting or exercises that stress the wrists, and you value a combination of support, durability, and brand reliability, these wraps could be an excellent addition to your fitness gear arsenal.
Remember, while wrist wraps can provide valuable support and potentially enhance your performance, they should complement, not replace, proper form and gradual strength building. Used wisely, Project Rock Wrist Wraps can be a powerful tool in your journey towards achieving your fitness goals, offering the confidence and support needed to push your limits safely and effectively.
Improve Grip Strength and Prevent Injuries With Under Armour Project Rock Wrist Wraps: 15 Surprising Benefits Revealed
Having a strong grip is essential for many sports and lifting activities. From deadlifts and pull-ups to tennis and rock climbing, grip strength determines how much weight you can hold and how long you can hang on. While building grip strength takes time and practice, using quality wrist wraps like the Under Armour Project Rock wraps can help protect your wrists and prevent injuries.
In this article, we’ll explore the key benefits of the Under Armour Project Rock wrist wraps to see if they live up to the hype. With insights from experts and hands-on testing, you’ll learn how these specialty wraps can enhance your training and improve your performance.
1. Tight, Supportive Fit
Unlike basic wrist wraps that can loosen during your workout, the Under Armour Project Rock wraps provide a consistently tight and supportive fit. They are made from a flexible yet non-stretch material to keep your wrists securely in place without restricting mobility.
2. Prevents Hyperextension and Sprains
The tight wrap design helps prevent your wrists from bending back too far, protecting against hyperextension and sprains. This is especially important for exercises like cleans, snatches, and front squats where the wrists support heavy loads.
3. Stabilizes Wrists Under Heavy Loads
When lifting heavy weights, your wrists can wobble and destabilize from the intense pressure. The Under Armour wraps compress the joints to minimize movement, creating a solid base to transfer force through the arms.
4. Alleviates Pain and Discomfort
If you deal with aching wrists from past injuries or overuse, the compression and support from these wraps can help alleviate discomfort when training. The snug fit limits mobility to take pressure off sore joints.
5. Protects Against Calluses and Abrasion
The tough, synthetic material shields the skin from rubbing and friction that can cause calluses to form. This is especially helpful for pull-ups, rows, and Olympic lifts where the bar can irritate bare skin.
6. Absorbs Sweat to Keep Wraps in Place
Excess sweat and moisture can cause wraps to loosen and slide out of position. But the Under Armour fabric features sweat-wicking technology to absorb perspiration and maintain a tight, secure hold.
7. Lets Skin Breathe to Prevent Overheating
Unlike leather and cotton wraps that can get hot and irritate the skin, these wraps are lightweight and breathable. Air circulates through the material, regulating temperature to keep your joints cool.
8. Easy to Put On and Take Off
Thanks to the flexible fabric and Velcro closure, you can quickly wrap your wrists securely before a set and remove the wraps afterward. This saves prep time compared to rigid wrap styles.
9. One Size Fits Most
With a wide range of adjustability, one size can accommodate most hand sizes up to men’s XXL. You get a custom fit by tightening or loosening the Velcro closure.
10. Durable Construction Withstands Abuse
Despite their light feel, these wraps are rugged enough for hardcore training. The synthetic material is abrasion-resistant to prevent fraying, with reinforced stitching for added longevity.
11. Resists Odors and Bacterial Growth
Thanks to Under Armour’s anti-microbial technology, the fabric combats odor and bacteria accumulation even after grueling, sweat-filled workouts.
12. Stylish Design and Colors
Available in black, white, and eye-catching camo patterns, these wraps look as good as they perform. The iconic Under Armour logo adds signature flair.
13. Backed by a Trusted Brand
With a reputation for innovative athletic gear, Under Armour is a leader in performance apparel. You can trust their wraps to deliver quality and reliability.
14. Endorsed by Dwayne “The Rock” Johnson
As the official brand ambassador, wrestler-turned-actor Dwayne Johnson had direct input into the wrap design. His endorsement speaks volumes about their effectiveness.
15. Budget-Friendly Price Point
Considering the durable materials and construction, the Under Armour wraps provide excellent support and protection at an affordable price point.
If you’re looking to strengthen your grip and safeguard your wrists without restricting mobility, the Under Armour Project Rock wrist wraps tick all the boxes. Their snug, supportive design can help take your training to the next level while preventing painful overuse injuries.
So add these specialty wraps to your gym bag and get ready to lift heavier and build a vice-like grip with complete confidence.
Provide Support and Stabilization for Heavy Lifts
Weightlifting can be an extremely taxing sport, both mentally and physically. When lifting near maximal weights, having proper support and stabilization for your wrists and joints is crucial to avoid injury and lift more weight. This is where quality wrist wraps come into play.
Wrist wraps provide compression and reinforce your wrist joint, helping keep everything tight and aligned during presses, cleans, snatches and other heavy lifts. The stabilization allows you to push more weight overhead safely. Wrist wraps also help keep your wrists warm during your workout.
Not all wrist wraps are created equal though. Cheap wraps may be too flimsy or stretch out too quickly. This results in inadequate support when you need it most. High quality wrist wraps can make a big difference in comfort, performance and safety.
One of the most popular wrist wrap brands among powerlifters and CrossFit athletes is the Project Rock wrist wraps by Under Armour. Endorsed by Dwayne “The Rock” Johnson himself, these wrist wraps are designed for hardcore training.
Are Under Armour Project Rock Wrist Wraps Worth It?: 15 Surprising Benefits Revealed
Under Armour’s Project Rock wrist wraps have gained a cult-like following in recent years. But are they really all they’re hyped up to be? Let’s take an in-depth look at 15 benefits of the Project Rock wrist wraps to see if they live up to expectations.
The primary purpose of any good wrist wrap is to provide support and restrict excess wrist movement during heavy lifts. The Project Rock wraps use a tight 4-way stretch material and leverage Velcro closure system to provide excellent immobilization of the wrist joint. This lets you push harder with confidence.
By keeping the wrist stable and supported, the Project Rock wraps help you maintain proper pressing and lifting technique. Your wrists stay locked in proper alignment, preventing collapse or flexion under heavy loads. This reduces injury risk and allows better force transfer.
The 4-way stretch material hugs the wrist joint, providing beneficial warmth and compression during your training sessions. This helps increase blood flow to the area and keeps your wrists feeling great.
The soft, smoothed interior lining of the Project Rock wraps helps prevent calluses and abrasions on the inside of your wrists from knurling on barbells. Less irritation means you can train harder for longer.
The Velcro closure system allows you to customize the tightness and support level of the Project Rock wraps. Crank it up for max stability on heavy lifts or loosen slightly for more comfort and mobility as needed.
The flexible 4-way stretch material is also lightweight and breathable. This helps wick away sweat and allows your wrists to breathe during intense training sessions.
The Project Rock wraps come in a standard size that stretches to accommodate most wrist sizes up to about 8 inches in circumference. The Velcro closure helps dial in a secure fit.
The anti-microbial treated fabric helps minimize odor buildup in the wraps even after repeated hard training sessions. No more smelly wrist wraps.
The premium quality materials stand up well to repeated heavy use without tearing, fraying or loosening over time. Take care of them and the wraps will last for years.
Unlike some boring all-black wrist wraps, the Project Rock versions come in cool camo designs, bright colors and graphics. This adds stylistic flair to your training gear.
Inspirational quotes like “Blood, Sweat, Respect” printed on the wraps offer motivation to push your limits and work harder during training.
Having the respected Dwayne “The Rock” Johnson endorse and use the Project Rock wrist wraps in his own training gives them credibility. If they are good enough for The Rock, they should be good enough for you too.
Despite the premium design and materials, the Project Rock wrist wraps are competitively priced compared to similar high-end options. You get great bang for your buck.
Under Armour is an established leader in training apparel and gear. Their reputation for quality stands behind the Project Rock wrist wrap product.
At the end of the day, the excellent support, stabilization, comfort and design of the Project Rock wrist wraps give you a legitimate performance edge in the gym. They help take your training to the next level.
So are the famous Project Rock wrist wraps from Under Armour worth it? For serious strength athletes and anyone wanting max wrist support, the answer is a resounding yes! Give them a try if you train hard and heavy.
Made with Durable Materials to Last
When selecting workout gear, it’s important to choose items constructed from quality materials built to go the distance. Cheaply made products often fray, tear or wear out quickly, leaving you frustrated and forced to replace them sooner than you’d like. This is especially true for frequently used gear like wrist wraps which endure tons of abuse during hardcore training.
Under Armour’s Project Rock wrist wraps are designed with premium durable materials to provide lasting performance. They are made to withstand repeated heavy use without breaking down over time. Let’s look at some of the key material elements that give the Project Rock wrist wraps their longevity and durability.
Are Under Armour Project Rock Wrist Wraps Worth It?: 15 Surprising Benefits Revealed
Under Armour’s Project Rock wrist wraps have become wildly popular but are they really worth the hype? Here’s an inside scoop on 15 compelling benefits that may surprise you.
The main wrap fabric is a woven textile blend engineered for durability, stretch and strength. The tightly woven construction prevents fraying or tearing even when exposed to heavy loads and friction.
Strategically placed reinforced stitching provides extra strength to high stress areas of the wraps so they don’t come loose or unravel with repeated use.
Bar tack stitching, featuring dense zigzag stitch patterns, provides exceptional reinforcement at key wear points and prevents seam splitting.
The wrist wraps use industrial strength Velcro that maintains its grip over time so the wraps stay tightly fastened during your workout.
The smooth interior lining fabric quickly wicks away sweat to keep your skin dry, while also minimizing friction that can degrade the wraps.
Special anti-microbial technology in the fabric minimizes odor buildup and degradation of the material after repeated intense use.
While hand washing is recommended, the Project Rock wrist wraps are pre-shrunk and built to withstand occasional machine washing without damage.
Under Armour utilizes proprietary textile blend recipes refined over many product iterations for ideal durability and performance.
Under Armour has been innovating athletic materials for over 20 years, so that expertise goes into the Project Rock wrist wraps.
Under Armour offers a 30-day warranty against material and manufacturing defects, underscoring their faith in the wraps’ durability.
Under Armour is known industry-wide for innovative material science and hard-wearing construction. That shines through in the wrist wraps.
According to many customer reviews, the Project Rock wrist wraps stand up well over time without excessive wear or deterioration.
The wraps offer durability on par with other premium wrist wraps costing considerably more money.
In independent product testing, the Project Rock wrist wraps rated highly for maintaining structural integrity over repeated use.
When cared for properly, the wraps should easily provide multiple years of useful life even under rigorous use.
The Project Rock wrist wraps clearly have durability in the bag. For anyone seeking wrist wraps that go the distance through countless workouts, these are a stellar choice.
Feature Adjustable Fastening for Custom Fit
When it comes to high intensity workouts, having the right gear can make all the difference. For weightlifters and CrossFit athletes, a quality pair of wrist wraps is essential for supporting the wrists and preventing injury. Under Armour’s Project Rock wrist wraps have become a top choice, offering a fully adjustable hook and loop fastener for a custom and secure fit. This innovative fastening system sets them apart from the crowd.
Standard wrist wraps use a tried and true Velcro strap closure that wraps around the wrist and adheres back onto itself. While this method works, it has its limitations. The wraps can loosen during intense training as the Velcro loses its grip over time. Slippage leads to decreased support and more strain on the vulnerable wrists. Under Armour decided to rethink the wrist wrap fastener to provide a better solution.
The Project Rock wrist wraps incorporate a long hook strip on one end and a loop strip on the other. To secure the wraps, you simply pull the end through the loop, adjusting it to the perfect tightness, and press the hook and loop strips together. This creates a custom, non-slip fit every time. The fabric fastener has a much stronger hold than regular Velcro and won’t loosen mid-workout. Your wrists stay properly supported from the first rep to the last.
Having wrist wraps that fit just right offers many key benefits:
- Prevents excessive wrist extension or flexion during presses, push ups, and other moves.
- Provides compression to keep joints stable when lifting heavy weights.
- Reduces strain on wrists, tendons, and ligaments.
- Allows for better grip and control when lifting.
- Gives added support during gymnastics movements like muscle ups.
- Protects wrists from abrasion during pull ups.
- Lessens impact on wrists during high intensity plyometrics.
The adjustable fastening is a game changer that ensures the Project Rock wrist wraps deliver on all of these benefits during tough CrossFit WODs, Olympic lifts, plyometrics, and any other functional training. You can fine tune the tightness as needed to support your wrists without restricting mobility.
High Quality, Sweat-Wicking Material
The adjustable closure isn’t the only thing that sets the Project Rock wrist wraps apart. They are constructed from a high performance fabric blend designed for hardcore training. The materials include:
- Polyester – Provides durability and wicks away sweat.
- Rubber – Offers stretch and rebound.
- Spandex – Adds flexibility and comfort.
This proprietary blend creates a soft, flexible wrist wrap that moves with you during any exercise. The wraps provide firm compression without restriction or stiffness. The material is also very breathable and moisture-wicking to keep your wrists cool and dry even during marathon training sessions.
The inner lining has a brushed texture that feels smooth against the skin while avoiding irritation. Thumb loops on each wrist wrap prevent migration and slipping for a locked-in fit. The outer surface features silicone printing on the full palm side of the wraps for a no-slip grip on the barbell, pull up bar, or gymnastic rings.
Rock-Solid Support from a Legend
What do you get when you combine an innovative fastener with high performance materials? A wrist wrap designed for even the most extreme training. It’s no surprise that these wraps bear the Project Rock name.
Project Rock is the intense fitness brand created by Dwayne “The Rock” Johnson. It focuses on hard work, grit, and pushing limits in the gym. The Rock relies on these wrist wraps himself to go full throttle on brutal workouts day after day. Now they are available for athletes everywhere who want to train like the champ.
The Rock’s unmatched work ethic and motivation are woven into the very fabric of the wraps. Slide them on and feel like you can take on any WOD or lift any weight. Known for their steadfast support, they will keep your wrists feeling fresh during hours of exercise. These wrist wraps mean business!
Versatile Wrist Protection
From powerlifting to calisthenics, gymnastics to Strongman, the Project Rock wrist wraps rise to any training challenge:
- Weightlifting – Support wrists on snatches, cleans, jerks, deadlifts, and presses.
- Powerlifting – Stabilize wrists on bench presses, shoulder presses, squats, and rows.
- CrossFit – Protect wrists on pull ups, toes-to-bars, kettlebell swings, burpees, and more.
- Bodybuilding – Reduce strain on wrists during dumbbell and barbell exercises.
- Gymnastics – Provide compression for hand balancing, rings, bars, and parallette work.
- Calisthenics – Give added support for push ups, dips, L-sits, planks, and handstands.
The adjustable design accommodates a wide range of wrist sizes too. Both men and women can achieve the perfect fit for serious support. While designed with high intensity exercise in mind, the Project Rock wrist wraps also provide relief from repetitive stress during everyday tasks.
Intense Training Calls for Serious Gear
The Project Rock wrist wraps are built to give you an edge when training gets brutal. We all have those punishing PR days when joints and tendons are pushed to the max. Don’t let tender wrists hold you back from hitting your goals and shattering plateaus.
These wrist wraps provide hardcore compression and support when you need it most. Their innovative fastening also ensures they will never loosen or shift during your sweatiest, grittiest workouts. Train relentless and focus on powering through without pain or limitations.
Bring elite-level wrist support into your training with the Project Rock adjustable wrist wraps. They will have you performing like the champ who inspired them and smashing PRs in true beast mode. The only limits are the ones you set yourself.
Absorb Sweat to Keep Hands Dry
Working up a serious sweat is a badge of honor for committed athletes. But soaked workout gear that bunches, sticks, and causes chafing? No thanks! That’s why innovative moisture-wicking fabrics are so game changing. Take the Under Armour Project Rock wrist wraps. Their ability to absorb sweat helps keep hands dry and comfortable even during the most strenuous training.
Standard cotton wrist wraps become saturated with sweat quickly. The material stays damp and can even irritate the skin. This compounds grip challenges during already slippery pull-up bars, gymnastics rings, or barbells. Continuing to exercise with compromised grip puts unnecessary strain on tendons and ligaments.
The Project Rock wrist wraps are constructed with Under Armour’s signature moisture-wicking fabric. It contains polyester fibers specially engineered to improve evaporation and quick-drying performance. When sweat penetrates the fabric, the fibers pull the moisture across a larger surface area.
This accelerates drying time so sweat won’t accumulate or pool. As the sweat evaporates, it creates a cooling effect to help regulate body temperature. The end result? Wraps that stay light and dry for the entire workout.
Keeps Hands Grippy and Gloves Dry
Wrist wraps that absorb sweat offer many benefits for training:
- Prevents slippery grip on bars, rings, and pull-up handles.
- Allows for more controlled lifts and transitions between movements.
- Reduces skin irritation and chafing from damp fabric.
- Provides thermal regulation to avoid overheating.
- Eliminates moisture-related weight gain of wraps.
- Prevents wraps from bunching up or becoming stiff when wet.
- Extends longevity by preventing mildew and stench buildup.
Even in hot, humid gyms, the sweat-wicking performance keeps moisture buildup to a minimum. Hands stay drier for better grip and gym gloves layered on top remain dry too.
This comes in handy during ropes climbs, tire flips, sled pushes and other grind-it-out conditioning work. No one wants to fumble the rope or slip off the sled handle because their gloves and wraps are soaked.
No Soggy Wraps Holding You Back
Wet cotton wrist wraps become cumbersome and counterproductive:
- Heavier as they absorb more liquid.
- Stiffer and more restrictive to movement.
- Prone to slipping and migration.
- Increased irritation against the skin.
- Compromised support due to stretch.
- Reduced grip due to moisture.
It’s incredibly frustrating when gear designed to improve performance instead hinders your training. The Project Rock wrist wraps avoid all of these pitfalls thanks to innovative sweat-wicking material.
They maintain a light, breathable feel from the first set to the last rep. No matter how much you sweat, the wraps won’t get water-logged and compromise your comfort, mobility, or grip. You can focus purely on the workout instead of soggy, failing wrist wraps.
Train Harder with Sweat-Wicking Efficiency
Under Armour designed these wraps knowing how hard athletes punish their gear. They perform best when conditions are far from ideal.
While wicking sweat, they also provide rock solid wrist support. The compression stabilizes joints and strengthens grip so you can grab, swing, push and pull with full force. Your wrists stay properly aligned even as the rest of your body fatigues.
The adjustable hook and loop closure maintains just the right amount of compression too. You can modify tightness if hands swell or the wraps stretch from repeated use. Customizable support through changing conditions.
Don’t let sweat-drenched gear derail your training. With their sweat-wicking fabric, the Project Rock wrist wraps are designed for intense workouts in hot, humid environments. You can train harder knowing your equipment won’t fail you.
Offer Compression to Reduce Fatigue
Intense training sessions take a toll on the body. Joints and connective tissues bear the brunt of heavy loads, high repetitions, and explosive movements. Without proper support, it’s only a matter of time before injury occurs. That’s why compression from quality wrist wraps, like Under Armour’s Project Rock, is so beneficial. The wraps reduce fatigue to help you train harder for longer.
Standard wrist wraps provide a baseline level of compression. But as workouts ramp up and fatigue sets in, they often don’t offer enough support. General purpose wraps also stretch out relatively quickly and need frequent replacing.
The Project Rock wrist wraps incorporate stiffer, more durable materials to maintain optimal compression set. The adjustable hook and loop closure then allows you to customize the tightness as needed during your training session.
This dialed-in compression profile delivers key advantages:
- Stabilizes joints through fullest ranges of motion.
- Maintains proper wrist alignment under load.
- Restricts excessive flexion or hyperextension.
- Provides proprioceptive feedback to muscles and tendons.
- Speeds recovery by improving circulation.
- Reduces delayed onset muscle soreness.
In short, your wrists feel fresher for longer. You can keep attacking weights and completing reps with less pain, instability, and injury risk.
Increase Training Volume and Intensity
The fatigue-reducing effects of targeted compression translate to many performance benefits:
- Handle heavier weights across all lifts.
- Increase reps per set at a given weight.
- Reduce rest times between sets.
- Complete more total sets per workout.
- Speed recovery between training sessions.
- Withstand higher training frequency and volume.
Your work capacity increases substantially. The wraps allow you to train harder, longer, and more often while minimizing achy, tender joints.
Keep Pushing When It Gets Brutal
Every athlete knows the feeling of grinding through those brutal workouts when the body screams for mercy. The Project Rock wrist wraps have your back in those moments.
Their rock solid compression gives your weary wrists the extra stability and support needed to gut out a few more reps. Power through when the weight feels impossibly heavy. Catch that last clean when your legs feel like jelly. Hold a dead hang from fatigued shoulders just a little bit longer.
The wraps reduce constraints and limitations, empowering you to push harder. Their construction also ensures they won’t loosen or shift in the middle of a grueling set.
Recover Faster for the Next Beast Mode Session
Even with top-notch wrist wraps, intense training inevitably leads to fatigue. But the Project Rock wraps allow you to bounce back stronger.
Targeted compression improves circulation, shuttling oxygen and nutrients into tissues while removing metabolic waste. This reduces inflammation, speeds healing, and enhances workout recovery.
The adjustable closure lets you modify tightness post-training too. Loosen the wraps and allow increased blood flow after a taxing session. Then tighten them again to promote recovery overnight.
Wake up ready to conquer your next beast mode workout, not nursing achy wrists. Improved recovery means you can train day after day with minimal downtime between sessions.
Don’t let tender joints derail your performance goals. The Project Rock wrist wraps provide hardcore compression to keep you training hard all year long. Squeeze out a few more reps and set new PRs with these fatigue-fighting allies.
Help Maintain Proper Wrist Alignment
Proper technique is crucial when lifting heavy weights to maximize gains and prevent injury. But as fatigue sets in, form often breaks down. The wrists are especially vulnerable to misalignment under load. Quality wrist wraps reinforce positioning to keep joints stacked even when exhausted.
Standard wrist wraps provide some support, but frequently shift and stretch. They may help at the beginning of a workout when fresh, but offer inadequate stabilization as the wrists tire.
The Project Rock wrist wraps address this issue. Their snug fit and anti-slip grip keep the wrists properly braced throughout your training session. Maintaining alignment protects the delicate joints.
Here are some of the benefits of enhanced wrist stabilization:
- Prevents excessive extension during presses.
- Avoids over-flexion on catches and supports.
- Reduces ulnar and radial deviation.
- Decreases strain on connective tissues.
- Lowers risk of short and long term injury.
- Provides tactile cueing for proper positioning.
The adjustable closure and tacky grip enable the Project Rock wraps to lock your wrists into ideal orientation. This takes stress off the joints and lets muscles do the work.
Reinforce Positioning on Heavy Lifts
Maintaining wrist and forearm alignment is especially critical on heavy compound lifts like:
- Bench Press – Avoid wrist flexion and protect shoulders.
- Overhead Press – Stop wrist hyperextension to engage lats.
- Deadlift – Keep wrists straight to reinforce grip strength.
- Squats – Support wrists in proper front rack position.
- Olympic Lifts – Enable solid catch positions.
The Project Rock wrist wraps provide a cueing system and physical barrier to reinforce proper positioning on all these moves. Even with excessive weight across multiple sets, wrists stay stacked.
Prevent Injury from Poor Mechanics
Weightlifting with misaligned wrists can lead to both acute and chronic injuries such as:
- Wrist sprains and fractures
- Forearm muscle strains
- Ulnar nerve pinching
- Carpal instability
- Tendonitis
- Arthritis over time
These painful overuse issues will quickly derail your training. The Project Rock wrist wraps provide a prophylactic effect by maintaining alignment even as muscles fatigue.
The adjustable hook and loop closure also ensures the wraps stay put. No more having them slide out of position mid-set and compromising your wrists.
Feel Confident Pushing Your Limits
Proper wrist positioning is crucial when pushing your body to the limit. As fatigue sets in, joints are at risk. But the Project Rock wrist wraps have your back.
The reinforced support enables PR attempts with heavy weights knowing your wrists will hold strong. No need to cut sets short due to form breakdown.
During high volume sets, the wraps also maintain positioning rep after rep. Your joints stay stacked while accumulating tons of quality volume.
The Project Rock wrist wraps allow you to train hard and heavy with peace of mind. Reinforced alignment protects vulnerable wrists so you can smash PRs safely.
Allow Full Range of Motion and Flexibility
Training wraps provide crucial support, but restrictive ones hinder performance. The best wrist wraps stabilize joints while allowing a full range of motion. Under Armour’s Project Rock wraps achieve both through an innovative blend of compression and flexibility.
Standard cotton wrist wraps often restrict movement. They bind up and feel restrictive during overhead presses, front squats, snatches and other movements requiring flexed wrists. Their stiffness also restricts blood flow, causing hands to go numb.
The Project Rock wraps incorporate stretchy, breathable fabrics. The blend of polyester, rubber and spandex allows flexion, extension, radial deviation and ulnar deviation. Your natural wrist kinematics are uninhibited.
The key benefit is a stabilization effect without restriction. You get:
- Full wrist mobility and flexibility.
- Natural movement through any exercise.
- No limitations on your range of motion.
- Unimpeded circulation to prevent numbness.
- Injury prevention from imposed immobility.
The end result is wraps providing support exactly when and where you need it most without limiting functionality.
Maintain Dexterity for All Movements
Full wrist range of motion is especially important for:
- Olympic lifts – Unrestricted mobility for the catch positions.
- Gymnastics – Enable front levers, L-sits, and other skills.
- Calisthenics – Allow for handstands, presses, pulling work.
- Powerlifting – Mobility for low bar back squats and bench press setup.
- Strongman – Grip and carry heavy awkward objects.
The Project Rock wrist wraps provide the right balance of flexible support for all these activities. Dexterity is maintained while keeping joints stable.
Never Sacrifice Mobility for Support
The adjustable wrap closure ensures you get the best of both worlds. Wraps can be tightened for maximum support on heavy lifts then quickly loosened to allow free movement.
You’ll never have to sacrifice mobility in order to gain stability. Both are achieved simultaneously thanks to the wraps’ thoughtful design and materials.
This makes them highly versatile for CrossFit, HIIT workouts, and functional training. Adjust support on the fly based on the needs of each exercise.
Unlock Your Body’s Full Potential
Restrictive gear that artificially limits natural movement increases injury risk and sabotages performance gains.
The Project Rock wrist wraps provide an ergonomic extension of your own wrists. You get reinforcement without restriction.
With a full range of motion, you can leverage your body’s intricate biomechanics. And by stabilizing only when needed, joints stay protected.
Experience the freedom of working out unhindered while still keeping wrists safe. The Project Rock wrist wraps give you the best of both worlds.
Provide Odor and Bacteria Protection
Working up a hardcore sweat is a badge of honor for dedicated athletes. But stinky, bacteria-laden gear? No thanks. That’s why the Under Armour Project Rock wrist wraps incorporate anti-odor technology to keep wraps fresh.
Standard cotton wrist wraps absorb sweat and can soon become foul-smelling bacterial breeding grounds. The moisture provides an ideal environment for odor-causing microbes to thrive.
To prevent this, the Project Rock wrist wraps feature Polygiene® permanent odor control. Silver salt ions are embedded into the fabric during manufacturing. These work on a microbial level to stop odor and bacteria growth.
The key benefits include:
- Prevents bacterial buildup in the fabric.
- Stops the formation of unpleasant odors.
- Creates an unfavorable environment for microbes.
- Reduces risk of skin infections or irritation.
- Wrist wraps stay fresher for longer.
Even after countless sweat-drenched workouts, the Project Rock wraps stay smelling clean. Now your gear won’t hold you back from crushing personal records.
Train Hard Without the Gym Stink
Antimicrobial, anti-odor wrist wraps offer many advantages for hardcore training:
- Prevents embarrassing sweaty smell around others.
- Keeps gym bag from accumulating odors.
- Allows use for multiple workouts without washing.
- Extends life span of wrist wraps.
- Provides personal hygiene peace of mind.
No more being self-conscious about stinky wrist wraps in the gym. You can focus on training hard, not the smell.
Stay Fresh and Safe
Bacteria-laden wrist wraps create health hazards including:
- Skin infections
- Pimples and acne
- Rashes
- Abscesses
- Cellulitis
- Meningitis
- Septicemia
These conditions quickly derail your training. The Project Rock wrist wraps mitigate risk with their built-in antimicrobial technology.
The adjustable closure also allows removal post-workout to let your skin breathe. You benefit from both odor prevention and aeration.
Feel Fresh Even After Brutal Training
Who wants to deal with irritating odors and infections when trying to become their best self? The Project Rock wrist wraps allow you to focus your energy on training, not hygiene annoyances.
Their anti-odor protection remains effective wash after wash. Enjoy wraps that feel and smell fresh session after session.
The antimicrobial properties also provide peace of mind. Your health is protected even when training through sweat at high intensity.
Experience the confidence that comes from workout gear designed to go the distance. The Project Rock wrist wraps keep smells and bacteria at bay no matter how hard you grind.
Designed for Serious Lifters and Athletes
Recreational workouts have different demands than hardcore training. That’s why the Under Armour Project Rock wrist wraps were created specifically for serious strength athletes. Their durable construction and performance features allow you to train like the champ who inspired them.
Casual lifters may get by with basic, one-size-fits-all wrist wraps. But for committed athletes pursuing strength gains, these wraps come up short. They don’t provide the lasted support or withstand abuse like the Project Rock wraps.
The Project Rock wrist wraps are professional grade with features including:
- Adjustable hook and loop closure for customized fit.
- Stiffer, long-lasting materials.
- Tacky grip and anti-slip print.
- Moisture wicking, anti-odor fabrics.
- Abrasion resistance.
Everything about their design caters to hardcore lifters, CrossFit athetes and other serious performers pushing their limits.
Support Elite-Level Training Demands
Serious athletes need gear that can withstand intense training like:
- Heavy powerlifting.
- High volume Olympic lifting.
- Gymnastics and calisthenics.
- Strongman and CrossFit.
- MMA and combat sports.
The Project Rock wrist wraps stand up to it all. They become an extension of your body to match elite-level performance.
Achieve Top Tier Results
Reaching peak potential requires going all-in with your training. The Project Rock wrist wraps enable next level performance through:
- Improved stability on heavy lifts.
- Increased load capacity.
- Higher volume tolerance.
- Reduced injury risk.
- Faster recovery between sessions.
Why settle for average results from average equipment? The Project Rock wraps help serious athletes achieve elite level success.
Train Like the People’s Champion
Dwayne “The Rock” Johnson inspired these wraps with his legendary work ethic and intensity. Now you can train like the People’s Champion.
Attack workouts with relentless intensity knowing your gear can handle it. No limits, no restrictions, no excuses. Just raw power channeled through quality equipment.
The Project Rock tag signifies training gear designed for the hardest workers in the room. Wear it with pride and let the wraps motivate you to bring elite intensity day after day.
Take your performance to the next level with equipment worthy of the effort. The Project Rock wrist wraps help serious athletes unleash their inner beast for results they can be proud of.
Created in Partnership with Dwayne “The Rock” Johnson
Dwayne “The Rock” Johnson is renowned for his legendary strength, work ethic, and intensity. In 2018, he partnered with Under Armour to inspire a hardcore line of innovative training gear bearing his famous Project Rock motto. The wrist wraps exemplify this relentless spirit.
In 2016, The Rock launched Project Rock to showcase the grit and determination it takes to succeed. No days off. No shortcuts. Just putting in the hard work day after day.
Under Armour collaborated with The Rock to bring this mindset to workout gear. The innovative Project Rock wrist wraps were born to help athletes train as hard as the champ who inspired them.
The Rock’s fingerprints are all over the design:
- Uncompromising materials and construction to match his intensity.
- No-slip grip for total control of the weights.
- Custom adjustable fit to support any wrist size.
- Cooling sweat-wicking fabric to regulate intensity.
The end result is professional grade wrist wraps enabling PRs worthy of the People’s Champion himself.
Hardcore Strength Gear for Dedicated Athletes
The Project Rock line caters to hardcore athletes pursuing strength across all disciplines including:
- Powerlifting
- Bodybuilding
- Strongman
- CrossFit
- Calisthenics
- Olympic weightlifting
No other wrist wraps withstand punishment across these activities like the Project Rock wraps. Just wrap them tight and get to work.
The Rock’s Pro-level Workout Intensity
Training like The Rock requires next-level intensity. HisProject Rock wrist wraps are designed specifically for this unrelenting effort, providing:
- Maximum support on heavy compound lifts.
- Reduced fatigue for higher volume.
- Increased load capacity before breakdown.
- Decreased recovery time between brutal sessions.
The Rock settles for nothing less than 100% intensity on every rep. Now you can match it with the wrist wraps built for his beast mode workouts.
Unlock Your Inner Beast
The Rock represents mindset as much as physicality. His “beast mode” training pushes limits and unleashes potential.
The Project Rock wrist wraps capture this spirit. Put them on and feel instantly inspired to dig deeper, grind harder, and give everything you’ve got.
They provide a physical reminder that the only limits are the ones you set yourself. There are no days off. Time to put in the work!
Bring elite intensity to every session with The Rock’s pro-level training gear. The Project Rock wrist wraps help athletes unleash their inner beast.
Offer Breathable Construction for Comfort
Working up an intense sweat is part of a quality training session. But moist, stifling workout gear quickly leads to discomfort. The Under Armour Project Rock wrist wraps feature an innovative construction to keep air flowing.
Standard cotton wrist wraps soak up sweat and cling uncomfortably to the skin. Their moisture-retaining properties also restrict airflow and dissipation of heat.
The Project Rock wrist wraps are highly breathable thanks to their blend of polyester, rubber, and spandex. The materials wick away sweat while allowing ample air circulation.
This breathable construction provides key advantages:
- Prevents overheating and sweat buildup.
- Whisks away moisture for quicker evaporation.
- Comfortable fit that moves with the skin.
- Unrestricted airflow to the wrists.
- Reduces irritation and dampness against skin.
Even during marathon sessions, your skin stays cool, dry, and chafe-free. No more soggy wrist wraps chafing your skin raw.
Stay Cool While Bringing the Heat
Breathable workout gear makes tough training more comfortable by:
- Wicking away sweat as you generate it.
- Allowing ample ventilation and evaporation.
- Preventing that stifling, muggy feeling.
- Letting skin breathe and release heat.
- Quick drying even when totally soaked.
You can push to the limit without your gear sabotaging the intensity. The Project Rock wrist wraps keep air flowing to avoid a sauna effect.
No More Miserable Training
Non-breathable wrist wraps create a terrible training environment:
- Damp, sticky fabric chafing skin.
- Excess sweat with no dissipation.
- Trapped heat leading to exhaustion.
- Dehydration from extreme perspiration.
- Overheated wrists negatively impacting performance.
This quickly ruins an otherwise great workout. The Project Rock wrist wraps prevent these pitfalls through smart construction.
The Perfect Training Climate
Why endure unnecessary misery during training? With the Project Rock wrist wraps you can finally focus on performance, not discomfort.
Their breathable materials create the perfect microclimate. Just snug enough compression coupled with ample airflow.
Sweat and heat can freely escape while joints remain supported. You get the best of both worlds.
Bring the intensity on every rep knowing your gear has cooling and comfort covered. The Project Rock wrist wraps let hard work shine through.
Available in Stylish Designs and Colors
Serious athletes know that looking good boosts confidence. The Under Armour Project Rock wrist wraps merge performance with style thanks to bold designs and colors inspired by Dwayne “The Rock” Johnson.
Many wrist wraps opt for a bland, generic look. They get the job done functionally but don’t add anything aesthetically. The Project Rock wraps flip that script.
Several stylish options are available including:
- Jet black with gold accents
- Bright gym red
- Camo print in green, black and grey
- White with multi-color Project Rock print
The standout designs perfectly capture The Rock’s flashy training style. You’ll be motivated to hit beast mode just putting these sleek wraps on.
Make a Style Statement
Fashionable workout gear provides many performance benefits:
- Boosts confidence to take on any challenge.
- Creates an aura of power and intensity.
- Intimidates the competition when they’re matching your swag.
- Lets your personality shine through.
- Adds excitement and flair to training.
The Project Rock wrist wraps will have you reaching for PRs in style. Ditch the boring wraps and upgrade your swag.
Upgrade Your Gym Look
The Project Rock wrist wraps take your gym style to the next level through:
- Elite yet understated black design accented with gold.
- Bright pops of color to show off your vibrant personality.
- Unique camo prints that grab attention.
- Bold co-branding with The Rock’s Project Rock motto.
Why blend in with average-looking gear when you can flex your style and stand out from the crowd?
Look Like a Champion
The Rock oozes charisma and brings flair to his training style. Now you can emulate that energy.
The Project Rock wrist wraps make a statement that says you take fitness seriously but also have fun with it.
Feel like a superstar wrapping up for your next big PR attempt. Let the stylish swag boost your confidence and intensity.
Bring champion swagger to all your workouts with Project Rock wrist wraps. Dominate the gym in style worthy of the People’s Champion.
Machine Washable for Easy Care
Hard training eventually takes its toll on workout gear. But the Under Armour Project Rock wrist wraps are conveniently machine washable to keep them fresh time after time.
Standard cotton wrist wraps must be hand washed and air dried to avoid damage. This meticulous process is time consuming and frequently neglected. The wraps become dingy and worn out quickly as a result.
The innovative fabrics of the Project Rock wrist wraps allow easy machine washing and drying. Just toss them in with your gym clothes for refreshed wraps with minimal effort.
Hassle-free machine washing provides many advantages:
- Restores compression and support as materials relax.
- Removes unsightly stains from sweat and grime.
- Eliminates odors and bacteria buildup.
- Requires minimal time and effort.
- Extends longevity of wrist wraps.
Don’t settle for smelly, worn out wrist wraps when revitalizing yours is so easy. The Project Rock wraps bounce back good as new after machine washing.
Refresh Wraps in 3 Easy Steps
Machine washing wrist wraps requires simple care:
- Toss wraps in with gym clothes on cold, delicate cycle.
- Use a small amount of mild detergent.
- Lay flat or tumble dry on low.
And just like that you’ve got sanitized, refreshed wraps ready for even your sweatiest workouts. So easy!
Skip the Hand Washing Hassle
Manual wash and hang dry becomes a tedious chore that is easy to skip. Over time, wrist wraps become:
- Foul smelling from bacteria.
- Stained with grime.
- Permanently discolored.
- Stretched out.
- Less supportive.
Don’t live with dirty gear when machine washing makes upkeep so quick and convenient.
Extend the Life of Your Wraps
With easy machine washing, your Project Rock wrist wraps will last for many hardcore training years.
Regular cleaning revives the materials and construction. The adjustable closure will stay put, the prints won’t fade, and stains won’t set.
Minor issues like odors and grime won’t compound when promptly addressed. You save money by avoiding frequent replacements.
Keep your workout gear fresh and performing like new with hassle-free machine washing. The Project Rock wrist wraps make upkeep a breeze.
Backed by Under Armour’s Quality Guarantee
Under Armour is renowned for innovative athletic gear engineered to outlast and outperform the competition. The Project Rock wrist wraps exemplify this relentless commitment to quality.
Many competitors cut corners to reduce costs. Their wrist wraps lack reinforced stitching, stretch out quickly, and lose compression fast. Under Armour takes the opposite approach.
Only premium materials are used. Every detail down to the stitching is optimized for durability. The wrist wraps are put through brutal testing to guarantee excellence.
This results in clear advantages:
- Proprietary fabrics engineered for support.
- Tough, abrasion-resistant construction.
- Long-lasting elasticity and compression.
- Consistent sizing and performance over time.
- Peace of mind from the Under Armour promise.
When your gear bears the Under Armour name, quality is assured. The Project Rock wrist wraps deliver every time.
Premium Materials and Reinforced Craftsmanship
Under Armour selects only the best fabrics and optimizes the construction methods. The Project Rock wrist wraps feature:
- Proprietary moisture-wicking polyester blend.
- Reinforced double-stitching at stress points.
- High-grade flexible rubber for controlled stretch.
- Dense, resilient hook and loop closures.
This elite-level craftsmanship ensures the wrist wraps withstand hardcore training year after year.
Backed by Under Armour’s 30-Day Policy
Within 30 days of purchase you can:
- Return for full refund if unsatisfied.
- Exchange if the fit or sizing is incorrect.
- Get a replacement if a defect is found.
Under Armour stands behind their products 100%. Try the Project Rock wrist wraps risk-free.
Built to Outlast Years of Grueling Workouts
Under Armour understands athletes need gear that goes the distance. The Project Rock wrist wraps are guaranteed to provide uncompromising support workout after workout, year after year.
Through relentless innovation and rigorous testing, Under Armour builds athletic gear to push human limits. Feel the quality firsthand and experience the performance difference.
Bring elite craftsmanship into your training with Project Rock wrist wraps backed by Under Armour’s promise of excellence.