How does Nike’s Next Nature Blazer Collection revolutionize sustainable footwear. What materials make the Blazer Mid 77 Nature eco-friendly. Why is this collection a significant step for Nike’s sustainability efforts. How does the new Blazer design eliminate adhesives and solvents. What recycled components are used in the shoe’s construction.

The Next Nature Blazer: Redefining Sustainable Sneakers

Nike’s latest innovation, the Next Nature Blazer Collection, marks a significant milestone in the brand’s commitment to sustainability. At the forefront of this eco-conscious initiative is the Blazer Mid 77 Nature, a sneaker that seamlessly blends performance, style, and environmental responsibility. This groundbreaking shoe showcases Nike’s dedication to exploring sustainable alternatives in footwear design and production.

The Blazer Mid 77 Nature isn’t just another sneaker; it’s a testament to what’s possible when a brand prioritizes sustainability without compromising on quality or aesthetics. By incorporating natural, renewable materials and innovative production techniques, Nike has created a shoe that not only looks good but also treads lightly on the planet.

Key Features of the Blazer Mid 77 Nature

• Upper made from organic hemp and premium leather
• Adhesive-free construction
• Nike Crater Foam midsole with recycled content
• Outsole containing 15% Nike Grind rubber
• Recycled polyester laces and heel loop
• Eco-friendly packaging

Organic Hemp and Premium Leather: A Sustainable Upper

The most striking feature of the Blazer Mid 77 Nature is its innovative upper construction. Nike has replaced traditional synthetic materials with a combination of organic hemp and premium leather from Leather Working Group-rated tanneries. This choice of materials significantly reduces the shoe’s environmental impact.

Why is hemp an eco-friendly choice for sneakers? Hemp requires minimal water to grow and actually enriches the soil, making it a superior alternative to water-intensive crops like cotton or petroleum-based synthetic fibers. Its natural durability and breathability also contribute to the shoe’s performance and comfort.

The Craftsmanship Behind the Hemp Upper

Creating a sneaker upper from hemp fabric presents unique challenges. Nike’s specialists have developed a meticulous process of manually wrapping and stitching hemp pieces together to ensure strength and durability. This labor-intensive method not only results in a high-quality product but also showcases the brand’s commitment to craftsmanship.

To further enhance sustainability, the hemp is blended with recycled polyester and combined with premium leather components using a special bonding process that eliminates the need for glues or solvents. This adhesive-free construction is a significant step towards reducing the use of harmful chemicals in sneaker production.

Nike Crater Foam: Cushioning with a Conscience

The Blazer Mid 77 Nature’s midsole utilizes Nike’s innovative Crater Foam technology. This responsive cushioning material contains at least 10% Nike Grind rubber, which is derived from recycled manufacturing scrap and worn-out sneakers that would otherwise end up in landfills.

How does Nike Grind contribute to sustainability? By incorporating this recycled material into their products, Nike is effectively closing the loop on waste and reducing their reliance on virgin plastics. This circular approach to manufacturing not only diverts waste from landfills but also reduces the overall environmental impact of sneaker production.

The Evolution of the Blazer Midsole

The use of Crater Foam in the Blazer Mid 77 Nature represents a sustainable evolution of the original Blazer’s midsole. While maintaining the responsive cushioning that Nike is known for, this new material blend showcases how performance and sustainability can go hand in hand.

Recycled Rubber Outsoles: Traction with Less Impact

Complementing the Crater Foam midsole, the outsole of the Blazer Mid 77 Nature also incorporates recycled materials. The high-traction tread pattern on the bottom of the shoe is made with at least 15% Nike Grind rubber.

Does recycled rubber perform as well as virgin rubber? According to Nike, their Nike Grind rubber offers the same performance characteristics as virgin rubber but with a significantly reduced environmental footprint. By using recycled content in both the midsole and outsole, Nike is demonstrating a holistic approach to sustainability throughout the shoe’s construction.

Adhesive-Free Construction: A Leap in Sustainable Manufacturing

One of the most innovative aspects of the Blazer Mid 77 Nature is its adhesive-free construction. Traditional sneaker manufacturing relies heavily on glues and solvents to bond different components together, especially when working with leather and synthetic materials.

How does Nike achieve adhesive-free construction? The company has developed a special process to bond the hemp and leather fabrics together without using any adhesives. This technique not only eliminates the use of harmful chemicals but also sets a new standard for sustainable sneaker production.

The Importance of Eliminating Adhesives

The elimination of adhesives and solvents in sneaker production is significant for several reasons:

1. Reduced chemical exposure for workers
2. Decreased environmental pollution
3. Improved end-of-life recyclability of the shoe
4. Potential for easier disassembly and material recovery

By demonstrating that high-quality sneakers can be produced without these harmful substances, Nike is paving the way for more sustainable manufacturing practices across the industry.

Innovative Lacing System: Small Details, Big Impact

The Blazer Mid 77 Nature’s commitment to sustainability extends to even the smallest details, including its lacing system. The round laces are made from 100% recycled polyester, eliminating the need for virgin plastic in this component.

How does Nike incorporate recycled materials into the lacing system? The laces thread through loops made from recycled plastic bottles and connect to a heel loop crafted from recycled polyester webbing. These seemingly small details add up to make a significant impact on the overall sustainability of the shoe.

The Importance of Recycled Components

By prioritizing recycled materials in components like laces and heel loops, Nike demonstrates that sustainability can be integrated into every aspect of sneaker design. This attention to detail not only reduces the use of virgin plastics but also helps to create a market for recycled materials, encouraging further innovation in this area.

Eco-Friendly Packaging: Sustainability Beyond the Shoe

Nike’s commitment to sustainability with the Blazer Mid 77 Nature extends beyond the shoe itself to include its packaging. The box and paper filling are made from 100% recycled content, and the company has eliminated the use of plastic bags inside the packaging.

Why is sustainable packaging important? Packaging is often overlooked in discussions about product sustainability, but it can contribute significantly to a product’s overall environmental impact. By using recycled materials and eliminating unnecessary plastics, Nike is reducing waste and setting an example for other brands to follow.

Balancing Protection and Sustainability

Nike has managed to create packaging that is durable, protective, and presentable without generating unnecessary waste. This balance between functionality and sustainability is crucial for brands looking to reduce their environmental footprint without compromising on product presentation or protection during shipping.

The Broader Impact: Nike’s Sustainability Journey

The Next Nature Blazer Collection, and specifically the Blazer Mid 77 Nature, represent a significant step in Nike’s ongoing sustainability journey. By successfully incorporating eco-friendly materials and innovative production techniques into one of their iconic silhouettes, Nike is demonstrating that sustainability and style can coexist in the world of sneakers.

How does this collection fit into Nike’s larger sustainability goals? The Next Nature Blazer Collection aligns with Nike’s broader Move to Zero initiative, which aims to move the company towards zero carbon and zero waste. By exploring sustainable alternatives for popular models like the Blazer, Nike is not only reducing its own environmental impact but also influencing the wider footwear industry.

Setting New Industry Standards

The innovations showcased in the Blazer Mid 77 Nature have the potential to set new standards for sustainable sneaker production across the industry. As consumers increasingly demand eco-friendly options, other brands may look to Nike’s example for inspiration on how to incorporate sustainable materials and processes into their own products.

Will we see more sustainable versions of classic sneakers in the future? Given the success and positive reception of the Next Nature Blazer Collection, it’s likely that Nike and other brands will continue to explore ways to make their iconic models more environmentally friendly. This could lead to a broader shift towards sustainability in the sneaker industry as a whole.

Consumer Education and Awareness

The release of the Next Nature Blazer Collection also serves an important role in consumer education. By highlighting the sustainable features of the Blazer Mid 77 Nature, Nike is raising awareness about the environmental impact of sneaker production and the possibilities for more eco-friendly alternatives.

How can consumers make more sustainable choices when buying sneakers? Here are some tips:

• Look for shoes made with recycled or natural materials
• Consider the durability and longevity of the sneaker
• Research brands’ sustainability initiatives and commitments
• Support companies that prioritize ethical and eco-friendly production
• Properly care for and maintain sneakers to extend their lifespan
• Explore recycling or upcycling options for worn-out sneakers

By making informed choices and supporting sustainable initiatives like the Next Nature Blazer Collection, consumers can play a crucial role in driving the sneaker industry towards a more environmentally responsible future.

The Future of Sustainable Sneakers: What’s Next?

The success of the Next Nature Blazer Collection raises exciting questions about the future of sustainable sneakers. As brands like Nike continue to innovate and explore new eco-friendly materials and production techniques, we may see even more dramatic advancements in sustainable footwear design.

What potential innovations might we see in the coming years? Some possibilities include:

• Fully biodegradable sneakers
• Shoes made from captured carbon or ocean plastics
• Advanced recycling technologies for end-of-life sneakers
• 3D-printed components using sustainable materials
• Sneakers designed for easy disassembly and material recovery

As technology advances and consumer demand for sustainable products grows, the possibilities for eco-friendly sneaker design are virtually limitless. The Next Nature Blazer Collection may be just the beginning of a new era in sustainable footwear.

Challenges and Opportunities

While the future of sustainable sneakers looks promising, there are still challenges to overcome. Scaling up production of eco-friendly materials, maintaining performance standards, and keeping costs competitive are all hurdles that brands will need to address.

However, these challenges also present opportunities for innovation and differentiation in the market. Brands that can successfully balance sustainability, performance, and style will likely find themselves at a significant advantage as consumer preferences continue to shift towards more environmentally responsible products.

The Next Nature Blazer Collection demonstrates that it is possible to create sustainable versions of classic sneakers without sacrificing quality or style. As Nike and other brands continue to push the boundaries of sustainable design, we can look forward to a future where eco-friendly footwear becomes the norm rather than the exception.

With sustainability becoming an increasing focus in the fashion industry, brands are looking for ways to incorporate eco-friendly materials and production methods into their products. Nike’s new Next Nature collection takes a major step forward with the release of the Blazer Mid 77 Nature – a sneaker made with natural, renewable materials as an alternative to synthetic leathers.

Introduction to Nike’s New Sustainable Blazer Collection

The Blazer Mid 77 Nature is the first shoe to debut from Nike’s new Next Nature collection, which aims to explore more sustainable alternatives for footwear. By crafting the upper with hemp and leather, eliminating adhesives, and using recycled rubber on the outsole, the Blazer Mid 77 Nature shows that high-performance shoes can also be environmentally friendly.

As consumer demand grows for responsible products, Nike is demonstrating that sneakers with a lighter footprint are possible without sacrificing quality or style. The Blazer Mid 77 Nature merges innovation and craftsmanship to create a model for how the industry can adopt greener materials and practices.

The Blazer Mid 77 Nature: Made With Natural Materials

The most noticeable change with the Blazer Mid 77 Nature is the material makeup. Rather than synthetic leathers, the upper is constructed from organic hemp and premium leather from Leather Working Group-rated tanneries. Hemp requires less water to grow and enriches the soil, making it an eco-friendly alternative to cotton and synthetic fibers.

By combining hemp with leather from LWG-rated tanneries, which have strict environmental standards, the Blazer Mid 77 Nature achieves enhanced sustainability from upper to sole. Even the laces come from recycled polyester rather than virgin plastic.

How the Upper is Crafted From Hemp and Leather

Creating an upper from hemp fabric presents unique challenges compared to traditional synthetic materials. To form the layers of the upper, specialists manually wrap and stitch pieces of hemp together in a way that ensures strength and durability.

The organic hemp is blended with recycled polyester and combined with premium leather components using a special process to bond the materials. No glues or solvents are utilized, enhancing the shoe’s sustainability.

The Nike Crater Foam Midsole Uses Recycled Content

Underfoot, the Blazer Mid 77 Nature employs Nike Crater Foam for responsive cushioning. The midsole foam contains at least 10% Nike Grind rubber, which is made from recycled manufacturing scrap and worn-out sneakers that otherwise would end up in landfills.

By incorporating recycled rubber into Crater Foam, Nike diverts waste from landfills and reduces reliance on virgin plastic. It’s a sustainable evolution of the original Blazer’s midsole.

Outsoles Made With 15% Nike Grind Rubber

In addition to using recycled rubber in the Crater Foam midsole, the outsole of the Blazer Mid 77 Nature also utilizes Nike Grind. The high-traction tread pattern on the bottom is made with at least 15% recycled rubber.

Nike Grind has the same performance as virgin rubber but contains no new plastic. Using recycled rubber lessens the environmental impact compared to sourcing entirely new materials.

Between the Crater Foam and the outsole, the Blazer Mid 77 Nature makes use of recycled rubber both inside and out to reduce plastic waste.

The Importance of Eliminating Adhesives and Solvents

Creating a sneaker upper without any adhesives or solvents requires craftsmanship and precision. Typically, glues and solvents bond layers and pieces together, especially with leathers and synthetics.

By specially bonding the hemp and leather fabrics together without any adhesives, the Blazer Mid 77 Nature avoids those harmful chemicals. It’s a scalable model for how sneakers can be produced sustainably.

Unique Lacing System Made of Recycled Polyester

The Blazer Mid 77 Nature’s lacing system and heel loop highlight creative reuse. The round laces contain 100% recycled polyester, eliminating the need for virgin plastic. They lace through loops made of recycled plastic bottles and thread together with a heel loop of recycled polyester webbing.

These recycled details show how small components can make an impact. By valuing recycled materials, Nike diverts plastic waste while maintaining quality and performance.

Packaging Uses Recycled Materials and No Plastics

In addition to the shoe itself, Nike put thought into sustainable packaging for the Blazer Mid 77 Nature. The box and paper filling use 100% recycled content with no plastic bags inside.

The packaging is durable, protective, and presentable without generating unnecessary waste. As brands move toward sustainability, responsible packaging is a simple but important consideration.

Nike’s Journey to More Sustainable Products

The Blazer Mid 77 Nature represents meaningful progress on Nike’s journey to greater sustainability. But implementing eco-friendly materials presents challenges at scale for a major footwear brand.

While the Blazer Mid 77 Nature shows promise, Nike needs to continue developing recycled and renewable materials that can be implemented across entire product ranges. Consumer appetite for environmentally responsible products continues to grow.

Challenges of Scaling Sustainable Materials

When dealing in millions of pairs of shoes, introducing new sustainable materials requires overcoming technical barriers. Materials like hemp must have consistent quality and durability to withstand high-volume production.

Nike must also maintain proper inventory levels as it experiments with these renewable resources. Steady supply will be key for larger adoption in the future.

Why Nature-Based Materials Are the Future

Despite scaling challenges, materials like organic hemp represent the future for performance footwear. Hemp and other nature-based materials can achieve aesthetics, quality, and comfort rivaling synthetics.

With consumer awareness and regulations around sustainability increasing, brands adapting eco-friendly materials will have an advantage. Nike is wisely getting ahead of the curve.

How Consumers Can Support Sustainable Fashion

For Nike and other brands to accelerate adoption of renewables, consumers must create demand. Consider sustainability when making purchases. Be willing to pay more for eco-friendly materials.

Write companies asking them to prioritize recycled and nature-based materials. The more that brands hear this from customers, the faster change will come.

Supporting sustainably focused companies also helps drive change. Make conscientious purchases and dispose of items responsibly when worn out.

The Blazer Mid 77 Nature Leads The Way in Eco-Friendly Design

With the Blazer Mid 77 Nature, Nike makes a meaningful sustainability statement. The natural materials and ethical production represent how the industry can shift to better environmental practices.

This single model will not transform Nike’s environmental impact overnight. But the Blazer Mid 77 Nature’s innovations can scale across other products and motivate other brands. When an industry giant steps forward, others often follow.

By blending performance and eco-consciousness, Nike hits the sweet spot of what modern consumers expect. We can have great sneakers while also lessening environmental harm. The Blazer Mid 77 Nature gives hope that those goals don’t need to be mutually exclusive.

The Blazer Mid 77 Nature: Made With Natural Materials

Nike has just released a new iteration of their classic Blazer shoe that is set to be their most sustainable Blazer yet. The Blazer Mid 77 Nature utilizes an array of natural and recycled materials to create a shoe that retains the iconic Blazer style while dramatically reducing its environmental impact. As sustainability continues to be an increasingly important issue worldwide, especially for major apparel and footwear brands, Nike’s new Nature pack represents a major step forward for the company.

Are These Nike Blazers the Most Sustainable Yet?: Why the Next Nature Blazer Collection is a Major Step for Nike

Nike’s new Blazer Mid 77 Nature shoe demonstrates the brand’s commitment to using more sustainable materials and practices. This special edition Blazer features upcycled materials, natural plant-based dyes, and aFocus on the midsole which contains recycled foam. Nike managed to incorporate sustainability into the Blazer Mid 77 Nature’s design without sacrificing the model’s vintage aesthetic and signature details. This allows eco-conscious shoppers to buy into one of Nike’s most storied franchises, while still supporting the company’s sustainability goals.

The Blazer Mid 77 Nature’s uppers utilize a canvas made from 100% recycled polyester derived from recycled plastic water bottles. By incorporating recycled materials, Nike reduces waste and the amount of virgin resources needed to construct the shoe. On top of that, the laces and tongue are crafted from recycled plastic and recycled rubber respectively. These measures add up to a significant decrease in the Blazer’s environmental footprint.

In addition to recycled synthetics, the Blazer Mid 77 Nature also implements a variety of natural materials. The collar lining and sockliner incorporate recycled cotton, which is a renewable and biodegradable fiber, unlike standard polyester linings. Natural cork sockliners provide cushioning and moisture wicking, while also being harvesting from regenerating tree bark. Finally, the shoes utilize a natural rubber cupsole and are packaged in paper-based boxes rather than plastic.

Nike’s efforts don’t stop with the materials either. The Blazer Mid 77 Nature utilizes an innovative plant-based dye process as a more sustainable alternative to typical synthetic dyes. Extractions from leaves, bark, and other plant sources provide dyes that color the shoe’s canvas uppers in earthy shades of tan, brown, and olive green. This process generates less chemical pollution and waste compared to synthetic dyeing methods.

With its extensive use of recycled, natural, and plant-based materials, the Blazer Mid 77 Nature achieves an approximately 70% overall reduction in virgin synthetic materials compared to a standard Nike Blazer. Additionally, it utilizes no virgin polyester and produces zero manufacturing waste. That’s a significant improvement from both an environmental and sustainability standpoint.

Nike’s continued efforts to incorporate eco-friendly practices and materials into its classics like the Blazer will play a major role in reducing the brand’s carbon footprint. The Blazer franchise has been around since the early 1970s, and remains one of Nike’s most iconic models. By translating the Blazer into a sustainability leader, Nike can bring substantive change to a model with massive cultural cachet and consumer recognition. If even a fraction of the millions of Blazers sold each year adopt sustainable material builds, the impact will be highly meaningful.

The Blazer Mid 77 Nature is proof that sustainability and performance do not have to be mutually exclusive. Reviews of the new model indicate Nike has succeeded in maintaining the Blazer’s versatile silhouette, supportive midsole, and durability despite the shift to eco-friendly materials. Wearers can rest assured they’ll get the same classic Blazer style and comfort, now with the added benefit of an earth-friendly design.

With younger generations increasingly factoring sustainability into their purchasing decisions, efforts like the Blazer Mid 77 Nature Nature will only grow in importance for major sneaker brands like Nike. As other footwear veterans make eco-friendly materials part of their identity, Nike stands to benefit by establishing itself as a leader in sustainable innovation early on. The Blazer Mid 77 Nature is a significant stride in Nike’s journey toward greener manufacturing practices and products.

In the future, expect iterations of other Nike classics (e.g. the Air Force, Dunk SB, Air Max) to receive similar sustainable makeovers. Additionally, brands across the entire sneaker industry will continue pushing eco-friendly designs to attract conscientious customers. Sustainability is becoming an essential element of responsible production, and the Blazer Mid 77 Nature proves that even icons can evolve to be part of the solution.

How the Upper is Crafted From Hemp and Leather

One of the standout features of the new Nike Blazer Mid 77 Nature is its eco-friendly upper material constructed from hemp and leather. As part of Nike’s goal to dramatically reduce virgin synthetic materials, the Blazer Mid 77 utilizes hemp and leather to create a durable, stylish upper with a smaller environmental impact.

Hemp is a highly sustainable crop that requires fewer pesticides, less water, and enriches soil as it grows. The fibrous stalks of the hemp plant are processed into durable fibers perfect for canvas shoe uppers. Hemp has similar properties to cotton but is more durable and requires less resources to cultivate. Compared to synthetic leather and polyester, hemp canvas reduces emissions and pollution associated with shoe production.

Nike cleverly combines the hemp canvas with premium leather components to balance sustainability with the Blazer’s classic aesthetic. Strategically placed leather overlays provide structure and durability to high-wear areas. Notably, the eyestays, side panels, and mudguard are constructed from leather. This maintains the Blazer Mid’s iconic contrasting panels in a way that hemp canvas alone could not.

The hemp fabric comprises the majority of the Blazer’s upper. It forms the quarter panels, vamp, tongue, and collar areas for a comfortable, breathable fit. While the thickness and durable stitching still provide structure, the hemp fabric moves and conforms to the wearer’s foot in a way synthetics cannot match. It offers the perfect blend of flexibility and support.

Nike opted for a natural brown tanned leather complimentary to the light brown hemp canvas. This creates a seamless, tonal look not overly dominated by the leather accents. The iconic Nike Swoosh logos pop in black leather, perfectly juxtaposed against the natural material palette.

In addition to the environmentally friendly materials, Nike also streamlined production when crafting the Blazer Mid 77 Nature’s upper. The unique one-piece eyestay eliminates excess layers and adhesives other Blazers require. This further reduces waste and emissions during manufacturing. Even the packaging utilizes 100% recycled cardboard to continue the sustainable theme.

However, the Blazer Mid 77 Nature remains recognizable through its timeless Blazer contouring and styling. The extra layering around the mudguard and eyestays provide the model’s signature bulky, retro look. Its clean, minimalist color scheme also embraces the environmentally friendly concept. Overall, Nike managed to adopt sustainable materials in a way that augments the Blazer’s aesthetic rather than detract from it.

Customer reviews indicate the hemp and leather upper provides comfort, support, and the familiar Blazer profile longtime fans expect. The materials feel substantial and mold nicely to the wearer’s foot. Despite employing eco-friendly textiles unfamiliar to the Blazer line, Nike delivered an upper faithful to the original 1970s model.

Nike plans to incorporate hemp into more models moving forward. As a fast-growing and highly renewable crop, hemp has huge potential as a sustainable shoe material. Combined with strategically integrated leather, it offers performance and style with a smaller ecological footprint. Expect the hemp and leather upper to influence future Nike designs emphasizing natural, recycled, and renewable fabrics.

The Blazer Mid 77 Nature’s upper signals Nike’s growing efforts to integrate sustainable materials into its classics. For decades, the Blazer attracted fans with its iconic style and quality construction. Now with the Nature pack, Nike maintains those qualities while advancing its sustainability initiatives. The hemp and leather upper reduces virgin synthetics and moves the Blazer franchise in an earth-friendly direction that should appeal to new and established sneakerheads alike.

Rather than a one-off sustainable project, the Blazer Mid 77 Nature kicks off Nike’s commitment to implementing similar practices across its products. The hemp upper proves classics like the Blazer have room to adopt eco-friendly materials while retaining their core identity. As other brands follow Nike’s lead, sustainable uppers will become the new normal in the sneaker industry.

The Nike Crater Foam Midsole Uses Recycled Content

A key component that makes the new Blazer Mid 77 Nature more eco-friendly is its Nike Crater Foam midsole made from recycled materials. The Crater Foam midsole provides cushioning and support by utilizing recycled Nike foam scraps that would otherwise go to waste.

Typically, manufacturing midsoles involves blending new chemical compounds to achieve the desired cushioning properties. This requires substantial energy and resource consumption. By incorporating recycled foam instead, Nike diverts material from landfills and significantly reduces the midsole’s environmental impact.

Nike Crater Foam contains about 10% recycled content from the company’s own foam manufacturing remnants. The use of recycled foam reduces reliance on newly fabricated midsole components. Nike’s development of Crater Foam enables the company to upcycle its own waste products into new environmentally friendly materials.

To create Crater Foam, Nike grinds up foam bits from the factory floor and mixes the granulated material into fresh midsole compound. This gives the Crater Foam a unique speckled appearance belying its recycled content. The blended recycled and newly produced foam offer comparable cushioning and support characteristics to virgin midsole foam.

Nike formulated Crater Foam to retain the soft, responsive cushioning the Blazer is known for. The foam granules intersperse throughout the midsole to provide pillowy, energy-returning properties step after step. Strategic placement in the heel and forefoot maintain comfort without compromising board feel and stability.

The recycled speckles are most visible along the sidewall of the wedge-shaped midsole. There, the variously sized foam pieces provide texture and a look that’s uniquely Nike’s. On the bottom, deep crater-like indents in the foam give it its distinctive name and appearance. Both details allude to the recycled contents within.

By using Crater Foam, Nike not only reduces waste but also decreases overall energy consumption during manufacturing. Recycling existing foam scraps consumes less resources than synthesizing new compound. The blending process also utilizes fewer chemical inputs and emissions compared to virgin materials.

The components work together to provide a ride only possible from reused Nike foam. Reviewers report the Crater Foam feeling broken-in and flexible from the first wear, while providing plush comfort across the Blazer’s usual vulcanized construction. The recycled midsole retains everything wearers expect from its iconic predecessor.

Moving forward, Nike plans to integrate recycled Crater Foam into more of its core silhouettes. As a simple swap for traditional midsole materials, Crater Foam offers an easy way to make classic shoe lines more sustainable. Expect to see it appear across Nike’s lifestyle and performance models as the company embraces circular production methods.

Crater Foam also enables Nike to reuse its own waste streams rather than rely solely on outside recycled content. This allows for an efficient closed-loop process where Nike’s scrap foam feeds directly back into new shoes. As the company scales production, that recycled content percentage will continue rising to further reduce virgin inputs.

The Blazer Mid 77 Nature provides a blueprint for how icons like the Blazer can adopt eco-friendly materials while staying true to their heritage. For decades, the Blazer’s clean styling let its simple construction shine through. Now with Crater Foam, that pared down aesthetic showcases both the model’s classic charm and modern sustainability.

Nike aims to meet growing demand for sustainable products that don’t sacrifice performance or style. The Blazer Mid 77 Nature hits that target thanks to innovations like recycled Crater Foam in the midsole. As other brands respond with their own environmentally friendly updates, Nike can solidify its positioning with functional recycled materials deployed across its legacy models.

By visibly incorporating sustainability into iconic models like the Blazer, Nike makes earth-friendly practices an everyday part of the customer experience rather than niche offering. The recycled Crater Foam midsole demonstratres sustainability works in tandem with, not in opposition to, delivering great products consumers desire.

Outsoles Made With 15% Nike Grind Rubber

The outsoles of the new Blazer Mid 77 Nature contain approximately 15% recycled rubber from Nike Grind. This innovative material diverts old rubber scraps from landfills and gives them new life in the high-wear outsoles of Nike shoes.

Nike Grind rubber consists of recycled rubber from various sources including old manufacturing waste, used shoes, and surplus materials. Nike collects these rubber scraps and grinds them into granulates used to produce new outsole material.

By incorporating this recycled rubber, Nike reduces reliance on virgin resources to construct the outsoles. The use of Nike Grind rubber cuts back on waste while lowering energy consumption during manufacturing. It also decreases emissions associated with synthesizing new rubber compound.

In the Blazer Mid 77 Nature, the outsoles utilize 15% recycled rubber to maintain traction and durability while adopting eco-friendly practices. Small flecks of multicolored rubber are visible on the bottom of the outsole, hinting at the recycled content within.

Nike Grind rubber retains the same performance qualities like grip and abrasion resistance as virgin rubber. The granulated rubber chunks mix seamlessly into the outsole material to maintain steady board feel and flexibility. Strategic placement in high-wear zones resists damage from daily wear.

The Blazer Mid 77 Nature outsoles also incorporate the familiar Blazer tread pattern for optimal traction. Flex grooves across the forefoot promote natural movement, while herringbone traction along the edges grips surfaces. Despite using sustainable Nike Grind rubber, the outsoles deliver that same versatile performance Blazer fans expect.

Customer reviews praise the outsoles for their comfortable flex and dependable grip just like standard Blazers. The Nike Grind rubber outsoles check all the boxes for traction, board feel, and durability. They represent how recycled materials can perform equally well compared to virgin counterparts when applied thoughtfully.

Moving forward, Nike will expand the use of Grind rubber across many of its core models. As a simple substitute for traditional outsole rubber, Nike Grind provides an easy way to make existing silhouettes more sustainable. The Blazer Mid 77 Nature proves these recycled outsoles can maintain functionality on an icon like the Blazer.

Higher percentages of Nike Grind will be used in performance shoes where grip and durability take precedence. For lifestyle shoes, visible flecks of colorful rubber can provide a cool design element showcasing recycled content. The applications of Nike Grind span both technical and aesthetic realms.

The Blazer Mid 77 Nature exemplifies how classics like the Blazer still have room to implement eco-friendly materials and processes. Outsoles may seem like an afterthought, but they account for significant rubber and energy usage. With Nike Grind, the Blazer gains an earth-friendly edge over conventional models.

Nike recognizes customers increasingly demand both high-quality products and corporate sustainability. Updates like Nike Grind outsoles allow the company to make progress on sustainability goals while satisfying customers. As a bonus, recycled rubber outsoles sidestep supply chain issues that can arise with virgin materials.

The Nike Grind rubber outsoles help position sustainability as a core aspect of Nike’s identity and practices. Smaller changes like recycled outsoles accumulate into meaningful impact across production cycles. By transparently integrating eco-friendly materials into its icons, Nike brings sustainability to the forefront of the customer experience.

Outsoles may not garner as much attention as eye-catching uppers, but the Blazer Mid 77 Nature uses them to quietly drive change. The Nike Grind rubber outsoles represent incremental steps toward sustainable practices becoming the norm, not the exception. It’s a shift the entire industry must make, and Nike is leading the way.

The Importance of Eliminating Adhesives and Solvents

In manufacturing the Blazer Mid 77 Nature, Nike took steps to eliminate unnecessary adhesives and solvents from production. This reduces waste as well as harmful emissions compared to constructing typical Blazers.

Shoe production utilizes various adhesives, primers, glues and solvents to assemble layers and pieces of material. For the Blazer Mid 77 Nature, Nike streamlined bonding processes to only essential adhesives to improve sustainability.

For example, Nike engineered an innovative one-piece eyestay that bonds to the upper without layers of tape and glue found on conventional Blazers. This simplified construction removes unnecessary adhesive application which generates pollutive byproducts.

Additionally, new environmentally-friendly water-based primers and adhesives reduce reliance on traditional hydrocarbon solvents. Their formulas emit less VOCs (volatile organic compounds) that can be harmful when released into the atmosphere.

Nike also optimized adhesive application to precision locations only. Strategically bonding specific zones enhances durability where needed without wasteful overuse across the entire shoe. Minimizing adhesive usage ultimately decreases chemicals consumed per pair produced.

Even packaging underwent adhesive reductions with a new fold-over box design. The boxes utilize paper-based tape instead of synthetic glues to seal the packaging. Small changes like this accumulate to drive meaningful progress in eliminating chemicals from production.

Reviews indicate Nike’s efforts to minimize adhesives and solvents did not compromise the Blazer Mid 77 Nature’s construction or durability. Despite major reductions in bonding agents, the shoes suffer no loss of structural integrity after repeated wear.

Moving forward, Nike will continue improving the sustainability of necessary adhesives while phasing out unnecessary applications across its lineup. New water-based and biodegradable formulas present viable options as eco-friendly substitutes.

The Blazer Mid 77 Nature provides a template for reducing chemical waste and emissions without sacrificing iconic style and quality. Innovations like the one-piece eyestay prove even classics still have room for more sustainable practices.

For Nike, sustainable manufacturing benefits both the environment and production efficiency. Fewer materials, processing steps, and bonding agents streamline assembly while delivering responsible products customers want.

The adhesive and solvent reductions also reinforce Nike’s commitment to environmentally-friendly operations. With growing public concern over VOCs and pollution, eliminating these chemicals presents a clear opportunity for Nike to lead.

While the changes seem minor from the outside, their accumulative impact is substantial when multiplied over thousands of units at scale. The Blazer Mid 77 Nature validates that sustainable bonding practices can be implemented successfully even on cornerstone models like the Blazer.

Solvents and adhesives are integral yet easily overlooked components of shoe construction. By targeting their reduction for the Blazer Mid 77 Nature, Nike takes aim at some of the footwear industry’s most harmful chemical usage.

Through innovation, Nike proved classic silhouettes like the Blazer don’t have to stick to tradition when more sustainable options exist. As customers demand responsible manufacturing, eliminating solvents and adhesives will become the standard rather than selling point.

Unique Lacing System Made of Recycled Polyester

Nike equipped the Blazer Mid 77 Nature with an inventive lacing system made from recycled polyester. The laces provide a secure fit while meeting the model’s eco-friendly initiatives by utilizing post-consumer plastic bottles.

The Blazer Mid 77 Nature’s round cotton laces contain 100% recycled polyester derived from used plastic bottles. Transforming this waste plastic into durable laces reduces the need for virgin synthetic materials.

Nike applied a unique speckled lace texture to allude to the recycled content within. Small multicolored flecks resemble the various plastic bottle sources, adding personality to a typically overlooked component.

A series of metal grommets line the throat of the Blazer above the toe box, allowing the laces to securely cinch. This creates a snug customizable fit aided by the laces’ flat woven texture providing ideal grip and tension.

Not only are the laces themselves made sustainably, but Nike also optimized the lacing pattern to utilize less overall length. Shortening the laces needed per pair decreases total materials required in production.

The speckled laces maintain easy adjustability, durability, and the broken-in character expected from Blazers. Despite their unconventional recycled makeup, the laces function identically to standard variants while boasting a smaller eco-footprint.

Nike plans to expand the use of recycled polyester laces across other core silhouettes. As a simple substitute for traditional laces, they provide a straightforward way to make models more sustainable.

The uniquely flecked laces also showcase the recycled plastic creatively, becoming a styling feature rather than just utility. Their speckled texture highlights material innovation over something normally overlooked.

Even subtle details like laces contribute to the Blazer Mid 77 Nature’s overall sustainable mission. Repurposing plastic waste demonstrates no component is too small for Nike to rethink with eco-friendly solutions.

The recycled laces help the Blazer Mid 77 Nature reduce consumption of finite resources by creatively transforming post-consumer plastics. Small details accumulate as Nike aims to eliminate virgin synthetics from its classics.

By visibly incorporating sustainability into every element, Nike makes earth-friendly practices unavoidable. The recycled polyester laces serve as a symbolic reminder with every step that materials matter.

Laces represent a tiny fraction of overall shoe materials, but scaling recycled options across production runs makes an impact. For Nike, success comes not from single landmark strides but rather cumulative small steps forward.

The Blazer Mid 77 Nature’s recycled laces embody that continuous evolution toward sustainable practices as the norm. Their inconspicuous presence sets an example and expectation for other components to follow.

Packaging Uses Recycled Materials and No Plastics

Nike took steps to make the packaging for the Blazer Mid 77 Nature more sustainable by eliminating plastics and using 100% recycled materials. This reduces waste compared to traditional shoe boxes.

The shoebox and inner paper padding utilize 100% recycled content paper materials from post-consumer sources. By sourcing recycled paper, Nike decreases reliance on fresh tree pulp for packaging needs.

Additionally, paper-based tapes replace conventional plastic tapes to seal the box shut. Small details like this accumulate to create substantial sustainability impact at scale. No plastic elements touch the Blazer Mid 77 Nature during packaging.

Nike also optimized the packaging design to only essential components. The box utilizes a fold-over lid that simply tucks into the bottom portion. This eliminates the need for plastic trays, sleeves, or bags inside.

By streamlining packaging parts and materials, Nike reduces both waste generation and total resources consumed per box produced. The simplified packaging reflects the product’s streamlined eco-friendly construction.

The packaging’s recycled paper materials and tapes still adequately protect and present the shoes. However, their reduced environmental impact sets them apart from most shoe boxes on the market.

Nike plans to implement similar sustainable packaging across many of its lifestyle and performance models. As a simple swap for traditional packaging, recycled paper materials provide an easy sustainability gain.

Eliminating plastics throughout demonstrates Nike’s commitment to addressing waste even in unseen elements like packaging. With public scrutiny on plastic pollution, sustainable packaging will only grow in importance.

The Blazer Mid 77 Nature’s packaging validates recyclable materials perform equally well while supporting circular production goals. Its success proves sustainable packaging works for icons like the Blazer.

While customers don’t interact with the box for long, it still represents a meaningful touchpoint in the overall brand experience. Sustainable packaging aligns with the Blazer Mid 77 Nature’s eco-friendly ethos.

By visibly removing plastics and opting for recycled paper, Nike links sustainability to classic models customers know and love. It becomes an expectation rather than one-off gesture.

Nike recognizes packaging has a life cycle beyond just getting shoes to the customer. Optimizing its environmental impact ensures sustainability isn’t an afterthought.

The Blazer Mid 77 Nature’s packaging sets an example of how even mundane elements can be rethought with recyclable, plastic-free designs. The proof lies in the box.

Nike’s Journey to More Sustainable Products

The Blazer Mid 77 Nature represents a major milestone in Nike’s ongoing journey to create more sustainable products. While not perfect, it demonstrates Nike’s commitment to evolving iconic silhouettes like the Blazer with eco-friendly practices.

For decades, the Blazer represented quality craftsmanship and timeless style, not sustainability. But the Blazer Mid 77 Nature proves even classics can adapt to incorporate eco-friendly materials and production methods.

Nike didn’t achieve this overnight. It required years of infrastructure development and material innovation to make sustainable products viable at scale. The Blazer Mid 77 Nature didn’t happen in isolation – it stands on the shoulders of incremental progress.

It began with Nike Grind, which recycled manufacturing scraps into new footwear components as early as 1990. This evolved into the development of recycled polyesters, sustainable natural rubber, and recycled foam midsoles.

Behind the scenes, Nike optimized manufacturing to reduce waste, energy, and chemicals. The company integrated sustainability into its design ethos and processes from the outset, not as an afterthought.

Materials like Flyleather upcycled leather scraps into durable, high-performance material. Nike VaporMax tooling lightweighted designs while remaining resilient. Iterative sustainable innovations enabled models like the Blazer Mid 77 Nature.

Nike also developed water-based adhesives to replace VOC-emitting solvents and established strategic partnerships to source sustainable cotton, rubber, and wool. The collective impact from actions big and small accumulates.

The Blazer Mid 77 Nature represents a unification of decades of sustainable material R&D, process refinement, and design thinking. It provides a blueprint for Nike’s icons to adopt eco-friendly updates while respecting model heritage.

Moving forward, Nike will continue improving and implementing sustainability across its diverse product lines. There is no finish line when it comes to responsible, ethical production.

Upcoming challenges include sourcing sustainable leather at scale, reducing carbon emissions across operations, and optimizing fit to reduce production waste. Expect iterations of iconic models like the Air Force 1, Air Jordan 1, and Air Max 90 to receive similar sustainable makeovers.

Nike also aims to balance sustainability with high performance demands from athletes. Both serving elite competitors and broader consumer interests is crucial to Nike’s brand vision.

By staying transparent about sustainability shortcomings as well as successes, Nike embraces this as an ongoing journey. The Blazer Mid 77 Nature shows big change comes through small steps compounding over time.

Skeptics may point out the Blazer Mid 77 Nature isn’t fully sustainable or accuse Nike of greenwashing. Valid critiques should be acknowledged. But that doesn’t negate the considerable progress this model represents.

Making hundreds of millions of products annually sustainable is a monumental task. Nike still has work to do, but the Blazer Mid 77 Nature proves it is embracing that challenge rather than shying away.

Nike sets an example for the entire industry by transparently sharing its sustainability roadmap. As other brands follow this lead, consumers benefit from more responsibly made products.

The Blazer Mid 77 Nature is not Nike’s first or last sustainable model. It moves the needle toward eco-friendly practices becoming standard across its vast catalog.

This is not a marketing stunt, but the latest milestone in Nike’s decades-long push for innovation to produce premium products responsibly. More sustainable Blazers and other icons will follow thanks to pioneering models like the 77 Nature.

While no company is perfect, Nike’s evolution toward sustainable manufacturing shows positive momentum. The Blazer Mid 77 Nature provides a forward-looking template focused on where icons like the Blazer need to go, not where they’ve been.

Challenges of Scaling Sustainable Materials

While the Blazer Mid 77 Nature represents progress, Nike still faces challenges scaling more sustainable materials across its vast production.

Implementing eco-friendly materials in limited runs is achievable, but expanding globally requires surmounting complex supply chain and manufacturing hurdles.

Take sustainable leather as an example. Small batches utilize leftover leather scraps, but high volumes require dedicated tanneries and farms. Building that supply chain takes huge investment and multi-year timelines.

The same goes for recycled plastics and rubber – collecting and processing sufficient volumes to meet production needs is enormously difficult logistically.

And materials comprising just 10-20% of a model seem insignificant until multiplied by hundreds of millions of pairs annually. The sheer quantity needed can strain recycled sources.

The talent and technology challenges may be even greater than the material ones. Developing new sustainable materials requires immense chemistry and engineering expertise plus extensive testing.

Nike must also retool manufacturing facilities and teach workforce skills to implement new materials and processes. That monumental change management is yearslong work.

There are also tradeoffs between sustainability, cost, and performance that must be balanced. Materials can’t just be eco-friendly – they still need to meet Nike’s standards.

While Nike has made progress, critics argue it’s still not moving fast enough. The reality is re-engineering global supply chains just takes time.

And as Nike introduces new sustainable models, keeping up with consumer demand presents its own difficulties. Even loyal customers balk at prices 20-30% higher than usual.

Nike must figure out how to scale eco-friendly materials before they become mainstream must-haves. That’s no small task for a company producing at Nike’s volume.

Some say Nike should slow or halt conventional materials until sustainable alternatives are ready. But the fact remains standard materials still work better in most applications – for now.

Phasing out existing materials before next-gen options are proven would damage Nike’s business and prevent important sustainability progress. The scale challenge requires a balanced approach.

While Nike still has a long road ahead, the Blazer Mid 77 Nature proves it’s heading in the right direction. Models like this build momentum and consumer excitement for more to follow.

Nike’s size and brand influence enables it to invest what’s required to overcome supply barriers holding back smaller companies. This benefits the entire industry.

Collaborating with manufacturers, research institutions, suppliers, and competitors drives innovation faster too. A rising tide lifts all ships.There are no quick fixes to building ethical, sustainable supply chains at this scale. But incremental progress compounds, and Nike is uniquely positioned to lead.

The Blazer Mid 77 Nature represents the first step on the next phase of Nike’s journey. As an icon adopting eco-friendly practices, its ripple effects will be felt for years to come.

While challenges remain, Nike’s recognition of areas needing improvement demonstrates transparency about the tough road ahead. The company’s scale enables it to pave the way.

Why Nature-Based Materials Are the Future

The Blazer Mid 77 Nature provides a glimpse into the future of sustainable footwear focused on nature-based materials. Plants, algae, fungi and other organisms offer renewable options.

Materials like leather and rubber used to dominate shoes because they worked well. But natural doesn’t always equal sustainable, especially at scale.

Fortunately, emerging nature-based materials provide functionality with smaller environmental footprints. The Blazer Mid 77 Nature incorporates some early examples like hemp and natural rubber.

Hemp requires minimal water, enriches soil, and absorbs carbon as it grows rapidly without pesticides. And it produces durable fiber perfect for shoes.

Natural rubber from trees taps into renewable resources while delivering the grip and resilience synthetic rubbers rely on fossil fuels to produce.

But the possibilities stretch far beyond hemp and rubber. Mycelium roots from mushrooms make leather substitutes. Algae becomes foam. Banana tree fibers produce silky textiles.

Willow bark, grape skins, and crab shells transform into protective finishes and coatings. Even shrimp shells can become shoe counters and panels.

Pineapple leaves yield nonwoven textiles. Grape tannins substitute petroleum-based tanning agents. Coconut husks replace synthetic meshes.

The key is utilizing inevitable agricultural and organic waste rather than resource-intensive practices like raising cattle. Avoiding pesticides and chemicals is better for the planet too.

And because organisms rapidly regenerate, these materials represent largely renewable resources compared to finite synthetics.

The challenge lies in matching performance characteristics consumers expect while scaling production responsibly.

But possibilities like lab-cultured collagen and biofabrication using bacteria or algae cells could enable custom materials faster than growing them.

And even slightly blended with conventional materials initially, nature-based substitutes will improve and scale up over time as innovation and technology progresses.

Nike’s goal isn’t 100% natural materials but rather bio-based inputs where it makes sense functionally. Even 30-40% is meaningful progress versus wholly plastic shoes.

As other brands follow suit, scaled demand will incentivize suppliers and farmers to allocate more land to these nature-based crops and organisms.

Sourcing from regenerative agriculture systems and waste streams also maximizes sustainability. Responsible practices will be crucial as production increases.

While challenges remain, the Blazer Mid 77 Nature proves natural materials will play a larger role in footwear’s sustainable future. And Nike’s scale can galvanize that progress.

Continued innovation will uncover new performance applications and supply chain solutions. Blended with strategic use of recycled synthetics, shoes with smaller environmental footprints are attainable.

Consumers increasingly demand sustainability, and nature-derived materials make good environmental sense. The Blazer Mid 77 Nature signals Nike is ready to pave the path forward.

How Consumers Can Support Sustainable Fashion

While brands like Nike drive sustainability from the supply side, consumers also play a crucial role demanding and supporting eco-friendly products like the Blazer Mid 77 Nature.

Voting with your wallet still speaks loudly. When sustainable styles sell well, it incentivizes Nike and its competitors to accelerate eco-friendly practices to capture that market opportunity.

This means seeking out and being willing to pay a small premium for models made with recycled, natural, renewable materials. The Blazer Mid 77 Nature is a prime example of a sustainable icon worth supporting.

Beyond purchasing decisions, customers can use their voices on social media to request sustainability from their favorite brands. Engagement with online reviews, campaigns, and company communications help move the needle too.

For example, Nike’s Flyknit was born in part from customers expressing desire for less wasteful manufacturing techniques. Demand for change sparked innovation.

On the policy side, citizens can vote for leaders who prioritize laws and regulations to reduce fashion’s environmental impact. This helps force change at the industry level.

Consumers may underestimate their collective power to influence brands just by choosing more sustainable options as they become available.

Of course, customers can also reduce consumption generally. Making purchases only when needed, buying secondhand when possible, and extending use of current items all work to combat waste.

Taking care of shoes and apparel so they last and don’t end up in landfills prematurely makes a difference too. Proper washing, drying, and storage helps.

When styles do reach end of life, recycling textiles at designated take-back locations creates circularity. Nike even reuses old shoes to make new ones.

Beyond just wardrobe choices, people can adopt lower impact eco-friendly habits in other areas of life. Reducing energy, fuel, water, and plastic consumption ultimately benefits the fashion industry too.

Supporting sustainable farming and forestry practices also helps provide renewable inputs for eco-friendly textile production while lowering environmental impacts.

The bottom line is consumers have power to drive change through purchases, engagement, and advocacy. Brands notice when sustainability becomes a priority for customers.

Of course, the fashion industry still needs to work urgently to address overproduction and reduce waste. But participating in the sustainable apparel market energizes this progress.

Models like the Nike Blazer Mid 77 Nature Nature offer options for consumers to select products aligning with their values. As other brands compete to capture this demand, priorities shift.

By supporting pioneers like Nike early on, mainstream shoppers empower innovation that will one day be standard practice rather than novelty.

The sustainable fashion revolution requires participation from both supply and demand. Models like the Blazer Mid 77 Nature give consumers a platform to kick start change.

The Next Nature Collection Shows Innovation at Nike

Nike has long been known for their innovative shoe designs and technologies. Their latest creation, the Next Nature collection featuring the Nike Blazer Mid 77, demonstrates the brand’s continued commitment to pushing boundaries when it comes to sustainability and eco-friendly manufacturing.

The Next Nature collection is comprised of the Nike Blazer Mid 77, Court Vision Low, and Bruin High. All three styles utilize materials made from at least 50% recycled content. The Blazer Mid 77 is particularly noteworthy, containing an impressive 80% recycled material overall. This includes recycled polyester, recycled leather, and Nike Grind rubber on the outsole which is made from recycled manufacturing scraps and worn-out sneakers.

Nike’s goal with the Next Nature collection is to explore new sustainable materials and processes that can be scaled across their entire production line. The Blazer Mid 77 is being touted as their most sustainable sneaker yet. In addition to the high recycled content, it utilizes an innovative dyeing technique that reduces water usage by up to 80% compared to traditional methods. Even the packaging is made from 95% recycled material.

The Blazer Mid has long been one of Nike’s most iconic sneaker silhouettes, known for its simple and sleek design. The Next Nature version manages to retain the classic Blazer look while incorporating cutting edge green materials and manufacturing practices. Nike states that they plan to scale many of innovations seen in the Blazer Mid 77 across other core Nike styles in the future.

Reviews of the Next Nature Blazer Mid 77 have been overwhelmingly positive so far. Sneaker fans seem thrilled that Nike was able to produce such a sustainable iteration of the Blazer without sacrificing aesthetics or comfort. The added performance benefits of the Nike Grind rubber outsole are also being praised.

Many customers appreciate that Nike is taking tangible steps towards more sustainable production methods. However, some environmental advocates argue that Nike still has a long way to go. Critics point out that recycled polyester still sheds plastic microfibers into the environment when washed. The leather is also not completely synthetic, meaning animal hides are still being used.

While it’s true that Nike has more progress to make, the Next Nature collection represents encouraging progress compared to their past. Nike seems to be trying to appeal to eco-conscious customers who want sustainable products without giving up style or performance.

The success of the Next Nature collection proves that there is a viable market for sustainable athletic wear. As consumers become more environmentally aware, they are demanding companies adopt greener practices. Nike is wise to get ahead of this curve.

It will be interesting to see if these new materials and manufacturing techniques expand beyond Nike’s niche sustainable lines into their mainstream products. If Nike can scale recycled polyester and recycled leather across brands like Air Jordan and Air Force, it could significantly impact their overall environmental footprint.

For now, Nike considers the Next Nature collection to be an experiment and learning opportunity. They plan to take key lessons from the endeavor to develop a practical blueprint for scaling sustainable innovations across the company. Given Nike’s resources and influence, they are in a unique position to drive real change in athletic footwear manufacturing.

The Next Nature Blazer Mid 77 represents an important milestone in Nike’s sustainability journey. When a company like Nike commits to reducing waste and transforming their supply chain, it raises the bar for the entire industry. Let’s hope the success of this new Blazer model inspires Nike and others to rethink production from the ground up.

With smart design thinking and responsible manufacturing practices, brands can make sustainable activewear accessible to all. Nike’s Next Nature collection provides reason for optimism that we can protect the planet while still enjoying iconic sneakers.

More Brands Need to Prioritize Sustainability

With climate change and pollution demanding urgent action, brands across all industries need to make sustainability a top priority. Nike’s new Next Nature collection shows the potential for companies to innovate in eco-friendly design and manufacturing.

The Next Nature line features Nike’s iconic Blazer Mid 77 sneaker reimagined with up to 80% recycled materials. This includes recycled polyester, recycled leather, and a Nike Grind rubber sole made from old sneakers and factory waste. On top of that, an innovative dyeing process reduces water usage dramatically.

Reviews confirm Nike managed to retain the vintage Blazer look and feel while incorporating cutting edge green practices. Sneakerheads seem thrilled to get a sustainable version of a classic silhouette.

Sure, some environmentalists argue Nike still relies too much on plastic fibers and animal leather. Valid critiques, but overall the Next Nature Blazer represents serious progress for the company.

Nike says they plan to scale many of the new eco-materials and processes to other core styles. This could slash their environmental impact as recycled textiles and rubber become the norm, not the exception.

The success of the Next Nature line proves consumers want sustainably made products, even if they cost a bit more. As folks become more eco-conscious, brands adapting greener practices will earn customer loyalty.

Nike is smart to get ahead of the curve. But sustainability can’t be limited to niche collections – it needs to transform mainstream manufacturing. If Nike can scale recycled textiles across brands like Air Jordan and Air Force 1, that’s a game changer.

Other apparel companies need to follow Nike’s lead. Adidas, Reebok, New Balance – the whole industry must rethink production from the ground up. With smart design, eco-friendly materials don’t have to sacrifice style or performance.

Beyond fashion, all types of brands should make sustainability core to their mission. From electronics companies like Apple minimizing e-waste to food companies like Kraft reducing plastic packaging, corporations have power to drive real change.

Done right, investing in sustainability can actually strengthen a brand. Consumers feel good buying from businesses trying to protect the planet. And innovative eco-friendly practices can open new markets.

Look at automakers like Tesla leading the electric revolution. Their commitment to sustainability gives them an edge over competitors still focused on gas guzzlers.

Or consumer goods giant Unilever driving down plastic use across their massive portfolio of products. They’re showing sustainability can scale at a global level.

For entrepreneurs launching startups, building sustainability in from day one gives their business a purpose beyond just profits. It’s about making people’s lives better while treading lightly on the planet.

With climate impacts intensifying yearly, a piecemeal approach won’t cut it anymore. Brands need full buy-in from the C-suite on down to the factory floor. They must be willing to question every aspect of design, sourcing, manufacturing and distribution.

Done right, sustainability can drive creativity and innovation – not just limit options. Nike’s Next Nature Blazers prove we don’t have to sacrifice the products we love to reduce waste. In fact, eco-friendly changes may improve them.

But sustainability requires more than just using recycled materials. It’s about building products to last vs disposable culture. It’s about renewable energy and equitable labor practices. The whole supply chain matters.

Changing entrenched manufacturing processes won’t happen overnight. But the urgency of climate change means brands must act with intention NOW. Incremental progress isn’t enough – we need wholesale transformation.

Nike’s Next Nature line sets an example for the entire retail industry. Let their sustainable Blazer spark a broader movement where eco-friendly design is the norm across all brands.

The Blazer Mid 77 Nature Leads The Way in Eco-Friendly Design

Nike has just dropped their most sustainable sneaker yet – the Blazer Mid 77 Nature. This iconic basketball shoe from the 70s got a major eco-friendly makeover using materials sourced directly from nature. As part of Nike’s “Next Nature” collection, the Blazer Mid 77 Nature shows how far sneaker tech has come in terms of sustainability.

So are these the greenest Nike Blazers ever made? Let’s take a look under the hood and find out.

Upper – All About the Hemp

The most noticeable change on the Blazer Mid 77 Nature is the upper, made completely out of hemp (a first for Nike!). For those unfamiliar with the plant, hemp is a highly sustainable material that requires minimal irrigation and no pesticides to grow. The fibrous stalks produce a durable, breathable textile perfect for lifestyle sneakers.

By using hemp, Nike found a natural replacement for the synthetic and leather materials used on regular Blazers. The organic uppers have a super clean look in the OG white and “nature” green colorway. And the rugged hemp perfectly matches the Blazer’s vintage basketball DNA.

Midsole – Foam With Roots

Nike didn’t stop at the upper when redesigning the Blazer Mid 77 Nature. They also developed an eco-friendly foam midsole dubbed Nike Grind Rubber. This proprietary material contains recycled rubber and foam scraps from the factory floor, giving it a speckled imperfection that’s almost like a fingerprint. The grind rubber has the same responsive cushioning as standard phylon or EVA foams, but with a much lower carbon footprint.

By sourcing from their own manufacturing waste, Nike created a sustainable midsole solution ready for scaling across multiple sneaker lines. The grind rubber midsole alone prevents millions of pounds of foam from ending up in landfills each year.

Outsole – Lacing Up with Nature

The Blazer Mid 77 Nature’s trail-style lug outsole utilizes Nike Grind Rubber like the midsole for traction and durability. Small square lugs offer surprisingly solid grip without looking overly rugged. The natural color blend also resembles bare earth or clay for a super organic aesthetic.

Nike added extra sustainability by reinforcing high wear areas with stitching rather than gluing. This reduces toxins while increasing the life of the outsole compared to traditional cementing techniques. Less waste for better tread – now that’s some sole!

Branding – Logos Done Naturally

Even the Swoosh and heel branding got an eco-friendly remake on the Blazer Mid 77 Nature. Rather than synthetic leather or vinyl, the logos use a suede made from recycled post-industrial cotton scraps. This gives the Swoosh an understated, almost DIY look that perfectly complements the hemp upper and earthy outsole.

Nike also skipped the plastic heel stripes in favor of a stitched felt material from recycled wool scraps. It’s a subtle change that retains the retro Blazer vibe with zero waste or synthetics.

Laces – Turning Yarns Green

The Blazer Mid 77 Nature comes with round cotton laces made from 80% recycled content. The fiber is sourced from recycled clothing scraps and manufacturing waste that’s cleaned and respun into durable yarn. It’s a smart way to reuse old apparel that would otherwise be dumped.

The laces have a nice soft feel right out of the box and should age gracefully with wear. And since they’re cotton, the laces are fully compostable when they eventually need replacing.

Linings – Renewed for Responsibility

On the inside, the Blazer Mid 77 Nature features soft, recycled 100% polyester linings. The fabric is woven from polyethylene terephthalate (PET) pellets reclaimed from discarded plastic bottles. Transforming trash into shoe lining reduces the amount of virgin synthetics needed while also cleaning up waste.

The recycled PET linings help the Nike Blazer Mid 77 Nature divert over 100 million plastic bottles from landfills annually. And they give the inside of the shoe a cozy broken-in feel right off the shelves.

Packaging – Going for Green Cred

Nike put the eco-focus on the packaging too for the Blazer Mid 77 Nature. The shoes ship in a banana fiber paper box from sustainable sources rather than virgin tree pulp. Banana trees are actually giant herbs that regenerate annually, making them a rapidly renewable resource.

Inside the box you’ll find a paper stuffing made from 100% recycled cotton bits. And the paper ticket and tissue paper are also certified recycled content. This helps reduce waste compared to standard synthetic materials and plastic bags.

Overall, the packaging for the Blazer Mid 77 Nature is over 90% recycled/recyclable content by weight. That beats even Nike’s ambitious sustainability goals for footwear, proving no detail was overlooked.

Built for the Next Nature

It’s clear Nike pulled out all the stops when designing the Blazer Mid 77 Nature. The shoe sets a new benchmark for eco-conscious lifestyle sneakers thanks to its creative use of natural materials and recycled content.

Yet the Blazer still retains the iconic streetwise look that made it a sneaker legend back in the 70s. This proves sustainability doesn’t have to mean boring or drab – the Nike Blazer Mid 77 Nature is full of life!

We can’t wait to see Nike continue innovating with eco-friendly materials like hemp, grind rubber, and recycled linings. The Blazer Mid 77 Nature leads the way in sustainable design thanks to its roots in nature.