How does Athletes Unlimited work. What makes it different from traditional sports leagues. Who are the standout stars to watch in Charlotte this season. Why is this innovative model changing professional sports.
The Innovative Concept Behind Athletes Unlimited
Athletes Unlimited is reshaping the landscape of professional sports with its groundbreaking approach. Unlike conventional leagues with fixed teams, AU introduces a dynamic system where individual athletes take center stage. But how exactly does this unique model function?
Key Features of Athletes Unlimited
- Weekly roster changes through player drafts
- Individual scoring system based on performance statistics
- Player-led teams without coaches or general managers
- Fan involvement in rule-making decisions
- Condensed seasons lasting only a few weeks
This innovative structure shifts the focus entirely to the athletes, allowing them to showcase their skills independently and reap direct rewards for their excellence on the field or court. The scoring system resembles a fantasy sports league, with players accumulating points based on various statistical categories.
Equitable Pay Structure
Athletes Unlimited has implemented a fair compensation model. How does it work? All players receive a base salary, with additional earnings tied to their performance and rankings. This approach ensures that top performers are rewarded while maintaining a solid financial foundation for all participants.
Charlotte: The New Hub for Athletes Unlimited
In 2023, Charlotte, North Carolina, emerges as a pivotal location for Athletes Unlimited, hosting both volleyball and softball leagues. Why has Charlotte been chosen as the venue? The city’s growing reputation as a sports destination, coupled with its excellent facilities, makes it an ideal choice for these exciting competitions.
Volleyball and Softball Seasons in Charlotte
- Volleyball: March 1 to April 2 at the Grady Cole Center
- Softball: July 29 to August 27 at the Latta Park Sports Complex
These condensed seasons promise intense competition among world-class athletes, further solidifying Charlotte’s status as a premier sports city.
15 Standout Athletes to Watch in Charlotte
The 2023 Athletes Unlimited season in Charlotte boasts an impressive roster of talent. Who are the top stars to keep an eye on? Let’s explore some of the most exciting players in both volleyball and softball.
Volleyball Superstars
- Kelsey Robinson: A three-time Olympian and former NCAA champion, Robinson brings unparalleled experience and skill to the court.
- Bethania de la Cruz: This rising star from the Dominican Republic made waves in the inaugural AU season and is poised for another stellar performance.
- Amanda Benson: A defensive powerhouse for Team Canada, Benson’s passing and digging skills are sure to impress.
- Taylor Sandbothe: The former UCLA Bruin is known for her exceptional blocking abilities, adding a formidable presence at the net.
Softball Standouts
- Victoria Hayward: Leading the pitching rotation with her precision and composure, Hayward is a force to be reckoned with on the mound.
- Alexa Peterson: This left-handed slugger brings power and consistency to the first base position.
- Haley Cruse: Canada’s top hitter at the World Cup, Cruse’s speed in the outfield is a game-changer.
- Hannah Flippen: A veteran pitcher with a diverse arsenal of pitches, Flippen’s experience is invaluable.
- Shelby Turnier: Known for her sure hands and slap-hitting ability, Turnier is a reliable presence in the middle infield.
- Erika Piancastelli: This versatile Italian star can play multiple positions and consistently makes solid contact at the plate.
- Megan Wiggins: Australia’s ace pitcher brings international experience and shutdown ability to the circle.
The Impact of Athletes Unlimited on Professional Sports
Athletes Unlimited is not just changing how games are played; it’s revolutionizing the entire concept of professional sports leagues. How does this innovative model impact athletes, fans, and the sports industry as a whole?
Benefits for Athletes
- Greater individual recognition and rewards
- Opportunity to showcase skills independently
- Flexibility to compete in multiple leagues
- Direct engagement with fans
Fan Engagement and Experience
Athletes Unlimited offers fans a unique and interactive experience. How does it differ from traditional sports viewing? Fans can vote on certain rules each week, creating a sense of involvement and ownership in the league’s development. The constantly changing team dynamics also keep the competition fresh and exciting.
The Future of Athletes Unlimited
As Athletes Unlimited continues to grow and evolve, what can we expect in the coming years? The league has already expanded to include softball, volleyball, lacrosse, and basketball. Is further expansion on the horizon?
Potential Growth Areas
- Introduction of new sports to the AU model
- Expansion into international markets
- Partnerships with traditional sports leagues
- Enhanced technology integration for fan engagement
The success of Athletes Unlimited in Charlotte could pave the way for more cities to host AU events, potentially leading to a wider geographic footprint for the league.
Challenges and Opportunities for Athletes Unlimited
While the innovative model of Athletes Unlimited presents numerous advantages, it also faces unique challenges. What are some of the hurdles the league must overcome to ensure long-term success?
Potential Challenges
- Building and maintaining fan loyalty without traditional team affiliations
- Balancing the interests of individual players with the overall league structure
- Securing sustainable sponsorship and media deals
- Adapting the model to different sports with varying team dynamics
Despite these challenges, Athletes Unlimited has demonstrated resilience and adaptability in its early years. The league’s ability to attract top talent and create exciting competition bodes well for its future prospects.
The Role of Technology in Athletes Unlimited
Technology plays a crucial role in the Athletes Unlimited experience, both for players and fans. How does AU leverage digital platforms to enhance engagement and performance?
Technological Innovations in AU
- Advanced statistical tracking for player performance
- Interactive fan voting systems for rule changes
- Virtual and augmented reality experiences for remote viewers
- Social media integration for direct player-fan interaction
These technological advancements not only improve the viewing experience but also provide valuable data for players to analyze and improve their performance.
The Economic Impact of Athletes Unlimited in Charlotte
Hosting Athletes Unlimited events can have significant economic benefits for the host city. What are the potential economic impacts of AU’s presence in Charlotte?
Economic Benefits
- Increased tourism and hotel bookings during event periods
- Boost to local restaurants and retail businesses
- Job creation in event management and support services
- Enhanced city profile for attracting future sporting events
The success of Athletes Unlimited in Charlotte could serve as a model for other cities looking to host innovative sports events and boost their local economies.
Athletes Unlimited and the Evolution of Women’s Sports
Athletes Unlimited has made significant strides in promoting and professionalizing women’s sports. How does the AU model contribute to the growth and recognition of women athletes?
Empowering Women Athletes
- Providing competitive salaries and performance-based bonuses
- Offering year-round playing opportunities across multiple sports
- Increasing media exposure and fan engagement
- Fostering leadership skills through player-led team management
By showcasing the incredible talent and athleticism of women in sports, Athletes Unlimited is helping to break down barriers and create new opportunities for female athletes at all levels.
The Global Reach of Athletes Unlimited
While Athletes Unlimited began in the United States, its impact is being felt worldwide. How is AU influencing the global sports landscape?
International Impact
- Attracting top international talent to compete in AU leagues
- Inspiring similar models in other countries
- Fostering cultural exchange through diverse player rosters
- Expanding the global fan base for women’s sports
The presence of international stars like Bethania de la Cruz and Erika Piancastelli in Charlotte demonstrates the global appeal of the Athletes Unlimited model.
The Role of Athlete Empowerment in AU’s Success
One of the key features of Athletes Unlimited is the emphasis on athlete empowerment. How does this focus contribute to the league’s success and appeal?
Empowerment Initiatives
- Player-led team management and strategy
- Direct engagement with fans through social media and events
- Opportunities for athletes to develop leadership and business skills
- Player input on league policies and development
By giving athletes a greater voice in the sport’s direction, AU creates a more engaging and authentic experience for both players and fans.
The Sustainability of the Athletes Unlimited Model
As Athletes Unlimited continues to grow, questions arise about the long-term sustainability of its unique model. What factors contribute to AU’s potential for long-term success?
Keys to Sustainability
- Flexible league structure adaptable to various sports
- Strong emphasis on fan engagement and interaction
- Equitable pay structure attracting top talent
- Innovative use of technology for enhanced viewer experience
- Partnerships with established sports organizations and media outlets
By continuously innovating and adapting to the changing sports landscape, Athletes Unlimited is positioning itself for long-term success and growth.
The Impact of Athletes Unlimited on Youth Sports
The influence of Athletes Unlimited extends beyond professional sports to impact youth athletics as well. How does AU inspire and shape the future of young athletes?
Inspiring the Next Generation
- Providing visible role models for young athletes, especially girls
- Demonstrating alternative career paths in professional sports
- Encouraging a focus on individual skill development
- Promoting the values of teamwork and adaptability
The success of Athletes Unlimited could lead to new approaches in youth sports programs, emphasizing individual growth alongside team success.
The Role of Media Coverage in Athletes Unlimited’s Growth
Media coverage plays a crucial role in the success and expansion of any sports league. How is Athletes Unlimited leveraging media partnerships to increase its visibility and fan base?
Media Strategies
- Partnerships with major sports networks for game broadcasts
- Innovative digital content creation for social media platforms
- Behind-the-scenes access to athletes for more personal fan connections
- Data-driven storytelling to highlight player performances and league dynamics
By embracing both traditional and new media approaches, Athletes Unlimited is creating a multi-faceted media presence that appeals to a diverse audience of sports fans.
The Potential for Athletes Unlimited to Reshape College Sports
The success of Athletes Unlimited at the professional level raises questions about its potential impact on collegiate athletics. Could the AU model influence changes in college sports?
Potential Influences on College Athletics
- Emphasis on individual athlete branding and development
- Exploration of more flexible team structures
- Integration of advanced performance metrics in college sports
- Increased focus on athlete empowerment and decision-making
While the NCAA structure differs significantly from AU, the league’s innovative approaches could inspire new thinking in collegiate sports administration and athlete development.
The Role of Diversity and Inclusion in Athletes Unlimited
Athletes Unlimited has made diversity and inclusion central to its mission. How does this commitment manifest in the league’s operations and culture?
Diversity Initiatives
- Recruiting diverse talent from around the world
- Implementing inclusive policies and practices
- Providing platforms for athletes to speak on social issues
- Partnering with organizations promoting diversity in sports
By prioritizing diversity and inclusion, Athletes Unlimited not only enriches its talent pool but also creates a more welcoming and representative environment for athletes and fans alike.
The Future of Fan Engagement in Athletes Unlimited
Fan engagement is a cornerstone of the Athletes Unlimited experience. What innovations can we expect in the future to further enhance fan participation and interaction?
Future Fan Engagement Possibilities
- Virtual reality experiences allowing fans to feel like they’re on the field
- AI-powered personalized content delivery based on fan preferences
- Expanded fan voting to include more aspects of league operations
- Interactive fantasy-style games integrated with live AU events
As technology continues to evolve, Athletes Unlimited is well-positioned to leverage new tools and platforms to create even more immersive and interactive fan experiences.
The Potential for Athletes Unlimited to Expand into New Sports
With the success of AU in softball, volleyball, lacrosse, and basketball, speculation arises about potential expansion into other sports. What factors would AU consider when exploring new sports to add to its roster?
Considerations for New Sports
- Compatibility with the individual scoring system
- Existing fan base and market potential
- Availability of top-tier athletes
- Logistical feasibility within the AU model
- Potential for media partnerships and sponsorships
The addition of new sports could further solidify Athletes Unlimited’s position as a innovative force in the world of professional athletics, potentially opening up opportunities for athletes in underserved sports markets.
What is Athletes Unlimited and How Does it Work?
Athletes Unlimited is an exciting new sports league that is disrupting the traditional model of professional team sports. Rather than having set franchised teams with fixed rosters, Athletes Unlimited features individual professional players competing in a variety of sports throughout a condensed season.
The leagues currently include softball, volleyball, lacrosse, and basketball, with athletes across multiple countries participating. The game rules and style of play is similar to traditional leagues in each sport, but the team dynamics and scoring system is entirely unique.
Here’s a quick overview of how Athletes Unlimited works:
- Rosters change every week – Players are drafted onto new teams each week to keep things fresh and competitive.
- Individual scoring – Rather than playing for team wins, players accumulate individual points based on their statistical performance.
- No coaches or general managers – Team captains are selected each week, but the players run the show.
- Fans vote on rules – Fans can vote on certain rules each week, adding an engaging, interactive element.
- Short season – The season lasts only a few weeks, with playoff rounds determining an individual champion.
This innovative model puts the focus squarely on the players themselves rather than teams or organizations. It allows professional athletes to showcase their skills independently and get directly rewarded for their own excellence on the court/field.
The scoring system is like a fantasy sports league – players accumulate points based on statistical categories like goals, assists, blocks, steals, etc. The points then determine individual rankings and payouts each week. It creates exciting player vs player matchups as everyone battles for points and higher rankings.
Athletes Unlimited also has an equitable model for pay. Rather than salaries, all players receive a base compensation and then earn additional money based on their points and ranking. This means top performers are rewarded, while still providing a good base pay for all players.
With weekly drafts putting together new teams, no general managers, and direct player rewards – Athletes Unlimited represents an exciting evolution in professional sports leagues. The fan engagement and competitive spirit make for thrilling few weeks of action.
USA Athletes Unlimited in Charlotte, North Carolina
In 2023, Athletes Unlimited Volleyball and Softball are both heading to Charlotte, North Carolina for their USA leagues this summer. Some of the top pro players from around the world will participate in these exciting new leagues.
Volleyball runs from March 1 to April 2 at the Grady Cole Center, while softball is from July 29 to August 27 at the latta Park Sports Complex. Both seasons consist of a few weeks of intense competition between supremely talented players.
Charlotte provides excellent hosting venues for both sports. The city has a growing profile as a destination for pro sports, with the NBA’s Hornets and NFL’s Panthers. Hosting Athletes Unlimited adds to the city’s reputation as great sports town.
Many of the very best volleyball and softball players in America and across the globe will be showcasing their skills in Charlotte this year. Let’s take a closer look at some of the top athletes to watch.
15 Athletes Unlimited Charlotte Standouts
Here are 15 of the biggest superstars and emerging players to keep your eye on this Athletes Unlimited season in Charlotte in 2023:
Volleyball:
- Kelsey Robinson – A 3x Olympian and former NCAA champion, Robinson is one of the biggest US volleyball stars.
- Bethania de la Cruz – A rising talent from the Dominican Republic who shined in the inaugural AU season.
- Amanda Benson – A defensive anchor for Team Canada who will provide steady passing and digging.
- Taylor Sandbothe – Former UCLA Bruin bringing excellent blocking to the Charlotte AU season.
Softball:
- Victoria Hayward – Leads a stacked pitching rotation for Athletes Unlimited with her precision and poise.
- Alexa Peterson – Slugging first baseman with a powerful left-handed swing.
- Haley Cruse – Speedy outfielder who was Canada’s top hitter at the World Cup.
- Hannah Flippen – Crafty veteran pitcher with a full arsenal of pitches.
- Shelby Turnier – Sure-handed middle infielder and slapper who reaches base frequently.
- Erika Piancastelli – Italian star, can play multiple positions and provides consistent contact.
- Megan Wiggins – Australia’s ace shutdown pitcher with international experience.
There is a fantastic blend of talent and personalities set to take the diamond and court in Charlotte this Athletes Unlimited season. From college stars like Sandbothe to established pros like Robinson, the competition will be fierce. With AU’s exciting scoring and draft format, fans are sure to be thrilled and entertained.
The innovation of Athletes Unlimited keeps attracting more great players each season. Charlotte in 2023 has all the makings of the best Athletes Unlimited campaigns yet. Don’t miss your chance to watch these sensational athletes go head-to-head this summer.
Athletes Unlimited Origins and Launch in 2020
Athletes Unlimited is disrupting professional sports with its innovative player-focused model. But where did this bold new league come from? Let’s take a look at the origins of Athletes Unlimited and how it launched its first season in 2020.
The founding CEO of Athletes Unlimited is Jon Patricof, who previously served as president of MLB’s New York Yankees and their YES Network. Patricof had observed the massive growth and popularity of fantasy sports, where fans care about individual player stats rather than just winning teams.
He envisioned bringing this direct connection between fans and players right to the games themselves. Along with leading sports business minds, Patricof developed the Athletes Unlimited concept of putting the focus on players through statistics-based scoring and direct compensation.
Rather than being locked into set teams, the model allows players to re-draft teams each week to create new dynamics. Voting from fans also gives them a voice in rules and team management decisions each week. This innovative model aimed to maximize engagement between fans and athletes.
Softball was chosen as the first sport to launch Athletes Unlimited. The shortened 2020 NCAA softball season due to COVID-19 left many top players looking for a competition outlet. The inaugural Athletes Unlimited softball season took place in August 2020 at a single location in Rosemont, Illinois.
The 56 players who participated were a star-studded group, including top current and former college players as well as US National team members like Cat Osterman. These elite softballers were drawn to being pioneers in a new sports league model.
The 4-week season implemented all the key Athletes Unlimited elements:
- Players drafted new teams each week via snake-style draft.
- Fans and players voted weekly on extra rules like stealing bases.
- Points were awarded based on individual stats like Hits, Runs, RBIs.
- Highest scorers each week earned prize money and end of season payouts.
The competition was fierce, with weekly leaderboards driving competitive play. In the end, USSA star Jess Warren emerged victorious as the first ever Athletes Unlimited Champion, taking home over $20,000 as the season’s top point earner.
The inaugural season was a resounding success, showing the excitement and engagement potential of the Athletes Unlimited model. Fans responded positively to getting to follow and root for individual players rather than teams.
Softball provided an ideal sport to launch the concept given the many star players wanting further competition outside the Olympics cycle. AU’s model gave them an outlet to shine continuously among their peers, rather than just on a national team.
Following the accomplished first softball season, Athletes Unlimited launched its second league in women’s indoor volleyball in February 2021. Once again featuring many Olympians and top pros, volleyball saw immediate success under the AU model.
After volleyball launched successfully, Athletes Unlimited added both lacrosse and basketball to its roster of sports in 2022. Additional growth is expected in the future across more sports and countries.
The innovative player-focused scoring, statistics, and compensation model has clearly resonated in the sports world. Giving fans ways to connect with and support individual athletes directly has tapped into a powerful market desire.
Athletes Unlimited has succeeded in shaking up the dynamics of traditional sports leagues. Putting the focus on showcasing the players themselves through competitive weekly contests has been a winning formula.
Look for Athletes Unlimited to continue growing in popularity and reach, especially as more sports get added to the unique model. More regions hosting AU league seasons will also expand the excitement and opportunities.
From its origins as an idea to its launch and early successes, Athletes Unlimited represents the future of modern sports. Tune into AU and follow your favorite athletes today to get in on the action of this bold new frontier of professional athletics!
15 Athletes Unlimited Charlotte Standouts in 2023
Here are 15 of the biggest superstars and emerging players to keep your eye on this Athletes Unlimited season in Charlotte in 2023:
Volleyball:
- Kelsey Robinson – A 3x Olympian and former NCAA champion, Robinson is one of the biggest US volleyball stars.
- Bethania de la Cruz – A rising talent from the Dominican Republic who shined in the inaugural AU season.
- Amanda Benson – A defensive anchor for Team Canada who will provide steady passing and digging.
- Taylor Sandbothe – Former UCLA Bruin bringing excellent blocking to the Charlotte AU season.
Softball:
- Victoria Hayward – Leads a stacked pitching rotation for Athletes Unlimited with her precision and poise.
- Alexa Peterson – Slugging first baseman with a powerful left-handed swing.
- Haley Cruse – Speedy outfielder who was Canada’s top hitter at the World Cup.
- Hannah Flippen – Crafty veteran pitcher with a full arsenal of pitches.
- Shelby Turnier – Sure-handed middle infielder and slapper who reaches base frequently.
- Erika Piancastelli – Italian star, can play multiple positions and provides consistent contact.
- Megan Wiggins – Australia’s ace shutdown pitcher with international experience.
There is a fantastic blend of talent and personalities set to take the diamond and court in Charlotte this Athletes Unlimited season. From college stars like Sandbothe to established pros like Robinson, the competition will be fierce. With AU’s exciting scoring and draft format, fans are sure to be thrilled and entertained.
The innovation of Athletes Unlimited keeps attracting more great players each season. Charlotte in 2023 has all the makings of the best Athletes Unlimited campaigns yet. Don’t miss your chance to watch these sensational athletes go head-to-head this summer!
Notable Athletes Unlimited Charlotte Players to Watch
The 2023 Athletes Unlimited seasons in Charlotte for volleyball and softball will feature some of the biggest stars and rising talents in each sport. Here’s a look at 15 notable AU players not to miss when the action hits the court and diamond in Charlotte this summer.
Volleyball Standouts
Volleyball has seen some exceptionally skilled players compete in Athletes Unlimited’s innovative player-focused model since launching in 2021. That will continue in Charlotte with elite talent like:
- Kelsey Robinson – This 3x Olympic medalist and former NCAA champion at Tennessee brings leadership and veteran savvy to the court.
- Madison Kingdon – A national champion at Stanford, Kingdon is a powerful opposite hitter with international experience.
- Taylor Sandbothe – Excellent blocking and hitting efficiency makes this former UCLA Bruin a force at the net.
- Shannon Russell – A standout Libero for Texas, Russell’s passing and digging tenacity will be on display for AU fans.
These volleyball superstars will undoubtedly put on a show with their athleticism and competitiveness. With Athletes Unlimited’s focus on individual skills, their statistical talents will directly translate into leaderboard points and prize money.
Softball Headliners
Joining volleyball in the Queen City, softball will feature its own set of compelling players worth tuning in for, such as:
- Haylie McCleney – A catalyst at the top of the order and in the outfield who helped Alabama win the 2012 College World Series.
- Victoria Hayward – Dominant strikeout pitcher with pro experience who will rack up points with Ks.
- Amanda Lorenz – This young slugger from Florida brings power hitting to the AU lineup.
- Haley Cruse – A speed and slapping specialist for Canada whose speed around the bases earns points.
The skills of these softball phenoms are tailored made to excel under the Athletes Unlimited scoring system. Their individual stats and performances will directly earn them higher pay and opportunities to be team captains.
Rising International Talents
In addition to familiar US names, Athletes Unlimited features emerging talents from across the globe looking to make their mark, such as:
- Bethania de la Cruz (Dominican Republic) – A rising volleyball star who shined in the initial AU season.
- Anouk Sinnema (Netherlands) – Young opposite hitter with improving power and efficiency.
- Megan Wiggins (Australia) – Shutdown pitcher with experience versus top international hitters.
- Kinley Kemnitzer (Canada) – Slick-fielding shortstop with a potent bat in the middle infield.
One of the cool elements of Athletes Unlimited is seeing lesser known players from outside the U.S. compete and thrive. The direct compensation to individuals allows them to earn rewards right alongside more familiar American stars.
Of course many famous veterans and college standouts will also populate the rosters. But pay special attention to rising international talents looking to make a name in Charlotte through AU’s exciting model.
Showstopping Sophomores
In addition to veterans and internationally diverse squads, several sensational second-year players are poised for breakout AU seasons:
- Logan Eggleston – Carried Texas to the 2021 NCAA volleyball title and looks to build on a great rookie AU season.
- Sis Bates – Slick-fielding shortstop was a revelation her first year in Athletes Unlimited softball.
- Danielle Gibson – Powerful young catcher had great batting metrics in AU debut season.
These rising young talents gained valuable experience and exposure in their initial AU campaigns. Expect them to make the leap into standout performers during their sophomore seasons in the league.
From college stars to international up-and-comers to fearsome second-year players, Athletes Unlimited Charlotte will have no shortage of must-see athletes. Tune into AU and follow along with these notable names making their mark in innovative new leagues!
Kelsey Plum – Leading Scorer and MVP Contender
One of the biggest stars taking the court in the 2023 Athletes Unlimited volleyball season is Kelsey Plum. Fresh off winning a WNBA championship, Plum will look to carry over her elite scoring ability to rack up points and contend for the Athletes Unlimited MVP award.
Kelsey Plum has steadily built an impressive resume across college, professional, and Olympic competition. After a storied career at the University of Washington where she set multiple NCAA scoring records, Plum was selected #1 overall in the 2017 WNBA draft.
As a pro, Plum overcame an early injury to develop into a dynamic scorer coming off the bench. Her speed, quick trigger from three-point range, and crafty finishing ability make Plum an instant offense threat.
After winning a gold medal with Team USA at the Tokyo Olympics, Plum recently captured her first WNBA title with the Las Vegas Aces. Her 44% three-point shooting and clutch scoring propelled the Aces throughout the championship run.
Now Plum brings her full arsenal of offensive skills to Athletes Unlimited. Her scoring prowess is a perfect match for AU’s individual stat-driven points system. Expect Plum to put up big numbers from all over the court.
In her AU debut last season, Plum led the league in scoring and ranked third overall in points earned. Her consistency putting up big numbers night after night makes Plum an early favorite to capture the Athletes Unlimited MVP award.
Plum has all the tools in her bag to rack up points on a game-by-game basis. She can notch kills from the back row, drill three-pointers from anywhere, and get to the rim off the bounce. Her creativity and efficiency will be on full display.
Of course amassing a high individual point total won’t come easy, even for a scorer as skilled as Plum. She will face fierce competition from other AU stars like Bethania De La Cruz, Madison Kingdon, and Morgan Hentz.
But if Plum continues scoring at the same rate that earned her WNBA Sixth Woman of the Year, she’ll be tough to catch in the AU MVP race. Expect her stats and scoring average to lead the league as she brings her A-game to Athletes Unlimited.
Beyond just scoring, Kelsey Plum adds outstanding brand power to any team she joins thanks to her professional and Olympic success. She figures to be one of the first players selected in each weekly AU draft.
Team captains will game plan around getting Plum quality shots where she thrives. Then on defense, teams will look to Plum to make plays by utilizing her disruptive hands and underrated rebounding. Her stat sheet will fill up rapidly each night.
An area where Plum could make a big leap involves her distribution and playmaking. She has improved her passing each year in the WNBA and has the vision to rack up assists in AU if given more setup opportunities.
Of course her scoring will remain the bread and butter. But if Plum adds 5-6 assists per game on top of her expected 20+ points, she will be unstoppable in Athletes Unlimited.
At just 27 years old, Kelsey Plum is still entering her athletic prime after conquering the WNBA and Olympics. Now Athletes Unlimited provides the next platform for Plum to display her skills against a stacked field.
Tune into AU volleyball this season for what looks to be a showcase of Plum’s versatile scoring arsenal. She is an early frontrunner to win MVP honors while delivering exciting plays and clutch finishing ability.
It will be another memorable year for Kelsey Plum as she establishes herself as the best scorer in the Athletes Unlimited ranks. Don’t be surprised if she leads the league in points and captures the illustrious MVP crown after a statistically dominant season.
Natasha Cloud – Veteran Leader and Assists Machine
An integral piece of the Athletes Unlimited basketball formula is veteran point guard Natasha Cloud. With her stellar passing and vision, Cloud is poised to dish out assists in bunches while guiding her teams to success.
Natasha Cloud’s WNBA resume speaks for itself. A two-time WNBA Champion with the Washington Mystics, Cloud has established herself as one of the top distributors in the women’s game today.
Standing 6’0″ with elite court vision, Cloud specializes in setting up easy baskets for her teammates. She has ranked in the top five of the WNBA in total assists per game each of the past three seasons.
Cloud has a pass-first mentality derived from her pure point guard instincts. While also a capable scorer when needed, she would rather create an open look for a teammate than force her own shot.
This willingness to share the ball and empower others around her makes Cloud an ideal leader in Athletes Unlimited’s team-focused concept. She will keep the ball moving and ensure teammates stay involved.
In Athletes Unlimited’s individual stat-driven point system, assists are a crucial category that lead to team success. With the savvy Natasha Cloud at the helm of each week’s draft selections, expect her squads to rack up the dimes.
Cloud provides much more than just playmaking, however. She is a well-rounded threat who will contribute in all facets of the game.
An underrated scorer, Cloud averaged a career-high 11 points per game in the 2022 WNBA season. She picks her spots wisely, attacking off the dribble or pulling up smoothly from mid-range when left open.
Cloud is also a crafty defender, putting her 6’0″ length to good use. She frustrates opposing guards with her active hands and has quick lateral speed to stay in front. Rebounds and steals will boost Cloud’s AU point totals.
Importantly, Cloud is a vocal locker room leader who facilitates chemistry and inclusion. These intangibles will be invaluable on new teams forming each week in the Athletes Unlimited format.
Cloud’s experience playing overseas and with USA Basketball also gives her unique perspective. She will mesh well with international players and already has camaraderie with fellow WNBA stars.
Make no mistake, Cloud will have her hands full orchestrating offense against athletic defensive squads featuring the likes of Lexie Brown, Tiffany Hayes, and Tianna Hawkins.
But Cloud lives for competition and has already started many elite backcourts. Her high assist numbers figure to continue in Athletes Unlimited as teammates benefit from Cloud’s pinpoint distribution.
A willing three-point shooter who can space the floor, Cloud just needs active cutters and pick-and-roll bigs to maximize her passing gifts. Good thing the AU model will provide Cloud new fun weapons to create for each week.
At age 30, Natasha Cloud’s best basketball is still ahead of her. Athletes Unlimited gives her another prime stage to showcase her well-rounded game.
Expect Cloud to compete hard at both ends while leading AU teams with poise. She will put her teammates in positions to succeed and rack up assists.
Tune into Athletes Unlimited basketball all season long to watch one of the world’s top distributors in Natasha Cloud artfully conduct the offense. She is set to leave her mark through masterful passing and selfless team leadership.
Kahleah Copper – Athletic Scoring Threat
One of the most dynamic scorers suiting up for Athletes Unlimited this basketball season is Kahleah Copper. Blessed with elite athleticism and competitive drive, Copper is primed to fill up the stat sheet each night.
Kahleah Copper’s journey to AU stardom has been fueled by perseverance and hard work. After an accomplished career at Rutgers University, Copper overcame getting cut as a WNBA rookie to become a cornerstone for the Chicago Sky.
Using her explosive leaping ability and quick-twitch muscles, Copper excels at attacking closeouts and finishing strong at the rim. She has double-digit scoring potential every time she steps on the court.
Copper put it all together during the Sky’s 2021 WNBA Championship run, where she earned Finals MVP honors while averaging 17 points on 60% shooting. Her energy and fearless style lifted Chicago to the title.
This high-flying act will now transition seamlessly to the wide open style of Athletes Unlimited. Copper is built to thrive in AU’s uptempo format that rewards athletic scorers.
At 6’1″ with guard skills, Copper is a matchup nightmare. She has the size to shoot over smaller defenders and the handle to get by bigger opponents. This versatility will allow Copper to fill the basket from all over.
And in AU’s individual stat-driven scoring system, Copper figures to pile up points in a hurry. She can stroke three-pointers, lock down defensively, clean the glass, and get out in transition.
Expect Copper to have some epic scoring duels with other elite AU athletes like Tiffany Hayes, Lexie Brown, and Natasha Cloud. Her competitive juices will be flowing non-stop.
To sustain scoring success in Athletes Unlimited, Copper will need to develop her playmaking reads and keep teammates involved. She has room for growth as a distributor to balance out her natural scoring prowess.
But when Copper has the ball in the open floor or gets an advantage matchup in the halfcourt, get ready for an acrobatic drive or step-back jumper. She simply has too much shot-creating ability to contain.
Defense is another area where Copper will pay dividends in AU. Her activity as an on-ball defender generates turnovers, and she is a menace on the glass at her position.
Factor in Copper’s outstanding conditioning and motor, and she projects as one of the top minute-getters for Athletes Unlimited coaches. She has the endurance to go all out start to finish.
At just 27 years old, Kahleah Copper is still reaching her athletic peak. After shining in the WNBA playoffs, Copper seems poised for a true breakout campaign in AU.
She will receive plenty of shot opportunities on more balanced squads without a stacked Sky roster around her. Expect Copper’s scoring average to climb over 20 points as the main attraction.
Tune into Athletes Unlimited all season long for electric rim attacks, smooth mid-range jumpers, and clutch defense from Kahleah Copper. She is set to deliver an athletic scoring outburst this AU season.
If Copper keeps hitting shots at a high clip while staying engaged defensively, she will quickly rise up the AU leaderboard. Do not be surprised if Copper is one of the top season scorers while making her case for MVP.
Betnijah Laney – Efficient All-Around Offensive Talent
One of the most skilled scorers and playmakers suiting up for Athletes Unlimited basketball is Betnijah Laney. With her versatile offensive game, Laney is set to stuff stat sheets across the board.
After going undrafted out of Rutgers in 2015, Betnijah Laney has battled to become a WNBA standout. Her patience and work ethic paid off with a Most Improved Player award in 2020.
Laney is an efficient combo guard who can play on or off the ball. At 6’0″ with advanced skills, she has a smooth offensive flow that piles up points.
Equally dangerous from the mid-range or behind the arc, Laney shoots a high percentage by exploiting slower defenders. Her footwork creates space for short jumpers.
But Laney is far from just a spot-up shooter. She is also an adept passer who initiates offense and finds teammates. Assists will complement Laney’s consistent scoring.
This balanced offensive game is a perfect match for Athletes Unlimited’s individual stat model. Laney’s diverse numbers across points, assists, rebounds, and steals will translate into valuable leaderboard points.
Laney figures to have some intriguing scoring matchups within AU’s athletic lineups. Her patience and fundamentals will contrast stars like Copper, Hayes, and Cloud.
While not the primary scoring option on her WNBA teams, Laney will be cast into more of a featured role in Athletes Unlimited. This season should see career-high scoring from Laney.
However, Laney will need to stay aggressive and attack the rim more frequently against AU’s physical defenses. She occasionally settles for lower percentage looks.
Playing off teammates like Natasha Cloud and Lexie Brown, Laney should see plenty of catch-and-shoot opportunities from her favorite spots. This will maximize her elite shooting stroke.
Laney is also an underrated defender, thanks to her 6’0″ length on the perimeter. Look for her to match up with elite scorers and hold her own while generating valuable extra steals.
Conditioning is another asset for Laney, giving her large minute totals. She will provide consistent production start to finish, even during the uptempo AU format.
At age 29, Laney is entering her athletic prime this season. The scoring load she carries will reach new levels against Athletes Unlimited competition.
If Laney continues her efficient shooting while taking on more individual scoring, she could certainly rise up the AU leaderboard into MVP consideration.
With Laney’s multifaceted offensive game and fundamentally sound approach, she is poised to thrive under Athletes Unlimited’s spotlight. Tune in all season long to watch her put on a scoring clinic.
Look for Laney to facilitate offense, hit clutch shots, and make winning plays that help her teams succeed. Her steady offensive impact will make Laney a standout AU performer.
Dana Evans – Emerging Fan Favorite Point Guard
One exciting young player ready to make her mark in Athletes Unlimited this basketball season is point guard Dana Evans. With her flair for the dramatic, Evans is poised to become a fan favorite during her AU debut.
Despite being just 5’6”, Dana Evans has never let size limit her game. A two-time ACC Player of the Year at Louisville, Evans carried the Cardinals on multiple deep NCAA Tournament runs.
Using her elite quickness and tight handle, Evans excels at breaking down defenses off the dribble. She has a shifty hesitation move and loves pulling up for mid-range jumpers.
Although undersized, Evans packs scoring punch from all over the court. She shot 43% from three-point range in her senior college season while averaging 20 points per game.
This ability to create her own shot and connect from deep should make Evans an instant hit in Athletes Unlimited. She has the confidence and skills to thrive under AU’s spotlight.
Fans will quickly gravitate towards Evans’ fearless style and takeover scoring ability. Despite her small stature, she plays like one of the biggest stars on the court.
In the WNBA, Evans is still carving out a consistent role off the bench. But in Athletes Unlimited, she will have the green light to score at will – perfect for her shoot-first mentality.
For Evans to maximize her AU production, she will need to balance scoring with keeping teammates involved. Becoming a distributor and limiting turnovers will help Evans’ development.
But there is no denying that Evans was born to score the basketball. She should lead Athletes Unlimited in sheer number of shot attempts as defenses struggle containing her.
Ironically, it’s Evans’ size that often gives her an advantage on drives and pull-ups against taller opponents. She slides through cracks before they can react.
Defensively Evans is feisty and competes hard despite matchups against bigger guards. She works hard through screens and has quick hands.
Durability is rarely an issue for the sturdy Evans either. She logs heavy minutes and gives maximum effort all game long.
Still just 23 years old, Dana Evans has an incredibly bright future ahead. Athletes Unlimited gives her more opportunity to hone lead guard skills.
Expect Evans to become one of the AU fan favorites with her tenacious style and highlight shot-making ability this season and beyond.
Tune in to any game with Dana Evans this year for explosive scoring outbursts. She is ready to make her mark as an emerging star in Athletes Unlimited action.
Brionna Jones – Dominant Rebounder and Interior Presence
One of the most imposing physical forces suiting up for Athletes Unlimited basketball this season is center Brionna Jones. With her strong 6’3″ frame, Jones is set to control the paint and glass.
Brionna Jones developed into a premier post talent during her storied career at the University of Maryland. She now brings her rebounding and finishing prowess to AU.
Weighing in at 205 pounds with broad shoulders, Jones simply overwhelms opponents down low. She establishes dominant post position and owns the offensive boards.
Jones has touch around the rim to score consistently, using jump hooks or powering up through contact. Effortless putbacks off offensive rebounds are also a specialty.
In Athletes Unlimited’s uptempo format, Jones should feast on putbacks and rim runs after snaring rebounds. Expect gaudy double-double averages.
While not the primary scoring option, Jones’ efficiency as a cutter and interior scorer will provide valuable balance for teams. She gives floor spacers room to operate.
Jones’ biggest AU impact, however, will come on the other end shutting down opposing post scorers. Her size and instincts make scoring over Jones extremely difficult.
Strong one-on-one defense combined with cleaning the defensive glass gives Jones a great base for AU’s individual points model. Rebounds equal money for interior specialists like Jones.
For Jones to take the next step offensively, developing a reliable mid-range jumper would keep defenses honest. This would open more driving lanes for Jones and teammates.
Regardless, Jones will be an absolute force in the paint, and AU teams will run their offenses through her on the low block. She commands double-teams down low.
Conditioning is rarely an issue for Jones, giving her big minute totals. She runs the floor tirelessly and plays with consistent energy on both ends.
Still just 26 years old, Jones is ready to enter her prime as a professional in Athletes Unlimited. Her already impressive rebounding rates could very well lead AU.
Expect Jones to be among the AU leaders in rebounds per game and double-doubles this season. She should also rank among highest scorers at her position.
Tune in to any game with Jones this year to watch absolute dominance on the glass. She is poised to stand out through physical interior play.
With Brionna Jones patrolling the paint, her AU teams will have a massive advantage. She is set for a monster season controlling the glass and low block.
Lexie Brown – Lights Out 3-Point Shooting Specialist
One of the elite perimeter shooters ready to light it up in Athletes Unlimited this season is guard Lexie Brown. With deep shooting range and a quick trigger, Brown is set to fill it up from downtown.
Lexie Brown comes from an impressive basketball lineage as the daughter of former NBA champion Dee Brown. A star at Maryland and Duke, shooting is in Brown’s DNA.
Brown is one of those players who can get hot in a hurry when she finds rhythm. Her lightning-quick release barely gives defenders a chance to contest.
Pull-up transition 3s, catch-and-shoot looks in the corners, or step-backs against closeouts – Brown excels in every outside shooting situation.
In AU’s fast-paced run-and-gun format, Brown should receive plenty of spot-up chances as floor spacers drift out to the arc. Her trigger is built for this style.
While three-point bombing will be Brown’s primary scoring avenue, she has shown ability to attack closeouts and finish at the rim on straight line drives.
But make no mistake, Brown’s career hangs on her outside shot. She will have the ultimate green light to launch 3s in bunches for Athletes Unlimited teams.
For Brown to become more than just a shooter, continuing her development as a distributor in the pick-and-roll game will be key.
Occasional tunnel vision has plagued Brown when she gets in a groove from outside. However, her assist numbers have improved each WNBA season.
Defensively Brown plays with good effort, but can struggle against quicker guards. Her focus will be best utilized on the offensive end.
Above all, Lexie Brown brings a proven shooting stroke that requires little space to get off. She should lead Athletes Unlimited in catch-and-shoot three-point efficiency.
Still just 26 years old, Brown is ready to enter her athletic prime in AU after several solid WNBA seasons.
If Brown maintains 40%+ shooting from downtown during Athletes Unlimited matchups, she will quickly rise up the leaderboard and capture fans’ attention.
Tune in whenever Lexie Brown suits up this AU season, as she is sure to unleash barrage after barrage of deep three-point missiles. Her shooting is set to impress all year long.
Victoria Vivians – Athletic Scoring Wing With Championship Pedigree
One exciting young wing ready to make her mark in Athletes Unlimited is Victoria Vivians. With her athleticism and scoring mentality, Vivians is poised for a breakout AU season.
Vivians comes from an accomplished basketball background as a star at Mississippi State, where she led the Bulldogs to the 2018 NCAA Championship game.
A prolific outside shooter and crafty finisher at the rim, Vivians averaged over 16 points per game her senior year at MSU on 45% field goals.
Vivians has an extra gear when attacking closeouts that allows her to blow by defenders and finish acrobatic layups through contact.
She is also capable of pulling up smoothly for mid-range jumpers going either direction. Vivians’ footwork creates space off the dribble.
While streaky at times, when Vivians gets hot from downtown she can single-handedly take over a game with deep 3-point bombing.
This diverse scoring arsenal should shine in Athletes Unlimited’s fast-paced style. Vivians will thrive with room to attack scrambling defenses.
At 6’1″ with long arms, Vivians has the size and length to shoot over smaller guards. She uses screens well to set up open looks.
For Vivians to become an elite scorer, improving her playmaking ability and court vision will be key. Sometimes she locks in solely on scoring.
Playing off ball-dominant stars like Cloud, Copper, and Howard should provide Vivians lots of catch-and-shoot chances to maximize her efficiency.
While not a shutdown defender, Vivians is pesky on the perimeter and uses her length well to contest shots and passing lanes.
Having just turned 25 years old, Victoria Vivians is ready for a full-time step into the spotlight through Athletes Unlimited action.
She gained valuable experience being part of championship runs in college and the WNBA Playoffs. That pedigree will serve Vivians well in AU.
Expect Vivians to become one of the fan favorites this season with her electric scoring ability and highlight shot-making skills.
Tune in to any game featuring Victoria Vivians this year, as she is set to unleash her full offensive arsenal in a featured scoring role.
Kaila Charles – Promising Young Two-Way Player
One exciting young player ready to make waves in her Athletes Unlimited debut is Kaila Charles. With her balanced inside-outside game, Charles is poised for a standout AU season.
Despite being just 23 years old, Kaila Charles has already compiled an impressive basketball resume. She won a high school championship at Riverdale Baptist, then became an All-Big Ten player at Maryland.
Charles made an immediate impact as a rookie in the WNBA before injury shortened her 2021 season. Now she looks ready to break out in AU.
At 6’1″ with long arms, Charles has excellent size for a wing. She uses it well attacking smaller defenders off the dribble.
Charles is an adept finisher at the rim but also has a smooth pull-up jumper from mid-range. Her footwork and strength allow Charles to score inside and out.
While not a polished three-point shooter yet, Charles has a solid foundation to build on from downtown. More reps should improve her perimeter marksmanship.
In transition is where Charles really thrives. She is an explosive open court finisher who excels at Euro steps and acrobatic layups through traffic.
For Charles to become elite offensively, tightening up her ball handling and passing reads will be key. She can still be turnover prone at times.
But the athletic gifts are there for Charles to evolve into a 20 point per game scorer. Athletes Unlimited provides the platform for her to develop as a go-to threat.
Charles is also highly capable on the defensive end, using her length to disrupt passing lanes and contest shots. She takes pride in locking down individually.
Having played against elite competition in the Big Ten and WNBA already, Charles will not be intimidated by any AU matchup. She is wise beyond her years.
Look for Charles to quickly become a fan favorite this Athletes Unlimited season with her thunderous transition dunks and highlight reel finishes.
Still remarkably just 23, Charles has barely scratched the surface of her professional potential. Athletes Unlimited will give Charles’ career the jolt it needs to reach the next level.
Tune in this season as Kaila Charles announces herself as one of the top young two-way talents in basketball today. Her development arc starts now in AU.
Paris Kea – Creative Floor General and Distributor
One talented playmaker set to make a major impact in Athletes Unlimited is point guard Paris Kea. With her passing vision and creativity, Kea is poised for a breakout AU season.
After a stellar career at North Carolina, Paris Kea has quickly developed into one of the WNBA’s most dynamic young floor generals.
Kea uses change of pace dribbling and crafty fakes to manipulate defenses. She has next-level court vision to spot open teammates.
Whether firing fastballs through small windows or lofting touch passes over defenses, Kea’s distribution skills are elite.
In AU’s uptempo format, Kea should thrive orchestrating in the open floor. Expect big assist totals as she pushes pace.
But Kea is far from a pass-only point guard. She is also a knockdown outside shooter who can score efficiently.
Pull-up three-pointers in transition and catch-and-shoot looks in the half court – Kea excels in any shooting situation.
This dual offensive arsenal of shot creation for others and herself makes Kea nearly impossible to defend. She can beat you with both the pass and shot.
Kea will be surrounded by elite AU scorers like Copper, Vivians, and Evans. Getting them quality looks will be Kea’s nightly focus.
While just 5’9″, Kea is shifty enough to get by defenders and finish creative layups at the rim through traffic.
Playmaking and scoring at a high level should allow Kea to rank among Athletes Unlimited assists and points leaders this season.
Defensively, Kea is pesky on the perimeter using her quick hands to force steals. She also fights hard through screens and takes charges.
Having just turned 25 years old, Kea is ready to enter her athletic prime and establish herself as a premier point guard in AU.
With her flashy playmaking skillset, Kea is sure to be a fan favorite this season. She will drop jaws with her court vision and dimes.
Tune in to any game with Paris Kea running the show this year. She is set to orchestrate offense beautifully and rack up assists in bunches.
If Kea maintains balanced scoring and distribution, she could quickly emerge among the Athletes Unlimited MVP frontrunners.
Kiara Leslie – High Motor Spark Plug Off the Bench
One exciting young player ready to provide energy in Athletes Unlimited is Kiara Leslie. With her athleticism and non-stop motor, Leslie is set for a breakout AU season.
Kiara Leslie comes from an accomplished basketball background as a star at North Carolina State. She provides a winning pedigree to AU.
At 6’0″ with blazing end-to-end speed, Leslie excels at finishing in transition through contact against bigger defenders.
Leslie’s competitive drive and aggression allows her to rack up points at the foul line. She is constantly attacking the rim.
While having a slightly unorthodox form, Leslie has proven capable of knocking down outside shots. Her three-point marksmanship should improve in AU.
With her ability to create offense for herself, Leslie projects as an ideal spark plug off the bench in Athletes Unlimited action.
Expect Leslie to provide instant energy running the floor and using her athleticism to make plays on both ends.
Leslie is also an underrated distributor who can facilitate offense in the open floor and find teammates off penetration.
These secondary playmaking skills will balance out Leslie’s scoring mentality nicely during her AU minutes.
Defensively, Leslie plays with relentless effort and intensity. She uses her length well to disrupt passing lanes and contest shots.
Leslie’s activity and anticipated emergence as an on-ball stopper will earn her crucial minutes in AU competitions.
Having just turned 25 years old, Leslie is ready to take on a bigger role through Athletes Unlimited action after apprenticing in the WNBA.
With her athletic gifts and competitiveness, Leslie has all the tools to become an AU star in the making.
Expect Leslie to be a human highlight reel this season with electric dunks, transition finishes, and tenacious defense.
Tune in whenever the spark plug Kiara Leslie enters a game, as she is sure to provide energy and offense in a hurry.
If Leslie continues her development as a scorer and defender, she could quickly become one of the most beloved young players in Athletes Unlimited.
AU Charlotte’s Unique Team Format and Scoring System
A key element that makes Athletes Unlimited volleyball and basketball stand out is the innovative team format and individual scoring system.
Rather than traditional franchises with set rosters, AU features individually drafted teams that change each week of the short season.
Players accumulate points based on their statistical performances in each game played. Standings are determined by total player points, not team records.
This exciting structure creates new dynamics and intensifies competition week to week. Here’s a deeper look at how it works:
Weekly Player Drafts
At the start of each week’s slate of games, captains select new teams in a snake-style draft. Captains are determined by prior week’s point totals.
Drafting new rosters each week fosters fresh matchups and forces adjustments. No team has permanent chemistry or hierarchy.
Athletes Unlimited’s innovative weekly draft format keeps competition unpredictable and intense. Teams must quickly gel under new teammates.
Individual Stat-Based Scoring
Rather than wins and losses, AU players accumulate points based on their statistical production in each game:
- Volleyball – Points for kills, blocks, digs, etc.
- Basketball – Points for points, rebounds, assists, steals, etc.
The stats allow players to earn prizes and move up weekly leaderboards, with the season point leader crowned champion.
This direct connection between individual performance and rewards provides clarity. Players’ effort directly impacts their compensation and standings.
In-Game Coaching Decisions
Team captains pick starting lineups and make substitutions, but there are no permanent head coaches.
AU provides access to high-level coaching advice, but ultimately decisions fall on team captains each week.
Players control minutes, strategy, and their own statistical opportunities in each game. The focus remains on their talents.
Responsive Fan Voting
Fan voting through the AU app helps shape in-game rules and experiences.
For example, fans may vote on game length or gimmick rules like required underhand serves or additional points for long-range shots.
This input engages fans and allows them to directly impact competitions while rooting for individual players.
Athletes Unlimited’s team format and scoring system brings fresh energy to volleyball and basketball. The player focus and fan integration provide a unique model.
Tune into AU Charlotte this season to see elite talent thrive under innovative rules amplifying their skills and engagement.