Indigenous lacrosse community rallies for stick-maker Alf Jacques (photo of the week)
Posted inPhotojournalism
Funds from the tournament will help pay Jacques’ medical bills as he battles cancer.
by Michael Greenlar
Mike Greenlar | Central Current
The Native American lacrosse community organized a five-team tournament on April 15 and 16 to support legendary stick-maker Alf Jacques.
He is currently battling cancer, and the proceeds from the tournament will go toward his treatment. The five teams came from across New York State.
Jacques is a world-renowned, traditional wooden lacrosse stick maker. He began making his sticks with his father Louie in their backyard on the Onondaga Nation in the 1970s.
Since that time, Jacques has made thousands of wooden lacrosse sticks.
Kids return to the diamond as Syracuse’s Little League season begins (photo of the week)
Sebastian Moore and Al Gunn teach kids how to swing a baseball bat as the Black Barons’ Little League season begins.
by Michael Greenlar
Daffodils bloom in Central New York’s April rain showers (photo of the week)
Central Current contributor Michelle Gabel caught daffodils in bloom April 4 during a Central New York rain shower.
by Michelle Gabel
Family meets Freddy the goose at Webster Pond (photo of the week)
Freddy the goose accompanies a family feeding geese at Webster Pond.
by Michelle Gabel
Deer cross a snowy access road near Onondaga Lake (Photo of the week)
Central Current contributor Mike Greenlar captured the picture while taking photos of wildlife near Onondaga Lake.
by Michael Greenlar
St. Patrick’s Day Parade parade draws Syracuse families downtown (Photo of the Week)
A family joins hundreds of spectators who watched the St. Patrick’s Parade in downtown Syracuse this weekend.
by Michael Greenlar
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Lacrosse Stickmaker (Short 2016) – IMDb
- 2016
- 42m
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DocumentaryShortHistory
The almost lost art of ancient American Indian lacrosse stick making.The almost lost art of ancient American Indian lacrosse stick making.The almost lost art of ancient American Indian lacrosse stick making.
- Director
- Tracy Morse
- Writer
- Tracy Morse
- Star
- Ron Patterson
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Ron Patterson
- Stick Maker
- Director
- Tracy Morse
- Writer
- Tracy Morse
- All cast & crew
- Production, box office & more at IMDbPro
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- Release date
- January 20, 2016 (United States)
- Country of origin
- United States
- Official site
- Official site
- Language
- English
- Production company
- Four Directions Production
- See more company credits at IMDbPro
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- Runtime
42 minutes
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The hockey equipment market becomes a monopoly
Hockey is traditionally considered one of the most expensive sports in terms of equipment costs.
If football players only need leggings, boots, underwear and uniforms with a ball, then hockey players have a much larger set of protective equipment both in terms of the number of elements and their complexity. Do not forget about the service life – modern professional-grade composite sticks break like matches.
Ice hockey is inferior to football in terms of audience and geographic coverage, but the key markets of Canada, the US, Scandinavia and Russia are still very desirable. In addition, the specifics of the production of many elements of hockey equipment are similar to technologies in other sports – baseball (bats and traps), lacrosse (sticks and helmets), roller skates (skates), so many manufacturers are not limited solely to hockey.
During the 1990s and early 2000s, the market remained extremely competitive. Finnish Koho goalkeeping equipment was in great demand, many field players chose helmets from the Swedish company Jofa. Canadian CCM has experienced two bankruptcies in the 80s and 90s and more than one change of ownership.
Bauer, one of the pillars of the industry, was bought by Nike in 1994, a move that marked a turning point in the gradual monopolization of the market.
The motives of the Americans were quite understandable – the Nagano Olympics were on the nose, where professionals from the NHL played for the first time, and Nike, which replaced Reebok, again became the supplier of game jerseys for all national teams for the first time. The contract with the IOC, by the way, is still valid.
Quite quickly, the Bauer Hockey brand turned into Nike Bauer, and many were sure that the moment would soon come when the entire line of equipment would be transferred to the parent brand.
In 1998, CCM acquired the legendary hockey brands Jofa, Koho, Canadien, Heaton and Titan. Wayne Gretzky played with Titan clubs for almost his entire career. In 2004, the combined company was acquired by Reebok, which had not previously been represented in hockey (gaming jumpers at the Olympics in Lillehammer were a one-time story).
Almost immediately, the company’s management decides to stop production under all brands except CCM, and use the existing developments and models for a new line under the RBK Hockey label. This decision was largely dictated by the policy of the NHL, IIHF and IOC, according to which manufacturers of hockey equipment had to pay fees to tournament organizers for the opportunity to display their trademarks in television broadcasts. The logos of companies that did not enter the pool of suppliers were simply pasted over (pay attention to the helmet).
Naturally, the same goes for advertising budgets – why spend money on promoting 5 brands when you can focus on one or two?
As a result, by the mid-2000s, an interesting situation had developed on the hockey equipment market. The leaders were Nike Bauer and Reebok-CCM, which by that time had already been absorbed by the German adidas, which fought with Nike for leadership on the scale of the entire sports goods market. The Warrior brand entered the market, which in turn was owned by New Balance.
Easton Hockey also held strong positions. The market seemed to have come into balance with 4 key players and 7-8 second-tier brands.
On February 21, 2008, Nike unexpectedly announced the sale of its Nike Bauer division to a group of private investors for $200 million. In 1994, Bauer was worth $395 million. There was no clear explanation for the reasons for this step, but analysts noted that the margins of the hockey equipment market are much lower than conventional sportswear, and Bauer’s performance had a negative impact on Nike’s performance overall. Literally six months later, the new owners of Bauer gained control of Mission-Itech, which merged two brands of hockey equipment in 2004. In 2009-m, both lines began to be released under the Bauer brand.
In 2013, after almost 10 years and tens of millions of dollars spent, adidas bosses recognized the futility of the Reebok brand presence in hockey and announced the closure of the line. From next year, all models of skates, sticks, helmets, gloves and hockey equipment began to be called CCM.
Two years ago, the owners of the Bauer brand, which by that time had already bought several manufacturers of equipment for sports related to hockey (primarily lacrosse and baseball), announced the acquisition of control in Easton Bell Sports. Under the terms of the deal, the baseball and softball divisions came under the control of Bauer’s parent company, Performance Sports Group (PSG), while hockey equipment continued to be released under the Easton brand, albeit under license. A year and a half later, the hockey division was also under the control of PSG. The merger press release was quite candid: “Performance Sports Group has acquired all of Easton Hockey’s patents and we will be looking closely at all patents in other categories to identify elements that can be used to promote the Bauer Hockey product line.” . Reading between the lines, Easton’s days are surely numbered.
As a result, now there are essentially 2 key players left on the market – adidas and PSG, as well as 3-4 second-tier brands, the most famous of which remains Warrior.