Cascade lacrosse customer service. Cascade Maverik: Leading the Lacrosse Equipment Industry with Innovation and Customer Service

How did Cascade Maverik become a market leader in lacrosse equipment. What factors are contributing to the growth of lacrosse and its equipment market. How does Cascade Maverik maintain its competitive edge in the industry.

The Rise of Cascade Maverik in the Lacrosse Industry

Cascade Maverik has emerged as a dominant force in the lacrosse equipment market, combining the strengths of two prominent brands: Cascade Lacrosse and Maverick Lacrosse. This merger has created a powerhouse company under the umbrella of Peak Achievement Athletics, Inc. Cascade, founded in 1986, brought its expertise in head protection equipment, while Maverick, established in 2005, contributed its prowess in manufacturing heads, shafts, complete sticks, and protective gear.

The company’s success can be attributed to several key factors:

• A “passion to protect” backed by cutting-edge research, design, testing, and manufacturing
• A team composed of professional, college, and recreational lacrosse players, ensuring products are “powered by the player”
• Knowledgeable sales representatives providing exceptional customer service
• Strong partnerships with top NCAA Division 1 schools

The Expanding Lacrosse Market: A Growing Opportunity

The lacrosse industry has been experiencing significant growth in recent years. What are the key indicators of this expansion?

• Over 829,000 lacrosse players in the United States
• 380 schools sponsoring men’s lacrosse at the college level
• 505 schools sponsoring women’s lacrosse at the college level
• Three professional men’s leagues: Major League Lacrosse, National Lacrosse League, and Premier Lacrosse League
• Two professional women’s leagues: Women’s Professional Lacrosse League and United Women’s Lacrosse League

The National Lacrosse League has reported impressive ticket sales, with total sales for one season exceeding 1 million. Interestingly, 60% of these ticket sales are to individuals who have never played lacrosse, indicating a growing spectator interest in the sport.

Lacrosse’s International Recognition and Olympic Prospects

The sport of lacrosse is gaining traction on the international stage. How is this impacting its global appeal?

The International Olympic Committee has granted provisional recognition to the World Lacrosse organization. This recognition is a significant milestone for the sport, potentially paving the way for its inclusion in future Olympic Games. Such international exposure could further boost the popularity of lacrosse and create new markets for equipment manufacturers like Cascade Maverik.

The Corporate Appeal of Lacrosse Players

Interestingly, the appeal of lacrosse extends beyond the playing field. Why are employers showing interest in lacrosse players?

Employers are recognizing the valuable skills and attributes that lacrosse players bring to the workplace. Asher Raphael, co-CEO of a 2500-employee firm in Philadelphia, explains, “We want to recruit great teammates.” This sentiment is reflected in their hiring practices, with 16 out of 29 staffers in their human resources department being former college athletes in soccer, lacrosse, or football.

The teamwork, discipline, and competitive spirit cultivated through lacrosse are seen as transferable skills that can benefit various professional environments. This corporate interest in lacrosse players may contribute to the sport’s growth and, consequently, the demand for high-quality equipment.

Cascade Maverik’s Dominance in NCAA Division 1 Lacrosse

Cascade Maverik has established itself as a leader in NCAA Division 1 college lacrosse. What statistics support this claim?

• Cascade helmets are used by 70% of Division 1 schools
• Recent partnership renewals with prominent universities such as Penn State, University of Michigan, Villanova, and Fairfield University

Kevin Simmons, Sports Marketing Manager at Cascade Maverik, emphasizes the company’s trusted status: “There is a reason why Cascade is trusted by more teams in NCAA D1 men’s lacrosse and why Maverik has elevated itself to the #1 brand in lacrosse equipment.” This dominance in the collegiate market solidifies Cascade Maverik’s position as an industry leader and influences purchasing decisions at lower levels of play.

The Role of Sales and Customer Service in Cascade Maverik’s Success

How does Cascade Maverik’s sales team contribute to the company’s market leadership?

The case study highlights the importance of Cascade Maverik’s sales management function, led by Tim Ellsworth (global business director) and Debbie Errante (sales manager). The company’s success is largely attributed to its knowledgeable sales representatives and the exceptional customer service they provide.

The case follows Laura Edward, a territory sales representative, on several sales calls, illustrating the activities related to the stages of the personal selling process. This hands-on approach allows Cascade Maverik to build strong relationships with clients, understand their needs, and provide tailored solutions.

The partnerships created by the sales force and the customer service provided by sales representatives are crucial factors in Cascade Maverik’s success. By maintaining close relationships with teams, coaches, and players, the company can stay attuned to the evolving needs of the lacrosse community and respond with innovative products and services.

Factors Contributing to the Growth of Lacrosse and Lacrosse Equipment

Several factors are driving the growth of lacrosse and the corresponding demand for lacrosse equipment:

1. Increasing participation rates: With over 829,000 players in the United States alone, the sport is experiencing significant growth at all levels.
2. Expansion of collegiate programs: The increasing number of schools sponsoring men’s and women’s lacrosse teams creates more opportunities for players and boosts equipment demand.
3. Professional league development: The establishment of multiple professional leagues for both men and women increases the sport’s visibility and creates aspirational goals for younger players.
4. Spectator interest: Growing ticket sales, particularly among non-players, indicate a broadening appeal of lacrosse as a spectator sport.
5. International recognition: The provisional recognition by the International Olympic Committee opens up new possibilities for global expansion.
6. Corporate interest: Employers valuing the skills developed through lacrosse may encourage more young people to take up the sport.

Cascade Maverik’s Key Success Factors

Cascade Maverik’s success in the lacrosse equipment market can be attributed to several key factors:

1. Brand heritage: The merger of two respected brands, Cascade and Maverick, combines decades of experience and innovation in lacrosse equipment manufacturing.
2. Player-driven design: With many staff members being current or former lacrosse players, the company ensures its products meet the real needs of athletes.
3. Research and development: A commitment to leading-edge research, design, and testing results in high-quality, innovative products.
4. Strong sales team: Knowledgeable sales representatives provide exceptional customer service, building strong relationships with clients.
5. Collegiate partnerships: Dominant presence in NCAA Division 1 lacrosse establishes credibility and influences purchasing decisions at all levels of play.
6. Comprehensive product range: Offering a wide range of equipment from helmets to sticks allows Cascade Maverik to be a one-stop shop for lacrosse players.
7. Market responsiveness: Close relationships with the lacrosse community enable the company to quickly adapt to changing needs and preferences.

The Impact of Innovation on Cascade Maverik’s Market Position

How does Cascade Maverik’s commitment to innovation contribute to its market leadership?

Innovation is at the core of Cascade Maverik’s success. The company’s “passion to protect” is not just a slogan but a driving force behind its research and development efforts. By continuously improving their products, particularly in the area of head protection, Cascade Maverik maintains its competitive edge.

The company’s innovative approach extends beyond product design to manufacturing processes. By leveraging cutting-edge technologies and materials, Cascade Maverik can produce equipment that meets the highest standards of performance and safety. This commitment to innovation helps the company stay ahead of competitors and maintain its position as a trusted brand among players, coaches, and teams.

The Symbiotic Relationship Between Cascade Maverik and the Lacrosse Community

How does Cascade Maverik’s deep connection with the lacrosse community benefit both the company and the sport?

Cascade Maverik’s strong ties to the lacrosse community create a mutually beneficial relationship. The company’s staff, many of whom are current or former lacrosse players, bring firsthand knowledge and passion to product development. This insider perspective allows Cascade Maverik to create equipment that truly meets the needs of players at all levels.

In turn, the lacrosse community benefits from having access to high-quality, innovative equipment that enhances performance and safety. The company’s partnerships with collegiate teams and presence at various levels of play contribute to the overall growth and professionalization of the sport.

This symbiotic relationship fosters a cycle of continuous improvement: as the sport evolves, Cascade Maverik adapts its products, which in turn enables players to push the boundaries of performance, further advancing the sport.

The Future of Lacrosse and Cascade Maverik’s Role

What potential growth areas exist for lacrosse, and how might Cascade Maverik capitalize on these opportunities?

As lacrosse continues to grow in popularity, several potential areas for expansion emerge:

• International markets: With the sport gaining recognition from the International Olympic Committee, there’s potential for significant growth in countries where lacrosse is not yet widely played.
• Youth programs: Expanding youth lacrosse programs could create a new generation of players and equipment consumers.
• Women’s lacrosse: The growth of women’s professional leagues and collegiate programs presents opportunities for specialized equipment development.
• Technology integration: Incorporating advanced technologies into lacrosse equipment, such as impact sensors or performance tracking devices, could open new product categories.

Cascade Maverik is well-positioned to capitalize on these opportunities due to its strong brand reputation, innovative capabilities, and deep understanding of the lacrosse community. By continuing to invest in research and development, maintaining close relationships with players and teams, and adapting to emerging trends, Cascade Maverik can play a significant role in shaping the future of lacrosse equipment.

The Importance of Sustainability in Lacrosse Equipment Manufacturing

How might sustainability initiatives impact the lacrosse equipment industry, and how could Cascade Maverik lead in this area?

As environmental concerns become increasingly important to consumers, sustainability in sports equipment manufacturing is likely to become a key differentiator. Cascade Maverik could take a leadership role in this area by:

• Developing eco-friendly materials for equipment production
• Implementing sustainable manufacturing processes
• Creating recycling programs for used lacrosse equipment
• Designing products with longer lifespans to reduce waste

By prioritizing sustainability, Cascade Maverik could not only reduce its environmental impact but also appeal to environmentally conscious consumers, potentially opening up new market segments and strengthening brand loyalty.

The Role of Data Analytics in Cascade Maverik’s Future Strategy

How could Cascade Maverik leverage data analytics to enhance its product development and marketing strategies?

In the era of big data, Cascade Maverik could gain a competitive advantage by harnessing the power of data analytics. Some potential applications include:

• Analyzing player performance data to inform product design
• Using customer purchasing patterns to predict market trends
• Optimizing inventory management and distribution
• Personalizing marketing efforts based on customer preferences and behavior

By integrating data analytics into its operations, Cascade Maverik could make more informed decisions, improve product offerings, and enhance customer experiences, further solidifying its position as a market leader in the lacrosse equipment industry.

[Solved] Case Study Cascade Maverik is a manufacturer of lacrosse…

Asked by fredbass2021

Case Study 

Cascade Maverik is a manufacturer of lacrosse equipment. The company name is the result of the merger of Cascade Lacrosse and Maverick Lacrosse and the company is part of Peak Achievement Athletics, Inc. Cascade was founded in 1986 as a manufacturer of head protection equipment for male and female lacrosse athletes at all levels of the sport. The company’s “passion to protect” is supported by leading edge research, design, testing, and manufacturing. Maverick was founded in 2005 as a manufacturer of heads, shafts, complete sticks, and protective gear. The founders and staff consist of many professional, college, and recreational lacrosse players who have created a company that is “powered by the player.” Together, the two brands have helped Cascade Maverik become a market leader in the lacrosse hard goods market. Cascade Maverik is well-known for its knowledgeable sales representatives and the exceptional customer service they provide. The case discusses the sales management function at Cascade Maverick with Tim Ellsworth, global business director, and Debbie Errante, sales manager. In addition, the case follows Laura Edward, a territory sales representative on several sales calls to illustrate the activities related to the stages of the personal selling process.

The popularity of lacrosse continues to grow, and the annual US Lacrosse Participation Report indicates that there are now more than 829,000 lacrosse players in the United States. At the college level there are 380 schools sponsoring men’s lacrosse, and 505 schools sponsoring women’s lacrosse. At the professional level there are three men’s leagues – Major League Lacrosse, the National Lacrosse League, and the Premier Lacrosse League. There are also two women’s leagues – the Women’s Professional Lacrosse League, and the United Women’s Lacrosse League. The National Lacrosse League recently reported that the total ticket sales for one season now exceeds 1 million, and that 60 percent of ticket sales are to people who never played lacrosse. At the international level, the International Olympic Committee recently granted provisional recognition to the World Lacrosse organization. Employers are interested in Lacrosse players too. “We want to recruit great teammates,” explains Asher Raphael, co-CEO of a 2500-employee firm in Philadelphia. “Of the 29 staffers in human resources, for example, 16 are former college athletes in either soccer, lacrosse or football” he says. Cascade Maverick has become the leader in NCAA Division 1 college lacrosse. The company recently renewed partnerships with Penn State, the University of Michigan, Villanova, and Fairfield University. Cascade helmets are used by 70% of Division 1 schools. “There is a reason why Cascade is trusted by more teams in NCAA D1 men’s lacrosse and why Maverik has elevated itself to the #1brand in lacrosse equipment,” says Kevin Simmons, Sports Marketing Manager at Cascade Maverik. The partnerships created by the salesforce and the customer service the sales representative provide are a big part of the reason!

Question 

1. What factors are contributing to the growth of lacrosse and lacrosse equipment? 

2. What are some of Cascade Maverik’s success factors?

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This is What 3D Printing Looks Like for the Leading Lacrosse Company

A retail-ready men’s helmet made by Cascade Lacrosse, the world-leading producer of lacrosse helmets. [Full Image]

As the world-leading producer of lacrosse helmets, Cascade Lacrosse uses industrial-grade LulzBot 3D Printers to stay on top and bring new ideas to market quickly. Reliable prototype production techniques have not only improved internal processes, but also enabled Cascade Lacrosse to drive innovation in the industry while producing high-quality products that keep players safe and comfortable.

“The LulzBot 3D Printers brand name kept coming up as an industry leader in quality and customer service when doing research,” Chris Laurita, product developer at Cascade Lacrosse, said. “The ability to print flexible material using its Flexystruder Tool Head made choosing the LulzBot TAZ 3D Printer an easy decision for us.”

Cascade Lacrosse uses two LulzBot TAZ 3D Printers with Cura LulzBot Edition primarily for prototyping flexible parts. Their materials of choice are filaments from the NinjaTek line, such as NinjaFlex, for functionality and durability.

“Any part on our helmet that is flexed or needs some squish to it gets printed on one of our LulzBot TAZ 3D Printers with a Flexystruder Tool Head,” Laurita said.

Adding LulzBot 3D Printers to the prototyping process supports Cascade Lacrosse as they develop new products and stay in the lead. They redefined the category of women’s lacrosse equipment with the introduction of the Cascade LX, and they are using 3D printing to push the category even further.

Their success has also opened the door to collaboration for sister companies Easton Baseball, BAUER Hockey, and Maverik Lacrosse, with Cascade engineers sharing their knowledge across the organization.

In terms of the user experience with LulzBot 3D Printers, Cascade Lacrosse appreciates the readily available technical support and the longevity of the machines.

“The couple times that we have had issues with our LulzBot 3D Printers it has always been easy to get customer support on the line and walk through the issues at hand,” Laurita said. “Our LulzBot 3D Printers have been running almost continuously for the last year.”

The benefit of LulzBot 3D Printers to Cascade Lacrosse’s product development has been tremendous. Ideas are generated faster and within a cost-effective framework. That speed is key with lacrosse being one of the fastest growing sports in the United States.

“Payback-wise, printing functional flexible parts on our LulzBot TAZ 3D Printers has given us the confidence to skip prototype tooling on multiple occasions; this saves us thousands in tooling costs and months on our timelines,” Laurita said. “Design-wise, we cannot put a price on being able to test out concepts that we would need tooling for in the past. ”

Faster turnaround times and improved flexibility help the company retain the customer focus that has helped them succeed as a U.S. manufacturer for over 30 years. As Cascade Lacrosse continues to provide superior products, LulzBot 3D Printers remain the choice additive manufacturing solution in their prototyping efforts.

“The flexibility you have with the modular tool heads, the size of the build plate, and the quality of the prints you get make the LulzBot 3D Printer a great value,” Laurita said. “Once we had our first LulzBot 3D Printer in-house, it was easy to justify to our management team getting a second.”

Explore Other Prototyping Applications with LulzBot 3D Printers ➡

What is customer service? | Oracle CIS

Customer Service is the assistance a company offers to its customers before or after purchasing or using the company’s products or services. Customer service includes tasks such as suggesting products, troubleshooting problems, handling complaints, and answering general questions.

Every interaction with a client is an opportunity to grow your business. Great customer service is a competitive advantage that builds brand loyalty and awareness.

Customer Service History

To better understand the importance and changing nature of customer service, it is necessary to recognize the transition from single-channel to multi-channel service as a key aspect of business success.

Prior to the widespread use of the telephone, customer service was mainly done in person or by mail. The invention of the telephone gave companies a new opportunity to stand out from the competition by providing better and faster customer service over the phone.

In the 1960s, the first call centers appeared and became customer service departments. With a dedicated customer service department, companies were able to leverage the latest technology and service strategies, such as providing consistent training for all employees interacting with customers.

In the 1990s and early 2000s, the Internet created a much larger opportunity for customer service—shopping channels. In addition to asking questions, customers could also visit the company’s website, send emails, or interact with the latest technology such as chatbots.

Over the past decade, social media such as Facebook and Twitter have become another channel through which customers can interact with companies. Recently, new technologies such as artificial intelligence and the Internet of Things (IoT) are rapidly expanding customer experience.

Customer service and customer experience – what’s the difference?

Customer service is part of the customer experience (CX), which is a broader term that includes all points of contact between a customer and a company, including sales, marketing, training, customer service, and more.

Companies often measure their customer experience to evaluate emotional, physical, and other interactions with a brand. Customer service, or customer care, plays an important role in the overall customer experience, helping or hurting a company in its efforts to establish a positive relationship with customers.

Learn more about customer experience and why it matters to your business

Business value of customer service

How Razer Delivers Impeccable Service and Enhances the Customer Experience.

The importance of customer service in both B2B and B2C segments cannot be overestimated. Benefits of a positive customer experience

• Build a base of brand advocates. Satisfied customers are loyal customers who come back again and again. Another advantage is that retaining existing customers through quality service is much less expensive than attracting new ones.
• Profit increase. Better customer service can increase sales of products and services, leading to higher profits.
• Increasing brand competitiveness. Some companies stand out from their competitors, even if they offer the same products, due to the highest level of service with a personal touch and taking into account all the wishes of customers.

However, it is not only the business benefits that matter, but also the high costs that poor service entails. Even one bad customer experience, such as slow online service where a customer cannot get a quick and clear answer to their question, or gets the wrong advice, can lead to a loss of loyalty and trust. Such a client may not contact you again, but become a loyal client of your competitor.

And if a customer shares their frustrations on social media, it can cause even more damage to the brand and lead to further losses.

• Video Demonstration: Proactive Personalized Customer Service
• Video: Introducing Oracle Service (1:48)

Keys to Success in Customer Service

To delight your customers, you must exceed their expectations and deliver a superior customer experience. To meet minimum customer expectations, you need the following.

Leverage all customer interactions

Ensure seamless transitions between all points of service: digital channels, contact centers and face-to-face interactions throughout the entire customer cycle.

Offer engagement options

Offer customers a wide range of ways to engage with you—anywhere, anytime.

Deliver a superior experience

Let customer-focused contact center employees exceed customer expectations.

Give personalized answers

Give the only correct answer using a best-in-class knowledge management system or automated personalized advice.

Automate processes and interactions.

Predict, improve and enhance customer experience with automation and data intelligence.

Companies need to offer the latest in service automation and personalization technologies and provide a consistent, holistic experience across all customer touchpoints to deliver consistently high levels of service.

Key Benefits of Cloud-Based Customer Service

Companies that rely on legacy customer service solutions find it increasingly difficult and costly to keep up with growing customer demands for speed of access across a growing number of platforms and channels. That is why many companies have already switched to cloud-based CRM platforms and other cloud-based solutions to serve their customers.

• Integration across all departments and customer devices for easy management.
• Scalable cloud platforms that can grow as fast as the business.
• The latest features and technologies without the need for constant investment.
• Low cost – you only pay for what you use.
• A deeper understanding of the needs, preferences and behaviors of customers allows continuous improvement of the services provided.
• Mobility: Cloud provides mobile access to customer service systems via smartphones and other devices. This is a great way to ensure ease of access.

A particularly important benefit of integrated cloud platforms is the ability to provide feedback throughout the entire customer service process. For example, a company might add an automatic feedback request (“thumbs up or down”) before, during, or after a purchase. This feedback can then be analyzed to determine the level of customer satisfaction. This opens up new possibilities for quickly identifying problems and improving all aspects of service.

Watch a video to find out why a company moved from a legacy CRM system to a cloud solution (2:00)

The Future of Customer Service

The future of customer service is fast approaching. Companies have new opportunities to stand out from the competition and increase both revenue and customer loyalty.

According to a recent global survey of 465 customer experience leaders by Oracle and ESG, 66% of companies surveyed are using at least one of the following four new technologies to meet changing customer tastes, create a unique, cutting-edge brand, and drive digital transformation.

Artificial Intelligence (AI)

AI is a system that mimics human intelligence, improving itself based on the information it collects. For example, an e-commerce company can use an AI-enabled chatbot to improve the accuracy and efficiency of answering questions from future customers based on past customer interactions. Of the four emerging technologies, AI is expected to have the greatest impact on the future of customer experience, enabling businesses to provide more personalized offerings and more predictable responses to quickly resolve customer issues.

Virtual Reality (VR) and Augmented Reality (AR)

VR is a computer-generated interface, usually transmitted through a headset, that creates an interactive environment. AR is an interactive interface in which computer-generated information is superimposed on the real environment. Both systems allow customers to view and customize products, participate in product demos and trainings, and discover new products and entertainment. VR and AR are expected to help companies solve customer problems and stand out from the competition by offering a better customer experience.

Intelligent voice assistants

Intelligent voice assistants, including automated digital assistants offered on websites, perform tasks or provide services based on verbal commands. They make it easy and convenient for customers to ask questions, and use advanced intelligence to guide customers to the products and offers they need, as well as alert them to changes in order status or account information. Intelligent voice assistants can help businesses resolve customer issues faster while keeping operating costs low and delivering a differentiated customer experience.

Internet of Things (IoT) for customer service

IoT technologies connect online devices to each other. IoT sensors can be built into just about anything — smartphones, wearables, appliances, cars, manufacturing equipment, and more. These connections provide companies with real-time data and insights into customer behavior and preferences. For example, IoT sensors included in products can provide telemetry data that allows companies to continuously monitor the status and performance of a product. If a product becomes ineffective, the company can initiate interaction with the customer before they become aware of the problem.