Tops cortland. Tops Friendly Market: Your Local Grocery Destination in Cortland, NY

Where can you find a full-service grocery store in Cortland, NY. What are the operating hours of Tops Friendly Market on State Route 281. How does Tops Friendly Market compare to other local grocery chains.

Exploring Tops Friendly Market in Cortland, NY

Nestled along State Route 281 in Cortland, NY, Tops Friendly Market stands as a beacon for local shoppers seeking quality groceries and exceptional service. This full-service supermarket, part of the renowned Tops Markets chain, offers a comprehensive shopping experience that caters to the diverse needs of the community.

Location and Accessibility

Situated at [4000 – 4278] State Route 281, Tops Friendly Market in Cortland provides convenient access for residents and visitors alike. Its strategic location along a major route ensures easy navigation for shoppers from various parts of the city and surrounding areas.

Operating Hours: Serving Customers Around the Clock

One of the standout features of Tops Friendly Market in Cortland is its extended operating hours. The store maintains a consistent schedule throughout the week, catering to early birds and night owls alike:

• Monday to Sunday: 6:00 AM – 12:00 AM

These extensive hours demonstrate Tops’ commitment to customer convenience, allowing shoppers to access essential groceries and supplies at nearly any time of day.

Why are extended operating hours beneficial for customers?

Extended operating hours provide flexibility for customers with varying schedules. Whether you’re an early riser needing ingredients for breakfast or a late-night shopper picking up last-minute items, Tops Friendly Market accommodates your needs. This accessibility is particularly valuable for shift workers, busy families, and those with unconventional schedules.

Diverse Payment Options for Customer Convenience

Tops Friendly Market in Cortland accepts a wide range of payment methods, ensuring a smooth checkout experience for all customers:

• Visa
• MasterCard
• American Express
• Discover
• ATM/Debit cards
• Checks
• Cash

This variety of payment options reflects Tops’ commitment to accommodating diverse customer preferences and financial situations.

How does offering multiple payment methods enhance the shopping experience?

By accepting various forms of payment, Tops Friendly Market ensures that customers can choose the most convenient and secure method for their transactions. This flexibility not only improves the checkout process but also caters to different financial habits and preferences, making shopping more accessible to a broader range of customers.

Comprehensive Departments Catering to Every Need

Tops Friendly Market in Cortland boasts an array of specialized departments, each designed to meet specific customer needs:

1. Butcher’s Block: Offering fresh chicken, beef, and pork products
2. Produce Department: Providing a diverse selection of fruits and vegetables
3. Deli: Serving up sandwiches, wraps, wings, and salads
4. Bakery: Delighting customers with cheesecakes, bagels, pies, and donuts
5. Floral Department: For all your floral needs and arrangements
6. Pharmacy: Catering to your health and wellness requirements

This comprehensive approach ensures that customers can find everything they need under one roof, from fresh ingredients for home-cooked meals to ready-to-eat options for busy days.

How does the variety of departments contribute to a one-stop shopping experience?

The diverse range of departments at Tops Friendly Market allows customers to complete all their shopping tasks in a single visit. This convenience saves time and effort, reducing the need to visit multiple stores for different products. Additionally, the presence of specialized departments, such as the butcher’s block and deli, ensures that customers have access to fresh, high-quality products and expert advice when needed.

Brand Variety: From Private Labels to Popular Names

Tops Friendly Market offers an extensive selection of products, including both private label and national brands. Some of the brands available include:

• KaPop
• CareOne
• Nature’s Promise
• Smart Living

This diverse brand portfolio allows customers to choose from a range of options at various price points, catering to different preferences and budgets.

What are the benefits of offering both private label and national brands?

Providing a mix of private label and national brands gives customers more choices and price options. Private label products often offer comparable quality at a lower price point, while national brands provide familiarity and trusted quality. This variety allows customers to make informed decisions based on their preferences, budget, and specific needs for each product category.

Community Engagement and Employment Opportunities

As part of TOPS Markets, which operates over 70 supermarkets across New York and Pennsylvania, the Cortland location plays a significant role in the local community. With a workforce of over 10,000 employees across the chain, Tops Friendly Market contributes to local employment and economic growth.

How does Tops Friendly Market impact the local economy?

Tops Friendly Market’s presence in Cortland creates job opportunities for local residents, ranging from entry-level positions to management roles. This not only provides employment but also contributes to the development of skills within the community. Additionally, as a major retailer, Tops supports local suppliers and producers, further stimulating the regional economy.

The Future of Tops: Merger with Price Chopper/Market 32

In a significant development for the grocery landscape in the Northeast, Tops Markets has announced plans to merge with Price Chopper/Market 32. This strategic alliance will create a powerhouse in the region’s supermarket industry, with nearly 300 stores across the Northeast.

Key Points of the Merger:

• Both chains will retain their individual store names and local management
• The new parent company will be headquartered in Schenectady
• The merged entity will employ over 30,000 people
• Scott Grimmett, Price Chopper/Market 32’s CEO, will lead the new parent company
• Frank Curci, Tops Markets’ CEO, will serve on the board of directors and as a consultant

How will this merger benefit customers and communities?

The merger between Tops and Price Chopper/Market 32 is expected to bring several benefits to customers and communities:

1. Increased value for customers through combined resources and expertise
2. Enhanced opportunities for innovation in products and services
3. Strengthened community partnerships and engagement
4. Improved ability to compete in the evolving retail landscape
5. Potential for more diverse product offerings and shopping experiences

This strategic move positions both chains to better serve their customers while maintaining their individual identities and local connections.

Enhancing the Shopping Experience: Innovation and Convenience

As the grocery industry evolves, Tops Friendly Market continues to innovate and improve its offerings to meet changing customer needs. Some of the ways Tops enhances the shopping experience include:

• Online shopping and delivery options
• Mobile apps for easy shopping list creation and digital coupons
• Loyalty programs offering personalized deals and rewards
• In-store technology for faster checkout and product information
• Expanded selection of organic, local, and specialty products

How do these innovations improve customer satisfaction?

By embracing technology and adapting to changing consumer preferences, Tops Friendly Market creates a more convenient and personalized shopping experience. Online shopping and mobile apps cater to customers who value time-saving options, while in-store innovations enhance the traditional shopping trip. The focus on expanding product selections, particularly in organic and specialty categories, meets the growing demand for diverse and health-conscious options.

Community Involvement and Social Responsibility

Tops Friendly Market takes its role in the community seriously, engaging in various initiatives that go beyond simply selling groceries. Some of the ways Tops contributes to the community include:

1. Supporting local food banks and hunger relief programs
2. Participating in environmental sustainability efforts
3. Sponsoring community events and local sports teams
4. Offering educational programs on nutrition and healthy living
5. Providing support during times of crisis or natural disasters

Why is community involvement important for a grocery chain?

Community involvement strengthens the bond between Tops Friendly Market and the areas it serves. By actively participating in local initiatives and addressing community needs, Tops demonstrates its commitment to being more than just a business. This engagement fosters customer loyalty, enhances the company’s reputation, and contributes to the overall well-being of the community, creating a mutually beneficial relationship between the store and its customers.

As Tops Friendly Market in Cortland continues to serve its community, it remains committed to providing quality products, exceptional service, and a shopping experience that meets the evolving needs of its customers. Whether you’re a long-time resident or new to the area, Tops offers a welcoming environment where you can find everything you need for your daily life and special occasions alike.

Tops Friendly Market [4000 – 4278] State Route 281 Cortland, NY Grocery Stores

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Opening Hours

• Mon: 6am-12am
• Tue: 6am-12am
• Wed: 6am-12am
• Thu: 6am-12am
• Fri: 6am-12am
• Sat: 6am-12am
• Sun: 6am-12am

Website

Take me there

Payment

• Visa
• MasterCard
• American Express
• Discover
• ATM/Debit
• Check
• Cash

Tops Friendly Markets is one of the leading, full-service grocery chains in northwestern Pennsylvania and western and central New York. The chain s stores operate butcher’s block departments that offer chicken, beef and pork products. Tops Friendly Markets stores maintain produce departments that provide a variety of fruits and vegetables. Its stores also operate deli departments that offer sandwiches, wraps, wings and salads. The chain s stores provide cheesecake, bagels, pies and donuts. Tops Friendly Markets stores maintain floral and pharmacy departments. The chain offers products under various brands, such as the KaPop, CareOne, Nature s Promise and Smart Living. In addition, it provides gift cards of various denominations. It is a part of TOPS Markets, which operates more than 70 full-service supermarkets throughout New York and Pennsylvania and maintains a staff of over 10,000 employees.

Price Chopper and Tops Markets to merge

Syracuse, N.Y. — Price Chopper/Market 32 and Tops Markets plan to merge, creating an alliance of two iconic New York-based supermarket chains with nearly 300 stores across the Northeast.

The two companies announced Monday they have entered into a definitive merger agreement. The stores will retain their names, the companies said.

The new parent company will be headquartered in Schenectady. The Price Chopper/Market 32 and Tops Markets businesses will retain main offices in Schenectady and Williamsville and will continue to be managed locally by their respective leaders.

Tops spokesperson Kathy Sautter said the transaction is expected to close within several months, subject to regulatory approval.

Financial terms of the merger were not disclosed.

Scott Grimmett, Price Chopper/Market 32′s president and CEO, will be CEO of and serve on the board of directors of the new parent company, which will oversee the operations of nearly 300 Price Chopper, Market 32, Market Bistro and Tops Markets stores and collectively employ more than 30,000 people.

Frank Curci, Tops Markets chairman and CEO, will serve on the board of directors of the new parent company and as a consultant to assist in the transition.

Blaine Bringhurst, Price Chopper/Market 32′s executive vice president of merchandising, marketing and store operations, will lead the Price Chopper/Market 32 business. John Persons, Tops Markets president and chief operating officer, will lead the Tops Markets business.

“This merger marks a major step forward and collectively elevates our ability to compete on every level,” Grimmett said in a statement.

“It leverages increased value for our customers; advances shared opportunities for innovation; fortifies the depth of our workforce, community and trade partnerships; and ultimately accelerates our capacity to deliver a distinctively modern and convenient shopping experience. Given the vital role that supermarkets and their workforces play in our communities, particularly this past year, I am excited to lead the parent company of these two historic grocery retailers.”

Curci said the merger makes sense strategically and “based on the similar ways in which we each put customers first, go to market and treat our people. ”

“We look forward to working closely with the Price Chopper/Market 32 team and together becoming an even stronger competitor with more scale, as we continue serving our customers and communities.”

Neil Golub, Price Chopper/Market 32′s executive chairman, said the merged companies will maintain their commitment to “sustaining and improving the communities in which we operate.”

“I’ve seen tremendous change in our industry across my 65-year-old career and have long been an advocate for the promise of innovation and partnership, like that which has driven this merger forward,” he said.

With roots dating back to the 1920s, Tops and Price Chopper operate supermarkets across Upstate New York and throughout the Northeast.

Based in Schenectady, Price Chopper/Market 32 operates Price Choppers and Market 32 grocery stores and one Market Bistro, employing 18,000 people in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. It was founded by the Golub family in 1932.

In Central New York, it has stores in Clay, Cicero, Fulton, Oswego, Cortland, Oneida and Hamilton, and two in Syracuse.

Based in Williamsville, Tops operates 162 grocery stores in New York, Pennsylvania and Vermont, including five that are run by franchisees. It is the largest private, for-profit employer in Western New York, with more than 14,000 employees.

In Central New York, Tops has stores in Clay, North Syracuse, Camillus, Baldwinsville, DeWitt, Fayetteville, Elbridge, Manlius, Chittenango, Skaneateles, Cazenovia, Mexico, Cortland and Pulaski, and three in Syracuse.

Rick Moriarty covers business news and consumer issues. Got a tip, comment or story idea? Contact him anytime: Email | Twitter | Facebook | 315-470-3148

Cortland County man facing burglary charge; allegedly stole from Tops Markets

ITHACA, N.Y. (WHCU) – A Cortland County man’s facing burglary charges for allegedly trespassing and stealing from Tops Market.

The Cortland County Sheriff’s Office arrested 53 year-old Napolean Tetrault after responding to a call on Main Street in the City of Cortland.

Authorities say it was determined Tetrault took merchandise from Tops on two different occasions, and on one instance was trespassing.

He was remanded to the Cortland County Jail without bail.

—————————————————
CORTLAND COUNTY SHERIFF’S OFFICE
NEWS RELEASE

Defendant Name: Napoleon L. Tetreault, Age 53

Address : Town of Taylor

Charge{s} : Burglary in the Third Degree (Felony)
Petit Larceny (Misdemeanor)

Date Arrested : 10-17-2020 1:27

Jurisdiction : Town of Cortlandville

Arrested By : Cortland County Sheriff’s Office

Arraign. Info : Centralized Arraignment Process on 10-17-2020 at 8:30 AM

ROR/Bail/$ : Remanded to Cortland County Jail without bail

Brief Narrative of Incident: On October 16th, 2020 officers from the Cortland County Sheriff’s Office responded to the 7-Eleven at 76 North Main Street in the City of Cortland to assist Cortland Police Department with an investigation. Over the course of the investigation it was discovered that the defendant, Napoleon Tetreault, had stolen merchandise from Tops Friendly Market located at 3932 State Route 281 in the Town of Cortlandville on October 15th, 2020. The investigation later revealed that Mr. Tetreault had been arrested and trespassed for stealing from Tops on 10/11/20. An arrest warrant was signed by the Cortlandville Town Court on 10/16/2020. Mr. Tetreault was arrested on October 17th, 2020 for the above charges. Mr. Tetreault was arraigned through centralized arraignment and remanded to the Cortland County Jail without bail. Mr. Tetreault was scheduled to appear before the Town of Cortlandville Court on October 19, 2020 at 11:00 A.M.

State tops 8K cases | News, Sports, Jobs

COVID-19 cases are still on the rise, setting records for new daily totals statewide and in the Mahoning Valley — where Cortland, Howland, Boardman and Canfield ZIP codes have the most cases — and health officials are imploring the population to forgo traditional Thanksgiving Day plans to curb the spread as threats of more shutdowns loom.

Cases catapulted past the latest record on Friday to 8,071, surpassing the previous record of 7,101 cases reported Thursday. In the Valley, Trumbull and Mahoning counties set records, too, with 155 new cases in one day in Trumbull County and 169 in Mahoning County. In a one-week period ending Friday, Trumbull County added 725 cases and Mahoning County added 762, according to the Ohio Department of Health.

The state reported 42 new deaths in the state Friday and three were in the Mahoning Valley, including two in Mahoning County and one in Columbiana County.

ZIP CODES

The ZIP codes in Trumbull County with the most cases in the last two weeks as of Friday were 44410 in the Cortland area and surrounding townships, 44484 in the Howland area, 44483 in Warren and 44446 in Niles. The four ZIP codes are the only ones in Trumbull County with 100 cases or more in the county. The 44410 ZIP code has seen the most cases in the past two weeks with 121. Based on population, that ZIP code also has the highest density of cases, according to the Ohio Department of Health dashboard. There were 118 cases in 44484, 116 cases in 44483 and 100 cases in 44446.

In Mahoning County, the 44512 ZIP code in Boardman has seen the most cases with 130 in the last two weeks, according to the dashboard. In the four ZIP codes with 95 cases or more over the past two weeks, the 44406 ZIP code in Canfield has the highest density of cases based on population at 112 cases. The 44515 code in Austintown has the second-highest number of cases, with 118, and the 44514 code in Poland had 95 cases, the fourth-highest number.

STAY HOME, THANKS

“It’s time to rethink Thanksgiving,” states a letter to the public from Dr. John Luellen, market president for Mercy Health and Dr. James Kravec, chief clinical officer for Mercy Health.

“We’ve heard it time and time again — we need to mask, maintain social distance, wash our hands and avoid large gatherings — but as evidenced by our ever-growing case numbers throughout the Mahoning Valley, COVID-19 fatigue has set in across our community,” the letter states.

“Even though hundreds of thousands of people across the country who have died from COVID-19 will not have a chance see their children graduate from college or hold their grandchildren once again, we’ve become numb to the numbers and other global news has replaced the urgency of this pandemic,” the letter states.

Asymptomatic carriers of COVID-19 make it easier to spread the virus among social circles, the letter states.

“People often come into close contact with those who are COVID-19 positive but asymptomatic, which is one way COVID-19 continues to spread from bubble to bubble and across entire neighborhoods.”

The doctors are asking members of the public to take “bold” steps to save lives and instead of traditional Thanksgiving plans, “consider a smaller gathering with your immediate household. Consider gathering outside if the weather permits. Consider using technology to safely connect with friends and loved ones.”

The letter states the choice is a dire one.

“Now imagine the loved ones you’d have around your Thanksgiving table. Who are you willing to live without? No one, right? We challenge you all to rethink your Thanksgiving plans to ensure we put the safety of our families and friends first, as an act of love and gratitude for everyone we care about,” the letter states. “The time to make a change is now.”

VISITATION

In light of the community spread, Mercy Health is suspending visits at its three Mahoning Valley hospitals, allowing exceptions in some cases, beginning today.

One support person will be allowed for mothers in labor and people getting surgery and invasive procedures. Special exceptions will be made for minor children, end-of-life situations and in other “extenuating circumstances.” The visitors cannot have a fever or other symptoms of the virus.

Today’s breaking news and more in your inbox

90,000 One World Observatory: All Inclusive Package

One World Observatory puts you on top of the world, and now you don’t have to wait to get there! Skip the lines, go through security and head straight to the 1,776-foot summit for incredible panoramic views of this side of the planet. These are sights, but not as you know.

Your ticket also includes a $ 15 beverage credit, which can be redeemed at ONE, ONE Mix and ONE Dine Cafes or at the gift shop.It all depends on you!

Usually queues for the One World observatory pass around the block. And that’s even before you go through lengthy security checks inside.

Treat yourself to an unforgettable experience with this priority aisle, which lets you skip the tedious line and get straight into the SkyPod elevator. Its LED screens show you the history of New York as you fly.

Above, you will have plenty of time to enjoy the views from the high-tech 3-story observation deck at the very top of the building, and you can even take a dizzying walk through the clouds in the sky in real time.Portal.

One World Explorer iPad:

Book your iPad and dive into the One World Explorer augmented reality app. This experience lets you take a virtual helicopter tour of New York City’s skyscrapers or scan the skyline and see it come to life with dynamic multimedia content. These are the leading attractions!

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90,000 “Apple should …”.Advice to company management from various IT-figures

The success of the Apple gave it not only widespread popularity all over the world, but also the responsibility to keep the brand. In other words, the usual business for many has been supplemented by a kind of show business, where it is important not only to create and release a high-quality product, but also to be able to work with the public.

However, Apple never really chased the opinion of individual people who suddenly decided to give their say on what should be done by the company’s management. Most of them, unfortunately, express their thoughts not as an offer or a preference, but as an absolute truth.

As a rule, such recommendations are primarily related to trends in the industry. Of course, Apple has never ignored them, but to do as everyone expects is clearly not in the “apple” style. And look for yourself, for many years the company has been ignoring such “wishes”, but it remains afloat, conquering more and more new heights.

Nevertheless, if you look at the development history of the Apple , then these statements, whatever one may say, are an integral part.In this article, we decided to collect the most striking examples of what other people think “ Apple should … ”

Apple Should Open Mac Architecture

Microsoft CEO Bill Gates and his colleague Jeff Raikes proposed to do this on June 25, 1985. Why? The hypothesis was simple, that by allowing a couple of other companies (Wang, AT&T, or DEC) to build Mac-compatible computers, the Apple could expand the platform and secure itself a reputation as a technology innovator. But, of course, no one did anything. At the very least, the decision about the possibility of licensing Mac OS by other iron companies was canceled in 1997 when Steve Jobs returned to his post.

What are the consequences? Microsoft’s operating system successfully captured a large portion of the market and continues to dominate the PC industry ever since. However, almost 29 years after ignoring the recommendations of Gates and Reik, the Apple manages to successfully sell Mac computers around the world.

Apple Should Release iPhone

This is exactly the statement made by a member of the DSLReports Cortland forum on February 28, 2005. In his opinion, this step would help increase sales of Mac computers. Less than two years passed after the recommendation to enter the smartphone market before Apple decided to please us with its new device called the iPhone . And, as we know, she did it for a good reason, because the device not only helped increase Mac sales, but became the main product of the company.

Apple should make its own

netbook

This was first mentioned by David Carnoy, a journalist for Cnet on February 27, 2009, who focused on the high growth of this laptop category, although he probably just didn’t want to spend the extra $ 1000 on buying a MacBook Air . Fortunately or not, but Apple neither then nor now released anything similar to a netbook, but many believe that the iPad has become a kind of analogue of this device.

What are the consequences? In October 2010, the Apple updated its product with significantly improved versions of the MacBook Air , which in turn gained widespread popularity, while the once innovative netbooks were easily replaced by ultrabooks.

Apple should accept online version of Google Voice

Announced on Aug 10, 2009 by Don Reisinger of eWeek, who was particularly outraged by the fact that the company was abandoning the application Google Voice for the iPhone .

“Since this does not happen, Apple should reconsider its decision and allow the use of at least the web version of the popular service,” Risingir said.

However, the company took a more relaxed course here and approved the application Google Voice . The FCC investigation forced the Apple to stop rejecting apps solely on the basis of competition.A happy ending for all parties.

Apple should announce Verizon iPhone

This thought was initiated on October 19, 2010 by Wilson Rothman of MSNBC.com. The goal was to get Verizon customers to ditch their Android devices in favor of the January iPhone release. Not announcing it at the Apple annual press conference on October 20 would be a huge foolishness, Rothman noted.

The company, in turn, decided to wait until January 11, 2011, when it announced the iPhone on the Verizon operator’s network, releasing it only a month after that. Nonetheless, this decision made the iPhone 4 the most successful launch in Verizon’s history.

Apple should install NFC in iPhone 5

Brett King made a quite logical proposal on May 10, 2011. NFC (Near Field Communication) technology has become increasingly important for the advancement of mobile payments and other data-related applications.According to King, Apple should have either taken this step, or given the initiative to Google, which would have changed a lot in this direction. But, as we know, Apple did not embed NFC , neither in the iPhone 5 , nor in the iPhone 5s or the iPhone 5c .

What are the consequences? Surprisingly, nothing special happened. NFC was not the revolutionary technology that many expected. Meanwhile, AirDrop on iOS 7 may well replace its functionality.

Apple should release iPad mini

On July 25, 2012, Lance Ulanoff of Mashable expressed concern that industry giant Apple still hasn’t got a mini-tablet of its own. This is how the idea of ​​creating and releasing the iPad Mini appeared. There was nothing surprising in this, because then the 7-inch new items Amazon Kindle Fire and Google Nexus 7 entered the market, selling for only $ 199. Of course, Apple could not ignore such trends, so on October 23, 2012, the iPad mini was announced.Unfortunately, the tablet turned out to be not quite what it was imagined, with a 7.9-inch display and a price tag of $ 329.

However, the company later reduced the price of the iPad mini to $ 299 with an updated tablet with a Retina display. Google and Amazon, in turn, have also slightly improved their 7-inch models, expanding their functionality and raising the price tag (about $ 299).

Apple should make an iPhone with a large screen

About a year ago, on February 1, 2013, Business Insider journalist Henry Blodget stated:

“After five years of success and leadership in the smartphone market , Apple’s seems to have fallen behind its competitors.The biggest and most obvious reason for this is that they are still stubborn with the small screen iPhone . ”

And as we know, the company has released as many as two new smartphones ( iPhone 5s and i Phone 5c ), once again providing them with a screen size identical to the previous iPhone 5 . After that, Blodget added the first post, calling the company’s decision to postpone the release of the “big smartphone” until 2014 as a serious mistake. Nevertheless, both models of the new “apple” phone easily overtook the main competitor in the face of the Samsung Galaxy S4.

Apple should buy Netflix

Some time later, on February 9, 2013, blogger John Henwood made the following proposal:

“The purchase of Netflix will not only give Apple a strong foothold in the Internet TV arena, it will also provide them with a valuable team that can innovate right. ”

A reasonable idea, but Apple has shown absolutely no interest in buying Netflix, which would have cost them at least $ 20 billion.Instead, the company, today, continues to quietly expand its line of “hobby-set-top boxes” Apple TV .

Yes, Apple can indeed spend billions on the purchase of high-profile companies, but it has never in its history spent more than a couple of million on acquisitions, much less chasing famous names.

Apple Should Announce Touchscreen Macs Coming Soon

Microsoft and Google are actively developing touchscreen computers, and therefore Apple needs to change market trends with their own hands, before others do it.This explicit point was expressed by Gary Judge of Head4Space.com on February 23, 2013. It should be borne in mind that the “near future” may not have come yet, because only a year has passed since the message was announced. But the fact is obvious, there are no touch-sensitive Macs yet.

It is difficult to say whether the Apple is ready to launch such devices on the market, because even Steve Jobs himself did not rule out the possibility. However, the challenges Microsoft faces with Windows 8 show the real promise of a touchcomputer without the operating system required to do so.Meanwhile, the chances of success for the Apple with its iOS are much higher, but it’s too early to talk about concrete actions.

Apple should fire Tim Cook

Fraser Seitel on April 9, 2013 made a sharp statement regarding the work of the CEO Apple , arguing his assessment succinctly: “bad relationship with shareholders.” But every cloud has a silver lining, which is why the company still uses Tim Cook’s as its CEO.By September of last year, Saitel had already stopped demanding resignation, but on the contrary began to generously share with him advice on how best to avoid dismissal (by buying, for example, a blue jacket).

See also:

90,000 Cold War metaphor in the diachronic aspect (based on the material of the US media)

DOI 10.23859 / 1994-0637-2017-6-81-14 UDC 811.11; 181-112.4

© Kovalev N.A., 2017

Kovalev Nikita Alexandrovich

Lecturer, postgraduate student, Moscow State Institute of International Relations (Moscow, Russia) E-mail: [email protected]

Kovalev Nikita Aleksandrovich

Teacher, Post-graduate student, MGIMO University (Moscow, Russia) E-mail: nikitakovalyov @ yandex.ru

METAPHORICS OF THE COLD WAR IN A DIACHRONIC ASPECT (ON THE MATERIAL OF THE US MEDIA)

COLD WAR METAPHORICS IN THE DIACHRONICAL ASPECT (EVIDENCE FROM USA MASS MEDIA)

Abstract. The article presents the results of a study aimed at studying the dynamics of the development of the metaphorical potential of the COLD WAR concept in political discourse based on the publications of high-quality press published in the United States from 1948 to 1987.The study showed that the components of the dynamic COLD WAR frame, under the influence of extralinguistic factors, become the source sphere and the target sphere of metaphorical transfer during the development of the concept. It was found that the areas that served as spheres-sources of metaphorical transfer of the COLD WAR concept are numerous: during the development of the concept, their number and remoteness from the original sphere, within which it arose, increase.

Keywords: political discourse, concept, frame, metaphorical concept, conceptual metaphor, metaphorical model_

Abstract.The aim of present research is to develop a framework for a diachronic analysis of the metaphorical models of the concept COLD WAR in political discourse. The paper seeks to reveal some of the changes that the concept COLD WAR underwent within the period 19481987. The study shows that the components of the dynamical framework COLD WAR changed under the influence of extralinguistic factors and the concept was metaphorically reinterpreted. It was proven that through the course of time the number of metaphorical models of the concept COLD WAR grew and the spheres of its metaphorical interpretation became more distant from the initial sphere of global confrontation.

Keywords: political discourse, concept, framework, metaphorical concept, conceptual metaphor, metaphorical model

Introduction

The COLD WAR concept, which emerged with the outbreak of the Cold War in the late 1940s as a symbol of the global confrontation between world powers, continues to exist in modern political discourse. This “vitality” of the concept can be partly explained by the fact that at all stages of its existence it was metaphorically rethought and acquired new shades of meaning.

At the present stage of development of cognitive linguistics and research of political discourse, research of cognitive metaphor is becoming more common. A classic work on this topic is the work of J. Lakoff and M. Johnson “Metaphors We Live By” [29], in which metaphor is defined as a direct description of the phenomena of the inner world, with the help of which ideas about abstract concepts are formed at all levels of thinking.By J. Lacoff –

Fu and M. Johnson, metaphorization is based on the process of interaction between the knowledge structures of two conceptual domains – the source domain and the target domain. Thus, a conceptual metaphor is defined as “a typical form of transferring the attributes of one conceptual sphere to another conceptual sphere, i. e. a certain conceptual scheme that produces figurative (metaphorical) meanings of words and utterances ”[2, p. 15].

Many modern scientists pay attention to the research of cognitive metaphor, including on the material of the English language – A.N. Baranov [1], A.A. Ze-lenyaeva [4], O.B. Mangova [6], E.Yu. Makhnitskaya [7], A.Yu. Chaikina [12], N.A. Ches [13], N.G. Shekhtman [14] and others. E.V. Budaev notes that “in Russian studies, the descriptive approach to the analysis of political metaphors dominates, the desire to describe and explain the phenomena prevails, without giving his own (especially related to the political beliefs of the subject of the research) ideological assessment, which, of course, is not due to a lack of civic position, but with ideas about the criteria for the scientific objectivity of research ”[3, p.113].

It is important to understand that metaphorization in political discourse changes over time. According to E.V. Budaev, “the metaphor functions in political discourse in the same way as a living organism, possessing the properties of heredity and variability, interacts with the environment, ie. “Evolves” and “survives” along with other metaphors “[3, p. 97].

The aim of this study is to examine the metaphorical potential of the COLD WAR concept from a diachronic perspective.To solve research problems, namely: reconstruction of metaphorical models within the framework of the COLD WAR concept-scenario, studying the dynamics of their development and functional capabilities, the methods of conceptual-definitional, functional-representative and discursive analysis were used. The research was carried out on the material of publications of high-quality press, published in the United States in the period from 1948 to 1987.

It should be noted that the purpose of this study is to provide the most vivid and illustrative metaphorical models for the COLD WAR concept. On closer examination, a much larger number of metaphorical models can be identified.

Main part

Features of the COLD WAR concept. In terms of structure, this concept is a scenario concept or dynamic frame. The founder of frame theory is M. Minsky [8], [9]. A frame “is a hierarchical structure and can be viewed as a graph consisting of vertices and connections between them.The frame has several levels. At the top level of the frame, basic information about the state of the object is presented, at the lower level (terminals, terminal slots), specific values ​​and data are contained. Each slot includes a condition that must be met when establishing a correspondence between values ​​”[5, p. twenty].

From the very beginning of its existence, the COLD WAR concept began to actively play the role of both a sphere-source of metaphorical transfer and a sphere-target, in the process of conceptualizing and categorizing the phenomena of the surrounding reality. In terms of S.M. Tolstoy is “left” and “right” motivation in relation to two motivational dimensions of a lexical unit: it can be both motivating (“right” motivation) and motivated (“left” motivation) [10, p. 192].

Metaphorization of the COLD WAR concept (1946-1991). Examples of “left” motivation for metaphorical transference.

Temperature metaphor. The very phrase “cold war” is a metaphor, so the lexeme “cold” has been very often metaphorically rethought over the entire existence of the concept, and, as a rule, extreme meanings (both cold and hot) carry negative connotations, and a gradual rise in temperature carries a positive meaning , as evidenced by the choice of lexical units to characterize certain phenomena of reality.For example: MILITARY MEN WILL ANALYZE HOT-COLD WAR / The military will analyze the hot-cold war [35]; WHILE THE WORLD WAITS, jittering, for the Soviet Union to drop the other shoe, the cold war proceeds with an icy deadliness / . .. the cold war continues with icy deadliness [33]; … bring back the iciest days of the cold war, in contrast to the warmth generated by Khrushchev’s United States visit /. bring back the icy days of the Cold War, in contrast to the warmth that Khrushchev created with his visit. [22]However, “freezing” does not always carry a negative connotation; on the contrary, it often means a refusal to conduct an open (“hot”) war. For example: Cold War In Deep-Freeze? / Cold war in deep freeze? [23].

Climate metaphor. Closely related to the temperature sphere, the source of the metaphorical rethinking of the COLD WAR concept is the area of ​​weather and climate, with the THAW target sphere playing an important role as a symbol of improved relationships.For example: The lowering clouds on the international horizon are worrying both Presidential campaign camps. The Republican leaders here and the Democratic strategists in Hyannis Port, Mass. , Are anxiously watching the coldwar barometer / Falling clouds on the international horizon cause concern in both presidential camps. Republican leaders and Democratic strategists … watch the Cold War barometer with dismay. [30]

Military metaphor.The military metaphor plays an important role in the functioning of the COLD WAR concept, and although the military vocabulary is more typical for the representation of the WAR concept, it was very often used to characterize the conduct of non-military confrontation, especially in the early stages of the Cold War. For example: A false show offriendship, in the view of many State Department officials, therefore, seems to be the most dangerous potential weapon in the Soviet arsenal / False display of friendship … seems to be the most dangerous potential weapon in the Soviet arsenal [37]; And as a reminder that the Cold War goes on we note that the National Guard in some States has started to wage war on Communism by conducting its own National Defense Strategy Seminars /. the national guard in some states started a war against communism … [21].

Gambling metaphor. Any confrontation, and especially the Cold War, is a competition, as evidenced by the fact that from the very beginning of the global conflict in the late 1940s. the Cold War was presented as a game (both gambling and sports). This metaphorical model is highly productive. For example: We have thereby checkmated the plans of Russia in Berlin just as we have checked the Reds in Greece, but there is no evidence yet that we have won the cold war. red in Greece… [19]. We can hope that Khrushchev is bluffing, but we cannot afford to gamble on it / We can hope that Khrushchev is bluffing, but we cannot afford to bet on it [24].

Religious metaphor. A significant role for the moral legitimization of the confrontation between the Western world and the USSR was played by the accentuation of the opposition CHRISTIANITY-ATHEISM. US actions to contain the USSR were described as

ideological “crusade” against communism.For example: Therefore, the question arises as to how this ideological crusade is to be met. It’s no good pursuing the negative defense of merely arguing that Communism is contrary to our way of life / Thus, the question arises of how this ideological crusade will be met … [27]. The trip to Europe and the holding of a conference in Moscow by the first UN Secretary General Trygve Lee was called a “pilgrimage for peace.” For example: Lie’s Moscow press conference came at the end of his “pilgrimage of peace” which began with conferences with President Truman and Secretary of State Dean… / Lee’s Moscow press conference was held at the end of his “pilgrimage for peace” … [15]. The buildup of nuclear weapons has raised serious concerns and has been described as the biblical Armageddon (The Cold War Armageddon). [26] The confrontation between the US and the USSR was described in religious terms, with the religiosity of US citizens presented as an undeniable advantage in the conduct of the conflict. For example: … The choice then is clear: brotherhood and unity in God – or eventual Communist enslavement / The choice is clear: brotherhood and unity in Christ, or potential enslavement by the communists [18].

Zoomorphic metaphor. The Cold War is rethought through comparison with a wild beast, for example: The fourth estate here in the nation’s capital is feeling the harsh breath of the cold war / The fourth estate here in the capital feels the heavy breath of the Cold War [38] and a poisonous snake, for example: After nearly twenty-five years of venomous Cold War, Soviet-American detente is still a fragile vessel which it behooves both sides not to try to overload… / After almost 25 years of a poisonous cold war … [39], which indicates the awareness of the danger of conflict and the likelihood that it could easily get out of control. Many researchers, in particular S.M. Tolstaya, agree that “animal” metaphors are often associated with negative, pejorative assessments of objects of the surrounding reality [11, p. 285].

Metaphor of the disease. Despite the extremely tense relations on the world stage, there was still an understanding that the confrontation needed to end, although it was extremely difficult.The Cold War was compared to malaise, an area close to everyone, regardless of their political beliefs and social status. Thus, the US media appealed to literally all strata of society, leaving no one indifferent. For example: With the temperature of the cold war rising swiftly to fever heat we can no longer ignore the possibility of explosion by May 27th … May 27… [26]. SOME FOULS have colds, one after another, all winter long, and sometimes in the spring and fall, and once in a while, even in the summer. Others go for years without a cold. So far as I know, the cold question is as unsolved as the cold war /. The problem of colds has not been solved, like the problem of the cold war [17].

Examples of “right” motivation for metaphorical transference.

Metaphor of domestic politics.Already at the beginning of its functioning, the concept began to be transferred to such spheres as domestic policy and regional foreign policy, in contrast to the sphere of global politics, within which the concept arose from the very beginning. The race between Harry Truman and New York State Governor Thomas Edmund Dewey has been compared to the Cold War. For example: Dewey Pushing a Cold War against Truman [25]. Also, internal political battles in government departments and committees were compared to the Cold War.For example: A cold war of partisan

politics between the Congress and the Executive branch won’t give them these goals. [36] A sidelight of the tax-cut affair is the “cold war” between presidential economic adviser W. W. Heller and Treasury Secretary Douglas Dillon / … the Cold War “between Presidential Economic Adviser Geller and Treasury Secretary Dillon… [32]. Has Cold War Ended Between Foreign Relations Committee and the State Department? / Is the Cold War between the Foreign Affairs Committee and the State Department over? [28].

A metaphor for regional foreign policy. With the acquisition of a regional character by the Cold War, the concept becomes a source of metaphorical expansion in a situation, although related to international relations, but far from the initial global confrontation between the superpowers.The confrontation is acquiring a local character, far from the original global confrontation. For example: SAYS RED CHINA IS WAGING COLD WAR WITH INDIA. Peiping has declared cold war on India, dubbing her expansionist and imperialist, and obstructing Indian trade in violation of the treaty / … China is waging a cold war with India. Beijing declared a cold war on India, accusing it of expansionism and imperialism … [20].

Metaphor of interpersonal relationships and family.During the development of the COLD WAR concept, the confrontation began to be transferred to the informal spheres of human life, in particular, to the sphere of interpersonal relations (A hair-pulling cold war is on between Pat Nugent – Luci Johnson’s fiancé – and her hairdresser, Jean Louis). hair pulling … [16]) and family. Generation conflict (Cold War Between the Generations [34]) and problems arising in marriage (Albee unearths truth and its relevance in this “Cold War” of married life /… “Cold war” of family life … [31]) were compared with confrontation during the Cold War, characterized by maximum tension, but devoid of open conflict.

Conclusions

Thus, we can conclude that the COLD WAR concept is a dynamic element in the system of conceptualization and categorization of everyday reality, and the metaphorical rethinking of this concept plays an extremely important role in its development and functioning.On the basis of the studied material, it was possible to find out that the COLD WAR concept in the course of its development became the object of both “left” and “right” motivation of metaphorical transfer. Examples of “left” motivation are metaphorical models such as temperature, climatic, military, gambling, religious, zoomorphic, as well as the metaphor of illness. “Right” motivation is represented by models of domestic policy, foreign regional policy and family. This indicates that the concept, in the course of its functioning, was tightly included in the everyday consciousness of representatives of the American people and from the very beginning was perceived not only as one of the elements of global politics and diplomacy, but was also extrapolated to spheres of life more familiar and close to the average American citizen.

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37. The Times Record, Troy, N.Y., January 3, 1949. P. 10.

38.Watertown Daily Times, Watertown, N. Y., Feb. 16, 1950. P. 34.

39. Watertown Daily Times, Watertown, N. Y., Sept. 13, 1973. P. 6.

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11. Tolstaia S.M. “Chelovek zhivet, kak trava rastet”: vegetativnaia metafora chelovecheskoi zhizni [“A person lives like grass grows”: vegetative metaphor of human life]. Sokrovennye smysly. Slovo. Tekst. Kul’tura [Hidden senses. Word. Text. Culture]. Moscow, 2004, pp. 685-693.

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Magic: new in the research of the language and methods of its teaching]. Moscow, 2015, vol. 1, pp. 235-239.

15. Brooklyn Eagle, May 17, 1950, pp. 1.

16. Buffalo Courier-Express, N.Y., Aug.5, 1966, pp. 10.

17. Buffalo Courier-Express, N.Y., Feb. 27, 1967, pp. 12.

18. Buffalo Courier-Express, N.Y., Jan. 11, 1967, pp. 2.

19. Cortland Standard, Cortland, N.Y., Apr. 29, 1949, pp. 4.

20. Cortland Standard, Cortland, N.Y., Aug.26, 1959, pp. 1.

21. Cortland Standard, Cortland, N.Y., Feb. 22, 1961, pp. 6.

22. Cortland Standard, Cortland, N.Y., June 27, 1961, pp. 3.

23. Cortland Standard, Cortland, N.Y., March 1, 1961, pp. 4.

24. Cortland Standard, Cortland, N.Y., March 2, 1959, pp.4.

25. Cortland Standard, Cortland, N.Y., March 28, 1969, pp. 21.

26. Cortland Standard, Cortland, N.Y., Nov. 9, 1961, pp. 4.

27. Cortland Standard, Cortland, N.Y. Sept. 8, 1950, pp. 9.

28. Cortland Standard, Cortland, N.Y., Sept. 24, 1948, pp. 1.

29.Lakoff G. Metaphors We Live by. Chicago: University of Chicago Press, 1980.

30. Jamestown, N.Y., July 26, 1960, pp. 2.

31. Taconic Newspapers, December 9 and 10, 1987, pp. 8.

32. The Daily Record, N.Y., May 28, 1963, pp. 8.

33. The Harlem Valley Times, Oct.31, 1957, pp. 14.

34. The Hilton Record, Hilton, N.Y. Aug. 1, 1963, pp. 7.

35. The Morning Herald, N.Y., March 17, 1952, pp. 1.

36. TOF – The Otsego Farmer, Cooperstown, N. Y., August 12, 1955, pp. 4.

37. The Times Record, Troy, N.Y., January 3, 1949, pp. ten.

38. Watertown Daily Times, Watertown, N. Y., Feb. 16, 1950, pp. 34.

39. Watertown Daily Times, Watertown, N. Y., Sept. 13, 1973, pp. 6.

Note: the work was carried out under the guidance of Doctor of Philology, Professor T.A. Ivushkina.

Kovalev N.A. Metaphorics of the Cold War in a diachronic aspect (based on the material of the US media) // Bulletin of the Cherepovets State University.2017. No. 6 (81). S. 97-104.

For citation: Kovalev N.A. Cold war metaphorics in the diachronical aspect (evidence from USA mass media). Bulletin of the Cherepovets State University, 2017, no. 6 (81), pp. 97-104.

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Why are apple fresh juices useful?

Fresh apples contain vitamins A, B1, B6, B9, B5, as well as C, K and E. They all help in the work of internal organs and body systems, have a beneficial effect on digestion, the state of the nervous system, the appearance of the skin, hair, nails. The aromatic varieties contain a large amount of phytoncides – substances with antimicrobial effect, so such apples are extremely useful during colds.Sour varieties are high in vitamin C, which helps to fight off viruses.

It is not at all necessary to use pure apple fresh juices: honey, cinnamon, mint can be added to the drink, as well as when preparing, send carrots, peeled peaches, and other fruits along with apple pieces to the juicer.

The Omega MMV-702 auger juicer is presented by Sana®, an official representative specializing in auger juicers since 2009. Please visit the website for more information that may be helpful when purchasing the Omega MMV-702 Auger Juicer.