Where is the Target store located near LAX. What are the store hours for Target LA Central Store. What services are available at Target LA Central Store. How can I get my order quickly and safely at Target LA Central Store. What are the nearby stores and featured categories at Target LA Central Store.
Location and Contact Information for Target LA Central Store
Target LA Central Store is conveniently located in the heart of Los Angeles, making it an ideal shopping destination for both locals and travelers near LAX. The store’s address is:
- 735 S Figueroa St, Los Angeles, CA 90017-2571
- Phone: 213-330-4543
This central location provides easy access for shoppers looking to grab essentials, groceries, or last-minute items before or after their flights. The store’s proximity to downtown Los Angeles also makes it a popular choice for city residents and workers.
Store Hours and Availability
Target LA Central Store offers extended hours to accommodate various schedules and shopping needs. The store hours are as follows:
- Monday to Friday: 7:00 am – 9:00 pm
- Saturday and Sunday: 8:00 am – 9:00 pm
These extended hours ensure that shoppers have ample time to visit the store, whether they’re early birds or night owls. The consistent closing time of 9:00 pm throughout the week provides convenience for those with busy schedules.
Special Services Hours
Target LA Central Store also offers several special services with their own operating hours:
- Wine, Beer & Spirits:
- Monday to Friday: 7:00 am – 9:00 pm
- Saturday and Sunday: 8:00 am – 9:00 pm
- CVS Pharmacy:
- Monday to Friday: 8:00 am – 12:30 pm / 1:00 pm – 7:00 pm
- Saturday: 10:00 am – 12:30 pm / 1:00 pm – 6:00 pm
- Sunday: 11:00 am – 12:30 pm / 1:00 pm – 5:00 pm
- Starbucks Cafe:
- Monday to Friday: 7:00 am – 8:00 pm
- Saturday and Sunday: 8:00 am – 8:00 pm
- Cell Phone Activation Counter:
- Monday to Thursday and Sunday: 10:00 am – 7:00 pm
- Friday and Saturday: 10:00 am – 8:00 pm
Convenient Shopping Options at Target LA Central Store
Target LA Central Store offers various shopping options to cater to different preferences and needs. These options include:
- In-store shopping
- Order Pickup
- Drive Up
- Same Day Delivery
Are you wondering how these options work? Let’s break them down:
Order Pickup
Order Pickup allows you to place your order online or through the Target app and have it ready for collection at the store. This service is perfect for those who want to save time and avoid browsing through aisles. Simply place your order, wait for the confirmation that it’s ready, and pick it up at your convenience.
Drive Up
Drive Up takes convenience a step further. With this service, you can order through the Target app and have your items brought directly to your car. This contactless option is ideal for those who prefer to minimize their time in public spaces or are in a hurry.
Same Day Delivery
For those who prefer to have their items delivered, Target offers Same Day Delivery through Shipt. This service allows you to have groceries, essentials, and more delivered right to your doorstep by a Shipt shopper.
Unique Features and Services at Target LA Central Store
Target LA Central Store offers several unique features and services that set it apart from other retail locations:
- CVS Pharmacy: Conveniently located within the store for all your healthcare needs.
- Starbucks Cafe: Perfect for grabbing a coffee while you shop or to enjoy after your shopping trip.
- Cell Phone Activation Counter: Ideal for setting up new devices or addressing mobile service issues.
- Wine, Beer & Spirits Section: A wide selection of alcoholic beverages available during store hours.
- Fresh Grocery: A comprehensive grocery section for all your food shopping needs.
- Accepts WIC: The store participates in the Women, Infants, and Children (WIC) program, providing essential nutrition to eligible families.
These features make Target LA Central Store a one-stop shop for various needs, from daily essentials to specialty items.
Featured Categories and Shopping Experience
Target LA Central Store offers a wide range of products across various categories. Some of the featured categories include:
- Women’s, Men’s, and Kids’ Fashion
- Baby Essentials
- Home Decor and Furnishings
- Patio & Garden
- Electronics and Video Games
- Toys and Sports Equipment
- Beauty and Personal Care
- Health and Wellness Products
- Groceries and Household Essentials
- Pet Supplies
The store also highlights special collections and offers, such as:
- Top Deals
- Clearance Items
- Target Circle Offers
- Gift Ideas
- Target Finds (unique and trendy items)
- Black-Owned or Founded Brands
This diverse range of products ensures that shoppers can find everything they need under one roof, making it an efficient and enjoyable shopping experience.
Transportation Options to and from Target LA Central Store
Given its central location, Target LA Central Store is accessible via various transportation methods. While the store itself doesn’t provide transportation, there are several options available for getting to and from the store:
- Ridesharing Services: Companies like Lyft offer convenient rides to and from the store. Fare estimates can be obtained through their respective apps or websites.
- Public Transit: Los Angeles has an extensive public transportation system, including buses and metro lines, which can be used to reach the store.
- Driving: For those with personal vehicles, the store likely offers parking options (though this should be confirmed directly with the store).
- Walking: Given its downtown location, the store is within walking distance of many residential and commercial areas.
- Biking: Los Angeles has been improving its bike infrastructure, making cycling a viable option for some visitors.
When planning your trip, consider factors such as traffic, parking availability, and public transit schedules to choose the most convenient option for you.
Target LA Central Store’s Role in the Community
As a major retailer in downtown Los Angeles, Target LA Central Store plays a significant role in the local community. Here are some ways the store contributes to and engages with its surroundings:
- Employment Opportunities: The store provides jobs for local residents, contributing to the area’s economy.
- Convenience for Downtown Workers and Residents: Its central location makes it a go-to spot for essentials and quick shopping trips.
- Support for Local Initiatives: While specific details aren’t provided, many Target stores participate in local community programs and initiatives.
- Accessibility: By accepting WIC, the store ensures that essential nutrition is available to eligible families in the community.
- Diverse Product Offering: The store’s wide range of products, including items from Black-owned or founded brands, reflects and caters to the diverse population of Los Angeles.
The presence of Target LA Central Store in downtown Los Angeles not only provides shopping convenience but also contributes to the vibrancy and functionality of the urban environment.
Environmental Initiatives
While specific information about this particular store’s environmental initiatives isn’t provided, Target as a company has made commitments to sustainability. These often include:
- Recycling programs
- Energy-efficient store designs
- Sustainable product offerings
- Reduction of plastic bag usage
Shoppers interested in Target’s environmental efforts can inquire at the store or check Target’s corporate website for more detailed information.
Customer Service and Support
Target LA Central Store likely offers various customer service options, although specific details aren’t provided. Typically, Target stores offer:
- In-store customer service desks
- Phone support
- Online chat options through the Target website or app
- Easy return and exchange policies
For the most accurate and up-to-date information about customer service options, it’s best to contact the store directly or visit Target’s official website.
Target LA Central Store’s combination of convenient location, diverse product offering, and various shopping options makes it a valuable retail destination in downtown Los Angeles. Whether you’re a local resident, a downtown worker, or a traveler passing through LAX, this Target store aims to meet a wide range of shopping needs efficiently and conveniently.
Target LA Central Store, Los Angeles, CA
Find another store
available fulfillment options
735 S Figueroa St, Los Angeles, CA 90017-2571213-330-4543
Store hours
- Tue 7:00am – 9:00pm
- Wed 7:00am – 9:00pm
- Thu 7:00am – 9:00pm
- Fri 7:00am – 9:00pm
- Sat 8:00am – 9:00pm
- Sun 8:00am – 9:00pm
- Mon 7:00am – 9:00pm
Services with Special Hours
Wine, Beer & Spirits Available
- Tue7:00am – 9:00pm
- Wed7:00am – 9:00pm
- Thu7:00am – 9:00pm
- Fri7:00am – 9:00pm
- Sat8:00am – 9:00pm
- Sun8:00am – 9:00pm
- Mon7:00am – 9:00pm
CVS pharmacy
- Tue8:00am – 12:30pm / 1:00pm – 7:00pm
- Wed8:00am – 12:30pm / 1:00pm – 7:00pm
- Thu8:00am – 12:30pm / 1:00pm – 7:00pm
- Fri8:00am – 12:30pm / 1:00pm – 7:00pm
- Sat10:00am – 12:30pm / 1:00pm – 6:00pm
- Sun11:00am – 12:30pm / 1:00pm – 5:00pm
- Mon8:00am – 12:30pm / 1:00pm – 7:00pm
213-330-4544
Starbucks Cafe
- Tue7:00am – 8:00pm
- Wed7:00am – 8:00pm
- Thu7:00am – 8:00pm
- Fri7:00am – 8:00pm
- Sat8:00am – 8:00pm
- Sun8:00am – 8:00pm
- Mon7:00am – 8:00pm
Cell Phone Activation Counter
- Tue10:00am – 7:00pm
- Wed10:00am – 7:00pm
- Thu10:00am – 7:00pm
- Fri10:00am – 8:00pm
- Sat10:00am – 8:00pm
- Sun10:00am – 7:00pm
- Mon10:00am – 7:00pm
Other Services
- Accepts WIC
- Fresh Grocery
Non-contact shopping options
Get your order quickly and safely, no signature required.
Same Day Delivery
Have groceries, essentials and more left at your door by a Shipt shopper.
Learn more
Drive Up
Order with the Target app and we’ll load it into your car.
Learn more
Order Pickup
Order ahead and we’ll have it waiting for you at the store.
Learn more
Nearby Stores
Featured categories
Shop all
Top Deals
Clearance
Target Circle Offers
Gift Ideas
Target Finds
Black-Owned or Founded
Women’s
Men’s
Kids’
Baby
Home
Patio & Garden
Electronics
Video Games
Toys
Sports & Outdoors
Luggage
Beauty
Personal Care
Health
Grocery
Household Essentials
Pets
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how to work with each customer
Let’s make a reservation right away: this article is a symbiosis of theory and practice, the peculiarities of the client’s psychology and the author’s personal observations.
We do not urge you to use it as an exact guide to action: rather, it is food for thought and a lot of useful life hacks.
What is the target audience?
Target audience, or TA for short, is a group of people who are real and potential consumers of the product. As a rule, they are united by common interests. For example, the target audience of an auto parts store are people who own a car, mostly men. All of them are interested in ensuring that the transport is always on the move, and therefore they buy parts. The target audience of the children’s goods store is young parents who need toys, products, educational materials for the child. They love their children, do not spare money for them and care about the safety of the baby.
The main target audience of an online store is those who already know about it and make purchases. And there are those who are interested in your product and theoretically ready to place orders.
To do this, you need to tell them about your business – advertise it.
We have already written what the target audience is in general and how to segment it. Now let’s look at how to work with each segment.
In general, the target audience can be divided according to a dozen signs. Here are the main ones:
- gender;
- age;
- occupation;
- place of residence;
- solvency;
- housing conditions;
- social status;
- education;
- interests and needs;
- conduct.
Buying activity depends on each of these factors. For each business sector, the main criteria will be different. For example, the same children’s goods store will focus on young women 25-30 years of average income. For sellers of household goods, the living conditions of Central Asia are important: people equip their apartment more willingly than rented.
For sellers of luxury goods, the decisive factor will be the solvency of the buyer.
In this article, we will consider the most important target audience groups, , which absolutely any owner and employee of an online store will have to work with.
The elderly, adults, youth
Of course, this division is conditional: I know very old people who have mastered the computer, and small children who cannot get out of it. But let’s talk about the potential audience of online stores – those who actually make orders.
Elderly people
Not all representatives of the older generation have learned to handle the infernal machine. Many of their peers are wary of everything new, preferring to learn information the old fashioned way: from TV, newspapers, stories of other people.
Of course, the ability to surf the Internet is not an indicator. Most older people are still conservative, cautious, oriented towards the opinions of others.
Nevertheless, those who have mastered the Internet are more open to new things and are not afraid to learn and develop. Psychologically, they are younger than their peers.
This knowledge can be used in sales: make a special offer and a separate USP specifically for this target audience. You are selling training courses – praise the target audience for striving for development, encourage and emphasize that they will definitely cope. Trade in cosmetics – pay attention to the fact that a woman at any age wants to be beautiful. You can play on pride, reminding that not all older people have lost interest in life – you still hoo!
Do not forget about the traditional values of the older generation:
- care for children and grandchildren. Sell goods and services for people close to the target audience;
- the desire to accumulate savings. Bank deposits, insurance;
- meticulousness, attentiveness.
Grandparents know the value of money and are not used to making spontaneous purchases. When selling, it is better to pay attention to the benefits of goods, compliance with quality standards; - health care: medicines and healthy dietary products to help;
- approval of others: focus on testimonials, especially well-known respected people;
- do not forget about the price: most of the elderly are not rich, make discounts and promotions. You can introduce a special discount for pensioners, as they do in well-known hypermarkets.
Grandparents know the value of money and are not used to making spontaneous purchases. When selling, it is better to pay attention to the benefits of goods, compliance with quality standards;Average age
These are people aged 35-55. It is difficult to surprise them with the possibilities of the World Wide Web: they have seen everything, they know everything and basically they are excellent at online shopping. On the other hand, these are not young people with their own subcultures and values that are incomprehensible to adults.
These are adults who stand firmly on their feet and know what they need.
What distinguishes them:
- critical thinking, understanding of all advertising subtleties and manipulations. If the product is bad, adults simply will not buy it, and it will be useless to persuade;
- independence from the opinions of others. That is, to sell nonsense under the auspices of “Don’t be a sucker, buy an iPhone” will not work;
- the ability to count money. Adults are responsible for both children and parents and spend a lot of money on them all. Only a suggestible driven person will give away hard-earned money for unnecessary goods.
How to sell:
- Don’t lie. To speak honestly and directly about all the advantages and disadvantages of the product, the country of origin, and the features of use. It will be better if you tell everything in advance: adults do not like unpleasant surprises. It is this category of target audience that most willingly writes claims and issues returns. Adolescents and youth are unlikely to do this – they are reluctant and it is not clear how. The elderly will prefer to endure and not get involved, but middle-aged people can go on principle and punish a negligent seller.
- Provide choice. This is a sophisticated target audience that knows what it wants and has the resources to buy it. It is a sin not to please – from the point of view of an entrepreneur, these are the most adequate and solvent customers.
- Stay in touch. It is easier for an adult not to rush through online stores, but to stop at one and continue to buy there. It is familiar, practical and convenient: it reduces the time for choosing. It is in your power to do so in order to keep the buyer and become his good friend. We already wrote how to turn random customers into regular ones – no thanks.
It is this category of target audience that most willingly writes claims and issues returns. Adolescents and youth are unlikely to do this – they are reluctant and it is not clear how. The elderly will prefer to endure and not get involved, but middle-aged people can go on principle and punish a negligent seller.Adolescents, youth
The choice of young people is based mainly on emotions and on the desire to belong to a particular subculture.
In youth, we all look for ourselves: we listen to rock, then blues, read classics and comics, wear either grunge or gothic style. This is fine. The main paradox of young age: people try to understand themselves and find their place in life, at the same time they try to join a certain community. It can be a subculture, a community of fans of a pop singer, a spinner club, and so on. People deny conservative values, at the same time dress the same, listen to the same trendy music. In other words, it’s still chaos.
How to sell:
- emphasize the emotional component: be free, live here and now;
- do not forget about the desire to belong: note that this product will make you your own in a circle of like-minded people;
- to involve youth idols in cooperation: fashion bloggers, YouTube stars and social networks.
Pay special attention to customer loyalty. To do this, you need to be modern and speak the same language with the target audience.
Create a mobile application or at least a mobile adaptive version, start pages on social networks, shoot videos and stories, use memes and slang – in a word, be on the same wavelength with young people.
Oligarchs, poor, middle class
Rich people
This category may include officials, big businessmen, owners of factories, newspapers, steamboats and anyone who can afford luxury goods. I hasten to upset: they are unlikely to choose products or clothes in an online store on their own. Rather, specially trained people will do it for them. And the quality of goods must be impeccable: well-known brands, exclusive things. If you are selling just such products, keep a few tips.
Goods and things are a sign of status for wealthy people. They are ready to overpay, just to meet the standards accepted in the gold party. If this season, let’s say, everyone wears watches from – and go to rest in Mallorca – then you need to keep up with the trend.
Also note the perfect service. A dear customer is licked from head to toe in all boutiques: do not be an exception. By the way, if you have an online store of VIP goods, we recommend renting a showroom so that guests of honor and their representatives can personally inspect the goods. Or at least an office – so that there is a place to receive clients.
Middle class
This is your main target audience: office workers, intellectuals, lawyers and economists, doctors and teachers, engineers and highly skilled workers. It is they who choose and buy online simple goods for every day – food, clothes, children’s things, and for a long time – for example, furniture, jewelry, household appliances and electronics. There are no separate rules for this category: monitor the quality of goods, respond in a timely manner to people’s reviews and constantly develop: improve service, expand the range.
Low-income people
At first glance, it’s better not to mess with such a target audience: the Internet is full of advice on how to cut off an insolvent audience in favor of wealthy buyers.
In general, it is true, they will not bring you much profit, but two points should be taken into account:
- Low-income people want to appear, not to be. It is they who buy the latest iPhones – of course, on credit, while the really rich people calmly walk around with push-button simple models.
- They are very dependent on the opinions of others. For the sake of the approval of others, they will turn inside out, but will show that they are “no worse than people.”
Of course, not all the poor are like that. Honest poverty, as in the novels of Jane Austen, has not yet been canceled. And yet, consider our advice when selling: both oligarchs and low-income people can buy expensive goods.
Once again, we note that this article is not the ultimate truth, but the quintessence of many years of observation of people. You can check some theses on the target audience of your online store: for example, analyze the purchase history of customers or conduct a direct survey.
Good luck with promotion!
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How to identify the target audience and build a portrait of your customer
Our internal marketer starts crying when we ask the question “who is your potential client?” who live in the city N. This, in fact, the whole description ends.
Little, too little information. You should know your client as your best friend or close relative. Let’s figure out together why this is necessary and how it will help in promoting your business.
Why does a business need to know its target audience?
If we discard the lyrical digression, then knowing your target audience is a benefit for the company. And here’s why:
- Understand what marketing ploys or triggers potential buyers react to.
- You will be able to form a commercial offer that will meet the needs of the target audience.
- You will know what tools to use to catch a potential client and what platforms to work on.
If you follow all three points and approach the issue competently, then you will save the budget. That is, you will not spend money on non-working platforms and tools, make up such a USP that your product will sell like hot cakes, and advertising will have a high conversion. Therefore, before you start promoting, you need to figure out who your potential customers are and why they should order from you.
The 5W Sherrington technique will help with this. It allows you to segment the audience and identify the needs of each segment. This methodology is based on 5 questions:
- W hat? (what) – that is, what product / service you offer to each segment.
- W ho? (who) – who your customers are and what characteristics they fit.
- W hy? (why) – why customers should order from you, and not from competitors. How your product can help solve their problem/pain.
- W hen? (when) – at what point in time a potential client understands that he needs your product / service. You can determine the stage of awareness using the Ben Hunt ladder.
- W here? (where) – on which platforms your target audience is located.
Segmentation based on the 5W principle will help you structure information and see the full picture. For visualization, we recommend making a table. Let’s take a look at an example.
Let’s imagine that our company sells household goods in Yekaterinburg. Potential buyers can be newcomers, newlyweds, lovers of decorating the house with unusual interior items, interior designers and people who are in the process of renovation. Thus, we get 5 segments.
Options | Audience segments | |||||
New settlers | Newlyweds | Lovers of decorating the house | People in the process of renovation | Interior designers | ||
What? Offer for each segment | Emphasize that the company has everything to make the house cozy | Display a wide range and variety of products | Emphasize that the company has a lot of unusual and beautiful items for the home | Emphasize that the company has everything to make the interior perfect and help with repairs | Discount for regular customers and interior designers | |
Who? Segment characteristic | Floor | Both sexes may be interested, but women predominate more often | Not relevant | |||
Age | from 18 years old | predominantly 18 to 35 years old | from 18 years old | from 20 years old | from 21 years old | |
Marital status | not relevant | newly married | not relevant | not relevant | not relevant | |
City | Yekaterinburg | Yekaterinburg | Yekaterinburg | Yekaterinburg | Yekaterinburg | |
Interests | Previously interested in banking services, viewing real estate, interested in building materials and construction services | Interested in wedding theme | Follow profiles that sell unusual home decorations | Interested in construction topics, looking at interesting apartment designs | Have a professional education or have completed courses, subscribe to professional profiles where they share interior ideas | |
Why? How the product will help solve the problem | We moved into a new house and are now equipping it, so we need household goods | Establish a common life and buy the missing goods for the house | I like beautiful and unusual things | Are in the process of renovation and want to make a cozy home | Need interesting interior details for customers | |
When? At what stage of awareness is the client | Knows what lies ahead, the choice of the company remains | Is at the stage of indifference, but if he sees an interesting offer, he will react | Seeking information, i. | Looking for information on how to best solve a problem | Company selection. Probably already knows all the stores with good and quality goods | |
Where? What channels do we use to attract | Interest-targeted advertising, search advertising, advertising on thematic sites dedicated to construction and repair, content marketing | Targeted advertising for people who recently changed their marital status and were previously interested in wedding topics | Advertising on thematic sites selling unusual decor items, search advertising, targeted advertising in communities with unusual things | Advertising on repair thematic sites, cooperation with construction companies, search advertising, content marketing, crowd marketing | Community targeting, content marketing, search advertising, crowd marketing | |
e. never looking for anything on purpose As you understand, this is not a complete table and many nuances are not taken into account here.
With you, it should be worked out in more detail and wider. But in order to compile such a table, let’s go over the basic concepts and additionally analyze what characteristics of the target audience are, what tools you can use to collect information about customers and what sites to look for your target audience.
1. Characteristics of the target audience
A basic buyer profile can be compiled according to the following characteristics:
Socio-demographic
- Gender: what proportion of buyers are men and women. This is really important, because women and men see ads and make purchase decisions differently.
- Age: which age group purchases the most and why. For example, young people will have dramatically different needs and values than middle-aged people.
- Marital status and presence of children. After the birth of children, many people reconsider their priorities.
- Education and profession also play an important role, so consider this indicator as well.
Geographic
You need to determine in which region, city and, if necessary, district your client lives. Even if you work throughout Russia, you should know where most of the buyers come from. In the future, this will help to focus on the promotion of precisely those regions/cities that bring you a lot of profit.
Psychological
- What does a potential client do in their free time. This information will help you determine which channels you can use to reach users. For example, in his free time, he likes to scroll through the VK feed, watch a TV series or videos on YouTube, and record a new video for Tik-Tok.
- What are your preferences and interests. Helps to target ads to users. For example, you can show your ad to people who are interested in musical instruments. Or those who are interested in real estate and loans.
Behavioral
Here you need to understand how a person makes a purchase decision. To do this, it is enough to answer a few simple questions:
- At what stage does the user realize their problem and the need for your product?
- What problem/pain does the client have, why did he decide to purchase your service/product?
- What does he prefer: an offline purchase or an order through an online store?
- Have you heard about your brand before?
- What are the expectations from the product and the company as a whole?
Or those who are interested in real estate and loans.Besides this basic portrait, it would be nice to add details. Describe what doubts, fears, objections buyers have.
To find out the exact characteristics of the audience, and not fantasize about the client’s portrait from the head, you need to use analytics tools.
We will talk about them below.
2. Tools to help you identify your target audience
There are 4 ways to determine who your customers are, where they come from and what they are interested in. Let’s start with the most popular tool – Yandex.Metrica.
Yandex.Metrika
To view audience reports in Yandex.Metrica, go to Reports → Standard reports → Audience.
Here you can select the information you are interested in: geography, long-term interests, age and gender.
Geography
The report helps to visually see from which regions the most traffic and buyers come from. In the future, this will help in the preparation of a marketing strategy. You will understand which regions to focus on when promoting and which ones not.
If there is not enough information by region, then the breakdown by geography can be viewed by specific cities:
Gender and age
From the report, you will find out the ratio of men and women who are interested in your products/services.
The fact is that for some topics it seems that the bulk of buyers are exclusively men, but in fact it turns out that the ratio is the same.In addition, knowing the gender of your audience will help you develop promotions and promotional materials.
But besides gender, don’t forget to look at age. For example, the screenshot below shows that most of the audience is users from 25 to 34 years old. When launching ads, we can set bid adjustments so that ads will be shown more often in this particular age category.
Long-term interests
The report shows what interests the users who visited your site had. As I wrote earlier, you need to know what your potential client is interested in, not only to launch interest-based advertising, but also in order to better understand him.
Here you can also expand interests and view information in more detail:
The fact is that for some topics it seems that the bulk of buyers are exclusively men, but in fact it turns out that the ratio is the same. We analyzed web analytics systems using Yandex.
Metrica as an example. You can find almost identical reports in Google Analytics.
Statistics from social networks
If your business works exclusively through social networks and you do not have a website, then basic information about customers can be viewed in community statistics. I don’t think there’s anything special to write here.
Just go to the “Statistics” section in any social network and you will see the age of the audience, geographic location and the ratio of men and women.
For example, from the screenshot below it is clear that the majority of the community’s subscribers are between the ages of 30 and 45. And the ratio between men (54%) and women (46%) is almost the same.
As for geography, the largest percentage of users are from Moscow and St. Petersburg.
Although there is not so much information, it may well help in compiling a content plan and scheduling publication times.
Sales or support data
As cliche as it sounds, a survey can help you.
Only in this case, you need to interview your employees who work directly with customers. Believe me, they can tell a lot of interesting things.
Before you get started, make a list of questions you want to know. For example, like this:
- What services/products or tariffs are you most interested in?
- What is being asked and what additional questions are being asked?
- What do they complain about and what do they praise?
- What are the objections and what stops ordering the product?
- How quickly does a potential customer make a purchase decision?
In addition, we also recommend that you listen to some of the calls yourself and form your own opinion about the audience. The information received will help to form a high-quality USP and subsequently close all customer objections.
Also collect customer feedback after making a purchase or completing work. As a rule, people like to share what they liked/disliked.
In addition, this is a good opportunity to turn reviews to your advantage.
Customer survey
Also one of the ways. Surely, you have now imagined how the store asks you to fill out a sheet about how you learned about the brand, your gender, age, etc. But believe me, this is not the only way to survey.
If you have your own customer base and want to get to know them better, why not do an email campaign or do some fun testing? This way you can identify user preferences, understand their interests and pains.
Here, for example, is a separate landing page, where we offered users to share information about themselves, and in return they were waiting for a nice bonus.
Or the second fun testing example. Although the test was a joke, we found out the level of competence of our potential clients. By the way, take the test “What kind of marketer are you?” wanted a lot of people.
Don’t be afraid to ask your customers, but don’t forget to give a small reward for the information.
After collecting all the data, you can begin to analyze, build a strategy and determine the channels of attraction. Therefore, let’s move on to the next point and analyze how and where to find the target audience.
3. How to find the target audience
The Internet provides great opportunities for finding your customers. Now there are so many different advertising formats that the user has practically no chance to hide from advertising. Of course, great opportunities are good, but first of all, you need to look for those platforms where your audience is. Let’s take a look at the most popular tools that will allow you to find customers.
Contextual advertising
Advertising systems Yandex and Google will always come to the rescue. Want to run your ads on search – please! In addition, there is a video ad format that will be shown not only on YouTube, but also embedded in videos. And you can always set up display of image ads in the advertising network on partner sites.
I assure you that these are far from all the listed advertising formats of systems.
In this way, it is possible to reach all segments of the audience: those who like to watch videos and series, and those who are already ready to order a certain product, and even those who were previously interested in a certain topic.
Here are articles you might find useful:
- Video advertising: everything you wanted to know but were afraid to ask
- Features and Features of Geo-Advertising
- How to set up ads based on the long-term interests of the audience in Yandex.Direct
- Yandex.Audience – instructions for use (through Yandex.Audience, you can find a similar audience or geotarget a specific area)
- Not just for schoolchildren: how to run ads on TikTok
Social networks and targeted advertising
Now there are practically no people who do not use social networks. Therefore, to find our audience, we use social networks to the fullest.
One of the most popular ways is to scrape subscribers from your competitors and related niches and run targeting.
Also, when launching targeted advertising, you can segment the audience and show specific creatives and offers to each segment. Thus, you will already be convinced in practice how your analysis of the target audience was correct.
Here are a few articles on the topic, so as not to miss and properly target:
- How to set up Facebook ads: tricks, tricks, pitfalls
- Targeted advertising on Instagram: looking for clients on the most popular social network
- Audience Parsing for VKontakte Ads: 10 User Gathering Ideas
- Congratulations, you have twins: setting up a look-alike in social networks
In addition to targeting, advertising for bloggers will work well. They have an active audience and their opinion is listened to. After all, no one wants to ruin their reputation with a poor quality product.
You only need to look for bloggers who really have an audience that suits your topic.
Content Marketing
Publish articles on third party sites. This is not only necessary to find your audience, but also helps to improve the reputation of the company. The main rule is one: publish high-quality interesting material. Otherwise, the effect of placement will be reduced to zero.
If you think that content marketing is “terribly expensive”, then from my experience I can say that there are good sites that are willing to publish an article completely free of charge. Therefore, look for options, negotiate with editors and write cool materials.
And, as usual, articles that might come in handy:
- Content Marketing Strategy: How to Develop a Market Conquest Plan
- How do I evaluate sites for third-party publications?
Crowd marketing
Why not do spot crops and act like a real partisan? It turns out like not intrusive advertising, but it works.
At least the audience that has doubts about purchasing the product will stop doing it.
So, when looking for your audience, don’t forget to use crowd marketing. Find suitable platforms where you can leave a post or comment, and start publishing. Only if you doubt your abilities or are afraid that you will be declassified, it is better to entrust this tool to specialists.
Related article:
- Guerrilla marketing: what is it and how does it work?
Directories and maps
I don’t know why, but many business owners do not place their site in directories and maps. This is a big mistake. Because for potential customers, this is one of the ways to find the right company.
For example, if you are looking for a flower shop near your home, then it is easier to open the map, see the nearest point, its opening hours, click on their social networks or website and select what you need.
So if you haven’t added your company to directories and maps yet, I recommend you fix it as soon as possible.
Articles to help you:
- Directory of organizations: how to file a company
- 10 reasons for my hatred: why is the company not accepted into Yandex.Directory?
- TOP 10 features of Google.Maps and Yandex.Maps that you didn’t know about
Cooperation
Many people don’t know about the possibilities of cooperation and underestimate them. But partners will have an audience similar to yours.
A typical example in the wedding theme is the collaboration between wedding dress shops, hosts, flower shops and restaurants. They have one audience: young people who want to arrange their own celebration.
Therefore, agree on information cooperation with companies that provide related services. As cooperation, you can consider: the exchange of mailing lists, the placement of bonuses, the publication of articles on the partner’s site, just advertising brochures or joint promotions. Lots of options.
These were the main most popular channels through which you can find potential customers.
