How does True Temper Lacrosse develop cutting-edge lacrosse shaft technology. What is the process of testing and refining lacrosse shafts. Why does True Temper partner with major brands instead of selling directly to consumers. How does True Temper’s expertise in golf and hockey transfer to lacrosse equipment.
The True Temper Approach: Engineering Excellence in Lacrosse Shafts
True Temper Lacrosse has established itself as a pioneering force in the lacrosse equipment industry, focusing on engineering and manufacturing top-quality lacrosse shafts. Unlike many well-known lacrosse brands, True Temper operates behind the scenes, supplying innovative shaft designs to major companies rather than selling directly to consumers.
This unique business model allows True Temper to concentrate on what they do best: developing cutting-edge technology and materials for lacrosse shafts. By partnering with established brands, they ensure their innovations reach players worldwide while maintaining their focus on engineering excellence.
The True Temper Testing Process
One of True Temper’s key strengths lies in their comprehensive testing process. They employ two distinct groups for research and testing, emphasizing the importance of real-world performance in players’ hands. This approach allows them to gather valuable feedback and refine their designs before presenting them to partner companies.
- Extensive field testing with real players
- Gathering feedback on performance and durability
- Analyzing data to improve shaft designs
- Presenting refined products to partner companies
Leveraging Cross-Sport Expertise: From Golf to Lacrosse
True Temper’s success in the lacrosse industry is built upon their extensive experience in other sports, particularly golf and hockey. How does this cross-sport expertise benefit lacrosse players? The company regularly brings together their teams to brainstorm and adapt successful technologies from other sports to lacrosse applications.
A prime example of this cross-pollination is True Temper’s Flex technology, which has been successfully carried over from their golf and hockey products. This innovative approach allows them to apply proven concepts to the unique demands of lacrosse, resulting in high-performance shafts that meet the sport’s specific requirements.
The Development Process: From Concept to Field
True Temper’s shaft development process is both thorough and time-consuming, ensuring that only the highest quality products reach the market. Here’s a breakdown of their typical timeline:
- Initial development and testing: Approximately 4 months
- Laboratory tests: About 1 month
- Field testing: Up to 1.5 years
This extended field testing period allows True Temper to gather comprehensive feedback and make necessary adjustments before finalizing their designs. By investing significant time in real-world testing, they ensure their shafts meet the demands of players at all levels.
The Science Behind Lacrosse Shaft Engineering
What factors do True Temper’s engineers consider when developing new lacrosse shaft technology? The company focuses on several key aspects to create shafts that offer optimal performance:
- Weight distribution
- Speed and maneuverability
- Durability against checks and impacts
- Overall shaft weight (aiming for 185 grams)
True Temper’s engineering team starts with a product development review, translating ideas into detailed blueprints and designs. They then create tooling that will produce shafts with the desired performance benefits, always keeping in mind the balance between weight, strength, and playability.
True Temper’s Unique Business Model: Partnering with Major Brands
Unlike many equipment manufacturers, True Temper has chosen not to sell directly to consumers. Instead, they focus on developing and selling their shaft designs to established lacrosse brands. This strategic decision allows True Temper to maintain their engineering-centric approach while leveraging the marketing and distribution capabilities of their partners.
How does this partnership model benefit players? By collaborating with innovative brands, True Temper ensures that their cutting-edge technology reaches a wide audience. This symbiotic relationship drives continuous improvement in lacrosse shaft design, as both True Temper and their partners succeed when players embrace the latest innovations.
The True Temper Philosophy: “Be a True Player”
True Temper’s commitment to authenticity is reflected in their “Be a True Player” motto. This philosophy emphasizes the importance of genuine feedback from players, both positive and negative. By staying true to the traditions of the game and avoiding paid endorsements, True Temper maintains its focus on legitimacy and performance.
This approach has proven successful in other sports, with 90% of PGA tour golf players using True Temper shafts without financial incentives. By prioritizing quality and performance over marketing hype, True Temper has established itself as a trusted name in sports equipment engineering.
Pushing the Boundaries: Continuous Innovation in Lacrosse Shaft Design
True Temper’s commitment to innovation extends beyond their initial product development. The company continually seeks new ways to test and improve their shafts, looking beyond cosmetic appeal to demonstrate tangible performance benefits.
How does True Temper stay ahead of the curve in lacrosse shaft technology? By constantly refining their testing procedures and exploring new materials and designs, they strive to set new standards for the industry. This dedication to progress ensures that players using True Temper-engineered shafts always have access to the latest advancements in lacrosse equipment.
The Future of Lacrosse Shaft Technology
As the sport of lacrosse continues to evolve, True Temper remains at the forefront of equipment innovation. Their ongoing research and development efforts promise to deliver even more advanced shaft designs in the future, potentially revolutionizing how players interact with their sticks on the field.
While specific details of upcoming innovations remain under wraps, True Temper’s track record suggests that players can look forward to lighter, stronger, and more responsive shafts that enhance their ability to shoot, pass, and handle the ball with precision.
True Temper’s Impact on the Lacrosse Equipment Industry
True Temper’s unique position as a behind-the-scenes innovator has had a significant impact on the lacrosse equipment industry as a whole. By focusing on engineering excellence and partnering with established brands, they have helped elevate the overall quality of lacrosse shafts available to players at all levels.
How has True Temper’s approach influenced other manufacturers? Their emphasis on rigorous testing and player feedback has set a new standard for product development in the industry. As a result, players benefit from a wider range of high-performance options, regardless of the brand name on the shaft.
Challenging the Status Quo
True Temper’s success in the lacrosse industry demonstrates that there’s more than one path to innovation. By challenging the traditional model of vertical integration, where companies handle everything from design to retail, True Temper has carved out a unique niche that allows them to focus on their core strengths.
This specialization has led to accelerated advancements in lacrosse shaft technology, as True Temper can dedicate more resources to research and development without the distractions of marketing and direct sales.
The Role of Player Feedback in Shaft Development
One of the key factors in True Temper’s success is their reliance on player feedback throughout the development process. By incorporating input from real lacrosse players, they ensure that their shafts meet the practical needs of athletes on the field.
How does True Temper gather and utilize player feedback? Their extensive testing program involves a diverse group of players who provide honest assessments of shaft performance. This feedback loop allows True Temper to identify areas for improvement and refine their designs before they reach the mass market.
Beyond Performance: Durability and Longevity
While performance is a crucial factor in shaft design, True Temper also places a strong emphasis on durability. Their rigorous testing process includes evaluating how shafts hold up under the intense physical demands of competitive lacrosse play.
By focusing on creating shafts that can withstand the rigors of the game, True Temper helps players get more value from their equipment investments. This commitment to durability has helped establish True Temper-engineered shafts as some of the most reliable options on the market.
Balancing Tradition and Innovation in Lacrosse Equipment
As lacrosse continues to grow in popularity and evolve as a sport, equipment manufacturers face the challenge of balancing traditional elements with modern innovations. True Temper’s approach to this balance involves respecting the game’s heritage while pushing the boundaries of what’s possible with current technology.
How does True Temper maintain this balance? By working closely with players and coaches, they ensure that their innovations enhance the game without fundamentally altering its character. This thoughtful approach to product development has helped True Temper gain the trust of both traditionalists and forward-thinking players alike.
The Importance of Weight Consistency
One example of True Temper’s commitment to consistency is their approach to shaft weight. Through extensive testing and analysis, they determined that the optimal weight for a lacrosse shaft is 185 grams. By adhering to this standard across their product line, True Temper ensures that players can expect consistent performance regardless of the specific model they choose.
This attention to detail exemplifies True Temper’s data-driven approach to equipment design, prioritizing tangible benefits over marketing gimmicks.
Collaborating for Success: True Temper’s Partnership Philosophy
True Temper’s success in the lacrosse industry is built on strong partnerships with established brands. Rather than viewing these companies as mere clients, True Temper sees them as true collaborators in the quest for equipment excellence.
How does this collaborative approach benefit the lacrosse community? By working closely with multiple brands, True Temper can ensure that their innovations reach a wide range of players across different market segments. This strategy also fosters healthy competition among brands, driving further innovation and improvement in lacrosse equipment.
The Future of Lacrosse Equipment Partnerships
As the lacrosse equipment industry continues to evolve, True Temper’s partnership model may serve as a blueprint for future collaborations. By allowing companies to focus on their core competencies – whether that’s engineering, marketing, or retail distribution – this approach could lead to more rapid advancements in equipment technology and performance.
While True Temper has no plans to sell directly to consumers, their influence on the lacrosse equipment market is likely to grow as more players and brands recognize the value of their engineering expertise.
Meet The Guys Behind Your Shaft: True Temper Lacrosse
Editor’s Note: Muamer Razic got the chance to speak with the guys BEHIND your lacrosse shafts. True Temper Lacrosse isn’t so much of a brand that sells direct to consumers, as much as it is a supplier TO brands. So if you really want to know what’s going on behind the flashy graphics and marketing pitches of equipment manufacturers look no further! Here’s the inside scoop….
_______________________________________________________________________________________________________
Hardly any of the “big name” lacrosse companies are so open about having a “testing group” for their equipment, what made you guys decide that this would be a good way to go?
True Temper: It’s pretty easy actually. Our competition isn’t STX, Brine, or Maverik, but it is actually Chinese manufacturers. We have two groups that do the researching and testing and at the end of the day the shaft needs to perform in lacrosse players’ hands. So we get the shaft into their hands and use the feedback they give us. Then we get everything together (if they liked it, how many broke, etc.) then we go to STX, or any other company, and sell it to them, and then they market the shaft.
True Temper is very popular in golf, have you used/modified any of the technology from your golf sticks into your lacrosse shafts?
True Temper: Yes, our Flex technology; that is a complete carry over from our golf and hockey products. What we do is get everyone together 4 times a year and brainstorm. Then we get the great ideas and technology that have already performed well in the other product lines and apply that in our lacrosse shafts.
I know you guys aren’t real big on marketing so how do you get your name out there?
True Temper: We just knock on the company’s door. It’s that simple. Our customer base is about 10 companies worldwide, so when we started we just talked to them and gave them our ideas and results from the testing we had done.
Can you “dumb down” how you do business for us a little bit? Why don’t you sell the shafts as True Temper to the consumer instead of having the “where to buy” section on your page?
True Temper: We develop the shaft, test it, and then sell the design/idea to the company.
Is it possible that in the future you will start selling straight to the consumer?
True Temper: No. In our opinion you can be great at one aspect of it, and our focus is in engineering and manufacturing.
Do you guys get jealous? You pretty much do all the hard work and then have another lacrosse company sell the shafts so players think that it’s that company’s shaft, when you really came up with the technology for it?
True Temper: Absolutely not, at the end of the day they are our partners. If they succeed then we succeed. If they sell a lot then they buy more from us. We strategically pick out who we work with and we want to stay with the innovative brands.
What do you mean by “Be a True Player” “Player Driven”?
True Temper: We want complete and true players. That’s our test team, and we ask for feedback all the time. We don’t constantly want to hear only what you love; we also want to hear what they don’t like. We want stay true to the tradition of the game and we don’t pay anyone to market or use or shafts. For example, 90% of PGA tour golf players play with our shafts and they don’t get paid to use it. We strive for legitimacy in what we do.
What goes into developing the technology for a lacrosse stick?
True Temper: As we get our groups together and brainstorm and get ideas, we look at golf and hockey and see what worked there and see what could be applied to lacrosse in shooting, and getting checked. We look at weight, speed, durability, and then get a product development review (idea) that we then give to the engineers and they get to work. So they make a drawing (blue print) and design the tooling and what will give us the performance benefits we are looking for.
Our shafts will never be over or under 185 grams. We came up with 185 grams because we took all the shafts out there and tested them and that was the average weight we came up with.
How long does it usually take to develop new technology?
True Temper: To do develop it and get it into testing I would say about 4 months. Then lab tests take about a month and field testing takes about a year and a half. We take the longest time there so we can get honest feedback on everything.
You run lots of tests to ensure the durability and performance of your product, do you come up with more tests that you could run that would tests different aspects of the shafts durability/performance or do you guys stick with the current tests you have?
True Temper: Yes. Most kids use the cool cosmetics to determine what shaft they buy. So we look to define and demonstrate what our shafts can do and set a standard for the lacrosse companies. We demonstrate everything to that company then they market it and come up with what it looks like and that’s the biggest advantage to the consumer, because the companies truly know what the shaft can do, and how it responds to the testing.
A lot of players don’t know about the technology that goes into the shafts, could you simplify your “Smart-Ply Technology”?
True Temper: It is one of our greatest technologies and we have used it for about 10 years. It’s a very specific lay up behind the shafts. Engineers align the fiber angles and that helps give the shaft certain performance.
How did you come up with the Ergo Feel Technology? What were some of the results from the Ergo Feel testing?
True Temper: One of the things we’ve concentrated on is the feel of the shaft. So we did a lot of research on ergonomics and found that defenders and goalies like more ovular shapes and it is more beneficial to them because it allows quicker hands and quicker checks.
Everyone loves titanium shafts, how is it possible that you made the shafts stronger using Attack-Lite technology, without increasing the weight of the shaft?
True Temper: Behind our alloy line we remove material from the walls and put it in the corners where the most checks occur and it makes the shaft lighter and stronger.
Can the SC+20 be compared to a STX Sci-Ti/Scandium Pro or would you say that it is lighter without giving up the integrity of the shaft?
True Temper: Absolutely. We utilize a specific material and it’s about 20% stronger then scandium shafts out there.
No one’s perfect, how does True Temper plan to improve their products for the future?
True Temper: We use the feedback we get from our test teams and then apply that to our shafts. That’s why surveys really help us understand what people like and don’t like about our product.
The game is changing daily, how do you plan to keep up with the technology?
True Temper: We are lacrosse shaft technology (not trying to be arrogant). We take the player demands and use what they have to say to determine how our shafts are developed. We ask players from all over the country what they want and use that to spread the grid because every player wants something a little bit different and we want to meet the needs of the players out there and then develop it for everyone.
Lacrosse if growing RAPIDLY, how does True Temper help “Grow the Game” now and in the future?
True Temper: My dad started lacrosse in North Texas so I’ve always been about GTG. We send shafts to Prague, Africa, and many other places so they have shafts to use so they can learn about the game.
What was the moving force behind True Temper becoming a part of the Lacrosse market?
True Temper: Our company is an innovator of performance tubing so any types of stuff that needs tubing (golf, hockey, antennas for the military, etc.) we make and are the world leaders in it so, lacrosse was a great fit.
Does True Temper associate themselves with any team? College, High-School, Club, etc.
True Temper: We do have our test teams at D3 schools. It helps us understand what our shafts can do and how the players like them.
Do the surveys you guys have available improve the quality of your shafts and actually affect how they are developed?
True Temper: Yes they do.
I get a report about twice a day about what’s been going on. Right now, we have about 220 results for the survey and are hoping to get more feedback!
Thanks for stopping by to give us a good look behind the curtain! It sounds like things are going well at True Temper Lacrosse!
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I have got to say, the prototype shaft they sent me is amazing! I love the way the shaft feels and how lightweight it is. Not only that, but it’s durable as well. I know it sounds like the same thing that every lacrosse company says about their shafts but these guys have been testing and developing this shaft for about 2 years and do everything they can to make sure it’s a hit with the lacrosse community. When I was doing the interview with Ryan I mentioned the grip wearing away a little and he went and got Neal Haas who is their director of engineering and let me speak with him about it.
He explained to me that a small batch of the prototypes they developed were cured incorrectly when they had the paint and other things applied so it made the grip come off a little bit easier and immediately offered to send me a new shaft that wouldn’t have the grip come off! I told him it was okay and that I still loved the shaft, I mean come on, how many companies do you know that would get their director of engineering to talk to you when you bring up something about the shaft AND immediately offer you a new one. The guys that work for this company are great and really care about what the consumer thinks.
ANYWAY, back to the grip on the shaft, they have developed a special type of coating that makes it easier for you to slide your fingers along the shaft and also have more grip and security when you want to throw a check. It’s a great idea that they came up with and I think it will be a huge hit.
Thank you Ryan and Neal for the awesome interview!
//
Scandium nitrate (nitrate) 4-water chemically pure 99.
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Scandium nitrate (nitrate) 4-water chemically pure 99.9% price 179 rub/g
(scandium nitrate, scandium nitrate, Sc(NO3)3*4h3O)
Minimum lot for sale 2g.
Purity 99.9% chemically pure (chemically pure)
TU 6-09-04-170-84
Chemical composition: Scandium base,
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| Minimum weight | 2 g | |
| Synonyms 0040 | Formula | Sc(NO3)3*4h3O |
| Purity | 99.9% HCh (chemically pure) | |
| GOST or TU | TU 6-09-04-206-84 |
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