Reebok vs RBX: Unraveling the Differences Between Two Athletic Brands

Are RBX and Reebok the same company. How do their product offerings differ. What are the key distinctions between these two athletic brands. Discover the unique features and target markets of Reebok and RBX in this comprehensive comparison.

The Origins and Evolution of Reebok and RBX

To understand the relationship between Reebok and RBX, it’s crucial to delve into their respective histories. Reebok, a British-American footwear and clothing company, has a rich heritage dating back to 1895. Initially founded as J.W. Foster & Sons in Bolton, England, the company rebranded as Reebok in 1958. Over the decades, Reebok has grown into a global athletic brand, known for its innovative designs and partnerships with professional athletes and teams.

RBX, on the other hand, is a relatively new player in the athletic wear market. Founded in 2016, RBX stands for “Retailer’s Brand Exchange” and focuses on providing affordable, high-quality activewear and accessories. Despite its shorter history, RBX has quickly gained popularity among fitness enthusiasts and budget-conscious consumers.

Key Differences in Brand Identity

• Reebok: Established global brand with a long-standing reputation in sports and fitness
• RBX: Newer, more niche brand focusing on affordable activewear
• Reebok: Extensive sponsorships and partnerships in professional sports
• RBX: Primarily targets everyday fitness enthusiasts and casual wearers

Product Offerings: Comparing Reebok and RBX

While both Reebok and RBX operate in the athletic wear market, their product ranges and focus areas differ significantly. Reebok offers a comprehensive lineup of athletic footwear, apparel, and accessories across various sports and fitness activities. Their product range includes specialized shoes for running, training, basketball, and more, as well as performance-driven clothing for both professional athletes and everyday fitness enthusiasts.

RBX, in contrast, primarily concentrates on activewear and casual athletic clothing. Their product line includes workout apparel, yoga wear, and athleisure pieces designed for comfort and affordability. Unlike Reebok, RBX does not have a significant presence in the athletic footwear market.

Reebok’s Signature Products

• Classic leather sneakers
• CrossFit-specific training shoes
• Performance running shoes
• Professional-grade sports apparel

RBX’s Core Offerings

• Affordable workout leggings and shorts
• Moisture-wicking tops and tanks
• Yoga and pilates wear
• Athleisure clothing for everyday wear

Target Markets and Consumer Appeal

Understanding the target markets of Reebok and RBX sheds light on their distinct positions in the athletic wear industry. Reebok caters to a broad spectrum of consumers, from professional athletes to fitness enthusiasts and those who appreciate sports-inspired fashion. The brand’s legacy and technological innovations appeal to performance-driven individuals who are willing to invest in premium athletic gear.

RBX, meanwhile, targets a more budget-conscious demographic. Their products are designed for everyday fitness enthusiasts, yoga practitioners, and those seeking comfortable, stylish activewear without breaking the bank. RBX’s affordability and focus on essential athletic wear make it an attractive option for consumers who prioritize value and functionality.

Who chooses Reebok?

• Professional athletes and sports teams
• Serious fitness enthusiasts
• Brand-conscious consumers
• Those willing to invest in high-performance gear

Who opts for RBX?

• Budget-conscious fitness enthusiasts
• Casual gym-goers and yoga practitioners
• Those seeking affordable athleisure options
• Consumers prioritizing value over brand name

Technology and Innovation: Reebok’s Edge

One area where Reebok significantly distinguishes itself from RBX is in its commitment to technological innovation. With decades of research and development behind it, Reebok has introduced numerous proprietary technologies that enhance the performance and comfort of its products.

Notable Reebok Technologies

• Floatride Energy Foam: A lightweight, responsive cushioning for running shoes
• Flexweave: A durable, breathable upper material used in training shoes
• ZigTech: A unique sole design that absorbs heel strike impact and propels the runner forward
• Pump Technology: An adjustable fit system that provides customized support

RBX, while focused on delivering quality activewear, does not emphasize cutting-edge technology in the same way. Their products prioritize comfort, durability, and affordability, utilizing standard materials and construction methods common in the activewear industry.

Price Points and Market Positioning

The pricing strategies of Reebok and RBX reflect their different market positions and brand identities. Reebok’s products generally fall into the mid to high-end price range, reflecting the brand’s premium status and technological innovations. Their pricing strategy allows them to maintain their image as a leading athletic brand while justifying higher costs through advanced features and brand prestige.

RBX, true to its focus on affordability, positions itself in the lower to mid-range price bracket. This pricing strategy makes RBX products accessible to a wider range of consumers, particularly those who may find premium athletic brands like Reebok out of their budget.

How do Reebok and RBX compare in terms of pricing?

• Reebok: Mid to high-end pricing, with premium products often exceeding $100
• RBX: Budget-friendly pricing, with most items priced well under $50
• Reebok: Offers occasional sales and discounts, especially on older models
• RBX: Consistently low prices, with frequent promotions and bundle deals

Brand Recognition and Marketing Strategies

The approaches to marketing and brand building differ significantly between Reebok and RBX. Reebok, with its long-standing presence in the athletic wear market, benefits from high brand recognition globally. The company invests heavily in marketing campaigns, celebrity endorsements, and sponsorships of major sports teams and events. This strategy reinforces Reebok’s image as a premium athletic brand and helps maintain its market position.

RBX, being a younger and more niche brand, focuses on different marketing tactics. The company relies heavily on digital marketing, social media influencers, and word-of-mouth recommendations. RBX’s marketing often emphasizes the brand’s value proposition, highlighting the quality-to-price ratio of its products. While RBX may not have the same level of brand recognition as Reebok, it has successfully carved out a niche among budget-conscious fitness enthusiasts.

Reebok’s Marketing Highlights

• Partnerships with professional athletes and sports leagues
• High-profile advertising campaigns in traditional and digital media
• Sponsorship of major sporting events
• Collaborations with fashion designers and celebrities

RBX’s Marketing Approach

• Strong presence on social media platforms
• Partnerships with fitness influencers and micro-influencers
• Focus on customer reviews and testimonials
• Emphasis on value and affordability in marketing messages

Sustainability and Corporate Responsibility

In recent years, sustainability and corporate responsibility have become increasingly important factors for consumers when choosing athletic wear brands. Both Reebok and RBX have taken steps to address these concerns, albeit in different ways and to varying degrees.

Reebok, as part of its larger corporate structure, has implemented several sustainability initiatives. These include using recycled materials in some products, reducing waste in manufacturing processes, and setting goals for carbon neutrality. The brand has also launched eco-friendly product lines, demonstrating a commitment to environmental consciousness.

RBX, while not as vocal about sustainability efforts, has begun incorporating eco-friendly materials into some of its products. The brand’s focus on affordability sometimes limits its ability to implement extensive sustainability measures, but it has shown a growing awareness of the importance of these issues to consumers.

Reebok’s Sustainability Efforts

• Launch of plant-based running shoes
• Use of recycled polyester in certain apparel lines
• Commitment to reducing carbon footprint in manufacturing
• Participation in industry-wide sustainability initiatives

RBX’s Approach to Sustainability

• Introduction of recycled materials in select product lines
• Focus on durable products to reduce fast fashion waste
• Exploration of more sustainable packaging options
• Emphasis on affordability as a form of social responsibility

In conclusion, while Reebok and RBX both operate in the athletic wear market, they are distinct brands with different histories, product offerings, and target audiences. Reebok stands out as a long-established, premium brand with a focus on technological innovation and high-performance gear. RBX, on the other hand, has carved out a niche as an affordable, accessible option for everyday fitness enthusiasts. Understanding these differences allows consumers to make informed choices based on their specific needs, preferences, and budget constraints in the diverse world of athletic wear.

Is Rbx The Same As Reebok?

Are you a fashion enthusiast who loves to keep up with the latest trends? If so, you may have come across the terms “Rbx” and “Reebok.” While they may sound similar, they are not the same thing. In this article, we will explore the differences between Rbx and Reebok, and clear up any confusion you may have about these two brands.

Firstly, Reebok is a well-known sportswear brand that has been around since the 1950s. On the other hand, Rbx is a relatively new brand that specializes in activewear and casual wear. Despite their differences, both brands offer high-quality products that cater to different styles and preferences. So, let’s dive in and explore the unique features of each brand and what sets them apart.

Is RBX the Same as Reebok?

No, RBX is not the same as Reebok. Although both brands offer athletic apparel and footwear, they are separate companies with distinct product lines and branding. Reebok is a well-established brand that has been around since 1895, while RBX is a newer brand that was founded in 2016. While both brands offer quality athletic products, they are not the same.

Is Rbx the Same as Reebok?

When it comes to athletic wear, Reebok is a well-known and respected brand. However, some people may have recently come across the term “Rbx” and may be wondering if it is the same as Reebok. In this article, we will explore the similarities and differences between Rbx and Reebok, and answer the question of whether they are the same or not.

History and Background

Reebok is a British-American footwear and clothing company that was founded in 1958. It has since grown into a global brand that is known for its athletic shoes and apparel. Reebok has a strong presence in the sports industry, sponsoring athletes and teams across various sports.

On the other hand, Rbx is a brand that is owned by a company called Reebok CrossFit. It was launched in 2012 as a clothing line that was designed for CrossFit athletes. Rbx stands for “Reebok CrossFit Box” and is meant to represent the community of CrossFit athletes.

Benefits of Reebok

Reebok has a long history of producing high-quality athletic wear that is designed for performance. Their shoes, in particular, are known for their comfort and durability. Reebok also has a strong reputation in the sports industry, and their apparel is often worn by professional athletes.

Benefits of Rbx

Rbx is designed specifically for CrossFit athletes, meaning that their clothing is tailored to the unique demands of this sport. This means that their clothes are made to be flexible, durable, and moisture-wicking, which is important for athletes who are constantly pushing themselves to the limit.

Product Offerings

Reebok offers a wide range of products, including shoes, apparel, and accessories for various sports and activities. They have a large selection of shoes that are designed for running, training, and other activities. They also offer clothing that is designed for sports such as basketball, football, and tennis.

Rbx, on the other hand, is focused solely on clothing for CrossFit athletes. Their product offerings include shorts, pants, shirts, and other apparel that is designed to be flexible and moisture-wicking. They also offer accessories such as hats and bags.

Reebok vs Rbx

One of the main differences between Reebok and Rbx is their product offerings. While Reebok offers a wide range of products for various sports and activities, Rbx is solely focused on clothing for CrossFit athletes. This means that if you are not a CrossFit athlete, you may not be interested in Rbx’s product offerings.

Price Comparison

Reebok and Rbx also differ in terms of their pricing. Reebok has a range of products at different price points, with some items being more affordable than others. Rbx, on the other hand, is a more high-end brand that is priced accordingly. This means that Rbx’s products may be more expensive than Reebok’s.

Conclusion

In conclusion, Rbx is not the same as Reebok. While Rbx is a brand that is owned by Reebok CrossFit, it is focused solely on clothing for CrossFit athletes. Reebok, on the other hand, offers a wide range of products for various sports and activities. While there are some similarities between the two brands, such as their focus on athletic wear, they are ultimately different brands with different product offerings and pricing.

Frequently Asked Questions

Is Rbx the Same as Reebok?

Many people wonder if RBX is just another name for Reebok. Although the two brands may seem similar, they are actually separate entities. RBX is a fitness apparel brand that produces activewear and accessories, while Reebok is a well-known athletic shoe and clothing company.

While both brands share a focus on fitness and athleticism, they have different product offerings and business models. So, if you’re looking for some new workout gear, RBX and Reebok each offer their own unique options to choose from.

What are the Key Differences Between RBX and Reebok?

There are several differences between RBX and Reebok that set them apart from each other. Firstly, RBX’s focus is primarily on activewear and accessories, while Reebok is known for its athletic shoes and clothing. Additionally, RBX is a smaller brand with a more limited product range, while Reebok has a much larger global presence and more diverse product offerings.

Another key difference between the two brands is their target audience. While both cater to fitness enthusiasts, RBX is geared more towards individuals who are looking for affordable, stylish workout gear, while Reebok has a broader appeal and caters to a wider range of athletes and fitness enthusiasts.

Can I Find RBX and Reebok Products in the Same Stores?

While both RBX and Reebok products may be available at some sporting goods stores or department stores, they are not typically found in the same store. RBX is a relatively small brand that may be found at select retailers or online, while Reebok has a larger retail presence and can be found at many sporting goods stores, department stores, and their own branded stores.

However, some retailers may carry both RBX and Reebok products, so it’s always worth checking to see what’s available at your local store or online retailer.

Are RBX and Reebok Owned by the Same Company?

No, RBX and Reebok are not owned by the same company. RBX is a subsidiary of FAM Brands LLC, a fitness apparel company based in California. Reebok, on the other hand, is a subsidiary of the German sportswear company Adidas, which acquired Reebok in 2005.

While both RBX and Reebok may share some similarities in terms of their focus on fitness and athletic apparel, they are separate brands with different ownership structures.

Which Brand Should I Choose: RBX or Reebok?

Ultimately, the choice between RBX and Reebok comes down to your personal preferences and needs. If you’re looking for affordable, stylish activewear and accessories, RBX may be the better choice for you. On the other hand, if you’re in the market for high-quality athletic shoes and clothing from a well-known brand with a global presence, Reebok may be the way to go.

Regardless of which brand you choose, both RBX and Reebok offer quality products that can help you achieve your fitness goals and look great while doing it.

The Decline of Reebok…What Happened?

In conclusion, it is clear that RBX and Reebok are two separate brands with different histories and product offerings. While both brands may share some similarities in their athletic apparel and footwear, they are not the same. RBX is a relatively new brand that focuses on affordable and fashionable activewear, while Reebok is a well-established brand with a long history of producing high-quality athletic gear.

It is important for consumers to understand the differences between these two brands before making a purchase. While RBX may be a great option for those looking for affordable activewear, Reebok is the better choice for those who want a more premium product with a long history of quality and innovation. Ultimately, it is up to the individual consumer to decide which brand best fits their needs and preferences.

In conclusion, while both RBX and Reebok offer athletic apparel and footwear, they are not the same brand. Consumers should be aware of the differences between these two brands before making a purchase decision. With RBX offering affordable and fashionable activewear and Reebok providing premium products with a long history of quality and innovation, there is a brand for everyone.

Is RBX a Reebok brand?

The lawsuit says Reebok adopted the RBK logo in 2002 and that one of Adidas’ trademarks incorporates three stripes in a triangle shape. And it adds, “Many of TRB’s Infringing Products bear the letters ‘RBX’ and a three-stripe design that, in combination with the letters ‘RBX,’ forms a triangle shape.”

Also What is RBX brand? OUR MISSION. From our beginnings over a decade ago, Rugged Bear X-Tremeu2122 has evolved into RBX Active. Built on the idea that being healthy and active should not be a luxury, but rather a basic need, RBX Active seeks to bring fashionable fitness apparel and products to everyone at affordable prices.

Likewise Who is RBX made by? About RBX Active

With over 20 years of experience and success in the apparel industry, fashion expert Eli Yedid purchased RBX, exact date unknown.

How much are RBX? RBX Price Statistics

Is RBK a Reebok?

RBK is a brand of high-end sportswear by Reebok. The brand produces uniform for NFL and NBA teams as well as international football and cricket teams apparel. It was launched in 2009 and is a reflection of luxury segment of the famous sportswear company.

Where is RBX located? RBX Active Information

Website	http://www. rbxactive.com
Founded	2013
Address	34 W 33rd St, Fl 5, New York City, New York 10001 , US
Phone	(888) 588-2892
Category	Fashion, Clothing and Apparel, Design, Food and Beverage, Lifestyle, Community and Lifestyle, Retail, Commerce and Shopping

Does Master P own Reebok? Master P and Baron Davis have lost out on their bid to purchase the iconic shoe brand Reebok. According to Forbes, Adidas owned the struggling shoe brand and was looking to sell it for around $2.4 billion, but it was announced that Authentic Brands Group closed the deal this week for $2.5 billion.

Does Shaquille O’Neal own Reebok? Reebok is reviving its relationship with Shaquille O’Neal, who had been one of the brand’s early ambassadors. The brand was purchased by Authentic Brands Group, which has partnered with the athlete for several years, earlier this year for 2. 1 billion euros.

Does adidas stand for something?

The name Adidas (written “adidas” by the company) is an abbreviation of the name of founder Adolf (“Adi”) Dassler. The Dassler family began manufacturing shoes after World War I. … The business therefore split in two: Rudi’s company was eventually called Puma, while Adi’s became Adidas.

Does RBX make good running shoes? They are comfortable and don’t make his feet sweat. The color and design look really nice. They soles feel a little stiffer than similar shoes. Usually they have more bounce to them when they have this open honeycomb sole.

Did Master P play for the NBA?

Did Master P play in the NBA? Yes, Master P had two stints with an NBA team. Master P played for the Charlotte Hornets in the 1998 pre-season. He also played for the Tornoto Raptors in the 1999 pre-season.

Who is acquiring Reebok? Authentic Brands Group has agreed to purchased Reebok from adidas for a total consideration of up to $2. 4 billion, the companies announced Thursday. The majority of the deal will be paid in cash at closing and the transaction is expected to occur in the first quarter of 2022.

What shoe brand does Master P own?

Nearly 20 years ago, he created his P Miller Jump-Offs performance basketball shoes, and in 2019, he launched the luxury sneaker label MoneYatti. Adidas acquired Reebok for $3.8 billion in 2005.

Does Shaq own Krispy Kreme?

The Krispy Kreme franchise is partially owned by basketball legend and sports commentator Shaquille O’Neal.

Does Shaq really own JCPenney? Shaquille O’Neal may be most commonly known for his celebrated career as an NBA star. … O’Neal is the second-largest individual shareholder of Authentic Brands Group, the company behind dozens of brand and retailer acquisitions, including Forever 21, Barneys New York, JCPenney and most recently, Reebok.

Is Shaq a billionaire? Since retiring from the NBA in 2011, Shaquille O’Neal has reportedly amassed a net worth of more than $400 million.

What is Nike stand for?

The company was founded on January 25, 1964, as “Blue Ribbon Sports“, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory.

What does vans stand for? Vans

What does Asics stand for?

Kihachiro Onitsuka Founds Onitsuka Co., Ltd.

with four employees and a capitalization of 300,000 yen. Later, the company name is changed to ASICS, an acronym for the Latin expression “Anima Sana In Corpore Sano” (“You should pray for a healthy mind in a healthy body”), a quote from the Roman satirist Juvenal.

Is Master Pa a Crip? CRIPS: Snoop Dog, EZ E & NWA, Tu Pac, Master P, Silk, Musical, 50 Cent, Baby Half Dead, Big Freeze, Big Hawk, BG Knocc Out, BG Scarface, Bobby Shmurda, Brotha Lynch Hung, Kurupt, Iced T. BLOODS: Nelly, Little Wayne, Bird Man, Drake, Rick Ross, LL Cool J, B real, Batman, Baby Papa Smurf, Big YW, Broncoe, Cam-Ron.

How much is Percy Miller worth?

Income. In 1998, Miller ranked 10th on Forbes magazine’s list of America’s 40 highest paid entertainers, with an estimated income of $56.5 million. In 2013, Miller’s wealth is estimated to be $200 million, making him one of the wealthiest figures in the American hip hop scene.

Who acquired Adidas? Adidas sells Reebok to US firm Authentic Brands Group in $2.5 billion deal | Business Standard News.

Does Shaq own ABG?

O’Neal has owned shares in ABG since 2015, when the company bought the rights to his name brand. It was then that the former athlete made a decision that would turn him into the second-largest individual shareholder at ABG.

Who purchased Adidas? Adidas ends Reebok era with $2.5 bln sale to Authentic Brands.

What is Reebok’s net worth?

Earlier this year, a “banking source” told Reuters that Reebok could be worth around $1.2 billion, about half of what ABG bought the brand for.

What is Master P Clothing Line? Miller Designs by Master P and Romeo.

How much is New Balance company worth? The company has made total profits of approximately $69 billion since 1992.
…
New Balance.

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Reebok announces plans in Russia – Kommersant Newspaper No.

5 (228) dated 01/15/1993

427

1 min.

…

&nbsp Reebok announces plans in Russia

Antelope breaks into the Russian market Yesterday and the management of Reebok Russia issued an official press release dedicated to the multi-million dollar contract signed the day before between Reebok International Ltd. . and the National Olympic Committee of Russia. In accordance with the contract, the company becomes the general sponsor of the Russian Olympic team, the role of which was previously played by Adidas. According to observers, this fact indicates an increase in Reebok’s business activity in the Russian market.

Reebok International Ltd. is an American holding type company, mainly specializing in the production and sale of sports and walking shoes. Reebok (English) is a species of swift-footed African antelope. The company controls about 30% of the global sports shoe market. The turnover in 1992 exceeded $3 billion. It operates through a network of its own subsidiaries throughout the world. Reebok Russia was incorporated on December 25, 1991.

According to the Chairman of the Board of Reebok Russia Mr. George J. Elbaum (George J. Elbaum), active operations in Russia, the company began after the completion of the May exhibition “America-92” in Moscow. Then the main circle of partners was identified, which provided the company with specialized sections in retail stores, then converted in accordance with the requirements of the Reebok global distribution network. Initially, the company acted very cautiously, offering the cheapest shoe models for sale for hard currency, however, faced with high consumer demand, it switched to much more prestigious models.
The division of Reebok Russia, engaged in wholesale deliveries for rubles, for some time was not insured against losses associated with unpredictable changes in the foreign exchange market. As a result, an optimal scheme was found, in which if the ruble exchange rate drops significantly from the moment the client pays for the contract, an equivalently smaller amount of goods is simply shipped to him.

(Continued on page 9)

Whole tape

90,000 $3.8 Billion Sneakers Adidas intends to purchase all available Reebok shares. The deal is valued at $3.8 billion. The deal is valued at $3.8 billion, with the offered share price covering the Aug. 2 closing price by 34.2 percent.

Both companies expect to complete the deal in the first half of 2006. Of course, Reebok has yet to get shareholder approval, and Adidas from antitrust authorities, but the main step towards catching up with the market leader has been made.

Something like this should have long been expected, because a significant part of the sports goods market is controlled by just a few companies. At the same time, Nike is in the lead, the second place is occupied by Adidas, and the third is Reebok. By the way, the news about the impending purchase of Reebok appeared shortly after Puma announced its intention to catch up with Adidas and Nike by buying up a number of assets and entering new markets.

Characteristically, the size of the companies in the top three largest manufacturers of sports goods varies greatly. So, if the market capitalization of Nike is $22.5 billion, then Adidas is worth much less – $8.2 billion, and Reebok – only 2.6 billion.

Adidas

The purchase of Reebok is Adidas’ largest acquisition since Salomon in 1998. Reebok is expected to double Adidas’ sales in the US market, traditionally dominated by Nike. Experts are confident that the deal is extremely attractive for Adidas in the long run.

In the long run, both companies will benefit from the deal, as they will significantly reduce costs by combining production, distribution and research departments. According to the head of Adidas Herbert Heiner, the acquisition will increase the company’s revenue in the first year, and save 120-125 million euros in the first three years.

Adidas birthday – August 18, 1949. It was founded by Adolf Dassler and named after himself, taking the first letters of the name.

Reebok’s revenues are growing faster than Adidas’s. Therefore, Adidas believes that the new acquisition will provide growth in sales in Europe and North America, after two years in a row, Adidas’ North American sales revenue has declined by an average of 13 percent.

The Reebok acquisition would also increase Adidas’ share of the global sneaker market to 28 percent, which is pretty close to Nike’s 31 percent market share. Since the Bavarian company will also get the clothing business owned by Reebok, it will get licenses to supply NBA and NFL uniforms.

The biggest fights are expected in the US sneaker market. Last year, Adidas had an 8.9 percent share of that market, Reebok had a 12 percent share, and Nike had a 36 percent share. Together, Adidas and Reebok will increase sales to $11.7 billion, while Nike’s $13.7 billion figure will remain unchanged.

In addition, Adidas and Nike will have a tough showdown ahead of the 2006 FIFA World Cup. So, last year, Adidas managed to sell 6 million Roteiro soccer balls and a million pairs of PredatorPulse sneakers. Now she can redouble her efforts.

After the announcement of the purchase, Adidas shares rose 1.2 percent.

Reebok

Reebok was founded in 1958. The founders named it after one of the species of African gazelles.

In fact, Reebok has received an offer they can’t refuse. The amount offered by Adidas is 10. 7 times Reebok’s annual income before taxes and depreciation, which is 90 percent annual revenue. At one time, Adidas successfully offered Salomon similar conditions.

Among other things, the sale of Reebok to another company may solve the problem of choosing a successor to the current head of the company, Paul Fireman (Paul Fireman). If the deal goes through successfully, Fireman, who replaced Jay Margolis a year ago, will be able to resign with a light heart.

This will give Adidas not just a smaller competitor, but also fresh blood, as Reebok is developing extremely dynamically – in the second quarter of this year alone, its profit grew by 71 percent – and this despite the fact that sales of shoes from the so-called “classic The lines have shrunk.

The Russian branch of Reebok has not yet been able to comment on the statement and said that they are waiting for instructions from the US office (Reebok headquarters is in Massachusetts). In any case, says Yuri Baev, general director of RBC Retail Trade, which represents Reebok in Russia, the Russian branch has a contract with its headquarters until the end of 2007.

Conclusion

Almost everyone remembers Adibas, Abibas and even Abidas sneakers, made in underground workshops and taking advantage of the Adidas brand. It should be noted that the products of Nike, Reebok and the same Puma are counterfeited in this way much less often.

It is the number of imitations and fakes that speaks most expressively of the brand’s popularity. It’s scary to imagine the power Adidas will gain with the support of such a strong ally as Reebok. However, it is worth for a moment to doubt the sincerity of Adidas – the fact is that analysts often compare the current acquisition with the acquisition of Salomon, the Freedom Action Sports brand, a leading manufacturer of winter sports products.

And if the deals are really similar, then one should hope that Reebok does not repeat the fate of Salomon – after all, as you know, since the beginning of May, the sale of Salomon to Amer Sports Corporation has been in full swing. The deal will close by autumn 2005, but don’t think that Adidas just traded a winter asset for a summer one – it’s quite possible that Reebok’s position under the wing of the German company is not as stable as one might think, and is more like the position of a bomb under the fuselage, which at exactly the right moment they will drop on Nike.