What are the key features of Nike’s Red Leather Air Max. How has this iconic sneaker evolved over time. Why do enthusiasts and athletes alike favor the Air Max 90 design. Where can you find the best deals on these sought-after shoes.
The Evolution of Nike’s Air Max: From Innovation to Icon
Nike’s Air Max line has been a cornerstone of sneaker culture since its inception in 1987. The revolutionary visible Air unit technology, first introduced in the Air Max 1, paved the way for countless iterations and innovations. Among these, the Air Max 90 stands out as a perennial favorite, particularly in its striking red leather incarnation.
How did the Air Max 90 become such an enduring design? The shoe’s popularity can be attributed to its perfect blend of performance and style. Originally designed as a running shoe, the Air Max 90 quickly transcended its athletic roots to become a streetwear staple. Its chunky silhouette and bold colorways, especially the red leather version, have made it a go-to choice for sneaker enthusiasts worldwide.
Red Leather Air Max 90: A Closer Look at the CZ7918-600
The Nike Air Max 90 Men’s Running Shoes in Red (CZ7918-600) represent a bold take on the classic silhouette. What sets this particular model apart? The use of premium red leather for the upper creates a luxurious look and feel, while maintaining the shoe’s athletic heritage. The iconic visible Air unit in the heel provides the signature cushioning that Air Max fans have come to expect.
Key features of the CZ7918-600 include:
- Premium red leather upper for durability and style
- Visible Air unit in the heel for responsive cushioning
- Foam midsole for additional comfort
- Waffle outsole for traction and durability
- Padded collar for a snug, comfortable fit
The Allure of Swarovski: When Sneakers Meet Luxury
For those seeking an even more exclusive take on the Air Max 90, the Swarovski-customized version offers a unique blend of athleticism and opulence. How does this collaboration elevate the classic design? By adorning the sneaker with carefully placed Swarovski crystals, these custom Air Max 90s transform from everyday footwear into wearable art.
The Swarovski Women’s Nike Air Max 90 in Red, White & Blue presents a patriotic colorway with a luxurious twist. Customers can choose between customization on the outer sides only or all four sides of the shoe, allowing for varying levels of bling and personalization.
Customization Options:
- Outer Sides (€232.32)
- All 4 Sides (€280.73)
Is the added cost of Swarovski customization worth it? For collectors and those who appreciate a touch of luxury in their sneakers, these bespoke Air Max 90s offer a unique way to stand out. The limited availability (often with only one pair left in stock) adds to their exclusivity and appeal.
Sizing and Fit: Ensuring the Perfect Air Max Experience
Proper sizing is crucial for enjoying the full comfort and performance benefits of the Air Max 90. How do these sneakers fit compared to other Nike models? Generally, the Air Max 90 runs true to size, but it’s always wise to consult the size chart and consider individual foot characteristics.
Available sizes for the Swarovski Women’s Nike Air Max 90 include:
- 5.5 US women’s
- 6 US women’s
- 6.5 US women’s
- 7 US women’s
- 7.5 US women’s
- 8 US women’s
- 8.5 US women’s
When selecting your size, consider the following factors:
- Foot width: The Air Max 90 offers a comfortable fit for most foot widths, but those with particularly wide feet may want to size up.
- Sock thickness: If you plan to wear thick socks, you might need a half-size larger.
- Activity: For running or intense physical activity, a snug fit is preferable. For casual wear, a bit more room can be comfortable.
The Air Max 90 in the Sneaker Market: Prices and Availability
The popularity of the Air Max 90, particularly in eye-catching colorways like red leather, has led to a diverse market with varying price points. How much should you expect to pay for a pair of Air Max 90s? Prices can range significantly based on factors such as colorway, limited editions, and retailer.
Standard retail prices for new Air Max 90 releases typically fall between $120 and $150. However, special editions, collaborations, or customized versions like the Swarovski-adorned pairs can command much higher prices, often exceeding $200 or even $300.
Price Comparison:
- Standard Air Max 90: $120 – $150
- Limited Edition Colorways: $150 – $200
- Collaborations and Special Releases: $200 – $500+
- Swarovski Customized: €232.32 – €280.73
Where can you find the best deals on Air Max 90s? While official Nike retailers and select sneaker boutiques offer the latest releases, savvy shoppers can often find discounts on previous seasons’ colorways at outlet stores or during online sales events. For rare or limited-edition pairs, resale markets like StockX or GOAT may be the only option, albeit often at premium prices.
Caring for Your Red Leather Air Max: Maintenance Tips
Investing in a pair of red leather Air Max 90s means taking proper care to maintain their appearance and longevity. How can you keep your sneakers looking fresh? Follow these maintenance tips:
- Clean regularly: Use a soft brush or cloth to remove dirt and dust after each wear.
- Treat the leather: Apply a leather conditioner periodically to keep the material supple and prevent cracking.
- Protect from water: Use a water-repellent spray to guard against stains and water damage.
- Store properly: Keep your sneakers in a cool, dry place away from direct sunlight to prevent fading.
- Use shoe trees: Insert cedar shoe trees to maintain shape and absorb moisture when not in use.
By following these care instructions, you can ensure that your red leather Air Max 90s remain a standout piece in your sneaker collection for years to come.
The Air Max 90 in Popular Culture: More Than Just a Sneaker
The Air Max 90, especially in bold colorways like red leather, has transcended its origins as a running shoe to become a cultural icon. How has this sneaker influenced fashion and popular culture? Its impact can be seen across various domains:
- Streetwear: The Air Max 90 is a staple in urban fashion, often paired with both casual and more elevated streetwear looks.
- Music: Hip-hop artists and musicians across genres have referenced and worn Air Max 90s in their work and performances.
- Sports: While no longer at the cutting edge of performance running, the Air Max 90 remains popular among athletes for its comfort and style off the field.
- Collectibles: Limited editions and collaborations have made certain Air Max 90 releases highly sought-after by sneaker collectors.
The enduring popularity of the Air Max 90 speaks to Nike’s success in creating a design that balances functionality with aesthetic appeal. Its ability to remain relevant across decades and subcultures is a testament to the shoe’s versatility and iconic status.
Sustainability and the Future of Air Max
As consumers become increasingly conscious of environmental issues, how is Nike adapting the Air Max line to meet sustainability goals? The company has made strides in recent years to reduce the environmental impact of its products, including the Air Max series:
- Recycled materials: Many new Air Max models incorporate recycled materials in their construction.
- Sustainable manufacturing: Nike is working to reduce waste and energy consumption in the production process.
- Circular design: The company is exploring ways to make Air Max sneakers more easily recyclable at the end of their life cycle.
What can we expect from future Air Max releases? While the classic designs like the red leather Air Max 90 are likely to remain popular, we may see more eco-friendly iterations and innovative materials used in upcoming models. Nike’s commitment to sustainability could lead to exciting developments in the Air Max line, potentially redefining what we expect from performance sneakers.
As the Air Max continues to evolve, it’s clear that its legacy – built on innovation, style, and cultural significance – will endure. Whether in classic colorways like red leather or new sustainable designs, the Air Max 90 remains a pivotal part of sneaker culture and Nike’s ongoing story of athletic innovation.
Swarovski Women’s Nike Air Max 90 Red White & Blue
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Nike Air Max 1 – Sneaker Story
This is the fourth installment of the classic sneaker series with the Please public team. Today we’ll talk about a pair that Nike management didn’t believe in at first, but in fact, the most famous sneaker dynasty in the world began with it.
Meet Air Max 1.
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It’s easy to trace the Air Max 1’s genealogy: the main predecessor was the Tailwind 19 running78 years old. Their outsole was the first to use Air (or Air-Sole) technology, which was developed by former NASA engineer Frank Rudy. It was a polyurethane pillow with an inert gas pumped inside. Today, nitrogen is used in production, and then it was rather dangerous sulfur hexafluoride. The laconic design of the Tailwind concealed a thin cushion underneath about ⅔ of the outsole area. It became a competitive advantage for Nike – runners swept the Tailwind off the shelves, and there were more and more of them in the world. Amortization, thanks to know-how, improved significantly, and people voted in dollars. It is noteworthy that Nike was not the first company to which Rudy offered his invention: big brands, among which was adidas, did not see prospects in him and refused to cooperate. Later, Nike rolled out the whole Tailwind family, which includes eight models, and the first of them is being re-released to this day.
In 1982, the first basketball shoes with the use of an air cushion appeared – Air Force 1 (we talked about them here). However, neither they nor the Tailwind come close to the Air Max 1 in terms of design. Who exactly turned an inconspicuous technical detail into a brand’s calling card? Architect Tinker Hatfield, who joined the company in 1981 with an eye to work in his specialty. He designed buildings on the grounds of Nike’s headquarters in Oregon, and four years later Hatfield was given more authority and involved in shoe design. In this case, he relied on architectural knowledge and treated the project of a new pair of sneakers as a master plan for a building. The concept of the Tinker model was prompted by the controversial Georges Pompidou National Center for Arts and Culture. Building 1977 years of construction seem to be turned inside out: many communications and technical elements are placed on the facade. To some Parisians, it looked like an oil refinery. The center was designed not by the French, but by Briton Richard Rogers and Italians Renzo Piano and Gianfranco Franchini.
Such architectural “exhibitionism” amazed Hatfield, and he came to the first meeting after the business trip with sketches. They were wearing sneakers, the air cushion of which was visible from the outside.
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Few appreciated the technically simple but unusual solution: according to Hatfield, they even tried to sit him down and deprive him of his job, considering him insane. The architect was supported only by the director of innovation in the field of depreciation, David Forland, and Hatfield set to work. But a new obstacle arose: the marketing department at first did not understand how to sell sneakers with a “hole”, but in the end they gave in. To convince buyers, the brand prepared statistics, comparisons with competitors, and other evidence that was published by specialized magazines like Sports Illustrated.
It is ironic that in the end the balloon turned out to be significantly more durable than the sole in which it is embedded: on the Internet you can find many videos in which people press phylon (a material made from granulated EVA foam) with their fingers on old and not very sneakers.
The creator of Air Max (a unit in the name appeared after the release of the following models in the line) did not rely only on a new design solution. Hatfield felt it was essential for the shoe to be noticed from afar, so the two original colorways were bold: Sport Red and Varsity Blue, almost like the adidas Gazelle. Recall: at that time, the life cycle of the model was several years, and even if the sneakers sold well, they were replaced with a new silhouette. The first re-release of Air Max 1 happened in 1996: The original leather swoosh was replaced with a smaller plastic jewel version that shimmered and looked like jewelry. The following year, a small logo was sewn into the leather “belt” between the sole and the uppermost part of the shoe (mudguard).
Emblems will appear and disappear depending on the design concept of a particular pair. The model will go through a brilliant path without much change, except for branding on the heel: it was not originally. In 1988, one of the most popular versions appeared – leather. The suede and mesh version was better suited for sports, while the more premium version was more suitable for everyday wear.
In fact, Hatfield started designing a whole galaxy of silhouettes in 1987, and two years later the Air Safari, Air Trainer 1, Air Sock and Air Revolution hit the shelves. They decided to present the new line with the help of a commercial, in which several heroes went in for different sports. The voice-over called for at least some physical activity, implying that the brand has shoes for everyone. However, not everyone appreciated the creative: for example, The Beatles label Apple Records remained dissatisfied. He filed a $15 million lawsuit against Nike for having Revolution, the band’s composition, in the video.
The brand could not yet afford to buy the rights to it, which the label’s lawyers took advantage of. But Apple Records shareholder Yoko Ono intervened: she hoped the ad would revive the popularity of her husband John Lennon’s music among young people. The parties entered into a pre-trial agreement, the terms of which were not disclosed, and the advertisement was removed from television at the beginning of 1988 years old.
Like all the heroes of our column, Air Max 1 has gone through many modifications and collaborations. So, the fifteenth anniversary of the model was celebrated by cooperation with the Japanese atmos sneaker store, which transferred the colors of the Air Safari pair to “ones”. It was the very first collaboration based on the Air Max 1, and therefore it is still being hunted to this day. Thanks to atmos, the sneakers went wild again in the 2006 Animal Pack and the 2007 Elephant Print. Both pairs will re-appear on sale only once: in 2018 and 2017, respectively.
If we were to compose the alphabet of Air Max 1, then under the letter A, we put Amsterdam on a par with atmos.
Dutch artist Parra (Peter Jansen) and metropolitan store Patta are close partners with the Oregon giant. In 2005, Parra designed the Air Max “inspired” by his hometown – the result was a “gingerbread” model in rich shades. The Amsterdam Nikes came out in a limited edition of 200 to 300 pairs and were rumored to be on sale (sold for $30). Today, their value in the secondary market reaches $10,000. The second common brainchild was the Chlorophyll 2009 colorway.of the year, named after the green elements of the denim top. Then, in 2011, as a result of a three-way collaboration between Patta, Parra, Cherrywood suede was born, which today is valued at a minimum of $5,000. Both partners still work with Nike, with Patta releasing several redesigned Air Max 1s this year and Parra releasing one pair of Air Max 1s and one pair of SB Dunk Lows in 2018.
Another designer triumvirate happened thanks to Kanye West: in 2007, long before the contract with adidas, the rapper teamed up with Nike and Edison Chen’s Hong Kong brand CLOT.
The sneakers were released in four copies and were intended for Edison and Kanye, who was going on the Touch The Sky tour, and thus one of the rarest pairs in the world was born. True, brand fans found a combination of colors in the NikeiD customization service and began to repeat the color scheme of exclusive sneakers, but the company quickly stopped the abuse of colors.
A noticeable number of premieres in the lineup falls on March 26 of each year – on the world’s Air Max Day. The unofficial holiday was approved in 2014. So, in that year, a special version of the “ones” Air Max Day was released with a memorable date on the tongue and a neon green sole with an almost classic gray-red top. The following year, the brand pulled old Hatfield sketches from the archives with different design options for future AM1s. Based on them, the company released the Air Max Zero silhouette, which in the 1980s seemed too complicated to produce and remained only on paper for thirty years. In 2016, Air Max Day was the occasion for the release of three sneaker models from the informal creative trio HTM.
HTM is an acronym for Japanese visionary Hiroshi Fujiwara, honored designer Tinker Hatfield, and Nike CEO (2006-2020) Mark Parker. Later, they will be joined by the lead designer of the ACG line, Peter Fogg, a man with an aircraft design diploma and a Boeing line in the labor force. This triumvirate often stood behind Nike’s cutting-edge projects, unfettered by corporate restrictions.
Item 1 of 5 the Vote Forward contest thundered, in which 12 designers from all over the world, including Russia, participated. You probably remember the black hybrid model from Air Max 97 and VaporMax that Artemy Lebedev introduced, even if you are not immersed in the context of sneakers, five years ago they were talking about it literally everywhere.
Lebedev’s concept took second place, and in 2018 the sports giant introduced the VaporMax 9 model7 with a similar design – however, Artemy did not put his hand to it. Sean Wotherspoon, the founder of Los Angeles-based sneaker shop Round Two, a sneaker designer and partner for brands including adidas, Porsche, and Nike itself, won the competition. The iconic sneakerhead and entrepreneur crossed an Air Max 97 corduroy upper with an Air Max 1 sole and painted the model in subdued yet lively and light hues. The main prize of Vote Forward was the production of physical copies. According to rumors, the brand made about 50 thousand pairs, which went on sale on the next Air Max Day 2018. Both five years ago and today they have a great collection value due to their unusual history, the authority of the designer and the original set of materials.
35 years ago, the world’s largest sports brand acquired a distinct identity that set it apart from its competitors and played a significant role in its current success.
