How did PrimeTime Clothing start. What values drive this Montreal-based brand. Why does PrimeTime focus on limited edition clothing for action sports. How can you become part of the PrimeTime community.
The Origins of PrimeTime Clothing: From Dream to Reality
PrimeTime Clothing is a Montreal-based brand that has carved out a unique niche in the world of action sports apparel. Born from a simple dream and a handful of t-shirts, this company has grown into a respected name in the industry, supporting athletes across various disciplines including snowboarding, wakeboarding, cycling, and surfing.
The journey of PrimeTime began with an ambitious goal: to open a “boardshop”. With limited financial resources, the founder took an innovative approach to fund their vision. They started by producing just five t-shirts, gradually increasing production as demand grew. This grassroots beginning laid the foundation for what would become a thriving clothing brand.
Core Values Driving PrimeTime’s Success
- Innovation
- Pushing limits
- Enjoyment in everything they do
- Limited edition, original designs
These principles have guided PrimeTime from its inception, motivating the team to continue creating unique, high-quality apparel for action sports enthusiasts.
PrimeTime’s Involvement in the Action Sports Community
PrimeTime’s commitment to the action sports world goes beyond just producing clothing. The brand has been actively involved in organizing and promoting events within the community. Some of their notable contributions include:
- Organizing and hosting competitions
- Coordinating a BMX tour across five Quebec cities
- Co-hosting events with X-Games personalities
- Arranging memorable parties for the community
These initiatives have helped PrimeTime build strong connections within the action sports scene, fostering a sense of camaraderie and shared passion among athletes and enthusiasts alike.
The PrimeTime Difference: Limited Edition Designs
What sets PrimeTime apart in the crowded sportswear market? One key factor is their focus on limited edition clothing. By producing smaller quantities of each design, PrimeTime ensures that their customers can express their individuality through unique, less commonly seen apparel.
This approach also allows PrimeTime to stay agile and responsive to trends in the action sports world. By constantly refreshing their product line with new, limited run designs, they can cater to the ever-evolving tastes of their target audience.
Building a Community: The PrimeTime Family
At its core, PrimeTime is more than just a clothing brand – it’s a tight-knit community of friends and like-minded individuals. The company’s growth has been organic, with many long-standing relationships contributing to its success.
For instance, the founder’s childhood skateboarding buddy has been the brand’s photographer for years and has now joined as a designer. This sense of loyalty and shared history permeates the PrimeTime ethos, creating a welcoming atmosphere for customers and collaborators alike.
The Power of PrimeTime’s Community Spirit
The strength of PrimeTime’s community is evident in the stories shared by its customers. One friend of the brand recounted stopping a stranger on the street simply because they were wearing a PrimeTime t-shirt. This level of brand recognition and camaraderie is a testament to the strong connections PrimeTime has fostered within the action sports community.
Expanding the PrimeTime Network: Becoming an Authorized Dealer
For those inspired by PrimeTime’s journey and eager to be part of this growing brand, there are opportunities to become an authorized dealer. This allows individuals and businesses to bring PrimeTime’s unique designs and community spirit to their local markets.
Interested parties can reach out to PrimeTime directly at [email protected] to discuss potential partnerships and dealership opportunities. This open invitation reflects PrimeTime’s commitment to growth and their desire to expand their reach within the action sports community.
The Future of PrimeTime: Continuing to Innovate and Inspire
As PrimeTime looks to the future, they remain committed to their founding principles of innovation, pushing limits, and having fun. The brand continues to support the new generation of action sports athletes, providing them with clothing that reflects their passion and lifestyle.
With a strong foundation in the Montreal action sports scene and a growing reputation beyond, PrimeTime is well-positioned to continue its growth trajectory. Their ability to adapt to new trends while maintaining their core values suggests a bright future for this unique brand.
HBCU Apparel: Celebrating Legacy, History, and Pride
While PrimeTime Clothing focuses on action sports, another significant player in the apparel industry is making waves by celebrating the rich heritage of Historically Black Colleges and Universities (HBCUs). HBCU apparel has emerged as a powerful way to honor the legacy, history, and pride associated with these institutions.
The Significance of HBCUs in American History
Historically Black Colleges and Universities have played a crucial role in shaping American history. These institutions have provided quality education to African Americans and students from diverse backgrounds, contributing significantly to the country’s cultural and intellectual landscape.
HBCU apparel serves as a tribute to these institutions, their alumni, and the broader impact they have had on American society. The clothing line aims to capture the essence of HBCU culture, blending legacy, history, and pride into wearable art.
The Origins of HBCU Apparel: From Shoe Store to Cultural Icon
The story of HBCU apparel begins in New York during the late 1960s. Founded by an immigrant with roots in Trinidad and Tobago, what started as a simple shoe store evolved into a revolutionary sneaker shop. This establishment achieved a significant milestone by becoming the first Black-owned business to secure a Nike account, paving the way for greater representation in the footwear and fashion industries.
This groundbreaking achievement laid the foundation for what would become the HBCU apparel legacy. The brand’s journey from a local shoe store to a cultural icon mirrors the aspirational spirit of HBCUs themselves.
HBCU Apparel: More Than Just Clothing
HBCU apparel is not merely a fashion statement; it’s a cultural embodiment. The clothing line represents:
- A celebration of Black history
- A fusion of old-school streetwear and alumni dignity
- A testament to the ongoing evolution of history
- An expression of respect and hope for the future
By wearing HBCU apparel, individuals can showcase their connection to these historic institutions and the values they represent.
The Give Back Initiative: Supporting HBCUs Through Fashion
HBCU apparel goes beyond just creating stylish clothing; it’s also committed to giving back to the institutions it celebrates. The brand has partnered with organizations like the Atlanta HBCU Alliance to create the Give Back Initiative.
Through this program, a portion of the proceeds from every sale goes towards supporting HBCUs and encouraging attendance at these institutions. This initiative demonstrates the brand’s commitment to not just celebrating HBCU culture, but actively contributing to its future success.
How Does the Give Back Initiative Work?
When customers purchase HBCU apparel, they’re not just acquiring a piece of clothing; they’re investing in the future of HBCUs. The Give Back Initiative ensures that a percentage of each sale benefits colleges or universities through licensing agreements. This creates a direct link between consumer support and the financial well-being of these important institutions.
The Evolution of HBCU Apparel: Reflecting Cultural Changes
HBCU apparel is not static; it evolves alongside the culture it represents. The brand continuously updates its designs to reflect current trends while maintaining a strong connection to the rich history of HBCUs. This dynamic approach ensures that HBCU apparel remains relevant and appealing to new generations of students and alumni.
The clothing line offers a wide range of products, including:
- Crew neck sweaters
- Hoodies
- Jackets
- Shirts and dresses
- Sweatpants
Each piece is designed to represent the three pillars of HBCU culture: legacy, history, and pride.
The Impact of HBCU Apparel on Fashion and Culture
HBCU apparel has made significant strides in bringing HBCU culture to the forefront of fashion. By creating stylish, high-quality clothing that celebrates these institutions, the brand has helped increase visibility and appreciation for HBCUs beyond their immediate communities.
This increased visibility has several positive effects:
- Raising awareness about the importance of HBCUs
- Instilling pride in HBCU students and alumni
- Encouraging more students to consider attending HBCUs
- Promoting discussions about the role of HBCUs in American education and society
Through its innovative designs and commitment to giving back, HBCU apparel has become more than just a clothing line; it’s a movement that celebrates and supports the vital role of HBCUs in American culture.
Joy Reid: Breaking Barriers in Cable Network History
While PrimeTime Clothing and HBCU apparel are making waves in the fashion industry, significant strides are also being made in the world of media. MSNBC’s Joy Reid has recently made cable network history with the debut of her show, “The ReidOut.”
Who is Joy Reid?
Joy Reid is a prominent American cable television host, MSNBC national correspondent, and political commentator. Known for her insightful analysis and engaging presentation style, Reid has become a respected voice in political journalism.
The Significance of “The ReidOut”
“The ReidOut” represents a milestone in cable network history. As an African American woman hosting a prime-time news show, Reid is breaking barriers and paving the way for greater diversity in television journalism. Her show tackles important political and social issues, providing a platform for diverse voices and perspectives.
Addressing Past Controversies: A Journey of Growth and Forgiveness
Reid’s rise to prominence has not been without challenges. She has faced criticism for past remarks, particularly regarding LGBTQ issues. However, her journey illustrates the importance of personal growth and the power of forgiveness.
Jonathan Capehart, a colleague and friend of Reid, offers insight into this situation: “The person who wrote those columns is not the person I got to know sitting across from her at a table in Tampa at Hooters. I don’t know that person. I don’t know that person who wrote those pieces.”
Capehart’s perspective highlights the importance of allowing individuals the opportunity to evolve and learn from past mistakes. He adds, “Look, do you know how many people would be out of my life if I did not, one, learn to forgive and, two, give them the room to evolve?”
The Power of Evolution and Forgiveness
This situation raises important questions about personal growth and public perception:
- How do we reconcile past actions with present behavior?
- What role does forgiveness play in public discourse?
- How can public figures demonstrate genuine change and growth?
Reid’s journey serves as a reminder that individuals can learn, grow, and change their perspectives over time.
The Changing Landscape of Race Relations in America
Reid’s rise to prominence coincides with a period of significant change in America’s understanding and discussion of race relations. Following the killing of George Floyd in May 2020 and the subsequent worldwide protests, there has been a radical evolution in the national conversation about race.
This shift in public consciousness provides context for Reid’s ascent and the importance of her voice in the media landscape. As a Black woman in a prominent media position, Reid is well-positioned to contribute to and shape these crucial discussions.
The Role of Media in Shaping Race Relations
The media plays a critical role in shaping public opinion and facilitating important conversations about race. Shows like “The ReidOut” provide platforms for:
- Diverse voices and perspectives
- In-depth analysis of racial issues
- Challenging existing narratives and stereotypes
- Promoting understanding and empathy across racial lines
As the national conversation on race continues to evolve, voices like Reid’s will be instrumental in guiding and informing these discussions.
The Future of Diversity in Media
Reid’s success with “The ReidOut” represents a significant step forward for diversity in media, but it also raises questions about the future of representation in the industry. As audiences become more diverse and demand more inclusive content, how will networks and media companies respond?
Some potential areas of focus for increasing diversity in media include:
- Diversifying leadership positions in media companies
- Providing more opportunities for journalists and hosts from underrepresented groups
- Expanding coverage of issues affecting diverse communities
- Fostering a more inclusive media culture overall
As trailblazers like Joy Reid continue to break barriers, they pave the way for a more diverse and representative media landscape in the future.
Connecting the Threads: Fashion, Education, and Media
While PrimeTime Clothing, HBCU apparel, and Joy Reid’s “The ReidOut” may seem unrelated at first glance, they are all part of a larger narrative of progress and representation. Each in their own way is breaking barriers, challenging norms, and creating spaces for underrepresented voices to be heard and celebrated.
PrimeTime Clothing empowers athletes in action sports, providing them with apparel that reflects their passion and lifestyle. HBCU apparel celebrates the rich legacy of Historically Black Colleges and Universities, raising awareness and pride while giving back to these important institutions. Joy Reid’s show brings diverse perspectives to prime-time cable news, contributing to crucial national conversations about race and society.
Together, these stories illustrate the multifaceted nature of progress. Whether through fashion, education, or media, individuals and organizations are finding innovative ways to push boundaries, challenge stereotypes, and create positive change. As society continues to evolve, these kinds of initiatives will play a crucial role in shaping a more inclusive and equitable future.
The Power of Representation
The common thread running through these diverse stories is the power of representation. Whether it’s seeing oneself reflected in clothing designs, celebrating one’s educational heritage, or witnessing diverse voices in mainstream media, representation matters. It validates experiences, inspires future generations, and contributes to a more inclusive society.
As we move forward, it’s crucial to continue supporting and amplifying initiatives that increase representation across all sectors of society. By doing so, we can create a world where everyone feels seen, heard, and valued.
We are…. PrimeTime Clothing!! | PrimeTime Clo. store
Prime Time is a Montreal-based clothing brand supporting the new generation of sport (snowboarding, wakeboarding, cycling, surfing …) Always innovating and pushing the limits, while having fun, are important values for us and motivate us to continue doing what we love: offering original clothing in limited edition.
Where does PrimeTime come from? It also means knowing where we are going!
This whole story started with a dream in mind, to open a “boardshop”. Not a penny in my pocket and even less in the bank account … How to do it? Creative and determined, I had the idea to finance my project with a t-shirt! Yes, it all started with 5 t-shirts, then 10, 20 and so on. Skateboarding, wakeboarding, skiing, snowboarding and mountain biking, including longboarding and above all surfing (new drugs or religion). Everything is there, never professional, but always fun!
We organized and animated competitions, we even made a small BMX tour in five cities of Quebec.
I co-hosted with “Catfish” of the X-Games, organized memorable parties, all with incredible buddies! Gang fun, and that’s still the basis.
During all these years, we have seen several small “brands” born and then die. Forced to see that we are very happy to be able to shout again!
The guy I started skating with when I was 14 is still involved, he’s been our photographer for all these years and has joined us as an outstanding designer. I told you; a trip of friends! There are even friendships that have been created. I have a friend who told me she stopped someone on the street because she was wearing a PrimeTime t-shirt.
Do you have questions, comments, suggestions or would you like to be part of the adventure and become an authorized dealer of PrimeTime clothing?
Write US
HBCU Apparel | Legacy History Pride
Historically Black Colleges and Universities have played and continue to play a critical role in making and breaking American history.
They are continuing to create a legacy for African Americans and students of all backgrounds and races to have and receive the quality education every American deserves. HBCU apparel is our homage, our thanks, and our celebration to our schools as well as our ancestors. We give tribute to the immense cultural diversity, and massive impact HBCUs Alumni have on this country through the innovative melding of the legacy, the history, and the pride capture in our HBCU clothing line.
Our legacy began in New York in the late 1960s from a fresh immigrant with deep roots from Manzanilla in Trinidad and Tobago and the American dream. What started as an ordinary shoe store became a revolutionary sneaker store that accomplished the first Black Owned Nike account and blazed a trail for representation in footwear and fashion. That became the blueprint for the HBCU apparel’s legacy.
Black history should be a subject of rejoicing and pride. HBCU apparel encapsulates the richness of old-school streetwear, Alumni dignity, and the continuing evolution of history.
HBCU clothing is constantly evolving, as apparel has always been part of our culture. The apparel we make throws it back to our ancestors’ legacy and the upcoming history we are all about to create for ourselves and our future generations.
HBCU clothing isn’t just a statement. It’s a testament, a vibrant ideal, and an expression of respect as well as hope. So, find a crew, a hoodie, a jacket, shirts and dresses, sweatpants, and more to represent the three pillars of the culture while giving back to the colleges that shaped you. LHP is honored to work in partnership with organizations like the Atlanta HBCU Alliance to form the Give Back Initiative to further bolster attendance to HBCUs through proceeds generated by every sale every day of the year. When you rep your alma mater with our newest drops, a portion of the proceeds benefits colleges or universities through our licensing agreements.
The cultural ideas of generations continue to shape the visionary, creative, ground-breaking HBCU apparel that we are pleased to offer to our customers-our family.
MSNBC’s Joy Reid Makes Cable-Network History With the Debut of ‘The ReidOut’
“The person who wrote those columns is not the person I got to know sitting across from her at a table in Tampa at Hooters,” Capehart says of Reid’s previous LGBTQ remarks. “I don’t know that person. I don’t know that person who wrote those pieces.
“Look,” he continues, “do you know how many people would be out of my life if I did not, one, learn to forgive and, two, give them the room to evolve?”
Over the past few months, Reid has witnessed an entire nation’s belief system on race radically evolve. Following the killing of George Floyd in May and the worldwide protests that followed, America seems ready, finally ready, to take in the very things she’s spoken on for years. Before the hoodie became a menacing totem for the alt-right in Florida, Reid fretted over her children’s clothes. She wasn’t worried about other kids. She feared something else.
“I think it’s important to have somebody who looks like you, who can empathize with what you feel,” Reid says.
“For the most part, white Americans have traditionally been very trusting of the police. The police are Barney Fife. They’re your friend. They get your cat out of a tree.
“I’m a law-abiding citizen,” she continues. “I’ve never been arrested or committed a crime. But when I see those blue lights, I feel sick. I feel my heart racing. Even though I know I haven’t done anything wrong, I’m afraid of the police. I’m successful. I work at a great company. I have health benefits. And I’m afraid of the police.”
Matthews’s swift retirement proved a shock to the network. It also offered a reset. It allowed room for something, someone different in different times. In the months that followed, Reid was one of a series of people who held down the 7 p.m. hour as MSNBC sought out a replacement. But there remained no clear choice.
When Cesar Conde, the newly minted chairman of the NBCUniversal News Group, called in mid-June, Reid says she thought little of it. After all, Conde, who took over in May, was speaking to a lot of people at the network.
In that chat, she laid out what’s needed with coverage should either Trump or Biden win in November. In one scenario, the press needed to be more proactive when faced with a nation teetering on the edge of authoritarianism. In another, they would see a new president walking into a country crippled by a health crisis and social division, one that faces certain economic hardship and a lost standing in the world. Still, she told Conde, the media needed to hold a President Biden accountable, to make sure he met the demands of a country demanding systemic change.
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Amid lawsuit, China’s Tencent to review kids’ use of WeChat
BEIJING (AP) — China’s biggest gaming company, Tencent, said it would review whether it adequately limits children’s access to live streaming and other features after the government expanded a regulatory crackdown on tech industries by initiating a lawsuit against the company for failing to do enough to protect young users.
The online gaming industry was shaken this week when an official newspaper criticized their offerings as “spiritual opium” and cited examples of students playing Tencent’s wildly popular Honor of Kings game for hours.
The lawsuit filed Friday by Beijing prosecutors against a Tencent subsidiary complains the company infringes the “legitimate rights and interests of minors” but didn’t explain how. In the notice, prosecutors said that other agencies and organizations which intend to bring lawsuits against the subsidiary should contact prosecutors within 30 days.
Tencent is best known abroad as the operator of the popular WeChat messaging system. It is one of the world’s 10 most valuable tech companies, with a stock market capitalization of about $560 billion.
In a statement on its social media account, the WeChat team promised to conduct “self-examination of the functions of WeChat Youth Mode” and “sincerely respond to the civil public interest litigation.”
“We attach great importance to the healthy growth of young people, and WeChat will actively assume the social responsibility of protecting and guiding young people,” the statement said.
Tencent and other Chinese tech giants including e-commerce platform Alibaba Group have been fined and reprimanded in a series of anti-monopoly, data protection and other enforcement campaigns launched since last year.
The share prices of Tencent, Alibaba, ride-hailing service Didi Global and other companies have fallen on foreign stock exchanges while investors wait to see how far the crackdown will go.
Regulators say they are taking action to protect consumers, market competition and smaller companies. Foreign commentators also see an effort by the ruling Communist Party to force China’s biggest private sector companies to align with Beijing’s official industry and economic development plans.
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Dsquared2 Jeans »JeansInfo – Jeans Encyclopedia
Dsquared2 is one of the youngest and most recognizable denim brands today. Dsquared2 is worn by world-class celebrities such as Madonna, Lenny Kravitz and Justin Timberlake and has long won catwalks around the world. Dsquared2 youth lines are distinguished by freshness of design solutions, daring execution and constant hitting “on the spot” of fashion trends of the season.
The founders of Dsquared2, two Canadian brothers Dean and Dan Catena, thanks to their dedication and entrepreneurial spirit, in 11 years have created a clothing brand that now competes with well-known fashion brands around the world.
Dsquared2 Development History
The Catena brothers have always been confident in their design talent. The only specialized education they received after graduating from high school was the Parson School of Design in New York, more precisely, summer courses at this educational institution. After completing the courses, the brothers worked for a long time in the Canadian company Ports International in the production of ready-made clothing for mass consumption, until they came up with the idea that it was time to open their own business.
Catenas move to Italy. After a series of failures and work in a well-known party organization, the brothers decided to make another attempt to present their collection, however, this time not in Italy, but in France, in Paris. In 1991, having nothing but faith in success and some contacts in the fashion world, Dean and Dan still receive several lucrative contracts for the supply of their clothes to European stores.
And then fate intervened. The brothers, or rather, the jeans they produce, were noticed by Madonna, and at the beginning of the 2000s, Dsquared2 became the official designer of her wardrobe, intended for the singer’s world tour Drowned World Tour 2001.At the same time, clothes from Dsquared2 manage to attract the attention of other popular show business stars, the brothers are invited to television, the brand enters into a contract to develop uniforms for Juventus and sews clothes for participants in the American prime time show America’s Next Top Model.
In the future, Dsquared2 works with Christina Aguilera, Ricky Martin, Robbie Williams and a number of other world-class celebrities.
Naomi Campbell, Karolina Kurkova, Eva Herzigova and a number of other supermodels become the faces of the young brand.The Catena brothers receive all the awards in the fashion world: La Core, Aguja de Oro, Person of the Year in the Most Creative Design Team from GQ and many, many others.
Dsquared2 Style Features
Currently, the brand has grown into a huge empire producing clothing lines for men and women, shoes, accessories, perfumes, and so on. Dsquared2 differs from other luxury brands in functionality: every model presented on the catwalk can look appropriate on the street, in the club and in any company.
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| Krivorozhstal A modern heroine: my monster is my fortress Adelaide Metelkina, Globalrus, 11/21/2005 This fall “Don’t Be Born Beautiful” – a domestic adaptation of the Colombian soap opera about the ugly Betty – hits all regions where the STS is caught, and the title song performed by Yulia Savicheva is heard from all the commercial stalls in Moscow and the Moscow region. “Not good” – it is still poorly said. Bagritsky has an eerie quatrain, the most sickening girlish portrait in Russian poetry: “Love? But the lice eaten up the braids, the collarbone sticking out obliquely, pimples, the mouth and neck smeared with herring and the horse’s turn.This is exactly about Katya: convulsive plastic of a half-crushed insect, a toad grin disfigured with braces, a thin greasy parting. Actress Nelly Uvarova with bold, savory strokes depicts not just an average ugly woman, with whom any TV viewer is easily identified, but a real freak, a kikimora. And so, according to the polls, millions of women watch the adventures of this crocodile with bated breath every weekday prime time. What drives them? Not such a childish question. In the Hollywood movie Monster, Charlize Theron played a repulsive murderous prostitute and won an Oscar. However, the salt of the impact produced by “Monster” was that both the audience and the film academics knew perfectly well what the beautiful Theron really looks like; they evaluated the sacrificial act of the actress and the skill of the make-up artists “by contradiction”, in contrast. Ms. Uvarova, judging by some photographs, is also a pretty pretty person in life, but this fact is known only to a narrow circle of her acquaintances and regulars at the RAMT – the theater where Uvarova works.In the cinema and on TV, she is almost not exposed, Katya is her first major role outside the stage. The viewer simply has nothing to compare with, especially since, they say, before the end of “NRC” the producers forbade Nelly to appear in public in her natural appearance. Yeah, banned! So, they are preparing the final fireworks, the transformation of the frog into a princess? It is not for nothing that our – and probably the producer’s – cultural memory carefully preserves the plot about another office Cinderella, transformed beyond recognition by a great light feeling – Kalugina from “Office Romance”.But this parallel, unfortunately, is limping. Ryazanov’s hit lasted two hours with a ponytail, and Alisa Freundlich’s magical metamorphosis happened about an hour later. The torture by ugliness turned out to be fleeting and therefore toy. In “NRC” there are 150 episodes, about half of it has been played, and Pushkareva’s appearance does not change for the better. Katya is a stiff kikimora, persisting in her ugliness, like a sectarian in heresy. Models hover around her, two-thirds of whose charm is provided by good cosmetics and make-up salons, but she does not try to take an example from them and smooth out her own defects at least a little.From time to time, her well-wishers pinch her in the smoking room and dress her up, make up, but it would be better not to pinch her: the results are depressing every time. One gets the impression that Pushkareva will not become any prettier, whatever you do with her; that she shouldn’t get any prettier; that the intention of the authors of the series is not at all in this. And in that we get used to its ugliness as a given. We got used to it. Realized: a POSITIVE heroine with a different exterior in “NRC” is unthinkable. Literally. None of those women who are handsome Pushkareva, within the framework of the micro-society modeled here, cannot be RELYED ON. Recently, the Petersburg-based ABC-Classics published a Russian translation of the Welsh woman Diana Wynn Jones’ Howl’s Moving Castle, which formed the basis for the film of the same name by Hayao Miyazaki. To be honest, when watching “The Castle” it seemed that this time the genius of Japanese animation went too far with psychedelics; all the more surprising to discover familiar oddities already contained in the literary source. The maestro, of course, shoveled the plot with all his heart, but left the starting collision intact. An evil sorceress comes to the well-behaved and hardworking girl Sophie and for no reason turns her into a vile old hag.Sophie leaves home and settles in the walking castle of the wizard Hole – as a housekeeper. Hole is a pathological ladies’ man, neurotic, and mumbled, pretending (and, well, partly being) a powerful sorcerer. Little by little, Sophie becomes the pivot that holds the entire Hole dwelling; if not for her, the castle would have collapsed long ago … Stop, we described something similar above; hmm, in fact, the skyscraper itself, which houses the firm from the STS TV series, is the cast of Hole’s castle, not the one that appears in Miyazaki, but the one that Jones describes: lanky, flimsy, visible through the light. What is most disconcerting about the film is that Sophie doesn’t seem to be too upset about her unfortunate transformation. However, even in the novel she accepts him stoically. “Don’t be afraid, old lady,” Sophie reassured her reflection. – You look healthy. And it also reflects more of your true self. ” The real essence of Sophie, as Diana Jones explains to us, is that she, the eldest of three young sisters, is a hag by vocation and sense of self, a hag INSIDE. The Swamp Witch only brought the outside in line with the inside, and Sophie immediately felt not anger, not horror, but melancholic satisfaction.”The face in the mirror seemed to her absolutely calm, because she did not expect to see anything else.” Nothing else expects and Hole – for all his laxity, he is still a magician, able to recognize any spell. Realizing perfectly well that Sophie’s appearance has been forcibly changed, he does not particularly try to break the spell; at the first glance he casually identified Sophie as his bride – such as she is, regardless of the exterior. Hole in the novel is a stranger from the real, everyday world, he is chilly and uncomfortable in a magical land where people are sorted into their component parts and assembled in a different order, where everything is fluid, changeable, devoid of constants.The only point of support is ugliness, because it alone, it alone, is unvariable; there can be different opinions about beauty, and ugliness is immutability, the rarest moment of consensus. The heart of a beauty is prone to treason. The Heart of the Beast is an Alloy Bar of Loyalty. Especially if the monster has managed to be in the skin of a beauty. And he sighed with relief, throwing her off her gnarled reliable shoulders. “Let everything remain as it is,” Katya sighs with relief. Andrei Palych has long been glancing at her with interest: not the boss, but the predestined, divinely nominated fiancé.Don’t be afraid, come closer to me, honey. I am your path, your staff, I am your walking amok. Lean on me. Do not be born. |
“Yesenin”, who struggled to climb into the leaders of the serial segment, was just lucky that it was shown out of sync with this unhurried office story. The heroine of “NRK” – young Katya Pushkareva, who got a job as a secretary in a pretentious company for the production of fashionable clothes and gradually became the number one figure there. If it weren’t for Katya, the company would have gone bankrupt long ago: its top managers are too preoccupied with arranging their personal lives, and their professional duties are corrected in fits and starts, insofar as.The fish rots from the head: the president of the company, Andrei Palych, is a pathological womanizer, neurotic and mumbled, pretending to be a tough businessman. Pushkareva, however, fell in love with Andrei at first sight and now serves him like a dog, investing unspent erotic fervor in the invention of saving financial multi-moves. It is not possible to use ardor by natural affiliation: Katya is by nature passion as not good-looking.Talk show addiction (Le Monde diplomatique, France)
“Would you take over the management of a country of thinking people? To prevent people from reasoning, you need to impose an opinion on them, ”said Honoré de Balzac to the Duchess of Langeais (La Duchesse de Langeais, 1834). The predominantly sensible Russians have indulged in recent years to the hype of live and prime-time political talk shows – in the morning, in the middle of the day, and at the very end of the evening – on the main state television channels.Every day at the end of the morning, Channel One broadcasts the flagship Vremya Pokazhet program. It discusses topics that cannot be kept silent. Twice a day, in the morning and in the afternoon, the TV channel “Russia 1” broadcasts the “60 minutes” program, where the latest news is discussed. Participants of the “Svoya Pravda” program on NTV (original TVC) analyze all issues in detail.
NTV also offers a program called “Meeting Place”, the purpose of which is to clarify the incomprehensible, and “Evening with Vladimir Solovyov” ends the day on “Russia 1”.Weekly debate programs, more academic, complete the list: Right to Know, Postscript, Big Game, Formula of Meaning … Since the news is current, these programs are broadcast live, on topics that are sometimes decided at the last minute …
What is most surprising is not the presence of these talk shows, but the growth in their number over the past five or six years. Each channel offers one or two shows; some are repeated in the evening and last from an hour (like “60 minutes”) to more than two hours (“Time will tell”), and “Evenings with Solovyov” are not limited in time.In general, viewers have access to more than fifteen hours of daily debates, not to mention reruns on such Internet platforms as YouTube and Yandex. While foreign policy themes related to current events dominate, these shows also discuss various social issues, such as the fire in a shopping center in Kemerovo in 2018, a fatal accident in 2020, caused by the driving actor Mikhail Efremov. drunk car, or the “cultivation of harassment” that has flared up in Russia on social networks.
“Kremlin propagandists”
“In fact, this format turned out to be the only tool of general political education, presenting an analysis of current events and trends in world politics to millions of Russian citizens,” said Gevorg Mirzayan, associate professor at the Financial University under the Government of the Russian Federation in Moscow. “What other solutions can there be? Books, specialized magazines are no longer read. Moreover, scientific journals, by definition, cannot publish relevant materials.Moreover, Russian society has nothing more to do with reading people in the Soviet Union. Russians have lost the habit and ability to read serious documents.
The middle ground lies between entertainment and enlightenment in this sometimes rampant debate, where academic knowledge collides with random statements when everyone speaks at the same time, where each other is accused from time to time. There is a connection between regular hosts and regular guests; some are familiar with each other.The audience will recognize familiar characters, as in the Netflix series, says Sergey Markov, accustomed to filming. All of this contributes to the atmosphere that makes these shows so successful: a commercial café where ideological clashes do not impede mutual respect, even friendship between the participants.
Foreign speakers who are not always soft on Russia sometimes admit that Russia is not the grotesque hell as the Western press describes it. Sometimes they even allow themselves a little humor.In the program “Future around the corner” on March 1, 2021, German journalist Felix Schultess, while in a Berlin studio, complained about the containment measures in force in Germany: “At least there is freedom of movement in Moscow. In Germany, we are only allowed to meet with one person at a time. These restrictions will undoubtedly be extended until the elections. ” And he added: “Our wonderful democracy is not able, even with nine million doses, to vaccinate all people due to the lack of syringes!” In the studio, TV presenter Ekaterina Strizhenova barely restrains her emotions: “We would like to save you, repatriate you to Moscow! You head, Felix! ”
Opponents of state policy believe that the “Kremlin propagandists” or the hosts of these talk shows are guilty of shamelessly promoting the position of the “Putin clan” among the audience, which, due to naivety or ignorance of new technologies, continues to shape its view of the world from state television broadcasts.
YouTube and Dozhd channels, a showcase of the liberal oppositionist Ksenia Sobchak, or Navalny’s anti-corruption channel, each of which has 2.5 million subscribers, do not hide their rejection of the “regime” and spread among their fans radical criticism of the “shameful and disgusting propaganda “That still attracts the vast majority of Russians, at least if you believe the undisputed success of talk shows on major state television channels. “Evenings with Solovyov” is watched by almost 20% of the audience (though at the very end of the evening), followed by “60 minutes” (12%) on the same channel “Russia 1”.On Channel One, TVC and NTV, talk shows are less popular, remaining from 2017 at the level of 5 to 10% of the audience share.
“I believe that the government has the right to have its own point of view and to promote it. And I do not see anything wrong with the term “propaganda”, although it gives rise to different interpretations. For example, what is wrong with promoting a healthy lifestyle? Or peace in the whole world? ” Meetings. ”He is one of the most experienced presenters in the Russian audiovisual space, since his career began in the 1990s on NTV, then considered the war machine of billionaire Vladimir Gusinsky against President Boris Yeltsin.
Three decades later, he returned to the same channel after acquired by Gazprom-Media, which is 100% owned by the state, the channel came under indirect state control. This apparent turnaround did not in any way affect the calm confidence of the presenter, whose impartiality in the conduct of the debate is recognized even in the ranks of the opposition. “Some aggressiveness is inevitable: it has to do with the positioning of our programs and with the needs of the audience,” says Norkin.- Talk shows differ depending on the times they are broadcast. The Meeting Point is a daytime show, so it has a special audience (…). In addition to making rational arguments, we must have emotions. ”
Ukrainians on the platoon
Although they already existed in Soviet times, when long abstruse speeches were exchanged in a dark studio, the dawn of Russian talk shows came in 2014 and 2015. Their main, if not exclusive, theme was Ukraine and its upheavals, its strategic pivot to the West, the linguistic war raging there, and the brutal turn it will soon take.It was in order to overcome this trauma that political scientists, researchers, diplomats and other self-proclaimed “experts” began fierce verbal contests on screens.
The busiest venues are those that have taken it upon themselves from the outset to systematically invite “devil’s advocates” to represent, sometimes in an outrageous manner, the opposing side. A whole group of Ukrainians, too offended by their eastern neighbor, could express their discontent on the air of the television of the “aggressor country”.Recently, journalist Yanina Sokolovskaya and political scientists Vasil Vakarov and Vyacheslav Kovtun took turns condemning the interference in Donbass, upholding laws prohibiting Russian-speaking people from using their native language and minimizing the use of their native language.
Azov * or Right Sector *
Their opponents, supporters of Ukraine, with interests inseparable from those of Russia, constantly point to the nonsense to which the opposition in Moscow can lead the authorities in Kiev, for example, in the Vremya Pokazhet program (December 13, 2019.): “Why give up Russian gas? To harm Russia? But you are hurting yourself! You buy these same totalitarian molecules from third parties at world prices! ” They also sarcastically on the 60 Minutes program on March 25 over the tragicomic failures of Ukrainian President Volodymyr Zelensky’s policy on combating coronavirus, who, arrogantly abandoning Russian vaccines, postponed the supply of Western vaccines indefinitely. And in the end, he received the Indian Covishield vaccine in scanty quantities and at a high price.In short, the Russians blame their Ukrainian neighbors for choosing, with their currently poorly rewarded enthusiasm, to follow the West’s reluctance to offer them the advantages they dream of. This is what Solovyov summarizes laconically on March 11: “The United States sends you military aid, but not vaccines.”
A foreign viewer would be surprised at the freedom of tone that reigns in these programs, but also to hear comments, some of which would cost their authors a ban on working in the media in our democratic latitudes.For example, Nikolai Starikov could have said in the Vremya Pokazhet program of March 5, 2019 (the anniversary of Stalin’s death): “Most Russians, including myself, consider Stalin the best leader in our history.” Oleg Barabanov said on March 3 in the “Meeting Place”: “In the place of the Kremlin, I would also not tell the whole truth about the high mortality rate due to Covid-19.”
And Mikhail Delyagin said the following on the political talk show Vremya Pokazet on April 14, 2021, speaking about the low-intensity conflict in Donbass: “Preventing war is a mortal threat to the United States.”Not to mention the harsh comments when the debate revolves around the gay pride parade in Europe and the latest developments in gender politics in the United States. However, sometimes the patience of the leaders reaches the limit. This was the case when political scientist Alexander Sytin, carried away by arguments about European superiority, allowed himself to declare in Vremya Pokazhet on April 16, 2019, the day after the fire in Notre Dame Cathedral in Paris: “You cannot compare two fires: one destroyed the pearl of the classic European culture, and another – a fire in the House of Trade Unions in Odessa, where on May 2, 2014, several dozen pro-Russian demonstrators died – led to the loss of low-value human material.Then the presenter Anatoly Kuzichev asked him, without losing his composure, to leave the studio. However, such a Machiavelli in dark glasses and pedantic speech had to quickly find his place on the sites that he once despised.
Artem Sheinin is undoubtedly the most controversial of the hosts. Standing belligerently in the center of the hall, he does not hide his patriotism and does not hesitate to scold guests whose remarks he does not like. Usually he asks questions for a long time, with a deliberate air, warns about the expression of false arguments with which his counterpart is armed, and then offers an answer full of pedagogical care, which he considers the most correct in this case.And finally, give the interlocutor the right to answer … Before Sheinin interrupts him almost immediately, exclaiming theatrically: “I was sure of that! I was ready to bet! Here it is your dishonesty! You want to tell me that … “. Ultimately, his strong opinion, combined with the lack of doubt that he can use his ability to debate, gives him a leading role in the blockbusters he leads. Favorite members include Michael Bohm and Michael Wasiura, Americans who are hostile to their former president, Donald Trump.In their Russian, with a Midwestern accent, they talk about American politics or new anti-Russian sanctions, democratic, Atlanticist and progressive positions, and say what the host expects of them to interrupt them with caution.
Another boy to beat: political scientist Andrei Nikulin, a representative of the systemic opposition, which always condemns the policy of the Russian government against a foreign state or any supranational organization.From bullying by the International Olympic Committee (IOC) to US sanctions and expulsion from the Council of Europe, they see everything as justified and in the best interests of the Russian people. Scheinin does not hesitate to trample on the self-esteem of such speakers, as well as their arguments.
Split Society
For his “controversial” appearance, Scheinin understands and is aware of his television role. “I am just a product of my time. Today, television needs explosive, impulsive, categorical presenters.After a period of glamor, it is going through a period of war in the sense that two well-defined camps are fighting against each other. Previously, no man with my appearance and temperament could be a TV presenter. I only appeared on the screen because times have changed. ” A split society and hyperparty media are not the prerogative of the Western and Atlantic world.
In Russia, the ideological dividing line is very far from the division into left and right. She pits supporters of sovereignty against supporters of the West.The former, and at the moment they are the majority, want to continue, despite the associated sacrifices, Putin’s policy towards the great power of Russia. The latter, who are sometimes called the “fifth column”, “agents of influence” or, more neutrally, “liberals”, on the contrary, would like Russia to accept the roadmap indicated by the West, at the risk of being insulted and humiliated, in order to prove themselves and thereby conquer the trust of their partners.
Supporters of cathodic patriotism see them as traitors: “We must call a spade a spade: our non-systemic oppositionists are actually agents of influence supported by countries that are not our friends,” Solovyov said on March 11, 2021.In general, the studios are divided into supporters of Russia’s integration into the ranks of “civilized” nations and those who, with the tacit support of the leading, declare their vocation to be on an equal footing with China and the United States. Thus, the old Russian dispute between “Europeans” and “Slavophiles” finds its modern embodiment.
A famous exchange of views summarizes this controversy. Political scientist Ariel Cohen and Senator Vyacheslav Nikonov met in “Evenings with Solovyov” on June 22, 2017: technology, markets, capital for our development? ” The first one asked.The second objected: “As far as technology is concerned, the Americans have never given or sold to us, under the embargo since the end of World War II (…). Today we are the world leaders in the field of civil nuclear energy. And not only that: our weapons systems, our space technologies, our vaccines are exported, demonstrating our ability to restore our position to the highest level without outside help. ”
On March 27, in the Right to Know program, political scientist Sergei Karaganov considered it necessary to put an end to such an exchange of views: “We must face the facts.The eternal question: are Russians good people, worthy and real Europeans? No longer relevant. The Europe we hold dear no longer exists except within ourselves. With Tolstoy, Chekhov and Tchaikovsky, we contributed as much to European culture as we learned from it. Unfortunately, Europe has dried up as a source of new ideas, and it is time to turn to other cultures about which we know nothing, but which are developing. ”
Margarita Simonyan, a well-known media ace and head of the RT TV channel, regularly speaks at various Russian venues.She took an advanced journalism course in the United States that opened her eyes to the ideological war waged by the West against her country. “At the Faculty of Journalism – this was after the collapse of the USSR – we were taught the principles of pluralism and objectivity,” she said in Pravno znany on October 14, 2017. “Who would have thought that totalitarianism would come from the West? In America, if you have the audacity to express even a neutral opinion about Putin and Russia, you are labeled as an idiot that Putin needs, and that’s it.Many journalists are subject to witch hunts. Read an article in the New York Times that claims that journalists who communicate with RT should be punished somehow … They are under insane pressure to prevent them from working with us, to prevent them from expressing a line other than the official line. If this is not totalitarianism, I wonder what then! ”
One of the recurring themes of these talk shows is “misunderstanding with the West” for the most optimistic, or “innate Russophobia of the West” for the most critical.Oleg Barabanov, professor of international relations at MGIMO and a regular visitor to Meeting Places, writes on his blog (June 8, 2017) that it has become “acceptable racism” for most Western elites, designed to strengthen political systems destabilized by community radicalization.
A recent manifestation of this was the statement by French President Emmanuel Macron (March 25), in which he accused Russia and China of using their covid-19 vaccine as an instrument of influence in a “new type of world war.”Although Moscow offered to all interested European countries the supply of vaccines or the joint production of its “Sputnik V”. On March 26, political scientist Maksim Yussin reacted in the program “Everyone Has Their Own Truth”: “I, not indifferent to France and an ardent defender of it, admit that I was shocked. France has just reported a record rise in the number of cases, with 45,000 new cases registered per day, the worst since the epidemic. Such a statement would be worthy of Andrzej Duda, the President of Poland, or Zelensky, his Ukrainian counterpart, but hearing this from Macron, who gave me some reason to hope for a thaw in relations between our countries, plunged me into deep pessimism. “
Such programs are not always objective. Organized by state channels with the participation of celebrity journalists with unwavering patriotism, “experts” selected according to predetermined political positions, it is easy to predict what their conclusions will be. But they have the dignity that they widely give the floor to critics of the authorities, including foreign ones. How often can you hear speakers in Russian, Chinese or Iranian on American or European talk shows?
The Russian audiovisual landscape strikes back at the Western media demonizing Russia.After scoffing at Mr. Trump’s almost Khrushchev eccentricity, fears are now being raised about the purely Brezhnev intellectual sluggishness of the new American president. Referring to the statements of Joe Biden, who on March 17 called his colleague Putin on ABC channel a “killer”, the host of “60 Minutes” Yevgeny Popov sarcastically remarked: “Either he decided to change his words, or he changed his mind, or maybe he has already forgotten. since twelve days later, Mr. Biden is inviting President Putin to the climate conference ”(March 29, 2021)).
If Russian television has nothing to envy its Western competitors in terms of inspiration and ideas, then its international strike force, on the other hand, is practically nil.
