How did Nike create the most data-informed skate shoe on the market. What innovative features make the Lunar One Shot stand out from other skate shoes. Why did Nike collaborate with professional skateboarders to develop this high-tech sneaker. What impact could the Lunar One Shot have on competitive skateboarding.
The Birth of Nike’s Most Technologically Advanced Skate Shoe
Nike has once again pushed the boundaries of skateboarding footwear with the introduction of the SB Lunar One Shot. Unveiled on November 26, 2013, this groundbreaking shoe represents the culmination of extensive research, data analysis, and collaboration with top professional skateboarders. Nike boldly claims it to be “the most data-informed, wear-tested, technology-packed competitive skate shoe on the market.”
While some skateboarding purists may still question Nike’s place in the industry, there’s no denying the impact the company has had on skate shoe design and performance. The Lunar One Shot serves as a testament to Nike’s commitment to innovation in this space.
Collaborative Design Process with Pro Skaters
What sets the Lunar One Shot apart from other skate shoes? A key factor is the involvement of Nike SB team riders Sean Malto and Shane O’Neill in the design process. These accomplished professionals provided crucial feedback that shaped various aspects of the shoe’s performance and fit.
Shawn Carboy, senior footwear designer for Nike SB, explained the impact of this collaboration: “Their feedback helped in a range of areas, from perfecting the fit to how the shoe performs while doing certain tricks. In Shane’s case, we adjusted the width of the sole to have a better platform for nollie heel flips.”
Tailoring Technology to Skater Needs
This level of input from professional athletes demonstrates Nike’s commitment to creating a shoe that truly meets the needs of skateboarders at the highest level. By incorporating specific feedback on trick performance, the Lunar One Shot is designed to enhance a skater’s abilities in competition and everyday riding.
Innovative Design Features for Enhanced Performance
The Lunar One Shot incorporates several cutting-edge design elements that set it apart from previous skate shoe models:
- Synthetic upper with Hyperscreen traction layer
- Mesh heel pocket for improved flexibility
- Lunarlon heel cushioning and midsole
- Streamlined, lightweight construction
Hyperscreen Traction: Data-Driven Durability
How does Nike ensure the Lunar One Shot can withstand the rigors of skateboarding? The answer lies in the innovative Hyperscreen traction layer. This protective coating is strategically applied to areas of the shoe that experienced the most wear and tear during testing. By using data to inform this design decision, Nike has created a shoe that is both durable and responsive to real-world skating conditions.
Mesh Heel Pocket: Balancing Flexibility and Support
The external cut-out mesh heel pocket is a standout feature of the Lunar One Shot. Carboy explains its purpose: “The anatomical shape of the counter derives from soccer boots, and the cut-out is for articulation, allowing the shoe to move with the heel without losing the lockdown needed in the area.” This innovative design element addresses the common issue of heel slippage while maintaining the flexibility skaters need for optimal board control.
Aesthetic Influences and Visual Design
While performance is paramount, Nike hasn’t neglected the visual appeal of the Lunar One Shot. The shoe’s design language draws inspiration from some of Nike SB’s most successful and visually striking models:
- Ankle support reminiscent of the popular Janoski model
- Broad, single-piece toe-box similar to the Koston 2
- Sleek, minimalist silhouette
This combination of familiar elements with new technologies creates a shoe that is both innovative and rooted in skateboarding tradition.
The Impact of Lunarlon Technology on Skate Shoes
One of the most significant technological advancements in the Lunar One Shot is the incorporation of Lunarlon cushioning. This lightweight foam, originally developed for running shoes, provides superior impact protection without sacrificing board feel.
Benefits of Lunarlon in Skateboarding
How does Lunarlon enhance the skateboarding experience? The cushioning system offers several key advantages:
- Improved shock absorption for high-impact landings
- Reduced overall weight of the shoe
- “Walking-on-air” feeling for improved comfort
- Even pressure distribution across the foot
By integrating Lunarlon technology, Nike has created a skate shoe that can withstand the demands of modern skateboarding while providing the comfort and responsiveness riders crave.
Data-Driven Design: The Future of Skateboarding Footwear
The Lunar One Shot represents a significant shift in how skateboarding shoes are designed and manufactured. By leveraging data collected from extensive wear testing and professional athlete feedback, Nike has created a shoe that is truly tailored to the needs of skateboarders.
The Role of Analytics in Shoe Development
How does data inform the design process of a skate shoe? Nike’s approach includes:
- Analyzing wear patterns to determine areas requiring reinforcement
- Studying foot movement during specific tricks to optimize flexibility
- Measuring impact forces to inform cushioning placement
- Evaluating rider feedback to fine-tune performance features
This data-centric approach allows Nike to create shoes that not only perform well but also address the specific needs and preferences of skateboarders.
The Controversy Surrounding “Competitive” Skate Shoes
While the Lunar One Shot’s technological advancements are impressive, the concept of a “competitive skate shoe” has sparked some debate within the skateboarding community. Traditionalists argue that skateboarding is an art form rather than a sport, and that the emphasis on competition could detract from its creative spirit.
Balancing Innovation and Skateboarding Culture
How can Nike navigate this tension between technological advancement and skateboarding’s counter-cultural roots? The key may lie in continuing to collaborate closely with professional skateboarders and remaining responsive to the needs of the broader skateboarding community.
By emphasizing how these innovations can benefit all skateboarders, not just those competing at the highest levels, Nike may be able to bridge the gap between tradition and progress.
The Potential Impact on Skateboarding Performance
As skateboarding continues to evolve and push the boundaries of what’s possible, shoes like the Lunar One Shot have the potential to play a significant role in advancing the sport.
Enabling New Tricks and Techniques
How might a shoe like the Lunar One Shot influence skateboarding progression? Some potential impacts include:
- Increased confidence in attempting high-impact tricks
- Improved board control for technical flatground maneuvers
- Reduced fatigue during long skate sessions
- Enhanced ability to land and ride away from difficult tricks
As skateboarders push their limits with the support of advanced footwear technology, we may see new tricks and styles emerge that were previously thought impossible.
The Future of Nike SB and Skateboarding Innovation
The release of the Lunar One Shot signals Nike’s continued commitment to pushing the boundaries of skateboarding footwear. As the sport continues to evolve, we can expect to see further innovations from Nike SB and other manufacturers.
Potential Areas for Future Development
What might the next generation of skate shoes bring? Some possibilities include:
- Advanced materials for improved durability and reduced environmental impact
- Customizable elements to suit individual skater preferences
- Integration of smart technology for performance tracking
- Further refinements to cushioning and support systems
As Nike and other brands continue to invest in research and development, the future of skateboarding footwear looks brighter than ever.
The Nike SB Lunar One Shot represents a significant leap forward in skate shoe design, blending cutting-edge technology with input from top professional skateboarders. While some may question the need for such advanced footwear in skateboarding, there’s no denying the potential impact these innovations could have on performance and progression in the sport.
As the Lunar One Shot hits the market on December 26, 2013, it will be interesting to see how skateboarders respond to this high-tech offering. Will it revolutionize the way people skate, or will it be seen as an unnecessary departure from traditional skate shoe design? Only time will tell, but one thing is certain: Nike SB has once again demonstrated its commitment to pushing the boundaries of what’s possible in skateboarding footwear.
Nike SB Lunar One Shot
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A lightweight, data-driven skate shoe designed to maximize board feel and minimize break in time
Graham Hiemstra
While some purists still dispute Nike‘s presence in skateboarding, there’s no denying their contribution to skate shoe design and development. The latest tech to reach the market lies within the Lunar One Shot, a new shoe announced today, 26 November. The Swoosh claims the sleek, slim shoe to be “the most data-informed, wear-tested, technology-packed competitive skate shoe on the market.” Uneasy feelings of a “competitive skate shoe” label aside, the design was reportedly looked over by tech wizards and SB teammates Sean Malto and Shane O’Neill, lending a heavy mark of legitimacy to the flashy sneaker. “Their feedback helped in a range of areas, from perfecting the fit to how the shoe performs while doing certain tricks,” explained senior footwear designer for Nike SB Shawn Carboy. “In Shane’s case we adjusted the width of the sole to have a better platform for nollie heel flips.”
Design-wise, the Lunar One Shot looks to have taken hints from some of the SB brand’s most successful and best looking shoes—ankle support that resembles that of the much-loved Janoski and a broad single piece toe-box that takes after the most recent Koston 2. Of course the Lunar One Shot upgrades all materials involved, including an entirely synthetic upper with innovative Hyperscreen traction layer applied directly to where metrics showed tester’s experienced the most to wear and tear.
Another, perhaps more notable, design detail is the mesh heel pocket; the external cut-out aims to improve flexibility in a portion of the the shoe prone to slippage. Or as Carboy puts it, “the anatomical shape of the counter derives from the boots in soccer and the cut out is for articulation, in which the shoe is allowed to move with the heel without losing the lockdown needed in the area. ” Plus Lunarlon heel cushioning and midsole add that lightweight walking-on-air feeling that—thanks to Flyknit and Free—we’re all craving. While we have yet to test the Lunar One Shot, we’re confident Carboy knows what he’s doing. Expect to see the Lunar One Shot online directly from Nike SB 26 December.
Photos by Graham Hiemstra
Nike SB Lunar One Shot
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Amazon.
com | Nike Men’s Lunar Oneshot SB WC Light Crimson/Deep Royal Blue 645019-604 Shoe
Price: | $59.99$59.99 – $139.00$139.00 |
Size:
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Update Page
Size Chart
US MEN’S SHOES
Brand Size | UK Size | Europe | Japan | Shoe Width | Heel to toe |
---|---|---|---|---|---|
3.5 | 3 | 35.5 | 22.5 | ||
4 | 3.5 | 36 | 23 | ||
4.5 | 4 | 36.5 | 23.5 | ||
5 | 4. 5 | 37.5 | 23.5 | ||
5.5 | 5 | 38 | 24 | ||
6 | 5.5 | 38.5 | 24 | ||
6.5 | 6 | 39 | 24.5 | ||
7 | 6 | 40 | 25 | ||
7.5 | 6.5 | 40.5 | 25.5 | ||
8 | 7 | 41 | 26 | 3.8 | 9.9 |
8.5 | 7.5 | 42 | 26.5 | 3.8 | 10.1 |
9 | 8 | 42.5 | 27 | 3.9 | 10.3 |
9.5 | 8.5 | 43 | 27.5 | 3.9 | 10.4 |
10 | 9 | 44 | 28 | 4 | 10.6 |
10.5 | 9.5 | 44.5 | 28.5 | 4 | 10.8 |
11 | 10 | 45 | 29 | 4.1 | 10.9 |
11.5 | 10.5 | 45.5 | 29.5 | 4.1 | 11.1 |
12 | 11 | 46 | 30 | 4. 3 | 11.3 |
12.5 | 11.5 | 47 | 30.5 | 4.3 | 11.5 |
13 | 12 | 47.5 | 31 | 4.4 | 11.7 |
13.5 | 12.5 | 48 | 31.5 | 4.5 | 11.8 |
14 | 13 | 48.5 | 32 | 4.6 | 12 |
14.5 | 13.5 | 49 | 32.5 | 4.6 | 12.2 |
15 | 14 | 49.5 | 33 | 4.6 | 12.3 |
15.5 | 14.5 | 50 | 33.5 | 4.6 | |
16 | 15 | 50.5 | 34 | ||
16.5 | 15.5 | 51 | 34.5 | ||
17 | 16 | 51.5 | 35 | ||
17.5 | 16.5 | 52 | 35.5 | ||
18 | 17 | 52.5 | 36 |
US MEN’S SHOES – NARROW
Brand Size | UK Size | Europe | Japan | Shoe Width | Heel to toe |
---|---|---|---|---|---|
3. 5 | 3 | 35.5 | 22.5 | ||
4 | 3.5 | 36 | 23 | ||
4.5 | 4 | 36.5 | 23.5 | ||
5 | 4.5 | 37.5 | 23.5 | ||
5.5 | 5 | 38 | 24 | ||
6 | 5.5 | 38.5 | 24 | ||
6.5 | 6 | 39 | 24.5 | ||
7 | 6 | 40 | 25 | ||
7.5 | 6.5 | 40.5 | 25.5 | ||
8 | 7 | 41 | 26 | 3.6 | 9.9 |
8.5 | 7.5 | 42 | 26.5 | 3.6 | 10.1 |
9 | 8 | 42.5 | 27 | 3.7 | 10.3 |
9.5 | 8.5 | 43 | 27.5 | 3.7 | 10.4 |
10 | 9 | 44 | 28 | 3.8 | 10.6 |
10.5 | 9.5 | 44. 5 | 28.5 | 3.8 | 10.8 |
11 | 10 | 45 | 29 | 3.9 | 10.9 |
11.5 | 10.5 | 45.5 | 29.5 | 4 | 11.1 |
12 | 11 | 46 | 30 | 4.1 | 11.3 |
12.5 | 11.5 | 47 | 30.5 | 4.1 | 11.5 |
13 | 12 | 47.5 | 31 | 4.2 | 11.7 |
13.5 | 12.5 | 48 | 31.5 | 4.2 | 11.8 |
14 | 13 | 48.5 | 32 | 4.3 | 12 |
14.5 | 13.5 | 49 | 32.5 | 4.3 | 12.2 |
15 | 14 | 49.5 | 33 | 4.4 | 12.3 |
15.5 | 14.5 | 50 | 33.5 | 4.4 | |
16 | 15 | 50.5 | 34 | ||
16.5 | 15.5 | 51 | 34.5 | ||
17 | 16 | 51. 5 | 35 | ||
17.5 | 16.5 | 52 | 35.5 | ||
18 | 17 | 52.5 | 36 |
US MEN’S SHOES – WIDE
Brand Size | UK Size | Europe | Japan | Shoe Width | Heel to toe |
---|---|---|---|---|---|
3.5 | 3 | 35.5 | 22.5 | ||
4 | 3.5 | 36 | 23 | ||
4.5 | 4 | 36.5 | 23.5 | ||
5 | 4.5 | 37.5 | 23.5 | ||
5.5 | 5 | 38 | 24 | ||
6 | 5.5 | 38.5 | 24 | ||
6.5 | 6 | 39 | 24.5 | ||
7 | 6 | 40 | 25 | ||
7.5 | 6.5 | 40.5 | 25.5 | ||
8 | 7 | 41 | 26 | 3.9 | 9.9 |
8. 5 | 7.5 | 42 | 26.5 | 4 | 10.1 |
9 | 8 | 42.5 | 27 | 4.1 | 10.3 |
9.5 | 8.5 | 43 | 27.5 | 4.1 | 10.4 |
10 | 9 | 44 | 28 | 4.2 | 10.6 |
10.5 | 9.5 | 44.5 | 28.5 | 4.2 | 10.8 |
11 | 10 | 45 | 29 | 4.3 | 10.9 |
11.5 | 10.5 | 45.5 | 29.5 | 4.3 | 11.1 |
12 | 11 | 46 | 30 | 4.4 | 11.3 |
12.5 | 11.5 | 47 | 30.5 | 4.5 | 11.5 |
13 | 12 | 47.5 | 31 | 4.3 | 11.7 |
13.5 | 12.5 | 48 | 31.5 | 4.7 | 11.8 |
14 | 13 | 48.5 | 32 | 4.8 | 12 |
14.5 | 13.5 | 49 | 32. 5 | 4.8 | 12.2 |
15 | 14 | 49.5 | 33 | 4.8 | 12.3 |
15.5 | 14.5 | 50 | 33.5 | 4.8 | |
16 | 15 | 50.5 | 34 | ||
16.5 | 15.5 | 51 | 34.5 | ||
17 | 16 | 51.5 | 35 | ||
17.5 | 16.5 | 52 | 35.5 | ||
18 | 17 | 52.5 | 36 |
VLC 4 will bring a more modern user interface; planning a literally moonshot
VLC is one of the most popular video apps because it plays just about any format you give it. Fans will be happy to hear that VLC 4 will bring a more modern look to the app in the coming months.
The team behind it is also considering adopting a Plex-style business model to secure the app’s future, and is planning to launch into space – literally…
There is a piece in the log about the past and future of VLC, which starts with the history of the application.
The student staff managing the École Centrale Paris campus network has a problem. The university’s token ring network has become too slow for students living on campus. For years, technology has done its job, offering access to email and newsgroups. But by the mid-90s, students wanted more. They wanted to download files, surf the web, and most of all play Duke Nukem 3D, which was not possible on the legacy network architecture.
However, the university was unable to provide a network update. Desperate for an outside sponsor, the students struck a deal with a major French broadcaster that wanted to use the campus as a testing ground for an early version of IPTV delivery. Idea: Instead of equipping each dorm room with its own satellite dish and set-top box, students will find a way to broadcast TV signals through their local network.
“The goal of the project was to show that you can resend a satellite feed and decode [it] on conventional machines that will cost a lot less,” said Jean-Baptiste Kempf, President of the VideoLAN Foundation. To do this, the students developed a video server and playback application, which at the time was called VideoLAN Client. The project was handed over when the students graduated and eventually the team behind it decided to make it open source.
It was the Mac that led to the first significant increase in usage.
A few weeks after VLC was released as open source in 2001, a Dutch developer ported it to macOS, causing its first real upsurge in usage. Apple’s initial versions of OS X did not have a built-in DVD player app, and early adopters of the new system turned to VLC as a replacement.
Although VLC remains popular, it does not feature a beautiful or modern user interface. But VideoLAN Foundation President Jean-Baptiste Kempf says that’s about to change.
Twenty years after its first open source release, the app is as popular as ever, with between 800,000 and 1 million downloads every day. In addition to the desktop versions, there are now also official VLC apps for iOS, Android, Apple TV, Android TV, and Chrome OS, among others. In the coming months, VideoLAN will release VLC 4.0 with an updated user interface. “We’ve redesigned the interface to make it a bit more modern,” Kempf said.
The team has always rejected proposals to commercialize the application, but is now considering one possible way to secure VLC in the future.
Kempf pointed to Plex and its ad-supported video services as a model to learn from. “This is something that might work for VLC,” he said.
Oh yes, that moon shot…
Videolan also plans to celebrate its 20th anniversary this year by starting literally with a lunar footage: the team wants to install a video time capsule aboard the first commercial lunar spaceflight later this year, and is currently asking VLC users to submit their own videos. “There are a lot of people in the VideoLAN community who really love space,” said Kempf. “We have SpaceX fans, dedicated fans” […] “The moon is absolutely idiotic, but it’s so much fun. ”
No word yet on a release date for VLC 4, but stay tuned.
Redrecords photo from Pexels
Peter Drucker’s Essential Management Practices
Peter Drucker was one of the most influential business thinkers of the 20th century. He taught management at Bennington College and New York University.
Published 39 books and 900 scientific articles. Developed one of the country’s first MBA programs for working professionals. He was consulted by the heads of General Motors, Sears, General Electric, IBM, Intel, and even George W. Bush.
Peter Drucker saw the future so deeply that all his management advice is still relevant today. We collected the rules that the scientist believed in.
Do not lead, but lead
Drucker argued that management makes work difficult for those who do it. Sometimes a manager gets so caught up in improvements and optimization that it distracts employees. Give them freedom of action and free them from unnecessary management decisions.
And if the leader does not trust his subordinates, then, most likely, the wrong people are at the helm.
Every leader must be a leader first, and only then a boss. The manager is needed to give tools for work and provide comfortable conditions.
But a manager should never impose his methods of work, especially on workers in the intellectual sphere.
The mission of a leader in a company is to infect people with an idea.
The charisma of a leader is good, but his ideas are much more important. Periodically review your management methods, analyze which ones are not working and why.
To retain good employees, give them a “moonshot”
The term “moonshot” was coined by Peter Diamandis, an American aviation engineer and entrepreneur. He explained the phenomenon when a great goal creates attraction and keeps employees in its orbit.
Peter Drucker also considered this method of retaining personnel to be the best. Monetary motivation or career growth does not compare with the desire to do great things. The ability to reach the top is the best engine of progress.
And if you give employees an understanding of how big their work can be, they won’t think about quitting. Well, if tests scare employees, the company does not need such people.
Before starting a task, ask why it is needed at all
Managers start their day with planning. Every day they spend time thinking about what tasks to solve first and how to do it. But Drucker advises first asking yourself why the task even came about and whether it is important.
Now the quantity is not important, the main thing is how well you do your work and how much benefit it brings. After a critical assessment of cases, a third of them will disappear as unnecessary.
Boredom is only your area of responsibility
Peter Drucker devoted himself completely to his work. He called interest the main driving force.
“It is difficult to work for those who are indifferent and have no purpose,” he said.
And assured that if you are bored, it is only your fault. It means that you do not understand your goal or do not love your job.
The same idea is conveyed by Mark Manson in his book “The Subtle Art of Giving a Fuck”.
An American entrepreneur advises you to start taking responsibility for your life: only in this way will you think differently and make meaningful decisions.
Volunteer Employees
After his retirement, Drucker gave business advice to volunteer organizations and instilled business acumen in them. Volunteers are people inspired by a common idea, a goal.
It is their commitment that makes it possible to achieve results.
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Drucker’s experience with non-profit organizations suggested that the same commitment should be instilled in employees.
Make ideological volunteers out of your employees and then they will grab the job themselves.
A sense of social responsibility at work is inherent in Generation Y and Z workers, as Drucker predicted. Relinquish the past While the manager relishes past successes, achievements, getting the company into the prestigious top, the work is worth it, and the company remains at the same level.
Development is a continuous process that requires daily effort. Only when the leader strives for more, is dissatisfied with the current state of affairs, does the company have a future.
Follow the sports principle: once you’re off the podium, you’re nobody and you need to work hard again.
Bellman’s principle of optimality can also be applied here. The mathematical method is perfectly applicable in real life situations. It is to make the best decision in the conditions in which you are.
Forget about all missed opportunities and act as efficiently as possible in the current conditions in life and business.
The key is marketing and technology
Business innovation brings products and solutions. Marketing sells them. All other stages and processes are just costs that lead to the main goal.
They do not give a great return, so you need to spend time and investment on them to a minimum. Focus on the core tasks and it will pay more dividends.
Make the product sell itself
Most people use marketing techniques to sell their product. To advertise qualitatively, to form the correct perception of the brand. But Peter Drucker argued that the goal of marketing is for a product to sell itself.
To do this, marketers conduct research, study the audience and customer needs. Marketing is needed to give the buyer what he needs, and not to impose a product.
Build and apply knowledge
Continually add and use knowledge. After all, if you do not apply skills in your field, they will simply evaporate. Also, be a picky consumer in education.
Choose courses, lectures and seminars on current topics from the best teachers. Otherwise, you will waste your time, money and effort.
Drucker paid special attention to reading useful literature. Business books, analytical papers, and author cases are the best teaching aids.
Create a positive environment for employees to acquire new knowledge.