How does the Nike SB Lunar One Shot innovate skate shoe design. What technologies are incorporated into this new model. How was pro skater feedback utilized in developing the Lunar One Shot. What unique design features set this shoe apart.
The Evolution of Nike’s Presence in Skateboarding
Nike’s foray into the skateboarding world has been met with mixed reactions over the years. While some purists initially questioned the sportswear giant’s authenticity in the skate scene, there’s no denying the significant impact Nike has had on skate shoe design and technology. The company’s latest offering, the Nike SB Lunar One Shot, represents a culmination of their efforts to create innovative, high-performance skateboarding footwear.
Introducing the Nike SB Lunar One Shot
Announced on November 26, 2013, the Nike SB Lunar One Shot is being touted as “the most data-informed, wear-tested, technology-packed competitive skate shoe on the market.” This bold claim is backed by an extensive development process that involved both cutting-edge technology and input from professional skateboarders.
Key Features of the Lunar One Shot:
- Lightweight design
- Data-driven construction
- Maximized board feel
- Minimized break-in time
- Sleek, slim profile
Professional Skater Input: Shaping the Shoe’s Performance
To ensure the Lunar One Shot met the demands of elite skateboarders, Nike SB enlisted the help of team riders Sean Malto and Shane O’Neill during the development process. Their feedback was instrumental in refining various aspects of the shoe’s design and performance capabilities.
How did pro skater input influence the Lunar One Shot’s design? Shawn Carboy, senior footwear designer for Nike SB, explained: “Their feedback helped in a range of areas, from perfecting the fit to how the shoe performs while doing certain tricks. In Shane’s case, we adjusted the width of the sole to have a better platform for nollie heel flips.”
Design Inspiration and Aesthetic Elements
The Lunar One Shot’s design draws inspiration from some of Nike SB’s most successful and visually appealing models. Observant skaters may notice similarities to other popular Nike SB shoes:
- Ankle support reminiscent of the beloved Janoski model
- Broad, single-piece toe-box similar to the Koston 2
While these familiar elements provide a sense of continuity within the Nike SB line, the Lunar One Shot elevates the design with upgraded materials and innovative features.
Cutting-Edge Materials and Technology
The Lunar One Shot incorporates a range of advanced materials and technologies to enhance its performance and durability. What sets this shoe apart from its predecessors?
- Entirely synthetic upper
- Innovative Hyperscreen traction layer
- Lunarlon heel cushioning
- Lunarlon midsole
The Hyperscreen traction layer is a particularly noteworthy feature. This protective coating is strategically applied to areas of the shoe that experienced the most wear and tear during testing, ensuring enhanced durability where it’s needed most.
Innovative Heel Design for Improved Performance
One of the most distinctive design elements of the Lunar One Shot is its mesh heel pocket. This external cut-out serves a specific purpose in enhancing the shoe’s performance. How does this unique feature benefit skaters?
Shawn Carboy explains: “The anatomical shape of the counter derives from soccer boots, and the cut-out is for articulation, allowing the shoe to move with the heel without losing the lockdown needed in the area.” This design aims to improve flexibility and reduce heel slippage, addressing a common issue in skate shoe design.
The Lunar One Shot’s Impact on Skate Culture
As Nike continues to push the boundaries of skate shoe design, the Lunar One Shot represents a significant step forward in merging advanced technology with the specific needs of skateboarders. The shoe’s development process, which combined data-driven design with pro skater feedback, demonstrates Nike’s commitment to creating products that truly serve the skateboarding community.
While some may still debate Nike’s place in skateboarding culture, it’s clear that the company is dedicated to advancing skate shoe technology and performance. The Lunar One Shot serves as a testament to this commitment, offering skaters a high-tech option that doesn’t sacrifice the feel and function they demand from their footwear.
Marketing and Promotion: Showcasing the Lunar One Shot
To promote the launch of the Lunar One Shot, Nike SB orchestrated an ambitious marketing campaign that showcased the shoe in action. In September 2013, a production crew of over 50 people descended upon Buffalo, New York, to capture footage for a multi-media rollout.
Why did Nike choose Buffalo as the backdrop for their campaign? The city’s unique urban landscape, including locations like the Central Terminal, Colonel Ward Pumping Station, and Silo City, provided a gritty and authentic setting that aligned with skateboarding culture. This decision was influenced by Buffalo expat Ben Wall, who serves as a producer and project manager for Nike SB.
The campaign featured some of skateboarding’s biggest stars, including:
- Shane O’Neill
- Sean Malto
- Luan Oliveira
These pro skaters, along with some special guests, were filmed putting the Lunar One Shot through its paces in various Buffalo locations. The resulting footage was used to create a comprehensive advertising campaign spanning multiple media channels:
- Television commercials
- Web content
- Print advertisements
This extensive marketing effort underscores Nike’s commitment to establishing the Lunar One Shot as a game-changing product in the skateboarding world. By showcasing the shoe’s performance in real-world urban environments, Nike aims to connect with core skaters while also appealing to a broader audience interested in skateboarding culture and fashion.
The Future of Skate Shoe Innovation
As the Nike SB Lunar One Shot hits the market, it raises questions about the future of skate shoe design and technology. How will other brands respond to Nike’s data-driven approach? Will we see a new era of high-tech skateboarding footwear?
The Lunar One Shot’s blend of advanced materials, innovative design features, and pro skater input could set a new standard for performance in the industry. As skaters begin to adopt and test the shoe in real-world conditions, its true impact on skateboarding culture and performance will become clearer.
Regardless of one’s stance on Nike’s presence in skateboarding, the Lunar One Shot represents a significant step forward in skate shoe design. By leveraging their vast resources and technological expertise, Nike has created a product that pushes the boundaries of what’s possible in skateboarding footwear.
As the line between performance and style continues to blur in the skateboarding world, shoes like the Lunar One Shot may play an increasingly important role in shaping the future of the sport. Whether you’re a tech-savvy skater looking for every possible advantage or simply appreciate innovative design, the Nike SB Lunar One Shot offers a glimpse into the potential future of skateboarding footwear.
With its release on December 26, 2013, the skateboarding community will have the opportunity to put the Lunar One Shot to the test. As skaters around the world lace up these innovative shoes and hit the streets, only time will tell if Nike’s bold claims about the Lunar One Shot’s performance will be validated by the demanding standards of the skateboarding world.
Nike SB Lunar One Shot
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A lightweight, data-driven skate shoe designed to maximize board feel and minimize break in time
Graham Hiemstra
While some purists still dispute Nike‘s presence in skateboarding, there’s no denying their contribution to skate shoe design and development. The latest tech to reach the market lies within the Lunar One Shot, a new shoe announced today, 26 November. The Swoosh claims the sleek, slim shoe to be “the most data-informed, wear-tested, technology-packed competitive skate shoe on the market.” Uneasy feelings of a “competitive skate shoe” label aside, the design was reportedly looked over by tech wizards and SB teammates Sean Malto and Shane O’Neill, lending a heavy mark of legitimacy to the flashy sneaker. “Their feedback helped in a range of areas, from perfecting the fit to how the shoe performs while doing certain tricks,” explained senior footwear designer for Nike SB Shawn Carboy.
“In Shane’s case we adjusted the width of the sole to have a better platform for nollie heel flips.”
Design-wise, the Lunar One Shot looks to have taken hints from some of the SB brand’s most successful and best looking shoes—ankle support that resembles that of the much-loved Janoski and a broad single piece toe-box that takes after the most recent Koston 2. Of course the Lunar One Shot upgrades all materials involved, including an entirely synthetic upper with innovative Hyperscreen traction layer applied directly to where metrics showed tester’s experienced the most to wear and tear.
Another, perhaps more notable, design detail is the mesh heel pocket; the external cut-out aims to improve flexibility in a portion of the the shoe prone to slippage. Or as Carboy puts it, “the anatomical shape of the counter derives from the boots in soccer and the cut out is for articulation, in which the shoe is allowed to move with the heel without losing the lockdown needed in the area.
” Plus Lunarlon heel cushioning and midsole add that lightweight walking-on-air feeling that—thanks to Flyknit and Free—we’re all craving. While we have yet to test the Lunar One Shot, we’re confident Carboy knows what he’s doing. Expect to see the Lunar One Shot online directly from Nike SB 26 December.
Photos by Graham Hiemstra
Nike SB Lunar One Shot
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NIKE SB’s LUNAR ONE SHOT CAMPAIGN SHOT IN BUFFALO
(January, 6th, 2014) For Nike SB’s latest line the “Lunar One Shot” released just this week, a production crew of over 50 descended on Buffalo’s Central Terminal, Colonel Ward Pumping Station, Silo City and other parts of Buffalo this past September to capture the this new line in action.
An international multiple media roll out of the“Lunar One Shot” will be covered through TV, web, and print advertising, all of it shot in Buffalo focusing mainly on three of skateboarding’s biggest stars Shane O’Neill, Sean Malto, and Luan Oliveira with some special guests.
After previous Nike SB campaign shoots all over the world, for the Lunar One Shot Campaign, Buffalo beat out Berlin, Nike SB Producer/Project Manager and Buffalo Expat Ben Wall suggested the Central Terminal to the Nike SB Creative Director’s Damion Triplett, Michael Hernandez and Lead Designer Eric Lovejoy. A quick August scouting trip from Portland, the assistance of Central Terminal Restoration Corporation Executive Director Marilyn Rogers, and an extensive scout throughout the City of Buffalo with the Buffalo Niagara Film Office and Sunday Skates JP Gillespie, production was set for and completed on what turned out to be a beautiful late week in September.
(L-R: Nike SB Featured Professional Skate Boarder Sean Malto, Buffalo Mayor Byron Brown, Nike SB Global Marketing Manager Kasper Van Lierop, and Buffalo Native – Nike SB Producer/Project Manager Ben Wall on the Central Terminal Set)
Mayor Byron Brown continued his support for production in Buffalo with City owned location requests which included parts of the terminal and also the Colonel Ward Pumping Station.
Rick Smith allowed filming at the always creatively buzzing Silo City. JP Gillespie gathered a hardworking crew to helped clean and prep the various sets around the city.
(L-R – 1st AC Jeremiah Pitman, 2nd AC Shannon Madden, and BB Grip Nick Earley set up a dolly shot with the Sony Phantom.)
Trish Phelan handled local Production Manager Duties, and Christi Allen served as Assistant Director for the extensive local crew that supported Portland’s AfterAll Productions Ike Martin and Jon Humphries as well as the entire Nike SB Creative Team. The “One Shot” Campaign was shot with two Arri Alexa’s and a Sony Phantom. Director of Photography was Greg Schmitt, with Buffalo’s Shannon Madden serving as a 2nd AC among others.
A hardy group of Nike SB Team Members made their way up to Niagara Falls State Park and the Cave of the Winds. Brazil’s Luan Oliveira leads the way.
Over 27 out of town crew members spent a week hitting Buffalo’s great cuisine at restaurants such as Mother’s, The Anchor Bar, The Black Rock Kitchen, Gabriel’s Gate, The Lodge, Allen Street Hardware, and others.
Along with the current segment featuring Australia’s Shane O’Neill, segments featuring Luan Oliveira starts in 3 weeks, and Sean Malto starting in March.
Nike SB Lunar One Shot – http://www.nike.com/us/en_us/c/skateboarding/lunar-one-shot
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VLC 4 will bring a more modern user interface; planning a literally moonshot
VLC is one of the most popular video apps because it plays just about any format you give it. Fans will be happy to hear that VLC 4 will bring a more modern look to the app in the coming months.
The team behind it is also considering adopting a Plex-style business model to secure the app’s future, and is planning to launch into space – literally…
There is a piece in the log about the past and future of VLC, which starts with the history of the application.
The student staff managing the École Centrale Paris campus network has a problem.
The university’s token ring network has become too slow for students living on campus. For years, technology has done its job, offering access to email and newsgroups. But by the mid-90s, students wanted more. They wanted to download files, surf the web, and most of all play Duke Nukem 3D, which was not possible on the legacy network architecture.
However, the university was unable to provide a network update. Desperate for an outside sponsor, the students struck a deal with a major French broadcaster that wanted to use the campus as a testing ground for an early version of IPTV delivery. Idea: Instead of equipping each dorm room with its own satellite dish and set-top box, students will find a way to broadcast TV signals through their local network.
“The goal of the project was to show that you can resend a satellite feed and decode [it] on conventional machines that will cost a lot less,” said Jean-Baptiste Kempf, President of the VideoLAN Foundation. To do this, the students developed a video server and playback application, which at the time was called VideoLAN Client.
The university’s token ring network has become too slow for students living on campus. For years, technology has done its job, offering access to email and newsgroups. But by the mid-90s, students wanted more. They wanted to download files, surf the web, and most of all play Duke Nukem 3D, which was not possible on the legacy network architecture.
The project was handed over when the students graduated and eventually the team behind it decided to make it open source.It was the Mac that led to the first significant increase in usage.
A few weeks after VLC was released as open source in 2001, a Dutch developer ported it to macOS, causing its first real upsurge in usage. Apple’s initial versions of OS X did not have a built-in DVD player app, and early adopters of the new system turned to VLC as a replacement.
Although VLC remains popular, it does not feature a beautiful or modern user interface. But VideoLAN Foundation President Jean-Baptiste Kempf says that’s about to change.
Twenty years after its first open source release, the app is as popular as ever, with between 800,000 and 1 million downloads every day. In addition to the desktop versions, there are now also official VLC apps for iOS, Android, Apple TV, Android TV, and Chrome OS, among others.
In the coming months, VideoLAN will release VLC 4.0 with an updated user interface. “We’ve redesigned the interface to make it a bit more modern,” Kempf said.The team has always rejected proposals to commercialize the application, but is now considering one possible way to secure VLC in the future.
Kempf pointed to Plex and its ad-supported video services as a model to learn from. “This is something that might work for VLC,” he said.
Oh yes, that moon shot…
Videolan also plans to celebrate its 20th anniversary this year by starting literally with a lunar footage: the team wants to install a video time capsule aboard the first commercial lunar spaceflight later this year, and is currently asking VLC users to submit their own videos. “There are a lot of people in the VideoLAN community who really love space,” said Kempf. “We have SpaceX fans, dedicated fans” […] “The moon is absolutely idiotic, but it’s so much fun.
”No word yet on a release date for VLC 4, but stay tuned.
Redrecords photo from Pexels
Peter Drucker’s Essential Management Practices
Peter Drucker was one of the most influential business thinkers of the 20th century. He taught management at Bennington College and New York University.
Published 39 books and 900 scientific articles. Developed one of the country’s first MBA programs for working professionals. He was consulted by the heads of General Motors, Sears, General Electric, IBM, Intel, and even George W. Bush.
Peter Drucker saw the future so deeply that all his management advice is still relevant today. We collected the rules that the scientist believed in.
Do not lead, but lead
Drucker argued that management makes work difficult for those who do it. Sometimes a manager gets so caught up in improvements and optimization that it distracts employees.
Give them freedom of action and free them from unnecessary management decisions.
And if the leader does not trust his subordinates, then, most likely, the wrong people are at the helm.
Every leader must be a leader first, and only then a boss. The manager is needed to give tools for work and provide comfortable conditions.
But a manager should never impose his methods of work, especially on workers in the intellectual sphere.
The mission of a leader in a company is to infect people with an idea.
The charisma of a leader is good, but his ideas are much more important. Periodically review your management methods, analyze which ones are not working and why.
To retain good employees, give them a “moonshot”
The term “moonshot” was coined by Peter Diamandis, an American aviation engineer and entrepreneur. He explained the phenomenon when a great goal creates attraction and keeps employees in its orbit.
Peter Drucker also considered this method of retaining personnel to be the best. Monetary motivation or career growth does not compare with the desire to do great things. The ability to reach the top is the best engine of progress.
And if you give employees an understanding of how big their work can be, they won’t think about quitting. Well, if tests scare employees, the company does not need such people.
Before starting a task, ask why it is needed at all
Managers start their day with planning. Every day they spend time thinking about what tasks to solve first and how to do it. But Drucker advises first asking yourself why the task even came about and whether it is important.
Now the quantity is not important, the main thing is how well you do your work and how much benefit it brings. After a critical assessment of cases, a third of them will disappear as unnecessary.
Boredom is only your area of responsibility
Peter Drucker devoted himself completely to his work. He called interest the main driving force.
“It is difficult to work for those who are indifferent and have no purpose,” he said.
And assured that if you are bored, it is only your fault. It means that you do not understand your goal or do not love your job.
The same idea is conveyed by Mark Manson in his book “The Subtle Art of Giving a Fuck”.
An American entrepreneur advises you to start taking responsibility for your life: only in this way will you think differently and make meaningful decisions.
Volunteer Employees
After his retirement, Drucker gave business advice to volunteer organizations and instilled business acumen in them. Volunteers are people inspired by a common idea, a goal.
It is their commitment that makes it possible to achieve results.
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Drucker’s experience with non-profit organizations suggested that the same commitment should be instilled in employees.
Make ideological volunteers out of your employees and then they will grab the job themselves.
A sense of social responsibility at work is inherent in Generation Y and Z workers, as Drucker predicted. Relinquish the past While the manager relishes past successes, achievements, getting the company into the prestigious top, the work is worth it, and the company remains at the same level.
Development is a continuous process that requires daily effort. Only when the leader strives for more, is dissatisfied with the current state of affairs, does the company have a future.
Follow the sports principle: once you’re off the podium, you’re nobody and you need to work hard again.
Bellman’s principle of optimality can also be applied here. The mathematical method is perfectly applicable in real life situations. It is to make the best decision in the conditions in which you are.
Forget about all missed opportunities and act as efficiently as possible in the current conditions in life and business.
The key is marketing and technology
Business innovation brings products and solutions. Marketing sells them. All other stages and processes are just costs that lead to the main goal.
They do not give a great return, so you need to spend time and investment on them to a minimum. Focus on the core tasks and it will pay more dividends.
Make the product sell itself
Most people use marketing techniques to sell their product.
To advertise qualitatively, to form the correct perception of the brand. But Peter Drucker argued that the goal of marketing is for a product to sell itself.
To do this, marketers conduct research, study the audience and customer needs. Marketing is needed to give the buyer what he needs, and not to impose a product.
Build and apply knowledge
Continually add and use knowledge. After all, if you do not apply skills in your field, they will simply evaporate. Also, be a picky consumer in education.
Choose courses, lectures and seminars on current topics from the best teachers. Otherwise, you will waste your time, money and effort.
Drucker paid special attention to reading useful literature. Business books, analytical papers, and author cases are the best teaching aids.
Create a positive environment for employees to acquire new knowledge.
