How does Nike SB’s Lunar One Shot incorporate data-informed design. What innovative features make it a groundbreaking competitive skate shoe. Why are professional skateboarders praising its performance and fit.
The Evolution of Nike’s Presence in Skateboarding
Nike’s journey into the world of skateboarding has been met with both enthusiasm and skepticism. While purists may still debate the sportswear giant’s place in skate culture, there’s no denying the significant impact Nike has had on skate shoe design and technology. The company’s commitment to innovation and performance has pushed the boundaries of what’s possible in skateboarding footwear.
Nike SB, the brand’s skateboarding division, has consistently delivered products that blend cutting-edge technology with the needs of professional and amateur skaters alike. This dedication to progression has culminated in the release of the Lunar One Shot, a shoe that represents a leap forward in skate shoe design.
Introducing the Nike SB Lunar One Shot: A Data-Driven Revolution
On November 26, 2013, Nike SB unveiled the Lunar One Shot, a shoe that promises to redefine the standards of competitive skateboarding footwear. Described as “the most data-informed, wear-tested, technology-packed competitive skate shoe on the market,” the Lunar One Shot is the result of extensive research, development, and collaboration with top athletes.
The term “competitive skate shoe” may raise eyebrows among some skaters who view skateboarding as an art form rather than a competitive sport. However, the Lunar One Shot’s design focuses on enhancing performance and comfort for skaters of all levels, whether they’re competing in contests or simply pushing their limits at the local skatepark.
Collaborative Design: Insights from Professional Skaters
What sets the Lunar One Shot apart from other skate shoes on the market? A key factor is the involvement of professional skateboarders in its development. Nike SB team riders Sean Malto and Shane O’Neill played integral roles in refining the shoe’s design, providing valuable feedback throughout the process.
Shawn Carboy, senior footwear designer for Nike SB, emphasized the importance of this collaboration: “Their feedback helped in a range of areas, from perfecting the fit to how the shoe performs while doing certain tricks. In Shane’s case, we adjusted the width of the sole to have a better platform for nollie heel flips.”
This level of athlete input ensures that the Lunar One Shot isn’t just a product of laboratory testing, but a shoe that addresses the real-world needs and preferences of elite skateboarders.
Innovative Design Elements: Blending Form and Function
The Lunar One Shot’s aesthetic draws inspiration from some of Nike SB’s most successful and visually appealing shoes. Observant skaters will notice design cues reminiscent of popular models like the Stefan Janoski and the Koston 2. However, the Lunar One Shot takes these familiar elements and elevates them with cutting-edge materials and construction techniques.
- Synthetic upper for durability and reduced break-in time
- Hyperscreen traction layer strategically applied to high-wear areas
- Mesh heel pocket for improved flexibility and lockdown
- Lunarlon heel cushioning and midsole for lightweight comfort
One of the most notable design features is the mesh heel pocket. This external cut-out is designed to improve flexibility in an area of the shoe that’s often prone to slippage. Carboy explains, “The anatomical shape of the counter derives from soccer boots, and the cut-out is for articulation, allowing the shoe to move with the heel without losing the lockdown needed in the area.”
Material Innovation: Enhancing Performance and Durability
The Lunar One Shot’s upper is constructed entirely from synthetic materials, a departure from traditional suede or canvas skate shoes. This choice of materials serves multiple purposes:
- Reduced break-in time, allowing skaters to perform at their best right out of the box
- Improved durability, extending the life of the shoe
- Consistent fit and feel throughout the shoe’s lifespan
- Enhanced board feel for precise control
The Hyperscreen traction layer is a standout feature of the Lunar One Shot. This innovative material is applied directly to areas of the shoe that experience the most wear and tear, as determined by Nike’s extensive testing and data collection. By reinforcing these critical zones, the Lunar One Shot aims to outlast and outperform traditional skate shoes.
Comfort and Cushioning: The Lunarlon Advantage
While durability and board feel are crucial aspects of any skate shoe, comfort can’t be overlooked, especially for skaters who spend hours on their feet. The Lunar One Shot addresses this need with the inclusion of Lunarlon cushioning technology in the heel and midsole.
Lunarlon, a proprietary foam developed by Nike, offers a unique combination of softness and responsiveness. This material provides excellent impact protection without sacrificing the low-profile feel that skaters demand. The result is a shoe that delivers the elusive “walking-on-air” sensation that many athletes crave, thanks to the popularity of Nike’s Flyknit and Free technologies in other sports.
The Future of Skate Shoe Design: Data-Driven Innovation
The Nike SB Lunar One Shot represents a shift in how skate shoes are designed and manufactured. By leveraging data analytics, advanced materials, and direct input from professional athletes, Nike has created a shoe that pushes the boundaries of what’s possible in skateboarding footwear.
As skateboarding continues to evolve, both as a sport and a cultural movement, we can expect to see more data-driven innovations in shoe design. The Lunar One Shot sets a new standard for performance, comfort, and durability that other brands will likely strive to match or exceed.
Potential Impact on Skateboarding Performance
How might the Lunar One Shot’s advanced features affect skateboarders’ performance? While individual results will vary, the shoe’s design aims to provide several potential benefits:
- Improved consistency in trick execution due to enhanced board feel
- Reduced fatigue during long sessions thanks to superior cushioning
- Increased confidence when attempting technical maneuvers
- Better overall foot health and reduced risk of impact-related injuries
As more skaters adopt technologically advanced footwear like the Lunar One Shot, we may see a rise in the overall level of skateboarding progression. Tricks that were once considered extremely difficult may become more accessible, pushing the limits of what’s possible on a skateboard.
The Debate: Technology vs. Tradition in Skate Culture
The release of the Lunar One Shot is likely to reignite discussions about the role of technology in skateboarding. Some traditionalists argue that advanced materials and data-driven design take away from the raw, DIY spirit that has long defined skate culture. Others welcome these innovations, seeing them as tools that enable skaters to push their skills to new heights.
This debate raises several thought-provoking questions:
- Does technological advancement in skate shoes enhance or detract from the essence of skateboarding?
- How can brands balance innovation with respect for skateboarding’s cultural heritage?
- Will high-tech skate shoes create a divide between those who can afford them and those who can’t?
- What responsibility do shoe manufacturers have in preserving the accessibility and inclusivity of skateboarding?
As the skateboarding community grapples with these questions, it’s clear that the Lunar One Shot represents more than just a new product launch. It’s a catalyst for important conversations about the future of skate culture and the role of technology in shaping that future.
Availability and Market Reception
The Nike SB Lunar One Shot is set to hit the market on December 26, 2013, available for purchase directly from Nike SB’s online store. This strategic release date, just after the holiday season, positions the shoe as a potential must-have item for skaters looking to start the new year with cutting-edge gear.
While it’s too early to gauge the long-term market reception of the Lunar One Shot, initial reactions from the skateboarding community have been mixed. Many are excited about the shoe’s innovative features and the potential performance benefits, while others express concern about the increasing corporatization of skateboarding culture.
Price Point and Accessibility
One factor that will likely influence the Lunar One Shot’s adoption rate is its price point. High-tech skateboarding shoes often come with a premium price tag, which can be a barrier for some skaters, particularly younger ones or those in economically disadvantaged areas.
Nike SB will need to carefully balance the advanced features of the Lunar One Shot with a price that makes it accessible to a wide range of skaters. If the shoe proves to offer significant performance advantages, it may be worth the investment for serious skaters looking to gain a competitive edge.
Potential Impact on Skateboarding Industry
The release of the Lunar One Shot could have ripple effects throughout the skateboarding industry. Other shoe manufacturers may feel pressure to invest more heavily in research and development to keep pace with Nike’s innovations. This could lead to a new era of rapid advancement in skate shoe technology, benefiting skaters with a wider range of high-performance options.
However, smaller, skater-owned brands may struggle to compete with the resources of a global corporation like Nike. This situation could lead to further consolidation in the skateboarding industry, potentially altering the landscape of skate culture.
Looking Ahead: The Future of Nike SB and Skate Shoe Innovation
The Lunar One Shot represents a significant milestone in Nike SB’s journey to establish itself as a leader in skateboarding footwear. As the brand continues to invest in research, development, and collaborations with professional athletes, we can expect to see even more groundbreaking designs in the future.
Some potential areas for future innovation in skate shoe design include:
- Integration of smart technology for performance tracking and analysis
- Development of sustainable materials that meet the durability demands of skateboarding
- Customizable elements that allow skaters to fine-tune their shoes for specific styles or tricks
- Advancements in impact protection to reduce the long-term physical toll of skateboarding
As Nike SB pushes the boundaries of what’s possible in skate shoe design, it will be fascinating to see how the rest of the industry responds. Will we see a technological arms race among shoe manufacturers, or will there be a resurgence of interest in more traditional, stripped-down designs?
The Role of Data in Future Skate Shoe Development
The data-driven approach used in designing the Lunar One Shot is likely to become more prevalent in the skateboarding industry. As technology advances, we may see more sophisticated methods of collecting and analyzing data on skaters’ movements, preferences, and wear patterns.
This wealth of information could lead to increasingly personalized skate shoe designs, tailored to individual skaters’ styles and needs. Imagine a future where skaters can have custom shoes created based on a 3D scan of their feet and an analysis of their skating technique.
Balancing Innovation with Skateboarding’s Core Values
As Nike SB and other brands continue to push the envelope of skate shoe technology, they’ll need to remain mindful of skateboarding’s roots and cultural significance. The challenge will be to innovate in ways that enhance the skateboarding experience without losing sight of the creativity, freedom, and individuality that define skate culture.
Successful brands will likely be those that can strike a balance between cutting-edge performance and authentic connection to the skateboarding community. This may involve continued collaboration with professional and amateur skaters, support for local skate scenes, and a commitment to making advanced technology accessible to skaters of all backgrounds.
The Nike SB Lunar One Shot is more than just a new skate shoe; it’s a glimpse into the future of skateboarding footwear. As the line between technology and tradition continues to blur, the skateboarding community will play a crucial role in shaping the direction of this evolution. Whether embraced or challenged, innovations like the Lunar One Shot are sure to keep the conversation around skateboarding culture vibrant and dynamic for years to come.
Nike SB Lunar One Shot
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A lightweight, data-driven skate shoe designed to maximize board feel and minimize break in time
Graham Hiemstra
While some purists still dispute Nike‘s presence in skateboarding, there’s no denying their contribution to skate shoe design and development. The latest tech to reach the market lies within the Lunar One Shot, a new shoe announced today, 26 November. The Swoosh claims the sleek, slim shoe to be “the most data-informed, wear-tested, technology-packed competitive skate shoe on the market.” Uneasy feelings of a “competitive skate shoe” label aside, the design was reportedly looked over by tech wizards and SB teammates Sean Malto and Shane O’Neill, lending a heavy mark of legitimacy to the flashy sneaker. “Their feedback helped in a range of areas, from perfecting the fit to how the shoe performs while doing certain tricks,” explained senior footwear designer for Nike SB Shawn Carboy.
“In Shane’s case we adjusted the width of the sole to have a better platform for nollie heel flips.”
Design-wise, the Lunar One Shot looks to have taken hints from some of the SB brand’s most successful and best looking shoes—ankle support that resembles that of the much-loved Janoski and a broad single piece toe-box that takes after the most recent Koston 2. Of course the Lunar One Shot upgrades all materials involved, including an entirely synthetic upper with innovative Hyperscreen traction layer applied directly to where metrics showed tester’s experienced the most to wear and tear.
Another, perhaps more notable, design detail is the mesh heel pocket; the external cut-out aims to improve flexibility in a portion of the the shoe prone to slippage. Or as Carboy puts it, “the anatomical shape of the counter derives from the boots in soccer and the cut out is for articulation, in which the shoe is allowed to move with the heel without losing the lockdown needed in the area.
” Plus Lunarlon heel cushioning and midsole add that lightweight walking-on-air feeling that—thanks to Flyknit and Free—we’re all craving. While we have yet to test the Lunar One Shot, we’re confident Carboy knows what he’s doing. Expect to see the Lunar One Shot online directly from Nike SB 26 December.
Photos by Graham Hiemstra
Nike SB Lunar One Shot
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Amazon.
com | Nike Men’s Lunar Oneshot SB WC Light Crimson/Deep Royal Blue 645019-604 Shoe
| Price: | $59.99$59.99 – $139.00$139.00 |
Size:
Select 7 8 Select
Update Page
Size Chart
US MEN’S SHOES
| Brand Size | UK Size | Europe | Japan | Shoe Width | Heel to toe |
|---|---|---|---|---|---|
| 3.5 | 3 | 35.5 | 22.5 | ||
| 4 | 3.5 | 36 | 23 | ||
| 4.5 | 4 | 36.5 | 23.5 | ||
| 5 | 4. 5 | 37.5 | 23.5 | ||
| 5.5 | 5 | 38 | 24 | ||
| 6 | 5.5 | 38.5 | 24 | ||
| 6.5 | 6 | 39 | 24.5 | ||
| 7 | 6 | 40 | 25 | ||
| 7.5 | 6.5 | 40.5 | 25.5 | ||
| 8 | 7 | 41 | 26 | 3.8 | 9.9 |
| 8.5 | 7.5 | 42 | 26.5 | 3.8 | 10.1 |
| 9 | 8 | 42.5 | 27 | 3.9 | 10.3 |
| 9.5 | 8.5 | 43 | 27.5 | 3.9 | 10.4 |
| 10 | 9 | 44 | 28 | 4 | 10.6 |
| 10.5 | 9.5 | 44.5 | 28.5 | 4 | 10.8 |
| 11 | 10 | 45 | 29 | 4.1 | 10.9 |
| 11.5 | 10.5 | 45.5 | 29.5 | 4.1 | 11.1 |
| 12 | 11 | 46 | 30 | 4. 3 | 11.3 |
| 12.5 | 11.5 | 47 | 30.5 | 4.3 | 11.5 |
| 13 | 12 | 47.5 | 31 | 4.4 | 11.7 |
| 13.5 | 12.5 | 48 | 31.5 | 4.5 | 11.8 |
| 14 | 13 | 48.5 | 32 | 4.6 | 12 |
| 14.5 | 13.5 | 49 | 32.5 | 4.6 | 12.2 |
| 15 | 14 | 49.5 | 33 | 4.6 | 12.3 |
| 15.5 | 14.5 | 50 | 33.5 | 4.6 | |
| 16 | 15 | 50.5 | 34 | ||
| 16.5 | 15.5 | 51 | 34.5 | ||
| 17 | 16 | 51.5 | 35 | ||
| 17.5 | 16.5 | 52 | 35.5 | ||
| 18 | 17 | 52.5 | 36 |
US MEN’S SHOES – NARROW
| Brand Size | UK Size | Europe | Japan | Shoe Width | Heel to toe |
|---|---|---|---|---|---|
3. 5 | 3 | 35.5 | 22.5 | ||
| 4 | 3.5 | 36 | 23 | ||
| 4.5 | 4 | 36.5 | 23.5 | ||
| 5 | 4.5 | 37.5 | 23.5 | ||
| 5.5 | 5 | 38 | 24 | ||
| 6 | 5.5 | 38.5 | 24 | ||
| 6.5 | 6 | 39 | 24.5 | ||
| 7 | 6 | 40 | 25 | ||
| 7.5 | 6.5 | 40.5 | 25.5 | ||
| 8 | 7 | 41 | 26 | 3.6 | 9.9 |
| 8.5 | 7.5 | 42 | 26.5 | 3.6 | 10.1 |
| 9 | 8 | 42.5 | 27 | 3.7 | 10.3 |
| 9.5 | 8.5 | 43 | 27.5 | 3.7 | 10.4 |
| 10 | 9 | 44 | 28 | 3.8 | 10.6 |
| 10.5 | 9.5 | 44. 5 | 28.5 | 3.8 | 10.8 |
| 11 | 10 | 45 | 29 | 3.9 | 10.9 |
| 11.5 | 10.5 | 45.5 | 29.5 | 4 | 11.1 |
| 12 | 11 | 46 | 30 | 4.1 | 11.3 |
| 12.5 | 11.5 | 47 | 30.5 | 4.1 | 11.5 |
| 13 | 12 | 47.5 | 31 | 4.2 | 11.7 |
| 13.5 | 12.5 | 48 | 31.5 | 4.2 | 11.8 |
| 14 | 13 | 48.5 | 32 | 4.3 | 12 |
| 14.5 | 13.5 | 49 | 32.5 | 4.3 | 12.2 |
| 15 | 14 | 49.5 | 33 | 4.4 | 12.3 |
| 15.5 | 14.5 | 50 | 33.5 | 4.4 | |
| 16 | 15 | 50.5 | 34 | ||
| 16.5 | 15.5 | 51 | 34.5 | ||
| 17 | 16 | 51. 5 | 35 | ||
| 17.5 | 16.5 | 52 | 35.5 | ||
| 18 | 17 | 52.5 | 36 |
US MEN’S SHOES – WIDE
| Brand Size | UK Size | Europe | Japan | Shoe Width | Heel to toe |
|---|---|---|---|---|---|
| 3.5 | 3 | 35.5 | 22.5 | ||
| 4 | 3.5 | 36 | 23 | ||
| 4.5 | 4 | 36.5 | 23.5 | ||
| 5 | 4.5 | 37.5 | 23.5 | ||
| 5.5 | 5 | 38 | 24 | ||
| 6 | 5.5 | 38.5 | 24 | ||
| 6.5 | 6 | 39 | 24.5 | ||
| 7 | 6 | 40 | 25 | ||
| 7.5 | 6.5 | 40.5 | 25.5 | ||
| 8 | 7 | 41 | 26 | 3.9 | 9.9 |
8. 5 | 7.5 | 42 | 26.5 | 4 | 10.1 |
| 9 | 8 | 42.5 | 27 | 4.1 | 10.3 |
| 9.5 | 8.5 | 43 | 27.5 | 4.1 | 10.4 |
| 10 | 9 | 44 | 28 | 4.2 | 10.6 |
| 10.5 | 9.5 | 44.5 | 28.5 | 4.2 | 10.8 |
| 11 | 10 | 45 | 29 | 4.3 | 10.9 |
| 11.5 | 10.5 | 45.5 | 29.5 | 4.3 | 11.1 |
| 12 | 11 | 46 | 30 | 4.4 | 11.3 |
| 12.5 | 11.5 | 47 | 30.5 | 4.5 | 11.5 |
| 13 | 12 | 47.5 | 31 | 4.3 | 11.7 |
| 13.5 | 12.5 | 48 | 31.5 | 4.7 | 11.8 |
| 14 | 13 | 48.5 | 32 | 4.8 | 12 |
| 14.5 | 13.5 | 49 | 32. 5 | 4.8 | 12.2 |
| 15 | 14 | 49.5 | 33 | 4.8 | 12.3 |
| 15.5 | 14.5 | 50 | 33.5 | 4.8 | |
| 16 | 15 | 50.5 | 34 | ||
| 16.5 | 15.5 | 51 | 34.5 | ||
| 17 | 16 | 51.5 | 35 | ||
| 17.5 | 16.5 | 52 | 35.5 | ||
| 18 | 17 | 52.5 | 36 |
VLC 4 will bring a more modern user interface; planning a literally moonshot
VLC is one of the most popular video apps because it plays just about any format you give it. Fans will be happy to hear that VLC 4 will bring a more modern look to the app in the coming months.
The team behind it is also considering adopting a Plex-style business model to secure the app’s future, and is planning to launch into space – literally…
There is a piece in the log about the past and future of VLC, which starts with the history of the application.
The student staff managing the École Centrale Paris campus network has a problem. The university’s token ring network has become too slow for students living on campus. For years, technology has done its job, offering access to email and newsgroups. But by the mid-90s, students wanted more. They wanted to download files, surf the web, and most of all play Duke Nukem 3D, which was not possible on the legacy network architecture.
However, the university was unable to provide a network update. Desperate for an outside sponsor, the students struck a deal with a major French broadcaster that wanted to use the campus as a testing ground for an early version of IPTV delivery. Idea: Instead of equipping each dorm room with its own satellite dish and set-top box, students will find a way to broadcast TV signals through their local network.
“The goal of the project was to show that you can resend a satellite feed and decode [it] on conventional machines that will cost a lot less,” said Jean-Baptiste Kempf, President of the VideoLAN Foundation.
To do this, the students developed a video server and playback application, which at the time was called VideoLAN Client. The project was handed over when the students graduated and eventually the team behind it decided to make it open source.
To do this, the students developed a video server and playback application, which at the time was called VideoLAN Client. The project was handed over when the students graduated and eventually the team behind it decided to make it open source.It was the Mac that led to the first significant increase in usage.
A few weeks after VLC was released as open source in 2001, a Dutch developer ported it to macOS, causing its first real upsurge in usage. Apple’s initial versions of OS X did not have a built-in DVD player app, and early adopters of the new system turned to VLC as a replacement.
Although VLC remains popular, it does not feature a beautiful or modern user interface. But VideoLAN Foundation President Jean-Baptiste Kempf says that’s about to change.
Twenty years after its first open source release, the app is as popular as ever, with between 800,000 and 1 million downloads every day. In addition to the desktop versions, there are now also official VLC apps for iOS, Android, Apple TV, Android TV, and Chrome OS, among others.
In the coming months, VideoLAN will release VLC 4.0 with an updated user interface. “We’ve redesigned the interface to make it a bit more modern,” Kempf said.The team has always rejected proposals to commercialize the application, but is now considering one possible way to secure VLC in the future.
Kempf pointed to Plex and its ad-supported video services as a model to learn from. “This is something that might work for VLC,” he said.
Oh yes, that moon shot…
Videolan also plans to celebrate its 20th anniversary this year by starting literally with a lunar footage: the team wants to install a video time capsule aboard the first commercial lunar spaceflight later this year, and is currently asking VLC users to submit their own videos. “There are a lot of people in the VideoLAN community who really love space,” said Kempf. “We have SpaceX fans, dedicated fans” […] “The moon is absolutely idiotic, but it’s so much fun.
”No word yet on a release date for VLC 4, but stay tuned.
Redrecords photo from Pexels
Peter Drucker’s Essential Management Practices
Peter Drucker was one of the most influential business thinkers of the 20th century. He taught management at Bennington College and New York University.
Published 39 books and 900 scientific articles. Developed one of the country’s first MBA programs for working professionals. He was consulted by the heads of General Motors, Sears, General Electric, IBM, Intel, and even George W. Bush.
Peter Drucker saw the future so deeply that all his management advice is still relevant today. We collected the rules that the scientist believed in.
Do not lead, but lead
Drucker argued that management makes work difficult for those who do it. Sometimes a manager gets so caught up in improvements and optimization that it distracts employees.
Give them freedom of action and free them from unnecessary management decisions.
And if the leader does not trust his subordinates, then, most likely, the wrong people are at the helm.
Every leader must be a leader first, and only then a boss. The manager is needed to give tools for work and provide comfortable conditions.
But a manager should never impose his methods of work, especially on workers in the intellectual sphere.
The mission of a leader in a company is to infect people with an idea.
The charisma of a leader is good, but his ideas are much more important. Periodically review your management methods, analyze which ones are not working and why.
To retain good employees, give them a “moonshot”
The term “moonshot” was coined by Peter Diamandis, an American aviation engineer and entrepreneur. He explained the phenomenon when a great goal creates attraction and keeps employees in its orbit.
Peter Drucker also considered this method of retaining personnel to be the best. Monetary motivation or career growth does not compare with the desire to do great things. The ability to reach the top is the best engine of progress.
And if you give employees an understanding of how big their work can be, they won’t think about quitting. Well, if tests scare employees, the company does not need such people.
Before starting a task, ask why it is needed at all
Managers start their day with planning. Every day they spend time thinking about what tasks to solve first and how to do it. But Drucker advises first asking yourself why the task even came about and whether it is important.
Now the quantity is not important, the main thing is how well you do your work and how much benefit it brings. After a critical assessment of cases, a third of them will disappear as unnecessary.
Boredom is only your area of responsibility
Peter Drucker devoted himself completely to his work. He called interest the main driving force.
“It is difficult to work for those who are indifferent and have no purpose,” he said.
And assured that if you are bored, it is only your fault. It means that you do not understand your goal or do not love your job.
The same idea is conveyed by Mark Manson in his book “The Subtle Art of Giving a Fuck”.
An American entrepreneur advises you to start taking responsibility for your life: only in this way will you think differently and make meaningful decisions.
Volunteer Employees
After his retirement, Drucker gave business advice to volunteer organizations and instilled business acumen in them. Volunteers are people inspired by a common idea, a goal.
It is their commitment that makes it possible to achieve results.
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Drucker’s experience with non-profit organizations suggested that the same commitment should be instilled in employees.
Make ideological volunteers out of your employees and then they will grab the job themselves.
A sense of social responsibility at work is inherent in Generation Y and Z workers, as Drucker predicted. Relinquish the past While the manager relishes past successes, achievements, getting the company into the prestigious top, the work is worth it, and the company remains at the same level.
Development is a continuous process that requires daily effort. Only when the leader strives for more, is dissatisfied with the current state of affairs, does the company have a future.
Follow the sports principle: once you’re off the podium, you’re nobody and you need to work hard again.
Bellman’s principle of optimality can also be applied here. The mathematical method is perfectly applicable in real life situations. It is to make the best decision in the conditions in which you are.
Forget about all missed opportunities and act as efficiently as possible in the current conditions in life and business.
The key is marketing and technology
Business innovation brings products and solutions. Marketing sells them. All other stages and processes are just costs that lead to the main goal.
They do not give a great return, so you need to spend time and investment on them to a minimum. Focus on the core tasks and it will pay more dividends.
Make the product sell itself
Most people use marketing techniques to sell their product.
To advertise qualitatively, to form the correct perception of the brand. But Peter Drucker argued that the goal of marketing is for a product to sell itself.
To do this, marketers conduct research, study the audience and customer needs. Marketing is needed to give the buyer what he needs, and not to impose a product.
Build and apply knowledge
Continually add and use knowledge. After all, if you do not apply skills in your field, they will simply evaporate. Also, be a picky consumer in education.
Choose courses, lectures and seminars on current topics from the best teachers. Otherwise, you will waste your time, money and effort.
Drucker paid special attention to reading useful literature. Business books, analytical papers, and author cases are the best teaching aids.
Create a positive environment for employees to acquire new knowledge.
