Nike cleats .com. The 5 Most Expensive Soccer Cleats: Elite Performance at a Premium

What are the most expensive soccer cleats on the market today. How much do top-tier soccer boots cost. Which brands produce the priciest cleats for soccer players. What features justify the high price tags of premium soccer shoes.

Nike Dominates the High-End Soccer Cleat Market

When it comes to premium soccer footwear, Nike reigns supreme. The iconic sportswear brand consistently produces some of the most technologically advanced and expensive soccer cleats available. Let’s examine the top contenders in the ultra-premium soccer shoe category:

1. Nike Mercurial Superfly – $1000

Topping the list at an eye-watering $1000 price point is the Nike Mercurial Superfly. These elite boots represent the pinnacle of soccer cleat engineering and design. But what makes them worth such a hefty sum?

• Designed for explosive speed and acceleration
• Incorporates premium L-leather and Flyknit materials
• Features Nike’s proprietary All Conditions Control technology
• Dynamic Fit Collar for enhanced comfort and ball feel
• Flywire cables integrated into the upper for lockdown fit
• Carbon fiber soleplate for optimal traction and power transfer

While the price tag may seem outrageous to casual players, elite professionals who demand the absolute best from their equipment find value in these cutting-edge cleats. The combination of premium materials, advanced technologies, and meticulous craftsmanship justifies the cost for those at the highest levels of the sport.

2. Nike Mercurial What The Superfly IV – $550

Coming in at a (relatively) more modest $550 is the Nike Mercurial What The Superfly IV. This eye-catching boot combines elements from various past Mercurial designs into one unique package. But beyond its striking aesthetics, what makes this cleat special?

• Commemorative design celebrating the Mercurial line’s history
• Incorporates Flyknit technology for a sock-like fit
• Features a lightweight, synthetic upper for exceptional ball feel
• Dynamic Fit Collar provides ankle support and enhanced touch
• Carbon fiber soleplate delivers responsive traction

For collectors and Mercurial enthusiasts, the What The Superfly IV represents a piece of soccer boot history. Its limited availability and unique design contribute significantly to its premium pricing.

Understanding the High Cost of Elite Soccer Cleats

Why do some soccer cleats command such astronomical prices? Several factors contribute to the premium pricing of top-tier soccer boots:

1. Research and Development: Brands invest heavily in developing new technologies and materials to enhance performance.
2. Premium Materials: High-end cleats often incorporate expensive, high-quality materials like kangaroo leather and carbon fiber.
3. Limited Production: Some premium models are produced in small quantities, driving up their exclusivity and price.
4. Marketing and Endorsements: Partnerships with star players and extensive marketing campaigns add to the overall cost.
5. Brand Prestige: Established brands can command higher prices based on their reputation and perceived quality.

Do these factors truly justify the exorbitant prices? For professional players and serious enthusiasts, the answer is often yes. The marginal performance gains and prestige associated with wearing top-tier cleats can make a significant difference at the highest levels of competition.

Adidas Enters the Premium Cleat Arena

While Nike dominates the upper echelons of soccer cleat pricing, Adidas is not far behind with its own premium offerings. How do Adidas’ top-tier cleats compare to Nike’s in terms of price and features?

3. Adidas Predator Mania – $350

The Adidas Predator Mania, a modern reimagining of a classic design, comes in at $350. What sets this cleat apart from its competitors?

• Kangaroo leather upper for superior comfort and touch
• Iconic fold-over tongue design
• Predator elements on forefoot for enhanced ball control
• Split outsole design for improved traction and agility
• Limited edition status adds to its value

While not reaching the price heights of Nike’s top offerings, the Predator Mania commands a premium for its combination of classic styling and modern performance features. Its appeal to both nostalgic fans and performance-focused players contributes to its high price point.

The Role of Limited Editions in Premium Cleat Pricing

Limited edition releases play a significant role in driving up the prices of soccer cleats. How do these special releases impact the market for premium soccer footwear?

Limited edition cleats often feature unique colorways, materials, or designs that set them apart from standard releases. Their scarcity creates a sense of exclusivity that appeals to collectors and enthusiasts. This artificial scarcity allows brands to charge premium prices, sometimes well above the cost of their regular high-end models.

Examples of limited edition cleats that have commanded high prices include:

• Commemorative releases celebrating historic moments or players
• Collaboration models with fashion designers or artists
• Special colorways for major tournaments or holidays
• Personalized models for star players

These limited releases not only generate immediate revenue but also create buzz and desirability around a brand’s entire cleat lineup. The halo effect of these premium models can boost sales across a brand’s entire soccer footwear range.

The Impact of Player Endorsements on Cleat Prices

How do partnerships with star players influence the pricing of soccer cleats? Player endorsements are a crucial factor in the marketing and pricing strategies of major soccer brands.

When a brand signs a high-profile player to wear and promote their cleats, they’re not just paying for the player’s feet – they’re investing in the player’s entire image and fan base. This investment is often reflected in the pricing of the cleats associated with that player.

Key ways player endorsements impact cleat pricing include:

• Signature models command premium prices due to player association
• Marketing costs for player-centered campaigns are factored into pricing
• Player feedback drives R&D, potentially leading to more advanced (and expensive) designs
• The prestige of wearing a star player’s chosen cleats allows for higher pricing across the brand’s range

A prime example is the partnership between Neymar Jr. and Puma. The massive deal, reportedly worth over $25 million annually, allows Puma to price its Neymar-associated cleats at a premium, capitalizing on the Brazilian star’s global appeal.

Are Expensive Cleats Worth the Investment?

Given the high prices of premium soccer cleats, many players wonder if they’re worth the investment. How can one determine if spending hundreds of dollars on soccer shoes is justifiable?

The value proposition of expensive cleats depends largely on the individual player’s needs, level of play, and financial situation. Factors to consider include:

• Performance benefits: Do the technological advancements truly enhance your game?
• Durability: Will the cleats last longer than cheaper alternatives?
• Comfort: Does the premium construction provide superior fit and feel?
• Frequency of use: How often will you wear the cleats?
• Personal enjoyment: Does wearing top-tier cleats increase your confidence and enjoyment of the game?

For professional and high-level amateur players, the marginal performance gains and psychological benefits of wearing premium cleats can justify the cost. However, for casual players or those on a budget, mid-range options often provide excellent performance at a more reasonable price point.

The Future of Premium Soccer Cleat Technology

As technology continues to advance, what can we expect from the next generation of premium soccer cleats? The future of high-end soccer footwear is likely to involve even more sophisticated materials and manufacturing techniques.

Potential developments in premium cleat technology may include:

• 3D-printed components for custom fit and performance
• Advanced sensors for real-time performance tracking
• Self-adapting materials that adjust to playing conditions
• Sustainable, high-performance eco-friendly materials
• Integration with augmented reality for training purposes

As these technologies emerge, we can expect to see even higher price points for the most advanced soccer cleats. The arms race between major brands to produce the most innovative and high-performance soccer footwear shows no signs of slowing down.

Will these advancements truly revolutionize the game, or will they simply drive prices higher without significant on-field benefits? Only time will tell, but one thing is certain: the world of premium soccer cleats will continue to evolve, pushing the boundaries of both technology and pricing.

The Most Expensive Soccer Cleats Right Now

Football or Soccer, as Many People Call It, Is the Game of the World.

There is probably no one in the world who hasn’t heard about this game. Soccer has a massive fan base. There are thousands of young guns out there who wish to represent their nation at the international level and play for their favorite club. Though it is important to have the willpower to succeed. It is equally important to have the proper gear. And often proper gear means – expensive. 

Let’s be honest an expensive pair of cleats is not going to get you to the national team, but some of the best players wear very expensive boots. Often times the high price is because of a deal that the shoe manufacturer made with the star to promote the shoe. Just look at the Neymar / Puma deal of 2020.

So, if you are in search of expensive cleats and want to learn more, read on!

Top 5 Most Expensive Soccer Cleats

After examining a countless number of cleats that are available in the market, we have created a shortlist of the 5 most expensive soccer cleats. Some of the prices may seem a little outrageous. There are generally a couple of reasons why a particular football boot will end up with such a high price tag. 

• The cleats are donned by the MVPs and greats of the sport and have proved to be a great asset to the player. (Remember the deal I mentioned above?) 
• They are a limited edition that is no longer being produced and people are capitalizing on the rarity of the shoe. 

As the market changes our list will evolve as well. Check out the what is currently on our list of most expensive cleats:

1. Nike Mercurial Superfly | $1000

Our Ratings: 

(4.9 / 5)

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Nike is a renowned brand in the field of sports and is constantly rolling out the products that change the whole game. The latest version in the Mercurial series takes up the game a notch higher and raises the bar to a height never achieved before. The designers have revolutionized the idea of soccer cleats by infusing the latest technology and designs that are sure to boost up the performance.

Some of the exclusive features are:

• Designed exclusively for players who like to sprint at very high speed along with comfort and high traction.
• The shoes are suitable for natural and dry grass surfaces.
• Made with the revolutionary design of infusing premium quality L-leather and Flyknit, helping in reducing the weight of the cleats.
• The Flyknit technology helps in giving a sock-like fit in, a thin coating of Kangaroo-leather is used in the forefoot so that the players feel like they are playing barefooted, helping them in amplifying their touch.
• To help the players with better control of the ball, Nike has used their exclusive All Conditions Control technology, which helps the players in achieving a high level of grip in both conditions, dry and wet.
• In order to provide extreme comfort to the players while running and turning on the ground, a dynamic Fit Collar is used. It helps the players in playing as well as give them an idea of the interaction of their legs with the ball and the ground.
• For players who are good with dribbling and other skills that require the legs to move in multi-directions at a high-speed rate, Nike has included the Flywire cables. These cables are directly knitted to the upper piece so that the eyelets of the laces are locked down. This helps in increasing the lockdown reactivity when the laces are tightened because of the fast movements.
• The soleplate of the cleats is made up of continuous carbon fiber, which helps in reducing the center of gravity to give extra traction, and the dual-layer construction, having a high level of flexibility, helps in generating enough power to run at high speed.

The reviews have been highly positive about this product. Being used by the best of the game, this is the highest form of perfection achieved till now. With a supreme comfort level, along with a lightweight feel and high flexibility, playing football has never been more fun. The increased traction and lightweight helps in running at high speed without much effort, giving the players a barefoot feel. The cleats have added spikes so that the players can stand firmly on the ground, giving them a higher sense of stability.

• Extremely lightweight.
• Provides superior touch.
• Gives a higher level of traction and ease in movement.
• Made with the latest exclusive technologies of Nike.
• Feels a lot more natural and softer than other Superfly 4 series cleats.

• The hardback of the shoes may cause blisters.
• Not highly suitable for playing in wet conditions.

2. Nike Mercurial What The Superfly IV | $550

Our Ratings:

(4. 6 / 5)

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Nike has been rolling out the Mercurial series shoes from 1998, and they have been in the spotlight since then. They are donned by the best of the players at the grandest of the stages and are well known to improve the performance. The Nikes have been modifying their product continuously and have rolled out highly sophisticated and performance-oriented shoes. This latest edition of mercurial cleats is a part of “What the “ theme from the Nike. The shoe is made up of the color combination of the previous 16 versions of the mercurial series. These shoes are laced with various never before heard technologies and design and are made to take the performance of the player a notch higher. So why are these cleats so expensive? Some of the exclusive features are:

• The Nike has introduced the latest TechCraft technology which combines the leather and the Flyknit technology.
• Shoes have various exclusive properties of their previous versions like the explosiveness of the Superfly, the comfort of the Obra, the agility of the Phantom to name the few.
• They are designed in such a way that they will help in keeping the feet cooler so that the sweating doesn’t make them heavy and cause a decrease in performance.
• A layer of premium K-leather is added so that it gives a more natural feel.

The reviews have been highly positive for these shoes. Made up by combining the exclusive features of the earlier trademark shoes of the Nike company from the Mercurial series, this cleat exceeds the expectation, in the same way, the player sprints down the field in a matter of seconds. It is highly vibrant in its look, having something from each and every design of the previous versions of the mercurial. The shoe excels in the agility, ball control, and traction because of the exclusive features that are added into it.

So which player is behind these luxury soccer shoes?

These cleats are made keeping Cristiano Ronaldo’s, a stalwart of Juventus and Portugal, gameplay in mind. He is a player who likes to sprint down to the enemy team goal with a poise that only certain players in the history of the game have been able to showcase. Having excellent skills and mind-boggling feet movements, he needs cleats that are highly flexible yet provide enough traction to keep a stable position along with the lightness so that it helps in running faster. The experts say that it feels like there is an element of Ronaldo’s DNA in it! The shoes are designed in such a way that they keep the player aware of their level of interaction with the ball and the ground. A performance of top-class and high speed is guaranteed, as these will resonate completely with your skillset.

• Made with the combined technology of the previous versions.
• Great design and color combination
• Increases traction and lightness to help in sprinting
• New cooling technology.

• Might be problems to wear these for wider feet players

3. Nike Hypervenom 3 | $300

Our Ratings:

(4.5 / 5)

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This is the Hypervenom 3. Nike says it’s a lot better than the Hypervenom 2. And we will see if that is true. The Phantom 3 is made specifically for the striker and has been rebuilt from the ground up with one purpose – finishing. The entire upper is made out of Flyknit and features integrated knitted cables that are able to move freely to lock your foot down while dynamically imitates your foot shape. That is the buzz word for Hypervenom 3 – Dynamic.

The soccer shoe follows your foot a lot more closely than previous versions. Normally lockdown restricts you but here my foot felt both secure and free at the same time. The dynamic fit collar is super snug and a bit higher on the inside which means that it covers your ankle bone fully. The Hypervenom 3 is still great for wide footed people but the heel is slim like on a Superfly 5 giving you a more tight and locked-in fit and it’s suitable for every foot type out there. Size-wise I went true to size and I couldn’t be happier. The soleplate is made with responsiveness in mind. It’s flexible where you bend your foot and stiff where you push off. You actually feel like plate has been optimized to the movements you make each area off your foot. No matter in which direction you want to run you get maneuverability, speed, and grip at the same time. It’s probably the most complete outsole I’ve ever tried.

Source: Nike.com

Marcus Rashford, Robert Lewandowski, Harry Kane, Gonzalo Higuain, Edinson Cavani wearing Nike Hypervenom 3. Source: Nike.comThe really fun stuff begins when you touch the ball. Hypervenom 3 has it’s strike zone equipped with parts of so-called multi-layered Poron® foam pods which is supposed to give you a better rebound when something hits it hard enough.

It’s like a secret weapon that works only when you needed to. You won’t shoot harder but it’s less painful to really put your foot through the ball and the sweet thing is that the foam pads aren’t in the way when you dribble. So, the touch is precise and slightly textured. It’s not all game is heaven though because even the Hypervenom 3 has some flaws.

I think that the asymmetrical dynamic fit collar to give you support when you cut is a good idea. But honestly, it doesn’t feel that much different compared to the other dynamic fit collars and I still like it to be a little bit shorter. But the main issue is the pressure point you get from the heel stitching which so far has given me a few blisters. After all, it’s just a small nuisance to what I feel is a proper return to the Hypervenom name. It’s much better than the Hypervenom 2 and the 2.5. Despite some skepticism over the futuristic looks I’m convinced this is the best high top Nike has made.

• Flyknit upper;
• Follows your foot a lot more closely;
• Probably the most complete outsole I’ve ever tried;
• Strike zone equipped with multi-layered Poron® foam pods.

• The dynamic fit collar doesn’t feel different;
• High pressure on the heel stitching.

4. Adidas Nemeziz 17+ 360 Agility FG Soccer Cleats | $275

Our Ratings:

(4. 5 / 5)

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This is a brand-new Nemesis and I think it’s amazing. The Nemeziz is the first low-cut laceless soccer shoe and it’s actually made out of tape. It’s made to give you the ultimate lockdown so you can change direction on the spot and make sure your opponent won’t ever see you again.

The fit itself is the first WOW experience. It’s tight but not too tight. The rubber bands will stretch but only enough to make sure it’s not painful and that it still sits tight. Then Nemeziz will spend the rest of energy on locking your foot down like it’s being vacuum packed. It simply fits – it just slips it on and you’re good to go. Unless you have a wide foot. Nemeziz is slim, if your foot so wide, don’t bother.

The best thing is the laceless thing around the ankle. It’s probably the most perfect height of a sock yet. Because while you do feel the material sitting tight down there, it still feels like a natural extension of the foot. We’re talking one of the tightest fitting, most elegant, nimble boots ever. With a lockdown in the top bracket. It is not however the most comfortable soccer shoes.

The Nemeziz won’t win any awards for comfort as it’s incredibly stiff. But for a player who loves responsiveness and acceleration, it’s a very good choice. It feels sharp like you are a bit more connected to the ground so you can change direction on the spot. But it’s absolutely not for everyone in terms of comfort. On the ball, the Nemeziz has been engineered to make sure you get a one to one-touch experience with nothing in the way of your creative genius. It’s fun to play with because you feel extremely closely connected to the ball with the touch that’s neither too slippery nor too smooth.

Lionel Messi wearing Adidas Nemeziz 17+. Source: adidas.com

The shooting – feels like as if you’re able to shoot harder because it’s more or less bone to the ball. No bullshit between you and the ball. Everything that’s good comes at a price. It will set you back around $300. Nemeziz basically takes what’s good from the PureControl and the PureChaos and merges it into one dangerous soccer shoe. But if you want Pogbas’ swag and Bales’ killer-instinct, Nemeziz is the answer.

• Low-cut laceless soccer shoe;
• New technology – made out of tape;
• Increases traction and lightness to help in sprinting;
• Neither too slippery nor too smooth.

• Not suitable for wide feet;
• Not very comfortable.

5. Nike Magista Obra II | $250

Our Ratings:

(4.5 / 5)

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Nike looked into what the foot would look like if it had involved with the sole purpose of playing football. As it turns out it would have looked a little something like Magista Obra 2 soccer cleats. These are the high-tech version of every soccer cleat. It is definitely still a Magista. With that completely seamless and comfortable sensation kept intact. It makes the feeling of plush socks.  You get a reassuring and locked-in fit but in a more restrictive manner and especially around the dynamic fit collar. That is still spandex suit tight but in a really free way. It’s still very high and needs a rocket science degree to get on, but it’s an undeniable more blister-free improvement on the Magista Obra 1. The fit is also very close to the Magista 1. Expect it to be true to size, relatively wide, and slightly roomy. So, even wide footed players can use these soccer shoes. It does feel very good but it doesn’t mean – oh my God. The upper should have been softer out of the box.

Whether the foot growing studs as part of the evolution in Nike’s vision is left unsaid. But the plate has seen some big updates also, offering half-conical studs for better movement in all directions. And it is a really good configuration. It works like a ninja – silently gets the job done with minimal fuss. Moving on to the big deal. The meticulously engineered bumps are made to be the evolution it never happened. To be a direct connection from the ball to your brain, to activate your senses better, focus with bigger bumps around the most sensitive areas of your foot.

Mario Götze with the new Magista 2. Source: Nike.com

To be honest my senses didn’t feel remarkably more stimulated. But what the bumps do offer is soft and dampen touch on the ball. As if you strapped an airbag around your feet. The best thing about the bumps in the grip, which is very good. Touching the ball feels natural despite the padding as the bumps are only big where you need them to be. It is much better than I expected. Nature has shown evolution takes time and despite the Magista Obra is very good it’s not perfect. I have found 3 small things I don’t like:

• The dynamic fit collar still moving a bit.
• The upper needs some breaking time to fit perfectly.
• The weight going up 10 grams.

All of which we can forgive in the big picture. The big but is that with the way the Magista 2 was launched you’d expect it to be just as big of a revolution as the Obra One was. But It’s not. I might say that this is more like evolution. It’s evolving from it’s a fairly clean and smooth stage. Obra 2 become wilder and more aggressive soccer cleats.

• Textured Flyknit upper;
• Suitable for wide footed players;
• Half-conical studs;

• The dynamic fit collar still moving a bit.
• The upper needing some breaking time to fit perfectly.
• The weight going up 10 grams.

5 Luxury Soccer Cleats Comparison Table

Things to Consider Before Buying The Most Expensive Soccer Cleats

There is a lot that needs consideration before buying the most expensive soccer cleat. Here are a few things to take into account before buying your dream cleats:

• Terrain: identify the kind of terrain you are going to play on. Whether the surface on which you’ll be playing is hard or soft. If the field uses real grass or artificial grass? The field is outdoors or indoors? All these factors are important while you choose which cleat will be the best for a particular terrain.
• Size: If soccer cleats miss fit even by the smallest of margins, they can affect the performance. You must make sure that you are buying the cleats of the perfect size. So that you can be at your best during the practice and the game. While playing you don’t want to be thinking about your shoes. If they are too tight, your feet might start to hurt. If they are too loose, the cleats might slip. This can cause you to be unsure when changing direction or stopping. Even worse it could cause injury! 
• Material: whether buying the cleats made of leather or synthetic materials depend on the choice of the player. Leather cleats are quite flexible. While synthetic cleats are durable and are lighter than the leather cleats. If you have wide feet we generally recommend real leather since it will expand and form to your foot. 

How to choose the most expensive soccer cleats?

If you’re going to be play baseball, soccer, or any other sport, then you need a high-quality pair of cleats on your feet. These are going to keep you on your feet and help you hold your ground while you’re trying to win that game of your life!

However, so many people just don’t know how to buy cleats or what the most expensive soccer cleats have in terms of features and material. That’s where this article comes into play. You’re going to learn all about the various components of a soccer cleat and what sets apart the most expensive cleats from the competition. Keep these in mind when you’re shopping for your next pair of cleats!

1.Upper

If you look at a pair of cleats from the top down, you are looking at the upper portion of the cleat. You might think that this part of the cleat is just the place where that Nike logo goes or where other brands put their logos. However, there’s so much more to the upper part of the cleat than that. This is the part that protects your foot the most. This part of the cleat is should be bonded perfectly with the outsole plate, which means that your foot is will have great stability when moving that ball around the field.  

Depending on what kind of cleat you’ve bought, you are either going to get a synthetic or leather outer cover. Most of the expensive cleats come with a high-quality leather cover, which will hold up to the wear and tear of gameplay over time. However, there are even some more expensive cleats that are utilizing synthetics to allow more agility on the field.

2. Vamp

Next up, the vamp, this is the part of the cleat that’s going to see the most action on the field. The vamp is the strike zone of the shoe – the very front part of the upper where you’ll be kicking the soccer ball. This is arguably the most important part of the cleat since this needs to be very sturdy and of high quality to perform well on the field. Most expensive cleats will be stitched or come with extra tech to give you more performance power and control.

3. Midsole

The midsole is the portion of the cleat between the upper and the outsole – basically, this is the meat of the cleat sandwich. This is where cushioning and stability devices are sewn into the shoe for extra performance power. Most expensive cleats are going to have midsoles that are made of EVA or ethyl vinyl acetate.

4. Insole

The insole is the part of any shoe that’s easily removable and can provide extra comfort/stability while wearing the cleat. In the most expensive cleats, these are going to distribute impact pressure and ensure that you have balance on the most uneven of surfaces. This is very important while playing soccer since it is important that you are able to keep your balance while running around the field.

5. Outsole

Next up, we have another crucial part of any cleat, the outsole. The outsole is the bottom-most part of the shoe, which is always going to be in contact with the ground. There are many materials that are used when manufacturing the outsole and can include rubber, plastic, or even metal. 

Ultimately the material that is used will depend on the type, the surface where the cleats will be used and the price range of cleat you’re buying. The correct material and type will provide the most traction possible while on the field.

6. The heel counter and cushioning

Last but not least, we’ll cover the heel counter. This is the device where your heel goes that provides extra cushioning and support while running. The heel counter helps your foot in a vertical position and ensure that you have a stable backing on your shoe. The most expensive cleats are going to come with very high-quality heel counters that are sturdy and hard on the outside while coming with the proper cushioning on the inside of the shoe to protect your feet.

Nike Soccer Cleats | Sport Chek

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Additional information for residents of Quebec only: The regular annual rate for persons applying for the Triangle Mastercard and the Triangle World Elite Mastercard is 22.99% for cash transactions and related fees and 19.99% for all other charges. Some applicants may receive a higher or lower regular annual rate depending on a credit evaluation. The minimum payment is the sum of (a) the greater of: (i) interest and fees shown on your statement + $10; or (ii) 5% of the New Balance, excluding amounts on special payment plans, (b) any balance over your credit limit, (c) any amounts past due not included in (b) above, and (d) the amount of any equal payments plan instalments then due. Balances under $10 are due in full. For residents of Quebec, the period between the statement date and the due date for payment is 26 days. The billing period covered by each statement can be from 28-33 days. The Triangle Mastercard and the Triangle World Elite Mastercard do not have an annual fee. Examples of borrowing costs (rounded to the nearest cent) assuming that all charges are purchases bearing interest at the regular annual rate of 19.99%, a 30 day month, no charges made on special payment plans and no other fees, additional payments or other changes are:

**Cardmember must apply and be approved for a Triangle Mastercard or Triangle World Elite Mastercard and make an eligible purchase using their card within 30 days of approval to receive the bonus. Minimum first purchase of $50. The $50 bonus will be applied to the cardmember’s Triangle Rewards Account within 10 days after making an eligible in-store or online purchase at participating Sport Chek.

®/™ Mark’s is a registered trademark of Mark’s Work Wearhouse Ltd, used under licence.

®/™ Atmosphere & Sport Chek are registered trademarks of FGL Sports Ltd.

®/™ Unless otherwise noted, all trademarks are owned by Canadian Tire Corporation, Limited and are used under licence.

®/™ Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated.

12 Best Soccer Cleats & Shoes for Adults 2021

12 items in this article
10 items on sale!

Photo: Art Rickerby/The LIFE Picture Collection via Getty Images

Whether you play soccer in a formal league or use backpacks to mark the goals for a pick-up game in the park, appropriate footwear can improve your play and help limit injuries. Determining which shoe is right for you will depend on many factors, but the primary factor is the surface you play on. As Halle Bissen, assistant coach of the University of California San Francisco’s women’s soccer team, explains, “there are firm-ground shoes with hard plastic cleats for your run-of-the-mill grass field and soft-ground shoes with metal stud cleats to prevent slips on soggy grass fields and mud. Multi-ground shoes, which are good for turf or firm ground, are somewhere in the middle, with cleats that aren’t super-short or as tall as they would be with firm-ground shoes. And then there are indoor shoes that have flat bottoms with a little bit of tread and stick, almost like basketball shoes.”

Once you know what surface you’ll be playing on, the rest is up to personal preference, says Scott Caldwell, a professional midfielder for the New England Revolution. “Some people are looking for lightweight shoes, some people like the quality of material, and some people prioritize the fit,” he says. “For me, I find that the material and the fit are most important. If a pair of cleats adhere well to my feet, they’ll be comfortable and give me confidence in my control of the ball.” Alex Ivanov, a former semi-pro soccer player in the Empire State league and decathlete, and the current head coach of Nitehawks Sport Club in Massachusetts, says he “wants a cleat to feel like a part of my foot. I always look for a soft durable leather that feels like a second skin, so if I curl my toes or angle my foot,” the shoe moves with him.

Synthetic shoes are typically lighter than leather, but they don’t last quite as long or mold quite as well to an individual’s foot. Ivanov says when he used to play, he would “blow through cleats by wearing out the top of toes by dragging them. ” Compared to synthetics, he says, “good leather will hold up for a longer period of time, so when I finally get a boot that feels like part of my foot, I don’t blow through and have to break in another pair.” Stefan Markovic, a coach at West Loop Soccer Club in Chicago, agrees. “I will always advise everyone to try leather shoes,” he says. “They are going to last three, four, or five years, depending on how well you take care of them, whereas synthetic shoes will only last one or two seasons.” His one warning: “If you play outside on a wet field, leather gets heavier than synthetics.”

To help you find the right soccer shoes for you, we spoke with five professional coaches and players from around the country. Here are their recommendations.

com/strategist/_components/clay-paragraph/instances/cknjbzmgh00973g6bf2k7aehn@published” data-word-count=”184″>The Adidas Copa Mundial is a classic shoe that is a consistent favorite among experts. James Bede, the owner of James Bede Soccer Club in Newton, Massachusetts, has worn the Copa for years and says, “it moves with and molds to my foot. When you hit the ball, you feel like you are playing barefoot.” He describes the kangaroo leather as “smooth, like velvet” and says, “it feels like when you wear sandals and your toes are comfortable, exposed to the air.” Caldwell says, “the leather material provides a really good fit to my foot — and for a long period of time if you keep up protecting the leather. It’s a classic shoe that I like the look of. The comfort level and my confidence when wearing it are just higher than with other boots.” Markovic also considers these to be his favorite shoes. “I got mine in 2014, and I still have them and still use them today,” he says. And Ivanov says they’re the perfect shoe for new players, because the stiffness provides the extra support they need to prevent injuries.

If you can find these laceless cleats in your size, they’re one of Bissen’s favorites (and worn by players on the UCSF women’s team, she says). She loves how tight they feel around her foot: “They are like a slipper. The shoe secures your foot just a little bit tighter [than normal] and feels like it’s molding to your foot,” she says. Because of that tightness, she cautions that these shoes take time to break in. “For the first month, I had to struggle to get them on. Now I put them on, no problem,” she says. “Once they are in, my feet feel like they’re in a sock boot. I feel very secure in it. My foot isn’t moving around a lot.” Ivanov is also a fan of laceless cleats and recommends them for players who “like to hit knuckleballs, where you want the ball coming off your foot with no spin. ”

Note: While there are more sizes available at Amazon, most are through third-party sellers and also charge a shipping fee.

Ivanov says that, although he has tried other brands, “he keeps going back to Adidas.” Most of his players wear Adidas, too. These shoes are his current synthetic favorites, and although they are expensive, “you get what you pay for,” he says. “At this higher end, it’s like you aren’t wearing it. If I’m out on the field for hours, I want my feet to be comfortable.” He recommends them for any JV or varsity high-school athlete, or for college athletes. Although he personally prefers leather cleats, Bede says you can’t go wrong with any Adidas. “I’m loyal. I don’t wear any other brand’s cleats.”

Note: Sizing is quite limited at both retailers, below. So if you see your size in stock, you might want to be quick to grab it.

Bissen also likes these Nikes, which she says are “definitely lighter” than most other options, and “tighter on my foot.” Markovic is also a fan.

Bede says that Nikes are known to provide the best fit for narrow feet, while Bissen says synthetic shoes as a category tend to run a little more narrow. She recommends these two narrower options, which are worn by some UCSF players.

Markovic describes the Premier as a dependable shoe with consistent quality, even as it ages. But, he says, as with any leather shoe, you have to take care of it. When leather shoes get wet, he recommends first letting them dry out, then using a shoe polish or cream to help restore the leather.

Note: Sizes are limited at Amazon and appear to be only available through third-party retailers, typically without free shipping. The link below is to a seller with high ratings, but with only smaller shoes available. Nike appears to have a full range of sizes and free shipping.

Markovic also likes the Puma Kings, a classic leather option with a foldover tongue, which provides a more consistent strike zone than the variable surface of laces.

Although many UCSF players wear synthetics, the only leather shoe they wear is this one, Bissen says. “I used to always play with Tiempos when I played in college.” She appreciates that “the real leather opens up a lot more than the synthetic leather.” Makovic also recommends this shoe as a durable option for people with wider feet. Bissen agrees and points out that leather, in general, will be better for wider feet because of its ability to stretch.

Markovic says “Mizuno are very good shoes” and notes that they were a popular shoe “with the guys I was playing with in youth soccer in Europe.” Plus, he says, a lot of professionals buy them. Although they are at a higher price point, Markovic says the expense is worth it. “The fit is great. It helps you to be 100 percent yourself because it’s all made from leather. If you take good care of it, the softness of the leather really helps you control the ball well.” Bissen also likes Mizuno and points out that they are made of “kangaroo leather, which is the ultimate because of the stretch, durability and comfort.”

Ivanov thinks all Adidas shoes are great, but he “lives in Sambas. ” Bissen also loves to wear them and appreciates that “they have a little grip to them, while still being totally flat, with no cleat on the bottom.” Although he describes the Sambas as “more of an indoor shoe,” Ivanov also says they’re good for turf. “I liked to glide so if I wanted to slide into a tackle without going down or drag a toe it made a big difference for me,” he says. He likes them for coaching, for playing, and for just walking around.

Both Markovic and Bede recommend the Mundial Goal Shoes. Bede uses them to play Futsal, a type of indoor soccer on a hard court, where he says he really “needs to be able to feel the ball,” and Markovic says the smooth bottom makes them ideal for hard indoor surfaces. If you are playing on artificial turf, Markovic suggests using the Copa Turf Shoe with small cleats for better traction.

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Elite, Pro, Academy, Club | What does the new Nike boot names mean? |

So what’s the reason behind the changing names? Well it’s to make it more easy and simple, so you don’t get lost in a jungle of different names and models. The most significant change is that they are going from different names for each silo and tier, to just having one common name for each tier on all silos. Names such as Mercurial Veloce and Victory, and Hypervenom Phatal and Phelon might be some of them you remember. To simplify this, Nike will now only have following four: Elite, Pro, Academy and Club. Seems simple right?

Before we jump in to a more in-depth explanation on what boots are going to be called and why, we just have to clear a quick change for the Magistas. Let’s take the Nike Magista Obra II and Nike Magista Opus II as an example. The main difference between these boots is the Dynamic Fit collar, which also was understood by the way the named the boots with Obra being the DF version, and the Opus as low-cut version.

From now on the will both be called Obra 2, this makes sense thus it’s the same silo! But the change will go on through all tiers, so all boots are going to be called Nike Magista Obra 2, instead of Magista Orden and Onda and so on. But then you might ask “How do I distinguish the high-end with the take-downs?”. Well this is when the name changes kicks in.

The Obra with Dynamic Fit will be called Nike Magista Obra 2 Elite DF, while the old Opus now will be called Nike Magista Obra 2 Elite. Going a tier down to the affordable boots, the old Orden will now be called Nike Magista Obra 2 Pro DF, and the Onda will be called Nike Magista Obra 2 Pro.

Let’s give it a try with the new Mercurials. Top tier level is now called Mercurial Superfly 6 Elite and Mercurial Vapor 12 Elite. Going down to the Pro tier, the boots will now be called Mercurial Superfly 3 Pro and Mercurial Vapor 12 Pro, instead of the Mercurial Victory DF and Mercurial Victory.

One rather small change, with a big meaning, still confused? Then take a look at our Nike Fast AF football unboxing video with JayMike and PWG, and see how they solve the riddle! Or run through this overview and find your boot and see the change it got!

Explore our huge assortment of Nike football boots right here

HYPERVENOM

Nike Hypervenom Phantom DF -> Nike Hypervenom Phantom DF Elite

Nike Hypervenom Phantom -> Nike Hypervenom Phantom Elite

Nike Hypervenom Phatal DF -> Nike Hypervenom Phantom DF Pro

Nike Hypervenom Phatal -> Nike Hypervenom Phanton Pro

Nike Hypervenom Phelon DF -> Nike Hypervenom Phantom DF Academy

Nike Hypervenom Phelon -> Nike Hypervenom Phantom
Academy

Nike Hypervenom Phade -> Nike Hypervenom Phantom Club

TIEMPO

Nike Tiempo Legend -> Nike Tiempo Legend Elite

Nike Tiempo Legacy -> Nike Tiempo Legend Pro

Nike Tiempo Ligera -> Nike Tiempo Legend Academy

Nike Tiempo Rio -> Nike Tiempo Legend Club

Explore our huge assortment of Nike Tiempo boots right here

MAGISTA

Nike Magista Obra DF -> Nike Magista Obra DF Elite

Nike Magista Opus -> Nike Magista Obra Elite

Nike Magista Orden DF -> Nike Magista Obra DF Pro

Nike Magista Orden -> Nike Magista Obra Pro

Nike Magista Onda DF -> Nike Magista Obra DF Academy

Nike Magista Onda -> Nike Magista Obra Academy

Nike Magista Ola -> Nike Magista Obra Club

MERCURIAL

Nike Mercurial Superfly -> Nike Mercurial Superfly Elite

Nike Mercruial Vapor -> Nike Mercurial Vapor Elite

Nike Mercurial Veloce DF -> Nike Mercurial Superfly Pro

Nike Mercurial Veloce -> Nike Mercurial Vapor Pro

Nike Mercurial Victory DF -> Nike Mercurial Superfly Academy

Nike Mercurial Victory -> Nike Mercurial Vapor Academy

Nike Mercurial Vortex -> Nike Mercurial Vapor Club

Explore our huge assortment of Nike Mercurial boots right here

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LOOK: Yankees’ Aaron Judge, Mets’ Pete Alonso and Kevin Pillar wear 9/11 memorial cleats

Getty Images

Saturday marks the 20th anniversary of 9/11, the deadliest terror attack on U.S. soil, and the New York Yankees and Mets players are paying respect to those who lost their lives and the first responders with their apparel. Yankees outfielder Aaron Judge, along with the Mets’ Pete Alonso and Kevin Pillar, wore 9/11-inspired cleats during their game in Citi Field. 

Alonso’s Nike cleats read “WE WILL NEVER FORGET” and showcase the American flag. Judge’s cleats, which are made by New Balance, feature the Twin Towers on one side of the shoe and New York Fire Department firefighters raising an American flag on the other.  Pillar’s Adidas cleats feature NYFD firefighters squatting on one side and the New York skyline on the other. 

As a team, the Mets are wearing 2001-style uniforms along with hats and helmets honoring the New York Police Department, NYFD and various other responding organizations for the game. 

While the Yankees aren’t changing their uniforms — aside from some wearing NYFD hats — players have shared what 9/11 means to them while offering their thoughts and prayers. 

“I am proud to be in NY today, to be a part of remembering the lives lost and honoring our heroes,” Yankees first baseman Anthony Rizzo wrote on Twitter. “May God bless the memories of those we lost and may he bless their loved ones who continue to live with the pain and loss. We will never forget.” 

Yankees pitcher Jameson Taillon, who’s playing his first season in New York, also shared his thoughts. 

“Thank you to the heroes who stepped up to help in the face of danger 20 years ago,” Taillon wrote on Twitter. “Can’t help but think of the families who were missing their loved ones for all of life’s precious moments and milestones over the last 20 years. Thinking of everyone affected.” 

Prior to the game, the Yankees and Mets players joined midfield to honor those who lost their lives or fought to save them during the 9/11 attacks. 

Saturday’s game is the second of a three-game series between the Yankees (78-63) and Mets (71-71). The Mets handily won the first game, 10-3. They’ll play the final game in Citi Field on Sunday at 8:08 ET on ESPN. 

Nike Introduces New Cleats Designed For Saquon Barkley, Russell Wilson & Khalil Mack

Here’s what Nike’s NFL stars will be rocking on the field this season.

When it comes to outfitting football players of all skill levels with top of the line cleats that are just as sexy as they are functional, Nike has no shortage of options. Whether it be skill position players like Saquon Barkley and Odell Beckham Jr., or the big uglies in the trenches, Nike has a range of spikes on deck for the 2019 season.

In addition to their lineup of Air Jordan 1 Low and Air Jordan 1 Mid cleats, Nike recently introduced some all-new footwear options designed for multidirectional threats like Saquon Barkley and Russell Wilson, as well as the guys who will try to wreak havoc in the backfield, like Khalil Mack.

Nike Alpha Menace Elite 2 & Nike Force Savage Elite 2/Nike

Nike has already announced their 2019 NFL rookie class, which includes projected #1 overall pick Kyler Murray, LSU Linebacker Devin White and Alabama OL Jonah Williams, just to name a few.

Continue scrolling for a detailed look at what those rookies, as well as Nike’s veteran Pro Bowlers, will be rocking on the gridiron this year. 

First, the Nike Alpha Menace Elite 2 ($200) – which features an all-new midfoot strap for containment. And trust me, once you step into these puppies you are absolutely locked in.

According to Nike, TPU yarns in the forefoot were designed to protect the feet from getting stepped on when guys like Barkley or Wilson are looking to create space out on the field. Additionally, the strobel has been center-seamed down the middle of the cleat to lock the traction plate down on the footbed. 

Nike Alpha Menace Elite 2/Nike

Nike Alpha Menace Elite 2/Nike

Nike Alpha Menace Elite 2/Nike 

Then there’s the Nike Force Savage Elite 2 ($140), which has been redesigned with a cleat plate for optimal comfort and traction.

Instead of laces, three straps work in concert with a “burrito tongue” to allow for quick tightening adjustments in-between plays. The cleats also come equipped with additional armor around the toe – a necessity when you’re making a living at the line of scrimmage.

Both the Nike Alpha Menace Elite 2 and the Nike Force Savage Elite 2, as well as the Air Jordan 1 cleats and ultra lightweight Nike Vapor Untouchable 3, are all available on nike.com today. 

Nike Force Savage Elite 2/Nike

Nike Force Savage Elite 2/Nike

Nike Force Savage Elite 2/Nike

Football equipment, Nike shoes, Adidas

Football shoes and kits Nike , Adidas , Puma

High-quality sports paraphernalia is the key to a successful game and maximum comfort during a training session or a decisive match.

Grai online store offers a wide range of original products from world brands – Nike, Adidas, Puma and others.

For your convenience, all products on the site are divided into categories:

• Football boots.The catalog contains football boots from Adidas, Nike and other brands. You can choose the right type of sole depending on the surface of the field – for grass lawn, soil, artificial turf.
• Football centipedes. More than 130 types of footwear for playing on artificial turf or dirt.
• Futsal footwear. Large selection of footwear for indoor and gym use.
• Children’s football shoes. Futsals, boots and centipedes for children Adidas, Nike.
• Balls. Training, professional and match football balls for Nike, Adidas, Puma, as well as basketballs in stock.
• Goalkeeper equipment. T-shirts, shorts, goalkeeper gloves, as well as shin guards, knee pads and elbow pads.
• Sportswear and sneakers. Jumpers, windbreakers, trousers, Nike, Adidas, Puma suits, as well as sneakers from world brands.
• Children’s sportswear. Jumpers, trousers and tracksuits for children for any age and wallet.
• Football kit. T-shirts, shorts, leggings, shin guards, boots for professional players and amateurs.
• Accessories. High quality sports backpacks, bags and purses.

Buy boots, centipedes, futsals Adidas , Nike , Puma in Grai

Nothing is more important for a football player than comfortable and high-quality shoes. The set of speed, the accuracy of the blow, the literacy of maneuvers directly depend on the comfortable fit of the shoe on the foot.

Depending on the playing area, the type of footwear is determined. The cleats are designed for football on grass, wet soil, loose ground. Centipedes are used to play on an artificial field or hard ground. This type of shoe has more studs for better traction. For the hall, IC models are used – futsal.

In the online store Grai you can pick up high quality football shoes Puma, Adidas, Nike at an affordable price. If you want to save money while purchasing a branded item, pay attention to the collections of previous seasons and special offers on the site.Thanks to the huge assortment, picking up football centipedes or boots is easy.

Quality sportswear and football uniform Nike , Adidas , Puma

Stubborn training may not work if the athlete is wearing uncomfortable equipment that makes him uncomfortable. Better to buy soccer jerseys from Adidas, Nike, Puma and be able to concentrate on the game.The online store of sporting goods Grai offers an excellent selection of high-quality original products for every taste.

Tracksuits from world brands for adults and children are available in a wide range of sizes. You can also independently form a set of football uniforms by choosing a jumper or windbreaker to match shorts or trousers.

Our managers are always in touch and ready to help with the selection of the size.

Children’s football shoes and clothing

Children’s clothing for sports occupies a special place in the catalog of the online store.Training suits, tracksuits, sweatpants, windbreakers, jumpers and jackets – if you want to provide your child with maximum comfort during training and matches, buy him quality football equipment.

As for children’s sports shoes, Grai has the best quality Nike, Adidas, Puma children’s centipedes and boots.

The online store contains all the necessary equipment for sports – footballs and basketballs, protective elements, bags and many other accessories necessary for a high-quality game.

The catalog contains only original products from the leading brands, time-tested. Happy shopping and only victories on the field!

Boots: what sneakers does the Russian national team wear at Euro 2020

Artem Dzyuba

The captain of the Russian national team led his team to the match against Finland in Nike Mercurial Vapor 14 Elite AG boots. They are visually similar to the favorite Nike Mercurial Superfly 8 Elite FG model of another player of our team – Roman Zobnin.However, the team captain’s boot features a cushioning sole and insole that is great for playing on artificial turf.

Artem Dzyuba and Matvey Safonov

© SOPA Images

Magomed Ozdoev

Team midfielder Magomed Ozdoev’s Nike Tiempo Legend 8 Academy MG is one of the most versatile boot options for the game. Thanks to the special outsole, they provide the best grip when playing on both natural and artificial turf.

Magomed Ozdoev

© SOPA Images

Oleksiy Miranchuk

The goal that brought the team victory was scored by midfielder Oleksiy Miranchuk against the Finns in the second extra minute of the first half. And he did it in a pair of adidas Nemeziz.1 FG with a split sole, which helps the model to bend better.

Alexey Miranchuk

© SOPA Images

Roman Zobnin

Midfielder and vice-captain of Spartak Moscow and the Russian national team Roman Zobnin chose the Nike Mercurial Superfly 8 Elite FG firm-ground boots for the match against Finland.This model has an elasticated collar that provides additional support and, according to the creators of the pair, allows you to “easily outflank your opponents with quick spurts.”

Alexander Golovin

Midfielder of the French club Monaco and the Russian national team and nominee for the GQ Men of the Year award Alexander Golovin chose the Nike Mercurial Vapor 13 Elite SG-PRO Anti-Clog Traction model for the game, which is best suited for soft soil.

Alexander Golovin

© Gonzalo Arroyo – UEFA

Mario Fernandez

On the 16th, defender Mario Fernandez played only a quarter of the game in the Nike Tiempo Legend 8 Elite FG.In the 26th minute of the first half, the defender landed unsuccessfully on the lawn in one of the episodes, after which he was carried off the field on a stretcher.

Mario Fernandez

© KIRILL KUDRYAVTSEV

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How the Russian national team played in the past Euro

In the new episode of the podcast we tell you how globalization affects football

– example of Nike 2019-2020

Contents:
SWOT analysis for Nike, 2019
Strengths of Nike
Weaknesses of Nike
Opportunities for Nike
Threats to Nike
Nike and Covid-19, 2020

SWOT Analysis for Nike, 2019

Nike, Inc. is an American multinational corporation.
Founded: 1964.
Headquarters: Beaverton, Oregon, USA.
Specialization : production of sportswear and equipment (footwear, clothing, sports equipment and accessories).

Nike’s original focus was to provide professional athletes with specialized products and apparel that will help them improve their athletic performance. Thanks to its success, Nike entered the international market as a manufacturer of apparel and accessories for the amateur segment.

Nike Strengths:

• Strong Brand
  Nike’s brand and logo are among the most recognizable in the world. Nike has won about 31% of the global athletic footwear market.
• Huge customer base
  Nike customer base – millions of customers. Loyalty is very high. Thanks to its customer base, Nike’s market volume grew to $ 115.19 billion as of 2018.
• A reputation as a champion of global goals
  Nike CEO Mark Parker has said he is committed to Nike’s help in addressing these global environmental challenges.
• Legendary partnership with Michael Jordan
  The Air Jordan 1 Shoes are the result of a long-term partnership with him.
• Reinforced brand portfolio
• Low cost
  Production facilities in Vietnam (47%), China (26%), Indonesia (21% of the total number of Nike shoes. Other enterprises are located in Argentina, Brazil, India, Italy and Mexico.
• Strong recruiters
  Professional experts and internal R&D department
• Successful marketing campaigns

Nike weaknesses :

• Reputation of an employer with poor working conditions in foreign countries .
  Nike has undergone consistent testing for poor working conditions over the past 20 years. These issues included child labor, low wages and appalling working conditions that were considered “unsafe”.
• Weak position as a supplier vis-à-vis retailers.
  Approximately 60-70% of Nike shares are sold directly to retailers. Since retailers are their main customers, Nike is not struggling with their pricing structure.
• Deferred Debt
  Despite the company’s external success and profits, a quick glance at their balance sheets suggests that the picture may change. Nike continues to face financial threats. The company currently has a total debt of $ 3.49 billion.
• High dependence on one market Sales
  In 2018, about 42% of Nike’s sales were in the United States, while the remaining 58% were worldwide. Despite its international popularity, Nike depends on the United States for significant sales and growth.
• Questionable Employer Image
  a) Lawsuits: In August 2018, four former Nike employees filed a class action lawsuit against the company. According to these women, Nike has a toxic corporate culture for women and unequal pay between men and women.
• B) Sexual Harassment Stories:
  Former female employees reported that sexual misconduct is common in the company. The New York Times interviewed 50 former and current Nike employees.In the course of communication, it was found that there are indeed stories at Nike that can be regarded as sexual harassment.

Nike Features:

• Potential to develop new markets (some emerging markets are still growing: Brazil, India, China)
• Expansion of an innovative product line
  Products with innovative technologies. The company has expanded its assortment and technology applications.Accessories that control physical activity and much more have the potential.
• Ability to integrate with manufacturing companies to streamline the supply chain.

Threats to Nike:

• Counterfeit products in markets
  A high percentage of counterfeit products, which affects the company’s income and can seriously damage the reputation if consumers think they are buying the original by purchasing a low-quality counterfeit.
• Increased competitive pressure
  Large number of competitive brands. High spending on marketing and advertising. (The way the company is developing to strengthen its position is by developing innovative professional products)
• Pressure on the marketing budget
  Competitive companies (Under Armor and Adidas) are spending more on marketing and advertising campaigns, increasing pressure on Nike. In 2018, Nike spent nearly $ 3.5 billion specifically on marketing.
• Currency Risks
  As the brand operates worldwide, it is influenced by fluctuations in foreign exchange rates. Nike reports its financial earnings in US dollars and the US dollar is subject to fluctuations.

Conclusions:

After reading such a SWOT table, everything becomes quite clear. Of course, by default we assume that all this data was collected from reliable sources. and, in fact, are relevant.
In this case, the company’s actions are predictable:

• Launch new product lines
• Enter new markets
• Pay great attention to reputation
• Consider a strategy to reduce debt and reduce dependence on retailers
• Reduce risks by gaining more loyal customers

Nike and Covid-19

BUT SUDDENLY AT THE BEGINNING OF 2020 ALMOST THE WHOLE WORLD OBSESSES THE CORONAVIRUS PANDEMIC. ..

Analyzing the changed situation taking into account the Coronavirus, which has become a Threat that no one expected.

Strengths remain the same .
This list is likely to include a number of internal processes, or individual units that were able to quickly mobilize and show good results in the face of a new problem.

Also, I am confident that in the process of fighting the virus, Nike will definitely discover and develop new strengths that will allow the company to become even faster and more adaptable.

Weaknesses in addition to the old:

• Delivery schemes that affected the packaging processes, delivery of goods in the context of the transition to online sales and caused delays in the delivery of orders.
• Possible problems in the well-coordinated operation of delivery channels.
• Possible weak agreements with some partners.
• This will clearly add a number of issues that are not visible from the outside, but will be discovered by the company in its internal processes.

Consequences of the Covid-19 Threat? (as of May 2020)

• A sharp drop in the value of shares in half, from $ 102 (February) to $ 63 (March) (decrease in positions)
• Stoppages of many stores (loss of profit)
• Possible need to lay off some employees (loss of loyalty)

Additional opportunities that may open up to Nike:

• Build reputation and build loyalty through helping fight the virus and supporting people.
• Creation of new partnerships and agreements against the background of development, release of new equipment using innovative technologies.
• Possible alternatives for future diversification.
• Debugging the functioning of the system in online conditions and using this in the future as a strengthened sales channel.
• Improving communication and relationships with current partners in the fight against common misfortune and common losses.

What can you say? So far, as of May 2020, the full picture of the impact and consequences of Covid-19 is not visible.Nevertheless, we can confidently say: “What does not kill us makes us stronger.”
Being able to cope with adversity, supporting each other and finding ways to cope with each other will not only keep companies afloat, but also discover a range of new opportunities for future growth. Hopefully Nike and other international companies will be prime examples of this.

90,000 High-quality original boots at affordable prices

Every footballer, even a beginner, knows that boots are the most important piece of equipment.At the same time, they must be well fitted. The success of the game directly depends on them.

Football boots help you learn the basics of football and ball handling. Therefore, when purchasing shoes, it is necessary to ensure that they correspond to the individual parameters of a football player.

Today, a wide variety of original boots are offered on favorable terms at https://comeback.by/minsk/butsy/. The main thing in the selection process is to choose the right size.It should be remembered that according to their volume, the feet are divided into:

• flat;
• medium;
• lifting.

An equally important factor is the width, which can be narrow, average and large. Of course, the main parameter of the boots that everyone knows about is length. Accordingly, in order to select specialized football shoes, it is necessary to take into account not only its length, but also its height and thickness. The most optimal solution is when there is a gap of up to one centimeter between the toe of the foot and the tip of the big toe.When trying on, be sure to walk to make sure that the leg inside the boot does not dangle when walking.

Material is of great importance

Also, when choosing boots, you must pay attention to the material from which they are made. It affects stretching during operation. Leather shoes stretch a little, so they can be fitted back to back. Synthetic boots are best purchased with a small margin.

Today, kangaroo leather is the recognized material for sewing football boots.It is distinguished by such characteristics as moisture resistance, elasticity, the ability to take the shape of a leg. It should be noted that shoes made of it are made only from whole pieces of leather. At the same time, it is lightweight, which gives players additional advantages.

Today, football shoe manufacturers are also striving to produce inexpensive shoes, for which innovative synthetic materials are being created, among which “Japanese leather” is the most popular.