What makes The Bounce Back a must-watch romantic comedy. How does the film balance humor with deeper themes of personal growth. Why has The Bounce Back resonated with audiences seeking feel-good entertainment.
A Fresh Take on Romance: The Bounce Back’s Unique Charm
Released in 2016, “The Bounce Back” brings a refreshing perspective to the romantic comedy genre. Directed by Youssef Delara and starring Shemar Moore and Nadine Velazquez, this film offers viewers a delightful blend of humor, heart, and introspection. At its core, the movie explores the journey of Matthew Taylor, a relationship guru grappling with his own past heartbreak while unexpectedly finding new love.
The film’s premise revolves around Matthew’s best-selling book, which promises to help readers recover from breakups and find lasting love. However, his carefully constructed facade begins to crumble when he meets Kristin Peralta, a therapist who challenges his theories and forces him to confront his own emotional barriers.
Key Elements That Set The Bounce Back Apart
- Authentic character development
- Witty dialogue that feels natural and engaging
- A thoughtful exploration of love, loss, and personal growth
- Strong chemistry between the lead actors
- Beautiful cinematography showcasing diverse urban settings
Does “The Bounce Back” offer more than just lighthearted entertainment? Indeed, while the film delivers plenty of laughs and romantic moments, it also delves into deeper themes of self-discovery and the courage it takes to open oneself up to love again after experiencing heartbreak.
Shemar Moore’s Standout Performance as Matthew Taylor
Shemar Moore, best known for his roles in television series like “Criminal Minds” and “S.W.A.T.,” brings depth and charisma to the character of Matthew Taylor. His portrayal of a man struggling to reconcile his public persona with his private insecurities adds layers of complexity to what could have been a one-dimensional role.
Moore’s performance is particularly noteworthy in scenes where Matthew’s carefully constructed walls begin to crumble. The actor skillfully conveys the internal conflict of a man who has built his career on helping others find love, yet struggles to embrace it himself.
Memorable Moments from Moore’s Performance
- Matthew’s passionate speeches during his book tour events
- Quiet moments of vulnerability as he reflects on his past
- Comedic timing in awkward encounters with Kristin
- Emotional breakthroughs as he begins to confront his fears
How does Shemar Moore’s portrayal elevate the film? By bringing nuance and authenticity to Matthew Taylor, Moore helps ground the movie in relatable human emotions, making the character’s journey feel both believable and inspiring.
Chemistry and Conflict: The Dynamic Between Matthew and Kristin
At the heart of “The Bounce Back” is the compelling relationship between Matthew Taylor and Kristin Peralta, played by Nadine Velazquez. Their on-screen chemistry crackles with tension, humor, and genuine emotional connection. As Kristin challenges Matthew’s theories and forces him to confront his own unresolved issues, their interactions become a catalyst for growth and self-discovery.
The film excels in portraying the gradual development of their relationship, from initial skepticism and antagonism to mutual respect and, eventually, romance. This slow-burn approach allows viewers to invest in their journey and root for their connection.
Key Scenes Showcasing Matthew and Kristin’s Relationship
- Their first heated debate during a radio interview
- Unexpected moments of vulnerability during casual encounters
- A pivotal conversation that forces both characters to confront their fears
- The climactic scene where they must decide whether to take a chance on love
Why does the relationship between Matthew and Kristin resonate with audiences? Their dynamic feels authentic and relatable, mirroring the complexities of real-world relationships where two people must navigate their own baggage and insecurities to find common ground.
Exploring Themes of Healing and Personal Growth
“The Bounce Back” distinguishes itself from typical romantic comedies by delving into deeper themes of emotional healing and personal growth. The film posits that true love can only flourish when individuals are willing to confront their past traumas and overcome their fears of intimacy.
Through Matthew’s journey, viewers are encouraged to reflect on their own emotional barriers and the importance of vulnerability in forming meaningful connections. The movie suggests that the path to lasting love often requires a willingness to examine one’s own shortcomings and embrace personal growth.
Central Themes Explored in The Bounce Back
- The impact of past relationships on current behavior
- The courage required to be vulnerable and open to love
- The importance of self-reflection and personal growth
- The role of forgiveness in healing emotional wounds
- The balance between professional success and personal fulfillment
How does the film’s exploration of these themes elevate it beyond a typical rom-com? By intertwining these deeper concepts with its romantic storyline, “The Bounce Back” offers viewers a more thought-provoking and emotionally resonant experience.
Supporting Characters: Adding Depth and Humor to the Story
While Matthew and Kristin’s relationship forms the core of “The Bounce Back,” the film’s supporting characters play crucial roles in enriching the narrative and providing additional layers of humor and insight. These well-crafted secondary roles help to create a more fully realized world and offer different perspectives on love, relationships, and personal growth.
One standout supporting character is Terry, Matthew’s best friend and manager, played by Bill Bellamy. Terry’s unwavering support for Matthew, coupled with his own romantic misadventures, provides both comic relief and a counterpoint to Matthew’s more serious journey. His presence helps to lighten the mood during some of the film’s more emotionally intense moments.
Notable Supporting Characters and Their Contributions
- Terry (Bill Bellamy): Matthew’s loyal friend and comic foil
- Aleya (Megan Stevenson): Kristin’s spirited and supportive best friend
- Lizzie (Nadja Alaya): Matthew’s daughter, who provides emotional grounding
- Duke (Michael Beach): Matthew’s father, whose presence forces Matthew to confront his past
How do these supporting characters enhance the overall story? By providing diverse perspectives on relationships and personal growth, they help to create a richer, more nuanced exploration of the film’s central themes.
Visual Style and Cinematography: Capturing the Essence of Modern Romance
“The Bounce Back” showcases a visually appealing aesthetic that complements its contemporary romantic narrative. The film’s cinematography, helmed by Ben Kufrin, effectively captures the energy and diversity of urban settings while also creating intimate moments that highlight the characters’ emotional journeys.
The movie’s visual style strikes a balance between the glossy look often associated with romantic comedies and a more grounded approach that reflects the authenticity of its characters and themes. This visual approach helps to immerse viewers in the world of the film and enhance their emotional connection to the story.
Key Visual Elements in The Bounce Back
- Vibrant urban landscapes that showcase the film’s diverse settings
- Intimate close-ups that capture subtle emotional shifts in the characters
- Warm color palettes that enhance the film’s romantic atmosphere
- Dynamic camera work during Matthew’s speaking engagements
- Thoughtfully composed shots that reflect the characters’ emotional states
How does the film’s visual style contribute to its overall impact? By creating a visually engaging world that feels both aspirational and relatable, the cinematography helps to draw viewers into the story and heighten their emotional investment in the characters’ journeys.
The Soundtrack: Setting the Mood for Love and Self-Discovery
Music plays a significant role in enhancing the emotional resonance of “The Bounce Back.” The film’s soundtrack, featuring a mix of original compositions and popular songs, helps to set the tone for key scenes and underline the characters’ emotional states. From upbeat tracks that accompany Matthew’s speaking engagements to more introspective pieces that underscore moments of vulnerability, the music serves as an essential element in the storytelling process.
The original score, composed by Joachim Horsley, effectively complements the on-screen action without overshadowing the performances. It subtly guides viewers through the emotional ups and downs of the narrative, enhancing the overall viewing experience.
Notable Musical Moments in The Bounce Back
- Uplifting tracks during Matthew’s motivational speeches
- Tender melodies accompanying intimate conversations between Matthew and Kristin
- Energetic songs that capture the excitement of budding romance
- Reflective pieces underscoring moments of personal growth and realization
Why is the soundtrack an important component of the film’s success? By carefully curating music that enhances the emotional tone of each scene, “The Bounce Back” creates a more immersive and emotionally resonant experience for viewers.
The Bounce Back – Rotten Tomatoes
2016, Romance/Comedy, 1h 44m
6 Reviews
1,000+ Ratings
Amanda and Jack Go Glamping
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A Question of Faith
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The Bounce Back Photos
The Bounce Back (2016)
The Bounce Back (2016)
The Bounce Back (2016)
The Bounce Back (2016)
Shemar Moore as Mathew Taylor in “The Bounce Back.
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Shemar Moore as Mathew Taylor in “The Bounce Back.”
Shemar Moore as Mathew Taylor in “The Bounce Back.”
The Bounce Back (2016)
The Bounce Back (2016)
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Movie Info
Relationship expert Matthew Taylor (Shemar Moore) is on a book tour promoting his bestseller “The Bounce Back” when he meets talk show circuit therapist Kristin Peralta (Nadine Velazquez), who calls him out as a fraud.
Matthew’s life is upended when, in spite of himself, he falls in love with this quick-witted woman and is forced to face painful truths about a past relationship.
Cast & Crew
Shemar Moore
Matthew Taylor
Nadine Velazquez
Kristin Peralta
Sheryl Underwood
Self
Kali Hawk
Jessica Williams
Robinne Lee
Sam
Denise Boutte
Julie
Nadja Alaya
Aleya Taylor
Michael Beach
Lester
Megan Stevenson
Sarah
Jason Kennedy
Self
Lindsay McCormick
Self
Bill Bellamy
Terry Twist
Matthew Willig
Vladamir
Youssef Delara
Director
Victor Teran
Screenwriter
Youssef Delara
Screenwriter
Staci Robinson
Screenwriter
Ray Brown
Producer
Victor Teran
Producer
Amir Delara
Producer
Youssef Delara
Producer
Ben Kufrin
Cinematographer
Youssef Delara
Film Editing
Reza Safinia
Original Music
Mark Tanner
Production Design
Alisha Silverstein
Costume Design
Michelle Adams
Casting
Chelsea Ellis Bloch
Casting
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The Bounce Back (2016) – The Bounce Back (2016) – User Reviews
The Bounce Back
(2016)
Review this title
Man, I got absolutely nothing from this move.
subxerogravity10 December 2016
Shemar Moore and Nadine Velazquez are two of the hottest people you could possibly put on camera, And yet The Bounce Back was sooooo flat. So flat it’s actually impressive how flat and lifeless these two are on screen.
Just proof that looking good is not enough to be a tolerable actor. I mean Shemar Moore has Been doing this for years right? I’m realizing I’ve never actually seen him in anything else or I could have been warned. I seen Nadine Velazquez in things like My Name is Earl and Real House Husbands of Hollywood. Both I love and both I love her in, cause she did good on both shows.
… as a supporting actor. I’m guessing she’s not ready yet to co-support a film. And I’ve seen Bill Bellamy at his prime when he was able to hold down his own flick (How to be a Player) so very surprise how his comedy bounce off of me like I was bulletproof.
The movie was not awful but it was not good, it was flat very flat like a soda without the fizzle. Everything was lined up correctly, but somehow nothing sizzles.
It’s something to catch if you have nothing else, but it does not leave any after flavor.
http://cinemagardens.com
8 out of 13 found this helpful.
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lazy, but pleasant romantic fare
dave-mcclain9 December 2016
I was wrong. When I included “The Bounce Back” (PG-13, 1:44) in the “Movie Fan Community” Facebook Page’s “Wait for It Wednesday” post with the weekend’s other nationwide releases, I referred to this film as a “romantic comedy-drama”.
It’s not very accurate to imply that it’s a rom-com. It’s really more of a drama, without much comedy in it. I was also wrong in our “Throwback Thursday” post in which I related this movie to a “Retro Reel Review” of “Ride Along”, referring to “The Bounce Back” as having a “mostly African-American cast”. Actually, this cast is very ethnically diverse and, more importantly, the film almost completely ignores race and racial differences. Very refreshing for a bi-racial romance! Shemar Moore plays Matthew Taylor, a self-help relationship guru who has written the book of the film’s title. He’s confident, charismatic and, as one character says, “He’s gorgeous”. As the movie opens, with Terry Twist (Bill Bellamy), Matthew’s agent and best friend at his side, he is busy promoting his book on local TV talk shows and conducting seminars in which he explains the principles in his book to rooms full of lovelorn women. He advises the women that the best way to get past heartache is to pretend the past doesn’t exist, identify the future they want for themselves and focus on their goals.
It’s a message that clinical psychologist Kristin Peralta (Nadine Velazquez) thinks is naĂŻve and uninformed â and she isn’t shy about sharing her opinions. When her girlfriends (Megan Stevenson and Robinne Lee) take her on a weekend getaway that ends up involving attendance at one of Matthew’s seminars, she tells him exactly what she thinks of him â in public. This leads to a joint talk show appearance which makes for great TV and leads to other offers for them to appear together. As the two of them spend more time together, since this IS a romance, they develop feelings for each other.
But both Matthew and Kristin bring their emotional baggage on their travels â and into their relationship. Matthew wrote his book as a way to get past his divorce, but it’s obvious that he may not have moved on as completely as he thinks he has. His frequent visits with his daughter, Aleya (Nadja Alaya), keep him grounded, but he’s still romantically closed-off. Likewise, Kristin has had her heart broken, but she has been a little less successful at moving on with her life as Matthew has.
Meanwhile, Terry has to deal with his dislike for Kristin, as he develops a love-hate relationship with a TV producer.
“The Bounce Back” is a typical romance in some ways, and very different in others. Its story is uninspired and will remind Movie Fans of similar (and better) movies like “The Perfect Match” (2016), “The Ugly Truth” (2009) and “You’ve Got Mail” (1998). The script, by Victor Teran, Staci Robinson and Youssef Delara (who also directs), is mostly dull and lifeless and settles for characters who are as much cardboard cut-outs as those of Matthew, which appear in bookstores throughout the film. Delara’s direction is lazy, which is especially apparent during the obligatory romantic montage which isn’t much more than Matthew randomly pointing at stuff in Times Square. There’s also a lack of realism in the casting which seems like simply a Parade of the Pretty People. Where the film does deserve credit is during its third act which is pleasingly romantic â and extra credit for its post-racial approach to relationships.
Also, the performances of Bellamy and Alaya are very good. But those things aren’t quite enough to warrant my recommendation. If you see this film and are disappointed, don’t worry, you’ll bounce back. If you see it and decide I’m wrong about my criticisms, that’s okay. I know how to bounce back too. (Bounce back too â NOT Bounce Back Two. I don’t want to give producers any ideas.) “C+”
6 out of 9 found this helpful.
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Yes
melvinmarkis25 January 2020
This was funny, nice and well done. Very cute. A cool comedic romantic watch. Velasquez is HOT!!! Woe
2 out of 2 found this helpful.
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Not as bad as I thought.
Lovestories31 January 2019
I actually enjoyed looking at all these beautiful people.
And Bill was quite refreshing!
3 out of 4 found this helpful.
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This was the cutest ever love story!!
klmreview10 August 2021
I just thought..I would love to see a movie -rom-com with people of color!! Not the assistant being of color!! Full leads in color!! And then I tapped on Bounce Back!! We need more like this!! No yelling or beating or guns!! Just a wonderful love story!! And Shemar and Nadine connected so lovely in this story about old and new relationships looking from within to get over and move on!! Awesome music!! I REALLY would like more of this kind of movie!! ( And I’m a white Senior đ)Love love the energy and spiritual connection these two seemed to have on camera!! Love story well told and acted!!!
1 out of 1 found this helpful.
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Maybe it’s just perfect timing…
joiwhitmore10 February 2020
I admittedly am biased in favor of Shemar Moore! That being said, I found this movie at a perfect time when I was going through a breakup. It made me have hope again and for that I give it a high-ranking. Maybe had I seen this movie at another time it wouldn’t have had such an impact on me. Definitely recommend for someone who might be losing hope after break-up. It might just give you that little bit of movie magic that you need to keep going.
1 out of 1 found this helpful.
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ENTERTAINING.
norwilita-demarks9 November 2018
I loved the ROMANCE/COMEDY in this MOVIE, By the way she’s Puerto Rican đ
2 out of 3 found this helpful.
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It is so bad that…
Sherazade21 April 2017
Warning: Spoilers
you can literally feel the cast struggling (with their d-rate talent) to grab at the strings of what should be the script. Characters pop-up everywhere and anywhere even when them being there makes no sense at all, the scenes (while trying not to be) are whiny and preachy and even the actors cannot seem to commit to the delivery of the insipid lines they are reading. On one end the film is saying therapy has no purpose but you’re letting a life coach tell you what to do, on another end you’re saying life coaching serves no real purpose but you’re letting your vapid friends tell you what to do. This film has no real mission and therefore the only logical moral to any of the tales it tells is to solve your own life issues as you see fit, preferable without the help of this POS excuse for a film.
1 out of 6 found this helpful.
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Don’t Waste Your Time
mdjohnson-7326612 March 2018
Nothing original here, a professional black man pursuing a white woman. Also, Bill Bellamy isn’t funny, and Shemar Moore’s lovely empty smile doesn’t excuse the fact that he simply can’t act.
2 out of 9 found this helpful.
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That lady was soooo annoying
BlurryWitch21 January 2023
Warning: Spoilers
I didn’t like the movie.
The female lead was so unlikable. Ugh. She was so unpleasant. I couldn’t empathize with her or care about her at all. Incompetent, too. If that’s a psychologist, I’m an astronaut. The hysterical screaming got on my nerves. During their “debates” I actually fast forwarded because her rants were so unpleasant.
The writing should have made her more likable. And they should have hired a better actress. This actress can’t act. Her character is flat as cardboard. Her “vulnerability” didn’t touch me, she just came across irritating.
The mandatory sex scene evvvvvery Hollywood movie has – insert rolleyes – also made me cringe and fast forward. Why oh why does every Hollywood movie have a sex scene in it? Yawn. It’s getting really boring. In some cases, it’s important to show it for the plot, but in cases like this here, you can just show them waking up next to each other with happy smiles on their faces the next morning, and we’ll get it.
The whole thing was boring, annoying, and pointless. I wasn’t inspired by it. I actually quit a few minutes before the end, when she screams hysterically and runs him over with the car, I was like, okay that’s it, I’ve had enough of her, and I switched it off. Predictable as the plot was, I’m sure I didn’t miss much.
Two stars for the kid, who was the only bright sunshine in the movie.
Too bad it’s not a real book, though! I would have bought it lol.
0 out of 0 found this helpful.
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REALLY poor remake (or copy)
eggbp-378-54455723 July 2017
Very VERY poor remake of Hitch (2005) starring Will Smith.
Nothing original about this film, especially as it’s already been done EXACTLY the same. You’re better off re-watching Hitch as it has more attractive people and better acting.
Avoid, really, just stay away.
That is all, carry on.
0 out of 6 found this helpful.
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Abs overload
sweetdoxy24 January 2019
Warning: Spoilers
I don’t even know where to start. I saw the film about a week ago and thought of writing a review right after but thought I’d be too harsh so I waited in hopes to feel more positive about it.
I don’t.
I can’t say there was anything in the movie that I liked. Maybe the daughter character/actress. She was the most sincere thing in it. Now onto the things I didn’t like, aka basically the whole thing.
1. I feel like this was made just to show off Moore’s abs. Like, he is likable to me and he’s handsome in a way but please!!! enough with the ab talk and how gorgeous he is. It would have been just as dumb if they had put in a fake boobed woman and then throughout the film keep mentioning how amazing her tatas are. So it was basically like a porn movie without the sex. No story, just showing off a person’s body and heavily foucsing on mentioning how hot they are without any point to it whatsoever.
2. The lead female character was so unlikable. She was an angry mess and should never go anywhere near psychology or patients in need of psychotherapy. She can drive you insane all on her own. She was just nasty, unpleasant, unlikable, unstable, erratic… just horrible. There was no way to connect to her at all.
She was made to look un-connectable too. Just a cute face or something. A nasty cute face character.
3. Now I don’t exactly know what pills she took when she was about to get it on with the lead male but that’s when I really lost hope for the film. They looked to be meds not illicit drugs and the ignorance was unbearable in the bed scene while she was drugged. You in no way shape or form start acting drunk when on those kinda meds and you never have a hangover/amnesia type of thing aftwerwards. It was so embarrassingly ignorant. It’s horrifying how the writers, director and actress herself didn’t know about this kind of thing. No research of any kind. It takes away from the credibility, depth and essence of the film. It’s just random nothingness.
4. The film was just so shallow, mostly cause it was focusing heavily on Moore’s appearance, it was impossible to connect to it emotionally. It was just showy. Showing off abs. How can one make a real emotional connection with abs!?
5.The girlfriends in the film were just useless characters.
No depth no anything.
6. Moore’s sad faces didn’t really work that well either cause they were over shadowed by his abs.
7. Moore’s speeches about love and life didn’t work either cause they were over shadowed by everyone ooh’ing and aah’ing over his abs.
8. Okay, one little thing that was almost good was the rib bar scene where they owned each other with their agendas. If the whole film had been of the same level of that scene it would have been “fine” but right now, everything else was so much weaker.
9. The male lead’s friend was supposed to be the comedic part I guess. The guy had potential and he peaked within the low standards of the film. I’d definitely watch him in something good. All the other characters were so empty and forgettable, the friend too but he stood out a little.
All in all, a waste of resources. Everyone who wasn’t part of writing this thing, I feel bad for cause I know I wouldn’t want this poor thing attached to my CV. I hope they can all do better than this.
I’d give it a 1 but for the daughter and friend character, I’ll give both of them half a point so the total is 2 stars.
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How negative reviews can suffocate your business and what to do to prevent this from happening – Marketing on vc.ru can undermine efforts to create a cool product or unusual service.
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We understand why reviews are so important, what to do with the negative, and also why it cannot be ignored.
How reviews influence purchasing decisions
More and more people are shopping online and choosing places using services and applications.
If earlier personal experience served as a selection criterion, today, due to the distance between the brand and the buyer, reviews on the Internet have become decisive.
Yandex.Zen and Shopolog quote Stanislav Birov, CEO of the Globlee communication platform:
â90% of consumers look at online reviews before making a purchase or choosing a service. Moreover, in order to form a final opinion about a product or brand, it is enough for a person to read 1-2 recommendations. Users trust online testimonials and reviews as much as their friends’ advice, because testimonials are a form of social approval.â
Nikita Sorychev, head of the digital department of the Reputatsia.Moscow agency, in a publication on vc.ru said that according to the results of the Go Fish Digital study, a company risks losing 22% of customers if its site with negative reviews gets into the TOP of search results. When there are 2-4 such sites, the loss of customers is 44% -59%.
When confronted with something new and unfamiliar, the first thing we do is check what other people have to say about it.
And often reviews can play a cruel joke with a good and profitable business.
For example, you want to eat and go, for example, to 2GIS, where you are looking for a catering point. Wow, right next to you is Shawarama! The rating formed by customer reviews cannot but attract attention. And they are mostly negative. Someone complains about the dry shawarma, someone about the staff. It is unlikely that customers who want to eat without the risk of poisoning and fraying their nerves will go there.
This company has a cautionary tale. After a negative review in the 2GIS card, the company representative, to put it mildly, did not meet the client halfway, accompanying the answer with âwittyâ rudeness. The post was posted on Pikabu, after which a crowd of angry commentators swooped down on the company’s geolocation on 2GIS and left such ratings and comments that the institution’s rating collapsed to two stars (1.7) as of 29.01.2020. Most likely, some of the people who left reviews did not even visit the institution, but does this make it easier for the company? The reputation is tarnished very thoroughly, even if undeservedly.
Of course, over time, some of the reviews of the company will be challenged and deleted. But can the brand bounce back and rebuild its good name? As they say, we will closely monitor developments. But would such a situation arise if the talking head of the brand worked out a negative review qualitatively? Hardly.
Negative reviews are different
Not all negative feedback is equally harmful. There are constructive feedback that will help the company to quickly fix problems. Of course, if the company really appreciates each client, and didnât write it in its Yandex.Directory card simply because it didnât come up with anything more attractive.
An example of constructive criticism is the situation with the Samsung Galaxy Fold. The first batch of innovative smartphones that fell into the hands of journalists and bloggers was destroyed due to the poor quality of the devices. Samsung did not tempt fate, mindful of how much it cost them to ignore the problems with the explosive Samsung Galaxy Note 7, when negative customer reviews buried all commercial expectations from smartphones.
The company did the smart thing by withdrawing the first version of the Galaxy Fold. They fixed all the flaws that could negatively affect sales and image, and then released a new version.
Dealing with negative reviews across platforms
The company must be prepared for negative feedback. Not everyone likes even cats and beer, but someone is even proud of it and, of course, cannot keep silent. The task of the company is to quickly nullify all negativity, and, if possible, demonstrate loyalty to the client by meeting halfway within reasonable limits. Consider where the negative review is posted. Facebook audience and iRecommend are different consumer groups, therefore, one approach to them will not work.
The first step is to understand the client’s pain. A “Bad Company” review doesn’t mean the entire company is bad. Specify what exactly the client did not like. Show that you sympathize with his pain and are ready to look for a reasonable way out with him.
Nothing complicated, right?
How to work with reviews
You can monitor reviews manually by tracking your company information across all placement sources. First of all, of course, these are cartographic services, your website and social networks, which are quite easy to control. But here lies the catch: as your business grows, the number of references to your establishment, services or product will spread and it will be much more difficult to monitor all this.
You can delegate the task to a company’s PR department, a freelance employee, or a special agency. You will definitely save time and effort, but you will have to spend money. But you have to choose: try to cosplay Shiva with a hundred hands or pay a specialist, saving on something else. However, as the practice of the Shawarama company shows, not every responsible person is able to keep a benevolent mask.
Fortunately, progress does not stand still, and today work with reviews, like many things around, can be easily automated.
For example, using the Repometr service, which collects reviews from all popular sites (that is, in fact, monitors them for you), sends you notifications, and all that remains for you is to respond to customer reviews from all sources in the “one window” mode from a simple and convenient personal account.
Of course, even with an automated system, everything is ultimately up to you. Responding to a customerâs complaint âweâll deal with itâ is a C grade option. Why? It’s just that no one likes to wait. Trying to appease: âoffering you a free visit or a discountâ is already better. But the highest aerobatics will be a quick solution to the client’s problem or, if this is objectively impossible, compensation for his inconvenience. For example, if a person has been poisoned, request a card number to return money for an order and add a bonus at your discretion. In this case, even becoming a victim of malicious consumer terrorism is more profitable than losing your reputation in the eyes of future customers.
Negative feedback example
The easiest way to show good work with reviews is with an example. When one online language teaching company was small, it was easy to deal with customers leaving negative reviews. This was usually done by the student’s personal manager, who oversaw the training. Over time, the number of students increased, there were fewer managers, and there were more problems than students and managers combined.
The speed of working with negative reviews began to slow down. Clients, having not received a response to their claims, left. Despite the obvious growth of the company, the number of regular students began to decline. The analysis showed that part of the problem lies in negative reviews. More attention has been paid to this issue, for example, a special department has been created to solve customer problems. As soon as the company began to offer solutions to problems, the number of repeated requests from customers who had previously left a negative review increased by 11%.
Capturing the relationship between negative reviews and their impact on customer behavior is difficult because there are many variables involved. But automated analytics allows you to quickly find the key to first identifying and then eliminating the cause of customer annoyance.
Clearly, negative feedback has a big impact on business. But it is not they that really harm, but the lack of reaction to them. The loyalty of a client whose problem is successfully solved is sometimes much higher than that of a new one. Therefore, the task of the business is to be in constant dialogue with the audience and promptly, adequately and kindly respond to customer reviews.
Thank you for your attention. Good luck to you and your projects!
How to turn criticism to your advantage. Article. All Trainings .ru
It’s not easy to recover from a bad review, especially if you didn’t expect it. A person gets angry, grieves, falls into confusion. How can you get your confidence back now? And how to benefit from criticism for yourself?
What the experts say
Sometimes negative reviews conflict with their own narrative – a person considered himself capable of this particular business, an accomplished professional, and sometimes this review only confirms our worst fears.
But don’t let criticism pull the rug out from under you. “There is no person who does not miss, – recalls Mitchell Marks, professor of management at San Francisco State University, president of the consulting company JoiningForces – We are all people, and sometimes we all need to be pulled up, put face to face with reality.”
âGreat feedback alone means a person is not trying to do anything new,â warns Sheila Heen, author of Thanks for the Feedback: The Science and Art of Receiving Feedback Well. Criticism can serve as “a signal that you have taken on a difficult task and are growing, straining all your strength.” And yet it’s unpleasant. Here are some tips to help you bounce back from a negative review.
Think before you act
It’s tempting to get defensive, especially if the person is used to receiving positive feedback. “But it’s important to control emotions, ,” Marx recalls. Take a break for a few days, digest the information.
Cry into a friend’s vest if you need to, Khin advises (but not at work).
Reveal your blind spots
You may not have recognized yourself in this review. It happens so: with all our good intentions, we see ourselves a little differently than others. âWe need people to help us look at ourselves,â Khin says. Of course, it is comforting to talk with a friend, find sympathy, and yet look for people who will be frank with you and will not say that everything in the review is completely untrue. “Connect with people who will help you learn from this criticism, and not just restore a beautiful picture of the world for yourself”, advises Khin.
Ask yourself:
- Is there a grain of truth in criticism?
- Have you heard similar remarks before?
- Do you, without noticing it, speak in an irritated tone or hastily reject other people’s ideas, even though it seems to you that you are open to everything?
“If, on reflection, you still do not recognize the criticism as true, turn to colleagues and again explain that you need the truth, not consolation”, – recommends Marx.
Ask questions
After cooling down, check if you understood everything in the review. You may have to contact your boss with additional questions. “If at least something is unclear to the end, ask,” insists Marx. And watch your tone, you didn’t come to argue.
“Ask more questions,” echoes Hin. If your boss says you’re risk averse, ask: “Could you give me an example of a time when I should have taken the initiative, but I didn’t? What would you do if you were in my place?” If your team is ahead in some respects, but fails in others, specify under what indicators the work will be recognized as successful and what needs to be done to achieve this. Make it clear that you need specific examples to understand how to proceed.
Make a plan of action
The main function of criticism is to help you improve in your work, and this requires a detailed plan of action. New skills may be needed or priorities may need to be reassessed, relationships with colleagues need to be reassessed.
Decide with your boss what changes are needed. “Experiment for a month or two, try doing some things differently ,” Khin advises. “Then turn to people who are authoritative for you with a proposal: “Here, I changed so-and-so, help me figure it out, right Did I take a direction?” . Marx also recommends midterm meetings with your boss to check on your planned improvements. “ Ask your boss to set up a meeting with you in three months or six months, ,” he says. – This way you will be able to align your work with the expectations of your colleagues. “You got an A on the exam, but you can get an A for how you handle that information, and that’s what matters in the end ,” Khin says. â This determines your future self-esteem.” Aim for a future evaluation, discuss your plans with your boss and realize that a negative review is by no means the end of a career.
Embrace the Perspective
Taking a pause for self-evaluation, you may come to the conclusion that failure is not caused by your flaws, but by the fact that you were simply in the wrong place.
“Sometimes you need such a nuisance as a negative review so that a person understands his incompatibility with this organization,” says Marx. And in any case, whether you decide to stay or leave, let criticism serve as a springboard for change and further success. “Many highly successful people have experienced a major failure at some point in their careers, but almost all of them retroactively recalled it as a wonderful, life-changing chance, ” notes Khin. “ Scary, of course, but believe me: chance”.
Basic principles
What to do:
- Asking questions, asking for clarification is necessary to understand how to improve.
- Take the initiative, develop a plan of action.
- Be aware of the value of criticism: this may be your springboard for positive change.
What not to do:
- Not getting angry or arguing will only get worse.
- Don’t just look for sympathy, you need people who will honestly tell the whole truth so that you can deal with criticism.
- Do not take this review as the last word – it is much more important how you react to criticism.
Case #1. Clarify to move forward
When Denis Coleman moved from finance to a higher position in a fast-growing consumer electronics company, he had no team leadership experience. But the company expanded throughout Europe, and Denis was sent to a new branch in the Czech Republic.
“To tell the truth, I was absolutely not ready for such work ,” Denis admits.
Denis has always been a hard worker, he regularly volunteered for assignments himself. And he applied the same responsible approach to his subordinates. “I thought a good manager is someone who works late and does a lot of things himself ,” says Denis, “, and demands the same from the team.” At the end of the year, the boss called him to him and, to Denis’s amazement, said that his work did not meet the expectations placed on him. “At first I thought he was joking” , Denis recalls.
After getting over his frustration and anger (it took several days), Denis tried to think about his boss’s position. He failed to explain to the team where to start. “Every task seemed urgent to me” , he recalls. Purposeful, concentrated work did not improve. “I was counting hours and tasks ,” says Denis. “ And I had to think about the final results.”
To make sure he took the criticism right, Denis turned to his boss a week later and asked for clarification. “I said, ‘So-and-so I didn’t quite understand. Please explain everything to me in detail” . Thanks to the repeated conversation, Denis fully understood what the company’s goals are and what depends on him and the team working in this region. “I learned the criticism and passed it down a level so that from now on, in any work the team is guided by a common strategy,” , he explains.
Denis also asked the boss to regularly conduct such analyzes with him. As a result, he received more advice and tips on where to go.
Then Denis was awarded the title of the best employee of the company for three years in a row. And this negative feedback had another consequence: Denis founded and led Work Compass, an organization that offers software that allows companies to conduct employee performance assessments over the Internet.
Case #2. Vigorously Cultivate
Stephanie Barnes Taylor got a job in the contracts department of a law firm in Houston, Texas. The young woman had no experience in drafting contracts: “I have never done this kind of work before.”
And yet, she was not ready for the scolding she was given after a few months. “I had never been reprimanded before, and I didn’t understand how bad things were” , she recalls. And in general, for the first time in her life, she was scolded for the work done. “In university and in law school, I was always on top, – says Stephanie. – And such a review was a double shock for me.”
When she experienced this, in her words, “loss”, she firmly decided to improve.
I found courses where they taught how to draft contracts, and signed up for them. She drew up a self-improvement plan covering all her weaknesses that were revealed through criticism, and consulted with more experienced colleagues in her company.
With her plan in place, Stephanie returned to her boss – she asked him to be her mentor. Over the course of a year, she managed to fully implement this plan and noticeably improve her performance. As a result, Stephanie moved to another company and to another position, but never again received negative reviews.
She now heads The Fruition Group, a strategic planning firm in Ocean Springs, Mississippi. She considers that negative review the turning point of her career. ” The harshest criticism is very useful, because it shows you how to improve, says Stephanie. – Do not focus on your shortcomings, but use this opportunity and improve precisely in the area where, without such criticism, you would forever remain mediocrity.
“
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