Blue chip nike. Jake Reed Nike Blue Chip Lacrosse Camp: Innovative Approach to Player Selection

How does the new highlight reel submission process work for Nike Blue Chip Lacrosse Camp. What are the benefits for players from emerging lacrosse areas. Why is this change significant for the sport’s growth and inclusivity.

The Evolution of Nike Blue Chip Lacrosse Camp

Nike Blue Chip Lacrosse Camp, directed by Jake Reed, has long been considered a pinnacle event for high school lacrosse players. The camp, costing nearly $700 to attend, has traditionally hand-picked participants, focusing primarily on players from established lacrosse hotbeds. However, a significant shift in the selection process has been announced, aiming to broaden the camp’s reach and provide opportunities for talented players from emerging lacrosse areas.

Key Changes to the Selection Process

• Introduction of highlight reel submissions
• $75 fee for Jake Reed to review each submission
• Partnership with LacrosseRecruits.com to facilitate the process
• Limited spots reserved for players selected through highlight reels

The Impact on Players from Emerging Lacrosse Areas

This new approach addresses a long-standing issue in the lacrosse community: the lack of exposure for talented players from non-traditional lacrosse regions. By accepting highlight reels, Nike Blue Chip Lacrosse Camp is opening doors for players who may have been overlooked in the past due to their geographic location or lack of connections in the lacrosse world.

Potential Benefits for Underrepresented Players

1. Increased visibility to college recruiters
2. Opportunity to compete against top-tier talent
3. Exposure to high-level coaching and training
4. Networking opportunities within the lacrosse community

The Financial Aspect: Balancing Opportunity and Cost

While the new highlight reel submission process opens doors, it also introduces an additional cost for aspiring campers. The $75 review fee, combined with the camp’s $659 registration fee if selected, can be a significant financial burden for some families. However, for many, this investment could be seen as a stepping stone towards potential college scholarships and future opportunities in the sport.

Is the cost justified for aspiring lacrosse players?

For players with limited exposure to high-level competition, the potential return on investment can be substantial. The opportunity to showcase skills at a prestigious camp like Nike Blue Chip can significantly impact a player’s recruiting prospects and overall development in the sport.

LacrosseRecruits.com: Facilitating the New Process

LacrosseRecruits.com, the Official Recruiting Tool of US Lacrosse, has been tapped to manage the highlight reel submission process for Nike Blue Chip Lacrosse. This partnership leverages LacrosseRecruits.com’s expertise in digital recruiting tools and their established presence in the lacrosse community.

How does LacrosseRecruits.com enhance the submission process?

• Streamlined platform for uploading and managing highlight reels
• Potential for additional exposure through their recruiting network
• Access to tools and resources for creating effective highlight reels

The Broader Impact on Lacrosse Development

The decision to accept highlight reels from a wider pool of players could have far-reaching effects on the sport of lacrosse. By providing more opportunities for players from emerging areas, Nike Blue Chip Lacrosse Camp is contributing to the sport’s growth and diversification.

Potential long-term effects on lacrosse

1. Increased talent pool for college recruiters
2. Accelerated growth of the sport in non-traditional areas
3. More diverse representation at elite levels of play
4. Inspiration for young players in emerging lacrosse regions

Case Study: The Hypothetical Montana Player

To illustrate the potential impact of this new process, consider the hypothetical case of Johnny, a talented multi-sport athlete from Montana. Despite his impressive skills and athletic prowess, Johnny’s location and limited exposure to high-level lacrosse have kept him off the radar of major camps and recruiters. The new highlight reel submission process provides Johnny with a chance to showcase his talents and potentially earn a spot at the prestigious Nike Blue Chip Lacrosse Camp.

How might this opportunity change Johnny’s lacrosse trajectory?

• Exposure to elite competition and coaching
• Increased visibility to college recruiters
• Opportunity to gauge his skills against top-tier talent
• Potential for scholarships and higher-level playing opportunities

The Future of Nike Blue Chip Lacrosse Camp

As this new selection process unfolds, it will be interesting to observe its impact on the composition and diversity of the Nike Blue Chip Lacrosse Camp. Will there be a noticeable increase in participants from non-traditional lacrosse areas? How will this influx of new talent affect the overall level of play at the camp?

Potential outcomes of the new selection process

1. Increased geographic diversity among campers
2. Discovery of previously unknown talent
3. Elevated competition level due to a broader talent pool
4. Shift in recruiting patterns for college programs

Challenges and Considerations

While the new highlight reel submission process offers exciting opportunities, it also presents some challenges and considerations for both the camp organizers and potential participants.

Potential challenges for camp organizers

• Managing a potentially large volume of submissions
• Ensuring fair evaluation of players from diverse backgrounds
• Maintaining the camp’s elite status while broadening participation
• Balancing traditional selection methods with the new process

Considerations for aspiring campers

1. Creating an effective highlight reel that showcases their skills
2. Balancing the financial investment with potential benefits
3. Managing expectations and preparing for strong competition
4. Developing skills and athleticism to compete at an elite level

The Role of Technology in Lacrosse Recruitment

The partnership between Nike Blue Chip Lacrosse Camp and LacrosseRecruits.com highlights the growing importance of technology in sports recruitment. This trend extends beyond lacrosse, reflecting a broader shift in how athletic talent is discovered and evaluated across various sports.

How is technology changing sports recruitment?

• Increased accessibility for players in remote or underserved areas
• More efficient evaluation processes for coaches and recruiters
• Enhanced ability to compare talents across different regions
• Opportunity for year-round recruiting beyond traditional seasons

The introduction of highlight reel submissions for the Nike Blue Chip Lacrosse Camp represents a significant step towards inclusivity and opportunity in the sport. By opening doors for talented players from emerging lacrosse areas, this initiative has the potential to accelerate the sport’s growth, diversify its talent pool, and provide life-changing opportunities for dedicated athletes. As the lacrosse community watches this process unfold, it may serve as a model for other elite camps and programs looking to expand their reach and discover untapped talent.

Nike Blue Chip Lacrosse Camp with Jake Reed

Yesterday, it was announced that Nike Blue Chip Lacrosse is now going to accept highlight reels from potential campers.

The camp costs nearly $700 to attend and every above-average high school lacrosse player marks the date on their calendar, hoping for a spot. The problem, however, is that up until now campers have been hand-picked and predominantly from hotbeds. Deserving players from emerging areas and unknown schools have not necessarily had the opportunity to show their stuff. The goal of the highlight reel process is to fix that problem and provide a buffer for kids on the bubble of being selected for the camp.

Photo from the 2009 Blue Chip Camp

The cost to get Blue Chip Lacrosse Director Jake Reed to check out your skills onscreen? $75. Players can submit their reels via LacrosseRecruits.com, which handles the process for Blue Chip.

Now, if you’re wondering why Blue Chip Lacrosse would want to do this, wonder no more. Simply consider this example…

Johnny from Montana is a stud lacrosse player. According to his friends and family, that is. Aside from them saying it, he really has no clue how good he is because never has he ever ventured past state lines to test out his skills. It’s not that he doesn’t want to, it’s that he can’t afford it. Besides, his summers are usually spent chopping wood for a nickel a log.

His sophomore year, something very unexpected happens. Johnny’s consistently-sloppy team wins the Montana State Championship. How, you ask? Johnny scored 9 goals, tossed 5 dimes and won 85% of his faceoffs. Did we mention Johnny is also his high school’s starting running back? He was 1st team all-state as a sophomore on varsity this fall. Montana football is serious.

Alright, so you’re getting the picture. Johnny is a really good athlete with solid lacrosse skills. He has the potential to be a Blue Chip, but truthfully he’s an unknown. Kind of like Neon in the movie Blue Chips.

After Johnny wins the State Title, an old man walks up to him and tells him he needs to get out of Montana to test his game. The old man happens to be a former Army all-american who retired to the Montana rivers 10 years ago due to his 2nd passion, fly-fishing. Needless to say, Johnny takes his advice and starts doing research.

He finds the Nike Blue Chip camp and shares it with his parents. At this point, his parents aren’t questioning Johnny’s passion and they’re on the edge of paying his way to any camp, but Johnny desperately wants to go to the Blue Chip camp. Then they see the press release below. Johnny’s dad gets his Capital One credit card out of his wallet, crosses his fingers that this isn’t a scam, and buys Johnny’s way into Jake Reed’s office. A blue collar guy, Johnny’s father reminds Johnny that he’ll need to pay him back within the next year. Johnny does the math in his head – just 1,500 logs.

Fast forward 3 weeks later. Johnny gets a phone call. It’s Mr. Jake Reed himself. He’s inviting Johnny to the Rising Juniors camp, June 25-27. That $75? It goes toward the $659.

Now Johnny only has to chop 13,180 more logs this summer to pay back his dad for the registration fee. Now he gets a chance.

See? It’s a smart, thoughtful move on Jake Reed’s account. Luckily he and Nike also have a smart, skilled crew in LacrosseRecruits.com to help him facilitate such a process.

It will be interesting to follow this initiative and see how much of an impact it has on the diversity at the Blue Chip camps. How much will the number of players from emerging areas increase? Better yet, out of all the videos submitted through LacrosseRecruits.com, how many of those players will be Blue Chip worthy?

Time and YouTube will only tell.

_________________________________________________________________________________________

Full press release:

Jake Reed Nike Blue Chip Lacrosse Announces 2011 Summer Camp Dates and New Highlight Reel Submission Process

Baltimore MD September 24th, 2010 – Nike Blue Chip Lacrosse, announced three camps for the upcoming summer; Rising Seniors, June 23rd – 25th, Rising Juniors, June 25th – 27th and Rising Sophomores, June 28th – 30th, as well as a new process for players to gain admission to the camp.

Nike Blue Chip Lacrosse has routinely brought the best players from across the country to its camps. However, the growth of the game has created a need for an alternate way for players to find their way onto a roster at Nike Blue Chip. As a result, Director of the Camp, Jake Reed has left a limited amount of spots available for players who submit highlight reels. Each highlight reel will be reviewed by Blue Chip Lacrosse Director, Jake Reed, for a fee of $75 and will be eligible for invitation to the camp.

LacrosseRecruits.com, the Official Recruiting Tool of US Lacrosse, will facilitate the highlight reel submission process for Nike Blue Chip Lacrosse as well as offer professional highlight reel packages that include submission of the reel for Jake Reed’s review.  To get started, please visit https://lacrosserecruits.com/jakereedbluechipsubmissions.php.

“Because of the growth of the game, we felt that it was time to use the highlight reel admission process to supplement our traditional invitation system.  We have the best players competing at the highest level year after year. This new procedure ensures we don’t let any players slip through the cracks,” said Jake Reed, Director of Nike Blue Chip Lacrosse.

Chris Meade, Co-Founder of LacrosseRecruits.com, commented on their involvement. “We have so much interest from parents from all over the country about Jake’s camps that submitting highlight reels was a natural extension to give players a chance to be considered for an invitation. For players in need of a high quality highlight reel, our editing team will create great highlight reels for them.”

About LacrosseRecruits.com

LacrosseRecruits.com, the Official Recruiting Tool of US Lacrosse, is a recruiting tool that increases the exposure a player receives throughout the recruiting process by making it convenient for a college coach to view a player’s profile and video online. Players create a profile, upload video and distribute their profile and video to college coaches using a integrated messaging system. LacrosseRecruits.com was built by former college lacrosse players with the help of current and former college lacrosse coaches. Visit LacrosseRecruits.com to learn more.

About Blue Chip Lacrosse

Headquartered in Baltimore, Nike Blue Chip Lacrosse’s camps are the premier recruiting venues for boy’s lacrosse. With an established reputation in the lacrosse world, Blue Chip is shaping how the best players are being evaluated and recruited by coaches.

Jake Reed’s Nike Blue Chip Has Limited Space Available – SportsRecruits Blog

HIGHLIGHT REEL SUBMISSIONS ARE NOW CLOSED 11/20/15

Jake Reed’s Nike Blue Chip Lacrosse Camp has a limited amount of spots available for players who submit highlight reels.

Each highlight reel submitted will be reviewed personally by Nike Blue Chip Lacrosse Director, Jake Reed, for a fee of $89.

After review of the highlight, the player will be eligible for invitation to the 2015 Fall and/or the 2016 Summer events.

Read below for all of the information, including a Q&A with Jake on what he looks for in a submission.

We are offering a special discounted membership to SportsRecruits.com as part of a highlight submission for $199 – a savings of $89! To take advantage of this offer, click below:

CLICK HERE TO SUBMIT HIGHLIGHT REEL + ACCESS MEMBERSHIP OFFER

Advantages of a membership include:

• Built-In Messaging to College Coaches
• Unlimited Video Uploads
• Access to Every NCAA Program
• Advanced School Search
• See Which Coaches View Your Profile + Video
• Recruiting Stats + Analytics
• Phone / Email / Live Chat Support
• Access to special event film packages

If you are already a member, or only wish to purchase a highlight reel submission, click below:

CLICK HERE TO SUBMIT HIGHLIGHT REEL ONLY

Here is our Q&A with Jake:

What do you look for when reviewing footage of potential players for your camp?

We look for a combination of athletic ability, lacrosse fundamentals and lacrosse IQ (how you play with and without the ball).

What has made Blue Chip so successful over the years?
Nike Blue Chip has been successful because we work hard at finding the best players from all over the country, which brings the top coaches to watch.

How have you seen the recruiting process change since you started Blue Chip?

When I first started in 2001, coaches were only recruiting rising seniors with a few exceptions. Then, they went to rising juniors. Now, they are recruiting rising sophomores.

Thanks to Jake for his time!

So you want to play your sport in college …

Register for Our Premier Showcases

Play in front of 40+ college coaches in attendance.

Jake Reed’s Fall Nike Blue Chip: Standouts

The Jake Reed Fall Nike Blue Chip camp, an invitation-only recruiting event, was held the last weekend of November at the Matthews Sportsplex in Matthews, N.C.

Reed’s successful recruiting events are the culmination of a coaching career that spanned over three decades, and included stops at Army, RPI and the McDonogh School. As a player Reed was an All-American goalie at Dulaney HS (MD) before attending the University of Maryland where he was a two-time All-American.

Every player in attendance at a Jake Reed event has been individually vetted by Jake himself or through trusted contacts. Reed’s events claim to have sent 90% of their players to Division I programs since he began organizing them in 2001.
Up and coming talent from around the country traveled to the south for the chance to make an impression on big time college coaches. Denver, Syracuse, Cornell, Maryland, Navy, Michigan and North Carolina are just a few of the top programs that regularly frequent this prestigious recruiting event.

“What makes this event extremely unique is the distribution of players from across the country,” stated staff member and former Towson player Kyle Fiat. “This large geographic pool of players makes this event very valuable and attractive to college coaches.”

Here is a look at a few of the players that performed well at this great recruiting event.

Jack Eagan, Attack, Christian Brothers (Mo.)/Project Missouri, 2017

This heady attackman showed great lacrosse IQ and scoring ability through out the games observed. Eagan began his scoring early in the event dodging from behind the goal rolling to beat a double team, then finishing with a nice shot high and away. He followed up with a spectacular wrap around goal using a powerful first step to create good separation from the defender then finishing before the slide arrived. Lastly, he showed great off ball movement slipping behind the defense, and finishing with a nice quick stick on the crease.

Alex Stock, Defense, Cardinal Gibbons (N.C.)/ Team Carolina, 2017

Stock has been racking up accolades at many of the biggest tournaments, and his performance at Jake Reed Blue Chip was no different. He had a great showing in both face-off and close defense situations. On the first face-off Stock showcased his athleticism exploding from the wing, smoothly scooping the ground ball and quickly transitioned the ball up the field. In close defense situations Stock had numerous impressive takeaways, but one of note showed him shut down an attackman behind the goal with a precision check, scoop the ground ball in stride, and throw a fifty yard pass to a streaking attackman. Stock has shined at other events, earning Fab 40 All-Star honors at the Philly Showcase.

Holden Markoff, Goalie, Episcopal Houston (Texas)/C2C, 2017

This is the second opportunity 3d Rising had to observe Markoff, and he continued to impress. Markoff is one of the more stout keepers around, and he is also one of the most enjoyable to watch. Immediately it was clear he communicated well with an unfamiliar defense and was a fierce competitor. He made almost every save throughout the games observed, and made many saves he had no business making. The first save observed was a well placed top corner shot that he quickly moved up field. He then made a remarkable low-and-away save with plenty of traffic impeding his vision. Lastly he showcased his interior game with a great low-and-away doorstep shot.

Carlos Forde, Attack/Midfield, Minisink Valley (N.Y.)/Team 91, 2017

Forde was one of the best athletes if not the best athlete at the Jake Reed Nike Blue Chip event. He demonstrated great athleticism playing shut down defense, scooping a ground ball under pressure, then blowing past the midfielders with a smooth swim move. Forde continued to transition the ball up the field, dodged down the alley then quickly rolled topside and put the ball away with a strong left handed shot. On settled offense he exploded past two defenders from the left wing, split past one more, and put the ball low and away. Carlos provided one of the most impressive goals of the event with a jump cut to the topside completely blowing past a long pole and rocketing the ball high and away.

Sam Weis, Attack, Wando (S.C.)/TopLeft Loggerheads, 2017

Weis is a smooth lefty attackman with a knack for creating space and precision finishes. To begin his scoring he made a nice “V” cut, caught the ball and put it high and away. He also showed great ability to create dodging from the left wing, getting topside on the defender and burying the ball low. Weis plays for South Carolina power Wando, and has also played at top events such as the NXT Philly Showcase.

Carl Klepper, Attack, Saint Andrews (Fla.)/Swordfish, 2018

Klepper towered over most of the competition, was one of the most talented finishers in attendance, and possesses a big frame; he can still grow into it more. This slippery big man showed good athleticism, and scored multiple goals in every game observed by 3d Rising. He began his scoring slipping in from X and putting a quick stick high and to the far side. He then showed his ability to score in traffic putting away a quick stick on the crease with the three defenders closing in on him. Klepper showed his nose for the ball cutting behind the defense and finishing on the run. He also showed his ability to create dodging from X, drawing the slide and dumping a precision pass to his teammate on the crease.

Bronson Ban, Midfield, Losal (Calif.)/3d Los Angeles, 2018

This midfielder was a force facing off and also proved to be a scoring threat on offense. He began the game winning the face straight away and pushing the ball up field dishing it for a nice goal. He continued to win the next several face-offs straight out front. Once the opposition attempted to adjust, Ban used his strength to win the face back to himself, and moved the ball up the field to a wing. In set plays he showed well catching the ball on the wing, selling a nice hitch to commit the defender then finishing high and to the far side.

Cooper Emmons, Goalie, Severn School (Md.)/Zingos, 2018

Emmons ate up shots all tournament long, and demonstrated the ability to stop just about every variety of shot. He started stonewalling an outside shot on his off hip. Then moving the ball quickly up field for a nice transition. His most impressive save came on a doorstep opportunity when he saved a high and away shot. He then quickly delivered a strike up field to an attackman across the midfield. Cooper has also participated in the 3d Blue Chip camp held during the summer, and was an all-star at the Top 205 recruiting event.

Drane Garven, Attack, Cannon School (N.C.)/Top Tier Lacrosse, 2018

Garven is an up-and-coming attackman with a unique ability to create and a smooth stick. Throughout the event he showed an understanding and ability to guide an offense in different situations. His first goal observed by 3d Rising came on a time and room shot from the right wing. Then Garven showed that ability to create for himself dodging from X, splitting two defenders on his way to the crease finishing with a nice lefty shot. Lastly, he had a perfect feed while dodging from X, drawing the slide and moving the ball to a cutting midfielder on the crease.

Kalil Scales, Midfield, Tesoro (Calif.)/ 3d Orange County, 2018

Scales showed great athletic ability during the event, and provided some of the more enjoyable plays to see. While on defense he knocked the ball from the offensive player and scooped the ground ball while under pressure from two opponents. He then cleared the ball up the wing making a mesmerizing jump cut on the wing to blow by two opponents then made a nice pass to his attackman. On offense showcased his scoring ability making an alley dodge and rocketing the shot into the top corner.

Keegan Logan, Attack, Hamilton Southeastern (Ind.)/True Indiana, 2019

Logan is an attackman with a great mixture of speed and lacrosse IQ. On his first play observed he made a great ride picking off a clear and then weaved through two defenders to put a precision shot on goal. In a settled situation he dodged left down the alley, getting the defender moving then rolled right, and put a rocket high and away. He has participated in top events such as the Brine National, and received all-star accolades at the Twin Cities Showcase, and the Ohio Prospect Camp.

Nick Harris, Midfield, Dublin Coffman (Ohio)/Resolute, 2019

Harris is a great athlete that made plays all over the field during the weekend. He scored an impressive goal by clearing the ball, then dodging down the left alley and buried the ball high away. To start the first game observed by 3d Rising he exploded from the wing, scooped the face, turned up the field blowing by the defense and finished a lefty bouncer. On defense Harris once again showed his athleticism breaking on a pass making a nice interception then quickly transitioning up the field before finishing a left-handed rip. Harris finished his scoring with a time-and-room shot from the top of the box. He is a standout football and basketball player as well.

Colin Hart, Defense, Garden City (N.Y.)/GC34, 2019

Hart was one of the most dominant defenders in attendance, and was a complete ball hawk. His first observed play began with a nice interception, and then a cross field clear on a dime. He then showcased his takeaway ability shutting down the attackman at the “X”, scooping the ball cleanly, and then pushing the ball up the field for a very smooth clear. Hart also plays football and basketball

Ethan Hennessey, Midfield, Culver Military (S.C.)/True Lacrosse, 2019

Hennessey immediately made an impression and looks like he could be another great player for Culver Military Academy. He posses all the attributes needed to be successful with size, athleticism, and a good understanding of the game. One element of his game that stood out was his ability to create separation every time he touched the ball. Even his simple plays were impressive, starting with a cut back and clear that drew a lot of attention. Hennessey had a quick catch and lefty rip from the top of the box high and away to start his scoring. He followed that up dodging from the top of the box and finishing with a nice bouncer. From there Hennessey began to distribute the ball effectively. He made all of his touches count and never pressed. He seemed to balance distributing when needed and creating for himself when the opportunity was right. Hennessey was a standout at the 2015 Jake Reed Blue Chip Summer. He also plays football at Culver Military.

Justin Coppola, Midfield, Garden City (N.Y.)/GC34, 2019

This extremely shifty midfielder was a force at the face-off all tournament long. He won the majority of face-offs straight away, but also showed the ability to counter on the face. The first face-off lost observed by 3d Rising, he ran down the ball, made a nice take away and scored a transition goal. He followed this up by winning the face-off straight away, transitioned quickly up the field and assisted on the ensuring goal. Coppola showed off some athleticism by clearing the ball with a jump cut to split two defenders, and creating a fast break situation. He showed his nose for the goal with a ground ball on the crease, bouncing out, and scoring low to the far side. Coppola was a FLG Face-Off Combine Regional Finalist. He also participates in football, track and wrestling.

Honorable Mentions

Jake DeMare, Attack, Naperville Central (Ill.), 2019
Blake Ulmer, Goalie, Culver Military (Ill.), 2019
Nolan Chow, Attack, Loyola Academy (Ill.), 2019
Devin Hoffman, Midfield, Ponte Verde (Fla.), 2019
Evan Quattlebaum, Defense, William T. Dwyer (Fla.), 2019
Bruce Ferguson, Midfield, Darien (Conn.), 2019
Michael Hraba, Goalie, State College (Pa.), 2018
Taylor Funke, Defense, Ponte Verde (Fla.), 2018
Harrison Graves, Midfield, Montgomery Bell Academy (Tenn.), 2018
Gavin Santizo, Defense, Charlotte Catholic (S.C.), 2018
Jack Burke, Midfield, Ponte Verde (Fla), 2018
Jack Ballou, Goalie, Hidden Valley (Va.), 2018
Eric Dickinson, Attack, Myers Park (N.C.), 2016
Owen Stempkovski, Midfield, Nova Classical Academy (Minn.), 2017
Hayden Frye, Midfield, Mira Costa (Calif.), 2016
Jimmy Watson, Midfield, Benet Academy (Ill.), 2017
Connor Fitzgerald, Midfield, Pittsford (N.Y.), 2017
Austin Schepers, Defense, Vero Beach (Fla.) 2017

The Next Blue Chip Stocks: Under Armour

Under Armour’s opportunity for global growth is enormous. Source: Under Armour.

Blue chip stocks are companies that have long dominated their industries, have strong competitive advantages, and are stable long-term investments. While blue chippers may not have a lot of room to grow, they often pay steady dividends, and their reputation or brands usually provide a strong competitive advantage. For investors, that means stability and a relatively “safe” investment. Better to sleep at night. 

However, every blue chip stock was once a young, dynamic upstart, disrupting the competition, and taking market share away before the establishment could even react. While a portfolio with a foundation of blue chips is good, most investors would do well by owning a handful of the next blue chip stocks, too. Let’s take a closer look at Under Armour (NYSE:UAA). Does this relative upstart in the athletic apparel and footwear business have what it takes to be a blue chip stock?

Facing off with a titan 
Under Armour’s biggest competitor — Nike (NYSE:NKE) — is a blue chip stock by almost any definition. Nike has a market capitalization of almost $70 billion, sold $27.8 billion in merchandise last year, and has paid out a dividend — which it has increased regularly — for more than 25 years. While the dividend yield today is less than 1.2%, the long-term value of that quarterly payout is undeniable:

NKE data by YCharts.

The stock price has increased by 21,560% since 1985; but that consistent dividend is worth another 10,000% in returns. Add in that management thinks it can keep growing sales at almost 10% per year for the next several years, and earnings per share at an even higher rate, and Nike is pretty hard to ignore as an investment. It’s also a stiff competitor for the upstart Under Armour. 

Why even consider Under Armour against Nike? 
Under Armour’s sales during the last year are about the same as Nike’s were in 1989:

NKE Revenue (Annual) data by YCharts.

Frankly, today’s Under Armour is a lot like Nike was 25 years ago — with an interesting twist. 

Air Jordans have been a staple of the Nike lineup for an amazing 30 years. Source: Nike

While Nike started as a shoe company, Under Armour started as a clothing maker, developing high-performance athletic apparel specifically designed to enhance athletic performance. During the past few years, the company has moved into the footwear business, as well, and is growing its market share. In 2010, footwear sales were $127 million; by 2013, they had more than doubled to $290 million. Management says that, by 2017, footwear sales will double again to more than $600 million. 

In short, Under Armour is growing its business like wildfire. According to its most recent investor day presentation in late 2013, total sales have grown at a compounded annual rate of 30% since going public. Management is projecting it will reach $4 billion in sales by 2016. It took Nike almost six years to make the jump from $2 billion to $4 billion; Under Armour expects to do it in only three. 

Competitors, but in an expanding market 
A lot of companies have tried to become the next Nike, but none have been able to surpass its global dominance. The beauty of what Under Armour’s management is trying to accomplish is that it doesn’t require Under Armour to “out-Nike” Nike. The global market that these two — as well as other competitors like German behemoth Adidas AG OR  (OTC:ADDYY) — compete for, is only getting larger. During the next 20 years, the world’s middle class is going to expand by about 1 billion, and it’s these new consumers who will fuel the long-term growth in the athletic apparel industry. 

Under Armour apparel and footwear is very popular with outdoor enthusiasts. Source: Author.

Under Armour also participates in a number of markets in which traditional athletic apparel companies like Nike and Adidas do not — specifically, hunting, fishing, and other outdoor activities. By expanding its target market a little wider, Under Armour can still utilize its expertise in high-performance apparel effectively, while not getting outside of its core strengths. 

Valuation 
This is where Under Armour can get a little scary. By typical valuation measures like PS, or price to sales, and P/E, or price to earnings, Under Armour shares are at levels that Nike shares may have never seen:

NKE PS Ratio (TTM) data by YCharts.

The thing is, Under Armour is also growing at a rate Nike never reached, either. It’s this accelerated growth that Mister Market is paying such a high premium for today. The company has raised revenue and earnings guidance for the year in each of the past two quarters already, based on sales growth in excess of 34%. As long as the company continues to grow at a high clip — more than three times the growth rate of Nike today — it will remain a premium stock. 

One way to invest in this “next” blue chip stock
I’m an Under Armour shareholder, but with a relatively small position so far. My investing plan is to build my position over time, based on how the business itself performs.

Could there be speed bumps down the road? I’m sure that during the next 10 or 20 years, there will be times the stock goes way down. However, I’m not willing to miss out on how much it could go up in between those downturns. I’m also willing to buy more shares if the business remains high quality, but the stock falls. 

Could Under Armour turn into one of the next blue chip stocks? I think so. Actually, I’m betting on it.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.

Dow Jones Rallies After Nike Earnings Beat; Nasdaq Trades Near Break-Even

The Dow Jones Industrial Average rose in today’s market, boosted in part by strong earnings from Nike (NKE), which also scored a breakout on Friday. Blue chips led the major indexes, while the Nasdaq composite traded choppily near break-even.

X

Stock Market Today

At the close of the day, the Nasdaq held a loss of less than 0.1%. The S&P 500 rose 0.3%, while the Dow Jones industrials added 0.7%. Meanwhile, the small-cap Russell 2000 index was nearly flat. Volume was higher on the NYSE and lower on the Nasdaq vs. the close on Thursday, according to early data.

The blue-chip index posted further gains this week following President Joe Biden’s announcement that he had reached an infrastructure agreement with a bipartisan group of senators on Thursday. This aided a rise in many cyclical stocks, including industrials and financials. Financial stocks were also boosted after all 23 major banks passed the Federal Reserve’s annual stress test Thursday.

The Finance Select Sector SPDR ETF (XLF) was up 1.2% at the close.

As for growth stocks, the Innovator IBD 50 ETF (FFTY) had a modest gain of roughly 0.4% as shares moved further above their 50-day line. Stocks leading the upside in the index included Cricut (CRCT), IPO stock dLocal (DLO) and Smith & Wesson Brands (SWBI).

IBD 50 stock Cerence (CRNC) traded near the buy zone of a cup-with-handle base with a 120.10 buy point. Shares remain 5% away from the buy point. The automotive software developer found solid support at its 21-day exponential moving average, a bullish indicator.

Dow Jones Today

Shares of Nike gapped up over 15% and traded inside the buy zone of a consolidation with 148.05 buy point. The sharp gain helped the Dow outperform Friday.

The sports apparel giant earned 93 cents a share, crushing estimates for 51 cents and swinging from a year-ago loss of 51 cents a share. Revenue soared 96% to $12.3 billion, topping views for $11.03 billion.

North American sales shot up 141% to $5.4 billion. China sales grew 9% to $1.9 billion. China called for a boycott of Western goods after Nike and others accused Chinese officials of using forced labor in the cotton industry. The stock was boosted after CEO John Donahoe defended the firm’s business in China, saying during the earnings call that “Nike is a brand that is of China and for China.”

On Friday, Microsoft (MSFT) fell 0.6%. But shares remain inside the buy zone of a new cup base’s 263.29 buy point. The buy zone tops out at 276.45, according to IBD MarketSmith chart analysis. The stock’s relative strength line has been trending softly higher. The software giant is an IBD Leaderboard and IBD Long-Term Leader stock.

Follow Rachel Fox on Twitter at @foxonstocks for more Dow Jones and market commentary.

YOU MAY ALSO LIKE:

MarketSmith: Research, Charts, Data And Coaching All In One Place

Track Daily Stock Market Action With The Big Picture

How To Spot Stock Market Tops

Vertical Violations: Why You Should Recognize This Bear Market Indicator

Dow Giant Jumps Late Into Buy Area As Infrastructure Deal Fuels Stocks

Nextdoor to go public in $4.3 billion SPAC merger as CEO looks toward expansion

Nextdoor, a social media app for neighborhoods, announced Tuesday it will go public through a reverse merger with a special purpose acquisition company in a deal valuing the firm at $4.3 billion. 

“It’s going to bring in a lot of proceeds, $686 million of gross proceeds, on a real blue-chip set of investors” that will help fuel expansion, Nextdoor CEO Sarah Friar told CNBC on Tuesday. 

The deal with special purpose acquisition company Khosla Ventures Acquisition Co II includes a private investment of $270 million from Baron Capital Group, accounts advised by T. Rowe Price Associates and Cathie Wood’s Ark Invest.

On “Squawk on the Street,” Friar said San Francisco-based Nextdoor will continue expanding into new territories, which in turn generates more content for the platform. She said it will continue investing in both small businesses and in its proprietary advertising technology to support its monetization and revenue streams. 

The platform, created in 2011, allows users to organize events, alert neighbors of danger and spread useful information such as business postings or pandemic-related news. Earlier this year, Nextdoor debuted an anti-racism notification after long facing criticism for racist comments on its platform.

Nextdoor is used in more than 275,000 neighborhoods around the world and in nearly 1-in-3 U.S. households, according to a company press release.

“Nextdoor is the neighborhood social network, just like LinkedIn is the professional network,” Khosla Ventures founder Vinod Khosla said on “Squawk on the Street,” appearing alongside Friar.

[Nextdoor] has … not only the strong network effects but very strong local online-offline effects, which are very, very rare,” Khosla added, while expressing confidence in the company’s metrics and future potential growth.

Friar, who served as Square’s chief financial officer from 2012 to 2018, said that last year Nextdoor saw its daily active users grow by 50%. It also reported accelerating average revenue per user, or ARPU, during the first and second quarters this year, Friar added.

The increases for ARPU are driven by growing member engagement on the platform and more sophisticated ad tech platforms, Friar said.

The company is also working on other ways to boost revenue, she added, “particularly around local commerce, local businesses, and really interesting ad formats that you can’t get anywhere else.” Friar noted Nextdoor’s collaboration with Moderna and Albertsons Companies grocery stores on a map of Covid vaccine locations.

“Only Nextdoor can take that message into a local level and make it happen,” Friar said.

Nextdoor, which was included in CNBC’s Disruptor 50 companies in 2015, gets an implied valuation of $4.3 billion through the SPAC deal. In September 2019, the company was valued at just over $2 billion, TechCrunch reported at the time.

Nextdoor’s merger with Khosla Ventures’ SPAC is expected to close in the fourth quarter of 2021. The company will trade under the ticker symbol “KIND.”

— Reuters contributed to this story.

Maxx by maximum scientific blue light

The Aqueon Max Blue LED Lamp, Size 24, can be added to the Aqueon Modular LED Aquarium Light Fixture, 24 inch. The bulb length is 18.5″. The bulb length is 18.5″. Browse for more products in the same category as this item: Root a30 android 10

evolutioneyes eyewear is a designer and distributor of fashion reading glasses, sunglasses and prescription eyewear

Fedora iwlwifi

Glock 43 lasermax

This resulted to 13 qualified studies on melatonin and 2 studies on REM sleep. Further analysis of these 15 reports indicated that a two-hour exposure to blue light (460 nm) in the evening suppresses melatonin, the maximum melatonin-suppressing effect being achieved at the shortest wavelengths (424 nm, violet).

Update software ipad 1

Bootcamp 40gb error

Visible light is that part of the electromagnetic spectrum that is seen as colours: violet, indigo, blue, green, yellow, orange and red. Blue light has a very short wavelength, and so produces a higher amount of energy. Studies suggest that, over time, exposure to the blue end of the light spectrum could cause serious long-term damage to your eyes.

Digestive system experiment worksheet

Heavy machinery companies in uae

Alexa Fluor dye Absorption max. (nm) Emission max (nm) Emission color* Extinction coefficient** Alexa Fluor 350: 346: 442: Blue: 19,000: Alexa Fluor 405: 401: 421: Blue

High voltage pulse capacitor rat trap

Connect jabra headset to avaya phone

Mar 14, 2017 · VO 2 max is the maximal consumption of oxygen. It is the maximum capacity of the body to take in, transport, and use oxygen during exercise and reflects a person’s cardiorespiratory fitness. Measuring VO 2 max is a laboratory procedure that requires equipment to analyze the amount of oxygen inhaled and the amount of carbon dioxide exhaled …

Browning shotgun ammo

Just trains open house

Jun 21, 2018 · Max Richter’s music seems ready-made for movies – and that’s not in any way a put down.The music is powerful on its own, but certain pieces take on new depth when paired with well-designed …

N64 programming manual pdf

2021 nfl mock draft_ steelers

Nike Air Max 90 Ultra 2.0 Flyknit Womens Shoes White/Glacier Blue/Work Blue/Light Armoury Blue Style: 881109-105 Canada Online Outlet. Discover the best training/running shoes online.

Best slowpitch softball bat for power hitters

Dell monitor firmware update

Dracast LEDs have incredibly high light output rated at 95 CRI, and are available in Daylight, Tungsten, and Bi-Color. With multiple battery options…

Nedap upass access reader

D100 dice roller

hydro-force boats 65050 blue / light grey 12′ flat floor, 6 person, 30 hp max pvc inflatable soft bottom boat with aluminum floor 19757 92A Avenue, Langley, British Columbia, V1M 3B3, Canada Previewing Details:

Ak 47 mag lock

Marketplace simulation answers

Harmful blue light can not be absorbed and shines through the retina to cause damages to macular. Reports around the world have proven the blue light symptoms such as vision deterioration, insomnia and possible causes for several severe health issues. RetinaGuard anti blue light screen protectors blocks 90% of the harmful blue light ranging …

Como obtener el cui en guatemala

Twitch donation printer noise

The Photon Max WiFi has a blue and a green light. A stable blue light means that the device has connected to the internet, while a stable green light means that your other gadgets are connected to the Photon Max WiFi.

Fedex clothing store

Trend lines and predictions worksheet pdf

1Mar 14, 2017 · VO 2 max is the maximal consumption of oxygen. It is the maximum capacity of the body to take in, transport, and use oxygen during exercise and reflects a person’s cardiorespiratory fitness. Measuring VO 2 max is a laboratory procedure that requires equipment to analyze the amount of oxygen inhaled and the amount of carbon dioxide exhaled … Baseus 2PCS for iPhone 12 Pro Max Front Film 9H 0.3mm Anti-Explosion Anti-Blue Light Full Coverage T in the Screen Protectors category for sale in Outside South Africa (ID:497542052) Largest deer killed in massachusettsA Max Bounces value of 0 means that the light will only be part of the direct lighting computations, effectively disabling GI for this light. Note that this value works along with the global ray depth controls, so the default value of 999 bounces per light is just a theoretical maximum; in practice, the global ray depth limits are set much lower. iPhone Xs Max – Invisibleshield Glass+ Visionguard The Invisibleshield Glass+ Visionguard helps protect your screen from scratches, cracks, impacts, and also your eyes from harmful blue light which causes eye strain. Tin ak bolt carrier

Spirit animals in celtic culture

• Joyroom JM3050 Apple iPhone Xs Max 6.5 0.3mm Anti Blue Light en iyi fiyatla Hepsiburada’dan satın alın! Şimdi indirimli fiyatla sipariş verin, ayağınıza gelsin! Finasteride results reddit
• A+S shared a post on Instagram: “2019 .12 .1 (sun) in store NIKE AIR MAX 97 COLOR : DESERT SAND×RACER BLUE , LIGHT BLUE×PINK QUARTZ…” • Follow their account to see 2,336 posts. Blheli_32 configurator chrome
• buy stud 100 in india * The UK blue chip index closed up 41.46 points, or 0.6 percent, at 6,695.66points on Tuesday, its highest finish since late May, after a weak U.S. jobsreport boosted expectations that the Federal Reserve would keep monetary policyultra-loose for longer. Chantilly lace saree dubai online
• Thin Low Profile Dual Color LED Warning Light Blue / Red Clear Lens. M09410R-RM3. Low Profile Lightning Id Bar 1 1/4” Round Red P2PC CM. M63354-HYB. West hanover township yard waste
• Shop for Save(urpretty)face Blue Light Blocking IRL Filter 11 Pro Max/XS Max in at REVOLVE. Free 2-3 day shipping and returns, 30 day price match guarantee. Ssn generator for paypal
• Buy Anti Blue Light Matte Glass Screen Protector iPhone 6s 7 8 Plus X Xs Xr 11 Pro Max SE in Singapore,Singapore. ?Delivery will reach your doorstep in around a week ?Payment modes: Paylah/Paynow/Bank Transfer/Cash Deposit Available for iPhones: 6/6 plus/6s/6s plus/7/7 Chat to Buy Cadillac 4.9 performance

90,000 Chips and cones | Football shoes, training equipment and accessories

The largest football online store in Poland and one of the largest in Europe, R-GOL.com, offers training chips and cones, which are excellent equipment for football training. These are the products necessary for the training and development of the athlete. Football teams of all levels – amateur, semi-professional, professional – must use chips and cones.They can be used in many different ways. They challenge the player to develop speed, strength, coordination, agility, endurance and ball control. A large selection of chips and cones allows you to perfectly match the product to your training conditions. They can also be used as field markers. Chips and cones are professional and quality products that are distinguished by their high strength and functionality. The special material from which they are made guarantees product satisfaction and will last for many years.Well-known manufacturers such as SKLZ, Pure2Improve or Yakimasport offer top-class products.

Round chips with a height of 5 or 3 cm are very popular. Thanks to the light and flexible material, they are very durable and easy to use. Such chips are offered by the Yakimasport brand, their code is 100006, SKLZ Agiliti Cones in the form of a set of 20 pieces, the code NSK000022 or Pure2imprive Cone, containing 50 pieces with the code 03595. Another great solution is Yakimasport cones. Their big advantage is the holes, thanks to which the racks can be placed in them at different heights.Plus, they’re very light, so putting them in a soccer bag won’t make it too heavy. The options are 5, 10 or 15 cm. SKLZ Mini Cones 50 or 20 pieces with individual codes SC-AMC999-020-01 and SC-AMC999-001-01 are ideal for training not only in football. Their flexible and lightweight material ensures they last long and won’t be harmed by athlete stepping on them. The set includes 2 colors – yellow and red, divided in half. On R-GOL.com you will also find SKLZ PRO agility training cones.They are 15 cm high. Their yellow color is perfectly visible on the field, making them very visible. They are made of the highest quality materials, which guarantees their long service life. A slightly different shape, but reminiscent of more classic cones, is offered by Pure2improve. Models with item codes 02184 and 02185 are sets of 6, 15 or 30 cm high. The whole set is red and the quality material will meet your expectations. These cones have holes in them, thanks to which the posts can also be used.This definitely expands the training possibilities. Yakimasport provides 38 cm or 23 cm cones, with the option to purchase one at a time – you buy as much as you really need! The wide range of colors available allows you to match them to your requirements. These cones have post holes, thanks to which you can use them, for example, as barriers for jumping and coordination training. The code for these products is 100056. Another offer from Yakimasport is a 23 cm high cone with the ability to use its top to mount a stand.In addition, the cone has additional holes. A wide range of colors are available. The material, tested over many years on various cone models, guarantees the durability of this product. The individual code for this product is 100259.

An additional option to diversify your workouts with the cones is the red cone pads with numbers. The set contains 10 pieces with numbers from 1 to 10. Thanks to the use of flexible material, they fit on cones with a height of 23 cm and 38 cm.They are ideal for making your workouts more attractive or for marking cones when playing games with fewer players. The R-GOL.com online store must be attended by the people who work in it. This means that our consultants will help you choose the right product or size, and the level of customer service will be completely satisfactory. We work with passion. As a result, the store has high customer reviews – 100% positive reviews. In addition, R-GOL.com offers free shipping and returns if the purchase is unsuccessful.You can also join the loyalty program, thanks to which you can collect money for subsequent purchases by making transactions! Cashback in the amount of 10% of the order value is an excellent solution for football players who regularly need goods dedicated to this sport. Thanks to cashback, each subsequent order is cheaper! The online store R-GOL.com, taking care of its customers, regularly holds various promotions or seasonal sales of goods, even up to -70%! Thanks to this, you can shop and choose the products you like at even more attractive prices.

How to distinguish fake Nike sneakers

The American company Nike specializes in the production and sale of sports shoes and apparel. The company was founded on January 25, 1964 by Bill Bowerman and Phil Knight and was named Blue Ribbon Sports. On May 30, 1978, the company was renamed Nike Inc, taking its name from the Greek goddess of victory, Nike. Nike markets its products under its own brand, as well as the brands Nike Golf, Nike Pro, Nike +, Air Jordan, Nike Skateboard Bowerman, and Phillip H.Kni.

The original Nike Air VRTX is available for $ 110. Beware of fakes if you are offered sneakers at too low a price.

The original Nike pair is packed in a red / orange box. The lid has a logo in white. On the front side of the box, there is a sticker with the model name, its code, size, and the color of the sneakers. On the bottom of the box, the company logo, country of origin and contacts of Nike Inc. are applied in white.

Fakes often have the wrong combination of sneaker colors and finishes.The pair we reviewed are olive green with black trim. And it is in the finish that the whole chip lies, or rather in the correct colors for its elements.

So the brand logo on a fake pair of olive, not black; Nike Air lettering on the heel is black, not olive, and the logo and model name on the tongue differ not only in color, but also in the placement of the text.

The brand logo is embossed on the outsole, however, it should not be too large if the model is original.Black insoles with Olive Nike Air wordmark.

On the left insole there is a sticker in white with information about the materials used. Inside the sneakers, you can find several sewn-in tags with various information: model name, size, country of origin, model code.

A small tag has recrafted on the side, indicating that the model is made from recycled materials. On the inside of the tab on the tag, you can find information about the company itself, as well as about the country of origin.

Buy original nike sneakers recommend here

New women’s sneakers in Funky Dunky

01/14/2021

It is almost 2 months before spring and international women’s day, but this does not mean that our lovely ladies do not want new sneakers for themselves. In this short review, we will tell you what fresh models have gone on sale to us and how they can attract attention. We will immediately inform you that we will be talking about both lifestyle options and sports.

Nike Air Max Zephyr “Photon Dust”

Let’s start with a futuristic and most comfortable model for every day.Called Marshmallow for a reason, this lightweight, comfortable shoe is crafted from durable mesh with synthetic elements, featuring a full-length 720 Max Air cushion and ultra-soft Cushlon foam for incredible cushioning and support.

In addition to the air in the midsole unit, it is on the tongue in a special window with the Air inscription. Add to it a special synthetic insert in the middle part and get 2 parts for secure fixation and stability.

A rubber outsole with an interesting pattern will work to improve traction.

Soft padding in the heel for extra support and a back loop to aid donning.

Nike Squash-Type “Light Orewood Brown”

Stylish tennis shoe with minimalist design inspired by Nike’s 80s prototype line “N.354”. It is based on the model of the legendary tennis player John McEnroe Nike Mac Attack 1986.

The upper is crafted from durable suede and mesh material. A soft rubber cupsole is bonded with a vulcanized outsole. Padded collar and low profile for comfort and an original OG sporty look.

For security, there is a grippy sole and 7-loop lacing.

Signature Nike swoosh swoosh on sides, line name “N.354” on heel and tongue along with swoosh. EKIN is written on the midsole, and if you read it in mirror, you get the name of the Nike brand.

Outsole Nike emblem, original model year 1986, name “N.354” and line year 2018 on pivot point.

Jordan Zoom ’92 “Guava Ice”

Cool lifestyle sneakers of 2020 received a truly feminine color – a delicate mix of black, pink and white. Design includes details from 3 iconic basketball models from the 90s: the Nike Air Max 180, Air Jordan 7 and Nike Air Force 5. The upper is made from leather, synthetic leather and mesh.

Comfort is provided by 2 visible Zoom Airs in the forefoot, as well as a resilient midsole foam.

Soft and elastic interior with padded collar for a snug fit. On the outside there is a rigid overlay along the toe, the lacing has a secure 6 loops, and the middle profile for supporting the foot. The heel has a resilient padding to protect the Achilles and an external loop to assist with donning.

Legendary Jumpman logo on tongue, outsole and side.

Iconic vintage Nike Air logo on the sole, branded Swoosh on the sides, Zoom Air on the outside, Zoom on outsole and the faint TGAOAT – The Greatest Athlete Of All Time wordmark on the back midsole Air.

On the heel, a rubber triangle with the number 9, inspired by the Air Jordan 7 collection, is Michael Jordan’s US team number.

Nike Air Max 90 “Summit White”

Girls adore jewelry and jewelry, and Nike has allowed itself to endow the iconic sneakers with a pendant necklace.

Thus, the company once again celebrated the 30th anniversary of the famous Air Max 90.

The regular textile mesh is replaced by white velveteen: in combination with pearlescent leather, this adds uncompromising style to the model.

Gold-tone Nike Air lettering on the tongues and insoles matches the matching lace ends.

Rounding out the picture is the Gold Swoosh pebble chain keyring.Chic, shine, wow!

Nike SuperRep Go “Pink Blast / Baltic Blue”

2 sports models of the leading brand continue the very successful SuperRep line, which was appreciated by fans of fitness, training and workout, but unlike the more expensive and technologically advanced mother with 2 Zoom Air units, the daughter received simpler cushioning in the form of a thick layer of light but very responsive foam.

The upper is made of soft, breathable mesh, and the ribbed details wrap the foot tightly during brisk movements.5-loop lacing is enough to secure the foot. The weight of one half pair is about 300 grams.

The midsole has a built-in torsion plate for stability, and on the sides in the forefoot there are impressive outriggers to protect against lateral displacement of the foot during exercises such as skater or side lunges.

Rubber sole with pivot point will feel the surface of the hall and will not slip. The grooves in the toe area make the shoe very flexible, which is very important when doing planks, burpees and other exercises with your weight.The reputable website RunRepeat.com gave this model an 82 out of 100 , which is a “Great” mark.

Coloring – “neither say in a fairy tale, nor describe with a pen”! Delightful colorway “Pink Blast / Baltic Blue” will surely become a hit of sales not only in our country, but all over the world.

Nike SuperRep Groove “White / Black-Chutney”

And this “daughter” of the SuperRep line is designed specifically for dance and cardio training.Everything about this shoe is weighted and thought out for ease of walking, cornering and sliding movements.

For cushioning, the same soft foam and side outriggers in the forefoot are provided as in the SuperRep Go – all for optimal support while dancing. Lightweight, breathable mesh upper. For added comfort, there is a cushioned foam insole and comfortable padding in the heel and ankle.

The non-slip outsole is complemented by a smooth swivel zone – a very important detail when turning and turning.Durable straps and overlays on the heel and sides provide support for all movements.

The main feature of the sneakers is the absence of standard laces. With the help of the back loop, the sneakers are easily put on and fixed with a drawstring with a plastic clip, which is threaded through 3 loops.

The toe is decently protected by fuse material. The toe is raised for a quick and easy start. SuperRep Groove is a definite and versatile “must have” for aerobic training enthusiasts.

Coloring – just “cannon”: Leopard print “White / Black-Chutney” will encroach on stereotyped sneakers and become the leader in the number of dropped glances during classes.

All pairs are already on sale at Funky Dunky! Follow our news and “News” section on our website.

Nike Adapt BB 2.0 ‘Astronomy Blue’ – SlamKicks

Are basketball shoes without laces the future? Find out in the Nike Adapt BB 2 review.0.

CLUTCH

In the Nike Adapt BB, the outsole pattern consisted of transverse lines and circles in the forefoot and heel – a classic and proven formula that works most of the time. In the new version of the sneaker, the engineers also followed the proven path and put the herringbone on the entire surface of the sole. In both cases, the traction is good but unstable. I have never been able to figure out where the periodic slippage comes from, even on a perfectly clean parquet floor.Perhaps it is a translucent rubber, which is almost always worse than an opaque one. Or maybe I just had no luck with my pairs.
In any case, if it is important for you that the grip is not only good, but also stable, you better pay attention to the Air Jordan 34 or Kyrie 6. By the way, both of them cost more than half the price of the Adapt BB 2.0. …

CUSHIONING

This is where the progress is really evident – in terms of depreciation. The Nike Adapt BB 2.0 has added a Zoom Turbo capsule to the Cushlon midsole. Personally, I really love the Zoom Turbo for its responsiveness, springiness, and especially the location of the capsule itself, which is not sunk deep into the midsole, but is as close to the foot as possible. In my opinion, this is the perfect combination of cushioning and court feel. I can’t say anything bad about the solid Cushlon midsoles – this is a self-contained material with good performance. For several years in a row, I played in CP3 sneakers, in which there was nothing except Cushlon, and I always had enough cushioning.The same can be said for the Nike Adapt BB. But you always have to strive for something better, and Nike engineers understand this better than anyone else. By the way, you can buy Zoom Turbo insoles on ebay, which mimic the cushioning system of basketball shoes surprisingly well.

MATERIALS

Upper materials are predominantly synthetic, with plastic inserts in the heel and tongue. One of the main advantages of synthetics is lightness, and this is oh so important: Nike Adapt BB 2.0 is one of the heaviest shoes I’ve ever played in
(a US size 9 shoe weighs nearly 555 grams!). Unsurprisingly, engineers have sought to reduce weight wherever possible. The main thing is that there were no compromises and this solution did not affect the functional qualities in any way – the upper materials do an excellent job with their main task.

COMFORT

Finally, we got to the main feature of the sneaker – the lack of laces and automatic locking.The FastFit system was pretty well implemented in the Air Jordan 33, but it was only really comfortable in the Nike Kobe AD FF. As for the Nike Adapt BB 2.0, the position of the cables is definitely better than that of the first model in the series, the foot is securely fixed in all areas. But the automatic fixation system is clearly not for me. Both in the first model of the series and in the second – I never managed to teach these “smart” sneakers to tighten the way I wanted. Each time they either squeezed my foot in a vice, disrupting circulation and causing muscle spasms, or, on the contrary, loosened the grip too much.It was the same with the Nike Adapt BB, and even though the system works a little better this time around, it still isn’t enough to convince me to switch to no laces. I just don’t see the point in it. For now, anyway. Like the previous model in the series, the Nike Adapt BB 2.0 comes in size in size. For players with wide feet, I would recommend trying on the shoe before purchasing – it is quite narrow in the forefoot.

PROTECTION

Despite the fact that I had to play in loosely tightened sneakers (thanks to the “smart” fixation), the leg remained in place, and the overall protection of the Nike Adapt BB 2.0 made a good impression on me. The heel is perfectly secured by the molded glass, and the TPU overlays on the sides of the sneaker securely hold the foot during lateral movements and sudden stops.
An auto-lock motor located in the midfoot acts as anti-twist protection.

TOTAL

The Nike Adapt BB 2.0 is a step up from the first model in the series, but for me personally, this “smart” fixation system is still more of a luxury than a necessity.For all these high tech, I prefer regular laces and higher quality upper materials. And more importantly, a secure grip.

And lastly, the price tag. The Nike Adapt BB 2.0 is currently retailing for $ 400. For this money, you can buy not one, but four pairs of regular, last year’s sneakers that will be better than the Nike Adapt BB 2.0 in everything. Four pairs.

True, despite the price, the Nike Adapt BB 2.0 sells very well. Some people like high technology, some may have liked the cushioning, which is really very, very decent.It’s so good that I would even play longer in these shoes if I could manage to tighten them the way I want.

If perfect fit is not your main concern, and you are a fan of high technologies, then the Nike Adapt BB 2.0 is what you need. But if you just want a quality gaming shoe, then look no further than the Nike Adapt BB series. The choice is huge.

90,000 Nike “Safari Print” 30th Anniversary | Solemate.ru

Every sneaker company undoubtedly has a special color scheme.This color is almost always not something super-cool, but its legendary history makes customers go to stores and, in the literal sense of the word, sweep a couple of certain colors off the shelves. Whether it’s “Bred” and “Royal” on the Air Jordan Brand or Vintage White / Core Black / Sub Green on the early Adidas EQT models, the situation is pretty much the same – fast sold out and overpriced. But there is one such color that does not have such high sales, but nonetheless stands out strongly from other iconic colors.So, today we want to tell you about the color and part-time print of Nike called “Safari”.

It all started when in 1987 the designer Tinker Hatfield, whose name you’ve heard more than once, decided to create a sneaker model that no other brand had ever had. His idea was to combine the latest sports technology from Nike with a more fashionable, non-athletic approach to creating casual wear. As a result, the new Nike Air Safari was born.

Tinker, while creating his classic designs, always liked to be inspired by something strange and in no way related to sneaker culture. This time it turned out much the same – the source of inspiration was an ostrich leather couch, which he saw in a luxury furniture store in New York. His interpretation of textured ostrich leather ultimately evolved into the iconic Safari print, which has since become one of the most recognizable and iconic designs used by Nike over the years.Later, Hatfield himself will tell that most people working in the company did not appreciate this idea and even considered it a failure. The very case when the opinions of the creators are radically different from the opinions of the buyers.

Needless to say, the Air Safari has become a full-fledged leader among all sneakers released in 1987? Everything is clear here.

And this year the Nike Air Safari turns 30. In connection with such an event, the company is actively releasing more and more interesting solutions that somehow beat the pattern of ostrich skin.Let’s walk together from the very first “Safari” model, released in 2017, to the last one, whose official photos were presented just this week.

Nike Air Max 95 “Safari Print”

Oddly enough, Nike began its series of emblematic releases as quietly as possible. This is exactly what news sources wrote about little, and there was no advertising campaign that could definitely attract interested buyers. In general, the release is really difficult to call unusual – the pair is painted in a pale gray shade, on which it is very difficult to see the main “chip” of the model – textured spots that almost completely dotted the top of the sneakers.A little later it turned out that in addition to the gray color, this pack also contains black, which looks even more ordinary-looking. The main material is suede, perfect for the spring season. Nike Air Max 95 “Safari” is designed exclusively for girls, you can still buy a pair on the website of the famous sneaker store “size?” … Price – $ 161.

By the way, Nike has repeatedly released the Air Max 95 with the ostrich pattern. It’s safe to say that the past options were much more interesting.

Nike Lunarcharge “Safari”

Less than two weeks after the release of the 95s, Nike is sharing with us official photos of the new Nike Lunarcharge, recognizable not only by the spots, but also by the overall black and orange color – it was she who was the first Air Max Safari color.A very interesting model, no less interesting colors – what else is needed for the buyer? However, the model never came to light, but we know for sure that the release will take place this spring, and the price will be $ 120.

The Atmos x NikeID Air Max Zero “Safari” & “Tiger Camo”

By far the most successful safari pair released earlier this year. Within the framework of this collaboration, a couple called “Tiger Camo” was also presented – no less cool, but, alas, not on our topic.The Air Max Zero “Safari” sneaker has a recognizable orange color, the gray part that runs along the sides of the model is painted gray, and on it is the same ostrich skin print. An interesting detail – on the outside of the sneaker, the swoosh is light orange, and on the inside – blue. Chances are, you’ve always thought that pale orange and deep blue were incompatible colors, but Atmos proves otherwise. Unfortunately, the Japanese store made it impossible to buy this pair in Russia – not only is the release intended exclusively for Japan, and its limited availability left much to be desired – only 400 pairs for each color.Currently, the Air Max Zero “Safari” can be found on various marketplaces for approximately $ 550.

Nike Sock Dart “Safari Pack”

On Monday, April 24th, Nike shows us the following silhouette with a recognizable pattern. This time, the well-known Sock Dart has become the successor of the series of models with the postscript “Safari”. The model itself is very unusual, it does not have the usual laces or Velcro – instead, a silicone clasp is used here, which is fixed by the very holes located on it.The construction of the sneaker is a neoprene sock that provides lightness and comfort for extended wear, and in this release it is completely covered with small specks. So “complete” that there are not even any details here, except for the heel and sole, which are painted in some other way. Among the three presented colors of this pack, the model with a navy-colored top (Hyper Turquoise) stands out – coupled with black spots, it looks really fresh and unusual. The Nike Sock Dart “Safari Pack” will be released in May this year, priced at $ 130.

Nike Air Presto “Safari Pack”

Pak, released on the same day as the previous one, will help us substantiate one idea that you probably already guessed about yourself. In fact, “Safari” has long since departed from its origins, and is now used by the company in very different variations. That is, the classic orange color of the same name was once used along with it, but Nike is clearly not going to get hung up on the same thing. The Nike Air Presto “Safari Pack” is by far the most versatile pack in the safari line.There are four different colors, and if the first two – the same classic safari and white with splashes of red – look more or less ordinary, then the other two pairs are more an experiment than recognizable colors for a mass audience. It is worth noting here that making white spots on a blue background is not the best option, since in this case it looks too cheap. But the company began to actively experiment with the well-known “ostrich” pattern, and this is good news.The release took place on June 27, but since it was another exclusive for Japan, not many managed to take the desired pair. In any case, at the moment they are not too expensive on trading floors – somewhere around $ 200.

Now give at least one similar example of a recognizable print from other companies. Elephant Print at Air Jordan Brand? Perhaps, but its story was simpler, and it certainly wasn’t taken from a model of the same name, like the Air Max Safari, for example. We hope you now understand what makes this print from Nike legendary.

That’s all we have for now on our favorite spotted sneakers. But this is far from the end, given that a considerable number of safari sneakers were presented only at the beginning of the year, and Nike will probably return to this topic more than once (thirty years after all). Stay with us, all the fun is yet to come.

90,000 the most complete history of the evolution of “visible air”

Detailed view of the Air Max: The Story of Visible Air exposition, which tells the complete story of the evolution of Air Max models.The exhibition was organized by Nike Sportswear and FACES & LACES in 2015 at the VKHUTEMAS gallery in Moscow and was timed to coincide with Air Max Day, the birthday of the brand’s most famous cushioning technology.

Nike Air Max Zero

The Nike Air Max Zero sneaker was designed based on a 1985 sketch found in the company’s archives. At that time, there were not enough innovative materials and technologies to translate the ideas of a sneaker, so the bold concept remained on paper.

Nike designer Tinker Hatfield joined the company as an architect, and it was architecture that inspired the creation and development of the Air Max line. A special role was played by the Georges Pompidou Center for Art and Culture in Paris, where all the internal communications of the building are placed outside, painted in bright colors and demonstrate their functionality.

For the first time, the designer implemented this idea on paper in the Air Max Zero concept: a minimalistic sole, a soft, seamless toe, an outward heel fixation.These sneakers did not become the very first Air Max, but without this sketch the first model would not exist.

Graham Macmillan

Nike designer making the Zero concept a reality

I thought it was just a modern version of the Air Max 1. My goal was to stay true to the original idea and original design, while at the same time using modern materials and technologies. “

New technologies used in Air Max Zero include a lightweight Phylon foam midsole, first introduced with this year’s Air Max 1 Ultra Moire, Hyperfuse seamless bonding, a durable and breathable monofilament with a special knit in the forefoot.

Nike Air Max 1987 (1)

Designer: Tinker Hatfield

The

Nike Air Max 1 is the world’s first running shoe with visible air in the sole and showcases how the Air cushioning technology introduced by Nike in 1978 works.Even though Air technology was officially introduced in 1978, it didn’t make much of an impression on athletes or other people until 1987 and the release of the Nike Air Max 1. But the company believed in the technology and tried to develop it.

Mark Parker, designer, CEO and president of Nike

“We asked people what they thought of the Air technology and received very different feedback.Many didn’t know what to say because they couldn’t see how the technology worked. The air capsule was integrated into the shoe, but completely out of sight. The breakthrough came exactly when the Nike Air Max with visible air was released. ”

In the mid-1980s, Tinker Hatfield, already working for the company, switched from architectural tasks to design. “When I was working on sneaker designs, I always thought that the airbag is a complete mystery for everyone except us, the creators.People may have liked our shoes, but they did not associate them with performance in any way, ”the designer recalled.

In 1985, during a business trip to Paris, Hatfield, an architect by training, for the first time discovers the building of the Georges Pompidou National Center for Culture and Art. Visible communications – windows, tunnels, stairs, elevators and escalators – inspired the designer to create the first Air Max.

The air capsule became visible thanks to a special “window” located in the sole of the sneaker in the heel area.When the Nike Air Max sneakers were released, they made a splash. More than a million pairs were sold between June 1987 and May 1988. The sneaker instantly became a classic in sports and industrial design, and also shaped the evolution of visible air technology for the next 28 years and changed the running industry.

The technology was explained in detail in a massive advertising campaign. The Nike Air Max TV commercial featured The Beatles’ “Revolution” song. 28 years later, this is still the only time that a track from the legendary Liverpool band has been used on television in a commercial advertisement.

Nike Air Max 1988 (STAB)

Designer: Tinker Hatfield

The Nike Air Stab is launched in 1988. They are not fully part of the Air Max line, although they also use visible air technology. Designed Air Stab for runners with hyper- and hypopronation who need support in the foot. This is the first model to use the Footbridge Device, a special technology that allows you to slow down and control your pronation speed as accurately as possible, protecting the runner’s feet from shock while running on asphalt.Pronation, the natural behavior of the foot, is needed by the human body when running or walking in order to soften the shock load six to eight times its own weight, as well as maintain balance during landing and pushing off.

Footbridge technology (in the form of a special plate with profiled parts) was located between the upper part of the sole and its midsole. As a rule, it was impossible to feel it until the moment when the understanding of the ideal and verified step came. The Nike Air Stab features Footbridge technology for the first time in conjunction with visible air technology.As a result, the Air Stab is the most stable and lightest running shoe to hit the market.

Nike Air Max 1989 (LIGHT)

Designer: Tinker Hatfield

This model became known as the Air Max II, arriving two years after the original Air Max was released. “If you look at the history of Air Max, especially from 1987 to 1993, you will see that one of the main features that distinguished one model from another was the size of the air cushion, which increased its volume from the previous model to the next and used less foam. in the sole of the sneaker.Foam degrades over time, but air does not, ”says David Forland, director of Nike’s Cushioning Technology, and one of the earliest experts to improve Air technology back in 1985.

After the appearance of the first model in 1987, the vector of development of the Air Max platform was set for all subsequent years: from model to model, engineers and designers tried to make sneakers lighter than their predecessors, and this required more “air”.The Air Max Light introduces another cushion in the front of the shoe. They have become lighter, hence the word “Light” in the title.

Additionally, the outsole is made of two materials: polyurethane in the heel and a light phylon in the forefoot. In 2007, polyurethane was replaced with a lighter, more technologically advanced EVA foam and made the shoe even lighter. In addition to the task of reducing the weight of the air cushion in this model, the designers faced a problem – the polyurethane elements of the sole and the capsule with air did not connect very well to each other.This problem was resolved only after two years.

Nevertheless, the similarities with the Nike Air Max 1987 can be seen with the naked eye, although the model also has its own special details – an air mesh with special perforations, a mesh that allows for increased air circulation in the shoe, and also thermoplastic reinforcement in the upper part of the sneaker in the middle part lacing in order to lacing the sneakers as conveniently as possible depending on the width of the foot. Unlike its predecessor, these elements made the shoe more comfortable, breathable and lightweight, while retaining all the advantages of the previous model, and the plastic details already referred to the next Nike icon – the Air Max 1990.

The

Air Max Light subsequently grew into a separate running line that ran on par with the flagship Triax or Tailwind running models that existed until 1998. The Air Max Light was also the first of the Air Max family to be introduced in Europe.

Nike Air Max 1990

Designer: Tinker Hatfield

Three years after the first model with a visible Air cushion was released, Nike introduced the new Air Max III.In 2000, after the anniversary reissue, this model acquired the now familiar name Air Max 90 by the year of release.

Tinker Hatfield, Nike designer

“Runners are conservative people. They don’t like to have their shoes changed too often, especially if they are okay. ”

Tinker did not shock the consumer with something insanely new.The inspiration for the model was the same center of Georges Pompidou, but in the context of color and details. The designer’s architectural education is more evident in this model than all other running projects: the frame around the cushion and details that look like windows, contrasting bright colors, a black leather insert thinning towards the nose of the sneaker, screaming from the shelf that this sneaker stands for “speed”. The red frame on the outsole of the original underlines the oversized Air cushion. An important external difference from previous models is that the sole height has been increased to create additional cushioning.For the first time, multi-lace inserts appeared in the lacing of this model, allowing sneakers to be laced in different ways, depending on the characteristics of the instep and the thickness of the runner’s instep.

Tinker Hatfield’s primary focus on this model is to accentuate the pillow and make it more visible. The sneaker was supplemented with unusual plastic parts, which, by the way, can be counted only seven.

The additional emphasis on the sides of the sole, as well as the original color scheme in white-black-gray tones together with infrared were specially selected in order to add visual volume to the thickness of the single air cushion – in this model it has become even larger, thanks to which the Air Max 90 was assigned an unofficial name – “Big Window”.

Other features of the shoe include the tread pattern on the outsole, which has become more complex and massive for the first time in the history of the running industry. The two-tiered lacing system is inherited from Air Max Light.

The aggressive silhouette and contrasting colors have drawn massive attention to the sneaker. With the advent of the Air Max 90, jogging sneakers began to hit the streets on a massive scale – this model is becoming very popular among youth subcultures in Europe, while the American subcultural youth for the most part prefers basketball shoes, including the very popular Nike Air Force 1.

Nike Air Max 1991 (180)

Designers: Tinker Hatfield, Bruce Kilgore

For over 12 years, the company has been creating air-cushion sneakers to maximize athlete comfort and excitement on the shelves of sports stores. The air balloon was visible, but it became so large and noticeable only in 1991 with the release of the Air 180 cross-country.

Two legendary Nike designers worked on this model at the same time, each of which at that time not only had an outstanding reputation.In fact, it was Tinker Hatfield and Bruce Kilgore who made Nike a resounding name in the world of sports. Experiments on the Nike Air system lead to the Air Max 180, the world’s first sneaker with a 180-degree panoramic air capsule, which was also an extension of the outsole with a unique tread pattern. The shoe offered even more cushioning with less weight and an unprecedented level of shock protection. Most importantly, it set the direction for Air Max innovation over the next two decades.

The new air cushion was not the usual balloon embedded in the sole of the sneaker between the insole and the outsole – it became a full-fledged part of the sole that touched the ground. The Air Max system was tough and durable enough to be a full-fledged part of the outsole. Apart from the technical properties of cushioning and support, the new cushion was perfect for making it 180 degrees visible. For this, the designers used transparent “crystal” rubber. It may not sound like a breakthrough in design and technology, but the creation of the Air 180 itself was a huge step towards further innovation.Designers did not overload the silhouette with unnecessary details, using neoprene and light suede in the clean, light, iconic colors of running shoes of the time. All attention was focused on the heel counter, the Air balloon was highlighted with a bright infrared color on the sole, defocused with a light stripe, framed with a bright plastic detail on the heel and topped with a blue Swoosh. This is exactly how the original pair of Air Max 180s appeared in ultramarine colors.

The Air Max 180, however, has become visible not so much thanks to an innovation that only experts, athletes and sneaker lovers understand, but rather due to a huge advertising campaign.Now you will not see anyone with such large-scale projects, in which famous artists participate. But the promotional launch of the Air Max 180 is considered special, as the sports brand’s campaign on television and in print featured the art world for the first time. It was developed by the agency Weiden + Kennedy, who created the famous “Just do it” ad.

In addition to the classic magazine spreads featuring sneakers and their benefits, Nike went further and invited artists from five different countries to create their own versions of posters for the new Air Max.The most famous author was Ralph Steadman of Great Britain. In addition to him, Takenobu Igarashi (Japan), Charles Anderson (USA) and others took part in the campaign. But this was not enough. The TV campaign features director David Cronenberg with an alien fantasy story, filmed by Industrial Light & Magic, better known as LucasArts.

Another interesting fact: the US team was spotted wearing the AM 180 Concorde during the 1992 Barcelona Summer Olympics.The legendary Michael Jordan, who is among the players, also helps to gain special popularity of the sneakers. Basketball player Charles Wade Barkley, also a national team player, played the entire tournament in an Air Force basketball model with Air 180 technology.

Nike Air Max 1992 (BW)

Designer: Tinker Hatfield

This Air Max model receives the BW prefix, which inherits from the unofficial name Nike Air Max 90.BW stands for Big Window, “large window” is an enlarged “window” in comparison with previous models, which opens the capsule with visible air. The capsule itself really becomes much larger, and the back of the shoe gets additional reinforcement in the form of a plastic part for a more comfortable fixation of the foot.

A huge number of color options for this model will be released in the following years, but the original OG Persian Violet palette will become a classic.

Nike Air Max 1993

Designer: Tinker Hatfield

This model has become one of the favorites of its creator – Tinker Hatfield calls it “classic design”.It became the “anthem” of Air technology in terms of design – an even larger air cushion, expanded to the entire heel area by 270 degrees, was also made visible and colored for the first time (the first color used after the classic white is blue). The new molding technology borrowed from the “blown” forms of plastic bottles made it possible to make the pillow visible exactly at 270 degrees.

In addition to providing improved cushioning for the foot, thanks to a larger and larger bubble cushion, an interesting difference from previous models was the Air Huarache-inspired design, which also used a neoprene “inner toe” system inside the shoe to help strengthen the heel area of ​​the foot.

Nike Air Max 1994 (Squared)

The

Air Max 1994 is a harmonious continuation of the history of the Air Max 1993 – they use the same sole. The upper has become more conservative compared to the previous year – the neoprene from the Air Huarache has disappeared, and the silhouette has begun to resemble the earlier models in the line. A special feature of the model was the four-chamber airbag, which this time contained twice as much air as the Air Max 1993, for which the model was unofficially called Air Max2, or Air Max Squared – Air Max squared.The new cushion had two different air pressure systems. Nike’s engineers and designers focused primarily on their research, in which they believed that when cushioning, different pressure is distributed to different areas of the heel. Accordingly, the two outer capsules in the model were presented in a stiffer, harder solution to maintain the stability of the foot, and the two inner capsules were cushioned for soft and comfortable cushioning. The technology has also been further adapted for the purpose of other sports, including basketball.The Air Max2 is another step towards eliminating foam in the outsole, which reduces bulk and weight. This step was evolutionary – it led designers to the sole, consisting only of air capsules along its entire length.

A TV commercial for this model features William Burroughs, a famous American writer of the second half of the 20th century and one of the most important representatives of the beat generation, who had a huge impact on pop culture.

Nike Air Max 1995

Designer: Sergio Lozano

The Nike Air Max 95 is yet another revolutionary and very daring decision in the sports footwear industry that breaks tradition in absolutely everything.

The concept and design was developed by Sergio Lozano, who was inspired by the anatomy of the human body. This is the first running shoe with an “organic” shape: the structured lacing and loop system is the ribs, the side pieces are the muscles, the back of the heel and outsole are the spine, the mesh is imitation leather.

“The first time I worked on 95s, it was incredibly cool!” Lozano recalls. “I wasn’t working on a running shoe design at the time, but I was asked to take on this project because the team wanted to take the risk and bring in a young and naive designer so I could try to create something completely new with a vision of the future.

The outsole has been redesigned again. Now the visible air cushion was located not only in the heel, but also in the forefoot, which provided even more comfort and stability while running.

The

Air Max 95 was the first to feature a black outsole, a logical extension of the upper design.

Nike Air Max 1996

Designer: Sergio Lozano

Slightly overshadowed by the Air Max 95 and Air Max 97, this model is still strongly associated with its era.The sole of the sneaker, with minor modifications, inherits from the Air Max 95 the system of positioning two air bags in the front (nose) and rear (heel) parts. The upper design is unique and inspired by the waves of the ocean, harboring hidden energy and aggression.

The model was released in four color versions and was never reissued in the future. The design structure of the Nike Air Max 1996 was taken from the Nike Air Max 180’96 (2007) and Nike Air Max 96 Evolve (2012).

Nike Air Max 1997

Designer: Sergio Lozano

This is the first model in the Air Max family to use the full-foot visible air system without restriction and in which it is visible from all angles.The Air Max 97 is also renowned for its reinforced fabric upper, while three dynamic lines in reflective stripes and an overall futuristic design symbolize the Japanese high-speed Shinkansen passenger train. This is the only Air Max shoe to feature a metal mesh upper.

The original silver-metallic color scheme has become the most popular color scheme. Probably due to its futuristic design at the peak of rave culture, this model received special attention from fans of electronic music, mainly in European countries.Also very popular with Dutch football fans and gabbers, fans of digital hardcore.

In Japan, the model gains recognition in the world of street and high fashion, as the country is going through another pop-cultural revolution during this period.

Nike Air Max 1998

The Nike Air Max 1998 pioneered the innovative Tuned Air technology, which evenly and individually supported specific areas of the foot in different locations with self-supporting air cushions.

David Forland, Director of Cushioning Technologies, Nike

“Tuned Air has combined the mechanics and cushioning of Air as if Air Max and Nike Shox were working together. By adding hemispherical mechanical shock absorbers to the mid section of the air cushion, we stabilized the shoe better. For each hemisphere, the thickness of the walls has been specially selected to control the compression of this area of ​​the sole. “

Combined with a rubber hemisphere casing, the low pressure segments are tailored to the specific placement in the heel area, providing cushioning that is equally effective for different athletes and different sports. Manufactured from a resilient and highly flexible material, Tuned Air hemispheres respond to compression by instantly straightening for a smooth ride and even load distribution.

Another feature of this model is the additional lace loops, which provide confidence and more comfort to the foot.The 1998 Air Max came out in 1998 in two different designs. The design of this model was released in the spring of 1998.

Nike Air Max Plus (1998)

The

Nike Air Max Plus was released in several bold colorways in the fall of 1998 and was designed exclusively for the Foot Locker chain of sneaker stores. The model was released in limited edition and gained great popularity in the UK and France.

Nike Alpha Project: Nike Air Max 1999, Nike Air Max 2000, Nike Air Max 2001

(1999-2001)

The

Nike Alpha Project is the 1999 line of the company’s most groundbreaking and innovative designs.The Nike Alpha Project’s distinctive visual designation was the five-dot design, and the Alpha definition denoted top-of-the-line innovations in the sports world. Only about 10% of the company’s assortment at that time (1999-2001) belonged to this line. Over time, work on the project was stopped, but from the Alpha Project there was a solid legacy in the form of iconic running models: Air Presto, Air Kukini, Air Seismic, Air Chapuka and, of course, the Air Max models of those years.

As Art Director for Nike at the time, Ken Black designed the Alpha Project logo while driving his car.He was driving from a business meeting on the visual communication of the running line. At this time, a truck was driving in front of him, and at one of the bends, the headlights illuminated reflective reflectors on the trunk of the car. Black thought branding might be more of a design element than a standalone logo on a product. This idea resonated and so five points appeared on different running and not just Nike models from the early 2000s.

Nike Air Max 2002 (Tubular)

The

Nike Air Max 2002 made the company history with its futuristic and innovative design, as well as an experimental solution of the outsole, which consisted of rubber cylindrical capsules with air.The 2002 model, like previous releases within the Alpha Project, looked more like a concept of the future than a professional shoe for sports.

As a major innovation in the outsole, just like the 2001 model, the experimental Tubular Air technology was used, which, using self-contained air cushions, evenly and individually supported specific areas of the foot.

Nevertheless, already classically, the transparent air cushion was located along the perimeter of the sole, but had a new different shape in different parts of it and was more hidden, in contrast to the previous models.The midsole was made of polyurethane and phylon, and the cylindrical capsules created the effect of flexible, smooth and soft movement while walking and running.

Nike Air Max 2003

Designer: Sergio Lozano

A minimalist upper, combined with maximum cushioning in the outsole, are the hallmarks of the 2003 Air Max. The inspiration comes from the high-tech lightweight track spikes that the designer tried to put on the Air Max platform.This model uses the same air cushion as the 1997 Air Max. But new molding and assembly technologies have allowed the foot to drop closer to the ground for added flexibility.

For the first time in the history of Air Max, leather parts are missing from the overall decoration of a sneaker, which is replaced by the Japanese high-tech material Teijin, used in the interiors of Japanese cars and for the manufacture of auto accessories, as well as in the manufacture of luxury spikes and football boots.The material looks very minimalistic, but at the same time premium, breathable and waterproof. The idea for this material came from the design of the Mercurial Vapor football boots.

The 2003 Air Max will go down in history as yet another leap forward in weight reduction in running shoes. It weighed 426 grams. At the same time, the cushion from the 97’s and the waffle outsole pattern provided it with excellent traction and cushioning.

The

Nike Air Max 2003 was the first running shoe to be custom designed in a personal customization studio: Nike ID using a dedicated app.

Nike Air Max 2004

The 2004 model borrows the shape from its predecessor, makes it much easier, but the materials are fundamentally different. Perforated mesh is used in the upper and body of the sneaker to maximize breathability. The nose and back are protected by additional plastic inserts, and the heel features the 2004 model year numbers for the first time in Air Max history. One of the main achievements realized in this model is that the air cushion is already practically visible at 360 degrees.

Nike Air Max SOLAS (2005)

This is the first sneaker in the Air Max line that was produced with virtually no seams, thanks to the “gluing” of parts, which provided partial weight reduction of the sneaker while maintaining the functionality of the shock-absorbing qualities of the outsole. At the same time, the perforated mesh provided the feet with the necessary ventilation.

Nike Air Max 2006 (360)

Designer: Martin Lotti

The main idea of ​​the Air Max 360 was the complete removal of foam from the sole of the sneaker, because, as you know, foam crumples and breaks down over time, and the Air never loses its cushioning qualities.The Air Max 360 is the only Air Max shoe to have the sole air trapped in a thermoformed cage – a kind of cage that was previously only partially possible with the Zoom Air system. So the goal of the previous 20 years – maximizing air volume – was first achieved in the 2006 model.

The young and ambitious designer Martin Lotti was invited to develop the design of the sneakers. While working on the Air Max 360, he wanted to create a model that combines all the key models from previous years, the whole essence of the line.From here, the original sneakers got a bright red contrasting stripe that came from the very first model in the line, a gradient transition from the 1995 model and the minimalism inherent in the 2003 model.

If you take a closer look at the back of the sneaker, you will notice a monogram in the form of the letter O of 16 dots and two lines in the center, forming the Roman numeral II, on the prominent element, a kind of spoiler. This is no coincidence: this is how Martin dedicated this model to his newly born son Owen, who was born on February 16.

Nike Air Max 2007 and Nike Air Max 2008

The 360 ​​degree visible air pillow continues its evolution. The Nike Air Max 360 is based on a variety of technological and decorative qualities – continuing the journey of experimentation towards the next innovations.

Nike Air Max + 2009

Designer: Cubby Golden

At the time of its introduction, the Nike Air Max + was the lightest running shoe on the market.Several elements contributed to this: a high-tech outsole with a 360-degree visible cushion, partial “gluing” of the upper parts of the sneaker and minimal use of seams, a two-layer mesh for ventilation, no heavy decorative elements, as well as the Flywire innovation, which debuted at the Olympic Games in Beijing in 2008 …

Flywire are ultra-strong synthetic fibers made from Vectran. They are thinner than human hair and support the strategic points of the shoe, as well as hold them together, allowing the materials to remain as light as possible.Vectran filaments are made of liquid crystal polyester and have unique properties: they are very thin, but at the same time stronger than steel.

Nike Air Max + 2 (2010)

Designer: Jeff Henderson

This shoe incorporates all of the latest hybrid technology developments and strengths from its predecessor, and is at the forefront of new developments and innovations. A carbon outsole provides the shoe’s grip for proper cushioning and a natural feel as you run.Flywire technology provides durability and a lightweight mesh upper for air circulation. At the same time, seamless gluing of parts leads designers to implement the Hyperfuse innovation.

Nike Air Max + 2011

Designer: Rob Williams

The main innovation in this model is the running debut of Hyperfuse technology. Usually a sneaker was assembled from different parts, which were then sewn together. With the advent of Hyperfuse, the designer could approach the project more holistically and not be distracted by production constraints.The Nike Air Max 2011 upper was created by fusing thin, crisscross stripes just 4mm wide over a layer of fabric to provide breathability and support for the foot.

Rob Williams, Nike Designer

“The inspiration for this model was the development of parametric 3D modeling. This technology allows the production of shapes that were impossible to create with standard tools.The idea of ​​using Hyperfuse technology to create a running shoe seemed very tempting to me – as if we can take the design and functionality of sneakers to the next level and do something that no one else has done before. The main design concept is new shapes and objects created using 3D modeling. It was a design revolution at the time. ”

The sneakers already have a Nike + system in collaboration with Apple, which allows you to calculate a running training program, plan routes, synchronize data with maps on the Internet.Air technology, as in previous models, is located along the entire length of the sole.

Nike Air Max + 2012

Designer: Rob Williams

The use of Hyperfuse technology also marked the emergence of a new form of design, in which layers of material are not hidden under one another. The modern, minimalist technology aesthetic is embodied in bold colorways based on the Nike Air Max 2012 for a futuristic look.It appeared back in 2010, but in the 2012 model it was applied in a new way. If in the 2011 model, when fusing into a single fabric of the top of the sneaker, parts of the material formed a regular branching pattern, then in the 2012 model the designers moved away from this to make the pattern more “organic” – they folded the layers of material in such a way as to create a light structure that would support the foot like musculature. As a result, this made it possible to create transparent layers of material of different colors, which looked completely different, but did not lose their functionality.

Nike Air Max + 2013

Designer: Tamimu Shilon

The

Nike Air Max + 2013 features an updated full-length air cushion that is lighter, more flexible and more comfortable than ever before.

The Nike Air Max development team this time focused on embodying “natural movement” while running. The designers redesigned the Air Max itself: its walls became thinner, which allowed air to move more freely; the more flexible inner baffles began to bend with the foot during running.

Textured lining wraps around the foot and a raised tongue supports the ankle for a snug fit. Flywire technology provides support for the foot whether the person is running down the street or on a treadmill.

Nike Air Max Flyknit (2014)

Designer: Angela Martin

The

Nike Air Max Flyknit combines two innovations – a gradient transparent midsole for maximum cushioning and a seamless upper that uses Flyknit technology to comfortably fit your foot, allowing it to move freely.

Nike first introduced a Flyknit running shoe in 2012, where a special combination of weaving and materials makes the upper super lightweight, snug and seamless. For four years, Nike designers, along with engineers and programmers, have been looking for a technology that would turn the inelastic structure of a thread into a flexible material. As a result, they correctly distribute the yarns of different structures, getting the necessary combination of support, flexibility and breathability in one shoe.

Nike Air Max 2015

The sneaker’s color scheme is driven by technology: a gradient transition in the outsole means softer foam and extra cushioning in the forefoot. The inverted Swoosh allows the Dynamic Flywire support cords to extend to the outside of the shoe.

This is the first Air Max shoe to fully utilize the Engineered Mesh upper, first introduced in 2013.It achieves a tight enough braid for support, but thin enough to ventilate the runners’ legs.

The redesigned Max Air outsole features a tubular construction and deep grooves for maximum flexibility. Air Max 2015 is the most flexible shoe in the line. Ultra-soft Cushlon material provides primary cushioning. The waffle outsole provides reliable traction and dates back to the very first innovation invented by Bill Bowerman, which began the history of Nike.

The interior of the Air Max 2015 has a soft material to protect it from chafing, and a special plastic element is placed on the outside of the heel of the sneaker for better heel fixation. The 2015 Air Max is 50 grams lighter than its predecessors, weighing just 354 grams in the US10 size.

90,000 Before the season. Zenith – Blue-White-Blue Fontanka – Blogs

Do you know what else did not surprise me, but upset me? Zenit, in fact, turned out to be the most popular RPL club at the national team level.And unlike the same Lokomotiv, our club could not train normally for almost a month. Yes, we had a lot of promising youth at the training camp. But most importantly, there were only three sparring sessions, while other teams managed to spend eight each before the start of the season.

And here you already start to think that while Zenit was just waiting for the return of their collections and kept in shape, other RPL clubs were testing their new schemes and preparing a bunch of surprises for the reigning champion for the season.

And we? And we are still standing there. Practically.

We have a stable 4-4-2 formation, which is only strengthened by the fact that the players played a little against each other. It took the same Mostovoy a long time to find complete understanding with partners. By the way, this is really cool, because the training camp shows that the guys in the team have the most positive atmosphere (Egor Egorov has a separate respect for the Stones-Paper-Scissors Championship). I don’t even know, but apparently Andrei Mostovoy is slowly settling in the role of a Zenit player, and is one of the potential leaders of the team for years to come.He became friends with Sutormin, Kuzyaev, Driussi (albeit with a Russified, but a foreigner). I was lying on the field in a funny fight with Malcolm. And now he appeared with his friend Daler in the video presentation of the new Zenith kit. By the way, a pretty good quality video, even if I expected more from the form itself.

https://fc-zenit.ru/news/2021-07-15-sila-s-kotoroy-nuzhno-schitatsya-zenit-i-nike-predstavlyayut-novuyu-igrovuyu-formu.htm

This is not the first time I’ve written about the fact that Dziuba, for all his usefulness in the goal + pass system, absolutely cannot help in aggressive pressing, and this counts in the development of the team.With him, Zenith seems to be on the field one less. The current trend, by the way, and any self-respecting team must be able to quickly cover an opponent in case of loss. But how will you cover everyone at once if you have such a limited mobile player in your squad? No way. This interferes with Zenith, and the national team as well.

Also, for the second year, I have been reiterating that Semak is time to start looking for options to beat opponents through fast football, taking into account the qualities of Azmun, Mostovoy, Malcolm, Wendel and Driussi, and leave Artyom on the bench for fiery speeches and support the atmosphere in the team, replacing in crucial moments.But we all understand that such an alignment will not suit Dzyuba himself. And the contract is still valid for the whole season, during which you can completely destroy the locker room if the “captain” does not play. But it is, the lyrics.

My thought is actually different. The players around whom the new Zenith should and will be built have already been gathered. Look, the core team is now 23 to 28 years old. That is, the next two or three years, this basis should give its peak exactly as a team. They are supported by such adults as Rakitsky, Lovren and Kerzhakov.This is just that fusion of youth and experience, multiplied by the talent and skills of each player individually, in order to make some noise, both in the RPL, and finally reach the Champions League playoffs. When, if not now, and to whom, if not them?

None of them are going to be sold in an emergency, just as they are not going to be bought as a new player. The Russians have collected the most top-end ones that can be represented at Zenith (we do not need the Zobnins and Maksimenko here, there are enough of our bow-legged / crooked-handed people), except perhaps Safonov for the frame.But these are straight very wet dreams, and Motya himself seems to be devoted to his native southern city, and we only note that this is really a great talent.

Legionnaires are the top of those who could be in Zenith, given how much we can pay and who we can buy. And we can no longer pay a lot, buy for “dear” – all the more so.

Media research makes it clear that for some reason no one really believes in Zenith this season. The fourth championship in a row is like a madman’s fantasy.The calendar of Spartacus at the entrance and exit is such that on the centenary of the anniversary they should already close up the points gap by the fall, and in the spring they will win with a margin of twenty points from the nearest rival. It is impossible to draw other conclusions, especially against the background of how the FCSM is rolling into the lawn of rivals 4-0 at its main tournament.

Bookmakers believe that Loko has no chance of a Super Bowl. I wonder why, of course, but the odds are horrendous. Zenit kept in shape for a whole month, and Lokomotiv played the squad.But okay, we’ll see.

Let us briefly recall last year’s Super Bowl draw.

Probably, the main feature of that match was the appearance of Deyan Lovren on the field, who did not even have time to get to know the team, but already played in tandem with Yaroslav Rakitskiy. Zenit won thanks to the labor goal of Artyom Dziuba and just a gorgeous hit in the nine from the crossbar of Magomed Ozdoev. Lokomotiv legend Vedran Chorluka closed the gap by one goal, and did it just from under his teammate Lovren.But as a result, the score remained unchanged.

What else was so important in that match? Oh yes, Vilmar Barrios was on the field and Lokomotiv was not so easy to breathe in the center of the field. Now, as you know, the Colombian is missing the match, which means that the Petersburgers will have a courtyard in the center, which Muscovites can make use of.

At the training camp, Zenit tested itself for the strength of German teams of different ranks. It was with Werder Bremen that the most interesting duel was, which ended in an effective draw.But the dips in the center of the field from the Santos-Wendel pair hindered the most from playing confident football. In the second half, Semak shook up the positions, Ozdoev came out, Santos moved to the left flank instead of the Circle, and Zenit played much more lively. But all the same, I personally felt that the best defensive player in our league was missing.

Wilmar is not only about tackles and block shots. It’s also about the rhythm of the game. Hold the ball somewhere, covering it with your body, while your own people are more comfortable, somewhere, on your clumsy and even a little funny dribbling, get rid of the pressure and give the pass to your partner exactly at your feet.And sometimes he himself can launch an attack, which Sergei Semak actively taught him all last year.

And the Zenit head coach is deprived of this option for the Saturday match, which means he will have to thoroughly puzzle over how to close the obvious weak point. You can, of course, try to play with a pair of Wendel-Ozdoev, where the Magician will be in the role of a watchdog, although we all know that although he loves this work, he does not know how to do it well. Interestingly, there was 19-year-old Kirill Kravtsov at the training camp, who was remembered for his confident play in the support zone.The guy was running around like an electric broom, taking away the balls and not letting any player who was in his radius live in peace. Yes, sometimes there were positional mistakes, but overall, I played well.

Unfortunately, the history of Zenith shows that you can shine as you like at the training camp, stand out in the brightest way even in matches with strong opponents, but in the end you will still leave the bench to develop into a conditional Ruby or Dynamo. You don’t have to go far for examples. Greetings to Musaev and Sazonov.I’m waiting back.

The approximate composition for the Super Cup, in my opinion, will be: Kerzhakov-Sutormin-Chistyakov-Rakitsky-Santos-Malkom-Ozdoev-Wendel-Kuzyaev-Dzyuba-Azmun. Write your options, it’s interesting to see.

Thank you for reading this blog. The euro is over, the RPL begins, which means that the posts on this blog will return again. I hope I will delight you with sharp opinions and relevant topics further.

Root for Zenith.It will only get more interesting from now on!

If you liked it, put a plus, write comments, we will discuss together, I like to discuss.

Subscribe to the blog, with each new subscriber there is more desire to share thoughts.

The opinion of the author is subjective, in fact, that’s all)

Until next time!

.