The Alaska Training Cooperative
Welcome to The Alaska Training Cooperative (AKTC) Learning Management System (LMS), an online resource for training and educational opportunities in Alaska for providers who serve the beneficiaries of the Alaska Mental Health Trust Authority.
The AKTC, administered under the University of Alaska, Anchorage, College of Health’s Center for Human Development is responsible for providing non-academic trainings, professional development and continuing education programs to Alaska’s behavioral health workforce serving Trust beneficiaries. The AKTC LMS is a web-based system that offers a one-stop shop of training opportunities.
Here you can:
Login using your existing LMS username and password or click here to Join Now!
How to Register Someone Else for a Training and A New User Tutorial videos are available on the Help Page.
Accessing Online / Web Delivered Trainings
To access the Alaska Training Cooperative web-based, anytime trainings you will first register for the training and then access the AKTC online learning portal (Moodle) at http://moodle.aktclms.org. You will use the same username and password for both logins.
If someone else registered for you or if you do not know your username and password, you can request an email with this information. The email will include your username and the option to reset your password. Select Login from the top of the LMS Home page, select I forgot my password and enter your username or email address associated with your user profile.
If at any time you need assistance, please call the AKTC Support team at 264-6244.
AKTC Payment & Refund Policy
To confirm your registration and placement in the training event, please process payment in full prior to the start of the event.
If you are unable to attend, you must send a cancellation notice two working days (48 hours) prior to the training, conference or event to receive a full refund of the registration fee.
Looking for a Specific Training?
Enter the name of the training in the keyword search box, click on Search & Register for a Training for a more detailed search, or use the Browse catalog by to search by Target Audience, CE Credit, Interest Areas or Delivery Type.
Paramedic Skills Videos – SkillsCommons Repository
Training videos developed in accordance with the 2015 National Registry of Emergency Medical Technicians® Paramedic Psychomotor Competency Portfolio (PPCP) Manual. These skills training videos will serve as tutorials for training paramedics in the CTC Paramedic Academy.
- Primary Material Type:
- Video – Instructional
- University of Alaska Fairbanks
- Project Name:
- UAF HEART – Health Education Alaska Rural Training
- TAACCCT Round:
Industry / Occupation
- Industry Partner:
- Fairbanks Memorial Hospital in Fairbanks, AK; Peace Health, Ketchikan Medical Center in Ketchikan, Alaska; Yukon Kuskokwim Health Corporation in Bethel, Alaska; and Norton Sound Regional Hospital in Nome, Alaska provided support and space for Paramedic student clinical rotations. Affiliation agreements were set up with LifeMed (air ambulance) and Ketchikan Fire Department for students’ field experience with Paramedic providers.
- Industry Sector:
- Health Care and Social Assistance — Ambulatory Health Care Services — Other Ambulatory Health Care Services (6219)
- Healthcare Practitioners and Technical Occupations — Emergency Medical Technicians and Paramedics (29-2041)
Education / Instructional Information
- Instructional Program:
- Health Professions and Related Clinical Sciences (51)
- Educational Level of Materials:
- 1st year Community College or equivalent
- English (United States)
- Interactivity Type:
- Presentation only – requires user to navigate through content.
- Quality Rubric:
- Quality Assurance Organization:
- Healthcare Editorial Board
- Quality Note:
- The Paramedic skills training videos developed under the Project were reviewed by Dr. Conklin, an emergency room physician at Fairbanks Memorial Hospital in Fairbanks, Alaska. Closed captioning provided by D2L Corporation.
- Quality of Subject Matter was assured by:
- Conducting an evaluation of the instructional materials and providing a report
- Using an approved rubric to conduct the evaluation of the instructional materials and providing a report
- Quality of Online/Hybrid Course Design assured by:
- Course Note:
- EMS 280/282 Paramedicine I & II
Copyright / Licensing
- Additional License(s):
Other – Please see material for licensing information.
INDONESIA Isis video shows Indonesian children training with Ak-47s
According to experts the video is authentic and was shot in Syria. It shows 23 boys between 8 and 12 years old, also from Malaysia and the Philippines. Their trainer is Faiz Abu Indunesy, a sniper sought at home. Intelligence expert: “The government should be concerned that so many children have managed to enter Syria.”
jihadJakarta (AsiaNews) – A video posted by the Islamic State shows some Indonesian children practicing shooting hand guns and AK-47 rifles, before setting fire to their passports. The boys, all aged 8 to 12 years, are being trained by Abu Faiz al Indunesy: the militiaman is sought by Jakarta and operates as a sniper in Syria for terrorists.
The video lasts about 20 minutes. It shows 23 children (called “Caliphate puppies”), some of whom are from Malaysia and the Philippines. The film also contains phrases that are direct threats to States in Southeast Asia, which “will not be able to defeat” IS.
According Ridlwan Habib, intelligence and terrorism expert at the University of Indonesia, the good quality of the images and the sound indicates that the video is original. The presence of children of different nationalities proves that it was shot in Syria. “The Tourist Office – he said – should make a serious assessment of why so many Indonesian children have managed to enter Syria.”
The authorities are concerned that the video is trending on the internet and the influence it may have on the younger generation: “It is a serious matter and we are sorry,” said Brig Amar Joey Boy, head of police public relations. “Now everything can be shared, and anyone can make propaganda online.” Jakarta is planning to close the border to arrivals from Syria, in order to block the return of trained militiamen.
IS has been already operating in the country for some time. An IS terrorist who wants to prevail over other South-east Asian terrorist groups, has been blamed for the attacks on 14 January in Jakarta.
Indonesian authorities estimate that IS has about a thousand active supporters, a very small number considering that the country it is the most populous Islamic nation in the world with 250 million people (87 per cent Muslim). So far, some 600 Indonesians have reportedly gone to Syria to join the caliphate. Fifty are said to have died. Instead the BNPT anti-terrorism agency says at least 149 have returned from the Middle East.
Polenar Tactical’s making a new AK Operators program (VIDEO) :: Guns.com
Polenar Tactical, the up-and-coming YouTube start-up, is about to release a training DVD for AK users, “AK Operator: The Modern Guide to a Legendary Rifle.” The Slovenian team has been making videos for fun and education for more than three years now and they’re ready to take the next step.
Like a lot of projects, the team has turned to crowdfunding for the project and has already — in under a week — raised the $9,000 needed to bankroll their project. Backers who pledge funds now are guaranteed to get the goods and from here out it’s nothing but stretch goals and celebration for Polenar Tactical.
Polenar has already planned and largely scripted the training project, and has officially raised the money necessary for the equipment to shoot the video. From here on out any money they make will go to extra features and additional content, like the special-edition Manca cover which the team has decided to personal fund in thanks for the huge amount of support they’ve already received.
Polenar Tactical is taking pre-orders for DVD and Blu-Ray among other formats. (Photo: P.T.)
Backers who support the project have their choice of video options starting at $25 for a digital download. Media will be available on DVD and Blu-Ray disks and they’re also offering packages loaded with swag, including autographed posters and Polenar Tactical apparel. High rollers backing the project with $1,000 or more will get every bit of kit plus a weekend of hard training and harder drinking with the Polenar Tactical crew back at home in Ljubljana, Slovenia.
They’ve already exceeded their first milestone and have reached the next stretch goal, a section that tackles the subtleties of specific-caliber AKs. Over the decades, AKs have been chambered for many other cartridges other than 7.62x39mm, including 5.45x39mm, 7.62x54mmR and 5.56x45mm and even chambered for 12-gauge shotshells. At this rate they’ll have no problems hitting the $12,500 mark which will cover costs needed for two-disk set with even more AK training goodness.
Their last and final stretch goal is to raise $15,000 to do an entire chapter on the Zastava M76, a sweet AK variant chambered for 7.92x57mm Mauser. A designated marksman’s rifle, the M76 is intended to equipped with a magnified optic for use at long ranges.
Guns.com spoke with Polenar Tactical’s Žiga Polajnar about the project and the team. Polajnar started shooting young with his dad, a soldier and veteran of the Slovenian Independence War. Polajnar served himself and found that his years of shooting as a youth for recreation and competition gave him a real advantage.
In the same way that a lot of shooting techniques are developed by civilians and retired military shooters stateside, Polajnar’s skills were developed as a regular citizen for shooting competitions. “I learned the least about firearms and shooting techniques when I was in basic training,’ Polajnar said. “I guess Slovenian military just lacks in that area. But the good side of that disappointment was that it changed my career path and brought me to where I am now.”
The Polenar Tactical crew. (Photo: P.T.)
Polajnar and the crew ready to apply their skills to a larger project. Together they’ve accrued a lot of time behind these rifles and know their strengths and weaknesses well. “I like AKs for what they are, but in an ideal world I would love to see and AK with a high-precision barrel, free floating front handguard, right side charging handle, bolt catch and bolt release, integrated rail, diopter backup sights … wait a minute, am I describing an AR?” Polajnar joked.
If you were wondering what they like to shoot that would be Zastava rifles. “I have to say that I really grew fond of our Yugo AKs,” he said. “The Zastava M70 models. We had an original AKM that we eventually sold (I still regret that) and I have to say that it hardly compares to the M70. The Yugo models have thicker barrels, better receivers and overall better quality and finish. The only drawback is the non-chrome lined barrel that starts to rust without proper maintenance.”
While the team is proficient with a wide variety of firearms Polajnar wanted to emphasize the fact that this project is entirely dedicated to the AK platform. They’re not ruling out other future videos, naturally. The team has had a nice range of guns featured in their shorts including ARs and Czech Vz.58 rifles and carbines.
“My vision is to make the ultimate training video for the AK platform and I think we can definitely do that if our initial goal is met,” Polajnar said. “The basic version will also cover some of the different AK variants, but if we exceed our goal and meet some of our stretch goals, then we can make a special chapter [that] compares the variants and shows terminal ballistics of different calibers. So in short, more funding means more quality content for the users.”
With more than three weeks left to go, there’s a high likelihood that Polenar Tactical will hit all of their stretch goals. So if you’ve ever enjoyed their videos and even if you’re just now learning about the Polenar Tactical team, it’s no tricky decision to pre-purchase their upcoming AK Operator video. If you like what you see, visit their website and check out their YouTube channel for more.
Training & Education – Alaska Seafood
These videos offer techniques from creating a menu that’s fresh and ready to go for takeout, to walking through the entire process of receiving a handling and processing your Wild Alaska Seafood.
Information and Techniques
Takeout Menu Tips
Creating an Amazing Takeout MenuCHEF & AUTHOR BARTON SEAVER
Takeout Menu Tips: Chilled SeafoodCHEF & AUTHOR BARTON SEAVER
Takeout Menu Tips: Green SaltingCHEF & AUTHOR BARTON SEAVER
Seafood Species GuideAlaska-Seafood-101-R6
DOWNLOAD THE GUIDE
Alaska Seafood Waitstaff Tips
- The health of the oceans is important to us, which is why we are proud to serve seafood from Alaska.
- All seafood from Alaska is sustainably harvested. Sustainability is so important to Alaska that it’s the only state that wrote fisheries protection into its state constitution. And Alaska wrote this back in 1959!
- All Alaska seafood is wild by law. There’s no finfish farming in Alaska, so you know you are eating real, natural seafood.
- Seafood from Alaska has amazing flavor and texture. Alaska’s wild fish swimming freely and eat a natural diet in Alaska’s cold and pure waters.
- Seafood from Alaska is so good because it swims free in some of the iciest, purest waters in the world.
- When you order Alaska seafood, you are supporting generations of families and entire communities. Fishing is the largest private sector employer in the state of Alaska.
- Alaska is one of the most bountiful fishing regions in the world. The state is home to over one million square miles of rich fishing waters.
- You can feel good knowing you are supporting the American food system when you order seafood from Alaska.
Receiving and Handling Tips
- Inspect your order of Alaska Seafood immediately upon delivery.
- Boxes with watermarks may indicate that the product has been allowed to partially thaw during transit.
- Open at least one carton per shipment and check the core product temperature with an instant-read thermometer.
- Fresh fish should be delivered at 30-38° F and frozen fish at 0-10° F.
- If the temperature does not meet shipping specifications, notify both the carrier and supplier immediately.
- Next, check the net weights of the glazed product. If you are not sure how to do this, please call or write our Alaska Seafood Marketing Institute quality assurance program.
- Check the quality again after proper thawing. The only thing you should smell is the sea.
You should never allow frozen seafood to thaw until you are ready to use it, as refreezing seafood severely alters its quality.
- Transfer the Alaska Seafood shipment quickly into frozen storage upon receipt.
- Store whole, cleaned fresh or freshly thawed fish in a stainless steel pan with good drainage and cover with a towel and pile ice on top of and around the fish.
- The key to preserving frozen seafood product quality is to maintain constant, very cold temperatures of 0°F or colder. Store fresh fish at 32-35° F. Store frozen fish at -18 to -29° F.
- Maximum shelf life is obtained by holding frozen seafood at -10°F or colder
- Stack frozen cartons away from walls and off the floor for better air circulation.
- Mark the date on each box as it enters the storage area and rotate product on a first-in, first-out basis.
Thawing has a profound effect on seafood quality.
- Never allow Alaska Crab to thaw at room temperature or place it in warm water to thaw, as flavor and texture may be lost.
- Planning your product needs carefully will help assure your customers a pleasurable dining experience.
- Determine how much seafood you will be serving as the thawing process differs according to the amount needed.
For small amounts of crab and shatterpack fillets, the slow approach to thawing is always recommended:
- Remove the desired amount from the case shipment ( immediately returning unused portions to the freezer) and place it in a refrigerator set between 34° and 38° F.
- To prevent the build-up of melt-water, place the seafood into pans that drain easily, and place the thaw pan into a larger pan to contain any drippings.
- Don’t place thaw pans over other product in the refrigerator.
- Monitor the temperature inside the refrigerator and plan to use the crab the following day.
For high-volume feeding occasions, follow this procedure for thawing product:
- Protect the frozen product in a plastic bag, then immerse in cold spray water – it is important that the water is cold.
- To maintain the quality of the product, do not allow the seafood to come directly in contact with the water or let the running water “drill” into the plastic bag.
- Once the seafood is thawed, keep it chilled and covered until ready to use.
- Never refreeze.
What is Fresh Frozen?
It is important to note that when the word “fresh” is applied to seafood, it doesn’t necessarily mean that the fish was harvested recently, or is of top quality. The best tasting, highest-quality seafood is often frozen and it’s not surprising that Alaska, the largest commercial fishing industry in the country, is also the leader in seafood innovation.
- Alaska has developed freezing and processing technology as a superior method of preserving the quality of Alaska seafood as soon as it leaves the water.
- Harvested at the peak of freshness, Alaska seafood is quick-chilled, carefully processed and rapidly frozen within hours of leaving the water. (Alaska crab is pre-cooked before freezing).
- The methods used ensure that its unique flavor, flesh color, texture and nutritional value are preserved for year-round dining pleasure.
- Advantages of frozen means you can menu all of the delicious varieties of Alaska seafood year-round, knowing Alaska’s fresh-frozen quality remains and also offers you the best value for the dollar.
- The quality of seafood cannot be improved once the fish leaves the water, it can only be maintained, and Alaska’s industry experts have made every effort to ensure that Alaska Seafood reaches your door with its just-caught freshness locked in.
- Numerous studies have shown that most consumers do not taste a difference between high-quality frozen seafood and high-quality fresh seafood.
Volunteer Orientation & Training Materials
*Note: You can scroll down to “Volunteer Orientation/Training” (below) if your application and background check have been submitted and Story Works has already contacted you to let you know that they have been reviewed and approved. *How to apply to become a volunteer with Story Works:
Step 1: Please fill out a volunteer application
This forms asks you for contact info, bio, and a few other important details. *Just share your honest answers and remember… done is better than perfect!
Step 2: Please submit Info for a Background Check:
1. Click here to begin the background check process.
2. Enter your FIRST and LAST names, EMAIL, select “Background Check” from the drop-down window, and hit “login.” (This will simultaneously create an account with your email and log you in).
3. On the next page, again enter FIRST and LAST name, ADDRESS, SSN, and DOB. Hit “I agree” to proceed.
4. Complete the required fields on the next page… GENDER, PHONE, SIGNATURE. Hit “I agree” to submit application.
**Warning: The SSCI system does not usually give users a success message after they click “I agree.” Sorry about that and please don’t worry if you find yourself thinking “did that actually go through?” **
Note: Story Works currently covers the cost of the background check. However, if you would like to help offset the cost of the background check or donate support for the program in general, that is welcome too! Donations of all sizes are always welcome at: https://storyworksak.org/become-a-supporter/
Step 3: Story Works will contact you when your application and background check results have been reviewed and approved.
Volunteer Orientation/Training: Steps to Follow to Get Started
Step 1: Please watch this slideshow.
Warning: This slideshow is still very drafty. Please forgive and please email [email protected] with any questions that you have. Also, heads up that when you get to the part where there is a video about Story Coaching, please come back to this page and watch the video in Step 2 (below).
Step 2: Please watch this introduction to Story Coaching
Produced by an awesome team of Story Works volunteers and alumni. Thank you to Sarah Wilcox, Anna Wen, Destiny Ropati, Katherine Paredes, Chris Pavadore, and Mark Morones!
Step 3: Please download the classroom materials and review the “Three Agreements” (p.3).
Step 4: Please listen to one or more of these example stories often played in classes, and use the Listening Notes in your Volunteer Handbook to practice Story Coaching.
Cinnamon: Surviving the Inevitable (Rejection)
Dre: Beautiful Day
Step 5: Review pages 5 & 15-22 of the Volunteer Handbook, and complete the activity on page 6.
Step 6: Take this low-pressure quiz!
Step 7: Complete our Volunteer Agreement.
Step 8: Complete our *Optional* Media Release
Step 9: Once you are finished, please email Annelise to set up a 15 minute phone call and finish up the Volunteer Orientation. (She will also provide you with the links to sign up to volunteer).
Zoom Resources | UA Virtual Campus
UA video conference users have multiple platforms to choose from, depending on the size and scope of their meetings.
Zoom is UA’s most robust video conferencing platform. Zoom is excellent for larger and smaller meetings, live streaming, annotation, and meetings that may need to be recorded. Up to 300 may attend a UA Zoom meeting. Zoom information
Google Meet is a convenient option, accessible through Google Apps @ UA Gmail and meet.google.com. This is an excellent platform for smaller, informal meetings. Multiple people can screen share at a time. Meetings can be scheduled through Google Calendar to include a Google Meet. During COVID-19 Google has provided UA with Enterprise Features that include extending participants from 100 to 250, adding live streaming up to 100,000 participants in the domain, and the ability to record meetings directly to Google Drive. Google Meet information
Blackboard Collaborate Ultra is a convenient conferencing solution accessible from within Blackboard that can be used to deliver one-time or ongoing video conferencing sessions and recordings to attendees, be they students, faculty or staff. Blackboard Collaborate Ultra information
Microsoft Teams is a robust collaboration platform, accessible through Office 365 @ UA. It supports audio and video conferencing, text chatting, file storage, and more. Teams can be used for one-to-one, and group chats, large and small meetings, live streaming, annotation, and meetings that may need to be recorded. Meetings can be scheduled with calendar invitations sent out to participants. Up to 250 may attend a Team conference meeting, 10,000 attendees can participate in a Live event/Webinar; additionally, up to 10,000 people can be a member of a Team. Microsoft Teams information
Other options check with your local IT service desks to explore options they may offer.90,000 Video Marketing Training Courses | Online seminar on video marketing
Strategic Marketing, Competitive Analysis, Website Design
Teacher of the Course on Working with Contractors to Maintain the Site.
Master class “5 steps to the Instagram of your dreams”
SMM for business: building a promotion strategy and modern tools
Leading, Deputy Head of the Conferences Department at TASS, the author of YouTube projects
marketer, smm specialist, content maker, educational psychologist90,000 13 examples + Implementation instruction
According to statistics, the duration of video views on YouTube is 50 million. hours a day, while Facebook has 100 million hours a day.
And that’s not all, by 2020 over 80% of the world’s consumer traffic will be online video. This means that these are weighty arguments in order to think about creating your own video content.
Video content is a collection of all videos posted on your resource (website, channel, group).
It’s hard to imagine a situation where video content can harm a company. Rollers are used by everything from transcontinental corporations to private craftsmen.
And this is reasonable given the statistics presented above. Judge for yourself, with the help of a video, you can easily show a client something that cannot be told through text.
And by the way, such content is an element of the company’s video marketing. But we will not dwell on this topic in detail, since we have a whole article.
On the subject: Video marketing: why you need it and how to implement it.
So, let’s go further, today we will focus on the videos themselves: how and why to create them, for what purposes and what they are. There will be a lot of practice and examples in the article, so pleasant reading and viewing.
Pros and Cons
Video content is a fast-growing tool, and undoubtedly has many advantages, but let’s dig a little deeper. In this chapter, we’ll talk about the advantages of video content and its disadvantages.
1. Light side
Video content is gaining more and more popularity every day, as video has quite a few advantages over other types of content. And now I will tell you about the main ones:
- Creates trust. With its help, the business owner can record an appeal to the client, replacing this with a personal contact;
- Increases engagement. Video attracts attention better than text or audio, as it involves 2 channels of perception at once;
- Suitable for mobile devices. On small screens it is much more convenient to watch a video than to read an article;
- Creates a viral effect. Users share interesting, funny or useful video content more often than other formats on social networks;
- Easier perceived. This is already the trend of the 21st century, when people prefer to watch films rather than read books. And news programs instead of newspapers;
- Increases customer confidence. In the video, you can dispel all the doubts of the client, about the company, product or any process, show him the wrong side of the business;
- Assists in purchasing decisions. In the video, you can go through all the objections of the client, and do it more colorfully and emotionally.
Of course, there are dozens of reasons for the popularity of video content.This also includes the increasing speed of the Internet connection, which allows you to instantly download high quality videos.
And also the improvement of video equipment, which is now available to literally everyone. But still, the above are the main ones.
2. Dark Side
As you already understood, video can be a useful, and in some cases an irreplaceable marketing tool. But is it worth the effort? Let’s now take a look at the cons of this tool:
- High production costs. You will need trained personnel and software to produce a high-quality video, not to mention time-consuming;
- Technical complexity of the process. Script writing, search for a contractor or independent mastering of video creation and editing techniques;
- Availability of special equipment. Even if you have a smartphone of the latest model, then they cannot do it alone, you will need at least a good light;
- Difficulty of promotion. There is competition even in this not hackneyed format.And most of the players are large companies with not small budgets.
At the same time, video is not a panacea and not a universal solution to all business problems. And do not think that by introducing video content into your standard promotion strategy, you will immediately double your sales.
Video content is the same marketing tool, the effectiveness of which largely depends on the correct use. Therefore, the decision is still yours.
kinds of videos
There are many types of video content and it is often difficult to categorize them as specific.
But I have prepared for you the most basic ones, which are most often used for marketing purposes. By the way, you can use examples as ideas for your future video.
1. Welcome video
Their goal is to welcome the user, for example, on the website, tell where he is and what he can find here for himself. Usually these are short videos for 2-3 minutes.
Such videos are often used by sellers of gadgets or other technical devices to clearly show the parameters and advantages of the product.
3. Video Feedback
Client references are the best way to social proof. And in video format, testimonials are even more effective, as they are much more difficult to fake.
4. Teaser roller
Used to launch ads on video platforms such as YouTube. The task is to induce the viewer to follow the link. These are short videos from 30 seconds to 3 minutes.
This is a kind of a demonstration of expertise, only sewn into entertainment content. A company representative can act as both an interviewer and a respondent.
Created with the aim of helping the client to master any complex product or service functionality. And they contain a clear and detailed demonstration from the user’s point of view.
The main goal of this format is to show expertise in your business. And, possibly, present a paid product. Great for warming up cold audiences.
8. Answers to questions
Interactives with viewers can solve a variety of problems. This is expertise, improving loyalty and recognition. It can also be a “warm-up” for visitors.
This is the most compelling way to showcase your product. In contrast to the tutorials, the demos are more superficial and shorter, but still evocative.
10. Live broadcast (webinar)
Broadcasts are a more complex and demanding type of video content than recordings. But on the other hand, they create the effect of live communication with the speaker, which improves customer loyalty.
Introduce a potential client with the company, its employees, services, achievements, etc. The main goal is to show professionalism.
With the help of video, you can invite the audience to any event. For example, in the video below, an English teacher invites those who wish to take courses.
13. Live broadcast
Differs from live broadcasts and webinars in that it shows the wrong side of the business.For example, a pizzeria is broadcasting live to show the customer how the order is being prepared.
Fuh … Well, have you seen everything? And this is not the whole list of types of video content. In general, turn on your head here and think about which format is right for you.
But do not forget that video content is not just about filming something useful for the client, it is a whole story. And read on to learn how to shoot a video correctly.
Who Will Create
An unambiguous answer to the question: “Create it yourself or contact a contractor?” – will not be here.Much depends on your goals, resources and desire to create videos.
1. We order from the contractor
You should order from contractors if the creation of video content is required extremely rarely, and there is also a high requirement for video quality.
And there is also video content that is difficult to shoot on your own (presentations, demonstrations, interviews, etc.).
Life hack. Look at your competitors’ content by looking at the logos of the studios that created them.This way you will find contractors who have already worked in your niche.
And also pay special attention to the experience, feedback and, first of all, to the artist’s portfolio.
All this, of course, is good, but how much is such a pleasure worth? And you understand that the exact price cannot be named. Therefore, the cost of one video can range from several thousand (for freelancers) to several hundred thousand.
But on average in the market for the creation of one video they ask about 40-50 thousand rubles. Below you can see the price list of the video studio.Cost
2. We create on our own
It is worth shooting videos yourself, if you do not need high quality video, and at the same time you plan to create them all the time, but there is no budget for filming.
In this case, you can easily get by on your own. You just need to install a couple of programs, watch a couple of video tutorials and a little practice.
I also want to note that some platforms and video formats were originally designed to be filmed from a smartphone.For example, these videos include: live broadcasts on Instagram and VKontakte, stories, video reviews.
So, I think the principle is clear to you. And then I will tell you a few tips in case you still plan to shoot video content yourself.Cool!
In fact, you can create good video content without significant costs and special equipment. But first you need to prepare. So let’s go.
Tip 1.Purpose and target audience
Like any other marketing tool, a video should have a specific purpose, which should be aimed at a specific segment.
For example, it is impossible to present a company and sell in one video, since these are completely different goals, and the audience is of different temperatures. Therefore, before creating, you must define:
- What the video conveys to the user;
- Whether the user should take the target action;
- If yes, which one and how to motivate him to do it.
For example, the purpose of a video report about a conference may sound like this: “To interest the viewer and encourage them to leave a request for the next event.”
Tip 2. Scenario
Script preparation should not be taken too seriously. Sketch it in any convenient format: in the form of a diagram, text, etc. The main thing is that you have it and you know what to do. And here’s an example script for a sales video:
- Warranty and bonuses;
- Closer, further;
- Objection processing;
By the way, we have a great article where we analyze the script of the video in detail, so I advise you to read it.
Related: Selling video: 2-in-1 effect.
Tip 3. Format
I wrote about the formats above, and even prepared an example video for each of them, so choose any, the main thing is that it meets the goal.
And yet, if such formats are difficult for you, but you want to start somewhere, then here are the options that can be easily mastered using one computer:
- Podcasts .These are audio recordings with a static picture, which are quite popular on social networks;
- Screen video recording . Great for master classes, live broadcasts, etc .;
- Presentations . The familiar PowerPoint program will easily turn your slides into videos;
- Video sequence from photos . Any photo report can be turned into a video by adding music to it.
And as I wrote above, do not forget that you can also shoot a good video on a good smartphone, or conduct a live broadcast in your favorite social media.networks.
It’s not enough just to create a video. It is necessary that it still gains coverage, otherwise there will be little benefit from it. Therefore, the promotion of a video should be given no less attention than its creation.
1. First Steps
Before starting a paid video promotion, pay attention to the main points that will help you attract more traffic and increase your reach.
1.1 Create a unique nameUnique name
What is often forgotten to do or refers to it carelessly.It should be attractive to the user and contain keys by which the video can be searched. The latter is very important for video search engine promotion.
1.2 Publish videoPublication
Don’t just be limited to the website. For more coverage, post the video on social networks and video hosting.
It’s free and will give it extra views. And since many of them are ranked well by search engines, you’ll also get organic traffic.
1.3 Write a previewPreview
A small text that will tell the user what the video is about and why to watch it. And yes, don’t forget the intrigue. Place a preview on your blog with a link to the video and on all other possible resources.
1.4 Start mailingNewsletter
Almost every business has its own base for mailings in social networks and e-mail. So why not diversify your content?
For example, add a preview to the video and launch it into the mailing list. You can do this using a link, a button, or just insert the video into your newsletter.
2. Platforms for promotion
If this coverage is not enough, then it’s time to use advertising. And as mentioned above, it is more effective to promote videos on social networks.
YouTube, VKontakte, Instagram and Facebook are best suited for this. Let’s talk about each of these sites separately.
The most popular social network in Russia has introduced many innovations for business in recent years.
And for video promotion, including.First, a broadcast service was created, with the help of which it is convenient to conduct webinars for subscribers.VKontakte video constructor
Secondly, the “video constructor” function has appeared in the advertising office, where you can create and edit videos before launching a target.
Actually, these are the most common ways to promote videos on VKontakte.
What else to use:
- Add to open community video albums;
- Spam comments;
- Add to mailing lists for private messages;
- Exchange posts with other groups;
- Launch ads in other groups.
And if you already have experience in promoting video content on the Vkontakte social network, then share your experience and advice in the comments.
Videos make up the lion’s share of YouTube content, so there are more ways to promote it. First of all, you need to optimize the title and description of the video for customer requests.Description for the video
So it will get more views, and all because this social network is indexed by search engines well.And I highly recommend reading the article.
On the topic: How to bring a video to the TOP Youtube: an instruction with which any of your videos will be in the TOP.
What else to use:
- Launch a video advertisement via Google AdWords;
- Get backlinks to this video;
- Use services to promote likes, comments;
- Collaborations with other YouTube channels;
- Spam comments.
In addition, YouTube videos can be used as a traffic converter by placing a link in the description.And launch traffic to it from contextual advertising, for example.
Since the owner of this social network is Facebook, advertising is configured there as well. And you can read about this in our articles.
On the subject:
1. Targeted advertising on Instagram;
2. Advertising in Instagram Stories.
By the way, Instagram video can promote well by itself, thanks to the smart feed. Of course, if users like it.
And for this you need to create content adapted specifically for this social network. Here we need short and bright videos that evoke emotions. Otherwise, they will simply drown in the sea of other photos and videos.
What else to use:
- Advertising from bloggers;
- Advertising in Stories;
- Advertising in the feed;
- Cheat likes and comments.
By the way, if you want to promote your Instagram page for free, then follow the link and use the Bosslike service.This service will also help you make money on your Instagram.
Facebook ad account also has a special tab for video promotion “Receive video views”. Where to choose an audience and set up an impression strategy. Then you can upload your video and add a call to action.Video on Facebook
It is very important to decide on the sites where your promo post will be shown. Facebook will offer you four options: a news feed on your computer; mobile feed; Instagram; right column on the computer.
Each of them has its own characteristics, so it is reasonable to create customized videos for a specific site.
What else to use:
- Add to open community video albums;
- Spam comments;
- Exchange posts with other groups;
- Negotiate advertising in other groups.
It is not at all necessary to use all of these social networks for maximum reach. Focus more on your target audience and the platform where it is the most.
errors in creation
With all the advantages of video marketing, few Russian companies pay due attention to this area. And they often make mistakes that reduce its effectiveness. Let’s take a look at the main and most typical ones:
1. No strategy
Everything is important: the concept, the script, the quality, the promotion of the video, etc. Take, for example, the advertisement for the Azino777 casino with Vitya AK, which blew up the Internet.
But few people know that both before and after it were filmed videos according to the same concept, but did not become so popular.
2. No scenario
Consistency should be in the creation of each specific video. The main idea and scenario is the first place to start. You need to have an accurate idea of what will be in the video and what kind of user reaction you should evoke. Freestyle is great, but not at the beginning.
3. Irregularity of release
This is how you negate the effect of already published videos. Especially if a series was conceived.
For example, if you want users to wait for your content for months, then it should definitely be explosive.Regular videos should have a periodicity.
4. Copyright infringement
At first, the idea of taking care of this seems absurd, especially for small businesses.
But it is better to immediately follow the rules for using someone else’s content in order to avoid blocking and lawsuits. We live with you in Russia, anything can happen here.
WE ALREADY MORE THAN 32,000 people.
Briefly about the main points
Video creation is not easy and often expensive, especially when it comes to high-quality filming.
But there are also video formats that you can create yourself and for free, even without special skills. So the lack of a budget is not a hindrance for video content.
And yet remember that although video content is the future, it still cannot save you from the crisis and stabilize sales.
Therefore, before spending time and money on creating a video, I recommend checking and eliminating all the other weak points of your promotion.
How to solve a 3×3 Rubik’s cube for beginnersVideo lesson: How to solve a 3×3 Rubik’s cube for beginners
☰Video lesson: How to solve a 3×3 Rubik’s cube for beginners
Video tutorial for beginners.For those who do not know how to solve the Rubik’s Cube at all and who cannot figure out the formulas, we have made a VERY UNDERSTANDING, ACCESSIBLE AND Hilarious tutorial! Here, for the first time, we will learn how to solve the Rubik’s Cube together with a person who, just like you, does not really know how to solve the Rubik’s Cube! Part 1: Introduction, preparation, overview of the basic concepts and structure of the Cube. Part 2: Assembling the first layer of Rubik’s cube Part 3: Assembling the second layer of Rubik’s Cube Part 4: Assembling the last third layer of Rubik’s Cube
How to solve Rubik’s cube 3×3 | INTRODUCTIONIn this video we will get acquainted with the structure of the Rubik’s cube, find out what it consists of, how the elements of the Rubik’s cube are called.And also we will figure out what a formula or an assembly algorithm is. And most importantly – the MAGIC FORMULA for the Rubik’s cube, which will be useful to us in the future. Forward!
How to solve Rubik’s cube 3×3 | FIRST COATAfter watching this video, you will assemble the first layer of your Rubik’s Cube and go through the first 2 of 7 stages of the assembly. We collect the “flower”. We combine the edges with the centers and get the “correct cross”. We collect the corners. The first layer is ready. The formulas used in this video are very simple and you will understand them intuitively.
How to solve Rubik’s cube 3×3 | SECOND COATYou did it with the first layer, congratulations. See this detailed tutorial on assembling the second layer. You will find the formulas from this video in the graphic instructions for solving the Rubik’s cube. Enjoy your viewing and good luck.
How to solve the 3×3 cube | FINAL COATYou will also find the formulas from this video in the graphic instructions for solving the Rubik’s cube. She repeats this video in many ways. We recommend for beginners to use this video along with graphic instructions.With this technique, in a few days of training, you can reach the result in 1-2 minutes. CONGRATULATIONS! Well done, you managed to solve the Rubik’s cube 3×3! Share this tutorial with your friends? Subscribe to Kubik TV to keep abreast of everything that happens in the world of puzzles.
On October 11, 2020, a Ukrainian collected the largest Rubik’s cube 19x19x19 and set a world recordSpeedcube Igor Sukhovatenko managed with the largest cube 19x19x19 in 2:51.21, breaking the previous world record held by Chinese Anyu Zhang at 3:09:31 for a full 18 minutes. ADS_LOAD_ERROR created with passion
90,000 what to rent in 2021
We’ve put together some awesome video ideas for Tik-Tok. Now you will have no problem finding topics for content. At least in the next 6-7 months. Add the ideas you like to your content plan.
What videos to upload: a list of ideas
Let’s go straight to the main part of the article.In total, we have collected 52 topics that can be covered in videos. Experiment with different formats to become a popular Tiktoker.
1. Slow down rollers
Slow-motion videos are popular on TikTok. This effect is called Slow Motion. You can slow down the video in the built-in editor. Slowmo usually helps to accentuate an important scene or creates an unusual effect, such as lightning in slow motion or a back flip.
With the built-in TikTok editor, you can make not only slow-motion, but also accelerated videos.
2. Videos with animals
Do you have pets? Shoot a video with your cat, dog, or guinea pig. Show your followers how you train your four-footed friend. Capture the funny situations pets get into.
Cute animals get a lot of likes and views. Create a separate account for your pet. You can come up with a real mini-series where your dog, hamster or cat play the role of the main character.
Shoot short congratulations on the holidays: from the banal – March 8, New Year, friends’ birthday – to the most unobvious.
To do this, simply open the special holiday calendar and you will be surprised: every day is someone’s professional holiday.
Make predictions for the signs of the zodiac. The topic of horoscopes and astrology is always in great demand – especially among the female audience.
Share your opinion on the coincidence of the signs of the zodiac.
5. Game Videos
Do you like video games? Tell your audience about your hobby. Shoot short videos about Fortnite, Brawl Stars, Minecraft and other popular games.
Share your opinion about new products or make cuts of funny and cool moments of the gameplay.
This format is one of the most popular in Tik-Tok. Shoot duets with friends, family and other famous creators.
Collaboration with popular “tiktokers” will help in promoting your profile: a part of the audience of a famous author will go to your profile and subscribe.
Sing along to your favorite songs or simply sing along to popular artists.Such content is very popular on the TikTok app.
Add lyrics at the bottom of the video (like in a classic karaoke video) so viewers can sing along to you too.
Important: in the early stages of developing an account on TikTok, subscribers and views are very much needed. You can get the first audience by using a promotion. The Likemania service will help with this.
Here you can get the first subscribers, likes and views – cheap and safe (the account will not be blocked).
Increase views, subscribers and likes >>>
Explore a couple of spectacular card or coin tricks and wow your audience. Such content is always in high demand.
Little life hack : Now you don’t have to learn hundreds of tricks to generate content. Better learn how to use a video editing program. The magic of editing looks many times more impressive than even the most elegant trick.
This type of content is also known as Vines. Shoot small sketches with a funny and life-like storyline.
Let the viewer recognize himself in a funny situation – this will increase the response of the audience: there will be more likes, comments and subscriptions.
10. Funny cuts
Make funny cuts of popular videos from YouTube and other social networks. Or use your own content and make a small selection of the funniest scenes from the sketches.
This format is somewhat similar to tricks. But all the magic of this content lies in the beautiful and effective editing.
You definitely know the author under the nickname Zach King. This level of editing will always be of interest to the audience.
12. Ideas for home
Share interesting ideas for your home. For example, how to decorate a room or make your workplace more comfortable.
Let the videos be in the format of small life hacks or mini-instructions.
Another immortal genre of video content. Make parodies of famous characters from films, games and books, show business stars, politicians.
Add some humor so as not to offend the person you are shooting the video as.
14. Rollers with cool effects
Use a variety of special effects that turn even a regular video into a real work of art.
Or treat the process with humor and vice versa turn the situation on the video into absurdity: for example, apply the effect of big lips or eyes to a video with a “serious” message.
15. Dressing up
Videos with dressing up are popular in Tik-Tok. Appear to your audience in different ways. Guys can change into women’s clothing, and girls can change into men’s.
Use various uniforms and funny costumes of the characters from the movies. Let your clothes change every second – the magic of editing will help with this.
16. Video with captions
In TikTok videos, you don’t need to speak to get your message across. Use lettering.They can be easily added in the built-in editor. This method of delivering information to the audience is suitable for any content: sketches, addressing the audience, dressing up, karaoke.
17. Beauty clips
There are many girls in TikTok. Tell them about self-care. Show by personal example how to get a beautiful hairstyle or paint your nails in a few minutes.
Suggest good hair care products. Beauty content is in high demand.
Shoot your own short versions of the clips. To do this, select a popular song that plays from each iron. Make a funny parody of a famous music video.
Do you draw beautifully? Make a short video of how you draw a famous character from the TV series in pencil.
Capture the process of creating a clay sculpture – also in sliced format, as long videos cannot be uploaded to Tik-Tok.
20. Food content
Take off recipes: for example, how to cook muffins in a slow cooker or the most delicious dishes with buckwheat.Do small reviews of orders at KFC or McDonald’s.
Food videos always get a lot of views, likes and comments.
21. Sports Videos
Athletes can shoot videos about their hobbies: football players – show some spectacular feints with the ball; gymnasts – various somersaults and tricks.
Make educational videos: effective ab exercises, arm workouts at home.
Shoot beautiful cars.Make mini-reviews of new products. The main difficulty of this content is that you need to constantly look for new cars to shoot.
If you are just a beginner author, then no well-known brand or car dealership will give their car for review.
Soothing and Sticky Videos. For example, shoot a sea wave, a waterfall or how clouds run in the sky accompanied by relaxing music. There should be no action in relax videos.
24. Videos with a girl or a guy
Shoot a video with your girlfriend or boyfriend.Answer frequently asked questions about relationships. Play on the gender difference: how a guy relates to one situation and how a girl relates to the same situation.
25. Wise Thoughts and Philosophy
Make content with wise thoughts. Use motivating and inspirational quotes.
There are two options for creating such content: video recording and voice over video; showing philosophical thoughts in text format to calm, sometimes even sad music.
26. Social videos
Make social videos that raise serious topics such as inequality, poverty, love.Communicate useful and important messages to your audience.
Life and soul videos always collect positive feedback from subscribers.
Do you know how to make interesting “things” and things with your own hands? Showcase your talents on TikTok. This video format is called DIY – do it yourself.
Record videos in short instructional format so your audience can repeat everything you do.
28. Challenges and Flash Mobs
Participate in challenges and flash mobs.These videos are gaining a lot of views, as they are always trending. Current challenges can be viewed in the “Interesting” section.
Conduct subscriber polls. Ask them different questions – let them answer in the comments. This increases the activity of subscribers. Thanks to this, the algorithm promotes the account more actively and the videos are included in the recommendations.
30. Answers to Questions
Ask subscribers to ask you questions in the comments.Then start responding to them in video format.
You can answer 2-3 questions in one video. This format will increase audience loyalty to the author.
31. Travel Videos
If you travel often, then shoot Travel-videos. Show the audience local attractions, record funny moments from the trip.
This is a very popular format, since not everyone can afford to travel to interesting places.
Shoot small series.Each video is one episode: with a tie, a cliffhanger and a denouement. Usually all miniseries are “enhanced” versions of classic sketches and vines.
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The tool works automatically: subscribes and likes. The service can be used on any device – phone, tablet, computer. The first 3 days are free.
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Show popular memes in your videos. The most popular format is parodies of famous memes. This type of content is always trending, as new memes appear almost every week.
Play harmless pranks on friends, relatives, or ordinary passers-by. The main thing is no tin.
The task of prank is to look at the reaction of people, and not to spoil their mood or somehow harm them physically.
Make cosplays on popular characters from computer games, TV series, anime, movies and even books. To do this, you need a costume and makeup.
Become your character, create the most similar image.
36. Style and Fashion
This format is more suitable for girls. But that doesn’t mean guys can’t talk about men’s fashion. Share bow ideas for each season. Teach your audience to dress stylishly.
Focus on budget and beautiful things.This topic is always in great demand.
37. Family Videos
Record videos with your family. One of the popular formats: relatives answer questions about the author of the video. For example, how well a father knows his daughter. You can show how you spend your free time with loved ones
This format has gained popularity on YouTube. He recently migrated to TikTok. To some extent, it belongs to the type of relax-rollers. To make ASMR content, you need a high quality and sensitive microphone.
39. Professional activity
Photographers, fitness trainers and even train drivers – people of any profession can tell interestingly about their working days: any curious situations and funny moments. This format will be great on TikTok.
The main thing is an interesting presentation, and not a banal description of how you fill out the next report while sitting in the office.
English teachers can make videos about grammar; fitness trainers – on how to build abs at home.
Make a whole series of training videos – share your experience and knowledge with the Tik-Tok audience.
Do some small tests. For example, “Guess the movie / TV series by frame” or “Guess the name of the song by the first 5 seconds.” Let viewers answer questions in the comments – this will increase activity, which means the algorithm will more often recommend your videos to other viewers.
42. Scenes from movies and TV series
Make parodies of popular scenes from movies and TV shows.Try to make the depicted scene as similar to the original as possible. Such content collects a lot of likes and views.
43. Rollers without end and ideas
Most controversial content on TikTok. It collects a lot of views and likes, but at the same time the audience reacts negatively to such videos. A simple example: the author is filming a car driving around the yard. Above the inscription: “Barely dodged the accident.”
In fact, nothing happens – the car just drives out of the yard, and the viewer did not wait for any action.This is a commonplace deception of the audience, which, oddly enough, works.
44. Street shots
Shoot a video when you walk outside. Capture interesting and unusual scenes, beautiful cityscapes and nature.
Video footage of street musicians can be filmed.
45. Failed takes
When shooting sketches, parodies, karaoke and other videos, not all scenes are obtained the first time. Make a funny cut of unsuccessful takes: how the chroma key or light source fell; how you mixed up your remark or a random passer-by appeared in the frame.
Record interesting and unusual experiments. Even banal videos about Mentos and Cola still get a lot of views and likes.
Important: experiments must be safe for the author of the video and the people around him. If you doubt its safety, then it is better to refuse to conduct an experiment.
Remove unpacking goods. Got a new iPhone or headphones? Do Unboxing.Get creative: even unpacking Doshirak can be made interesting and unusual.
Shoot small details up close. Such videos arouse great interest from the audience, as they are very sticky – they hold the viewer’s attention as much as possible.
For example, how dew flows from a blade of grass – you can watch such content for hours.
Dancing to fun and incendiary music is still popular on TikTok and gets a lot of likes and views.If you are a good dancer, then record training videos – show your audience some effective and simple moves.
50. Behind the scenes
Show your audience what is happening behind the scenes. Show which camera you are shooting videos with, how you expose the light and edit the finished material. Immerse your viewers in your workflow.
Share useful life hacks with your audience. For example, how to quickly peel potatoes or quickly remove nail polish.
You can shoot funny life hacks in the format of jokes.
52. Purchase Reviews
Take quick reviews of in-store purchases. For example, what products did you buy at Pyaterochka; a small overview of a new smartphone or laptop. The main thing is to keep within the 15-second format to keep the viewer’s attention.
Hope these Tik-Tok video ideas will help you promote your profile. Try to experiment with different formats. Don’t shoot the same video every day – this will quickly get bored by the audience.90,000 How to become a motorist without leaving your home. Best Driving Simulators
We continue to acquire useful skills through games.
We continue to acquire useful skills through games.
Video games are actually very useful.They can help you relax, get visual pleasure, and learn something like driving. Of course, they will not replace practice, but they will help in something: for example, learn the rules of the road and etiquette on the roads.
City Car DrivingPhoto: © Forward Development
Perhaps this game is the main assistant for novice drivers. It has many precise details that simulate real-life driving situations. Maybe now the graphics do not look quite modern, but the essence of the game is learning, and not in pursuit of an expensive picture.
“Smart traffic, which accurately simulates the movement of vehicles in the stream, unpredictable pedestrians and sudden dangerous situations will not let you relax and will maintain the atmosphere of a real traffic situation. And the full range of weather conditions and times of day from rain and morning fog to night ice and snow will help you prepare for driving in the most adverse conditions.
Monitoring compliance with traffic rules and voice messages will consolidate the theoretical knowledge of traffic rules adopted in different countries of the world, and special autodromes will provide an opportunity to work out various types of exercises: from driving training and the traffic police exam to working out elements of extreme driving and emergency training, ” the game page on Steam.Watch on YouTube
SDA. A textbook for driving schools. Driving
This Geleos Media project also focuses on traffic education. The graphics are even simpler here, but everything is clear.
“Realistic driving simulator – master all the actions on the site and within the city, work out parking,” snake “, ascent and descent. “Driving School” mode – for the first time in Russia, a comprehensive training course is presented, designed for 14 days and consisting of theoretical lectures on traffic rules and practical exercises.Full course of audio lectures – consolidate your knowledge with the help of professional explanations and comments of an experienced driving school teacher, ”says the project description.Watch on YouTube
3D Instructor. Training car simulator
In 2012, Multisoft introduced its own version of the game that can teach driving. The graphics in it are a little nicer than in previous projects, but the gameplay itself is about the same. At the service of users – a whole city with heavy traffic on the roads, courtyards clogged with parked cars and pedestrians scurrying everywhere, as well as a virtual circuit where you can try to pass the exam.Watch on YouTube
Real Car Parking 2Photo: © Genetic Studios
You can play and learn not only on PCs and consoles. In 2019, Genetic Studios released Real Car Parking 2 for Android mobile devices.
This application is a great parking simulator. Players need to look closely in mirrors and track parking sensors. And they are located in all kinds of places: from streets to subways.Watch on YouTube
In addition to educational projects, there are games that bring real pleasure.Photo: © Saber Interactive
At the end of April 2020, Saber Interactive released SnowRunner, in which anyone can try on the role of a truck driver (or large SUV) in harsh conditions.
The compressed mud of Michigan, the snow-covered trails of Alaska, the swampy terrain of Taimyr – it will be hard everywhere. This is where your accurate and correct driving skills are important – mistakes can be costly.
Get stuck, you have to call a tow truck.Watch on YouTube
Project CARSPhoto: © BANDAI NAMCO Entertainment
And then – according to the classics. There are plenty of racing games on the market, and there are some that delight with their attention to detail. The Project CARS series is one of them. You can try yourself in different classes of auto racing, interact with the engineer, change the settings of the car, and, of course, participate in races. By the way, the graphics in this game are top notch.Watch on YouTube
If you are a rally fanatic, you will definitely love Dirt Rally 2.0. This game has complex controls, so you won’t be able to just hit the floor on the gas and hope that this way you will win. Every mistake here has fatal consequences.Watch on YouTube
Do you like quiet long-distance driving? Truckers will suit you.Watch on YouTube
Street racing? This is definitely about NFS. You can also play around in GTA or Mafia, computer traffic can infuriate anyone.Watch on YouTube
Whichever game you choose in the end, remember that the driving experience in it will not make you a first-class pilot in real life.Many professional simracers (participants in virtual races) do not know how to drive at all.
Read also:90,000 Types of YouTube Advertising | Artvision PRO 90,963 The majority of YouTube visitors (29%) are young people between the ages of 25 and 34.
Advertising on video hosting is actively developing. In 2015, the number of advertisements shown on YouTube increased 10 times. Every day, video hosting visitors watch 3 billion advertising videos.Among them may be your ad.
Russian advertisers are not yet taking full advantage of YouTube’s advertising capabilities. In today’s roundup, we’ll cover the types of YouTube ads and how to measure their placement performance.
What does YouTube ads look like?
All promotional videos are divided into several formats:
They are located in the upper right corner, next to the viewport.
Advertisements appear at the bottom of the preview window. They are 468×60 or 728×80 text and image ads.
Movies are shown before, at the end, or in the middle of the main video. The user can click on the “Skip ad” button 5 seconds after the start of the ad video.
These videos are viewed entirely by the user. They are placed before, during or at the end of the video that the user has chosen to watch. The duration of the videos is from 15 to 30 seconds.
The user cannot skip them.
Advertising plates with information about products, services or relevant content that appear in the main video.If the user wants to view the suggested hint, he can click on the “i” icon, which is located at the top right of the window with the main video.
Let’s say you’ve decided on the video format, made a video and now you want to show your ad to your users. What to do next?
How to Advertise on YouTube
You can do this in one of two ways:
Via Google AdWords interface
Both services allow you to customize the display of an ad to the audience that you consider target.
Choosing an audience
You can customize your video display by keywords, video and demographics, and placements. One caveat: if you set up demographic targeting through DoubleClick, videos will be shown only to registered users (which is 30% of the audience).
If you are hosting a video ad through Google AdWords, you can target demographic targeting in one of two ways:
Cutting off audiences you don’t need.
By selecting the required demographic groups through the Placement Tool.
In the case of advertising through Google AdWords, you can set up interest targeting and geotargeting by regions of the country. But if you use the DoubleClick system, the video will be shown in all regions of Russia. Another subtlety: using targeting in this system, you will have to pay for it.
If you would like to know the cost of advertising video placement and details about advertising formats that exist on YouTube, please refer to the new Google Partners program.
Perfect Promotional Video
YouTube Creator Academy provides the following helpful tips for creating promotional videos.
The duration of a commercial must not exceed 30 seconds.
The main idea of the video should be clear after 5 seconds of the video. After all, the user can turn off ads.
Make your video recognizable, promote your brand.
Explain to the user what he needs to do: “Click to subscribe”.
The video title may contain a call to action.
Tracking advertising performance
Use YouTube Analytics to analyze your video ad placement results. In the reports, you can see in which countries your video is being watched. YouTube Analytics provides information about the videos that video hosting visitors have watched the longest and the videos with the most views.
Using YouTube Analytics, you get the data:
about the number of views;
on the change in the number of subscribers;
on user engagement;
for demographic data;
about traffic sources;
about the place of video playback;
An interactive map will show the countries in which your video was viewed more often.They will be highlighted in dark color.
YouTube is an effective advertising platform that allows you to showcase information about your products and services to millions of Russians. Your own video hosting channel will allow you to drive traffic and leads to the company’s website. Educational videos are very popular on YouTube. For example, ACGO, a manufacturer and supplier of agricultural machinery, trains its customers to work on this machinery and talks about new products.5,500 people have subscribed to the channel of this company, some of them go to the ACGO website and become its clients.
90,000 Benefits of Using Videos on Landing Pages
Since the middle of the 20th century, people’s gazes have been riveted to television screens. As a result, a stable habit has been formed to perceive new information through an audiovisual image. With the emergence and development of the World Wide Web, humanity has demonstrated its loyalty to the “television” method of assimilating information – it is not for nothing that YouTube video hosting takes the third place in the frequency of user requests.
Statistical studies show that using video content on landing pages can increase conversions by 80%, so they should be used wherever possible.
For example, if your company offers online services or software, you can even use a training video on your landing pages to demonstrate the functionality of the product better than a promotional video.
Video provides interaction even with the most passive part of visitors – watching a video is easier for many of them than reading text information on the landing page (especially if there is a lot of it).
Why should you use video on your landing page?
- A video clip on a landing page is a factor in increasing the duration of a potential user’s stay on it, giving him time to better “take a closer look” at your offer.
- If in a video a product or service is demonstrated by one or more employees of the company, then the credibility of the company increases significantly.
- Human factor. Users are “lazy”, most prefer to watch videos instead of reading text.
- “It is better to see once than hear a hundred times”. In a short video, you can demonstrate all the best aspects of an offer, be it a product or a service, and do it much more efficiently than describing them in words.
- Saving space. A video clip takes up much less space on a web page than the same information set forth in the text – which is an important factor for the specifics of landing pages.
- Video material significantly increases landing page conversion.
Examples of video landing pages:
7 ways to make your video more effective
- The video embedded in the page can be launched in two ways: through “autoplay” (that is, immediately after entering the page) and by pressing the “Start” button. Usability guidelines do not recommend autoplay, as it often annoys users, resulting in an increased Bounce Rate.However, it is worth testing both options.
- Place the Call to Action (CTA) button next to the video (on the side or just below it).
- Make two versions of the video – a long one with a detailed description of the product (product or service) and a short one in a “commercial style” (about 30 seconds) – and conduct a split test (A / B testing) to find out which of the options is more popular with visitors .