Why Black and White Chaco Sandals Are Trending This Summer
Why Black and White Chaco Sandals Are Trending This Summer
As an avid hiker and outdoor enthusiast, I was intrigued when my friend told me about her new Chaco sandals. “They’re so comfortable and supportive,” she raved. “I can hike for miles in them!” She pointed down at her black and white Chaco sandals, a brand I wasn’t yet familiar with.
Introduction to Chaco Sandals
That conversation introduced me to Chaco, a Colorado-based company launched in 1989. Chaco sandals stand out with their signature zigzag strap design and thick, sturdy sole perfect for navigating all types of terrain. The integrated heel riser and custom adjustable straps provide a secure and personalized fit.
Over the years, Chaco has built a reputation for superior quality and comfort. Their sandals are put through rigorous testing and constructed to last for years. Now Chaco offers dozens of styles including flip flops, slides, and of course their iconic strappy sandal in a rainbow of colors.
The History of Chaco Sandals
So how did Chaco sandals become so popular among outdoor enthusiasts and adventurers? The founder, Mark Paigen, was an avid rafter who grew frustrated with poorly designed sandals. He set out to create the ultimate river shoe that could withstand challenging rapids. After years of prototyping, the first Chaco sandals were born in 1989.
Word spread among rafters and kayakers who loved the grip and adjustments of Chaco sandals. Then in the early 1990s, Chaco caught on with the Grateful Dead crowd who appreciated the custom fit and ability to stay on their feet all day dancing.
Why Black and White Sandals Are Popular

Now let’s discuss the appeal of the black and white color combo seen on many Chaco sandals today. While Chaco offers a rainbow of colors and patterns, their classic black and white sandals remain one of the most popular.
The timeless black and white aesthetic appeals to men and women. The neutral palette matches with anything in your wardrobe. Black and white also suits Chaco’s outdoor focus, as the stark color contrast hides dirt well. Adventurers don’t have to worry about getting their Chacos muddy on the trail.
Additionally, the strong black and white design stands out against natural backdrops when hiking. The colors also differentiate Chaco from other sport sandal brands on the market.
Advantages of a Black and White Design
Beyond aesthetics, the black and white color scheme offers advantages for an active sandal. The white footbed reflects heat to keep feet cooler on hot summer days. The black straps absorb light and heat to avoid uncomfortable glare.
The color contrast also enables easy adjustment of the straps, even when you can’t see your feet because of a backpack or gear. There’s no fumbling with trying to differentiate tan straps against leather.
Additionally, black and white is easy to pair with any summer outfit. Throw on your Chacos with shorts, swimsuits, skirts, jeans – anything in your closet. The versatile palette lets you trek, travel, or bike in style.
Why Chaco Sandals Use a Black and White Color Combination

Given the benefits, it’s easy to see why Chaco chose black and white for their signature sandals. However, Chaco founder Mark Paigen didn’t initially set out to design a black and white sandal.
According to Chaco’s website, Paigen created the first prototype using black for durability and whatever fabric he had available, which happened to be white. Testers provided positive feedback on the bold color combo.
Additionally, the neutral black and white palette allowed retailers to easily display the unusual strappy silhouette without clashing colors. The striking sandals caught shoppers’ eyes. And so the iconic black and white Chaco brand style was born!
How to Style Black and White Chaco Sandals
Chaco’s versatile black and white sandals can be dressed up or down. For casual adventures, toss on your Chacos with shorts, skirts, swimsuit, or athleisure wear. The neutrals blend seamlessly.
For an evening out, try pairing black or white skinny jeans with a blouse in the opposite hue. Or complement a vibrant sundress with your black and white sandals. Go monochromatic sporting an all-black or all-white outfit showcasing your Chacos.