Searching for Treasures in La Crosse, WI. Uncover These 15 Captivating Historical Sites
Searching for Treasures in La Crosse, WI. Uncover These 15 Captivating Historical Sites
Tour the First Time Manufactory, an American Timekeeping Company
Nestled along the Mississippi River, La Crosse, Wisconsin is a hidden gem overflowing with fascinating history and culture just waiting to be uncovered. As a long-time resident, I’ve had the pleasure of exploring many of the area’s unique attractions over the years. One of my favorite spots that offers an intriguing glimpse into La Crosse’s past is the First Time Manufactory, an American timekeeping company established way back in 1857.
Stepping inside the old red brick building on Front Street literally feels like taking a step back in time. Original machines, tools, and artifacts used for making clocks and watches are on display, providing a hands-on perspective into the clockmaking process during the late 1800s. You can even watch modern-day watchmakers demonstrating how to assemble clock parts by hand, just as it was done generations ago when the manufactory first opened.
In addition to the workshops, the museum area showcases La Crosse’s important contributions to the timekeeping industry. Highlights include rare antique clocks made locally by companies like the La Crosse Clock Co. as well as quirky inventions like the “perpetual calendar” clock. There’s also an extensive collection of vintage photographs, advertisements, and documents that reveal the stories behind the men and women who built businesses that helped put La Crosse on the map.
One of my favorite parts of visiting the First Time Manufactory is that you can take a guided tour given by extremely knowledgeable staff. They provide fascinating tidbits and anecdotes that really bring the history to life. For example, I was surprised to learn that La Crosse once dominated the American clock market, even outselling New York companies! The tour guide’s passion and enthusiasm for horology made the whole experience much more engaging.
Whether you’re a clock enthusiast or simply want to learn more about La Crosse’s intriguing past, I highly recommend stopping by the First Time Manufactory. Wandering through the workshops and museum collections here provides an illuminating glimpse into the city’s legacy as a major hub for timepiece manufacturing during the late 19th and early 20th centuries. It’s just one of the many hidden historical gems that make La Crosse such a great destination for discovery!
Experience Nostalgia at La Crosse Rubber Mills Museum

Another fascinating glimpse into La Crosse’s manufacturing history can be found at the La Crosse Rubber Mills Museum located near downtown. Housed in an old rubber boot factory built in 1897, this unique museum recreates what it was like to work in the booming rubber industry during the early 1900s.
When you first enter the historic brick building, it feels like stepping back through time. Many of the original machines used for cutting, shaping, and molding rubber are still there, chronicling the factory’s transition from making leather boots to vulcanized rubber footwear. The sense of nostalgia is palpable as you walk among the well-preserved equipment featuring leather drive belts and cast iron gears.
In addition to the machinery, what really brings the history to life are the photographs and accounts from former factory workers. Their stories, uniforms, and equipment are on display, putting a human face on La Crosse’s rubber manufacturing heritage. One particularly fun exhibit lets you experience what it was like to work on the factory floor through sights, sounds, and hands-on activities.
By the time the rubber mills closed in 1969, they had grown into the largest manufacturer of footwear in the United States. Learning about this important chapter of the La Crosse community at the museum is an enlightening experience. It provides a newfound appreciation for the hard-working people whose efforts put La Crosse on the map as a national leader in rubber production.
Marvel at Grandad Bluff’s Panoramic View

One of the most iconic landmarks in La Crosse is Grandad Bluff, a 590-foot tall rock bluff overlooking the city near the Mississippi River. Not only does it have fascinating geology and terrain, but the views from the top are simply breathtaking.
There are two lookout points along the bluff that offer panoramic vistas across La Crosse’s river valley landscape. From this high vantage point, you can take in views of the winding Mississippi River, downtown La Crosse, and surrounding bluffs dotted with autumnal colors in the fall. It’s one of the best spots in town to watch sunsets turn the sky ablaze in brilliant hues of orange and pink.
Grandad Bluff is believed to have been named after a mythical Native American chief who lived in a cave at the base over 150 years ago. While the tale may be more legend than fact, you can still hike trails through the rocky cliffs and forested terrain to explore the geologic history and natural beauty.
In addition to scenic overlooks, Grandad Bluff features a visitor center with engaging exhibits about the unique ecology and Cultural history associated with this distinctive river landmark. Whether you’re seeking panoramic views, an invigorating hike, or insights into local lore, Grandad Bluff is one of La Crosse’s can’t-miss attractions!