How did New Balance’s Staple Pigeon become a cultural phenomenon. What makes this collaboration so sought after in the sneaker community. Why do collectors still covet this limited edition release nearly two decades later. Discover the story behind one of the most influential sneaker collaborations in history.
The Birth of a Sneaker Legend: New Balance’s Journey
New Balance’s story begins in the early 1900s as a humble Boston-based arch support company. Over the decades, the brand gradually expanded its focus to athletic footwear, making significant strides in the running shoe market by the 1970s. However, it wasn’t until 1982 that New Balance truly cemented its place in sneaker history with the release of the iconic 990 model.
This groundbreaking shoe, considered by many to be the first luxury trainer, set the stage for New Balance’s future success. Throughout the 1980s and 1990s, the brand continued to innovate, balancing performance-driven running shoes with an emerging lifestyle market. New Balance’s reputation for quality craftsmanship, diverse sizing options, and a distinctive “dad shoe” aesthetic began to take shape during this period.
New Balance’s Unique Appeal
- Wide range of sizes and widths
- Commitment to quality materials
- Blend of performance and style
- Made in USA and UK heritage
As the sneaker craze gained momentum in the 2000s, New Balance’s vintage appeal resonated strongly with collectors. The brand’s classic models, such as the 990v5, 992, 997, and 1300, became highly sought after. Collaborations with respected brands and designers further elevated New Balance’s status in the sneaker community, setting the stage for one of the most iconic partnerships in sneaker history.
The Rise of Limited Edition Sneakers: A Game-Changing Trend
The 2000s marked a significant shift in the sneaker industry with the introduction of limited edition releases. Brands like Nike led the charge, partnering with athletes, musicians, and designers to create exclusive capsule collections with small production runs. This strategy created a sense of urgency and exclusivity that resonated with sneaker enthusiasts.
How did limited edition releases change the sneaker market? These drops transformed sneakers from mere footwear into highly coveted collectibles. Sneakerheads had to act fast or risk missing out, often resorting to paying inflated resale prices to secure limited pairs. This new dynamic fueled a thriving secondary market and elevated certain collaborations to legendary status.
Impact of Limited Editions on Sneaker Culture
- Increased hype and demand
- Higher resale values
- Greater emphasis on collaborations
- Emergence of sneaker collecting as a hobby
New Balance recognized the potential of this trend and began to explore collaborations that complemented its heritage image. In the mid-2000s, the brand made a pivotal decision that would change its trajectory forever: partnering with NYC streetwear label Staple to create a pigeon-themed version of their 576 model.
Staple Design: The Visionary Behind the Pigeon
To understand the significance of the New Balance Staple Pigeon collaboration, we must first explore the origins of Staple Design and its founder, Jeff Ng (also known as Jeff Staple). In 1997, inspired by the gritty reality of New York City street culture, Jeff launched his “Pigeon” brand.
Why did Jeff choose the pigeon as his brand’s symbol? The pigeon, often seen as a nuisance by many, represented the hustle, resilience, and resourcefulness required to thrive in the urban jungle. This humble bird became a powerful metaphor for the streetwear movement, resonating with those who identified with the struggles and triumphs of city life.
Key Elements of Staple’s Brand Identity
- Iconic Pigeon logo
- Urban-inspired designs
- Emphasis on authenticity
- Representation of NYC street culture
Through his Reed Space store and clothing line, Jeff Staple played a crucial role in shaping the streetwear scene of the early 2000s. His ability to capture the essence of urban culture made him an ideal collaborator for New Balance, a brand looking to strengthen its connection with a younger, style-conscious audience.
The New Balance x Staple Pigeon 576: A Design Masterpiece
When New Balance and Staple Design joined forces to create the 576 collaboration, they produced more than just a sneaker – they created a cultural artifact. The design of the Staple Pigeon New Balance 576 perfectly encapsulated the ethos of both brands, resulting in a shoe that was both visually striking and rich in symbolism.
Key Design Elements of the Staple Pigeon 576
- Tonal dove grey suede upper
- White and pink pigeon graphics on toe box, tongue, and heel
- White mesh underlays for added dimension
- 3M reflective accents for subtle flair
- Grey ENCAP midsole with visible heel air cushioning
- Rugged grey outsole for durability
- Bright pink laces complementing the pigeon graphic colors
- Co-branded tongue tag featuring Staple Design and New Balance logos
How did the design merge the identities of both brands? The collaboration seamlessly blended Staple’s streetwise aesthetic with New Balance’s vintage sporty vibe. The result was a sneaker that appealed to both streetwear enthusiasts and traditional New Balance fans, bridging the gap between two distinct yet complementary worlds.
Craftsmanship and Quality: The Foundation of a Classic
The Staple Pigeon New Balance 576 wasn’t just about aesthetics; it was a testament to the quality and craftsmanship that both brands were known for. New Balance’s commitment to premium materials and construction was evident in every aspect of the shoe, from the buttery suede upper to the ENCAP midsole cushioning and durable rubber outsole.
Staple Design’s contribution to the quality was equally significant. The pigeon logos utilized 3M reflective treatments, embroidered patches, and printed graphics, adding depth and dimension to the design. Subtle luxury touches, such as thick flat laces and soft leather linings, elevated the shoe beyond a typical sneaker release.
Premium Materials Used in the Staple Pigeon 576
- High-quality suede upper
- ENCAP midsole for superior cushioning
- Durable rubber outsole
- 3M reflective treatments
- Embroidered and printed graphics
- Thick flat laces
- Soft leather linings
Why was the quality of materials so important for this release? For sneaker enthusiasts, the premium construction justified the retail price and set the Staple Pigeon 576 apart from mass-produced retro models. The attention to detail and use of high-end materials contributed to the shoe’s lasting appeal and collectible status.
The Launch That Shook the Sneaker World
When the Staple Pigeon New Balance 576 was released exclusively at Reed Space in late 2005, it ignited a frenzy in the sneaker community. With only about 500 pairs available, the limited nature of the release created an unprecedented level of demand. Dedicated sneakerheads lined up for hours, hoping to secure a pair of what would become one of the most coveted New Balance collaborations ever.
What made the launch so significant? The exclusive Reed Space release tapped into the growing desire for limited edition sneakers, creating a sense of urgency and exclusivity that hadn’t been seen before with a New Balance collaboration. The hype surrounding the release was further fueled by the shoe’s unique design and the cultural cachet of both Staple Design and New Balance.
Factors Contributing to the Launch’s Success
- Extremely limited production run
- Exclusive release at Reed Space
- Unique collaboration between streetwear and heritage brands
- Growing popularity of limited edition sneakers
- Strong design and quality craftsmanship
The success of the launch immediately catapulted the Staple Pigeon 576 into sneaker folklore, setting the stage for its enduring legacy in the years to come.
The Aftermarket Explosion: Resale Prices and Enduring Demand
The limited availability and hyper-regional launch of the Staple Pigeon 576 led to an explosion in resale prices. Almost immediately after the release, pairs began appearing on resale sites like Flight Club for astronomical sums, often reaching $2000 or more for deadstock pairs – a staggering increase from the original $150 retail price.
How has the demand for the Staple Pigeon 576 evolved over time? Remarkably, the shoe’s popularity has shown little sign of waning in the years since its release. Even today, nearly two decades later, pairs regularly trade for $1000 or more on platforms like StockX. This sustained demand is a testament to the shoe’s enduring appeal and its status as a pivotal moment in sneaker culture.
Factors Contributing to Sustained Resale Value
- Extremely limited initial release
- Historical significance in sneaker culture
- Timeless design
- Quality construction ensuring longevity
- Nostalgia for early 2000s streetwear
The Staple Pigeon New Balance 576 remains a holy grail for many collectors, representing not just a sneaker, but a piece of streetwear history. Its influence continues to be felt in contemporary collaborations and limited releases, serving as a blueprint for successful partnerships between established brands and cutting-edge designers.
Legacy and Influence: The Staple Pigeon’s Lasting Impact
The New Balance Staple Pigeon 576 collaboration left an indelible mark on sneaker culture, influencing future releases and collaborations across the industry. Its success demonstrated the power of limited edition drops and the potential for heritage brands to connect with younger, style-conscious consumers through strategic partnerships.
How did this collaboration change the landscape for New Balance? The Staple Pigeon 576 elevated New Balance’s status in the streetwear community, paving the way for future high-profile collaborations and limited releases. It helped transform the brand’s image from a reliable but somewhat staid athletic shoe manufacturer to a coveted name in the world of sneaker culture.
Key Impacts of the Staple Pigeon Collaboration
- Elevated New Balance’s profile in streetwear circles
- Set a new standard for limited edition collaborations
- Demonstrated the potential for cross-cultural partnerships
- Influenced future sneaker designs and marketing strategies
- Helped establish sneakers as collectible art pieces
The collaboration also had a significant impact on Staple Design and Jeff Staple’s career, further cementing his status as a visionary in the streetwear world. The success of the Pigeon 576 led to numerous other high-profile collaborations and cemented the Pigeon logo as an iconic symbol in street culture.
Today, the New Balance Staple Pigeon 576 stands as a testament to the power of collaboration, design, and cultural resonance in the world of sneakers. Its legacy continues to inspire new generations of designers, collectors, and enthusiasts, ensuring its place in the pantheon of legendary sneaker releases.
History of New Balance
New Balance started as a Boston-based arch support company in the early 1900s, slowly expanding into athletic shoes over the next few decades. By the 1970s, New Balance was making running shoes and sponsoring local races. The brand really took off when it released the iconic 990 model in 1982, considered by many sneakerheads as the first luxury trainers. Throughout the 80s and 90s, New Balance focused on performance running while also breaking into the lifestyle market. The company was known for its “dad shoe” aesthetic and wide range of sizing options. As the sneaker craze took off in the 2000s, New Balance’s vintage appeal resonated with collectors. Collaborations with reputable brands helped drive hype around key flagship models like the 990v5, 992, 997, and 1300.
Rise of Limited Edition Sneakers
The sneaker game changed in the 2000s with the introduction of limited edition drops. Brands like Nike started partnering with athletes, musicians, and designers on exclusive capsule collections with small production runs. Sneakerheads had to act fast or pay jacked up resale prices to secure limited pairs. New Balance capitalized on this trend by collaborating with brands that complemented its heritage image. In the mid-2000s, New Balance connected with NYC streetwear label Staple to design a pigeon-themed take on their 576 model.
Staple Pigeon Collab Background
Jeff Ng, founder of Staple Design, started his “Pigeon” brand in 1997 inspired by NYC street culture. The pigeon became a signature motif for Staple, representing the hustle and resourcefulness of inner city life. Through his Reed Space store and clothing line, Jeff helped define the aughts-era streetwear scene. New Balance smartly tapped into Staple’s cultural clout for the 576 collab. Jeff gave the classic NB silhouette a monochromatic grey makeover, accenting the suede upper with pink and white pigeon graphics. The sneaker dropped in limited quantities in late 2005, quickly selling out at Reed Space and select retailers.
Jeff Staple’s Pigeon Brand
The pigeon brand emerged in the late 1990s as a symbol of New York City street culture. Graphic designer and entrepreneur Jeff Ng (aka Jeff Staple) noticed pigeons always managing to thrive despite the harsh city environment. He was inspired to adopt the pigeon motif for his clothing line that later became Staple Design. The iconic Staple Pigeon logo features an urban pigeon wearing a backpack. Staple’s pigeon brand represents the resourcefulness and hustle needed to make it in NYC. The image resonated with streetwear fans drawn to that aspirational urban lifestyle. New Balance partnering with Staple brought immense credibility to both brands in the sneaker community.
Staple Pigeon Design Details
The Staple Pigeon New Balance 576 featured a tonal dove grey suede upper accented by white and pink pigeon graphics on the toe box, tongue, and heel. Design details like the white mesh underlays and 3M reflective accents added subtle dimension. The sneaker sat atop a grey ENCAP midsole with visible heel air cushioning paired with a rugged grey outsole. Bright pink laces complemented the pigeon graphic colors. The tongue tag featured co-branding of the Staple Design and New Balance logos. Overall, the collab merged Staple’s streetwise aesthetic seamlessly with New Balance’s vintage sporty vibe.
Materials and Construction
The Staple Pigeon New Balance 576 used premium materials true to both brands. The buttery suede upper, ENCAP midsole cushioning, and rubber outsole reflected New Balance’s quality. Staple Design’s pigeon logos utilized 3M reflective treatments along with embroidered patches and printed graphics. Touches like the thick flat laces and soft leather linings provided subtle luxury. For sneakerheads, the RRP was well worth it for a hand-crafted collaborative release versus mass produced retro products.
Release and Hype
When the Staple Pigeon NB 576 released exclusively at Reed Space in late 2005, it immediately caught fire in the sneaker community. Only about 500 pairs dropped at Reed Space, generating a frenzy of interest. savvy NYC sneakerheads lined up for hours trying to secure a pair. The Staple Pigeon 576 instantly became one of the most coveted New Balance collabs ever. Pairs reselling for 4-5 times retail fueled the hype.
Resale Prices and Demand
Due to the limited stock and hyper-regional Reed Space launch, Staple Pigeon 576 pairs started reselling for astronomical prices. On resale sites like Flight Club, the going rate reached $2000+ for a deadstock pair of the $150 sneakers. To this day the sneaker trades for $1000+ on sites like StockX. The demand has never really subsided as the Pigeon NB 576 marked a pivotal collaboration that influences the culture today.
Staple Pigeon’s Influence
The New Balance x Staple Design Pigeon 576 set the blueprint for how both brands approach collaborations today. New Balance continues teaming up with reputable streetwear brands to infuse its classics with culturally relevant designs. Staple Design often references the original Pigeon collab in new NB partnership releases. The sneaker’s wildly successful formula has been replicated but never duplicated.
Collaboration’s Legacy
The 2005 Staple x New Balance 576 collaboration carved out an enduring legacy for both brands. It helped New Balance penetrate the luxury sneaker market and elevated Staple Design as a leading voice in streetwear. The sneaker’s arrival aligned perfectly with rising sneaker culture gaining mainstream popularity. Over 15 years later, the Staple Pigeon 576 still represents a cultural high point for NYC streetwear style.
Comparison to Other New Balance Models
While other New Balance classics like the 990v2, 997, and 1300 receive most of the retro spotlight, the Staple Pigeon 576 collaboration transcends them all. It remains the most coveted and valuable NB release of the 2000s. Collaborations with creatives like JJJJound, Aimé Leon Dore, and Salehe Bembury may compete hype-wise but can’t match the cultural significance of the OG Staple Design partnership.
Celebrity and Influencer Endorsements
From the jump, the right celebrities and influencers gravitated to the Staple Pigeon 576’s street-meets-sport aesthetic. Fashion-forward artists like Kanye West, Travis Scott, and A$AP Rocky have been spotted rocking the sneaker. Its distinct look also resonated with athletes looking for off-court style while major sneaker influencers continue showing the collab love.
Staple Pigeon in Pop Culture
The Staple Pigeon 576 carved out a niche in sneaker pop culture due to its cosign from style tastemakers. Kanye wore the sneakers enough to be dubbed the “Pigeon King.” It’s made cameos in music videos, TV shows, and movies over the years. Most recently Lil Baby referenced the shoe in his song “Global” nodding to its enduring street cred.
Ongoing Appeal and Collectability
Through passing trends and sneaker cycles, the Staple Pigeon New Balance 576 remains collectible as ever. It represents an important collaboration that still feels fresh and relevant. The sneaker’s storied history and limited availability preserve its prestige. For savvy collectors, the Staple Pigeon stands out as a grail with authentic roots.
Future of the Franchise
Staple Design and New Balance reunited in 2013 to release a sequel white/pink colorway that was equally beloved yet accessible. Rumors continue to swirl around an eventual third Pigeon collab playing off the original vision. As long as New Balance and Staple keep making timeless sneakers rooted in culture, the franchise will continue flying high.
Rise of Limited Edition Sneakers
The early 2000s marked a pivotal shift in sneaker culture with the rise of limited edition releases. Brand heavyweight Nike led the charge, collaborating with athletes like Michael Jordan and Kobe Bryant on signature shoes with small production runs. These capsules dropped in limited quantities at select retailers, making them extremely hard to secure. Sneakerheads had to act fast or pay inflated resale prices to cop the exclusives. This model paved the way for more limited collabs catering to collectors rather than mass audiences. New Balance joined the action in the mid-2000s, teaming up with respected streetwear labels to remix its classics. One partnership stood out from the pack – the Staple Pigeon New Balance 576.
Staple Pigeon Collab Background
When New Balance connected with NYC streetwear purveyor Jeff Staple in 2005, it was a match made in sneakerhead heaven. Jeff Ng, founder of Staple Design, had built a cult following for his clothing line centered around an iconic pigeon logo. The urban pigeon symbolized the resourcefulness and grit needed to hustle and survive in a tough city environment. Jeff’s t-shirt brand Reed Space also functioned as a boutique selling coveted streetwear labels and rare sneakers. Partnering with Staple instantly gave New Balance a pulse on what was hot in sneaker culture at the time.
Jeff Staple’s Pigeon Brand
The pigeon brand emerged in the late 1990s as a symbol of New York City street culture. Graphic designer and entrepreneur Jeff Ng (aka Jeff Staple) noticed pigeons always managing to thrive despite the harsh city environment. He was inspired to adopt the pigeon motif for his clothing line that later became Staple Design. The iconic Staple Pigeon logo features an urban pigeon wearing a backpack. Staple’s pigeon brand represents the resourcefulness and hustle needed to make it in NYC. The image resonated with streetwear fans drawn to that aspirational urban lifestyle. New Balance partnering with Staple brought immense credibility to both brands in the sneaker community.
Staple Pigeon Design Details
The Staple Pigeon New Balance 576 featured a tonal dove grey suede upper accented by white and pink pigeon graphics on the toe box, tongue, and heel. Subtle details like the mesh underlays and 3M piping added dimension. Sitting atop a matching grey midsole and rugged outsole, the shoe achieved an understated yet head-turning look. Bright pink laces and co-branded tongue labels completed the mashup of Staple’s artistic edge and New Balance’s sporty heritage.
Materials and Construction
To deliver a premium collaborative release, New Balance and Staple used quality materials expected from both brands. The supple grey suede upper, ENCAP midsole, and rubber outsole reflected New Balance’s commitment to comfort and support. Staple’s custom pigeon branding utilized 3M reflective treatments along with embroidered patches and printed graphics. Luxe touches like the thick laces and leather linings elevated the 576’s usual construction. For discerning collectors, the $150 price was reasonable for this hand-crafted capsule versus generic retro products.
Release and Hype
The New Balance x Staple Pigeon 576 instantly became one of the hottest sneaker drops of 2005. The collab released exclusively at Staple’s Reed Space store in NYC in limited quantities of around 500 pairs. As expected, sneaker fanatics lined up for hours try to cop the instant grail. The Staple Pigeon 576 generated a frenzy of buzz across sneaker forums and magazines. Its hyper regional Reed Space launch only compounded the hype and demand.
Resale Prices and Demand
With such limited stock and coveted collab details, the Staple Pigeon 576 saw astronomical resale values from the jump. On sites like Flight Club, deadstock pairs were trading for upwards of $2000 when retail was $150. Over fifteen years later, the iconic grey pigeon NB 576 still demands $1000+ on the secondary market. The sneaker will forever remain a cultural high point fueling demand no matter the price point.
Staple Pigeon’s Influence
The successful formula pioneered by Staple’s New Balance 576 collaboration rippled across the sneaker world for years to come. For New Balance, it confirmed that partnering with reputable streetwear entities could inject cultural cache into its retro runners. Staple Design also leveled up into an industry leader pushing boundaries of footwear design. The og Staple Pigeon set the blueprint for how to remix classics without losing brand identity.
Collaboration’s Legacy
Looking back, the 2005 New Balance x Staple Design 576 marked a turning point in sneaker culture. The artful yet accessible pigeon-themed makeover helped New Balance penetrate the surging luxury/lifestyle segment. It validated Staple as a fearless creative voice with vision beyond just graphic tees. Most importantly, the collab kicked off an era of brands seeking each other out for clout-building partnerships inspired by this perfect union.
Comparison to Other New Balance Models
While most sneakerheads covet the 990v2 or coveted collabs with Aimé Leon Dore when discussing best New Balance releases, the Staple Pigeon 576 tops them all. Dropping at the perfect convergence of streetwear and sneaker trends in 2005 New York, no other NB has its level of prestige and influence. Even with retro cycles, the OG Staple collab remains the standard for how to refresh heritage models with modern appeal.
Celebrity and Influencer Endorsements
The Staple Pigeon 576 attracted all the right celebrity and influencer co-signs organically due to its balance of sport and fashion. Trendsetters like Kanye West and Travis Scott embraced the grey pigeon 576’s aesthetic early on. Its unconventional look also cut through the noise for athletes wanting statement style. Just by being his creative self, Jeff Staple organically grew the shoe’s prestige worldwide.
Staple Pigeon in Pop Culture
Despite being a cult hit in the sneaker community, the NB x Staple Pigeon 576 has slowly permeated pop culture thanks to cosigns from the right stars. Kanye wearing them so often earned him the nickname “Pigeon King.” The sneaker can be spotted in hip-hop music videos, streetstyle shots, and television shows over the years. Recently Lil Baby even shouted it out in his track “Global,” proving the Staple 576’s lasting impact.
Ongoing Appeal and Collectability
While many retro runners fall out of relevance, the Staple Pigeon New Balance 576 maintains its allure over a decade later. The sneaker’s combination of storied history and limited supply preserve its collectability. For OG sneakerheads and newcomers alike, the Staple NB 576 stands out as a grail born from genuine creative passion, not hype trends. Its soul cannot be duplicated or easily replaced.
Future of the Franchise
The legend of the Staple Pigeon NB 576 continues to grow as new generations of sneaker lovers discover it. Staple and New Balance reunited in 2013 for a fitting white/pink sequel colorway. However rumors still swirl regarding a third Pigeon collab playing off that sought-after grey suede. As long as Jeff Staple and New Balance keep dreaming up timeless designs rooted in culture, the franchise will thrive for years to come.
Staple Pigeon Collab Background
Sneakerheads worldwide consider the New Balance Staple Pigeon one of the most iconic shoes ever made. This coveted kicks collaboration between New Balance and NYC clothing brand Staple Pigeon has achieved an almost mythical status among sneaker collectors. But how did this now impossible-to-find shoe become so legendary in the first place?
It all started back in 2005 when Jeff Ng, founder of Staple Pigeon, was looking for a way to make a splash in the competitive NYC streetwear scene. At the time, Nike Dunks were the hot sneaker, with countless clothing brands doing limited collab runs. Jeff decided to zig where others zagged – he called up New Balance and pitched them an idea for a Staple Pigeon New Balance 576 collab.
New Balance was intrigued but wary. The Boston-based brand had street cred but wasn’t considered as cool as Nike among the NYC sneakerheads. Jeff convinced New Balance this collab could change that perception. The design featured subtle Staple Pigeon “pigeon” logos on the heel and tongue, with a simple grey and white color scheme. Only 150 pairs were made initially.
When the Staple Pigeon New Balance 576 released in 2005 at Reed Space in NYC, it quietly caused a frenzy. People lined up for blocks trying to get a pair. This was unheard of for New Balance at the time. The shoes sold out instantly and became grails overnight in the sneaker community. New Balance took notice.
In 2009, New Balance and Staple did a sequel: the Staple Pigeon New Balance 577. Keeping a similar grey colorway but updating the silhouette, this release followed the same blueprint. Only 150 pairs, quick sell out, and enormous buzz generated after market. These too became instant classics and near impossible to find.
The legend continued to build over the years, aided by occasional re-issues of the collab in limited supplies. Both the 576 and 577 regularly resell for $500-1000+ on sites like StockX. The rarity and prestige of the Staple Pigeon New Balances has steadily grown stronger over the years.
Many credit this collab for boosting New Balance’s reputation and cementing its resurgence. It showed New Balance could resonate with the streetwear community as much as any major brand. The shoes also embodied core aspects of both companies’ identities – Staple’s NYC roots and New Balance’s classic silhouettes.
In many ways, the Staple Pigeon New Balance shoes represent the absolute pinnacle of sneaker collabs. Their stealth rise from obscurity to worldwide renown embodies everything collectors love about limited edition shoes. Simple, clean design combined with absolute scarcity breeds fanaticism.
It’s no wonder New Balance and Staple Pigeon continue revisiting this partnership. In 2021 they again collaborated on Staple-designed New Balance 550s and 57/40s. While paying homage to those OG 576s and 577s that started it all. The Staple Pigeon NB collabs represent a shared history and ideal for both brands.
So for those wondering why the Staple Pigeon New Balances inspire such devotion among sneakerheads, that’s the story. Two brands came together at the right moment to create something special. Their calculated risks paid off hugely, and over time these shoes’ reputation has only grown. Even almost 20 years later, the Staple Pigeon New Balance collabs still sit securely in the sneaker pantheon.
Jeff Staple’s Pigeon Brand
Jeff Ng, better known as Jeff Staple, has crafted one of the most iconic branding images in streetwear – the Staple Pigeon. His simple silhouette of a pigeon has gained a cult-like following over the past two decades. But how did Jeff’s Staple Pigeon become such a recognizable symbol?
Jeff launched the Staple Design clothing brand in 1997 while still a student at Parsons School of Design in NYC. He needed a logo and decided on a straightforward black & white drawing of a pigeon. Jeff has said he just wanted something that was simple, meaningful to him as a New Yorker, and that stood out from the crowded streetwear market.
The Staple Pigeon made its debut in 1999 when Jeff opened his first Reed Space store on the Lower East Side. The logo was an immediate hit with NYC sneakerheads and street style mavens. There was something about the minimalist pigeon that just worked. It felt authentic to the city and Jeff’s own personal story of hustling to build his brand.
Over the next few years the Staple Pigeon started showing up on more Reed Space clothing. But Jeff wanted to branch out beyond just slapping the logo on t-shirts and hoodies. He had the vision to turn the Staple Pigeon into a true lifestyle brand.
The first step was collaborating with sneaker brands to put the Pigeon on coveted kicks. He partnered with Nike, Puma and especially New Balance to make limited shoes with Staple Pigeon detailing. Fans went crazy trying to collect each release.
Next Jeff opened the rotating Pigeon Dunk retail exhibit, displaying rare $10,000+ sneakers like works of art. He also founded the Reed Art Department to provide a platform for up-and-coming artists and expand the Pigeon’s cultural reach.
These days the Staple Pigeon logo can be found on everything from sunglasses to custom Bergdorf Goodman pigeons. Jeff also created a fictional backstory about the Pigeon’s history, further enhancing the brand’s mystique and intrigue. Over 20+ years Jeff Staple has displayed sheer creative mastery at building buzz and anticipation around the Pigeon.
Fans eagerly snap up any Staple Pigeon collab that drops. Part of the logo’s appeal lies in its simplicity – just basic lines combined in a meaningful way. The pigeon also embodies classic NYC imagery, giving it an authentic spiritual connection with the city’s creative community.
Of course, none of this mystique would matter if the products themselves weren’t high-quality. Jeff only collaborates with the best brands to ensure the logo is presented properly. This careful curation and quality control keeps demand sky high.
At its core, the Staple Pigeon represents the endless possibilities of taking a single design and infusing it into an entire world. Jeff realized early on that streetwear is not just about clothing, but encompasses art, music, design, sneakers, culture. By tapping into all these areas, he has built the Staple Pigeon into a dynamic multi-dimensional lifestyle.
For aspiring creatives and entrepreneurs, Jeff Staple and the Staple Pigeon provide invaluable lessons. Have an iconic identifying symbol, but think way beyond just slapping it on t-shirts. Collaborate with others to expand your market. Make products that are meaningful cultural objects. Tell stories and create lore. Jeff masterfully executed all of these strategies over two decades to craft the Staple Pigeon into a globally recognized icon. There is still much more to come, as this pigeon continues ascending to even greater heights.
Staple Pigeon Design Details
The Staple Pigeon logo is admired worldwide for its simplicity and minimalist elegance. But what exactly makes this iconic streetwear branding so visually appealing? Let’s break down the creative elements that define the legendary Staple Pigeon’s design.
First and foremost is the crisp, graphic black and white color scheme. Jeff Ng opted to go high contrast with his pigeon illustration, instantly making it eye-catching and memorable. The solid blacks juxtaposed with clean whites give the logo instant visual impact.
This color scheme also provides versatility. Whether embroidered, screen printed, or foiled, the Staple Pigeon always pops against any backdrop. The contrasts provide definition on any color clothing or shoe. This adaptability has enabled the logo to grace countless products over the years.
In terms of line work, the Staple Pigeon utilizes sparse, precise details. The outline captures the pigeon shape with eloquent economy of lines. Just enough character is conveyed without overcomplicating the rendering. This simplicity of lines ensures the Pigeon can scale to any size without losing definition.
Notice as well the asymmetry in the line work. The pigeon’s body and legs don’t exactly mirror each other side-to-side. Subtle irregularities like this add quirky character that dwarfs overly perfect vector art. You can envision Jeff hand sketching the pigeon with a pen to capture its liveliness.
The pigeon’s minimal facial features also contribute hugely to its expressiveness. Just a simple dot for an eye, with a tiny pen stroke for the pupil. The small touches make a big impact in anthropomorphizing the pigeon. This adds to the sense of the pigeon having an appealing personality.
By not overdoing any element, the Staple Pigeon gains an imposing strength of presence. Nothing detracts from the logo’s basic essence. The clarity in vision behind the design comes through via its minimalist efficiency.
This restraint also enables seamless branding applications. The no-frills pigeon can be discretely added as a mark of affiliation rather than screaming for attention. It harmonizes without overpowering. This versatile simplicity broadens the contexts in which it can be deployed.
Of course, the Staple Pigeon would be just an empty vessel without the cultural mythology Jeff Staple has built around it. Through storytelling, Jeff transformed a humble pigeon into an aspirational icon. This context gives the logo significance beyond mere visual decoration.
In the end, the Staple Pigeon represents a master class in minimalist branding. By paring a design down to only its most crucial details, Jeff crafted an enduring cultural fixture. The logo’s visual blueprint will continue inspiring new creative generations for decades to come.
So the next time you see that humble black pigeon grace a shoe, shirt, or exhibit near you, appreciate the artistry in its spartan finesse. Those sparse pen strokes signify a centerpiece of NYC swagger distilled to its purest essence. The Staple Pigeon truly soars as a timeless design ideal.
Yo, sneakerheads! We gotta talk about one of the most iconic kicks in the game: the New Balance Pigeon. This shoe has reached legendary status amongst the true OGs of sneaker culture. But for those just getting hip to the game, let me break down why this staple New Balance model is considered by many to be the world’s top sneaker.
The Origins of a Cult Classic
First emerging on the scene in 2019, the New Balance Pigeon was an instant classic. The sneaker takes its name from the pigeon logo prominently featured on the side. This odd design choice is actually a nod to the huge cult following pigeons have in the streets of NYC. We’re talking dudes who are straight-up pigeon heads, dedicating their lives to raising and racing these birds. So shoutout to New Balance for repping a unique part of the city’s culture.
And those NYC roots are strong with this shoe. New Balance hooked up with NYC streetwear label Aimé Leon Dore to design the first Pigeon colorway. Them ALD cats perfectly captured the vintage ’70s NYC vibe that New Balance is known for. Clean grey suede on the upper, gum bottom, simple and understated. But still drippin’ with flavor thanks to that left-field pigeon logo.
That first drop was mad limited, so you know resell prices went wild. Like over a rack for one pair! But it immediately cemented the Pigeon’s status as a grails sneaker.
Why Pigeons Became a Sneaker Obsession
Now you might be wondering, why pigeons? Why this random bird got sneakerheads going so crazy?
Well for starters, pigeons just got swagger. They’re all over the streets of major cities, just kicking it and minding their business. And let’s be real, feeding pigeons in the park is kinda fire. There’s something cool about how they just flock to you when you toss them crumbs.
Plus those iridescent feathers and colourful patterns are lowkey drippin’. From purple to green to grey, pigeons come rocking all types of unique, exotic looks. Unlike those played-out white doves, pigeons gotstyle.
But more than anything, pigeons represent the ultimate underdog. Countless people see pigeons as dirty alley birds that need to be exterminated. But for those who know, pigeons are incredibly smart, loyal creatures. Racing pigeon owners know the dedication and skill it takes to raise champion birds.
And that’s what made the pigeon logo on these New Balances so ill – it was about repping something unique and paying respect to an under-appreciated icon. Just like how New Balance itself is an underdog sneaker brand competing against the Nikes and Adidases of the world.
The Pigeon Keeps Evolving
With the success of that first drop, New Balance knew they had a certified hit on their hands. So they’ve kept the Pigeon train rolling with new colorways and collaborations.
The “Rain Cloud” Pigeons swapped out that grey suede for a textured black upper with gum bottom – straight fire for any fit. Then the purple pigeon joints took the streets by storm, rocking rich shades of violet that really made them birds pop.
But then things got flipped on its head when Aimé Leon Dore and New Balance dropped a bright orange pair. No longer was the Pigeon sticking to those understated NYC colorways. Now it was about standing out and rocking a loud, bold orange that just screams “peep these kicks.” Definitely a statement piece.
Oh and you already know them Aimé cats had to drop a camo print Pigeon that instantly got the culture going nuts. Camp on camp – whole ‘nother level of drip.
And this year, the collabs have continued with skate brand Supreme flipping the iconic pigeon logo pink for a limited drop. Anyway you cut it, the Pigeon is one of the most iconic sneakers out right now.
The Pigeon’s Lasting Legacy
When you look at what makes a sneaker reach legendary status, the Pigeon checks all the boxes. It’s got roots and connections to NYC culture. The pigeon logo is just different enough to hook people’s interest. And the shoes keep evolving with new colorways and game-changing collabs.
But most importantly, the Pigeon symbolizes individuality and repping something unique just for the love. It’s not about hype or clout, it’s about rocking a shoe that has meaning behind it.
At the end of the day, the Pigeon is a shoe made by heads, for heads. It’s a staple in any real sneaker collector’s rotation. And with New Balance’s recent resurgence in the culture, the Pigeon is poised to continue being a coveted classic for years to come.
So next time you’re posted up stuntin’ with your kicks, make sure you pay respect to one of the greatest of all time – the New Balance Pigeon. Pigeon gang forever!
Release and Hype
Sneakerheads and hypebeasts alike know that when it comes to coveted kicks, few rival the cult status of New Balance’s Staple Pigeon shoe. This world renown pigeon brand has reached an almost mythic level thanks to its extremely limited releases, collaborations with streetwear pioneers like Jeff Staple, and of course – the iconic pigeon-themed design.
So how did this quirky sneaker become one of the most sought-after shoes on the planet? Let’s take a look at the flight path of the New Balance Staple Pigeon.
The story starts back in 2005 when New Balance partnered with NYC designer Jeff Staple on a limited capsule collection featuring Staple’s infamous pigeon logo. The collaboration included two colorways of the 576 New Balance running shoe – one in bright orange and one in cool grey. But it was the grey 576 with Staple’s pigeon logo on the heel that would make history.
Officially called the New Balance 576 “Staple Pigeon,” only 150 pairs were produced, making the shoe incredibly exclusive right out of the gate. The shoes were originally given away for free at an event at the Reed Space store in NYC. But soon after the limited release, the Staple Pigeon 576 became a status symbol and highly coveted collector’s item.
So why pigeons? For Jeff Staple, the urban bird represented the underdog spirit of NYC street culture. And like pigeons themselves, the shoe was meant to embody themes of survival and resilience. The pigeon logo and imagery certainly made the sneaker distinct in the sea of brands competing for attention.
Over the years, occasional re-releases and new colorways have dropped – always in super limited runs. Collaborators like clothing brand HUF and sock brand Stance have created their own special versions of the iconic sneaker. But with each new launch, securing a pair remained a challenge with stock selling out in literal seconds.
Sites like eBay soon hosted resell listings of the Staple Pigeon for upwards of $1000 or more for certain colorways. The shoes even got the parody treatment when an episode of Cartoon Network’s The Amazing World of Gumball featured a plot line spoofing hypebeasts who camped out to get their hands on the fictional “Pigeon Dunks.”
But the new height of Pigeon pandemonium arrived in 2021 when Jeff Staple and New Balance teamed up again to celebrate the sneaker’s 15th anniversary. The limited drop featured two colorways – one in black and one in olive green. Needing a system to handle the insane demand, New Balance implemented a text-to-purchase model where buyers had to text a number for the chance to get a code to purchase the $150 shoes.
The launch was nothing short of mayhem. Hypebeasts flooded the text line, crashing it completely within minutes of opening. Those lucky enough to get a code faced site crashes and countless errors at checkout. But after the smoke cleared, pandemonium turned to heartbreak as countless fans took to social media to express anguish over missing out.
The debacle showed just how coveted the Staple Pigeon remained after over 15 years on the sneaker scene. And in 2022, the Pigeon is still flying high. Resale prices continue to reach astronomical levels, especially for the 2021 release. On StockX, used pairs are currently priced from $462 up to $1,699 for a new 2021 colorway.
This longevity proves the Staple Pigeon is more than just an ordinary “hype” sneaker. The unique design, air of exclusivity, and brand story have cemented its status as a true icon in sneaker culture. Other shoes have come and gone, but the Pigeon remains one of the most respected and talked about shoes year after year.
For New Balance, the shoe represents one of their biggest connections to streetwear and sneaker culture. And for Jeff Staple, it’s his signature (or should we say signature pigeon!) and a constant reminder that with the right idea, the little guy (or pigeon) can soar to unexpected heights.
So while not everyone can own the Staple Pigeon, its story will continue to inspire young designers and entrepreneurs to dream big and remember that game-changing ideas can come from anywhere – even a humble NYC pigeon.
Resale Prices and Demand
As we’ve seen, ever since its inception in 2005, the New Balance Staple Pigeon has commanded devotion from sneaker aficionados around the world. But beyond just hype and status, one of the biggest indicators of the shoe’s coveted following can be seen in the astronomical resale prices it continues to fetch.
On sites like StockX, GOAT, and eBay, used pairs frequently sell for double, triple, or even quadruple the original $150 retail price. For limited anniversary editions or collabs, prices routinely hit the $1000+ range. So what is driving this extreme aftermarket demand that keeps values for the Staple Pigeon soaring year after year?
Scarcity is surely a major factor. With most production runs limited to just a few hundred pairs, supply has never been able to keep up with demand. Radiospective re-releases have been few and far between, always leaving fans clamoring for more. This chronic undersupply continually forces those who take L’s on new releases to the resale market if they ever hope to cop.
Prestige and reputation are also key components. The Staple Pigeon is considered one of the sneakers that really bridged the gap between performance sports brands and boutique streetwear. It’s earned a permanent spot in the sneaker canon along with other icons like the Air Jordan 1 and Dunk SB. This level of respect keeps appetite strong among serious collectors.
The unique pigeon theme and branding add another layer of desirability. No other sneaker out there looks quite like the Staple Pigeon. And for some, just wearing that iconic pigeon badge feels like joining an exclusive club. The sense of identity and connection fans get from the shoes’ standout aesthetic adds intangible value.
Of course, the financial upside of reselling limited sneakers can’t be overlooked either. For sneaker bots and resellers, limited collabs represent big business. When shoes that retailed for $150 can flip for $500 or more, it’s easy to see why the Staple Pigeon has become such a reselling commodity.
This perfect storm of factors has caused aftermarket prices to remain consistently astronomical. On StockX right now, most New Balance Pigeon colorways are selling for between $462 – $545 for used pairs. But some collaborations fetch even higher prices – like the Staple x HUF Pigeon at $689 and the Olive pair from the 2021 rerelease currently going for $1699!
The extreme demand has also bred an entire ecosystem of raffles, waitlists, bots and monitoring services designed to help desperate consumers get their hands on new releases before stock sells out. Sites like Sole Retriever offer real-time alerts and inventory tracking specifically for limited shoes like the Staple Pigeon.
It’s a level of frenzy almost unheard of for a shoe celebrating its 15th birthday. But it shows just how coveted and iconic the Staple Pigeon remains, even as hype cycles come and go. While some shoes fall out of favor after the initial rush, the aftermarket demand for this pigeon continues ascending to new heights.
Looking ahead, don’t expect the heated resale market to cool down anytime soon. With Jeff Staple and New Balance continuing to collaborate on new limited Pigeon drops, supply will keep lagging far behind demand. And as long as that imbalance stays in place, resale prices will likely keep exceeding triple digits.
So for those hoping to add the Staple Pigeon to their personal collection one day, patience and persistence will be key. The Only real options are to keep tracking releases, enter every raffle, and never hesitate on checkout. Or of course, be ready to fork over a small fortune on the aftermarket for the privilege of owning one of the most coveted sneakers ever to take flight!
Sneakerheads and fashionistas alike are buzzing about New Balance’s Staple Pigeon shoe. This iconic kick has developed a cult following among footwear fanatics across the globe. But how did such a humble pigeon become one of the most sought-after sneakers in the world?
Staple Pigeon’s Influence
Back in 2005, Jeff Staple, founder of the streetwear brand Staple, collaborated with New Balance on a limited-edition sneaker. Inspired by the pigeons that flock New York City streets, Staple designed a minimalist grey and pink colorway dubbed the ‘Pigeon.’ Just 150 pairs dropped at Reed Space in NYC, causing a frenzy among sneaker collectors. People waited in line for hours to cop the kicks.
Demand for the Staple Pigeon skyrocketed after the initial launch. Savvy resellers listed pairs on eBay for over $1000. For years, the Pigeon became the mythical white whale for sneakerheads. New Balance brought back the shoe a few times, but in very limited supplies. So the legend of the Staple Pigeon grew.
Why does this humble kick have such an effect on people? Several reasons:
- Nostalgia – For many, the Staple Pigeon was their first “grail” sneaker. It represents a golden era of sneaker culture.
- Rarity – With such small production runs, finding a pair in the wild is like catching a unicorn.
- Design – The simple grey and pink colorway is understated yet iconic. The embroidered pigeon adds character.
- Hype – Demand drives desirability. And the Staple Pigeon hype has ballooned over the years.
Today, the Staple Pigeon sits alongside legends like the Air Jordan 1 and Dunk SB Low as one of the world’s most popular sneakers. On resale sites, used pairs garner $1000+ easily. Even beat-up Pigeons missing laces can fetch several hundred dollars.
New Balance remains coy about rereleasing the Staple Pigeon. Like a true hypebeast, the brand knows how to keep people wanting more. Occasionally they’ll drop a very limited quantity to satiate fans. But most releases are done hush-hush, creating an air of exclusivity.
In 2021, Staple and New Balance reunited for a new Pigeon dubbed “Dove.” Keeping with tradition, only 150 pairs released at a pop-up shop in NYC. The shoes sold out instantly for $200 retail. Days later, pairs were reselling for $3000 on StockX.
This enormous aftermarket profit has elevated the Staple Pigeon to an economic status symbol. Owning a pair signals you’re plugged into streetwear culture. It also displays wealth, as not everyone can afford four-figure sneakers. The demand is so extreme people even buy fake Pigeons just to stunt in.
Pigeon Pride
New Balance likely never predicted its humble Pigeon would gain such notoriety. But the shoe perfectly encapsulated the early 2000s era of sneaker culture. The mania surrounding rare drops, reseller hype, and long lines is what propelled the Staple Pigeon to prominence.
For Jeff Staple, the shoe represents a milestone in his creative career. The Pigeon collab was one of the first big wins for his fledgling brand. It helped make Staple a household name in streetwear. The pigeon iconography also became core to the Staple DNA.
Over 15 years later, sneakerheads still proudly rock their Staple Pigeons. The shoe remains a crown jewel in many collections. There’s an entire subculture dedicated to customizing Pigeons for the perfect one-of-one pair. Others scour the internet daily just trying to find a pair in their size.
The Staple Pigeon’s demand won’t fade anytime soon. With its timeless design and limited availability, this New Balance collab will continue inspiring mad fervor among sneaker lovers. The Pigeon has cemented its place as one of the world’s most renowned and influential sneakers.
The Staple Pigeon collaboration between New Balance and Jeff Staple has left an enduring legacy in the sneaker world. Their partnership over 15 years ago laid the foundation for today’s sneaker culture.
Collaboration’s Legacy
When Jeff Staple and New Balance joined forces in 2005, it sparked a new era of sneaker madness. Limited edition collabs were not totally new, but the Pigeon release took it to another level. The instant hype and demand validated the viability of limited drops. This set the stage for the rise of exclusive collaborations we see today.
Almost every major sneaker brand now partners with designers, celebrities, and boutiques on special releases. And they emulate the Staple Pigeon blueprint – very low supply, quiet rollout, and unique stylish design. The Pigeon made people realize collabs could become just as coveted as mainline sneaker models. Now collab drops generate as much or more hype than a new Air Jordan or Yeezy release.
Staple and New Balance also pioneered the art of the sneaker popup shop. For the initial Pigeon launch in 2005, they took over Reed Space in NYC for several days. This concept of a temporary retail space focused solely on one product drop was unheard of. Now popup shops are commonplace whenever brands debut a major collab. The popup adds to the event-like allure of the release.
The Staple Pigeon inspired an entirely new breed of sneaker resellers as well. Seeing early pairs resale for many times their retail value indicated the financial opportunity with limited collabs. Now sneaker reselling is big business, with platforms like StockX doing billions in sales. The Pigeon’s aftermarket success clued resellers into the lucrative potential.
On the design front, the Staple Pigeon brought greater attention to original color schemes. Most sneakers at the time were very loud and overbranded. The Pigeon’s subtle grey and pink palette showed brands could still create iconic looks with muted tones. This “less is more” approach has influenced many designs over the past decade.
Pigeon Passion
The Staple Pigeon release also ignited a shared passion among sneaker lovers. It gave this community something specific to rally around and get excited about. The frenzy and culture around the shoe created a bond. That sneaker passion remains today.
For New Balance as a brand, partnering with Staple helped inject cultural relevance. The Pigeon collaboration associated New Balance with the cool streetwear scene. This partnership pioneered a formula for brands linking up with influential designers or figures to tap into new audiences.
And for Staple, the Pigeon collab cemented his place in the upper echelon of sneaker industry creatives. Jeff Staple helped usher in a new wave of designer partnerships in footwear. His Pigeon design still influences sneaker artists today. The pigeon logo he created remains core to the Staple DNA after all these years.
The staying power of Staple and New Balance’s original 2005 collaboration is remarkable. That one unassuming NYC popup shop ended up shaping sneaker culture for decades to come. The Pigeon laid the foundation for today’s breed of hype collabs, resellers, and fan fervor. Its legacy as a landmark sneaker endures.
Is New Balance’s Staple Pigeon the World’s Top Sneaker? : Discover the Iconic Shoe Brand’s Cult Following
Comparison to Other New Balance Models
The New Balance Staple Pigeon sneaker has attained an almost mythical status among sneakerheads and streetwear enthusiasts. But what sets it apart from other popular New Balance models like the 990 or 550? Let’s take a closer look.
Firstly, the Staple Pigeon is a collaboration between New Balance and Staple, the respected New York streetwear brand founded by Jeff Staple. This immediately gives it credibility and clout within the urban fashion scene. The partnership first bore fruit in 2010 and versions of the Staple Pigeon drop to this day, often in highly limited runs which adds to the sneaker’s elusiveness.
In terms of design, the Staple Pigeon took the quintessential grey New Balance 576 model as its base but delivered some key tweaks. The most obvious being the distinctive Staple Pigeon logo embroidered on the tongue and heel. This clever branding literally puts the Staple stamp on the sneaker. The colored stripes and midsole provide nice pops of color to offset the grey suede and mesh upper. It’s classic yet contemporary.
The materials used on the Staple Pigeon are a cut above normal New Balance models. It features premium suede, nubuck and mesh – no cheap synthetic leathers here. This attention to quality and detail is appreciated by sneaker geeks. As is the made in USA/UK manufacturing, in contrast to NB’s cheaper Asia productions.
Lastly, the Staple Pigeon often comes packaged with special collaborative apparel and accessories. For instance the 2011 release had matching Staple x New Balance apparel and a custom dust bag. This shows both brands going the extra mile to treat the Staple Pigeon as the special project it is.
So in summary, through careful design, selective drops, quality construction and collaborative clothing, the Staple Pigeon stands out even when compared to New Balance’s impressive back catalogue of silhouettes.
The Staple Pigeon’s Influence and Legacy
The Staple Pigeon has attained grail status among sneaker aficionados. Original releases now sell for upwards of $1000 on resell sites like StockX. And fresh collaborations between New Balance and Staple still generate hype today.
The Staple Pigeon has also been credited for helping bring New Balance back to prominence among sneaker and streetwear communities. After years of being seen as the last resort of unstylish Dad shoes, New Balance experienced a revival in the last decade. The Staple Pigeon showed New Balance models could be relevant and coveted again. It set the template for future successful collabs between New Balance and tastemaker brands.
The rise of athleisure fashion and demand for retro basketball-inspired sneakers also aligned with the Staple Pigeon’s ascent. Its mix of performance and street style was perfectly positioned for those trends. Owning a pair became a status symbol.
As a result, the Staple Pigeon began appearing in hip hop music videos, on influencers’ Instagram feeds and on celebrity feet. It gained worldwide fame as both a rare collectors item and fashionable flex. Pharrell, Big Sean, Fabolous and DJ Khaled are just some of the notables seen rocking Staple Pigeons.
This cultural cachet and celebrity endorsement propelled the Staple Pigeon’s growth. Soon countless other brands and customizers tried to emulate the Staple Pigeon formula with their own New Balance collaborations. An original still stands above the imitators though.
Through all this, the typically understated New Balance brand has enjoyed an unexpected boost in relevance and revenue. The Staple Pigeon showed what was possible and played a big part in New Balance’s 21st century revival.
Why the Staple Pigeon Became So Sought After
So what exactly caused the Staple Pigeon to ascend from obscure shoe collab to grail status legend? Several factors combined to make it so coveted:
- Association with Staple Design and Jeff Staple – his artistic vision and connections brought credibility on the streets.
- Exclusive limited runs – scarcity breeds demand.
- Clever unique branding – the pigeon logo stamped its identity.
- High quality materials – premium details catered to sneakerheads.
- Retro yet modern aesthetic – tapped into vintage appeal and current trends.
- Cosigns from hip hop and celebrities – gave the Staple Pigeon clout and exposure.
- Caused a New Balance renaissance – made NB relevant again, inspiring other hot collabs.
This perfect storm of factors converged to make the Staple Pigeon one of the most coveted sneaker releases of the last decade. Its popularity endures and fresh Staple Pigeons still generate excitement when released.
The Hunt for the Staple Pigeon
So you’re enamored by the Staple Pigeon lore and now want to cop a pair for yourself. Easier said than done.
As mentioned, the Staple Pigeons were released in limited batches which has created supply issues for collectors. Expect to pay handsomely for an original release. Prices commonly exceed $1000 for deadstock pairs, sometimes nearing $2000+ for especially rare or coveted colorways.
Used pairs can be found more affordably in the $3-500 range but you’ll have to thoroughly inspect condition and beware fakes. The most valuable OG pairs will have special packaging or accessories too.
Staple still announces surprise new release Staple Pigeons which quickly get lapped up. These can sell fast for $400-500 but some later colorways don’t command the premium of OG pairs.
Beyond that, you can turn to the secondary market like eBay, Grailed, GOAT and Stadium Goods. Here prices will be inflated but you’ll find a wide selection of colors and conditions. Or try your luck raffling limited pairs at boutiques or signing up for NB alerts.
It will require dedication and probably money to obtain that coveted Staple Pigeon for your collection. But the chase is all part of the fun with grail sneakers like this.
The Final Word
The New Balance Staple Pigeon is a sneaker icon. It took a low key retro runner silhouette, remixed it with premium details and the credibility of Staple Design, then watched demand go supernova. Through brilliant partnerships, associations with culture and celebrities, and canny branding, the Staple Pigeon achieved grail status.
Original releases now trade hands for top dollar between collectors. The Staple Pigeon also helped revive New Balance’s rep for fresh collabs and fashion-forward sneakers. It remains one of the biggest sleeper hit sneaker projects of recent memory.
So while you may need deep pockets to cop, there’s no denying the mythical appeal of the Staple Pigeon. As far as New Balance collabs go, it’s the ultimate feather in any sneakerhead’s cap.
Celebrity and Influencer Endorsements
In today’s digital age, celebrity and influencer endorsements have become a ubiquitous marketing tactic. Brands often rely on famous faces or popular internet personalities to promote products and services to their legions of devoted fans. But how effective are these endorsements really? Let’s take a deeper look at the pros, cons, and things brands should consider when leveraging celebrity and influencer endorsements.
The Potential Benefits
There are several reasons why brands seek out celebrity and influencer endorsements:
- Increased brand awareness – Having a recognizable, famous face associated with your brand can significantly boost brand visibility and exposure.
- Credibility – Celebrities and influencers are seen as tastemakers and trendsetters, so their endorsement bestows a sense of credibility and trust in the brand.
- Aspiration – People often aspire to be like celebrities and influencers. Their endorsement creates an aspirational association that consumers want to buy into.
- Targeted reach – Celebrities and influencers have very specific, targeted audiences who they can directly market to.
When leveraged correctly, these endorsements can lead to increased sales, website traffic, social engagement, and more. The key is finding the right partnership between brand, product, and celebrity/influencer – it needs to feel authentic. But get it right, and it can take a brand to the next level.
Potential Drawbacks
However, celebrity and influencer endorsements also come with risks, including:
- Cost – Paying for an endorsement deal with a major celebrity can be extremely expensive for brands, especially smaller ones.
- Overshadowing – There’s a risk the celebrity becomes the focus rather than the product or brand.
- Fading relevance – Celebrities and influencers can quickly fall out of favor and become irrelevant.
- Bad behavior – If the celebrity/influencer acts unethically, gets embroiled in a scandal, etc it can reflect poorly on the brand.
These types of endorsements can also come across as disingenuous or like a pure money-grab if not executed properly. Audiences are often skeptical and can sniff out inauthentic partnerships from a mile away.
Key Considerations for Brands
If you are a brand considering using celebrity or influencer endorsements, here are some tips:
- Choose wisely – Take time to thoroughly vet potential partners and ensure they authentically align with your brand values and products.
- Creative control – Negotiate contracts to ensure you maintain control over how the celebrity/influencer promotes and portrays your brand.
- Long-term ambassadorship – Rather than one-off endorsements, try to establish longer-term partnerships.
- Multi-channel strategy – Work with the celebrity/influencer to share content and promotions across their social channels, PR opportunities, live events etc for maximum impact.
- Measure ROI – Have clear KPIs to measure the impact and ROI of the endorsement against your goals.
At the end of the day, celebrity and influencer endorsements can be hugely successful when executed strategically. But they require an investment of time, money and thoughtful planning to result in a partnership that benefits both brand and endorser. Do your homework and keep your campaign objectives front and center, and you can unlock amazing exposure and success.
Staple Pigeon in Pop Culture
The New Balance Staple Pigeon shoe has attained an almost mythical status in sneaker culture. This coveted kick has a fascinating history and devoted following that has elevated it to icon status. Let’s explore the story behind the rise of the Staple Pigeon and its impact on pop culture.
The Staple Pigeon was born out of a 2005 collaboration between New Balance and Jeff Staple, founder of the cutting-edge New York streetwear brand Staple Design. Jeff Staple came up with the creative idea to pay homage to New York City’s resilient pigeon population by featuring the familiar greyscale pigeon on the shoe’s design.
The initial limited run of 150 pairs dropped at Reed Space in NYC and sold out nearly instantly. This set the stage for the Staple Pigeon’s ascent, capturing the imaginations of sneakerheads and streetwear enthusiasts alike. Only a handful of small subsequent production runs were released over the years, making the Staple Pigeon one of the most elusive and coveted sneakers ever.
So what is it about this shoe that has captured so much cultural cache and fervor? For starters, the unique pigeon-inspired design stands out while also representing New York City pride. The greyscale colorway is understated yet statement-making. And the limited supply has made obtaining a pair a challenge, amplifying the desirability factor.
Owning an original Staple Pigeon confers a credibility and status symbol among sneaker collectors. As such, the shoe has been referenced and featured prominently in urban culture and pop culture over the years:
- The Staple Pigeon made an appearance in DJ Khaled’s “We Takin Over” music video in 2007, an early nod to its burgeoning popularity.
- Famous sneaker lover DJ Clark Kent has been photographed proudly wearing Staple Pigeons, adding to its industry co-signs.
- The shoe has been mentioned in lyrics by rappers like Lil Wayne, further cementing its reputation as a grail-status kick.
- In 2018, Pigeonbots appeared in the Transformers spinoff movie Bumblebee, modeled after the iconic Staple Pigeon design.
- The Staple Pigeon was featured prominently in Sneakerheads, a 2020 Netflix comedy series focused on sneaker culture.
Over the past two decades, New Balance has continued to collaborate with Staple Design to release a steady stream of limited edition Staple Pigeons. Original 2005 pairs now resell for $10,000 or more and sell out instantly whenever a new drop occurs.
Part of what makes the Staple Pigeon special is the intersection of design, basketball culture, limited availability, and nostalgia. It will likely remain a coveted grail sneaker for years to come.
In many ways, the Staple Pigeon set the blueprint for future sneaker collaborations between brands and creative individuals. Here is the lasting impact of this legendary shoe:
- Showed the power of creative, story-driven design – The pigeon concept gave the shoe a whole narrative backstory.
- Made collaborations cool and desirable – Brands saw the value in partnering with artists and designers on capsules.
- Established scarcity as a marketing tool – Limited runs build hype and amplify demand.
- Inspired creative riffs on iconic sneakers – The Staple Pigeon demonstrated you could put a new spin on a classic.
- Introduced New Balance to the streetwear scene – Cementing its cultural credibility in a new market.
While it may seem like just another cool grey sneaker, the New Balance Staple Pigeon has left an outsized mark. It represents a pivotal convergence between design, culture, and business. For any sneaker fan, getting your hands on this urban legend remains a dream.
The Staple Pigeon’s story encapsulates everything that makes sneakers such a fascinating lifestyle and pop culture phenomenon. Its coveted status and impact are a testament to the power of cult followings and hype. Over 15 years since its debut, this pigeon continues to soar in the annals of sneaker history.
Ongoing Appeal and Collectability
In the world of sneaker collecting, few shoes have achieved the cult status and enduring popularity of New Balance’s Staple Pigeon. Originally released in 2005 through a collaboration between New Balance and NYC boutique Reed Space, the Staple Pigeon features a simple grey and white color scheme but has amassed a die-hard following among sneakerheads who continues to covet the shoe nearly 20 years after its debut.
So what explains the Staple Pigeon’s ongoing appeal and collectability? Several factors have contributed to making it one of the most sought-after New Balance models year after year.
Limited Availability
One of the main reasons behind any sneaker becoming a coveted collectible is scarcity and the Staple Pigeon had a very limited release. Only about 150 pairs were made available exclusively through Reed Space, far below demand at the time. This instantly made the Staple Pigeon a rare commodity. Unlike many sneaker collaborations today which release thousands of pairs globally, the extremely small run of the Staple Pigeon ensured its status as an instant collector’s item.
Collaboration with Reed Space
The Staple Pigeon’s association with New York streetwear boutique Reed Space also significantly contributed to its hype. In the mid-2000s, Reed Space was at the epicenter of NYC’s downtown sneaker and streetwear scene. Founder Jeff Ng, better known as Jeff Staple, had already made a name for himself in graphic T-shirt design and Staple Design’s pigeon logo was recognizable worldwide. The collaboration with New Balance to interpret their classic 576 model was perfectly timed to capture the imagination of sneakerheads and streetwear devotees.
Simple Yet Striking Design
Jeff Staple’s designs for the shoe were brilliant in their simplicity. Featuring muted grey suede and white leather on the upper with light pink accents, the color scheme perfectly complemented New Balance’s classic 576 silhouette. No flashy details were needed as the Staple pigeon logo discreetly embossed on the tongue and heel provided the perfect finishing touch. It was just enough branding to make the collab clear, without overshadowing the clean design. The Staple Pigeon achieved that difficult balance of being overtly stylish yet retaining the general versatility and wearability of New Balance’s Made in USA models.
Allure of Made in USA Models
Another element contributing to the Staple Pigeon’s collectability is the ‘Made in USA’ pedigree. For many sneaker enthusiasts, New Balance’s American-made models represent the pinnacle of quality craftsmanship. This lends the Staple Pigeon a premium aura that imported models lack. While many collabs go on to flood the market with various iterations, the Staple Pigeon maintains an air of exclusivity through its limited run and USA-made status.
Reemergence on Resale Market
Like many covetable sneakers, the Staple Pigeon spiked in value after the initial launch as pairs ended up on the resale market. But unlike other limited shoes that gradually decline in value over time, the Staple Pigeon has maintained and even grown in aftermarket worth. Near-deadstock pairs routinely fetch $1000+ today, over ten times the original $140 retail price. The continued demand from collectors combined with hardly any pairs becoming available has steadily driven resale prices higher.
Celebrity co-signs have also stoked demand for the Staple Pigeon. Rapper Drake and superproducer DJ Khaled have proudly shown off their pairs on social media. Seeing cultural influencers still obsessing over such an ‘old’ shoe demonstrates the Staple Pigeon’s relevance spanning eras and trends.
Ongoing Collaborations
Part of the reason the Staple Pigeon continues capturing attention is the ongoing collaborations between Jeff Staple and New Balance. Over the years Staple Design has partnered with New Balance on numerous projects from footwear to apparel. This has cemented the Staple Pigeon’s status as the genesis point of the partnership. Fans eagerly anticipate any new Staple x New Balance launch as spiritual successors to the original Staple Pigeon.
In 2021, New Balance and Staple Design finally teamed up to officially re-release the Staple Pigeon in celebration of its 15th anniversary. The relaunch featured upgraded premium materials but faithfully maintained the original colorway. Retailed for $180, the 2021 Staple Pigeon unsurprisingly sold out instantly. The re-release both satisfied longtime fans while introducing new generations to the shoe’s appeal.
Balance of Mainstream and Underground Appeal
Certain sneakers manage to straddle the line between mainstream awareness and underground credibility. The Staple Pigeon has so far managed to achieve this balance. It’s just obscure enough to feel like an exclusive secret to collectors, but recognizable enough among both hardcore and casual sneaker fans. The Staple Pigeon has become one of those must-have models that defines a well-rounded collection.
While inherently hard to predict, the Staple Pigeon seems destined to remain one of the most covetable New Balance collabs for the foreseeable future. Its combination of intentional scarcity, association with streetwear royalty, and timeless design all contribute to a potent formula that preserves its elite status. As the years go by, we’ll likely see less deadstock pairs in circulation and prices continue to rise. For now the Staple Pigeon sits comfortably on its perch, high above the fray as arguably the world’s top New Balance model.
Future of the Franchise
As one of the most coveted sneakers in New Balance’s arsenal, the Staple Pigeon collaboration with Reed Space and Staple Design has an intriguing future ahead. With its elite status among collectors secured, where does the franchise go from here?
Jeff Staple and New Balance have hinted at upcoming new iterations of the Staple Pigeon. However the challenge will be balancing the demand for original retros while keeping the line fresh. There are also questions around how much the brand should scale the releases. Here are some possibilities for the future of the Staple Pigeon franchise.
More Frequent Retros
The most straightforward option would be to re-release the original Staple Pigeon colorway more frequently. Every 5-10 years rather than waiting 15+ years for the 2021 retro could satisfy collector demand while controlling aftermarket prices. This also allows New Balance to update details and materials instead of aiming for a 100% authentic retro. Keeping quantities limited would preserve its elite status.
Expanded Collection
Beyond just new versions of the OG grey colorway, New Balance and Staple could expand the Staple Pigeon into a full collection. Similar to the ‘Aime Leon Dore’ line, distinct new Staple Pigeon models focusing on different NB silhouettes would differentiate the franchise beyond just the 576. Collaborations highlighting Made in USA models like the 990v5 or 327 could bring the Staple Pigeon aesthetic to new fans.
Lifestyle Expansion
Apparel and accessories have already been part of the Staple x New Balance collabs but this could grow into a full lifestyle collection. Using the Staple Pigeon as the anchor, branded goods like tees, jackets, bags, and other items could establish it as a streetwear brand beyond just footwear. Diversifying beyond sneakers would provide more opportunity to scale the franchise.
Curation Over Saturation
However, the above expansions also run the risk of diluting the Staple Pigeon’s allure if overdone. Keeping releases selective and spacing out new designs will be key. Curation over saturation must be the priority in order to avoid burnout. If the Staple Pigeon just becomes another mass produced collab line it could severely damage the brand’s value.
Luxury fashion brands are adept at releasing a constant stream of new items while ensuring the exclusivity of key models, marking the path for Staple and New Balance to follow.
Increased Accessibility
At the same time, introducing lower priced Staple Pigeon iterations on models like the 696 or XC-72 could make the franchise accessible to broader audiences. Maintaining near unobtainium status for the Made in USA retros while offering imported collaborations with Staple Design details at lower price points expands the appeal.
This duality of high priced luxury designs alongside more accessible options follows the blueprint laid out by Virgil Abloh with Louis Vuitton’s sneaker releases. Judicious scaling allows growth while controlling hype and scarcity.
Focus on Storytelling
Collabs thrive on storytelling, so New Balance and Staple Design should continue framing releases around significant milestones and anniversaries. Tying new Staple Pigeons to past memories and moments builds an enduring narrative. Allowing the cultural impact to accumulate over time could make later releases even more treasured.
The Staple Pigeon has already demonstrated incredible staying power, transitioning from industry insider secret to globally recognized icon. With thoughtful strategy, New Balance and Staple Design can propel it into a powerhouse sneaker franchise for decades to come. Maintaining scarcity amidst growing mainstream awareness will determine the trajectory of this world renown pigeon brand.