How does True Temper Lacrosse innovate shaft technology. What sets their testing process apart from competitors. Why does True Temper focus on engineering rather than direct sales. How long does it take to develop new lacrosse shaft technology.
True Temper Lacrosse: The Engineering Powerhouse Behind Top Lacrosse Brands
In the world of lacrosse equipment, True Temper Lacrosse stands out as a unique player. Unlike many well-known brands that market directly to consumers, True Temper operates behind the scenes, supplying innovative shaft technology to major lacrosse companies. This approach allows them to focus on what they do best: engineering and manufacturing high-quality lacrosse shafts.
True Temper’s business model revolves around developing, testing, and selling shaft designs to established lacrosse brands. By partnering with these companies, True Temper ensures that their cutting-edge technology reaches players worldwide while allowing their partners to handle marketing and distribution.
The True Temper Testing Process
One of True Temper’s distinguishing features is their commitment to rigorous testing. They employ two groups dedicated to researching and testing their shafts, ensuring that the final product performs exceptionally in the hands of lacrosse players. This testing process involves:
- Distributing shafts to players for real-world use
- Collecting comprehensive feedback
- Analyzing durability and performance data
- Presenting results to potential buyers (e.g., STX, Brine, Maverik)
This approach allows True Temper to refine their designs based on actual player experiences, resulting in shafts that meet the demands of the sport.
Cross-Sport Innovation: From Golf to Lacrosse
True Temper’s expertise extends beyond lacrosse, with a strong presence in the golf industry. This diverse background allows them to leverage technologies across different sports, enhancing their lacrosse shaft designs.
Flex Technology: A Golf-Inspired Innovation
One prime example of True Temper’s cross-sport innovation is their Flex technology. Originally developed for golf clubs and hockey sticks, this technology has been successfully adapted for lacrosse shafts. By applying proven concepts from other sports, True Temper continually pushes the boundaries of lacrosse equipment performance.
How does True Temper foster innovation across different sports? The company holds quarterly brainstorming sessions, bringing together experts from various fields to generate new ideas and explore potential applications of existing technologies in lacrosse shaft design.
The Business of Shaft Innovation: True Temper’s Unique Approach
True Temper’s business model differs significantly from traditional lacrosse equipment manufacturers. Instead of marketing directly to consumers, they focus on developing and selling shaft designs to established lacrosse brands.
Why Not Sell Directly to Consumers?
True Temper has made a conscious decision to avoid selling shafts directly to consumers. Their reasoning is simple: they believe in excelling at one aspect of the business, which for them is engineering and manufacturing. By partnering with established brands, True Temper can concentrate on innovation while allowing their partners to handle marketing and distribution.
Does this approach limit True Temper’s visibility in the market? While it may seem counterintuitive, True Temper’s behind-the-scenes role allows them to focus on what they do best without the distractions of consumer marketing and retail operations.
The Development Process: From Concept to Field-Tested Shaft
Creating innovative lacrosse shaft technology is a complex and time-consuming process. True Temper’s approach involves several key stages:
- Brainstorming and idea generation
- Cross-sport technology analysis
- Product development review
- Engineering and design
- Prototype creation
- Laboratory testing
- Field testing
How long does it take to develop new lacrosse shaft technology? According to True Temper, the initial development and testing phase takes about four months. Laboratory tests require an additional month, while field testing is an extensive process lasting approximately a year and a half.
This extended field testing period allows True Temper to gather comprehensive feedback on their shafts’ performance, durability, and player satisfaction. By investing significant time in real-world testing, True Temper ensures that their products meet the highest standards before being introduced to the market.
The Science of Shaft Design: Weight, Speed, and Durability
True Temper’s approach to shaft design is rooted in scientific analysis and player feedback. Their development process focuses on three critical factors:
- Weight
- Speed
- Durability
By carefully balancing these elements, True Temper aims to create shafts that offer optimal performance for lacrosse players at all levels.
The 185-Gram Standard
One interesting aspect of True Temper’s design philosophy is their commitment to a specific weight range for their shafts. Through extensive testing and analysis of existing products, True Temper determined that 185 grams is the ideal weight for a lacrosse shaft.
Why is the 185-gram weight significant? This weight represents the average of all shafts tested by True Temper, striking a balance between lightweight maneuverability and sturdy construction. By adhering to this standard, True Temper ensures consistency across their product line while meeting players’ performance expectations.
Player-Driven Innovation: The True Temper Testing Team
At the heart of True Temper’s development process is their commitment to player feedback. The company maintains a dedicated testing team composed of lacrosse players who provide invaluable insights into shaft performance.
The “Be a True Player” Philosophy
True Temper’s “Be a True Player” and “Player Driven” slogans reflect their approach to product development. Unlike some companies that rely solely on sponsored athletes or paid endorsements, True Temper seeks honest, unbiased feedback from a diverse group of players.
What sets True Temper’s testing process apart? The company encourages testers to provide both positive and negative feedback, allowing for a comprehensive understanding of each shaft’s strengths and weaknesses. This approach ensures that True Temper’s products evolve based on real-world player experiences rather than marketing considerations alone.
Setting New Standards: True Temper’s Impact on Lacrosse Equipment
As the lacrosse equipment market continues to evolve, True Temper is working to establish new standards for shaft performance and durability. By focusing on engineering excellence and rigorous testing, the company aims to elevate the quality of lacrosse shafts across the industry.
Beyond Cosmetics: Demonstrating True Performance
True Temper recognizes that many players choose shafts based on aesthetic appeal rather than performance characteristics. To address this, the company is developing new ways to demonstrate and quantify the benefits of their shaft technology.
How does True Temper plan to showcase their shafts’ capabilities? By creating standardized tests and performance metrics, True Temper aims to provide players with objective data to inform their equipment choices. This approach could potentially shift the focus from flashy graphics to genuine performance advantages.
As True Temper continues to innovate and collaborate with leading lacrosse brands, players can expect to see ongoing advancements in shaft technology. By combining cross-sport expertise, rigorous testing, and a commitment to engineering excellence, True Temper is helping to shape the future of lacrosse equipment.
The Future of Lacrosse Shaft Technology: True Temper’s Vision
As True Temper continues to push the boundaries of lacrosse shaft design, the company remains focused on innovation and performance improvement. Their unique position as a behind-the-scenes engineering powerhouse allows them to concentrate on developing cutting-edge technologies that will shape the future of the sport.
Emerging Technologies and Materials
True Temper’s cross-sport expertise and ongoing research efforts position them to explore new materials and manufacturing techniques that could revolutionize lacrosse shaft design. Some potential areas of development include:
- Advanced composite materials for improved strength-to-weight ratios
- Smart materials that adapt to playing conditions
- Nanotechnology applications for enhanced durability
- Biomechanics-inspired designs for improved ergonomics and performance
How might these emerging technologies impact lacrosse players? As True Temper continues to innovate, players can expect shafts that offer increased power, better ball control, and enhanced durability while maintaining optimal weight and feel.
Personalization and Custom-Fit Shafts
Another area where True Temper could make significant strides is in the development of personalized shaft technology. By leveraging data analytics and advanced manufacturing techniques, the company could potentially create shafts tailored to individual players’ physiques, playing styles, and positions.
What benefits could personalized shafts offer to players? Custom-fit shafts could potentially improve shooting accuracy, increase passing precision, and reduce the risk of injuries by optimizing the shaft’s characteristics for each player’s unique needs.
Collaborating for Success: True Temper’s Partnership Model
True Temper’s success in the lacrosse industry is largely due to its strategic partnerships with established brands. This collaborative approach allows True Temper to focus on engineering excellence while leveraging their partners’ marketing and distribution expertise.
The Symbiotic Relationship
True Temper’s partnerships with lacrosse equipment manufacturers create a mutually beneficial relationship. The engineering company provides innovative shaft designs, while their partners handle branding, marketing, and sales to end consumers.
How does this partnership model benefit players? By allowing True Temper to concentrate on research and development, this approach ensures that players have access to cutting-edge shaft technology through trusted and recognizable brands.
Expanding Partnerships and Market Reach
As True Temper continues to innovate, there may be opportunities to expand their partnerships beyond traditional lacrosse equipment manufacturers. Potential collaborations could include:
- Performance sports apparel companies interested in expanding into lacrosse equipment
- Technology firms looking to integrate smart features into sports equipment
- Sports science institutions seeking to apply research findings to product development
By broadening their network of partners, True Temper could potentially accelerate innovation in lacrosse shaft technology and bring new ideas to market more quickly.
Education and Player Development: True Temper’s Role in Growing the Sport
While True Temper’s primary focus is on engineering and manufacturing, the company’s expertise could play a valuable role in educating players and coaches about lacrosse equipment technology.
Sharing Knowledge and Insights
True Temper’s extensive research and testing processes generate valuable data and insights about shaft performance and player preferences. By sharing this information with the lacrosse community, True Temper could help players make more informed equipment choices and improve their understanding of how shaft technology impacts their game.
How might True Temper contribute to player education? Potential initiatives could include:
- Collaborating with partners to create educational content about shaft technology
- Offering workshops or clinics for coaches and players on equipment selection and maintenance
- Developing online resources that explain the science behind shaft design and performance
By taking an active role in player education, True Temper could further establish itself as a thought leader in lacrosse equipment technology while contributing to the overall growth and development of the sport.
Sustainability and Environmental Responsibility in Shaft Production
As environmental concerns become increasingly important across all industries, True Temper has an opportunity to lead the way in sustainable lacrosse equipment manufacturing.
Eco-Friendly Materials and Production Processes
True Temper could explore the use of sustainable materials and environmentally friendly production methods to reduce the environmental impact of lacrosse shaft manufacturing. This could include:
- Developing biodegradable or recyclable shaft materials
- Implementing energy-efficient manufacturing processes
- Exploring ways to reduce waste and improve resource utilization
- Investigating the potential of bio-based composites for shaft construction
How might sustainable practices impact shaft performance and durability? By investing in research and development, True Temper could potentially create eco-friendly shafts that match or exceed the performance of traditional materials.
Lifecycle Management and Recycling Initiatives
Another area where True Temper could make a significant impact is in the development of lifecycle management programs for lacrosse shafts. By partnering with their brand collaborators, True Temper could create initiatives to collect and recycle used shafts, reducing waste and potentially recovering valuable materials for reuse.
What benefits could a shaft recycling program offer? In addition to reducing environmental impact, such a program could provide valuable data on shaft durability and usage patterns, informing future product development efforts.
The Global Impact: True Temper’s Role in International Lacrosse Development
As lacrosse continues to grow in popularity worldwide, True Temper’s expertise in shaft technology could play a crucial role in supporting the sport’s global expansion.
Adapting to Diverse Playing Conditions
Different regions around the world present unique challenges for lacrosse equipment. True Temper’s research and development capabilities could be leveraged to create shafts optimized for various climate conditions, playing surfaces, and regional preferences.
How might True Temper’s global approach benefit players? By developing shafts tailored to specific regional needs, True Temper could help improve player performance and enjoyment across diverse lacrosse communities worldwide.
Supporting Emerging Lacrosse Markets
As lacrosse gains popularity in new regions, True Temper could play a role in supporting the sport’s growth by:
- Collaborating with local manufacturers to produce affordable, high-quality shafts
- Providing technical expertise to help establish regional lacrosse equipment standards
- Offering guidance on equipment selection and maintenance to new players and programs
By contributing to the development of lacrosse infrastructure in emerging markets, True Temper could help expand the sport’s global reach while potentially opening new business opportunities for themselves and their partners.
As True Temper continues to innovate and collaborate with leading lacrosse brands, players around the world can look forward to exciting advancements in shaft technology. From sustainable materials and personalized designs to global adaptations and educational initiatives, True Temper’s behind-the-scenes work is shaping the future of lacrosse equipment and contributing to the sport’s ongoing evolution.
Meet The Guys Behind Your Shaft: True Temper Lacrosse
Editor’s Note: Muamer Razic got the chance to speak with the guys BEHIND your lacrosse shafts. True Temper Lacrosse isn’t so much of a brand that sells direct to consumers, as much as it is a supplier TO brands. So if you really want to know what’s going on behind the flashy graphics and marketing pitches of equipment manufacturers look no further! Here’s the inside scoop….
_______________________________________________________________________________________________________
Hardly any of the “big name” lacrosse companies are so open about having a “testing group” for their equipment, what made you guys decide that this would be a good way to go?
True Temper: It’s pretty easy actually. Our competition isn’t STX, Brine, or Maverik, but it is actually Chinese manufacturers. We have two groups that do the researching and testing and at the end of the day the shaft needs to perform in lacrosse players’ hands. So we get the shaft into their hands and use the feedback they give us. Then we get everything together (if they liked it, how many broke, etc.) then we go to STX, or any other company, and sell it to them, and then they market the shaft.
True Temper is very popular in golf, have you used/modified any of the technology from your golf sticks into your lacrosse shafts?
True Temper: Yes, our Flex technology; that is a complete carry over from our golf and hockey products. What we do is get everyone together 4 times a year and brainstorm. Then we get the great ideas and technology that have already performed well in the other product lines and apply that in our lacrosse shafts.
I know you guys aren’t real big on marketing so how do you get your name out there?
True Temper: We just knock on the company’s door. It’s that simple. Our customer base is about 10 companies worldwide, so when we started we just talked to them and gave them our ideas and results from the testing we had done.
Can you “dumb down” how you do business for us a little bit? Why don’t you sell the shafts as True Temper to the consumer instead of having the “where to buy” section on your page?
True Temper: We develop the shaft, test it, and then sell the design/idea to the company.
Is it possible that in the future you will start selling straight to the consumer?
True Temper: No. In our opinion you can be great at one aspect of it, and our focus is in engineering and manufacturing.
Do you guys get jealous? You pretty much do all the hard work and then have another lacrosse company sell the shafts so players think that it’s that company’s shaft, when you really came up with the technology for it?
True Temper: Absolutely not, at the end of the day they are our partners. If they succeed then we succeed. If they sell a lot then they buy more from us. We strategically pick out who we work with and we want to stay with the innovative brands.
What do you mean by “Be a True Player” “Player Driven”?
True Temper: We want complete and true players. That’s our test team, and we ask for feedback all the time. We don’t constantly want to hear only what you love; we also want to hear what they don’t like. We want stay true to the tradition of the game and we don’t pay anyone to market or use or shafts. For example, 90% of PGA tour golf players play with our shafts and they don’t get paid to use it. We strive for legitimacy in what we do.
What goes into developing the technology for a lacrosse stick?
True Temper: As we get our groups together and brainstorm and get ideas, we look at golf and hockey and see what worked there and see what could be applied to lacrosse in shooting, and getting checked. We look at weight, speed, durability, and then get a product development review (idea) that we then give to the engineers and they get to work. So they make a drawing (blue print) and design the tooling and what will give us the performance benefits we are looking for.
Our shafts will never be over or under 185 grams. We came up with 185 grams because we took all the shafts out there and tested them and that was the average weight we came up with.
How long does it usually take to develop new technology?
True Temper: To do develop it and get it into testing I would say about 4 months. Then lab tests take about a month and field testing takes about a year and a half. We take the longest time there so we can get honest feedback on everything.
You run lots of tests to ensure the durability and performance of your product, do you come up with more tests that you could run that would tests different aspects of the shafts durability/performance or do you guys stick with the current tests you have?
True Temper: Yes. Most kids use the cool cosmetics to determine what shaft they buy. So we look to define and demonstrate what our shafts can do and set a standard for the lacrosse companies. We demonstrate everything to that company then they market it and come up with what it looks like and that’s the biggest advantage to the consumer, because the companies truly know what the shaft can do, and how it responds to the testing.
A lot of players don’t know about the technology that goes into the shafts, could you simplify your “Smart-Ply Technology”?
True Temper: It is one of our greatest technologies and we have used it for about 10 years. It’s a very specific lay up behind the shafts. Engineers align the fiber angles and that helps give the shaft certain performance.
How did you come up with the Ergo Feel Technology? What were some of the results from the Ergo Feel testing?
True Temper: One of the things we’ve concentrated on is the feel of the shaft. So we did a lot of research on ergonomics and found that defenders and goalies like more ovular shapes and it is more beneficial to them because it allows quicker hands and quicker checks.
Everyone loves titanium shafts, how is it possible that you made the shafts stronger using Attack-Lite technology, without increasing the weight of the shaft?
True Temper: Behind our alloy line we remove material from the walls and put it in the corners where the most checks occur and it makes the shaft lighter and stronger.
Can the SC+20 be compared to a STX Sci-Ti/Scandium Pro or would you say that it is lighter without giving up the integrity of the shaft?
True Temper: Absolutely. We utilize a specific material and it’s about 20% stronger then scandium shafts out there.
No one’s perfect, how does True Temper plan to improve their products for the future?
True Temper: We use the feedback we get from our test teams and then apply that to our shafts. That’s why surveys really help us understand what people like and don’t like about our product.
The game is changing daily, how do you plan to keep up with the technology?
True Temper: We are lacrosse shaft technology (not trying to be arrogant). We take the player demands and use what they have to say to determine how our shafts are developed. We ask players from all over the country what they want and use that to spread the grid because every player wants something a little bit different and we want to meet the needs of the players out there and then develop it for everyone.
Lacrosse if growing RAPIDLY, how does True Temper help “Grow the Game” now and in the future?
True Temper: My dad started lacrosse in North Texas so I’ve always been about GTG. We send shafts to Prague, Africa, and many other places so they have shafts to use so they can learn about the game.
What was the moving force behind True Temper becoming a part of the Lacrosse market?
True Temper: Our company is an innovator of performance tubing so any types of stuff that needs tubing (golf, hockey, antennas for the military, etc.) we make and are the world leaders in it so, lacrosse was a great fit.
Does True Temper associate themselves with any team? College, High-School, Club, etc.
True Temper: We do have our test teams at D3 schools. It helps us understand what our shafts can do and how the players like them.
Do the surveys you guys have available improve the quality of your shafts and actually affect how they are developed?
True Temper: Yes they do.
I get a report about twice a day about what’s been going on. Right now, we have about 220 results for the survey and are hoping to get more feedback!
Thanks for stopping by to give us a good look behind the curtain! It sounds like things are going well at True Temper Lacrosse!
______________________________________________________________________________________________________
I have got to say, the prototype shaft they sent me is amazing! I love the way the shaft feels and how lightweight it is. Not only that, but it’s durable as well. I know it sounds like the same thing that every lacrosse company says about their shafts but these guys have been testing and developing this shaft for about 2 years and do everything they can to make sure it’s a hit with the lacrosse community. When I was doing the interview with Ryan I mentioned the grip wearing away a little and he went and got Neal Haas who is their director of engineering and let me speak with him about it.
He explained to me that a small batch of the prototypes they developed were cured incorrectly when they had the paint and other things applied so it made the grip come off a little bit easier and immediately offered to send me a new shaft that wouldn’t have the grip come off! I told him it was okay and that I still loved the shaft, I mean come on, how many companies do you know that would get their director of engineering to talk to you when you bring up something about the shaft AND immediately offer you a new one. The guys that work for this company are great and really care about what the consumer thinks.
ANYWAY, back to the grip on the shaft, they have developed a special type of coating that makes it easier for you to slide your fingers along the shaft and also have more grip and security when you want to throw a check. It’s a great idea that they came up with and I think it will be a huge hit.
Thank you Ryan and Neal for the awesome interview!
//
Scandium nitrate (nitrate) 4-water chemically pure 99.
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Scandium nitrate (nitrate) 4-water chemically pure 99.9% price 179 rub/g
(scandium nitrate, scandium nitrate, Sc(NO3)3*4h3O)
Minimum lot for sale 2g.
Purity 99.9% chemically pure (chemically pure)
TU 6-09-04-170-84
Chemical composition: Scandium base,
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| Minimum weight | 2 g | |
| Synonyms 0040 | Formula | Sc(NO3)3*4h3O |
| Purity | 99.9% HCh (chemically pure) | |
| GOST or TU | TU 6-09-04-206-84 |
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