How do Nike’s new cleats improve athletic performance. What features make Nike’s expanded cleat line stand out. Why should athletes consider Nike’s latest cleat technologies. How can players find their perfect fit in Nike’s new cleats. What benefits do Nike’s innovative cleats offer for different sports.
The Evolution of Nike’s Cleat Technology
Nike has long been at the forefront of athletic footwear innovation, and their latest developments in cleat technology continue this tradition. The sportswear giant has expanded its cleat offerings to cater to a wide range of athletes and sports, focusing on performance enhancement and personalized fit.
One of the most significant advancements in Nike’s cleat line is the introduction of FlyEase technology. This innovative design aims to make sports more accessible to athletes of all abilities, addressing a crucial need in the market.
The FlyEase Revolution
FlyEase technology represents a paradigm shift in cleat design. How does it work? The system features an accessible entry point that allows players to easily slip their foot into the shoe without the need for traditional lacing. This is particularly beneficial for athletes with limited mobility or those who struggle with conventional shoe fastening methods.
- Easy entry and exit
- No-tie lacing system
- Adaptive fit
- Inclusive design for all athletes
Carson Pickett, a star player in the National Women’s Soccer League (NWSL), has praised the Nike Phantom GT Academy FlyEase cleats. Born with one arm, Pickett recalls the challenges of tying shoelaces as a young athlete. The FlyEase technology eliminates this hurdle, providing a sense of relief and independence for players like her.
Optimizing Fit for Peak Performance
Finding the right fit in soccer cleats is crucial for optimal performance on the field. Nike’s expanded cleat line addresses this by offering a range of sizes and fits to accommodate different foot shapes and playing styles.
The Half-Size Rule
When it comes to soccer cleats, conventional wisdom suggests a snug fit is ideal. Why is this the case? A tighter fit allows for better ball control, improved touch sensitivity, and enhanced overall performance. Nike recommends players consider purchasing cleats a half size smaller than their usual shoe size to achieve this optimal fit.
For example, if you typically wear a size 10 in everyday shoes, you might consider trying a size 9.5 in soccer cleats. This snug fit ensures that your toes are close to the end of the shoe, maximizing your ability to feel the ball and make precise movements.
Breaking In Your Cleats
It’s important to note that soccer cleats, whether made from synthetic materials or leather, will stretch and mold to your foot over time. The initial snug fit may feel slightly uncomfortable at first, but this is normal and will improve as you break in the cleats.
- Wear your cleats during practice sessions before using them in a game
- Gradually increase the duration of wear to allow your feet to adjust
- Use soccer-specific socks when trying on and breaking in new cleats
- Consider using a shoe stretcher if additional room is needed in specific areas
Tailoring Cleats to Different Sports
Nike’s expanded cleat line caters to various sports, each with its unique requirements. How do these sport-specific cleats differ? Let’s explore some of the key variations:
Soccer Cleats
Soccer cleats are designed for optimal ball control and quick directional changes on grass or artificial turf. They typically feature a low-profile design with studs arranged to provide traction without compromising agility.
Football Cleats
Football cleats are built to withstand the high-impact nature of the sport. They often have a higher cut to provide ankle support and feature a variety of stud patterns suited for different positions and playing surfaces.
Baseball Cleats
Baseball cleats are designed for quick bursts of speed and sudden stops. They usually have metal spikes for optimal traction on dirt and grass, although some leagues require molded cleats for safety reasons.
The Impact of Material Choice on Performance
Nike’s cleat offerings include a variety of materials, each with its own set of benefits. How do these materials affect performance?
Synthetic Materials
Synthetic cleats are lightweight, durable, and often more affordable than their leather counterparts. They require minimal break-in time and maintain their shape well, making them a popular choice for many athletes.
Leather
Leather cleats offer superior comfort and a natural feel for the ball. They mold to the foot over time, providing a custom fit. However, they may require more maintenance and can be more expensive than synthetic options.
Hybrid Materials
Some Nike cleats feature a combination of synthetic and leather materials, aiming to provide the best of both worlds. These hybrids often offer the durability of synthetics with the comfort and touch of leather in key areas of the shoe.
Innovative Features for Enhanced Performance
Nike’s commitment to innovation is evident in the array of technologies incorporated into their expanded cleat line. What are some of these cutting-edge features?
Dynamic Fit Collar
This feature extends the shoe upper to create a sock-like fit around the ankle. It provides enhanced support and a seamless transition between the foot and the leg, improving overall stability and ball control.
Flyknit Construction
Flyknit technology uses high-strength fibers to create a lightweight, form-fitting, and virtually seamless upper. This results in a second-skin feel that enhances touch and reduces the risk of blisters.
Nike Grip System
This internal traction pattern helps prevent the foot from sliding inside the shoe during quick movements. It works in tandem with the snug fit to improve responsiveness and reduce energy loss during play.
Customization Options for Personal Expression
Nike’s expanded cleat line offers various customization options, allowing athletes to express their personality and style on the field. How can players personalize their cleats?
Nike By You
The Nike By You program allows customers to design their own cleats, choosing from a range of colors, materials, and personalized text. This service enables athletes to create a truly unique pair of cleats that reflect their individual style.
Limited Edition Releases
Nike frequently releases limited edition cleats featuring unique colorways or designs inspired by cultural events, holidays, or collaborations with athletes and artists. These special releases offer players the opportunity to stand out on the field with exclusive designs.
Sustainability Initiatives in Cleat Production
As part of Nike’s broader commitment to sustainability, the company has implemented various eco-friendly practices in their cleat production. How is Nike working towards more sustainable cleats?
Recycled Materials
Many of Nike’s cleats now incorporate recycled materials in their construction. For example, some models feature uppers made from recycled polyester or outsoles containing a percentage of recycled rubber.
Water-Based Adhesives
Nike has transitioned to using water-based adhesives in cleat production, reducing the use of harmful solvents and decreasing the overall environmental impact of the manufacturing process.
Efficient Manufacturing
The company continues to optimize its manufacturing processes to reduce waste and energy consumption. This includes implementing cutting-edge technologies and streamlining production methods to minimize environmental impact without compromising product quality.
As Nike continues to expand and innovate its cleat offerings, athletes across various sports can look forward to footwear that not only enhances their performance but also aligns with their values and individual needs. From the revolutionary FlyEase technology to sport-specific designs and customization options, Nike’s commitment to pushing the boundaries of athletic footwear is evident in every aspect of their expanded cleat line.
Whether you’re a professional athlete like Carson Pickett or a weekend warrior, Nike’s diverse range of cleats offers something for everyone. By focusing on fit, performance, and inclusivity, Nike is helping athletes of all levels and abilities reach their full potential on the field.
As the sporting world continues to evolve, we can expect Nike to remain at the forefront of cleat innovation, continuously adapting and improving their offerings to meet the changing needs of athletes. The future of sports footwear is here, and it’s more accessible, personalized, and performance-driven than ever before.
How to Correctly Buy Your Soccer Cleats: A Half Size Too Small
Soccer cleats, whether purchased for yourself or for someone else, can be a challenging proposition.
As with any shoe you want to make sure you choose the appropriate size for the activity at hand. And soccer shoes bring with them some specific requirements for optimal performance.
In fact, soccer cleats should be worn differently from even your running shoes. This article will take a look at the reasons why.
Most types of soccer shoes, both outdoor, indoor and even turf, are meant to have a little room in them, especially when you are younger.
And most people like to have a little room in their shoes. And something like winter boots should be worn at least half size bigger than normal because you want room for thick socks with a little extra room.
Take a look at the reviews of the best-selling soccer cleats to see how they size up
How Should Soccer Cleats Fit: Tight or Loose?
When buying soccer cleats, in contrast to other types of shoes, you want to make sure that they fit very snug.
This means buying cleats a half size smaller than what you normally wear.
For example, if you normally wear a size 10, then you would buy a size 9 ½ for your soccer cleats.
You want to have snug fitting soccer boots for several reasons.
For one, the shoes will stretch some and form to your foot no matter if the material is synthetic or leather.
Your big toes should be right up against the material of the cleat. This will most likely feel a little different at first but remember that the material will stretch some once you wear it a few times.
Do Soccer Cleats Run Small or Large?
Each shoe company makes cleats a slightly different size and fit.
Some cleats by top soccer brands can run smaller or larger than normal.
(As a general rule of thumb, Nike shoes often are said to run small while Adidas is more often true to size or even slightly large, but as with any generalization you need to figure out which cleat type fits you the best.)
And also, importantly, it’s not just small or large but also how tight or narrow the shoes are that determines the best fit for your foot.
So it’s not as simple of a question of how much wiggle room your toes have.
Overall, however, the less the amount of material and room in your shoe the better.
You don’t want your foot to be super squished in or to feel pain after a soccer game, and sizing down just a half size should not do this.
Wearing slightly smaller soccer shoes has plenty of benefits on the field as well, such as allowing you to feel the touch of the ball better.
This helps in areas as diverse as dribbling the ball, receiving a pass, and properly weighting your passes to teammates.
So next time you’re out shopping for cleats, always remember: think a half size small!
And remember to wear your actual soccer socks when you’re trying on shoes so that you aren’t getting an inaccurate feel compared to what you’ll actually experience on the field.
Also, be sure to put on any ankle socks or other double pair if you choose to wear them, although often this is done to avoid blisters or to make an ill-fitting pair fit better, so getting properly sized soccer shoes may remove the need.
Still, some players may still prefer to wear a double pair for a particular reason.
What size do you prefer for your soccer shoes compared to your other pairs? And have you found any particular soccer cleat brands sizing differently than others?
Read more reviews of the most popular soccer cleats on the market to see how they size up
NWSL’s Carson Pickett Explains Benefits Of Nike’s New FlyEase Technology In Soccer Cleats
The Nike Phantom GT soccer cleat is the first to feature the FlyEase with the accessible entry in … [+] the upcoming Academy model.
Nike
NWSL star Carson Pickett still remembers the pressure of learning to tie a shoe as a kid with one arm. While she experienced joy in figuring out how to make it work, there was frustration aplenty in the process. And even with success, there’s never a quick way to make it happen when on the field in the middle of a soccer game.
She hopes the Nike
NKE
Phantom GT Academy FlyEase changes that for players of all ages, but especially young players.
“When I opened the box, immediately I felt a sense of relief, relief because I didn’t see laces that had to be tied, relief that I didn’t see a heel that was impossible to get on and a sock that was really hard for someone with one arm to get on,” Pickett says. “I saw my younger self and it almost brought me to tears, it is awesome to see something that would have helped me when I was younger. I think a lot of kids will definitely see relief then they see the shoe.”
Nike, which has been rolling out new FlyEase technologies that now span basketball to football to other sports, including a new Metcon6 FlyEase announced last week and the new soccer cleat, not only removed the laces, but created a drop-down heel, Pickett’s second-favorite part of the new design.
The FlyEase entry on the Phantom GT Academy is a first for soccer cleats and makes the heel entry … [+] more accessible.
Nike
“There is no problem getting in it,” she says. “I can’t wear the sock Nike boot because it is hard to get on, but a boot like this helps me get my foot in there super quick and then secure my heel.” She also appreciates that the heel design allows for movement to ensure a personalized fit.
Sarah Reinersten, a member of the Nike FlyEase innovation team, says there were plenty of challenges in creating a soccer cleat with adaptable entry, but one of the things they had to think about was crafting a product that could still function well in the variety of environmental elements soccer players face, whether rain or mud. To protect the drop-down heel, the Phantom GT Academy uses a Velcro strap that wraps the heel and Reinersten says they went for a higher grade of hook and loop compared to an indoor model to ensure it could “take some of the elements out and keep the grip.”
The drop-in heel isn’t new for the FlyEase line, using a similar concept as the Nike Air Zoom Universe in basketball, but the use of elastic chords instead of magnetics provides differentiation and additional flexibility to the wearer. It also makes it lighter for the pitch.
The Nike Phantom GT Academy design.
Nike
Pickett appreciates that the lack of lacing can help with technique when on the field. “I am a free-kick artist,” she says. Taking multiple set pieces for her teams in Orlando and Australia, she says there have been times she wanted to hit a bending ball and saw shoelaces in the way. “It is going to be amazing for kids to learn and get their art down perfect,” she says. “I have trained in this boot and I love it.”
Having the ability to provide feedback on this first iteration was something special for Pickett. “It is amazing that Nike is asking how they can make something better and asking me, a 26-year-old,” she says. “That is really awesome for Nike and me.”
Expanding into soccer — Pickett plays mainly in either the Tiempo or Phantom models — shows that Nike wants to make accessibility a priority for kids across the world. “To have this boot as an option for young players show how much they care,” she says. “It matters what boot you are in. They have done an awesome job to include soccer.”
As someone who also coaches young kids, Pickett knows the constant need to tie shoelaces of 5-year-olds who “cannot seem to keep their shoes tied.” She also remembers times when at a young age she was knocked down on her left side and unable to catch herself, “vivid memories” that wouldn’t be different from a player falling hard because they tripped over untied laces. “You remember that for a long time,” she says. “A boot like this is going to help. You can strap it on super quick and be ready in two seconds. I think that is going to help a lot of youth players.”
The FlyEase entry makes an appearance on the Nike Phantom GT Academy.
Nike
Pickett commended Nike for removing the bulk from the strap, reducing it to the point she says the vast majority of players won’t notice it during play. She also says there were so many small elements she noticed as she started really looking at the cleat closer but loved the pink on white aesthetic in a design that doesn’t stand out and scream about differences. “It looks like you have shoelaces,” she says, “without having to go through the trouble.”
Nike launches FlyEase technology for soccer in the Academy level cleat, which releases in September, a lower price point, another aspect that makes it accessible, but expect to see the FlyEase collection grow in soccer. The mainline Phantom GT makes its debut Aug. 3. Pickett hopes getting the Phantom GT Academy onto the foot of a variety of players will help both players enjoy the game and Nike expand the FlyEase opportunities in soccer.
“All the troubles I talk about are actually personal troubles,” she says. “All the struggles that happen at the youth age happen at the pro level but are heightened. I’m pushing them to get something on the elite level and hopefully that will happen sometime soon.” First, though, Nike started with accessibility for the soccer-playing masses.
Strategic Sports Marketing Process: Nike Soccer
Peter Down
STRATEGIC SPORTS MARKETING PROCESS
WRITTEN REPORT AND PRESENTATION
TITLE PAGE: NIKE SOCCER
EXECUTIVE SUMMARY
Nearly 20 million Americans watched the Round of 16 matches at the 2010 FIFA World Cup on television. Soccer-specific stadiums have opened their doors to resounding success. The National Training Center in Carson, Calif., in its 10th year of existence, has been a valuable facility for all levels, including the U.S. Soccer Development Academy, which kicked off at the state-of-the-art complex with much fanfare in 2007.
(Sportspath, 2011)
Professionally, Major League Soccer continues to grow in popularity and prestige with 19 teams throughout North America, as well as increasing attendance and viewership. Also of significant importance, MLS features 14 clubs competing in 13 soccer-specific stadiums. On the women’s side, the U.S. Soccer Federation is administering the launch of the National Women’s Soccer League in 2013. U.S. Soccer is subsidizing the salaries of up to 24 U.S. WNT players while the Canadian Soccer Association and Federation of Mexican Football are doing the same for up to 16 players. (About U.S Soccer, 2014)
Overall, participation in U.S soccer continues at high levels among both youth and adults, with over 18 million participants in the year 2000 to more than 4 million registered players among the 24 million current participants in the sport according to the FIFA Big Count.
(Fifa, 2014)
Nike, which leads in sales of all sports goods, only entered the soccer market in the 1990s, but has since made stunning progress. Adidas of Germany has traditionally dominated soccer pitches and is an official World Cup sponsor. Nike is to supply the kit for more teams than Adidas for the first time ever at this year’s World Cup finals. It will be providing kit for 10 teams at this year’s World Cup finals — Australia, Brazil, Croatia, England, France, Greece, Netherlands, Portugal, South Korea and the US. Adidas has dropped to eight teams from 10 in 2010. It still has a formidable line-up however, with reigning champions Spain, Argentina, Colombia, Germany, Japan, Mexico, Nigeria and Russia. As of 2012 Adidas’ market share in Sales of soccer goods was estimated at 38 percent, with Nike closing in quickly at 36 percent. (AFP, 2014)
In order to surpass Adidas as the leader in sales of soccer goods in North America and increase its market share in sales of soccer footwear and apparel, Nike Soccer needs to target the following markets:
U.S Soccer Participant Market
24,472,778 Soccer Players
83%: 20,286,000 Unregistered Players
17%: 4,168,778 Registered Players
Registered Participant Target Markets
0.002%: 540 Professional Players
0.03%: 73,763 Collegiate Players
3.2%: 782,514 High School Players
12.3%: 3,020,633 Youth Players
Professional Soccer
19 Teams, 540 Players: Age 24-35
Intercollegiate Soccer
1,632 Schools, 73,763 Players: Age 18-24
High School Soccer
11,600 Teams, 782,514 Players: Age 15-18
Youth Soccer
3 Million Players: Age 5-15
NIKE INTRODUCTION:
Blue Ribbon Sports was created in the 1960s, Bowerman and Knight began to sell shoes to any athlete in need of footwear. With the order they received from Tiger Co., Bowerman used his innovation of designing shoes and created shoes that were lighter and more efficient. He tested them out on his runners and soon they began adding other innovators to the company that suddenly was creating posters, advertisements, marketing materials, brochures, and even a catalog with full of photographs of runners wearing the shoes. They changed the name of Blue Ribbon Sports to Nike in 1971.
Nowadays, Nike has created many designs of shoes from regular everyday wear, such as sandals, to soccer cleats, in which any soccer athlete trades their sandals before every practice and match for a pair of Nike cleats. Soccer cleats made by Nike are known to have been wore by many great soccer athletes such as Mia Hamm, Cristiano Ronaldo, and Landon Donovan. They’re light on the feet making it easy to change direction and just stay speedy as well as unique with the check on them.
While Nike had designed footwear and apparel for golf and soccer for a number of years, the mid-1990s signaled a deepening commitment to truly excel in these sports. In 1994, Nike signed several individual players from what would be the World Cup-winning Brazilian National Team. In 1995, Nike signed the entire team, and began designing the team’s distinctive uniform. Nike also signed the US men’s and women’s national soccer teams, as well as dozens of national teams around the world.
Just as Nike’s products have evolved, so has Nike’s approach to marketing. The 2002 “Secret Tournament” campaign was Nike’s first truly integrated, global marketing effort. Departing from the traditional “big athlete, big ad, big product” formula, Nike created a multi-faceted consumer experience in support of the World Cup. “Secret Tournament” incorporated advertising, the Internet, public relations, retail and consumer events to create excitement for Nike’s soccer products and athletes in a way no single ad could ever achieve. This new integrated approach has become the cornerstone for Nike marketing and communications.
NIKE ORGANIZATIONAL MISSION:
Nike, Inc. is the world’s renowned leader in innovation of footwear, apparel, sports equipment, and accessories. The co-founder of Nike, Inc. believed that everyone can be an athlete. His motto was, “If you have a body, you’re an athlete.” Bill Bowerman, co-founder of Nike Inc., instilled in his athletes the values of their body and showed them on how to achieve success. Thus, Nike, Inc. created one mission statement for all sport lines in the company.
The mission of Nike, Inc. is “to bring inspiration and innovation to every athlete in the world.”
NIKE ORGANIZATIONAL OBJECTIVES:
As with any company, Nike, Inc. has organizational objectives for each sports line. These principles were made to ensure that the work at Nike is well-planned, organized, and complete, in order to be represented throughout the Nike corporation worldwide. The guiding principles are called the “11 Maxims” and shape the Nike culture.
- It is our nature to innovate.
- Nike is a company.
- Nike is a brand.
- Simplify and go.
- The consumer decides.
- Be a sponge.
- Evolve immediately.
- Do The right thing.
- Master the fundamentals.
- We are on the offense-always.
- Remember the man. (describing the late Bill Bowerman, Nike, Inc. co-founder)
NIKE SWOT ANALYSIS:
| Strengths:1. Brand Recognition2. high product quality3. Effective marketing strategy4. Strong distribution chain5. Customer relationship satisfaction | Weakness:1. High product price2. Medium retail presence3. overseas manufacturing dependency |
| Opportunity:1. Expansion to emerging markets2. Increase demand soccer products3. well known athletes and other celebrity endorsers | Threats:1. Competition2. revenue relies on consumer income3. Product unsatisfactory |
PLANNING PROCESS
A. UNDERSTANDING CONSUMER NEEDS:
1. MARKETING RESEARCH RESULTS
a. Problem Statement:
Statement 1
In order to successfully launch a new soccer line, Nike has to create a multi-faceted consumer experience which incorporates advertising, the Internet, public relations, retail and consumer events to create excitement for Nike’s soccer products and athletes.
Statement 2
Nike currently enjoys an 18% market share of the North American Soccer industry, with sales of $697 million. As Nike’s closest competitor with a 7.5% market share of the North American Soccer industry Adidas is poised to take over the marketplace if Nike fails in its mission to bring inspiration and innovation to every athlete in the world.
(Reuters, 2014)
Statement 3
If Nike does not continue to create must have products by anticipating customer preferences, the goal of achieving long term revenue growth as the world’s leading designer, marketer and distributor of athletic footwear, apparel, accessories and equipment will not be realized.
b. Research Objectives:
Identification of target markets for Nike Soccer in order to –
- Continue to create innovative soccer footwear and apparel that can be customized by consumers
- Continue to provide the market with competitively priced soccer footwear and apparel options
- Capitalize on the phenomenal success of the women’s U.S National Soccer Team through brand association to promote Nike as the flagship of U.S Soccer
- Create a mobile application that can be used to purchase Nike soccer footwear, apparel, and equipment.
- Promote soccer as a physical sport that requires the toughness and grit associated with popular U.S contact sports like football and hockey
- Host US Sports Camps (USSC) operated Nike Soccer Camps to recruit and develop athletes
- Continue to build brand association through visibility
c. Methodology:
Secondary Market Research
Secondary research uses outside information assembled by government agencies, industry and trade associations, labor unions, media sources, chambers of commerce, and so on. It’s usually published in pamphlets, newsletters, trade publications, magazines, and newspapers.
Secondary sources include the following:
Public sources
These are usually free, often offer a lot of good information, and include government departments, business departments of public libraries, and so on.
Commercial sources
These are valuable, but usually involve cost factors such as subscription and association fees. Commercial sources include research and trade associations, such as Dun & Bradstreet and Robert Morris & Associates, banks and other financial institutions, and publicly traded corporations.
Educational institutions
These are frequently overlooked as valuable information sources even though more research is conducted in colleges, universities, and technical institutes than virtually any sector of the business community.
(Secondary Market Research)
d. Data Collection Instrument:
- FIFA Big Count calculated categories of clubs, officials, registered and unregistered soccer participants in the United States.
- Number of Major League Soccer franchises, clubs and stadium venues in North American territories.
- United States College Soccer & Scholarship Opportunities Statistics, 2014
- 2012-13 United States High School Athletics Participation Survey Statistics
- U.S Youth Soccer Key Statistics, 2014
e. Results:
Soccer Participation: Professional
19 Teams, 540 Players: Age 24-35
(About US Soccer, 2014)
Soccer Participation: Intercollegiate (NCAA)
1,632 Schools, 73,763 Players: Age 18-24
(College Soccer & Scholarship Opportunities, 2014)
Soccer Participation: Interscholastic (High School)
11,600 Teams, 782,514 Players: Age 15-18
(2012-13 High School Athletics Participation Survey, 2014)
Soccer Participation: Youth
3 Million Players: Age 5-15
(Key Statistics, 2014)
3. MARKETING MIX DECISIONS
Registered Participant Target Market Percentage Decline
- 74% Decline in participation between Youth (3 Million Players) and High School level (782,514 Players)
- 91% Decline in participation between High School (782,514 Players) and Collegiate level (73,763 Players)
- 99% Decline in participation between Collegiate (73,763 Players) and Professional level (540 Players)
Contributing factors leading to Participant Target Market Decline
- The average U.S sports fan views soccer as a women’s sport or child’s activity because soccer is not promoted as a physical sport that requires the toughness and grit associated with popular contact sports like football and hockey.
- Soccer is the number one sport for the U.S Hispanic/Latino population however there is a lack of representation in U.S soccer due to an absence of opportunities that would contribute to athlete progress recruitment, development and education.
- In addition to endorsement opportunities, professional athletes from other U.S sports such as football and basketball are often well compensated for their participation which makes their respective sports more attractive than soccer to aspiring athletes.
(Zwick, 2010)
IMPLEMENTATION PROCESS
Existing Product:
- Continue to create innovative soccer footwear and apparel that can be customized by consumers
(Nike Soccer, 2014)
Footwear Benefits
- Firm-ground (FG) cleats for use on short-grass fields that may be slightly wet but rarely muddy
- Low-profile toe box to help you get under the ball for improved control
- Medial and lateral reinforcements for added support and lockdown
- Soft, minimalist heel counter to comfortably lock the foot in place
- Contoured, perforated sockliner for low-profile cushioning and reduced cleat pressure
(Nike Soccer, 2014)
Apparel Benefits
- Dri-FIT fabric to wick sweat away and help keep you dry and comfortable
- Made from recycled plastic water bottles
- Rib crew neck with interior taping for a comfortable fit
- Mesh fabric for breathability
- Replica design with woven crest and team details for pride
Existing Price:
- Continue to provide the market with competitively priced soccer footwear and apparel options
(Nike Soccer, 2014)
Professional Soccer:
(2014). 2012-13 High School Athletics Participation Survey. Indiana: National Federation of State High School Associations.
AFP. (2014, 3 9). Nike, Adidas face off in lucrative soccer market. Retrieved from taipeitimes.com: http://www.taipeitimes.com/News/sport/archives/2014/03/09/2003585227
Fifa. (2014). World Football Big Count. Retrieved 4 17, 2014, from fifa.com: http://www.fifa.com/worldfootball/bigcount/allplayers.html
Key Statistics. (2014, 4 12). Retrieved from usyouthsoccer.org: http://www.usyouthsoccer.org/media_kit/keystatistics/
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 United States License.
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Best football boots for wide feet by Nike, adidas and more
Introducing 5 of the most spacious boots available.
Updated on 16 Feb 2021 to reflect latest boot models and reviews.
If you’re cursed born with wide feet, now’s probably the best time to be playing football. Unlike the old days where your only choices were leather boots (due to its ability to stretch), brands these days seem to have “upsized” their offerings. Many boots on the market now tend to err on the wider side, with even the notoriously narrow Mercurial series being able to accommodate medium width feet.
Before we begin though, some disclaimers here. “Wide feet” is a very vague term as there are many parts of your feet that can affect the fit and how “wide” your feet really is. For example, Asians tend to have flatter arches, which leads to a wider and higher midfoot. Our list serves as a very general guide for people with wider forefeet based on boots we have reviewed before.
Puma Ultra 1.1 – The “People’s Speed Boot”
A wide speed boot
PUMA Ultra 1.1
Multiple stores
The Puma Ultra 1.1 is a rare gem – a speed boot that fits wider feet while being able to deliver on other traditional speed boot values.
The Puma Ultra is what we affectionately call “The People’s Speed Boot”. Puma is pretty fond of developing their football boots for the wide footed players and their latest speed boot entry is no different.
While many speed boots are narrow, the Puma Ultra has a deceptively high volume in the forefoot which can accommodate most feet shapes. For players with moderate width, go half a size down in these. That said, it keeps many features usually associated with speed boots such as a feather-light weight (165g for a size US9) and a thin, barefoot sensation.
The Ultra has one of the most aggressive soleplates by Puma in recent years with chevron bladed studs that strike a balance between traction and mobility for you flat track speed demons out there.
For those who always wanted a speed boot but could never fit in one, give the Puma Ultra 1.1 a go.
All round grip with wiggle room
Nike Phantom GT Elite
Multiple stores
The widest Nike boot in ages, the Nike Phantom GT also features a grippy “generative texture” for enhanced touch and precision ball strike.
The Nike Phantom GT merges both the past control and power boot silos, the Nike Phantom VSN and Phantom VNM, into a lean mean grip machine. The Phantom GT is covered in generative textures (GT) to help you with your touch on the ball whether it’s a powerful strike or when receiving a pass.
The Phantom GT is cuts wide but surprisingly, also is longer than previous Nike football boots. For many who have slim or moderate feet, they still get ample toe room when going half a size down so if you have really wide feet, this might just be the roomiest boot on the list.
Puma Future 5.1 – The best all-round comfort and performance
Out of the ashes of Puma’s many Future iterations came Puma’s best knitted boot yet – the Puma Future 5.1. It retains the innovative Netfit system that allows you to customise the lacing for a very one-to-one and personal fit. Thanks to Jay’s lower arches, he tends to loop the laces lower on his instep, to provide better support for hisarch, whilst lacing them higher on the outside of his foot.
Sock-like comfort
Puma Future 5.1
Multiple stores
An already wide boot that allows for a custom fit through its Netfit lacing system, this is the perfect boot for wide and flat footed players.
As what we’ve come to expect from Puma, the Future 5.1 has got the best collar in the business, offering the right amount of compression around the ankle without feel restrictive. It’s also got one of the best knitted material on the rest of the boot, allowing for a bit of stretch while keeping your feet locked in while staying soft for comfort.
Performance-wise, the Future 5.1 provides a nice padded touch throughout the boot which makes you feel extremely protected. The upper has also got a nice waxy feel that adds a natural grip to the boot in wet conditions. Striking the ball in the Puma Future 5.1 is a dream.
For those hard-hitting training sessions
Mizuno Monarcida 2 Neo Japan
Prodirect Soccer
A wide, soft and durable leather boot that’s meant to last the distance through training and match days.
While we’ve plonked for the Mizuno Monarcida 2 Neo, the truth is that there are several Mizuno boots that could have been on the list such as the Mizuno Wave Cup Legend or the Mizuno Morelia 2 (2015). This is because they are all leather boots, which in time will expand and mould to your feet’s shape.
The Monarcida 2 Neo, however, takes the crown thanks to its value. At S$179, it’s great value for money as it has the added benefit of being part of Mizuno’s Made in Japan series, which sees it lasted for 24 hours to improve the fit and longevity. While it’s a speed boot, its also got a slightly padded leather upper that moulds to your feet and gives a natural touch on the ball.
It’s perfect for the Sunday football warrior because of its durability and how protective and solid it feels despite only being 185g. We love the extra touch of a rubberised lip to prevent the leather from wearing out as well as the grippiest outsole in the business to save you from purchasing grip socks.
A Classic, Modernized
Nike Premier II FG
Multiple stores
Timeless performance in a stretchable, premium leather upper that offers out-of-the-box comfort for wide/flat footed players.
One of our Resident Boot Nerd’s all-time favourites, the Nike Premier 2.0 can do very little wrong. The Premier 2.0 is a classic kangaroo leather construction with an old-school tongue to cover your laces. With the boots made out of kangaroo leather, expect it to stretch over time to the shape of your feet. The tongue also makes it very easy to slip in and out of the boots while the suede lining around the heel promises a luxurious feel and adequate lockdown.
The touch on the ball feels soft and padded just like any traditional leather boot would feel. The FG studs are also very short, making them suitable for AG pitches. And about S$120, it is excellent value for money.
A large boot for wide and flat feet
adidas Copa Mundial
Multiple stores
Easy to put on with a very wide and long cut, perfect for flat feet.
Moving on from boots inspired by the old school to a boot that is literally from the 1970s. The adidas Copa Mundial is timeless classic and adidas has hardly changed a thing from their heritage boot.
The Copa Mundial cuts really wide and long. My feet are or regular to slightly wide and even so, I’ve had to go a full size down in them. In retrospect, I believe I could go a further half size down. The boot also comes with a classic tongue that helps stretch open the mouth of the boot for easy entry. The boot’s so old school that they come unlaced so you can customise the fit across your feet too.
Roomy toebox but narrow midfoot
adidas Predator Freak .1
Multiple stores
An innovative Demonskin upper helps to deliver unrivalled bend on the ball and total control all over the pitch.
The adidas Predator Freak .1 Low has legitimately been one of our favourite boots to play in. However, it has an extremely wide forefoot that is strangely balanced with a narrow midfoot. If you’re someone who has a wide forefoot but a high arch, and therefore a medium to narrow midfoot, this could be your perfect boot, Cinderella.
We never quite realised how much we’ve missed shot enhancement elements until we whipped in a cross with help from the spikes on the Demonskin. Those rubber spikes really, REALLY add a ton of grip when curling those shots. Striking the ball in it felt like a dream and we found ourselves taking potshots from all over the field thanks to the rubber elements taking the sting off the shots. Interestingly, despite its weight (235g in a US 9.5), we felt nimble in the boots, as if we were wearing speed boots with which every shot you take is destined for the top corner.
Does Soaking Kangaroo Leather Soccer Cleats in Warm Water Damage the Cleats?
The use of kangaroo leather in sports shoes dates to at least 1906, when Spalding began making cleats out of ’roo hides for college football teams and baseball players. In 1954, soccer shoes also migrated from boots of heavier cow leather to kangaroo hide, as German shoemaker Adidas created the modern soccer shoe. Adidas continues to sell kangaroo leather soccer cleats, as do Nike, Puma and Diadora.
Characteristics
Kangaroo leather offers a supple, lighter material for the uppers of soccer shoes, prized as good touch on the ball that allows skilled players more control. It also adapts to your foot shape well as it can stretch to fit its contours. Cut thinner than cow or calf leather, kangaroo leather provides additional contact surface for the foot with the ball, but it lacks the durability of bovine products. Because it absorbs water, kangaroo leather is best for dry conditions, and synthetics have the edge for wet fields. The kangaroo material is not harmed by water but it does get heavy.
Process
Some players soak new kangaroo leather cleats in warm water for 20 to 30 minutes and then put a shoe tree in them or stuff them with newspaper to dry. Others wear the wet shoes, with or without socks, for 20 additional minutes so they conform to their feet. The stretched shoes, especially if bought a half-size too small, fit snugly after undergoing this process, although a typical player will want to stay with a shoe that fits perfectly rather than being too small. Shoes made out of synthetic microfibers do not provide this give or stretch.
Expert Insight
The practice of soaking kangaroo leather soccer cleats in warm water may not be advisable, according to John Scott, a product specialist with Sports Endeavors, the North Carolina-based parent company of mail-order soccer gear company Eurosport. “It will rinse out some of the natural oil in the leather and cause them to need more,” he says. “Many people do this to break them in quicker, but it also makes them wear out faster. I don’t recommend it.”
Recommended Care
The professional players behind Soccer Training Info recommend polishing your new shoes with leather food or mink oil to soften the leather and provide a better touch and feel. If you feel like you must soak the shoes, place newspapers inside them afterward and polish them when they are no longer moist. Keep the shoes out of direct sunlight as they dry. Clean your shoes after practice, scraping off mud and dirt, which can ruin kangaroo leather, and stuffing them with newspapers if they have gotten wet.
Athletics brands are starting to expand their focus to girls – Glossy
When Under Armour released in November 2018 Steph Curry’s latest sneaker, the Curry 5s, there was one problem. The shoes were sold in the boys’ department but not the girls’. It wasn’t until a 9-year-old girl wrote Curry a letter expressing her disappointment that she couldn’t purchase the sneakers that Curry and Under Armour moved smaller sizes of the shoe into UA’s girls’ section.
When it comes to sports apparel for girls, especially for traditionally male-dominated sports like football and basketball, the answer has typically been to take products created for boys and sell them in smaller sizes to girls, rather than producing products specifically for girls. It’s been the same in the footwear category, as well. There’s been a noticeable shift at a time when brands are doing all they can to show their support for women, in wake of the Me Too movement.
“It’s been about a decade now since Dove and other brands started to embrace female empowerment, but it was more of a marketing adage not a cultural change. What we are seeing now, I tack it to the Women’s March. That really sparked this notion that women should have their own lane and their own voice,” said Quynh Mai, founder and CEO of digital agency Moving Image & Content.
The assumption that girls don’t need basketball or baseball apparel is beginning to change, especially as Gen Z, with an estimated $44 billion in buying power, is growing up and making more of their own purchase decisions around what brands to buy and support. As a result, brands from Nike to Adidas are focusing more on how they can attract Gen-Z girls to their brands, outside of big-budget marketing campaigns filled with messages of female empowerment.
“’Girls’ is the most underserved piece of the market. There’s always been more sportswear available for boys, but there’s an opportunity there given the fact that parents are shopping with their kids. Parents want their kids to have a say and be involved in the shopping process,” said Alexis DeSalva, senior research analyst for retail and e-commerce at research firm Mintel. “There’s a big opportunity here for the brands like Nike and Under Amour to say, ‘Who is the underserved person here?’ And appeal in that regard.”
The key is in breaking down longstanding stigmas around what sports girls do and don’t play, Mad said.
“A lot of these brands really only focused on women’s fashion when it came to the more meditative sports: yoga, cycling, those things. It was sexist. A lot of the collaborations, like Adidas and Stella McCartney, fell in the line of athleisure fashion apparel versus true workout apparel. A lot of these brands thought that women in more male-dominated, rigorous sports had no problem wearing men’s clothing. The erroneous assumption was that they were masculine anyway, which is unfortunate,” said Mai.
This year, while Nike has seen massive sales from its soccer jerseys, thanks in part to the Women’s World Cup, which also marked the first time that the brand designed a kids-only soccer jersey, created specifically for girls. The limited-edition “Dream Further” jersey was tied to the World Cup (it’s featured in one of the brand’s World Cup marketing campaigns, which shows a young girl wearing the jersey) and quickly sold out after launching in early June.
While the brand did not share how many of the “Dream Further” jerseys it made or sold, Nike chief executive Mark Parker said on the brand’s fourth-quarter earnings call that the USA Women’s home jersey was the top-selling soccer jersey, men’s or women’s, on nike.com in a single season. Overall jersey sales have increased 200% from 2015, driven by women’s soccer, he said.
“The World Cup is a tipping point, illustrating Nike’s commitment to grow the game of football, as well as Nike’s dedication to ensuring greater access to sport for kids and women,” a spokesperson for the brand said.
Adidas is also making moves into new sports territory for women and girls. In February, the brand worked with the NFL’s first female coach, Jen Welter, formerly of the Arizona Cardinals, on Adidas Made For Jen Welter (AM4JEN), a special-edition football cleat made for women. The brand did not sell those cleats, rather they were specially designed for Welter using 3D scans of her feet. Adidas promoted the partnership on Twitter and Instagram, while Welter promoted the news on her social channels. The brand also published the partnership on its company blog.
Currently, Adidas’ website carries several football cleats for kids that are listed under both the boys’ and girls’ categories online. However, there are no specific cleats designed for girls or for women. Adidas declined to comment on its strategy around football cleats for girls and women at this time.
While the announcement of Adidas’s special edition football cleat for women also came with news of a multi-year partnership with Welter designed to support girls in sports and develop more products for young girls, some experts find special launches like these to be more of a PR stunt as opposed to real product innovation.
“These brands aren’t prioritizing innovation in products on their shelves in the same way their ads portray female empowerment. After all, it took until now for Adidas to finally make a cleat designed specifically for female anatomy,” said Kelsey Wilkins, associate creative director at advertising agency M/H VCCP. “I don’t need a brand to tell me I should feel empowered, especially if it feels like it’s just latching on to a trend. I need a brand to prove they live this philosophy day in and day out.”
However, a lot of sports apparel brands use limited-edition products and special launches as a way to test the waters and learn how much demand there might be for those products, especially when entering new territory.
“Any brand or retailer is going to be cautious launching any kind of new line or new product or initiative too heavily,” said DeSalva. “It’s a smart way to start small and then scale, and we’re going to start seeing more of this. As awareness grows, so does interest and demand. You have to wait for the right moment, and I think these brands are probably doing these limited releases as a way to see if the demand is fully there yet.”
How to Buy Track Spikes
Welcome to the wonderful world of track and field! At the beginning of your track career, you might participate in several different events until you figure out which one you like best. Eventually, you will probably specialize in just one or two events.
If this is your first year, the wide variety of different spike options, price ranges, and events to participate in can be a little overwhelming. This guide will help you navigate the options and find which spikes will be best for you.
If this is your first year competing in track and field, you may be trying out several different events, and it’s probably not realistic to buy specific spikes for every event you hope to try. In this case, an entry-level spike will be the most versatile. We recommend beginning with a middle-distance spike as a starting point, but you could also start with a spike for whichever event you are most excited about.
Entry-level spikes are intended for newer athletes. These shoes will have a more substantial upper for a secure fit, and a less rigid spike plate for a more comfortable underfoot feel. While entry-level spikes are less expensive, they are often more durable than their elite counterparts. As a trade-off, this type of spike will not feel as propulsive as an elite model and may not provide the same performance feel some athletes are seeking.
Elite-level spikes provide the greatest energy return and will use the lightest materials to enhance performance. The spike plate will be a little more aggressive across all distances, and the upper will provide a more event-specific fit.
Elite spikes are more event specific than entry-level spikes, and most athletes who are new to track and field won’t know which event they want to specialize in yet. That being said, some athletes may not want to start with an entry-level spike and may prefer the fit or feel of elite spikes. Keep in mind that the higher price does not necessarily mean a better experience. An elite-level spike will not provide as accommodating a fit and may not last quite as long as an entry-level spike.
Sprint, jump, and throw spikes should fit like a glove. They will be snug and provide a narrow fit. Your toes should reach the end of the shoes, but not be jammed into them. This is because these shoes are intended to act as an extension of your foot to allow for a more explosive feel.
Mid-distance and distance spikes will have a sightly more relaxed, slipper-like fit. These spikes should offer a contoured, snug fit throughout the midfoot, but with some space for the toes to move. This is to provide additional comfort as well as a bit of room for swelling.
90,000 how should they sit on your leg?
January 2019
09/01/2019 13:50
Much has been said about the peculiarities of choosing futsal courts, but not everyone listens to the advice of professionals. There is a whole list of points that are important to consider when choosing sports shoes. What is important to pay attention to?
What does it mean to buy Nike Mercurial boots and forget about the discomfort during the game? The quality of the game and the development of technical skills of athletes depend on the correctness of the selected boots.
Accurate sizing
When choosing a sports boot size, it is not just the length of the foot that should be considered. For the athlete to be comfortable, it is important to take into account the fullness of the leg, its width and the peculiarity of the rise. All these parameters can be measured, and based on the results obtained, choose a suitable pair of shoes.
Determining the size is not difficult. To do this, just take a sheet of paper, a ruler and a pencil. Next, you need to stand on a flat and hard surface, outlining two horizontal lines at the heel and at the longest toe.At the same time, keep the pencil strictly straight, without putting it under the foot. The finished results can only be compared with the dimensional grid of the selected model.
What should the shoes look like on the feet?
Nike Mercurial Athletic Shoes are designed with a variety of anthropometric features in mind to provide the ultimate in comfort. Cleats must meet several requirements at once:
They should not squeeze the leg strongly, as tissues and blood vessels will be compressed; the leg may be swollen;
Shoes must fit snugly on the foot;
The inside of the boot must be comfortable for the foot;
For comfortable movement from the extreme point of the toes to the edge of the inner side of the boot, there should be from 5 to 10 mm of free space;
It is worth wearing and measuring sports shoes only in playing gaiters, because it is so precisely possible to choose the right size;
For young footballers, boots will have to be bought often, because the leg grows, but at the same time they should not dangle on the leg;
The maximum clearance of the free space should not exceed 10 mm, as this will lose control of the ball.
The foot in the new boots feels comfortable when fitted correctly, the feeling of a tight grip is a bad sign. The toes inside the shoe should not be tightly squeezed to each other, it is necessary to have free movement. It is better to give preference to original sports shoes, which are additionally equipped with a shock-absorbing foam pad. Playing in such shoes will be as comfortable, high quality and safe as possible.
In order for the shoes not only to bring comfort during the game, but also to protect the foot from injuries, they are necessarily made with additional protection for the toe and heel.
How should boots from different materials sit?
Football boots are made from synthetic materials and leather. Each option has its own characteristics. If the choice is in favor of leather boots, then it is better to choose them end-to-end, because they will stretch over time. It is better to buy leather sports shoes for adult athletes, because their foot no longer grows and does not change shape. Of course, if financial possibilities permit, then a pair of leather futsal shoes can also be bought for children, but you need to be prepared for frequent changes of shoes.
When buying synthetic materials, it is important to keep in mind that they will not stretch. It is better to buy them half the size. The free space between the toes and the edge of the boot should be between 5 and 10 mm. At the same time, they should not dangle freely on the leg.
It is better to choose footwear for sports training or football together with a consultant who will tell you how futsal shoes should fit correctly on the foot and will help you to determine the exact size.
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